Asking The Right Questions: A Guide To Critical Thinking, 8th Ed 尼尔·布朗 & 斯图尔特·基利：Asking%2

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Eighth Edition

Asking
the Right
Questions
ai

A Guide to Critical Thinking

M. Neil Browne
Stuart M. Keeley
Bowling Green State University

^ ^ ^ ^ • • • H Upper Saddle River, New Jersey 07458

Library of Congress Cataloging-in-Publication

Data

Browne, M. Neil, (date)
Asking the right questions: a guide to critical thinking/M. Neil Browne, Stuart M.
Keeley.—8th ed.
p. cm.
Includes index.
ISBN 0-13-220304-9
1. Criticism. 2 . Critical thinking. I. Keeley, Stuart M., 1941 II. Title.
PN83.B785 2007
808—dc22
2005032905
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Contents

Preface viii
1

The Benefit of Asking the Right Questions 1
Introduction 1
Critical Thinking to the Rescue 2
The Sponge and Panning for Gold: Alternative Thinking Styles 3
An Example of the Panning-for-Gold Approach 5
Panning for Gold: Asking Critical Questions 7
The Myth of the "Right Answer" 7
Thinking and Feeling 8
The Efficiency of Asking the Question, "Who Cares?" 9
Weak-Sense and Strong-Sense Critical Thinking 10
The Satisfaction of Using the Panning-for-Gold Approach 11
Trying Out New Answers 11
Effective Communication and Critical Thinking 12
The Importance of Practice 12
The Right Questions 13

What Are the Issue and the Conclusion?

Kinds of Issues 16
Searching for the Issue 17
Searching for the Author's or Speaker's Conclusion 18
Clues to Discovery: How to Find the Conclusion 19
Critical Thinking and Your Own Writing and Speaking 21
Practice Exercises 22

What Are the Reasons?

Reasons + Conclusion = Argument 26
Initiating the Questioning Process 27
Words That Identify Reasons 29

iii

Contents
Kinds of Reasons 29
Keeping the Reasons and Conclusions Straight 31
Reasons First, Then Conclusions 32
"Fresh" Reasons and Your Growth 32
Critical Thinking and Your Own Writing and Speaking 33
Practice Exercises 33

4 What Words or Phrases Are Ambiguous? 37
The Confusing Flexibility of Words 38
Locating Key Terms and Phrases 39
Checking for Ambiguity 40
Determining Ambiguity 41
Context and Ambiguity 43
Ambiguity, Definitions, and the Dictionary 44
Ambiguity and Loaded Language 46
Limits of Your Responsibility to Clarify Ambiguity 48
Ambiguity and Your Own Writing and Speaking 48
Summary 49
Practice Exercises 50

5 What Are the Value Conflicts and Assumptions? 53
General Guide for Identifying Assumptions 55
Value Conflicts and Assumptions 56
Discovering Values 57
From Values to Value Assumptions 58
Typical Value Conflicts 60
The Communicator's Background as a Clue to
Value Assumptions 61
Consequences as Clues to Value Assumptions 61
More Hints for Finding Value Assumptions 63
Avoiding a Typical Difficulty When Identifying Value Assumptions 64
Finding Value Assumptions on Your Own 65
Values and Relativism 67
Summary 68
Practice Exercises 68

6 What Are the Descriptive Assumptions? 71
Illustrating Descriptive Assumptions 72
Clues for Locating Assumptions 74
Applying the Clues 76
Avoiding Analysis of Trivial Assumptions 78
Assumptions and Your Own Writing and Speaking 78

Contents
Summary 79
Practice Exercises 79

Are There Any Fallacies in the Reasoning?

A Questioning Approach to Finding Reasoning Fallacies 85
Evaluating Assumptions as a Starting Point 86
Discovering Other Common Reasoning Fallacies 88
Looking for Diversions 94
Sleight of Hand: Begging the Question 96
Summary of Reasoning Errors 97
Expanding Your Knowledge of Fallacies 99
Fallacies and Your Own Writing and Speaking 99
Practice Exercises 99

How Good Is the Evidence: Intuition, Personal Experience,
Testimonials, and Appeals to Authority? 103
The Need for Evidence 104
Locating Factual Claims 105
Sources of Evidence 106
Intuition as Evidence 107
Dangers of Appealing to Personal Experience as Evidence
Personal Testimonials as Evidence 109
Appeals to Authority as Evidence 110
Summary 113
Practice Exercises 114

108

How Good Is the Evidence: Personal Observation, Research
Studies, Case Examples, and Analogies? 117
Personal Observation 117
Research Studies as Evidence 118
Generalizing from the Research Sample 123
Biased Surveys and Questionnaires 124
Critical Evaluation of a Research-Based Argument 126
Case Examples as Evidence 128
Analogies as Evidence 129
Summary 133
Practice Exercises 134

10 Are There Rival Causes?

137

When to Look for Rival Causes 138
The Pervasiveness of Rival Causes 139

Contents
Detecting Rival Causes 141
The Cause or A Cause 142
Rival Causes and Scientific Research 143
Rival Causes for Differences Between Groups 144
Confusing Causation with Association 146
Confusing "After this" with "Because of this" 147
Explaining Individual Events or Acts 149
Evaluating Rival Causes 150
Evidence and Your Own Writing and Speaking 150
Summary 150
Practice Exercises 151

Are the Statistics Deceptive?

155

Unknowable and Biased Statistics 156
Confusing Averages 156
Concluding One Thing, Proving Another 158
Deceiving by Omitting Information 159
Risk Statistics and Omitted Information 161
Summary 162
Practice Exercises 163

What Significant Information Is Omitted?

167

The Benefits of Detecting Omitted Information 168
The Certainty of Incomplete Reasoning 168
Questions that Identify Omitted Information 170
The Importance of the Negative View 174
Omitted Information That Remains Missing 175
Missing Information and Your Own Writing and Speaking 176
Practice Exercises 176

What Reasonable Conclusions Are Possible?

181

Assumptions and Multiple Conclusions 182
Dichotomous Thinking: Impediment to Considering Multiple
Conclusions 182
Two Sides or Many? 183
Searching for Multiple Conclusions 185
Productivity of If-Clauses 186
Alternative Solutions as Conclusions 187
The Liberating Effect of Recognizing Alternative Conclusions
All Conclusions Are Not Created Equal 188
Summary 189
Practice Exercises 196

188

Practice and Review 193
Question Checklist for Critical Thinking 193
Asking the Right Questions: A Comprehensive Example
What Are the Issue and Conclusion? 196
What Are the Reasons? 196
What Words or Phrases Are Ambiguous? 197
What Are the Value Conflicts and Assumptions? 198
What are the Descriptive Assumptions? 198
Are There Any Fallacies in the Reasoning? 199
How Good Is the Evidence? 200
Are There Rival Causes? 201
Are the Statistics Deceptive? 201
What Significant Information Is Omitted? 202
What Reasonable Conclusions Are Possible? 203

Final Word

205

The Tone of Your Critical Thinking 205
Strategies for Effective Critical Thinking 206

Index

209

Preface

The eighth edition is our small contribution to the collective effort to highlight the benefits of careful, rational assessment of reasoning. While we are
immensely pleased by the success of this book with decades of readers in many
countries and languages, we cannot help but notice the immense disrespect
for evidence, sloppy use of language, and substitution of hollering for reason
in so much of our public discussion. The mandate to be selective in the arguments we embrace is essential to successful daily living, as well as to the
numerous frustrating dilemmas that will surely plague our future together. We
have no realistic option to ignore problems when they arise. Ignore them for
a while, and they will soon insist on grabbing our attention. So if we must eventually face them, we will need to develop as many critical thinkers as possible
to sort and select optimal responses. Asking the Right Questions can be a strong
tool for encouraging that development.
As a book ages, it becomes less and less the product of its original
authors. The success of Asking the Right Questions: A Guide to Critical Thinking
is a tribute to the sound advice we have received from the many readers who
thought we could do better next time around and who told us so. In fact,
one of our biggest challenges has been to pick and choose from among the
suggestions.
Always uppermost in our mind has been the desire to retain the primary
attributes of Asking the Right Questions, while adjusting to new emphases in our
own thought and the evolving needs of our readers. For instance, while we can
always think of dozens of additions that would, we believe, enhance new editions
of Asking the Right Questions, we want most of all to keep the book readable and
short. We are willing to pay the price of omitting several things that would be
apposite in a more weighty treatment of critical thinking because those who
adopt or learn from Asking the Right Questions have been so assertive in applauding the crispness and cohesion of our approach. Individual readers who do not
see their suggestions included will surely understand that writing for a general
vin

Preface

audience requires us to omit many valuable components that we would certainly
include were we writing for a more specialized group of readers.
This new edition, like its predecessors, has been modified while retaining the basic framework of a simplified guide to critical thinking. This latest
version has especially benefited from the critical eyes of numerous students
who have studied from the book. The special features of this edition include
the following:
1.

Rewriting most practice passages and many illustrative examples because
the team of students and teachers we consulted preferred the new illustrations. They found them more fresh and relevant to the experience of
contemporary students.

Emphasizing that critical thinking is not primarily an effort to demonstrate what is faulty about the thinking of others. Instead, it is a process
for improving the beliefs and decisions each of us must make, and

Expanding the companion Web site containing multiple, diverse practice
opportunities in response to the needs of the increasing numbers of
students and teachers who wish to have internet access to practice materials.

Highlighting the values of critical thinking to provide a stronger rationale for why critical thinking is essential for a thoughtful life.

Critical thinking is initially a process of reaction. Someone has strung together
a conclusion and some reasons that allegedly make the case for the conclusion. Our task is to decide whether the argument is one we wish to make our
own. So any reasoning provides raw material for critical-thinking practice.
However, we are all more interested in some arguments than others, for
some reasoning seems to have a more significant effect on our lives. So if those
learning critical thinking are to be highly engaged in the hours of practice
needed to become proficient at critical thinking, we require sample arguments that especially appeal to the primary users of the book. We decided to
place greater reliance on student feedback about their interest in particular
practice opportunities. The result is substantial improvement in the content
and variety of the practice passages.
The seventh edition stressed the importance of social skills that would
encourage the use of critical thinking. We have kept this emphasis in the new
edition, and we are supplementing it with persistent encouragement to frame
critical thinking in a particular way. We learned this from our colleagues in
Japan who found that Japanese students were not eager to criticize deficiencies in the reasoning of others. But once those same students viewed critical

Preface

thinking as an avenue toward improved development of their own thinking,
they fastened on critical thinking as a skill and habit. Our students are also
reluctant to criticize reasoning because of the social effects of their criticisms.
Their reluctance often disappears, however, when they begin to sense the
positive effect of such criticisms on their own conscious reflection.
We worked especially hard for this edition to improve the Web site. It is
organized by chapter and contains practice passages of varying size and complexity. In addition, learners also need to see arguments that are relatively
strong. We want to highlight what is particularly strong about these arguments,
to provide readers a model of what is possible when someone tries to reason
well. We are attempting to include even more practice passages with feedback
on the student Web site, as well as short self-graded objective quizzes for each
chapter, and an expanded "Authors Answer Typical Student Questions" section. The Teachers' Web site will also be greatly expanded with more suggestions for student assignments and examples of high-quality student papers with
comments explaining the basis for making that determination.
In the spirit of emphasizing the role of values in guiding careful thinking, this new edition takes every opportunity to highlight the values that unite
those of us who hope to think critically. Were we not especially loyal to autonomy, reasonableness, curiosity, and commitment, we would not be as willing to
do the hard work associated with critical thinking. This new edition focuses on
making these assumptions transparent for learners.
The success of previous editions of this book is potent testimony to our
collective curiosity about what to believe. Our minds are under assault by
experts and scam artists alike. Sorting among all their claims about what to
eat, do, and believe is an incredibly difficult responsibility. We know that we
need all the help we can get to protect ourselves from the dangers implicit in
nonsense. We want to think carefully before we make a belief our own.
From the start of this book's history, we have been motivated by a variety of
personal experiences and observations. First, we have been dismayed by the
degree to which students and citizens in general increasingly depend on "experts," textbook writers, teachers, lawyers, politicians, journalists, and TV commentators. As the complexity of the world seems to increase at an accelerating rate,
there is a greater tendency to become passive absorbers of information, uncritically accepting what is seen and heard. We are concerned that too many of us
are not actively making personal choices about what to accept and what to reject.
At the same time, each of us has little choice but to rely on experts on a
regular basis. Life is far too complex for us to pretend that we can take care of
all our decisions by simply relying on our own resources. So, if we must depend
on experts, how do we select from among the crowd of experts—each telling us

Preface

he or she knows best? Critical thinking can help answer that question. It provides a set of filters that expert opinion needs to get through before you rely on
it. In other words, all expert advice is not equally valuable. Critical thinking
enables us to be more sensibly selective among experts.
Our experience in teaching critical-thinking skills to our students over a
number of years has convinced us that when individuals with diverse abilities
are taught these skills in a simplified format, they can learn to apply them successfully. In the process, they develop greater confidence in their ability to
make rational choices about social issues, even those with which they have
formerly had little experience.
Thus, we have written a text that does a number of things that other
books have failed to do. This text develops an integrated series of questionasking skills that can be applied widely. These skills are discussed in an informal style. (We have written to a general audience, not to any specialized
group.)
The development of Asking the Right Questions has leaned heavily on our
joint experience of 65 years as teachers of critical thinking. Our ideas have
evolved in response to numerous classroom experiences with students at many
different levels, from freshman to Ph.D. students.
These experiences have taught us certain emphases that are particularly
effective in learning critical thinking. For instance, we provide many opportunities for the readers to apply their skills and to receive immediate feedback
following the practice application. The book is replete with examples of writing devoted to controversial contemporary topics. The breadth of topics
introduces the average reader to numerous controversies with which he may
have little familiarity. The book is coherently organized, in that critical questions are discussed sequentially as the reader progresses from understanding
to evaluating.
One feature that deserves to be highlighted is the applicability of Asking
the Right Questions to numerous life experiences extending far beyond the
classroom. The habits and attitudes associated with critical thinking are transferable to consumer, medical, legal, and general ethical choices. When our
surgeon says surgery is needed, it can be life sustaining to seek answers to the
critical questions encouraged in Asking the Right Questions.
Who would find Asking the Right Questions especially beneficial? Because of
our teaching experiences with readers representing many different levels of
ability, we have difficulty envisioning any academic course or program for which
this book would not be useful. In fact, the first seven editions have been used in
law, English, pharmacy, philosophy, education, psychology, sociology, religion,
and social science courses, as well as in numerous high-school classrooms.

xii

Preface

A few uses for the book seem especially appropriate. Teachers in general
education programs may want to begin their courses by assigning it as a
coherent response to their students' requests to explain what is expected of
them. English courses that emphasize expository writing could use this text
both as a format for evaluating arguments prior to constructing an essay and
as a checklist of problems that the writer should attempt to avoid as she writes.
The book is especially functional in courses for training prospective teachers
and graduate assistants because it makes explicit much that teachers will want
to encourage in their students. Especially important, it encourages an orderly
approach to evaluative thinking. While critical thinking need not be formulaic
in any fashion, learning something as cognitively demanding as critical thinking is facilitated by an integrated approach. Supplementing their current
content with our step-by-step description of the process of critical reading and
thinking may enrich courses in study-skill development. The text can also be
used as the central focus of courses designed specifically to teach critical reading and thinking skills.
While Asking the Right Questions stems primarily from our classroom experiences, it is written so that it can guide the reading and listening habits of
almost everyone. The skills that it seeks to develop are those that any critical
reader needs to serve as a basis for rational decisions. The critical questions
stressed in the book can enhance anyone's reasoning, regardless of the extent
of his or her formal education.
This eighth edition owes special debts to many people. We wish to
acknowledge the valuable advice of the following Prentice Hall reviewers:
Patricia Allen, MassBay Community College; Dr. Alan Baragona, Virginia
Military Institute; Lisa Barnes, Delware Country Community College; Thomas
J. Martin, University of North Carolina; Charlotte P. Brian, McNeece Imperial
Valley College; Michael A. Schwartz, University of Florida; Brian Allan, Wooters
Metropolitan Community College; Thomas Young, Mansfield University.
While our students are always a major source of suggested improvements,
a few distinguished themselves in that regard. The seventh edition benefited
from the valuable assistance of Dan Tagliarina, Heather Tewksbury, and Steve
Weigand.
M. Neil Browne
Stuart M. Keeley

CHAPTER

1
T H E BENEFIT OF A S K I N G
THE RIGHT QUESTIONS
Introduction
Any of us who enjoy movies are curious about the content of the latest films.
Should we go see them now, wait for them to show up at our preferred rental
location, or avoid them altogether? Lots of film experts are available to advise us.
But which of their opinions should we follow? Opinions are cheap; anyone can
have one of those. But which film expert possesses the kind of knowledge that
gives us an opinion on which we can rely?
The authors of this book are film fanatics, but we both want to be selective in what we see. While we are fascinated by film as a medium, there are
many films that we do not wish to see. Deciding which those are is hard work.
To make the task easier, we often use one of our favorite web sites, http://www.
rottentomatoes.com.
However, one of the most obvious things one learns when reading dozens
of reviews of a particular film is the certainty that human judgment will not be
identical. Pick any movie you wish; check the reviews. Regardless of how many
reviewers hated the movie, some reviewer somewhere will string together a
positive review. Similarly, pick the most popular movie in history; go to the
reviews. What do you find? Some expert thought it was a dog.
This experience is a metaphor for much of life. Doctors, legislators,
architects, plumbers, and detectives all disagree among themselves about the
proper course of action in particular circumstances. How are we consumers of
1

Chapter 1

opinions to respond? The book you are about to read contains the best answer
we know. You need to build skills and attitudes that will enable you to decide
for yourself which opinions to make your own.
As a thoughtful person you must make a choice about how you will react
to what you see and hear. One alternative is to just accept whatever you
encounter; doing so automatically results in your making someone else's opinion your own. A more active alternative consists of asking questions in an effort
to reach a personal decision about the worth of what you have experienced.
This book is written for those who prefer the second alternative.

Critical Thinking to the Rescue
Listening and reading critically—that is, reacting with systematic evaluation to
what you have heard and read—requires a set of skills and attitudes. These
skills and attitudes are built around a series of related critical questions. While
we will learn them one by one, our goal is to be able to use them together to
identify the best decision available.
We could have expressed them as a list of things you should do, but a system of questions is more consistent with the spirit of curiosity, wonder, and
intellectual adventure essential to critical thinking. Thinking carefully is always
an unfinished project, a story looking for an ending that will never arrive. Critical questions provide a stimulus and direction for critical thinking; they move us
forward toward a continual, ongoing search for better opinions, decisions, or
judgments.
Consequently, critical thinking, as we will use the term, refers to the
following:
1.

awareness of a set of interrelated critical questions;

ability to ask and answer critical questions at appropriate times; and the

desire to actively use the critical questions.

The goal of this book is to encourage you in all three of these dimensions.
Questions require the person being asked the question to act in
response. By our questions, we are saying to the person: I am curious; I want to
know more; help me. This request shows respect for the other person. The
questions exist to inform and provide direction for all who hear them. In that
respect, critical thinking begins with the desire to improve what we think. The
point of your questions is that you need help to have a deeper understanding
or appreciation of what is being said.

The Benefit of Asking the Right Questions

The critical questions will be shared with you one question at a time. As
a package, they will be useful whenever you choose to react to what you are
hearing or reading. They are also useful in improving your own writing and
speaking because they will assist you when you:
1. react critically to an essay or to evidence presented in a textbook,
a periodical, or on a Web site;
2. judge the quality of a lecture or speech;
3.

form an argument;

write an essay based on a reading assignment; or

participate in class.
Attention: Critical thinking consists of an awareness of a set of interrelated critical questions, plus the ability and willingness to ask and answer
them at appropriate times.

As a citizen and consumer, you should find them especially helpful in shaping your voting behavior and your purchasing decisions, as well as in improving
your self-confidence by increasing your sense of intellectual independence.

The Sponge and Panning for Gold: Alternative
Thinking Styles
One approach to thinking is similar to the way in which a sponge reacts to
water: by absorbing. This commonly used approach has some clear advantages.
First, the more information you absorb about the world, the more capable you are of understanding its complexities. Knowledge you have acquired
provides a foundation for more complicated thinking later.
A second advantage of the sponge approach is that it is relatively passive.
Rather than requiring strenuous mental effort, it tends to be rather quick and
easy, especially when the material is presented in a clear and interesting fashion. The primary mental effort involves concentration and memory.
While absorbing information provides a productive start toward becoming
a thoughtful person, the sponge approach has a serious disadvantage: It provides no method for deciding which information and opinions to believe and
which to reject. If a reader relied on the sponge approach all the time, he would
believe whatever he read last. The idea of being the mental puppet of whomever
one happens to encounter is horrible imagery for a person and a community.
Decisions become accidents of association, instead of reflective judgments.

Chapter 1

We think you would rather choose for yourself what to absorb and what to
ignore. To make this choice, you must read with a special attitude—a questionasking attitude. Such a thinking style requires active participation. The writer is
trying to speak to you, and you should try to talk back to him, even though he
is not present.
We call this interactive approach the panning-for-gold style of thinking.
The process of panning for gold provides a model for active readers and
listeners as they try to determine the worth of what they read and hear. The
task is challenging and sometimes tedious, but the reward can be tremendous.
To distinguish the gold from the gravel in a conversation requires you to ask
frequent questions and to reflect on the answers.
The sponge approach emphasizes knowledge acquisition; the panningfor-gold approach stresses active interaction with knowledge as it is being
acquired. Thus, the two approaches complement each other. To pan for
intellectual gold, there must be something in your pan to evaluate. In addition,
to evaluate arguments, we must possess knowledge, dependable opinions.
Let us examine more closely how the two approaches lead to different
behavior. What does the individual who takes the sponge approach do when
he reads material? He reads sentences carefully, trying to remember as much
as he can. He may underline or highlight key words and sentences. He may
take notes summarizing the major topics and major points. He checks his
underlining or notes to be sure that he is not forgetting anything important.
His mission is to find and understand what the author has to say. He memorizes the reasoning, but doesn't evaluate it.
What does the reader who takes the panning-for-gold approach do?
Like the person using the sponge approach, he approaches his reading with
the hope that he will acquire new knowledge. There the similarity ends. The
panning-for-gold approach requires that the reader asks himself a number of
questions designed to uncover the best available decisions or beliefs.

Exhibit 1.1

MENTAL CHECK: Am I Panning for Gold?

Did I ask "why" someone wants me to believe something?

Did I take notes as I thought about potential problems with what
was being said?

Did I evaluate what was being said?

Did I form my own conclusion about the topic?

The Benefit of Asking the Right Questions

The reader who uses the panning-for-gold approach frequently questions why the author makes various claims. He writes notes to himself in the
margins indicating problems with the reasoning. He continually interacts with
the material. His intent is to critically evaluate the material and formulate
personal conclusions based on the evaluation.

An Example of the Panning-for-Gold Approach
A major enduring issue in American society concerns what kind of gun control laws we need. Let's look at one position on this issue. Try to decide
whether the argument is convincing.
Arguments for banning guns are mostly myths, and what we need now is not
more laws, but more law enforcement. One myth is that most murderers are
ordinary, law-abiding citizens who kill a relative or acquaintance in a moment of
anger only because a gun is available. In fact, every study of homicide shows the
overwhelming majority of murderers are career criminals, people with lifelong
histories of violence. The typical murderer has a prior criminal history averaging
at least six years, with four major felony arrests.
Another myth is that gun owners are ignorant rednecks given to senseless violence. However, studies consistently show that, on the average, gun owners are
better educated and have more prestigious jobs than non-owners. To judge by
their applications for permits to carry guns at all times, the following are (or
were) gun owners: Eleanor Roosevelt, Joan Rivers, Donald Trump, and David
Rockefeller.
A further myth is that guns are not useful for self-defense. On the contrary!
Every study has shown that handguns are used more often in repelling crimes
than in committing them. While handguns are used in about 581,000 crimes
yearly, they are used to repel about 645,000 crimes.
Even if gun laws do potentially reduce gun-related crime, the present laws are all
that are needed if they are enforced. What good would stronger laws do when
the courts have demonstrated that they will not enforce them?
If you apply the sponge approach to the passage, you probably will try to
remember the reasons that we don't need further controls on guns. If so, you
will have absorbed some knowledge. However, how convinced should you be
by the above reasons? You can't evaluate them until you have applied the panning-for-gold approach to the passage—that is, until you have asked the right
questions.

Chapter 1

By asking the right questions, you would discover a number of possible
weaknesses in the communicator's arguments. For instance, you might be
concerned about all of the following:
1. What does the author mean by "overwhelming majority" or by "typical
murderer"? Is the minority still a substantial number of murderers who
kill relatives in a moment of anger?
2.

What does "gun owners" mean? Are they the ones who buy the kind of
guns that gun control advocates are trying to ban?

How adequate were the cited research studies? Were the samples sufficiently large, random, and diverse?

Has the author lied with statistics by impressing us with large, rather
precise numbers, like 581,000 and 645,000? What is the basis for these
numbers? Can we rely on them?

What possible benefits of gun control are not mentioned? Have important studies that disagree with the author's position been omitted?

Is it legitimate to assume that because some famous people own guns,
then owning guns is desirable? Do these people have special expertise
concerning the pros and cons of gun ownership?

How many people are killed each year by handguns who would not have
been killed were such guns not available?

8. Why did the person writing the essay fail to explain how we could
encourage better enforcement of existing gun control laws to demonstrate
his sensitivity to the harm that guns sometimes facilitate?
If you would enjoy asking these kinds of questions, this book is especially
for you. Its primary purpose is to help you know when and how to ask questions that will enable you to decide what to believe.
The most important characteristic of the panning-for-gold approach is
interactive involvement—a dialogue between the writer and the reader, or the
speaker and the listener.
Clearly, there are times when the sponge approach is appropriate.
Most of you have used it regularly and have acquired some level of success
with it. It is much less likely that you are in the habit of employing the panning-for-gold approach—in part, simply because you have not had the
appropriate training and practice. This book will not only help you ask the
right questions, but will also provide frequent opportunities for practicing
their use.

The Benefit of Asking the Right Questions

Panning for Gold: Asking Critical Questions
It would be relaxing if what other people were really saying were always obvious, if all their essential thoughts were clearly labeled for us, if the writer or
speaker never made an error in her reasoning, and if all knowledgeable people
agreed about answers to important questions. If this were the case, we could
read and listen passively and let others do our thinking for us.
However, the true state of affairs is quite the opposite. A person's reasoning is often not obvious. Important elements are often missing. Many of the
elements that are present are unclear. Consequently, you need critical reading
and listening skills to help you determine what makes sense and distinguish this
clear thinking from the sloppy thinking that characterizes much of what you
will encounter.
The inadequacies in what someone says will not always leap out at you.
You must be an active reader and listener. You can do this by asking questions.
The best search strategy is a critical-questioning strategy. A powerful advantage of these questions is that they permit you to ask searching questions even
when you know very little about the topic being discussed. For example, you
do not need to be an expert on childcare to ask critical questions about the
adequacy of day-care centers.

The Myth of the "Right Answer"
Our ability to find definite answers to questions often depends on the type of
question that puzzles us. Scientific questions about the physical world are
the most likely to have answers that reasonable people will accept, because
the physical world is in certain ways more dependable or predictable than
the social world. While the precise distance to the moon or the age of a
newly discovered bone from an ancient civilization may not be absolutely
certain, agreement about the dimensions of our physical environment is
widespread. Thus, in the physical sciences, we frequently can arrive at "the
right answer."
Questions about human behavior are different. The causes of human
behavior are so complex that we frequently cannot do much more than form
intelligent guesses about why or when certain behavior will occur. In addition,
because many of us care a great deal about explanations and descriptions of
human behavior, we prefer that explanations or descriptions of the rate of
abortion, the frequency of unemployment, or the causes of child abuse be
consistent with what we want to believe. Hence, we bring our preferences to

Chapter 1

any discussion of those issues and resist arguments that are inconsistent with
them.
Because human behavior is so controversial and complex, the best answers
that we can find for many questions about our behavior will be probabilistic in
nature. Even if we were aware of every bit of evidence about the effects of exercise on our mental health, we could still not expect certainty about those effects.
We still need to commit to a particular course of action to prevent our becoming a "hollow man" or a "nowhere woman." But once we acknowledge that our
commitments are based on probability and not certainty, we will be much more
open to the reasoning of those who are trying to persuade us to change our
minds. After all, we may well be wrong about some of our beliefs.
Regardless of the type of questions being asked, the issues that require
your closest scrutiny are usually those about which "reasonable people" disagree. In fact, many issues are interesting exactly because there is strong
disagreement about how to resolve them. Any controversy involves more than
one position. Several positions may be supported with good reasons. There
will seldom be a position on a social controversy about which you will be
able to say, "This is clearly the right position on the issue." If such certainty
were possible, reasonable people would not be debating the issue. Our focus
in this book will be on such social controversies.
Even though you will not necessarily arrive at the "right answer" to social
controversies, this book is designed to give you the skills to develop your best
and most reasonable answer, given the nature of the problem and the available information. Decisions usually must be made in the face of uncertainty.
Often we will not have the time or the ability to discover many of the important facts about a decision we must make. For example, it is simply unwise to
ask all the right questions when someone you love is complaining of sharp
chest pains and wants you to transport him to the emergency room.

Thinking and Feeling
When you first encounter a conclusion, you do so with a history. You have learned
to care about certain things, to support particular interests, and to discount
claims of a particular type. So you always start to think critically in the midst of
existing opinions. You have emotional commitments to these existing opinions.
They are your opinions, and you quite understandably feel protective of them.
This point deserves special emphasis. We bring lots of personal baggage
to every decision we make—experiences, dreams, values, training, and cultural habits.

The Benefit of Asking the Right Questions

However, if you are to grow, you need to recognize these feelings, and,
as much as you are able, put them on a shelf for a bit. Only that effort will
enable you to listen carefully when others offer arguments that threaten or
violate your current beliefs. This openness is important because many of
our own positions on issues are not especially reasonable ones; they are
opinions given to us by others, and over many years we develop emotional
attachments to them. Indeed, we frequently believe that we are being
personally attacked when someone presents a conclusion contrary to our
own. The danger of being emotionally involved in an issue is that you may
fail to consider potential good reasons for other positions—reasons that
might be sufficient to change your mind on the issue if only you would
listen to them.
Remember: Emotional involvement should not be the primary basis for
accepting or rejecting a position. Ideally, emotional involvement should be
most intense after reasoning has occurred. Thus, when you read, try to avoid
letting emotional involvement cut you off from the reasoning of those with
whom you initially disagree. A successful active learner is one who is willing
to change his mind. If you are ever to change your mind, you must be as
open as possible to ideas that strike you as weird or dangerous when you first
encounter them.
Critical thinkers, however, are not machines. They care greatly about
many issues. The depth of that concern can be seen in their willingness to do
all the hard mental work associated with critical thinking. But any passion felt
by critical thinkers is moderated by the recognition that their current beliefs
are open to revision.

The Efficiency of Asking the Question, "Who Cares?"
Asking good questions is difficult but rewarding work. Some controversies will
be much more important to you than others. When the consequences of a
controversy for you and your community are minimal, you will want to spend
less time and energy thinking critically about it than about more important
controversies. For example, it makes sense to critically evaluate arguments for
and against the protection of endangered species, because different positions
on this issue lead to important consequences for society. It makes less sense to
devote energy to evaluating whether blue is the favorite color of most corporate executives.
Your time is valuable. Before taking the time to critically evaluate an
issue, ask the question, "Who cares?"

Chapter 1

Weak-Sense and Strong-Sense Critical Thinking
Previous sections mentioned that you already have opinions about many
personal and social issues. You are willing right now to take a position on such
questions as: Should prostitution be legalized? Is alcoholism a disease or willful
misconduct? Was George Bush a successful president? You bring these initial
opinions to what you hear and read.
Critical thinking can be used to either (1) defend or (2) evaluate and
revise your initial beliefs. Professor Richard Paul's distinction between weaksense and strong-sense critical thinking helps us appreciate these two antagonistic uses of critical thinking.
Attention: Weak-sense critical thinking is the use of critical thinking to
defend your current beliefs. Strong-sense critical thinking is the use of the
same skills to evaluate all claims and beliefs, especially your own.
If you approach critical thinking as a method for defending your initial
beliefs or those you are paid to have, you are engaged in weak-sense critical thinking. Why is it weak? To use critical-thinking skills in this manner is to be unconcerned with moving toward truth or virtue. The purpose of weak-sense critical
thinking is to resist and annihilate opinions and reasoning different from
yours. To see domination and victory over those who disagree with you as the
objective of critical thinking is to ruin the potentially humane and progressive
aspects of critical thinking.
In contrast, strong-sense critical thinking requires us to apply the critical
questions to all claims, including our own. By forcing ourselves to look critically at our initial beliefs, we help protect against self-deception and conformity. It is easy to just stick with current beliefs, particularly when many people
share them. But when we take this easy road, we run the strong risk of making
mistakes we could otherwise avoid.
Strong-sense critical thinking does not necessarily force us to give up our
initial beliefs. It can provide a basis for strengthening them because critical
examination of those beliefs will sometimes reinforce our original commitment
to them. A long time ago, John Stuart Mill warned us of the emptiness of a set of
opinions accumulated without the help of strong-sense critical thinking:
He who knows only his side of the case knows little of that. His reasons may have
been good, and no one may have been able to refute them. But if he is equally
unable to refute the reasons on the opposite side he has no ground for preferring either opinion.

The Benefit of Asking the Right Questions

To feel proud of a particular opinion, it should be one we have
selected—selected from alternative opinions that we have understood and
evaluated.

The Satisfaction of Using the Panning-for-Gold Approach
Doing is usually more fun than watching; doing well is more fun than simply
doing. If you start using the interactive process taught in this book, you can
feel the same sense of pride in your reading and listening that you normally
get from successful participation in physical activities.
Critical thinkers find it satisfying to know when to say "no" to an idea or
opinion and to know why that response is appropriate. If you regularly use
the panning-for-gold approach, then anything that gets into your head will
have been systematically examined first. When an idea or belief does pass the
criteria developed here, it will make sense to agree with it—at least until new
evidence appears.
Imagine how good you will feel if you know why you should ignore or
accept a particular bit of advice. Frequently, those faced with an opinion
different from their own respond by saying, "Oh, that's just your opinion."
But the issue should not be whose opinion it is, but rather whether it
is a good opinion. Armed with the critical questions discussed in this
book, you can experience the satisfaction of knowing why certain advice is
nonsense.
The sponge approach is often satisfying because it permits you to accumulate information. Though this approach is productive, there is much more
gratification in being a participant in a meaningful dialogue with the writer or
speaker. Reading and listening become much richer as you begin to see things
that others may have missed. As you learn to select information and opinions
systematically, you will probably desire to read more and more in a lifelong
effort to decide which advice makes sense.

Trying Out New Answers
Although there is often no absolutely right answer, this book tries to encourage your search for better answers. Certainly, some answers are more accurate,
appropriate, useful, or moral than are others. For you to want to do the hard
work necessary to find better answers, you need substantial curiosity and even
courage.

Chapter 1

Courage is required because to keep looking for better answers we have
to be willing to give up our current beliefs or positions. When we encounter a
question, we probably already have an answer. Suppose someone says something to us about the appropriateness of behavior by abortion activists. In all
probability, we already have an opinion about the matter. It often takes incredible courage to give up on an opinion we have held for some time after listening to someone else. As critical thinkers, we have to struggle to force ourselves
to try out new answers. The interplay between our old answers and new ones
provides a basis for our growth.

Effective Communication and Critical Thinking
Many of the skills you will learn, as you become a more critical thinker, will
improve the quality of your writing and speaking. As you write and speak, it
helps to be aware of the expectations careful thinkers will have. Because your
objective is communication, many of the questions the thoughtful person will
ask in evaluating your writing or speech should serve as guides for your own
attempts to communicate well. Several of the critical questions that we urge you
to ask highlight problems you will want to avoid as you write or speak.
While the emphasis in this book is on effective thinking, the link to competent communication is so direct that it will be a theme throughout. Wherever appropriate, we will mention how the skill being encouraged is an aid to
improved communication.

The Importance of Practice
Learning new critical-thinking skills is a lot like learning new physical skills.
You cannot learn simply by being told what to do or by watching others. You
have to practice, and frequently the practice will be both rewarding and hard
work. Our goal is to make your learning as simple as possible. However,
acquiring the habit of critical thinking will initially take a lot of practice.
The practice exercises and sample responses at the end of each chapter
are an important part of this text. Try to do the exercises and, only then, compare your answers with ours. Our answers are not necessarily the only correct
ones, but they provide illustrations of how to apply the question-asking skills. We
intentionally failed to provide sample answers for the third passage at the end of
each chapter. Our objective is to give you the opportunity to struggle with the
answer using your knowledge of the chapter you have just studied. We want you
to feel the accomplishment of no longer necessarily needing us to guide you.

The Benefit of Asking the Right Questions

The Right Questions
To give you an initial sense of the skills that Asking the Right Questions will help
you acquire, we will list the critical questions for you here. By the end of the
book, you should know when and how to ask these questions productively:
1. What are the issues and the conclusions?
2.

What are the reasons?

3. Which words or phrases are ambiguous?
4.

What are the value conflicts and assumptions?

5. What are the descriptive assumptions?
6. Are there any fallacies in the reasoning?
7. How good is the evidence?
8. Are there rival causes?
9. Are the statistics deceptive?
10. What significant information is omitted?
11.

What reasonable conclusions are possible?

C H A P T E R

2I
W H A T A R E T H E ISSUE
AND T H E C O N C L U S I O N ?
Before we evaluate someone's reasoning, we must first find it. Doing so sounds
simple; it isn't. To get started as a critical thinker, you must practice the identification of the issue and the conclusion.
Cell phones are becoming a large part of today's society bringing with than benefits
and drawbacks. They are beneficial for those with tight schedules and in case of
emergencies. Cell phones can also come in handy for parents to check up on their
children. Even though cell phones do carry benefits, the drawbacks are in their
inappropriate use. When a cell phone rings or owners talk on them during a lecture
or a concert, a major disruption in the concentration of others is inevitable. Even
though there are suggestions in polite society to leave them off, perhaps we need
stronger penalties associated with abuse of the growing population of cell phones.
The person who wrote this assessment of cell phones very much wants
you to believe something. But what is that something and why are we supposed
to believe any such thing?
In general, those who create Web pages, editorials, books, magazine articles, or speeches are trying to change your perceptions or beliefs. For you to
form a reasonable reaction to their persuasive effort, you must first identify the
controversy or issue as well as the thesis or conclusion being pushed onto you.
(Someone's conclusion is her intended message to you. Its purpose is to shape
your beliefs a n d / o r behavior.) Otherwise, you will be reacting to a distorted
version of the attempted communication.
15

Chapter 2

When we read or listen, it is so easy to ignore what was said in the previous paragraph. We often react to the images, dramatic illustrations, or tone of
what was said instead of the reasoning that was intended by the person communicating with us. Each time we fail to react to the reasoning, human
conversation has experienced a defeat. We are not connecting as the person
who wrote or spoke to us intended. So, getting straight about the person's
conclusion and issue is an essential first step in effective human interaction.
When you have completed this chapter, you should be able to answer the
first of our critical questions successfully:
(J)

Critical Question: What are the issue and the conclusion?
Attention: An issue is a question or controversy responsible for the
conversation or discussion. It is the stimulus for what is being said.

Kinds of Issues
It will be helpful at this point to identify two kinds of issues you will typically
encounter. The following questions illustrate one of these:
Do families who own pets have fewer arguments with one another?
What causes high blood pressure?
Who made the decision to increase our sales taxes?
How much will college cost in the year 2010?
All these questions have one thing in common. They demand answers
attempting to describe the way the world is, was, or is going to be. For example, answers to the first two questions might be, "In general, families with pets
have fewer arguments with one another," and "Poor dietary habits cause high
blood pressure."
Such issues are descriptive issues. They are commonly found in textbooks,
magazines, the Internet, and television. Such issues reflect our curiosity about
patterns or order in the world. Note the boldfaced words that begin each question above; when questions begin with these words, they will probably be
descriptive questions.
Attention: Descriptive issues are those that raise questions about the
accuracy of descriptions of the past, present, or future.

What Are the Issue and the Conclusion?

Now let's look at examples of a second kind of question:
Should capital punishment be abolished?
What ought to be done about social security?
Must we outlaw SUVs or face increasing rates of asthma?
All of these questions demand answers suggesting the way the world ought
to be. For example, answers to the first two questions might be, "Capital punishment should be abolished," and "We ought to increase social security benefits."
These issues are ethical, or moral, issues; they raise questions about what
is right or wrong, desirable or undesirable, good or bad. They demand prescriptive answers. Thus, we will refer to these issues as prescriptive issues. Social
controversies are often prescriptive issues.
We have somewhat oversimplified. Sometimes it will be difficult to decide
what kind of issue is being discussed. It will be useful to keep these distinctions
in mind, however, because the kinds of critical evaluations you eventually make
will differ depending on the kind of issue to which you are responding.
Attention: Prescriptive issues are those that raise questions about what
we should do or what is right or wrong, good or bad.

Searching for the Issue
How does one go about determining the basic question or issue? Sometimes it
is very simple: The writer or speaker will tell you what it is. Alternatively, the
issue may be identified in the body of the text, usually right at the beginning,
or it may even be found in the title. When the issue is explicitly stated, it will
be indicated by phrases such as the following:
The question I am raising is: Why must we have speed limits on our highways?
Lowering the legal drinking age: Is it the right thing to do?
Should sex education be taught in the schools?
Unfortunately, the question is not always explicitly stated and instead
must be inferred from other clues in the communication. For example, many
writers or speakers are reacting to some current event that concerns them,
such as a series of violent acts in schools. Asking "What is the author reacting
to?" will often suggest the central issue of a communication. Another good

Chapter 2

clue is knowledge of the author's background, such as organizations to which
she belongs. So check for background information about the author as you try
to determine the issue.
When you are identifying the issue, try to resist the idea that there is one
and only one correct way to state the issue. Once you have found a question that
the entire essay or speech is addressing, and you can show the link between
that question and the essay or speech, you have found the issue. Just make certain that what you are calling an issue meets the definitional criteria for that idea.
The surest way to detect an issue when it is not explicitly stated, however,
is to locate the conclusion. In many cases, the conclusion must be found before you can identify the issue. Thus, in such cases, the first step in critical evaluation is to find the conclusion—a frequently difficult step.
We cannot critically evaluate until we find the conclusion!
Let's see how we go about looking for that very important structural
element.
Attention: A conclusion is the message that the speaker or writer
wishes you to accept.

Searching for the Author's or Speaker's Conclusion
To identify the conclusion, the critical thinker must ask, "What is the writer or
speaker trying to prove?" or "What is the communicator's main point?" The
answer to either of these questions will be the conclusion. Any answer to the
question provided by the speaker or writer will be the conclusion.
In searching for a conclusion, you will be looking for a statement or set
of statements that the writer or speaker wants you to believe. She wants you to
believe the conclusion on the basis of her other statements. In short, the basic
structure of persuasive communication or argument is: This because of that.
This refers to the conclusion; that refers to the support for the conclusion. This
structure represents the process of inference.
Conclusions are inferred; they are derived from reasoning. Conclusions
are ideas that require other ideas to support them. Thus, whenever someone
claims something is true or ought to be done and provides no statements to
support her claim, that claim is not a conclusion because no one has offered
any basis for belief. In contrast, unsupported claims are what we refer to as
mere opinions.

