Canon Studio Solution Brochure

: Canon Canon-Studio-Solution-Brochure-587149 canon-studio-solution-brochure-587149 canon pdf

Open the PDF directly: View PDF .
Page Count: 7

1-800-OK-CANON

usa.canon.com/eos

Canon U.S.A., Inc.

One Canon Plaza

Lake Success, NY 11042 U.S.A.

Canon Canada, Inc.

6390 Dixie Road

Mississauga, Ontario L5T 1P7 Canada

Canon Latin America, Inc.

703 Waterford Way, Suite 400

Miami, FL 33126 U.S.A.

Canon Mexicana, S. de R.L. de C.V.

Blvd. Manuel Ávila Camacho No. 138, Piso 17

Col. Lomas de Chapultepec

C.P. 11000 México, D.F. México

0142W546 3/10

©2010 CANON U.S.A., INC.

PRINTED IN U.S.A.

“Canon Explorers of Light” is a select group of photographers who shoot

with Canon EOS System cameras. They are among the top photographers

in the world and work in diverse photographic disciplines including

journalism, nature, fashion, fine-art, portrait and commercial.

All LCD images and effects are simulated. All data are based on Canon’s Standard Test

Method. Specifications and availability subject to change without notice. Canon, EOS,

imagePROGRAF, LUCIA, PIXMA and REALiS are registered trademarks of Canon Inc. in the

United States and may also be registered trademarks or trademarks in other countries.

IMAGEANYWARE is a trademark of Canon. All other products and brand names are

registered trademarks, trademarks or service marks of their respective owners.

To learn more about Explorers of Light and to

find more information about Canon’s Studio

Solution Software, visit: usa.canon.com/dlc

SYSTEM REQUIREMENT: Windows 7 / Vista / XP

Adobe and Photoshop are either registered trademarks or trademarks of Adobe

Systems Incorporated in the United States and/or other countries.

RECEPTION

PRINT

RETOUCH

SHOOTING

SALES

TAKE YOUR STUDIO TO NEW

HEIGHTS OF EFFICIENCY, QUALITY

AND PROFITABILITY.

2 3

Your creative talents and photographic knowledge

have brought you this far on your journey. What

you need to take your business to the next level is

an all-encompassing solution that makes your

operation more efficient, much easier to manage

and stress free...enabling you to focus on what’s

truly important: your photography.

Canon’s Studio Solution is powerful software that

combines the functions of many of the separate

software applications typically used in a

professional photo studio. Moreover, it integrates

all of your Canon hardware, image files, customer

and business data, and studio management tools

into a single, easy-to-use workflow application.

Canon’s Studio Solution dramatically streamlines

your business and helps to maximize your income,

helping

you make the most of the time and expense

you invest in your studio.

Photo Library

Reports

Calendar

4 5

A Comprehensive Solution for Studio Management

From Greeting to Invoice, a Smooth

Workflow that Maximizes Your

Time, Boosts Sales and Ensures

Customer Satisfaction.

From the time your customer engages your services

to the time the product is delivered and billed,

Canon’s Studio Solution works with you to make

sure you and your staff are making the most efficient

use of time. Workflow operations — from staff

scheduling to image capture, photo retouching to

printing, inventory control to supplies ordering,

client presentation and sales to invoicing — are

all simplified and largely automated by Canon’s

Studio Solution software. Customer, employee and

image information are maintained in a central

database for easy access and seamless integration.

At every step along the way,

Canon’s Studio Solution

gives you full control while

enabling you to build a

seamlessly integrated,

highly efficient business.

Save Time, Save Money.

Consider all the different

software titles a typical

photo studio might use for

its daily operation. Specific

programs are required to

maintain customer and vendor databases and

enable scheduling. Other programs are required

for digital image capture and retouching. Still

others are needed for organizing and archiving

image libraries. Presenting the images to

clients, taking and fulfilling orders, and billing

for your products and services also typically

require additional software. Moreover, in many

cases, these software tools run on separate

computers that do not “talk” to each other.

The cost for such setups is high, not only because

numerous software titles must be purchased,

installed and maintained by trained operators, but

also because their task-dedicated nature creates

gaping inefficiencies in the workflow. Canon’s

Studio Solution puts an end to wasted time

and money by consolidating, integrating and

simplifying. The software has power built-in to

handle your studio’s many needs, yet it gives

you a simplified, smooth interface designed to

enhance your workflow, not get in the way.

Canon Image Quality from Capture to Print.

