06 11 Monterey Bay Flamingo Aquarium New Hot Pink Flamingos Exhibition Brings Bright Sign Player Supported Exhibits To 70

: Brightsign Monterey Bay Aquarium New Hot Pink Flamingos Exhibition Brings Brightsign Player - Supported Exhibits To 70 Monterey Bay Aquarium New Hot Pink Flamingos Exhibition Brings BrightSign Player - supported Exhibits to 70 2010 press_releases s

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ClientContact:KarenForeAgencyContact:AndyMarken

408‐556‐9389 408‐986‐0100

pr@brightsign.bizandy@markencom.com

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InfoComm2010Booth#N2460

ForImmediateRelease

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MontereyBayAquarium’sNew“HotPinkFlamingos”ExhibitionBrings

BrightSignPlayer‐supportedExhibitsto70

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Cost‐effectiveHDVideo,LoopingandInteractiveDisplaysEngage,Educate,InspireVisitors

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LASVEGAS,NV(June11,2010)‐‐BrightSignannouncedtodaythattheMontereyBayAquariumisusing

BrightSigndigitalmediacontrollerstodelivercompellingdisplaysforitslatestspecialexhibit,HotPink

Flamingos:StoriesofHopeinaChangingSea.SinceMarch2007,whenthefirst40BrightSignunitswere

installed,theaquariumhasbeenaddingmoreinteractiveexhibitswithmultiplebuttonselectionsand

touchscreensandmorehigh‐definitionvideodisplays.Withtheadditionof16HD1010network‐

enabledplayersintheHotPinkFlamingosexhibition,atotalof70BrightSignsolid‐statedigitalmedia

controllersareindailyusethroughouttheaquarium.

LocatedonhistoricCanneryRowinMonterey,CA,theMontereyBayAquariumisoneofthepremier

aquariumsintheworldandhaswonmanynationalawardsforitspermanentandspecialexhibits.An

averageof1.8millionpeoplevisittheaquariumeachyearwherethemissionistoinspireconservation

oftheoceans.

Asanonprofitinstitution,drawingvisitorsiskeytotheaquarium’sabilitytomeetexpenses.Byadding

newexhibitsthatmakelearningfunforpeopleofallages,theaquariumcontinuestoattractnewand

returningvisitors.

“Theplayersthatdriveourdigitaldisplaysmustbeaffordable—topurchaseandmaintain,”explained

PaulCain,ElectronicImagingandAudioTechnicalCoordinatorforMontereyBayAquarium.“We’vehad

BrightSignplayersoperating16hoursperday,7daysaweek,andhavefoundthattheirsolid‐state

platformprovidessignificantlygreaterreliabilitythanouroldPC‐basedsystems,soourmaintenance

costsareless.Theirpowerconsumptionisalsomuchlower.And,sincethevideoqualityiscomparable

tomoreexpensivesolutions,it’sawin‐winsituation.Overtheyears,BrightSignhasaddednew

capabilitieswhilemaintainingitsaffordablepricingstructure,”hesaid.“Thishasenabledustocontinue

addingmorevideoandfeaturessuchastouchwalls,rotatingleversandmotionsensorsintoourexhibits

thatvisitorsenjoy.”

Thenewestexhibitiontobeadded,HotPinkFlamingos:StoriesofHopeinaChangingSea,isa7,000‐

square‐footareaconsistingofsixgalleriesthatuseBrightSignsolid‐statestandaloneandnetworked

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playerstodeliverHDvideoandmultimediadisplays.Likemostofthedisplaysattheaquarium,HotPink

FlamingoexhibitiondisplayshaveswitchesthatenablevisitorstoselectplaybackinEnglishorSpanish

forvideoandaudio.TheHDvideo,loopingandinteractivedisplaystellaboutthemanywaysclimate

changeisaffectingmarinelife,oceansandpeople.Designedtobebotheducationalandentertaining,

theexhibitstellaboutthehabitatsofwadingbirds,seaturtles,jelliesandcolorfulcoralreefcreatures.

Theyalsoidentifythechallengesofglobalwarming,tellstoriesofhope,stimulatequestionsand

empowervisitorstomakeadifference.

Throughouttheexhibition,BrightSign‐drivendisplaysengagevisitors,enhancetheirexperienceand

invitetheirparticipation.Displayssuchastheinteractivemapinthe“UnderWater”galleryenable

visitorstoviewtheimpactcarbonpollutionishavingoncitiesaroundtheworld.Movingontothe

“WorldofChange”gallery,aBrightSignHD1010network‐enabledplayerdeliversinteractivepanels

wherevisitorscanlearnaboutcountriesandcitiesthathavesetgoalsforreducingtheircarbon

footprint.Then,inthelastgallery,“MakeChange,NotCarbon,”aBrightSign‐supportedinteractive

displayfeaturesaninnovativekitchenthatinvitesvisitorstoexploreeasywaystoreducetheirenergy

useandsavemoneyathome.Therearealsofiveinteractivemultimediastationswherevisitorscan

committomakingonechangeintheirdailylivestohelpreducetheircarbonfootprint.

