THE INSTITUTE OF CPA A1.1 STRATEGY & LEADERSHIP Study Manual
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- Measuring Stakeholder Expectations
- Business Level
- Managing the Change Process
- Understanding Groups and Teamwork
- INTRODUCTION TO THE COURSE
- THE STRATEGY PROCESS
- Measuring Stakeholder Expectations
- THE STRATEGIC POSITION
- 1. There is an assumption that higher rates of profit are directly related to high rates of market share. This may not always be the case. When Apple launches a new device, it may gain a high market share quickly but it still has to cover very high developX
- 2. It is normally applied to Strategic Business Units (SBUs). These are areas of the business rather than products. For example, Tata Group of India owns Land Rover and Jaguar as well as Tata Motors and steel plants. These are all SBUs not a single productX
- 3. There is another assumption that SBUs will co-operate. This is not always the case.
- 4. The main problem is that it can oversimplify a complex set of decisions. Be careful. Use the Matrix as a planning tool and don’t forget on your gut feeling.
- Ansoff's Product/Market Matrix
- Market Penetration
- Market Development
- Product Development
- Product
- Strategy Development
- STRATEGIC CHOICE
- Managing the Change Process
- STRATEGY IMPLEMENTATION