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Brand Partner Supplier Manual

November 2016

1

This Manual contains details of House of Fraser’s policies with
regards to its Brand Partners.
Brand Partners must familiarise themselves with the contents of this
Manual and ensure that its contents are passed to all relevant
parties in their organisations.
This manual replaces all previous versions of the Brand Partner
Manual.

November 2016

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House of Fraser – Brand Partner Supplier Manual
1. Opening a Brand Partner
2. Brand Partner Procedures
3. Distribution via NDC
4. Direct to Store Deliveries
5. Responsible Sourcing Policy
6. Modern Slavery Act
7. Contact Details

November 2016

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1. Opening a Brand Partner
1.1

Opening Process
The procedures to open a Brand Partner Department within House of Fraser are
summarised below, and illustrated on the flow chart on page 4 (Brand Partners
Opening Process).

A.
A.1

New Brand Partner
The Brand Partner presents the full collection to the House of Fraser Category,
detailing price architecture, product mix and Brand profile.
The Category views the collection and reviews the suitability of the collection
to House of Fraser’s portfolio.
A Draft Agreement is issued by House of Fraser’s External Business Controls
department (‘EBC’).
The Brand Partner confirms acceptance of the House of Fraser Agreement in
principle. The Category then finalises the opening stores and timetable, the
trading parameters, and the contractual agreement.
The final proposal, together with a capsule collection, is presented for sign-off
by the Category Director.
Having agreed the final proposal, a Heads of Agreement is issued by EBC and
must be returned signed by the Brand Partner to move the process
forward.
The Category refers the Brand Partner to House of Fraser’s StoreDevelopment
Department upon the return of the Heads of Agreement, to review the shopfit
proposal and layout plans.
The Agreement is issued by EBC. The Agreement must be signed and returned
by the Brand Partner prior to opening and within seven working days of
issue.
The Shopfit plans progress through to opening of the new Brand Partner
Department as outlined in section 1.2 by the Store Development Department.
EBC issues a New Supplier Account opening form, in order to set up a supplier
specific account number to facilitate payment. This must be returned at least
14 days prior to commencement of trade.
EBC issues a supplier specific department number.
The Brand Partner is responsible for the press and marketing support for the
new opening, which must be presented to House of Fraser’s Marketing
Department for approval.

A.2
A.2
A.3
A.4
A.5
A.6
A.7
A.8
A.9
A.10
A.11

November 2016

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BRAND PARTNER OPENING PROCESS

Category Reviews New Brand Partner

Draft Agreement Issued

Category Director Signs off final Brand
Partner Proposal
Category Confirms: Stores; Timetable
& Trading Parameters. Contractual
Agreement Finalised
Heads of Agreement Issued

Store Development Reviews Shopfit
Proposal
AGREEMENT ISSUED

Opening Details

Shopfit Confirmed

Issue New Supplier Account

Brand Partner to survey agreed

Opening Form. To be completed

site and draw up floor and

and returned by the Brand

elevation plan
Submit for approval as per critical

Agreement Signed
Partnerand Returned

path procedure (see next page)
Create New Department

Shopfit approved

Number
Press Marketing Launch

OPEN BRAND PARTNER
DEPARTMENT

November 2016

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B.
B.1
B.2
B.3
B.4
B.5
B.6
B.7

Expansion of an Existing Brand Partner
The Brand Partner submits a “wish list” of stores for seasonal planning
meetings.
The Category reviews store opportunities at seasonal planning meeting and
advises Brand Partner of proposed expansion.
Category liaises with Brand Partner to finalise the store openings, timetable,
and trading parameters.
An updated schedule to the Agreement is issued by EBC. This must be signed
and returned by the Brand Partner prior to opening.
The Shopfit progresses through to the opening of the new Brand Partner
Department as outlined in Section 1.2.
EBC ensures the Brand Partner department number is usable in time for the new
store opening.
The Brand Partner is responsible for the press and marketing support for the
new opening, which must be presented to House of Fraser’s Marketing
Department for approval.

November 2016

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1.2

Shop Fit Process

1.2.1

Shop Fit Process Objective
The House of Fraser shopfit procedure is in place to ensure that shop-fits allow projection
of brand personality within the overall context of a House of Fraser Store. It also ensures
that all enabling works and services can be actioned in a timely and safe fashion.

1.2.2

Shop Fit Procedure
The House of Fraser Shopfit Process is controlled by our Store Development
Department (‘SDD’).
Space and Location Agreement – The Category will agree the Stores and the space
available within Stores with the Brand Partner. This is to be captured on a House of Fraser
Block Plan and a Shopfit and Location Agreement Form.
Shopfit Briefing – SDD will brief the Brand Partner on the shop-fitting process and the layout
criteria required by House of Fraser once the Shopfit and Location Agreement Form has
been completed with the Category and passed to SDD.
Visual Concept Approval – The overall look of a Brand Partner Shopfit needs to be
approved by the Category. SDD will manage this process on behalf of the Brand Partner.
The Brand Partners needs to provide SDD with the following information on an A1 board:




Shopfit Images;
Finish Swatches; and
Branding

Individual Shopfit Approval – Following the Visual Concept Approval the Brand Partner
needs to complete a survey at each site and is required to issue plans for each Store
site for review and approval by SDD. The following information is required.



Scale Plan and Elevations; and
Photographs of Site taken when the Survey is completed.

Failure by the Brand Partner to provide the requested information will delay approval and
therefore opening dates. House of Fraser reserves the right to request changes to
proposals where they do not meet the criteria laid out in the Shopfit Briefing.
Shopfit Approval – Approval is communicated in a letter from SDD. This includes contact
details for the Store to allow the Brand Partner to arrange shop-fitting dates with the Store.
Full details of each stage of the process and requirements will be given in the Shopfit
Briefing by SDD.
1.3

Brand Partner Trading Agreement
All Brand Partners will be required to sign a standard Brand Partner Agreement. A signed
Agreement must be in place prior to commencement of trade with House of Fraser.

