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MEDIA PLANNING GUIDE | 2007
Design &
Engineering
Solutions for the
Global Appliance
Industry
+Publisher's Own Data, November 2006 *December 2006 BPA Circulation Statement
appliance
DESIGN
MOST DESIGN ENGINEERS!+
Reaching more than
Design Engineering Professionals
in the Global Appliance Market!
*
25,000
25,000
HOUSEWARES
ELECTRONICS
MAJORS
LAWN & GARDEN
BUSINESS EQUIPMENT
COMMERCIAL APPLIANCES
FITNESS EQUIPMENT
HVAC
MEDICAL
TEST & MEASUREMENT
WATER PROCESSING
POWER TOOLS
FLOOR CARE
VENDING
HEADLINE
appliance
DESIGN
The Design Engineering
Publication for the
Global, Commercial,
and Medical Appliance/
Durable Goods Industry.
*December 2006 BPA Circulation Statement +Publisher’s Own Data, November 2006. **U.S. Postal Service, 2005. *+Ad Score Advertising Readership Study, February 2006.
appliance DESIGN offers you the best
value with the largest relevant reach, quality
editorial, and beneficial advertisements, all
backed by the resources of BNP Media.
LARGEST CIRCULATION TO DESIGN ENGINEERING PROFESSIONALS
Your ad reaches 25,331* Design Engineering Professionals in the Global
Appliance Market with appliance DESIGN – almost double the number you
can reach with any other publication in the market!+
BPA AUDITED BUYING INFLUENCE
Only appliance DESIGN gives advertisers BPA audited buying influence spe-
cifically for the global appliance market.+
NEW MULTIMEDIA ADVERTISING OPPORTUNITIES
appliance DESIGN is always looking for ways to implement new programs
that allow you to get prime brand coverage in multiple channels. Buyers who
interact with brands over multiple media channels display more loyalty and spend
30% more than those who shop using a single media channel.** Utilize the
power of print combined with online to build a universal presence for your
company.
RESOURCES OF BNP MEDIA
Backed by BNP Media, with over 80 years of publishing experience,
appliance DESIGN gives you access to additional resources to support
and expand your marketing program. Items such as first-class market
research, list rentals, custom publishing, combination rates and more.
25,331
*
Design Engineers
Consider
advertisements
a valuable
source of information
80%
*+
1
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
HEADLINECIRCULATION
Coverage of the Design & Management Team*
*December 2006 BPA Circulation Statement, TQ = 28,000. Market covers all of the businesses/industries listed in Paragraph 3A of the December 2006 BPA Statement.
+December 2006 BPA Circulation
2Publisher’s Own Data, 4/2006.
appliance DESIGN+
Design Engineers in the Global Appliance Industry . . . . . . . . . . . . . . . . 25,331
Appliance Magazine+
Product Engineering & Design in the Global Appliance Industry . . . . .15,456
If your company wants to
reach the Design Engineer
at Appliance Companies –
appliance DESIGN
delivers your ad message
to more – plain and simple.
appliance DESIGN delivers your ad to Design Engineering and
Management Professionals who influence the design, specifica-
tion and purchase of products and services used in the Consumer,
Commercial and Medical Appliance/Durable Good Markets.*
80%
*+
Coverage of Consumer,
Commercial, & Medical Appliance Markets*
Air Conditioning & Refrigeration Equipment 7,000
Heating Equipment 2,114
Household Cooking Equipment 675
Household Laundry Equipment 490
Water Processing Appliances & Other Consumer Appliances 1,729
Electric Housewares and Portable Appliances 1,369
Commercial Appliances & Vending Machines 1,759
Medical Equip., Laboratroy Test & Measurement 4,066
Business Appliances 875
Appliance Motors & Controls 1,862
Consumer Electronics Equipment 2,073
Equipment for Production of Motors 23
Other Appliance-Related Manufacturers 91
Design & Engineering Firms, Development & Industrial Design Firms 3,874
“More than
Just White
Goods”
Top 50
Subscriber Companies2
Concentrated Reach to Key Companies
Whirlpool ...........................308
General Electric ....................174
Trane................................163
Maytag .............................138
Electrolux...........................117
Carrier..............................106
Emerson............................106
Honeywell ...........................83
York.................................73
Copeland Corp. ......................66
Motorola.............................66
Tyco Electronics......................63
Boston Scientific . . . . . . . . . . . . . . . . . . . . . 59
Medtronic.............................58
Tecumseh............................58
Lennox ..............................56
Northrop Grumman. . . . . . . . . . . . . . . . . . . 54
Lockheed Martin .....................50
Abbott Laboratories ..................49
Delphi...............................46
Parker Hannifin . . . . . . . . . . . . . . . . . . . . . . 46
Invensys .............................45
Siemens.............................45
AO Smith............................41
Raytheon ............................41
Texas Instruments ....................39
Arcelik...............................37
IBM .................................36
Black & Decker . . . . . . . . . . . . . . . . . . . . . . 35
Hussmann...........................34
LG Electronics .......................32
Agilent Technologies .................31
Mabe................................31
Rheem ..............................30
Rockwell.............................30
Hewlett Packard .....................29
Boeing ..............................28
BAE Systems ........................25
Mestek..............................25
Midmark.............................25
Lancer...............................24
Arrow International ..................23
Beckman Coulter.....................23
Eastman Kodak ......................23
Hill Phoenix..........................23
Baxter Health Care. . . . . . . . . . . . . . . . . . . 22
BSH Home Appliances. . . . . . . . . . . . . . . 22
Hoshizaki............................22
Johnson Controls ....................22
Panduit..............................22
DESIGN ENGINEERING ...... 25,331
Corporate/Administrative and/or Financial Management (Owner, President, V.P., Chief). . . . .2,000
Marketing/Sales/Advertising/Services Management and Others Allied to the Field . . . . . . . . . .458
Purchasing/Procurement Engineering & Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .211
Production/Manufacturing Engineering, Quality Control and/or
Quality Assurance, Materials Handling/Storage and Retrieval (inc. Management). . . . . . . . . . . . . . . 0
The Competitive Advantage
www.applianceDESIGN.com applianceDESIGN
2
3
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
BUYING INFLUENCE/INTERNATIONAL REACH
Audited Buying Influence You Can Trust
appliance DESIGN
Subscribers Influence the Purchase of the Products and Services You Sell:
*
< CAD/CAM/CAE/CIM Software - 27%
< Certification/Testing Labs & Services,
Test & Measurement Equip - 32%
< Coatings, Paints, Finishing, Prefinished Metals - 27%
< Connectors, Cords, Wire, Cable, Terminating Machines,
Electrical Components, Motors, Fans, Blowers, Pumps,
Motor Controllers, Heating Elements/Igniters - 55%
< Controls, Sensors, Thermostats - 41%
< Decorative Products - 21%
< Displays, Indicators, Lamps, LEDs, Electo-Mechanical/
Mechanical Components, Switches, Relays, Thermal Cutoffs,
Circuit Breakers, Fuses - 51%
< Fabricated Metal Parts, Plastic Molding/Forming
Equip & Services - 41%
< Assembly Equip. & Tools, Fasteners, Dispensing,
Adhesives & Tapes, Welding, Soldering, Brazing,
Equip and Supplies, Robots - 36%
< Metals - 39%
< Microcontrollers, IC’s & Other Electonic Components - 27%
< Plastics - 26%
< Seals, Gaskets, Gasketing Equip. & Services - 29%
< Solenoids, Valves, Actuators,
Pneumatic/Hydraulic Components - 26%
For those advertisers who need
a targeted marketing option
to reach international OEM’s,
appliance DESIGN offers its exclu-
sive European Road Show, a bi-annu-
al event taking place in 2007. The
European Road Show is a traveling
tradeshow in a state-of-the-art vehi-
cle, taking appliance industry suppli-
ers directly to appliance manufacturers'
doorsteps in Europe. Don’t miss your
chance to reach OEM’s, such as Bosch
& Siemens, Candy, Croslee, Electrolux,
Miele, Merloni, Sharp, and Whirlpool,
across the U.K., Germany and Italy.