Canon’s Studio Solution image processing employs

nothing less than state-of-the-art, proprietary

Canon technologies. You put these technologies

to work the moment you

press the shutter release

button on your Canon EOS

Digital SLR. Whether you

shoot RAW or JPEG, Studio

Solution provides a trans-

parent, non-destructive

image processing workflow

that ensures outstanding

photographs and a brilliant

finished product for your

customer. With RAW

images, Studio Solution

makes full use of Canon Digital Photo Professional

(DPP) technology. It comprises a processing

engine that employs Canon proprietary algorithms

to maintain the highest bit depth and widest color

gamut. The resulting images are spectacular —

exquisite in resolution, dynamic range and tonal

subtleties. The RAW workflow also gives you

access to many easy-to-use tools and controls,

like Canon Picture Styles, which greatly

simplify adjustments and enhancements

during image processing. For JPEG shooting,

advanced Canon EOS Digital SLR camera tech-

nologies, such as in-camera DIGIC Image

Processors, ensure superb image capture. Once

shot, or imported into Studio Solution, JPEG

captures are handled non-destructively to maintain

the highest possible image quality. Studio

Solution also gives you control over your Canon

imagePROGRAF and PIXMA Pro printers, maximizing

the remarkable capabilities of these printers to

ensure just as remarkable output. Canon image

processing comprises state-of-the-art color man-

agement, which assures the most accurate and

vibrant color rendition. ICC profiles can be updated

as needed(e.g., typically only whenever a new media

type is added) to ensure consistent, precise color

output when using Canon professional printers.

Customizable and Scalable to Fit the Needs

of Your Studio, Today and Tomorrow.

Studio Solution can help you streamline your

business today, whether yours is a modest

operation or a larger studio with many employees.

The software can be installed and used on a single

personal computer, or it can be configured for use

on multiple networked workstations. Start building

your customer base, or easily import information

from existing databases. Because the software is

server-based, network-friendly and completely

scalable, it will work with you and help you make

critical transitions as your business grows.

Maximize Your Staff’s Time and Talents.

Employee management is an important part

of running any business, and Studio Solution puts

you in charge. Using a simple, intuitive interface,

you can enter all pertinent employee information.

Alternately, if you already have employee infor-

mation entered in another application that can

export .csv files, you can save time by importing

that existing database directly into Studio

Solution. Employees can then be assigned specific

roles — for example, photographer, manager, or

sales staff — which the software can then use to

help you with task scheduling and controlling

administrative rights and permissions. You can also

assign work hours to create ongoing staff schedules.

Maintain and Fully Leverage a

Comprehensive Customer Database.

As with employee information,

Studio Solution lets you enter or

import customer information into

its database. In addition to basic

contact information, the software can also keep

track of your customers’ birthdays, and can

link family members. Because a high-powered

relational SQL database engine is at the heart of

Studio Solution management tools, your customer

information is permanently linked to pertinent

image, employee and calendar data for easy

retrieval and reporting.

Easy-to-Use Calendar-Based

Work Scheduling.

The powerful Calendar tool in Studio Solution

simplifies important business functions and

provides many useful ways to view the work

schedule. Appointments and booking can be

made directly via

the Calendar. A

studio manager

can then assign

the required staff

and reserve the

needed room or

space for the

anticipated time

slot. An automatic

confirmation call reminder feature makes a calendar

entry one day prior to the shoot so that your staff

can contact customers to minimize no-shows. If

you reschedule the booking, the confirmation call

reminder will automatically update. The Calendar

provides numerous useful views of your studio’s

schedule. Not only can you view events by day,

week, month, etc., you can also call up customized

views, such as “Fridays for the entire month.”

Reports to Help You Run a More

Profitable Business.

Because Studio Solution keeps track of inventory

and sales in addition to customer and employee

data, it can generate powerful reports that you

can use to analyze and streamline your business.

Such reports can help you make important

decisions, such as what products and services

should be added or deleted from your offerings

and what you should charge for them.

Full Control Over Rights and Permissions.

Studio Solution gives you, as system administrator,

complete power over rights

and permissions based on

the roles you assign to your

staff members. For example,

although a photographer on

your staff would be able to

see the original shoot booking

and any associated special customer requirements,

the level of access to the software would prevent

them from making changes to the original order.

In this manner, you can fully control the studio

workflow in a networked environment, assigning

functionality as required for specific staff roles.

Customer Database

“Canon’s Studio Solution software has made running

my business a breeze. With great image control

and organization, as well as full-featured reporting,

my studio runs more efficiently than

ever! Canon has put my business

management and imaging control in

one box...with the highest quality!”

Large Studios

Single/Onsite Studios Small Studios

—

Michele Celentano

Explorer of Light

Powerful, Timesaving Photographic Tools

6 7

Acquire Images Using a Choice of

Import Options.

Once you’ve set up a customer session in

Studio Solution, you can shoot with your Canon

EOS Digital SLR as usual. The images you capture

can be transferred to the software using any of

four different methods. Your Canon EOS Digital SLR

can be tethered to a Studio Solution computer

using a USB cable. You can also send images

wirelessly from your Canon EOS Digital SLR to the

software using a Canon Wireless File Transmitter

(operating in FTP server mode) on the camera

and a WiFi connection. With

either of these methods, Studio

Solution automatically grabs

image files from your

camera as you shoot,

making it unnecessary to

take any additional transfer

steps before proceeding

with image processing.

You can also transfer image

files from the camera by

setting up a “hot folder” on

your computer or network.

Images placed in the folder are then automatically

imported into Studio Solution. Finally, you can

manually import images from any storage media

that you can access on your computer, such as

memory cards through a memory card reader.