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2.

Brand Partner Procedures

2.1

Customer Service Policy

2.1.1

Purpose
House of Fraser and its associated stores is passionate that all staff and managers deliver
a high level of customer service at all times and operates a Customer Service Policy to
provide all employees, Brand Partner employees and consultants with clear knowledge
of what is expected. By following the Policy and consistently delivering service excellence
it will support House of Fraser in becoming UK & Ireland’s No 1 premium department store.

2.1.2. Principles
All information contained within the Policy aims to ensure a safe and enjoyable shopping
environment for all customers at all times. Customers are our number one priority and
therefore complete adherence to the Policy is essential.
In the event of a breach or deviation by a Brand Partner employee, and after the matter
has been discussed with the individual, the breach may be advised to the employing
Brand Partner, where action can be taken under that Brand Partner’s disciplinary policy.
2.1.3

Procedure
2.1.3.1

The Company Sales Process
House of Fraser operates a four stage sales process for all employees to provide
a basic structure when selling. The Sales Process offers an essential guide to assist
store-based staff to consistently achieve high service standards. Please contact
the HR advisor in store for more details.

2.1.3.2

Mystery Shopping Programme
Customer service standards are regularly measured through Mystery Shopping.
The Mystery Shopping programme assesses employees on the level of customer
service provided. Guidelines are available to assist all employees to consistently
achieve the required standards. These can be obtained from a member of the
store management team and all Brand Partners should be familiar with the
requirements, which need to be implemented.
House of Fraser is committed to delivering high levels of customer service and
where this is achieved; a 100% Mystery Shopping result is likely to be rewarded.

2.1.3.3

Demonstrating Service Standard and Professional Behaviour
All staff and managers must be passionate about making sure every customer
leaves the store a delighted customer. House of Fraser wants all customers to be
greeted by staff and managers who are attentive, knowledgeable and
enthusiastic.
Brand Partner Managers are expected to be ambassadors in customer service
and therefore are expected to demonstrate role model behaviour to their staff.
It is important that all staff and managers act professionally and display positive
body language at all times. It is expected that all staff are courteous and helpful
8

to customers and colleagues at all times. Poor customer service and
inappropriate behaviour / conduct will not be tolerated.
Outlined below are examples of the type of staff behaviour House of Fraser finds
unacceptable (this list is not exhaustive):
 Eating, including sweets and chewing gum, on the shop floor of any
customer designated area;
 Ignoring customers whilst carrying out other non-customer focused tasks;
 Neglecting customers by not acknowledging or approaching them;
 Standing around in groups and talking on the shop floor, especially around
till points;
 Chatting with colleagues whilst serving customers at a till point;
 Making or receiving personal calls on the shop floor;
 Entertaining friends and relatives on the shop floor;
 Shouting across the shop floor to colleagues;
 Negative or discourteous body language such as slouching over fixtures,
arms folded, appearing disinterested;
 Inappropriate conduct which includes making a customer feel
uncomfortable or intimidated; or
 Staff leaving their department unattended without good reason.

2.2

2.1.3.4

Productivity Levels and Recognition Store Card Recruitment
All selling staff and managers are required to achieve their Productivity and
Recognition Store Card targets that are agreed with their Line Managers. These
targets are set to ensure that all selling staff and managers are maximising every
sales opportunity and providing all customers excellent customer service by
offering add on sales.

2.1.3.5

Recognition / Support
House of Fraser is committed to providing all staff with support and development
opportunities. Managers will observe and coach their teams and in turn will
praise and recognise hard work and commitment. The Company offers various
training and development opportunities which include product training, selling
skills, online learning and SASH (Sales and Service Help).

2.1.3.6

Order in Store (OiS)
House of Fraser is a multi-channel retailer and as such would expect all Brand
Partners to encourage customers to use the Order in Store terminals when a
particular product is not available in store but is available on the House of Fraser
Web store.

Returns Policy
House of Fraser has recognised the need for a clear Returns Policy and an awareness of
the policy for both customers and staff.
The Returns Policy noted below is clearly displayed at every till point in store.
“At House of Fraser, we want you to be delighted with every purchase you make.
However, it is important that you retain your receipt. Please note that if you have made a
purchase from a House of Fraser Outlet store, you can only return products for a refund or
exchange to any other Outlet store.
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If you change your mind, simply return your purchase in its original condition (including
the packaging where it forms part of the goods, for example boxed items), with the
receipt or a satisfactory proof of purchase within 14 days and we will refund you in full via
the original payment method used or if you return your purchase after this period but
within 28 days, you may exchange the item for other merchandise or a House of Fraser
Gift Card to the value of the item.
For hygiene reasons we are unable to give refunds or exchanges on pierced earrings.
The following items can only be returned within the terms of our returns policy providing it
is in its original condition (including the packaging where it forms part of the goods, for
example boxed items) and for hygiene or safety reasons have not been worn, opened,
used and any seals on the product remain unbroken: lingerie, hosiery, swimwear, men’s
underwear, hats, duvets, pillows, mattresses, mattress protectors and cosmetics. Hats must
have the returns policy swing ticket still attached.
Where special conditions are attached to your purchase/order, this returns policy will not
apply and the special conditions will take priority (e.g. furniture, carpets, technology and
some products from some of our Brand Partner partners).
DVDs, food and House of Fraser Gift Cards cannot be returned within the terms of our
returns policy.
No refund or exchange will be given without a receipt or other proof of purchase. The
above does not affect your statutory rights.”
The returns policy that applies to specially ordered furniture, furnishings, and
electrical goods, is outlined in the Terms and Conditions on the reverse of the
Customer Order Note.
Customer’s returning damaged or faulty goods, or items that are not fit for the
purpose for which the goods are intended, are entitled by law to a full refund.
The Returns Policy should be displayed at the till point and communicated verbally to the
customer. The same policy applies to all sales regardless of whether this originates from a
Brand Partner. Brand Partners cannot have their own returns policy.
The Returns Policy should help Brand Partners handle refunds efficiently and should be
viewed as an opportunity:
 To enhance sales with the customers’ peace of mind about returning purchases; and
 To improve Customer Service and After Sales Service to encourage future sales and
increased customer loyalty.
2.3

Credit Card Policy
The acceptance of own branded credit cards issued by a Brand Partner is not
permitted unless it is a Visa or MasterCard card.