International Reach
A Unique Opportunity to Impact Design Engineers in the European Market – Face to Face!
International Editorial2
appliance DESIGN
delivers the audience and
editorial for COMPLETE international reach.
*December 2006 BPA Circulation Statement, TQ= 28,000 2Publishers Own Data, Subscriber File 6/2006
Reach 1,815 International Subscribers.* With coverage
of 93 countries, appliance DESIGN spreads your
ad message to key contacts at OEM’s worldwide.2
Delivering editorial coverage around the world
for the Global Consumer, Commercial and
Medical Appliance/Durable Good Markets.
Australian National
University, Australia
Bayer Material Science,
Germany
Cambridge Consultants, U.K.
Cambridge Flat Display, U.K.
Chipcon, Norway
Chorus Motors, Gibraltar
DSM, the Netherlands
Denso Thermal Systems,
Italy
Dyna Systems, Germany
Dyson, U.K.
Elliptec, Germany
Envisiontec, Germany
FAVI, France
FisherCast, Canada
Fujitsu Laboratories, Japan
Ferro Tehniek,
the Netherlands
H2i Technologies, France
Hewlett-Packard Labs, U.K.
Hoganas, Sweden
Hong Kong University, China
Infolytica, Canada
LPKF, Germany
Ntera, Ireland
Pelikon, U.K.
Philips Semiconductor,
the Netherlands
Quantum Research, U.K.
Robur, SpA, Italy
Sunon, Taiwan
www.applianceDESIGN.com applianceDESIGN
4
TOP OEMS
applianceDESIGN Guarantees Reach
to the Top Appliance OEMs Worldwide!
appliance
DESIGN
Source: Publisher’s Own Data, 5/2006
Addison
AEG
A.J. Atunes
Alcatel
Alco Foodservice
Alliance Laundry Systems
Alto-Sham
Alvey Washing Equipment
Amana
American Honda
American Standard
American Water Heater
Amtrol
Andis
AO Smith
Apple
AquaSwim & Spa
Arcelik
Armstrong
Artic Industries
ASKO
AT&T
Aubrey Mfg.
Automat
Automated
Merchandising Systems
Automatic Products
Bakers Pride
Bang & Olufsen
Bard Mfg.
Bauknecht
Belkin
Bell & Howell
Bemis
Bertazzoni
Beverage
Dispensing Solutions
Beverage-Air
Bio-Tek
Bissell
Black & Decker
Blaupunkt
Blodgett
Bock Water Heaters
Bosch
Bose
Bradford-White
Bradley, W.C.
Braun
Brita Products
Broan
Broil King
BSH Home Appliances
Bull
Bunn-O-Matic
Cal Spa
Caldera
Caloric
Camco
Candy
Canon
Capresso
Carrier
Casio
Chamberlain
Char-Broil
Clarion
Cleveland Range
Climate Master
Coca Cola Bottling
Coleman
Compaq
Conair
Crane Merchandising
Crane National Vendors
Creda
Cuisinart
Culligan
Dacor
Daewoo
Danby Products
Datascope
Datex-Onmeda
DCS - Dynamic
Cooking Systems
Deere
Dell
Delonghi
Delta
Denver Instruments
Desert Aire
Dewalt
Dexter
Dictaphone
Dimension One
Dixie-Narco
Drager
Dreesser
Dremel
Ducane
Duke Manufacturing
Products
Dupro Petson
Dyson
Eastman Kodak
Echo
Electrolux
Electrostar
Emerson
Emerson Quiet Kool
Empire Comfort Systems
Epson
Ericsson
ET Oaks
Eureka
Evcon
Everpure
Fagor
Farberware
Fastcorp
Fedders
Federal Industries
Fisher & Paykel
Fluke
Friedrich
Frigidaire
Frymaster
Fujitsu
GE
Genie
Gibson
Gillette
GN Netcom
Goodman/Janitrol
Grindmaster
Groupe SEB/Krups
GTE
GTECH
Haier America
Hamilton Beach/Pr. Silex
Harris/3M
Hartland
Hatco
Heartland
Heat & Glo
Heatcraft
Helen of Troy
Henny Penny
Hewlett-Packard
Hill Phoenix
Hitachi
Hobart
Hoffman
Honeywell
Hoover
Hoshizaki America
Huebsch
Hughes
Hunter Fan
Hussmann
IBM
Ice-Cap
IMI Cornelius
Imperial
Indesit
Ingersoll-Rand
In-Sink Erator
International Comfort
Products
Invacare
Invensys
Iomega
Jabra
Jacuzzi
Jade
Jenn-Air
Jofemar
John Deere
Johnson & Johnson
JVC
Karcher
Kawasaki
Kelvinator
Kenwood
Kinetic Concepts
Kirby
KitchenAid
Klimaire
Kodak/Eastman
Kohler
Kuppersbusch
Lanier Worldwide
Lasko
Lau Industries
Lennox/Armstrong
Leybold
LG Electronics
Liebherr Hausgerat
Life Fitness
Litton
Lochinvar
Lofra
Luxaire
Mabe
Magic Chef
Makita
Manitowoc
Marvel
Masco
Master Spas
Masterbuilt Products
Matsushita
Maytag
McQuay
Medtronic
MEI
Merloni
Metal Masters
Metropolitan Air Tech Inc
Midco
Middleby
Mid-South Industries
Miele-Cie
Mile High
Milwaukee Electric
Minolta
Mitsubishi
Monessen Hearth Systems
Morris Bros Metals
Motorola
Moulinex
MTD Products
MTI Whirlpools
MTS
Murata Electronic
Murray
Napoleon
National Presto
NCR
NEC
Nellcor Puritan Bennett
Nicolet Instruments
Nordic
Nordyne
Norelco
Nortek
Northland Corporation
NuAire
Nutone
Omega
Oreck
Oregon Scientific
PAL
Panasonic
Peerless Stove
Peerless-Premier
Pentair Pool Products
PepsiCo
Philco Italia
Philips
Pioneer
Pitco Frialator
Pitney Bowes
Plantronics
PMI
Porter Cable
Precor
Profilo
PUR Water
Purification Products
Puritan Bennett
Rainbird
Rangaire
Raypak
Redring Electric
Regal
Remington
Research Products
Respironics
Reznor
Rheem/Ruud
Ricoh
RIM
Rival
Robert H. Peterson
Robin
Roper
Rowenta
Royal
Ryobi
Salton
Samsung
Sanyo
Sanyo Fisher
Savamco Manufacturing/
FRD Systems
Scottsman
Seaga Manufacturing
SerVend
Sharp
Shop-Vac
Siemens
Siemens-Electogerate
Simplicity
Singer Sewing
Skil
Skytron
Smith + Nephew
Snapper
Sony
Speed Queen
Stanley
Star Manufacturing
State Industries
Stihl
Stryker
Sub Zero
Suburban Mfg
Sunbeam
Sunrise Medical
Tandy
Taylor
TEAC
Tefal
Texas Instruments
Thermador
Thermo Spas
Thermoking/Hussmann
Thermo-Products
Thomson (GE/RCA)
Thor
Toastmaster
Toro
Toshiba
Trane
Traulsen
Tristar Europe
TurboChef
Tyler Refrigeration
U-Line
Unilever
Unisys
United Technologies
US Electronics
US Stoves
Varimixer
VAX
Viewsonic
Viking Range
Vita-Mix
Vollrath
Vornado
Vulcan-Hart
Wahl Clipper
Waring
WasteKing
Water Furnace Intl.
Waterpok
Watertown Metal Products
Wayne Dalton
Weben-Jarco
Weber-Stephen
Welbilt
WelchAllyn
West Bend
Westinghouse
Wheaton Instruments
Whirlpool
White-Rodgers
Windmere
Wolf
Xerox
York
Zenith
Zoll Medical Corporation
HEADLINEEDITORIAL QUALITY
Winner of the 2005
APEX Awards For
Publication Excellence
appliance
DESIGN
Recommended Value**
97% of readers would recommend
appliance DESIGN to other design
engineering professionals in the industry.
