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PR CONTACT:

Karen Fore

Roku, Inc.

kfore@roku.com

BrightSign Digital Signage Solution Now Includes Networking

at No Extra Charge

BrightSign solid-state digital sign controllers use non-PC hardware and include all the

software needed for simple to sophisticated applications

LAS VEGAS, NV November 13, 2008. Today at the In-Store Marketing Expo, Roku announced that it is

bundling network solutions as a standard feature of its BrightSign HD2000 digital sign controller hardware.

Now a BrightSign HD2000 is all you need for networking and there is no subscription charge for customers

hosting their own applications. BrightSign non-PC hardware includes all the software a customer needs to

perform not only remote content delivery with networking, but also looping video playback, multimedia

playlists, time scheduled playlists, multiple zones, interactive demos with buttons or touch screens, and much

more.

Roku now offers two options for customers wishing to network their BrightSign plug-and-play digital sign

and kiosk solutions. The recently announced BrightSign Network Manager is a secure Web-based application

available free of charge to customers installing it on their own servers, with an all-in-one hosted service also

available as an option through a low-cost subscription. A second networking option is also available and

called BrightSign Simple Networking, which offers customers a less feature rich but simpler solution.

“We’ve dramatically lowered the cost of running networked remote digital signage applications”, said Roku

CEO Anthony Wood. “Our sophisticated network options are included in our hardware price, and don’t

require an extra software purchase. These network management solutions show no compromise in

capabilities, performance or ease-of-use.”

BrightSign Network Manager

BrightSign achieves the best price-performance levels in the industry, by combining innovative solid-state

media players, standard Web technologies, and the BrightSign Network Manager software into a single

integrated solution. It delivers unmatched reliability and robustness without complicated PCs. BrightSign

digital sign performance is maximized easily and inexpensively, with networked content delivery to remote

BrightSign units from a central, secure web server.

Based on standard Web technology, BrightSign Network Manager makes it inexpensive and simple to

manage the network. Scalable from a few remote units to several thousand, the application allows content

updates to be sent remotely to distributed media players without ever leaving the office. The software makes

it easy to add and manage content, whether video, still images or audio - and to send playlists, scripts,

software updates and scheduling files to players.

Users can create and design signage presentations including in-screen zones and loops, via the graphical

playlist creator. They can manage projects and updates, add and remove units to/from the network, and

organize units into groups. Comprehensive reporting is also available online, providing users with

information including real-time network status, alerts of pending content updates, and the proof-of-content-

delivery reports so vital to advertisers.

Self-hosting is the ideal solution for customers wishing to gain all the benefits of the network management

software, while maintaining control of their own server infrastructure. There is no licence fee and no hidden

costs.

If a customer wishes Roku to host their content, a subscription based service is available. Roku takes

complete responsibility for the network server, backups and scalability, while customers manage their

content and signs through the Web-based application.

Whether subscription-based or customer-installed, the solution is highly secure, utilizing industry standard

encryption and authentication protocols like SSL, certificates and HTTPS. Built on the sound experience

acquired in developing Roku’s Netflix and Soundbridge products, it is a robust and scalable solution with

integral auto-recovery features to deal with unlikely failure situations, and proven network architectures that

support large numbers of users and devices.

BrightSign Simple Networking

For users who have smaller and less complex signage deployments, and want to run their own servers,

BrightSign Simple Networking offers a truly easy-to-use networking solution based on free-of-charge

software. Through the software application, users can point to their network location then create an update

file that tells the remote BrightSign unit or units what content files to update.

Straightforward modifications to the playlist file on the remote media player amend the schedule telling it

when to query the network to download updates. This can be daily, weekly or at any time specified. At the

appointed date and time, the remote BrightSign unit connects to the network location, downloads updated

content, and then automatically reboots itself and starts to play the new content upon boot up.

About Roku

Roku develops products and software for digital media delivery including digital signage in Saratoga, CA. BrightSign

solid-state digital sign controllers set new standards for both individual and networked digital signage applications

with its superior video quality, reliability, price, ease of use and interactivity. Online information and purchasing of

BrightSign units is available on the Roku web site at www.roku.com/brightsign. For sales inquires, please contact

brightsignsales@roku.com or call 1-888-600-7658.