What Are the Issue and the Conclusion?

The last paragraph says a lot. It would be a good idea for you to read it
again. Understanding the nature of a conclusion is an essential step toward
critical reading and listening. Let's look closely at a conclusion and at the
inference process. Here is a brief paragraph; see whether you can identify the
conclusion, then the statements that support it.
Factory farming should not be legal. There are other more natural ways to produce
needed food supply.
"Factory farming should not be legal." This is the author's answer to the
question: should factory farming be legalized? It is her conclusion. The author
supports this belief with another: "There are other more natural ways to produce needed food supply."
Do you see why the supporting belief is not a conclusion? It is not the
conclusion because it is used to prove something else. Remember. To believe
one statement (the conclusion) because you think it is well supported by other
beliefs is to make an inference. When people engage in this process, they are
reasoning; the conclusion is the outcome of this reasoning.
Sometimes, communicators will not make their conclusions explicit; in
such cases you will have to infer the conclusion from what you believe the author
is trying to prove by the set of ideas she has presented.

USING THIS CRITICAL QUESTION
Once you have found the conclusion, use it as the focus of your evaluation. It
is the destination that the writer or speaker wants you to choose. Your ongoing
concern is: Should I accept that conclusion on the basis of what is supporting
the claim?

Clues to Discovery: How to Find the Conclusion
There are a number of clues to help you identify the conclusion.
CLUE NO. 1: Ask what the issue is. Because a conclusion is always a response to
an issue, it will help you find the conclusion if you know the issue. We discussed earlier how to identify the issue. First, look at the title. Next, look at the
opening paragraphs. If this technique does not help, skimming several pages
may be necessary.

Chapter 2

Clue No. 2 : Look for indicator words. The conclusion will frequently be preceded by indicator words that announce a conclusion is coming. When you
see these indicator words, take note of them. They tell you that a conclusion
may follow. A list of such indicator words follows:
consequently

suggests that

hence

therefore

points

to the conclusion that

thus

the point I'm trying to make is

it follows that

it is highly probable that

shows that

proves that

indicates that

the truth of the matter is

Read the following passage; then identify and highlight the indicator words.
By doing so, you will have identified the statements containing the conclusion.
Because of the wording of the Constitution, it follows that prayer should not be
allowed in public schools. When the schools favor any particular religion, they
are hampering the freedom of those who embrace a different religion. The idea
of freedom of religion is what the country was founded on.
You should have highlighted the following phrase: it follows. The conclusion follows these words.
Unfortunately, many written and spoken communications do not introduce the conclusion with indicator words. However, when you write, you
should draw attention to your thesis with indicator words. Those words act as
a neon sign, drawing attention to the point you want the reader to accept.
Clue No. 3: Look in likely locations. Conclusions tend to occupy certain locations. The first two places to look are at the beginning and at the end. Many
writers begin with a statement of purpose, containing what they are trying to
prove. Others summarize their conclusions at the end. If you are reading a
long, complex passage and are having difficulty seeing where it is going, skip
ahead to the end.
Clue No. 4: Remember what a conclusion is not. Conclusions will not be any
of the following:

What Are the Issue and the Conclusion?
•
•

examples
statistics

•

definitions

•

background information

•

evidence

Clue No. 5: Check the context of the communication and the author's background. Often writers, speakers, or Internet sites take predictable positions on
issues. Knowing probable biases of the source and the background of authors
can be especially valuable clues when the conclusion is not explicit. Be especially alert to information about organizations with which writers or speakers
may be associated.
Clue No. 6: Ask the question, "and therefore?" Because conclusions are
often implied, ask for the identity of the "and therefore" element. Ask, "Does
the author want us to draw an implied conclusion from the information communicated?" Conclusions like "candidate X will be soft on crime" are often
left for the reader or viewer to infer from the limited information presented
in a political ad.

Critical Thinking and Your Own Writing and Speaking
Because readers of your writing will be looking for your thesis or conclusion,
help them by giving it the clarity it deserves. It is the central message you want
to deliver. Emphasize it; leave no doubt about what it actually is. Making your
conclusion easily identifiable not only makes a reader's task easier, it also may
improve the logic of your writing. An effective way to emphasize the conclusion
is to insert it at the beginning or end of your essay and precede it with an
indicator word.
In addition, take a close look at your conclusion to make certain that it is
a direct response to the issue you intended to address. For example, suppose
the issue you are attempting to address is: Will owning a pet increase how long
we live? If your conclusion is: "yes, it will increase our life span by an average
of 15 years," there is a match between issue and conclusion. But were your conclusion, instead, that pets bring joy to the lives of everyone who owns them,
your reasoning is confused. The latter conclusion is responding to a different
issue, namely, do pets bring joy to our lives?

Chapter 2

Practice Exercises
(JM

Critical Question: What are the issue and the

conclusion?

I n the following p a s s a g e s , locate the issue a n d c o n c l u s i o n . As you search,
be sure to l o o k for i n d i c a t o r words.
Passage 1
Home schooling is a valid concept if the parent makes teaching a full time job,
and has the insight, knowledge and patience to do so. However, the truth of the
matter is that few parents who home school their child are capable of doing so.
Parents may choose to pull their student out of public schools for the wrong reasons. Sometimes, when children are a discipline problem, the parents will pull
them out of school rather than tolerating the rules associated with the punishment. Such a motivation does not speak well for the probable results of the home
schooling that follows. In addition, when there are no other adults to monitor
what is going on at home, it is likely that if there is a case of abuse in the home
that it will go unnoticed. Society needs to know whether these children are
getting the education and treatment they deserve.
Passage 2
Television advertising agencies are very clever in the way that they construct ads.
Often the ads are similar to the cartoons that the children enjoy. Children see
these characters interacting with a certain product and associate their affection
for the character with affection for the product. The companies do not want the
children to perceive a difference between the shows they are watching and the
advertisements. By using this strategy, these companies take advantage of the fact
that children are often not able to discriminate between the cartoons and the ads
and do not understand that these things offered come at a cost. Often the advertising is about sugary snacks or fatty foods, leading the children down a path to
bad health. Advertising geared towards children should be regulated - j u s t as
there are regulations now about tobacco and alcohol ads targeted at children.
Passage 3
Should the public be shown actual courtroom trials on television? It seems as
though the system can easily be corrupted by having cameras in the courtroom.
Victims are hesitant enough when testifying in front of a small crowd, but their
knowledge that every word is being sent to countless homes would increase the
likelihood that they would simply refuse to testify. There is little to no assumed
innocence for the accused when their trial is put on television. People do not
watch court television because they are concerned about our country's ability to

What Are the Issue and the Conclusion?

effectively carry out the proceedings of the judicial system; instead, they are
looking for the drama in witness testimony: entertainment. Thus, leave the cameras out of the courtrooms, and let the public view sitcom drama based off of
the legal system.

Sample Responses
Passage 1
The author states her conclusion in the second sentence of the passage. The conclusion is identified by the phrase, "the truth of the matter is". The author does not
explicitly state the issue, but it can be inferred by the conclusion and the reasons.
There are listed reasons in the second paragraph that suggest why some parents'
motivation to home school their children would lend to an ineffective home schooling experience. This example is prescriptive because it asks what ought to be done.
ISSUE: Should all parents be allowed to home school their children ?
CONCLUSION: NO, most parents are not capable of home schooling.
Passage 2
There are no indicator words to point towards die conclusion, but a good place to
look for the conclusion is either at the beginning or end of the excerpt. In this case,
the very last statement is the conclusion, and you can tell it is the conclusion because it gives finality to the passage using the phrase "should be". This phrase also
indicates that this is a prescriptive issue. It is not talking about the way things are or
are not, but how they ought to be. The issue is assumed from the conclusion and
from the preceding statements explaining why the author came to her conclusion.
ISSUE: Should advertisements geared towards children be regulated?
CONCLUSION: Advertisements geared toward children should be regulated.

ff)
Vl^

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

What Are the Issue and the Conclusion?
Before you can evaluate an author's argument, you must clearly identify the
issue and conclusion. How can you evaluate an argument if you don't know
exactly what the author is trying to persuade you to believe? Finding an author's
main point is the first step in deciding whether you will accept or reject it.

CHAPTER

3I
W H A T ARE THE REASONS?
Reasons provide answers for our human curiosity about why someone makes
a particular decision or holds a particular opinion.
Every class should conclude with student evaluations.
A pig is smarter than a mule.
Employers should be able to fire any employee who refuses to take a drug test.
Those three claims are each missing something. We may or may not agree with
them, but in their current form they are neither weak nor strong. None of the
claims contains an explanation or rationale for why we should agree. Thus, if we
heard someone make one of those three assertions, we would be left hungry for
more.
What is missing is the reason or reasons responsible for the claims.
Reasons are beliefs, evidence, metaphors, analogies, and other statements
offered to support or justify conclusions. They are the statements that
together form the basis for creating the credibility of a conclusion. Chapter 2
gave you some guidelines for locating two very important parts of the structure of an argument—the issue and the conclusion. This chapter focuses
on techniques for identifying the third essential element of an argument—
the reasons.
When a writer has a conclusion she wants you to accept, she must present
reasons to persuade you that she is right and to show you why.

Chapter 3

It is the mark of a rational person to support her beliefs with adequate
proof, especially when the beliefs are of a controversial nature. For example,
when someone asserts that we should exclude inexperienced lawyers from
representing those charged with felonies, this assertion should be met with
the challenge, "Why do you say that?" You should raise this question whether
you agree or disagree.
The person's reasons may be either strong or weak, but you will not know
until you have asked the question and identified the reasons. If the answer is
"because I think so," you should be dissatisfied with the argument, because the
"reason" is a mere restatement of the conclusion. However, if the answer is
evidence concerning serious mistakes made by inexperienced lawyers in
felony cases, you will want to consider such evidence when you evaluate the
conclusion. Remember: You cannot determine the worth of a conclusion
until you identify the reasons.
Identifying reasons is a particularly important step in critical thinking.
An opinion cannot be evaluated fairly unless we ask why it is held and get a
satisfactory response. Focusing on reasons requires us to remain open to and
tolerant of views that might differ from our own. If we reacted to conclusions
rather than to reasoning, we would tend to stick to the conclusions we brought
to the discussion or essay, and those conclusions that agree with our own
would receive our rapid assent. If we are ever to re-examine our own opinions,
we must remain curious, open to the reasons provided by those people with
opinions that we do not yet share.
(Jj

Critical Question: What are the reasons?

Reasons + Conclusion = Argument
In ordinary conversation, an argument refers to a disagreement, a time when
blood pressure soars. We will use the concept in a very different manner. An
argument is a combination of two forms of statements: a conclusion and the reasons allegedly supporting it. The partnership between reasons and conclusion
establishes a person's argument. It is something we provide because we care
about how people live their lives and what they believe. Our continual
improvement depends on someone's caring enough about us to offer us arguments and to evaluate the ones we make. Only then will we be able to develop
as thoughtful people.
Sometimes, an argument will consist of a single reason and a conclusion;
often, however, several reasons will be offered to support the conclusion.

What Are the Reasons?

So when we refer to someone's argument, we might be referring to a single
reason and its related conclusion or to the entire group of reasons and the
conclusion it is intended to substantiate.
Attention: Reasons are explanations or rationales for why we should
believe a particular conclusion.

As we use the terms, argument and reasoning mean the same thing—the
use of one or more ideas to support another idea. Thus when a communication
lacks reasons, it is neither an argument nor an example of reasoning. Consequently, only arguments and reasoning can be logically flawed. Because a
reason by itselfis an isolated idea, it cannot reflect a logical relationship.
Several characteristics of arguments grab our attention:
•

They have intent. Those who provide them hope to convince us to believe
certain things or act in certain ways. Consequently, they call for a reaction.
We can imitate the sponge or the gold prospector, but we ordinarily must
respond somehow.

•

Their quality varies. Critical thinking is required to determine the extent
of quality in an argument.

•

They have two essential visible components—a conclusion and reasons.
Failure to identify either component destroys the opportunity to evaluate
the argument. We cannot evaluate what we cannot identify.

That last point deserves some repetition and explanation. There is little
purpose in rushing critical thinking. In fact, the philosopher Wittgenstein
suggests that when one bright person addresses another, each should first say
"Wait! " Taking the time to locate arguments before we assess what we think
was said is only fair to the person providing the argument.

Initiating the Questioning Process
The first step in identifying reasons is to approach the argument with a questioning attitude, and the first question you should ask is a why question. You
have identified the conclusion; now you wish to know why the conclusion
makes sense. If a statement does not answer the question, "Why does the writer
or speaker believe that?" then it is not a reason. To function as a reason, a statement (or group of statements) must provide support for a conclusion.

Chapter 3

Let us apply the questioning attitude to the following paragraph. First we
will find the conclusion; then we will ask the appropriate why question.
Remember your guidelines for finding the conclusion. (The indicator words
for the conclusion have been italicized.)
(1) Should metal detectors be in place at every public school? (2) Teachers were
surveyed about their opinions. (3) Many indicated that they never know what to
expect from their students and thought that metal detectors would be a safe
solution to unexpected circumstances. (4) 57 percent of teachers agreed
that metal detectors would help the school become a safer environment.
(5) Therefore, public schools should install metal detectors for safety.
What follows "Therefore' answers the question raised in statement (1). Thus, the
conclusion is statement (5) ". . . public schools should instate metal detectors
for safety." Highlight the conclusion!
Attention: An argument consists of a conclusion and the reasons that
allegedly support it.
We then ask the question, "Why does the writer or speaker believe the
conclusion?" The statements that answer that question are the reasons. In this
particular case, the writer provides us with evidence as reasons. Statements (3)
and (4) jointly provide the evidence; that is, together they provide support for
the conclusion. Together they serve as the reason for the conclusion. Thus, we
can paraphrase the reason as: A majority of surveyed teachers believe that
metal detectors would help the school's level of safety.
Now, try to find the reasons in the following paragraph. Again, first find
the conclusion, highlight it, and then ask the why question.
(1) Genetic screening of embryos is morally wrong. (2) People do not have the
right to terminate a potential life just because it might not be the right sex, or
may have a defect of some kind. (3) It cannot be said that a person's quality of
life is severely changed by birth defect, or that parents should get to choose the
sex of their baby.
There is no obvious indicator word for the conclusion in the paragraph,
but the author is against genetic screening of embryos. The conclusion is:
"Genetic screening of embryos is morally wrong." Why does the author believe
this? The major reason given is that "People do not have the right to decide to
terminate a potential life based on a set of their preferred criteria." Sentence
(3) provides additional support for this reason.

What Are the Reasons?

One of the best ways for you to determine whether you have discovered
a reason is to try to play the role of the communicator. Put yourself in her
position and ask yourself, "Why am I in favor of this conclusion that I am supporting?" Try to put into your own words how you believe the communicator
would answer this question. If you can paraphrase the answer, you have probably discovered her reasons.
As you determine a communicator's reasoning structure, you should
treat any idea that seems to be used to support her conclusion as a reason,
even if you do not believe it provides support for the conclusion. At this stage
of critical thinking, you are trying to identify the argument. Because you want
to be fair to the person who made the argument, it makes good sense to use
the principle of charity. If the writer or speaker believed she was providing support for the conclusion with some evidence or logic, then we should at least
consider the reasoning. There will be plenty of time later to evaluate the reasoning carefully.

Words That Identify Reasons
As was the case with conclusions, there are certain words that will typically
indicate that a reason will follow. Remember: The structure of reasoning is this,
because of that. Thus, the word because, as well as words synonymous with and
similar in function to it, will frequently signal the presence of reasons. A list of
indicator words for reasons follows:
as a result of

for the reason that

because of the fact that

in view of

is supported by

because the evidence is

Kinds of Reasons
There are many different kinds of reasons, depending on the kind of issue.
Many reasons will be statements that present evidence. By evidence, we mean
specific information that someone uses to furnish "proof for something she
is trying to claim is true. Communicators appeal to many kinds of evidence to
"prove their point." These include "the facts," research findings, examples
from real life, statistics, appeals to experts and authorities, personal testimonials, metaphors, and analogies. Different kinds of evidence are more appropriate in some situations than in others, and you will find it helpful to develop

Chapter 3

rules for yourself for determining what kinds of evidence are appropriate on
given occasions.
You will often want to ask, "What kind of evidence is needed to support
this claim?" and then determine whether such evidence has been offered. You
should know that there are no uniform "codes of evidence" applicable to all
cases of serious reasoning. A more detailed treatment of evidence appears in
Chapters 8 - 1 1 .
When a speaker or writer is trying to support a descriptive conclusion,
the answer to the why question will typically be evidence.
The following example provides a descriptive argument; try to find the
author's reasons.
(1) The number of people in the United States that are obese is growing quickly.
(2) Studies indicate that over 25 percent of Americans are obese, not to mention
the numbers of simply overweight Americans.
You should have identified the first statement as the conclusion. It is a
descriptive statement about the large number of Americans who are obese.
The rest of the paragraph presents the evidence—the reason for the conclusion. Remember: The conclusion itself will not be evidence; it will be a belief
supported by evidence or by other beliefs.
In prescriptive arguments, reasons are typically either general, prescriptive statements or descriptive beliefs or principles. The use of these kinds of
statements to support a conclusion in a prescriptive argument is illustrated in
the following:
( 1 ) In today's society, there are all sorts of regulations on media, such as television ratings. (2) Do these ratings allow for people to make educated decisions
about what they will or will not watch? (3) Do these ratings entice some people
to watch a show even though they know they are not supposed to? (4) How many
parents actually go by the television ratings to deter their children from watching
a show? (5) More often than not, the television ratings do not prevent children
from watching shows society believes that they are not mature enough to watch.
(6) Television ratings are unenforceable guidelines. (7) If one believes in the
censorship of media for minors, items such as the V-chip should be used for this
pupose rather than the simple tagged rating at the top of the screen.
The conflict here is about whether television ratings are desirable. The
author argues that if society really is concerned about what children are watching, then it should implement the use of items such as the V-chip, as stated in
sentence (7). Let us look for sentences that answer the question, "Why does the

What Are the Reasons?

author believe this conclusion?" First, note that no evidence is presented.
Sentences (2) and (3) jointly form one reason, a descriptive belief: The television ratings are not significant enough to affect change, and they may even
encourage some to watch more harmful shows than they would have otherwise
watched. The warnings are vague and can leave people thinking that the show
may not be that "bad." Sentences (4) and (5) add a second reason: The television ratings do not really affect the choice of television shows for either parents
or children. Sentence (6) provides a third reason: Television ratings cannot be
enforced. There is no officer on duty other than parents, and if they do not
agree with the ratings or are not around, the ratings are useless. These last two
reasons are general beliefs. If the argument were expanded by the author, the
beliefs themselves might be supported by evidence in some form.

Keeping the Reasons and Conclusions Straight
Much reasoning is long and not very well organized. Sometimes a set of reasons
will support one conclusion, and that conclusion will function as the main
reason for another conclusion. Reasons may be supported by other reasons. In
especially complicated arguments, it is frequently difficult to keep the structure
straight in your mind as you attempt to critically evaluate what you have read.
To overcome this problem, try to develop your own organizing procedure for
keeping the reasons and conclusions separate and in a logical pattern.
We have mentioned a number of techniques for you to use in developing
a clear picture of the reasoning structure. If some other technique works better for you, by all means use it. The important point is to keep the reasons and
conclusions straight as you prepare to evaluate.

Clues for Identifying and Organizing
the Reasoning of a Passage
1.

Circle indicator words.

Underline the reasons and conclusion in different colors of ink, or
highlight the conclusion and underline the reasons.

Label the reasons and conclusion in the margin.

After reading long passages, make a list of reasons at the end of the
essay.

Chapter 3

USING THIS CRITICAL QUESTION
Once you have found the reasons, you need to come back to them again and
again as you read or listen further. Their quality is crucial to a strong
argument. The conclusion depends on their merit. Weak reasons create weak
reasoning!

Reasons First, Then Conclusions
The first chapter warned you about the danger of weak-sense critical thinking. A warning signal that can alert you to weak-sense critical thinking
should go off when you notice that reasons seem to be created (on the spot,
even) only because they defend a previously held opinion. When someone is
eager to share an opinion as if it were a conclusion, but looks puzzled or
angry when asked for reasons, weak-sense critical thinking is the probable
culprit.
Certainly, you have a large set of initial beliefs, which act as initial conclusions when you encounter controversies. As your respect for the importance of
reasons grows, you will frequently expect those conclusions to stand or crumble
on the basis of their support. Your strongest conclusions follow your reflection
about the reasons and what they mean.
Be your own censor in this regard. You must shake your own pan when
looking for gold. Try to avoid "reverse logic" or "backward reasoning," whereby
reasons are an afterthought, following the selection of your conclusion. Ideally,
reasons are the tool by which conclusions are shaped and modified.

" F r e s h " Reasons and Your Growth
We need to remind ourselves again and again how important it is to force ourselves to pay attention to "fresh" reasons, those that we have not previously
considered. Critical thinkers are proud to be open to new forms of reasoning.
Being fair to such reasons is tough, but rewarding. What makes this task so difficult is the power of our current opinions. They provide a starting point for
our reaction to reasoning. We come to each conversation, essay, or lecture
with a loyalty to the beliefs we already have. Thus, our existing beliefs can be
an obstacle to our listening and learning. But at another level, we know there
are thoughtful reasons that we have not yet encountered. For our personal
growth, we have to give "fresh" reasons a real chance to speak to us.

What Are the Reasons?

Critical Thinking and Your Own Writing and Speaking
When you are writing or speaking, you will want to keep your audience foremost in your plans. They need to be clear about what you conclude and why
you are concluding it. Do not hide your conclusion and reasons; display them
openly. Give the audience a clear opportunity to see what you intend. Thus,
your task is to use words, sentences, paragraphs, and indicator words to illuminate the logical relationships in your argument.

Practice Exercises
(J)

Critical Question: What are the reasons?

First survey the passage and highlight its conclusion. Then ask the question,
"Why?" and locate the reasons. Use indicator words to help. Keep the conclusions and the reasons separate. Try to paraphrase the reason; putting the reasons in your own words helps clarify their meaning and function.
Passage 1
Public swimming pools can be a health hazard. Many public pools are not able to
obey the sanitation regulations and therefore allow for the contraction of waterborne bacteria. Studies have shown that only 60 percent of public pools are able
to maintain the proper amount of chlorine in the water, allowing for those who
use the pool to be infected. Many pool users have become ill after the use of a
public swimming pool.
Passage 2
Schools all around the nation are forming community service programs. Should
students be required to do community service? There are many drawbacks to
requiring such service.
Students will not be able to understand the concept of charity and benevolence
if it is something they have to do. Forced charity seems contradictory to the concept of charity. If this concept loses value for the students because the service was
not a choice, they will then resent the idea of community service and not volunteer to do so at a later time in life.
Furthermore, because this community service would be coerced, the students
may not perform at a high level. They may feel they will do the bare minimum of
what is required. The students may also be resentful or rude to the people they
are helping, which would also hamper the progress of the community service.

Chapter 3
As you can see, forced community service may not be the best programming
choice for schools.
Passage 3
In high school men's basketball and men's football usually dominate the Friday
night schedule. Should it be that way? These games are significant to the high
school experience, but not at the cost of die other sports in die school. Just because
it has been a tradition does not mean that the format has to remain that way.
It is easier for most parents and other fans to make it out to the game on Friday
nights. Therefore, it is easier for them to come see the men's basketball or men's
football games. What about the girl's basketball team, or the swim team? Their
games should not always be stuck on weekday afternoons and evenings. Their
families often are not able to make it out to see them because most are working
during the afternoons. The students who play these "secondary" sports are not
getting a fair share of the spotlight; the schedule should change to accommodate
these other sports.

Sample Responses
Passage 1
ISSUE:

What makes public pools a health hazard ?

CONCLUSION:
REASONS:

Inadequate sanitation.

1. Sixty percent of public pools are not able to maintain proper
chlorination levels.
2. Many people have gotten sick after using public pooh.

Recall that we are looking for the support system for the conclusion. We ask
ourselves: Why does this person claim that sanitation is causing a health hazard
in pools? The conclusion is justified by two research findings; these findings constitute the reasons. An indicator word for the first reason is "studies have shown."
Passage 2
ISSUE:

Should schools require community service!

CONCLUSION: NO,
REASONS:

schools should not require community service.

1. Forced charity makes little sense.
(SUPPORTING REASONS)

Required community service is a self-contradiction.

What Are the Reasons?
b.
c.

Students will resent the idea of community service and choose
not to do so later in life.
Students will not perform at a high level.
1. The students will only do the bare minimum, not what would
most benefit the recipient.
2. Students may be rude to those they are helping.

Why are we told that schools should not require community service? The
answer to that question will be the author's reasons. The first reason is supported by a collection of examples and claims, all showing us that forced community service is a contradiction. Furthermore is the indicator word calling our
attention to the second reason.

ff\
VJL^

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

What Are the Reasons?
Once you have identified the issue and conclusion, you need to understand why
an author has come to a certain conclusion. Reasons are the why. If the author
provides good reasons, you might be persuaded to accept her conclusion. However, right now, we are simply concerned with identifying the reasons. Identifying
the reasons is the next step in deciding whether you should accept or reject the
author's conclusion.

C H A P T E R

4I
W H A T W O R D S OR PHRASES
ARE AMBIGUOUS?
The first three chapters of this book help you identify the basic structural
elements in any message. At this point, if you can locate a writer's or speaker's
conclusion and reasons, you are progressing rapidly toward the ultimate goal
of forming your own rational decisions. Your next step is to put this structural
picture into even clearer focus.
While identifying the conclusion and reasons gives you the basic visible
structure, you still need to examine the precise meaning of these parts before
you can react fairly to the ideas being presented. Now you need to pay special
attention to the details of the language.
Identifying the precise meaning of key words or phrases is an essential
step in deciding whether to agree with someone's opinion. If you fail to check
for the meaning of crucial terms and phrases, you may react to an opinion the
author never intended.
Let's see why knowing the meaning of a communicator's terms is so
important.
Tourism is getting out of control. Tourism can be good for the economy, but it
can also harm the locale and its residents. We need to do more to regulate
tourism. If we keep allowing these people to do whatever they please, surely we
as residents will suffer.
Notice that it is very hard to know what to think about this argument
until we know more about the kinds of regulations that the person has in
37

Chapter 4

mind. A quota for tourists? A set of rules about the behavior expected of
tourists? Restrictions on the part of the neighborhood that tourists are allowed
to visit? We just do not know what to think until we know more about these
regulations the person is suggesting.
This example illustrates an important point: You cannot react to an
argument unless you understand the meanings (explicit or implied) of crucial
terms and phrases. How these are interpreted will often affect the acceptability of the reasoning. Consequently, before you can determine the extent to
which you wish to accept one conclusion or another, you must first attempt to
discover the precise meaning of the conclusion and the reasons. While their
meaning typically appears obvious, it often is not.
The discovery and clarification of meaning require conscious, stepby-step procedures. This chapter suggests one set of such procedures. It focuses
on the following question:
QJ Critical Question: What words or phrases are ambiguous?

The Confusing Flexibility of Words

Our language is highly complex. If each word had only one potential meaning
about which we all agreed, effective communication would be more likely.
However, most words have more than one meaning.
Consider the multiple meanings of such words as freedom, obscenity, and
happiness. These multiple meanings can create serious problems in determining the worth of an argument. For example, when someone argues that a
magazine should not be published because it is obscene, you cannot evaluate
the argument until you know what the writer means by "obscene." In this
brief argument, it is easy to find the conclusion and the supporting reason,
but the quality of the reasoning is difficult to judge because of the ambiguous
use of obscene. A warning: We often misunderstand what we read or hear because w
presume that the meaning of words is obvious.
Whenever you are reading or listening, force yourself to search for ambiguity;
otherwise, you may simply miss the point. A term or phrase is ambiguous when
its meaning is so uncertain in the context of the argument we are examining that
we need further clarification before we can judge the adequacy of the reasoning.
When any of us is ambiguous, we have not necessarily done something
either unfair or improper. In fact, many documents, like constitutions, are
intentionally left ambiguous so that the document can evolve as different
meanings of key terms become practical necessities. Indeed, because we rely

What Words or Phrases Are Ambiguous?

on words to get our points across when we communicate, there is no way to
avoid ambiguity. But what can and should be avoided is ambiguity in an argument. When someone is trying to persuade us to believe or do something, that
person has a responsibility to clarify any potential ambiguity before we consider the worth of the reasoning.

Locating Key Terms and Phrases
The first step in determining which terms or phrases are ambiguous is to use the
stated issue as a clue for possible key terms. Key terms or phrases will be those
terms that may have more than one plausible meaning within the context of the
issue; that is, terms that you know must be clarified before you can decide to agree
or disagree with die communicator. To illustrate the potential benefit of checking
the meaning of terminology in the stated issue, let's examine several issues:
1. Does TV violence adversely affect society?
2.

Is the Miss America contest demeaning to women?

Is the incidence of rape in college residence halls increasing?
Attention:

Ambiguity refers to the existence of multiple possible meanings

for a word or phrase.

Each of these stated issues contains phrases that writers or speakers will
have to make clear before you will be able to evaluate their response to the
issue. Each of the following phrases is potentially ambiguous: "TV violence,"
"adversely affect society," "demeaning to women," and "incidence of rape."
Thus, when you read an essay responding to these issues, you will want to
pay close attention to how the author has defined these terms.
The next step in determining which terms or phrases are ambiguous is
to identify what words or phrases seem crucial in determining how well the
author's reasons support her conclusion; that is, to identify the key terms in
the reasoning structure. Once you locate these terms, you can then determine
whether their meaning is ambiguous.
When searching for key terms and phrases, you should keep in mind why
you are looking. Someone wants you to accept a conclusion. Therefore, you
are looking for only those terms or phrases that will affect whether you accept
the conclusion. So, look for them in the reasons and conclusion. Terms and phrases
that are not included in the basic reasoning structure can thus be "dumped
from your pan."

Chapter 4

Another useful guide for searching for key terms and phrases is to keep in
mind the following rule: The more abstract a word or phrase, the more likely it is
to be susceptible to multiple interpretations. To avoid being unclear in our use of
the term abstract, we define it here in the following way: A term becomes more
and more abstract as it refers less and less to particular, specific instances. Thus,
the words equality, responsibility, pornography, and aggression are much mo
abstract than are the phrases "having equal access to necessities of life," "direcdy
causing an event," "pictures of male and female genitals," and "doing deliberate
physical harm to another person." These latter phrases provide a much more
concrete picture and are therefore less ambiguous.
You can also locate potential important ambiguous phrases by reverse roleplaying. Ask yourself, if you were to adopt a position contrary to the author's, would
you choose to define certain terms or phrases differently? If so, you have identified a possible ambiguity. For example, someone who sees beauty pageants as
desirable is likely to define "demeaning to women" quite differently from
someone who sees them as undesirable.

Summary of Clues for Locating Key Terms
1. Review the issue for possible key terms.
2.

Look for crucial words or phrases within the reasons and conclusion.

Keep an eye out for abstract words and phrases.

Use reverse role-playing to determine how someone might define
certain words and phrases differently.

Checking for Ambiguity
You now know where to look for ambiguous terms or phrases. The next step is
to focus on each term or phrase and ask yourself, "Do I understand its meaning?" In answering this very important question, you will need to overcome
several major obstacles.
One obstacle is assuming that you and the author mean the same thing.
Thus, you need to begin your search by avoiding "mind reading. " You need to
get into the habit of asking, "What do you mean by that?" instead of, "I know
just what you mean." A second obstacle is assuming that terms have a single,
obvious definition. Many terms do not. Thus, always ask, "Could any of the
words or phrases have a different meaning?"

What Words or Phrases Are Ambiguous?

You can be certain you have identified an especially important unclear
term by performing the following test. If you can express two or more alternative meanings for a term, each of which makes sense in the context of the
argument, and if the extent to which a reason would support a conclusion is
affected by which meaning is assumed, then you have located a significant
ambiguity. Thus, a good test for determining whether you have identified an
important ambiguity is to substitute the alternative meanings into the reasoning structure and see whether changing the meaning makes a difference in how
well a reason supports the conclusion.

USING THIS CRITICAL QUESTION
The preceding paragraph deserves your full attention. It is spelling out a
procedure for putting this critical question about ambiguity to work. Once you
have followed the procedure, you can demonstrate to yourself or anyone else
why the reasoning needs more work. Try as you might to want to believe what
is being said, you just cannot, as a critical thinker, agree with the reasoning
until the ambiguity that affects the reasoning is repaired.

Determining Ambiguity
Let's now apply the above hints to help us determine which key terms a communicator has left unclear. Remember: As we do this exercise, keep asking, "What
does the author mean by that?" and pay particular attention to abstract terms.
We will start with a simple reasoning structure: an advertisement.
OurBrand Sleep Aid: Works great in just 30 min.
ISSUE:

What sleep aid should you buy ?

CONCLUSION:
REASON:

(implied) : Buy OurBrand Sleep Aid.

Works great in 30 min.

The phrases "Buy OurBrand Sleep Aid" and "in 30 min" seem quite concrete and self-evident. But, how about "works great?" Is the meaning obvious?
We think not. How do we know? Let's perform a test together. Could "works
great" have more than one meaning? Yes. It could mean the pill makes you
drowsy. It could mean the pill completely knocks you out such that you will
have difficulty waking up the next morning. Or it could have many other

Chapter 4

meanings. Isn't it true that you would be more eager to follow the advice of the
advertisement if the pill worked great, meaning it works precisely as you want
it to work? Thus, the ambiguity is significant because it affects the degree to
which you might be persuaded by the advertisement.
Advertising is often full of ambiguity. Advertisers intentionally engage in
ambiguity to persuade you that their products are superior to those of their
competitors. Here are some sample advertising claims that are ambiguous. See
if you can identify alternative, plausible meanings for the italicized words or
phrases.
No-Pain is the extra-strength pain reliever.
Here is a book at last that shows you how to find and keep a good man.
In each case, the advertiser hoped that you would assign the most attractive meaning to the ambiguous words. Critical reading can sometimes protect
you from making purchasing decisions that you would later regret.
Let's now look at a more complicated example of ambiguity. Remember
to begin by identifying the issue, conclusion, and reasons. Resist the temptation to make note of the unclear meaning of any and all words. Only the
ambiguity in the reasoning is crucial to critical thinkers.
We absolutely must put limits on tanning. Tanning is a substantial health
risk with severe consequences. Studies have shown that those who tan are at a
higher risk of skin diseases as a result of tanning.
Let's examine the reasoning for any words or phrases that would affect
our willingness to accept it.
First, let's examine the issue for terms we will want the author to make
clear. Certainly, we would not be able to agree or disagree with this author's
conclusion until she has indicated what she means by "tanning," does she
mean tanning outdoors or artificial tanning? Thus, we will want to check how
clearly she has defined it in her reasoning.
Next, let's list all key terms and phrases in the conclusion and reasons:
"health risk," "severe consequences," "studies have shown," "those who tan are at
a higher risk," "skin diseases," and "we should put limits on tanning." Let's take
a close look at a few of these to determine whether they could have different
meanings that might make a difference in how we would react to the reasoning.
First, her conclusion is ambiguous. Exactly what does it mean to "put limits
on tanning"? Does it mean to prevent people from using artificial tanning
devices, or might it mean putting a limit on the amount of time spent tanning?
Before you could decide whether to agree with the speaker or writer, you would
first have to decide what it is she wants us to believe.

What Words or Phrases Are Ambiguous?

Next, she argues that "those who tan are at a higher risk of skin diseases."
We have already talked about how we are not sure what she means by "those
who tan," but what does she mean by "skin diseases?" She could mean any
number of irritations that can occur from sun exposure or she could be talking
about something as severe as skin cancer. It is significant to know which of these
she was addressing if she wanted to convince you of the dangers of tanning and
her conclusion to limit it. Try to create a mental picture of what these phrases
represent. If you can't, the phrases are ambiguous. If different images would
cause you to react to the reasons differently, you have identified an important
ambiguity.
Now, check the other phrases we listed above. Do they not also need to
be clarified? You can see that if you accept this writer's argument without
requiring her to clarify these ambiguous phrases, you will not have understood
what it is you agreed to believe.

Context and Ambiguity
Writers and speakers only rarely define their terms. Thus, typically your only
guide to the meaning of an ambiguous statement is the context in which the
words are used. By context, we mean the writer's or speaker's background, traditional uses of the term within the particular controversy, and the words and
statements preceding and following the possible ambiguity. All three elements
provide clues to the meaning of a potential key term or phrase.
If you were to see the term human rights in an essay, you should immediately ask yourself, "What rights are those?" If you examine the context and find
that the writer is a leading member of the Norwegian government, it is a good
bet that the human rights she has in mind are the rights to be employed,
receive free health care, and obtain adequate housing. An American senator
might mean something very different by human rights. She could have in
mind freedoms of speech, religion, travel, and peaceful assembly. Notice that
the two versions of human rights are not necessarily consistent. A country
could guarantee one form of human rights and at the same time violate the
other. You must try to clarify such terms by examining their context.
Writers frequently make clear their assumed meaning for a term by their
arguments. The following paragraph is an example:
The amusement park has given great satisfaction to most of its customers. More
than half of the people surveyed agreed that the park had a wide variety of games
and rides and that they would return to the park soon.

Chapter 4

The phrase "give great satisfaction" is potentially ambiguous, because it
could have a variety of meanings. However, the writer's argument makes clear
that in this context, "give great satisfaction" means having a variety of games
and rides.
Note that, even in this case, you would want some further clarification
before you travel to this park, because "having a variety of games" is ambiguous. Wouldn't you want to know perhaps how many rides or games there were,
or what some of them were? It is possible that while there is a wide variety of
games, all of them are outdated or not popular anymore?

USING THIS CRITICAL QUESTION
The critical question focusing on ambiguity provides you with a fair-minded
basis for disagreeing with the reasoning. If you and the person trying to persuade you are using different meanings for key terms in the reasoning, you
would have to work out those disagreements first before you could accept the
reasoning being offered to you.
Examine the context carefully to determine the meaning of key terms and
phrases. If the meaning remains uncertain, you have located an important
ambiguity. If the meaning is clear and you disagree with it, then you should be
wary of any reasoning that involves that term or phrase.

Ambiguity, Definitions, and the Dictionary
It should be obvious from the preceding discussion that to locate and clarify
ambiguity, you must be aware of the possible meanings of words. Meanings
usually come in one of three forms: synonyms, examples, and what we will call
"definition by specific criteria." For example, one could offer at least three
different definitions of anxiety:
1. Anxiety is feeling nervous {synonym).
2.

Anxiety is what the candidate experienced when he turned on the television to watch the election returns {example).

3. Anxiety is a subjective feeling of discomfort accompanied by increased
sensitivity of the autonomic nervous system {specific criteria).
For critical evaluation of most controversial issues, synonyms and examples are inadequate. They fail to tell you the specific properties that are crucial

What Words or Phrases Are Ambiguous?

for an unambiguous understanding of the term. Useful definitions are those
that specify criteria for usage—and the more specific the better.
Where do you go for your definitions? One obvious and very important
source is your dictionary. However, dictionary definitions frequently consist of
synonyms, examples, or incomplete specifications of criteria for usage. These
definitions often do not adequately define the use of a term in a particular
essay. In such cases, you must discover possible meanings from the context of
the passage, or from what else you know about the topic. We suggest you keep
a dictionary handy, but keep in mind that the appropriate definition may not
be there.
Let's take a closer look at some of the inadequacies of a dictionary definition. Examine the following brief paragraph.
The quality of education at this university is not declining. In my interviews,
I found that an overwhelming majority of the students and instructors
responded that they saw no decline in the quality of education here.
It is clearly important to know what is meant by "quality of education" in
the above paragraph. If you look up the word quality in the dictionary, you will
find many meanings, the most appropriate, given this context, being excellence
or superiority. Excellence and superiority are synonyms for quality—and they are
equally abstract. You still need to know precisely what is meant by excellence or
superiority. How do you know whether education is high in quality or excellence? Ideally, you would want the writer to tell you precisely what behaviors she
is referring to when she uses the phrase "quality of education." Can you think
of some different ways that the phrase might be defined? The following list
presents some possible definitions of quality of education:
average grade-point average of students
ability of students to think critically
number of professors who have doctoral degrees
amount of work usually required to pass an exam
Each of these definitions suggests a different way to measure quality;
each specifies a different criterion. Each provides a concrete way in which the
term could be used. Note also that each of these definitions will affect the
degree to which you will want to agree with the author's reasoning. For
example, if you believe that "quality" should refer to the ability of students to
think critically, and most of the students in the interviews are defining it as

Chapter 4

how much work is required to pass an exam, the reason would not necessarily
support the conclusion. Exams may not require the ability to think critically.
Thus, in many arguments you will not be able to find adequate dictionary definitions, and the context may not make the meaning clear. One way
to discover possible alternative meanings is to try to create a mental picture
of what the words represent. If you cannot do so, then you probably have
identified an important ambiguity. Let's apply such a test to the following
example:
Our company has had many competent employees. If you join our staff, you will
start immediately at the rate we discussed with, of course, added benefits. I hope
you consider all these factors in making your employment decision.
This is clearly an argument to persuade someone to work at his or her
place of employment. The reasons are the salary and "added benefits." Can
you create a single clear mental picture of "added benefits?" We each have
some such idea, but it is highly unlikely that the ideas are identical; indeed,
they may be quite different. Do "added benefits" refer to health care insurance or a new corner office? For us to evaluate the argument, we would need
to know more about the meaning the writer has for "added benefits." Thus, we
have located an important ambiguity.

Ambiguity and Loaded Language
Ambiguity is not always an accident. Those trying to persuade you are often
quite aware that words have multiple meanings. Furthermore, they know that
certain of those meanings carry with them heavy emotional baggage. Words
like sacrifice and justice have multiple meanings, and some of those meanings
are loaded in the sense that they stimulate certain emotions in us. Anyone trying to use language to lead us by the heart can take advantage of these probable emotions.
For example, the American military officials who control prisons in
Afghanistan and Guantanomo are eager to avoid the appearance that these
prisons encourage a large number of suicides among the prisoners. Yet a large
number of prisoners do take their own lives. The military have to count
those deaths somehow. So they have created categories like "Self-inflicted
Hazardous Incidents" that permit them to acknowledge the deaths without
putting them into the category of suicides. Here the ambiguity of "Self-inflicted
Hazardous Incidents" is far from accidental.

What Words or Phrases Are Ambiguous?

Political language is often loaded and ambiguous. For example, welfare is
often how we refer to governmental help to those we don't like; when help
from the government goes to groups we like, we call it a subsidy or an incentive.
The following table consists of political terms and the intended emotional
impact.