Pass Along Readership+
An average of 1.6 additional people read
each copy of appliance DESIGN.
Time Spent Reading +
appliance DESIGN subscribers spend an
average of 33 minutes reading our magazine.
22
applianceDESIG N July 2006 www.applianceDESIGN.com
HEATING ELEMENTS
G
lass is becoming an increasingly
popular material in the design com-
munity, as its sleek transparency
imparts a modern, upscale design element to a
product. And when glass is infused with a heat
generating capability, the combination further
extends the design utility of the material by per-
mitting the creation of heating appliances made
almost entirely of glass. Not surprisingly, the
concept emerged in Europe, where bold designs
are more quickly embraced and where comfort
space heating is more widely used.
The glass radiator pictured above was
designed by Kinon Aachen, GmbH, Aachen,
Germany, which is a subsidiary of Saint Gobain
Deutsche Glass, also in Aachen. The unit is
part of a product line called SGG Thermovit
Elegance, so named because it uses SGG
Thermovit heat-generating glass.
The glass radiators can be used to heat a
room inconspicuously, or they can serve as a
visual focal point when highlighted by other
design elements, as in the image above. When
mounted vertically on a bathroom wall with
the towel bar accessory, the panels double as
towel warmers. The Diamant model, pictured
above, uses fully transparent, extra-clear,
low-iron glass. The Charme features a screen
printed grid motif on the glass. More design
motifs will become available in the future,
including the option of custom designs. The
Mirastar uses reflective glass to combine the
functions of a heater, a towel warmer, and an
anti-condensation mirror.
Designed for the European market, the
glass radiators operate on 220/230 VAC and
generate heat at about 1,000 W/m2. The
units come in four sizes:
600 mm x 400 mm (23.62 in. x 15.75 in.): 240
W max. power, and 0.24 kWh energy use.
1,000 mm x 500 mm (39.37 in. x 19.69 in.):
500 W max. power, and 0.50 kWh energy use.
1,200 mm x 600 mm ( 47.24 in. x 23.62 in.):
720 W max. power, and 0.72 kWh energy use.
1,500 mm x 700 mm (59.06 in. x 27.56 in.):
1,050 W max. power, and 1.05 kWh energy use.
Stainless steel, chrome or brass fittings are
available in the form of supporting feet for
freestanding floor use, or as brackets for wall
mounting. The only visible wire on the panel is
Glass radiator combines
heating technology and
elegant design.
by richard babyak
SGG Thermovit Elegance, Diamant model glass radiator is transparent.
22
applianceDESIGN July 2006 www.applianceDESIGN.com
HEATING ELEMENTS
G
lass is becoming an increasingly
popular material in the design com-
munity, as its sleek transparency
imparts a modern, upscale design element to a
product. And when glass is infused with a heat
generating capability, the combination further
extends the design utility of the material by per-
mitting the creation of heating appliances made
almost entirely of glass. Not surprisingly, the
concept emerged in Europe, where bold designs
are more quickly embraced and where comfort
space heating is more widely used.
The glass radiator pictured above was
designed by Kinon Aachen, GmbH, Aachen,
Germany, which is a subsidiary of Saint Gobain
Deutsche Glass, also in Aachen. The unit is
part of a product line called SGG Thermovit
Elegance, so named because it uses SGG
Thermovit heat-generating glass.
The glass radiators can be used to heat a
room inconspicuously, or they can serve as a
visual focal point when highlighted by other
design elements, as in the image above. When
mounted vertically on a bathroom wall with
the towel bar accessory, the panels double as
towel warmers. The Diamant model, pictured
above, uses fully transparent, extra-clear,
low-iron glass. The Charme features a screen
printed grid motif on the glass. More design
motifs will become available in the future,
including the option of custom designs. The
Mirastar uses reflective glass to combine the
functions of a heater, a towel warmer, and an
anti-condensation mirror.
Designed for the European market, the
glass radiators operate on 220/230 VAC and
generate heat at about 1,000 W/m2. The
units come in four sizes:
600 mm x 400 mm (23.62 in. x 15.75 in.): 240
W max. power, and 0.24 kWh energy use.
1,000 mm x 500 mm (39.37 in. x 19.69 in.):
500 W max. power, and 0.50 kWh energy use.
1,200 mm x 600 mm ( 47.24 in. x 23.62 in.):
720 W max. power, and 0.72 kWh energy use.
1,500 mm x 700 mm (59.06 in. x 27.56 in.):
1,050 W max. power, and 1.05 kWh energy use.
Stainless steel, chrome or brass fittings are
available in the form of supporting feet for
freestanding floor use, or as brackets for wall
mounting. The only visible wire on the panel is
Glass radiator combines
heating technology and
elegant design.
by richard babyak
SGG Thermovit Elegance, Diamant model glass radiator is transparent.
Category
22
applianceDESIGN July 2006 www.applianceDESIGN.com
HEATING ELEMENTS
G
lass is becoming an increasingly
popular material in the design com-
munity, as its sleek transparency
imparts a modern, upscale design element to a
product. And when glass is infused with a heat
generating capability, the combination further
extends the design utility of the material by per-
mitting the creation of heating appliances made
almost entirely of glass. Not surprisingly, the
concept emerged in Europe, where bold designs
are more quickly embraced and where comfort
space heating is more widely used.
The glass radiator pictured above was
designed by Kinon Aachen, GmbH, Aachen,
Germany, which is a subsidiary of Saint Gobain
Deutsche Glass, also in Aachen. The unit is
part of a product line called SGG Thermovit
Elegance, so named because it uses SGG
Thermovit heat-generating glass.
The glass radiators can be used to heat a
room inconspicuously, or they can serve as a
visual focal point when highlighted by other
design elements, as in the image above. When
mounted vertically on a bathroom wall with
the towel bar accessory, the panels double as
towel warmers. The Diamant model, pictured
above, uses fully transparent, extra-clear,
low-iron glass. The Charme features a screen
printed grid motif on the glass. More design
motifs will become available in the future,
including the option of custom designs. The
Mirastar uses reflective glass to combine the
functions of a heater, a towel warmer, and an
anti-condensation mirror.
Designed for the European market, the
glass radiators operate on 220/230 VAC and
generate heat at about 1,000 W/m2. The
units come in four sizes:
600 mm x 400 mm (23.62 in. x 15.75 in.): 240
W max. power, and 0.24 kWh energy use.
1,000 mm x 500 mm (39.37 in. x 19.69 in.):
500 W max. power, and 0.50 kWh energy use.
1,200 mm x 600 mm ( 47.24 in. x 23.62 in.):
720 W max. power, and 0.72 kWh energy use.
1,500 mm x 700 mm (59.06 in. x 27.56 in.):
1,050 W max. power, and 1.05 kWh energy use.
Stainless steel, chrome or brass fittings are
available in the form of supporting feet for
freestanding floor use, or as brackets for wall
mounting. The only visible wire on the panel is
Glass radiator combines
heating technology and
elegant design.
by richard babyak
SGG Thermovit Elegance, Diamant model glass radiator is transparent.
Eye Catching Title of Article
22
applianceDESIGN July 2006 www.applianceDESIGN.com
HEATING ELEMENTS
G
lass is becoming an increasingly
popular material in the design com-
munity, as its sleek transparency
imparts a modern, upscale design element to a
product. And when glass is infused with a heat
generating capability, the combination further
extends the design utility of the material by per-
mitting the creation of heating appliances made
almost entirely of glass. Not surprisingly, the
concept emerged in Europe, where bold designs
are more quickly embraced and where comfort
space heating is more widely used.
The glass radiator pictured above was
designed by Kinon Aachen, GmbH, Aachen,
Germany, which is a subsidiary of Saint Gobain
Deutsche Glass, also in Aachen. The unit is
part of a product line called SGG Thermovit
Elegance, so named because it uses SGG
Thermovit heat-generating glass.
