Taking Part 2013 APPENDIX A Interviewer Instructions Dec

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APPENDIX A – INTERVIEWER INSTRUCTIONS

Taking Part: 2012/2013 Technical
Report
Appendix A – Interviewer Instructions

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APPENDIX A – INTERVIEWER INSTRUCTIONS

taking part
England’s Survey of Leisure, Culture and Sport
Interviewer Instructions
2012/2013 Survey
232553
SURVEY UPDATES
There have been some major changes to the survey from April 2012 (year 8), so please ensure that you
read these instructions before you start work. A summary of the changes is as follows:
ASSIGNMENT:
A longitudinal element has been added to the survey from April. This means that assignments will
contain a mixture of fresh sample and re-contact sample. The re-contact sample will contain a named
respondent (including the names of any children who you will be required to interview).
The longitudinal aspect of the survey, introduces new procedures and documentation:
- different advance letters and leaflets for longitudinal respondents
- different contact sheet for longitudinal respondents (named sample)
- new process for screening for 5 year olds at all longitudinal households
- new procedures for following up movers, including child respondents
- inclusion of a £5 incentive for longitudinal 11-15 year olds
All of these are covered in detail in these interviewer instructions.
QUESTIONNAIRE:
Please ensure that you do a practice interview on each of the screen numbers (listed in the instructions),
as there are now several different versions of the adult questionnaire. A summary of the different
versions is as follows:
- standard questionnaire for fresh sample
- longitudinal questionnaire with core questions plus new longitudinal questions
- short questionnaire to gather household information when adult respondent is unable to provide this
for child interviews
There are also a number of different scenarios for the child questionnaire, though the questionnaires
differ less between screen numbers than for the adult survey.
Before you work on a 2012/13 survey assignment, you must attend a face to face briefing which
covers the longitudinal aspect of this survey. If you have not done so, please contact the
Manchester Office.

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TABLE OF CONTENTS
1.
2.
3.
4.
5.

6.
7.

8.

9.

BACKGROUND .......................................................................................................................................... 4
EXECUTIVES AT HEAD OFFICE ........................................................................................................ 6
KIT LIST ........................................................................................................................................................ 6
SUMMARY OF YOUR ASSIGNMENT ................................................................................................. 8
PLANNING YOUR ASSIGNMENT .................................................................................................... 12
5.1
5.2
5.3
5.4
5.5
5.6

The Sample ........................................................................................................................................................... 12
Fieldwork dates .................................................................................................................................................... 13
When to Interview ............................................................................................................................................... 13
Number of calls .................................................................................................................................................... 13
Your 1st Working Day ......................................................................................................................................... 14
Notifying the Police ............................................................................................................................................. 15

7.1
7.2
7.3
7.4
7.5
7.6

Advance letter, Survey Leaflet and Unconditional Incentives ...................................................................... 17
Incentives .............................................................................................................................................................. 19
When to give the £5 voucher incentive ........................................................................................................... 19
Conducting the interview in privacy ................................................................................................................. 19
Timing Appointments ......................................................................................................................................... 19
Respondents with Limited English ................................................................................................................... 20

8.1
8.2
8.3
8.4
8.5

Fresh sample contact sheet (white) ................................................................................................................... 21
Identification and Selection ................................................................................................................................ 28
Completing the child sections of the fresh sample contact sheet ................................................................ 31
Conducting child interviews on the fresh sample survey .............................................................................. 32
Administration of the child interview on the fresh sample survey .............................................................. 33

9.1
9.2

Longitudinal contact sheet – core section........................................................................................................ 34
Longitudinal contact sheet – child sections ..................................................................................................... 37

RESPONSE RATE AND INTERVIEWS ............................................................................................ 16
INTRODUCING THE SURVEY ........................................................................................................... 16

ADDRESS CONTACT SHEET – FRESH SAMPLE SURVEY ...................................................... 21

ADDRESS CONTACT SHEET – LONGITUDINAL SURVEY ................................................... 34

10.

10.1
10.2
10.3
10.4
10.5
10.6
10.7

QUESTIONNAIRE ............................................................................................................................... 43

Getting the questionnaire ................................................................................................................................... 43
Practice Interviews ............................................................................................................................................... 43
Conducting the Interview ................................................................................................................................... 43
Overview of the Adult Questionnaire .............................................................................................................. 44
Overview of the Household Questionnaire (Screen number 3)................................................................... 55
Overview of the 5-10 child by proxy questionnaire ....................................................................................... 56
Overview of the 11-15 questionnaire ............................................................................................................... 61

Appendix 1 ............................................................................................................................................................ 67

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Taking Part
Interviewer Instructions
232553
1.

BACKGROUND

This survey is being carried out for the Department for Culture, Media and Sport and its partner
organisations – Sport England, English Heritage and Arts Council England. One of the government‟s
aims is to improve the quality of life for everyone, by providing people with the chance to get involved
with a variety of sports, arts and cultural activities.
DCMS commissioned TNS-BMRB to do this survey in 2005 and re-commissioned the survey for a
further 4 years in March 2011. In November 2010 DCMS published its business plan for 2011 to 2015,
in which the departmental objectives for this period were outlined. The business plan was updated in
May 2011 and will continue to be updated annually. The plan contains a series of indicators now which
reflect the department‟s priorities. The department‟s key structural reform policies are currently as
follows:


Deliver the 2012 Olympics and Paralympics



Create the conditions for growth



Boost the Big Society



Facilitate the delivery of universal broadband



Create a sporting legacy from the Olympic and Paralympic Games

Although many of the key priorities for the Taking Part Survey have not changed over time, there are
four key priorities that DCMS are looking to address in the survey since publication of their business
plan, reflecting ever-changing government priorities. They are:


To measure the impact of the 2012 games and engagement with different Olympic activities



To measure the extent to which children participate in competitive sport.



To measure the extent to which people give money and their time – through charitable giving
and volunteering – to the culture and sports sectors



To measure satisfaction with people‟s most recent cultural experience

Demand for the survey remains very high, and Taking Part remains DCMS‟ only national statistic,
against which the department is measured. Although the scope of this survey has always been

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substantial, the number of Taking Part users has increased, with central government, local government,
academics and charities heavily reliant on the statistics that the survey provides.
For the 2012/13 survey, there has been a major overhaul of the survey methodology, with the
introduction of a longitudinal element to the survey. The longitudinal component of the survey has
been incorporated in the 2012/13 survey design in order to help DCMS to:
1. Capture change by revisiting the same individuals over time
2. Understand how these changes in circumstances and other life events can help or hinder
participation and for how long
3. Understand the impact of the Olympics and changing public perceptions
This has significant implications for all aspects of the project, from sample and assignments, to contact
procedures, to the questionnaire itself and interviewing practices. In 2012/13, the survey aims to
interview at a representative sample of households chosen from the Post Office‟s national list of
addresses (which we will refer to as the fresh sample), combined with a sample of respondents who
participated in the 2011/12 survey being re-interviewed in 2012/13. In 2012/13 we aim to achieve
10,000 interviews with adults, split evenly between fresh sample, and longitudinal (re-contact) sample.
In addition, approx. 1,200 interviews by proxy with parents of children aged 5-10 and approx. 950
interviews with children aged 11-15 from the sampled addresses. As with the adult survey, these will be
split roughly evenly between fresh and longitudinal sample.
The questionnaire length for 2012/13 is 40-45 minutes for the adult survey, 20-25 minutes for the 1115s, and 10-15 minutes for the 5-10 proxy interview. The questionnaires differ between fresh and
longitudinal samples, but will be approximately the same length regardless of whether the interview is
with a new respondent, or one who was interviewed in the previous year.
Throughout these instructions, we have noted where elements and rules of the survey are similar to the British
Crime Survey. In these cases, we have referred you to the relevant section of the BCS manual, rather than
repeating the same information here.

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2.

EXECUTIVES AT HEAD OFFICE

The Executives at Head Office are Angela Charlton, Michael Potter and Peter Smale. However, if
problems arise please contact the Manchester Office in the usual way.
3.

KIT LIST

Along with these instructions you should also receive the following:
ALL ASSIGNMENTS WILL RECEIVE ALL DOCUMENTS:
Survey Specific documentation
Update memo (this will be sent out in the middle of April to cover issues raised at the briefings)
Results Summary Sheet
Assignment sheet
Map of assignment area
Definitions show card A-C (use for adult and child surveys)
Set of A5 showcards (see below for relevant colour-codes)


Adult survey – White Showcards A-W



5-10 proxy survey – Blue Showcards P1-P3



11-15 survey – Yellow Showcards C1-C3

Set of A4 showcards 1 & 2 (green)
Child sports activities prompt pack (yellow)
Parental permission card
Calendar (A3)
Life events calendar
Fresh sample
Fresh sample advance letter pack containing 1 pre-printed letter per address, 1 book of stamps per
address, HMS envelopes, and Taking Part survey leaflets (TP12 – V13 April 2012)
DCMS Survey leaflets (TP12 – V13 April 2012) (purple DCMS logo)
Set of pre-printed Address Contact Sheets for fresh sample (white)
Copies of fresh sample advanced letter (purple DCMS logo)
MASTER fresh sample advanced letter – laminated (purple DCMS logo)
Incentives - £5 High Street Vouchers (household only) + 1 book of 6 x 1st class stamps per address

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Longitudinal sample (if assignment contains re-contacts)
Longitudinal sample advance letter pack containing 1 pre-printed letter per address, 1 book of
stamps per address, HMS envelopes, and Taking Part survey leaflets (TP12Long – V1 April 2012)
DCMS Survey leaflets (TP12Long – V1 April 2012) (blue DCMS logo)
Set of pre-printed Address Contact Sheets for longitudinal sample (yellow front sheet)
Copies of longitudinal sample advanced letter (blue DCMS logo)
MASTER longitudinal sample advanced letter – laminated (blue DCMS logo)
Incentives - £5 High Street Vouchers (adult and 11-15 respondent) + 1 book of 6 x 1st class stamps per
address
Other fieldwork documentation
Social Research Leaflets
Police Forms
Set of Calling Cards
Set of Appointments Cards
Pay Chart
Pre-paid envelopes (addressed to Warwick)
Return Slips & Final Sheet
Confirmation of Vouchers Received Book
If anything is missing from your work pack or you need additional documents to use on reissues, please
call your Field Coordinator IMMEDIATELY. Whilst doing this check it is important that you check
the serial numbers of the addresses against the list on your assignment sheet to ensure the correct
number of contact sheets are included in your pack.
Please note that the number of copies of leaflets, letters and other documents you are provided with is
based on a standard assignment. Since there is a lot of variation in the types of areas we cover, it is
impossible to provide a standard number of copies that will meet everyone‟s requirements. If during
your assignment you run out of leaflets or letters or any other documents please call your Field
Coordinator and we will arrange to send you more supplies.

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4. SUMMARY OF YOUR ASSIGNMENT
There have been some major changes to the way assignments are issued from the start of Year 8. :
The most substantial of the changes for Taking Part Year 8 is the inclusion of a number of different
screen numbers, brought about by the inclusion of a longitudinal Taking Part survey, running
simultaneously with the traditional fresh-sample equivalent. The implications of this on screen numbers
are summarised in the table below:
Screen Number

Survey

0

Main adult respondent (fresh sample) – this is the standard adult Taking Part
survey

1

Longitudinal adult respondent – questionnaire includes new questions for recontact respondents

2

New 16 year old respondent – this is the same questionnaire as screen 0, but is
conducted with respondents who were previously aged 11-15 and were included in
the 11-15 survey in previous years

3

Household interview – this is a short interview conducted with an adult in the
household of a child respondent, where the original adult respondent is no longer
present

4

New 11 year old – this screen number is used to interview children who were
previously asked about in the 5-10 proxy interview, after they have become 11 or
12. Using this screen number, the children should be interviewed directly.

5

New 5 year old – this screen number is used for proxy interviews about any
children in the household who have turned 5 since the last time interviews were
conducted at the household

6

Longitudinal proxy interview – used for 5-10 proxy interviews at longitudinal
addresses (named 5-10 year old who was asked about last time)

7

Longitudinal 11-15 interview – used for interviewing 11-15 year olds at
longitudinal addresses, who were interviewed last time (named 11-15 year old
respondents)

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8

Main child proxy interviews – 5-10 proxy interviews at fresh sample addresses

9

Main 11-15 interviews – 11-15 interviews at fresh sample addresses

In addition to these changes, there are also other key elements of this assignment that you need to be
aware of. Below is a summary of the structure of Taking Part assignments


Assignments will be issued on a monthly basis in the 2012/13 survey.



Generally, assignments will contain a mixture of fresh and re-contact sample from April 2012. This
means that some addresses will follow the same contact, selection and interviewing procedures as
has always been the standard for Taking Part, while some addresses will contain named adult
respondents who participated in the previous year, and named child respondents, if interviews were
conducted with children in the previous year at that address.



In 2012/13, assignment sizes will vary depending on the area you are working in, as will the
ratio of fresh sample to re-contact sample. In a small number of cases, assignments may
not contain any re-contact sample. You will be expected to get a minimum response rate of
60% from the fresh sample addresses (screen 0) you are issued, and 80% from the longitudinal
addresses (screen 1) you are issued. The number of proxy interviews with parents of children aged
5-10 and interviews with children aged 11-15 will differ, depending on your assignment.



Before starting your assignment you will need to post an advance letter, survey leaflet and 1 book of
stamps to each address in the HMS envelopes provided. There are different advance letters and
leaflets for fresh sample addresses (these use a purple DCMS logo) and longitudinal
addresses (these use a blue DCMS logo), so please take care to include the correct
documentation with each letter that you post.