Ambiguous Political Language
Term
Revenue enhancement
Tax and spend democrats
Restoring fairness
Extreme

Emotional Impact
Positive response to tax hikes
Irresponsible and wasteful
Approval of proposed tax changes

Terrorist

Undesirable, unreasonable
Wild, crazy, uncivilized

Defense spending

Protective, required

Reform

Desirable changes

All the terms in the table are ambiguous. As critical thinkers, we must be
sensitive to their intended emotional impact and the role of ambiguity in
encouraging that impact. By searching for alternative meanings of terms such
as reform, we can safeguard ourselves against easy emotional commitments to
arguments we would otherwise question. After all, even the most dangerous
political change is in some sense a "reform."
Norman Solomon's ThePowerofBabbleprovia.es a colorful illustration of
how successful politicians use ambiguous language to persuade others. Note
that Mr. Solomon has conveniently placed key ambiguous terms in alphabetical order for us.
America is back, and bipartisan—biting the bullet with competitiveness, diplomacy, efficiency, empowerment, end games, and environmentalism, along
with faith in the founding Fathers, freedom's blessings, free markets and free
peoples, and most of all, God. Our great heritage has held the line for human
rights, individual initiative, justice, kids, leadership, liberty, loyalty, mainstream values, the marketplace, measured responses, melting pots, the middle
class, military reform, moderates, modernization, moral standards, national
security, and Old Glory. Opportunity comes from optimism, patriotism, peace

Chapter 4
through strength, the people, pluralism, and points of light. Pragmatism and
the power of prayer make for principle while the private sector protects the
public interest. Realism can mean recycling, self-discipline, and the spirit
of '76, bring stability and standing tall for strategic interests and streamlined
taxation. Uncle Sam has been undaunted ever since Valley Forge, with values
venerated by veterans; vigilance, vigor, vision, voluntarism, and Western
values, (p. 3)

Limits of Your Responsibility to Clarify Ambiguity
After you have attempted to identify and clarify ambiguity, what can you do
if you are still uncertain about the meaning of certain key ideas? What is a
reasonable next step? We suggest you ignore any reason containing ambiguity
that makes it impossible to judge the acceptability of the reason. It is your
responsibility as an active learner to ask questions that clarify ambiguity.
However, your responsibility stops at that point. It is the writer or speaker who
is trying to convince you of something. Her role as a persuader requires her to
respond to your concerns about possible ambiguity.
You are not required to react to unclear ideas or options. If a friend tells
you that you should enroll in a class because it "really is different," but cannot
tell you how it is different, then you have no basis for agreeing or disagreeing
with the advice. No one has the right to be believed if he cannot provide you
with a clear picture of his reasoning.

Ambiguity and Your Own Writing and Speaking
Although most of this chapter is addressed to you as a critical reader and
listener, it is also extremely relevant to improved writing and speaking. Effective
communicators strive for clarity. They review what they intend to say several
times, looking for any statements that might be ambiguous.
Look back at the section on "Locating Key Terms and Phrases" (p. 39).
Use the hints given there for finding important ambiguity to revise your own
efforts to communicate. For instance, abstractions that are ambiguous can be
clarified by providing specific criteria for the use of the abstraction or by
concrete illustrations, conveying the meaning you intend. Pay special attention to your own reasons and conclusions; try to rid them of ambiguity out of
respect for your audience. When you fear ambiguity of expression, carefully
define your terms.

What Words or Phrases Are Ambiguous?

Thinking about the characteristics of your intended audience can
help you decide where ambiguities need to be clarified. A specialized
audience may adequately understand jargon or specific abstractions that
would be very ambiguous to a general audience. Remember that your
audience will probably not struggle for a long time with your meaning.
If you confuse a member of your audience, you will probably lose him
quickly. If you never regain his attention, then you have failed in your task
as a communicator.
Take another look at the previous section discussing the burden of responsibility surrounding the use of ambiguity. It is you the writer or speaker who
must bear that burden; it is you who is attempting to convince someone else.

Summary
You cannot evaluate an essay until you know the communicator's intended
meaning of key terms and phrases as well as alternative meanings they could
conceivably have had in the context of the argument. You can find important
clues to potential ambiguity in the statement of the issue and can locate key
words and phrases in the reasons and conclusions. Because many authors fail
to define their terms and because many key terms have multiple meanings,
you must search for possible ambiguity. You do this by asking the questions,
"What could be meant?" and "What is meant by the key terms?" Once you have
completed the search, you will know four very important components of the
reasoning:
1. the key terms and phrases;
2.

which of these are adequately defined;

3. which of these possess other possible definitions, which if substituted,
would modify your reaction to the reasoning; and
4.

which of these are ambiguous within the context of the argument.

Practice Exercises
( J j Critical Question: What words or phrases are ambiguous?
In the following passages, identify examples of ambiguity. Try to explain why
the examples harm the reasoning.

Chapter 4
Passage 1
School dress codes are limits put on inappropriate clothing to help keep the
learning environment focused. It can be quite a distraction for students if a
classmate has inappropriate clothing. The use of a dress code during school is
not preventing freedom of expression. The dress code still allows for students to
choose what they wear as long as it is not deemed inappropriate, unlike required
uniform dress codes.
Passage 2
We should treat drug use in the same way we treat speech and religion, as a fundamental right. No one has to ingest any drug he does not want, just as no one
has to read a particular book. The only reason the state assumes control over
such matters is to subjugate its citizens—by shielding them from temptations as
befits children.
Passage 3
Note: This passage is adapted from an opinion delivered by Chief Justice Warren
Burger in a Supreme Court response concerning the constitutionality of a Georgia
obscenity statute.
We categorically disapprove the theory, apparently adopted by the trial judge,
that obscene, pornographic films acquire constitutional immunity from state
regulation simply because they are exhibited for consenting adults only. This
holding was properly rejected by the Georgia Supreme Court. . . . In particular,
we hold that there are legitimate state interests at stake in stemming the tide of
commercialized obscenity, even assuming it is feasible to enforce effective safeguards against exposure to juveniles and passersby. Rights and interests other
than those of the advocates are involved. These include the interest of the public in the quality of life and the total community environment, the tone of commerce in the great city centers, and possibly, the public safety itself. . .
The sum of experience, including that of the past two decades, affords an ample
basis for legislatures to conclude that a sensitive, key relationship of human
existence, central to family life, community welfare and the development of
human personality, can be debased and distorted by crass commercial exploitation of sex.

Sample Responses
Passage 1
ISSUE:

Should schools have dress codes ?

CONCLUSION:

Yes, schools should have dress codes.

What Words or Phrases Are Ambiguous?
REASONS:

1. Certain dress codes keep the learning environment focused.
2. The school is not preventing freedom of expression by implementing
a dress code.

What are the key phrases in this reasoning? They are: "dress codes,"
"inappropriate clothing," and "freedom of expression." You would first want
to determine the meaning of each of these phrases. Is it clear what is meant
by inappropriate clothing? No. The limited context provided fails to reveal an
adequate definition. If inappropriate clothing refers to the cut of skirts or
to clothing with obscenities printed on them, wouldn't you be more likely to
accept the reasoning than if the author included wearing sandals? Can
you tell from the argument whether the author is referring to whatever the
administration deems inappropriate or only to a few standard dress code
issues commonly seen in schools? To be able to agree or to disagree with the
author requires in this instance a more careful definition of what is meant by
"inappropriate clothing." Notice that "dress codes" and "freedom of expression" need further clarification before you can decide whether to agree with
the author.
Passage 2
ISSUE:

Should the state regulate drug use?

CONCLUSION:
REASONS:

Drug use should not be regulated by the state.

1. Just as freedom of speech and religion, drug use is a fundamental right.
2. State control subjugates citizens by not permitting them to take responsibility for voluntary acts.

What are the key phrases in this reasoning? They are: "drug use," "fundamental right," and "subjugate citizens." You would first want to determine
the meaning of each of these phrases. Is it clear what is meant by drug use?
No. The limited context provided fails to reveal an adequate definition.
If drug use refers to the ingestion of drugs that are not considered highly
addictive, such as marijuana, wouldn't you be more likely to accept the reasoning than if the author included heroin within her definition of drugs? Can
you tell from the argument whether the author is referring to all drugs or
only to a subset of currently regulated drugs? To be able to agree or to disagree with the author requires in this instance a more careful definition of
what is meant by "drug use." Notice that "fundamental right" and "subjugate
citizens" need further clarification before you can decide whether to agree
with the author.

Chapter 4

ff\
V^t

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

What Words or Phrases Are Ambiguous?
Once you have identified an author's argument, you need to identify key words or
phrases within that reasoning that might have alternative meanings. More importantly, you need to determine whether the author explicitly uses one of those
definitions. If she does not, and if one of those meanings alters your acceptance of
the conclusion, you have identified an important ambiguity. Identifying ambiguous
words and phrases is the next important step in determining whether you will
accept or reject the conclusion.

CHAPTER

5I
W H A T ARE THE VALUE
CONFLICTS AND
ASSUMPTIONS?
Anyone trying to convince you to believe a particular position will make an
attempt to present reasons consistent with that position. Hence, at first glance
almost every argument appears to "make sense." The visible structure looks
good. But the visible, stated reasons are not the only ideas that serve to prove
or support the conclusion. Hidden or unstated beliefs may be at least as significant in understanding the argument. Let's examine the importance of
these unstated ideas by considering the following brief argument.
Local law enforcement needs to do more to impose consequences for littering.
Obviously, people are not taking enough initiative on their own to follow the
laws; therefore, city police have to do something. How can we expect change
without enforcement?
The reason—at first glance—supports the conclusion. If the city expects
change in the behavior of its citizens, it follows that the city's law enforcement
should have to enforce that change. But it is also possible that the reason given
can be true and yet not necessarily support the conclusion. What if you believe
that it is the individual's responsibility—not the collective responsibility of
government—to take responsibility for the extent of littering? If so, from your
perspective, the reason no longer supports the conclusion. This reasoning is
convincing to you only if you agree with certain unstated ideas that the writer

Chapter 5

has taken for granted. In this case, one idea taken for granted is that collective
responsibility is more desirable than individual responsibility.
In all arguments, there will be certain ideas taken for granted by the
writer. Typically, these ideas will not be stated. You will have to find them by
reading between the lines. These ideas are important invisible links in the
reasoning structure, the glue that holds the entire argument together. Until
you supply these links, you cannot truly understand the argument.
If you miss the hidden links, you will often find yourself believing something that had you been more reflective, you would never have accepted.
Remember: the visible surface of an argument will almost always be dressed in its
best clothes because the person presenting the argument wishes to encourage
you to make the argument your own. This chapter can be particularly useful to
you as a critical thinker because it prepares you to look at the full argument,
not just its more attractive features.
As another illustration, consider why you should work hard to master the
skills and attitudes contained in this book. There are all kinds of reasons why you
should not learn critical thinking. Careful thought is much more demanding of
our energies than would be another decision-making approach like flipping a
coin or asking the nearest self-confident expert what you should think and do.
But this text is encouraging you to learn critical thinking. We are telling you that
critical thinking is advantageous for you.
But our advice is based on some invisible beliefs, and if you do not share
those beliefs, our advice should not be followed. Critical thinkers believe that
autonomy, curiosity, and reasonableness are among the most important of
human objectives. (Later in this chapter, we learn to refer to ideas like autonomy, curiosity, and reasonableness as values.) The end-product of critical
thinking is someone who is open to multiple points of view, assesses those perspectives with reason, and then uses that assessment to make decisions about
what to believe and what actions to take. We trust that you like that portrayal
of life and, consequently, that you will want to be a critical thinker.
Your task is similar in many ways to having to reproduce a magic trick without having seen how the magician did the trick. You see the handkerchief go into
the hat and the rabbit come out, but you are not aware of the magician's hidden
maneuvers. To understand the trick, you must discover these maneuvers. Likewise, in arguments, you must discover the hidden maneuvers, which, in actuality,
are unstated ideas. We shall refer to these unstated ideas as assumptions. To fully
understand an argument, you must identify the assumptions.
Assumptions are:
1.

hidden or unstated (in most cases);

taken for granted;

What Are the Value Conflicts and Assumptions?

3.
4.

influential in determining the conclusion; and
potentially deceptive.

This chapter and the next one will show you how to discover assumptions. We
will focus on one kind of assumption in this chapter—value assumptions.
But identifying assumptions is more valuable than just the positive impact
it has on your own reasoning. Critical thinking necessarily involves other people
who are concerned about the same issues as you. When you identify assumptions
and make them explicit in your interactions with others, you make a tremendous contribution to the quality of the reasoning in our community as well.
For instance, the Associated Press recently ran an account of a study
from the St. Louis Federal Reserve Bank. The study concluded that goodlooking people tend to make more money and get promoted more often than
those who are just average looking. As a critical thinker, you can question the
assumptions behind such a report and, in so doing, prevent us from quickly
embracing arguments that use such data to support their conclusions. Democracy badly needs just this kind of cautious reflection.
(J)

Critical Question: What are the value conflicts and assumptions?

General Guide for Identifying Assumptions
When you seek assumptions, where and how should you look? Numerous assumptions exist in any book, discussion, or article, but you need to be concerned about
relatively few. As you remember, the visible structure of an argument consists of
reasons and conclusions. Thus, you are interested only in assumptions that affect
the quality of this structure. You can restrict your search for assumptions, therefore, to the structure you have already learned how to identify.
In particular, there are two places to look for assumptions. Look for
assumptions needed for the reason (s) to support the conclusions (linkage
assumptions) and look for ones necessary for a reason to be true. We first
introduce you to assumptions that are extremely influential in prescriptive
arguments—value assumptions. Look for value assumptions in the movement
from reasons to conclusion!
Note that the reasons and conclusion are also the place where we search
for significant ambiguity. Once again, we are showing great respect for the importance in a speech or an essay of the reasons and the conclusion.
Attention: An assumption is an unstated belief that supports the
explicit reasoning.

Chapter 5

Value Conflicts and Assumptions
Why is it that some very reasonable people shout that abortion is murder,
while other equally reasonable observers see abortion as humane? Have
you ever wondered why every U.S. president, regardless of his political
beliefs, eventually gets involved in a dispute with the press over publication
of government information that he would prefer not to share? How can
some highly intelligent observers attack the publication of sexually explicit
magazines and others defend their publication as the ultimate test of our
Bill of Rights?
One extremely important reason for these different conclusions is the
existence of value conflicts, or the differing values that stem from different
frames of reference. For ethical or prescriptive arguments, an individual's
values influence the reasons he provides and, consequently, his conclusion. In
fact, the reasons will logically support the conclusion only if the value assumption is added to the reasoning. The small argument below illustrates the role of
a value assumption in a prescriptive argument.
We should not legalize recreational drugs. Illegal drugs cause too much street
violence and other crimes.

Reason
Illegal drugs
cause violence
and other crimes.
^ ^ ^ H I B M H J

I
I ^ 1
I ^ f
I

* Value Assumption o
. Public safety is *
° more important than •
o freedom of choice. °
• O » O » O » O » O

«O

—7*~.—
Il Conclusion
I
Therefore:
II Recreational
•I drugs should not
I
be legalized.

II
II
I
||
1

Value assumptions are very important assumptions for such arguments because they are directing the reasoning from behind a screen.
The person trying to communicate with you may or may not be aware
of these assumptions. You should make it a habit to identify the value
assumptions on which the reasons are based.
By value assumption, we mean a taken-for-granted belief about the relative
desirability of certain competing values. When authors take a position on a
social controversy, they typically prefer one value over another value—they

What Are the Value Conflicts and Assumptions?

have value priorities or preferences. The rest of this chapter is devoted to increasing your awareness of the role played by value conflicts and value priorities in
determining a person's opinions or conclusions. This awareness will help you
locate and evaluate this important type of assumption.

Discovering Values
Before you can discover the importance of values in shaping conclusions, you
must have some understanding of what a value is. Values, as we will use the
term, are ideas that someone thinks are worthwhile. You will find that it is the
importance one assigns to abstract ideas that has the major influence on one's
choices and behavior.
Usually objects, experiences, and actions are desired because of some
idea we value. For example, we may choose to do things that provide us with
contacts with important people. We value "important people" (concrete idea)
because we value "status" (abstract idea). When we use the word value in this
chapter, we will be referring to an (abstract) idea representing what someone
thinks is important and good.
Attention: Values are the unstated ideas that people see as worthwhile.
They provide standards of conduct by which we measure the quality of
human behavior.

To better familiarize yourself with values, write down some of your own
values. Try to avoid writing down the names of people, tangible objects, or
actions. Pizza and playing tennis may be important to you, but it is the
importance you assign to abstract ideas that most influences your choices
and behavior concerning controversial public issues. Your willingness to
argue for or against capital punishment, for instance, is strongly related to
the importance you assign to the sanctity of human life—an abstract idea.
The sanctity of human life is a value that affects our opinions about war, abortion, drug usage, and mercy killing. As you create your list of values, focus on
those that are so significant that they affect your opinions and behavior in
many ways.
Did you have problems making your list? We can suggest two further aids
that may help. First, another definition! Values are standards of conduct that we
endorse and expect people to meet. When we expect our political representatives to "tell the truth," we are indicating to them and to ourselves that honesty
is one of our most cherished values. Ask yourself what you expect your friends

Chapter 5

to be like. What standards of conduct would you want your children to develop?
Answers to these questions should help you enlarge your understanding of
values.
Now let us give you an aid for identifying values—a list of some commonly held values. Every value on our list may be an attractive candidate for
your list. Thus, after you look at our list, pause for a moment and choose those
values that are most important to you. They will be those values that most
often play a role in shaping your opinions and behavior.

Common Values
adventure
ambition
autonomy
collective responsibility
comfort

excellence

rationality

flexibility
freedom of speech

security

generosity
harmony

tolerance
tradition
wisdom

competition

honesty

cooperation

justice

courage

novelty

creativity
equality of opportunity

order

spontaneity

peace

From Values to Value Assumptions
To identify value assumptions, we must go beyond a simple listing of values.
Others share many of your values. Wouldn't almost anyone claim that flexibility, cooperation, and honesty are desirable?
Look again at the definition, and you will immediately see that, by definition, most values will be on everyone's list. Because many values are shared,
values by themselves are not a powerful guide to understanding. What leads
you to answer a prescriptive question differently from someone else is the
relative intensity with which you hold specific values.
That we attach different levels of intensity to specific values can be
appreciated by thinking about responses to controversies when pairs of values
collide or conflict. While it is not very enlightening to discover that most people value both competition and cooperation, we do gain a more complete
understanding of prescriptive choices as we discover who prefers competition
to cooperation when the two values conflict.

What Are the Value Conflicts and Assumptions?

A writer's preference for particular values is often unstated, but that
value preference, nevertheless, will have a major impact on her conclusion
and on how she chooses to defend it. These unstated assertions about value
priorities function as value assumptions. Some refer to these assumptions
as value judgments. Recognition of relative support for conflicting values or sets
of values provides you with both an improved understanding of what you are
reading and a basis for eventual evaluation of prescriptive arguments.
When a writer takes a stand on controversial prescriptive issues, she is
usually depreciating one commonly shared value while upholding another.
For example, when someone advocates the required licensing of prospective
parents, collective responsibility is being treated as more important than individual responsibility. So when you look for value assumptions, look for an
indication of value priorities. Ask yourself what values are being upheld by this
position and what values are being relatively downgraded in importance.
Attention: A value assumption is an implicit preference for one value over
another in a particular context. We use value preferences and value priorities as synonyms.

When you have found a person's value preference in a particular argument, you should not expect that same person to necessarily have the same
value priority when discussing a different controversy. A person does not have
the same value priorities without regard to the issue being discussed. The context and factual issues associated with a controversy also greatly influence how
far we're willing to go with a particular value preference. We hold our value
preferences only up to a point. Thus, for example, those who prefer freedom of
choice over the welfare of the community in most situations (such as wearing
clothing that displays an image of the flag) may shift that value preference
when they see the possibility of too much damage to the welfare of the community (such as in the case of the right of a person to give a racist speech).
In other words, value assumptions are very contextual; they apply in one
setting, but we may make quite a different value priority when the specifics of
the prescriptive issue change. Critical thinking plays a major role in thinking
deeply about whether we want to assign priority to particular values in a given
instance. Because our minds tend to like to put things in neat compartments,
you have to work hard to tolerate the complexity of a person's value preferences. While we can say that particular people tend to make particular value
assumptions, we never can be certain about that presumption. Instead, we have
to listen and observe closely before we can get a solid understanding of the
value preferences that a person is using in a particular instance.

Chapter 5

Typical Value Conflicts
If you are aware of typical conflicts, you can more quickly recognize the
assumptions being made by a writer when she reaches a particular conclusion. We have listed some of the more common value conflicts that occur in
ethical issues and have provided you with examples of controversies in which
these value conflicts are likely to be evident. We anticipate that you can use
this list as a starting point when you are trying to identify important value
assumptions.
As you identify value conflicts, you will often find that there are several
value conflicts that seem important in shaping conclusions with respect to particular controversies. When evaluating a controversy, try to find several value
conflicts, as a check on yourself. Some controversies will have one primary
value conflict; others may have several.

Typical Value Conflict and Sample Controversies
1.

loyalty-honesty

Should you tell your parents about your

competition-cooperation

Do you support the grading system?

freedom of press-national secijrity

Is it wise to hold weekly presidential

equality-individualism

order-freedom of speech

Are racial quotas for employment fair?
Should we imprison those with radical

security-excitement

Should you choose a dangerous
profession?

generosity-material success

Is it desirable to give financial help to a

rationality-spontaneity

Should you check the odds before placing

tradition-novelty

Should divorces be easily available?

sister's drug habit?

press conferences?

ideas?

beggar?
a bet?

Take another look at number 7 in the preceding list. It is quite possible that
other value conflicts besides that between generosity and material success
affect your decision about whether to give financial help to a beggar. For
instance, all the following value conflicts may affect a person's willingness to
help a beggar:

What Are the Value Conflicts and Assumptions?

1. individual responsibility-collective responsibility
2. competition-cooperation
3.

efficiency-social stability

By identifying as many of the relevant value assumptions as possible, you have a
better chance of not missing any of the important dimensions of the argument.
However, you may have no way of knowing which value assumptions most
influence the author's reasoning.

The Communicator's Background as a Clue to
Value Assumptions
We suggested earlier that a good starting point in finding value assumptions is
to check the background of the author. Find out as much as you can about the
value preferences usually held by a person like the writer. Is she a corporate
executive, a union leader, a Republican Party official, a doctor, or an apartment
tenant? What interests does such a person naturally wish to protect? There is certainly nothing inherently wrong with pursuing self-interest, but such pursuits
often limit the value assumptions a particular writer will tolerate. For example,
it is highly unlikely that the president of a major automobile firm would place a
high value on efficiency when a preference for efficiency rather than stability
would lead to his losing his job. Consequently, you as a critical reader or listener
can often quickly discover value preferences by thinking about the probable
assumptions made by a person like the writer.
One caution is important. It isn't necessarily true that, because a person is a
member of a group, she shares the particular value assumptions of the group. It
would be a mistake to presume that every individual who belongs to a given group
thinks identically. We all know that business people, farmers, and firefighters
sometimes disagree among themselves when discussing particular controversies.
Investigating the writer's background as a clue to her value assumptions is only a
clue, and, like other clues, it can be misleading unless it is used with care.

Consequences as Clues to Value Assumptions
In prescriptive arguments, each position with respect to an issue leads to different consequences or outcomes. Each of the potential consequences will
have a certain likelihood of occurring, and each will also have some level of
desirability or undesirability.

Chapter 5

How desirable a consequence is will depend on a writer's or reader's
personal value preferences. The desirability of the conclusions in such cases
will be dictated by the probability of the potential consequences and the
importance attached to them. Thus, an important means of determining an
individual's value assumptions is to examine the reasons given in support of
a conclusion and then to determine what value priorities would lead to
these reasons being judged as more desirable than reasons that might have
been offered on the other side of the issue. Let's take a look at a concrete
example.
Nuclear power plants should not be built because they will pollute our environment.
The reason provided here is a rather specific potential consequence of
building nuclear plants. This writer clearly sees environmental pollution as
very undesirable. Why does this consequence carry so much weight in this
person's thinking? What more general value does preventing pollution help
achieve? We are only guessing, but probably health or conservation are
being weighted especially heavily by this person. Someone else might stress
a different consequence in this argument, such as the effect on the supply of
electricity to consumers. Why? Probably because he values efficiency very
highly! Thus, this reason supports the conclusion if a value assumption is
made that conservation is more important than efficiency.
Note that the magnitude of a consequence may have a major impact on
value preferences. One may value conservation over efficiency only when efficiency may cause "significant" damage to the environment. And, one may
value economic freedom over economic security only as long as unemployment stays below a given level. It is possible for people to have different conclusions, while having identical value assumptions, because they disagree
about the likelihood or magnitude of consequences.
One important means of determining value assumptions, then, is to ask
the question, "Why do the particular consequences or outcomes presented as
reasons seem so desirable to the writer or speaker?"
Remember: When you identify value assumptions, you should always try to
state value priorities. With controversial topics, stating value assumptions in this
way will be a continual reminder both of what the writer is giving up and of what
she is gaining. Try to resist the temptation to stop your analysis prematurely by
just identifying the values of the speaker or writer. Identifying those values is a
step on the way to finding the value assumptions, but by itself it provides very
little assistance in understanding an argument. Values, by their nature, are possessed by us all.

What Are the Value Conflicts and Assumptions?

More Hints for Finding Value Assumptions
Another useful technique for generating value conflicts is to reverse role-play.
Ask the question, "What do those people who would take a different position
from the writer's care about?" When someone argues that we should not use
monkeys in experimental research, you should ask yourself, "If I wanted to
defend the use of monkeys, what would I be concerned about?" Remember,
when someone takes a position on a controversial topic, she will be revealing
a value priority—a preference for one value over another. Your knowledge of that
preference will help you to decide whether to agree with her conclusion.
Finally, you can always check to see whether the disagreement results from
a value conflict concerning the rights of an individual to behave in a particular
fashion and the welfare of the group affected by the behavior in question. Many
arguments rest implicitly on a stance with respect to this enduring value conflict.
Like other common value conflicts, we can all recall numerous instances when
our thinking required us to weigh these two important values and their effects.
For example, when we wonder about the use of metal detectors in the
public schools, we often begin to construct our arguments in terms of thinking about the privacy rights of the individual students and the threats to the
student body if a student were to bring a weapon to school. Then, we try to
balance those values against other values: Does the individual's right to privacy deserve greater protection than the welfare of the other students in the
school in this instance? What other issues involve this value conflict? What
about the request of "skinheads" to parade through ethnic neighborhoods?

Clues for Identifying Value Assumptions
1. Investigate the author's background.
2.

Ask "Why do the consequences of the author's position seem so
important to her?"

Search for similar social controversies to find analogous value
assumptions.

Use reverse role-playing. Take a position opposite the author's
position and identify which values are important to that opposite
position.

Look for common value conflicts, such as individual responsibility
versus community responsibility.

Chapter 5

Avoiding a Typical Difficulty W h e n Identifying
Value Assumptions
Try to keep your eye on the goal of identifying value assumptions; if you stop
your analysis after you have identified the primary values of the person who
created the argument, you will have cut yourself off from the downside associated with the argument. Let us explain with an illustration:
Drug research is a long, complicated, and expensive process. There are innumerable factors that researchers and medical professionals have to consider
when looking for new discoveries in drugs. It is unfair for outsiders to criticize
something they do not understand.
Yes, prescription prices are high. But that high price actually has little to do with
the cost of research. The price of prescription drugs is the responsibility of
someone other than the researchers, mainly drug companies (companies that
solely exist to market and sell prescription drugs). Do not punish the research
companies when they ask for donations just because your prescription costs are
high—the two are not related.
Suppose you read the argument and then say: I believe the person values prescription drug research. At one level, you have identified what the person who
made the argument sees as important. She does indicate a desire to encourage
society to fund this research. But that response is too concrete to serve as an
avenue toward deeper thinking about this prescriptive issue.
To move in a more productive way toward a better understanding of the
issue, take another look at the definition of values. That definition suggests a
need to place drug research into a more abstract framework. Once that need is
recognized, a common response is to say: She values health. That recognition
is a step in the right direction. This value is at work in this argument, propelling
the reasoning. The same value is relevant to any number of issues surrounding
health care and the medical profession. But were we to stop at this point, we
would miss much of the understanding that would emerge were we to pursue
the value assumptions in the argument.
In that values are in tension with one another, we are missing a lot when we
just call out the values a person has. The relative ranking of the values that affect
this argument is what assists in determining the person's conclusions. That someone values the health of others over the values associated with alternative uses of
public funds is what pushes them in the direction of the conclusion.
So push yourself all the way to finding value assumptions. Don't stop
your search at levels of analysis that are less revealing.

What Are the Value Conflicts and Assumptions?

Finding Value Assumptions on Your Own
Let's work on an example together to help you become more comfortable
with finding value assumptions.
Different workplaces have different working environments. Some offer competitive wages, where performance is evaluated and compared with that of others
and they may or may not get a pay raise accordingly. Some places like to encourage an environment where everyone works together as a group. Pay raises in this
environment are usually done by amount of education or experience. This type
of workplace allows for workers to form good relationships and work together as
a team. Which work environment would really have the best productivity? One
where everyone was pitted against everyone else and productivity was the only
basis for pay raises, or one where the environment fosters a team that works together to up the productivity?
The structure of the two positions is outlined here for you:
CONCLUSION: The workplace should offer competitive wages.
REASON: The only basis for salary increases is productivity—therefore, this type of workplace creates optimal incentives for hard work.
CONCLUSION: The workplace should offer a team environment.
REASON: If the staff respects each other, they create an environment that can be healthy
and effectively productive.
Notice that the work environment where wages are based on individual
productivity values competition. Those who organize that kind of environment
believe that competition would create more productivity because it motivates
the individual. Thus, they contend that a team environment would get in the
way of the productivity of the competitive environment.
VALUE ASSUMPTION: In this context, competition is valued over cooperation.
On the other hand, those who think the team environment would be the
most productive value cooperation. They believe that working together helps
the group become motivated to be more productive, not just for themselves,
but for the company (the team). They think that the group work would create
a better working environment than one that offered competitive wages.
VALUE ASSUMPTION: In this situation, cooperation is valued over competition.

Chapter 5

Therefore, the major value conflict is cooperation versus competition.
A supporter of the competitive wage environment believes the value assumption that competition, rather than cooperation, among co-workers over pay
will create the most productive environment. Her stance on this issue does not
mean that she does not value cooperation; both values are probably very
important to her. In the instance of the work place, however, competition has
taken over.
Remember that complete reasoning with respect to prescriptive issues
requires reasons and value assumptions.

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Value
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Let's complete one more example together.
Public libraries should not ban certain books. Some books are not considered to
be politically correct or are considered offensive and therefore not supported by
the public library system here. But their policy is hampering people's access to
certain types of literature from a significant public source.
Let's first outline the structure of the argument.
CONCLUSION: Libraries should not ban certain books.

REASON: People should have easy access to books of their choice at public libraries.
What value assumption do you think would result in someone's opposition to book bans? Look back at the table on page 60. Would any of the sample
value conflicts affect one's reaction to the consoling of certain books and the

What Are the Value Conflicts and Assumptions?

use of the above reasoning? Try to explain how a preference for freedom of
speech over order might affect your reaction to this controversy.

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Libraries
should not
ban books.

USING THIS CRITICAL QUESTION
Once you have found a value assumption, what do you do with it? First, recall the
purpose of every critical question—to move you toward the evaluation of reasoning! Because you know that thoughtful people have different value
assumptions, you have the right to wonder why any single value assumption is
being made. Thus, as a critical thinker, you would want to point out the need for
anyone who is making an argument to offer some explanation for why you
should accept the particular value assumption that is implicit in that argument.

Values and Relativism
We do not want to give the impression in this chapter that value preferences
are like ice cream, such that when I choose blueberry cheesecake as my flavor,
you have no basis for trying to persuade me that the lemon chiffon is a better
choice. Ice cream is just a matter of personal preference—end of story!
However, the choice of value preferences requires reasoning. That reasoning, like any other, can be informed, thoughtful, and caring. But it can also
be sloppy and self-absorbed. Hence, value preferences require some justification that critical thinkers can consider. A value preference requires supporting
reasons just as does any other conclusion. Then each of us can study the
reasoning to form our own reaction.

Chapter 5

Summary
Assumptions are unstated ideas, taken for granted in the reasoning. Within
the context of social controversies, they consist of a preference for one value
over another in a particular context. The author's background, reaction to
projected consequences of acting on a particular value assumption, analogous
controversies, and reverse role-playing all provide possible clues for finding a
person's value assumptions in a particular controversy.

Practice Exercises
(j)

Critical Question: What are the value conflicts and

assumptions?

Identify the value conflicts that could lead to agreement or disagreement with
the following points of view; then identify the value priorities assumed by
the writer.
Passage 1
Sometimes it is not always best to be completely honest. Some conclusions are better left unsaid. For instance, if you are talking to a friend and he asks for your
opinion about something, the truth should be avoided if there is no way to deliver
it without harming the relationship.
The truth is not always necessary. If you were a doctor and you had to give
your patient bad health news, then it is important to maintain honesty.
However sometimes, in the case of friendship, the honesty may need some
buffering.
Passage 2
Graffiti should be considered art. It seems that a lot of people associate graffiti with
gang related activities, but that linkage is not always true. Graffiti is an expression
of art, just as any other work by recognized artists: the canvas is just different. When
graffiti damages property there is a problem, but if there were designated places
for this art, then the people who are creating it would be less likely to deface the
property of others.
Passage 3
Eating healthy is important. Doctors and physical fitness advisors tell you about
all the advantages of health foods. Then why are these foods so expensive? Companies selling these foods are raising prices for simple things such as fruits and
vegetables. Six dollars for a bag of salad should be an indicator that the prices are

What Are the Value Conflicts and Assumptions?

too high. People want to be healthy, but it seems as if corporate America really
does not want to make that prospect cheap. You should avoid wasting money just
to eat healthy; go buy those cheap frozen vegetables at the grocery store!
Sample Responses
Passage 1
CONCLUSION:

Lying to spare someone's feelings is appropriate in certain situations.

Telling the truth could harm a friendship.

REASON:

One value conflict that relates to this argument is that between honesty and
harmony. Of course, others would argue that honesty is the best foundation
for the kind of friendship they seek. A value preference for harmony over honesty links the reason to the conclusion.
As with most prescriptive controversies, more than one value conflict is
involved in this dilemma. For example, this controversy also requires us to
think about comfort over courage.
Passage 2
CONCLUSION:
REASONS:

Graffiti should be treated as an art form.

1. Graffiti is not always gang related; there are other motivators.
2. Graffiti is an artist's expression, just not on a traditional canvas.

A value assumption is that of freedom of expression over order. The
author believes that graffiti does not unduly harm the public. If one valued
order over freedom of expression, one might well reject the reasoning suggested in this passage.

ff\
VS^

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT
What Are the Value Conflicts and Assumptions?

While an author usually offers explicit reasons why she comes to a certain conclusion, she also makes certain assumptions that lead her to a certain conclusion. By
identifying value conflicts, you determine whether the author's value preferences
match your value preferences. Consequently, you have a tool for determining
whether you will accept or reject an author's conclusion.

CHAPTER

6I
W H A T A R E THE DESCRIPTIVE
ASSUMPTIONS?
You should now be able to identify value assumptions—very important hidden
components of prescriptive arguments. When you find value assumptions, you
know pretty well what a writer or speaker wants the world to be like—what
goals she thinks are most important. But you do not know what she takes for
granted about the nature of the world and the people who inhabit it. Are they
basically lazy or achievement oriented, cooperative or competitive, and rational or whimsical? Her visible reasoning depends on these ideas, as well as
upon her values. Such unstated ideas are descriptive assumptions, and they
too are essential hidden elements of an argument.
The following brief argument about a car depends on hidden assumptions. Can you find them?
This car will get you to your destination, whatever it may be. I have driven this
model of car on multiple occasions.
This chapter focuses on the identification of descriptive assumptions.
(jj

Critical Question: What are the descriptive assumptions?

Descriptive assumptions are beliefs about the way the world is; prescriptive or value assumptions, you remember, are beliefs about how the world
should be.
71

Chapter 6

Illustrating Descriptive Assumptions
Let's examine our argument about the car to illustrate more clearly what we
mean by a descriptive assumption.
The reasoning structure is:
CONCLUSION:
REASON:

This particular car will get you where you want to go.

This model of car has functioned well on multiple occasions.

The reasoning thus far is incomplete. We know that, by itself, a reason just
does not have the strength to support a conclusion; the reason must be connected to the conclusion by certain other (frequently unstated) ideas. These
ideas, if true, justify treating the reason as support for the conclusion. Thus,
whether a reason supports, or is relevant to, a conclusion depends on whether
we can locate unstated ideas that logically connect the reason to the conclusion. When such unstated ideas are descriptive, we call them descriptive assumptions. Let us present two such assumptions for the above argument.
ASSUMPTION

1 : From year to year a particular model of car has a consistent quality.

First, no such statement was provided in the argument itself. However, if
the reason is true and if this assumption is true, then the reason provides some
support for the conclusion. But if not all model years have the same level of
dependability (and we know they do not), then experience with a model in previous years cannot be a reliable guide to whether one should buy the car in the
current model year. Note that this assumption is a statement about the way things
are, not about the way things should be. Thus, it is a descriptive connecting assumption.
2: The driving that would be done with the new car is the same kind
driving that was done by the person recommending the car.

ASSUMPTION

When we speak about "driving" a car, the ambiguity of driving can get us into
trouble if we do not clarify the term. If the "driving" of the person recommending
the car refers to regular trips to the grocery store on a quiet suburban street with
no hills, that driving experience is not very relevant as a comparator when the new
car is to be driven in Colorado, while pulling a heavy trailer. Thus, this conclusion
is supported by the reason only if a certain definition of driving is assumed.
We can call this kind of descriptive assumption a definitional assumption
because we have taken for granted one meaning of a term that could have
more than one meaning. Thus, one important kind of descriptive assumption
to look for is a definitional assumption—the taking for granted of one meaning

What Are the Descriptive Assumptions?
This model of car
performed well
often.

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••••••••••••••••

This car is
dependable.

for a term that has multiple possible meanings. Let's see what this process
looks like in argument form:
Once you have identified the connecting assumptions, you have answered
the question, "On what basis can that conclusion be drawn from that reason?"
The next natural step is to ask, "Is there any basis for accepting the assumptions?"
If not, then, for you, the reason fails to provide support for the conclusion. If so,
then the reason provides logical support for the conclusion. Thus, you can say
reasoning is sound when you have identified connecting assumptions and you
have good reason to believe those assumptions.
Attention: A descriptive assumption is an unstated belief about how the
world was, is, or will become.

When you identify assumptions, you identify ideas the communicator
needs to take for granted so that the reason is supportive of the conclusion.
Because writers and speakers frequently are not aware of their own assumptions, their conscious beliefs may be quite different from the ideas you identify
as implicit assumptions. When you then make the hidden connecting tissue of
an argument visible, you also contribute to their understanding of their own
argument and may thereby guide them to better beliefs and decisions.

USING THIS CRITICAL QUESTION
After you have found descriptive assumptions, you want to think about
whether there is a strong basis for accepting them. It is certainly fair for you
to expect the person making the argument to provide you with some justification for why you should accept these particular assumptions. Finally, if the
assumption is not supported and you find it questionable, you are behaving
responsibly when you decide not to buy the argument. Your point in rejecting

Chapter 6

it is not to disagree with the conclusion. Instead, you are saying that you cannot accept the conclusion based on the reasons offered so far. In other words, you
are quite willing to believe what you are being told, but as a critical thinker you
are in the business of personal development. That development can take place
only when you accept only those conclusions that have persuasive reasons.

Clues for Locating Assumptions
Your task in finding assumptions is to reconstruct the reasoning by filling
in the missing links. You want to provide ideas that help the communicator's
reasoning "make sense." Once you have a picture of the entire argument, both
the visible and the invisible parts, you will be in a much better position to
determine its strengths and weaknesses.
How does one go about finding these important missing links? It requires
hard work, imagination, and creativity. Finding important assumptions is a difficult task.
You have been introduced to two types of assumptions—value assumptions and descriptive assumptions. In the previous chapter, we gave you several
hints for finding value assumptions. Here are some clues that will make your
search for descriptive assumptions successful.
Keep thinking about the gap between the conclusion and reasons. Why are you
looking for assumptions in the first place? You are looking because you want to
be able to judge how well the reasons support the conclusions. Thus, look for
what the writer or speaker would have had to take for granted to link the reasons
and conclusion. Keep asking, "How do you get from the reason to the conclusion?"
Ask, "If the reason is true, what else must be true for the conclusion to follow?" And, to
help answer that question, you will find it very helpful to ask, "Supposing the
reason(s) were true, is there any way in which the conclusion nevertheless could be false?"
Searching for the gap will be helpful for finding both value and descriptive assumptions.
Look for ideas that support reasons. Sometimes a reason is presented with no
explicit support; yet the plausibility of the reason depends on the acceptability
of ideas that have been taken for granted. These ideas are descriptive assumptions. The following brief argument illustrates such a case:
CONCLUSION:
REASON:

All high-school English classes will go see at least one Shakespeare pla

It is beneficial to experience Shakespeare's worksfirsthand.

What Are the Descriptive Assumptions?

What ideas must be taken for granted for this reason to be acceptable?
We must assume:
(a) The performance will be well done and reflective of what Shakespeare would
encourage, and
(b) students will understand the play and be able to relate it to Shakespeare.
Both (a) and (b) are ideas that have to be taken for granted for the reasons
to be acceptable and, thus, supportive of the conclusion.
Identify with the writer or speaker. Locating someone's assumptions is often
made easier by imagining that you were asked to defend the conclusion. If you
can, crawl into the skin of a person who would reach such a conclusion.
Discover his background. Whether the person whose conclusion you are evaluating is a corporate executive, a labor leader, a boxing promoter, or a judge,
try to play the role of such a person and plan in your mind what he would be
thinking as he moves toward the conclusion. WTien an executive for a coal
company argues that strip mining does not significantly harm the beauty of
our natural environment, he has probably begun with a belief that strip
mining is beneficial to our nation. Thus, he may assume a definition of beauty
that would be consistent with his arguments, while other definitions of beauty
would lead to a condemnation of strip mining.
Identify with the opposition. If you are unable to locate assumptions by taking the role of the speaker or writer, try to reverse roles. Ask yourself why anyone might disagree with the conclusion. What type of reasoning would
prompt someone to disagree with the conclusion you are evaluating? If you
can play the role of a person who would not accept the conclusion, you can
more readily see assumptions in the explicit structure of the argument.
Recognize the potential existence of other means of attaining the advantages
referred to in the reasons. Frequently, a conclusion is supported by reasons
that indicate the various advantages of acting on the author's conclusion.
When there are many ways to reach the same advantages, one important
assumption linking the reasons to the conclusion is that the best way to attain
the advantages is through the one advocated by the communicator.
Let's try this technique with one brief example. Experts disagree about how
a person should establish financial stability. Many times young people are
encouraged to establish credit with a credit card. But aren't there many ways to
establish financial stability? Might not some of these alternatives have less serious

Chapter 6

disadvantages than those that could result when a young person spends too much
on that credit card? For example, investing some money in a savings account
or establishing credit by maintaining a checking account are viable routes to
establishing financial stability. Thus, those who suggest that people get credit
cards to help establish financial stability are not taking into account the risks
involved with their solution or the possibility of fewer risks with an alternative.
Avoid stating incompletely established reasons as assumptions. When
you first attempt to locate assumptions you may find yourself locating a stated
reason, thinking that the reason has not been adequately established, and
asserting, "That's only an assumption. You don't know that to be the case." Or
you might simply restate the reason as the assumption. You may have correctly
identified a need on the part of the writer or speaker to better establish the
truth of her reason. While this clarification is an important insight on your part,
you have not identified an assumption in the sense that we have been using it
in these two chapters. You are simply labeling a reason "an assumption."
Here is an example of stating an incompletely established reason as an
assumption.
The ratings are going through the roof for Science Fiction shows. The advertising agencies have done a great job.
Now, challenge the argument by identifying the following assumption:
The writer is assuming that advertising is causing the ratings to rise.
Do you see that when you do this, all you are doing is stating that the
author's reason is her assumption—when what you are probably really trying to
stress is that the author's reason has not been sufficiendy established by evidence.