The glass radiators can be used to heat a
room inconspicuously, or they can serve as a
visual focal point when highlighted by other
design elements, as in the image above. When
mounted vertically on a bathroom wall with
the towel bar accessory, the panels double as
towel warmers. The Diamant model, pictured
above, uses fully transparent, extra-clear,
low-iron glass. The Charme features a screen
printed grid motif on the glass. More design
motifs will become available in the future,
including the option of custom designs. The
Mirastar uses reflective glass to combine the
functions of a heater, a towel warmer, and an
anti-condensation mirror.
Designed for the European market, the
glass radiators operate on 220/230 VAC and
generate heat at about 1,000 W/m2. The
units come in four sizes:
600 mm x 400 mm (23.62 in. x 15.75 in.): 240
W max. power, and 0.24 kWh energy use.
1,000 mm x 500 mm (39.37 in. x 19.69 in.):
500 W max. power, and 0.50 kWh energy use.
1,200 mm x 600 mm ( 47.24 in. x 23.62 in.):
720 W max. power, and 0.72 kWh energy use.
1,500 mm x 700 mm (59.06 in. x 27.56 in.):
1,050 W max. power, and 1.05 kWh energy use.
Stainless steel, chrome or brass fittings are
available in the form of supporting feet for
freestanding floor use, or as brackets for wall
mounting. The only visible wire on the panel is
Glass radiator combines
heating technology and
elegant design.
by richard babyak
SGG Thermovit Elegance, Diamant model glass radiator is transparent.
Sub-Title
User Friendly Visual Organization
Trade
Magazine
Received+*
appliance DESIGN . . 94%
Design News .........66%
Machine Design ......62%
Appliance ............46%
Learn what research, legislation, and
developments associations within
the industry are currently working
on. Some associations include ARI,
CEA, AHAM, and GAMA.
48
applianceDESIGN August 2006 www.applianceDESIGN.com
I
would like to relate a little piece of history
because I believe it has a direct bearing on any
trade association’s activities today.
In 1823, John Cleves Symmes proposed an expe-
dition to the inter ior of the Earth by way of the
North or South Poles. He believed fervently that
the Earth was hollow and comprised of concentric
spheres with a common access through a large hole
at each pole. Eventually, he submitted his plan for
an expedition to the center of the Earth to Congress
for funding.
The good news is that his proposal was defeated; the
bad news is that 25 Members of Congress voted for it.
This true story illustrates an important point.
Individual congressmen, senators and state legis-
lators may well be as ill equipped today to make
technical judgments as they were in 1820. Business
and technical expertise has always been under-
represented in Congress and state legislatures.
The overwhelming majority of elected representa-
tives on the national and state levels are lawyers,
not engineers or businessmen. And most ranking
congressional or state legislative staffers, like their
bosses, have legal rather than technical or business
backgrounds.
As representatives of business and industry, we
must take the initiative in delivering the expertise
of our members to Congress as a resource. The
decisions affecting our members that legislators
and other government officials make in the future
will require that technical issues be understood and
incorporated into the decision-making process.
Imagine an energy policy, for example, designed
exclusively by lawyers and economists, without the
technical assessments of engineers and scientists
and the real world, commercial expertise of busi-
nesspeople.
There is an old tool already in place at GAMA
to h elp preve nt su ch an occu rrenc e. We ha ve
used it many times, but it is still one of the most
effective tools we have — our plant visits pro-
gram. Establishing good business relationships
with a Member of Congress, a state legislator,
or a staff member — a relationship started or
nourished through a plant visit — is an effec-
tive way to make sure that our industries’ voices
are heard when policy makers are considering
issues that affect us.
We invest a lot of time taking the facts and
figures of our industries to decision makers,
but seeing is still believing. Hosting a legis-
lator on a plant tour enables us to showcase
what a real-world company does, how clean
America’s plants are, how well American work-
ers are treated, and how government regula-
tions have a direct impact on our businesses. A
government official leaves a plant having seen
his or her constituents working in real jobs and
understanding how a company in that district
will be affected by what happens in Washington
or the state capital.
The resolution of issues affecting our industries
won’t wait for us, but the outcome can be influ-
enced by good business relationships with deci-
sion makers begun through plant visits. GAMA
targets congressional or state legislative committees
that have jurisdiction over the issues affecting our
industries. The legislators on these committees can
become our most effective supporters and our first
line of defense against bad public policy. With the
active participation of American businesses in the
program, our industries can be heard in the most
effective way.
One of Our Oldest Tools
Is Still One of Our Best
ASSOCIATION REPORT: GAMA
Hosting a legislator on a plant
tour enables us to showcase what
a real-world company does… and how
government regulations have a direct
impact on our businesses..
Jack W. Klimp
President
Gas Appliance
Manufacturers Association
Association Report
5
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
**Redesign Satisfaction Study, 3/05. +Ad Score Advertising Readership Study, 2/06. +*Switches, Brand Awareness, & Usage Study, 5/06.
HEADLINE
This annual Excellence In Design
awards program, heading into its 20th
year, honors the best & brightest
design innovations in the appliance
industry - making this a much antici-
pated and must-read issue!
Your ad has more opportunity to be
noticed by the buyers and specifiers
who receive appliance DESIGN, as
they eagerly turn the pages to see which
appliances won.
Display advertisers receive
a FREE Design Mart Ad
for added exposure.
MUST ADVERTISE ISSUES
June 2007 Issue • Display Advertising Deadline: May 7, 2007
*December 2006 BPA Circulation Statement
Annual Excellence In Design Issue
An
appliance DESIGN
Exclusive!
Product Development & Industrial Design Firms
Purchase a special Industrial Design Resource 1/9-page
Design Mart Ad for only $500 Net – a $265 savings! This
section will appear in the EID section of the issue. A great
way to let OEM’s know about your company in this section
that salutes design!
All June display advertisers receive this valuable ad for FREE!
Encourage your clients to submit a nomination!
Has one of your clients designed a particularly innova-
tive new product? Encourage them to submit a nomina-
tion for the 2007 awards and earn the recognition they
deserve. Nominations are due February 9, 2007. For
more information visit: www.appliancedesign.com/EID
2008 Buyers Guide
appliance DESIGN
Launches a NEW Online Buyers Guide
- best value and best exposure
1. NEW KEYWORD SEARCH
New easy keyword search through BNP Media
LINX (powered by Google) allows potential
customers to find your listing from any page
on www.appliancedesign.com, and from other
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2. PREFERENTIAL RESULTS
Purchase a NEW Premium Package listing
and appear at the top of the results with a
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uct categories are accessed - prime visibility!
3. NEW COMPANY DETAIL PAGES
Get a dedicated page to present your infor-
mation in an easy-to-read format. Purchase a
Premium Package and post Spec Sheets,
Product Photos, and a Logo in your online
listing. Also includes Live Web & Email
Links, and a special subject line in all emails
so you know where your leads came from.
ASK ABOUT OUR NEW DIRECTORY
BANNER & TILE OPTIONS!
December 2007 Issue
Display Advertising Deadline: November 5, 2007
4 Reach 25,331 Design Engineering Professionals*
plus Other Key Professionals in the Industry
4 NEW Online Buyers Guide (see side bar for details)
4 NEW Service Locator and Association Locator
4 Integrated reach with online and digital edition
4 Guaranteed Buying Influence
4 Exposure All Year Long – Buyers keep and use the
appliance DESIGN
Buyers Guide to find suppliers all year long
4 Multiple FREE Bonuses for Display Advertisers
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• Improved online search positioning
A display ad plus our new online features makes your company
STAND OUT in this essential supplier reference. Be sure to include
the December Buyers Guide in your ad program for 2007.
