04 Style Guide
User Manual:
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Page Count: 7
BOTTLE + BALL POD STYLE GUIDE
INSPIRE INDULGE INFUSE
TABLE OF CONTENTS
TABLE OF CONTENTS 2
BRAND CHARACTERISTICS 3
LOGO 4
LOGO CLEAR SPACE 5
TYPOGRAPHY 6
COLOUR STUDY 7
BRAND CHARACTERISTICS
Inspiring. Indulging. These were the words
that drove the development of INFUSE
Bottle + Ball Pod. We wanted our bottle
to be there when our customers were
working hard – inspiring them to create
change with our unique design and re-
freshing take on life. We wanted them to
indulge; to treat themselves and still main-
tain an active lifestyle. And we wanted
them to feel good about it – because IN-
FUSE is good - for both body and mind.
LOGO
INFUSE’s logo is inspired by the shape
and function of the product’s ball pod in-
fuser. The pod is unique in its shape. The
logo suggests the motion created when
the ball pod is rst dropped in the liquid,
and also when the user is at motion while
holding the bottle. The text used is a
combination of Gill Sans Regular and Gill
Sans Thin. The bolded section of the text,
as well as the ball pod graphic are always
the same colour, and should match the
colour of the product.
LOGO CLEAR SPACE
Whenever INFUSE’s logo is used, the
clear space guidelines must be respected.
No graphical elements should impede the
clear space around the logo, which should
always be equal value to the height of the
bottom thickest part of the infuser graph-
ic in the logo.
TYPOGRAPHY
Two main fonts are used in INFUSE’s
branding (in all caps): Gill Sans Regu-
lar and Gill Sans Light. Gill Sans Regular
will always match the colour accents in
the logo and the colour selection of the
product. For headings, any ‘o’s should also
be given the same treatment. Any empha-
sis placed on words should follow suit.
Gill Sans Regular A B C D E F G H I J K
L M N O P Q R S T U V W X Y Z a b c d
e f g h i j k l m n o p q r s t u v w x y z
Gill Sans Light A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z a b c d e f
COLOUR STUDY
The colours for INFUSE’s brand are inter-
changable, as we believe that every con-
sumer is unique and deserves a product
to reect that. Any bolded text, as well as
the ball-pod graphic logo are always con-
sistent in colour and will match the cho-
sen accent of the customer’s unique bot-
tle and pod infuser. This gives INFUSE an
edge; we know our customers are as var-
ied as all the colours in the light spectrum.
