Kicking Corporate Booty Manual Feb 2012
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DRAFT
KICKING CORPORATE BOOTY
A Tool Kit
for the People!
Kicking Corporate Booty! www.organizingforpower.org Page 2
TABLE OF CONTENTS
DRAFT - Kicking Corporate Booty ..............................................................................................................................
The Art of Escalation and Political Crisis .............................................................................................................. 5
Target Early, Deep and Broad: ............................................................................................................................ 5
Research ........................................................................................................................................................ 5
Data List Management ................................................................................................................................... 7
Mapping ......................................................................................................................................................... 8
Messaging and Materials ...................................................................................................................................10
Inventory of Materials ...................................................................................................................................10
Coordinating Our Work .....................................................................................................................................11
Building Consensus:.......................................................................................................................................11
Possible Coordination Structures ...................................................................................................................11
Possible Actions Structures............................................................................................................................12
Non Violent Direct Action ..................................................................................................................................12
Non Violent Agreements ...............................................................................................................................12
Daily Action Grid: ..........................................................................................................................................13
Maps: ............................................................................................................................................................16
Direct Actions ................................................................................................................................................16
Delegations ...................................................................................................................................................18
Mobile Tactics ...............................................................................................................................................20
Flying Squad or Team Action Staffing Chart ...................................................................................................21
Mass Actions: ................................................................................................................................................22
Civil Disobedience: ........................................................................................................................................22
Art and Culture ..................................................................................................................................................22
To Begin ........................................................................................................................................................22
Basic Art Supplies List ....................................................................................................................................22
Making Our Own Music .................................................................................................................................23
Peoples Media: ..................................................................................................................................................23
Publicity posters ....................................................................................................................................23
Issue Posters ..........................................................................................................................................23
Stickers ..................................................................................................................................................24
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Human Billboard ....................................................................................................................................24
Bridge Banner ........................................................................................................................................24
Mobilization ......................................................................................................................................................25
Participating Orgs ..........................................................................................................................................25
Electronic Mobilization ..................................................................................................................................25
Public Outreach .............................................................................................................................................25
Recruitment! .....................................................................................................................................................26
Leadership Training and Development:..............................................................................................................26
Admin ...............................................................................................................................................................27
Logistics ............................................................................................................................................................28
Sample Budget ..................................................................................................................................................29
APPENDIX - SAMPLES FROM NY ............................................................................................................................30
FRAMEWORK DOCUMENT .................................................................................................................................30
PUBLIC EVENT DESCRIPTIONS – for fliers, emails and web .................................................................................32
EMAIL UPDATE ..................................................................................................................................................33
SAMPLE UPDATE ...............................................................................................................................................35
SCHEDULE OF MEETINGS ...................................................................................................................................37
ROLES AND RESPONSIBILITIES FOR THE WEEK OF MAY 12 .................................................................................38
RECRUITMENT ...................................................................................................................................................40
WHAT IS HAPPENING: ...................................................................................................................................40
WHAT ARE WE ASKING: .................................................................................................................................40
ROLES NEEDED ..............................................................................................................................................40
WHAT YOU NEED TO DO: ..............................................................................................................................41
SAMPLE RECRUITMENT RAP ..........................................................................................................................41
DAY OF MATERIALS DISTRIBUTION CHART .........................................................................................................42
MAY 12 CHANT SHEETS .....................................................................................................................................43
SAMPLE STICKERS AND POSTERS .......................................................................................................................45
Kicking Corporate Booty! www.organizingforpower.org Page 4
Introduction
During the late 1980’s in Washington DC Justice for Janitors tried to organize the janitors into a union with little
success. The campaign was using a variety of strategies including direct action, corporate campaign, litigation,
legislation and media. In 1994 a made a decision to escalate their campaign through a week of actions in starting
in December.
Over 300 janitors and allies were mobilized on a daily basis to engage in creative disruptive actions for the power
holders in the industry and their political allies. We occupied the streets, took over building and blocked the 14th
Street Bridge. Social disruption ensued, with a call to the general public to fight for fairness. In March and
September of 1995 we held two other weeks of actions. Within the year over 90% of the janitors were
successfully unionized winning significant gains for the workers.
Over the years I have used this strategy of escalation again and again with janitors, auto workers, nursing home
workers, warehouse worker, hotel and laundry workers, security officers as well as in the struggles for global and
domestic economic, environmental, climate and racial justice. In every instance the industries/institutions were
ruffled, people were empowered, new leaders developed and victories won.
Kicking Corporate Booty!
This document lays out a model for a week of action and beyond. It includes the thinking, components and tools
to turn up the heat. The material presented here is based on the week of actions in NY leading up to May 12 but
grows out of almost 20 years of experience of doing similar initiatives. The exact model is not as important is
understanding the principles and chemistry behind it. Organizing our actions based on this model helps us
develop our capacity and leadership while kicky corporate booty and winning victories and transform our world!
We aim to harness all the resources/talent we already have in our movement and train new organizers and
leaders in the process.
A COUPLE OF PRINCIPLES
Permeate the Collective Consciousness –there is a conflict going on, the people responsible and the issues
involved. Do this with lots of outreach, creative visibility using the People’s Media!
Build it up: Multi-day actions let them know we are coming. Too often our actions are over before anybody even
notices them. A drumbeat that we are coming and a plan of escalation multiplies the affect of any action. We
want to create tension and anxiety ahead of time (but also leave room for a few surprises). So that can mean
starting some public actions the a week before.
Mix it up: We want to keep our activities dynamic and creative and focus on a range of tactics. If our events are
predictable, they can become boring to media/the public and background noise to our adversaries. We need to
keep things hopping so they are not sure what will happen next.
Or, as Saul Alinsky put it:
A good tactic is one your people enjoy.
A tactic that drags on too long becomes a drag.
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Keep the pressure on, with different tactics and actions, and utilize all events of the period for your
purpose.
The threat is usually more terrifying than the thing itself.
The power of the action is in the reaction!
Escalate and Compress: We want to start softer and easier and increase our levels of disruption. Overtime you
will find that they shut themselves down with security or police support. You may find they get frustrated and
overreact. This is what is needed sometimes to expose what they really care about.
THE ART OF ESCALATION AND POLITICAL CRISIS
Creating a crisis must be understood as one of the goals of this model. We want to disrupt normal everyday life of
the ruling elite and the public through creative targeted engagement.
We want to amplify the ongoing work and campaigns in our community and situate our events in the larger
political moment. We want to lead with a solutions driven initiative that can take the form of a public document
or report to use during the mobilization, for the media and organizing beyond.
We want to escalate in our activities and intensity before, during and after the week. We do this by gathering all
the information/ pieces (research) we can find. We map what we can, identify key geographic zones, prioritize
targets and events, create or add what we want and then put it all in calendar. Which will be public and which
not? Then develop a plan for each activity and allocate the appropriate resources. It is great to have at least one
public action a day to build momentum with allies who are unable to plug into the Day Brigades.
It is good to start out the week itself with “introductory” activities that allow us to engage the public and our
opponents in as many places as possible – like leafleting followed by delegations to offices. This can escalate to
picket lines, lobby actions, office occupations, street actions all building hype and tension for a culminating event
on Thursday since Friday is a bad day to go to jail.
For the Culminating Action it is important to develop a scenario description and framework that makes it easy to
understand. You want clear goals, time frame, basic plan and maps. (SEE SAMPLE in APPENDEX) It is great to have
another action planned that you can announce on the big day to build to what is next.
TARGET EARLY, DEEP AND BROAD:
The purpose of good targeting and mapping ideally allows you to concentrate your resources in specific
geographic areas that are relevant to the ruling elite and at events or conferences that they care about – whether
it be company, political, cultural, social etc... Build a list of “opportunities for engagement”. This could be
companies, people, places, events etc. An extensive database of names, addresses, emails, faxes and phone
numbers allows you to wage an air war during the week with phone banks, email blasts etc. This targeting can
also good to be clear who you think can intervene to settle disputes.
RESEARCH
Research on concrete actions your city can do to generate revenue
Primary Targets look for lawsuits, press reports, industry problems, company problems or events
Google “upcoming (finance, bank, housing, etc, conferences in (city)” try different works, scan those sites
for other links and calendars.
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Corporate targets – primary and more…. build lists of exec. management, board members, regional
offices, staff, subsidiaries, clients etc. Often need to find the “corporate information” section of public
website. Google company and events etc.
IF you can’t find an email, go to press page on website and learn their pattern ie… bgates@microsoft.com
or is it BillGates@ or is it gatesb@. Once you know the pattern it usually applies to the rest of the
names.
Industry Associations – national and local, local good for events, Banks - Google your state’s bankers
association, then look at their website for upcoming events
Law Firms and Lobbyists – Google (xxx issue or industry lobbyists)
Political Leaders – schedules, hearings, meeting etc, donors, affiliations
The Federal Reserve is divided into 12 branches which are further divided into districts – go to their
websites for local industry events
Geography – where are their natural concentrations of corporation or financiers.
accessibility etc Can zones be defined
Events – company, political, cultural,
Tools: Google search, Google maps, Google docs/excel/databases (full size, print screen)
Look for gatherings to attend – industry events, events sponsored by target,
http://organizingforpower.wordpress.com/strategy/corporate-research/
Some Online Research Tools
Little Sis - is a free database of who-knows-who at the heights of business and government.
* opposite of Big Brother
Google searches: Bank, Company, Industry, financial services: events, calendars, corporate information,
values/principles, community relations, legal problems, etc
Lexis-Nexis: legal database, must have subscription or connections to law students, legal allies etc
Research for Radicals a how-to guide for activists of all kinds…
TheyRule.net map out relationships between the U.S. ruling class and top companies (current as of 2004,
but much of it is still good)
DataCenter Research tools designed to help organizers and activists think strategically about the role of
information in developing actions and campaigns and to provide a practical guide for doing effective
campaign research
CorpWatch: Hands-On Corporate Research Guide this interactive guide will take you step by step through
researching corporations on the internet
Corporate Research Project a non-profit center that assists community, environmental and labor
organizations in researching and analyzing companies and industries.
Guide to Researching Your Campus a 20 page pdf guide to researching your school’s corporate and
military connections
Brief Guide to Researching Your Campus a much shorter guide with different tools for campus research
Researching Your Politicians: Campaign Contributions and Voting Records
Kicking Corporate Booty! www.organizingforpower.org Page 7
Name Role Company Title Work Address 1
Work
Address
2
City
Stat
e
zip code phone
Sternberg,
Seymour
External
New York Life Investment Management,
LLC
Manager
51 Madison
Avenue
New York NY 10010
212-576-7000
Sternberg,
Seymour
CIT Group Inc.