What You Shoot Immediately Becomes Part

of Your Studio Solution Database.

Imported images are automatically cataloged in the

library folder designated for the customer and job

and become an integral part of your database. They

are instantly available for processing and editing,

and you can tag your images with additional shoot

data, such as keywords, to enhance identification

and narrow future database searches. A keyword

can be used, for

example, to

batch-perform a

value-added service

option, such as a

custom border, to

only a specific set of

images identified by

that keyword. Studio

Solution can also

archive your photo

files to pre-selected

long-term storage

media, such as network-attached hard drives or

CD and DVD media.

Shoot in Live View Mode with

Remote Camera Control.

When your Canon EOS Digital SLR

is tethered to your computer via a

USB cable, Studio Solution gives

you powerful shooting options.

Canon EOS Digital SLRs connected

via a USB cable are automatically

detected by the software.

Moreover, the camera can feed

the live image to the computer, where it can be

viewed in the Photo Workshop module of Studio

Solution software. When you’re ready to trip the

shutter, you can do it at the camera or at your

computer using the spacebar.

Simplified Image Management.

The images you shoot and import can be easily

accessed and managed within the Photo Library

module of Studio Solution. It is a centralized “bank”

where you can browse your photographs, view

histograms and other important image-related

data, and organize them as you see fit. When you

double-click on an image in the Photo Library,

it automatically opens in the Photo Workshop

module, where you can quickly and efficiently

perform desired enhancements.

Quick and Powerful Image

Enhancement and Retouching.

The Photo Workshop module within

Studio Solution provides an easy way to make the

most common image adjustments, such as blemish

removal, red-eye reduction, sharpening, white

balance and tonal corrections. You can even quickly

perform more advanced image editing operations,

such as black-and-white, sepia tone, and duotone

conversions, customized borders and text, and

vignettes. With RAW files, you can additionally

use Canon Picture Style presets to make fast

adjustments based on parameters such as lighting,

subject type and personal preferences. With one

click, you can open the Retouch

Workshop, which gives you access to

familiar tools for advanced photo editing, such

as clone, dodge, burn, paint brush and lasso.

These tools are fast and easy to use, saving you

time not only in image adjustment but also in

staff training. With Studio Solution you can also

perform quick global adjustments to multiple

images from a shoot. Such adjustments can also

be saved and automatically applied to future

images upon capture or import.

“Roundtrip” Adobe®Photoshop®

Image Editing.

For more complex image adjustment,

Studio Solution gives you one-click

access to Adobe Photoshop* for a “roundtrip”

editing session that is seamlessly integrated

into your workflow. You never have to exit

the Studio Solution environment, and your

image enhancements are immediately

incorporated and reflected in the Library,

becoming part of your database. You never

have to worry about “losing” images to

an external application.

*Adobe®Photoshop®software must be purchased and

installed separately on your computer.

Non-Destructive

Image Editing.

Changes you make

to your photos are

non-destructive

within the Studio

Solution workflow.

That means while your adjustments are saved

along with your image data and applied as

required, your original high-bit-depth, high-quality

capture data remains intact and unaltered. This

ensures the best possible image quality right

through to prints, and you retain the option to

go back to your original image to change or

redo adjustments at a later date.

“Since installing Canon’s Studio

Solution software, studio man-

agement and image processing

have become much easier.

All my images are tied to my

customer info. The sales tools

in Studio Solution encourage

my clients to buy bigger

prints which are

now printed in-

house, improving

quality, control

and revenue.”

—

Clay Blackmore

Explorer of Light

8 9

text. You can use templates in a similar manner

for custom products, such as sports trading

cards, calendars, invitations, or business cards.

Templates can be composites of multiple images

printed on a single page. You can add text and

even barcodes to templates. Moreover, templates

can be two-sided, and you can modify front and

back sides separately.

Built-in Green Screen Capability with

a Library of Backgrounds

If you shoot your subjects in front of a green or

blue screen, you can use Canon’s Studio Solution’s

built-in chroma-

keying features to

quickly and easily

add different

backgrounds to

your shots. Hue

and threshold

adjustments

simplify fine-tuning of the chroma-key, enabling

you to rapidly make clean, natural-looking

drop-outs. As with borders, Studio Solution

includes a variety of backgrounds in its library,

but you can easily add and use your own.

You can combine green screens with custom

backgrounds and templates to create — with

minimum effort — unique and attractive

“upsell” products for your customers.

Sales-Oriented Client Presentation Mode.

Sitting down with your client to show the results

of your work is an important step in the business

process, not least because it presents a golden

opportunity to maximize sales of products and

services. Studio Solution incorporates advanced

presentation capabilities that help you upsell and

maximize profits. You can quickly build a slideshow

that enables your customer to view images in high-

resolution — on a dedicated

monitor or Canon

REALiS projectors, if

you prefer. You can

enhance the slideshow

presentation using

special features, such as

room simulations (which can show how prints of

different sizes and borders might look in a typical

room display situation). You can also elect to

play background music during the slideshow

using the music files on your computer. You can

even enhance your branding by including your

studio logo as a graphical element throughout

the slideshow.