InadditiontotheHotPinkFlamingoexhibition,BrightSigndigitalmediacontrollersdrivedisplaysinthe

aquarium’shighlyacclaimedpermanentSplashZoneexhibitandanothertemporaryexhibit,theaward‐

winningSeahorseexhibition.

“TheSecretLivesofSeahorses”Exhibitionisoneofthenation’slargestandmostdiverseexhibitsof

seahorsesandrelatedspecies.Itisalsooneofaquarium’smostpopularexhibitions.Featuringfour

galleries,thereareatotalofsevenBrightSignhigh‐definitionplayersdrivingfiveloopingvideodisplays

andtwointeractivedisplayswherevisitorscanhavefunlearningaboutseahorses,theirmethodsof

camouflageandcourtship,predators,andthreatstotheirhabitats.Conservationstationswithinthe

seahorseexhibitalsoshowvisitorshowtheycanhelpprotectthesefragileanimals.

The"SplashZone:OceanHomes"Exhibitintegratesinteractiveexhibitsandexperiencesthroughout

eachofitsfamily‐orientedgalleries.Currently,eightoftheexhibit’sdisplaysaresupportedby

BrightSigncontrollers.VisitorscanidentifyandreadaboutanimalsfoundintheKelpForestExhibit

throughtouchscreenmonitorssupportedbyBrightSigncontrollers.Inaninteractive“ISpy”game,

familiescanlearnabouthowanimalshideandsurviveinkelpforesthabitats.Attheinteractive“Who’s

HidingintheKelp,”playerssearchatouch‐sensitivewallmuralforsixhiddenfishthataredisplayedon

thevideodivecard.Aseachfishisfound,itlightsup.Onceallsixfisharefound,avideoisplayed.

BrightSignunitsplaybackthedivecardimagesandrewardvideos.Theyalsocontrolthebuttons,touch

wallandLEDlightingaroundeachhiddenfish.

Atanotherexhibit,childrencanraceeachothertogrowagiantkelpplantbywavingtheirhandsover

nutrientsandwavecirclestosupplythethreeessentialthingskelpneedstosurvive:sunlight,nutrients

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andmovingwater.BrightSignplayerscontrolthekelpgrowinglightsandsunlightasmotionsensorsare

activated.In“KelpForestMysteries,”theycanalsousescientifictoolstocollectcluesanduncoverwhy

akelpforestisn’tthriving.

Oneofthemoreadvancedinteractiveexhibits,“Gulp,Hunt,Filter,Slurp,”challengeschildrentomatch

seaotters,barnaclesandfishwiththeirhuntingmethodandfooditems.Visitorsrotateboxestomatch

theanimalinthevideowithhowithuntsandwhatiteats.ABrightSignplayercontrolsthevideos,

imagesandlightingbasedoninputfromthebuttonandrotatingboxes.Onceallthreeitemsare

correctlyaligned,playersarerewardedwithahigh‐definitionvideoclipoftheanimaleating.

“We’reproudtobeapartoftheexhibitsattheMontereyBayAquariumbecausetheyconnectvisitors

withmarinelifeinwaysthatcanmotivatethemtohelppreservethehealthofouroceansforfuture

generations,”saidJeffHastings,CEOofBrightSign.“Welookforwardtohelpingthemexpandtheir

reachwithagrowingnumberofcompellingdisplaysthatengage,educateandinspiremorepeopleto

starttakingevenasmallsteptowardconservation.”

Availability,Pricing

BrightSignall‐in‐onevideoplayersandkioskcontrollersareavailablefromtheBrightSignStorewith

pricesrangingfromUS$284.99fortheHD110digitalsignplayerandUS$649.99fortheHD1010

network‐enabledinteractivedigitalsignandkioskcontroller.

BrightAuthor2.0software,thecentralinterfaceforBrightSignsingle‐siteandnetworkeddigitalsignage

displays,isincludedfreeofchargetoallBrightSigncustomersandrunsonastandardWindowsPC

runningXPorVistaandWindows7.

SupportedbyBrightSign’snetwork‐enabledHD210andHD1010high‐definitiondigitalsigncontrollers,

BrightSignNetworkrunsonastandardWindowsPCrunningXPorVistaandWindows7systems.

SubscriptionsareavailableforUS$99peryearpersign.BrightSigncustomerscanrequestafree30‐day

trialofBrightSignNetworkbyvisiting:

http://www.brightsign.biz/products/brightsign_network_manager.php

AboutBrightSign

AdivisionofRoku,Inc.andbasedinSaratoga,California,BrightSigndevelopsproductsandsoftwarefor

digitalsignage.BrightSignsolid‐statedigitalsigncontrollerssetnewstandardsforbothstandaloneand

networkeddigitalsignageapplicationswiththeirsuperiorvideoquality,reliability,affordability,easeof

useandinteractivity.OnlineinformationaboutBrightSignunitsisavailableatwww.brightsign.biz.For

salesinquiries,pleasecontactsales@brightsign.bizorcall408‐852‐9263intheUSAand+44‐1223‐

911842internationally.

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###

ROKU,BrightSignandBrightSignNetworkareregisteredtrademarksofRoku,Inc.intheUnitedStatesandothercountries.Allothertrademarksare

trademarksorregisteredtrademarksoftheirrespectiveowners.Specificationssubjecttochangewithoutnotice.