!! Focus 02 12 Uk

Preview ! Focus_02_12_uk Al-ko Lawn Mower Manuals - Lawn Mower Manuals – The Best Lawn Mower Manuals Collection

User Manual: !! Al-ko Lawn Mower Manuals - Lawn Mower Manuals – The Best Lawn Mower Manuals Collection

Open the PDF directly: View PDF PDF.
Page Count: 25

1
2/12 Focus
Focus
Kramp Customer Magazine
One of Europe‘s leading manufacturers of
gardening equipment: AL-KO Geräte GmbH
6
PAGE
Getting the lawn into shape
International agricultural machinery
trade fair in Zaragoza
12
PAGE
FIMA 2012
Kramp Academy in the UK
19
PAGE
Agricultural training program
kramp mobile has
gathered momeNtUm
Read from page 8
2
12
2
editorialeditorial
The expression “time is money” applies to almost all industries in today’s business world, and the
agricultural, forest and grasscare industries are no exception. People expect the best and fastest
possible service from specialist dealers. Particularly in the upcoming summer months, during
which a high proportion of the harvest is collected, it would be fatal for your customers to have
their machines and devices standing idle for long periods. It is therefore crucial for faulty parts to
be replaced as quickly as possible.
Kramp enables you to offer your customers a first class parts supply, save them time and money,
while at the same time continually developing their business. We hope that we can help you to
strengthen your competitive position in the long term, after all, our success depends on your
success.
Kramp is a strong partner to have at your side, continually developing new solutions to make the
spare parts business quick and simple for you. The best example of this is Kramp Mobile; a clever
e-business solution that we first unveiled at Agritechnica 2011 in Hanover. Demand has been high
ever since, and now, six months on, we have been asking users what they think. The response has
been overwhelmingly positive, as the report on pages 8 to 11 shows. You can also find out more
about the latest functions now available.
I hope you enjoy reading this issue of Focus.
Eddie Perdok,
CEO of the Kramp Group
Ordering spare parts could not be simpler
iNdeX
6
8
16
It’s that easy
Efficent interfaces: EDI for process optimisation
News
New products and market information
Supplier portrait
AL-KO: one of the leading manufacturers of garden equipment
Tips & Tricks
Kramp Webshop: News updates every week
In Focus
Kramp Mobile has gathered momentum
Event
FIMA 2012 in Zaragoza, Spain
Techagro 2012 in Brno, Czech Republic
Customer portrait
Sensible growth: Beel of Wortegem-Petegem, Belgium
Supplier portrait
Rock Oil: Commitment to Quality
Kramp Faces
Finance Team UK
Engagement
Diamond Promotion supports Jianderfonds
Kramp Academy
Expand knowledge: Kramp Academy is coming to the UK
Pin board
Anniversaries, new openings, events
Mosaic
Olympic Games in London
Quiz
3
4
6
7
8
12
14
16
17
18
19
20
22
23
3
2/12 Focus
It’s that easy.
Efficient interfaces
EDI for process optimisation
Kramp is able to provide its customers with the right solutions
within Electronic Data Interchange (EDI). Our IT experts have
developed interfaces that are able to network with many different
industry specific operating systems, allowing specialist dealers to
optimise their data transfer processes for both customers and suppliers.
This means data is transferred more quickly and that the information
conveyed is more accurate. There’s no longer any need to call up, fax or
write an email. Transfer errors are also ruled out.
Kramp EDI interfaces use standard formats such as XML UBL2.0 and
EDIFACT D96A. Support is also offered for Kramp specific formats and,
as long as certain requirements are met, bespoke customer formats too.
Reliable and fast
Michael Austgen, Kramp IT Project Manager was enthusiastic: “EDI is
of enormous benefit to our customers as they can purchase their orders
directly from our stock management system without having to create
them from scratch in advance. This is much more reliable, economical
and quicker than manual data input, freeing up more of the working day
for the company’s core business.” Kramp has been able to obtain orders
from its customers’ stock management systems for many years now. EDI
is now used at every phase of the data transfer process and in future will
also be used to generate order confirmations, delivery notes and invoices.
www.kramp.com
The use of digital information and communications technology for business processes is of
increasing importance to today’s companies. The quickest and most efficient way to exchange
product information, prices, part numbers and orders is to use proprietary stock management
systems.
EDI — benefits at a glance
- Ordering direct from a proprietary stock management system
- Electronic order confirmations provide information on
availability and price
- Delivery details processed electronically for accurate, timely
information
- Handling of invoice and credit data to accelerate the specialist
dealer‘s invoicing process
- All item data including current prices and discounts made
available for article master maintenance, enabling offline
searches
4
PR
O
DUCTs
UK Massey Ferguson – LAMMA Show offered
a first chance for UK Customers to get “hands
on” with the new MF7600 Series Tractor. The
MF7600 was launched in late 2011 and ranges
from 185 hp-235 hp.
UK Deutz Fahr – have updated the engines on
the latest series of tractors to feature common
rail SCR technology. This coincides with new
models being announced complete with new
cab design, load sensing hydraulics and a new
high spec PTO.
NL Zuidberg will shortly be launching a
switchable gearbox for the front PTO shaft
onto the market. This allows the machine to
work at a lower engine speed when using a
combination of tools. The prototype provides
the option of 1,000 on the PTO at either 1950 or
1,600 revolutions of the engine.
NL The Agrifac Condor is now available with
a continuously variable track adjustment from
245 to 320 cm. The adjustment technique for
the wheels of this self-propelled sprayer also
exists for track widths from 150 to 225 cm or
from 225 to 300 cm.
B The new Terresta 4000 sprayer from
Delvano has a continuously variable track
adjustment from 180 to 240 cm. This self-
propelled machine goes up to a boom width of
33 m and has a tank capacity of 4,000 litres. The
six-cylinder engine supplies 200 kW/272 hp.
UK Fendt have announced Guide Connect, a
new advance in tractor automation. Guide
Connect allows two tractors to be connected
by satellite navigation. The lead tractor can
then control the following tractor to allow an
operator to complete the work of two tractors.
A The Jumbo silage loader from Pöttinger is
now available with a new Knorr brake system,
which provides increased braking assurance
thanks to its electronic EBS, and better
stability at high speeds through RSP anti-roll
technology.