You must account for every address that is issued to you, both fresh sample and longitudinal,
whether you achieve an interview or not. Accounting for an address means giving a full record of
all calls made, the final outcome achieved on each Address Contact Sheet (ACS). Some of the
information you collect on the ACS will have to be reported back to us electronically on a regular
basis. Having a complete account of every address that is issued to you is vital for us in terms of
tracking the progress of the survey over the whole country. There are now different Address
Contact Sheets for both fresh sample and longitudinal addresses, as the contact and selection
procedures are quite different between the two. Full details of how to use the Address Contact
Sheets can be found in Section 8.

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

The process for making contact, interviewing and reporting differs by type of sample. Below is a
summary of each:



Fresh sample - At every address that you establish as being eligible for the survey, you will aim to
interview only ONE adult (aged 16 or over) in the household. All fresh sample adult interviews
must be conducted using screen number 0. In fresh sample households, where there are two or
more adults in the household, you will have to randomly select one for interview using standardised
selection procedures. Once you have selected someone in a household for interview this is the only
adult you can interview – no substitution is allowed under any circumstances.
At all fresh sample addresses you will need to carry out screening to identify any children in the
household aged 5-10 years (screen 8) and any aged 11-15 years (screen 9).



Fresh sample survey, screening for children aged 5-10 - This screening should take place after
the fresh sample adult interview. The screening will identify whether the adult respondent is the
parent/guardian of any children in the household aged 5-10. If so, where two or more children
aged 5-10 years have been identified, you will need to randomly select one for interview using
standardised selection procedures. Once you have selected the 5-10 year old for interview this is
the only child you can refer to when doing the child interview by proxy – no substitution is allowed
under any circumstances. This interview by proxy must follow on straight after you have
conducted the adult interview with the parent and must be conducted using screen number 8. This
process is explained in more detail in section 9.



Fresh sample survey, screening for children aged 11-15 - This screening should take place after
the fresh sample adult interview. Where two or more children aged 11-15 years have been
identified in the household, you will need to randomly select one for interview using standardised
selection procedures. Once you have selected the 11-15 year old for interview this is the only child
you can interview – no substitution is allowed under any circumstances. Ideally the interview with
the child must take place after you have conducted an adult interview in the household and must be
conducted using screen number 9. This process is also explained in more detail in section 9.



Longitudinal sample - In longitudinal households, the adult respondent will be named on the
contact sheet, and cannot be substituted. As this is re-contact sample, it is the named respondent
that is important, not the address that they currently live in. Therefore, if the respondent has
moved, you will need to follow up the respondent to try and find a new address.
In longitudinal households, any children interviewed last time will be named on the contact sheet,
and will also be interviewed this time. If the named child in question is still eligible for a 5-10
interview, then this must be conducted using screen 6. If the child selected for the longitudinal
survey is still eligible for an 11-15 longitudinal interview, then this interview must be conducted
using screen number 7. It may be however that the longitudinal child respondent has moved up to
a different age group and consequently a different survey, so care must be taken at the screening

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process when determining which interview a longitudinal respondent is eligible for. A summary of
the changing age scenarios that may occur and the procedures that are required are outlined below.
As illustrated by these examples below, as many as 4 interviews can be conducted in any one
longitudinal household.


A child interviewed about on the 5-10 proxy interview in the previous year who has since
turned 11/12 and is now eligible for the 11-15 interview. These individuals should be
recorded as a new 11 year old, and must be interviewed using screen number 4.



A child interviewed on the 11-15 interview in the previous year who has since turned
16/17, and is now eligible for the adult interview. These individuals should be recorded as a
new 16 year old respondent, and must be interviewed using screen number 2.



Furthermore, as expected, there will also be some households where a child, previously too
young to be eligible for the 5-10 proxy interview, has turned 5/6 years old and consequently
qualifies for a proxy interview. It is essential that screening for a new 5 year old is
undertaken at EVERY address issued in the longitudinal sample. If a longitudinal
household has a child that falls into this category, then a new 5 year old interview should
attempt to be completed, and must be conducted using screen number 5.



Longitudinal survey, screening for new child aged 5-10 – This screening should take place in
all longitudinal households. If any children aged 5 are identified in the household (not including
those already included in the survey), you will conduct a proxy interview with the parent or
guardian, about that child.



If, in the longitudinal sample, the named adult and child respondent now live in separate
households, there is the possibility that you will be required to conduct a short household
interview to accompany the child interview. These household interviews must be completed
using screen number 3 and the scenarios where this may occur are as follows:


When the adult respondent has moved out of the household, but the child remains, you will
be required to seek another adult in the household to provide basic information about that
household which would usually be collected in the main adult interview. If the child
interview is a 5-10 proxy interview, this adult must be the parent or guardian of the child as
they will need to do both the longitudinal proxy survey and the household survey. This
longitudinal proxy interview will be completed using screen number 6, in the usual way.
For 11-15‟s, any adult in the household may complete the household survey, however, in
most cases it would be easier/more efficient to do this household interview with the
parent/guardian who gave you permission to approach the 11-15 year old.



When the child respondent has moved out of the household, but the original adult remains
in the household, you will be required to seek a short household interview with an adult in

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the child‟s new household to accompany their interview. In this situation, the same process
outlined above should be followed.


In all situations where the child and adult now live in separate households, you will still be
required to attempt both the adult and child interviews, even though these are now in
separate households.

5. PLANNING YOUR ASSIGNMENT
5.1

The Sample

The addresses in your assignment have generally been selected from within one postcode sector.
Postcode sectors vary enormously in size. As a general rule, sectors in inner city and urban areas tend
to be fairly compact, while sectors in rural areas can cover large geographical areas. Your addresses will
have been randomly selected from across the whole sector(s). Therefore you may have to travel a
considerable distance between addresses. However, this can vary a lot from assignment to assignment.
When we select the addresses from PAF we cannot tell how the addresses actually appear on the
ground. Therefore, you may find that they are fairly spread out across the whole area, or you may find
that they occur in small clusters. Whatever area they cover, you should not assume that the addresses
you receive will be in a logical geographical order that you can follow around (i.e. from address 1, to
address 2, to address 3, etc.).
It is absolutely essential that, before you set out on your first day, you spend some time
organising and planning your addresses into a logical route and into manageable groups. To
help you do this we have provided a map in your work pack highlighting each address. Providing a
map like this will hopefully make planning your assignment easier and will help to reduce the amount of
work you have to do before the start of an assignment. The map should help give you some idea of
your assignment area, how your addresses are spread throughout it, and how the addresses are clustered
together. It should help you to plan and prepare your assignment and may also help you to find some
addresses more easily in the field.
The assignment areas selected for the 2012/13 survey match those selected 2011/2012, so any
longitudinal sample issued in your assignment will be in the same area as the fresh sample.

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5.2

Fieldwork dates

Fieldwork starts on Sunday 1st April 2012. Please see the Request to Work email sent by your Field
Coordinator for the final end of fieldwork date.
The number of days per assignment will vary depending on the number of addresses you have received
(see your Request to Work email). You should NOT expect to work full days. Instead, your workload
is likely to be spread over several weeks and your assignment may be made up of some full (6 hour)
days, some half days, and some days when you only spend a couple of hours in the field. As a general
rule we would expect you to work longer days at the start of your assignment and to spend shorter
periods of time towards the end of your assignment.

5.3

When to Interview

All fieldwork should take place during the hours 12.30 – 9.00pm on weekdays (unless it is your first day
- 10am start) and after 10am on a weekend unless a respondent requests an earlier or later appointment.
These times have been found to be the most productive in terms of making contact and achieving
interviews. However, all areas are different and we would not stop you from working in the morning
on a weekday if you felt this would be a productive use of your time. Examples of different types of
area include those with a high elderly population, commuter areas where people are not home until
relatively late in the evening, areas where a lot of people work shifts, and high unemployment areas
where many people are at home during the day. In each of these areas your working pattern is likely to
be very different.

Apart from the first day or at the weekend, if you are planning to work in the

morning please let your Field Coordinator know.
To help maximise contact with households we would also expect you to spread your working days over
the full fieldwork period or a minimum of 3 weeks and vary your calling pattern in terms of the days
and times you call at particular addresses.
5.4

Number of calls

A MINIMUM of 8 calls must be made at all addresses before regarding it as a non-contact and a
minimum of 2 calls must be after 7pm and 1 call on a weekend. Even once you have called at an
address 8 times, you should continue to make calls if you happen to be in the area and are passing close
to an address on your way to another address.

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Any addresses which are returned to Warwick as non-contact but which do not meet the criteria of
eight calls, at least two of which are on a weekday evening and one at a weekend, will be returned to
you so you can complete the assignment.
Please note you should only make a maximum of 10 visits to the area you are working to
complete your assignment - if you need to make further visits please contact the Manchester
Office.
5.5

Your 1st Working Day

As on most random probability surveys your first working day is crucial to the success of your
assignment. We recommend the following on this survey:


Try to make your 1st day as early as possible in the fieldwork period. You should try to send the
advance letters 2-3 days before you plan to start work.



We recommend that you start as early as 10am and try to work a longer day on your 1st day.



Try to get around as many of your addresses as possible. If you are unfamiliar with the area it is
always useful to get your bearings and actually find all your addresses early on. If you have any
difficulty finding an address you should make full notes of where it is so you don‟t have any
problems on subsequent visits. Finding addresses in the dark is much more difficult than finding
them in the daylight. This is a good reason (especially in winter) for making an early start on your
first day.



Try to identify ineligible or deadwood addresses as early as possible in your assignment. Once you
have done this you will not need to visit these addresses again.



Try to make contact with someone at as many addresses as possible and complete the person
selection (fresh sample only).



If the selected person is not in, try to establish the best day and time to catch them. If the selected
person cannot do the interview straight away, arrange an appointment to call back.



If possible, do some interviews!

If you have got around all (or most) of your addresses, made contact with people at some addresses,
and perhaps made a few appointments, it would be a highly successful first day.
You should not necessarily judge the success of your first day in terms of the number of interviews you
achieve. If you do manage to get a few interviews on your first day this would be a good start.
However, you can still have an extremely successful first day even if you don‟t actually achieve any
interviews.

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5.6

Notifying the Police

If you are working on an original issue assignment you must notify the police before you start working
in your area. Hand in a copy of the Police Form and a copy of the survey advance letter. You should
make a note of the name and number of the person you spoke to and ask them, if possible, to rubberstamp your copy of the Police Form and sign it with their name. This will give you some proof of
having notified the police.
You should write the name of police station you have registered with on the front page of the Address
Contact Sheet.
NB. It is not essential to notify the police if you are working on a reissue assignment.
If the police would like further information about the survey, they may contact any of the TNS-BMRB
research team or Kantar Operations (see numbers on the leaflet).

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6.

RESPONSE RATE AND INTERVIEWS

From the fresh sample addresses (those with screen 0) we expect a minimum response rate of 60%.
The number of 5-10 child by proxy interviews and 11-15 interviews will vary by assignment. We expect
almost all parents who have already been interviewed as part of the adult survey to do the 5-10 child by
proxy interview and a minimum response rate of 70% for the 11-15 child survey.
From the longitudinal addresses (those with screen 1) we expect a minimum response rate of 80%.
The number of 5-10 child by proxy interviews and 11-15 interviews will vary according to the
participation rates within your assignment area last time, and also how many respondents have moved
between, into, or out of these age groups. In households where a 5-10 proxy interview was conducted
last time, an 11-15 interview was conducted, and a child has since turned 5, four interviews could be
conducted in the household.
The response rates above are minimum response rates and we would expect you to make every effort
to achieve the highest response rate and maximum number of interviews possible. The number of
interviews depends on the number of addresses in your assignment. Assignment sizes have been issued
based on experience from previous years of Taking Part and other surveys.
Procedures and Tips for achieving a high response rate can be found in the BCS Manual – chapter 2.6
and 2.7 and appendix A.

7.

INTRODUCING THE SURVEY

As with other Government surveys there is no obligation to take part. However, it is very important,
and you should use every technique to get respondents to take part.
The suggested introduction on the fresh sample contact sheet is:
Good afternoon/evening. My name is …….. . and I’m calling on behalf of TNS-BMRB. I’m carrying out the
‘Taking Part’ survey for the government. It’s about the kinds of activities you choose to do in your own time
and about how you feel about facilities in your local area.
You should have received a letter about this survey from the Department for Culture, Media and Sport
explaining that we would be contacting you.
The longitudinal contact sheet contains a different suggested introduction:

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Good afternoon / evening. My name is ......... and I’m calling on behalf of TNS-BMRB. I’m carrying out the
‘Taking Part’ survey for the government. It’s about the kinds of activities you choose to do in your own time
and about how you feel about the facilities in your local area.
You may remember completing this survey last year. At the time, you agreed that TNS-BMRB could get back
in contact with you regarding future research on this topic.
You should have received a letter from the Department for Culture, Media and Sport explaining that we
would be contacting you.

It is important that you are flexible and adaptable, as the introduction will be critical on this survey.
Please adapt your introduction depending on the situation on the doorstep. For example there will be
times when you may need to stress that activities such as just walking the dog or walking to the shops
are of interest.
Stress to respondents that this is social research. The leaflet explains that TNS-BMRB specialise in
social research.
Introducing the survey and the selection procedure is covered in more detail in chapter 8.
7.1

Advance letter, Survey Leaflet and Unconditional Incentives

You are responsible for sending the advance letter to all addresses in your assignment. Please note
that from April 2012, there are two versions of both the letter and the survey leaflet – for fresh
sample addresses and longitudinal addresses. The longitudinal documents can be identified
quickly by their blue colour scheme and logos, while the fresh sample documents have a
purple logo and a pink/purple colour scheme throughout.
In your workpack you should find a pre-addressed letter for each address, a copy of the Taking Part
survey leaflet for each address, a book of stamps for each address and a batch of HMS envelopes. The
letters, leaflets and stamps need to be put into the envelopes and posted before starting your
assignment. Please ensure that each address has the correct letter and leaflet included. Try to stagger
the posting of the advance letters to fit your pattern of visits. You should allow 2-3 days between
sending the letters and calling round in person. You should avoid as far as possible lengthy gaps
between sending the letters and first calling at the address.
The letter explains the reasons for the survey, its importance and its confidentiality, and the leaflet
contains additional information about the survey and contact details for the DCMS (and it partner

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organisations), TNS-BMRB and Kantar Operations. Letters must be sent in HMS (Her Majesty‟s
Service) envelopes.
Make sure that you are fully aware of the content of the two versions of the letter and leaflet and have
spare copies in case some households do not remember receiving them. In some cases (e.g. the elderly)
you may want to leave a copy of the letter and leaflet and suggest you will call back at a later time. The
fresh sample version of the advance letter does not mention the child surveys, in case this deters
respondents to answer the adult survey, although the fresh sample survey leaflet does mention the child
surveys.