Applying the Clues
Let's look at an argument about the importance of planning and see whether
we can identify descriptive and value assumptions.
Planning is a valuable tool. Students need to be taught how to budget time
and write down tasks. The best way to show college students how helpful careful
planning can be for them is to require them to use a planner. Given the average
course load that students take, they will have a difficult time remembering all of
their assignments. Unlike high school, colleges do not have concerned adults
who will remind them about assignments or ask them whether they have done
their homework before they go out.

What Are the Descriptive Assumptions?

Requiring the use of a planner will help students become the goal-oriented
students that every college professor wants to have in his classroom. Such a
requirement will not only help students tremendously, but will also create a
more successful college environment for everyone involved.
CONCLUSION

REASONS:

Planning should be a requirement for students, and the best way to accom
plish this goal is to require than to use a planner.
1. Students out of high school are not ready or independent enough to for
classes—planning can change that.
2. Students will become goal-oriented.

First, note that the author provides no "proof for her reasons. Thus,
you might be tempted to state, "Those reasons are only assumptions; she does
not know that." Wrong! They are not assumptions! Remember: identifying lessthan-fully established reasons, though important, is not the same as identifying assumptions—ideas that are taken for granted as a basic part of the
argument.
Now, let's see whether any descriptive assumptions can be found in the
argument. Remember to keep thinking about the gap between the conclusion
and the reasons as you look. First, ask yourself, "Is there any basis for believing
that the reason(s) might not be true?" Then ask, "Supposing the reason(s)
were true, is there any way in which the conclusion nevertheless could be
false?" Try to play the role of a person who does not believe a planner should
be a requirement.
Look at the two reasons. The first would be true if it were the case
that the students being described are independent learners. This author is
assuming that no such ability to take initiative for one's own academic success
exists. How can she know such a thing? Perhaps forcing students to plan would
only cause the students to have another disorderly thing to do. Thus, one
descriptive assumption is that students cannot learn to become responsible learners
independently.
Let's now suppose that the second reason is true. Planning still might
not be useful to the student. Just because the author believes in the value
of planning does not mean that it will change the lives or the study habits of
students. Thus, an assumption connecting the first reason to the conclusion is
that students will learn how to plan and then will implement that strategy later. This
assumption also links with the second reason closely.
Consider the second reason. It is true only if the student not only
absorbs the ideas of planning, but also uses them. The author is also assuming
that the ideas learned through planning will then lead to a goal-oriented

Chapter 6

lifestyle. Another important assumption is that students will change their learning
styles after mastering the concepts ofplanning.
Note also that there is a prescriptive quality to this essay; thus, important
value assumptions underlie the reasoning. What is the author concerned about
preserving? Try reverse role-playing. What would someone who disagreed with
this position care about? What are the disadvantages to forcing students to
plan? Your answers to these questions should lead you to the essay's value preference. For example, can you see how a preference for orderliness over independence links the reasons to the conclusion?

Avoiding Analysis of Trivial Assumptions
Writers and speakers take for granted, and should take for granted, certain selfevident things. You will want to devote your energy to evaluating important
assumptions, so we want to warn you about some potential trivial assumptions.
By trivial, we mean an assumption that is self-evident.
You as a reader or listener can assume that the communicator believes his
reasons are true. You may want to attack the reasons as insufficient, but it is trivial to point out the writer's or speaker's assumption that the reasons are true.
Another type of trivial assumption concerns the reasoning structure. You
may be tempted to state that the writer believes that the reason and conclusion
are logically related. Right—but trivial. What is important is how they are logically related. It is also trivial to point out that an argument assumes that we
can understand the logic, that we can understand the terminology, or that we
have the appropriate background knowledge.
Avoid spending time on analyzing trivial assumptions. Your search for
assumptions will be most rewarding when you locate hidden, debatable missing links.

Assumptions and Your Own Writing and Speaking
When you attempt to communicate with an audience, either by writing or
speaking, you will be making numerous assumptions. Communication requires
them. But, once again out of respect for your audience, you should acknowledge those assumptions, and, where possible, provide a rationale for why you
are making those particular assumptions.
The logic of this approach on your part is to assist the audience in accepting your argument. You are being open and fair with them. An audience should
appreciate your willingness to present your argument in its fullness.

What Are the Descriptive Assumptions?

Summary
Assumptions are ideas that, if true, enable us to claim that particular reasons
provide support for a conclusion.

Clues for Discovering Descriptive Assumptions
1.

Keep thinking about the gap between the conclusion and reasons.

Look for ideas that support reasons.

Identify with the opposition.

Recognize the potential existence of other means of attaining the
advantages referred to in the reasons.

Learn more about the issues.

Practice Exercises
(J)

Critical Question: What are the descriptive

assumptions?

For each of the three passages, locate important assumptions made by the author. Remember first to determine the conclusion and the reasons.
Passage 1
Everyone should consider playing poker to win money. It has gained great popularity. You can see people play on television daily, and there are many opportunities to play against real people online. This trend is an exciting opportunity
for people everywhere to try and win money. Poker is simple to learn after one
understands the rules and concepts behind the game. It is a game that people of
all ages and experience can play!
Passage 2
Adopted children should have the right to find out who their biological parents
are. They should be able to find out for personal and health reasons. Most children would want to know what happened to these people and why they were given
up for adoption. Even though this meeting may not be completely the way the
child had imagined it, this interaction could provide a real sense of closure for
adopted children. There are people who believe that it does not matter who the
biological parents are as long as the child has loving parents. It is true that having
a supportive environment is necessary for children, but there will always be

Chapter 6
nagging questions for these children that will be left unanswered if they are
not able to find out their biological parents. There are also health risks that
can be avoided by allowing a child to find out who their parents are. A lot of
diseases have hereditary links that would be useful for the child and the new
family to know.
Passage 3
Recently, we have lost community members in a large fire. It only seems logical now
mat we start implementing fire safety presentations or courses in our schools. The
last thing we want to happen is for more tragedies to occur, especially in our schools.
The fire safety training will prevent this community from losing any more lives.
Educational programs provide the best way to go if we are to avoid future disasters of this type.

Sample Responses
In presenting assumptions for the following arguments, we will list only some
of the assumptions being made—those which we believe are among the most
significant.
Passage 1
CONCLUSION:
REASONS:

Everyone should play poker to win money.

1. It is a popular game.
2. People of all ages and experience can play.

In looking at the first reason, there seems to be a missing link between that reason and the conclusion. The author omits two main assumptions. One, poker is
enjoyable because many people play this game. And second, that "enjoyable"
means profitable. The author needs these two assumptions for him to make the
jump to the idea that we should all join the poker craze.
The second reason should leave the reader wondering whether it makes
sense to assume that because something can happen, it should happen. Yes, we
can all certainly play poker; we can also all start forest fires, but our capacity to
do so is not exactly an endorsement of the activity.
Passage 2
CONCLUSION:

REASON:

Adopted children should be allowed to find their biological parents'
identities.

1. Knowing ones birth parents can provide many health benefits.

What Are the Descriptive Assumptions?

(SUPPORTING REASONS)

a.
b.

Psychological closure can be achieved byfindinganswer to enduring
questions.
Able to find out what their biological parents are like.

2. Permits one to assess health risks.
Try reverse role-playing, taking the position of someone who values the
parents' right to privacy.
For the first reason to be true, it must be the case that the child is
bothered by not knowing their biological parentage. Surely this assumption
would be true for some adopted children. Is there data that suggests a widespread burning desire to know the birth parents? If so, please present the data
so we can move toward agreeing with the argument. There are many reasons
to think that the child may either be satisfied not knowing or may not even be
aware that he is adopted. Also, for the main reason to be enhanced by the
supporting reasons, we would need to assume that meeting the biological
parent would not create sharp new tensions between the individual and the
adoptive parent.

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CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

What Are the Descriptive Assumptions?
When you identify descriptive assumptions, you are identifying the link between
a reason and the author's conclusion. If this link is flawed, the reason does not necessarily lead to the conclusion. Consequently, identifying the descriptive assumptions allows you to determine whether an author's reasons lead to a conclusion.
You will want to accept a conclusion only when there are good reasons that lead
to the conclusion. Thus, when you determine that the link between the reasons
and conclusion is flawed, you will want to be reluctant to accept the author's
conclusion.

CHAPTER

7I
A R E T H E R E A N Y FALLACIES
IN T H E R E A S O N I N G ?
Thus far, you have been working at taking the raw materials a writer or speaker
gives you and assembling them into a meaningful overall structure. You have
learned ways to remove the irrelevant parts from your pan as well as how to
discover the "invisible glue" that holds the relevant parts together—that is, the
assumptions. All these things have been achieved by asking critical questions.
Let's briefly review these questions:
1.

What are the issue and the conclusion?

What are the reasons?

What words or phrases are ambiguous?

What are the value conflicts and assumptions?

What are the descriptive assumptions?

Asking these questions should give you a clear understanding of the communicator's reasoning as well as a sense of where there might be strengths and
weaknesses in the argument. Most remaining chapters focus on how well the
structure holds up after being assembled. Your major question now is, "How
acceptable is the conclusion in light of the reasons provided?" You are now
ready to make your central focus evaluation. Remember: The objective of critical
reading and listening is to judge the acceptability or worth of conclusions.

Chapter 7

While answering our first five questions has been a necessary beginning
to the evaluation process, we now move to questions requiring us to make
judgments more directly and explicitly about the worth or the quality of the
reasoning. Our task now is to separate the "Fools Gold" from the genuine gold.
We want to isolate the best reasons—those that we want to treat most seriously.
Your first step at this stage of the evaluation process is to examine the
reasoning structure to determine whether the communicator's reasoning has
depended on false or highly doubtful assumptions or has "tricked" you
through either a mistake in logic or other forms of deceptive reasoning.
Chapter 6 focused on finding and then thinking about the quality of assumptions. This chapter, on the other hand, highlights those reasoning "tricks" that
others and we call fallacies.
Three common tricks are:
1.

providing reasoning that requires erroneous or incorrect assumptions;

distracting us by making information seem relevant to the conclusion
when it is not; and

providing support for the conclusion that depends on the conclusion's
already being true.

Spotting such tricks will prevent us from being unduly influenced by
them. Let's see what a fallacy in reasoning looks like.
Dear editor: I was shocked by your paper's support of Senator Spendall's arguments for a tax hike to increase state money available for improving highways. Of
course the Senator favors such a hike. What else would you expect from a tax and
spend liberal.
Note that the letter at first appears to be presenting a "reason" to dispute the
tax-hike proposal, by citing the senator's liberal reputation. But the reason is
not relevant to the conclusion. The question is whether the tax hike is a good
idea. The letter writer has ignored the senator's reasons and has provided no
specific reasons against the tax hike; instead, she has personally attacked the
senator by labeling him a "tax and spend liberal." The writer has committed a
fallacy in reasoning, because her argument requires an absurd assumption to
be relevant to the conclusion, and shifts attention from the argument to the
arguer—Senator Spendall. An unsuspecting reader not alert to this fallacy
may be tricked into thinking that the writer has provided a persuasive reason.
This chapter gives you practice in identifying such fallacies so that you
will not fall for such tricks.

Are There Any Fallacies in the Reasoning?

(J)

Critical Question: Are there any fallacies in the reasoning?
Attention: A fallacy is a reasoning "trick" that an author might use while
trying to persuade you to accept a conclusion.

A Questioning Approach to Finding Reasoning Fallacies
There are numerous reasoning fallacies. And they can be organized in many
different ways. Many are so common that they have been given formal names.
You can find many lengthy lists of fallacies in numerous texts and Web sites.
Fortunately, you don't need to be aware of all the fallacies and their names to
be able to locate them. If you ask yourself the right questions, you will be able
to find reasoning fallacies—even if you can't name them.
Thus, we have adopted the strategy of emphasizing self-questioning
strategies, rather than asking you to memorize an extensive list of possible
kinds of fallacies. We believe, however, that knowing the names of the most
common fallacies can sensitize you to fallacies and also act as a language "short
cut" in communicating your reaction to faulty reasoning to others familiar with
the names. Thus, we provide you with the names of fallacies as we identify
the deceptive reasoning processes and encourage you to learn the names of
the common fallacies described on page 98 at the end of the chapter.
We have already introduced one common fallacy to you in our Dear
Editor example above. We noted that the writer personally attacked Senator
Spendall instead of responding directly to the senator's reasons. Seeing such
an argument, the critical thinker should immediately ask, "But what about
the arguments that Senator Spendall made?" The Dear Editor reasoning
illustrates the Ad Hominem fallacy. The Latin phrase Ad Hominem means
"against the man or against the person." There are a variety of ways of making
irrelevant attacks against a person making a claim, the most common of
which is attacking his character or shifting attention to his circumstances or
interests. Arguing Ad Hominem is a fallacy because the character or interests
of individuals making arguments usually are not relevant to the quality of the
argument being made. It is attacking the messenger instead of addressing the
message.
Here is another brief example of Ad Hominem reasoning.
Sandy: "I believe that joining sororities is a waste of time and money."
Julie: "Of course you would say that, you didn't get accepted by any sorority."

Chapter 7
Sandy: "But what about the arguments I gave to support my position?"
Julie: "Those don't count. You're just a sore loser."
You can start your list of fallacy names with this one. Here is the definition:

F: Ad hominem: An attack, or an insult, on the person, rather than directly addressing
the person's reasons.

Evaluating Assumptions as a Starting Point
If you have been able to locate assumptions (see Chapters 5 and 6), especially
descriptive assumptions, you already possess a major skill in determining
questionable assumptions and in finding fallacies. The more questionable
the assumption, the less relevant the reasoning. Some "reasons," such as Ad
Hominem arguments, will be so irrelevant to the conclusion that you would
have to supply blatantly erroneous assumptions to provide a logical link. Such
reasoning is a fallacy, and you should immediately reject it.
In the next section, we take you through some exercises in discovering
other common fallacies. Once you know how to look, you will be able to find
most fallacies. We suggest that you adopt the following thinking steps in locating fallacies:

Identify the conclusions and reasons.

Always keep the conclusion in mind and consider reasons that you think
might be relevant to it; contrast these reasons with the author's reasons.

If the conclusion supports an action, determine whether the reason states
a specific a n d / o r concrete advantage or a disadvantage; if not, be wary!

Identify any necessary assumption by asking yourself, "If the reason were
true, what would one have to believe for it to logically support the conclusion, and what does one have to believe for the reason to be true?"

Ask yourself, "Do these assumptions make sense?" If an obviously false
assumption is being made, you have found a fallacy in reasoning, and
that reasoning can then be rejected.

Check the possibility of being distracted from relevant reasons by
phrases that strongly appeal to your emotions.

Are There Any Fallacies in the Reasoning?

To demonstrate the process you should go through to evaluate assumptions
and thus recognize many fallacies, we will examine the quality of the reasoning
in the following passage. We will begin by assembling the structure.
The question involved in this legislation is not really a question of whether
alcohol consumption is or is not detrimental to health. Rather, it is a question
of whether Congress is willing to have the Federal Communications Commission make an arbitrary decision that prohibits alcohol advertising on radio and
television. If we should permit the FCC to take this action in regard to alcohol,
what is there to prevent it from deciding next year that candy is detrimental to
the public health in that it causes obesity, tooth decay, and other health problems? What about milk and eggs? Milk and eggs are high in saturated animal
fat and no doubt increase the cholesterol in the bloodstream, believed by many
heart specialists to be a contributing factor in heart disease. Do we want the
FCC to be able to prohibit the advertising of milk, eggs, butter, and ice cream
on TV?
Also, we all know that no action by the federal government, however drastic, can
or will be effective in eliminating alcohol consumption completely. If people
want to drink alcoholic beverages, they will find some way to do so.
CONCLUSION:
REASONS:

The FCC should not prohibit alcohol advertising on radio and television.

1. If we permit the FCC to prohibit advertising on radio and television, th
FCC will soon prohibit many kinds of advertising, because many produ
present potential health hazards.
2. No action by the federal government can or will be effective in eliminatin
alcohol consumption completely.

First, we should note that both reasons refer to rather specific disadvantages of
the prohibition—a good start. The acceptability of the first reason, however,
depends on a hidden assumption that once we allow actions to be taken on the
merits of one case, it will be impossible to stop actions on similar cases. We do
not agree with this assumption, because we believe that there are plenty of
steps in our legal system to prevent such actions if they appear unjustified.
Thus, we judge this reason to be unacceptable. Such reasoning is an example
of the slippery slope fallacy.
F: Slippery Slope: Making the assumption that a proposed step will set off an uncontrollable chain of undesirable events, when procedures exist to prevent such a chain
of events.

Chapter 7

The relevance of the second reason is questionable because even if this
reason were true, the assumption linking the reason to the conclusion—the
major goal of prohibiting alcohol advertising on radio and television is to
eliminate alcohol consumption completely—is false. A more likely goal is to reduce
consumption. Thus we reject this reason. We call this fallacy the searching for
perfect solutions fallacy. It takes the form: A solution to X does not deserve our
support unless it destroys the problem entirely. If we ever find a perfect solution, then we should adopt it. But because the fact that part of a problem
would remain after a solution is tried does not mean the solution is unwise.
A particular solution may be vastly superior to no solution at all. It may move
us closer to solving the problem completely.
If we waited for perfect solutions to emerge, we would often find ourselves
paralyzed, unable to act. Here is another example of this fallacy: Why try to restrict
people's access to abortion clinics in the United States? Even if you were successful, a woman seeking an abortion could still fly to Europe to acquire an abortion.
F: Searching for Perfect Solution: Falsely assuming that because part of a problem
would remain after a solution is tried, the solution should not be adopted.

Discovering Other C o m m o n Reasoning Fallacies
We are now going to take you through some exercises in discovering more common fallacies. As you encounter each exercise, try to apply the fallacy, finding
hints that we listed above. Once you have developed good fallacy-detection
habits, you will be able to find most fallacies. Each exercise presents some
reasoning that includes fallacies. We indicate why we believe the reasoning is
fallacious and then name and define the fallacy.
Exercise A
It's about time that we make marijuana an option for people in chronic severe
pain. We approve drugs when society reaches a consensus about their value, and
there is clearly now a consensus for such approval. A recent survey of public
opinion reported that 73 percent thought medical marijuana should be allowed.
In addition, the California Association for the Treatment of AIDS Victims
supports smoking marijuana as a treatment option for AIDS patients.
As a first step in analyzing for fallacies, let's outline the argument.
CONCLUSION: Smoking marijuana should be a medical option.

Are There Any Fallacies in the Reasoning?
REASONS:

1. We approve drugs when a consensus of their medical value has been
reached, and a recent survey shows a consensus approving marijuana as
a medical treatment.
2. A California association supports medical marijuana use.

First, we should note that none of the reasons points out a specific advantage of
medical marijuana; thus we should be wary from the start. Next, a close look at
the wording in the first reason shows a shift in meaning of a key term, and this
shift tricks us. The meaning of the word consensus shifts in such a way that it looks
like she has made a relevant argument when she has not. Consensus for drug
approval usually means the consensus of scientific researchers about its merits,
which is a very different consensus than the agreement of the American public
on an opinion poll. Thus the reason fails to make sense, and we should reject it.
We call this mistake in reasoning the equivocation fallacy. Whenever you see a key
word in an argument used more than once, check to see that the meaning has
not changed; if it has, be alert to the equivocation fallacy. Highly ambiguous
terms or phrases are especially good candidates for the equivocation fallacy.
F: Equivocation: A key word is used with two or more meanings in an argument
such that the argument fails to make sense once the shifts in meaning are recognized.
Well, even if there is tricky use of the word "consensus," don't the survey
results by themselves still support the conclusion? They do only if we accept the
assumption that when something is popular, then it must be good—a mistaken
assumption. The public often has not sufficiently studied a problem to provide a
reasoned judgment. Be wary of appeals to common opinion or to popular sentiment. We label this mistake in reasoning the appeal to popularity fallacy.
F: Appeal to Popularity (Ad populum): An attempt to justify a claim by appealing to
sentiments that large groups of people have in common; falsely assumes that anything
favored by a large group is desirable.
Now, carefully examine the author's second reason. What assumption is
being made? To prove that medical marijuana is desirable, she appeals to questionable authorities—a California Association. A position is not good just because
the authorities are for it. What is important in determining the relevance of
such reasoning is the evidence that the authorities are using in making their
judgment. Unless we know that these authorities have special knowledge about
this issue, we must treat this reason as a fallacy. Such a fallacy is called the
Appeal to Questionable Authority fallacy.

Chapter 7

F: Appeal to questionable authority: Supporting a conclusion by citing an authority
who lacks special expertise on the issue at hand.
Now let's examine some arguments related to another controversy:
Should Congress approve a federally funded child-development program that
would provide day-care centers for children?
Exercise B
I am against the government's child-development program. First, I am interested
in protecting the children of this country. They need to be protected from social
planners and self-righteous ideologues who would disrupt the normal course of life
and tear them from their mothers and families to make them pawns in a universal
scheme designed to produce infinite happiness in 20 years. Children should grow
up with their mothers, not with a series of caretakers and nurses' aides. What is at
issue is whether parents shall continue to have the right to form the characters of
their children, or whether the State with all its power should be given the tools
and techniques for forming the young.
Let's again begin by outlining the argument.
CONCLUSION:
REASONS:

The government's child development program is a mistake.

1. Our children need to be protected from social planners and self-righteo
ideologues, who would disrupt the normal course of life and tear the
from their families.
2. The parents, not the State, should have therightto form the characters
their children.

As critical readers and listeners, we should be looking for specific facts
about the program. Do you find any specifics in the first reason? No. The
reason is saturated with undefined and emotionally loaded generalities. We
have italicized several of these terms in the passage. Such terms will typically
generate negative emotions, which the writer or speaker hopes readers and
listeners will associate with the position he is attacking. The writer is engaging
in name-calling and emotional appeals. The use of emotionally charged negative terms serves to distract readers and listeners from the facts.
The writer has tricked us in another way. She states that the program will
"tear them from their families and mothers," and the children will be "pawns
in a universal scheme." Of course, nobody wants these things to happen to
their children. However, the important question is whether in fact the bill will
do these things. Not likely!

Are There Any Fallacies in the Reasoning?

The writer is playing two common tricks on us. First, she is appealing
to our emotions with her choice of words, hoping that our emotional reactions
will get us to agree with her conclusion. When communicators try to draw
emotional reactions from people and then use that reaction to get them to
agree to their conclusion, they commit the fallacy of an Appeal to Emotion. This
fallacy occurs when your emotional reactions should not be relevant to the
truth or falsity of a conclusion. Three of the most common places for finding
this fallacy are in advertising, in political debate and in the courtroom.
Second, she has set up a position to attack which in fact does not exist,
making it much easier to get us on her side. She has extended the opposition's
position to an "easy-to-attack" position. The false assumption in this case is that
the position attacked is the same as the position actually presented in the
legislation. The lesson for the critical thinker is: When someone attacks
aspects of a position, always check to see whether she is fairly representing the
position. If she is not, you have located the straw-person fallacy.
A straw person is not real and is easy to knock down—as is the position
attacked when someone commits the straw-person fallacy. The best way to check
how fairly a position is being represented is to get the facts about all positions.

F: Appeals to Emotions: The use of emotionally charged language to distract readers and listeners from relevant reasons and evidence.

F: Straw Person: Distorting our opponent's point of view so that it is easy to attack;
thus we attack a point of view that does not truly exist.

Let's now look closely at the second reason. The writer states that either
parents have the right to form the characters of their children, or else the State
should be given the decisive tools. For statements like this to be true, one must
assume that there are only two choices. Are there? No! The writer has created
a false dilemma. Isn't it possible for the child-development program to exist and
also for the family to have a significant influence on the child? Always be cautious when controversies are treated as if only two choices are possible; there
are usually more than two. When a communicator oversimplifies an issue by
stating only two choices, the error is referred to as an either-or or false dilemma
fallacy. To find either-or fallacies, be on the alert for phrases like the following:
either . . . or
the only alternative is

Chapter 7
the two choices are
because A has not worked, only B will.

Seeing these phrases does not necessarily mean that you have located a fallacy.
Sometimes there are only two options. These phrases are just caution signs causing you to pause and wonder: "But are there more than two options in this case?"
Can you see the false dilemma in the following interchange?
Citizen: I think that the decision by the United States to invade Iraq was a big
mistake.
Politician: Why do you hate America?
F: Either-Or (Or False Dilemma): Assuming only two alternatives when there are
more than two.
The following argument contains another fallacy involving a mistaken
assumption. Try to locate the assumption.
Exercise C
Student: It doesn't make sense for you to give pop quizzes to your class, Professor
Jones. It just makes a lot of extra work for you and makes the students nervous.
Students should not need pop quizzes to motivate them to prepare for each class.
The advice to Professor Jones requires a faulty assumption to support the
conclusion. That something should be true—students should not need pop
quizzes to motivate them to prepare for class—in no way guarantees that what
is true will conform to the prescription. Reality, or "what is," is often in conflict
with "what should be."
Another common illustration of this reasoning error occurs when discussing proposals for government regulation. For instance, someone might
argue that regulating advertising for children's television programs is undesirable because parents should turn the channel or shut off the television if advertising is deceptive. Perhaps parents in a perfect world would behave in this fashion.
Many parents, however, are too busy to monitor children's programming.
When reasoning requires us to assume incorrectly that what we think
should be matches what is, or what will be, it commits the wishful thinkingfallacy. We
would hope that what should be the case would guide our behavior. Yet many
observations convince us that just because advertisers, politicians, and authors
should not mislead us is no protection against their regularly misleading us. The
world around us is a poor imitation of what the world should be like.

Are There Any Fallacies in the Reasoning?

Here's a final example of wishful thinking that might sound familiar
to you.
I can't wait for summer vacation time, so I can get all those books read that I've
put off reading during the school year.
F: Wishful Thinking: Making the faulty assumption that because we wish X were
true or false, then X is indeed true or false.
Another confusion is responsible for an error in reasoning that we
often encounter when seeking explanations for behavior. A brief conversation
between college roommates illustrates the confusion.
Dan: I've noticed that Chuck has been acting really weird lately. He's acting
really rude toward others and is making all kinds of messes in our residence hall
and refusing to clean them up. What do you think is going on?
Kevin: That doesn't surprise me. He is just ajerk.
To explain requires an analysis of why a behavior occurred. Explaining is
demanding work that often tests the boundaries of what we know. In the above
example, "jerkhood" is an unsatisfactory explanation of Chuck's behavior.
When asked to explain why a certain behavior has occurred, it is frequently
tempting to hide our ignorance of a complex sequence of causes by labeling
or naming the behavior. Then we falsely assume that because we know the
name, we know the cause.
We do so because the naming tricks us into believing we have identified
something the person has or is that makes her act accordingly. For example,
instead of specifying the complex set of internal and external factors that lead
a person to manifest an angry emotion, such as problems with relationships,
parental reinforcement practices, feelings of helplessness, lack of sleep, and
life stressors, we say the person has a "bad temper" or that the person is hostile.
Such explanations oversimplify and prevent us from seeking more insightful
understanding.
The following examples should heighten your alertness to this fallacy:
1. In response to Dad's heavy drinking, Mom is asked by her adult daughter,
"Why is Dad behaving so strangely?" Mom replies, "He's having a midlife crisis."
2. A patient cries every time the counselor asks about his childhood. An intern
who watched the counseling session asks the counselor, after the patient has left,
"Why does he cry when you ask about his youth?" The counselor replies, "He's
neurotic."

Chapter 7

Neither respondent satisfactorily explained what happened. For instance, the
specifics of dad's genes, j o b pressures, marital strife, and exercise habits could
have provided the basis for explaining the heavy drinking. "A midlife crisis" is
not only inadequate; it misleads. We think we know why dad is drinking heavily,
but we don't.
Be alert for this error when people claim that they have discovered a
cause for the behavior when all they have actually done is named it.
F: Explaining by Naming: Falsely assuming that because you have provided a name
for some event or behavior that you have also adequately explained the event.

Looking for Diversions
Frequently, those trying to get an audience to accept some claim find that they
can defend that claim by preventing the audience from taking too close a look
at the relevant reasons. They prevent the close look by diversion tactics. As you
look for fallacies, you will find it helpful to be especially alert to reasoning
used by the communicator that diverts your attention from the most relevant
reasons. For example, the Ad Hominem fallacy can fool us by diverting our
attention too much to the nature of the person and too little to the legitimate
reasons. In this section, we present exercises that illustrate other fallacies that
we are likely to detect if we ask the question, "Has the author tricked us by
diverting our attention?"
Exercise D
Political speech: In the upcoming election, you have the opportunity to vote for
a woman who represents the future of this great nation, who has fought for
democracy and defended our flag, and who has been decisive, confident, and
courageous in pursuing the American Dream. This is a caring woman who has
supported our children and the environment and has helped move this country
toward peace, prosperity, and freedom. A vote for Goodheart is a vote for truth,
vision, and common sense.
Sounds like Ms. Goodheart is a wonderful person, doesn't it? But the speech
fails to provide any specifics about the senator's past record or present
position on issues. Instead, it presents a series of virtue words that tend to be
associated with deep-seated positive emotions. We call these virtue words
"Glittering Generalities,'" because they have such positive associations and are so
general as to mean whatever the reader wants them to mean. The Glittering

Are There Any Fallacies in the Reasoning?

Generality device leads us to approve or accept a conclusion without examining relevant reasons, evidence, or specific advantages or disadvantages. The
Glittering Generality is much like name-calling in reverse because namecalling seeks to make us form a negative judgment without examining the
evidence. The use of virtue words is a popular ploy of politicians because it
serves to distract the reader or listener from specific actions or policies, which
can more easily trigger disagreement.
F: Glittering Generality: The use of vague emotionally appealing virtue words that
dispose us to approve something without closely examining the reasons.
Let's examine another very common diversionary device.
Exercise E
I don't understand why everyone is so upset about drug companies distorting
research data in order to make their pain-killer drugs seem to be less dangerous
to people's health than they actually are. Taking those drugs can't be that bad.
After all, there are still thousands of people using these drugs and getting pain
relief from them.
What is the real issue? Is the public being misled about the safety of pain-killer
drugs? But if the reader is not careful, his attention will be diverted to the issue of
whether the public wants to use these drugs. When a writer or speaker shifts our
attention from the issue, we can say that she has drawn a red herring across the trail
of the original issue. Many of us are adept at committing the red herring fallacy,
as the following example illustrates:
If the daughter is successful, the issue will become whether the mother is picking
on her daughter, not why the daughter was out late.
You should normally have no difficulty spotting red herrings as long
as you keep the real issue in mind as well as the kind of evidence needed to
resolve it.
F: Red Herring: An irrelevant topic is presented to divert attention from the original issue and help to "win" an argument by shifting attention away from the argument
and to another issue. The fallacy sequence in this instance is as follows: (a) Topic A is
being discussed; (b) Topic B is introduced as though it is relevant to topic A, but it is
not; and (c) Topic A is abandoned.

Chapter 7

This sort of "reasoning" is fallacious because merely changing the topic
of discussion hardly counts as an argument against a claim.

Sleight of Hand: Begging the Question
Our last illustrated fallacy is a particularly deceptive one. Sometimes a conclusion is supported by itself; only the words have been changed to fool the innocent! For example, to argue that dropping out of school is undesirable because
it is bad is to argue not at all. The conclusion is "proven" by the conclusion (in
different words). Such an argument begs the question, rather than answering it.
Let's look at an example that is a little less obvious.
Programmed learning texts are clearly superior to traditional texts in learning
effectiveness because it is highly advantageous for learning to have materials
presented in a step-by-step fashion.
Again, the reason supporting the conclusion restates the conclusion in different
words. By definition, programmed learning is a step-by-step procedure. The
writer is arguing that such a procedure is good because it is good. A legitimate
reason would be one that points out a specific advantage to programmed learning such as greater retention of learned material.

Are There Any Fallacies in the Reasoning?

Whenever a conclusion is assumed in the reasoning when it should have
been proven, begging the question has occurred. When you outline the structure of an argument, check the reasons to be sure that they do not simply
repeat the conclusion in different words and check to see that the conclusion
is not used to prove the reasons. In case you are confused, let's illustrate with
two examples, one argument that begs the question and one that does not.
(1) To allow the press to keep their sources confidential is very advantageous
to the country because it increases the likelihood that individuals will report evidence against powerful people.
(2) To allow the press to keep their sources confidential is very advantageous to
the country because it is highly conducive to the interests of the larger community that private individuals should have the privilege of providing information
to the press without being identified.
Paragraph (2) begs the question by basically repeating the conclusion. It fails to
point out what the specific advantages are and simply repeats that confidentiality
of sources is socially used.
F: Begging the Question: An argument in which the conclusion is assumed in the
reasoning.

USING THIS CRITICAL QUESTION
When you spot a fallacy, you have found a legitimate basis for rejecting the
argument. But in the spirit of constructive critical thinking, you want to continue the discussion of the issue. Unfortunately, the author of a book or article
is unavailable for more conversation. But in those instances where the fallacy
occurred in an oral argument, your best bet for an enduring conversation is to
ask the person who committed the fallacy if there is not a better reason for the
conclusion. For example, if a red herring fallacy occurs, ask the speaker if it
would be possible to return to the original issue.

Summary of Reasoning Errors
We have taken you through exercises that illustrate a number of ways in which
reasoning may be faulty. We have not listed all the ways, but we have given you
a good start. We have saved some additional fallacies for later chapters because

Chapter 7

you are most likely to spot them when you focus on the particular question
central to that chapter. As you encounter each additional fallacy, be sure to
add it to your fallacy list.
To find reasoning fallacies, keep in mind what kinds of reasons are good
reasons—that is, the evidence and the moral principles relevant to the issue.
Reasoning should be rejected whenever you have found mistaken assumptions,
distractions, or support for the conclusion that already assumes the truth of
the conclusion. Reasoning should be approached cautiously when it appeals to
group-approved attitudes and to authority. You should always ask, "Are there
good reasons to consider such appeals as persuasive evidence?" A precautionary note is in order here: Do not automatically reject reasoning that relies on
appeals to authority or group-approved attitudes. Carefully evaluate such reasoning. For example, if most physicians in the country choose to take up jogging, that information is important to consider in deciding whether jogging is
beneficial. Some authorities do possess valuable information. Because of their
importance as a source of evidence, we discuss appeals to authority in detail in
the next chapter.

Clues for Locating and Assessing Fallacies in Reasoning
You should reject reasoning when the author:
•

attacks a person or a person's background, instead of the person's ideas

•

uses slippery slope reasoning

•

reflects a search for perfect solutions

•

equivocates

•

inappropriately appeals to common opinion

•

appeals to questionable authority

•

appeals to emotions

•

attacks a straw person

•

presents a faulty dilemma

•

engages in wishful thinking

•

explains by naming

•

diverts attention from the issue

•

distracts with glittering generalities

•

begs the question

Are There Any Fallacies in the Reasoning?

Expanding Your Knowledge of Fallacies
We recommend that you consult texts and some web sites to expand your
awareness and understanding of reasoning fallacies. Darner's Attacking Faulty
Reasoning is a good source to help you become more familiar with reasoning
fallacies. There are dozens of fallacy lists on the web, which vary greatly in
quality. A few of the more helpful sites, which provide descriptions and examples of numerous fallacies, are listed below:
The Nizkor Project: Fallacies, http://www.nizkor.org/features/fallacies/
The Fallacy Zoo, by Brian Yoder: (list of basic fallacies with examples) http://
www.goodart.org/fallazoo.htm
The Fallacy Files by Gary Curtis http://www.fallacyfiles.org/
Stephen's Guide to the Logical Fallacies http://www.datanation.com/fallacies/

Fallacies and Your Own Writing and Speaking
When you communicate, you necessarily engage in reasoning. If your purpose is to present a well-reasoned argument, in which you do not want to
"trick" the reader into agreeing with you, then you will want to avoid committing reasoning fallacies. Awareness of possible errors committed by writers
provides you with warnings to heed when you construct your own arguments.
You can avoid fallacies by checking your own assumptions very carefully, by
remembering that most controversial issues require you to get specific about
advantages and disadvantages, and by keeping a checklist handy of possible
reasoning fallacies.

Practice Exercises
(Jj

Critical Question: Are there any fallacies in the reasoning?

Try to identify fallacies in the reasoning in each of the three practice
passages.
Passage 1
The surgeon general has overstepped his bounds by recommending that explicit
sex education begin as early as third grade. It is obvious that he is yet another victim

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of the AIDS hysteria sweeping the nation. Unfortunately, his media-influenced
announcement has given new life to those who favor explicit sex education—even
to the detriment of the nation's children.
Sexuality has always been a topic of conversation reserved for the family. Only
recently has sex education been forced on young children. The surgeon general's recommendation removes the role of the family entirely. It should be
up to parents to explain sex to their children in a manner with which they
are comfortable. Sex education exclusive of the family is stripped of values
or any sense of morality, and should thus be discouraged. For years families
have taken the responsibility of sex education, and that's the way it should
remain.
Sex education in schools encourages experimentation. Kids are curious. Letting
them in on the secret of sex at such a young age will promote blatant promiscuity. Frank discussions of sex are embarrassing for children, and they destroy the
natural modesty of girls.
Passage 2
Sandra: I don't see why you are so against permitting beer to be sold at the new
University Student Union. After all, a survey of our students shows that 80 percent
are in favor of the proposal.
Joe: Of course, you will be in favor of serving any alcoholic beverage at any time
anywhere. You are one of the biggest alcoholics on our campus.
Passage 3
Bill: Countries that harbor terrorists who want to destroy the United States must
be considered enemies of the United States. Any country that does not relinquish terrorists to the American justice system is clearly on the side of the
terrorists. This sort of action means that the leaders of these countries do not
wish to see justice done to the terrorists and care more about hiding murderers,
rapists, thieves, and anti-democrats.
Taylor: That's exactly the kind of argument that I would expect from someone
who has relatives who have worked for the CIA. But it seems to me that once you
start labeling countries that disagree with America on policy as enemies, then
eventually almost all countries will be considered our enemies, and we will be left
with no allies.
Bill: If that's the case, too bad. America stands for freedom, for democracy, and
for truth. So it can stand against the world. Besides, the United States should be
able to convince countries hostile to the United States of the error of their ways
because our beliefs have a strong religious foundation.

Are There Any Fallacies in the Reasoning?

101

Taylor: Do you really think most religious people are in favor of war? A Gallup
poll last week found that 75 percent of highly religious people didn't think we
should go to war with countries harboring terrorists.
Bill: I think that's an overestimate. How many people did they survey?
Taylor: I'm not sure. But getting back to your original issue, the biggest problem
with a tough stand against countries that harbor terrorists is that such a policy is
not going to wipe out terrorism in the world.
Bill: Why do you keep defending the terrorists? I thought you were a patriot.
Besides, this is a democracy, and most Americans agree with me.

Sample Responses
Passage 1
CONCLUSION: Sex education should not be taught in schools.
REASONS:

1.
2.
3.
4.

The Surgeon General's report reflects hysteria.
The report removes the role of the family entirely.
It is the job ofparents.
Education encourages promiscuity.

The author begins the argument by attacking the surgeon general rather than
the issue. She claims that the recommendation is a by-product of the AIDS hysteria rather than extensive research. Her suggestion that the surgeon general
issues reports in reaction to hot topics in the media undermines his credibility
and character and is therefore ad hominem.
The second paragraph is a straw-person fallacy because it implies that
the goal of sex education is to supply all the child's sex education.
Her third reason confuses "what is" with "what should be." Just because
sex education should be up to the parents does not mean that they will provide
education.
The fourth reason presents a false dilemma—either keep sex education
out of the schools or face morally loose, value-free children. But isn't it possible
to have morally loose children even when sex education is taking place in the
home? Isn't it also a possibility that both parents and the schools can play a role
in sex education? Might not education result in children who are prepared to
handle the issue of sex in their lives rather than morally deficient delinquents?
Passage 2
SANDRA'S CONCLUSION: Beer should be served at the University Union.
SANDRA'S REASON: Most students are in favor of the idea.

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JOE'S CONCLUSION: Beer should not be served in the University Union (implied).
JOE'S REASON: We should not listen to Sandra's argument because she is an alcoholic.
Both Sandra and Joe commit fallacies in their arguments. Sandra bases her claim
about the desirability of beer in the Union on the majority view of students that
beer should be served. She makes the erroneous assumption that if the majority
favors an action, the action is proper. Students might be for the proposal, but
they also may have given little thought to the advantages and disadvantages of
making beer more easily available.
Joe commits two fallacies in his tiny argument. First, he attacks Sandra, rather
than addressing Sandra's reasoning. Sandra's alleged alcoholism is not the issue.
She provides a reason for her support for beer in the Union; Joe ignores that reason and attacks her instead. Second, Joe responds to a straw man argument when
he responds to Sandra by extending what she did say to an extreme position that
she did not take in her statement. Nowhere in her argument did Sandra favor
drinking with no restrictions.

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Vj*4l

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

Are there Any Fallacies in the Reasoning?
Once you have identified the reasons, you want to determine whether the author
used any reasoning tricks, or fallacies. If you identify a fallacy in reasoning, that
reason does not provide good support for the conclusion. Consequently, you would
not want to accept an author's conclusion on the basis of that reason. If the author
provides no good reasons, you would not want to accept her conclusion. Thus,
looking for fallacies in reasoning is another important step in determining whether
you will accept or reject the author's conclusion.

CHAPTER

8I
How G O O D I S T H E
EVIDENCE: INTUITION,
PERSONAL E X P E R I E N C E ,
TESTIMONIALS, A N D APPEALS
TO AUTHORITY?
In the last chapter, you made major inroads into the process of evaluating persuasive communications by learning how to detect some fallacies in reasoning.
In the following chapters, we continue our focus on evaluation as we learn to
ask critical questions about a specific part of the reasoning structure: claims
about the "facts." Let's see what such claims look like.
Practicing yoga reduces the risk of cancer.
Playing video games increases hand-eye coordination.
Microwaves are not safe; Time magazine reports that microwave-related injuries
have increased by 23 percent over the last year.
What do we make of these claims? Are they legitimate? Most reasoning
includes claims such as these. In this chapter, we begin the process of evaluating such claims.

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Chapter 8
Critical Question: How good is the evidence: intuition, personal experience, testimonials, and appeals to authority?