Image Comparison

Features that Facilitate

Ordering Decisions.

The Studio Solution

client presentation

mode includes a

highly useful image

comparison feature

that enables your

clients to view photos side by side. A photo

candidate can be “dog-eared” so that it remains

unchanged throughout the side-by-side sequence.

A seemingly simple feature like this makes it much

easier for your customers to make comparisons

and choices. The presentation mode also

includes a 5-star rating system that can also be

used to facilitate print ordering. Sorting images

by the customer’s own ratings often speeds the

decision-making process.

Integrated Shopping Cart for Fast,

Simple Ordering.

Studio Solution integrates the presentation and

ordering processes not only to save time but

also to maximize your sales. At any time during

a presentation, you

can add products

and packages to a

running, real-time

shopping cart as

your customer

makes ordering

decisions. Your product packages are those you’ve

pre-entered into your database, and individual

items can be enhanced by value-added services,

such as custom borders or templates. You can

opt to show or hide prices during this process.

When you’ve finished your presentation and the

shopping cart is complete, you can auto-generate

a receipt for your client.

Advanced, Automated Fulfillment

Capabilities.

Once an order has been placed, Studio

Solution takes over many of the fulfillment func-

tions to make your life much easier. You can, for

example, use the auto-print function to send print

jobs to your in-house Canon printers. If you have

multiple printers, the software can auto-select and

route the job to your different imagePROGRAF and

PIXMA Pro printers based on factors such as print

size and workload. (You can also send print jobs to

non-Canon printers that are installed using standard

Windows drivers.) Print jobs can also be saved as

“virtual printer” raster files for later output. Output

files can also be automatically burned to CD or

DVD for your customers or sent to outside service

providers; as an example, for image sizes or

media formats you cannot accommodate in-house.

The software can also prepare detailed invoices

automatically once the order is fulfilled.

Powerful, Exportable Business Reports.

Studio Solution can help you run a more

efficient business by leveraging its internal SQL

database engine to produce highly useful reports.

You can, for example, auto-generate reports that

detail staff activity, analyze sales by product

packages and services, or show business trends.

Various reports can be exported as .csv files for

use in other programs, such as spreadsheet or

accounting applications.

Technical Support

and Product Training.

An integral Help System

guides you through the use

of Studio Solution. In addition,

product support Web links are included throughout

the Studio Solution user interface so that questions

can be quickly answered. Live customer support

is also available via a toll-free telephone call.

Those who seek product training can go online

to the Canon Digital Learning Center. Classroom-

style training will also be offered in select cities

throughout the United States. Individual and group

on-site training can also be provided.

Upsell, Sell More.

Canon’s Studio Solution incorporates

numerous modules that enable you to

easily create value-added products and services.

What’s more, the software includes sophisticated

presentation tools that you can use to show

your customers all of the possibilities. Using the

software, you can even take orders as you present

your product packages, thus greatly simplifying

the process of selling your work.

Fast Proofing.

If your customer wants a proof sheet from a shoot,

you can quickly print one from the Photo Library

module. Numerous options are available,

enabling you to customize the appearance of

the proof sheets. Photos can also be proofed

on-screen if desired.

Built-in Library of Borders and

Templates.

Studio Solution includes a comprehensive collection

of attractive borders and templates that you can

easily add to your images. From within the Photo

Workshop module, you can simply choose one of

the supplied borders, or you can use the Border

Workshop, where you can start with an existing

border, modify it as desired, then save it to the

library for future reuse. You can change a border’s

size, color and transparency, and even add custom

REALiS WUX10 Mark II

Glossy

Polished

Canvas

Profit Boosting Tools for Value Added Products

“With Canon’s Studio Solution software,

workflow – printing in particular – is

greatly simplified. The amazing thing is

how Canon has incorporated top-notch

image quality while simplifying the

process. I can shoot, process, catalog and

print my images as well

as manage my customers

and vendors with one

intuitive application.”

—

Eddie Tapp

Explorer of Light

Canon Image Quality

—

The Choice of Professionals

PIXMA Pro Printers

EOS Digital SLR CamerasStudio Solution Software

imagePROGRAF

Large Format Printer

10 11

Canon Professional Digital Imaging

Products, Tightly Integrated for a

Streamlined, State-of-the-Art Studio

Workflow.

Studio Solution is true “studio in a box” software

that brings unprecedented efficiencies and a

cohesive workflow to professional photography

businesses of all sizes. And because it interconnects

and integrates Canon professional digital

imaging products — EOS Digital SLR cameras,

imagePROGRAF and PIXMA Pro printers, and

REALiS projectors — the system confers all of

the benefits of powerful Canon technologies.

The completely Canon workflow, from capture

to output, maintains excellent image integrity,

ensures precise color management, and gives

you access to a world-class and one of the most

comprehensive systems of professional photo-

graphic tools in the world. When you combine

the powerful management and workflow features

of Studio Solution with its underlying Canon

imaging technologies, integrated Canon hardware

and software tools, you have a winning formula

for success that you can begin using today.