NL The triple-axle feed wagon that
Schuitemaker of Rijssen built for Voercentrum
Leeuwarden (Leeuwarden Feed Centre), the
Netherlands, has a capacity of 54 cubic metres,
which is enough to feed 1,400 cows. The wagon
has four dosing rollers and two steered axles
and requires a 240 hp tractor.
B The 4-row Apache harvester from AVR
works with two harvester chains, each 148 cm
wide, which pass over a 265 cm-wide sieving
web. The hydraulically-driven harvester itself
is 348 cm wide. Wheel drive and continuously
variable height setting for the carrier come as
standard.
UK JCB have launched the new Fastrac 8,000
series, with up to 306 hp new features include a
Sisu engine and new operator environment and
an impressive 70 kph top speed.
Gear pumps in the Polaris 30 series by Casappa are used
predominantly in the field of mobile hydraulics and industrial
applications. The gear pumps consist of an extruded housing
produced with an extremely resistant aluminium alloy. All
models comply with the current international standards
(SAE, DIN & European standard) and their high level of
efficiency is very impressive. The wide of shafts, flanges and
housings also provides a multitude of application possibilities.
More information on the gear pumps in the Polaris 30 series can be found at www.kramp.com.
New brand name
Iskra becomes Letrika
For more information on the Wile 78 visit our webshop www.kramp.com
Moisture meters
Wile 78 ‘crusher’
The latest generation of Wile
moisture meters was launched
at AgriTechnica in November
and Kramp is ready to offer the Wile 78 ‘crusher’
(Part No. 7000780GB) to the UK market. Special new
features include:
- Specially coated long life grinding teeth
- Measurement results in 20 seconds
- ± 0.5% reading accuracy in controlled conditions
- Automatic temperature compensation
The ‘Crusher’ has been very successfully tested in the
challenging field conditions in the Finnish market and is now
available to UK customers.
Iskra has been a successful brand selling
electric motors, starters and alternators
since the early 1990s, but now it’s all
change with a new name. In future, Iskra
products will continue to be sold at the
same standards of quality and availability,
but under the name Letrika instead. The
new name will be phased in gradually
between now and June 2012. Iskra
will ensure that it keeps its customers
updated throughout the process from its
headquarters in the Slovenian capital of
Ljubljana.
Letrika products are available from our webshop at www.kramp.com
Casappa PLP30 Gear Pumps
Full power ahead
4
5
2/12 Focus
in bRief
5
2/12 Focus
To ensure a clean cutting system for your ride-on mower, it is essential to have the right
tools, such as the FGP000037 Easy Turner, to ensure that the cutting deck on a ride-on
mower is really clean. This lifting and cleaning aid is easy to use, requiring minimum
effort. All you need to do is slide the main frame of the lifting and cleaning aid under the
mower’s rear wheels, attach the safety lock and then tilt the ride-on mower onto its side.
The Easy Turner is suitable for ride-on mowers with a maximum weight of 300 kg and
track widths of 800 to 1,000 mm (outer edge of wheel). The safety device features have
been throughly tested and approved, indicating the device is of high quality.
All packaging units for RS-type pipe clamps can be found at www.kramp.com
RS-type Pipe Clamps
Practical packaging units
Hydraulic RS-type pipe clamps are now
available from Kramp in practical packaging
units. Previously customers could only order
these products individually in the quantity they
required, but they now come in various pack
sizes. All sizes of pipe clamps can be purchased
in packing units of 1, 5 or 25 pieces. This can be
identified from the three digit suffix at the end
of the item number, for example, “…P005” for a
packaging unit with five pieces. The advantage is, the larger the pack size, the bigger the
saving. Sizes that are used less frequently can also be ordered individually using the item
number ending “…P001”.
D Last year, the German tractor market
amounted to 35,977 units: a 26% increase
compared to 2010 (28,587 tractors). In 2009,
the number of tractors sold was 29,464, and in
2008, that figure was 31,250.
D The sector organisation VDMA reported that
tractor sales last year were the highest they
have been since 1983. The largest increase
(37%) occurred in Germany for the class of
compact tractors up to 37 kW/50 hp.
D Last season, the German market for
hay-making machines was 18,400 units: 17%
more than in the ‘09/10 season. The sale of
balers increased from 1,552 to 1,765 units, the
sale of big pack balers from 363 to 379 units
and the sale of forage harvesters from 608
to 695 units. The combine harvester market
(2,015 units) increased by 38%.
UK Tractor sales in the UK rose by 5.6%
according to the AEA. 14,094 tractors were
sold during 2011 with the average horsepower
up 1.8% to 144 hp.
PL 22% of Polish farmers who have farms of
500 ha and over would like to buy a tractor
this year. This is according to the ‘Poland 2011
scanner’ research, which was conducted by
Agri Direct. 12% are considering a new tractor,
5% a used one and 5% are not yet sure whether
they will buy a used or a new tractor.
NL The Dutch export of agricultural products
increased last year by 9% to 73 billion euro. Of
this amount, almost 19 billion went to Germany,
the Netherlands’ largest trading partner.
Forty-eight billion euro of goods were imported,
over nine billion of which came from Germany.
J/N The Japanese company Kubota
owns over 78% of shares in Kverneland,
which actually makes it the new owner of
the Norwegian manufacturer of agricultural
machinery.
J/F Toyota Material Handling Europe (TMHE)
and the French company Manitou are going
to restructure their partnership in the
forklift trucks sector. Manitou sells Toyota
forklift trucks via its network and will continue
to do so until the end of this year.
D Lemken saw its turnover increase by
31 percent last year to 266 million euro. Sales
in Germany increased by 17 percent. Lemken’s
main export countries are France and Great
Britain. Russia has also made a comeback and
has once again reached the levels of the record
year 2008.
More ride-on mower spare parts can be found at www.kramp.com
Cleaning mowers the easy way
Ride-on mower lifting device
News
6
sUpplier portrait
AL-KO, with its headquarters in Kötz in Swabia, near Günzburg,
Germany, can draw on 46 years’ experience in the fields of
technical development, design and production. The certified
production locations for lawn mowers are in Austria and Italy, while
engines and switches are obtained from manufacturers who are also
certified. More than 400,000 lawn mowers alone come off the production
line annually. Standard hardware products, such as pumps, are produced
in the Far East, but are developed, designed and tested in Germany. Other
products from the garden and hobby division also feature sophisticated
technology. The lawn, garden, water and handyman technology branches
manufacture high quality brands of garden equipment for specialist
dealers and the DIY market. Each device is subjected to a function test
when production is complete.