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7.2

Incentives

Both unconditional and conditional incentives are used on this survey.
Summary of incentives
- All households should be sent a book of 6 x 1st class stamps with the advance letter
- All respondents aged 16+ that take part in the survey should receive a £5 High Street voucher
at the end of the interview.
- All 11-15 year old longitudinal respondents (screen 4 and 7) who complete the survey should
also receive a £5 High Street voucher.
You may mention the £5 voucher incentive when introducing the survey, however do not refer to the
stamps on the doorstep or to the respondent, unless they mention them first.
7.3

When to give the £5 voucher incentive

This should be given to the respondent only after they have completed the interview. There will be a
reminder on screen at the very end of the interview. Note that you will need to get the respondent to
acknowledge receipt of the incentive in the Confirmation of Vouchers Received Book. A written
signature must be obtained.
If the respondent does not complete the entire interview, use your judgement as to whether it would be
appropriate to still give them the incentive. If they have given you at least 15 minutes of their time,
then it would probably be appropriate to still give them the incentive.
For details on the administration of the incentives, see chapter 10.
7.4

Conducting the interview in privacy

Ideally the whole interview should be conducted in privacy, without others present. However, we do
realise that this is often unavoidable, and therefore you should still complete the interview even if
others are present. There are no „sensitive‟ questions in the survey.
7.5

Timing Appointments

We would suggest allowing at least 90 minutes for appointments. The adult questionnaire should, on
average, last approximately 45 minutes, the 5-10 interview by proxy should, on average, last
approximately 10 to 15 minutes and the 11-15 child interview should, on average, last approximately 20
to 25 minutes. However, these timings will vary depending on the respondent‟s individual experiences.

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Do not start any interviews after 8.15pm in the evening, unless the respondent has indicated that they
are happy to continue beyond 9pm if necessary.
7.6

Respondents with Limited English

If the selected respondent does not have a sufficiently good command of English to conduct the
interview, please note that you can use another person as an interpreter for the interview, provided that
the interpreter is aged 12 or over.
If you have got as far as selecting a respondent, but this person has insufficient English to continue
with the interview, and an interpreter is not available, code final outcome code 43 “Selected person has
inadequate English”.

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8.

ADDRESS CONTACT SHEET – FRESH SAMPLE SURVEY

There are now two types of contact sheet used on this survey – one for fresh sample addresses, and
one for longitudinal addresses. The contact sheets include the contact procedure, interview process
and outcome record for the adult survey and both child surveys. In this section we will take a look at
the fresh sample contact sheet and related survey procedures.
8.1

Fresh sample contact sheet (white)

Address Details and calls record (page 1)
 Address: The first page of the contact sheet provides you with the sampled address you have
to visit.
 Serial Number: there are several components here:


Area code – 4 digits



Serial number - 7 digits



Check number - 2 digits



Screen number – always 0 for fresh sample interviews

All of these need to be keyed into your CAPI machine at the start of the interview..
 Selection Box: there is a selection box that you will use if you need to select a dwelling unit or
respondent for the survey. The „select row‟ of digits in the selection box is a randomly
generated set of numbers and will vary between different addresses, to ensure that the selection
is random.
 Police Station Box: Just under the selection box there is a box for the original interviewer to
write the name of the police station they registered at before starting the assignment. If the
contact sheet is reissued at a later stage in fieldwork, this information will be needed by the
interviewer working on the reissues to pass on to respondents if necessary.
 Selected Respondent name: There is a space for you to write in the name and phone number
of the selected respondent once you have managed to established this information. If you are
conducting an interview with a 16 or 17 year old please also write in the name of the person you
have obtained parental permission from.

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 Telephone number: Wherever possible try to get a telephone number for the respondent as
soon as possible after making contact. Ideally you should try to get a telephone number at your
first contact and after you have done the person selection. DO NOT WAIT UNTIL after you
have actually conducted an interview to get a number, if at all possible. You may get a landline
number or a mobile number.
 Interviewer Details: On the front page of the ACS you should also write in your name and
interviewer code. If you are doing a reissue assignment you should record these details on page
12 of the contact sheet.
 Calls Record: Please record all contacts or attempts to contact the address in the calls record
box. If you run out of space, there are additional boxes to make note of calls on page 12 of the
contact sheet.
Once you have finished your assignment please copy over the adult final outcome code from page 5
onto the box on the front of the ACS. If you are doing a re-issue assignment you will also need to
copy over the final outcome at each re-issue.
If there is a strong reason why you think an address should not be re-issued to another interviewer
please tick the „do not re-issue‟ box on the front of the ACS and state in detail your reasons why the
address should not be re-issued on the notes page. This box should only be used in a small number of
cases, as a different interviewer might be more successful in gaining a respondents co-operation.
Establishing address eligibility and selecting the dwelling (page 3)
Most of the addresses included in the fresh sample survey will be private, residential addresses, but
some of them may be small businesses or institutions such as shops, schools or hotels. Also, some of
the addresses may cover two dwellings as the address may have recently been converted into 2 flats for
example. Therefore at each address, you will need to establish whether the address is traceable,
residential and occupied and whether the address covers more than one dwelling unit.
Section 1-3 of the contact sheet will take you through this procedure step by step.
 Is the address traceable, residential and occupied? ( Section 1)
At C1 you are asked whether the address is traceable, residential and occupied as a main
residence. Some addresses may be difficult to find. Before you code the address as „no‟ for not
traced you must do all you can do to track it down. You could try:
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

asking local people;



asking at a Post Office or a Sorting Office, or asking a postman;



asking the police; or



asking at an estate agents or a newsagents

Before coding as non-residential – check that no one lives on the property e.g. is there a flat
above the shop that has the same postal address, is there a caretaker that lives in a school, etc.
Addresses should not be classed as empty just because you can never get hold of anyone or
because you have been told that the occupiers are away for the whole of the fieldwork period.
The property must be obviously empty or vacant (e.g. boarded up council flats, properties with
no furniture or no sign of occupation) or you must have been told it is unoccupied by a close
neighbour.
If after such efforts you find it is definitely not residential, traceable or a main address code „no‟
and record the appropriate deadwood final outcome in section 6 on page 5 .
Reference to BCS – see section 3.3 of the BCS Manual for additional guidance on establishing eligibility
Dwelling Unit Selection (Section 2 and 3)
A dwelling unit is a structurally separate accommodation unit, for example a bedsit, flat or a house. In
most cases there will only be one dwelling unit at an address. However, sometimes an address can
conceal a number of dwelling units. For instance, 1 Shirley Road may look from the outside like a large
detached house, but it may have been converted into three flats. In such a case, you will need to do a
selection.
Reference to BCS – The details of how to select dwelling units in these cases are identical to BCS, so
please refer to section 3.4 of the BCS Manual

Establish number of eligible persons at Dwelling Unit and respondent selection (page 4)
Once you are able to make contact with a responsible adult at the selected dwelling unit, introduce the
survey following the introduction at the top of page 4. As mentioned in chapter 7, the introduction
provided in the contact sheet is only a guide and it should be adapted depending on the person who
opens the door. Once you have introduced the survey you may need to randomly select one adult aged
16+ to take part in the interview. The only situation where you would not have to do a person

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selection is where there is only one adult living in the household. The person selection is done in a very
similar way to the dwelling unit selection.
Firstly, at C5a list all the first names of all people aged 16+ in the household in alphabetical order (the
contact sheet outlines who to include and exclude from the list). Then using the selection grid on the
front page, you should randomly select one of these individuals to interview.
Reference to BCS – refer to chapter 3.5 of the BCS manual for detailed instructions on selection of the
respondent
 Parental permission - Anyone over the age of 16 is eligible to take part in the survey. However,
should you select a 16 or 17 year old who still lives with their parents, you MUST obtain
parental/guardian permission to speak to them about taking part in the survey. Permission just
needs to be given verbally, but you need to code C5c on the contact sheet (page 4) to show that
parental/guardian permission has been given and you need to record the name of the adult who
gave permission on the front page of the contact sheet.
Final outcome codes (page 5)
On page 5 of the Address Contact Sheet you must record the Final Outcome Code for the address.
Remember you must report a Final Outcome Code for each of the addresses that have been issued to
you – whether or not you have actually achieved an interview. Please ensure you circle the correct
outcome in the correct column. The final outcomes for addresses must be circled in the column „Adult
Interview – Final Outcome – Screen 0‟.
Reference to BCS - the final outcome codes for the fresh sample contact sheet are the same as BCS.
They have been grouped into deadwood, non-contacts, refusals, other unproductive codes and
productive codes. See BCS manual chapter 3.8 for further details.
 Interim Code 25 - This code is to be used once you have made 8 or more calls to an address,
but decide to continue to make calls at the address rather than coding a final outcome at this
stage.
 Interim Code 27 - This code is to be used when you have arranged a fixed appointment with
the selected respondent.

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These codes will highlight that you are actively working a particular contact despite not having
reported a final outcome and will allow us to gain a more accurate view of coverage levels. It
should also ensure that you get chased less for a final outcome by your Field Coordinator,
however you will need to keep them informed of your work progress/dates. Particularly as
there is obviously a limit to how long you can keep hold of your contact sheets, so it is
imperative that you regularly communicate with your Field Coordinator.
For example the interim code (code 25) should be used....


If you feel that you have a good chance of gaining an interview if you make additional
calls, having completed the standard 8 calls.



If you know the respondent is away during the normal survey period

For example the interim code (code 27) should be used....


If you make an appointment after several attempts to contact a particular respondent

 Definition of full / usable interviews


Definition of a full/usable interview - in order to use the interview we need you to
complete the full interview (up until you take the name of the respondent at the end of
the demographics).

Reason for Refusal (page 6)
If you achieve a final outcome 17, 34, 36 or 37 for the issued address, code the reason for refusal in
section 10 of the contact sheet. This section will help the office prioritise refusals for reissue.
There is also a question that asks you to code the age of the respondent (best guess as we don‟t want
you to ask the age on the doorstep) and this, along with the reason for refusal, may help those
interviewers working on reissues.
Once you have coded this page, write full details of refusal on the notes page (see below).
Notes Page (page 11)
If you do not manage to get an interview, we want as much information as possible about why.
Therefore, if you get a refusal, please also give as much information as possible on reasons for refusal
on the Notes page of the ACS, as this is extremely useful for those working on re-issues. If you are

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working on a re-issued address that you really think should not have been re-issued and you think it
would be inappropriate to return, call your Field Coordinator to discuss it.
Please also enter further details of the reason for other types of non-response, such as non-contact. For
example, if you are unable to get an interview because the selected respondent is away in hospital or on
business, enter the date they are expected to return. We may re-issue a certain number of unproductive
addresses, and therefore it is important that the interviewer who is sent back to these addresses has as
much information as possible about what happened when you made contact.
Child Screening Process
The child screening is carried out at all addresses in the sample. Where an eligible 5-10 year old and an
eligible 11-15 year old are identified we want you to try and carry out both extra interviews (a “child
interview by proxy” for 5-10 year olds and a “child interview” for 11-15 year olds) at that household.
This means that at some addresses you will be carrying out interviews with TWO people in the same
household (this could be three interviews, if the adult has done both the adult and child by proxy
interviews).

Because you are carrying out the child screening at the same address as the sample address (see later) it
is important to understand how the two parts fit together. The most important thing to remember
about child screening is that the adult interview always takes priority. Conducting the child
screening should never jeopardise the adult interview.

General Rules for doing Child Screening
In households that you visit, whether or not you have to do the child screening will depend upon the
outcome code that you achieve for the adult interview.

As we don‟t want to jeopardise the adult interview, we would like you to leave the child screening for
both child surveys until the end of the adult interview. If someone at the address mentions the child
interviews before the completion of the adult interview (the child interviews are mentioned in the
survey leaflet), you may do the child screening at that point.

There are some clear situations where it will be impossible to do any child screening. Even if this is the
case we still want you to report the child screening outcomes. This is important because we need to

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keep track of the number of addresses where child screening has been done in order to ensure that we
meet our target number of interviews.

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Situations where no child screening is possible are as follows:


Where the sample address is a deadwood outcome (i.e. outcome codes 1-13)



Where you have never made contact with anyone at the address across all your calls (outcome
code 16)



Where you have made contact with someone at the address, but all information has been
refused (outcome code 17)



Where it is an office refusal (code 31)

In all these situations if you are reporting one of the above outcomes on the sample, you
should report a code 84 for the child screening.
An outcome 84 also needs to be reported if you do contact someone at the address, you are unable to
do the adult interview, and the person contacted does not (unprompted) tell you about the presence of
children in the household.
IN SUMMARY, IF YOU ACHIEVE AN OUTCOME CODE 1-31 AT THE ADDRESS, YOU
WILL NOT BE ABLE TO CARRY OUT THE CHILD SCREENING PROCEDURES. IN
ALL SUCH CASES YOU SIMPLY NEED TO REPORT CODE 84 (NO CHILD
SCREENING REQUIRED).
Remember that if you are doing a reissue assignment you may need to do the child screening if the
interviewer has not done it for legitimate reasons at the original issue.
Screen code 8 should be used for reporting the 5-10 „child by proxy‟ screening and screen code 9 for
the 11-15 child screening.
8.2

Identification and Selection

The child screening should be done after the adult interview and noted on pages 7, 8, 9 and 10 of the
contact sheet.