Board member
505 Fifth Avenue
New York NY 10017
212-771-0505
Sternberg,
Seymour
MacKay Shields LLC
Board member
9 West 57th
Street 33rd Floor
Suite 3410
New York NY 10019
212-303-6360
Sternberg,
Seymour
The Partnership for New York City, Inc.,
Board member
One Battery Park
Plaza 5th Floor
New York NY 10004
212-493-7400
Sternberg,
Seymour
U.S. Chamber of Commerce
Board member
1615 H Street,
NW
Washingtn DC 20062
202-659-6000
Sternberg,
Seymour
Northeastern University
Board Chair
Office of the
Presideht
716
Columbu
s Place,
Suite 620
Boston MA
02115 617-373-2101
Sternberg,
Seymour
CUNY Business Leadership Council
Board Chair
Sternberg,
Seymour
New York Presbyterian Hospital
Board member
622 W 168th st New York NY 10032
212-305-9196
(community
affairs)
SAMPLE: NY ACTION TARGETS
Banks/Finance
*JP Morgan Chase
* Bank of America
* Wells Fargo
* Goldman Sachs
Citibank
Morgan Stanley
AIG
BNY Mellon
Merrill Lynch
Deutsche Bank
American Express
Standard and Poors
Hedge Funds
Paulson & Co. (590 madison)
Black Rock (40 e 52)
JPM has the number two hedge
fund w 45B in assets?
NY Players
Committee to Save NY
Partnership for NY City
REBNY
Manhattan Institute
Empire State Develop Corp
Downtown Association –
New York Hedge Fund Roundtable
Billionaire/Millionaire Players
Koch Brothers
Bloomberg
Government
Mayor Bloomberg
City Council
Office of Budget and Management
Dept of Finance
Human Resource Administration
DATA LIST MANAGEMENT
Keeping track of data can make all the difference in your targeting, mapping and actions. If you set up a good
database or spread sheet that includes fields for street number and address it is easy to map that, buy uploading
to Google maps or another mapping program. Good to split first and last name as well as street number from
street name field. Databases are easier than spreadsheets but both can work. In this day and age having this all
as Google document that others can add to is likely the way to go.
Corporate Name
Address – for HQ, Regional or other local offices, branches
Phone, Email, Fax
Website
Board Members: name, title, address – home and work, phone, email, fax, other affiliations.
Executive Management - name, address – home and work, phone, email, fax, other affiliations.
Staff Lists – phones, emails
Other Affiliates etc
Press Contacts
For example we research board members of Company X. These were all the other Boards they served on. For this
particular gentleman we were able to go to 5 places in one morning that he was affiliated with.
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MAPPING
Look around online for maps. It is amazing what you can find sometime. There are different kinds of maps
needed. Maps for banner drops, maps for flying squads, maps for delegations etc. IF you have a good database
it is easy now to upload and have things mapped for you. While it is not illustrated in the examples below you can
now number the icons to match your spreadsheet so it is easier to know which site is which target. I have also
learned that one way to work with Google maps is to get the section I want on full screen view and then to hit
print screen. You can then paste it into a word document and use the picture tool to crop down to what is
actually needed and then resize.
Wall Street Zone.
Wall Street Parks
See what is on line – for example found this through googling
– all the parks in the Wall Street area. Each one had an
accompanying description. Also by looking at this you can
figure out zones of concentraition
Company/Group
address
type
HQ?
PNYC?
Goldman Sachs
200 West Street and 85 Broad
St
$
no
yes
Partnership for NYC
One Battery Park Plaza 5th
floor
other
yes
duh
Morgan Stanley Smith
Barney
One New York Plaza, #36
$
no
yes
BNY Mellon
1 Wall Street
$
yes
yes
Brown Brothers Harriman
140 Broadway
$
yes
no
Museum of American
Finance
48 Wall St
other
yes
no
AIG
175 Water
$
no
no
AIG
70 Pine
$
no
no
AIG
99 John
$
no
no
AIG
29 Broadway
$
no
no
Fed
33 Liberty Street
$/gov't
no
yes
New York Stock Exchange
11 Wall St, 18 Broad St
$
yes
yes
American Express
200 Vesey St
$
yes
yes
B of A/Merrill Lynch
225 Liberty Street
$
no
yes
NASDAQ
1 Liberty Plz # 4900
$
yes
yes
Deutsche Bank
60 Wall St
$
no
yes
Hermes of Paris
15 Broad Street
retail
no
no
Tiffany's
37 Wall Street
retail
no
yes
BMW
67 Wall St
retail
no
no
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Midtown Zone
Once mapped, the zones of concentration become clear. For this zone Park Ave and 6th Ave were target rich
environments so we concentrated our actions in those strips.
Midtown
Company/Group
address
type
HQ?
PNYC?
Allen Partners, LLC
360 Lexington Ave
$
yes
yes
Apax Partners
601 Lexington Ave
pe
no
yes
Apollo Management
9 West 57th St, 43rd Floor
pe
yes
yes
Bank of America
115 W 42nd St
$
no
yes
Barclays
200 Park Ave
$
no
yes
Barclays
745 7th Ave
$
no
yes
Blackrock
55 East 52nd St
$
yes
yes
Blackstone Group
345 Park Avenue
pe
yes
yes
Boston Properties
599 Lexington Ave
REIT
no
yes
Odyssey Investment Partners
280 Park Ave # 3802W
pe
yes
yes
Welsh, Carson, Anderson & Stowe
320 Park Ave #2500
pe
yes
yes
JPMorgan Chase & Co
270 Park Ave
$
yes
yes
Morgan Stanley
1585 Broadway
$
yes
yes
Lazard
30 Rockefeller Plaza
$
yes
yes
Warburg Pincus LLC
450 Lexington Ave
pe
yes
yes
KKR
9 West 57th Street
pe
yes
yes
Eton Park Capital Management
399 Park Ave # 10
hedge
yes
yes
News Corporation
1211 Ave of Americas
media
yes
yes
Citigroup HQ
399 Park Avenue
$
yes
yes
Paulson & Co
1251 Ave of the Americas
hedge
yes
yes
RRE Ventures
130 East 59th St # 17
pe
yes
yes
WL Ross & Co. LLC
1166 Ave of the Americas
$
yes
yes
Credit Suisse
11 Madison Ave
$
no
yes
Loews Corporation
667 Madison Avenue
holding co
yes
yes
UBS Americas
1285 Ave of the Americas
$
no
yes
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MESSAGING AND MATERIALS
Many Movements – One Message! We need to lead with a strong solutions based narrative that is focused on the
Revenue Crisis and making the rich pay! Having an analysis and concrete solutions that are inclusive of of a
variety of community concerns makes it easier for them to participate. Banks and the finance industry touches so
many parts of our lives – from our homes to education to loans to debt to our water, food stamps and jobs. We
may have different points of entry or strategies but we have a common opponent and a real need for change.
In addition to clear messaging you need to develop a variety of materials and tools to carry out the actions. Check
out printing options for placards, posters and stickers in your community. Are there political print shops or union
print shops. Or do you need to make your stuff on printers at home? Are their groups with copy machines at
school or work! Allow time for translation to whatever languages are needed in your community.
Here are some samples from May 12th: http://www.onmay12.org/downloads/flyers/
INVENTORY OF MATERIALS
PROMOTIONAL
Public Flier (in multiple languages)
HTML Email Blast
Poster promoting May 12 – we had a variety by different artists
Stickers - May 12 – Make Banks Pay!
ADs for Community Newspaper/ City Paper
Calendar Listings
Website copy – with sign up, donate, etc
FOR PRESS/POLITICIANS
Fact based report Bank Report
Demand Summary Document
Roadmap for a Just NY -
FOR WEEK OF ACTION
Info Flier on Message and May 12 + action step
DEMANDS Pledge to Build a Fair Economy tool
Delegation letters
Possible Petition??? – could build list, turn in etc?
Placards
CULMINATING ACTION
TEACH-IN GUIDE – includes info on targets
Public Flier
Placards
Flags
Banners – one for each march, some for wall street
Sticker for the Day
Other Props etc
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COORDINATING OUR WORK
Each area will have it’s own history, culture, relationships and set of experiences that will determine a lot about
how you may choose to organize or coalesce. Whatever model is used it is important to know how/who will make
decisions and how work will be coordinated and shared? Some ideas of structures that might support your
organizing are listed below.
For the actions we will use a variety of teams and roles to help in the leadership development and allows for
maximum impact. That is why working groups and a using a variety of action models including delegations, flying
squads and affinity groups are used.
Staffing charts can be used to flesh out the teams. Generally I advocate for a mix of people from different groups
working together as opposed to each group doing their own actions or days. This helps build relationships and
ensures committed troops for a clear action plan. The power of people working together from different groups
can be incredible.
BUILDING CONSENSUS:
Inclusivity – allow as many stakeholders at the table as possible who are excited about the vision.
Have clear presentations, maps etc to make sure we are all carrying the same vision.
Participatory Structures for work
Building support for the proposal with clear information, incorporate possible ideas and make sure
there are no major objections with the plan….
For more resources on consensus: http://organizingforpower.wordpress.com/organizing/organizing-
resources/
POSSIBLE COORDINATION STRUCTURES
Hub/Exec/Tactical: Coordinates and facilitates the project overall. Key Decision-
makers/Implementers
Coordinating Group: made up of organizational reps and bottom liners each working groups
Working Groups: need to have clear people to anchor or bottom line each one. This could be a skilled
volunteer or staff or contract labor….
o Actions
o Admin
o Art\Culture
o Communications
o Finance and Fundraising
o Logistics
o Media
o Medical
o Legal/Jail Support
o Social Media
Public Assemblies: These can be held in the 2-3 three work build. Public Outreach meetings where
people and new groups can get oriented to the plan, learn about the structure and how to plug in,
pick up fliers and sign up for outreach, etc.
Volunteer Meetings: To plug more people into outreach, art and action roles.
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POSSIBLE ACTIONS STRUCTURES
Affinity Groups: for those people who know that they are planning to take action that may put them
at risk of arrest. Their action may be small or it might be part of a mass groups all doing the same
thing. Forming affinity groups facilitates both legal, jail and post action support. AG’s might lead
delegations, do banner drops or postering, they might do art making and puppets!
Spokes Council are the place that affinity groups can coordinate their actions and people can get
updated on the plan
Delegations - lead by affinity groups or leadership team
Flying Squads – are used for mobile tactics at predetermined location and routes, they are lead by a
leadership team with a clear staffing structure.
NON VIOLENT DIRECT ACTION
Taking direct action in many forms is fundamental to this initiative. We will utilize a variety of tactics and models
over the course of the week that will allow us to gain more experience as we escalate our tactics over time. It is
important to decide if civil disobedience will be part of the culminating event. If it is, will it l be public. While no
one wants to go to jail, it is much better if we are prepared and willing. This opens up more possibilities and
options if people are trained and prepared for it. There is power in being public about civil disobedience. It
makes it easier to organize and can set the forces of repression in motion, which can then be exposed. No matter
what we doing training and preparation is foundational for this work.
Here are some things that make organizing easier:
NON VIOLENT AGREEMENTS
It is important to be explicit about our commitment to nonviolent action and the rich tradition of civil
disobedience that made this country what it is. These agreements and respect can help build trust and
cooperation from groups that may have different views and make it clear to the media and the world that we
choose a path that builds not destroys. That respects not oppresses. That honors not degrades.
SAMPLE AGREEMENTS
All participants in this action are asked to agree to the following guidelines. Having this basic agreement will allow
people from many backgrounds, movements and beliefs to work together for this week of action. They are not
philosophical or political requirements placed upon you or judgments about the validity of some tactics over
others. These guidelines are basic agreements that create a basis for trust, so we can work together on this
mission and know what to expect from each other.