Lawn or meadow
The right mower for every lawn. The POWERLINE 3600 Li battery powered
mower from AL-KO, only available from specialist dealers, will let you
mow the verges around your patio silently and without exhaust fumes.
The COMFORT 34 Li from the SILVERLINE series is also equipped with
battery technology. Garden tractors and cutter bars, suitable for lawns
ranging from parks and amenities through to environmentally friendly
sloping meadows with fruit trees, also form part of the range. When it
comes to lawn tractors, the concept of four season accessories means
you can create a multifunctional appliance for all seasons at the drop of
a hat. Petrol lawn mowers, tractors and cutter bars are fitted with proven
and powerful engines from Briggs & Stratton or Honda, or high quality
engines from the AL-KO brand.
E10 no problem
All petrol engines from the current AL-KO range of garden equipment
run on E10 fuel without any problems, and this also applies to the petrol
scarifier, petrol engine cutters, engine cultivators and cutter bars.
AL-KO also issues E10 releases for petrol leaf blowers, the BF 5002
R combi device and all AL-KO petrol chainsaws. Depending on the
specifications of the various engine manufacturers, older devices can
usually also be run on E10.
AL-KO Geräte GmbH
Getting the lawn into shape
Whether you have a large plot or a small patch of lawn, whether you use a petrol, electric or battery operated
model, AL-KO Geräte GmbH is one of the leading manufacturers of garden equipment in Europe and can offer the
right lawn mower for every requirement. The company is part of the global AL-KO Kober Group.
6
7
2/12 Focus
reddot design award
The quality of the lawn mowers and the excellent design is also
recognised by the “honourable mention” awarded by the reddot design
awards. The special mention is made by the jury in order to highlight
special detail solutions of a product. The Silver 470 E PREMIUM
impressed with its extra large rear wheels and a height adjustable
crosspiece. Last year the AL-KO POWERLINE 5300 ALUMINIUM was
awarded the prize, in that case for the AL-KO POWERLINE cockpit. The
new POWERLINE cockpit offers the user increased grip and optimised
ease of use. The modular design, modified to suit the respective device
configuration, means that the controls are always in the same position
and within easy reach.
More information on the company can be found at www.al-ko.co.uk
Global presence, close to customers
Last year, the AL-KO Kober Group celebrated its 80th birthday.
In 1931, Alois Kober, aged 23, founded a small welding shop in
Großkötz, near Günzburg between Stuttgart and Munich in Bavaria,
Germany, the foundation stone for a now widespread international
business. The company employs more than 4,000 people at 50
locations, and the headquarters is still in Germany, in Kötz near
Günzburg. The corporate portfolio includes the branches of vehicle
technology, garden and hobby and air technology.
In 2010, the company generated a total turnover of 624 million
Euros. It is now managed by the third generation of the founder’s
grandchildren, Roland, Harald, Raymond and Stefan Kober. For all
its activity on an international scale, the company is still very closely
connected to its location in Kötz, and it promotes and supports
numerous associations and institutions. AL-KO has been the main
sponsor of the 1st FC Augsburg since the 2010/2011 season.
Webshop tips
tips & tricks
Even when you do not need to place an order, it is
always worth taking a look at the Kramp webshop.
Kramp provides its customers with the latest
information on a regular basis. Our home page
features current news reports on products, Kramp
or the webshop. Our product news ➊ displays the
latest items and trends recently added to the Kramp
range. The advice we provide customers includes
the applications for which the product in question is
suitable and the benefits it has to offer. There is also
a link to all product news for those wishing to search
through previous product reports, which are all sorted
according to date.
The Kramp news section ➋ rounds up the top news
regarding Kramp as a company, including our trade
fair appearances, changes specific to the company
that affect you as a customer and key service topics.
News updates
every week
➊
➋
➌
Below this is the webshop news section ➌, where we
publish useful information about the Kramp webshop.
This could include information on changes within the
webshop, new webshop functions or new user friendly
enhancements
7
2/12 Focus
8
iN focUs
Flexible ordering
Kramp Mobile is easy to use and lightens my workload.
I can access spare parts and technical information
wherever I am, so I can place orders without having to be
in the office. Kramp Mobile is a big help to me, particularly if I am
on the road with the workshop bus. I can answer questions on the
spot, for example about prices or availability. The customer gets the
information he needs straight away, so he has the option to make
a decision there and then. For me, this means more orders and
less time to prepare each quotation. Being able to keep catalogues
and brochures to hand at all
times as PDF files is also very
important to me, as it means
I no longer have to manage
mountains of paper.“
Dominic Müller,
Müller Siblingen GmbH
(Siblingen, Switzerland)
Switch on and get started
Previously we used the various
product catalogues to search
for and order items. Now we do
that using the handy Kramp Mobile. I can
only recommend it to anyone who values
flexibility and mobility and wants to be
organised at the same time. Kramp Mobile
allows you to order spare parts super fast
from the web shop, and you can also access
other applications easily without needing
a laptop, USB stick
or other aids. Simply
switch on and off you
go. To summarise:
Kramp Mobile is
simply fantastic.“
Max Schnabel,
Degner Agrartechnik
(Hof, Germany)
Flexible ordering of spare parts
Kramp Mobile has gathered momentum
The entire Kramp product range – packed in 8mm. Six months after introducing
Kramp Mobile one thing is clear, the intelligent e-business solution is receiving
a very positive response from specialist dealers.
More than 1,000 of the iPad 2, weighing just 600 grammes
and with the preinstalled Kramp software application, have
now been delivered to users, and enthusiasm about Kramp
Mobile is spreading across Europe. Specialist dealers in the
Netherlands, Germany, Austria, Belgium, France, Switzerland and the
UK are turning to Kramp Mobile as a flexible way of ordering spare parts,
and Kramp is also ready to go in the other Kramp distribution countries,
such as Hungary, the Czech Republic, Poland, Slovakia, Italy and Spain.
“We are certain that Kramp Mobile will be just as successful in these
countries as well, as the benefits for users are self evident”, says Mario
Babic, Director of Sales & Marketing for the Kramp Group.
8
9
2/12 Focus 9
2/12 Focus
Flexible ordering of spare parts
Kramp Mobile has gathered momentum
Many benefits
We were impressed by the flexibility of
Kramp Mobile. With this we can go to
customers and access the full Kramp
range at the touch of a button. We don’t need to
carry endless catalogues, and we can quote a
customer instantly on price and availability. The
whole sales process can now be made in a single
phone call. Another benefit of Kramp Mobile is
that we can download every piece of information
our salesmen require.”