If there is a child aged 5-10 or a child aged 11-15 in the household, the adult

questionnaire will prompt you to do the child screening. We ask you to do the screening after the adult
interview as some respondents may be less inclined to participate in the survey if they know in advance
that you wish to interview more than one person in the household. As the child interview is mentioned
in the survey leaflet, the child survey may be mentioned by the respondent (or someone else in the
household) before the interview takes place. If this happens you should do the child screening at this

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point.

Most households will not contain anyone aged 5-10 or anyone aged 11-15 and that is all you

will need to establish. The key consideration is that you do not jeopardise the adult interview.
Child aged 5 – 10
You should ask the person you have made contact with how many children aged 5-10 live in the
household and whether the main adult selected to take part in the interview is the parent/guardian of
the 5-10 year old (in most cases you will know this information from the interview). Record these
details on page 7 of the contact sheet in the box provided and code as appropriate:


If you establish that there is no-one in the household aged 5-10 OR the adult respondent is not the
parent/guardian of the child(ren) aged 5-10 then you should use code 81;



If you establish that there is one or more 5-10 year olds AND the adult respondent is the
parent/guardian of the child(ren) then you should use code 82 and complete the 5-10 child
selection at section 9 on the contact sheet.



If the person you have made contact with refuses to give you the information about the children
who live in the household you should use code 83. Please note that code 83 should ONLY be used
if you have received a direct refusal to Y1 from an otherwise co-operating household. It should not
be used for a more general refusal to take part in the survey. As a rule of thumb, we would not
expect a code 83 to be reporting in conjunction with an outcome code of 36 or 37 (i.e. a refusal). If
you are reporting a refusal outcome on the survey and have not been able to definitely establish an
5-10 child screening outcome at the same time (that is a code 81 or 83), you should report an 5-10
child screening outcome of 84. This means that if the address is reissued, the interviewer doing the
reissue will also have the opportunity to establish a definite 5-10 child screening outcome.



The same rule of thumb should be applied to all other unproductive outcomes for the same reason.
This means that if you are returning an outcome code of 39-44, you should only return a code 83 if
you have had a direct refusal to Y1. If you are unable to establish a definite 5-10 child screening
outcome (81 or 83) then you should report an outcome of 84.



If you have already established that you do not need to do the 5-10 child screening as outlined
above you should use code 84. Please note that you do not need to record code 84 on the Address
Contact Sheet, but you will need to report this electronically. You should not record code 84 on
the paper ACS because at a reissue stage, the sample outcome may change, in which case the
interviewer doing the reissue will need to record a different screening outcome (81-83).

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Child aged 11 – 15
You should ask the person you have made contact with how many children aged 11-15 live in the
household (in most cases you will know this information from the interview). Record the number of
11-15 year olds in the box provided and code as appropriate:


If you establish that there is no-one in the household aged 11-15 then you should use code 81;



If you establish that there is one or more 11-15 year old then you should use code 82 and complete
the 11-15 child selection at section 11 on the contact sheet.



If the person you have made contact with refuses to give you the information about the children
who live in the household you should use code 83. Please note that code 83 should ONLY be used
if you have received a direct refusal to Y1 from an otherwise co-operating household. It should not
be used for a more general refusal to take part in the survey. As a rule of thumb, we would not
expect a code 83 to be reporting in conjunction with an outcome code of 34, 36 or 37 (i.e. a
refusal). If you are reporting a refusal outcome on the survey and have not been able to definitely
establish an 11-15 child screening outcome at the same time (that is a code 81 or 83), you should
report an 11-15 child screening outcome of 84. This means that if the address is reissued, the
interviewer doing the reissue will also have the opportunity to establish a definite 11-15 child
screening outcome.



The same rule of thumb should be applied to all other unproductive outcomes for the same reason.
This means that if you are returning an outcome code of 39-44, you should only return a code 83 if
you have had a direct refusal to Y1. If you are unable to establish a definite 11-15 child screening
outcome (81 or 83) then you should report an outcome of 84.



If you have already established that you do not need to do the 11-15 child screening as outlined
above you should use code 84. Please note that you do not need to record code 84 on the Address
Contact Sheet, but you will need to report this electronically. You should not record code 84 on
the paper ACS because at a reissue stage, the sample outcome may change, in which case the
interviewer doing the reissue will need to record a different screening outcome (81-83).

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8.3

Completing the child sections of the fresh sample contact sheet

There is no separate contact sheet for the child surveys.
Child aged 5 – 10


For every address where you have identified a child aged 5-10 and the adult respondent is the
parent/guardian you will need to complete section 8 and 9. If there is more than one child aged 510 living in the household, you will need to select one of them at random for interview. This is
done in exactly the same way as on the adult sample. The first names of those children aged 5-10
are listed in alphabetical order in the grid at P3. The selection box on the front page of the contact
sheet is then used to select one. As with the adult selection, once a child has been selected, there is
no substitution allowed. You will need to write the name of the selected 5-10 year old in the box at
P4.



Record the outcome of the parent/guardian interview about the child on page 10 of the contact
sheet, ensuring it is circled in the correct column (Child Interview - Final Outcome Screen 8).

Child aged 11 – 15


For every address where you have identified a child aged 11-15 you will need to complete section
11 and 12. If there is more than one child aged 11-15 living in the household, you will need to
select one of them at random for interview. Again, this is done in exactly the same way as on the
adult sample. The first names of those people aged 11-15 are listed in alphabetical order in the grid
at Y2. The selection box on the front page of the contact sheet is then used to select one. As with
the adult selection, once a child has been selected, there is no substitution allowed. You will need
to write the name of the selected 11-15 year old in the box at Y3.



Before approaching the selected child, you must get parental/guardian permission. To ensure they
give informed consent you must show them the parental permission card and ask them to sign the
parental permission section of the contact sheet at Y4a. You may need to reassure the parent
that the questionnaire only asks about the activities on the parental permission card – it
does not ask any sensitive demographic information such as income. You must only go
ahead and do the 11-15 child interview if the child wants to do the interview (we don‟t want the
child to feel coerced into taking part in the survey by their parent).



Record the outcome of the child interview on page 10 of the contact sheet, ensuring it is circled in
the correct column (Child Interview - Final Outcome Screen 9).

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8.4

Conducting child interviews on the fresh sample survey

In the majority of cases the child screening processes will establish that there is no 5-10 or 11-15 year
old in the household and you will therefore not need to conduct a 5-10 proxy interview or an interview
with a 11-15 year old.
Ideally you will conduct the adult interview (followed by the child by proxy interview) and then the 1115 child interview during the same visit. However, if you end up conducting three interviews at a
household on separate visits, you should always try to carry out the adult interview followed by the
child by proxy interview on your first visit, and the 11-15 child interview at a later visit. Although it is
possible to return to the house to do the child by proxy interview, this should be avoided if possible.
Child aged 5 – 10
The 5-10 proxy interview with the parent/guardian should not be done before the adult interview
under any circumstances, as it should follow directly after the adult interview.
Child aged 11 – 15
The 11-15 child interview should be done after the adult interview because we do not want to
jeopardise the main interview. We do not want the main respondent to feel that because one interview
has already been carried out in their home, their interview is thus less important. Nor do we want the
main respondent to be put off by the fact that the “shorter” interview lasted a long time. Clearly, if the
respondent insists on doing the 11-15 child interview before the adult interview you should fit in with
their wishes, but you should try to avoid this situation.
The only exception to interviewing the adult interview before the 11-15 child interview is where the
main respondent seems happy to do the interview but makes a firm appointment to do the interview at
a later date. If the selected 11-15 year old child respondent is available and willing to do the interview
on your current visit it is all right to carry out the child interview there and then and to return to do the
adult interview and the adult interview by proxy at a later visit.
It is important that we conduct both the adult interview and 11-15 child interview as the child
interview only collects a small amount of household information at the beginning of the interview.
This is the minimum amount of information required to use the interview. Ideally we also need to use
the classification information from the adult interview in the analysis of the 11-15 child interviews.

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8.5

Administration of the child interview on the fresh sample survey

Child aged 5 – 10
You must complete the child screening, selection and final outcome page of the contact sheet as
instructed. If you achieve a final outcome for the child by proxy interview, ensure the outcome is
circled in the correct column on page 10 of the contact sheet (Parent Interview about the child aged 510 – Final Outcome – screen 8).
You must remember that each serial number MUST have an electronically reported final screening
and/or outcome for its screen code 8. So even if you do not need to attempt an interview with the
parent of a child aged 5-10 years, you must still do an electronic report e.g. if no eligible 5 – 10yr old in
household, you would need to report an outcome 81. The ONLY interim outcome code for the child
screening is 82 – these should be treated in the same way and be followed by a final outcome once
achieved.
Child aged of 11-15
You must complete the child screening, selection, parental permission and final outcome page of the
contact sheet as instructed. If you achieve a final outcome for the child interview, ensure the outcome
is circled in the correct column on page 10 of the contact sheet (11-15 Child Interview – Final
Outcome – screen 9).
You must remember that each serial number MUST have an electronically reported final screening
and/or outcome for its screen code 9. So even if you do not need to attempt an interview with a child
aged 11-15 years, you must still do an electronic report e.g. if no eligible 11 – 15yr old in household,
you would need to report an outcome 81. The ONLY interim outcome code for the child screening is
82 – these should be treated in the same way and be followed by a final outcome once achieved.

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9.

ADDRESS CONTACT SHEET – LONGITUDINAL SURVEY

The longitudinal contact sheet differs substantially from the fresh sample contact sheet. In this section,
the key differences are outlined, together with an overview of the various different screening and
interviewing processes.
The longitudinal contact sheet will only contain sections that are required for the address. If the
address does not require a 5-10 proxy longitudinal, or an 11-15 longitudinal interview to be conducted,
then these sections will not appear in the contact sheet.

9.1

Longitudinal contact sheet – core section (yellow)
Address Details and calls record (page 1)
 Name and address: The first page of the contact sheet provides you with the named
respondent‟s address, including the full name of the adult respondent to interview, date of their
last interview, respondent age band and gender.
In some cases you may not have a „name‟ for the longitudinal respondent (these were
respondents that agreed to be re-contacted but failed to provide a name at the original
interview). At these addresses, you should identify the person interviewed in the 2011/12
survey by the information provided on the contact sheet ie. date of interview, age band and sex.
If there is any doubt about who to interview, then do not complete the interview (note this as
„code 10‟ in the final outcomes and make note of this on the notes page of your contact sheet).
 Alternative contact details: If you are unable to contact the respondent using the address
details provided, you may use the details in this box to try and trace them. There are not always
alternative contact details provided - these were only taken during the first interview if the
respondent mentioned that they were likely to move address at some point in the near future.
 Serial Number: there are several components here:


Area code – 4 digits



Serial number - 7 digits



Check number - 2 digits



Screen number – always 1 for the main adult longitudinal interview

All of these need to be keyed into your CAPI machine at the start of the interview..
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 Police Station Box: Just under the selection box there is a box for the original interviewer to
write the name of the police station they registered at before starting the assignment. If the
contact sheet is reissued at a later stage in fieldwork, this information will be needed by the
interviewer working on the reissues to pass on to respondents if necessary.
 Telephone number: Wherever possible try to get a telephone number for the respondent as
soon as possible after making contact. Ideally you should try to get a telephone number at your
first contact and after you have done the person selection. DO NOT WAIT UNTIL after you
have actually conducted an interview to get a number, if at all possible. You may get a landline
number or a mobile number.
 Interviewer Details: On the front page of the ACS you should also write in your name and
interviewer code, if this is not already printed onto the form. If you are doing a reissue
assignment you should record these details on page 12 of the contact sheet.
 Movers: If the respondent has moved and no new address has been obtained OR an address
has been obtained but it‟s outside of your assignment area, then you should indicate this in the
relevant box in the middle of the front page of the contact sheet.
 Calls Record: Please record all contacts or attempts to contact the address in the calls record
box. If you run out of space, there are additional boxes to make note of calls at the back of the
contact sheet.
 Child surveys guide: The bottom of the front page contains several boxes indicating what
should be done regarding child interviews at the address. The names of any children to be
interviewed at the address will be printed in the relevant boxes and a note whether you need to
check whether the child/youth has moved to the next age group (if „yes‟ is noted in this box,
you will need to report a final outcome for the relevant screen code). There is also a box to
advise whether you need to report an outcome for the household interview (it will state „yes‟ in
the box - this will need to be done in all households with at least one longitudinal child).
Establishing whether the named respondent is resident at the address (page 2)
This section contains a step-by-step guide to establishing whether the named adult respondent is
still a resident at the address. The section provides guidance of what to do if they have moved, if

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the address is now vacant, if it has been demolished, or if the respondent has died since the last
interview. If the respondent has moved, or the address is now empty, there is guidance on
attempting to establish a follow-up address for the respondent. If the follow-up address is within
the area of your assignment, you should attempt to interview them.
Introducing the survey (page 5)
A suggested doorstep introduction is included in section 3 (top of page 5). This reminds the
respondent that they took part in the survey last year, and mentions the advance letter that they will
have received. Please show the respondent a copy of the advance letter if necessary, and mention
the £5 high-street voucher.
At the bottom of page 5 (section 4e) there is a reminder about what to do in the event of a child
interview being required, and direction to the relevant sections of the contact sheet.
Final outcome codes (page 6)
On page 6 of the longitudinal contact sheet you must record the Final Outcome Code for the
address. Remember you must report a Final Outcome Code for each of the addresses that have
been issued to you – whether or not you have actually achieved an interview. Please ensure you
circle the correct outcome in the correct column. The final outcomes for addresses must be circled
in the column „Adult Interview – Final Outcome – Screen 1‟.
 Deadwood outcomes: There are very few instances where a deadwood code will be used for
longitudinal addresses. However, two new deadwood codes have been added to the final
outcomes. They are:
-

7 – named respondent has died

-

80 – named respondent has moved from England (only people resident in England are
eligible for the survey)

 Movers: There is a new section of outcomes, for respondents who have moved:
-

91 - INTERIM – Respondent has moved; trying to find respondent‟s new address

-

92 - MOVED– Respondent has moved and follow-up address not known or not obtained

-

95 - INTERIM – New address for respondent obtained in assignment area

-

93 - Moved – New address for respondent obtained but outside of assignment area

-

94 - Moved – Respondent moved to armed forces or other institution where access needs
to be negotiated

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If you are unsure whether or not to follow-up a respondent who has moved from the original
address, please check with the Manchester office.
 No contact: These codes are the same as they have been in previous years of the survey, and as
they remain in the fresh sample contact sheet.
 Refusal: These codes are the same as in previous years, and as they remain in the fresh sample
contact sheet.
 Other unproductive: These codes are the same as in previous years, and as they remain in the
fresh sample contact sheet.
Reason for refusal (page 7)
The reasons for refusal are the same as those included on the fresh sample contact sheet.
Screening for proxy interview with parent/guardian of child aged 5 (page 8)
In this section of the contact sheet you will screen for a 5 year old in ALL longitudinal households
(exclude any 5-10 year olds named on the front of the contact sheet). If a 5 year old is identified, and
the main longitudinal interview is with the parent or guardian of this child, then a 5-10 proxy interview
should be conducted about the child. If there is more than one 5 year old in the household, then a
selection is made using the next birthday selection method. Ask which child has the next birthday, and
they will be the selected 5-10 proxy interview subject to ask the adult about.
The final outcomes for the interview with a parent/guardian about a 5 year old match the final
outcomes included in the fresh sample contact sheet for child interviews.
9.2

Longitudinal contact sheet – child sections (green / blue pages)

Child aged 5-10 interview (with parent) (section 9) - green
This section is where 5-10 proxy interviews that were conducted last time, are followed up. If you have
a name of a 5-10 year old listed at the top of section 9, you should attempt an interview with the parent or
guardian about this 5-10 year old.