Canon RAW Image Processing for

Superb Quality.

With Studio Solution you can take full advantage

of a RAW image processing workflow. You can use

a high bit rate (14 bits per color channel on the

newest EOS Digital SLRs) to ensure a wide dynamic

range and exquisite image detail and gradations.

Because Studio Solution uses the Canon Digital

Photo Professional RAW processing engine and

algorithms, you are assured all of the image

quality benefits of a wide-gamut color space and

precision color management.

Moreover, you can use Canon Picture

Style presets to process your RAW

images, thereby greatly simplifying the process

while ensuring outstanding final results.

Canon EOS Digital

SLRs — a Preeminent

Professional Choice.

Today’s professional

photographers are, by necessity, digital imaging

experts. It is telling, therefore, that many depend on

Canon EOS System more than any other system for

digital image acquisition. EOS Digital SLR cameras

continue to push the technology envelope, enabling

not only still, but now also Full HD video capture

with awe-inspiring image quality and spectacular

versatility. The superb range of EF lenses, sophisti-

cated Speedlite flashes and a comprehensive

array of system accessories empower

and inspire discern-

ing professional

photographers to

discover new fron-

tiers of creativity.

Canon imagePROGRAF Wide-Format Printers.

Photographers seeking to produce their own

gallery-grade inkjet prints have had limited

choices...until Canon answered their needs with

the imagePROGRAF series printers. They feature

impressive new technologies that bring superbly

advanced quality and performance to wide-format

photo printing. The 12-color Canon LUCIA ink set

delivers a substantially wider color

gamut than many other competitive

printers, thus ensuring a far greater

range of available colors for richer, more

vibrant prints. The ink set includes three levels

of gray — Black or Matte Black, Gray and Photo

Gray — to deliver black-and-white photo prints

of exceptional tonal detail. And because LUCIA

inks are pigment-based, prints are fade-resistant

and have excellent archival characteristics.

Furthermore, because Studio Solution software

uses the Canon Digital Photo Professional

image processing engine at its core, it

supports direct output of 16-bit image

files to imagePROGRAF printers.

Studio Solution can also take

full advantage of nested output

Canon PIXMA Pro Printers.

Canon PIXMA Pro photo printers

are redefining output quality,

performance and convenience.

Employing extraordinary ink

and print head technologies, sophisticated drivers

with advanced color controls and compatibility

with a broad selection of papers and

specialty media, Canon PIXMA Pro

photo printers are meeting, and

even surpassing, the expectations

of the most demanding professional

photographers. They feature

high-precision Canon FINE (Full-

photolithography Inkjet Nozzle

Engineering) print heads, each of which has

thousands of nozzles that can release microscopic

ink droplets as small as 1-picoliter in a single

pass. Capable of plotting thousands of ink droplets

each second, the high-density nozzle pitch

ensures fast, high-resolution

printing with sharper detail and

less grain.

Canon REALiS

Projectors.

Canon products are

synonymous with optical excellence, advanced

image processing and superb performance,

and the Canon REALiS family of projectors is no

exception. REALiS projectors are compact, easily

portable and deliver bright, high-resolution

images thanks to innovative

LCOS (Liquid Crystal on Silicon) and

proprietary Canon AISYS light engine

technologies. Their versatility and

exceptional image quality make them

ideal for client presentations and many other

applications in professional photo studios.

capability when outputting jobs to imagePROGRAF

printers. For example, when printing on rolls, you

can combine images of different sizes to make

the most efficient use of the printable area. This

feature alone can save photo studios significant

amounts in media costs and printing time.

REALiS Multimedia

LCOS Projectors

From reception to invoicing, Canon’s Studio Solution gives you unprecedented integration and comprehensive

studio management in a completely scalable software package. Whether you are a one-person studio running

the software on a single laptop computer or a larger enterprise with multiple employees and networked

workstations, the workflow is streamlined, easy-to-use and professional, reducing business-related costs

while maximizing sales and profit potential. The intuitive interface simplifies staff training requirements,

and the cohesive modules lead you naturally and effortlessly from one step to the next, enabling you to

manage a highly efficient, automated, profitable studio.

12 13

Customer Information

Customer information is easily entered and automatically

linked to appointments, staff assignments, images,

sales history and billing.

Contact and Employee Information

Existing contact and employee information can be

quickly imported from the databases you already have.

Customer Databases

Business-building customer data, such as birthday

tracking and links to family members, can be entered

and used to generate reminders in a timely manner.

Assignments

Staff and studio (shooting room) assignments can be

easily made via the intuitive calendar interface.

Automatic Reminder

Entries for reminder calls are automatically generated,

enabling you or your staff to contact clients in advance

of a scheduled shoot. This minimizes studio downtime.

Relational Database

A powerful relational database engine maintains

client information and tightly links all job elements

throughout the workflow.

SQL Database

Use of a standardized SQL (Structured Query Language)

database enables powerful reporting capabilities for

business analysis.

Business Reports

Business reports can be exported to external

applications, such as spreadsheets and for use in

many accounting programs.