Richard Carpenter,
Carpenter and Goodwin Ltd (Leominster, UK)
10
iN focUs
10
Automatic updates
Searching, finding and ordering 300,000 items at a glance, at any time
and from any location – a succinct description of Kramp Mobile. The idea
behind it is as simple as it is practical. The Kramp software application
on the iPad gives registered customers direct access to the entire
range of spare parts, including information updated daily on prices and
the availability of items. Other functions such as the shopping basket,
notepad, favourites or search are also available. “Operating Kramp
Mobile is child’s play as well. Simply switch on, start the Kramp software
application, log in and you can start ordering spare parts”, explains
Kramp IT expert Maxim Klimenko. He knows that the ordering of mobile
spare parts has a lot of potential. “Customers who choose Kramp Mobile
can always look forward to new, useful functions; updates are handled
automatically and the user doesn’t have to worry about anything.”
New functions
Since introducing Kramp Mobile, work has been ongoing to further
develop the e-business solution. The software application now starts
more quickly and small but subtle improvements in the design make
working with Kramp Mobile even easier and clearer. “We received a
lot of positive feedback from users for the design from the start, but
improvements can, of course, always be made”, says Maxim Klimenko.
As well as speed and design optimisations, some new, useful functions
have also been added. As in the web shop, Kramp Mobile now also has a
feedback button on every page, which can be used to share suggestions
and opinions. Kramp Mobile now also shows even more information
about the products, such as the “new item” and “expiring item” buttons.
It also shows if a product cannot be exchanged, and special offers or
price breaks.
Easy and quick to handle
Kramp Mobile makes my job a
lot easier. Placing an order with
Kramp is now even quicker
and easier than before, no matter where I
am. If I am not in the office or in front of
my computer, but in the warehouse, or
the workshop, or even travelling, I use my
Kramp Mobile.“
Tim Van Bastelaere,
Van Bastelaere BVBA (Lokeren, Belgium)
A multitude of options
I use Kramp Mobile for the wide range of
applications. Of course, the quick access to
the Kramp web shop is highly beneficial for my
everyday work, but downloading and viewing a range of
documents, e.g. wiring diagrams, maintenance instructions
or price lists in PDF format, is absolutely straightforward,
And finally, the very good image resolution on Kramp Mobile
is very practical.“
Franz Simon, LMT Johann Pichler, (Kirchschlag, Austria)
11
2/12 Focus 11
02/12 Focus
Another function is the demo mode that has been set up on Kramp
Mobile, which specialist dealers can use to let their customers explore
the web shop on site, without any concerns about security. Personal
information stored in the profile, such as net prices, shopping baskets,
favourites etc. can simply be deactivated as necessary for this function.
Generating added value
Further developments to Kramp Mobile are about quality not quantity.
In other words, only functions that truly add real value for specialist
dealers and make their working day easier with the ordering of spare
parts will actually be undertaken. From optimising the shopping basket
via integrating the clever Scan-to-Order barcode ordering system
to electronic data transfer using EDI (Electronic Data Interchange),
there is no shortage of ideas: “Customers will be informed about new
developments with Kramp Mobile as they become available”, says Mario
Babic.
www.kramp.com
12
eveNt
↑ Eddie Perdok, CEO Kramp Group (third from left) visited the international Kramp
trade fair team at FIMA. The international trade fair was an outstanding success.
Great performance in Zaragoza
Successful exhibition: FIMA 2012
FIMA, the Spanish agricultural sector‘s biggest event, took place in Zaragoza from 14th - 18th
February. The 2012 international agricultural machinery trade fair was once again a success, with
a wealth of information thanks to a wide range of new products and recent developments. More
than 1,100 exhibitors demonstrated their products and services during this event.
FIMA is Zaragoza exhibition park’s most visited event and has
international appeal. The main sectors to be represented and
exhibited were: tractors and tilling machines, seeding machines,
planting and fertilisation equipment, phytosanitary protection, forestry
equipment, spare parts, land use and irrigation. Visitors included
farmers, importers and dealers, as well as engineers, researchers and
public sector workers from numerous countries. Overall, more than
200,000 visitors from more than 50 countries came to FIMA this year.
A date not to be missed
Kramp could be found in Hall 3 with an 829 sq. ft.
(77 m²) stand and visitors were able to chat with our
team while sampling Iberian ham or an ice cold beer.
“It was an opportunity for us to present Kramp as
a real expert in the distribution of spare parts to
both the Spanish market and to potential clients,
to give them detailed information about our logistics skills and our huge
range of products. It was important for us to explain to visitors that the
services we offer bring real added value to their organisation”, said
François Richard, Kramp France CEO. ”As Kramp is still relatively new
to the Iberian market, FIMA was a date in the exhibition calendar that we
couldn’t afford to miss. We have had our own sales office in Spain since
2011 and we have a team of highly motivated employees who are very
familiar with the market,” he added.
A successful exhibition
On the stand, visitors were pleasantly surprised by the wide range
of services that Kramp offers. Our team made a point of promoting
our e-business concept and the benefits of our online Kramp store.
In particular, the opportunities offered by Kramp Mobile attracted
considerable interest.
Finally, the exhibition team also presented the ‘shop concept’ offered to
dealers, in the form of a useful customer loyalty scheme at our partner
Same Deutz-Fahr’s (SDF) stand in Hall 7. Visitors were able to receive
detailed information about the concept and its implementation.
“We are very happy with our first time at FIMA 2012. We have had a lot of
very positive exchanges with potential new customers as well as with our
existing customers, suppliers, and the press”, Ricard Escayola, the Head
of Sales for Kramp Spain and Portugal was pleased to report.
Exhibition site, Zaragoza
Location: about two and a half hours' drive to the north-east of
Madrid, almost three hours' drive to the west of Barcelona
Total area of the exhibition park: 430,556 sq. yds. (360,000 m² )
Nine halls: a total of about 107,639 sq. yds. (90,000 m²)
Outdoor area: a total of about 114,815 sq. yds. (96,000 m²)
www.kramp.com
13
2/12 Focus
Techagro 2012
Mapping the trends within
agricultural technology
Visitors to the 12th Techagro at the
end of March were astounded by
the latest trends and technologies
on show from the agricultural and
forestry markets. Held in Brno
in the Czech Republic, this major
trade fair takes place every other
year and coincides with a hunting,
fishing and cattle show.