The start of this section indicates the different screen numbers that

can be used for these interviews. At the bottom the front page of this section are the details of the 510 proxy interview – name of the 5-10 year old child, the child‟s age at last interview, the sex of the
child and the date of last interview with the parent.

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This section of the contact sheet maps out the various contact and follow-up procedures that could
occur in attempting to gain the 5-10 proxy longitudinal interview. The process is as follows:
 Establish whether the child is still aged 5-10 and is still resident in the household
 If the child is still aged 5-10, and is still resident in the household, as well as the adult
respondent who you interviewed last time, conduct the 5-10 proxy interview using screen 6.
 If the parent or guardian of the 5-10 year old is no longer resident in the household, you should
attempt to do the 5-10 proxy interview with another parent/guardian living in the household.
In these cases you should also do the short household interview with the parent/guardian using
screen 3 and complete section 13 of the contact sheet to indicate that you have done so.
 If the child has moved out of the household, attempt to obtain a follow-up address, and pursue
the interview if the new address is within your assignment area, coding interim code 95. Once
the 5-10 year old has been located, establish if they are still aged 5-10 (if they are older, follow
the process above regarding pursuing 11/12 year old interviews), identify a parent/guardian at
this new address who is willing to take part, and conduct the 5-10 proxy interview with them
using screen 6. In this situation, a short household interview will also be conducted with this
adult to gain household information about the address that would usually be gathered in the
main adult interview. Conduct the household interview using screen 3 and complete section
13 of the contact sheet to indicate that you have done so.
 If the child is now aged 11 or 12, obtain parental permission from the parent/guardian at
section P2, and seek to conduct a new 11 year old interview using screen 4. If the main
longitudinal adult respondent (parent of the 11-12 year old) no longer lives in the same
household as 11-12 year old respondent, you will also be required to conduct a short household
interview with the parent/guardian who provides parental permission, to gather some key
household information that would usually be gained from the main adult interview. You should
conduct the household interview using screen 3 and complete section 13 of the contact sheet to
indicate that you have done so.
Please note that you should only conduct a 5-10 proxy interview, a household interview or seek
permission from a different adult to the main adult respondent, in situations where the main adult
respondent and the 5-10 year old no longer live at the same address. Do not seek permission from

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another adult in the household in situations where the main adult respondent has refused to participate,
or is unavailable during your assignment period.
If a household interview has already been conducted for the 11-15 interview, and the 5-10 year old is in
the same household as the 11-15 year old, then you won‟t need to conduct another household
interview.
Final outcomes for 5-10 proxy interview and 11/12 year-old interview (section 10)
Always record a final outcome for this section of the contact sheet. In some situations, you may be
required to enter two final outcomes here (for screen 6 – the regular child proxy longitudinal interview,
and for screen 4, the new 11/12 year old interview).
Many of the final outcomes in the 5-10 section are the same as the adult outcomes, with the following
exceptions:
 No deadwood codes
 There is no code 94 in the movers section (respondent moved to armed forces or other
institution).
 There is no code 16 in the no contact section (no contact with anyone at address)
There are also the following differences to the child-specific outcome codes (usually 81-84), for the
longitudinal contact sheet:
 No code 81 (No Child/Youth at address OR Main screen 0 interview NOT with
parent/guardian of 5-10 Proxy Child (Screen 8 only))
 New code 85 added – Child is still eligible for 5-10 survey (screen 4 only). This should only be
coded when you have been asked to check whether the respondent is now aged 11 (as they
were 9 or 10 at the last interview – see front page of contact sheet).
 New code 86 added – Child is now aged 11 or 12, attempting screen 4 interview (screen 6 only).
Summary of 5-10 longitudinal interview
To summarise the 5-10 proxy interview contact sheet section, and the processes it describes:
 If you have a name of a 5-10 year old listed in section 9, you should attempt an interview with
the parent or guardian about this 5-10 year old.
 If the 5-10 year old is now aged 11 or over, you will need to ask parental permission to do the
interview directly with the „new‟ 11-15 year old. You will do this interview using screen 4 and
report outcome 86 for screen 6.

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 If the named 5-10 year old no longer lives in the same household as their parent/guardian
named on page 1 of this contact sheet, then you must attempt to complete this interview with
another parent/guardian living in the same household as the named child. You must also
complete a household interview with this parent/guardian (see section 13).
Child aged 11-15 interview (section 11) – blue sheets
This section is where 11-15 interviews that were conducted last time, are followed up. If you have an
11-15 year old listed at the top of this section, you should attempt an interview with this child. The
start of this section indicates the different screen numbers that can be used for these interviews. At the
bottom of the front page of this section are the details of the 11-15 interview and respondent – name
of the 11-15 year old child, the child‟s age at last interview, the sex of the child and the date of last
interview, and the name of the parent who gave permission to interview the child last time.
This section of the contact sheet maps out the various contact and follow-up procedures that could
occur in attempting to gain the 11-15 longitudinal interview. A summary of the process is as follows:
 Establish whether the child is still aged 11-15 and is still resident in the household
 If they are still aged 11-15, and still resident in the household, seek parental permission at Y4
and attempt to conduct an 11-15 interview using screen 7.
 If the main adult longitudinal respondent no longer lives in the household, seek to identify a
parent/guardian in the household who can provide parental permission at Y3. Obtain parental
permission at Y4 and conduct a short household interview with this adult using screen 3.
 If the child is now aged 16 or over, obtain parental permission at Y4 and attempt to conduct a
new 16/17 year old interview with the child, using screen 2.
 If the child no longer lives in the household, attempt to obtain a follow-up address for the
child, and attempt to complete the interview at this address. If you are able to locate the 11-15
year old, you will need to identify an adult in the new household who is able to grant parental
permission and conduct a short household interview. Record their parental permission at Y4
conduct the household interview using screen 3.

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Please note that you should only conduct a household interview or seek permission from a different
adult to the main adult respondent, in situations where the main adult respondent and the 11-15
year old no longer live at the same address. Do not seek permission from another adult in the
household in situations where the main adult respondent has refused to participate, or is unavailable
during your assignment period.
If a household interview has already been conducted for the 5-10 proxy interview, and the 11-15 year
old is in the same household as the 5-10 year old, then you won‟t need to conduct another household
interview.
Final outcomes for 11-15 interview and new 16/17 year-old interview (section 12)
The outcomes in this section are the same as for the 5-10 proxy interview. You will need to code a
final outcome for every longitudinal address where this section is included. In some instances you may
be required to enter two final outcomes for the 11-15 survey (for screen 7, the 11-15 longitudinal
interview, and screen 2, the new 16/17 year old interview).
Household interview (section 13)
This short section allows you to confirm whether or not you have completed a household interview,
and provides instruction for which outcomes to code for screen 3. Please record the full details of the
respondent and address of the household interview. For all contact sheets with a child interview, you
will need to report an outcome for a screen 3 (outcome 51 if a household interview has been completed
or 87 if it was not necessary to do the household interview)
Notes page (section 14)
If you do not manage to get an interview, we want as much information as possible about why.
Therefore, if you get a refusal, please also give as much information as possible on reasons for refusal
on the Notes page of the ACS, as this is extremely useful for those working on re-issues. If you are
working on a re-issued address that you really think should not have been re-issued and you think it
would be inappropriate to return, call your Field Coordinator to discuss it.
Please also enter further details of the reason for other types of non-response, such as non-contact. For
example, if you are unable to get an interview because the selected respondent is away in hospital or on
business, enter the date they are expected to return. We may re-issue a certain number of unproductive
addresses, and therefore it is important that the interviewer who is sent back to these addresses has as
much information as possible about what happened when you made contact.

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10.

QUESTIONNAIRE

10.1

Getting the questionnaire

The questionnaire should be available after 7pm on Thursday 5th April. The questionnaire for the first
month of fieldwork is called TP12APR.
If you have problems getting the questionnaire, wait 10 minutes and try again - try this a couple of
times. Standard instructions on using CAPI are contained in you Interviewer Manual. If problems
persist, please call the CAPI Helpline.
10.2

Practice Interviews

It is vital that you conduct at least one practice interview on each screen number before beginning your
assignment – taking note of the questionnaire instructions below.
To do the practice interviews, you can enter the serial numbers and check digits from any of your
contact sheets, however make sure you code that you are completing a practice interview, not a real
one.
10.3

Conducting the Interview

The adult questionnaire should take on average 45 minutes to complete (+ additional 10 to 15 minutes
for the 5-10 interview by proxy) and the 11-15 child interview should take approximately 25 minutes,
however as usual the timings will depend on the answers given and the respondent.
It is crucial that the correct serial number, check sum and screen number is entered into the
questionnaire at the beginning of the interview.
Once you have entered the serial number and screen number the sampled address/named respondent
will appear in the questionnaire. If the address is incorrect you must go back and change the serial
number and/or screen number.

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The relationship you build up with the respondent and the manner in which you conduct the interview
will be crucial to the quality of data we get back.
Through much of the interview you will be instructed to show your screen, show a showcard, or
read out response lists to the respondent. It is important that these instructions in the questionnaire
are adhered to. The show screen and showcard instructions will generally appear above the question
text. The questionnaire includes some very long response lists (eg. list of arts participation and arts
attendance activities) – for those questions which are showscreen, please ensure that you scroll down
the full response list so the respondent can consider all responses.
Some people you speak to may have trouble reading, and so in these instances, please read out the
show screen or showcard lists to them.
In your workpack you will have a pack of A5 showcards which cover the adult and child interviews.
The adult showcards are on white card, the 5-10 proxy showcards are on blue and the 11-15 showcards
are yellow. In addition to these you will need to use the A4 green showcards for the adult survey and
the yellow sports prompt cards for the 11-15 interview.
Throughout the adult and child questionnaires some of the „other specify‟ responses have been split
into 3 separate responses, allowing you to type in up to 3 „Other‟ answers on 3 separate screens. Please
note that you should never type more than 1 response per screen (examples of this are in sports
frequency questions in the interview).
There is no geographic restriction on where the respondent could have taken part in an activity.
10.4

Overview of the Adult Questionnaire

Below is an outline of the sections that are covered in the questionnaire.
The adult questionnaire contains two different versions, a fresh sample interview (screen 0) and a
longitudinal interview with named sample (screen 1). Furthermore, this interview may also be
completed using screen 2 if a new longitudinal 16 year old is present, i.e. a child previously interviewed
on the 11-15 interview last year that has since turned 16+ and thus is now eligible for the adult
interview. These screen 2 interviews will be conducted using the fresh sample version of the adult
survey. Furthermore, the fresh sample adult surveys (screen 0 and 2) contains two different rotations
(Sample A1 and Sample B1). This will determine which questions the respondent is asked. As a result
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of these variations in interview and type and the inclusion of rotations, a number of the
sections/questions outlined below will vary depending on which survey or sample group the
respondent falls into. It should be noted at this point however that the main bulk of the adult
interviews are essentially the same, with some minor differences between the various versions,
explained in further detail below. All questions that appear in both the longitudinal and fresh sample
interviews should be asked in exactly the same way, regardless of interview type.

 Household (Asked of all respondents – Screen 0, 1, & 2)
Questions about household members i.e. names, sex, ages, relationship to respondent. This section
also includes a question asking the respondent their month of birth, and for respondents aged 16 to
19, asking which school year they are currently in (if at all). There are a couple of minor differences
in the longitudinal questionnaire (screen 1), such as an age check question and removal of the
month of birth and school year questions. There are also a couple of new questions for new fresh
sample respondents (screen 0) investigating how long the respondent has lived in England.
 Socialisation Questions (Asked of fresh sample respondents only – Screen 0 and 2)
The „Socialisation‟ questions are asked of all fresh sample respondents and question them about the
various activities they did when they were aged 11-15 in addition to the frequency of these
activities.
 Screeners and Frequency (Asked of all respondents unless specified – Screen 0, 1 or 2)
This section is where we establish what activities respondents have taken part in over the last twelve
months. DCMS has a wide range of activities they want to measure and these activities have been
grouped together to form a number of “show screen” questions. The activities are grouped as
follows: arts participation; arts visits; visiting libraries; attending archives; sites of historic interest;
museums and galleries and sports/physical recreation. For some of the activities questions (such as
arts participation), it is important that you scroll down the lists of activities as they appear on both
sides of the screen.
There is no geographic restriction on where the respondent could have taken part in an activity.
For all activities except sport, respondents are asked whether they participated in the activity or
attended the event/place in the last twelve months. There are no exclusions at this. Of the things
the respondent has done we ask whether they did it in their own-time, for paid work, for academic
study, as part of voluntary work or for some other reason.