1) We will use no violence, physical or verbal, towards any person.
2) We will carry no weapons.
3) We will not bring or use drugs or alcohol other than for medicinal reasons
For May 12 we were messing around with something like this…
On May 12, we are converging on Wall Street to take a strong and peaceful action together. We join with thousands of
others, to learn from one another, to listen, teach and share. We will come to Wall Street by our own authority and do
Kicking Corporate Booty! www.organizingforpower.org Page 13
not ask permission to assemble in our public spaces as we seek redress of our grievances. All who participate are asked
to come in a spirit of cooperation and respect. We ask that all participants agree that we will bring no weapons (or
anything that can be construed as a weapon), no drugs or alcohol and that we will do no harm to other living things.
DAILY ACTION GRID:
Build a calendar of action, starting with already scheduled events discovered in the research. Then create
additional events around that schedule. The basic ideas is to overwhelm them with activities in a variety of arenas
over a compressed period of time. So we plan stuff all day with lunch and debrief breaks built in.
The art of this work is to have it all figured out and planned in advance. You are organizing your human resources
in order to have maximum engagement. Below are several samples of particular weeks of action that will give you
an idea of what I am talking about. The last one is set up for only one days work by the brigades and again you
can see the amount of engagement we had…..
In NY we focused on Midtown in the Morning and Wall Street in the afternoon. We were lucky in that many
events were held in hotels or offices within our target zone as well. By splitting the geography and work into
zones we could have much greater impact.
May 9-13 Week of Actions Schedule - NY
Time
Monday 9
Tuesday 10
Wednesday 11
Thursday 12
Friday 13
7:00
Coordination Mtgs
Coordination Mtgs
Coordination Mtgs
Coordination Mtgs
7:30
Registration - Coffee
Registration - Coffee
Registration - Coffee
Registration - Coffee
7:45
Orientation
Orientation
Orientation
Orientation
8:15
9 Teams head out
Teams head out
Teams head out CCA Action
8:30
Building and Subway
Leaflets
Tax Event for PE and Hedge
Princeton Club, 15 West
43rd
9:00
CCA Action
9:30
Delegations
Midtown – 9 teams
Midtown intersections
Carnegie Hall
Midtown lobbies – 2 teams
JP Morgan European Midcap
Conference, (383 Madison
Avenue
11:00
Travel
Living Wage Rally –City Hall
11:30
Break
WFC
Break
Noon
REBNY PUBLIC ACTION
569 Lexington
Goldman Sachs
85 Broad St
Bank of America
115 W 42nd St
Prep for Special Actions
1:00
p.m.
Lunch
Lunch
Lunch
1:30
Debrief
Debrief
Debrief
2:00
Orientation
3:00
ATM Actions, Wall St
delegations (6 teams for
delegations)
Marches thru Wall Street
Flash Mobs
Downtown lobbies – 2
teams
Pre-Event meetings
4:00
Human Billboards / Leaflets
Assemblies Begin
Debrief
5:00
travel
Debrief
Marches Begin
5:30
Boehner Speech at
Economic Club
1335 Ave of Americas
Debrief
6:00
Volunteer Training
School Without Walls Begins
Dinner
6:30
Teacher Training
7:00
Action/Legal Trainings
Action Coordination Mtgs
Public Assembly and Dinner
8:00
KOCH Action
Close
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WWU Week of Actions
Monday 25
Tues 26
Wed 27
Thurs 28
Fri 29
8:00
5:30 am Banners – 5 teams per:
Marriott Union
Busting Meeting
9:00
Staff Check in
Day Brigade Sign-In
Rancho Cuca Fontana
Day Brigade Sign-In
Rialto Other
Final Prep – 30 min
Marriott Union
Busting Meeting
10:00
Prop prep as need
Select-
2171 S. Grove Ave,
Suite G , Ontario
Staffmark
16846-C Valley
Boulevard
Fontana
Select
8655 Haven Ave,
Suite 100
Ontario
Staffmark
2409 S Vineyard
Avenue Suite A
Ontario
11:00
Staffmark 1500 S.
Milliken Ave,
Ontario
Barrett Business
Services 4120 E
Jurupa St. Suite 220
Command Labor
13677 Foothill
Blvd # F
Team One 10405
San Sevaine
Way Mira Loma
Adeccco 9227
Haven Ave Ste 115
Rancho C.Temp
Agency
Select 8655 Haven
Ave, Suite 100
Staffmark 1801 S.
Excise Avenue Suite
105 Ontario
Randstad
123 E. 9th street
Upland
11:30
Leave for action
Lowes 11399
Foothill Blvd
Rancho
Sears 8250 Day
Creek Blvd
Rancho
Cucamonga
Kmart 17099 Valley
Blvd Fontana
Target 15272
Summit Ave
Fontana
Noon
Home Depot 11884
Foothill Blvd
Target 10576
Foothill Blvd
Retail Leafleting
Home Depot 6417
Catawba Ave
Fontana
Lowes 16851 Sierra
Lakes Pkwy Fontana
Gather at Union Hall
12:30
Walmart: Rialto
1610 S. Riverside Ave
(staff, workers, acorn)
Walmart: Rancho Cucamonga
12549 Foothill Blvd.
(staff, workers, acorn)
Walmart: Fontana
17251 Foothill Blvd.
(staff, workers, acorn)
Car Caravan
decoration and Press
Event
1:00
Car Caravan leaves
2:00
3:00
BIG ACTION!
4:00
5:00
ACORN Human Billboards
ACORN Human Billboards
6:00
Sierra and Slover
Sierra and Valley
4th and Milliken
Foothill and
Day Creek
7:00
8:00
Wheatpaste night
5 teams – Retail /
Warehouses
Street Calendar: Week of October 30
Monday 30
Tuesday 31
Wednesday 1
Thursday 2
Friday 3
Saturday 4
Sunday 5
7:30
Strategy Mtg
Strategy Mtg
Strategy Mtg
Day Brigade, MO
Meeting
Strategy Mtg
8:00
Coordinators Mtg
Coordinators Mtg
―No Share‖ Houston
–Mark Cover speaks,
CD?, etc
Westin Galleria,
5060 W Alabama
Coordinators Mtg
9:00
All Staff Mtg
MO / Brigade Mtg
MO / Brigade Mtg
MO / Brigade Mtg
9:30
Janitors in the Pulpit
10:00
BOMA Golf Outing
Kingswood Country Club
Prep for Brigade
action – bag lunches
at event…
ACORN—Chevron
Tent Action
(Time TBD)
Brigade meets
11:00
Day Brigade meets
DT: 11:30: Greater
Houston Partnership
―Imagine Houston‖
Luncheon, Four
Seasons
Phone Zaps (Hines,
Chevron, Reliant)
Gerald Hines/Bill
White Luncheon,
Hilton Americas
Noon
DT: Food Bank
Collection –
stickers/postcards
GAL: Leaflets –
Petitions
Food Distribution
GAL: Baraka Church?
DT:
1:00.
Brigade Meet Park
and divide up- Picket
First City Tower,
Houston Centers, PJS
Brigade Bag Lunch
Break in eating areas
at:
Brigade Lunch Break
in eating areas at:
Which Buildings:
2:00
Smaller teams - Leaflet,
Petitions, Pickets at
Wedge Building –(10)
Calpine, Bank One
Center
City Council:Allies
ask for intervention
Trick-Or-Treating :
DT: Reliant, Wedge
BOA, 1100 Louisiana
on up the block GAL:
Post Oak Central San
Felipe Chase
GAL: Human
Billboards, leafleting
and strike fund
collection
3:00
Strike Prep
Strike Prep
Strike Prep
Strike Prep
5:00
Peanut Pickets:
By Squad – 6 Buildings?
DT: Halloween
Pickets,
Candy, Corporate
Ghouls – Hines,
Chevron,
5:30: “Keeping
Talented Women on
Road to Success”
event with ACORN at
Reliant HQ – Squad
Picket on each side
Pickets
Pickets and Marches
Bus to Galleria
6:00
DT, GW, GAL bus to
church – March to
DT, GW, Katy, AIG -
Bus to WT Park
National Honoring
DT Flying Squad
actions
7:00
Mass—Our Lady of
Guadalupe
March around GAL -
Westheimer
Gallaria March
8:00
Bus Home
8:30 Action Prep
10:00
Leaflet Houston
Americas under doors
for Hines mtg
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DAY BRIGADE ACTIVITIES - MONDAY, NOV 13th
DT 1
DT 2
GAL
OTHER
7:30
8:00
9:00
David and Daniel
Rauri and Elias
Carolina and Martina
James and Maria J
9:30
10:00
Pack Cars
Pack Cars
Pack Vans
Pack Vans
11:00
1100 Louisiana
1100 Louisiana
1100 Louisiana
1100 Louisiana
11:30
Wedge
Leaflet – Did You Know
Noise + Banners
Allen Center
Mayors Lunch
Westin Galleria
You Can Settle leaflet
Noon
Allen Center
Priceless – SOP
Pickets
Wedge
Leaflet – Did You Know
Noise + Banners
Mayors Lunch
Respectful leaflet inside –
Noise outside
Bellaire or West Chase
Inside Tenant Leafleting
12:30
Chevron – Louisiana
Pickets – Healthcare
Chevron –Smith
entrance
Picket – Healthcare
leaflet
1:00.
One Shell
Leaflet – You Can Help
One Shell
Leaflet – You Can Help
Wedge – Yorktown
leaflet – did you know
Greenway Plaza
1:30
Lunch Break
Lunch Break
Lunch Break
Lunch Break
2:00
Tunnel Walks
Tunnel Walks
Leaflet Transwestern –
SOP - flier
2:30
Delegation to:
GHP - Larry Kellner,
Continental Center I
1600 Smith St
SOP - delegation
Leaflet – You can settle
Picket - noise
Delegation to:
Lynne Liberto,
Haynes and Boone
L.L. P
One Houston
Center1221 McKinney,
Suite 2100
SOP - delegation
Leaflet – You can settle
Picket - noise
Shell Building on Spanish Trail
1500 Old Spanish Trail
Inside Tenant Leafleting
3:00
Delegations:
Delegations
San Felipe Chase
Leaflet and Picket
3:30
Allen Center
Roving pickets to each
building – You Can Help
Settle this Strike
Houston Center
Leaflet Lightrail -Invite to
Candlight Vigil for Health Care
Along Fannon St. up and down from
University @ train Station
4:00
Break
Break
Break
4:30
1100 Lousiana
1100 Lousiana
5:00
5:30
Leave for DT
Leave for DT
6:00
March to Hotel
March to Hotel
Arrive at Hotel
Arrive At Hotel
7:00
8:00
9:00
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MAPS:
Having a good map that gives people a picture of the plan is really helpful. You have already seen some for or
targets. The one below is for our plan! I have learned that the more people who have a common vision of what
is happening, where and why our chances of success are much greater. That is also why so many working groups
and prep meeting happen to keep building that collective vision.
DIRECT ACTIONS
Interrupting or intervening at a point of power. Directly confronting a problem or injustice and working to
remedy it throughout action. Not waiting for someone else to fix the problem. This often involves some level of
risk and arrest is avoided.