Techagro is one of Central Europe‘s biggest trade fairs. Its diverse programme
covering contemporary topics within the agricultural industry, is a perfect platform for
companies from all over Europe and beyond to present their products. The organisers
have succeeded in making this trade fair a major event over the years, with the number of
halls constantly increasing and the infrastructure undergoing frequent improvement.
Visitors crowd around the Kramp stand
Following their extremely promising debut two years previously, Kramp were more than
happy with its Techagro appearance this year. “We are delighted that so many customers,
especially from the Czech Republic and Slovakia, visited Kramp‘s welcoming stand“, says
Jana Wagnerová, Kramp Area Sales Manager for the Czech Republic and Slovakia.
Sales teams from the Czech Republic and Slovakia dealt with customer enquiries during
the event. “It was important to us that our customers saw us as both a one-stop supplier
and a service provider that makes spare part deliveries as straightforward as possible. This
we managed to achieve“, explains Jana Wagnerová. The stand presented both new products
and service solutions such as the shop system. The clear focus, however, was on Kramp
Mobile. “During the trade fair, our customers had the opportunity to find out about this
innovative e-business solution, try it out and of course purchase it there and then“, says
Jana Wagnerová.
www.kramp.com
13
02/12 Focus
14
↑ Karel Beel and Isabelle Callens: “Healthy growth can only be achieved upon a solid foundation“
Beel of Wortegem-Petegem, Belgium
Sensible growth
“Be sure to widen your range of
activities and keep people in work
the whole year round, my father
always used to say. This is exactly
what we have done and we are
expanding on this basis. We now
serve agriculture, industry, forest
& grasscare, and have grown from
one to three branches. We take it
step by step and grow wisely. That‘s
good, right?”
Karel Beel, who is now CEO of the
family business from Wortegem-
Petegem in the western foothills
of the Flemish Ardennes, is happy
with the way things are progressing
for Beel.
Karel and his wife Isabelle are the third
generation to run the business and are
developing the company at a healthy
pace in line with developments in the market.
"When my grandfather René Beel founded
the company in 1932, the world of agriculture
was very different to the way it is today", he
says simply. "Nowadays, there are fewer and
fewer farmers, plots are increasing in size and
require different machinery and trade in the
sector is also changing. We also decided to up-
scale to enable us to maintain healthy stock
levels and serve our customers in the best way
possible."
Three branches
Beel currently has three branches. Its headquarters are located in Wortegem-Petegem
and span an area of 27,000 m², 10,000 m² of which is built upon. Here, the company
supplies agricultural machines from core brands Claas and Massey Ferguson, while on
the industrial side, Hitachi is the main brand of earth moving machines. Beel also imports
Giant wheel loaders from the Netherlands. Within the Forest & Grasscare segment, the
main brands are Stiga, Stihl, Honda and Toro.
"In 2011, we took over a former CNH dealer in Handzame and are introducing Claas as the
main brand", explains Karel Beel. "We officially started here on 1 January. We now also
have a branch in Bruges from where we will supply Massey Ferguson as of 1 June. Will we
ever expand to the east? Who knows what will happen in the future, but not for the time
being. First we intend to focus our efforts on these three branches to ensure that we have
a strong foundation."
Personal contact
The 47 employees of Beel know that Karel and Isabelle take a very thorough approach.
The expansion and € 25.5 million turnover did not just happen by themselves. This is why
15
2/12 Focus
cUstomer portrait
Agricultural sector in Belgium
In Belgium, the agricultural sector occupies the
largest area of land, with 1,358,019 hectares
being used as farmland. However, with 81,000
workers, only a small proportion of the workforce
is engaged in agriculture. They are employed by
around 43,000 agricultural companies that make
up Belgium. The number of companies may be
on the decline as is the case in the Netherlands,
however, the survivors are growing in size.
Remarkably, the number of tractors and
agricultural vehicles is increasing. In 2010, the
figure for Belgium was around 178,000, including
almost 11,000 new registrations.
In 2010, Belgium produced 3,066.6 million kilos
of milk. It had 2,593,000 cows,
including 500,000 dairy cattle,
as well as 6,430,000 pigs,
120,000 sheep and 34,375,000
poultry animals. Farms in 2010
produced a total of 3,455,758 tonnes of potatoes,
3,105,190 tonnes of cereals and 8,560,0150
tonnes of fodder crops.
↑ The shop in Wortegem-Petegem stocks an extensive
range of products for Forest & Grasscare maintenance
↑ Agricultural machines are getting bigger and bigger,
which means that plenty of workshop space is required
↑ An extensive warehouse ensures fast service and direct
delivery, thus minimising downtime for Beel‘s customers
For more information, visit: www.firmabeel.be
12 years ago, Karel took on his first representative, which at the time was an unusual step
for this industry. "We now have specific people on the road for each product group, enabling
them to build up personal contacts with clients", explains Karel. "We have also recently
taken on an IT specialist. As we grow, so do our requirements in terms of logistics, and it
is not possible to progress without good automation systems in place."
The IT specialist makes sure that all branches are using the same software and that
everyone is interconnected. All the salespeople have an iPad to enable them to show the
used machines to customers. Managing the data centrally ensures that the products and
all price lists are always up to date.
Karel Beel goes on to say, "We are also seeing the positive effects of increased purchasing.
It is not only importers that like it when you purchase a complete range of machines, it
is also better for customers. We have more stock available, can offer shorter delivery
times and have a strong stock. Combined with the relationship and night service offered
by Kramp and the specialist expertise of all our employees, this is an important element
for a healthy future."
15
02/12 Focus
16
sUpplier portrait
Using their vast
experience Rock Oil
sources only the very
finest raw materials to
produce its products
ensuring quality and
performance are never compromised,
from a basic grease right through to a high
specification race lubricant. An on-site
laboratory and blending plant ensures that
any customer requirement can be met and
satisfied.
This commitment to quality has led to Rock
Oil being awarded the prestigious BS EN
ISO 9001: 2008 Quality Assurance Certificate
and recommendations by many leading
manufacturers such as BMW, Mercedes,
Porsche, Volvo, Iveco, Triumph, Kawasaki and
Suzuki, plus JASO, API, ACEA and NMMA
accreditation.