The Need for Evidence
Almost all reasoning we encounter includes beliefs about the way the world is,
was, or is going to be that the communicator wants us to accept as "facts."
These beliefs can be conclusions, reasons, or assumptions. We can refer to
such beliefs as factual claims.
The first question you should ask about a factual claim is, "Why should I
believe it ?"
Your next question is, "Does the claim need evidence to support it?" If it does,
and if there is no evidence, the claim is a mere assertion. You should seriously
question the dependability of mere assertions!
If there is evidence, your next question is, "How good is the evidence?"
To evaluate reasoning, we need to remember that some factual claims
can be counted on more than others. For example, you probably feel quite
certain that the claim "most United States senators are men" is true, but less
certain that the assertion "practicing yoga reduces the risk of cancer" is true.
Because it is extremely difficult, if not impossible, to establish the absolute
truth or falsity of most claims, rather than ask whether they are true, we prefer
to ask whether they are dependable. In essence, we want to ask, "Can we count on
such beliefs?" The greater the quality and quantity of evidence supporting a
claim, the more we can depend on it, and the more we can call the claim a "fact."
For example, abundant evidence exists that George Washington was the
first president of the United States of America. Thus, we can treat that claim
as a fact. On the other hand, there is much conflicting evidence for the belief
"alcoholism is a disease." We thus can't treat this belief as a fact. The major difference between claims that are opinions and those that are facts is the present
state of the relevant evidence. The more supporting evidence there is for a
belief, the more "factual" the belief becomes.
Before we judge the persuasiveness of a communication, we need to
know which factual claims are most dependable. How do we determine
dependability? We ask questions like the following:
What is your proof?

How do you know that's true?

Where's the evidence?

Why do you believe that?

Are you sure that's true?

Can you prove it?

How Good Is the Evidence 1?

105

You will be well on your way to being among the best critical thinkers when
you develop the habit of regularly asking these questions. They require those making arguments to be responsible by revealing the basis for their arguments. Anyone with an argument that you should consider will not hesitate to answer these
questions. They know they have substantial support for their claims and, consequently, will want to share their evidence in the hope that you will learn to share
their conclusions. When people react to simple requests for evidence with anger
or withdrawal, they usually do so because they are embarrassed as they realize
that, without evidence, they should have been less assertive about their beliefs.
When we regularly ask these questions, we notice that for many beliefs
there is insufficient evidence to clearly support or refute them. For example,
much evidence supports the assertion that taking an aspirin every other day
reduces the risk of heart attack, although some other evidence disputes it.
In such cases, we need to make judgments about where the preponderance of
evidence lies as we decide on the dependability of the factual claim.
Making such judgments requires us to ask the important question, "How
good is the evidence?" The next three chapters focus on questions we need to ask
to decide how well communicators have supported their factual claims. The
more dependable the factual claims, the more persuasive the communications
should be.

Locating Factual Claims
We encounter factual claims as (a) descriptive conclusions, (b) reasons used to
support either descriptive or prescriptive conclusions, or (c) descriptive
assumptions. Let's examine an example of each within brief arguments.

(a) Frequent use of headphones may cause hearing loss. Researchers studied the frequency and duration of head phone use among 251 college students and found
that 49 percent of the students showed evidence of hearing impairment.
Note that "frequent headphone use may cause hearing loss" is a factual
claim that is a descriptive conclusion supported by research evidence. In this
case, we want to ask, "Is that conclusion—a factual claim—justified by the
evidence?"
(b) This country needs tougher gun regulations. Recent crime statistics report an
increase in the number of gun related crimes over the last 10 years.
Note that the factual claim here is the statistic reporting "an increase in
the number of gun-related crimes over the last 10 years" and it functions as a reason

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supporting a prescriptive conclusion. In this case, we want to ask, "Is that reason—a factual claim—-justified by the evidence?"
(c) Our country needs to decrease its dependency on fossil fuels. Although hybrid
cars are expensive, they are an excellent means to lower gas and oil consumption
in America. Also, our government needs to pursue alternative energy sources at
all costs because our oil dependency is leading our country to unfavorable international actions. (Unstated descriptive assumption linking the reasons to the conclusion: The monetary costs of switching to hybrid cars and alternative energy sources are
far less than the political benefits to decreasing dependency on fossil fuels.)
This factual claim is a descriptive assumption, which may or may not be
dependable. Before we believe the assumption, and thus the reason, we want to
ask, "How well does evidence support the assumption?" You will find that while
many communicators perceive the desirability of supporting their reasons
with evidence, they don't see the need to make their assumptions explicit. Thus,
evidence for assumptions is rarely presented, even though in many cases such
evidence would be quite helpful in deciding the quality of an argument.

Sources of Evidence
When should we accept a factual claim as dependable? There are three
instances in which we will be most inclined to agree with a factual claim:
1.

when the claim appears to be undisputed common knowledge, such as
the claim "weight lifting increases muscular body mass;"

when the claim is the conclusion from a well-reasoned argument;

when the claim is adequately supported by solid evidence in the same
communication or by other evidence that we know.

Our concern in this chapter is the third instance. Determining the
adequacy of evidence requires us to ask, "How good is the evidence?" To answer
this question, we must first ask, "What do we mean by evidence?"
Attention: Evidence is explicit information shared by the communicator
that is used to back up or to justify the dependability of a factual claim
(see Chapter 3). In prescriptive arguments, evidence will be needed to
support reasons that are factual claims; in descriptive arguments, evidence
will be needed to directly support a descriptive conclusion.

How Good Is the Evidence 1?

107

The quality of evidence depends on the kind of evidence it is. Thus, to
evaluate evidence, we first need to ask, "What kind of evidence is it?" Knowing
the kind of evidence tells us what questions we should ask.
Major kinds of evidence include:
•

intuition

•

personal experience

•

testimonials

•

appeals to authorities

•

personal observations

•

case examples

•

research studies

•

analogies.

When used appropriately, each kind of evidence can be "good evidence."
It can help support an author's claim. Like a gold prospector closely examining the gravel in her pan for potentially high-quality ore, we must closely
examine the evidence to determine its quality. We want to know, "Does an
author's evidence provide dependable support for her claim?" Thus, we begin
to evaluate evidence by asking, "How good is the evidence?" Always keep in the
back of your mind that no evidence will be a slam dunk that gets the job done
conclusively. You are looking for better evidence; searching for altogether
wonderful evidence will be frustrating.
In this chapter and the next one, we examine what kinds of questions we
can ask of each kind of evidence to help us decide. Kinds of evidence examined in this chapter are intuition, authority, and testimonials.

Intuition as Evidence
When we use intuition to support a claim, we rely on "common sense," or on
our "gut feelings," or on hunches. When a communicator supports a claim by
saying "common sense tells us" or "I just know that it's true," she is using
intuition as her evidence.
A major problem with intuition is that it is private; others have no way to
judge its dependability. Thus, when intuitive beliefs differ, as they so often do,
we have no solid basis for deciding which ones to believe. Also, much intuition
relies on unconscious processing that largely ignores relevant evidence and

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reflects strong biases. Consequently, we must be very wary of claims backed up
only by intuition.
However, sometimes "intuition" may in fact be relying on some other
kind of evidence, such as extensive relevant personal experiences and readings. For example, when an experienced pilot has an intuition that the plane
doesn't feel right as it taxis for takeoff, we might be quite supportive of further
safety checks of the plane prior to takeoff. Sometimes "hunches" are not
blind. As critical thinkers, we would want to find out whether claims relying on
intuition have any other kinds of evidential support.

Dangers of Appealing to Personal Experience as Evidence
The following arguments use a particular kind of evidence to support a factual
claim.
"I cross the street all the time without looking, and I have never been hit by a car.
Therefore I do not see the need to look both ways before crossing."
"I always feel better after having a big slice of chocolate cake, so I think that anyone who is depressed just needs to eat more chocolate cake."
Both arguments appeal to personal experiences as evidence. Phrases like
"I know someone who . . . , " and "In my experience, I've found . . . " should
alert you to such evidence. Because personal experiences are very vivid in our
memories, we often rely on them as evidence to support a belief. For example,
you might have a really frustrating experience with a car mechanic because she
greatly overcharges you for her services, leading you to believe that most car
mechanics overcharge. While the generalization about car mechanics may or
may not be true, relying on such experiences as the basis for a general belief is
a mistake! Because a single personal experience, or even an accumulation of
personal experiences, is not enough to give you a representative sample of experiences, personal experiences often lead us to commit the Hasty Generalization
fallacy. A single striking experience or several such experiences can demonstrate that certain outcomes are possible, for example, you may have met several
people who claim their lives were saved because they were not wearing their
seat belts when they got into a car accident. Such experiences, however, cannot
demonstrate that such outcomes are typical or probable.
F: Hasty Generalization Fallacy: A person draws a conclusion about a large group
based on experiences with only a few members of the group.

How Good Is the Evidence 1?

109

We will revisit this fallacy in Chapter 9 when we discuss research evidence
and issues of sampling.

Personal Testimonials as Evidence
I saw a note on a service station wall stating:
'Jane did a wonderful job fixing the oil leak my car had. You should always take
your car to Jane to fix that engine problem you have."
This book looks great. On the back cover comments from readers say, "I could
not put this book down."
"All my friends are saying about the new toothpaste. I should buy same quality."
Commercials, ads for movies, recommendations on the backs of book
jackets, and "proofs" of the existence of the paranormal or other controversial
or extraordinary life events often try to persuade by using a special kind of
appeal to personal experience; they quote particular persons as saying that a
given idea or product is good or bad, or that extraordinary events have
occurred, based upon their personal experiences. Such quoted statements
serve as personal testimonials. You may have listened to personal testimonials
from college students when you chose your college.
How helpful is such evidence? Usually, it is not very helpful at all. In most
cases, we should pay little attention to personal testimonials until we find out
much more about the expertise, interests, values, and biases behind them. We
should be especially wary of each of the following problems with testimonials:
•

Selectivity. People's experiences differ greatly. Those trying to persuade us
have usually carefully selected the testimony they use. We should always ask
the question, "What was the experience like for those whom we have not
heard from?" Also, the people who provide the testimonials have often been
selective in their attention, paying special attention to information that confirms their beliefs and ignoring disconfirming information. Often, believing
is seeing! Our expectancies greatly influence how we experience events. If we
believe that aliens live among us, or that humans never really landed on the
moon, then we are more likely to see ambiguous images as aliens or as proof
of the government conspiracy regarding the moon landing.

•

Personal interest. Many testimonials such as those used for books, movies,
and television products come from people who have something to gain
from their testimony. For example, drug companies often give doctors

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grants to do research, as long as they prescribe the drug company's brands
of medication. Thus, we need to ask, "Does the person providing the testimony have a relationship with what he is advocating such that we can
expect a strong bias in his testimony?"
•

Omitted information. Testimonials rarely provide sufficient information
about the basis for the judgment. For example, when a friend of yours
encourages you to go see this new movie because it is the "best movie ever,"
you should ask, with warmth, about what makes the movie so impressive.
Our standards for judgment may well differ from the standards of those
giving the testimony. We often have too little information to decide
whether we should treat such claims seriously.

•

The human factor. One reason that testimonials are so convincing is that
they come from human beings and they are very vivid and detailed, a
marked contrast to statistics and graphs, which tend to be very abstract.
They are often provided by very enthusiastic people, who seem trustworthy,
well-meaning, and honest. Such people make us want to believe them.

Appeals to Authority as Evidence
"According to my doctor, recent studies have shown that eating a couple of
teaspoons of sugar a day can help fight the common cold."
The speaker has defended her claim by appealing to authority—sources
that are supposed to know more than most of us about a given topic—so-called
experts. When communicators appeal to authorities or experts, they appeal to
people who they believe are in a position to have access to certain facts and
to have special qualifications for drawing conclusions from the facts. You
encounter appeals to many forms of authority on a daily basis. And you have
little choice but to rely on them because you have neither the time nor the
knowledge to become adept in more than a few dimensions of our very
complicated lives.
Movie reviewers: "One of the ten best movies of the year." Valerie Viewer, Toledo
Gazette.
Organizations: "The American Medical Association supports this position."
Researchers: "Studies show..."
Relatives: "My grandfather says . . . "
Religion: "The Koran says . . . "

How Good Is the Evidence 1?

111

Magazines: "According to Newsweek . . . "
College professors: "The appropriate interpretation of Plato is . . ."
Expert witnesses: "It is my belief that the defendant..."
You can easily add to our list. It should be obvious that some appeals to
authority should be taken much more seriously as evidence than others. Why?
Some authorities are much more careful in giving an opinion than others. For
example, Newsweek and Time are much more likely to carefully evaluate the
available evidence prior to stating an opinion than is The National Enquirer.
Articles on schizophrenia are more likely to be based on carefully collected
evidence if they are posted on the National Institute of Mental Health Web site
than if they are posted on a personal Web page. Our relatives are much less
likely than editorial writers for major newspapers to have systematically evaluated a political candidate.
You should remember, that for many reasons, authorities are often wrong.
Also, they often disagree. The following examples, taken from The Experts
Speak, are clear reminders of the fallibility of expert opinion (Christopher
Cerf and Victor Navasky, 1998, Rev. Ed., Villard Books, New York).
"It is once and for all clear. . . that the earth is in the middle of the world and all
weights move towards it." Ptolemy, The Almagest, second century A.D., p. 5.
"Nature intended women to be our slaves . . . They are our property . . . They
belong to us, just as a tree that bears fruit belongs to a gardener. What a mad idea
to demand equality for women! . . . Women are nothing but machines for
producing children." Napoleon Bonaparte (1769-1821), p. 32.
"Video won't be able to hold onto any market it captures after the first six months.
People will soon get tired of staring at a plywood box every night." Darryl
F. Zanuck (Head of Twentieth Century Fox Studios), ca. 1946, p. 41.
"If excessive smoking actually plays a role in the production of lung cancer, it
seems to be a minor one." Dr. W. C. Heuper (National Cancer Institute), quoted
in The New York Times, April 14, 1954, p. 228.
These quotes should remind us that we need to ask critical questions when
communicators appeal to authority. We need to ask, "Why should we believe
this authority?" More specifically, we should ask the following questions of
authorities.
How much expertise or training does the authority have about the subject about
which he is communicating? Is this a topic the person has studied for a long time?
Or, has the person had extensive experience related to the topic?

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Was the authority in a position to have especially good access to pertinent fact
example, was she a firsthand observer of the events about which she makes
claims? Or, has a newspaper reporter, for example, actually witnessed an event, or
has she merely relied upon reports from others? If the authority is not a firsthand
observer, whose claims is she repeating? Why should we rely on those claims? In
general, you should be more impressed by primary sources—or direct observers—
than by secondary sources, those who are relying on others for their evidence. Time
and Newsweek, for example, are secondary sources, while research journals such
as the Journal of the American Medical Association are primary sources.
Is there good reason to believe that the authority is relatively free of distortin
influences? Among the factors that can influence how evidence is reported are
personal needs, prior expectations, general beliefs, attitudes, values, theories,
and ideologies. These can subconsciously or deliberately affect how evidence
is presented. For example, if a public university president is asked whether
cuts in funding for education are bad for the university, he will in all probability answer "yes" and give a number of good reasons. He may be giving an
unbiased view of the situation. Because of his position, however, we would
want to be concerned about the possibility that he has sought out only those
reasons that justify his own biases.
By having bias and prejudice, we mean the existence of a strong personal
feeling about the goodness or badness of something up front before we look
at the evidence, such that it interferes with our ability to evaluate evidence
fairly. Because many factors bias us in virtually all our judgments, we cannot
expect any authority to be totally unbiased. We can, however, expect less bias
from some authorities than from others and try to determine such bias by
seeking information about the authority's personal interest in the topic. For
example, we want to be especially wary when an authority stands to benefit
financially from the actions she advocates.
Because an authority can have a personal interest in an issue and still
make dependable claims, we should not reject a claim simply because we
suspect that the authority's personal interests may interfere with her fairness. One helpful step we can take is to check to see whether authorities
with diverse attitudes, prior expectations, values, and interests agree. Thus
we need to ask the questions: "Has the authority developed a reputation for
frequently making dependable claims ? Have we been able to rely on this authority
the past ?"
You will want to be especially concerned about the quality of authorities
when you encounter factual claims on the Internet. When we go on-line,
virtually everyone becomes an "authority," because people are free to claim
whatever they wish, and there is no built-in process to evaluate such claims.
It is clearly a "buyers beware" situation!

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USING THIS CRITICAL QUESTION
When you identify problems with intuition, personal experience, testimonials,
and appeals to authority as evidence, you then have a proper basis for hesitating
to accept the conclusion based on that evidence. Knowing these problems gives
you some protection against bogus reasoning. However, you do want to work hard
to be fair to the arguments that people present for your consideration. So it makes
sense to ask those who provide you with insubstantial evidence whether they can
give you some better evidence. Give arguments every chance they deserve.

Summary

Clues for Evaluating the Evidence
Use the following questions to help assess the various kinds of evidence.
Intuition
? Does the intuition have any other kind of evidential support?
Authority
? How much expertise or training does the authority have on this particular subject?
? Was the authority in a position to have especially good access to pertinent facts?
? Is there good reason to believe that the authority is relatively free of
distorting influences?
? Has the authority developed a reputation for frequently making
dependable claims?
? Have we been able to rely on this authority in the past?
Personal Testimony
? What biases or interests might be affecting the person's testimony?
? Does the person have any expertise to assist his or her judgment?
? How do the person's value assumptions affect his or her testimony?
? Whose personal testimony might be helpful in assessing this person's
testimony?
? What information has been left out in this personal testimony?

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In this chapter, we have focused on the evaluation of several kinds of evidence
used to support factual claims: intuition, personal experience, personal testimonials, and appeals to authorities. Such evidence must be relied on with
caution. We have provided you with some questions you should ask to determine whether such evidence is good evidence. In the next chapter, we discuss
other kinds of evidence, as we continue to ask the question, "How good is the
evidence ?"

Practice Exercises
(J)

Critical Question: How good is the evidence: intuition,
experience, testimonials, and appeals to authority?

personal

Evaluate the evidence in the following three passages.
Passage 1
Consumers are constantly being cheated by big corporations and marketing
departments. People are finding themselves paying more and more for the
same product just so the corporation can make more money. To make matters
worse, big corporations work with their marketing departments to find ways to
make their products desirable, while not actually increasing the quality of the
product.
Consumers are angry about being cheated and they are clamoring for a change.
A recent survey elicited the following comments:
Michelle K., mother: "It seems that every time I open a bag of potato chips there
is more air then chips. I remember when the bag used to be mostly full. Now you
are lucky to get a bag a third full of chips. Not to mention the price! When will
these things stop costing so much?"
George Z., truck driver: "I like nothing better than eating a box of crackers and
drinking pop while on the road. Yet, every time I am in the store buying more
snacks I feel like I am spending a fortune. How much can it possibly cost to make
crackers and pop?"
Sarah L., attorney: "The price of bread has risen substantially over the last
12 years. Every year the price has gone up, and yet it is the same old bread.
The bread manufacturers have done absolutely nothing to increase the quality of the bread, but the price is still rising. The bread does not last longer.
It is not softer. Yet, the price is still rising! Someone should sue the bread
manufacturers.

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Passage 2
Are Botox injections a safe alternative to face lifts? According to an interview with
Dr. N.O. Worries published in Cosmo, there are no dangerous side effects associated
with Botox injections. Dr. Worries performs hundreds of Botox injections each
month, is well established as a physician in New York City, and has her own private
practice. She claims she has never had a serious problem with any of her injections,
and her patients have never reported side effects. Furthermore, Hollywood's Association for Cosmetic Surgeons officially stated in a press release that Botox has never
been shown to cause any negative effects, despite what other physicians might argue.
Passage 3
Are Macs really better than PCs? The answer is a resounding yes! Computer Nerds
Quarterly recently ran an article thoroughly outlining every advantage that Macs
have over PCs. Furthermore, just ask Mac users and they will quickly explain how
Macs are superior to PCs. For example, Sherry, a Mac user, states, "My Mac is the
best thing I ever purchased. It is fast and easy to use. Plus, it has never crashed on
me. All of my friends who have PCs have complained about all kinds of problems
my Mac has never had." More importantly, a recent report in Consumer Affairs
states that more new businesses are using Mac based systems than PC based
systems. Clearly, Macs are a cut above the PCs.

Sample Responses
Passage 1
CONCLUSION:

REASON:

Consumers are angry at big corporations because of rising prices of their
products without an increase in quality.

Three people had voiced their dissatisfaction with rising prices and corporat
practices.

Although the general conclusion may or may not be accurate, we should not
rely on these testimonials as good "proof." This passage illustrates well the
weaknesses of testimony as evidence. How typical are these "horror stories"?
Would other consumers have voiced no complaint about products' prices?
How were the interviews conducted? Is the author's selection of interview
comments biased? Did the individuals know what the interviewer was trying to
prove and thus try to please the interviewer? Have prices of other products
remained constant while some have risen? Before we conclude that consumers
are being cheated by big corporations, we would want much better evidence
than just a few testimonials. What the testimonials do tell us, however, is that
it is possible for consumers to be upset about the cost of certain products.

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Passage 2
CONCLUSION: Botox injections are safe.

REASON: A cosmetic surgeon and a state professional organization claim Botox is safe.
How much should we depend on these appeals to authority? Not much.
First, both authorities are likely to be very biased. They stand to gain financially
by making safety claims. Dr. Worries' testimony is especially suspect because it
is based on her experiences only. She has probably not sought out evidence
of failures. The claims of the professional organization are as questionable as
those of Dr. Worries because the organization is comprised of cosmetic
surgeons, who probably perform Botox injections. If the organization were to
have offered some sort of systematic research for why Botox is safe, perhaps its
claims would be less suspect.

CHAPTER,

9
How G O O D IS T H E
EVIDENCE: PERSONAL
O B S E R V A T I O N , RESEARCH
STUDIES, C A S E EXAMPLES,
AND ANALOGIES?
In this chapter, we continue our evaluation of evidence. We focus on four
common kinds of evidence: personal observation, research studies, case examples, and analogies. We need to question each of these when we encounter
them as evidence.
(Jj

Critical Question: How good is the evidence: personal observation,
research studies, case examples, and analogies?

Personal Observation
One valuable kind of evidence is personal observation, the basis for much
scientific research. For example, we feel confident of something we actually
see. Thus, we tend to rely on eyewitness testimony as evidence. A difficulty with
personal observation, however, is the tendency to see or hear what we wish to

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see or hear, selecting and remembering those aspects of an experience that
are most consistent with our previous experience and background.
Observers, unlike certain mirrors, do not give us "pure" observations.
What we "see" and report is filtered through a set of values, biases, attitudes,
and expectations. Because of such influences, observers often disagree about
what they perceive. Thus, we should be wary of reliance on observations made
by any single observer in situations in which we might expect observations
among observers to vary.
Three illustrations should help you see the danger of relying on personal
observation as evidence:
•

A player says he crossed the end zone and the referee says the player
stepped out of bounds first.

•

There is a car accident at a busy intersection. The drivers blame each
other. Witnesses alternately blame the drivers and a third car that sped off.

•

You send what you believe to be a friendly e-mail to a friend. Your friend
responds to you wanting to know why you sent such a mean note to her.

While personal observations can often be valuable sources of evidence,
we need to recognize that they are not unbiased "mirrors of reality"; and
when they are used to support controversial conclusions, we should seek
verification by other observers as well as other kinds of evidence to support
the conclusion. For example, if an employee complains that certain remarks
made by her boss are discriminatory, the claim is more credible if others who
heard the remarks also think the comments were discriminatory. Also,
remember that observational reports get increasingly problematic as the time
between the observation and the report of the observation increases.
When reports of observations in newspapers, magazines, books, television, and the Internet are used as evidence, you need to determine whether
there are good reasons to rely on such reports. The most reliable reports will be
based on recent observations made by several people observing under optimal
conditions who have no apparent, strong expectations or biases related to the
event being observed.

Research Studies as Evidence
"Studies show..."
"Research investigators have found in a recent survey that..."

"A report in the New England Journal of Medicine indicates . . . "

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One form of authority that relies a great deal on observation and often carries
special weight is the research study: usually a systematic collection of observations by people trained to do scientific research. How dependable are research
findings? Like appeals to any authority, we cannot tell about the dependability
of research findings until we ask lots of questions.
Society has turned to the scientific method as an important guide for
determining the facts because the relationships among events in our world
are very complex, and because humans are fallible in their observations and
theories about these events. The scientific method attempts to avoid many of
the built-in biases in our observations of the world and in our intuition and
common sense.
What is special about the scientific method? Above all, it seeks information in the form of publicly verifiable data—that is, data obtained under conditions such that other qualified people can make similar observations and see
whether they get the same results. Thus, for example, if one researcher reports
that she was able to achieve cold fusion in she lab, the experiment would seem
more credible if other researchers could obtain the same results.
A second major characteristic of scientific method is control—that is, the
using of special procedures to reduce error in observations and in the interpretation of research findings. For example, if bias in observations may be a
major problem, researchers might try to control this kind of error by using
multiple observers to see how well they agree with one another. Physical scientists frequently maximize control by studying problems in the laboratory so that
they can minimize extraneous factors. Unfortunately, control is usually more
difficult in the social world than in the physical world; thus it is very difficult to
successfully apply the scientific method to many questions about complex
human behavior.
Precision in language is a third major component of the scientific method.
Concepts are often confusing, obscure, and ambiguous. Scientific method
tries to be precise and consistent in its use of language.
While there is much more to science than we can discuss here, we want you
to keep in mind that scientific research, when conducted well, is one of our best
sources of evidence because it emphasizes verifiability, control, and precision.
Problems with Research Findings

Unfortunately, the fact that research has been applied to a problem does not
necessarily mean that the research evidence is dependable evidence or that
the interpretations of the meaning of the evidence are accurate. Like appeals
to any source, appeals to research evidence must be approached with caution.
Also, some questions, particularly those that focus on human behavior, can be

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answered only tentatively even with the best of evidence. Thus, there are a
number of important questions we want to ask about research studies before
we decide how much to depend on their conclusions.
When communicators appeal to research as a source of evidence, you
should remember the following:
1.

Research varies greatly in quality; we should rely more on some
research studies than others. There is well-done research and there is
poorly done research, and we should rely more on the former. Because
the research process is so complex and subject to so many external
influences, even those well-trained in research practices sometimes
conduct research studies that have important deficiencies; publication
in a scientific journal does not guarantee that a research study is not
flawed in important ways.

Research findings often contradict one another. Thus, single research
studies presented out of the context of the family of research studies thatinvestigate the question often provide misleading conclusions. Research
findings that most deserve our attention are those that have been
repeated by more than one researcher or group of researchers. We need
to always ask the question: "Have other researchers verified the findings?"

Research findings do not prove conclusions. At best, they support conclusions. Research findings do not speak for themselves! Researchers must
always interpret the meaning of their findings, and all findings can be
interpreted in more than one way. Thus, researchers' conclusions
should not be treated as demonstrated "truths." When you encounter
statements such as "research findings show..." you should retranslate
them into "researchers interpret their research findings as showing . . . "

Like all of us, researchers have expectations, attitudes, values, and needs
that bias the questions they ask, the way they conduct their research, and
the way they interpret their research findings. For example, scientists
often have an emotional investment in a particular hypothesis. When the
American Sugar Institute is paying for your summer research grant, it is
very difficult to then "find" that sugar consumption among teenagers is
excessive. Like all fallible human beings, scientists may find it difficult to
objectively treat data that conflict with their hypothesis. A major strength
of scientific research is that it tries to make public its procedures and
results so that others can judge the merit of the research and then try to
replicate it. However, regardless of how objective a scientific report may
seem, important subjective elements are always involved.

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Speakers and writers often distort or simplify research conclusions.
Major discrepancies may occur between the conclusion merited by the
original research and the use of the evidence to support a communicator's beliefs. For example, researchers may carefully qualify their own
conclusions in their original research report only to have the conclusions used by others without the qualifications.
Research "facts" change over time, especially claims about human behavior. For example, all of the following research "facts" have been reported
by major scientific sources, yet have been "refuted" by recent research
evidence:
Prozac is completely safe when taken by children.
It is important to drink eight glasses of water a day.
Depression is caused entirely by chemical imbalances in the brain.
Improper attachment to parents causes anti-social behavior in children.
Research varies in how artificial it is. Often, to achieve the goal of control,
research loses some of its "real-world" quality. The more artificial the
research, the more difficult it is to generalize from the research study to
the world outside. The problem of research artificiality is especially
evident in research studying complex social behavior. For example, social
scientists will have people sit in a room with a computer to play "games"
that involve testing people's reasoning processes. The researchers are trying to figure out why people make certain decisions when confronted
with different scenarios. However, we should ask, "Is sitting at the computer while thinking through hypothetical situations too artificial to tell
us much about the way people make decisions when confronted with real
dilemmas?"
The need for financial gain, status, security, and other factors can affect
research outcomes. Researchers are human beings, not computers. Thus,
it is extremely difficult for them to be totally objective. For example,
researchers who want to find a certain outcome through their research
may interpret their results in such a way to find the desired outcome.
Pressures to obtain grants, tenure, or other personal rewards might ultimately affect the way in which researchers interpret their data.
As you can see, despite the many positive qualities of research evidence,
need to avoid embracing research conclusions prematurely.

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Clues for Evaluating Research Studies
Apply these questions to research findings to determine whether the
findings are dependable evidence.
1.

What is the quality of the source of the report? Usually, the most dependable reports are those published in peer-review journals, those in
which a study is not accepted until it has been reviewed by a series
of relevant experts. Usually—but not always—the more reputable
the source, the better designed the study. So, try to find out all you
can about the reputation of the source.

Other than the quality of the source, are there other clues included
in the communication suggesting the research was well done? For
example, does the report detail any special strengths of the research?

Has the study been replicated? Has more than one study reached the
same conclusion? Findings, even when "statistically significant,"
can arise by chance alone. For example, when an association is
repeatedly and consistently found in well-designed studies, like the
link between smoking and cancer, then there is reason to believe it,
at least until those who disagree can provide persuasive evidence
for their point of view.

How selective has the communicator been in choosing studies? For example,
have relevant studies with contradictory results been omitted? Has
the researcher selected only those studies that support his point?

Is there any evidence of strong-sense critical thinking? Has the speaker or
writer showed a critical attitude toward earlier research that was
supportive of her point of view? Most conclusions from research
need to be qualified because of research limitations. Has the communicator demonstrated a willingness to qualify?

Is there any reason for someone to have distorted the research? We need to
be wary of situations in which the researchers need to find certain
kinds of results.

Are conditions in the research artificial and therefore distorted? Always ask,
"How similar are the conditions under which the research study was
conducted to the situation the researcher is generalizing about?"

How far can we generalize, given the research sample? We discuss this
question in depth in our next section.

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9. Are there any biases or distortions in the surveys, questionnaires, ratings, o
other measurements that the researcher uses} We need to have confidence
that the researcher has measured accurately what she has wanted to
measure. The problem of biased surveys and questionnaires is so pervasive in research that we discuss it in more detail in a later section.

Generalizing from the Research Sample
Speakers and writers usually use research reports to support generalizations,
that is, claims about events in general. For example, "the medication was
effective in treating cancer for the patients in the study" is not a generalization; "the medication cures cancer" is. The ability to generalize from research
findings depends on the number, breadth, and randomness of events or people
the researchers study.
The process of selecting events or persons to study is called sampling.
Because researchers can never study all events or people about which
they want to generalize, they must choose some way to sample; and some ways
are preferable to others. You need to keep several important considerations in
mind when evaluating the research sample:
1. The sample must be large enough to justify the generalization or conclusion. In most cases, the more events or people researchers observe,
the more dependable their conclusion. If we want to form a general
belief about how often college students receive help from others on term
papers, we are better off studying 100 college students than studying 10.
2.

The sample must possess as much breadth, or diversity, as the types of
events about which conclusions are to be drawn. For example, if
researchers want to generalize about college students' drinking habits in
general, their evidence should be based on the sampling of a variety of
different kinds of college students in a variety of different kinds of college settings. Students at a small private school in the Midwest may have
different drinking habits than students at a large public school on the
West Coast; thus, a study of students attending only one school would
lack breadth of sampling.

3. The more random the sample, the better. When researchers randomly
sample, they try to make sure that all events about which they want to

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generalize have an equal chance of getting sampled; they try to avoid a
biased sample. Major polls, like the Gallop poll, for example, always try
to sample randomly. This keeps them from getting groups of events
or people that have biased characteristics. Do you see how each of the
following samples has biased characteristics?
a. People who volunteer to be interviewed about frequency of sexual
activity.
b. People who are at home at 2:30 P.M. to answer their phone.
c. Readers of a popular women's magazine who clip and complete
mail-in surveys.

Thus, we want to ask of all research studies, "How many events or people
did they sample, how much breadth did the sample have, and how random
was the sample?"
A common problem that stems from not paying enough attention to the
limits of sampling is for communicators to overgeneralize research findings.
They state a generalization that is much broader than that warranted by the
research. In Chapter 7, we referred to such overgeneralizing as the Hasty
Generalization fallacy. Let's take a close look at a research overgeneralization:
Alcohol consumption is at an all-time high at colleges nationwide. A recent survey
conducted by Drinksville University found that of the 250 people surveyed,
89 percent drink on a semi-regular basis.
Sampling procedures prohibit such a broad generalization. The research
report implies the conclusion can be applied to all campuses, when the research
studied only one campus. We don't even know whether the conclusion can be
applied to that campus, because we don't know how randomly researchers
sampled from it. The research report is flawed because it gready overgeneralizes.
Remember: We can generalize only to people and events that are like those
that we have studied in the research!

Biased Surveys and Questionnaires
It's early evening. You have just finished dinner. The phone rings. "We're conducting a survey of public opinion. Will you answer a few questions?" If you
answer "yes," you will be among thousands who annually take part in surveys—
one of the research methods you will encounter most frequently. Think how
often you hear the phrase "according to recent polls."

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Surveys and questionnaires are usually used to measure people's attitudes and beliefs. Just how dependable are they? It depends! Survey responses
are subject to many influences; thus, one has to be very cautious in interpreting their meaning. Let's examine some of these influences.
First, for survey responses to be meaningful, they must be answered
honestly. That is, verbal reports need to mirror actual beliefs and attitudes.
Yet, for a variety of reasons, people frequently shade the truth. For example,
they may give answers they think they ought to give, rather than answers that
reflect their true beliefs. They may experience hostility toward the questionnaire or toward the kind of question asked. They may give too little thought to
the question. If you have ever been a survey participant, you can probably
think of other influences.
Remember: You cannot assume that verbal reports accurately reflect true
attitudes.
Second, many survey questions are ambiguous in their wording; the
questions are subject to multiple interpretations. Different individuals may in
essence be responding to different questions! For example, imagine the multiple possible interpretations of the following survey question: "Do you think
there is quality programming on television?" The more ambiguous the wording of a survey, the less credibility you can place in the results.
You should always ask the question: "How were the survey questions
worded?" Usually, the more specifically worded a question, the more likely
that different individuals will interpret it similarly.
Third, surveys contain many built-in biases that make them even more suspect. Two of the most important are biased wording and biased context. Biased
wording of a question is a common problem; a small change in how a question
is asked can have a major effect on how a question is answered. Let's examine
a conclusion based on a recent poll and then look at the survey question.
A college professor found that 86 percent of respondents believe that President
Bush has failed the American people with respect to his handling of the war in Iraq.
Now let's look closely at the survey question: "What do you think about
the President's misguided efforts in the war in Iraq?" Look carefully at this
question. Do you see the built-in bias? The "leading" words are "the President's
misguided efforts." Wouldn't the responses have been quite different if the
question had read: "What do you think about the President's attempt to bring
democracy, markets, and freedom to the Iraqi people?" Thus, the responses
obtained here are not an accurate indicator of attitudes concerning President
Bush's handling of the war in Iraq.

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Survey and questionnaire data must always be examined for possible
bias. Look carefully at the wording of the questions^. Here is another example. We
have emphasized the word that demonstrates the bias.
QUESTION: Should poor people who refuse to get a job be allowed to receive welfare benefits}

CONCLUSION: Ninety-three percent of people responding believe poor people should not

receive welfare benefits.
The effect of context on an answer to a question can also be powerful.
Even answers to identical questions can vary from poll to poll depending on
how the questionnaire is presented and how the question is embedded in the
survey. The following question was included in two recent surveys: "Do you
think we should lower the drinking age from 2 1 ? " In one survey, the question
was preceded by another question: "Do you think the right to vote should be
given to children at the age of 18 as it currently is?" In the other survey, no preceding question occurred. Not surprisingly, the two surveys showed different
results. Can you see how the context might have affected respondents?
Another important contextual factor is length. In long surveys, people
may respond differently to later items than to earlier items simply because
they get tired. Be alert to contextual factors when evaluating survey results.
Because the way people respond to surveys is affected by many unknown
factors, such as the need to please or the interpretation of the question, should
we ever treat survey evidence as good evidence? There are heated debates about
this issue, but our answer is "yes," as long as we are careful and do not generalize
further than warranted. Some surveys are more reputable than others. The
better the quality of the survey, the more you should be influenced by the results.
Our recommendation is to examine survey procedures carefully before
accepting survey results. Once you have ascertained the quality of the procedures, you can choose to generate your own qualified generalization—one that
takes into account any biases you might have found. Even biased surveys can
be informative; but you need to know the biases in order to not be unduly
persuaded by the findings.

Critical Evaluation of a Research-Based Argument
Let's now use our questions about research to evaluate the following argument in which research evidence has been used to support a conclusion.
Parents who push their children to study frequently end up causing their children
to dislike reading, a recent study argues. The researchers studied 56 children in

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the sixth grade and found that those who reported the greatest dislike for reading
were the ones whose parents frequently forced them to read. Alternatively,
students who reported enjoying reading had less domineering parents. "The
more demanding the parents were with studying, the less likely the child was to
enjoy reading on his or her own," claim Stanley and Livingstone in the August
issue of Educator's War Chest. The study was conducted at Little Creek elementary
school in Phoenix, Arizona. The study found that if not forced to study, children
were more likely to pick up a book in their free time. "It seems that there is a
natural inclination to rebel against one's parents in children, and one way to
manifest this inclination is to refuse to read if the child's parents force the child
to study," reported Stanley and Livingstone.
The research is presented here in an uncritical fashion. We see no sign
of strong-sense critical thinking. The report makes no references to special
strengths or weaknesses of the study, although it does provides some detail
about the research procedures so that we can make judgments about its
worth as the basis of a generalization. There is no indication of whether
the study has been replicated. Also, we do not know how selective the communicator has been in choosing studies, nor how this research fits into the
broader context of research on children and their enjoyment of reading.
We do not know what benefits publishing this study may have had for the
researchers.
Have the researchers and passage author overgeneralized? The sample is small—56—and it lacks breadth and randomness because it is
restricted to one elementary school in the Southwest. We need to ask many
questions about the sampling. How were these children selected? How was
the study advertised to the parents? Could there have been a bias in the
kind of parents willing to sign up for such a study? Would we have gotten
similar results if we had randomly chosen families from a large number of
schools throughout the country? This passage clearly illustrates a case of
overgeneralization !
Are the questionnaires biased? Consider being a parent and completing
a questionnaire about how controlling you are. Don't you think we could raise
doubts about the accuracy of responses to such a questionnaire? Too little
information is given about the wording of the questionnaires or about the
arrangement of questionnaire items to judge the ambiguity of the item wording and the possibility of biased wording and biased context.
We have raised enough questions about the above passage to be wary of
its factual claims. We would want to rely on much more research before we
could conclude that these claims are dependable.
Let's now look at a very different source of evidence.

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Case Examples as Evidence
President of a large university: "Of course our students can move on to high paying jobs and further study at large universities. Why, just this past year we sent
one of our students, Mary Nicexample, off to law school at Harvard. In her first
year Mary remained in the top five percent of her class. Therefore, our students
can certainly achieve remarkable success at elite universities."
A frequently used kind of evidence that contrasts markedly to the
kind of research study that we have just described, which emphasized studying large representative samples, is the use of a detailed description of
one or several individuals or events to support a conclusion. Such descriptions are usually based on observations or interviews and vary from being
in depth and thorough to being superficial. We call such descriptions
case examples.
Communicators often begin persuasive presentations with dramatic
descriptions of cases. For example, one way to argue to increase the drinking
age is to tell heart-wrenching stories of young people's dying in car accidents
when the driver was young and drunk.
Case examples are often compelling to us because of their colorfulness
and their interesting details, which make them easy to visualize. Political candidates have increasingly resorted to case examples in their speeches, knowing
that the rich details of cases generate an emotional reaction. Such cases, however, should be viewed more as striking examples or anecdotes than as proof, and
we must be very suspicious of their use as evidence.
Dramatic cases appeal to our emotions and distract us from seeking other
more relevant research evidence. For example, imagine a story about a man
who tortured and murdered his numerous victims. The human drama of these
crimes may lead us to ignore the fact that such a case is rare and that over the
past 30 years 119 inmates with capital sentences were found to be innocent
and released from prison.
Be wary of striking case examples as proof!
Although case examples will be consistent with a conclusion, do not let
that consistency fool you. Always ask yourself: "Is the example typical?" "Are
there powerful counterexamples?" "Are there biases in how the example is
reported?"
Are there times that case examples can be useful, even if they are not
good evidence? Certainly! Like personal experiences, they demonstrate important possibilities and put a personal face on abstract statistics. They make it easier for people to relate to an issue and thus take more interest in it.

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Analogies as Evidence
Look closely at the structure of the following brief arguments, paying special
attention to the reason supporting the conclusion.

Adults cannot learn all of the intricacies of new computer technology. Trying
to teach adults new computer systems is like trying to teach an old dog new
tricks.
As an educator it is important to weed out problem students early and take care
of the problems they present because one bad egg ruins the omelet.

These two arguments use analogies as evidence, a very different kind of evidence
from what we have previously been evaluating. How do we decide whether it is
good evidence? Before reading on, try to determine the persuasiveness of the
two arguments.
Communicators often use resemblance as a form of evidence. They reason
in the following way: "If these two things are alike in one respect, then they will
probably be alike in other respects as well."
For example, when bipolar disorder (manic depression) was first identified, psychologists frequently treated it similarly to depression because both
shared the common characteristics of severe depression. We reason in a similar fashion when we choose to buy a CD because a friend recommends it. We
reason that because we resemble each other in a number of likes and dislikes,
we will enjoy the same music.
An argument that uses a well-known similarity between two things as the
basis for a conclusion about a relatively unknown characteristic of one of those
things is an argument by analogy. Reasoning by analogy is a common way of presenting evidence to support a conclusion.
Analogies both stimulate insights and deceive us. For example, analogies
have been highly productive in scientific and legal reasoning. When we infer
conclusions about humans on the basis of research with mice, we reason by
analogy. Much of our thinking about the structure of the atom is analogical
reasoning. When we make a decision in a legal case, we may base that decision
on the similarity of that case to preceding cases. For example, when judges
approach the question of whether restricting pornographic material violates
the constitutional protection of free speech and freedom of expression, they
must decide whether the potentially obscene pornographic material is analogous to freedom of speech; thus, they reason by analogy. Such reasoning can
be quite insightful and persuasive.