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If they have done an activity in their own time and/or for the purposes of voluntary work they are
asked how often they have done the activity in their own time, or as voluntary work, and reminded
not to include times when they may have done it as part of their paid work, academic study or
as part of a school organised activity (except for heritage as academic study and school
organised activities should be included in follow up questions). If the respondent is unsure whether
or not to include an activity - for example, they get paid on a casual basis to play in a band, but
don‟t know if they should count this as paid work or not - please show them the definitions card
which offers definitions of „own time‟, „paid work‟, „academic study‟, „school organised activities‟
and „voluntary work‟.

The screener and frequency questions for arts, heritage and museums and galleries have some
additional follow-up questions.
 Arts Attendance – If the respondent selects „other live music event‟ they are asked further
details about the type of music and the venue the event was held in.
 Museums and Galleries – This section includes a question asking respondents where they
have visited a museum or gallery over the last 12 months – either in England, other
countries within Britain, or abroad.
 Heritage - This section includes a question asking respondents where they have visited a
heritage site in the past 12 months – either in England, other countries within Britain, or
abroad. In addition to this, there is a question asking whether or not the respondent has
been on any long or short holiday breaks, either in Britain or abroad, in the last 12 months
as well as questions exploring whether visiting a heritage site has simulated any further
heritage involvement and also, enquiring if the respondent is a member of any heritage
organisations. There is also a question asking whether or not the respondent has taken part
in an event involving historic re-enactment in the last 12 months as well as a similar
question on metal detecting. A definition of historic re-enactment has been provided in the
question text to increase the clarity of this question; however it was not felt that this was
needed in the case of metal detecting.
For the sports/physical recreation questions, respondents will be asked if they have done such
activities in the last 4 weeks, and how many days in the last four weeks they have done it. We have
added a calendar so that you can show the respondent what period is covered in the last 4 weeks.
We have also added guidance at these questions as follows:
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If the respondent says „every day‟, input 28 days
Every weekday = 20 days
Every other day = 14 days
Every day at the weekend = 8 days
For the sports activities, respondents are asked to state (unprompted) what sports they have done,
this question is then asked as a prompted (show card) question. The code list for this question
comprises of 62 sports. It will appear in alphabetical order on your screen, making it easier to code,
for example, if a person says they played badminton, you‟ll know to look near the top of the code
list! For the prompted question (SCSPMB1) you will need to show the respondent GREEN
SHOWCARD 1. This shows the list of sports in the order they have been shown in previous
surveys. This is not alphabetical.
Despite the long sports code list, respondents could well mention sports that aren‟t listed. We have
added 3 separate „other specify‟ codes at the sports activities questions. Please enter no more than
one sport at each „other specify‟ option.
The screener and frequency questions for sports also have some additional follow up questions. Firstly,
the interview asks if the respondent is a member of a club, particularly so that they can participate in
any sports or recreational physical activities, and also the type of club which they are a member of. The
interview then progresses to ask if the respondent has been involved in any organised sporting activity,
such as tuition or organised competition, before asking if the respondent has used a Wii Fit or similar
device in the last 12 months. There are also a few questions on swimming and cycling proficiency,
which ask the respondent about their ability to swim and cycle, and their confidence at swimming or
cycling in different settings. For all longitudinal respondents (screen number 1), there is a short
question asking respondent to rate their general sporting skills against people of their own age and
gender.
Please see Appendix 1 for further definitions of the activities listed at SCAAN (Arts Attendance
Activities) and SCARTP21 (Arts Participation). Appendix 1 also provides some extra guidance
about WalkRec and CycleRec – where the respondent is asked to say how many days they have
walked/cycled in the last month for health or recreation (excluding just for getting from place to
place).

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 Details of Participation (Asked of all respondents unless specified – Screen 0, 1 or 2)
Respondents will be asked some follow up questions about one randomly selected activity they
have done in each of the following sectors - arts participation; arts visits; visiting libraries; museums
and galleries, and sports/physical recreation. For sites of historic interest, respondents will be
asked follow up questions about the last place they visited. Respondents will be asked to think
back to the last time they did the activity.
The respondent is asked how much they enjoyed the selected activity, how likely is it that they‟ll do
the activity again and whether they have recommended it to family or friends. Obviously if
respondents haven‟t done any of the activities listed, they won‟t be asked any follow up questions
about it.
For libraries, there are questions on the respondents satisfaction with the service provided during
their last visit.
There is also a single question in the heritage details of participation section, asking whether or not
the respondent paid any entrance fees to visit a heritage site. This includes compulsory and
voluntary donations. The question follows directly from the question asking which type of heritage
site they last visited.
 Barriers to Participation (Asked of fresh sample respondents only – Screen 0 and 2)
The section is asked for each sector (arts participation; arts visits; visiting libraries; sites of historic
interest; museums and galleries, and sports/physical recreation) that the respondent has not
participated in during the last 12 months.
For each sector it is established whether they have ever participated at any point in the past, or
whether they have never participated. If they have ever done the activity, a question is asked to
establish how frequently they did the activity in the past.
For longitudinal respondents (screen 1) who have participated in sport or physical recreation
activities in the last 12 months, there is a set of questions asking how confident the respondent
would be to still take part in sport when other things get in the way.

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 Arts attitudinal questions (Asked half sample of new fresh sample respondents only –
Sample A1, Screen 0)
One in two (SampleA1) fresh sample respondents (screen 0) will receive a set of attitudinal
questions about the arts. If these questions are asked in the interview the respondent will be asked
whether they agree or disagree with five statements about the arts. These questions follow the arts
questions in the „Details of Participation‟ section or in the „Barriers to Participation‟ section
depending on whether the respondent has participated in the arts in the last 12 months.
 Heritage attitudinal questions (Asked half sample of new fresh sample respondents
only – Sample A1, Screen 0)
Those fresh sample respondents (screen 0) that are asked the arts attitudinal questions (Sample A1
only) are also asked a set of heritage attitudinal questions. During this section it is important that
SHOWCARD A is used when prompted and the respondent answers using a number from the
card. This will hopefully minimise the chances of the respondent providing a socially desirable
response to the statement „it is important to me that heritage buildings and places are well looked
after‟. These questions follow the heritage questions in the „Details of Participation‟ section or in
the „Barriers to Participation‟ section depending on whether the respondent has participated in the
last 12 months. This rule also holds true for a question asking the respondent whether or not they
live in a historic building or area.
 Life events (Asked of longitudinal respondents only – Screen 1)
The short Life Events section asks if the respondent has experienced any general life stage events in
the last 12 months, from a set of two long list responses. This requires use of SHOWCARD B.
This section is asked of longitudinal respondents only, as it feeds into questions regarding change in
participation (below).
 Changes to participation (Asked of longitudinal respondents only – Screen 1)
This section addresses why respondents have either increased or decreased their participation in the
various DCMS sectors, exploring whether or not the numerous different life-stage events
mentioned in the life events section (if any) and other reasons are accountable for causing an
increase or decrease in activity. Like earlier sections of the questionnaire, questions on change are
subdivided into each of the DCMS sectors; arts participation; arts attendance; visiting libraries;
visiting archives; visiting museums or galleries; visiting heritage sites; and finally sports participation.

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Depending on whether or not the respondent has either increased or decreased their involvement
in each sector, based on responses provided at the screeners and frequency sections in this year and
in the previous year, respondents are provided with a question about why they are doing more, or
less of each activity, combining both the life-stage events selected earlier, and a set of other
potential reasons for participation changing (specific to each sector) to try to establish why the
respondent has either increased or decreased their involvement. If the level of activity is unchanged
or does not breach a new threshold denoting activity level, then no questions are asked in this
section.
Any change in participation will be indicated on screen by some introductory text prior to the
more/less questions, summarising the change between last year‟s answers, and this years. If the
respondent doesn‟t feel that their participation has changed since they were last interviewed (despite
their answers indicating that a change took place), then you should code “NULL” at these
questions.
 Factors affecting participation (Asked of longitudinal respondents only – Screen 1)
The longitudinal interview only (screen 1) then proceeds with a section on factors affecting
participation, with questions in this section being asked of all longitudinal respondents, regardless
of whether or not they have participated in any of the DCMS sectors. The section commences with
a couple of questions, establishing the extent to which the respondents‟ physical health or physical
pain has interfered with their normal daily activities. These questions both require the use of
SHOWCARD D.
These questions are then followed by a set of questions asking to what extent the respondent would
feel a real loss if they were forced to give up participation in each of the DCMS sectors, and also
how confident and at ease they would feel in each of the DCMS sector environments. These two
sets of questions both require the use of SHOWCARD E. This precedes a group of opinion
statements, drawing on the respondents‟ views about different types of activity, with these reliant
on the use of SHOWCARD F. This section concludes by asking respondents about their family
members‟ (self-defined) and friends‟ level of participation in each of the DCMS sectors, with
SHOWCARD G required for these two sets of statements. It is worth noting that the options at
this section „all/most,‟ „some,‟ or „none‟ will vary from respondent to respondent. For example, if
the respondent only classifies themselves as having one friend and this friend does participate in the
activity in question, then this would be coded into „all/most‟. If a respondent has 7 friends, and
they believe that 5-7 of these friends participate in the named activity, then this would also be

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classed into „all/most‟. If however, the respondent has 1-4 friends participating in the named
activity, then „some‟ would be coded, and if none of the friends participate in the named activity,
then „none‟ would be coded.
 Internet Use (Asked of all respondents – Screen 0, 1 or 2)
This section is about using the internet to look at websites in relation to the areas of activity
covered in this survey - arts participation; arts visits; visiting libraries; visiting archives; sites of
historic interest; museums and galleries, and sports/physical recreation. Also included in this
section are two questions regarding how the respondent accesses the internet, and a question asking
the respondent if they have an email address that they access at least once a month. The internet
use section culminates on questions relating to usage of social networks, more specifically, which
social networks the respondent uses, how often they access social networks, and finally, to establish
if they use social networks in any way that can be linked to any of the areas of activity covered in
the survey.

 Involvement in groups (Asked of fresh sample respondents only – Screen 0 and 2)
The section begins by questioning respondents‟ involvement in groups, clubs and organisations
before asking respondents to categorise the groups that they are involved in into a list of 12
possible options (including „Other Group‟).
 Volunteering (Asked of all respondents – Screen 0, 1 or 2)
The section also addresses respondents‟ involvement in voluntary work, querying the type and
amount of voluntary work undertaken (if any).
 Charitable giving (Asked of all respondents unless specified – Screen 0, 1 or 2)
The first questions in this section are asked of all respondents, and seek to establish whether the
respondent has given money to charity by any means in the last 12 months. For those that have
given money to charity in any of the ways listed, some follow-up questions are asked regarding
giving to DCMS‟s sectors – the arts, heritage, museum and galleries, and sporting sectors.
For all fresh sample respondents (screen 0 or 2) who have given to any of the DCMS sectors in the
last 12 months, some further follow-ups are asked to establish how much money they have given to
each. Finally, some attitudinal questions on giving to DCMS sectors are asked. These attitudinal
questions are asked only of fresh sample respondents (screen 0 or 2) who fall into sample A1.

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Some points to note about the questions on charitable giving:
GIVETY: This question contains a long list of the different types of methods people may use to
give money to charity. Please show the respondent the screen at this question. The answer list will
be randomised, so items will appear in different places every time. Please note that this question
only asks about giving money, not the giving or lending of any other commodities, or time.
COLLECT: This question asks about voluntary donations made into a collection box when
visiting attractions, if they haven‟t been mentioned at GIVETY. This type of giving only refers to
voluntary donations made into the type of collection boxes often found at free attractions such as
museums, galleries or heritage sites, and doesn‟t include any mandatory entrance fees. This question
is asked to all respondents who have visited an arts attendance event, with the exception of the
cinema.
GIVEFRQ: In this question, the respondent is asked how frequently they have given money to
charity in the last 12 months. This includes all types of giving to charity, and an approximate
frequency will suffice if the respondent finds it difficult to give an exact answer. This question is
asked if respondents selected any of the different options when asked about the methods they use
to give to charity.
ORGTYPE: This question asks which sectors the respondent has given to in the last 12 months.
The question contains a long answer list of randomised response codes, and is a showscreen
question. Ensure that the list is read all the way through as amongst the response codes are each of
the DCMS sectors, for which specific follow-ups are asked. This question once again is dependent
on whether or not the respondents selected any of the different option when asked about the
methods they use to give to charity.
AMTHER/AMTMUS/AMTARTS/AMTSPORT/AMTLIB (Fresh sample – screen 0 or 2
only: These questions follow-up those who selected any of the DCMS sectors at ORGTYPE,
asking approximately how much money the respondent has given to charity in each of these sectors
in the last 12 months. For each question, read the response list from the start with a slight pause
after each option, and stop reading when the respondent says “yes”.
GIVEGEN (Fresh sample – screen 0 or 2 only): This question asks how much money the
respondent has given to other charitable organisations, aside from DCMS sectors, in the last 12