For more information about adding enhancements to your listing contact:
Jennifer Nagel Phone: 248-244-1729; Email: nagelj@bnpmedia.com
www.appliancedesign.com/buyersguide
Year-Long
Exposure +
Integrated Print,
Digital, Online =
Sales Success
Your #1 Resource for Impacting
Design Engineering Professionals
in the Global Appliance Industry.
www.applianceDESIGN.com applianceDESIGN
6
INSIDE
20 2005 Meetings Calendar
24 Directory of Associations
31 Product Locator
102 Supplier Locator
DECEMB ER 2007
www.applianceDESIGN.com
Buyers Guide
&
Resource Directory
2008
HEADLINE2007 EDITORIAL CALENDAR
Issue
JANUARY
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12/5/06
FEBRUARY
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1/5/07
MARCH
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2/5/07
APRIL
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3/5/07
MAY
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4/5/07
JUNE
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5/7/07
Bonus Distribution
<AHR -
Jan. 29-31, Dallas, TX
<Motor & Drive Systems -
Feb. 7-8, Dallas, TX
<MD&M -
Feb. 12-15, Anaheim, CA
<SPE TopCon - March 28-
29, Raleigh, NC
<AHAM Annual Meeting -
April 15-16, Washington,
D.C.
<GAMA Annual Meeting -
May 5, St. Petersburg, FL
<KBIS - May 8-10, Las
Vegas, NV
<SMMA Spring Conf. -
May 9-11, San Diego, CA
<Assembly Northeast -
May 16-17, Boston, MA
<Sensors Expo -
June 11-13, Rosemont, IL
Advertiser Benefits
Corporate
Profile -
Buy One,
Get One FREE
FREE
Advertising
Readership
Study
FREE MaiLit
Customized
Direct Mail List -
500 Subscribers
Free White
Paper/Case
Study posted
online
FREE
Design Mart
Product/Technology Coverage
4Electronics
microcontrollers, DSPs, ICs, power management ICs, ASICs, converters, drivers.
4Plastics
resins, custom compounds, composites, molded parts,
molding services, molding simulation software.
4Motors
fans, blowers, pumps, AC motors, DC motors, electronically commutated motors,
motor controllers, motor components, motor design software.
4Shielding & EMI/RFI
shields, EMI/RFI filters and suppression components, testing services, consulting services.
4AHR Preview
4Association Report: ARI
4Joining
fasteners, adhesives, tapes, clinching, orbital riveting,
ultrasonic welding, laser welding, heat staking.
4Controls & Sensors
electronic controls, touch controls, electromechanical controls, timers,
thermostats, thermal cutoffs, accelerometers, temperature sensors,
pressure sensors, humidity sensors, optical sensors, magnetic sensors.
4Cooking Technologies
new cooking appliances, electric heating elements, gas burner designs, microwave heating,
halogen light wave heating, cooktop materials, thermal insulation, thermal modeling software.
4Connectors & Cords
electrical connectors, terminals, spades, pins, receptacles, cordage, wire, cable, harnesses,
strain reliefs, wraps & ties, electrical insulation.
4Association Report: CEA
4Switches & Relays
rockers, pushbuttons, toggles, sliders, rotary switches, DIP switches, trigger switches,
potentiometers, encoders, membrane switches, circuit breakers, thermal cutoffs, fuses,
electromechanical relays, solid-state relays.
4Metals
steel, pre-coated steel, stainless steel, aluminum, copper tube, stampings,
die castings, powdered metal parts, magnesium injection molding.
4Power
power supplies, conversion components, surge suppression, circuit interrupters, power quality
issues, fuses, circuit breakers, rechargeable batteries, battery charging circuits, fuel cells.
4Insulation
foam insulation and blowing agents, vacuum panels, thermal insulation materials, heat sinks
and heat dissipation, electrical insulation materials and components.
4Association Report: AHAM
4Motors
fans, blowers, pumps, AC motors, DC motors, electronically commutated motors,
motor controllers, motor components, motor design software.
4Decoration
glass, graphic overlays, trim, knobs, handles, labels, nameplates, laser marking, embossing, bar
codes, decorating techologies.
4Cooling Technologies
refrigeration, air conditioning, heat pumps, compressors, heat exchangers, insulation & blowing
agents, refrigerants, thermoelectric components, software for modeling flow and heat transfer.
4Fluid Handling
pumps, hose, tubing, fittings, valves, leak testing equipment, flow modeling software.
4AHR Highlights
4Association Report: GAMA
4Displays & Indicators
liquid crystal displays, vacuum fluorescent displays, microdisplays, touch control displays,
LEDs, light-emitting polymers, electroluminescent materials, backlighting technologies,
light pipes, indicator lamps.
4Quality & Standards
product testing and certification services, consulting services, standards & regulations, testing
equipment, simulation software.
4IAQ/Water Purification
filters and filtration materials, electrostatic devices, UV light devices, desiccants, monitors
4Elastomers
gaskets, seals, sealants, form-in-place gasketing, overmolding,
soft-touch surfaces, foam & cushioning materials.
4Association Report: ARI
4Excellence In Design
review of winning entries in 7 different product categories, industrial design firms involved with
projects, comments on styling, interfaces, housings, and other design elements.
4Fans & Blowers
air moving packages, fans & impellers, blower wheels, blower housings, flow simulation software.
4Electronics
microcontrollers, DSPs, ICs, power management ICs, ASICs, converters, drivers.
4Association Report: CEA
appliance
DESIGN
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û
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7
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
HEADLINE2007 EDITORIAL CALENDAR
Bonus Distribution
<Portable Power - TBA
<Assembly Technology
Expo, Quality Expo &
National Manufacturing
Week - Sept. 25-27,
Rosemont, IL
<Powder Coating Show -
Sept. 17-20 , Indianapolis,
IN
<NAFEM - Oct. 11-14,
Atlanta, GA
<SMMA Fall Conf. - Oct.
31-Nov. 2, Chicago, IL
<ARI - Nov. 10-13, Key
Largo, FL
Advertiser Benefits
FREE
Advertising
Readership Study
FREE MaiLit
Buy One, Get
One FREE
Customized
Direct Mail List -
500 Subscribers
Free White
Paper/Case
Study posted
online
FREE Logo,
Boldface Listing
& Web Link
4Heating Elements
open coil, sheathed, resistance wire, foil, graphite, PTC, fiber,
thick film, thermal insulation, thermal modeling software, induction heating elements.
4Controls & Sensors
electronic controls, touch controls, electromechanical controls, timers, thermostats, thermal
cutoffs, accelerometers, temperature sensors, pressure sensors, humidity sensors, optical
sensors, magnetic sensors.
4Motors
fans, blowers, pumps, AC motors, DC motors, electronically commutated
motors, motor controllers, motor components, motor design software.
4Gas Technology
burners, manifolds, regulators, valves, combustion controls, flame sensors,
direct-spark igniters, hot-surface igniters, thermocouples.
4Association Report: AHAM
4Plastics
resins, custom compounds, composites, molded parts,
molding services, molding simulation software.
4Switches & Relays
rockers, pushbuttons, toggles, sliders, rotary switches, DIP switches, trigger switches,
potentiometers, encoders, membrane switches, circuit breakers, thermal cutoffs, fuses,
electromechanical relays, solid-state relays.
4Noise & Vibration Control
damping materials, isolators, sound analysis equipment,
labs & consulting services, sound simulation software.
4Joining
fasteners, adhesives, tapes, clinching, orbital riveting,
ultrasonic welding, laser welding, heat staking.
4Association Report: GAMA
4Software
CAD, CAE, CFD, FEA, PLM, 2D modeling, 3D modeling, dynamic modeling,
collaborative product development, industrial design software.
4Industrial Design
industrial design services, ergonomics & human factors,
product development process, market trend analysis.
4Decoration
glass, graphic overlays, trim, knobs, handles, labels, nameplates,
laser marking, embossing, bar codes, decorating techologies.
4Connectors & Cords
electrical connectors, terminals, spades, pins, receptacles, cordage, wire,
cable, harnesses, strain reliefs, wraps & ties, electrical insulation.
4Association Report: ARI
4Motors
fans, blowers, pumps, AC motors, DC motors, electronically commutated
motors, motor controllers, motor components, motor design software.
