GFI Startup Manual
User Manual:
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Page Count: 98
- PLAN YOUR COMPANY
- CREATE YOUR COMPANY
- FUND YOUR
COMPANY
- XIV. Accelerators
- XV. Types of Funding
- XVI. Venture Capital (VC) Fundraising
- Understand Your Legal Needs and Obligations
- Securities Laws
- Decide How Much Money to Raise
- Create a Pitch Deck
- Identify Potential Investors
- Get Introductions and Pitch to Investors
- Term Sheets
- Financial Terms
- Control Terms
- Managing Your Board of Directors
- Capitalization Tables
- Liquidation Analysis
- Due Diligence
- Closing the Deal
- CREATE YOUR PRODUCT
- SELL YOUR
PRODUCT
- XXVI. Developing Your Marketing Plan
- Step 1: Set Your Marketing Goals and Objectives
- Step 2: Conduct a Situation Analysis
- Step 3: Define Your Competitive Positioning and Brand Strategy
- Competitive Positioning and Segmentation
- Targeting
- Positioning
- Brand Strategy
- Naming
- Logo Design
- Brand Architecture
- Step 4: Develop Your Marketing Mix
- Step 5: Build Your Marketing Plan
- XXVII. Marketing Mix
- Product
- Price
- Place
- Channel Strategy
- Distribution
- Distributors
- Redistributors
- International Distribution
- Promotion
- Advertising
- Traditional Advertising
- Digital Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Email Marketing
- Content Marketing
- Social Media
- Website
- Public Relations (PR)
- PR Monitoring
- Media Relations
- Corporate Social Responsibility (CSR)
- Public Affairs
- Crisis Management
- Employee Relations
- Sales Promotion
- Sell Sheet
- Catalog/Brand Book
- Point of Purchase (POP)
- Product Sampling
- Sampling to Consumers
- Sampling to Wholesale Customers and Investors
- Trade Shows
- Direct Marketing
- Personal Selling
- Selling to Retail
- Selling to Foodservice
- Selling via eCommerce
- Amazon
- Selling to Distributors
- Brokers
- Where to Get Help
- XXVI. Developing Your Marketing Plan