Scania Identity Manual 201609

User Manual:

Open the PDF directly: View PDF .
Page Count: 106

Download
Open PDF In Browser	View PDF

scania
Identity manual

Edition 2016.09 16MC135 © Scania CV AB 2016

Table of contents

Introduction
Introduction
General information
Trademark history
Overview — Primary assets
Overview — Secondary assets
Ten brand identity principles
Tone of voice

Brand assets
4
4
5
6
7
8
9

1A. Scania wordmark
Introduction
Primary
Clear space
Size
Versions
1B. Scania symbol
Introduction
Primary, full-colour
Secondary, monochrome
Clear space
Sizes
Versions

Scania Identity Manual — Introduction

12
13
14
15
16

18
19
20
21
22
23

1C. Vertical lock-up logotype
Introduction
Full-colour and monochrome
Clear space
Sizes
Versions

25
26
27
28
29

1D. Horizontal lock-up logotype
Introduction
Full-colour and monochrome
Clear space
Sizes
Versions
Placement
Don’ts
Branding vs. communication
Branding vs. communication – Examples

31
32
33
34
35
36
37
38
39

2. Scania typography
Introduction
Versions
Scania Sans Headline
Scania Sans
Scania Sans Condensed
Settings
Headlines
Headlines – Best-in-practice
Examples
Glyph overview
Replacement fonts
Don’ts

41
42
43
44
45
46
49
50
53
55
56
57

3. Scania colours
Introduction
Brand colours and primary supporting colours
Secondary colours
Contrast
Do’s and don’ts

59
60
61
62
63

4. Scania grid
Introduction
Landscape grid
Landscape grid – Examples
Portrait grid
Portrait grid – Examples
Portrait grid – Left & right page ads
Brochure grid
Brochure grid – Examples
Odd formats
How to scale
A5 + A6 Grid
Powerpoint
Internal communication
Don’ts

65
66
69
71
74
76
77
79
81
83
84
85
86
87

5. Image style
Introduction
Holistic view/Detailed view
Categories

89
90
91

6. Icons
Introduction
Overview

93
94

7. Materials
Introduction
Specifications

96
97

8. Cropped griffin
Introduction
Application
Replacements

99
100
101

9. Epilogue
End note
Additional information

103
104

Separate appendices
— Stationery
— Partner companies
— Service vehicles
— Signage

SCANIA IDENTITY Manual

introduction

Scania Identity Manual — Introduction

Introduction

General information

The Scania brand identity has been designed
to unite and modernise the brand expression
and to support the desired brand image.

Single brand strategy
Scania pursues a single brand
strategy. The Scania brand is
always the same, regardless of
geographical market or product
segment. The visual identity reflects
the brand strategy, consistently
promoting the single brand, Scania,
and conveying the brand values
pride, trust and dedication. This
is achieved by following the rules
defined in this manual and the
direction described in the Brand
Platform. The importance of proper
and consistent use of our corporate
trademark – the wordmark,
symbol and logotype – cannot be
overstated.

Unify
With a few very strong brand assets
we can ensure global consistency
and a coherent brand expression
across all channels.

Clarify
The aim is to bring clarity to the use
of all brand assets and to create
a solid framework for precise
communication.

Simplify
With easy-to-use brand assets and
a clear manual everyone can come
together to create a uniform brand
appearance.

Dignify
The brand identity has been
developed with precision to enable
us to communicate the pride, trust
and dedication that run through
all that we do.

Amplify
All the brand assets have been
polished and improved to reach
their full potential in order to
effectively and successfully
communicate the Scania brand.

Scania Identity Manual — Introduction

One Scania
Treat the brand assets with respect
and follow the instructions with
great care. The result will be “One
Scania” in every interaction with
the brand.

Permission to use
the symbol and logotype
The Scania wordmark, symbol
and logotype may only be used
by Scania CV AB, subsidiaries of
Scania CV AB, and companies that
are authorised to market the Scania
products and services or otherwise
licensed to use the Scania symbol
and logotype. There are numerous
other parties who may want to use
the Scania trademark in various
ways: Manufacturers of parts and
accessories, bodywork suppliers,
workshops and dealers outside the
Scania network, etc. To prevent
misuse, these other parties are required to obtain special permission

for several areas of use. Questions
and applications for permission
should be submitted to Scania CV
AB, Brand Communication. Any
questions regarding licensing and
marking vehicle-related products,
parts, accessories, software and
fluids should be directed to Scania
CV AB, Parts and Service:
products.parts@scania.com.

Questions
Questions regarding this manual
and the Scania brand identity are
submitted to Scania CV AB, Brand
Communication, through Scania
identity helpdesk:
identity@scania.com.

Identity manual reference
standard
In the case of ambiguities and
uncertainties resulting from
language translations, the English
version of the Scania identity
manual should be used as the
ultimate reference and guide for all
matters regarding the Scania brand
identity.
Ordering artwork
Artwork for wordmark, symbol
and logotype is available on
Scania Media Provider:
https://media.scania.com or can be
ordered from Scania CV AB,
Brand Communication via
identity@scania.com.
Trademark protection
The Scania name, wordmark,
symbol and logotype are registered
trademarks of Scania CV AB and
are protected by international
copyright law.