4Electronics
microcontrollers, DSPs, ICs, power management ICs, ASICs, converters, drivers.
4Prototyping
rapid prototyping equipment, prototyping services, 3D printing,
rapid tooling, virtual prototyping software.
4Coatings & Finishes
liquid paints, powder coatings, special effect coatings, anti-corrosion coatings,
films & laminations, vapor deposition, plated parts & plating services.
4Association Report: CEA
4Gas Technology
burners, manifolds, regulators, valves, combustion controls, flame sensors,
direct-spark igniters, hot-surface igniters, thermocouples.
4Displays & Indicators
liquid crystal displays, vacuum fluorescent displays, microdisplays, touch control displays,
LEDs, light-emitting polymers, electroluminescent materials, backlighting technologies, light
pipes, indicator lamps.
4Metals & Metal Parts
steel, pre-coated steel, stainless steel, aluminum, copper tube, stampings,
die castings, powdered metal parts, magnesium injection molding.
4Quality & Standards
product testing and certification services, consulting services,
standards & regulations, testing equipment, simulation software.
4Association Report: AHAM
4Annual Buyers Guide
• Product Locator
• Supplier Locator
• Service Locator
• Association Listings
4Association Report: GAMA
Issue
JULY
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6/5/07
AUGUST
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7/5/07
SEPTEMBER
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8/6/07
OCTOBER
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9/5/07
NOVEMBER
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10/5/07
DECEMBER
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11/5/07
Product/Technology Coverage
appliance
DESIGN
INSI DE
20 2005 Meetings Calendar
24 Directory of Associations
31 Product Locator
102 Supplier Locator
DECEMBE R 2007
www.applianceDESIGN.com
Buyers Guide
&
Resource Directory
2008
www.applianceDESIGN.com applianceDESIGN
8
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û
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FREE
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û
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HEADLINEVALUE ADDED & BONUSES (‘THE FREEBIES’)
Value-Added Benefits in 2007
Don’t Miss
These
Issues!
The Best Value
At appliance DESIGN, our goal is your success. Throughout the year we give you access to
value-added benefits and, for program advertisers, additional customizable bonuses to help you
expand your circle of influence and develop a complete branding program.
All Advertisers Who Run a Contracted Program Qualify
to Receive Additional Bonuses to Expand Their Reach
and Impact!
Customizable Ad Program
Buy One, Get One Free – Up to a $7,500 Value
January Issue - Supplier Spotlight
All 1/2-page or larger advertisers receive a Free Supplier Spotlight advertorial page of equal size in January. Twice the space,
twice the branding, and twice the impact – all for the same low price! Plus, the January issue is distributed at AHR Expo.
Free Market Research – A $5,000 Value
February & July Issues - Ad Readership Studies
Place a 1/2-page or larger ad in February and/or July issues and participate, in our readership
study! Receive valuable information on how your ad compares against the competition.
Free Mailer to 500 Design Engineer Subscribers - $2,500 Value
March and August issues - MaiLit Program
All 1/2-page or larger advertisers in the March and/or August issues will be included in our MaiLit. MaiLits are a great way to
get your literature into the hands of 500 design engineering decision makers – FREE – and to advance the sales process.
Customized Direct Mail List - A $500 Value
April & October Issue
All full-page advertisers in April and/or October Issues receive a customized direct mail list
of 500 subscribers for a one-time use. Makes for a great follow-up to your print campaign.
Free White Paper or Case Study Posting – A $1200 value
May & November Issues
Have your white paper or case study posted online in our resource section when you place a 1/2-page or larger ad in the May and/or November
issues. A great way to give design engineers more information about your company and services and set yourself apart from the competition.
FREE Design Mart Ads - A $765 Value
June Issue
All display advertisers in June receive a FREE 1/9-page 4-color ad in this special resource section placed right after valuable editorial – EID.
Buy One, Get One Free – Up to a $7,500 Value
September Issue – Double Exposure
All 1/2-page or larger advertisers receive a FREE advertorial or second ad page of equal size in September. Double the exposure for no additional cost!
Free Logo, Boldface Listings and Hotlink – A $675 Value
December Issue - 2008 Annual Buyers Guide
The appliance DESIGN Buyers Guide is the reference tool buyers and specifiers in the global appliance industry will use all year long. All
advertisers receive a Free Logo in the Supplier Section, Free Boldface Listings with 35-word Company Description and a Free Web and Email
Hotlink in the Online Buyers Guide along with improved online search position.
Total Potential Value – $34,840!
9
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
HEADLINESPECIAL OPPORTUNITIES AND MARKETING SERVICES
Backed by the resources of BNP Media, appliance DESIGN offers
a host of additional services to complement your ad program.
Contact your sales rep for more information about any of these options.
Editorial Reprints
Use articles from appliance DESIGN
to complement your sales, promotion or
educational programs. If your company
has been featured in a recent article,
don’t miss the opportunity to put a reprint
to work for your company. Reprints
are available starting in quanti-
ties of 500 and can be ordered in
either 4-color or black and white.
Get your custom no-obligation
quote today by contacting:
Jill DeVries
Phone. 248.244.1726
Email. devriesj@bnpmedia.com
Searching for ways to better posi-
tion your company in the mar-
ket? Seeking new ideas on how
to improve product acceptance?
Venturing into new markets and
not sure which path to take? Get the
vital market data you need with Clear Seas
Research-charting your company's future
with effective research solutions.
For information please contact:
Kelley Trost
Phone. 248.786.1616
Email. trostk@clearseasresearch.com.
Subscriber List Rental
Get your information directly into the hands of owners,
managers and engineers – rent appliance DESIGN's
postal or email list. You can customize the list to target a
specific industry, geographic region and more. Makes for a
great follow-up to your print program.
For postal information please contact:
Rob Liska
Phone. 800.223.2194 X726
Email. robert.liska@edithroman.com.
For email information please contact:
Shawn Kingston
Phone. 800.409.4443 x828
Email. shawn.kingston@epostdirect.com.
BESTOVERALL
IEighteenth Annual EID
Best Overall Winner
Reprinted from
appliance DESIGN
© May 2005
Straightshot M4 Microdebrider by
Medtronic Xomed, Inc., Minneapolis,
Minn. and its industrial design firm,
Metaphase Design Group, St. Louis,
Mo.
The Straightshot M4 is a microde-
brider — a surgical handpiece used by
ear, nose and throat surgeons as a cut-
ting tool for the removal of tissue such
as polyps during nasal sinus surgery. Its
design reflects several advancements
over existing product offerings, includ-
ing state-of-the-art aesthetic styling,
precision handling and grip control.
The Straightshot M4 brings three
“firsts” to the market: it is the only
microdebrider that rotates just at the tip
of the cutting blade; it uses a precision
finger wheel control to rotate the cut-
ting window; and flexible silicone mate-
rial in the primary grip area of the
handpiece helps stabilize the instrument
in the hand for more precise control.
“The designers of the product really
did their research,” said judge Chris
Gilbert. “I’m surprised that nobody has
used a finger wheel control for this
product before.” Gilbert also said the
winning entry “really leveraged materi-
als,”noting that the materials were criti-
cal to the design of this product, reduc-
ing weight and size,and fitting the hand.
The finger wheel represents a marked
improvement over dials used to rotate
straight tips on some devices. Because
the wheel requires just a single finger to
start blade rotation,it is much less awk-
ward and requires fewer changes in sur-
geons’grip postures during surgery.
Key project players from Metaphase:
Bryce G. Rutter, founder and CEO;
Brian Bone, director of ergonomics;Jeff
Feng, industrial designer; Heath Doty,
industrial designer.
Medical Appliances
/Laboratory Equipment
Creating award-winning, innovative breakthroughs
in Design, Ergonomics, Packaging and Research for
the world's most prestigious and influential brands.
Metaphase Design Group,Inc.
12 South Hanley Road
St. Louis, MO 63105
314.721.0700
www.metaphase.com
Business Development Inquiries:
Bryce G. Rutter,Ph.D.