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2.4

Gift Card / Voucher Policy

2.4.1

Sale of Gift Vouchers
House of Fraser encourages the sale of House of Fraser Gift Cards /
Vouchers by Brand Partners.

2.4.2

Acceptance of Gift Vouchers
The acceptance of Gift and Promotional vouchers issued by Brand Partners is permitted
in exceptional circumstances and under the following rules:
 Any scheme must have prior approval from House of Fraser’s External Business
Controls; and
 Brand Partners must adhere to House of Fraser’s Retail Administration
instructions.

2.5

Working with Brand Partners

2.5.1

Purpose
House of Fraser needs to ensure that all Brand Partners have the requisite skills and
experience and the ability to conduct themselves in an appropriate manner to work within
our business.

2.5.2

Principles
The Working with Brand Partners, Consultants & Agency Workers policy (“the policy”) applies
to all non-House of Fraser employees regardless of status or length of service whilst
working in any House of Fraser premises. The policy sets out the procedures applicable at
pre-placement, during placement and termination of placement stages.
Brand Partner staff are also required to adhere to the terms of House of Fraser’s Code of
Business Conduct and Staff Code of Conduct, copies of which can be requested from
House of Fraser’s HR Department.

2.5.3

Recruitment
The Brand Partner will be entirely responsible for the recruitment of their own employees
inclusive of attraction, sourcing and selection. House of Fraser will allow the Brand Partner
to advertise their vacancies in the back of house areas in store only. If the Brand Partner
requires further recruitment support, the House of Fraser Resourcing team will offer a
chargeable recruitment management service for both permanent and temporary staff.

2.5.4

Meet and Greet Procedure
2.5.4.1 Pre-Placement - Brand Managers and Beauty Staff ONLY
Before consent can be given to allow Brand Managers/Beauty Staff to work in a
House of Fraser location, the individual should attend a meet and greet interview
conducted by a relevant House of Fraser manager.
2.5.4.2 Brand Partners are required to provide copies of the prospective member of staff’s
CVs prior to the interview. The interview will not take place unless a CV is provided.
2.5.4.3 Brand Partners must ask the prospective member of staff whether they have worked
for either House of Fraser in a different location or for any other Brand Partner
operating within House of Fraser and provide this information to the relevant
store/SSC management teams prior to the meet and greet interview.
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2.5.4.4 After the interview has taken place, House of Fraser’s management team will decide
whether the individual is suitable for the position. This decision will be communicated
to the individual through their employing company.
2.5.4.5 Under no circumstances should the Brand Partner offer a position prior to a positive
decision being confirmed by House of Fraser.
2.5.4.6 In the event that the individual is unsuitable for the position this will mean that the
individual is not permitted to work in any House of Fraser location. Reasons for
declining include but are not limited to the following:





Prior dismissal from House of Fraser or other Brand Partner employer.
Issue of prior Final Written Warnings by House of Fraser or Brand Partner
employer for poor attendance, behavioural issues, underperformance,
misconduct.
Where a conflict of interest exists, for example family members working on the
same department.
Where there is a concern that the individual will be unable to drive business
performance based on their previous employment history/skills.

2.5.5

Pre-Placement – Non Management/non Beauty
Meet and Greet interviews are not required for non-management or non-Beauty Brand
Partner staff.

2.5.6

Induction
All Brand Partner staff may only continue to work in store/SSC on condition that they have
attended and completed all relevant induction and training workshops. In the event of
non-attendance or non-co-operation, the Brand Partner will be notified in writing and the
individual will be asked to leave the store/SSC.

2.5.7

During Placement
During placement, Brand Partner, consultant and agency staff will be subject to their
employing company’s policies and procedures. They will, however, be expected to
contribute towards House of Fraser’s Vision, adhere to our Values and business standards.
Where non-adherence is discovered it may be necessary for House of Fraser, or the
employing company to take further action as detailed below.

2.5.8

Procedure - Requests to Remove Staff
2.5.8.1 Where a breach of House of Fraser’s standards has occurred and there is no one
available from the employing company to suspend the individual in person, House
of Fraser reserves the right to verbally request a Brand Partner, consultant or agency
staff member to refrain from working in any House of Fraser location.
2.5.8.2 Until such time that an appropriate individual from the employing company is
available to formally suspend, provide further written details to the individual and
conduct an investigatory/disciplinary meeting, individuals may not attend any House
of Fraser location.
2.5.8.3 The employing company will be informed as soon as is practicably possible in the
event that a Brand Partner is asked to refrain from working in any House of Fraser
location.
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2.5.8.4 Permission to work in a company location may be withdrawn in the following
circumstances:





The individual is dismissed by their employing company.
The individual’s conduct is conduct that House of Fraser deems to be an
act of gross misconduct.
Action is taken by the employing company which is deemed to be either
inappropriate or insufficient.
For any other reason which House of Fraser considers the individual to no
longer be suitable to work in a House of Fraser store or a Store Support Centre.