Trademark history

1901–1911

1911–1954

The Scania symbol originates from
the coat of arms for the Swedish
city of Malmö, the birthplace of
Scania. The eye-catching griffin
at the centre of the symbol is a
mythological creature, half bird and
half lion dating back to 1437, when
it was adopted from King Erik of
Pommern.

Scania Identity Manual — Introduction

1954–1969

1969–1984

In 1658 the province of Skåne
(Scania in latin) was given
the griffin as its coat of arms.
Maskinfabriksaktiebolaget Scania
registered a logotype in 1901,
consisting of the griffin at the
centre of a stylised bicycle hub.
The hub originates from the chain
hub used on bicycles manufactured
by Scania around the year 1900.

1969–1984

The hub and the griffin has been
preserved over the years, except
during the Saab-Scania era
(1969-1995) when the pedal crank
was replaced by spherical rings
surrounding the head of a griffin,
designed by Swedish artist Carl
Fredrik Reuterswärd in 1983.

1984–1995

From 1969 to 1984, after a
trademark dispute, the company
used only a wordmark with the
name Scania as its trademark.

1995–2016

In 1995, the trademark with the
pedal crank and the griffin was
resurrected in a modernised form.

2016–

In 2016 the logotype was updated
for the first time in 20 years,
contemporised with a three
dimensional finish of the symbol
and a more distinct wordmark.

Overview

Primary assets
The brand asset toolbox is divided
into primary and secondary assets.
The primary assets are Scania’s
strongest branding tools and can
be used across all channels at all
times. The secondary assets exist
to support the primary assets and
to enable a more dynamic brand
expression.
1. Unique and distinct, the Scania
wordmark expresses pride, trust
and dedication. It can be set in
a positive or negative colour
depending on the background.
2. The Scania symbol conveys
quality and robustness.
A secondary monochrome
symbol version is also available.
3. The lock-up logotypes consist
of the Scania wordmark
and symbol, with a pre-set
proportion. Two lock-up logotype
versions are available: vertical
(primary) and horizontal. These
are used for impactful branding
where they will clearly and
visibly stand out. They can be set
with a positive or negative colour
depending on the background.

Scania Identity Manual — Introduction

4. The Scania font family “Scania
Sans” has been developed
to create a coherent brand
expression in all communication.
The typeface is custom-made,
and the design is inspired by the
Scania wordmark.
5. The four Scania brand colours
are derived directly from the
Scania symbol and wordmark,
and effectively establish,
represent and communicate
the brand. These are, in turn,
supported by grey tones as well
as black.

Wordmark — p. 13

Typography — p. 42

SCANIA SANS HEADLINE BOLD
SCANIA SANS HEADLINE REGULAR
Scania Sans Bold
Scania Sans Regular
Scania Sans Italic
2

Symbol, 3D — p. 19

Primary colours — p. 59

Vertical & horizontal lock-up logotypes, 3D — p. 26 + 32

Image style — p. 90

Scania Sans Condensed Bold
Scania Sans Condensed Regular
Scania Sans Condensed Italic
6

Grid system — p. 66

6. The twelve-column grid system
is the organising principle for
how the Scania brand is visually
composed, and how to display
information, graphics, text and
imagery.
7. The image style of Scania is
grounded in reality and never
fake or overly retouched. It aims
to capture both a holistic view
for perspective and scope,
and a detailed view for our
understanding of every detail.

Overview

Secondary assets
1. A secondary monochrome
symbol version is used when
technical requirements limit
the use of the primary fullcolour version. The secondary
monochrome version may be
reproduced in blue, white,
silver and black. It can also be
debossed or embossed.
2. A secondary monochrome
lock-up logotype version is used
when technical requirements
limit the use of the primary
full-colour version. The lock-up
logotypes consist of the Scania
wordmark and symbol in preset proportions. Two lock-up
logotype versions are available;
vertical and horizontal. The
secondary monochrome version
may be reproduced in blue,
white, silver and black. It can
also be debossed or embossed.
3. An icon system enables
clear and instantaneous
communication for information
graphics and sales support.
The line drawings are designed
with the Scania font and product
DNA.

Scania Identity Manual — Introduction

4. The Scania secondary
supporting colours are used
to vary and highlight content.
The secondary colour palette is
limited to a few useful colours
in order to unify the brand
experience.
5. The use of the “cropped”
Griffin is restricted to vehicles
and engine applications only.
For consistency and effective
branding, all other applications
are to be executed primarily
with the Scania symbol fullcolour versions, or secondary
monochrome versions.

Symbol, monochrome — p. 20

Secondary colours — p. 61

Vertical & horizontal lock-up logotypes, monochrome
— p. 26 + 32

Materials — p. 97

Icons — p. 94

Cropped griffin — p. 99

6. The material palette is derived
from Scania’s industrial sector,
heritage and the industries
Scania serves.

Ten brand identity principles

This identity manual is a comprehensive
document outlining the principles necessary to
manage and cultivate the Scania brand identity.
Anyone engaged in branding or communication
for Scania must always follow the manual but
specifically pay close attention to the top ten
brand identity principles.