Menu of Action Options
Appetizers – advance build up
Public vote on who should be targets
Outreach to targets –
o Ask to meet to discuss issues, demands
o Ask to meet security directors so there are no misunderstandings
o Leaflet employees, explain actions, and ask for their support
Every time they do X (e.g. foreclose) we do Y (picket head manager’s house)
Banners drops
Stickers,
Posters
Street Theater
Sides – supporting actions
Call into radio shows during the build up and the morning of main actions
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Smaller actions at a broader list of targets (e.g. before doing major action at Bank of America, go to all
banks in your city; or go to all B of A branches earlier in the week, then do final action at main downtown
office)
Delegations
Leaflet employees, customers, and public
March in and out of lobbies
Quick, short traffic blocks at intersections in front of targets
Flash mobs
Politicians – find ones that have taken money from target; ask them to set up meeting with target, give
money back or ask target to agree to our demands
Foreclosures, auctions – do actions at, ranging from vigils to blockades to moving back in
Embed a reporter with a foreclosed or jobless family for a day
Homes of executives – picket, move evicted family onto lawn
Example – When the American Bankers Association had their convention in Chicago, thousands of people
demonstrated in front of their hotel. But there were several build up actions, including a flash mob at their
opening reception and banner drops from bridges for their ABA tour of the Chicago River. By the time the
main event happened, they were already feeling very besieged! Big banks all have annual shareholder
meetings in the spring, which provide great opportunities for actions, such as JP Morgan’s recent meeting
in Columbus and Wells Fargo’s in San Francisco.
Main Course –
March – try to have maximum impact – e.g. block traffic, occupy intersections
Occupation - office or foreclosed home
o Move in a displaced family or set up a day care facility
o You could also do this at the home of the local chief executive
Example - The May 12 New York march had 9 assembly sites for different groups (e.g. students, unions,
housing groups, etc) who all converged on Wall St (and were able to flank police efforts to pen them in).
Dessert – celebrate!
Next Meal – setting ourselves up for the next phase
As much as possible, we should decide much of this in advance – so that we can use the week’s
momentum to move into pre-agreed upon campaigns, e.g.
o Government divest from big banks
o Take on an interest rate swap and the bank
o Blight ordinance
o Foreclosure tax
Follow up op-eds and LTEs on why people took action
Examples – Springfield, MA, a community/labor coalition is moving an ordinance that will raise the cost to
banks of foreclosing from $100 to $10,000. In Oakland, SEIU is pushing Goldman Sachs to renegotiate a
toxic interest rate deal that is adding to the city’s financial problems.
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DELEGATIONS
These are a great opening tactic. In New York, we did about 45 delegations in the morning in Midtown and
another 20 or so in the Wall Street area in the afternoon. Many of them were able to make it up into the offices.
60 hits on corporate America started the buzz on Monday morning.
Here is the TOOL we prepared for each delegation group. The started by leafleting the public transportation
nearby at around 8:30 and began their delegations a little after 9 am.
Monday Morning Group 7
Company
Address
Phone
Key Individual
4
Bank of America
115 West 42nd Street
212.236.2181
Brian Moynihan or David C. Darnell
28
Hennessee Group
500 5th Avenue, 47th Floor
212.857.4400
Lee Hennessee
29
Forum Asset Management
14 East 45th Street
212.599.2781
Americo Da Corte-abreu, Juan Jose Pedreira
35
HSBC Bank USA
452 5th Avenue
224.544.2000
Irene Dorner
Bank of America is one of the nation’s largest banks and was a key player in the economic crash. The bank has received more $200 billion in bailouts,
is one of the leading foreclosing banks in the country, and continues to bilk state and local governments for millions of dollars a year by trapping them in
toxic financial deals. Furthermore, the bank hasn’t paid any federal income taxes in the past two years.
HSBC was a major player in the subprime crisis that has devastated communities across the country. Greenpeace has criticized the bank for investing
in companies accused of contributing to climate change by destroying Indonesian forests and peatland. Even though it is a UK-based bank, it has
received bailout money from US taxpayers.
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Delegation Tool
You can create a letter or a statement of principles or a code of conduct or a standards document or just a letter
like below. You want to have something to deliver that drives your message home and makes it clear what we
want them to do. Here is a sample letter that was mail merged from our target database.
May 9, 2011
Henry Kravis
KKR
9 West 57th Street
New York, NY
Dear Mr. Kravis:
As you know, in New York City, the United States and people around the world face a myriad of fiscal
crises. Mayor Bloomberg has just issued a budget proposal that would lay off thousands of teachers and
make other severe cuts.
And as you also know, there has been a study drumbeat from many politicians, journalists and business
leaders about the supposed need to make dramatic cuts in public services in order to avoid an economic
crisis.
And yet, we cannot help but notice two things.
One is that the lean economic times we are in do not result from New York, or any other city,
having too many teachers, or from those teachers having decent healthcare and retirement
benefits. It results from a financial crisis caused by reckless business practices and a lack of
strong government regulation.
Two is that ours is a very rich country. The problem is not a lack of money; it is the way that our
money is distributed. The problem is that over the past few years, we have seen a tremendous
re-distribution of wealth to those who already have plenty.
It seems to us that the people who did not cause our financial crisis are paying for it through lost jobs,
cuts in public services and home foreclosures. And many of the people who did cause the recession are
doing better than ever. Your firm’s entire business model is based around avoiding taxes through
interest rate deductions on leveraged debt and carried interest loopholes. You use these tricks to avoid
paying your fair share while the rest of us are forced to make sacrifices to pick up your tab.
On May 12 is a coalition of community, labor, and progressive groups have come together to demand
that the finance industry do its part to fix the recession that you caused. We call on you to join us on the
afternoon of May 12to make this demand public. For more information, please visit www.onmay12.org.
Sincerely,
On May 12
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MOBILE TACTICS
Using Flying Squad or mobile teams gives us a lot of flexibility, energy and can be quite disruptive. There history
traces back to the auto plant occupations in Detroit where mobile teams of strikers could fly from site to site to
support. The squads can engage in action after action on their own or converging with others for greater impact.
They work in the streets or the sidewalks and can be colorful, loud and proud! Need good leadership structures,
visuals particularly flags, training and practice!
Multiple Simultaneous marches impacting area
Slowing Traffic
Picketing buildings
Lobby Jams
Intersection slowdowns
Great visibility and education
Impromptu speak outs with the people’s mike anywhere you stop or want.
Part of the fun of Flying Squads is figuring out their routes based on targets, streets, one ways, convergence and
divergences points etc. Need to understand the flow of things – which side of the street to be on, where to turn
etc. The map below is based on six mobile teams making their way past some key targets on their way to the
White House. The one after that is based on three teams converging to take over an intersection.
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FLYING SQUAD OR TEAM ACTION STAFFING CHART
This is a chart I have used often for mobile teams. Each team is ideally 75-100 people for flying squads. You can
label them by team, color, theme, site etc.
Roles
Team 1-Blue
Team 2 – Red
Team
Team 4
Team 5
Team 6
Coordinator
Tactical Coms
Police Liaison
Scouts
Orienteers
March leader – banner, flags,
stuff
Security/Traffic Capt Front
Security Back
Props Team
Chant Leaders
Chant/Drummers
Leaflet Captain
Media
Document/Photo
Social Media
Legal Observers
Traffic
Traffic
Traffic
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MASS ACTIONS:
We have a lot of experience doing this, the challenge is to be more creative than a march and rally. The Teach In
Model of NY made this more possible. See the great mass teach-in curriculum designed for NY at
http://www.onmay12.org/downloads/curriculum/
CIVIL DISOBEDIENCE:
Is a tactic we engage in that puts our bodies on the line and a willingness in our heart and minds assume the
consequences of our actions. These can involve sit-in’s, sick-in’s, move-in’s, occupations, blockades, lock-downs
and more. Please review the NVDA manual accompanying this document. It will go into more details on:
Noncooperation: choices and consequences for withdrawing our consent
AG Support/Jail Support: how to organize to best support those risking arrest and creating political
pressure in the process.
Legal: This area of work includes discussions around permits, dealing with police, know your rights
training, legal observers, lawyers, jail support operations, jail solidarity and court strategies. There are lots
of issues to think through here including noncooperation strategies…see organizingforpower.org for more
information and resources: http://organizingforpower.wordpress.com/action/action-resource/, scroll
down to legal section.
Medical: See http://organizingforpower.wordpress.com/action/action-resource/, scroll down to the
Health Ensure section.
ART AND CULTURE
This is one way we bring our actions to life with energy, excitement and participation. It helps us tell our story
with images, words, songs, that can be repeated easily. It gives our images to the media. It makes it easy to get
involved and can bring new people into the fold. It also makes the work fun as people volunteer together to bring
art and culture to the streets! Maybe you want one color(s) to permeate the streets, maybe you want many. It is
great to have colors / images associated with different mobile teams/flying squads.
TO BEGIN
Secure art space in advance to work out of.
Developing Story / Images / street theater / puppets / banners / human bill board
Gather resources…paint, etc
Setting up a space with supplies and tools etc
Create templates and samples of art
Organize open hours and volunteer shifts
Recruit volunteers, groups etc
BASIC ART SUPPLIES LIST
Lots of big sheets of single ply cardboard
Roll of muslin cloth, or a mix of bright color cheap cotton fabric or sheets
Paint – Gallons of Black/XX, quarts of red, blue, yellow, green – whatever – latex water base, not tempera
or enamel
Paint brushes
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Matt Knives
Tools – hammer, screwdrivers, saw
Drop cloths
Tables or wood on sawhorses
Staple Guns and staples
Masking Tape
Wire
Back Pack Frames or wood for puppet
Bamboo poles or sticks for Flags
Magic Markers
MAKING OUR OWN MUSIC
Chant and Song sheets – samples in appendix.
Find local political marching bands or choir
Chinchinas – soda cans washed out, dried, filled with popcorn, beans, etc then seals. Makes a nice shaker!
Whistles – can buy in bulk in advance
Pots and pans
Cheap Tins from thrift stores
Horns – real or plastic used at sporting events, or from a party store
Drums – can make our of buckets as well as picture frames that are thick then wrapped tightly with clear
plastic tape in one direction – long ways and then another direction – width-ways…
PEOPLES MEDIA:
We must permeate the collective consciousness that there is a conflict going on. That something different is
happening. We can do this by creating a visual messaging in unlikely places.
PUBLICITY POSTERS – inviting people to big action, nice colors, date, time and place
ISSUE POSTERS – to tape, staple, pushpin or wheat paste around town. Black and white or color paper, 11 x
17 copied is fine. Variety of messages or images that educate and agitate on key issues. Simple clean and clear
is good.
To Wheat paste – make or buy. While there are many methods – buckets inside a
shopping bag with rollers, brushes, and hands –I have been using squirt bottles and
sponges. It works really well and is discrete. If we are doing big posters however,
buckets with rollers and brushes might be better.
It is important to find good surfaces, apply a layer of paste, put on poster, and apply
another layer. Make sure edges are glued down otherwise they are easier to pull
off. Wear junky clothes, I like using those tight latex glove so my hands don’t get as
trashed.