Permissions and Rights

Permissions and rights based access to the program facili-

tates employee management, prevents operational errors

and assures business security. The system administrator

can define and assign employee roles, and limit access

to specific studio operations based on those roles.

Scalability

The Server-based system design makes the software

completely scalable to fit the size of any studio opera-

tions, small to large. Additional workstations can be

added at any time via standard Windows networking.

Wired and Wireless Shooting

Canon EOS Digital SLR cameras can be connected to

Studio Solution via USB cable or WiFi wireless* using

a simple camera setup interface.

* Requires an optional Canon Wireless

File Transmitter attached to the camera.

Live View Shooting

USB-tethered EOS cameras enable Live View

composition at the computer screen with remote AF

and shutter release control.

Import Image

With USB- or WiFi-connected cameras, images are

automatically imported into Studio Solution.

Hot Folder

Image files can also be imported via a “hot folder”

setup or manually, such as via a memory card and

card reader.

Photo Library

Imported images are automatically cataloged,

organized by job and linked to the customer and

session within the database.

Automatic Renaming

Cataloged images can be renamed (with automatic file

renaming) for easier identification and to facilitate

subsequent searches.

Keywords

Photographer information, including keywords, can

be entered for later use in database searches and

batch processing operations.

Full Integration with Database

Full integration of the SQL Database throughout the

entire Studio Solution workflow ensures that your

customer’s original images, finished orders and

invoice information are never separated from your

customers’ databases.

RAW and JPEG Workflows

Both Canon RAW and JPEG workflows are supported.

JPEG Shooting

For JPEG shooting, advanced Canon EOS Digital SLR

camera technologies, such as in-camera DIGIC Image

Processors, ensure breathtaking image capture.

RAW Processing Workflow

Use of Canon Digital Photo Professional image processing

engine assures the highest image integrity — resolution,

color and dynamic range — in RAW workflows.

Chroma-Keying

Shoot on green or blue

screen to drop subject

into different back-

grounds using Studio

Solution’s built-in,

easy-to-use green

screen (chroma-keying)

capabilities.

Sales Presentation Tools

Take advantage of powerful built-in sales presentation

tools to maximize sales of products and services.

Custom Product Packages

Custom product packages and

pricing; this information is

added to the database and

used during the shopping cart

ordering and invoicing process.

Slide Shows

Quickly and easily create high-resolution slide shows

for client presentation. Slide shows can be viewed on

a dedicated monitor or via a projector.

REALiS Projector

Using a REALiS Projector, images can be projected and

presented “life-size” showing the customer how they

would look in their home.

Background Music

Enhance the mood with background music. You can

select your own slideshow background music from a

folder on your computer.

Proofing

Built-in proofing feature makes it possible to create

on-the-spot client proofs and “contact sheets” in a

variety of customizable formats.

Sales Presentation

Sales presentation mode uses a clean, uncluttered

interface that shows images in the best possible light.

Simulated Effects

Simulate print paper types to show your clients the

effects of print options, such as borders and paper

textures.

Dog Ear Feature

Images can be easily compared — the “dog ear” feature

creates a reference image for side-by-side comparison

to facilitate photo selection.

5-Star Rating System

Images can be tagged using a 5-star rating system for

subsequent sorting and purchase decision-making.

Logo Incorporation

Enhance your studio branding by incorporating your

logo on presentation screens.

Integrated Shopping Cart

Use the integrated shopping cart to build your customer’s

order as you are presenting photographs and package

options. The integrated shopping cart is automatically

updated with custom product and service packages

previously added to the database. You can elect to

show or not show pricing in the shopping cart.

Receipts

A receipt can be automatically generated when the sales

presentation and ordering are finished.

Routing Orders

Orders are immediately routed for fulfillment.

Photo Workshop

The Photo Workshop module provides easy-to-use,

immediately accessible, image adjustment controls,

such as exposure, contrast and white balance.

More Options

Frequently used corrections and enhancements —

red-eye reduction, sharpening, black-and-white/sepia

tone/duotones and vignettes — can also be performed

within Photo Workshop.

Retouching Capabilities

Retouch Workshop is one click away. It provides

additional easy-to-use tools for advanced photo

editing, including:

• Exposure • Contrast • White balance

• Tonal Corrections • Sharpness • Blemish removal

• Red-eye removal • Selection options • Dodge and burn

• Clone tool • Custom brushes • Soft focus effect

Batch Editing

Batch editing is also possible: perform quick global

adjustments to multiple images from a shoot. You can

also save and automatically apply your adjustments to

other catalogs.

Roundtrip Editing

“Roundtrip” editing with Adobe Photoshop enables more

complex image manipulation without having to exit

Canon’s Studio Solution workflow environment.

Non-Destructive Image Editing Workflow

The non-destructive image editing workflow ensures

that your original high-bit-depth, high-quality capture

data remains intact and available for future re-editing.

Easy-to-Use Interface

Consistent, simple interface from module to module

(Photo Library, Photo Workshop, Retouch Workshop) maxi-

mizes ease of use and provides a non-disruptive workflow.