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Identifying and Comprehending Analogies

Accurate analogies are powerful, but are often difficult for people to evaluate.
Analogies compare two known things to allow the reader to better understand
the relationship to something that is unfamiliar. To be able to identify such comparisons, it is important to understand how analogies are structured. The first
part of an analogy involves a familiar object or concept. That object or concept
is being compared to another familiar object or concept. The second part is the
relationship between the familiar objects or concepts. This relationship is used
to create a principle that can be used to assist the understanding of a different
object or concept. Finally, the relationship of the new or unfamiliar object or
concept is described in the same format as the known object or concept.
For example, "Relearning geometry is like riding a bike. Once you start,
it all comes back to you." In the preceding analogy, riding a bicycle, the known,
is used to explain relearning geometry, the unknown. We are familiar with the
idea of getting on a bike after a period of time and "it all coming back to us" as
we start to ride again. The analogy, therefore, explains relearning geometry in
the same way, arguing if one simply starts to do geometry problems, remembering how to do such problems will simply come back to the person.
Once the nature and structure of analogies is understood, you should be
able to identify analogies in arguments. It is especially important to identify
analogies when they are used to set the tone of the conversation. Such analogies are used to "frame" an argument. To identify framing analogies, look for
comparisons that are used to not only explain a point, but also to influence
the direction a discussion will take.
For example, in the 2004 presidential election, the war in Iraq was an
important issue. Opponents of the war used the analogy comparing the war in
Iraq to the Vietnam War. The use of Vietnam as an analogy to the war in Iraq
was not only an attempt to explain what is happening in Iraq now, but also to
cause people to look negatively upon the war in Iraq. Conversely, proponents
of the war in Iraq used the analogy comparing the war to World War II. World
War II carries with it more positive connotations than does the Vietnam War,
so this analogy was used to reframe the discussion in terms more favorable to
the war in Iraq. Always look for comparisons that attempt to direct the reaction to an object through framing. A careful evaluation of framing analogies
will prevent you from being misled by a potentially deceptive analogy.
Framing analogies is not the only thing to be wary of when looking for
analogies in arguments. One must also be careful when evaluating arguments
that use overly emotional comparisons. For example, one person in arguing
against the estate tax recently compared the tax to the Holocaust. Who could

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possibly be in favor of a tax that is the equivalent of the Holocaust? However,
we must evaluate the analogy to see whether it is really accurate or simply
an emotion-laden comparison intended to coerce people into agreeing with
a certain perspective by making the alternative seem ridiculous. After all,
regardless of what one thinks about the estate tax, it is not responsible for the
deaths of millions of people. Overly emotional analogies cloud the real issues
in arguments and prevent substantive discourse. Try to identify comparisons
made that contain significant emotional connotations to avoid being deceived
by these analogies.

Evaluating Analogies
Because analogical reasoning is so common and has the potential to be both
persuasive and faulty, you will find it very useful to recognize such reasoning and
know how to systematically evaluate it. To evaluate the quality of an analogy, you
need to focus on two factors.
1.

The number of ways the two things being compared are similar and
different.

The relevance of the similarities and the differences.

A word of caution: You can almost always find some similarities between
any two things. So, analogical reasoning will not be persuasive simply because
of many similarities. Strong analogies will be ones in which the two things we
compare possess relevant similarities and lack relevant differences. All analogies
try to illustrate underlying principles. Relevant similarities and differences are ones
that directly relate to the underlying principle illustrated by the analogy.
Let's check out the soundness of the following argument by analogy.
I do not allow my dog to run around the neighborhood getting into trouble, so
why shouldn't I enforce an 8 o'clock curfew on my 16-year old? I am responsible
for keeping my daughter safe, as well as responsible for what she might do when
she is out. My dog stays in the yard, and I want my daughter to stay in the house.
This way, I know exactly what both are doing.
A major similarity between a pet and a child is that both are thought of as
not being full citizens with all the rights and responsibilities of adults. Plus,
as the speaker asserts, he is responsible for keeping his dog and daughter
safe. We note some relevant differences, however. A dog is a pet who lacks
higher order thinking skills and cannot assess right and wrong. A daughter,

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however, is a human being with the cognitive capacity to tell when things are
right and wrong and when she should not do something that might get her (or
her parents) in trouble. Also, as a human, she has certain rights and deserves
a certain amount of respect for her autonomy. Thus, because a daughter can
do things a dog cannot, the differences are relevant in assessing the analogy.
The failure of the analogy to allow for the above listed distinctions causes it to
fail to provide strong support for the conclusion.
Another strategy that may help you evaluate reasoning by analogy is to
generate alternative analogies for understanding the same phenomenon that the
author or speaker is trying to understand. Such analogies may either support or
contradict the conclusions inferred from the original analogy. If they contradict
the conclusion, they then reveal problems in the initial reasoning by analogy.
For example, when authors argue that pornography should be banned
because it is harmful to women, as well as to all who view it, they are using a particular analogy to draw certain conclusions about pornography: Pornography
is like a form of discrimination, as well as a means by which people are taught
women are nothing but sex objects. Others, however, have offered alternative analogies, arguing that pornography is "a statement of women's sexual
liberation." Note how thinking about this different analogy may create doubts
about the persuasiveness of the original analogy.
A productive way to generate your own analogies is the following:
1. Identify some important features of what you are studying.
2.

Try to identify other situations with which you are familiar that have
some similar features. Give free rein to your imagination. Brainstorm.
Try to imagine diverse situations.

Try to determine whether the familiar situation can provide you with
some insights about the unfamiliar situation.

For example, in thinking about pornography, you could try to think of
other situations in which people repeatedly think something is demeaning
because of the way people are treated in a given situation, or because of what
watching something might cause others to do. Do segregation, racist/sexist
jokes, or employment discrimination come to mind? How about arguments'
claiming playing violent video games, watching action movies, or listening to
heavy metal music causes children to act violently? Do they trigger other ways
to think about pornography? You should now be capable of systematically evaluating the two brief analogical arguments at the beginning of this section. Ask
the questions you need to ask to determine the structure of the argument.

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Then, ask the questions to evaluate the argument. Look for relevant similarities and differences. Usually, the greater the ratio of relevant similarities to
relevant differences, the stronger the analogy. An analogy is especially compelling if you can find no relevant difference and you can find good evidence
that the relevant similarities do indeed exist.
We found a relevant difference that weakens each of our two initial sample
analogies. Check your evaluation against our list.
(First example) Learning computer skills involves cognitive capabilities well
within those of your average adult; teaching "an old dog new tricks" involves
training an animal with lower cognitive abilities, who is set in his ways, how to
obey a command he may never have heard before. Learning computer skills is
not the same as classically conditioning an animal.
(Second example) The interactions of students in a classroom environment are
very complex. The effect any one student might have on the group cannot easily
be determined, just as the effects the group might have on the individual are difficult to predict. Conversely, a rotten egg will definitely spoil any food made from
it. Also, it is problematic to think of people as unchanging objects, such as rotten
eggs, that have no potential for growth and change.
Analogies that trick or deceive us fit our definition of a reasoning fallacy;
such deception is called the Faulty Analogy fallacy.
F: Faulty Analogy: Occurs when an analogy is proposed in which there are important
relevant dissimilarities.
In one sense, all analogies are faulty, because they make the mistaken assumption that because two things are alike in one or more respects, they are
necessarily alike in some other important respect. It is probably best for you to
think of analogies as varying from very weak to very strong. But even the best
analogies are only suggestive. Thus if an author draws a conclusion about one
case from a comparison to another case, then she should provide further evidence to support the principle revealed by the most significant similarity.

Summary
This chapter has continued our focus on the evaluation of evidence. We have
discussed the following kinds of evidence: observation, research studies, case
examples, and analogies. Each source has its strengths and weaknesses. Usually,

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you can rely most on those claims that writers or speakers support directly by
extensive scientific research. However, many issues have not been settled by
scientific research, and consequently, communicators must rely on research
that is not conclusive and on other sources of evidence. You should be especially wary of claims supported by biased observation, dramatic case examples,
poorly designed research, or faulty analogies. When you encounter any
evidence, you should try to determine its quality by asking, "How good is the
evidence?"

Practice Exercises
vie Critical Question: How good is the evidence?
Evaluate each of these practice passages by examining the quality of the
evidence provided.
Passage 1
Are children of alcoholics more likely to be alcoholics themselves? In answering
the question, researchers sampled 451 people in Alcoholics Anonymous to see
how many would say that one, or both, of their parents were alcoholics. People in
AA used in the study currendy attend AA somewhere in Ohio, Michigan, or Indiana and were asked by people in charge of the local AA programs to volunteer to
fill out a survey. The research found that 77 percent of the respondents had at least
one parent they classified as an alcoholic. The study also surveyed 451 people
randomly from the same states who claim not to be heavy drinkers. Of the nonheavy drinkers, 23 percent would label at least one of their parents as alcoholic.
Passage 2
I think California's "three strikes law" is a great idea. Why should criminals be
given unlimited chances to continue to re-offend? We give a batter only three
attempts to swing and hit a ball, so why does a criminal deserve any better?
Three swings and misses and you are out; three offenses and convictions and
you are in, jail that is.
Passage 3
One of the greatest symbols of the U.S. is the American flag. While cases in the
past have defended desecration of the flag as symbolic speech I argue, "Where is
the speech in such acts?" I do not believe allowing people to tarnish the flag and
thus attack everything that America stands for is the same as allowing free

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speech. If you have something bad to say about the U.S., say it, but do not
cheapen the flag with your actions. Many Americans died to keep that flag flying.
Those who want to support flag burning and other such despicable acts are outnumbered. Last month, 75 people were surveyed in a restaurant in Dallas, Texas,
and were asked if they supported the unpatriotic desecration of the American flag
in an attempt to express some sort of anti-American idea. Ninety-three percent
responded that they were not in favor of desecration of the American flag.
Therefore, our national lawmakers should pass a law protecting the American
flag against such horrible actions.

Sample Responses
Passage 1
CONCLUSION:

REASON:

Children of alcoholics are more likely to become alcoholics than are child
of non-alcoholics.

More alcoholics than non-alcoholics reported a substantially higher rate of
having an alcoholic parent.

Note that the results presented are from one study without reference to how
typical these results are. We also do not know where this information was
published, so we can make no assessments regarding how rigorously the study
was reviewed before publication. However, we can ask some useful questions
about the study. The sample size is quite large, but its breadth is questionable.
Although multiple states were sampled, to what extent are the people in the
AA programs in these states typical of alcoholics across the nation? Also, how
do alcoholics in AA compare to alcoholics who have not sought help? Perhaps
the most important sampling problem was the lack of a random sample. While
the self-reported non-alcoholics were randomly selected in the three states,
the respondents in AA were selected on a voluntary basis. Do those who
volunteered to talk about their parents differ greatly from those who did not
volunteer? If there is a difference between the volunteers and non-volunteers,
then the sample is biased.
How accurate are the rating measurements? First, no definition for alcoholic for those answering the survey is given beyond currently being in AA.
In addition, we are not told of any criteria given to the research participants
for rating parents as alcoholic. Thus we are uncertain of the accuracy of the
judgments about whether someone was an alcoholic. Also, problematic is the
fact that the selection of the supposed control group of non-alcoholics is based
on self-assessment. We know that there is a socially acceptable answer of not

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being an alcoholic, and people tend to give socially acceptable answers when
they are known. This response tendency could also bias the sampling in the
supposed control group. We would want to know more about the accuracy of
these ratings before we could have much confidence in the conclusion.
Passage 2
CONCLUSION: Three strikes law for criminal offenses are desirable.
REASON: Allowing a criminal to offend three times is like allowing a batter in baseball to
swing and miss three times.
The author is arguing the desirability of the three strikes law by drawing an
obvious analogy to baseball. The similarity the author is focusing on is that
three chances for a batter to hit a ball is much like the three chances awarded
to convicted offenders to shape up or to be put in jail for a long time. But
simply saying three criminal offenses deserves harsh punishment ignores the
complexity involved in criminal sentencing. For example, while a swing and a
miss is a strike regardless of the type of pitch the pitcher throws, we might feel
context is very important for sentencing criminals. What if the third offense is
something very minor? Does it make sense to punish the criminal severely for
a third offense regardless of what the other two were? Because of an important
relevant difference, we conclude that this analogy is not very relevant.

ff\
V ^

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

How Good Is the Evidence?
When an author offers a reason in support of a conclusion, you want to know why
you should believe that reason. By identifying the evidence offered in support of
a reason, you are taking another step in evaluating the worth of the reason. If the
evidence that supports the reason is good, the reason better supports the conclusion. Thus, you might be more willing to accept the author's conclusion if the
author offers good evidence in support of a reason, which in turn provides good
support for the conclusion.

C H A P T E R

10
A R E T H E R E RIVAL C A U S E S ?

We begin this chapter with a story.
An inquisitive little boy noticed that the sun would show up in the sky in the
morning and disappear at night. Puzzled by where the sun went, the boy tried to
watch the sunset really closely. However, he still could not figure out where the
sun was going. Then, the boy also noticed that his babysitter showed up in the
mornings and left at night. One day he asked his babysitter where she went at
night. The babysitter responded, "I go home." Linking his babysitter's arrival
and departure with the coming of day and night, he concluded that his babysitter's leaving, caused the sun to also go home.
This story clearly illustrates a common difficulty in the use of evidence: trying to figure out what caused something to happen. We cannot determine
an intelligent approach to avoiding a problem or encouraging a particular
positive outcome until we understand the causal pattern that gave rise to
the phenomenon in the first place. For example, we want to know what
caused the steady rise in oil prices in the United States over the last few
years. Or, why the suicide rate among professionals increased over the last
10 years?
The story also shows a very common difficulty in using evidence to prove
that something caused something else—the problem of rival causes. The fictional

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litde boy offered one interpretation of his observations: the sun sets at night
because my babysitter goes home. We expect that you can see another very plausible explanation for why the sun sets.
Although rival causes will rarely be as obvious as they are in our story, you
will frequently encounter experts presenting one hypothesis to explain events
or research findings when other plausible hypotheses could also explain
them. Usually, these experts will not reveal rival causes to you because they do
not want to detract from the sound of certainty associated with their claims;
you will have to produce them. Doing so can be especially helpful as you
decide "how good is the evidence?" The existence of multiple, plausible rival
causes for events reduces our confidence in the cause originally offered by the
author.
Searching for rival causes will always be appropriate when a speaker or
writer presents you with some evidence and offers a cause to explain it.
(J)

Critical Question: Are there rival causes?
Attention: A rival cause is a plausible alternative explanation that can
explain why a certain outcome occurred.

When to Look for Rival Causes
You need to look for rival causes when you have good reason to believe that
the writer or speaker is using evidence to support a claim about the cause of
something. The word cause means "to bring about, make happen, or affect."
Communicators can indicate causal thinking to you in a number of ways. We
have listed a few.
X has the effect of. . .

X deters . . .

X leads to . . .

X increases the likelihood . . .

X influences . . .

X determines . . .

X is a factor in . . .

X contributes to . . .

X is linked to . . .

X is associated with . . .

These clues to causal thinking should help you recognize when a communicator is making a causal claim. Once you note such a claim, be alert to the
possibility of rival causes.

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139

The Pervasiveness of Rival Causes
On the afternoon of March 28, 1941, Virginia Woolf wrote two letters, sealed
them, and placed them on the mantle. She quickly put on her coat, grabbed
her walking stick, and headed outside. She crossed the meadows to the river
Ouse, where she put large stones into her coat pocket and threw herself into
the river, committing suicide.
Authors have offered numerous hypotheses to explain this event, including
the following:
1. Virginia Woolf had a fear of impending madness. She had a history of mental
illness and depression. Also, given the recent outbreak of World War II and her
history of an inability to deal with aggression, Virginia decided it would be best if
she took her own life.1
2. Some psychologists argue Virginia Woolf had an intense attachment with her
father. The attachment was so strong that Virginia developed to be much like her
father in many significant ways. One important event in Virginia's life, therefore, was
watching her father's deteriorating health when Virginia was in her early twenties.
She never forgot about her father's suffering and deterioration. So, when Virginia
was 59 years old and feeling that her writing was beginning to deteriorate, she took
her life in order to avoid identifying with, and in essence becoming, her dying father.2
3. Virginia Woolf was disillusioned with her marriage to Leonard Woolf. The two
had a sexless marriage, and Virginia found companionship in an extra-marital
lesbian relationship. Virginia's homosexuality put tremendous strain on the marriage that was in turn only made worse by the fact that Leonard probably had several
affairs. Virginia was a very jealous person and did not take lightly to these affairs.
Her dissatisfaction with the condition of her marriage led her to take her life.3
Woolf s own writing leads to any number of possible causes for her suicide.
Now, let's leave Virginia Woolf's suicide for a moment and examine a
different event in need of explanation—the findings of a research study.
A researcher reported that eating celery helps curb aggression. 151 women were
surveyed, and 95 percent who reported eating celery on a regular basis also
reported low levels of aggression, or overall irritability. Of the portion of women
who do not eat celery on a regular basis, 53 percent reported frequent feelings
of irritability, agitation, and aggression.

'Alma Halbert Bond, Who Killed Virginia Woolf: A Psychobiography (New York: Human Sciences
Press, 1989): 15-19.
2

Ibid., pp. 59-63.

Ibid., pp. 62-63.

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In this study, the researcher probably began with the hypothesis that eating
celery causes reduction of aggressive impulses, and he found evidence consistent with that hypothesis. But let us offer several rival, or different, causes
for the same findings.
1. Research participants were highly suggestible, and the expectation of low
levels of aggression was responsible for the reported differences; like the
sugar pill placebo effect in medicine, believing that eating celery lowers
aggression might have stimulated a number of physical and mental
processes that caused participants to feel less aggression.
2.

Participants wanted to please the researchers; thus, they reported feeling
low levels of aggression, even though they did experience some aggressive
feelings.

Nothing is known about the women involved in the study. It is entirely
plausible that those who eat celery are health conscious, and thus are
more likely to exercise. The increased amounts of exercise can be an outlet for aggression, and thus lower feelings of aggression. Those who do
not eat celery regularly may not exercise as often and thus do not have an
outlet for their aggression.

Now, let's leave the research laboratory for a moment and move to the
national pages of our newspapers and examine an argument related to crime
statistics.
Since 1993, the levels of serious violent crime in the United States have decreased
steadily. It is obvious that the heavy focus we place on law enforcement is no longer
necessary. People are becoming civic minded and are choosing to no longer pursue
a life of crime. Money spent on law enforcement can now better be spent elsewhere.
The hypothesis offered by the writer is that people's increasing civic engagement
is the cause of the decrease in violent crimes over the last 12 years. But, let's again
generate some plausiblerivalcauses:
1. Violent crime rates have decreased because of the increased focus on law
enforcement the writer is specifically calling to be cut. An increased
concern with law enforcement, and not the civic concerns of citizens,
caused violent crime levels to decrease.
2.

Recent legislative actions have increased the punishments associated with
violent crimes. These increased punishments make the costs of committing a violent crime far outweigh the benefits of committing violent
crimes. People are not more civic minded, rather they are looking out for
their own personal interests.

Are There Rival Causes?
3.

141

The booming economy in the 1990s could have decreased the number of
people in poverty. Given that the poor are typically the perpetrators of what
we call violent crimes, fewer poor people would lower the violent crime rate.

Now, let's examine some important lessons that can be learned
from Virginia Woolf s suicide, the celery research study, and the crime statistics.

Lessons Learned
1.

Many kinds of events are open to explanation by rival causes.

Experts can examine the same evidence and "discover" different
causes to explain it.

Most communicators will provide you with only their favored
causes; the critical reader or listener must generate rival causes.

Generating rival causes is a creative process; usually such causes
will not be obvious.

Finally, the certainty of a particular causal claim is inversely related
to the number of plausible rival causes. Hence, identifying the
multiple rival causes gives the critical thinker the proper sense of
intellectual humility.

In the following sections, we explore the implications of these lessons for
the critical thinker.

Detecting Rival Causes
Locating rival causes is much like being a good detective. When you recognize
situations in whichrivalcauses are possible, you want to ask yourself questions like:

? Can I think of any other way to interpret the evidence?
? What else might have caused this act or these findings?
? If I looked at this from another point of view, what might I see as
important causes?
? If this interpretation is incorrect, what other interpretation might
make sense?

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The Cause or A Cause
The youth are exhibiting an alarming increase in the rate of depression
among elementary aged children. Talk show hosts begin to interview the
experts about the cause. It is genetic. It is the prevalence of teasing among
peer groups. It is parental neglect. It is too much TV news coverage of
terrorism and wars. It is lack of religion. It is stress. The experts may claim
to have the answer, but they are not likely to know it. That is because a
frequently made error is to look for a simple, single cause of an event
when it is really the result of a combination of many contributory causes—
a cause that helps to create a total set of conditions necessary for the event
to occur.
Multiple contributory causes occur more often than do single causes
in situations involving the characteristics or activities of humans. In many
cases, the best causal explanation is one that combines a considerable
number of causes that only together are sufficient to bring about the event.
So, the best answer experts can give to the talk show hosts' question is
"We don't know the cause for such events, but we can speculate about possible causes that might have contributed to the event." Thus, when we are
searching for rival causes, we need to remember that any single cause
that we identify is much more likely to be a contributory cause than
the cause.
When communicators fail to consider the complexity of causes, they
commit the following reasoning fallacy:

F: Causal Oversimplification: Explaining an event by relying on causal factors that
are insufficient to account for the event or by overemphasizing the role of one or more
of these factors.

In some sense, almost all causal explanations are oversimplifications;
thus you want to be fair to communicators who offer explanations that do not
include every possible cause of an event. Causal conclusions, however, should
include sufficient causal factors to convince you that they are not too greatly
oversimplified, or the author should make clear to you that the causal factor
she emphasizes in her conclusion is only one of a number of possible
contributing causes—a cause, not the cause.

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Rival Causes and Scientific Research
Scientific research attempts to isolate some of the most important contributing
causes from other extraneous causes and provides a major source of hypotheses
about what causes events in our world. Researchers start with tentative beliefs—
hypotheses—about causes of events. For example, when a massive wave killed
thousands of people, researchers generated many hypotheses about the cause
of tsunamis.One hypothesis was that tsunamis are caused by massive underwater
earthquakes.
Once a hypothesis has been firmly established by dependable research
evidence, it changes from a hypothesis to a law. In the domain of complex
human behavior, however, there are very few established general laws. Stated
claims like "fundamentalism causes terrorism," and "tax cuts cause economic
growth" sound like laws, but we need to remain skeptical of the generalizability
of such claims. They must currently be viewed as hypotheses, not laws, and are
best stated as follows: "fundamentalism may be a contributing cause in the
decision to resort to terrorism," and "tax cuts may be a contributing cause in
stimulating economic growth."
Then, what should you do when speakers or writers use findings from
research studies to conclude that one event causes another? First, remember
that their conclusion should be viewed as a cause, not the cause. Then try to
find out as much as you can about the research procedures used to produce the
findings that support the hypothesis. Finally, try to determine rival causes that
might explain the findings. The more plausible rival causes that can account
for the findings, the less faith you should have in the hypothesis favored by the
communicator.
Let's use the following argument to practice detecting rival causes.
Playing violent video games for long periods of time appears to increase the likelihood that a child will physically assault another child. The results confirm the
general suspicion that violent video games cause violence in children. The relevant research findings are from the Center for Preventing Youth Violence, which
enrolled 1,001 male children from across the United States. One-third of the
children played "violent" video games, one-third played "non-violent" video
games, and the remaining third did not play any video games. The children
played several hours of video games alone every day for two weeks. At the end of
the two weeks, the children from the different groups were put into a room with
toys so that they could play together. Those children who played violent video
games were more likely to get into physical altercations with other children than
were those who played "non-violent" video games, or no video games at all.

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Should parents take away all of their children's "violent" video games?
Not until they consider rival causes! How else might one explain these group
differences?
First, let's outline the reasoning:
CONCLUSION: (Researchers' hypothesis) Playing violent video games appears to cause
an increase in violence among children.
REASON: (Researchers' evidence) Research study showed children who played violent
video games were more likely to get into physical altercations with other children
than were those children who did not play violent video games.
Note that the words appears to cause in the conclusion tell us the researchers
are making a causal claim about the evidence. But other hypotheses can explain
this evidence.
The report fails to tell us how the children were selected into the three
different groups. It is possible that the children were allowed to self-select
what games they play, and perhaps children who are more likely to be violent
tend to choose "violent" video games. If so, it is possible the researcher has the
causal link reversed. Also, nothing is revealed as to how the "play" situation was
set up for the children. Perhaps the room or selection of toys was set up in
such a way to encourage physical altercations among those who played the
"violent" video games. We bet you can think of other reasons these groups—
violent video game players and not—differ in their likelihood of resorting to
physical violence.
We cannot make you aware of all possible rival causes. In the following
selections, however, we provide several clues for finding common rival
causes.

Rival Causes for Differences Between Groups
One of the most common ways for researchers to try to find a cause for some
event is to compare groups. For example, you will frequently encounter the
following kinds of references to group comparisons:
Researchers compared an experimental group to a control group.
One group received treatment X; the other group didn't.
A group with learning disabilities and a group without learning disabilities.

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When researchers find differences between groups, they often conclude,
"Those differences support our hypothesis." For example, a researcher might
compare a group of people trying to lose weight treated with a new drug with
a control group of people trying to lose weight that does not get the new drug,
find that the groups differ in their weight loss, and then conclude that the
drug caused the difference. The problem is that research groups almost always
differ in more than one important way, and thus group differences often are consistent with multiple causes. Thus, when you see communicators use findings
of differences between groups to support one cause, always ask, "Are there
rival causes that might also explain the differences in the groups?"
Let's take a look at a study that compares groups and try to detect rival
causes.
In a recent research study, students who prepare for a standardized test by taking
a special course designed to teach students how to take the test have scored
higher than students who prepare for the same standardized test by reviewing
several books about the test.
Here we have two groups: the students who take the class and the students who
read a few books. The question we need to ask is, "Did these two groups differ
in important ways other than the test preparation they experienced?" Did you
think of either of the following possible important differences between the two
groups that might account for test score differences?
•

Differences in students ' academic (and economic) background. It is possible that
the course costs a substantial sum of money, and only those students who
had the money could afford to take the class. Moreover, it is also possible
that those students who could afford the money for the class also could
afford better private school education before taking the test, and thus start
off from a privileged position in comparison with the students who did not
take the class.

•

Differences in motivation. Perhaps the students who signed up for the class
are the students who really want to excel in the test. Students who read a
few books might be less interested in scoring really well on the standardized test. Alternatively, the students might have chosen study methods
based on how they best learn. It is possible that those who learn best in a
class setting might be predisposed to do well on standardized tests.

You probably came up with other important differences. Remember:
Many factors can cause research groups to differ!

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Confusing Causation with Association
We have an inherent tendency to "see" events that are associated, or that "go
together," as events that cause one another. That is, we conclude that because
characteristic X (e.g., amount of energy bars consumed) is associated with
characteristic Y (e.g., performance in an athletic event), that X therefore
causes Y. The following are examples of such reasoning:
1.

Classes with larger numbers of students enrolled tend to experience high
rates of students' skipping class.

More red cars than any other color are pulled over for speeding; therefore,
the color of the car affects how fast it goes.

When we think this way, we are, however, often very wrong! Why? Usually
multiple hypotheses can explain why X and Y "go together." In fact, there are
at least four different kinds of hypotheses to account for any such relationship.
Knowing what these are will help you discover rival causes. Let's illustrate each
of the four with a research example.
A recent study reported that "smoking combats the flu." The researchers studied 525 smokers and found that 67 percent of the smokers did not have the flu
once over the last three years. The researchers hypothesized that the nicotine in
the smoke from cigarettes destroys the flu virus before it can spread and cause
sickness.
Should people who are feeling under the weather run out and start smoking
to prevent the onset of the flu? Not yet. Before they do, they should contemplate each of four potential explanations for the research findings.
Explanation 1: Xis a cause ofY. (Smoking does indeed kill the flu virus.)
Explanation 2: Y is a cause ofX. (Feeling healthy, or feeling the beginning
of what might be the flu, causes people to smoke.)
Explanation 3: Xand Y are associated because of some third factor, Z. (Smoking
and being without the flu are both caused by related factors, such as frequent
washing of the hands after smoking prevents the spread of the flu virus.)
Explanation 4: X and Y influence each other. (People who do not usually
catch the flu have a tendency to smoke, and the smoke may affect some potential illnesses.)
Remember: Association or correlation does not prove causation!
Yet much evidence to prove causation is only based on association or correlation. When an author supports a hypothesis by pointing to an association

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between characteristics, always ask, "Are there other causes that explain the
association?"
Test yourself on the following:
A recent study reported that "ice cream causes crime." The researchers studied
ice cream sales and crime rates over the last five years in the ten largest U.S. cities
and found that as ice cream sales increase, so does the crime rate. The researchers
hypothesized that the consumption of ice cream triggers a chemical reaction in
one's brain causing the individual to have an inclination toward crime.
We hope you can now see that people who eat ice cream need not be concerned
that they are about to commit a crime. What rival causes did you think of?
Couldn't the increased summer heat account for the association between ice
cream sales (X) and crime (Y)?
This confusion between correlation and causation is as understandable
as it is dangerous. A cause will indeed precede its effect. But many things
preceded that effect. Most of them were not causal.
You should now be able to identify two common causal reasoning fallacies
by attending to the above four possible explanations of why events might be
associated:
F: Confusion of Cause and Effect: Confusing the cause with the effect of an event
or failing to recognize that the two events may be influencing each other.

F: Neglect of a Common Cause: Failure to recognize that two events may be related
because of the effects of a common third factor.

Confusing "After this" with "Because of this"
Shortly after the 2004 Summer Olympics where Michael Phelps won six gold
medals and two bronze medals, the price of college tuition nationwide once
again increased. Does this mean we can attribute the price of college tuition to
Michael Phelps' Olympic success? No. There are many other possible causes.
If we were to infer such a conclusion, we would be illustrating a very common
way that people confuse causation with association.
Often, we try to explain a particular event as follows: Because event B
followed event A, then event A caused event B. Such reasoning occurs because
human beings have a strong tendency to believe that if two events occur close
together in time, the first one must have caused the second one.

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To appreciate the flaw in this reasoning, pick up today's newspaper and
make a list of what is going on in the world. Then pick up yesterday's newspaper and make a similar list. Could you conclude that the events of yesterday
are causing the events of today? Clearly not. For example, yesterday's news
contained more stories about the war in Iraq, and today's news reported that
IBM is attempting to buy a start up firm to advance open-source software. It
is highly unlikely that events in Iraq caused IBM's attempt to expand its business. Many events that occur after other events in time are not caused by the
preceding events. When we wrongly conclude that the first event causes the
second because it preceded it, we commit the Post hoc, ergo propter hoc (meaning: "after this, therefore because of this") fallacy, or, for short, the Post hoc
fallacy. Such reasoning is responsible for many superstitious beliefs. For example, you may have written an excellent paper while wearing a particular hat,
so now you always insist on wearing the same hat when you write papers.
F: Post hoc Fallacy: Assuming that a particular event, B, is caused by another event,
A, simply because B follows A in time.
The following examples further illustrate the problem with this kind of
reasoning.
"The quarter I found yesterday must be lucky. Since I have found it I got an A on
a really hard test, my least favorite class was canceled, and my favorite movie was
on TV last night." (Never mind the fact that I studied really hard for my test, my
professor has a six-year old who recently had the flu, and the TV schedule is
made far in advance of my finding a quarter.)
"Ever since September 11th, 2001, large numbers of people have been afraid to
fly, and airlines are suffering financially because of it." (But perhaps it is also
relevant that the economy was suffering before, and continued to suffer after
September 11, and the weak economy could mean that people have less disposable income with which to purchase airplane tickets.)
As you might guess, political and business leaders are fond of using the
Post hoc argument, especially when it works in their favor. For example, they
tend to take credit for anything good that takes place after they assumed
their leadership role and to place blame elsewhere for anything bad that
happens.
Remember: The finding that one event follows another in time does not by
itself prove causation; it may be only a coincidence. When you see such reasoning, always ask yourself, "Are there rival causes that could account for the

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event?" and, "Is there any good evidence other than the fact that one event
followed the other event in time?"

Explaining Individual Events or Acts
Why did Mount St. Helen's erupt again in 2004? What caused the increase in
alcohol prices? Why did Martha Stuart engage in insider trading?
Like our question about Virginia Woolf s suicide, these questions seek
explanations of individual historical events. Scientific research studies cannot
answer the questions. Instead, we must search the past for clues. Such a search
makes us highly susceptible to reasoning errors for several reasons. A few of
these are especially important to remember.
First, as we saw in Virginia Woolf s case, so many different stories for the
same event can "make sense." Second, the way we explain events is greatly influenced by social and political forces, as well as by individual psychological forces.
For example, men view the cause of drug abuse differently than women, and
Democrats might view the causes of poverty differently from Republicans.
Also, a common bias is "the fundamental attribution error," in which we typically overestimate the importance of personal tendencies relative to situational
factors in interpreting the behavior of others. That is, we tend to see the cause
of other's behavior as coming from within (their personal characteristics)
rather than from without (situational forces.) So, for example, when someone
steals something from someone else, we are likely to view the stealing initially
as a result of a tendency of the person to be immoral or to be inconsiderate.
However, we should also consider the role of outside circumstances, such as
poverty or an honest mistake.
Another kind of common psychological error is to start with a limited
number of possible causes and then to interpret additional information (even if
it is irrelevant) as corroborating these existing hypotheses, rather than keeping
the information separate or generating new, perhaps more complex, hypotheses. Our tendency is to simplify the world; yet often explanations require much
complexity. Explaining events is not as simple as frequently portrayed by guest
experts on the popular talk shows.
How can we know whether we have a "good" explanation of a particular
event or set of events? We can never know for sure. But we can make some
progress by asking critical questions.
Be wary of accepting the first interpretation of an event you encounter.
Search for rival causes and try to compare their credibility. We must accept the
fact that many events do not have a simple explanation.

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Evaluating Rival Causes
The more plausible the rival causes that you come up with, the less faith you
can have in the initial explanation offered, at least until further evidence has
been considered. As a critical thinker, you will want to assess as best you can
how each of the alternative explanations fits the available evidence, trying to
be sensitive to your personal biases.
In comparing causes, we suggest that you apply the following criteria:
1.

their logical soundness;

their consistency with other knowledge that you have; and

their previous success in explaining or predicting events.

USING THIS CRITICAL QUESTION
Every assertion about causation should trigger immediate curiosity in the
mind of a critical thinker. But are there alternative causes for the phenomenon? Asking someone to consider rival causes is constructive criticism at its
finest. Your objective in doing so is to find a better causal explanation.

Evidence and Your Own Writing and Speaking
The last three chapters have indirectly provided you with a clue for effective
communication. Your audience will be justifiably impressed when you provide
strong and sufficient evidence for your claims. But implicit in this clue is a
warning: Your audience expects and should demand that your claims are supported by thorough evidence. Satisfying this demand is one of your greatest
challenges as a writer and speaker.

Summary
Factual claims about the causes of events are weakened when other claims
about the causes can be offered. Such claims are rival causes.
A common logical error in explaining observations is to confuse causation
with association. Thus, always ask what other causes might explain observed
associations. Be especially alert to the Post hoc fallacy.

Are There Rival Causes?
(J)

1 51

Critical Question: Are there rival causes?

Practice Exercises
Each of the following examples provides an argument to support a causal
claim. Try to generate rival causes for such claims. Then try to determine
how much you have weakened the author's claim by knowledge of rival
causes.
Passage 1
Oranges to combat the blues. Researchers have recently revealed that eating two
oranges a day can help alleviate depression. Researchers studied 13 patients who
had feelings of depression. After three weeks of eating two oranges a day, 9 of the
13 people reported improvement in their condition. The researchers hypothesize
that the citric acid and vitamin C in oranges helps to stimulate serotonin production, helping to combat depression.
Passage 2
Why did the corporate executive steal funds from his business? A close look at
his life can provide a clear and convincing answer. The executive comes from a
very successful family where his parents are doctors and his siblings are lawyers.
As a corporate executive, he was not making as much money as his family
members. Also, the executive believes heavily in the American dream and the
idea that if one works hard enough that person will succeed. However, despite
his hard work the executive has had a number of recent business failures,
including losing a substantial sum of money in the stock market. To make
matters worse, his children need braces. To live up to expectations, become a
success, and provide for his family, the executive had to steal the money from
his business.
Passage 3
According to a recent study, one of the major causes of violence in schools
is listening to aggressive heavy metal music. Researches studied more than
100 cases of "serious" violence within schools, and have found that 68%
of the children involved in the violence listened to heavy metal music. These
children would frequently come to school with headphones, listening to
this music, as well as wearing clothing from heavy metal bands. Frequently
these heavy metal songs discuss violence, and therefore are a direct cause of
school violence.

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Sample Responses
Passage 1
CONCLUSION: Eating oranges helps alleviate depression.
REASON: 9 of 1 3 patients who ate oranges experienced improvement with their depression.
Can anything else account for the change besides eating oranges? Yes; the
researcher fails to rule out many obvious alternative explanations. For
example, the patients might have expected to get better, and these expectancies
might have led to feeling better. Also, they knew the purpose of eating oranges,
and a rival cause is that they tried to please the researchers by reporting that they
felt better. We can also hypothesize that external events during the three-week
treatment period caused the change. Perhaps during the three weeks of treatment, for example, the weather was especially good, and these people spent
much more time exercising outside than usual, which could also help alleviate
depression. Another possibility is that these people were suffering from a form
of depression from which they could naturally expect to recover in a short
period of time. Can you locate other rival causes?
Passage 2
CONCLUSION: The executive stole money from his company to compete with his family
members, to show that he is not a failure, and to provide for his family.
REASON: The executive was probably concerned with all of the above elements.
It is possible that all of the above factors were important in causing the corporate executive to steal from his company. But many other people in society have
the same pressures put upon them and they do not resort to illegal means to
obtain money. Are there other possible causes for such behavior? As in the case
of Virginia Woolf, we suspect there may be many other plausible explanations.
Before we could conclude that these stresses in the executive's life are the
causal factors, we would want to know more about his childhood and more
about recent events in his life. For example, has the corporate executive had
any recent disagreements with his boss? Had he been using drugs? Had he had
any recent highly stressful experiences? Did he have a history of stealing? After
the fact, we can always find childhood experiences that make sense as causes of
adult behavior. Before we draw causal conclusions, however, we must seek more
evidence to prove that the one set of events caused the other than the mere fact
that one set of events preceded the other set. We must also be wary not to fall
victims to the fundamental attribution error and be certain to consider external causal factors, as well as internal ones.

Are There Rival Causes?

f^f\

CRITICAL QUESTION SUMMARY:

V J ^

WHY THIS QUESTION IS IMPORTANT

1 53

Are There Rival Causes?
While an author might offer an explanation for why certain events occurred,
other explanations might be plausible. When you try to identify rival causes, you
are finding alternative explanations for an event. If you can identify alternative
explanations, you must decide whether you should believe the author's explanation or one of the other explanations. If the author does not provide reasons for
why you should accept her explanation over other explanations, you should not
be willing to accept her explanation and, ultimately, her conclusion. Thus,
looking for rival causes is another step in deciding whether to accept or reject
an argument.

C H A P T E R

11
A R E T H E STATISTICS
DECEPTIVE?
How much should you be persuaded by the following passage?
The adjective "Kafkaesque," exists in more than 250 different languages, suggesting
that his work has had a major impact all over the world.
You should not be very impressed by the above reasoning. The argument
deceives us with statistics!
One of the most frequent kinds of evidence that authors present is "statistics." You have probably often heard people use the following phrase to help
support their argument: "I have statistics to prove it." We use statistics (often
inappropriately) to rate the performance of a new movie, to measure the sales
of a new product, to judge the moneymaking capabilities of certain stocks, to
determine the likelihood of the next card's being the ace, to measure graduation rates for different colleges, to measure alcohol content in a given beverage,
to record frequency of different groups' having sex, and to provide input for
many other issues.
Statistics are evidence expressed as numbers. Such evidence can seem
quite impressive because numbers make evidence appear to be very scientific
and precise, as though it represents "the facts." Statistics, however, can, and
often do, lie! They do not necessarily prove what they appear to prove.
As a critical thinker, you should strive to detect erroneous statistical reasoning. In a few short paragraphs, we cannot show you all the different ways
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that people can "lie with statistics." However, this chapter will provide some
general strategies that you can use to detect such deception. In addition, it will
alert you to flaws in statistical reasoning by illustrating a number of the most
common ways that authors misuse statistical evidence.
(j)

Critical Question: Are the statistics

deceptive?

Unknowable and Biased Statistics
The first strategy for locating deceptive statistics is to try to find out as much
as you can about how the statistics were obtained. Can we know precisely the
number of people in the United States who cheat on their taxes, have premarital sex, drink and drive, run red lights, use illegal drugs, hit a car in a
parking lot and left without informing anyone, buy pornographic material,
fail to rewind a video before returning it to the video store, or illegally download music? We suspect not. Why? Because there are a variety of obstacles
to getting accurate statistics for certain purposes, including unwillingness to
provide truthful information, failure to report events, and physical barriers to
observing events. Consequently, statistics are often in the form of "educated
guesses." Such estimates can be quite useful; they can also be quite deceiving.
Always ask, "How did the author arrive at the estimate?"

Confusing Averages
Examine the following statements:
(1) One way to make money fast is to become a professional golfer. The average
professional golfer made $874,840.23 in tournament earnings alone in 2004.
(2) There is no reason to worry about the new nuclear power plant's being built
in our city; the average amount of harm caused by nuclear accidents is rather low.
Both examples use the word "average." But there are three different ways to
determine an average, and in most cases each will give you a different average.
What are the three ways? One is to add all the values and divide this total by the
number of values used. The result is the mean.
A second way is to list all the values from highest to lowest, then find the
one in the middle. This middle value is the median. Half of the values will be
above the median; half will be below it. A third way is to list all the values and

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157

then count each different value or range of values. The value that appears
most frequently is called the mode, the third kind of average.
It makes a big difference whether a writer is talking about the mean,
median, or mode. Think about the winning distribution in any professional
sport. Some individuals win extremely high amounts from tournaments, and
these people tend to win many tournaments. Such high winnings will increase
the mean dramatically. They will have litde effect, however, on either the median
or the mode. Thus, if one wishes to make the average winnings seem high in this
situation, the mean is probably the best average to present. For example, the
highest golf winnings in 2004 was $10,905,166, substantially high enough to skew
the mean. The median winnings in 2004 was $566,472, which is much lower than
the mean. In fact, slighdy over one-third of the golfers won sums above the mean.
You should now be able to see how important it is to know which average is used
when people talk about salaries or income.
Now, let's look carefully at example (2). If the average presented is either
the mode or the median, we may be tricked into a false sense of security. For
example, it is possible that many "small" accidents happen, causing very little
damage. However, we would also want to know about larger accidents. How
much damage is caused by these larger accidents, and how frequently do these
larger accidents occur? These are all questions we would want to have answered
before we feel secure with the new nuclear power plant. If there are a few very
large accidents, but most are rather minor, the mode and the median nuclear
accident values could be quite low, but the mean would be very high.
When you see "average" values, always ask: "Does it matter whether it is
the mean, the median, or the mode?" To answer this question, consider how
using the various meanings of average might change the significance of the
information.
Not only is it important to determine whether an average is a mean,
median, or mode, but it is often also important to determine the gap between
the smallest and largest values—the range—and how frequently each of the
values occurs—the distribution. For example, assume that you are at a casino
and are trying to figure out which slot machine to play. Would you be satisfied
with information about the average payout for each machine? We wouldn't.
We would want to know the range of payout, that is, the highest and
the lowest cash winnings as well as the frequency of the different levels.
The average might seem impressive, but if 15 percent of people end up losing all of their money without winning once, we suspect that you would
rather do something else with your money. Also, if the frequency of payoff
of high money amounts if very low, you might second guess your choice of
slot machine.