Working in teams of 3-4 is good. One or two people to paste, one to put up the
posters and another to look out for cops. If they see one, they yell – Hey Joe which
Kicking Corporate Booty! www.organizingforpower.org Page 24
is your signal to smoothly walk away. If it seems to hot, leave the bag by a trash or by the side of
street.
STICKERS – can be printed or a template can be made for download that can be printed on whatever size
label. –This depends on quantity needed. Full size sticker paper with big clear simple to read message is great
to put on the fronts and backs of people risking arrest. Sticker/Sticker Paper – 2x 4 labels, full sheets, ½
sheets. See Samples in appendix.
HUMAN BILLBOARD – either make or print a really long banner or get big sheets of cardboard (mattress
boxes, glass stores, bike stores, etc) ideally 4 x 8. You can use a projector to letter them and have volunteers
fill in the lettering. Simple fast and effective. During rush hour a few people on every corner of a big
intersection or just even one corner of it or at entrance and exit ramps from freeways, busy roads etc.etc can
be great. Good to have leaflets and a bullhorn to talk about why you are there. Honk for Justice smaller signs
can be great encouragement for a cacophony of resistance.
BRIDGE BANNER – Start by looking at the bridges, overpasses and
parking garages near and around your downtown centers or target area.
Use Google maps to identify bridges as well. Scout them if possible.
Determine number of banners needed.
The things to think about when doing
bridge banners are the safety of the
cars below, having a short message,
knowing how to attach based on where
you want to hang them and knowing
that wind is not your ally here. I have
seen many a banner blow up or fold
over on itself so can’t be read – bummer!
To Make: gather old sheets from friends or use phonebooks, online maps or your own experience to know your
thrift stores to buy cheap sheets. Some stores are better than others. You want flat sheets not fitted. You want
light colored or white. Ideally plain not patterned. But with everything work with you can get. If dark sheets use
white or bright yellow spray paint.
Materials
Flat Sheets – the bigger the better!
Spray Paint – black, red are good – but many colors can work! Are their colors or your campaign??
Duct tape
Scissors or knife
Rope
Zip ties
Materials to weight – cardboard, newspaper, sand in bag,
Materials for rigidity – lath down the side and along the bottom- this makes the banners harder to fold
however...
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To mass produce – lay sheets out flat, use pencil to write out letters of SHORT MESSAGE. You can also use a
stencil if you want to add an image. Then tape or tie or have people hold the sheets up to a fence or wall, away
from lots of wind. Then someone with good lettering ability can spray paint the letters penciled in. Once you get
the hang of it, it can go quick. Let them dry and then prep them for
hanging.
Prepping- tear 4-6 inch strips of duct tape to re-enforce the top
corners on front and back. Once strong, cut a hole through it with the
scissors... (Fold corner and cut a little triangle – that makes a nice hole.
Don’t make it to big, you want things fairly tight. Tie rope or zip tie
onto each corner.
Do the same on the bottom, only here you can hang a bundle of
cardboard that is made into a small duct taped mass to add weight. I
have rolled newspaper in the bottom, used baggies full of sand etc. but
this cardboard way works good! Cut air holes in the banner. I do upside down triangles and leave it with a flap.
Send teams out with folded banners with the message written on masking tape on top. Give them a map of the
bridges and extra rope, tape, zip ties etc. Time drops just around rush hour or slightly before. Some banners stay
up all day while some come down quickly.
There are some folks out west who started http://www.freewayblogger.com/ worth a look…..
MOBILIZATION
What is your plan for turn out? What groups are participating, who else can be brought to the table? How do we
make this a public mobilization and crisis not just and organizational one? Need to turn out base and everyone
else!
PARTICIPATING ORGS
need to push out through their base:
Work and build Lists
Phone bank members
Website – add link
Newsletters
Coordinating Meeting
ELECTRONIC MOBILIZATION
Website
Face book,
Twitter
PUBLIC OUTREACH
Posters
Table at public places
PSA’s or shows on Cable
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Leaflet public transport
Door knocking
Public Assemblies
Supplies Needed
- Clipboards
- Pens
- Buttons or Stickers
- Flier
- Sign-up lists or petition
- Signs
RECRUITMENT!
To carry out these weeks of actions, we need to recruit a lot of people. To make this worth people’s time, training,
education and experience are core paybacks. It will take a lot of time, so if money can be raised for a daily stipend
for lost timers, laid-off members/workers etc is great. We are looking primarily for Organizers (people who fill
team roles and run actions) and for activists for the Day Brigades – (people who come each day to be part of a
team). If we are doing a big mass action, you might also want to recruit additional volunteers for that day.
LEADERSHIP TRAINING AND DEVELOPMENT:
Investing in this week of actions is investing in your own organizations' growth and the possibility of positive
change for your community... By recruiting and committing staff, leaders and members to this effort we are
building our own power along with everyone else s. We build training into our events to develop more
activists; multi-day actions offer an excellent opportunity to do this.
The more you put in, the more you get out! This week offers a Saturday Training for Organizers as well as
meetings on Sunday for final preparations. Many of these organizers will then fill critical leadership roles for
actions during the week. Activists will also get exposure to the organizing process, volunteering for roles and the
daily debriefs. The week itself is structured with orientations including goals as well as debriefs on our
accomplishments and lessons learned.
SAMPLE ORGANIZERS TRAINING AGENDA
5 Opening
30 Intros - getting a sense of who people are (GAME)
30 Overview of May 9-12
What, Why Goals, Message
General Week of Plan
May 12 Teach In
30 Video of History – what are common elements of change
30 Power Analysis – plus slide shows?
45 Lunch
1 – 4 Street / NVDA - three hours
90 Getting Organized
What We Are Doing
Scouting Report
Roles and Teams
Schedule and other Prep
30 What Still Needs to be done and how to help!
5 Closing Circle – One Word for feeling
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Ways to support growing our movement and leadership
Welcome and Orientation for Each Shift
Action preps – include discussion of why we are doing what we are doing, the strategic and tactical
decisions that went into the plan
Clear explanation of why their participation is important
Team Assignments that are appropriate for each individual
Pair up new and seasoned activists – let the newbie’s run the actions, but with support of veterans
Assign increasing levels of responsibility to participants
Debrief each action, gather lessons, and make adjustments each day.
Recruit activist willing to take the lead on video or promoting online – and train others on how to
ADMIN
The administrative work is the glue that holds it all together. Whether securing meeting space or getting out
meeting reminders and regular communications, this is key to building our connections and movement. Areas of
responsibility will vary but may include:
Weekly Communications
Listserve coordinations
Petty Cash and Purchases
Finances
Logistics
SAMPLE LISTSERVES
The May12-CC will reply to the sender only (rather than the whole Google group). Since this Google group e-mail -
- May12-CC -- will go to ALL the people who have been at the meetings (over 80 people!) please be careful and
thoughtful about what you send out. If it doesn't apply to everyone please send it to a particular Google group. If
you have a specific question and are not sure who to address it to you can send it to me at XXXXX
All the rest of the Google groups will default to sending a reply e-mail back to the list for that Google group.
May12-CC | Coordinating Committee -- ALL | may12-cc@googlegroups.com
May12-action | Action Working Group | may12-action@googlegroups.com
May12-art | Art Working Group | may12-art@googlegroups.com
May12-hub | Point people | may12-hub2011@googlegroups.com
May12-media | Media Discussion | may12-media@googlegroups.com
May12-messaging | Messaging Working Group | may12-messaging@googlegroups.com
May12-mobilize | Mobilization Working Group | may12-mobilize@googlegroups.com
May12-politics | Political Working Group | may12-politics@googlegroups.com
May12-recruit | Recruitment of Core Organizers | may12-recruit@googlegroups.com
May12-Training | Training Working Group | may12-training@googlegroups.com
Kicking Corporate Booty! www.organizingforpower.org Page 28
LOGISTICS
At the end of the day, this is what really matters. If you do not have a training and organizing space, food,
transportation, travel, housing, etc together, the thing falls apart!. So make a good plan and secure stuff early.
Out-Of Towners
Flights
Is there a travel service we can use
Arrival and departure schedule
Transportation info - Pick up/drop off
Housing/Hotels
Book a block of rooms together for discounted
tickets?
Price check hotels and send out
recommendations to out of towners
Are there hotels you have used before and
would recommend?
Should check to make sure we are using union
hotels
Permits
There are pros and cons to this. Sometimes it is good to
choose public spaces and move from there…
Sound System at Event
Sound Trucks for Event?
Have Application for Sound Permit
Need lawyer / information help – re different
kinds of sound permits – can only find one
permit application
Need lead organization that will apply for sound
permits
Spaces
Training Space
Need to visit space
Need to set up the space before the training
Need to confirm we can bring food and drinks
Week of Organizing Space
Large space that can hold up several hundred
(?) people.
Accessible from 7am – 10 PM.
Need to be able to serve food and drinks in the
space
Need to leave set-up for the week
Art Space
Ideally same space or nearby
Big open space
Late night access
Ok for painting, puppet making, room for
volunteer.
Access to water and ventilation
Phone Bank
Phone bank room is ideal
Phone number lists, rap, scripts, guide etc
Schedule for calls
Food and Water
Training
Need breakfast, lunch and drinks
Week of
Need to decide how we are handling food -
catering, ordering, donations
How many people to expect each day
What places have people ordered from before?
Gotten donations?
Can go to Costco for water / granola bars /
juice.
Bag lunches?
Transportation
Cargo Van for props
2-3 Passenger Vans or buses: do orgs or churches
have? Good companies
Metro Cards: Need to expected number of
organizers to figure out what makes sense –
Drivers for the day: Need list of people who have
cars and are willing to be roaming drivers for the
day
Legal
Legal Hotline – need to set up a number and land
line
People to staff legal hotline
Way to track complaints
Drivers for Jail support
Food and water for jail support
Bail money, legal defense fund
Medic
Contact Medic collective
List of Hospitals nearby
Organize street medic training
First Aid Kit
Action Logistics and Props
Kicking Corporate Booty! www.organizingforpower.org Page 29
Identification for roles i.e. – vest or armbands
Flags
Banners
Placards
Sound makers
Whistles -Find cheap place online to buy
Drums or ID Movement Marching Band
Cameras for documentation
Disposable Cameras – one per building/ team
Pop corn kernels
5 gallon Buckets
Rope for buckets
Chalk
Communications
Bikes
Phones
Sound System – stationary, back of truck,
mobile system…
Bull Horns
Nextel’s, UHF of FRS radios
Text loop
Twitter Feed
Flags, whistles, fist in air for silence
SAMPLE BUDGET
Week of Action Sample
Budget – NY
Logistics
120,000
Art and Props
5,000
banner, signs, puppets
Cargo Van and Truck
1,500
rental + gas
Comms, Text etc
3,000
for radios, text service
Food+Water
20,000
500 x $10 x 4 days - core leaders
Housing
7,500
50 out of towners @ $150 per night
Legal
10,000
in case
Printing
10,000
in kind
Sound System
3000
Training Space
5,000
to allow training for each day's demos
Transportation
10,000
Van rentals, sound trucks, Metro Cards for community
groups
Travel
30,000
airfare
Visibility Action
15,000
Big Banner
Public Communications
35,000
PR Firm
10,000
for mainstream
Web Team
5,000
web site and staffing
Video
5,000
production of viral videos to promote
Social Media
15,000
ads etc
Research
10,000
Researchers
10,000
for local reports
Staffing
85,000
Advance Organizers
20,000
unless in-kind
Lost Time - week of
35,000
ACT Trainers
30,000
5 trainers+ 2 months support
250,000
Kicking Corporate Booty! www.organizingforpower.org Page 30
APPENDIX - SAMPLES FROM NY
FRAMEWORK DOCUMENT
May 9-13 Week of Actions: TEACH Wall Street, It’s Time to Make Banks Pay! Rebuild a Strong and Fair Economy for All
Goal: Move Bloomberg to Take Action on Our Agenda for a Strong Economy…
Target: Bloomberg, the Big Banks- JP, BOA, WF, related industry folk + millionaires
Message: No Cut/Lay-Offs, Big Banks and Millionaires Pay Your Fair Share
Demands: Move Strong Economy Agenda with concrete steps to address budget crisis and larger systemic income
inequality issues.