2.5.8.5 In the event of a suspected serious breach of the Code of Business Conduct and/or
the Staff Code of Conduct and/or the Staff Discount policy and/or Cash Handling
procedures, House of Fraser reserves the right to question Brand Partner, consultant
or agency staff to expedite matters. Such conversations will be witnessed and
recorded in writing.
2.5.8.6 In the event of a breach of any of House of Fraser’s policies and procedures it is
expected that the employing company will undertake all necessary steps to
investigate such matters and to co-operate fully with House of Fraser by sharing the
outcome of those investigations including any disciplinary decisions taken.
2.5.8.7 If the senior manager in store/SSC requests the permanent removal of an individual
the decision will be communicated to the Brand Partner, consultancy or agency in
writing.
2.5.9

Brand Partner Grievances
In the event that a Brand Partner raises a grievance this should be presented to the
individual’s employing company in accordance with the employing company’s own
grievance procedures. House of Fraser’s expectation is that all such grievances will be the
responsibility of and handled by the individual’s employing company. House of Fraser will
conduct any necessary investigations with its own staff where appropriate upon request by
the employing company and will inform the employing company as to the outcome of
those investigations. The employing company will communicate the outcome of any
grievance directly to the individual concerned.

2.6

Time and Attendance

2.6.1

Purpose
The Time & Attendance system endeavours to ensure adequate staffing levels allowing
maximum coverage at all times ensuring the highest standards of customer service. The
system records accurate data of the working hours undertaken so that efficient productivity
can be maintained.

2.6.2

Principles
This applies to all House of Fraser employees as well as Brand Partner employees and
consultants, working within stores, with the exception of security and cleaning staff.
This policy should be read in conjunction with Time and Attendance Procedures which are
available from the in-store HR teams.
13

Brand Partners have a responsibility to make every effort to ensure their employees attend
work during agreed scheduled / contracted hours. The Time and Attendance system
records daily attendance during each shift, through the use of the COPOS system.
2.6.3

Procedure
An employee should use their COPOS swipe card at a till point to register the start and finish
time of their shift. Staff who experience difficulty in, or fail to swipe at any of the times
outlined, should notify their Sales Manager as soon as possible.
Managers may use their discretion to determine whether or not times should be adjusted
and / or whether further action may be appropriate.
Swipe cards should not be given to colleagues to register time and attendance at work.
If an employee loses or forgets their swipe card they should inform their Sales Manager as
soon as possible so that a replacement card can be issued and attendance can be
manually recorded in the interim.
Sharing User ID and / or swipe cards is considered a serious breach of House of Fraser policy.
In some cases, further action may also be taken by the employing Brand Partner.

2.7

Brand Partner Staff Appearance

2.7.1

Brand Partners and Consultants
Employees of some fashion Brand Partner departments are required to wear stock from
the Brand Partner’s merchandise range. In other instances, Brand Partners and consultants
are required to wear the uniform as supplied by the Brand Partner. Where there is no such
requirement, Brand Partner staff and consultants should adhere to the standards of
business dress detailed below.

2.7.2

Standards of Business Dress
All employees should be well groomed and dressed to reflect a professional image by
wearing appropriate attire and be easily identifiable to our customers. Personal
presentation helps self-confidence, assurance and enthusiasm which will positively impact
on the perceptions our customers have of our stores.
Items not to be worn:
- cropped tops
- logos, excluding brand logos
- Strappy tops
- halter necks
- backless
- plunging necklines
- skirts no shorter than 18 inches
- large splits in skirts
- shorts / combat trousers
This list is not exhaustive and managers can provide guidance for suitability. Black business
dress should be adhered to by staff at all times, including the summer months, although
possibly in a lighter weight fabric. Whereas the main part of the fabric should be black in
colour, black fabric with a pattern or contrast is acceptable.
14

As House of Fraser has a diverse workforce, we are aware of certain requirements due to
cultural and religious beliefs and employees need to discuss these with their manager.
2.7.3

Name Badge
Everyone working within House of Fraser is provided with a name badge and these are to
be worn at all times for store–based employees.

2.7.4

Footwear
Sensible and appropriate footwear, which should be of neat appearance, is to be worn
at all times. It is not recommended that high heels are worn as they are not suitable for
standing for long periods of time. For Health and Safety reasons, open heel shoes with no
straps or open toed shoes, for example mules, flip-flops and sandals may not be worn on
the shop floor. Trainers may only be worn in relevant areas of House of Fraser.

2.7.5

Hair
Hair should be kept clean and tidy. Brightly excessive colours such as purple, red, etc. are
deemed to be inappropriate.

2.7.6

Jewellery and Accessories
Jewellery and accessories should not be excessive or offensive and employees may be
asked to remove items if they are deemed to be too large or inappropriate.

2.7.7

Body Piercing and Tattoos
Ear, nose and tongue piercings are permitted provided they are not excessive or offensive.
House of Fraser reserves the right to request that inappropriate nose or tongue rings/studs
or earrings are removed. Other facial piercing such as lip, eyebrow and chin should not
be revealed whilst at work. Tattoos should be covered up while on duty and not be visible.

2.8

Payment Terms

2.8.1

Payment is made on the basis of sales recorded and a self-billing invoice is raised by the
House of Fraser weekly.

2.8.2

Sales from the weeks making up the House of Fraser financial month will be remitted to the
Brand Partner.

2.8.3

Payment will be made by BACS and cleared funds will be transferred into the Brand
Partner’s bank account on the third business day after the 15th of the second month
following the end of the trading month. If any of the three business days are bank holidays
then payment will be delayed by the appropriate number of days.

2.8.4

To enable the opening of an account in House of Fraser’s Accounts Payable System, Brand
Partners are requested to complete a New Supplier Account Form and return it to the
External Business Controls Department. Until the form is received and processed an
account cannot be opened, and payments cannot be made.