Founder & CEO
bryce@metaphase.com
314.721.0700 ext.123
Metaphase EID Reprint 7/8/05 9:23 AM Page 1
Clear Seas
Research
Also
Available:
4 Regional Splits
and Subscriber Sorts
4 Merchandising Mailings
4 Ad Reprints
4 Custom Publishing
www.applianceDESIGN.com applianceDESIGN
10
HEADLINE
Appliance Design E-Newsletter
ADDITIONAL ADVERTISING OPTIONS
appliance DESIGN sends its E-newsletter to our 13,000
email subscribers+ filled with tidbits about upcoming edito-
rial features and noteworthy news items. Place your ban-
ner or tile ad in our e-newsletter for prominent visibility!
Banner Ad (468 x 60 pixels)
Positioned just above the feature stories.
Rate: $575/month
Tile Ad (125 x 125 pixels)
These square ads run down the right side of the email.
Rates:
Tile Position 1: $375
Tile Position 2: $350
Tile Position 3: $325
Contact your sales rep today!
+Publisher’s Own Data, May 2006 *All Rates on this page are NET
Design Mart Ads
Use an inexpensive Design Mart Ad to highlight a
particular product, piece of literature or service. Design
engineering professionals are always looking for more
information to help them specify products and services
and the Design Mart ads are a convenient resource
section they can look to every month for supplier infor-
mation. These 1/9-page ads are 2-1/4 x 2-7/8 and
include your company name, 4-color photo, 50 words of
copy, and contact information. Available in every issue.
In June and September receive special enhanced
placement behind key editorial.
Rates: 1 Unit $765
2 Units $619 each
3 Units $515 each
4 Units $400 each
Specifications: You provide an electronic photo of your prod-
uct (.jpeg, .tiff or 300 dpi .pdf preferred) along with 50 words of
copy and contact information (electronic .txt preferred).
www.applianceDESIGN.com applianceDES IGN May 2006
27
DESIGN MART
Amulet Technologies
Beyond Your Basic LCD Controller. Graphical User Interface
(GUI) solutions by Amulet empower designers to utilize their
LCDs full design potential. Chips and software are optimized
for 24/7 reliability and are compatible with most microcon-
trollers, LCD’s and touch
panels. Enter 507
Amulet Technologies
275 Saratoga Ave.
Suite 230
Santa Clara, CA 95050
Phone: 408 244-0363
Fax: 408 243-5457
Email: Sales@AmuletTechnologies.com
Web: www.AmuletTechnologies.com
North American Die
Casting Association
Uncover the Hidden Costs of Offshore Die Castings. It’s tempt-
ing to source die castings from off-shore producers…But is
it a good idea? This guidebook from the North American Die
Casting Association relates real-life experiences from OEMs
and includes a 14-point checklist that can protect you from
the “hidden costs” of buying offshore die cast components.
Visit our website for a searchable
database of custom die casters.
Enter 508
NAD CA
Phone: 847-279-0001
Fax: 847-279-0002
Email: oem@diecasting.org
Web: www.diecasting.org/oem
Airserco Manufacturing Bleck Design Group Brooks Stevens
Cesaroni Design Helix Design, Inc. Nova Design
Product Council, ltd.
Enter 500
Enter 501 Enter 502
Enter 503
Enter 504
Enter 505
Enter 506
Not actual size.
Contact Jennifer Nagel for more information about placing your
Design Mart ad today at 248.244.1729 or nagelj@bnpmedia.com.
11
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
www.applianceDESIGN.com applianceDESIGN May 2006
27
DESIGN MART
Amulet Technologies
Beyond Your Basic LCD Controller. Graphical User Interface
(GUI) solutions by Amulet empower designers to utilize their
LCDs full design potential. Chips and software are optimized
for 24/7 reliability and are compatible with most microcon-
trollers, LCD’s and touch
panels. Enter 507
Amulet Technologies
275 Saratoga Ave.
Suite 230
Santa Clara, CA 95050
Phone: 408 244-0363
Fax: 408 243-5457
Email: Sales@AmuletTechnologies.com
Web: www.AmuletTechnologies.com
North American Die
Casting Association
Uncover the Hidden Costs of Offshore Die Castings. It’s tempt-
ing to source die castings from off-shore producers…But is
it a good idea? This guidebook from the North American Die
Casting Association relates real-life experiences from OEMs
and includes a 14-point checklist that can protect you from
the “hidden costs” of buying offshore die cast components.
Visit our website for a searchable
database of custom die casters.
Enter 508
NADCA
Phone: 847-279-0001
Fax: 847-279-0002
Email: oem@diecasting.org
Web: www.diecasting.org/oem
Airserco Manufacturing Bleck Design Group Brooks Stevens
Cesaroni Design Helix Design, Inc. Nova Design
Product Council, ltd.
Enter 500
Enter 501 Enter 502
Enter 503
Enter 504
Enter 505
Enter 506
HEADLINE
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appliance DESIGN
to make the most recent
headlines and content available online to anyone
who signs up for the service. Viewers can receive
breaking news content as soon as we publish it. Save
time while consuming more information. Look for
the RSS logo on our site. Exclusive sponsorships
available for $500 Net per month.
NEW White Paper/Case Study
Have your white paper or case study posted online in our
resource section. A great way to give design engineers
more information about your company and services.
Rich Media & Streaming Video
Capture the audiences’ attention by bringing your prod-
ucts or sales message to life with a wide range of special
effects including animation, sound, video, and interactivity.
BNP Media LINX
- Search Engine Marketing
Select key words that match your company’s products and
every time a visitor searches that key word your ad appears
next to relevant editorial content. With just a click of the
mouse, buyers are sent directly to your site.
ONLINE ADVERTISING OPPORTUNITIES
Digital Edition
Build your brand and ROI electronically with
appliance DESIGN's Digital Edition. Published
every month, our Digital Edition is an exact replica of
the print issue, but with added digital interactivity
including live links and tracking — page views, time
spent viewing your ad, click-thrus and more. Every
advertiser in the print issue is included in the digital
issue for FREE. Add a dynamic effect to your digital
ad with rich media for an additional charge.
EXCLUSIVE MONTHLY
SPONSORSHIPS AVAILABLE
- limited and going fast so reserve yours today!
• Receive a full-page ad adjacent to the front cover of
the issue – immediate & exclusive brand exposure
• Your logo appears at the top of every page of the
digital edition – for continuous visibility
• All links in sponsorship page and from logo are
live to drive traffic to your website
• Electronic tracking – so you can find out how
many people viewed your sponsorship page and
clicked on your link
Price Per Issue: $5000 net
www.applianceDESIGN.com applianceDESIGN
12
Banners, Buttons, & Skyscraper Ads
Banners appear on a rotating basis at the top and bottom of all site pages.
Buttons and Skyscrapers remain stagnant throughout the site. With one click,
potential buyers can access your website.
Specifications: Button/Banner Rates:
Banner Size: 468 x 60 pixels Display advertisers: $500/month
Skyscraper Size: 160 x 600 pixels Non-advertisers: $750/month
Button Size: 125 x 125 pixels
File Size: Under 20 K Skyscraper Rates:
Resolution: 72 dpi Display Advertisers: $1,250/month
File Type: GIF, JPEG or SWF Non-Advertisers: $1,950/month
Colors: 256 colors or less
www.applianceDESIGN.com
Boost Your Online Advertising
NEW
for 2007
Projected annual online
audience of over
260,000
.*
Introducing Portfolio!
appliance DESIGN has dramatically expanded
its web based advertising offerings. Take advantage of the
latest online advertising trends and get more online ad clicks.
Visit portfolio.bnpmedia.com for complete information, live
and interactive samples and ad specifications or call your
sales rep for more information.
HEADLINE
Display Advertising - Black & White Rates
2007 ADVERTISING RATES
Frequency determined by number of insertions used within 12 months from date of first insertion.