Mobilization: thousands…..
Week of Action Components
Training of core organizers and leaders on Sat who will lead Goal: 80-100
Daily Actions in Teams Goal: 300-500
Daily Big Actions, w/ all the teams + public Goal: 1000+
May 12 Mass Action on Wall Street Goal: TBD
May 13/14 Buses to JP Morgan Shareholder, OH Goal: 2 buses?
Framework for Action
Mon-Thurs
Goal is to build stronger relationships and train a new generation of organizers in disciplined and creative actions, team
work – brigades, banners, flying squads, creative nonviolent direct actions.
We will gather every morning at an organizing space– church, union etc. Do registration, team assignment, orientation,
training, materials, rap then actions – lunch and debrief and then afternoon activities and then evening activities.
This week of training will enable people to learn effect strategies for engagement, visibility, delegations, brigades, and
how to lead teams and move groups a variety street activities, using effective props and visuals, building a culture of
creativity and empowerment.
Training will also include basics on protest and nonviolent direct action, effective relationships with the with police,
arrests and going to jail for justice.
May 12:
This will be the culminating mass action or convergence in the Wall Street area to teach the public and Mayor
Bloomberg that we are serious… no more cut backs and no more sweetheart deals, it’s time for banks and the
millionaires to pay their fair share.
We are calling on people to engage in teach-ins throughout the Wall Street area, whether it’s in a park, a sidewalk, an
intersection or a lobby! We can provide a menu of sites and information that people can choose from. They can choose
a Company they want to expose, get the facts/ talking points and props/visuals and offer quick teach-ins to people
passing by.
Schedule:
4:00 PM Begin assemblies in the parks around the Wall Street Area.
5:00 PM Begin marching toward the Wall Street area.
Kicking Corporate Booty! www.organizingforpower.org Page 31
6:00 PM Converge in Wall Street area and begin our Mass Teach-in or University in the Streets! This will include
presentations and discussion in big and small groups throughout the area! What will you be teaching? What discussion
will you facilitate? We will close with? The event with a candlelight march back to City Hall!
May 13-17: Send a bus or more to Ohio for the JP Morgan Chase Shareholder Meeting in Columbus, OH.
IMPLEMENTATION PLAN
Coordinating Group: will be made up of one rep from initiating organization and representation from all the working
groups, meets every Friday at 12:30 PM Groups who attended on Friday: CEJ/ AQE, Center for Working Families, Citizen
Action NY, CWA 1180, Community Voices Heard, CUNY Mobilization Network, Housing Works, , Make the Road NY,
National People's Action , New Deal for NY, NY’ers Against Budget Cuts, NY Communities United for Change, Picture the
Homeless, Strong For All, TWU Local 100, United Federation of Teachers, United for Peace and Justice, United Students
Against Sweatshops, VOCAL-NY, Working Families Party, Student (BMCC)
Convener: Strong for All – includes admin, meeting reminders, and communications – list serves. S4A will also anchor
budget, finances, research, legal, political and media for now.
Working Groups:
Arts and Action: Scenario for week and day, visuals, props, tools, plans, teams
Messaging and Materials: theme, demands – call to action, fliers
Mobilization: On the ground: mtgs, fliers, network meetings,
Social Media/Web – push out electronic Face book, twitter, web etc
Training: leadership development plan, trainings and debriefs
Calendar
April
18 Tax Day Actions
End of April, DHS Actions
May
5/1 Immigrant Rights March
5/3 Wells Fargo Shareholder Mtg – SF
5/5 PSC Actions
5/7 Organizer Training
5/9 Kick off Week
5/11 BOA Shareholder Mtg
5/12 Wisconsin on Wall Street
5/16-17 Showdown in Ohio – JP Morgan Chase Shareholder Mtg
Follow-Up: Focused research will identify specific deals where a government entity is paying too much interest or fees.
We must keep organizing on these deals in order to continue to change the narrative about why revenue crisis with the
goal of winning specific victory that will produce real money.
Kicking Corporate Booty! www.organizingforpower.org Page 32
PUBLIC EVENT DESCRIPTIONS – FOR FLIERS, EMAILS AND WEB
Committee to Save New York from the Committee to Save New York
Monday, May 9
Noon
REBNY, 570 Lexington Ave
Protest REBNY’s Plan to Gut Our Rent Laws, Destroy our Neighborhoods, and Rob our Coffers! REBNY is a leading
opponent to strong protections for renters and a living wage ordinance for New York. REBNY is also a major player
behind the so-called “Committee to Save New York,” which is one more example of how billionaires use their money to
buy campaigns to explain why we have to accept cuts in services – while not making any sacrifices themselves.
Speaker John Boehner addresses the Economic Club of New York
Monday, May 9
5:30 PM
Hilton New York, 1335 Avenue of the Americas
Republicans fought hard to prevent even the modest reform that was passed in wake of the Wall Street economic
collapse. They are trying to cut funding for the regulations designed to prevent another collapse. And they do it all while
talking about Main St. But Boehner and his allies are working hard to raise campaign money from the Wall St Firms who
crashed the economy (Boehner alone received $1.2 million from the finance industry for the 2010 election). We will use
this occasion to shine a spotlight on what Wall St does to buy the politicians who are supposed to work for the rest of us.
Make Big Banks Pay – Libraries for the Kids Not Billions for Goldman!
Tuesday, May 10
Noon
Goldman Sachs headquarters, XXX Street.
As one of the largest banks in the world, Goldman bears special responsibility for the “financial weapons of mass
destruction” that played a key role in the 2008 financial meltdown. But while Goldman is back in the black, the rest of us
are still hurting. Oakland, CA, is required by one of these financial schemes to pay Goldman $5 million per year than they
should have to. This is the same amount Oakland is saving by closing all but 4 libraries. In the meantime, Goldman’s top
five executives took in $1 billion in bonuses and compensation over the past ten years. That comes out to $200 million
per person. That would pay for a lot of libraries.
Goldman is poised to prey on and profit from the sick and elderly by buying their life insurance policies, (a potential $26
trillion market) then bundling them up and selling them to investors.
BOA Shareholder Meeting Day Protest
Wednesday, May 11
Noon
Bank of America, 115 West 42nd St
May 11 is the date of Bank of America’s annual shareholder meetings. Labor, religious and community groups will gather
at that meeting in Charlotte, NC, to protest BOA’s role in the home foreclosure crisis (see http://newbottomline.com/).
As one of the largest players in the residential home mortgage market, and as one of the parties in legal actions by all 50
state Attorneys General, BOA plays a lead role in evicting families from their homes. We will be there to demand that
BOA start to lead with solutions such as renegotiating mortgages to reflect the real value of homes.
Bonus Mystery Event
Kicking Corporate Booty! www.organizingforpower.org Page 33
Wednesday, May 11
Evening
Some folks will show a drive-in movie in NYC, no car required, with free popcorn. All in a place where you'd never expect
to see a movie. Sign up at www.guerrilla-drive-in.com/ to learn more, or txt FREEPOPCORN to760.670.3130.
EMAIL UPDATE
Hi All -
The actions have been absolutely amazing -- and far too much to summarize here -- be sure to check on
facebook.com/OnMay12 | onmay12.org | twitter tag # onmay12 to see the amazing videos, photos, and stories. Thank
you to everyone who has been participating!
Included in this update e-mail is:
Art Making
Volunteer Training Tomorrow
Action Coordinator Meeting Tomorrow
Teach-Ins Update
Social Media
Press Stories
ART MAKING
Located at: Coalition for the Homeless 129 Fulton St. (at Williams Fulton St. Subway Stop), 2nd Floor
Come help make Art and Visuals for May 12th! Wear your painting clothes! Bring friends!
WE NEED: to use a sewing machine, plastic containers, and used bike inner tubes.
Tues: 12 noon to 10pm
Wed: 12 noon to 11pm
VOLUNTEER TRAINING TOMORROW
Wednesday, May 11th at 6:00 PM is the volunteer training for people who are available to help on May 12th
(as orienteer, traffic, marshals, etc) is tomorrow, The Location is: 52 Broadway on the 6th floor.
ACTION COORDINATOR MEETING TOMORROW
Tomorrow at 7:00PM at 52 Broadway Room 19 G there will a meeting for the Action Coordinators. This will be a final
preparation meeting over the details and logistics around the day of May 12 actions. If your organization is anchoring an
Assembly Location or is turning out a lot of people, we would like to have at least one representative there. If you plan
sending a representative from your organization please e-mail me at JCalvoFriedman@gmail.com so we know who is
coming! [NOTE: this is not the same as the Coordinating Committee meetings that we have all been participating in --
but is a smaller group meeting of people going over some of the nitty gritty details for the action]
TEACH INS
If you are signed up to be a teacher you will be receiving a more comprehensive update tomorrow - including topics and
locations. But a few quick reminders:
The Lesson Plans will be posted on-line at onmay12.org by tomorrow morning (at the latest)
On May 12th Meet at 3:30 at Pine and Water
Kicking Corporate Booty! www.organizingforpower.org Page 34
Check out the great teach-in guide attached -- thanks to all who helped create it. This is what we will be distributing on
May 12th. It is double sided and will be folded like a booklet with the map in the middle - so it’s a little hard to read on
the computer (some of the text will be upside on your computer screen)
SOCIAL MEDIA
We're going to see if we can get #OnMay12 trending again...we're starting to generate a ton of buzz in the progressive
social media circles...so keep tweeting using that hash tag!
For those not live tweeting on location, try to drop the face book URL in there to drive people over there.
PRESS STORIES:
Any to add? E-mail me at JCalvoFriedman@gmail.com and I will include them in the list!