2.9

Service Charge
All Brand Partners are required to pay a cost per store towards services and
facilities.
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This weekly charge per store is fixed centrally on a scale according to the grade of the
store.
The service charges cover the following services:
 Bags and wrapping – mandatory charge
 Energy surcharge – mandatory charge
 Telephone and fax
 Stationery, printing, copying
 Inter-store transfers of goods
 regular postage of correspondence
2.10

Systems
http://www.hofsuppliers.co.uk/info/pdf/implementations_policy.pdf

2.11

Visual Merchandising

2.11.1 Graphics and POS
2.11.1.1 Graphics Policy – Brand Partners
House of Fraser corporate graphics must be supplied and used by all Brand
Partners during all official Sale Periods.
Any use of graphics at all other times must have prior clearance from House of
Fraser’s Print Manager in the Store Support Centre.
2.11.1.2 Sale Graphics
During sale periods, all Brand Partners must adopt House of Fraser’s corporate sale
graphics package.
2.11.1.3 Offer/Reduced graphics
There may be instances where a Brand Partner requests to action reductions and
markdowns outside of House of Fraser’s Sale periods. To do this Brand Partners must
either use HOF signage or submit all POS requests for approval.
2.11.1.5 Prime Trading graphics
During prime trading, i.e. for full price products, Brand Partners have to follow the
style of House of Fraser’s corporate graphics, under the following guidelines:
2.11.1.6 Brand Partner Own Graphics Objective
To achieve a high standard of presentation that is consistent in style with House of
Fraser’s own ticketing.
2.11.1.7 Approval Procedure
All proposed graphics for the Brand Partner departments must be shown for
approval prior to printing and delivery.
The Print Manager in the Store Support Centre can approve the POS.
2.11.1.8 Positioning & Type
 All graphics must be positioned on the relevant product
 Price tickets must be positioned on the left hand side of the fixture in Perspex
holders
16




Product information, graphics and promotional tickets should be placed on
the right hand side of the fixtures
Promotional ticketing on shelving should be positioned on the second shelf
down and in alternate bays

2.11.2 Visual Best Practice
Visual Best Practice is about establishing and maintaining Best Practices for all areas of
visual merchandising, merchandise display, departmental layout and graphics.
Aim – to achieve a balance between the identity of each Brand Partner and the
corporate identity of the store.
Objectives – To establish and agree Best Practice for each Brand Partner. This will be a
mutually agreed model store layout which will provide a consistent image throughout all
stores.
Key guidelines:
2.11.2.1 Layout and fixtures
All Brand Partners will have the plans of their departments approved by Store
Planning.
2.11.2.2 Merchandising
Product grouping and dressing of fixtures to be approved by the relevant Visual
Merchandise manager for each Category.
2.11.2.3 Display, Props and flowers
To be approved by the relevant Visual Merchandise manager for each category.
2.11.2.4 Housekeeping
Basic standards are to be maintained, i.e. fixtures and shelves are to be kept dust
free.
2.11.2.5 Till points
These should be kept clear with limited POS/leaflets etc.
2.11.3 Windows
The store windows are divided equally according to the product mix of both fashion and
home.
It is House of Fraser’s policy, where space permits, to integrate Brand Partners into the
display windows throughout the trading year along with a branded logo decal.
The window calendar may be product specific, depending on the corporate themes and
this is then laid out in the House of Fraser window calendar.
The stores will follow through the themes from the window to in-store display based on the
direction given by the Head of Visual Merchandising for House of Fraser.

17

2.12

Marketing and Promotions
Brand Partners have the opportunity to be part of House of Fraser’s marketing
campaigns.
There are a number of different marketing tools that are available for Brand
Partners to buy space within and these include:





Sale brochures;
Spring and Autumn customer magazines;
The Christmas Gift Guide; and
Local PR and events

Rates and exact details will need to be negotiated on an event by event basis with the
marketing department.
Brand Partners can also contact customers via the Recognition programme database, by
funding targeted direct marketing activities on a local or national basis. Costs and timings
can be provided by the Card Services department.
3.

Distribution via the Company National Distribution Centre (‘NDC’)

3.1

Introduction
This section provides Brand Partners with an overview of procedures and to make them
aware of the required standards when Brand Partner merchandise is being delivered via
the NDC.
The purpose of this section is to advise the Brand Partner of the delivery criteria required.
By following these guidelines, deliveries will be consistent and will ensure the quality and
safety of the product is maintained during its various process and transit stages.
If there are any points of discussion in this section or there are any further questions relating
to the NDC Brand Partner Scheme, please do not hesitate to contact the NDC Brand
Partner Team on the contact details below.

3.2

NDC Brand Partner Team
For enquiries please contact
 0844 800 3777
 ndc-concessions@hof.co.uk

3.3

Booking Process
3.3.1 A booking can be made verbally with a member of the Brand Partners team
(0844 800 3777), or by e-mail, ndc-concessions@hof.co.uk , with no less than 24hrs
notice.
3.3.2
-

When making a booking, the following information needs to be
communicated:
Brand Partner Name / Supplier;
Approximate date and time of delivery into the NDC;
Number of Cartons / Sets / Pallets; and
Name of Carrier (if applicable).
18

3.4

Loading Process
3.4.1 All deliveries / collections over 20 cartons must be palletized.
3.4.2 All cartons must be palletized on standard pallets measuring 1.0m x 1.2m and the
contents of the pallet must be securely shrunk wrapped.
3.4.3 The maximum carton size is 600 x 360 x 430mm
- BDCMI 600 x 300 x 400mm
- BDCM2 400 x 300 x400
3.4.4 Maximum carton weight should not exceed 25kgs
3.4.5 Stock / Cartons must not overhang the pallet and the total height of the pallet must
not exceed 1.8m or 6ft (this includes the pallet).
3.4.6 All cartons must clearly define the Brand Partner name / Supplier and the store
destination details.
3.4.7 All cartons must be securely taped and all totes must be sealed. The seals can be
the Brand Partner’s preferred choice.
3.4.8 All hanging merchandise must be individually covered by a polythene bag and
sealed at the top and bottom. A further over bag must be applied to sets of
hanging units. Hanging sets must not exceed 10 units.

