Content Marketing Strategy Guide
User Manual:
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Page Count: 125 [warning: Documents this large are best viewed by clicking the View PDF Link!]
- Introduction
- ONE
- Content Marketing Capability Audit and Setting Goals
- Introduction
- The content explosion
- Why it’s important to audit your content marketing capability.
- How to set goals for your content marketing strategy. What do you want your content marketing to deliver?
- Getting buy-in for content marketing
- Making the business case and getting buy-in for content marketing
- Content Marketing Capability Audit and Setting Goals
- TWO
- THREE
- Define your content marketing strategy
- Define the key parts of your content strategy
- Link your strategy to goals
- Define the value you will offer your audience through your content
- Specifying the value your content offers
- Content types and formats
- Content Matrix
- A closer look at different content formats
- How to audit and inventory your marketing content
- Get effective editorial governance in place
- Techniques
- Do you have the right team in place?
- Define your content marketing strategy
- FOUR
- FIVE
- SIX
- Seven
- Evaluate and Measure ROI
- What is ROI?
- How to measure ROI for content marketing?
- Using Google Analytics Actionable analytics for content marketing
- Setting KPIs for content marketing
- Using Google Analytics: Actionable analytics for content marketing
- Some examples of how to review content marketing effectiveness in Google Analytics
- Evaluate and Measure ROI