Huffington Post, Alan Singer, NYC Teachers Take on the Mayor and the Banks
http://www.huffingtonpost.com/alan-singer/nyc-teachers-take-on-the-_b_859091.html
Firedog Lake: Anti-Bank Activism Grows With Series of Events in May
http://news.firedoglake.com/2011/04/29/anti-bank-activism-grows-with-series-of-events-in-may/
Daily News blog: As Protesters Gear Up, Mayor Bloomberg Says He's Still Not Sure How Many NYC Layoffs In
Works http://www.nydailynews.com/blogs/dailypolitics/2011/05/as-protesters-gear-up-mayor-bloomberg-says-
hes-still-not-sure-how-many-nyc-lay
NY Post: UFT vows 'Wisconsin' protest over teacher cuts
http://www.nypost.com/p/news/local/uft_vows_wisconsin_protest_over_13KLdJlXJIZvCcefLdSbGK
THE NATION: Unions, Activists Plan March on Wall Street to Oppose Mass Teacher Firings
http://www.thenation.com/blog/160502/unions-activists-plan-march-wall-street-oppose-mass-teacher-firings
Liz Benjamin: Why They’re Marching http://www.capitaltonight.com/2011/05/why-theyre-marching/
The Albany Project, Susan Lerner, On May 12, We Say "No More Bull"
http://209.98.77.34/albanyproject/diary/9405/on-may-12-we-say-no-more-bull
Daily Kos, James Boyce, On May 12, Where Will You Be? http://www.dailykos.com/story/2011/05/06/973077/-
On-May-12,-Where-Will-You-Be
The Matthew Filipowicz Show: Episode 11 With Mary Bottari, Veronica Arreola And On May 12′s Greg Basta
http://matthewf.net/2011/05/10/the-matthew-filipowicz-show-episode-11-with-mary-bottari-veronica-arreola-
and-on-may-12s-greg-basta/
Kicking Corporate Booty! www.organizingforpower.org Page 35
SAMPLE UPDATE
Good Morning!
We are already off to a great start! Thank you to everyone who made it out to the training on Saturday and to our
organizing space (52 Broadway) today at 7:30 AM! We want more people participating so please join us for the actions
leading up to May 12th! Here is today's update
Teacher-Ins & Teacher Training Tonight @ 6:30 PM
Logistics for Organizers & Activists May 9th - May 11th
Phone Banking
List of Public Actions
Art Making to Make Banks Pay
Social Media Reminder
New Flier
Post May 12th Events
Contact List
TEACH-INS & TEACHER TRAINING TONIGHT
The 2nd and Final Teacher Training is tonight at 6:30 PM Location: 52 Broadway, 19th Floor
If you have signed up as a teacher and have not yet sent in the issue(s) that you are interested in teaching on please
send these to XXX
The Curriculum should be finished and distributed tomorrow! (Thanks for all the great work on this teach-in team!)
LOGISTICS FOR ORGANIZERS & ACTIVISTS MAY 9TH - MAY 11TH
The organizing location where we will meet for all actions is 52 Broadway 6th Floor.
Please arrive at 7:30 AM for the morning shift and 1:15 PM for the afternoon shift
Dress appropriately for the weather & wear comfortable shoes
Bring some water and a snack if possible
Breakfast and Lunch will be provided
Round trip metro cards will be provided for the actions
Roles / Materials / Groups / chant sheets etc will be provided at the organizing space when you arrive.
If you have not yet signed up as an activist but want to participate (and we really want you to!) e-mail
PHONE BANKING
We have a great phone banking space at 52 Broadway but still need people to sign up to participate in the phone bank
and to help coordinate the phone bank. This is a great option for people who want to participate but don't want to be
out on the streets. Please e-mail me at JCalvoFriedman@gmail.com if you are interested!
ART MAKING TO MAKE BANKS PAY
We have an art space @ Coalition for the Homeless (thank you!).
Located at: 129 Fulton St. (at Williams Fulton St. Subway Stop), 2nd Floor
Come help make Art and Visuals for May 12th!
Wear your painting clothes! Bring friends!
WE NEED: to use a sewing machine, plastic containers, and used bike inner tubes.
Kicking Corporate Booty! www.organizingforpower.org Page 36
Mon May 9: 5pm to 10pm
Tues: 12 noon to 10pm
Wed: 12 noon to 11pm
SOCIAL MEDIA REMINDER: Please use social media this week if you are out doing actions or can't make it but want to
support: www.Onmay12.org, http://www.facebook.com/OnMay12 Twitter: @onmay12 #onmay12
NEW FLIER
We have a new flier that we are using this week. It is attached in color and black and white. One side in English, one side
in Spanish. We are working on other languages. Please let us know if your organization has a need for the flier in
other languages
POST MAY 12 EVENTS
We decided to compile a list of actions and events that are set for after May 12th, so we can put it up on the site and
tell people about it while we're out marching. It's really important for us to communicate that this doesn't end on May
12th, that it takes movements to fight back and win, and that there are already clear ways to continue to struggle.
If you or your organization or organizations you know of are hosting related actions or events after the 12th, send an
email at XXXX. In the email, please include:
The title of the event
A sentence describing it
Time, date, location, all that stuff
The organization(s) or coalition putting it together.
If there's a link to a website about the event or something like that, give me that too.
CONTACT LIST
Lisa Fithian: 213-840-1972 fithianL@igc.org
Michael Kink: 518-527-2787 michael.kink@gmail.com
Jennesa Calvo-Friedman: 917-749-5413 JCalvoFriedman@gmail.com
ART: David Solnit 510-967-7377 dsolnit@gmail.com
SOCIAL MEDIA: Greg Basta 631-455-5429 gbasta@nycommunities.org
COMMS CENTRAL: Samantha Corbin 203-470-8675 srcorbin@gmail.com
PRESS: Ana Tinsly: 646 331 4765 atinsly@gmail.com
PRESS: Dan Levitan 646-200-5315 dan@berlinrosen.com
LEGAL: General Questions Staci 347-515-4665 esmith@wsfssh.org
LEGAL: 24 Hours support if you are ARRESTED 212-579-5176
LEGAL: General National Lawyers Guild 212-679-6018
Kicking Corporate Booty! www.organizingforpower.org Page 37
SCHEDULE OF MEETINGS
MAY 12 ACTIONS | UPCOMING EVENTS & Trainings (In Bold)
Tuesday 4/26 Coordinating Committee Meeting
Time: 12:30PM
Location: UFT 52 Broadway 19th Floor Room B & C
Wednesday 4/27 Big Organizing Meeting
Time: 6:00PM
Location: 32BJ 101 Avenue of the Americas
Thursday 4/28 Mobilization Working Group
Time: 2:00PM
Location: New York Communities for Change 2-4 Nevins St., Brooklyn, 2nd Fl.
Thursday 4/28 Action Working Group
Time: 4:00PM
Location: 233 Broadway - room 720
Thursday 4/28 Subcommittee Meeting on Planning Teach-Ins
Time: 5:00PM
Location: 233 Broadway - room 720
Friday 4/29 Scouting of Wall Street Assembly Sites and Targets
Time: 10:00AM
Location: Meet at 52 Broadway to walk around
Saturday 4/30 OCD Meeting
Time: 10:00AM
Location: New York Communities for Change 2-4 Nevins St., Brooklyn, 2nd Fl.
Tuesday 5/3 Trainings for “Teachers” for the teach-in
Time: 6:00PM - 8:00PM
Location: TBD
Saturday 5/7 Organizers All Day Training | Partial day training for Orienteer and Traffic / Peace Keepers
Time: 9:00AM - 7:00PM
Location: Trinity
Tuesday 5/10 CD Training
Time: TBD
Location: TBD
Wednesday 5/11 Volunteer Meeting
Time: TBD
Location: TBD
Kicking Corporate Booty! www.organizingforpower.org Page 38
ROLES AND RESPONSIBILITIES FOR THE WEEK OF MAY 12
Here’s a quick look at what your role and responsibilities will be as coordinators for your street teams. Some of these
items will be given to you on site in the morning or at the afternoon orientation meetings. Some items you will want to
bring with you.
Coordinators
You need to know how to travel to your action locations. *Make sure you have appropriate maps and directions
* (Hopstop.com can be helpful in this.)
Know your team, and assignments:
Roles: Leafleters, Media Liaison, Police Liaison, Videographer, Still Photos, Tweeter! / Social Media, Actionistas
(Delegations/Letter carriers/banner holders, etc), Legal Observers, Chant Leaders, Scouts (Advance), Traffic /
Peacekeepers.
Make sure you have the materials you need:
Banners, flags, letters, props, stickers, etc
Bring the Important Mobilization Contact List with you
Have and distribute Metro Cards
Dress appropriately for the weather.
Bring some water, snack if possible.
Make sure your team members (activists) know what is expected of them (list below)
Carry your chant sheet with you
HAVE FUN! ROCK OUT!
Activists-- Responsibilities
Show up on time!
Agree to work within the Agreements
Step into the roles that your coordinator identifies.
Dress appropriately for weather
Bring some water/snack if possible
Carry your chant sheet with you
HAVE FUN! ROCK OUT!
GOALS OF THE MAY 12TH ACTION
Let Bloomberg know that there is a way to help our economy and save our social services, education, health care,
housing programs etc. without devastating cuts which hurt our communities.
Force big banks to pay their fair share
Train a new generation of activists, and build experience through this series of actions and the mass take over/teach
in of public space on the 12th
Continue and advance the national movement taking place around the country where activists are fighting back
Kicking Corporate Booty! www.organizingforpower.org Page 39
ROLES FOR THE MAY 12th ACTIONS
Organizers / Coordinators – These are people who will be leading the actions during the week following the
training on Saturday May 7th. These people need to commit to full days (7:30 am - 7:00 PM) on May 7, May 9,
10, 11 and 12.
Activists – These are people who will participate in actions, visibility activities and art making leading up to May
12th. These people should commit in advance to 1 or more full or half- days before the 12th and the full day of the
12th. Contact XXX to sign up! -
Orienteer’s – On May 12, thousands of people will gather at various downtown assembly locations. Orienteer’s
will hand out program guides/maps to participants and help make people familiar with the day. They should be
available all afternoon on May 12. E-mail onmay12@gmail.com to sign up!
Teachers – On May 12, we will have hundreds of teach-ins on the many ways the Big Banks and Wall Street are
draining the city’s coffers at our expense. Classes last 15 minutes. On May 12th Teachers must meet at 3:30. The
training for Teachers is Monday 5/9 at 6:30 PM at 52 Broadway. E-mail XXX to sign up!
Monitors- These people will help with flow of traffic near each of the teach-in sites. E-mail
onmay12@gmail.com to sign up!
Kicking Corporate Booty! www.organizingforpower.org Page 40
RECRUITMENT
Ideally you have a list of groups, key contacts and start working the meetings and phones for goals and commitments.
When building your list of organizer or activists it is helpful to have this information in your database or spread sheet
FName
LName
Org
Phone
Number
Email
Sat
Training
Mon
Tues
Wed
Thurs
Role
Skills
As the week of action gets closer we can begin to shape teams and their leadership from the committed people.
RECRUITMENT INFORMATION PACKET
WHAT IS HAPPENING:
On (DATE) working people from across (CITY) will converge on the Financial District/ Downtown/ Wall Street with a
strong message – the wealthiest (New Yorkers), Americans, Wall Street Banks and Corporation’s must pay their fair
share. Tens of thousands of New Yorkers will engage in mass teach-in on economic power in the US and how to fight
back right at the heart of where corporate power lies. Leading up to XXX and this massive teach-in and action, will be a
series of lead up actions and activities that will build public knowledge, momentum and energy for May 12th and train
and develop hundreds of grass roots organizers on how to engage corporate power and run and manage street
demonstrations and campaigns.
