Designer Guide To Colour Values
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Guide to RBC Brand Colours ii Version 5.1 July 2016
Document history
Version 1.0 Published July 2010
Version 2.0 Published September 2010
Version 2.1 Published November 2011
Version 3.0 Published July 2013
Version 4.0 Published January 2014
Version 5.0 Published June 2016
Version 5.1 Published July 2016
Changes in Version 5.1
1. Corrected error in RGB value for RBC Bright Blue p. 3
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Guide to RBC Brand Colours iv Version 5.1 July 2016
Purpose
This document is intended as a reference for designers and production managers to:
(1) clarify RBC’s colour hierarchy
(2) provide the “recipes” to convert our colours from the Pantone Matching System
(PMS) to the RGB, CMYK and HEX colour systems;
(3) better understand the role of bright and neutral support colours and when
to use them.
CMYK is used in print production; RGB is used in digital media and with Microsoft Office
applications like PowerPoint. Hex (short for hexadecimal) colours are used mainly on
the web.
Business segments each publish their own standards and guidelines on which colours
to use and when. Please consult these when developing materials for a specific LOB.
You’ll find them on Brand Central under Design Standards for Business Segments.
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Guide to RBC Brand Colours v Version 5.1 July 2016
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Policy and procedures
Policy Statement
The enterprise colour palette contains all the colours that are approved for use by RBC
companies. Businesses may elect to use fewer colours than those available, but they
cannot use colours that don’t appear in this document.
Businesses determine specific ways to use our colours in their respective standards
documentation which can be found on brand.rbc.com
Scope
All RBC employees and authorized vendors.
Governance
Requests to add colours or change colour values must be approved by Brand Council.
Submit your request by email at brand@rbc.com or to your LOB brand representative.
For more informaton:
Contact brand@rbc.com
Guide to RBC Brand Colours 1 Version 5.1 July 2016
Colour is a key
identity element
that unifies
and creates
recognition for
the RBC brand.
Overview of RBC colour palette
RBC’s colour palette consists of two components:
core and accent colours.
Core colours create visual cohesion across
communications and strong linkage to our brand.
The consistent use of our core colours is essential
to achieve our goal of One RBC.
Accent colours have three purposes:
(1) they provide visual relief
(2) they help draw attention to important information–
special offers, CTAs, etc.
(3) they provide needed contrast in charts, graphs,
tables, etc.
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Guide to RBC Brand Colours 2 Version 5.1 July 2016
Core colour palette
RBC core colours are based on our logo:
– dominant RBC Bright Blue
– supporting RBC Yellow and white
Businesses that target High Net Worth (HNW)
and Corporate and Institutional (C&I) clients can
substitute RBC Bright Blue with RBC Dark Blue.
RBC
Bright Blue
RBC
Dark Blue
RBC
Yellow
Pantone® 286
CMYK: 100/60/0/6
RGB: 0/81/165
HEX: #0051A5
Pantone® 289
CMYK: 100/55/0/60
RGB: 0/39/80
HEX: #002750
Pantone® 116
CMYK: 0/10/100/0
RGB: 254/223/1
HEX: #FEDF01
Not including the RBC
logo, the dominant colour
in materials should
always be blue.
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Guide to RBC Brand Colours 3 Version 5.1 July 2016
Tints of RBC Dark and RBC Bright Blue
Avoid using tints of Pantone® 286 and 289 which
can look purple. If you would like to use a lighter
shade of blue, use the colours shown here instead
of tints of Pantone® 286 and 289.
RBC Dark Blue
Pantone® 289
CMYK: 100/55/0/60
RGB: 0/39/80
HEX: #002750
RBC Dark Blue Tint
Pantone® 288
CMYK: 100/60/0/40
RGB: 0/49/104
HEX: #003168
RBC Bright Blue
Pantone® 286
CMYK: 100/60/0/6
RGB: 0/81/165
HEX: #0051A5
RBC Bright Blue Tint 1
Pantone® 285
CMYK: 90/48/0/0
RGB: 0/106/195
HEX: #006AC3
RBC Bright Blue Tint 2
Pantone® 284
CMYK: 58/17/0/0
RGB: 115/176/227
HEX: #73B0E3
RBC Bright Blue Tint 3
Pantone® 283
CMYK: 40/8/0/0
RGB: 195/226/250
HEX: #C3E2FA
RBC Bright Blue Tint 4
Pantone® 290
CMYK: 24/1/1/0
RGB: 227/244/255
HEX: #E3F4FF
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Guide to RBC Brand Colours 4 Version 5.1 July 2016
Accent colour palette
Bright colours
Violet
Pantone® 5265 CMYK: 84/79/10/38 RGB: 73/61/99 HEX: #493D63
Wine
Pantone® 7435 CMYK: 13/94/19/45 RGB:139/33/75 HEX: #8B214B
Red
Pantone® 484 CMYK: 8/87/7 3/30 RGB: 155/48/27 HEX: #9B301B
Warm red
Pantone® Warm red CMYK: 0/75/90/0 RGB: 249/63/38 HEX: #F93F26
Sun
Pantone® 137 CMYK: 0/38/95/0 RGB: 252/163/17 HEX: #FCA311
Pear
Pantone® 611 CMYK: 0/1/92/11 RGB: 214/206/73 HEX: #D6CE49
Deep Gold
Pantone® 606 CMYK: 0/4/100/12 RGB: 232/207/0 HEX: #E8CF00
Moss
Pantone® 3975 CMYK: 6/9/100/22 RGB: 181/168/12 HEX: #B5A80C
Apple
Pantone® 583 CMYK: 25/3/100/14 RGB: 170/186/10 HEX: #AABA0A
Green
Pantone® 5757 CMYK: 43/17/95/4 0 RGB: 107/112/43 HEX: #6B702B
Seaweed
Pantone® 7475 CMYK: 68/12/28/35 RGB: 88/136/134 HEX: #588886
Teal
Pantone® 7467 CMYK: 100/0/29/0 RGB: 0/174/181 HEX: #00AEB5
Sky
Pantone® 298 CMYK: 68/3/0/0 RGB: 81/181/224 HEX: #51B5E0
Neutral colours
Tundra
Pantone® 550 CMYK: 35/3/8/7 RGB: 135/175/191 HEX: #87AFBF
Blue-gray
Pantone® 5425 CMYK: 30/5/0/30 RGB: 132/153/166 HEX: #8499A6
Carbon
Pantone® 7544 CMYK: 10/1/0/40 RGB: 137/146/153 HEX: #899299
Silver
Pantone® 877 CMYK: 46/33/33/7 RGB: 112/122/120 HEX: #707A78
Light gray
Pantone® Warm gray 4 CMYK: 0/4/9/24 RGB: 193/181/165 HEX: #C1B5A5
Beige
Pantone® 4515 CMYK: 5/9/47/23 RGB: 184/169/112 HEX: #B8A970
Brown
Pantone® 876 CMYK: 30/50/85/0 RGB: 144/102/70 HEX: #906646
Dark gray
Pantone® 405 CMYK: 0/10/30/68 RGB: 104/91/78 HEX: #685B4E
Slate
Pantone® 7540 CMYK: 40/30/22/60 RGB: 111/110/111 HEX: #6F6E6F
The accent colour palette provides a wide
range of colours to add visual interest and highlight
key information.
The accent palette has been designed to work
harmoniously with the core colours to help avoid
visual monotony. Both bright and neutral colours
are part of the accent palette.
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