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months. If the respondent has given to DCMS sectors, the text of the question will appear slightly
differently to if they haven‟t given to DCMS sectors.
GIVESECT (Fresh sample – screen 0 or 2 only): This question asks whether the respondent
thinks they will give more, less or the same amounts of money in the next 12 months as they did in
the last 12 months, to charities in the arts, culture and sporting sectors. GIVEMORE and
GIVELESS ask for reasons why the respondent thinks they will either give more or less money to
these sectors in the last 12 months. These are open-ended questions so you will be required to
record verbatims here.
SECTACT (Fresh sample – screen 0 or 2 – sample A1 only): This question explores the
respondents‟ attitudes towards charitable giving in DCMS sectors. This relies on the use of
SHOWCARD H and requires respondents to state how strongly they agree or disagree with a series
of attitudinal statements.
GIVEENC (Fresh sample – screen 0 or 2 – sample A1 only): This question requires the respondent
to rate to what extent a series of different factors would encourage them to donate more money to
the arts, cultural or sporting sectors. This question necessitates the use of SHOWCARD I.
 Community Cohesion/Belonging (Asked of fresh sample respondents only – Screen 0
and 2)
This section is small, comprising of only three questions. The section includes a question asking
respondents how strongly they feel that they belong to their local area, a question asking
respondents how strongly they feel that they belong to Britain, and a question asking respondents
to what extent they believe that their local area is a place where people from different backgrounds
get on well together. SHOWCARD J is used for the first two questions in this section, and
Showcard K is utilised for the third and final question in this section.
 Public Participation (Asked of fresh sample respondents only – Screen 0 and 2)
This section asks questions about the local area, including questions about whether the respondent
feels they have any influence over the quality and variety of local sporting/cultural facilities and the
quality of the local environment.
After the questions on Public Participation, Sample B1 fresh sample respondents only are asked
questions on local planning decisions. The first question asks whether or not the respondent has

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been involved in any local planning decisions relating to local sporting facilities, cultural facilities or
the quality of the local environment. A definition of the types of activities we mean when we talk
about “involvement in local planning decisions” has been included in the question text to “add if
necessary” to provide clarity. Furthermore, sample B1 fresh sample respondents are also asked
what they would do if they wanted to get something done about these issues, with the opportunity
for an „other specify‟ open question if required. This is followed by a question which requires
respondents to categorise their level of planning decision involvement based on a series of
statements. This question requires SHIOWCARD L. If respondents have been involved in any
planning decisions, they are then asked the follow up question, which asks whether this involved a
heritage site or building. The third and final question asks respondents what things are most
important to their local area. The respondent is asked to select up to 3 things from showcard M,
however, they do not necessarily have to use these things, or even have them in their area, to select
them from the list.
 Olympics (Asked of all respondents unless specified – Screen 0, 1 or 2)
There are 4 areas covered in the Olympics section:
 The first question asks the respondent to select up to 3 things that makes them most proud
of Britain (PRIDE).
 Attitudes towards London hosting 2012 (Asked of fresh sample respondents only – Screen
0 and 2) This question asks whether the respondent is for or against London hosting the
2012 games. If the respondent is strongly against or strongly in favour of the Games, we
ask why they feel this way.
 For those longitudinal respondents (screen 1 only) who have changed their views regarding
this issue on the previous year, a question asking why their view has changed is asked. Like
with the strongly supportive and strongly against follow up questions asked in the fresh
sample survey, two separate questions are provided depending on whether the respondent
has adopted either a more supportive or less supportive stance on London hosting the 2012
Olympic or Paralympic Games. If the longitudinal respondent has not changed their view
since the previous year, then no „change‟ question is asked.
 Engagement with London 2012: These questions ask how the respondent intends to follow
or get involved with the Olympics. The second of these two questions necessitates the use
of SHOWCARD N.
 Whether the Olympics has motivated respondents to increase their participation in sport,
culture and volunteering - those respondents who have participated in culture, sport or any
kind of volunteering in the last 12 months are also asked whether London winning the

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games has motivated them to do more activity such as this. If it has motivated them to do
more sport or volunteering, we ask in what ways. These questions require the use of
SHOWCARD O and Q.
In addition, for those that have not done any sport in the last 12 months we ask whether
London hosting the Olympics has made them more interested in sport, and if so, in what
ways. This question relies on the use of SHOWCARD P.
 Broadcasting (Asked of all respondents unless specified – Screen 0, 1 or 2)
This section contains questions about TV and radio ownership, and newspaper readership.
 Demographics (Asked of all respondents unless specified – Screen 0, 1 or 2)
This is the last section and includes more questions about the respondent and their household.
This comprises standard questioning about: car ownership; internet access; general health;
education; employment; ethnicity; national identity and religion.
There is also a question which aims to collect information about the sexual identity of the
respondent. To try and minimise the number of refusals at this question, please ask the respondent
to read the responses on the showcard and just provide the number of the response which applies
to them.
Longitudinal respondents (screen number 1) are asked all demographic questions with the exception of
sexual identity and whether or not English is their first language.

10.5

Overview of the Household Questionnaire (Screen number 3)

In situations where the child respondent no longer lives in the same household as the named adult
respondent from the previous year, you will also be required to complete a short household interview,
which draws on some of the questions from the main adult interviews. This interview is completed to
ensure that the various household-based factors that may influence a child‟s opportunity to participate
in arts, cultural or sporting activities such as household income, local area, vehicle ownership and NSSEC banding are updated according to a child‟s change in circumstances.
This interview is initiated by the collection of some basic details about the new adult respondent,
including name, relationship to child, gender, age, and marital status to name but a few. As well as these
standard questions on the demographic details of adults in the household, the standard details of

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children in the household questions are also included in the household interview, with the exception of
month born and school year.
With the exception of the question asking if the respondent has an email address, the remaining
questions from the main body of the adult questionnaire‟s (screen 0, 1 and 2) are not included in the
household interview.
The short household interview concludes with a selection of questions from the demographics section
of the main adult interview. This includes questions on the household reference person employment
and income, household tenure, vehicle ownership, phone access, mobile phone access and finally, the
collection of various contact details.

10.6

Overview of the 5-10 child by proxy questionnaire

This questionnaire should directly follow the adult survey.
There are 3 possible screen numbers that the 5-10 child proxy questionnaire can be conducted on,
depending on the circumstances. Fresh sample 5-10 proxy interviews at new addresses, will be
conducted on screen 8. Longitudinal 5-10 proxy interviews, where a child is being followed up from the
previous year, must be conducted using screen number 6. Finally, 5-10 interviews in longitudinal
households where a new 5 year old has been identified must use screen 5 for their interview. With this
in mind, it is therefore possible that in longitudinal households, two 5-10 proxy interviews may be
conducted in any one household, one with a follow up from the previous year (screen 6) and another
with a new 5 year old in the household (screen 5).
The questionnaire asks the parent of the 5-10 year old about the activities the child participates in
outside of school. We will not record anything that they did whilst at school. Activities organised by
the school but done outside the „usual‟ school hours should be included. Activities that the child has
done whilst on holiday should be included.
The introduction to the child by proxy interview is very important. You will need to make it clear to
the parent/guardian that we are collecting information to get accurate data on what children do so that
the government can improve provision and facilities for certain activities. It therefore does not matter
if their child has not been very active – most parents in the pilot seemed to be embarrassed if their
child did not do many of the activities and would therefore try to add in activities that were outside of
the timeframe.
For example, for the questions that ask about the 7 days before the interview, we do not want parents
to add in activities which their child did 8 or 9 days ago. It is very important that we are strict with the
timescales for the last 7 days so that we can get accurate data. You can also remind the parents that
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even if the last 7 days were not a typical week for their child, across the country and across the year, we
will get an average 7 days for children of this age.
The following sections are covered in the questionnaire:
 Household (Asked of all 5-10 proxy respondents unless specified – Screen 5, 6 and 8)
Questions about the household i.e. dwelling units, number of adults and number of children aged
5-10, and the name, sex and age of the 5-10 year old we‟re asking about. These questions are „ask
or record‟. You may already know the answer from the contact sheet or the adult interview. If not
then you will need to ask the respondent. There are some subtle differences on the longitudinal
interview (screen 6) in this section. A name and adult name check question initiates the section in
this case, followed by questions asking about the number of adults and children aged 5-10 in the
household, with the latter two questions also asked of new 5-10 year old respondents (screen 5).
These questions are not included in the fresh sample 5-10 proxy interview (screen 8).

 School and school year
These questions ask the respondent which school their child goes to, and which school year they
are in. If the child does not attend school (eg. not yet started school or is home schooled) this
should be coded at the school name question. The questionnaire includes instructions on how
these questions should be coded if the child is moving between schools or if the interview is taking
place in the summer holidays.
 Lifestage (Asked of longitudinal 5-10 proxy interviews only – Screen 6)
For longitudinal respondents, a set of child-specific lifestage events have been formulated, much
like those found in the adult longitudinal questionnaire. This read out list requires proxy
respondents to identify which, if any, of the life-stage events specified have happened to their child
in the previous 12 months. This section contains just this one question.
 Activities and frequencies (Asked of all 5-10 proxy respondents – Screen 5, 6 and 8)
The questionnaire starts by asking the respondent about things that their child may have done or
places that they may have visited in the last 12 months. The activities asked about are all cultural
activities as sport is asked about later in the questionnaire in its own section.

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For each type of activity (e.g. dance activities), there is a question listing different qualifying
activities, and the respondent is asked to select which of these their child has done in the last 12
months. Generally the questions are all show screen, however the showcards will need to be used
for the libraries and museums questions. For these questions, the showcard or screen must be
shown to the respondent for them to see what we are including (and excluding) in each activity.
For the activity questions, we are including volunteering („or helping with‟) as taking part in each
activity – as DCMS are interested to know whether people have taken part in any volunteering
activities within each of the cultural sectors, so this should not be excluded. If the respondent
needs to know what we mean by volunteering, please show them DEFINITIONS SHOWCARD C
which lists the types of activities we are interested in.
The list of activities we ask about is slightly shorter than for the children aged 11-15, and the
examples of activities included on the showcards are more appropriate for 5-10 year olds. Here is
the list of cultural activities:
Activity Group

Showcard or show screen?

Dance activities

Show screen

Music activities

Show screen

Theatre and drama activities

Show screen

Reading and writing activities

Show screen

Arts, crafts and design

Show screen

Street arts, circus, carnival or festival activities

Show screen

Film and video activities

Show screen

Other Media activities (Radio and computer

Show screen

activities)
Visited a library

Blue showcard P1

Visited a museum

Blue showcard P2

Visited any historic or important modern places,

Show screen

buildings or public spaces
If a parent (particularly those of 5-7 year olds) comments that some of the activities on the cards
are age-inappropriate, explain that we are interviewing about children aged 5-10 and the types of
activities we cover need to be suitable for this wide age range.

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A series of follow-up questions are asked for each activity, if the respondent mentions that their
child has done any of the things listed for each question. The follow-ups come straight after the
initial question about each activity type, and ask how frequently the child has done the activity
outside of school and whether they have done the activity in the last 7 days.
If the child has done more than one of the activities in the last 12 months at a particular question
(i.e. they have done more than one type of dance activity), it‟s important that the respondent thinks
about all of these activities as a whole when answering the frequency questions, as these are asked
about activity types in general, not specific activities within the groups.

The activities are grouped into 3 categories: arts, libraries and museums and heritage, and are
rotated in the questionnaire.
 Questions about sport (Asked of all 5-10 proxy respondents – Screen 5, 6 and 8)
The questionnaire then focuses on what sport the child has done, and starts by asking about the last
4 weeks instead of the last 12 months – this is because, on average, sport is done more frequently
than the cultural activities.
In addition to this, a question has been added to the sports section to ask whether the child has
participated in sport in the last 7 days. This question matches the format of the questions previously
asked about spare time.
The list of sports is shorter than the adult survey and shorter than the 11-15 year old child survey,
although it is still a long list. In case respondents mention sports that aren‟t listed, we have 3
separate „other specify‟ codes at this question. Please enter no more than one sport at each „other
specify‟ option.
As the child aged 5-10 years questionnaire is conducted by their parent or guardian, the
questionnaire does not have to be as simple as the 11-15 year old questionnaire. For this reason,
the sports section will be carried out using a list of sports on one showcard instead of a pack of
sports cards where the sports appear over 3 cards (which will be the case for the 11-15 year old
child survey).

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The respondent will then be asked which sports their child has done for a minimum of 30 minutes
in the last 7 days. If the child has done any sport in the last 7 days, the respondent will be asked
how many days of the last 7 the child spent at least 30 minutes playing sport.
 Competitive sport (Asked of all 5-10 proxy respondents – Screen 5, 6 and 8)
There are two questions regarding participation in competitive sport. Please note that these
questions refer to sports that have been done in the last 12 months, not the last 4 weeks like the
rest of the sports section. As such, these questions are asked of all respondents, not just those who
have done sport in the last 4 weeks.
The questions are split into two categories: competitive sport organised by the school, and
competitive sport done out of school. It is worth noting here that the definitions for “organised by
the school” and “out of school” differ slightly here from the rest of the questionnaire. “Organised
by the school” refers to all activities done during school lessons, but also any extra-curricular
sporting activities organised by the school but participated in outside of regular lessons (e.g. playing
for a school team at weekends, or competing at an after-school club organised by the school).
“Out of school” refers to all other competitive sporting activities that are not organised by the
school.
This section finishes with a question set out to determine which, of all the activities specified in the
arts, cultural and sports screeners section, the child respondent spends the most time doing.
 Swimming and Cycling (Asked of all 5-10 proxy respondents – Screen 5, 6 and 8)
After the competitive sport questions there are a few questions on swimming and cycling
proficiency. Be sure to show the screen to the respondent when asking these questions and allow
them to read the answer codes.