To make this week of action successful we need people who are ready to commit. Because this is a new way of doing
massive protests that will last more than a day, we need a committed group of people who are willing to commit a
significant amount of time the week before the action.
WHAT ARE WE ASKING:
We are asking that your organization commit as many organizers, staff, leaders or members to one of the roles that are
listed below. We know this is a big ask, but this is the moment to take big steps. Not only will you be participating in
making this action successful, but you will also have a unique opportunity to train your staff, leaders and members in
concrete organizing skills and engage in movement building with other organizers and activists from across NYC, issue
areas and the country.
ROLES NEEDED
To make this week of actions a success we need to recruit a lot of people for a variety of roles. Some require experience
and skill and all of them will receive training to insure they are confident in their role and in the plan overall.
Organizers – Need to attend training on Saturday, (DATE) where we will also establish roles and teams.
These are people that have some experience that will gain a lot more by participating in this program. They
are the ones who will be leading actions of the week. These people need to commit to full days (7am-7PM)
on May 7th, May 9, 10, 11 and 12. Our goal is to have 100 organizers.
Activists – These are people that we are recruiting to commit one or more days or half days during the
week. They will participate in actions, visibility activities or art making for May 12th. Having some experience
is good. These people will be able to learn why and how we are organizing for justice. These people should
commit in advance to 1 or more full or half- days before the 12th and the full day of the 12th. People should
commit to one or more days between Monday May 9th and Wed May 11th. Our goal is to have 300 activists.
Volunteers – these people are needed for the day of May 12 to help with any variety of roles including
marshals, orienteers, leafleters etc. Our goal is XXX
Kicking Corporate Booty! www.organizingforpower.org Page 41
Teachers - this is a very specific role that we are recruiting in advance. We will have training for them on
May 3 at 6:30 PM. These are the people that will lead the Teach-In’s around the Wall Street area. They need
to have curriculum and a class plan that will be provided. They can choose their own topics, develop their
own materials or access information on the website. Our Goal is 200
WHAT YOU NEED TO DO:
Please review the roles below. Again we need organizers and activists in particular for the days preceding the event.
Attached you will find a rap to use and the description of the roles we need filled...
Reach out to people in your organization/network. Identify people who are committed to taking on one of the roles
outlined below. Take their contact info, name, number and email, and enter it on the attached sheet. Please identify
what days they are available for full days (7AM-7PM). Please send the list of people back to XXXX or call XXXXXX
SAMPLE RECRUITMENT RAP
On May12 more than 20,000 New Yorkers will converge on Wall Street in a series of marches and stage a mass teach-in
about the economy and the different issues which impact our communities. The week prior to this massive teach-in,
from May 9-11th, we will be engaged in a series of smaller actions at variety of sites across the city to raise awareness
about the May 12th action and to build an atmosphere and activity in the city.
Our goals for the 12th and for the weeklong series of actions are to hold Wall Street, corporations, big banks and the
wealthy accountable and to make sure they pay their fair share in taxes, invest in communities and create jobs.
This is a watershed moment, where we have the opportunity be part of a nationwide movement to get the truth out
about corporate greed and right wing attacks on poor and working people.
We’re asking groups and individuals to commit to this important action. We need people to serve in the roles of activists
and leaders the week prior in staff in order to build the momentum for May 12.
This is a new type of organizing and action and we want to train new leaders in movement building, mass street action
and organizing skills. You’ll have the opportunity to get your staff and/or friends trained in street actions, mass
mobilization, as well as develop relationships and contacts with organizers and leaders from across the city.
Can you commit yourself and others to join us on May 12th and the preceding week?
We need organizers who can commit 9 AM - 6PM on Saturday and Monday - Thursday from 7AM – 7PM.
How many organizers do you think you can you commit?
We need activists who can commit to full days between Monday and Thursday from 7AM-7PM.
How many activists can you commit and what days?
Please fill in the attached form and send the names and their contact information by XXX and send to XXXX.
FOLLOW UP BY PHONE A LOT!
Kicking Corporate Booty! www.organizingforpower.org Page 42
DAY OF MATERIALS DISTRIBUTION CHART
Total
(4,000)
Com/Edu
cation --
300
Studen
ts --
1,000
Trans
Energy
-- 300
Immigr
ation --
300
Hous
ing --
500
Peace
-- 300
(.075)
Jobs
--
300
Human
Services
(1,000)
Educa
tion
(UFT)
Total
ART
March Flags
200
15
50
15
15
25
15
15
50
200
March
Banners
2 Each
2
2
2
2
2
2
2
2
?
16
Picket Signs
850
64
212
63
65
106
63
64
213
850
Hand signs
2,000
150
500
150
150
250
150
150
500
2,000
Bucket drums
20
2
4
2
2
2
2
2
4
20
Wood Spoons
20
Pairs
2
4
2
2
2
2
2
4
20
Noise Makers
140
12
30
12
12
20
12
12
30
140
Cardboard
cones
LIT
Teach In
Guides
(English)
15,000
525
1,750
525
525
875
525
525
1,750
8,000
15,00
0
Fliers B&W
Fliers Color
Placards
600
45
150
45
45
75
45
45
150
600
PROP
Whistles
200
15
50
15
15
25
15
15
50
200
TEACH IN
Bells
6
Copies of
Curriculum
50 -
100
each
Chalk Board
Zone Signs
Teach In Signs
Kicking Corporate Booty! www.organizingforpower.org Page 43
MAY 12 CHANT SHEETS
You can just copy and change the targets!
Hey (Bank of America) it’s not fair,
Time to pay your fair share
We Pay Taxes Why Don't You!
(BOA) Pay Your Taxes
(BOA) Don’t You Know
Foreclosures have got to go
Banks get bailed out -- People get sold out!
Money for Jobs, Not for Banks
Money for housing, Not for Banks
Money for Healthcare, Not for Banks
Money for Healthcare...
Money for Climate...
Money for Pensions Not for Banks
(BOA) you can’t hide
We can see your greedy side!
Working families got a right to know… Hey, big
banks: Where’s our dough?
Shine a light on corporate greed; We have hungry
mouths to feed!
Banks Got Bailed Out
People Got Sold Out! (WE got sold out!)
3-5-7-9
Don’t Give Banks
Another Dime.
Corporate Lobbyist – You Can’t Hide
We can see your greedy side
Big Banks Pay Your Taxes!
Bank of America, BAD for America
Everybody pays their tax,
Everyone but Goldman Sachs!
Hey, hey, BOA
Make your lobbyists go away
JP Morgan Shame on You
Hey Wall Street, it not fair
Time for you to pay your share
We’re gonna beat back the bankers
Attack, We’re gonna beat, beat back
the bankers attack
Hey Hey! Ho Ho!
Corporate Greed has Got to Go!
(Big Banks or Wall St)
El pueblo unido, jamas sera vencidas
The people united will never be defeated
Beat back banker greed,
Good jobs are what we need!
BOA you can’t hide
We can see your greedy side!
Not another nickel, not another dime
Bailing out Billonaires is a crime!
To the Tune of the Drunken Sailor
What do we do with the Corporate Bankers
What do we do with the Big, Big bankers
Early in the morning.
Hoo-ray break em up,now. (3x)
Early in the morning.
What do we do with the Lobbyist? (3x)
Early in the morning
Hoo-ray send ‘em off to jail, (3x)
Early in the morning
We're going to make a world of justice, (3x)
Early in the morning
Kicking Corporate Booty! www.organizingforpower.org Page 44
We are students, We are loud
We are union, We are proud
OOOOOO
Repeat: OOOOO
(Bank of America), Can’t You See,
Repeat: (BOA) Can’t You See….
What You Greed is Doing To Me
OOOOOO
O,O, O, O
BOA Don’t You Know, BOA Don’t You Know
Your Greedy Ways have got to Go
OOOOOO
O,O, O, O
2-4-6-8
Bust the Banks Up,
We can’t wait!
This is What Democracy Looks Like
That is what Wall St greed looks like
Se ve y se Siente, Main St esta Presente!
Que es lo que queremos? - Justicia!
Cuando la queremos? – Ahora!
Sin Justicia – No hay Paz!
Bailouts Si – No hay Paz!
Bail Outs – No Peace!
Detention – No Peace!
No Housing, No Peace!
No Relief– No Peace!
Aqui estamos,Y no nos vamos!
Y si nos echan, Nos regresamos!
Bloomberg Escucha,
Estamos en la lucha.
Hey, hey, what’s the fuss?
Make the economy (big banks) work for us.
[Bank Name] you’ve got cash
So why pay your workers trash?!
Song: Nobody Turn Me Round
Ain’t Gonna Let Nobody Turn Me ‘Round ,
Turn me around, Turn me around (2x)
I’m gonna keep on marchin’, keep on fightin;’
Heading for the Promise Land
--Ain’t gonna let Mike Bloomberg….
--Ain’t gonna let inequity…
--Ain’t gonna let Big Bankers…
Song: Look to the People
We’re gonna look to the people for ………..
Justice EQUITY loving Housing Good Times
FAIRNESS
In the hard times coming ahead
We’re gonna sing and shout
We’re gonna work it on out.
in the hard times coming ahead
And with the people’s ……………., , (2x)
We will make it!
Song: Keep On Moving Forward
We’re gonna keep on moving forward
Keep on moving forward (2)
Never Turning Back,(2x)
We’re gonna work for Justice together,
Work for justice together (2x)
Never turning Back (2x)
We’re gonna fight the banks together…
We’re gonna love each other boldly..
We’re gonna build a new world together..
Song: Step by Step
Step by step the longest march,
Can be won, can be won
Many Stones can form a bridge,
Singly none, singly none
And by union what we will, Can be
accomplished still
Drops of Water turn a Mill, Singly none, Singly
none.
Kicking Corporate Booty! www.organizingforpower.org Page 45
SAMPLE STICKERS AND POSTERS
What Revenue
Crisis?
Make Banks Pay
No Cut Backs
Tax the Rich!
Make Banks Pay!
Bloomberg
Raise $1.5 Billion
Make Banks Pay!
WALL STREET
We Want Our
Money Back!
Bank of
America
Pay Your Taxes
No Cut Backs
Tax the Rich!
Make Banks Pay!
What Revenue
Crisis?
Make Banks Pay
Bloomberg
Raise $1.5 Billion
Make Banks Pay!
JP Morgan Chase
Pay Your Taxes!
WALL STREET
We Want Our
Money Back!
Kicking Corporate Booty! www.organizingforpower.org Page 46
TAXES JP MORGAN
CHASE PAID in 2010
Jamie Dimon, JP CEO
It’s Time to
MAKE BANKS PAY!
Kicking Corporate Booty! www.organizingforpower.org Page 47
Jamie Dimon,
JP Morgan Chase CEO
I’m willing to
fight to
defend my
$17 million
dollar bonus!
Even if it means your house
gets foreclosed!
Kicking Corporate Booty! www.organizingforpower.org Page 48
Jamie Dimon,
JP Morgan Chase CEO
Paid $17,000,000 Bonus for
crashing the economy!
MAKE JAMIE PAY!
WANTED
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