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Let's consider another example in which knowing the range and distribution would be important.
Engaging in premarital sex is not as dangerous as many people would have you
believe. Nationwide, fewer than eight percent of people who have premarital sex
end up with a sexually transmitted disease.
First, we suspect that this statistic represents the mean. While the mean
number of people contracting STDs through premarital sex may be quite low,
there are probably areas across the country where this number is much higher
or much lower than the mean. In a certain area the risk might not be high, but
it is likely to be much higher in other areas of the country. It would probably
be important to know the range and frequency of different STDs that people
having premarital sex contract. If of those eight percent, 2 5 percent contract
the HIV virus, you might not be so quick to believe the above argument's
claim of the safely of premarital sex.
Thus, when an average is presented, ask yourself: "Would it be important
for me to know the range and distribution of values?"

Concluding One Thing, Proving Another
Communicators often deceive us when they use statistics that prove one thing
but then claim to have proved something quite different. The statistics don't
prove what they seem to! We suggest two strategies for locating such deception.
One strategy is to blind yourself to the communicator's statistics and ask yourself, "What statistical evidence would be helpful in proving her conclusion?"
Then, compare the needed statistics to the statistics given. If the two do not
match, you may have located a statistical deception. The following example
provides you with an opportunity to apply that strategy.
A new weight-loss drug, Fatsaway, is effective in helping obese people lose weight.
In a clinical trial, only 6 out of 100 people on Fatsaway reported any side effects with
taking the drug. The company manufacturing the drug argues, "With 94 percent of
people having positive results with Fatsaway, it is safe to say our pill is one of the most
effective weight-loss pills in the market."
How should the company manufacturing the drug have proven its conclusion
that Fatsaway is 94 percent effective as a weight-loss pill? Shouldn't they have
performed a study as to how many people lost weight with the pill, and how
much weight these people lost? Instead, the company reported statistics

Are the Statistics Deceptive?

1 59

regarding the frequency of side effects and has assumed that if the pill did not
produce side effects then the pill was effective in helping them lose weight. The
company proves one thing (relatively small number of people report side
effects with Fatsaway) and concludes another (Fatsaway is effective at helping
people lose weight). An important lesson to learn from this example is to pay
close attention to both the wording of the statistics and the wording of the conclusion to
see whether they are referring to the same thing. When they are not, the author
or speaker may be lying with statistics.
It is frequently difficult to know just what statistical evidence should
be provided to support a conclusion. Thus, another strategy is to examine the
author's statistics very closely while blinding yourself to the conclusion; then ask
yourself, "What is the appropriate conclusion to be drawn from those statistics?" Then, compare your conclusion with the author's. Try that strategy with
the following example.
Almost half of all Americans cheat on their significant others. A researcher recently
interviewed people at a shopping mall. Of the 75 people responding to the survey,
36 admitting to having cheated on someone they were "seeing."
Did you come up with the following conclusion? Almost half of the people in one
given location admit to having cheated, at least once, on someone with whom they
were dating or were otherwise involved. Do you see the difference between what
the statistics proved and what the author concluded? If so, you have discovered
how this author has lied with statistics.
Now, practice on the following.
A recent survey asked college students, "Have you ever had a night of binge drinking during the school year?" The researcher reported that 83 percent of college
students answer "yes" and concluded, "The results demonstrate that universities
are overly stressing their students, causing the students to engage in dangerous
drinking habits to escape the pressures of college classes."
Do you see how the writer has concluded one thing while proving another? Do
you think the results might have been different if the researcher had asked, "Do
you drink to escape the stress from your college classes?"

Deceiving by Omitting Information
Statistics often deceive us because they are incomplete. Thus, a further helpful
strategy for locating flaws in statistical reasoning is to ask, "Whatfurther information

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do you need before you can judge the impact of the statistics^ Let's look at two example
to illustrate the usefulness of this question.
1. Large businesses are destroying the small town feel of our "downtown"
area. Just last year, the number of large businesses in the city has increased
by 75 percent.
2.

Despite common fears, skydiving is much safer than other activities, such
as driving a car. In one particular month, in Los Angeles, 176 people
died in car accidents while 3 died in skydiving accidents.

In the first example, 75 percent seems quite impressive. But something is
missing: The absolute numbers on which this percentage is based. Wouldn't
we be less alarmed if we knew that this increase was from four businesses to
seven, rather than from 12 to 21? In our second example, we have the numbers, but we don't have the percentages. Wouldn't we need to know what
these numbers mean in terms of percentages of people involved in both
activities? After all, there are fewer total skydivers than there are people
traveling in cars.
When you encounter impressive-sounding numbers or percentages,
be wary. You may need to get other information to decide just how impressive the numbers are. When only absolute numbers are presented, ask
whether percentages might help you make a better judgment; when only
percentages are presented, ask whether absolute numbers would enrich
their meaning.
Another important kind of potential missing information is relevant comparisons. It is often useful to ask the question, "As compared to . . . ?"
Each of the following statements illustrates statistics that can benefit
from asking for comparisons:
•

Medusa hair spray, now 50 percent better.

•

SUVs are dangerous and should not be allowed on the road. In 2004,
SUVs were responsible for 4,666 deaths. Certainly something needs to
be done.

•

Movie budgets are outrageous nowadays. Just look at Star Wars: Revenge of
the Sith, the budget for that movie alone is $115,000,000!

With reference to the first statement, don't you need to ask, "50 percent
better than what?" Other ineffective hair sprays? Previous Medusa brand

Are the Statistics Deceptive?

161

hair spray? As for the second statement, wouldn't you want to know how
many of those deaths would have been prevented if an SUV were not
involved, how many other motor vehicle fatalities not involving an SUV
there were, the number of SUVs on the road compared to how many
deaths they were involved in, and how many miles SUVs travel compared
to how many deaths occur in SUVs? With reference to the third statement,
how does the budget of one particular movie relate to the budget of other
movies, and is this one case highly unusual, or is it typical of the movie
industry?
When you encounter statistics, be sure to ask, "What relevant information
is missing?"

Risk Statistics and Omitted Information
"Daily use of Nepenthe brand aspirin will lower the chance of a second heart attack
by 55 percent."
"Routine physicals have been linked to finding early cures and lowering people's
likelihood of early death by 13 percent."
A common use of statistics in arguments—especially arguments about health
risks—is the reporting of risk reduction as a result of some intervention. Such
reports can be deceptive. The same amount of risk reduction can be reported
in relative or absolute terms, and these differences can greatly affect our
perceptions of the actual amount of risk reduction.
Imagine a 65-year-old woman who just had a stroke and is discussing
treatment options with her doctor. The doctor quotes statistics about three
treatment options:
(1) Treatment X will reduce the likelihood of a future stroke by 33 percent,
(2) Treatment Ywill reduce the risk by three percent, and
(3) With treatment Z, 94 percent of women are free of a second stroke for
10 years, compared to 91 percent of those who go untreated.
Which treatment should she choose? Our guess is that she will choose the
first. But all of these options refer to the same size treatment effect. They just
express the risk in different ways. The first (the 33 percent) is the "relative
risk reduction." If a treatment reduces the risk of heart attack from 9 in
100 to 6 in 100, the risk is reduced by one-third, or 33 percent. But the

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absolute change, from 9 to 6 percent, is only a three percent reduction, and
the improvement of a good outcome from 91 to 94 is also only three percent.
The point is that expressing risk reductions in relative, rather than absolute
terms, can make treatment effects seem larger than they really are, and
individuals are more likely to embrace a treatment when benefits are
expressed in relative rather than absolute terms. As you might expect, drug
companies usually use relative risk in their ads, and media reports also tend
to focus on relative risk.
Relative risk reduction statistics can be deceiving. When you encounter
arguments using such statistics, always try to determine how the results might
be different and less impressive if expressed in absolute terms.

Summary
We have highlighted a number of ways by which you can catch people "lying"
with statistics. We hope that you can now see the problem with statistic about
the widespread use of the term "Kafkaesque." Hints: Where did that impressive
figure of more than 250 languages come from? Have Kafka's works been translated into more than 250 languages?

Clues for Assessing Statistics
1. Try to find out as much as you can about how the statistics were
obtained. Ask, "How does the author or speaker know?"
2.

Be curious about the type of average being described.

Be alert to users of statistics concluding one thing, but proving another.

Blind yourself to the writer's or speaker's statistics and compare
the needed statistical evidence with the statistics actually provided.

Form your own conclusion from the statistics. If it doesn't match
the author's or speaker's conclusion, then something is probably
wrong.

Determine what information is missing. Be especially alert for misleading numbers and percentages and for missing comparisons.

J) Critical Question: Are the statistics deceptive?

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163

Practice Exercises
For each of the practice p a s s a g e s , identify i n a d e q u a c i e s in the evidence.
Passage 1
Campaigns for national office are getting out of hand. Money is playing a central
role in more and more elections. The average winner in a Senate race now
spends over $8 million in his or her campaign, while typical presidential candidates spend more than $300 million. It is time for some serious changes, because
we cannot simply allow politicians to buy their seats through large expenditures
on advertisements.
Passage 2
The home is becoming a more dangerous place to spend time. The number of
home related injuries is on the rise. In 2000, approximately 2,300 children aged 14
and under died from accidents in the home. Also, 4.7 million people are bit by dogs
each year. To make matters worse, even television, a relatively safe household appliance is becoming dangerous. In fact, 42,000 people are injured by televisions and
television stands each year. With so many accidents in the home, perhaps people
need to start spending more time outdoors.
Passage 3
Looking fashionable has never been easier! Every year the number of fashion
designers increases by 8 percent, making a wider selection of fashionable
objects available. Also, because the price of fashionable merchandise reflects
the status the clothing brings with it, it is very easy to pick out the most fashionable articles of clothing. Furthermore, the leading fashion magazines have
improved in quality by 46 percent. Certainly anyone can look fashionable if he
or she wishes to do so.

Sample Responses
Passage 1
CONCLUSION: A change in campaigning for national office is necessary.
REASON: Politicians are spending too much on campaigns. The average Senator spent
more than $8 million on his or her campaign. Presidential candidates spend
more than $300 million on their campaigns.
Are campaigns costing too m u c h money? T h e word average a n d typical should
alert us to a potential deception. We n e e d to know the kind of average used for
these statistics. Was it the mean, median, or the m o d e ? For example, using the

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mean in the Senate race data could potentially lead to a figure that is skewed
because of certain, particularly close, Senate races where candidates spent
large sums of money. However, because many Senators are basically guaranteed
re-election, these races probably involve less spending. We know that only a few
Senate race elections are usually close. Therefore, most probably do not spend as
much as was reported, if the mean was used to present the average. In other
words, the median or the mode would probably show a lower value.
There are also important missing comparison figures. How does campaign spending compare to similar spending in the past? What about for
other offices? It is possible that campaign spending has actually gone down in
recent years.
Passage 2
CONCLUSION:
REASONS:

It is becoming increasingly dangerous to spend time in one's home

1.
2.
3.
4.

Household-related injuries are on the rise.
In one year, 2,300 children died in household accidents.
4.7 million people are bit by dogs every year.
42,000 people are injured by televisions each year.

To evaluate the argument, we need to first determine what the most appropriate
evidence is to answer the question, "Are households more unsafe than they used
to be?" In our opinion, the best statistic to use to answer the preceding question
is a comparison of the rate of serious household accidents per year now and the
same statistic over the past. Also relevant is the number of injuries per hour
spent in the house verses the same statistic for past years. It is possible that more
household injuries occur because people are spending more time in their
houses than they used to spend. If they are inside the house more, it is only
logical that the number of injuries occurring in the house would also rise.
The evidence presented in the argument is questionable for a number of
reasons. First, no number is given at all regarding the number of household
injuries. We know the author says they are on the rise, but no evidence is
provided demonstrating a rise. Second, no details are given regarding the
deaths of children in household accidents. How does this statistic compare to
children's deaths in the home in the past? What types of accidents are causing
these children's deaths? Third, the number of dog bites is deceptive. We do
not know whether these dog bites occur in the home. More importantly, the
number of dog bites does not seem to move us toward the conclusion that
being at home is unsafe. Fourth, the statistic regarding televisions is questionable. Where does the author get the impressive sounding statistic? Also, how
serious are most of these injuries?

Are the Statistics Deceptive?

ff\
v l /

1 65

CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT

Are the Statistics Deceptive?
Authors often provide statistics to support their reasoning. The statistics appear
to be hard evidence. However, there are many ways that statistics can be misused.
Because problematic statistics are used frequently, it is important to identify any
problems with the statistics so that you can more carefully determine whether
you will accept or reject the author's conclusion.

C H A P T E R

12
W H A T SIGNIFICANT
INFORMATION IS O M I T T E D ?
How compelling are the following advertisements?
Try Happyme, the number one doctor prescribed treatment for depression.
See Kingdom of Heaven, the best action film of the year!
The purpose of the advertisements is, of course, to persuade you to buy more
of the designated product and to see the designated movie. Even before your
critical-thinking skills developed to their current level, you knew that such
advertisements tell less than the whole truth. For example, if the Happyme
Company gives a bigger discount to psychiatrists than do other pharmaceutical
companies, provides psychiatrists with greater numbers of free samples, or provides cruises for psychiatrists who use their product, you are unlikely to see this
information included in the ad. You will not see that information, but it is quite
relevant to your decision about what to take for your depression.
While critical thinkers are seeking the strength of autonomy, they cannot
do so if they are making decisions on the basis of highly limited information.
Almost any conclusion or product has some positive characteristics. Those who
have an interest in telling us only the information they want us to know will tell
us all of these positive characteristics in great and vivid detail. But they will hide
the negative aspects of their conclusions. Thus, actual autonomy requires
our persistent searching for what is being hidden, either accidentally or on
purpose.
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By asking questions learned in previous chapters, such as those concerning
ambiguity, assumptions, and evidence, you will detect much important missing information. This chapter tries to sensitize you even more to the importance of what
is not said and to serve as an important reminder that we react to an incomplete
picture of an argument when we evaluate only the explicit parts. We thus devote
this chapter to an extremely important additional question you must ask to judge
the quality of reasoning: What significant information is omitted?
(J)

Critical Question: What significant information is omitted?

The Benefits of Detecting Omitted Information
You should remember that almost any information that you encounter has a
purpose. In other words, its organization was selected and organized by someone who hoped that it would affect your thinking in some way. Hence, your
task is to decide whether you wish to be an instrument of the chosen purpose.
Often that purpose is to persuade you.
Advertisers, teachers, politicians, authors, speakers, and parents all organize information to shape your decisions. It is a natural and highly predictable
desire on their part. Thus, those trying to persuade you will almost always try
to present their position in the strongest possible light. So when you find what
you believe to be persuasive reasons—those gold nuggets for which you are
prospecting—it's wise to hesitate and to think about what the author may not
have told you, something that your critical questioning has not yet revealed.
By significant omitted information, we mean information that would affect
whether you should be influenced by a speaker's or writer's arguments, that is,
information that shapes the reasoning. Interspersed throughout the chapter will
be examples of reasoning that is not very convincing, not because of what is
said but because of what is omitted. Study the examples carefully and notice
how in each case the failure to look for omitted information would have
resulted in your making a premature and potentially erroneous judgment.

T h e Certainty of Incomplete Reasoning
Incomplete reasoning is inevitable for several reasons. First, there is the limitation imposed by time and space. Arguments are incomplete because communicators do not have forever to organize them, nor do they have unlimited
space or time in which to present their reasons.

What Significant Information Is Omitted?

169

Second, most of us have a very limited attention span; we get bored when
messages are too long. Thus, communicators often feel a need to get their message across quickly. Advertisements and editorials reflect both these factors. For
example, editorials are limited to a specific number of words, and the argument
must both be interesting and make the author's point. Editorial writers, therefore, engage in many annoying omissions. Television commentators are notorious for making highly complicated issues sound as if they are simple. They have
very little time to provide the degree of accurate information that you will need
to form a reasonable conclusion. So our minds need to do a lot of extra work to
fill in the many gaps in what they have to say in these situations.
A third reason for the inevitability of missing information is that the
knowledge possessed by the person making the argument will always be incomplete. A fourth reason why information may be omitted is because of an outright
attempt to deceive. Advertisers know they are omitting key bits of information. If
they were to describe all the chemicals or cheap component parts that go into
their products, you would be less likely to buy them. Experts in every field consciously omit information when open disclosure would weaken the persuasive
effect of their advice. Such omissions are particularly tempting if those trying to
advise you see you as a "sponge."
A final important reason why omitted information is so prevalent is that
the values, beliefs, and attitudes of those trying to advise or persuade you are frequently different from yours. You can expect, therefore, that their reasoning will
be guided by different assumptions from those you would have brought to the
same question. Critical thinkers value curiosity and reasonableness; those working to persuade you often want to extinguish your curiosity and to encourage
you to rely on unreasonable emotional responses to shape your choices.
A particular perspective is like a pair of blinders on a horse. The blinders
improve the tendency of the horse to focus on what is directly in front of it. Yet, an
individual's perspective, like blinders on a horse, prevents that person from noting
certain information that would be important to those who reason from a different
frame of reference. Unless your perspective is identical to that of the person trying
to persuade you, important omissions of information are to be expected.
Let's review. Omitted information is inevitable for at least five reasons.
1. time and space limitations;
2.

limited attention span;

inadequacies in human knowledge;

deception; and

existence of different perspectives.

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Q u e s t i o n s t h a t Identify O m i t t e d

Information

If you are now convinced that reasoning will necessarily be incomplete, you
may ask, "What am I supposed to do?" Well, initially you have to remind yourself that regardless of how attractive the reasons supporting a particular decision or opinion may seem at first glance, it's necessary to take another look in
search of omitted information.
How do you search, and what can you expect to find? You ask questions
to help decide what additional information you need, and then ask questions
designed to reveal that information.
Isn't it silly to ask questions of an author who cannot answer? Not at all!
Although the writer won't answer your questions, asking him has positive results.
First, you may be able to supply the missing information because of what you
already know. Second, searching for omitted information in persuasive writing
gives you good practice for when you are able to search for omitted information
face-to-face with a teacher or anyone else who is trying to persuade you orally.
Even more importantly, searching for missing information prevents you from
making up your mind too soon. By asking such questions of written material,
you are reminding yourself that the information provided is incomplete and
that whatever conclusion you reach on the basis of incomplete information will
necessarily be very tentative.
There are many different kinds of questions you can use to identify relevant omitted information. Some questions you have already learned to ask will
highlight important omitted information. For example, asking critical questions
about ambiguity, the use of evidence, and the quality of assumptions usually
identifies relevant omitted information.
In addition, to help you determine omitted information that might get
overlooked by other critical questions, we provide you below with a list of some
important kinds of omitted information and some examples of questions to
help detect them.

Clues for Finding Common Kinds
of Significant Information
1.

Common counterarguments
a. What reasons would someone who disagrees offer?
b. Are there research studies that contradict the studies presented?
C. Are there missing examples, testimonials, or analogies that support
the other side of the argument?

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171

Missing definitions
a. How would the arguments differ if key terms were defined in other ways?

Missing value preferences or perspectives
a. Would different values create a different approach to this issue?
b. What arguments would flow from values different from those of the
speaker or writer?

Origins of "facts" referred to in the argument
a. What is the source for the "facts?"
b. Are the factual claims supported by competent research or by reliable
sources?

Details of procedures used for gathering facts
a. How many people completed the questionnaire?
b. How were the survey questions worded?
c. Did respondents have ample opportunity to provide answers different
from those reported by the person using the responses?

Alternative techniques for gathering or organizing the evidence
a. How might the results from an interview study differ from written
questionnaire results?
b. Would a laboratory experiment have created more reliable and informative results?

Missing or incomplete figures, graphs, tables, or data
a. Would the data look different if it included evidence from earlier or
later years?
b. Has the author "stretched" the figure to make the differences look
larger?

Omitted effects, both positive and negative, and both short- and
long-term, of what is advocated and what is opposed
a. Has the argument left out important positive or negative consequences of a proposed action?
b. Do we need to know the impact of the action on any of the following
areas: political, social, economic, biological, spiritual, health, or environmental?

Context of quotes and testimonials
a. Has a quote or testimonial been taken out of context?
b. Would a different context have stimulated divergent responses?

10.

Benefits accruing to the author from convincing others to follow
her advice
a. Will the author benefit financially if we adopt her proposed policy?
b. Does the author's career depend in some manner on a particular
conclusion?

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Being aware of these specific types should help you a lot in locating relevant
omitted information. Because there are so many kinds of important omitted
information, however, you should always ask yourself the general question, "Has
the speaker or writer left out any other information that I need to know before
I judge the quality of his reasoning?"
Let's examine some arguments that have omitted some of the types of
information just listed and watch how each omission might cause us to form a
faulty conclusion. Only by asking that omitted information be supplied in
each case could you avoid this danger. Initially, let's look at an advertising
claim.
Zitout brand facial cleanser's commercials claim that the cleanser removes
95 percent of deep-down dirt and oil, helping to fight unsighdy blemishes.
Should we all run out and buy Zitout facial cleanser? Wait just a minute! Among
many omissions, the advertisement fails to include any of the following pieces of
information: (a) what percentage of deep-down dirt and oil other facial cleansers
remove; maybe they remove 99 percent of dirt and oil; (b) amount of dirt and oil
removed by washing with soap alone; it might be possible that faces can be
cleaned adequately with normal soap; (c) potential negative consequences of
using this specific product; it is possible that some of the ingredients might cause
excessive dryness or pose cancer risks; (d) other sources of blemishes; perhaps
dirt and oil are not the highest concerns when washing one's face; (e) how much
dirt and oil is necessary to cause blemishes; maybe five percent will still cause a
significant number of blemishes; and (f) other advantages or disadvantages
of the facial cleanser, such as smell, price, and length of effective action. The
advertiser has omitted much significant data that you would need if you were to
buy wisely.
Do you see how advertising phrases like "4 out of 5 doctors agree," "all
natural," "fat free," "low in carbs," "good for your heart," "number 1 leading
brand," "ADA approved," and "no added preservatives" may all be accurate
but misleading because of omitted information?
It's pretty obvious that advertising omits much relevant information. Let's
now take a look at a more complicated reasoning example. Read the following
excerpt and ask yourself what has been omitted, referring to our list for clues
to your search.
A great way to keep a buzz going for longer is to mix energy drinks with alcohol.
The energy from the drink allows you to party longer as the alcohol does not
affect you as much as it would without the energy drink. Plus, the added stimulants in the energy drink keep you alert, preventing you from becoming impaired
due to alcohol consumption. Studies have shown that people mixing energy

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173

drinks with alcohol can party 65 percent longer. Also, energy drinks prevent hangovers, as surveys have shown that people who mix alcohol and energy drinks
report 75 percent fewer hangovers than drinking alcohol alone causes, while
maintaining a buzz 59 percent longer. Furthermore, Super Stim, a leading brand
of energy drink, does not mention anything about negative health consequences
on their website from mixing their drink with alcohol. Clearly, there is much good
and no harm in mixing energy drinks and alcohol.
What important information do you need to know before you can decide
whether mixing energy drinks and alcohol is helpful and safe? Let us suggest
some questions.
What common counterarguments or counterexamples might doctors or
other specialists use to refute this reasoning? We can imagine counterarguments highlighting that hangovers are a result of dehydration, and that caffeine, commonly found in large quantities in energy drinks, is a diuretic, also
causing dehydration. Also, the stimulants will keep people alert, but do not
prevent impairment, giving people a false sense of being more sober than they
really are.
What are possible health risks associated with mixing stimulants and
depressants? It is important to know that researchers at Ball State University
have recently released statements saying the mixing of stimulants and depressants in energy drinks and alcohol respectively can cause cardiopulmonary
and cardiovascular failures. What counts as an "energy drink?" What value
assumptions does the argument contain that lead to an advocating of mixing
energy drinks and alcohol?
What is the origin of the facts alluded to in the argument? How does the
author know that people can party 65 percent longer, and people experience
75 percent fewer hangovers? Also, how confident can we be of the survey
reports of fewer hangovers? We know nothing about the research cited. So we
cannot judge the quality of the statistics provided.
For example, is it helpful to you to know that in numerous recent
studies, researchers have demonstrated how mixing energy drinks can lead
to increased heart and liver problems? It is also important to realize that
there is little specific evidence on whether energy drinks are helpful or
harmful, on their own, to one's health. We would certainly want to examine
these other studies, as well as the ones cited in the passage, to better evaluate all of the evidence available regarding the mixing of energy drinks and
alcohol.
Would other research methods give us a different view of the safety of
mixing energy drinks and alcoholic beverages? Would survey data results

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differ from tests performed in a laboratory on the interactions of chemicals in
energy drinks and alcohol? Would a double-blind study giving people various
drinks involving mixes of alcohol, stimulants, or a placebo liquid accurately
provide statistics on risks from mixing energy drinks and alcohol?
We also know nothing about the author. It is relevant to find out any possible associations the author has with energy drink companies or providers of
alcohol as these connections might bias the research. Also, if the author is a
doctor unattached to either energy drink or alcohol companies, this information might lend credibility to the author's claims. The author has presented us
with a very incomplete picture. Unless you complete the picture, your decision
about the safety of mixing energy drinks and alcohol will be very uninformed.

The Importance of the Negative View
There is one type of omitted information that we believe is so important to
identify and so often overlooked that we want to specifically highlight it
for you: the potential negative effects of actions being advocated, such as the use
of a new medication, the building of a large new school, or a proposed tax cut.
We stress the negative effects here because usually proposals for such action
come into existence in the context of backers' heralding their benefits, such
as greater reduction of a certain medical problem, better appearance, more
leisure, more educational opportunities, increased length of life, and more
and/or improved commodities. However, because most actions have such
widespread positive and negative impacts, we need to ask:

•
•

Which segments of society do not benefit from a proposed action?
Who loses? What do the losers have to say about it?
How does the proposed action affect the distribution of power?

•

Does the action influence the extent of democracy in our society?

•

How does a particular action affect how we view the world: What we
think, how we think, and what we know and can know?

•

What are the action's effects on our health?

•

How does the action influence our relationships with one another?
With the natural environment?

•

Will the action have a slow, cumulative impact?

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175

For each of these questions, we always also want to ask, "What are the potential
long-term negative effects of the action?"
To illustrate the usefulness of asking these omitted-information questions,
let's reflect upon the following question: What are some possible negative effects
of building a large new school? Did you think of the following?
•

Destruction of the environment. For example, would the building of a new
school involve the removal of a wooded area? How would the local wildlife
be affected by the potential loss of a habitat?

•

Shifts in quality of education provided. What if the new school attracts skilled
teachers or gifted students away from other schools? What if the new
school absorbed a significant amount of the funds available to schools,
depriving other schools of the same funds?

•

Effects of property values. If the school does not do well in comparison with
national standards, how will this affect the property values of the houses in
the surrounding community?

•

Increased tax burden. How would the new school be funded? If the new
school is a public school, the opening of the new school could result in an
increase in property taxes for the local community to help support the new
school.

•

Prevention of other potentially helpful expansion. Is it possible that the land used
for the school would have better been used for some other new building?
For example, what if there were plenty of schools, but not enough jobs in
the neighborhood, would the land have been better used to build new
businesses?

•

Increased demand for housing. Is there enough housing available in the community to accommodate new teachers and families that desire access to the
new school?

Questions such as these can give us pause for thought before jumping on the
bandwagon of a proposed action.

Omitted Information That Remains Missing
Just because you are able to request important missing information does not
guarantee a satisfactory response. It is quite possible that your probing questions cannot be answered. Do not despair! You did your part. You requested
information that you needed to make up your mind; you must now decide

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whether it is possible to arrive at a conclusion without the missing information. We warned you earlier that reasoning is always incomplete. Therefore, to
claim automatically that you cannot make a decision as long as information is
missing would prevent you from ever forming any opinions.

USING THIS CRITICAL QUESTION
Once you have thought about the existence of missing information in an
argument, what should you do? The first logical reaction is to seek the information. But usually you will encounter resistance. Your options as a critical
thinker are to voice your displeasure with the argument in light of the missing information, keep searching for the information that you require, or
cautiously agree with the reasoning on the grounds that this argument is
better than its competitors.

Missing Information and Your Own Writing and Speaking
When you communicate, you will necessarily omit some information that your
audience needs. However, at the same time, your experience using this critical
question as an evaluative tool should forewarn you that some information is
especially important for a strong argument. When you write or speak, you
show respect for your audience when you include specific information that
you know in advance will assist them in deciding the merits of your reasoning.
For example, when you propose an action, think about potential, relevant
counterarguments to what you are advocating and share those counterarguments with your audience. To do otherwise is to insult them. They know there
are alternative perspectives. So, in the interest of your own integrity, be open
about their existence.
(JM Critical Question: What significant information is omitted?

Practice Exercises
In each of the following examples, there is important missing information.
Make a list of questions you would ask the person who wrote each passage.
Explain in each case why the information you are seeking is important to you
as you try to decide the worth of the reasoning.

What Significant Information Is Omitted?

177

Passage 1
Recent research has shown that eating and sleeping less can lead to a longer life.
In laboratory experiments, rats fed a bare minimum and allowed to sleep much
less than normal were found to be better able to recover from injuries and to live
longer lives than rats that were fed plenty of food and slept a substantial amount.
The researchers concluded that people, too, could benefit from less eating and
sleeping and more physical activity.
Passage 2
Cloning technology can lead to many positive breakthroughs in the medical
field. If we were to adequately develop cloning technology, there would no
longer be a need for people to die because of a lack of organ donors. With
cloning, researchers could artificially develop new organs for people in need of
transplants. Plus, because these organs would be cloned from the person's own
tissues, there would be no chance of their body rejecting the transplanted
organ. The cloned organs can be made in bodies that lack a head, and thus
would not involve a "death" in order to save a life. Another advantage of
cloning is that it can help fight disease. Certain proteins produced by clones
can be used to fight diseases such as diabetes, Parkinson's disease, and Cystic
Fibrosis.
Passage 3
America is the policeman of the world. It is our job to go into countries that
need our help and to watch over them. One effective way to limit the interactions we need to have with other countries is to encourage the development
of democracy and free markets in these countries. After all, the modern
Western democracies have not fought wars against one another, and they are
all democratic with a free market structure. Furthermore, look at the easy
transition Germany had when it was reunited. Democracy was installed and the
formerly split West and East Germany came along just fine. In fact, the German
economy did really well with the transition also. Germany currently has the
third largest GDP of any country in the world, all because of democracy and
capitalism.

Sample Responses
Passage 1
CONCLUSION: People would benefit from eating and sleeping less.

REASON: Studies on rats have shown that when rats eat and sleep less, they recover from

injuries better and live longer than other rats.

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Before we all start to cut back on our food intake and amount of sleep, we
should re-evaluate the information provided leading to this conclusion.
What are the counterarguments, for example? Is it possible that humans and
rats differ too much to generalize from one to other about the effects of
sleep? Also, how much longer did the rats that ate and slept less live, and
how much faster did these same rats recover from injuries? Is it possible that
the variance is small or insignificant? Did the rats suffer any negative effects
from eating and sleeping less? Would the rats have lived longer and recovered faster if instead of sleeping and eating less they ate and slept far more
than the other rats?
Furthermore, just what do we know about the testing procedures? Nothing at all! These are just a few of the questions we would want to ask before we
relied on the information in this passage.
Passage 2
CONCLUSION: Cloning can provide positive medical benefits.

Reasons:

1. Clones can be used for human transplants.

2 . Clones can be used to help combat certain diseases.
First, we should note that this reasoning advocates pursuing a new
technology—human cloning—and cites only its advantages. The writer
omits possible disadvantages. We need to consider both advantages and disadvantages. What serious side effects might result from using cloned organs?
Are cloned organs as stable as regular organs? What positive and negative
effects might cloning technology have on human decision-making? Would
people be less likely to take care of their bodies and their organs if they knew
that new organs could be grown to replace their current ones? Would the
availability of the technology lead people to misuse cloning to produce complete human clones for an insidious purpose? Would people clone themselves, helping add to the burden already placed on the Earth by the current
population? The advantages of the procedure may well outweigh the
disadvantages, but we need to be aware of both in j u d g i n g the merits of the
conclusion.
Furthermore, let's look at the missing information regarding the
research. Did you notice that no research has been cited? In fact, the argument
fails to tell us that no tests on human cloning have occurred in the United
States. Therefore, all of the discussion on the benefits of cloning is hypothetical. Would actual research prove the hypothetical benefits to be possible? We
do not know.

What Significant Information Is Omitted?

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CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT
What Significant Information Is Omitted?

When an author is trying to persuade you of something, she often leaves out
important information. This information is often useful in assessing the worth
of the conclusion. By explicitly looking for omitted information, you can
determine whether the author has provided you with enough information to
support the reasoning. If she has left out too much information, you cannot
accept the reasons as support for the conclusion. Consequently, you should
choose to reject her conclusion.

CHAPTER

13
W H A T REASONABLE
CONCLUSIONS ARE POSSIBLE?
By this stage you should be better equipped to pan for intellectual gold—to
distinguish stronger reasons from weaker ones.
Consider the following argument:
Large corporations spend far too much time and money advertising to children.
Children's programming is riddled with commercials trying to sell them the latest
toy, telling the children they will not be happy unless they have it. The practice
of advertising to children is horrendous and should be illegal. Advertising to
children, who cannot critically evaluate the ads they see, puts a strain on parents
to either say "no" to their children and have them get upset, or to give in to their
children's demands, ultimately spoiling the children.
Should you urge your local congressman to criminalize advertisements
to children? Suppose you checked the author's reasons and found them
believable. Are there other conclusions that might be equally consistent with
these reasons as the author's conclusion? The chapter summary will suggest
several possible alternative conclusions.
Very rarely will you have a situation in which only one conclusion can be
reasonably inferred. In an earlier chapter, we discussed the importance of rival
causes. The point there was that there are different possible causal bases for a
particular conclusion. This chapter, however, focuses on the alternative conclusions that are all possible outcomes from a single set of reasons.

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Consequently, you must make sure that the conclusion you eventually
adopt is the most reasonable and the most consistent with your value preferences. The recognition that the reasons could provide support for conclusions
different from yours should heighten your interest in any further tests or studies
that would help identify the best conclusion.
(JJ

Critical Question: What reasonable conclusions are possible?

Assumptions and Multiple Conclusions
Evidence attempting to support a factual claim or a group of strong reasons
supporting a prescriptive conclusion can both be interpreted to mean different things. Reasons do not generally speak for themselves in an obvious way.
As we have seen many times, conclusions are reached only after someone
makes certain interpretations or assumptions concerning the meaning of the
reasons.
If you make a different assumption concerning the meaning of the
reasons, you will reach different conclusions. Because we all possess different
levels of perceptual precision, frames of reference, and prior knowledge, we
repeatedly disagree about which assumptions are preferable. We form different conclusions from reasons because our diverse backgrounds and goals
cause us to be attracted to different assumptions when we decide to link
reasons to conclusions.
Sometimes a writer or speaker will mention alternative conclusions that
can be reached on the basis of the reasons he has presented. However, you will
often have to generate possible alternatives. To perform this creative task, try to
imagine what different assumptions might enable someone to jump from the
reasons you have identified to another conclusion. Remember, many possible
conclusions can be made on the basis of most sets of reasons. The next two
sections will help you recognize the multiplicity of possible conclusions.

DichotomousThinking: Impediment to Considering
Multiple Conclusions
Very few important questions can be answered with a simple "yes" or an
absolute "no." When people think in black or white, yes or no, right or wrong,
or correct or incorrect terms, they engage in dichotomous thinking. This type
of thinking consists of assuming there are only two possible answers to a

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question that has multiple potential answers. This habit of seeing and referring to both sides of a question as if there are only two has devastatingly
destructive effects on our thinking. By restricting the conclusions we consider
to be only two, we are sharply reducing the robust possibilities that careful
reasoning can produce.
We encountered dichotomous thinking earlier when we discussed the
Either-or fallacy. This fallacy, and dichotomous thinking in general, damages
reasoning by overly restricting our vision. We think we are finished after considering two optional decisions, thereby overlooking many options and the
positive consequences that could have resulted from choosing one of them.
Dichotomous thinkers often are rigid and intolerant because they fail to
understand the importance of context for a particular answer. To see this
point more clearly, imagine this situation:
Your roommate asks you to help plan her biology paper. The paper is to
address the question: Should scientists pursue stem cell research? In her
mind, the paper requires her to defend a "yes" or "no" position.
You have learned that dichotomous thinking can be avoided by qualifying conclusions, by putting them into context. This qualification process
requires you to ask about any conclusion:
1.

When is it accurate?

Where is it accurate?

Why or for what purpose is it accurate?

You then begin to apply this process to the paper assignment.
Would you be surprised by your roommate's growing frustration as you
explained that at certain specified times, in certain situations, to maximize
particular values or objectives one should allow stem cell research? She's looking for "yes" or "no"; you provided a complicated "it depends on. . ."
Rigid, dichotomous thinking limits the range of your decisions and opinions. Even worse, it overly simplifies complex situations. As a consequence,
dichotomous thinkers are high-risk candidates for confusion.
The next section illustrates the restrictive effects of dichotomous thinking.

Two Sides or Many?
Before we look at several arguments in which multiple conclusions are possible, let's make sure you appreciate the large number of conclusions that are

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possible with respect to most important controversies. Here are three contemporary questions.
1.

Should the United States engage in peacekeeping in other countries?

Is William Shakespeare the best playwright of all time?

Should scientists be held responsible for how their inventions are used?

At first glance, these questions and many like them seem to call for yes or no
answers. However, a qualified yes or no is often the best answer. The advantage of
maybe as an answer is that it forces you to admit that you do not yet know enough
to make a definite answer. But at the same time you avoid a definite answer; you
form a tentative decision or opinion that calls for commitment and eventual
action. It's wise to seek additional information that would improve the support for
your opinions, but at some point you must stop searching and make a decision,
even when the most forceful answer you are willing to defend is a "yes, but..."
Glance back at the three questions that preceded the last paragraph. Ask
yourself what conclusions would be possible in response to each question.
Naturally, a simple "yes" or a "no" answer would be two possible conclusions. Are
there others? Yes, there are many! Let's look at just a few of the possible answers
to the first of these questions.

Should the United States Engage in Peacekeeping
in Other Countries?
1. Yes, when the country is intricately tied to the United States, such
as Saudi Arabia.
2.

Yes, if the United States is to be perceived as the sole superpower
responsible for maintaining world peace.

Yes, if the United States' role is to be limited to keeping peace and
does not involve actually fighting a war.

Yes, when our economic interests abroad are at stake.

Yes, when Americans might be harmed by violence in other countries.

6. No, the United States has enough domestic problems to handle
such that we should not spend time in other countries.
7.

No, if peacekeeping is the goal, such actions are better left up to
the U.N. or NATO.

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185

Notice that in each case we added a condition necessary before the conclusion can be justified. In the absence of any data or definitions, any of these
seven conclusions could be most reasonable. These seven are just a few of the
conclusions possible for the first question.
Just for practice, try to suggest five possible conclusions for the third question: Should scientists be held responsible for how their inventions are used?
Perhaps this conclusion occurred to you: Yes, if it can be demonstrated
that the scientist had reason to suspect that the invention would be used in a
way other than intended, to the detriment of other people. Or, maybe you
thought of this one: No, if the purpose of science is understood to be the betterment of humankind, scientific research is then aimed at helping people,
and it is not the fault of scientists if potentially beneficial inventions are
misused by others. But probably neither of these appears on your list. Why are
we so sure? Because there are an enormous number of possible conclusions
for this question! It should be an unlikely coincidence if you had chosen
either of these two from the huge list of possible conclusions. This greater
number of answers is what we want you to grasp. Knowledge of the possibility
of multiple conclusions will prevent you from leaping to one prematurely.

Searching for Multiple Conclusions
This section contains two arguments pointing out multiple conclusions that
could be created from the reasons in each argument. The intention is to give you
some models to use when you search for conclusions. In each case, we will give
you the structure of the argument before we suggest alternative conclusions.
Study the reasons without looking at the conclusion, and try to identify as many
conclusions as possible that would follow from the reasons. You can always use
the when, where, and why questions to help generate alternative conclusions.
CONCLUSION: The United States should continue to use the death penalty as a form of
punishment.
REASONS:

1. Without the death penalty, there is no way to punish people who commit
wrongs, such as harming guards or inmates, after already having a life
sentence.
2 . It is only fair that someone should diefor purposely taking the life of another.

Let's start by accepting these reasons as sensible to us. What do we then
make of them? We have one answer in the conclusion of the writer: Continue
the use of the death penalty.

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But even when we accept these two reasons, we would not necessarily
conclude the same thing. Other conclusions make at least as much sense
on the basis of this support. For example, it would follow that we should
continue to use the death penalty, but only in cases where someone has
already been sentenced to life in prison, and the prisoner kills a guard or
another inmate.
Alternatively, these reasons might suggest that we need to maintain the
death penalty in cases of prisoners' harming guards or other prisoners. Not
only is this alternative conclusion logically supported by the reasons, but it
also leads to a conclusion quite different from the original conclusion.
CONCLUSION:

REASONS:

States need to allow people to end their lives when they feel their time
has come.

1. People have the right to choose when and how they want to die.
2 . It is wrong to force people to stay alive, especially if they are suffering.
3. If ending one's life were legal, the government could regulate it more
closely, allowing doctors to supervise suicides and administer pills to
make the act quick and painless.

What conclusions are possible? One would be to decriminalize suicide in one
location and observe the ways in which the law is used and to what extent
people avail themselves of the opportunity. Alternatively, the government
could restrict the legalized suicides to cases where people are terminally ill
and suffering. Another possibility based on a strong devotion to collective
responsibility would be to allow the suicides, but only after the person went
through a thorough counseling program to see if there was any way besides
death that the person could find happiness. Observe that all three of these
conclusions are possible even if we accept the truth of the three reasons.
Thus, the same reasons frequently can be used to support several different
conclusions.

Productivity of If-Clauses
If you went back over all the alternative conclusions discussed in this chapter,
you would notice that each optional conclusion is possible because we are
missing certain information, definitions, assumptions, or the frame of reference of the person analyzing the reasons. Consequently, we can create multiple conclusions by the judicious use of if-clauses. In an if-clause, we state a
condition that we are assuming in order to enable us to reach a particular

What Reasonable Conclusions Are Possible?

187

conclusion. Notice that the use of if-clauses permits us to arrive at a conclusion without pretending that we know more than we actually do about a
particular controversy.
When you use if-clauses to precede conclusions, you are pointing out
that your conclusion is based on particular claims or assumptions about which
you are uncertain. To see what we mean, look at the following sample conditional statements that might precede conclusions.
1.

If the tax cut is targeted towards those at the lower end of the economic
spectrum, then . . .

If a novel contains an easily identifiable protagonist, a clear antagonist,
and a thrilling climax, then . . .

If automakers can make cars that are more fuel efficient, then . . .

If-clauses present you with multiple conclusions that you should assess
before making up your mind about the controversy, and they also broaden the
list of possible conclusions from which you can choose your own position.

Alternative Solutions as Conclusions
We frequently encounter issues posed in the following form:

Should we do X?
Is X desirable?

Such questions naturally "pull" for dichotomous thinking. Often, however,
posing questions in this manner hides a broader question, "What should we do
about Y?" (usually some pressing problem). Rewording the question in this way
leads us to generate multiple conclusions of a particular form: solutions to the
problem raised by the reasons. Generating multiple solutions greatly increases
the flexibility of our thinking.
Let's examine the following passage to illustrate the importance of
generating multiple solutions as possible conclusions.
Should we close the bars downtown? The answer is a resounding yes! Since the
bars opened, a dozen young college students have suffered from alcohol poisoning.