Though famous for involvement in motor
sport, Rock Oil’s major activities are in
the agricultural, automotive, commercial,
foodsafe, industrial, marine, motorcycle and
leisure markets. World Championship winning
performances in motor sport have led to
Established in 1928, Rock Oil is a family owned and run British manufacturer of high quality lubricants. Operating
from a purpose built site in Warrington in the North West of England, Rock Oil has built up an enviable reputation
as one of the industries leading suppliers of lubricants.
Rock Oil
Commitment to quality
↑ Winning performances in motor sport.
blending and manufacturing lubricants for some of the world’s top motorcycle, car and
engine manufacturers.
Rock Oil is delighted to announce a new working partnership between ourselves and
Kramp UK. Kramp is Europe’s leading supplier of parts in the Agricultural, Industrial and
Forest & Grasscare markets. Having worked together for a number of years, both parties
are pleased to have reached an agreement whereby Kramp UK will be a major supplier of
Rock Oil Horticultural products through the Kramp distribution network.
Kramp’s presence in the market coupled with Rock Oil’s excellent Groundsman range of
horticultural products, should ensure that the partnership goes from strength to strength
and both parties are excited to announce this increased level of co-operation.
Rock Oil produces a large range of lubricants and associated products suitable for today’s
modern agricultural and horticultural markets.
They offer both performance and reliability and products within the range meet
or exceed the latest industry approvals such as John Deere,
Caterpillar and API amongst others.
The range is suitable not only for large
agricultural applications but also smaller
horticultural applications which includes
smaller garden machinery such as
chainsaws and lawnmowers covered by
our Groundsman range of products.
www.rockoil.co.uk
17
2/12 Focus
Leah
Linda
Jolean
kramp faces
17
2/12 Focus
Darren Parnell
Finance Manager
Darren has recently joined the Finance team
here at Kramp UK and has settled in well.
He brings to Kramp a wealth of experience,
having worked for Scottish Newcastle and
also Barclaycard. When asked what attracted
him to Kramp, he said working for a large
global organisation and the opportunity to
develop people. He is looking forward to
making the Accounts team a department to
be proud of.
He has been married for 8 years and has
two young children, Jessica 5 and Reuben
2, but lets not forget Sydney, the dog. He
enjoys playing golf, going to the gym, although his busy
schedule means his visits are becoming rare and also 6 a
side football. In his spare time, which is difficult to imagine,
he is a Governor at his daughters school and Chairman of
the Parish Council.
So what aspirations does Darren have? Well on a personal
level he would like be a good parent, support his local
community in his current projects, travel to Peru, explore
the Galapagos Islands, visit New Zealand and also see the
Northern lights. Wow – better get a move on then Darren!
Leah Tierney
Assistant Accountant
Big kid at heart - is the best way to describe
Leah. She has so much energy and enthusiasm
when you talk to her and a huge smile to
match. Given the option of going to St. Lucia
or Disneyland Florida for her honeymoon -
guess which one she chose? Of course, the
one with Castles, Minnie Mouse ears and
plenty of princesses!
Leah has been with us for over a year now,
having previously worked for T-Mobile. She
enjoys working with her colleagues and with
Darren now heading up the team, she has
settled down and found the direction and
support she wanted.
Family is very important to Leah. She has
a strong relationship with her husband of
3 years, her sister, whom she adores and
a unique bond with her niece who has just
turned 2 and loves Mr Potato Head. Leah does
a lot of travelling round the UK to visit friends
and her desire is to see more of the USA since
she visited Florida. Personally I think she is
really on the look out for Edward Cullen as she
is such a massive Twilight fan.
Linda Smith
Credit Controller
As most of you will know, Linda has worked as
a Credit Controller at Kramp for 7 years now.
So if you have an outstanding invoice to pay,
she will be the one to call you.
Linda loves her holidays and exotic ones at
that! I think this year is Las Vegas, and it won’t
be second class. With her daughters wedding
to plan this year, it’s going to be an expensive
one. Let’s hope she is lucky in Vegas!
Jolean Mason
Credit Controller
Jolean has worked at Kramp UK for nearly
3 years now, and has gained valuable
experience in a wide range of roles, from
Warehouse through to her present role in
Accounts, where she has been since August
2010. Whilst she faces many daily challenges
at work, she is about to encounter the biggest
of them all in June, when she and her husband
Scott will be new parents for the first time.
Congratulations, Jolean – we wish you all the
best, you will be a great mum!
great team
18
Bangalore
New Delhi
eNgagemeNt
Diamond Promotion supports Jianderfonds
Helping the poorest people
in the world
The feedback from this charitable
initiative has been positive and has
exceeded all expectations. Kramp is
pleased to announce that a grand total of 5,340
Euro was donated to Jianderfonds. This money
will be used to help finance an important social
project in India. “I am delighted with the terrific
support and would like to take this opportunity
to thank everyone who contributed so that we
Last year, Kramp celebrated its 60th anniversary and to mark this occasion, it ran a Diamond promotion,
encouraging customers to order spare parts at attractive prices. In doing so, customers would also be contributing
to a good cause as 6% of the total revenue earned through this promotion was given to Jianderfonds, an organisation
that helps support social and humanitarian projects in India and Sri Lanka.
Further information: www.jianderfonds.nl
18
were able to once again provide a little more
help to some of the poorest people in the world “,
said Hans Scholten, CFO of the Kramp Group.
Carmel Ghar helps teenage girls
“Working closely with the Jianderfonds, helpers
in India have recently set up an initiative called
‘Carmel Ghar’, which will give 18 girls aged
between 13 and
16 the chance
of a better
future”, says
Hans Scholten.
Planet Hope, an institution also supported by
Jianderfonds, has been located on the northern
edge of the southern Indian metropolis of
Bangalore for several years now, where the
prosperous live side by side with severe poverty.
The institution deals with children who come
from the nearby stone quarries in the city,
where even the youngest live in conditions that
are extremely harmful to their health. Planet
Hope gives the children hope again. They are
given a home and can go to school where they
are taught a range of subjects, such as English.
However, Planet Hope is only for children
aged up to around 13 — and this is where the
“Carmel Ghar” project comes in.
Since June 2011, this institution has not
simply given girls a secure home. It has also
given them the opportunity to improve their
education in many different directions. The
girls learn
English, how
to operate a
computer and
how to cook
healthy meals.
They are also given regular information on
important topics such as hygiene and health.