Enhance to Upsell

Numerous built-in photographic enhancement tools

enable fast creation of high-quality, value-added

products for “upsell” opportunities.

Package Offerings

Large pre-installed library of borders and templates

can be easily modified or expanded to create new

product and package offerings.

Borders

Borders can be easily modified, for example, by changing

size, color and/or transparency, and by adding text.

Newly created borders can be added to library for easy

future reuse.

Built-in Library

Choose from a built-in library of green screen back-

grounds or import your own photographs and templates.

Combine Backgrounds and Templates

Combine backgrounds and templates (with added text, if

desired) to create highly customized offerings for your clients.

Templates

Templates for high-demand

specialty products — such

as sports trading cards and

holiday cards — are supplied

and pre-installed in the

library for immediate use.

Custom Templates

Templates are easily customizable — using composite

images, text and even barcodes — and can be saved in

the border library for reuse.

Fine-Tuning

Easily “drop-out” green or blue screen images onto

different backgrounds using simple hue and threshold

adjustments that enable fine-tuning of the chroma-key

effect, facilitating clean, natural-looking edge transitions.

Picture Style

Full access to Canon EOS Picture Styles

provides customizable, convenient image

processing, delivering superb photo-

graphs with less time and effort on RAW workflows.

Efficient Printing

In-house print orders are automatically handled by

Studio Solution using the most efficient, cost-effective

method, based on the printers you have set up for use

on the network.

Printer Management

In-house Canon imagePROGRAF and PIXMA Pro printers

are automatically assigned jobs by Studio Solution on

the basis of optimized load sharing, required media

size and type and other customizable factors.

Image Nesting

Studio Solution print jobs sent to Canon imagePROGRAF

printers can take advantage of image nesting, which

creates composites of different-sized prints across

roll media to make the most efficient, waste-free use

of available media. Image nesting typically requires

the addition of sophisticated printer RIP systems.

Canon imagePROGRAF printers using Studio Solution

incorporate this nesting capability to save money,

time and maximize profits.

Queue Management

When using multiple printers, load sharing algorithms

are used to make sure all available printers are used in

the most efficient manner, avoiding long print job

queues whenever possible.

Image-Medium Synchronicity

Automatic routing of print jobs takes into account print

size and media surface so that, for example, a job that

requires glossy paper is not sent to a printer that has

only matte paper loaded.

Color Profiles

The underlying Canon image processing engine uses

ICC profile-based color management to maintain the

most accurate rendition and widest color gamut. By

updating profiles only when needed (e.g., whenever

a new media type is added), you can ensure the

best possible color reproduction, especially when

the output is to Canon professional printers.

Non-Canon Printers

Studio Solution supports output to non-Canon printers,

provided they are installed via standard Windows drivers.

Printer Alerts

The software will alert you whenever a printer requires

attention — such as for paper change or ink replenishment.

Constant monitoring of printers by an operator is,

therefore, not required. Your staff essentially needs

only attend to ink and paper replenishment.

Digital Delivery Options

Customers can order digital delivery options, such as

a customized slide show on disc or auto-resized image

files for later use on Web sites.

Outside Providers

Built-in support for and routing to outside output

service providers, including Labtricity and

Photoreflect, enable you to produce and sell products you

cannot fulfill in-house.

Invoices

Invoices (which can include shipping costs and tax) can be

automatically generated once an order is placed.

Archiving

Upon job completion, all image and work files (catalogs)

can be easily archived to offline media to free up space on

your primary workspace drives. Archived catalogs are fully

searchable and can be easily recalled for repeat business.

Business Reports

Studio Solution can generate comprehensive business

reports that help you analyze your operation, maximize

efficiency and stay in front of the competition.

Report Types:

• Employee Activity • Employee Activity Export

• Employee Export • Employee Schedule

• Employee Schedule Export • Event Categories

• Event Categories Export • Orders Summary Export

• Package Export • Package and Products

• Products Export • Sales by Package

• Session Trends • Tasks by Type Export

Export .csv (Comma Separated Value) File

The internal SQL database engine produces reports that

can be exported as .csv files to other programs, such as

spreadsheet and financial applications.

Order Fulfillment

After you’ve finished refining your images and adding

all requested features, just tell Studio Solution to

print the order, and the rest is done for you. If you have more

than one Canon professional printer connected to your network,

Studio Solution will assign output in the most logical and efficient

way, sharing print jobs among several printers to save time,

and automatically routing specialized orders to the appropriate

device. Using Canon imagePROGRAF printers, Studio Solution

even adds print nesting capability to effectively minimize the

waste of paper, and maximize your profits.

The digital delivery (image files on a CD/DVD) portion of the order

is placed and the images going to an outside lab are prepared.

Canon’s Studio Solution

gives you full control over

your daily operations while

dramatically simplifying

your work and making sure

you run a more efficient

business. Your studio projects, from start to finish, are managed

more easily, using an intuitive workflow that takes you from one

step to the next. Studio Solution empowers you to deliver the

highest quality product to your customers in the most timely

manner. It maximizes sales potential and helps you build the

trust on which you depend for future business. It is, decidedly,

a winning proposition.