3.5

Supplier Manifest
3.5.1 Each delivery / collection must have a Supplier manifest which must include the
following information:
 Brand Partner / Supplier name;
 Date of delivery / collection;
 Booking reference;
 Completion of volumes in the columns stated cartons / sets / pallets against each
desired store of destination;
 Total summary, cartons / sets / pallets;
 Sender / Loader to print name & signature;
 Driver (print) name & signature; and
 Vehicle seal number.
3.5.2 A copy of the manifest can be obtained by contacting the NDC Brand Partners
team. (A sample can be seen below on page 21.)
3.5.3 On completion of the vehicle being loaded the sender / loader must print and sign
the Supplier manifest.
3.5.4 Once the sender / loader has signed the Supplier manifest, the driver will add his
name and signature to the document, signing the collection unchecked.
3.5.5 The sender / loader must witness the stock being secured for transit, and then
witness the vehicle being sealed by the means of an electronic encrypted code,
or other secured seal method, this number must then be recorded on the Supplier
manifest.
3.5.6 The sender / loader must then retain a copy of the Supplier manifest and the original
must be forwarded with the delivery driver and Goods.
3.5.7 All stock must be loaded in good condition and must be secured to ensure the
quality and safety of the product is maintained during the transit and process
stages.
3.5.8 The Supplier manifest is the Proof Of Delivery (‘POD’) and the information being
applied to this document must be accurate.
3.5.9 The Supplier manifest is designed to incorporate 3 transit types: cartons, sets, and
pallets. If the sender / loader are forwarding boxed and hanging material, the
Supplier manifest must be completed by stating the volumes under each transit
type.
19

3.5.10

The NDC operates 2 despatch schedules throughout the year:
 Off Peak – 35 weeks per year
 Peak – 17 weeks per year

3.6 NDC Preparation Process
3.6.1 When the NDC are in receipt of the collection / delivery, the stock will be directed
to the Brand Partners processing area.
3.6.2 The stock will then be checked at carton / set / pallet level against the information
applied to the Supplier manifest by the Brand Partner/ Supplier.
3.6.3 All variances (if any) will be reported within 24hrs of receipt of the delivery /
collection by the NDC Brand Partners team.
3.6.4 All damages (if any) will be reported within 24hrs of receipt of the delivery /
collection by the NDC Brand Partners team.
3.6.5 The stock will then be made available for the despatch process.
3.6.6 A POD will then be raised via the Brand Partner access database to be supplied
with the merchandise for onward delivery to store.
3.6.7 Each individual Brand Partner / Supplier will have their stock flagged as a load
priority. This flagging mechanism will visually supply the loader and the store with
detail as to whom the merchandise refers to.
3.6.8 All Brand Partner related merchandise will be held in a segregated and defined
work area, there will be no cross contamination with House of Fraser related
merchandise.
3.7

NDC Loading Process
3.7.1 Brand Partner merchandise being processed through the NDC is
defined as a
business priority.
3.7.2 The loader will collect the POD, check the information refers to the merchandise
being loaded and then load the merchandise onto the
vehicle.
3.7.3 The vehicle is then sealed by the means of an electronic encrypted
code.
3.7.4 The POD’s are made available upon request.

3.8

Back of Store unloading process
3.8.1 When the vehicle arrives at the back of store, the Brand Partner merchandise will
be unloaded first and the in-store Brand Partner’s team will be notified of the arrival
of their stock.
3.8.2 The delivery will be confirmed with the attached POD’s and signed accordingly.
3.8.3 All variances (if any) must be reported to the NDC Brand Partner team within 24hrs
of receipt of the delivery.
3.8.4 The Brand Partner stock will then be fast tracked to the sales floor.

20

NDC COLLECTION

NO:

DELIVERY MANIFEST

Date:

SUPPLIER

Booking Reference:

STORE NAME

NDC USE

SETS

CRTNS

PLTS

CAGES

NO:

STORE NAME

0705 ALTRINCHAM

1528 FRASERS (EDINBURGH)

0460 ALYESBURY

0721 LEAMINGTON SPA

1011 BATH

0730 LEEDS

0830 BELFAST

0723 LEICESTER

0461 BIRKENHEAD

1570 LINCOLN

0720 BIRMINGHAM

0451 LOCH LOMOND

0826 BLUEWATER

0829 MAIDSTONE

1001 BOURNEMOUTH

0701 MANCHESTER

1056 BRISTOL

0706 MEADOWHALL

0804 CAMBERLEY

1543 MIDDLESBROUGH

1020 CARDIFF

0506 MILTON KEYNES

1547 CARLISLE

0466 NORTHAMPTON

0724 CHELTENHAM

0735 NORWICH

0807 CHICHESTER

0728 NOTTINGHAM

0726 CIRENCESTER

1008 OXFORD ST (LONDON)

0810 CITY OF LONDON

1055 PLYMOUTH

0827 CROYDON

0729 READING

1052 CWMBRAN

0502 RICHMOND

1542 DARLINGTON

0725 SHREWSBURY

1569 DONCASTER

0704 SKIPTON

0828 DUNDRUM (DUBLIN)

0467 SOLIHULL

0464 DUDLEY

0468 SUTTON COLDFIELD

0504 EPSOM

0727 SWINDON

1003 EXETER

0469 TELFORD

1560

0825 THURROCK

GATESHEAD (METRO)

1529 GLASGOW

0802 VICTORIA (LONDON)

1549 GRIMSBY

0831 WESTFIELD (WHITE CITY)

0803 GUILDFORD

0470 WOLVERHAMPTON

0733 HIGH WYCOMBE

0471 WORCESTER

0465 HUDDERSFIELD

1097 WEBSTORE

NDC USE

SETS

CRTNS

PLTS

CAGES

0

0

0

0

1564 HULL
0450 JENNERS (EDINBURGH)

Please provide a actual count of pallet spaces required
in vehicle alongside hangings bars in order to load
SENDER PRINT NAME:

NDC DRIVER PRINT NAME:

Pallet's

Hanging
Bars

SENDER SIGNATURE:

NDC DRIVER SIGNATURE:

VEHICLE SEAL REF:

21

4.