Full page 2/3 Page
1/2 Pg. Island
1/2 Pg. Vertical
1/2 Pg. Horizon.
1/3 Pg. Square
1/3 Pg. Vertical 1/4 Page
See Page 9 For
Customizable Program
Bonuses and Monthly
Value-Adds that Can
Be Added to Your 2007
Ad Program.
Ad Size Width x Depth 1x 4x 7x 12x
Full Page 7” x 10” $5,355 $3,996 $3,806 $3,408
2/3 Page 41⁄2” x 10” 4,305 3,208 3,056 2,655
1/2 Pg. Island 41⁄2”x 71⁄2” 4,090 2,966 2,825 2,440
1/2 Pg. Vertical 31⁄4” x 10” 3,847 2,684 2,556 2,296
1/2 Pg. Horizontal 7” x 47⁄8” 3,847 2,684 2,556 2,296
1/3 Pg. Square 41⁄2” x 47⁄8” 2,987 2,179 2,075 1,830
1/3 Pg. Vertical 23⁄16” x 10” 2,987 2,179 2,075 1,830
1/4 Page 31⁄4” x 47⁄8” 2,099 1,534 1,461 1,309
EFFECTIVE JANUARY 2007 • ISSUED SEPTEMBER 2006
appliance
DESIGN
Color Rates Page Spread
2 color $575 $825
Matched 725 1,000
Metallic 925 1,125
3 or 4 color 1,400 2,185
Cover Position Premiums
Inside Front Cover: . . . . . . . . space rate plus 35%
Back Cover:. . . . . . . . . . . . . . . . space rate plus 35%
Inside Back Cover: . . . . . . . . . space rate plus 25%
Covers must be contracted for either 6x or 12x insertion.
Insert Options
Rates based on mechanically accepted, preprinted inserts.
Inserts can be broken down by categories on BPA
statement or qualification card. Quantities under 15,000
must provide 15% waste allowance. Quantities over
15,000 must provide 10% waste allowance.
Mechanical Requirements
Trim Size: 7
5⁄8
" x 10
5⁄8"
3⁄16
" head and foot trim.
Keep live matter
3⁄8
" from trim.
Contact sales rep for rates.
Ask about other high impact advertising
options such as custom publishing, gatefold,
polybag, etc.
Combination Rates
Attractive combined frequency rates are
available with other BNP Media titles.
13
applianceDESIGN
MEDIA PLANNING GUIDE | 2007
HEADLINEMECHANICAL REQUIREMENTS
Printing Specifications
Printing: Heat-set, web-fed offset
Paper: 40-lb. coated; Cover: 80-lb. coated
Binding: Perfect Bound
Screen: 150-line black-and-white.
Bleed Specifications:
Full-page bleed size 81⁄8" x 111⁄8"
Full-page trim size 77⁄8" x 107⁄8"
Spread size, full bleed 16" x 111⁄8"
Spread trim size 153⁄4" x 107⁄8"
Keep all live matter 3⁄8" from trim.
Digital Ad Requirements
Platforms: MAC format preferred. (IBM-compatible accepted, fonts
will be replaced by MAC versions).
Preferred File Formats: InDesign, Photoshop, Quark and
Illustrator files accepted. PDFs are accepted; please call the
production manager for correct Distiller settings.
Photos: 300 dpi saved as TIFF or EPS. Color images must be
CMYK. Do not compress graphics using JPEG or LZW.
Colors: All colors used should be CMYK, unless a spot color has
been purchased.
Electronic Submission: appliance DESIGN recommends
submitting your files via CD-ROM disks or email. There is also a
ftp option - please contact the production manager for more details.
All artwork (photographs, logos, clipart, etc.) and all fonts (both printer
and screen fonts, Postscript Type 1 fonts recommended) must be
included.
Proofs Required: A screened contract quality proof created from
the final electronic file must be submitted with each color ad. Kodak
Approval proofs preferred. Iris or other SWOP Standard proofs
accepted. Color cannot be guaranteed unless an acceptable proof is
provided. Please supply B&W laser printout for B&W ads.
Ad Size: Crop marks for full-page ads should be at trim size 77⁄8" x
107⁄8". Bleed ads should extend beyond trim crop marks by 1⁄8" on
each side. Vital matter must be kept at least 3⁄8" away from trim edges.
Fractional ads should match sizes published in media kit.
Publication & Closing Dates
Published Monthly: Issued during the first week of publication month.
Advertising space orders must arrive by the 5th of the month preceding
date of issue. When normal closing dates fall on weekends or holidays,
issues close the following workday. No cancellations or changes in
order will be accepted after closing dates.
Shipping Instructions:
Please address all correspondence, space
orders, insertion instructions & material to:
appliance DESIGN
Amy Alef, Production Manager
2401 West Big Beaver Road, Suite 700
Troy, MI 48084
Phone: 248.244.6409; Fax: 248.786.1348
alefa@bnpmedia.com
Payment Terms: Invoices are payable in U.S. Funds
only, Net 30 days. 11⁄2% per month service charge
thereafter (1⁄2% in Texas). Advertisements originat-
ing outside of the U.S. must be prepaid. Extension
of credit is subject to the approval of the Credit
Department. First time advertisers will be required to
provide credit information or prepayment at the start of
their advertising program.
Publisher reserves the right to hold advertiser and/or
agency jointly responsible and severally liable for money
due and payable to the Publisher. Should it become
necessary to refer any outstanding balance to an outside
agency or attorney for collection, customer understands
and agrees to pay all collection costs, including finance
charges, court costs and attorney fees.
Short Rates & Rebates: Advertisers will be short-
rated if, within a 12-month period from date of first
insertion, they do not use the amount of space upon
which their billings have been based. Advertisers will be
rebated if, within a 12-month
period from the date of first
insertion, they have used suffi-
cient additional space to warrant
a lower rate than that which they
have been billed.
Agency Commission: 15% of
gross billing allowed to recognized
agencies on space, color and posi-
tion. Bills are issued same day as
publication. Commission not allowed
on other charges such as insert han-
dling, special binding or trimming of
inserts, reprints or other mechanical
charges and non-display advertising.
Copy & Contract: Advertiser and agency assume
liability for all content (including text, representation and
illustrations) of advertisements printed and all claims
arising therefrom against publisher.
appliance
DESIGN
Terms & Conditions
www.applianceDESIGN.com applianceDESIGN
14
BNP Media
2401 W. Big Beaver Rd.
Suite 700
Troy, MI 48084
www.bnpmedia.com
Alaska
Hawaii
Fern Sheinman
Publisher
Phone: 858.259.4585
Fax: 248.502.1059
sheinmanf@bnpmedia.com
Richard Babyak
Editor
Phone: 440.886.1210
Fax: 248.502.2067
babyakr@bnpmedia.com
Larry Adams
Managing Editor
Phone: 773.467.8590
Fax: 248.786.1434
adamsl@bnpmedia.com
Amy Alef
Production Manager
Phone: 248.244.6409
Fax: 248.786.1348
alefa@bnpmedia.com
Jennifer Nagel
Design Mart/Classified Sales
Phone: 248.244.1729
Fax: 248.244.2040
nagelj@bnpmedia.com
Fern Sheinman
Publisher, Western Region & Western Canada
Phone: 858.259.4585
Fax: 248.502.1059
sheinmanf@bnpmedia.com
Bill Doucette
Northeast/Southern Region &
Eastern Canada
Phone: 603.236.3310
Fax: 603.236.3304
wjduce@aol.com
Brad Glazer
Central Region
Phone: 216.831.0054
Fax: 216.831.8070
bsgrep@aol.com
Chris Kennedy
Midwest Region
Phone: 847.498.4520 ext. 3008
Fax: 847.498.5911
chris@didierandbroderick.com
SALES REPRESENTATIVES
CONTACT INFORMATION
www.applianceDESIGN.com
appliance
DESIGN
INTERNATIONAL
Fern Sheinman
Publisher, International
Phone: 858.259.4585
Fax: 248.502.1059
sheinmanf@bnpmedia.com