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Once we change this question to, "What should we do about the number of
college students suffering from alcohol poisoning?" a number of possible
solutions come to mind, which help us formulate our conclusion to the issue.
For example, we might conclude: "No, we should not close the bars downtown; rather, we should strictly enforce the drinking age and fine bars that
sell alcoholic beverages to minors."
When reasons in a prescriptive argument are statements of practical
problems, look for different solutions to the problems as possible conclusions.

Clues for Identifying Alternative Conclusions
1. Try to identify as many conclusions as possible that would follow
from the reasons.
2.

Use if-clauses to qualify alternative conclusions.

Reword the issue to "What should we do about Y?"

The Liberating Effect of Recognizing
Alternative Conclusions
If logic, facts, or studies were self-explanatory, we would approach learning in
a particular manner. Our task would be to have someone else, a teacher perhaps, provide the beliefs that we should have. Specifically, we would seek that
single identifiable set of beliefs that logic and facts dictate.
While we have tremendous respect for logic and facts, we cannot exaggerate their worth as guides for conclusion formation. They take us only so far;
then we have to go the rest of the way toward belief, using the help that facts
and logic have provided.
A first step in using that help is the search for possible multiple conclusions consistent with logic and the facts as we know them. This search liberates
us in an important way. It frees us from the inflexible mode of learning
sketched above. Once we recognize the variety of possible conclusions, each of
us can experience the excitement of enhanced personal choice.

All Conclusions Are Not Created Equal
We want to warn you that the rewarding feeling that often comes with generating multiple conclusions may tempt you to treat them as equally credible and

What Reasonable Conclusions Are Possible?

189

to believe your job is done after you've made your list. But remember that some
conclusions can be better justified than others, and the most believable ones
should be the ones that most affect your reaction to the author's reasoning.
Indeed, one clever way to weaken strong reasoning about global warming or
the cause of the war in Iraq or the wisdom of distance learning is to make the
claim that experts disagree.
The implication of such a statement is that once disagreement is identified, one argument is as good as the next. Therefore, there is no basis for new
action to address the problem. But such an approach is insulting to careful
critical thinking. Critical thinkers have standards of careful reasoning that
they can apply to identify the strongest reasoning.

Summary
Very rarely do reasons mean just one thing. After evaluating a set of reasons,
you still must decide what conclusion is most consistent with the best reasons
in the controversy. To avoid dichotomous thinking in your search for the
strongest conclusion, provide alternative contexts for the conclusions through
the use of when, where, and why questions.
Qualifications for conclusions will move you away from dichotomous
thinking. If-clauses provide a technique for expressing these qualifications.
For instance, let's take another look at the argument for restricting advertisements aimed at children at the beginning of the chapter. What alternative
conclusions might be consistent with the reasons given?

AUTHOR'S CONCLUSION: Advertisements aimed at children should be illegal.
ALTERNATIVE CONCLUSIONS: 1. If corporations are to be treated as persons, then they
have a right to free speech that includes advertisements; thus, their right to advertise should not be
limited.
2 . If it can be demonstrated that children are unable to
assess what they view, and thus are heavily influenced
by the advertisements they see, then advertisements
aimed at children should be illegal.
3. If the purpose of the proposed legislation is to limit the
content of advertisements aimed at children, then the
government should not make such ads illegal, but
rather take a more proactive role in regulating the
content of advertisements aimed at children.

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Many additional alternative conclusions are possible in light of the
author's reasons. We would shrink the quality of our decision making if we
did not consider those alternative conclusions as possible bases for our own
beliefs.

Practice Exercises
(j)

Critical Question: What reasonable conclusions are possible?

For each of the following arguments, identify different conclusions that
could be drawn from the reasons.
Passage 1
Feeding large numbers of people is not easy. However, dining halls on campus
should try to accommodate a larger variety of tastes. Students all across campus consistently complain not only about the quality of food, but the lack of
selection they find in the dining halls. All the dining halls need to do is offer
a wider range of food to better please more students, and thus keep more of
them eating on campus as opposed to off campus. Dining services is failing its
duty to the students when it does not provide a large selection of food options
every day.
Passage 2
I have never been that strong of a runner, but when I bought my new training
shoes, Mercury, my time greatly improved. Now I can run faster, longer, and
am less sore afterward. Runner's Digest also says the Mercury is one of the best
shoes on the market. Therefore, all people who want to run should buy
Mercury shoes.
Passage 3
Many people feel it is a good idea to legalize prostitution. A substantial number of people visit prostitutes now even though the practice is generally
illegal. So proponents argue that it makes sense to legalize prostitution.
Are these people right? Absolutely not! Prostitution is a horribly immoral
practice and it should not be legalized. Prostitution helps spread sexually
transmitted infections. Also, the legalization of prostitution will cause more
men to cheat on their wives with prostitutes with the consequent negative
fallout for families. Nothing good could possibly come from the legalization
of prostitution.

What Reasonable Conclusions Are Possible?

191

Sample Responses
Passage 1
CONCLUSION: Dining services are not doing an adequate job of providing food on

campus.
Reasons:

1. Students are upset about the quality of the food.
2. There are not enough options provided every day.
3. More options would keep students happy and keep them eating
on campus.

To work on this particular critical-thinking skill, we need to assume that
the reasons are strong ones. If we accept these reasons as reliable, we could
also reasonably infer the following conclusions:
If dining services' goal is to provide a wide selection of food while ensuring the
least amount of wasted food at the end of the day, then they are not letting students down with the current selections offered to students.
If dining services aim to keep the price of on-campus food down, and a more
expansive menu would cause an increase in prices, they are not failing in their
duty to students.
Notice that the alternative conclusions put dining services in quite a different light compared to the negative portrayal they received in the original
conclusion.
Passage 2
CONCLUSION: All potential runners should buy Mercury brand shoes.
REASON:

1. When the author bought Mercury brand shoes, her time greatly improve
2. Runner's Digest stated that Mercury brand shoes are some of the best
running shoes on the market.

On the basis of these reasons, we could infer several alternative conclusions:
Runners who are similar to the author should buy Mercury brand running
shoes.
If one can afford Mercury brand shoes, the shoes are a great resource for people
who are trying to run faster and longer.
If a runner is unhappy with the shoes she currently uses for training, then she
should buy Mercury brand running shoes.

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CRITICAL QUESTION SUMMARY:
WHY THIS QUESTION IS IMPORTANT
What Reasonable Conclusions Are Possible?

When you are deciding whether to accept or reject an author's conclusion, you
want to make sure that the author has come to the most reasonable conclusion.
An author often oversteps his reasoning when he comes to a conclusion. By
identifying alternative reasonable conclusions, you can determine which alternative conclusions, if any, you would be willing to accept in place of the author's
conclusion. This step is the final tool in deciding whether to accept or reject the
author's conclusion.

CHAPTER

14
PRACTICE A N D REVIEW

In this chapter, we put it all together. We begin by again listing the critical
questions. This checklist should serve as a handy guide for you until the questions become second nature. When you encounter articles, lectures, debates,
textbooks, commercials, Internet messages, or any other materials relating to
an important issue, you will find it useful to go through the checklist and
check off each question as you ask and answer it.
Next we apply the critical questions by critically evaluating one position
on a particular controversy. The major purpose of this discussion is to provide
an example of a coherent application of all the critical-thinking steps.
We suggest that you follow the discussion with several goals in mind. You
can treat it as a check on your understanding of previous chapters. Would you
have asked the same questions? Would you have formed similar answers? Do
you feel better able to judge the worth of someone's reasoning?

Question Checklist for Critical Thinking
1. What are the issue and the conclusion?
2. What are the reasons?
3. Which words or phrases are ambiguous?
4. What are the value conflicts and assumptions?
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What are the descriptive assumptions?

Are there any fallacies in the reasoning?

How good is the evidence?

Are there rival causes?

Are the statistics deceptive?

10.

What significant information is omitted?

11.

What reasonable conclusions are possible?

Asking the Right Questions: A Comprehensive Example
We first present a passage that summarizes one position with respect to whether
states should impose taxes to ensure that individuals maintain good health.
This section is followed by a lengthy discussion based on all 11 critical-thinking
questions.
Self-discipline seems to be extraordinarily difficult for us. One area in which we
see this lack of self-discipline is health, specifically with diet and exercise.
People too often lack motivation to exercise on a regular basis. Although individuals typically think of exercise as a private matter, they are generally not
aware of the consequences of their apathy on the well-being of others. If people
were more aware of the detrimental effects that their not exercising has on
themselves and on other people as well, perhaps they would be more motivated
to visit the gym.
But they are not. Hence, we need something more than an appeal to self-discipline
to encourage healthy behavior. To fulfill this need, states should be permitted to
impose taxes on individuals, primarily those who are seriously overweight or obese,
for their failure to comply with state-mandated exercise and dieting programs.
Statistics show that only 3 out of 10 people exercise regularly. Unfortunately,
these individuals who do not exercise, in combination with their unhealthy eating habits, have a higher risk of developing certain life-threatening illnesses, like
heart attacks, strokes, cancer, and diabetes. For instance, a diet that is high in fat
and cholesterol leads to a buildup in the arteries, potentially causing a heart
attack when the buildup occurs in an artery carrying blood to the heart, or causing a stroke when the buildup restricts blood flow to the brain.
Similarly, exercise forces your heart to pump more blood, increasing your body's
efficiency and possibly reducing the bad cholesterol in your body that could clog
your arteries. But those persons who neglect healthier food and regular exercise
run a higher risk of developing these kinds of diseases. Regular exercise and

Practice and Review

195

a healthy diet could also reduce the risk of prostate cancer and Type 2 diabetes,
as individuals who maintain a high-fiber diet could slow prostate cancer cell
growth by 30%, and individuals who reduce their sugar consumption also reduce
their likelihood of acquiring Type 2 diabetes.
But beyond the physical benefits of regular exercise and a good diet, individuals also are more likely to experience better mental acuity when they adopt a
healthier lifestyle. Brain research suggests that demanding exercise produces
greater numbers of nerve cells, which may enhance memory skills. This benefit
of better mental acuity due to exercise extends to the entire community,
in that the community is less likely to have a need to care for unhealthy individuals who lack the mental capacity to care for themselves. Furthermore,
experts say that another benefit of exercise is that exercise reduces anxiety
and stress.
Compare the consequences of poor diet and infrequent exercise on the community with a nation's budget. Just as a person gains weight by taking in more
calories than they burn, a nation incurs a greater deficit when spending exceeds
what a nation produces. But a government's spending, even when there is a large
deficit, does affect not only the government, but the entire nation, just as an
unhealthy person, who consumes too much and does not burn many calories,
affects the community as well as the individual, while effectively running a
"health deficit."
Consider some of the statistics related to obesity, which is caused by a lack of exercise and poor dieting. One recent study found that states are paying $75 billion to
treat obesity, indicating that expenditures for obesity are approaching spending
levels for treatment of smoking-related illnesses. Because states are using so much
money to pay for obesity-related treatments, states are less able to use these limited
resources to fund other programs, like services under Medicare and Medicaid. For
example, 15.7 percent of California's Medicaid spending is used to treat obesity,
meaning that those funds could be used to treat other diseases like most cancers,
physical and mental disabilities, and common viral infections. In addition, obesity,
unlike many other illnesses, is largely preventable, as individuals suffering from
obesity could easily alter their unhealthy condition with regular exercise and a
more nutritious and well-balanced diet.
Furthermore, a state tax on individuals who do not regularly exercise and diet
would offer an additional source of funding to assist with treatment of obesityrelated illnesses because there could be funding for additional research and
development to prevent and treat obesity. But supposing these funds were not
used to treat obesity-related diseases, they could then be applied in areas outside of healthcare, to pay for educational and social programs, police and fire
divisions, or homeland security. Therefore, states, along with communities in
general, have a responsibility to encourage healthy lifestyles.

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When we consider that many individuals seemingly lack the motivation to exercise
and properly diet, the state has every right to intervene, specifically by imposing a
sort of health tax on those who do not comply with state exercise and dieting standards. Although this practice may seem somewhat discriminatory, it remains a fact
that states and communities in general end up paying for most obesity-related
treatments, and a state tax becomes the necessary alternative to individuals'
inability to make careful decisions about exercise and diet.

What Are the Issue and the Conclusion?
The issue addressed in the previous passage is a prescriptive one: Should
states be permitted to tax citizens who fail to meet exercise and dieting
requirements? We know that this is the issue because of what the author
seeks to prove. The author's reasons all support the conclusion that yes,
states have the right to tax individuals who do not meet exercise and dieting
requirements. The reasons emphasize problems for the community from
a lack of exercise and proper nutrition of individuals, while highlighting
the futility in our relying on individuals to alter their own behavior for the
public good.

What Are the Reasons?
Let's paraphrase the reasons that lead to the conclusion that states should
impose taxes on individuals who do not comply with exercise and dieting
standards.
1.

Most people lack motivation to alter their behavior to benefit the community.

Individuals' not exercising and eating well increases the risk of developing life-threatening diseases.
Supporting reason: Heart attacks, strokes, cancer, and diabetes are associated with infrequent exercise and a poor diet.

Proper exercise promotes mental acuity, and this effect frees up caretaker time needed for those lacking self-care ability.
Supporting reason: Brain research suggests that demanding exercise
builds nerve cells, which helps memory.

People who exercise experience less stress and anxiety.

Practice and Review
5.

197

Obesity has resulted in high levels of state spending.
Supporting reason: People who do not exercise or eat a nutritious diet
are more likely to be obese.
Supporting reason two: State spending to treat obesity-related diseases is
approaching levels to treat illnesses related to cigarette smoking.

6. Diseases and problems related to poor dieting and exercise are largely
preventable.
7. A state tax would provide funding for treatment of obesity and research
to help prevent obesity.
8. Money spent on treating diseases related to obesity could be used elsewhere.

What Words or Phrases Are Ambiguous?
We look first for possible ambiguity that might weaken the reasoning presented by focusing on the author's major reasons. An important ambiguity
pervades the entire argument. What precisely is meant by "regular exercise?"
The phrase may appear clear, but it could be interpreted in several different ways. Notice how your reaction to the author's emphasis on regular
exercise would be affected by the choice of either of the following alternative
definitions of regular exercise.
A. Weightlifting 3-4 days each week.
B. Participating in 30 minutes of cardiovascular exercise four days each week.
C. Spending three hours in the gym Monday through Friday.

If you believe, for example, that individuals should exercise only three days
every week, you may be less supportive of the conclusion if the writer means the
third definition. You might believe that such a stringent exercise routine would
place undue hardship upon an individual and his or her family, as people
would possibly spend more time in the gym than with their families.
In addition, the passage does not specify who should regularly exercise.
Does the author think that all adults must regularly exercise, or only adults
older than 40 who have a higher risk of developing certain illnesses? Child
obesity is arguably a growing problem. Would the author recommend that
children regularly exercise or else be taxed as well?
Clearly, we might agree or disagree with the conclusion depending on
the meaning of regular exercise; thus the phrase is an important ambiguity.

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The fourth reason includes another important ambiguity—stress and
anxiety. Our willingness to see this reason as strongly supporting the conclusion will depend on our sense of the kind, frequency, and severity of such
stress and anxiety.

What are the Value Conflicts and Assumptions?
The essay presents an interesting study in value conflicts. To appreciate these
value conflicts, you must first uncover a value assumption necessary for the
issue to even be phrased as it is. Before debating whether states should tax
people for failing to exercise and diet according to state standards, we should
realize that to some extent exercise and dieting is a matter of individual
preference. Some individuals choose to exercise, while others rarely, if ever,
exercise or diet. The author of the passage values the right of the individual to
make choices on some level. But on another level, the author seems quite
willing to put autonomy on hold for this particular issue.
The individual's right to choose conflicts with another underlying value:
Collective responsibility. The argument for states' imposing a kind of health
tax rests on the notion that states have a collective responsibility to ensure that
individuals exercise and diet for the benefit of the community. The author
suggests that behavior not be primarily based on what individuals believe to be
in their best interest, but suggests that individual behavior should be based on
that which is beneficial to the entire community. Thus, a value preference for
collective responsibility over individual responsibility clearly influences the
author's choice of reasons and conclusion.
Another value priority can be detected by linking the first and sixth reasons to the conclusion. Cooperation is favored over autonomy and comfort.
Suggesting that individuals meet state-established goals of exercise and dieting
reflects a preference for a certain means toward meeting these goals, viz., cooperation through state action. Cooperation conflicts with individuals' rights to
make decisions about their own bodies and lifestyles. Such an approach places
autonomy and comfort lower in our value priorities in the hope that diseases
would be more frequently prevented.

What Are the Descriptive Assumptions?
For the first reason, if true, to support the conclusion, it is necessary to assume
that the state tax will provide sufficient motivation for individuals to modify
their behavior. This descriptive assumption is questionable. It is quite possible

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that many individuals will be so upset by state-sanctioned exercise and dieting
programs that those who are overweight, and perhaps even those individuals
who regularly exercise, would engage in widespread civil disobedience, avoiding exercise and refusing to pay the new tax. Implicit in the passage is a view
of individuals as rational in the sense that they would respond to monetary
incentives in the form of tax savings to live a healthier lifestyle. If we believe
this may not be the case, then we are likely to question the degree to which this
reason supports the conclusion.
A second significant descriptive assumption underlies the author's
claims that obesity is linked to numerous diseases and mental problems. For
these reasons to be supportive of the conclusion, the author is assuming that
compliance with the state exercise and dieting program will reduce the
number of instances of obesity-related diseases. However, the author does not
provide substantial evidence to justify this assumption, making this descriptive
assumption questionable.
Another descriptive assumption important to the argument is related
to the eighth reason. The truth of this reason depends on the assumption
that money not spent on obesity-related treatments will be used effectively in
other programs, such as police and fire departments, homeland security, and
education. In other words, this money will be used to strengthen these other
programs. However, if we doubt the likelihood that money saved from obesityrelated treatments would be effectively used in other programs that we deem
important, we would be less likely to support the conclusion that states should
place a tax on individuals if they fail to regularly exercise and diet.

Are There Any Fallacies in the Reasoning?
Several fallacies seriously damage the argument. First, the author diverts our
attention from the real issues by using emotional language. Phrases like "consequences of their apathy," "detrimental effects," "life-threatening illnesses," and
"health deficit," for example, create a negative emotional association to obesity.
Also, phrases like "largely preventable" and "nutritious and well-balanced diet"
tend to be positive buzz words that create a positive association to the author's
position. This tactic diverts our attention from the larger issue and from specific,
relevant reasons, such as advantages and disadvantages of state laws that regulate
exercise and diet.
Second, the argument includes the False Dilemma fallacy. The first reason suggests that individuals lack discipline to regularly exercise and maintain
a healthy diet. The author also mentions that "a state tax becomes the necessary alternative to individuals' making decisions about exercise and diet." For

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this statement to be true, the author must assume that there are only two
choices: either individuals make decisions about their exercise and health in
such a way that individuals and the community benefit from improving health,
or the state must create a health program and tax those who fail to comply.
Obviously, these are not the only alternatives to the issue. Other solutions are
possible, as you will see when we discuss alternative conclusions.

How Good Is the Evidence?
First, we ask the question, is there any evidence for the claims? There is. Then,
we should ask, what kinds of evidence does the author provide? The author cites
several research studies, an analogy, and an appeal to authority as evidence.
A close look at the evidence reveals a lack of good evidence.
The governmental spending analogy in the fourth paragraph is offered as
evidence that individuals' choosing not to exercise affects the entire community.
Relevant similarities exist between a governmental body making decisions about
spending and an individual's decision about her health, such as the desirability
of making careful decisions that take others' interests into account.
The differences, however, weaken the value of the analogy as evidence.
One relevant difference relates to the author's comparison of one part to the
whole. The author argues that an individual affects the community as a government affects the nation. However, in the former situation, an individual is
a part of a community, which is composed of numerous individuals. But a government is not similar, in the sense that a nation is not made up of numerous
governments, but numerous citizens. The analogy fails to consider that in one
case two similar entities are being compared, while the other situation involves
two distinctly different entities. A second major difference is the role that the
smaller entity plays in each situation. Individuals typically do not make decisions about health on the basis of potential consequences to the community,
regardless of how much the author believes people should; however, governments at minimum operate with the rhetoric of public interest in the forefront
of their discussions. A third difference is that at times governmental decisions,
such as running a deficit for several years, could be beneficial for a nation that
was experiencing unemployment and needed additional spending to stimulate job creation. However, the author would seemingly not agree that being
obese for several years could be beneficial to a community.
The third reason points to brain research as evidence that exercise
enhances mental acuity. This information is weak, however, because information about the research is lacking, leaving important questions unanswered.

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201

What is the source of this research? How many times have these kinds of studies been replicated? How many individuals in these studies were tested? Were
the tests of mental acuity given to a random sample, involving individuals of
various backgrounds, ages, health conditions, etc.? Without a more detailed
description of the cited brain research, such research cannot be considered as
helpful evidence.
Similarly, the author's appeal to expert testimony in the fourth reason as
evidence that exercise reduces stress and anxiety suffers from a lack of important information. The author provides no reference to the study or how
frequently these kinds of studies have been replicated. In addition, the author
does not describe the ways in which the studies were conducted. Consider, for
example, the possible differences in results from experts' testing the stress
levels of a group of retirees in one study from parents who have multiple jobs
in another study.

Are There Rival Causes?
Support for the fifth reason is based on the association between exercise and
obesity, implying that a lack of the former causes the latter. But correlation
does not prove causation! Rival causes can explain the relationship. For
example, individuals who have a very low metabolism are more likely to be
obese, regardless of their level of physical activity. Genetics could pre-dispose
certain individuals to be obese, even though these individuals might exercise
regularly.

Are the Statistics Deceptive?
Some of the statistics deceive us by proving one thing while concluding
another. For example, the author of the passage describes the number of
individuals who do not exercise regularly. The statistic that 3 out of 10 people
exercise regularly, however, proves only that of those people surveyed 3 out of
10 exercise regularly. It certainly does not prove that 7 out of 10 also have a
poor diet and are at a higher risk for developing life-threatening diseases. In
fact, the statistic tells us nothing about dieting or risk of developing diseases.
Also, the statistic that people who maintain a high-fiber diet could slow
prostate cell growth by 30% is obviously meant to illustrate one particular benefit of a high-fiber diet. But this statistic in its strongest form proves only that
individuals who consume high amounts of fiber could slow the growth of

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prostate cancer by 30%, not that they are 30% less likely to develop some form
of prostate cancer. In addition, this statistic says nothing about the role of
exercise in the development of prostate cancer, nor does the statistic mention
any other ways in which a healthy diet, apart from consuming large amounts
of fiber, contributes to the likelihood of slowing prostate cancer cell growth.
Important missing information about the role of exercise and diet in general
is needed to substantiate the author's claim that exercise and diet reduce the
risk of prostate cancer.

What Significant Information Is Omitted?
Because this argument, like nearly all arguments, has incomplete reasoning,
the amount of information omitted is enormous. To sort through the passage's unanswered questions, you should focus on the most significant of the
omitted information.
First, we should ask whether the author has provided reasons for why we
should reject common counterarguments. For example, what reasons would
someone provide who disagrees with the author's conclusion? The author
does not discuss reasons why others might disagree with her reasoning. But
were we to be more familiar with these common counterarguments, perhaps
we would react differentiy to the author's reasoning.
Specific information about the association between exercise and dieting
with mental acuity and stress would be helpful in the third and fourth reasons.
In addition, interviews with people of various ages and backgrounds might suggest hypotheses about the impact of state laws that regulate exercise and diet.
Also, the author fails to consider the potential negative effects of allowing
states to tax individuals who do not exercise and diet according to state standards. One such effect of states' regulating health is the possibility that exercise
and eating, which are typically regarded as leisure activities, will be viewed
largely as a means of avoiding punishment by taxation. In other words, instead
of states' touting the importance of exercise and dieting for their benefits to
health and the enjoyment of these leisure activities, the primary benefit might
become avoidance of the health tax, nullifying many of the reasons for why
people now choose a healthy lifestyle. Another possible negative effect is that
state governments will have difficulty in monitoring individuals' exercise and
dieting patterns. To implement this law effectively, states may spend more
money on monitoring individuals than they are accumulating through
increased taxes and healthcare savings from fewer treatments. Because the cost
of healthcare for obesity-related treatments is such a significant reason in the

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author's argument, any evidence that might suggest that states would need to
spend large amounts of money to apply the health law would make us seriously
question the author's reasoning.
Another potential negative effect is more long term. The implementation
of these laws might open the floodgates for more infringement on the rights
of individuals. The argument is a classic one: If rights can be curbed in one
instance, then why not this or that instance? The commonality of the argument
should not, however, dissuade us from considering its validity. If the reasoning
for health laws is found acceptable and similar reasoning is applied to other
issues, then it is very probable that the reasoning will be accepted again. Before
becoming a proponent for this or any argument, you should carefully consider
the potential long-term effects of the action.

What Reasonable Conclusions Are Possible?
Let's first list the reasons that we were least able to criticize—recognizing that
all of the reasoning has some flaws. Next we will identify alternative conclusions consistent with these reasons.
1. Individuals' not exercising and eating well increases their risk of developing life-threatening diseases.
2. Obesity has resulted in high levels of state spending.
Remember that we are looking for conclusions other than the one provided by the author that are reasonable, given the most compelling reasons.
One alternative conclusion that is consistent with both strong reasons is
that communities could develop programs to educate the people within their
communities about the importance of exercise and nutrition. Perhaps these
educational programs would make people more aware of the increased risks
associated with a lack of exercise and nutrition and would encourage others
to visit the gym, thereby reducing the amount of spending needed to treat
obesity. Another plausible conclusion is that states could limit how much they
spend on obesity-related illnesses. Such limitations might increase the likelihood that individuals would respond by adopting a healthier lifestyle, realizing that states will not pay for treatments of diseases that are linked to obesity,
particularly if conditions of obesity could have been mitigated by exercise and
nutrition.
If people lack motivation to exercise due in part to limited access to
expensive gyms with a large variety of equipment, classes, and trainers, then

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another possible alternative conclusion is that states should open gyms that
provide cheaper access to the public, especially for individuals of higher
health risks.
Our critical discussion responds to only some of the facets of the controversy over whether states should tax people who do not exercise and eat well.
You may focus on other parts of the argument. Ultimately, if you care about
this issue, you must decide which of the inferences to support. Critical thinking can take you only so far. The final step is yours.
You can feel relatively confident that after following our question checklist, you have asked the right questions about the arguments and you are well
prepared to form a reasoned opinion of your own about the quality of the
author's reasoning. To reach your own decision on this issue, we recommend
that you seek out more relevant information and choose the reasons and values that are most consistent with what you know and what you care about.

Final Word
Critical thinking is a tool. It does something for you. In serving this function
for you, critical thinking can perform well or not so well. We want to end the
book by urging you to get optimal use of the attitudes and skills of critical
thinking that you have worked so hard to develop.

The Tone of Your Critical Thinking
As a critical thinker, you have the capability to come across like an annoying warrior, constantly watching for ways to slay those who stray from careful reasoning.
But learning is, in important ways, a social activity. We need one another for
development; we need one another to share conversation and debate. None
of us is so gifted that we can stand alone in the face of the complexities we
encounter. Critical thinking can make you more self-reliant if you use it to
improve your own decision-making.
Hence, critical thinkers need to think about what they are giving off
when they use their critical thinking. When you use your critical thinking, you
are sending some kind of message to others about what critical thinking
means to you. This message will be especially effective when it combines the
curiosity and excitement of the child with the skeptical nature of our best scientists, all moderated by the humility of a monk. Your critical thinking then is
on display as a pathway to better conclusions. You seek those conclusions not
to elevate yourself above those who have other conclusions, but to move us all

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Final Word

forward toward some better understanding of who we are. And all the while,
you will be improving yourself as a thinker.
Criticism is always a tricky business. In many families and schools, disagreement is identified with meanness. In these settings, the preferred social
role is smiling agreement with whatever reasoning is announced. As a critical
thinker, you must consider the stark sound of your critical questions in such a
context and work self-consciously to make certain that your critical thinking is
seen in its best light.
Your best strategy is to present yourself as someone, who like the person
who made the argument in the first place is stumbling around, but always
watchful for better conclusions. Openness is a central value of a critical
thinker, and you show that openness by your eagerness to listen and discover.
Whoever finds the better conclusion first is not relevant; what is important is
the search for better conclusions. If you give signals to those trying to persuade you that you are their partner in a discovery process intended to enrich
you both, they may see your critical questions as a tool that is indispensable to
both of you.

Strategies for Effective Critical Thinking
How can you give others the sense that your critical thinking is a friendly
tool, one that can improve the lives of the listener and the speaker, the
reader, and the writer? Like other critical thinkers, we are always struggling
with this question.
Let us conclude this book with a few of the techniques we try to use.
1.

Be certain to demonstrate that you really want to grasp what is being
said. Ask questions that indicate your willingness to grasp and accept new
conclusions.

Restate what you heard or read and ask whether your understanding of
the argument is consistent with what was written or spoken.

3. Voice your critical questions as if you are curious. Nothing is more deadly
to the effective use of critical thinking than an attitude of "Aha, I caught
you making an error."
4.

Request additional reasons that might enable the person to make a
stronger argument than the one originally provided.

5. Work hard to keep the conversation going. If critical thinking is
deployed like a bomb, thinking on that topic is halted.

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207

6. Ask the other person for permission to allow you to explore any weaknesses in the reasoning. The idea with this strategy is to encourage the
other person to examine the argument with you.
7.

Convey the impression that you and the other person are collaborators,
working toward the same objective - improved conclusions.

As a parting shot, we want to encourage you to engage with issues. Critical
thinking is not a sterile hobby. It provides a basis for a partnership for action
among the reasonable. Beliefs are wonderful, but their payoff is in our subsequent behavior. After you have found the best answer to a question, act on that
answer. Make your critical thinking the basis for the creation of an identity of
which you can be proud. Put it to work for yourself and for the community in
which you find yourself.

Index

Ad Hominem argument, 85-86, 94, 101
Advertising:
ambiguity in, 4 1 - 4 2
testimonials in, 109-110
Ambiguity, 3 7 - 5 2
complexity of language and, 38-39
context and, 4 3 - 4 4
dictionary definitions and, 44-46
emotional impact and, 47
importance of identifying, 5 2
limits of your responsibility to clarify, 48
loaded language and, 46-48
locating key terms and phrases, 39-40
in political language, 47-48
practice exercises, 4 9 - 5 1
your own writing/speaking and, 48-49
Analogies as evidence, 1 2 9 - 1 3 3 , 136
evaluating, 1 3 1 - 1 3 3
generating your own, 1 3 2
importance of evaluating, 133
practice in evaluating claims supported
by, 134-136
Appeal to popularity (Ad populum argument),
89,101-102
Argument:
definition/characteristics, 2 6 - 2 7
evaluating. See Critical thinking
Association/correlation vs. causation,
146-147
Assumptions, 53-69, 7 1 - 8 1 , 86-88
defined, 5 4 - 5 5
descriptive, 71-81
clues for locating, 74-76, 79
factual claims as, 105-106
gap between conclusion and reasons, 74
identifying with opposition, 75
identifying with writer/speaker, 75
illustrating, 7 2 - 7 3
importance of identifying, 81
practice exercises, 79-81
evaluating, 86-88
general guide for identifying, 55
vs. incompletely established reasons, 76
linkage, 56
multiple conclusions and, 182

questionable (fallacies), 85-86
trivial, 78
value, 53-69
Authorities, appeals to, 89-90, 98, 107,
110-112,113,116
being in print as a factor, 111
distorting influences and, 112, 113
examples of authorities being wrong, 111
primary vs. secondary sources, 112
research studies. See Research studies
as evidence
Averages, confusing, 156-158. See also Statistics
Backward reasoning, 1 3 3 - 1 3 4
Begging the question, 96-97
Bias:
in appeals to authority, 112, 113
fundamental attribution error, 149
in observation, research studies, 1 1 7 - 1 1 8
in statistics, 156
in surveys/questionnaires, 1 2 4 - 1 2 6
Case examples as evidence, 128
importance of evaluating, 136
practice in evaluating claims supported by,
134-136
vs. "striking example", 128
Causation, 1 3 7 - 1 5 3
association vs., 146-147
evaluating explanation, 149
multiple contributory causes ("the cause"
vs. "a cause"), 142
post hoc fallacy (confusing "after this" with
"because of this"), 147-149
practice exercises, 1 5 1 - 1 5 2
rival causes, 1 3 7 - 1 5 3 , 182
for detecting, 141
for differences between groups, 144—145
evaluating, 150
importance of finding, 153
pervasiveness of, 139-141
search for vs. finding possible reasonable
conclusions, 182
when to look for (indicators of causal
thinking), 138

209

210

Index

Communication (effective) and critical
thinking, 12
Comparisons:
of groups, rival causes for differences,
144-145
missing information of, 170
Conclusion (s), 15-23, 181-192
author's background and, 21
context and, 21
vs. evidence, 21
implied, 21
importance of identifying, 23
indicator words, 20
multiple (alternative reasonable), 181-192
assumptions and, 182
clues for identifying, 188
dichotomous thinking: impediment to
considering, 182-183
examples of contemporary questions
with, 183-185
generating multiple solutions as, 187-188
liberating effect of recognizing, 188-189
practice exercises in identifying, 190-191
productivity of if-clauses, 186-187
searching for, 185-186
practice exercises in identifying, 22-23
searching for, 18-19
vs. statistics, 21
things that are not, 20-21
in your own writing/speaking, 21
Context:
ambiguity, 43-44
conclusions, 21
quotes/testimonials, 171
surveys, questionnaires, 126
Controversy:
assessing consequences of ("Who cares?"), 9
descriptive vs. prescriptive issues, 16-17
evaluating arguments. See Critical thinking
reasonable people disagreeing, 8
social questions: myth of the "right
answer", 7-8
Correlation vs. causation, 146-147
Critical thinking:
alternative thinking styles (the sponge
and panning for gold), 3-7
answers, search for new, 11-12
benefit of "asking the right questions", 1-13
communication (effective) and, 12
definition/dimensions of, 2-3
importance of practice, 12
myth of "right answer", 7-8
questions to ask in, 13, 193-194
(a) What are the issue and conclusion?,
15-23, 196
(b) What are the reasons?, 25-35,
196-197
(c) Which words or phrases are
ambiguous?, 37-52, 197-198
(d) What are the value conflicts and
assumptions?, 53-69, 198

(e) What are the descriptive assumptions?,
71-81, 198-199
(f) Are there any fallacies in the
reasoning?, 83-102, 199-200
(g) How good is the evidence?, 103-116,
117-136,200-201
(h) Are there rival causes?, 137-153, 201
(i) Are the statistics deceptive?, 155-165,
201-202
(j) What significant information is
omitted?, 167-179, 202-203
(k) What reasonable conclusions are
possible?, 181-192, 203-204
strategies for effective, 206-207
weak-sense/strong-sense, 10
and your own writing/speaking, 21, 33,
48-49, 67, 78, 99, 113, 132, 150, 176
Criticism, tone of, 205-206
Damer, T. Edward, 99
Deceptive reasoning (three common
tricks), 84
Definitions, missing, 171
Descriptive assumptions. See Assumptions,
descriptive
Descriptive vs. prescriptive issues, 16-17
Diagramming reasoning structure, 31
Dichotomous thinking, 182-183
Dictionary definitions, inadequacies of, 44-46
Distribution, 157. See also Statistics
Either-or fallacy (false dilemma), 91-92
Emotions, 47, 90-91, 128
Equivocation (fallacy), 89
Ethical/moral (prescriptive issues), 17
Evidence, 29, 103-116, 117-136, 200-201
analogies, 129-133, 136
appeals to authority, 89-90, 98, 107, 110-112
case examples, 128
importance of evaluating, 136
intuition, 107-108, 113
kinds of, 106-107
need for, 104-105
personal observation/experience, 108-109
practice exercises in evaluating, 114-116,
134-136
preponderance of, 104-105
as reasons, 29
research studies, 107, 118-127, 134,
139-141, 143-144, 148
testimonials as, 107, 109-110
Explanation:
clues for evaluating, 150
vs. naming, 93-94
Factual claim (s):
as descriptive assumption, 105
instances (three) when can be judged
dependable, 106
locating, 105-106
missing information about, 168

Index
need for evidence to support, 104-105.
See also Evidence
vs. opinion, 104
Fallacies, 83-102
Ad Hominem argument, 85-86, 94, 101
appeal to popularity (Ad populem
argument), 89, 101-102
appeal to (questionable) authorities, 89-90
assumptions (questionable), 85-88
begging the question, 96-97
casual oversimplification, 142
clues for locating/assessing, 98
common, 88-97
confusion of cause and effect, 146-147
defined, 85
either-or (false dilemma), 91-92, 101
emotional language, 90-91, 128
equivocation, 88-89
explaining by naming, 93-94
faulty analogy, 133
glittering generalities, 94-95
hasty generalization, 108
importance of identifying, 102
name-calling, 84, 94
neglect of a common cause, 148-149
perfect solution (rejecting partial solutions
searching for perfect solutions), 88
post hoc, 147-148
practice exercises, 99-102
red herring, 95, 96
rejecting reasoning because of, 97
slippery slope, 87
straw person fallacy, 91, 101-102
tricks (three common reasoning), 84
wishful thinking (confusing "what should
be" with "what is"), 92-93, 101
your own writing/speaking and, 99
False dilemma (fallacy), 91-92
Fundamental attribution error, 149
Generalities, glittering (fallacy), 94-95
Generalizing:
fallacy of hasty generalization, 108
from research sample, 1 2 3 - 1 2 4
Groups:
rival causes for differences between,
144-145
and value assumptions, 61
If-clauses, productivity of, 186-187
Incomplete reasoning, inevitability of,
168-169
Inference, 18-19
Information, omitted, 167-179
benefits accruing to author, 171
clues for finding common kinds of, 170-171
comparisons, 170-171
context of quotes/testimonials, 171
counterarguments, 170
deception of, 159-161
definitions, 170

211

fact-gathering procedures, 170
importance of detecting, 168, 179
inevitability, 168-169
negative view, 1 7 4 - 1 7 5
origin of "facts", 171
practice exercises in detecting, 176-178
questions that identify, 170
that remains missing, 175-176
value preferences/perspectives, 171
your writing/speaking and, 176
Interpretations, different. See Causation, rival
causes
Intuition as evidence, 107-108, 113
Issue, 1 5 - 2 3
importance of identifying, 2 3
kinds of (descriptive/prescriptive), 16-17
not explicitly stated, 17-18
practice exercises in identifying, 2 2 - 2 3
search for, 1 7 - 1 9
in your own writing/speaking, 2 1
Language:
complexity of, and ambiguity, 38-39
emotional, 90-91
loaded, 46-48
political, and ambiguity, 47
precision in (research study), 119
Mean/median/mode, 156-158.
See also Statistics
Meaning, discovering and clarification of
(identifying ambiguity), 3 7 - 5 2
Mill, John Stuart, 10
Missing Information. See Information, omitted
Name-calling (fallacy), 84, 94
Negative view (missing information), 1 7 4 - 1 7 5
Omitted information. ^ I n f o r m a t i o n ,
omitted
Opinion vs. fact, 104
Overgeneralization, 124, 127
Panning-for-gold style of thinking,
3-7,11,36
Paul, Richard, 10
Perfect solution, search for, 88
Personal observation/experience as evidence,
108-109, 1 1 7 - 1 1 8
dangers of appealing to as evidence, 108
importance of evaluating, 136
practice in evaluating claims supported
by, 134—136. See also Testimonials
as evidence
Political language, ambiguity in, 47
Post hoc fallacy, 147-148
Prescriptive (ethical/moral) issues/
arguments, 117
reasoning in, 30, 56
value assumptions/conflicts in, 58-59, 66

212

Index

Question (s):
begging the, 96-97
"right". See Critical thinking, questions
to ask in
"Who cares?" (assessing consequences
of a controversy), 9
Questionnaires/surveys, bias/distortion in,
124-126
Range, 1 5 7 - 1 5 8 . See also Statistics
Reasons/reasoning, 2 5 - 3 5
argument and, 2 6 - 2 7
conclusion and, 19, 26, 3 1 , 33
deceptive (three common tricks), 84
diagramming structure of, 31
evidence as, 29
"fresh" reasons, 3 2
identifying/organizing, 2 7 - 2 9 , 3 1 - 3 2 , 35
kinds of, 2 9 - 3 1
practice exercises in identifying, 3 3 - 3 5
Red herring fallacy, 95, 96
Research studies as evidence 107, 1 1 8 - 1 2 7 ,
134, 1 3 9 - 1 4 1 , 1 4 3 - 1 4 4 , 148
biased surveys/questionnaires, 120, 124—126
clues for evaluating, 1 2 2 - 1 2 3
example, critical evaluation of, 1 2 6 - 1 2 7
generalizing from, 1 2 3 - 1 2 4
importance of evaluating, 136
practice in evaluating claims supported by,
134-136
problems with findings from, 1 1 9 - 1 2 1
rival causes (evaluating for), 139-141
Reverse logic, 3 2
Reverse role-playing, 63, 75, 81
Rival causes. See Causation, rival causes
Sampling, 1 2 3 - 1 2 4
Scientific method, 119. See also Research
studies as evidence
Social questions: myth of the "right
answer", 7-8
Solomon, Norman, 47
Sources, primary vs. secondary, 1 1 1 - 1 1 2
Sponge model thinking, 3 - 4 , 11, 72
Statistics, 1 5 5 - 1 6 5
clues for assessing, 162
conclusion vs. proof, 158-159
confusing averages (mean/median/
mode), 156-158
distribution, 1 5 7 - 1 5 8

importance of assessing, 165
mean/median/mode, 156-158
omitted information, 110, 171
practice exercises, 163-164
range, 157-158
unknowable/biased, 156
Straw person fallacy, 91, 101-102
Striking example (vs. proof), case study as, 128
Strong-sense critical thinking, 10, 1 2 2
Structure of reasoning, diagramming, 31
Surveys/questionnaires, bias/distortion in,
123,124-126
Testimonials as evidence, 107, 109-110

bias, 109
context of, 169
omitted information, 110, 170
practice in evaluating claims supported by,
114-116
selectivity, 109. See also Personal observation/experience as evidence
Thinking:
causal (indicators of), 138. See also Causation
critical. See Critical thinking
dichotomous, 182-183
feeling and, 8-9
panning-for-gold style of, 3 - 7 , 11, 36
sponge style of, 3 - 4 , 11, 72
wishful, 92-93, 101
Value (s), 53-69
assumptions, 53-69, 169
communicator's background and, 61
conflicts and, 56-57, 60-61
consequences and, 61-62
defined, 5 4 - 5 5
group membership and, 61
importance of identifying, 69
patterns of behavior and, 66-67
practice exercises, 68-69
sample controversies, 60
defined, 5 4 - 5 5
judgments, 58-59
list of common, 58
missing preferences, perspectives, 169
priorities, 62
Weak-sense critical thinking, 10, 3 2
Wishful thinking (fallacy), 92-93, 101
Writing/speaking, your own, 2 1 , 33, 48-49,
67,78,99, 113, 150, 176

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Title                           : Asking the Right Questions: A Guide to Critical Thinking, 8th Ed
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Asking The Right Questions: A Guide To Critical Thinking, 8th Ed 尼尔·布朗 & 斯图尔特·基利：Asking%2

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