Direct to Store Deliveries

4.1

Booking in and presentation of deliveries
This option is no longer available as standard for new Brand Partners. Consent for direct to
store deliveries must be obtained from the NDC prior to delivery.
For all approved deliveries directly made to the loading bay of stores:
 The Brand Partner must book in the delivery with each individual store by contacting
the store’s loading bay. This is to ensure the delivery does not arrive at the store at the
same time as any other scheduled vehicles. The Brand Partner must phone the store at
least 24 hrs prior to their delivery.
 The person making the booking must quote the Brand Partner name and number, and
the number of cartons/packs to be delivered.
 Each carton/pack must be clearly marked with
- The Brand Partner’s name and Supplier Account Number;
- The delivery documentation must be fixed to the outside of the cartons using a
window envelope, and must list the number of cartons and selling units; and
- The cartons must be numbered 1 of, 2 of, etc.
Brand Partners should use one of the following nominated carriers to deliver to stores:
 DHL;
 TNT; or
 Parceline.
On arrival at a store:
 The driver’s paperwork will be signed for the number of cartons received; and
 For Brand Partner deliveries specifically, the Brand Partner managers may be
encouraged to sign for their own deliveries to avoid any delivery discrepancies.
If the carrier is going to be delayed for any reason, the store should be contacted to ensure
it is still possible to deliver on that day as some stores have restricted windows in which to
accept deliveries.

4.2

Refusal of deliveries
Deliveries may be refused for one of the following reasons:
 A delivery slot has not been booked with the store;
 The stock was not delivered at the agreed time (unless the store has been previously
notified);
 Packs are damaged within the consignment;
 Cartons are labelled incorrectly.

4.3

Loading Bay restrictions
Brand Partners are encouraged to confirm with each store if any restrictions exist at their
loading bay, e.g. a store is not able to accept a vehicle without a tail lift, to prevent any
issues with unloading vehicles.

4.4

Returns
 Stock is prepared by placing into relevant unit type (set, box, pallet or cage)
 Once the return is prepared, the Concessions Admin team at the NDC must be
contacted requesting a consignment number.
22





The return is then passed to the store room or loading bay to be held until the next store
delivery/collection back to the NDC
If the return is missed off the next delivery, then the Store/Brand Partner must contact
the Concessions Admin team to rearrange the collection on the original consignment
number.
High value returns must be considered as either a container that holds over £500 at
cost (not retail) price. It is the Brand Partners responsibility to ensure that anything high
value is treated as such.

5

Responsible Sourcing Policy

5.1

Sustainability
Sustainability at House of Fraser means being a “Responsible Retailer”. This is integrated as
a strategic pillar in our business and one of our core values.
The aim of our Responsible Retailer programme is to manage our environmental footprint,
responsibly source and support the communities we engage with whilst maintaining
sustainable growth. Our programme has three action areas – People, Planet and
Community.
As a minimum these action areas are designed to ensure we meet our legal obligations
on sustainability and good industry practice. As a Royal Warrant holder, we also have to
abide by their sustainability guidelines.
Responsible sourcing of products, packaging and services is a key element of our
sustainability programme.
People
This includes:
•
The responsible sourcing of products across our supply chain by working with our
suppliers of house brands, own-bought (i.e. wholesale) brands as well as our
concession and service partners;
•
Employee engagement in sustainability; such as low carbon travel or volunteering;
and
•
Customer engagement on sustainable products and packaging.
Planet
This focuses on the environmental management of our footprint across the whole of our
business including stores, offices, products and supply chain, including:
•
Reducing our contribution to climate change by reducing our energy consumption
and greenhouse gas emissions;
•
Preventing and reducing consumption of resources, water and waste generation;
and
•
Protecting biodiversity.
Community
This includes:

23

•
•

5.2

Giving back through charitable activities by supporting the local communities we
operate in via the House of Fraser Foundation.
Scaling our efforts by collaborating with our brands, service partners and
concessions as well as sustainability initiatives including Business in the Community The Prince’s Responsible Business Network and SEDEX on responsible sourcing.

Responsibility
It is your responsibility to communicate and implement our Responsible Sourcing Policy
and Responsible Sourcing Code of Conduct within your activities and your supply chain.
You must nominate a senior manager to undertake this responsibility and notify us of the
same. This will be the day to day contact for our Responsible Sourcing team for
communications in both directions as required

5.3

5.4

Responsible Sourcing Code of Conduct


In acknowledging the importance of responsible sourcing and the promotion of fair
and safe working conditions within your supply chain, you must meet or exceed our
Responsible Sourcing Policy and Responsible Sourcing Code of Conduct.



Our Responsible Sourcing Policy and Responsible Sourcing Code of Conduct
recognises that a supply chain can be complex including diversity of product lines and
the global citizens who produce them. Our intention is to promote high ethical
standards within the supply chain without imposing unachievable conditions.



In order to keep up-to-date with changes and developments in the environment,
employment conditions and human rights, you acknowledge that we will review our
policies periodically and update them as and when necessary.