Nurses provide the teenagers with everything
that they need such as food, drink, pocket
money and attention. “Carmel Ghar supports
the girls as they become adults. A well
grounded education also helps them to develop
their lives. The money raised by the Diamond
Promotion is being put to good use here”,
explains Hans Scholten.
Having the chance
of a better life.
→ Jianderfonds has been
committed to helping
people in India and Sri
Lanka for many years
now. More than 30 relief
projects have been set up
to date.
19
2/12 Focus
Discover more
Kramp Academy is
coming to the UK
Kramp Academy offers training in areas that
may be difficult to find elsewhere, such as PTO
maintenance and air conditioning servicing.
Designed to be informative and educational,
Kramp Academy has seminars to suit any level
of knowledge, from a one-day introduction to a
four day course mixing theoretical study with
‘hands-on’ experience.
Kramp Academy offers dealers the ability to
learn more about the products they use, and
the practical benefits for their customers. By
using Kramp Academy, Dutch and German
agricultural dealerships have found that
they gain economic competitiveness by
understanding how technical products work
and they are able to keep pace with new
developments. Kramp Academy is also a
superb tool for training new colleagues to a
high standard quickly and affordably.
As a sneak preview of what Kramp Academy
can offer, Kramp UK held two one-day courses
during April. An Introduction to Hydraulics
(12th April) covered the basics of working with
hydraulic systems, including how to avoid
oil contamination and how to read hydraulic
circuitry.
An Introduction to PTO (4th April) was also
a one-day course covering PTO recognition
and maintenance. Power Take Off may seem
a simple subject, but correctly identifying
PTO parts and how to maintain systems is a
deceptively in-depth and tricky subject.
Feedback from the courses showed that
attendees gained a greater awareness
of hydraulic systems and PTO shafts and
components. The full portfolio of subjects
covered by Kramp Academy will be announced
in July and the program will begin in October
2012.
An Introduction
to Hydraulics
Covering:
- A basic introduction to hydraulics
- How to recognise hydraulic symbols
- How to read machine circuitry
- How to avoid oil contamination when
servicing hydraulic parts.
- Health and Safety with hydraulics
- Certificate issued by NFPC
academy
An Introduction
to PTO Shafts
and Components
Covering:
- A brief history of PTO shafts
- Why PTO shafts are used
- Standard Connection Splines
- PTO shaft types
- Components that make up PTO shafts
(Cross journals, Connecting Yokes,
Tube Yokes, Profile Tube & Guards)
- HP ratings explained
- How to identify PTO shaft manufacturer &
series
- PTO protection
Well established in both Holland and Germany, the agricultural training program Kramp Academy is launching in
the UK during 2012.
www.kramp.com
19
2/12 Focus
20
WWW.KRAMP.COM
300,000 PARTS,
ANY TIME, ANY PLACE
Weighing in at a mere 600 grams, it‘s the latest thing — Kramp Mobile has made it easier than ever
to order replacement parts. Switch on, log in and then simply search, select and order. You can
access the entire Kramp range with up-to-date information on offers, prices and availability.
KRAMP. IT’S THAT EASY.
12_K_Anz_Mobile_Focus_100x450_GB_RZ.indd 1 04.04.12 13:11
The 6th of February 2012 marked the Queen’s 60th anniversary of her
accession to the Throne in 1952. Although upon her father’s death she
became Queen immediately, it was another year before her Coronation took
place at Westminster Abbey in June 1953.
To commemorate this historic occasion, celebrations have been arranged
over the Bank Holiday weekend in June 2012 and will take place throughout
the UK and the Commonwealth. It is also anticipated that hundreds of street
parties (a long held British tradition) will also take place that weekend.
Saturday 2nd June – The Queen will be attending the Epsom Derby
Sunday 3rd June – The Big Jubilee Lunch – share fun with friends and
neighbours. In addition up to 1,000 boats from across
the UK and Commonwealth will sail up and down the
Thames
Monday 4th June – A BBC concert will be held at Buckingham Palace
Tuesday 5th June – A Thanksgiving Service and Carriage Procession from
St Paul’s Cathedral
Source: http://www.2012queensdiamondjubilee.com
The Queen’s
Diamond Jubilee
2nd – 5th June 2012
21
2/12 Focus 21
03/11 Focus
WWW.KRAMP.COM
300,000 PARTS,
ANY TIME, ANY PLACE
Weighing in at a mere 600 grams, it‘s the latest thing — Kramp Mobile has made it easier than ever
to order replacement parts. Switch on, log in and then simply search, select and order. You can
access the entire Kramp range with up-to-date information on offers, prices and availability.
KRAMP. IT’S THAT EASY.
12_K_Anz_Mobile_Focus_100x450_GB_RZ.indd 1 04.04.12 13:11
Euro 2012 is held in
Poland and Ukraine
The 2012 UEFA European Football Championship
kicks off on the 8th June and will be hosted by
Poland and Ukraine.
The Royal Bath and West Show
The 2012 Royal Bath and West Show takes place near
Shepton Mallet in Somerset from Wednesday 30th
May - Saturday 2nd June between 9am and 6pm.
Tickets are available in advance. This is considered
to be one of the biggest events in the rural calendar.
For more information visit www.bathandwest.com
Olympics 2012
This year, Great Britain will be
hosting the 2012 Olympic Games,
between 27th July and the 12th
August and events will be held
at various venues up and down
the country.
Follow EURO 2012 using the UEFA.com mobile app on your
Kramp Mobile. This official UEFA app allows you to access all
the results, news and developments relating to European foot-
ball and all in the palm of your hand.
The advantages at a glance:
n Live results
n Receive alerts, for example when your team scores
or for news about your favourite team
n View video highlights of matches, previews and interviews
n Read the latest news
n Keep track of when the teams are playing using the match
schedule
UEFA.com mobile is suitable for iPad, iPhone and Android users.
Find the app by searching for UEFA at the App store or Play store.
App tip
Free UEFA football app
SUFFOLK AGRI CENTRE
Suffolk Agri Centre (SDF dealers based in mid
Suffolk) will be celebrating 25 years of trading in
2012. Congratulations – here’s to the next 25!
22
mosaic
27th July – 12th August 2012
The Olympic Games –
London, GREAT BRITAIN
2012 will see London hosting the Olympic Games. Venues around the
country have been selected to host events during these busy two weeks.