 Olympics (Asked of all 5-10 proxy respondents – Screen 5, 6 and 8)
This section asks respondents a selection of different questions relating to the child‟s involvement
in Olympics-related activities and how they are likely to follow the Olympics. The question asking
whether the child has participated in any Olympic-related activities (OLYMINVCh510) refers only
to activities and events officially linked to The Games, and some examples are provided in the
question text. It is important to emphasise at this stage that where this question refers to “Olympic

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events”, it is not inclusive of specific sports that are included in the Olympics, for example 100m
sprint, long jump or javelin, but is instead referring to organised events that have an official link to
London 2012, such as National School Sports Week, or the School Games.
It is important to note that these response lists should be read out to the respondent. It was found
during the pilot study that if left to read alone, parents did not read all of the options properly,
particularly if they were not interested in the London 2012 Olympic Games.
The final questions explore whether the Olympics has encouraged the child to take part in sport. A
follow up is also asked, to establish in what ways it has encouraged them.

 Demographics (Asked of all 5-10 proxy respondents unless specified – Screen 5, 6 and 8)
This is the last section and includes just a few standard questions about the general health and
ethnicity of the child.
This section asks for the date of birth (screen 5 and 8 only) and full name of the child.
10.7

Overview of the 11-15 questionnaire

The structure of the 11-15 child questionnaire is very similar to the 5-10 proxy questionnaire. A key
difference between this questionnaire and the proxy 5-10 questionnaire is that we want to know about
activities which the respondent did both in school lessons and in their spare time. We are therefore
including activities that have been done at any time – this could be in school including during breaks
and lunchtimes, before or after school on weekdays, at weekends or during the holidays. We are also
including any activities which they did whilst on holiday.
As with the child 5-10 proxy interview, there are 3 possible screens that the 11-15 questionnaire can
take place, depending on the circumstances. Screen 9 interviews must be conducted for fresh sample
11-15 interviews taken from fresh sample. Screen 7 should be utilised for all longitudinal 11-15
interviews, whereby a child is being followed up from the previous year and is still in the 11-15 age
bracket. Third and finally, screen 4 must be used for fresh sample interviews conducted with a new
longitudinal 11 year old, for example, a child interviewed about on the 5-10 proxy in the previous year
that has since turned 11.
The following sections are covered in the questionnaire:
 Household (Asked of all 11-15 child respondents unless specified – Screen 4, 7 and 9)

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Questions about the household i.e. dwelling units, number of adults and number of children aged
11-15 are asked of the new fresh sample respondents only (screen 9).Sex and age of the respondent
are asked on all 11-15 surveys. These questions are „ask or record‟. You may already know the
answer from the contact sheet or the adult interview. If not then you will need to ask the
respondent.
 School and school year (Asked of all 11-15 child respondents– Screen 4, 7 and 9)
These questions ask the respondent which school they go to, and which school year they are in. As
with the 5-10 interview, if the child does not attend school (eg. is home schooled) this should be
coded at the school name question. The questionnaire also includes instructions on how these
questions should be coded if the child is moving between schools or if the interview is taking place
in the summer holidays.
 Lifestage (Asked of longitudinal 11-15 child interviews only – Screen 7)
For longitudinal respondents, a set of child-specific life stage events have been formulated, much
like those found in the adult longitudinal questionnaire. This section of the questionnaire is
structured with two read out list questions, requiring respondents to identify which if any of the
life-stage events specified have happened to them in the previous 12 months.
 Activities, frequencies and satisfaction (Asked of all 11-15 child respondents– Screen 4, 7
and 9)
The questionnaire starts by asking the child about things that they may have done or places that
they may have visited in the last 12 months. The activities asked about are all cultural activities as
sport is asked about later in the questionnaire in its own section.
For each type of activity (e.g. dance activities), there is a question listing different qualifying
activities, and the respondent is asked to select which of these they have done in the last 12 months.
Generally the questions are all show screen, however the showcards will need to be used for the
libraries, archives and museums questions. For these questions, the showcard or screen must be
shown to the respondent for them to see what we are including (and excluding) in each activity.
For the activity questions, we are including volunteering („or helping with‟) as taking part in each
activity – as DCMS are interested to know whether people have taken part in any volunteering
activities within each of the cultural sectors, so this should not be excluded. If the respondent

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needs to know what we mean by volunteering, please show them DEFINITIONS SHOWCARD C
which lists the types of activities we are interested in.
Below is the list of cultural activities we ask about in the 11-15 questionnaire, along with the
associated showcard where applicable:

Activity Group

Showcard or show screen?

Dance activities

Show screen

Music activities

Show screen

Theatre and drama activities

Show screen

Reading and writing activities

Show screen

Arts, crafts and design

Show screen

Street arts, circus, carnival or festival activities

Show screen

Film and video activities

Show screen

Radio activities

Show screen

Computer based activities

Show screen

Visited a library

Yellow showcard C1

Visited an archive

Yellow showcard C2

Visited a museum

Yellow showcard C3

Visited any historic or important modern places,

Show screen

buildings or public spaces
A series of follow-ups are asked for each activity, if the respondent has done any of the things listed
for each question. The follow-ups come straight after the initial question about each activity type,
and ask whether the respondent has done the activity during school lessons, during their spare time
(which includes all time out of school lessons, including break times and lunchtimes during school),
or both, how frequently they have done the activity in each setting and whether they have done the
activity in the last 7 days. They are also asked a satisfaction question, based on the last time they
did the activity.
If the child has done more than one of the activities in the last 12 months at a particular question
(i.e. they have done more than one type of dance activity), it‟s important that they think about all of
these activities as a whole when answering the frequency questions, as these are asked about activity
types in general, not specific activities within the groups.
The activities are grouped into 3 categories: arts, libraries and museums and heritage, and are
rotated in the questionnaire.
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 Questions about sport (Asked of all 11-15 child respondents– Screen 4, 7 and 9)
The questionnaire then focuses on what sport the child has done, and starts by asking about the last
4 weeks instead of the last 12 months – this is because, on average, sport is done more frequently
than the cultural activities. There is a yellow sports prompt pack which should be used for this
question – the respondent should read through the 3 cards listing the activities, reading out the
number next to each sport they have done.
The list of sports is shorter than the adult survey, although it is still a long list. In case respondents
mention sports that aren‟t listed, we have 3 separate „other specify‟ codes at this question. Please
enter no more than one sport at each „other specify‟ option.
The respondent will then be asked which of the sports they have done in school lessons in last four
weeks and also the last seven days, followed by similar questions asking about the sports done
during school lessons. At these questions the respondent should only be thinking about sports that
have been done for a minimum of 30 minutes.
If the child has done any sport during their spare time in the last 7 days, they will be asked how
many days of the last 7 the child have they spent at least 30 minutes playing sport.

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 Competitive sport (Asked of all 11-15 child respondents– Screen 4, 7 and 9)
As in the 5-10 questionniare there are two questions regarding participation in competitive sport.
Please note that these questions refer to sports that have been done in the last 12 months, not the
last 4 weeks like the rest of the sports section.

As such, these questions are asked of all

respondents, not just those who have done sport in the last 4 weeks.
The questions are split into two categories: competitive sport organised by the school, and
competitive sport done out of school. It is worth noting here that the definitions for “organised by
the school” and “out of school” differ slightly here from the rest of the questionnaire. “Organised
by the school” refers to all activities done during school lessons, but also any extra-curricular
sporting activities organised by the school but participated in outside of regular lessons (e.g. playing
for a school team at weekends, or competing at an after-school club organised by the school).
“Out of school” refers to all other competitive sporting activities that are not organised by the
school.
This section finishes with a question set out to determine which, of all the activities specified in the
arts, cultural and sports screeners section, the child respondent spends the most time doing and
finally a question asking which of all the activities specified in the arts, cultural and sports screeners
section is their favourite activity.
 Swimming and Cycling (Asked of all 11-15 child respondents– Screen 4, 7 and 9)
Be sure to show the screen to the respondent when asking these questions and allow them to read
the answer codes.
 Olympics (Asked of all 11-15 child respondents– Screen 4, 7 and 9)
This section asks respondents a selection of different questions relating to their involvement in
Olympics-related activities and how they are likely to follow the Olympics. The section begins by
asking the child whether they will follow the Olympics in anyway, whether it is on TV, the radio, in
a newspaper etc. The section progresses by asking questions on a number of different Olympicrelated activities, and whether the child has done any of these. This question refers only to activities
and events officially linked to The Games, and some examples are provided in the question text.
Once again, it is important to emphasise at this stage that where this question refers to “Olympic
events”, it is not inclusive of specific sports that are included in the Olympics, for example 100m
sprint, long jump or javelin, but is instead referring to organised events that have an official link to

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London 2012, such as National School Sports Week, or the School Games. The final question
explores whether the Olympics has encouraged the child to take part in sport. A follow up is also
asked, to establish in what ways it has encouraged them.
It is important to note that the response lists should be read out to the child.
 Demographics (Asked of all 11-15 child respondents– Screen 4, 7 and 9)
The demographics questions in the 11-15 interview, must be asked of the parent/guardian. This is
the last section and includes just a few standard questions about the general health and ethnicity of
the child. A slightly different mix of these questions can be expected, depending on the type of 1115 interviews being conducted, for instance, questions on illness and ethnicity area asked in all
cases, however the birthday question is just asked of new fresh sample 11-15 interviews (screen 9).
This section asks for the date of birth and full name of the child.

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Appendix 1
SCREENERS & FREQUENCY IN ADULT QUESTIONNAIRE
SCARTP21
(taking part
arts activity)

Reading for pleasure
in Reading for relaxation and leisure is of interest but reading newspapers,
magazines and comics are excluded, as is reading education text books or
reading conducted as part of job.
Include: literature in all languages, it does not have to be in English.
Sang to an audience
Include: performing rap.
Exclude: karaoke
Play musical instrument
Include: all kinds of musical instruments, including instruments played
for South Asian music. Indian classical music instruments can be grouped
into five categories


Ghan






Sushir
Tat
Vitat
Avanaddh

non-membranous percussion instruments,
specifically those with solid resonators
blown air instruments
plucked stringed instruments
bowed stringed instruments
membranous percussion instruments

The instruments most commonly taught in England are







Sitar
Sarod
Santoor
Tabla
Mridangam
Veena



Violin

plucked, stringed, with frets
plucked, stringed, with a fretless fingerboard
stringed, plucked with wooden hammers
percussion, a pair of drums
one piece drum, South Indian
plucked, stringed (South Indian) or Saraswati
Veena

Textile crafts
Include: activities such as embroidery, crocheting or knitting but not
sewing to „mend.‟
Wood crafts
Include: activities such as wood turning, carving, furniture making but
not DIY.
Other crafts
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Include: activities such as calligraphy, pottery or jewellery making.
SCAAN
(attending
activity)

Film at the cinema or other venue
arts Films or videos watched at home are not of interest.
Examples of „other venues‟ are arts centres, film societies or outdoor
screenings in parks.
Exhibition or collection of art, photography or sculpture
Interest is not only in exhibition and collections in art galleries but also
other venues such as community halls, theatre foyers, arts centres etc.
Events including video or electronic art
This covers art that is based on, or which uses, electronic images or video.
Include: video installations at art galleries, club venue projections,
internet-based art and outdoors events with video or projected images.
Exclude: outdoor screenings of films (which would be categorised under
film at cinema or other venue).
Event connected with books or writing
This includes events such as book and poetry readings, performance
poetry, story tellers.
Include: attendance at mushairas (Urdu poetry readings popular within
some Pakistani communities), performance poetry (popular in Black
Caribbean communities).
Exclude: readings of religious texts.
Carnival
The Arts Council provides funding for a range of carnival activities.
Carnival arts combine music, literature, drama, dance, performance, live
and visual arts in a participatory event that usually occurs in the street.
„Carnival‟ involves live performance, calypso, masquerade, soca, steel pan
and sound systems as well as costume design
Include: all types of carnival.
Circus
Circus refers to a „people‟ circus, and can involve acrobatics, magical
illusions, clowning, physical comedy, dance, music, aerial and balancing
skills. It does not necessarily have to take place in a tent.
Include: for example, performances by Cirque du Soleil.
Exclude: circuses using animals.
Street arts
Street Arts include dance, music, circus, pyrotechnics, theatre, comedy and
spectacle which take place out of doors, often in sites not traditionally
associated with performance, such as squares, streets, shopping centres
and parks.

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Culturally specific festival
The Arts Council is particularly interested in activities organised by Black
and Minority Ethnic groups. Interest is in cultural festivals that include an
element of performance such as music or dance. These may be primarily
religious events, but include considerable artistic content. Events of
interest would include:
Mela – An Asian-based open air fair.
Baisakhi – North Indian spring festival
Navratri – North Indian autumn festival preceding Dussehra. It is a
festival of 9 days and nights remembering the war of Rama and Ravana.
Navaratri is a very big festival for Leicester‟s Gujarati community.
Dussehra – Festival commemorating Rama's victory over Ravana in the
battle at Lanka and the rescue of his abducted wife Sita. It is celebrated in
India with terrifying fireworks and huge effigies of Ravana and his brother
that are burned. All houses are outlined in pinpricks of tiny oil lamps. It
takes place shortly before Diwali.
Chinese Moon festival
Chinese New Year – celebrations start on the first day of the lunar new
year and end on the full moon 15 days later when people celebrate the
Lantern Festival
Diwali – A Hindu festival of light marking the beginning of the Hindu
New Year.
Classical music concert
Include: All types of classical music, including music from other cultures,
such as classical Indian, Persian or Turkish music.

Other live music event
Include: contemporary Black and Asian music.

WalkRec
CycleRec

/ WalkRec …how many days you walked for the purpose of health or
recreation (not to get to place to place)? INTERVIEWER NOTE:
EXCLUDE WALKING TO WORK, SHOPS ETC.
CycleRec … how many days did you cycle for the purpose of health or
recreation (not to get to place to place)? INTERVIEWER NOTE:
EXCLUDE CYCLING TO WORK, SHOPS ETC.
For walking and cycling we are keen to get accurate measures of how
much activity was done for recreation and how much was for utility
purposes. Recreational walking/ cycling would be done for health or
enjoyment reasons. Whereas walking round the shops or walking/ cycling
to work would be classed as utility.

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