Legal obligations
In line with our Responsible Sourcing Code of Conduct, you will meet your legal obligations
in the following areas as a minimum:
a)
b)
c)
d)

Human rights, labour and modern slavery;
Health & Safety;
Environment; and
Animal Welfare

5.4

Due Diligence and Supply Chain Traceability

5.4.1

Mapping and risk assessment of suppliers
5.4.1.1 You agree that we will risk assess your sustainability performance in the following
key areas:
a)
b)
c)
d)

Human Rights, Labour and Modern Slavery;
Health & Safety;
Environment; and
Animal Welfare.
24

5.4.1.2 You must complete our Sustainability Supplier Questionnaire and provide your
audits, compliance certificates and member certifications as necessary. We will
use this to identify your performance against our Responsible Sourcing Code of
Conduct as well as key legal and best practice requirements.
5.4.2

Audit and Monitoring
We reserve the right to audit your sustainability performance via a desk top assessment
and in person.
a)
When we conduct a desk top risk assessment, we will look at your audits as made
available by you through SEDEX and your completed Sustainability Questionnaire. You
may utilise industry standard audits (examples include SMETA and BSCI), third party audits,
self-audits.
b)
When we conduct person site audits, we will monitor, inspect and assess
implementation and compliance with our Responsible Sourcing Code of Conduct and
the answers you have given in the Sustainability Supplier Questionnaire. This may be
conducted by one of our employees and/or a third party auditor.
5.4.2.1 Own-Bought, Concession and Service suppliers
If you are an own-bought, service supplier or a concession partner then you must meet
the following mandatory criteria:
a) Compliance with relevant legal obligations including, but not limited to, UK Modern
Slavery Act and REACH; and
b) No real fur and no angora rabbit wool.
5.4.2.1.1

You are responsible for auditing, monitoring, implementing and reporting
corrective actions in your supply chains. If required, you must provide us with
test reports, audit reports etc. if requested by us in response to a request from
a customer or governmental body.

5.4.2.1.2

We reserve the right to investigate the answers you have given in audits and
the Sustainability Supplier Questionnaire, if required, to ensure your
compliance with your (our) legal obligations.

5.4.2.1.3

You must maintain audit documentation and evidence to demonstrate
compliance with your sourcing policies. If collected by us, this information
will be held by us in confidence unless a legal obligation requires otherwise,
for example in the case of Modern Slavery Act reporting.

5.4.2.1.4

Where non-compliances are identified, we will agree corrective actions with
you to an agreed deadline. We will expect all non-compliances to have
been dealt with no later than three months after an audit or when otherwise
raised with you unless otherwise agreed in writing. Satisfactory evidence of
non-compliance resolution must be provided by you.

25

5.5

Training
You are responsible for training your staff and supply partners to ensure our Responsible
Sourcing Code of Conduct is complied with. We will provide advisory supports for our
supply partners to meet our policies as required.

5.6

Collaboration
We encourage our suppliers to collaborate with responsible sourcing initiatives to facilitate
continuous improvement.

5.7

Reporting

5.7.1

We will monitor out Internal KPI’s and adherence to our Responsible Sourcing Code of
Conduct

5.7.2

Progress and any incidents of modern slavery identified are disclosed in our annual reports.

6

Modern Slavery Act

6.1

Without prejudice to its other obligations, the Brand Partner shall:

6.2

6.1.1

comply with the Modern Slavery Act 2015 (“MSA”); and

6.1.2

comply with Fraser’s ethics, fair dealing and modern slavery policies as Fraser may
update from time to time.

The Brand Partner shall not engage, and shall procure each member of its group and their
respective employees, officers, agents, subcontractors and suppliers shall not engage, in
any activity, practice or conduct, or fail to do anything, which would:
6.2.1 constitute an offence under the MSA if such activity, practice or conduct, or failure
was carried out in the UK; and/or
6.2.2

cause Fraser to be in breach of the MSA.

6.3

The Brand Partner shall promptly on demand provide at its own cost such co-operation,
assistance, information and access to premises as Fraser may reasonably request in
connection with Fraser’s obligations under the MSA (including providing prompt, accurate
and complete responses to any questionnaires that Fraser may issue in connection with
the MSA and any follow up questions).

6.4

The Brand Partner shall promptly and in any event within 5 business days on becoming
aware, notify Fraser in writing of any actual, suspected or threatened breach of clauses
6.1 and/or 6.2 and shall at its own cost immediately provide such co-operation, assistance,
information and access to premises as Fraser may reasonably request in connection with
such breach.

26

6.5

The Brand Partner shall on demand indemnify and keep indemnified, Fraser, its group
companies, employees, officers, agents, subcontractors and suppliers from and against
howsoever arising any and all losses, liabilities pending or threatened suits, proceedings,
actions, damages, claims or demands and any costs, charges or expenses (including
reasonable legal fees) suffered or incurred by Fraser, its group companies, employees,
officers, agents, subcontractors and suppliers arising out of or in connection with breach
of clauses 6.1, 6.2, 6.3 and/or 6.4.

6.6

Fraser may terminate the Concession Agreement with immediate effect on written notice
for a Brand Partners breach of clauses 6.1, 6.2, 6.3 and/or 6.4

27

7

Contact Details
House of Fraser (Stores) Ltd

Store Support Centre
27 Baker Street
London
W1U 8AH

Tel: 0207 003 4000

HoF Accounting Services

House of Fraser
Accounting Services
Granite House, 4th Floor
31 Stockwell Street
Glasgow
G1 4RZ

Tel: 0141 553 4900

NDC Wellingborough

House of Fraser
Park Farm Industrial
Estate
Shaw Close
Wellingborough
NN8 6BN

Tel: 0844 8003777

Supplier Compliance Team

House of Fraser
Park Farm Industrial
Estate
Shaw Close
Wellingborough
NN8 6BN

Tel: 0844 8003777
ndc-compliance@hof.co.uk

External Business Controls
Team

Store Support Centre
27 Baker Street
London
W1U 8AH

Tel: 0207 003 4000
EBC@hof.co.uk

Brand Partner Bookings
Tel: 01933 331026
ndc-concessions@hof.co.uk

7.1
House of Fraser Stores List
The full House of Fraser store list is available at www.hofsuppliers.co.uk/info
If the store phone numbers are required they can be found at
www.houseoffraser.co.uk

28



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