Maximize the success of your learning with marketing from PT
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Maximize the success of your learning with marketing from PT
E-learning, learning, marketing, Principled Technologies, PT, program impact, raise awareness, improve engagement, maximize results, inspire action, learning lifecycle, outreach, incentives, videos, advertisements, analytics, demos, interactive content, training, strategy, campaign, performance, business goals, agency
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Principled Technologies� Maximize the success of your learning with marketing from PT World-class learning deserves world-class marketing. Learn why Pairing learning and marketing Boost your program's impact by integrating marketing at every step. Key stages in a program lifecycle PT brings a long history of success in learning and marketing. Strategies Solutions Resources Track record Why you should market your learning Raise awareness Learners can't take a course they don't know about. And without external motivation, employees may not immediately see the value in your training. Marketing can help ensure learners are engaged in your product from day one by raising awareness and instilling urgency. Improve engagement Strategies such as advertisements, demos, and friendly competitions can motivate learners to pick up and finish your course. So why are learning teams spending just 15% of their time raising engagement through marketing? 1 Investing today can mean a higher return tomorrow. 1. "2019 Workplace Learning Report," accessed April 10, 2020, https://learning.linkedin.com/content/dam/me/business/en-us/amp/ learning-solutions/images/workplace-learning-report-2019/pdf/ workplace-learning-report-2019.pdf. Maximize results A successful learning program yields performance and behavior changes for its users. The more buzz around your course, the more those performance improvements will spread, and the greater the gains you'll see. Learning and marketing Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us Learning and marketing A perfect pair How would you describe a great learning course? Would it be immediately appealing? A highly engaging experience? One that resonates deeply with your chosen audience? Would it inspire someone to take action? Now--how would you describe a great ad? PT understands that marketing and learning share the same DNA. We're experts in the core techniques that make content in both disciplines shine, and we employ these techniques to produce engaging, attention-grabbing collateral that spurs people to action. Learning lifecycle Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us Marketing solutions for the life of your project Effective marketing bolsters your learning throughout the life of the course. We can simultaneously produce great learning courses and the marketing to support them. Post-launch Starting a new course Launch window Learning lifecycle Early development Key questions How can we use data from a previous course to develop and market your new one? How can we help you plan your marketing strategy early? As your launch date approaches, how can we help you inform targeted learners in advance? What strategies can we take to maximize the number of engaged learners at launch? How can we help you maintain excitement after launch day? Pre-launch Strategies Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us How PT can help Key questions Starting a new course How can we use data from a previous course to develop and market your new one? Early development How can we help you plan your marketing strategy early? Strategies By analyzing user feedback and data from your LMS, we can develop tailored marketing solutions to change minds and extend your reach. Creating learning and marketing materials simultaneously is no problem--we devote staff resources to both early on in the project timeline. We can work with you to create a strategy that relays the benefits of your course to your audience. Pre-launch As your launch date approaches, how can we help you inform targeted learners in advance? Now's the time to execute the customized plan that we developed together. Start using applicable marketing strategies under your schedule. For example, include course ads and teaser videos in your internal communications. More strategies Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us How PT can help Key questions Launch window What strategies can we take to maximize the number of engaged learners at launch? Post-launch How we help you maintain excitement after launch day? Strategies Congratulations on launch! By now, your targeted learners should be seeing collateral from your marketing strategy, and you'll likely want more solutions to herald your latest release. We'll develop creative ways to encourage learners to take part in your experience. We're glad our learning and marketing services delivered results. It's time to reassess your learning goals as your organization plans for the future--we can help you reflect on where you are and amend your goals accordingly. Solutions Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us Win with custom marketing solutions Our marketing strategies include graphics, text, video, and social engineering to reach learners wherever they are. Outreach Newsletters Incentives Points Videos Teasers Advertisements Office posters Emails Social media campaign kit Press releases Takeaway sheets Badges Leaderboards Performance graphs Team-based play Side-by-side comparisons Launch trailers Testimonials Infographics Web graphics Print ads QR codes Analytics LMS reports Marketing results Demos Sample modules Demo videos Resources Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us How our resources make your courses succeed Our in-house creative resources make it easy for us to produce great marketing solutions while developing your learning experience. This simultaneous workflow ensures learning and marketing materials feel consistent and work together. Robust planning ensures we meet your deadlines A fast, professional video pipeline Attention-grabbing advertisement designs Writing that pulls in learners Track record Interactive content that engages your audience Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us Our track record For more than 17 years, some of the world's largest companies have relied on our marketing services to surpass their business goals. Contact us today to join them. Collateral Infographics Digital and print PDFs Interactive content Course teasers Videos Want more? Check out our learning and marketing portfolios. Awards Our work has received top honors from MarCom Awards, American Advertising Awards, Brandon Hall Group, and more. Clients Our hard work, professionalism, and results ensure our clients keep coming back for more. Partner with PT--you'll be in good company. A small sample of our clients: American Heart Association American Red Cross Dell Technologies Intel Spotify U.S. Poultry & Egg Association Principled Technologies� Home Why market learning Learning and marketing Learning lifecycle Strategies Solutions Resources Track record Contact us