The Booking

With Studio Solution running on your computers, you’ve

already entered all of the basic data crucial to running

your business — you’ve entered studio information and

company logo, you’ve imported your client contact lists,

entered staff members and their roles, along with all of

the products and services you offer.

Now, merely by entering your new customer’s contact

information — along with any special requests or

notes to your staff — you’ve started the process.

Studio Solution both follows your customer and

leads your staff from beginning to end, taking you

step by step through a smooth workflow that will

get the job done with supreme efficiency.

A Simple, Efficient and Profitable Workflow

15

Making the Sale

Within moments after the last shot is taken, Studio Solution’s

powerful sales presentation tools allow you to convert your

images into a profitable order of products and services.

After a quick edit, you’re ready to sit your clients down in front

of a monitor — or better yet, a Canon REALiS projector — for a

slide show of their images. The show, easily created in Studio

Solution, presents your images in the best possible light — in

high resolution and with brilliant, accurate color. You can even

add background music to enhance the viewing experience.

You can use Studio Solution’s presentation features, such as

side-by-side image comparison, and a 5-star rating system

to help your customer narrow down their choices and make

their final decisions.

Enhance to Upsell

You can then enter an interactive presentation, during which you

show your customer how:

• Images can be enhanced by adding features, such as borders and templates.

• Prints on different media, like canvas or a matte surface, might look.

• Prints of different sizes might look in a room setting over a sofa or fireplace.

• Combinations of templates and backgrounds might be used to create value-

added items, like sports trading cards or calendars, and multipurpose the

captured images.

Throughout the presentation, as your customer makes purchase

decisions, you add products, services and various packages — all

previously entered into the database — into an integrated shopping

cart. Your customer decides on a package comprising different print

sizes, several extra prints with special border treatments, a family

calendar, a quantity of holiday greetings cards using custom back-

grounds and text, and a CD of image files suitable for use on a Web site.

When you’ve finished with the sale, you can immediately, and auto-

matically, print a detailed receipt for your customer to confirm the

order. This receipt includes all packages and additional products

and services ordered, plus taxes and

shipping costs as appropriate.

RECEPTION SHOOTING SALES RETOUCH DELIVERY

Picture Style Saturation Sharpness

Standard High Slightly high

Portrait Slightly high Slightly low

Landscape HIgh green - blue High

Neutral Low None

Faithful Low None

Monochrome None (monochrome) Slightly high

Retouching

Now you’re ready to use Studio Solution to take the

steps necessary to fulfill your customer’s order.

Most image adjustments and retouching, if required, are

easily accomplished within Studio Solution using the

Photo Workshop and Retouch Workshop tools. You, or a

member of your staff, can perform the most frequently

needed corrections and enhancements — including

background dropout on green screen shots — simply and without

ever leaving the Studio Solution environment. If more complex

work is needed, Studio Solution makes it easy to perform more

advanced adjustments via a quick roundtrip visit to and from

Adobe Photoshop (must be installed on your computer) without

ever removing the image from your customer’s database.

You can also choose to capture JPEG images to take advantage of the

EOS Digital SLR’s superb internal image processing and make the best

use of memory card storage capacity. Studio Solution provides full

support for a JPEG-based workflow, using the same non-destructive

processing to assure the best possible image quality.

Capturing images against a green screen backdrop is easy, letting

you use later the powerful chroma-keying capabilities built into

Studio Solution.

On Location

Over the weekend, the assignment was a wedding, and while you

could have easily shot wirelessly into your laptop using Studio

Solution, you chose to travel light and shoot everything to memory

cards. Studio Solution can handle this workflow as effortlessly as

if you were shooting in the comfort of your own studio.

Images captured on-location are easily imported into the Studio

Solution library using a memory card reader. Once transferred, they

are automatically cataloged and added to your customer’s database,

where they await any further processing within Studio Solution,

just as with the directly transferred studio images.

The Studio Session

Each morning, your photographer logs into Studio Solution and sees

the day’s jobs and every assignment on their own calendar. It tells

them not only the time of each shoot but also the designated studio,

the nature of the job, and any special customer requests or require-

ments. This enables the photographer to choose the best equipment

for the job and ready any needed setups, such as a props or green

screen backdrops, well in advance of the customer session.

At the beginning of the session, the photographer simply tethers the

Canon EOS Digital SLR to the studio computer using a USB connection.

This not only enables Live View shooting via the computer monitor,

but also immediately transfers every shot directly into the Studio

Solution Photo library. There, the images are automatically cataloged

and added to your customer’s database, ready for processing.

If you need more freedom, Studio Solution also makes it easy to

capture images wirelessly into the computer over WiFi using one of the

Canon WFT Wireless File Transmitter. Images are quickly transferred

into the Studio Solution database, and are then immediately available.

Studio Solution fully supports the capturing and editing of

Canon RAW files, making it possible to take advantage of

the higher bit depth, advanced Canon image processing

algorithms and the non-destructive editing capabilities

built into Studio Solution.

14