Nordic Fuzz Con 2019 Style Guide

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NordicFuzzCon 2019 Style Guide
A Winter Howliday - Yule Love It
A Winter Howliday
The theme for NordicFuzzCon 2019 is jul (Scandinavian for Christmas
or yule) and the winter season. It’s a time to spend with loved ones, for
having fun in the snow, for generosity toward strangers, and for akevitt.
Lots and lots of akevitt.
Jul has been a part of Nordic culture for hundreds of years and long
before any of the northern European countries became Christian. It
started as a Nordic celebration which has later become associated with
Christianity. We want to avoid explicit religious references and instead
presenting the “howliday” as something that’s inclusive and can be
enjoyed by all regardless of one’s religious and spiritual beliefs. An akevitt
Concepts and phrases for inspiration:
• Decorated trees
• Hot cocoa on cold nights in front of the
replace, in a log cabin
• Singing carols with friends and family
• Presents
• Child-like excitement and wonderment
• Santa Paws / Mausie Claus
• Ugly sweaters
• Gingerbread cookies
• Winter sports (ice skating, skiing,
snowboarding, curling)
• Playing in the snow
• Complaining about all this goddamn snow
• Starry skies
• A tomte / nisse enjoying porridge in the
barn together with the farm cat
• Red and white candy canes
• Christmas market
• Candles and pine leaves
• A Christmas Carol
• Christmas carol singers
• Gävle goat (burns down each year by
maniac people lighting it on re)
• Seasonal food
• Lucia / St Lucy’s Day
• The Julekalender (tv show)
• Gløgg / glögg (mulled wine)
• Akevitt (Scandinavian whisky)
Concepts and phrases to avoid:
• Things that may refer to Christianity
(manger, baby in a manger, 3 wise furs)
• Angels
• Crosses
• Sinterklaas / Saint Nicholas
• Kwanzaa
• Hanukkah
• Candle tree with nine branches
Nothing against it, just not what the theme is going for
Colour
The shades of colour related to the theme are predominantly: red, green, blue; with some
yellow shades that are used for contrasting decoration such as bells. There is also the use of
earthy colour shades due to the majority of wooden materials in an environment. Doesn’t
mean that saturated colour shades are out, a gift may be wrapped in a colourful pattern that
appeals to children. Below are some example palettes:
Colour rich environment
Fonts
In general, serif fonts are encouraged especially ones where the serif are curved instead of
straight angled lines. Also suitable are script fonts, they should be legible and not too fancy.
One that should be used sparingly but still suitable are decorative fonts of old English text like
what you would nd in old English manuscripts.
Below are some fonts that have been used so far and recommended:
Milonga: The Quick Brown Fox Jumped Over The Lazy Dog
Albertus: The Quick Brown Fox Jumped Over The Lazy Dog
Niconne: The Quick Brown Fox Jumped Over The Lazy Dog
Sofia: The Quick Brown Fox Jumped Over The Lazy Dog
Old English Text MT: The Quick Brown Fox Jumped Over The Lazy Dog
Remember to check the font license, stay classy with your choice and don’t use Candy Cane.
Do not use this font
Mood Board
FAQ
Does my art have to be Scandinavian?
No, you are free to draw inspiration from any other Yule traditions. But we try to keep it
Scandinavian-ish.
What word should I use: Christmas, Yule, or Jul?
We will mainly be using Yule (a shortening of Yuletide) which is the common Anglication of
the Scandinavian Jul. The word Jul is also ne, but should be used more sparingly. We want to
avoid the term Christmas when possible, both due to the word’s roots in modern religion, and
because it takes away from the Nordic-ness.
Why is Saint Lucy’s Day / Lucia included even though it’s religious?
Lucia is an old Swedish tradition that originates long before Lucia was known in Sweden. In the
Julian calendar that was used back in the 1300, the 13th of December was the winter solstice,
the longest night of the year. This naturally meant that spirits and ghosts could wander the
most free, so it was important to keep awake during this night and the best way to keep awake
was to party. But just sitting and drinking is no fun. So people dressed up in drag, walked from
farm to farm and sang for booze.
This did not sit right with the Catholic church, and in an attempt to obfuscate the immoral
parts, they looked through their own calendar and found a Saint from Syracuse that was
celebrated on the same date. Renaming the tradition and claiming it was for this saint. That is
why we celebrate it with the tallest blondest girl leading a procession of ghost singing badly
camouaged drinking songs, very far from how the procession goes in Syracuse.

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