Bright Sign Announces Control With HDMI CEC Command Support For Digital Signage Line

: Brightsign Brightsign Announces Brightcontrol With Hdmi Cec Command Support For Digital Signage Line BrightSign Announces BrightControl with HDMI CEC Command Support for Digital Signage Line 2011 press_releases s

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Client Contact: Karen Fore Agency Contact: Andy Marken

408-556-9389 408-986-0100

pr@brightsign.biz andy@markencom.com

FOR IMMEDIATE RELEASE

InfoComm 2011 Booth #5059

BrightSign Announces BrightControl with HDMI CEC Command Support for

Complete Digital Signage Line

Simplifies and Controls Screen Operations, Lowers Digital Signage Cost,

Enables Easier Deployment

ORLANDO, FL – June 9, 2011 – Known worldwide for combining innovation with affordability, digital

signage leader BrightSign® announced today a new feature that enables a BrightSign player to control

the screen that it is driving via High-Definition Multimedia Interface™ (HDMI™) using Consumer

Electronics Control (CEC) commands. With BrightControl, major screen states such as power on/off,

volume up/down/on/off, pause, user-defined commands and all other standard CEC controls available

can be conveniently managed without user intervention.

BrightControl CEC Command support will be added to BrightSign’s complete line of solid-state digital

media controllers and BrightAuthor software free of charge beginning Q3 2011.

BrightControl will be demonstrated for the first time at BrightSign’s InfoComm 2011 Booth #4883 this

week. Using a commercial-grade screen, BrightSign will demonstrate the ability to BrightControl

features such as powering the screens at will. The demonstration combines two industry

advancements: Philips is one of the first to implement CEC commands via HDMI in its Philips ONE Wire

5571 commercial-grade LCD monitor and BrightSign is one of the first to implement compatibility with

this new feature in the commercial world.

“CEC commands have been implemented in many consumer-grade TVs, but now this industry standard

is moving into the commercial screen world,” said Jeff Hastings, BrightSign CEO. “BrightControl adds key

HDMI CEC benefits for both installers and end users. In the past, screen control commands were sent

through an RS-232 cable/connection for power, volume, etc. controls. But now,” he noted, “with

BrightControl, users can eliminate this additional connection and do all of the same command controls

using the already connected HDMI cable. This not only lowers the cost of the digital signage solution, it

makes it much faster and easier to install/deploy.”

Through BrightAuthor, a PC application included free of charge with all BrightSign players, the

BrightControl commands are easily added to presentations. BrightAuthor, the central interface for

BrightSign single-site and networked digital signage displays, features intuitive templates and tools that

make creating, updating, managing and monitoring digital signage displays so easy, anyone can do it.

About BrightSign Solid-State Digital Signage Controllers

BrightSign digital signage controllers are complete, ready-to-use solutions that include the hardware,

software and networking support for driving stand-alone or networked displays ranging from basic

looping models to interactive and networked controllers with live video feedback. With no moving parts

to fail, the fully scalable controllers are more reliable and provide a significant savings in maintenance

costs. They also offer a substantial savings in energy costs because they only require a fraction of the

power used by PC-based systems.

Availability, Pricing

Starting Q3 2011, BrightControl will be available at no extra charge on all BrightSign models including

the HD110, HD210, HD210w, HD410, HD810, HD1010, and HD1010w.

BrightSign all-in-one digital players and kiosk controllers are available from the BrightSign Store with

prices ranging from US$284.99 for the HD110 with simple looping video playback, $399.99 for the

HD210 network-enabled digital sign player, US$649.99 for the HD1010 network-enabled interactive

digital sign and kiosk controller, and US$699.00 for the HD1010w with built-in Wi-Fi.

About BrightSign

BrightSign, LLC, based in Saratoga, California, develops products and software for digital signage.

BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked

digital signage applications with their superior video quality, reliability, affordability, ease of use and

interactivity. Online information about BrightSign units is available at www.brightsign.biz. For sales

inquiries, please contact sales@brightsign.biz or call 408-852-9263 in the USA and +44-1223-911842

internationally. Follow BrightSign at http://twitter.com/brightsign and

http://www.facebook.com/pages/BrightSign-LLC/121852744557182

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BrightSign is a registered trademark of BrightSign, LLC in the United States and other countries. All other trademarks are trademarks or

registered trademarks of their respective owners. Specifications subject to change without notice.