This will not be the first time the Olympics has been held in the UK -
London first played host to the games in the early 1900s.
The 1908 games were
originally to be held in Rome,
but awarded to London when
Mount Vesuvius erupted in
1906. Events such as Motor
Boating and Tug-of-War
were featured then, but have
long since gone. It was in
this year that Great Britain
topped the medal table
with a total of 145 medals,
followed by the USA with 47
and then Sweden with 25.
This was also the year the
Marathon was fixed at 26.2
miles, the distance from
Windsor Castle to the Royal
Box in the Olympic Stadium.
The Olympics in 1948 saw
London step once again
into the frame at the last
minute following World War II. New for this year was the introduction
of Starting Blocks for sprint races. 1948 also saw the use of the first
covered Olympic pool, The Empire Pool - even though it was subsequently
found to be too long and had to be shortened. This was the first time the
competition was shown on home televisions.
Opening Ceremonies
For London, the 27th July will mark the start of the 2012 Olympic Games.
This is the time for the UK to show off its culture to the rest of the world
in true style. Each Opening Ceremony has to feature certain elements
including - Receiving the Head of State of the Host Country, Parade of
Athletes, Playing the Olympic Anthem, Raising the Olympic Flag and the
Torch & Lighting of the Cauldron.
Closing Ceremonies
The finale, held on the 12th August, will mark the end of the Olympics in
London and will feature the traditional handover to the next Host City,
Rio de Janeiro in Brazil. Again the Closing Ceremony has to include
certain traditions, such as the March of the Athletes, Hoisting the Flags,
Speeches and Extinguishing of the Olympic Flame.
Source www.london2012.com - Please visit for further information on the Olympic Games 2012
Olympics - Countdown
5th May – 2,012 hours to go to the Olympics
10th May – Olympic Flame lit in Athens
18th May – Olympic Flame arrives in UK
19th May – Olympic Torch Relay starts at Land’s End
30th May – Diamond Jubilee
7th June – 50 days to go to the Olympic Games
21st June – Start of London 2012 Festival
20th July – Olympic Flame arrives in London (evening)
27th July – Olympic Games Opening Ceremony
12th August – Olympic Games Closing Ceremony
29th August – Paralympic Games Opening Ceremony
9th September – Paralympic Games Closing Ceremony
1 2
3
4 5 6
7 8 9
10
11
12
13
14 15
16
17
www.CrosswordWeaver.com
ACROSS
4 Kramp ______, the new applcation
with online catalogues (6)
5 Iskra's new name (7)
7 and 16 across and 2 down EDI
(10,4,11)
11 Belgium produced 3,455,758 of
_______ in 2010 (8)
14 and 1 down 60 year celebration
(7,7)
15 and 9 down Techagro was held
here (5,8)
16 See 7 across
17 Great Britain is hosting this
infamous event in 2012 (8)
DOWN
1 see 14 across
2 See 7 across
3 Kramp supports this humanitarian
project (12)
6 Training established in Holland and
Germany (7)
8 The Wile 78 (7)
9 see 15 across
10 They manufacture lubricants (7)
12 Spanish exhibition (4)
13 Alko headquarters are based in this
country (7)
23
2/12 Focus
www.kramp.com
QUiz
Editorial Address:
Stratton Business Park
London Road
Biggleswade
Bedfordshire
SG18 8QB
Editing and Graphics:
Marketing Kramp
E-mail: focus.uk@kramp.com
www.kramp.com
Photos: Aboutpixel.de (2), AGENTURA FOTO K (3),
AL-KO (2), Beel (4), FIMA Agricola (1), fzm (5), Kramp
(23), Letrica (1), Pixelio (1), Rock Oil (4), Shutterstock.
com (15), Carlos Neto-Shutterstock.com (1), Drimi-
Shutterstock.com (1), Neale Cousland-Shutterstock.com
(1), Stanislaw Tokarski-Shutterstock.com (1), Techagro
(1)
Crossword time
colophoN
Closing date is 30th June 2012. No purchase required. The
winner will be drawn from the correct entries at random. The
editor’s decision is final – no correspondence will be entered
into or phone call taken. No cash alternative is offered. Kramp
reserves the right to substitute this prize for an alternative
prize if necessary. The winner’s company name will be
published in the next edition of Focus. The competition is open
to Kramp customers only.
Competition winner from FOCUS 1/12 who
win a Scalextric Bundle is:
Douglas Branigan
Carrs Billington
Annan
Dumfries & Galloway
Congratulations
Take this opportunity to enter
the Crossword competition and
you could win one of 2 pairs of
hospitality tickets to the British Super Bikes 2012, at
either Brands Hatch or Silverstone, courtesy of Rock
Oil. All you need to do is complete the crossword and
fax it back to us on 01767 602620 – don’t delay.
1 2
3
4 5 6
7 8 9
10
11
12
13
14 15
16
17
www.CrosswordWeaver.com
ACROSS
4 Kramp ______, the new applcation
with online catalogues (6)
5 Iskra's new name (7)
7 and 16 across and 2 down EDI
(10,4,11)
11 Belgium produced 3,455,758 of
_______ in 2010 (8)
14 and 1 down 60 year celebration
(7,7)
15 and 9 down Techagro was held
here (5,8)
16 See 7 across
17 Great Britain is hosting this
infamous event in 2012 (8)
DOWN
1 see 14 across
2 See 7 across
3 Kramp supports this humanitarian
project (12)
6 Training established in Holland and
Germany (7)
8 The Wile 78 (7)
9 see 15 across
10 They manufacture lubricants (7)
12 Spanish exhibition (4)
13 Alko headquarters are based in this
country (7)
DOWN
1 see 14 across
2 see 7 across
3 Kramp supports this humanitarian
project (12)
6 Training established in Holland and
Germany (7)
8 The Wile 78 (7)
9 see 15 across
10 They manufacture lubricants (7)
12 Spanish exhibition (4)
13 Alko headquarters
ACROSS
4 Kramp ______, the new applcation
with online catalogues (6)
5 Iskra's new name (7)
7 and 16 across and 2 down EDI
(10,4,11)
11 Belgium produced 3,455,758 of
_______ in 2010 (8)
14 and 1 down 60 year celebration (7,7)
15 and 9 down Techagro was held
here (5,8)
16 see 7 across
17 Great Britain is hosting this
famous event in 2012 (8)
24
www.kramp.com
25
2/12 Focus

Navigation menu