Branding vs.
communication
In all branding activities the
lock-up logotype is used.
In communications with
additional text, the symbol
and wordmark are separated
to frame the message.
See p. 38.

4. The horizontal
solid wordmark
The Scania workmark is
always solid with no outline.
It is always horizontal, to
ensure its readability.
See p. 12–16.

5. Cropped griffin

2. First impressions
last
When establishing Scania
as the source of a message
for the first time, both the
symbol and the wordmark
must be present. Then later in
a presentation or document,
for example, the symbol and
the wordmark can be used
individually.
See p. 12.

3. The full-colour
symbol is primary
The full-colour symbol is used
for all communication and
branding. The monochrome
symbol is secondary and
should only be used when
full-colour print is not
possible. See p. 18.

Scania Identity Manual — Introduction

The cropped griffin is no
longer allowed in branding
and communication, and can
only be used on the product
itself e.g. vehicles and engine
applications. See p. 99.

6. One typeface:
Scania Sans
The Scania Sans font family
is used in all marketing
communication. See p. 42.

8. Text is always
left-aligned
For all Scania communications, always align text to
the left. See p. 41.

9. The art of
balancing colour
Primarily use the blue and the
grey tones for backgrounds
and dominant elements.
The supporting colours
and Scania Red are used
modestly to inject energy and
highlight particular elements.
See p. 62.

10. Respect the grid
The Scania grid is applied to
all applications and is a key
brand identity element.
See p. 66.

Monochrome text
Never use more than one
colour in text. See p. 57.

Tone of voice

It’s not just what you do that counts. The way
that you do it leaves a lasting impression. It’s
true for a lot of things in life, and communication
is no exception. Language is not just what we
say, but how we say it. Therefore, maintaining a
consistent tone of voice is very important to our
brand.
The Scania tone of voice is:
Honest
The way we express ourselves is
forthright and open, never vague or
unclear. Honesty builds trust and
a sense of safety, which paves the
way for constructive dialogue and
great relations.
Sincere
Being frank and no-nonsense
makes the Scania brand come
across as approachable and down
to earth. Sincerity is key to building
lasting partnerships, which is one
of the most important cornerstones
of our business.

Scania Identity Manual — Introduction

Respectful
Respect is a fundamental aspect of
our tone of voice, since it reflects
our heartfelt appreciation for all
our customers, employees and
partners. Respect for the integrity
of the natural environment is also
evidenced in our commitment to
sustainable business practices.
Confident
We are leaders in the market.
Without ever being arrogant, we
know our worth and our strenghts.
This is reflected in how we speak
and write – with self-assurance,
pride and determination.

scania identity manual

BRand assets

Scania Identity Manual — Brand assets

BRAND assets

1A. scania wordmark

Scania Identity Manual — Brand assets

Scania wordmark

The Scania wordmark. Unique and
distinct. Drawn to express pride,
trust and dedication.
—
Please note!
First impressions last. The symbol
and the wordmark must always be
presented together, either as a lockup logotype or separated according
to the Scania grid system, when
first establishing Scania as the
communication source, on e.g.
brochure covers, ads, magazines,
exterior signage, etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Scania wordmark

Primary version
The wordmark – Scania – is the
most direct and effective asset in
communicating the brand. It is an
important graphic identifier of the
brand identity. It must always be
treated with care and respect to
maintain its value.
The wordmark must always be
reproduced in its entirety. Do not
use the wordmark in body text
– write Scania in the same typeface
as the body text, but not in upper
case.
Colour
The wordmark is available in
Scania Blue, Scania White or Scania
Black and should contrast with
the background. It can also be
executed in silver foil, debossed
or embossed.
—
See page 16 for all available
versions of the Scania wordmark.

Scania Identity Manual — Brand assets

Scania wordmark

Clear space
To ensure its visibility and impact,
the Scania wordmark is always
surrounded by a minimum clear
space. This area should be free
of other graphic elements or text.
The minimum clear space of the
wordmark is a square with the
same size as the width of the ‘I’
in the Scania wordmark.
—
All artwork files include minimum
clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets

Scania wordmark

Size
The Scania wordmark is clear and
bold – a wordmark that is visible
in almost all sizes. This gives us a
range of options when it comes to
size and printing technique. Always
double-check the actual size and
techniques with the printer before
production.

Scania Identity Manual — Brand assets

Scania wordmark

Versions
The wordmark is available in the
following versions:
scania_wordmark_blue_cmyk.ai
— For full-colour print, on coated paper

scania_wordmark_blue_cmyk_u.ai
— For full-colour print, on uncoated paper

scania_wordmark_blue_np.ai
— For newspaper print

scania_wordmark_blue_pms.ai + scania_wordmark_blue_pms_u.ai
— For monochrome print only, with or without monochrome symbol

scania_wordmark_blue_rgb.ai
— For all digital platforms

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

Scania Identity Manual — Brand assets

scania_wordmark_black.ai
— For b/w print

scania_wordmark_blue_rgb.png
— For all digital platforms

scania_wordmark_white_rgb.ai
— For all digital platforms

scania_wordmark_white_rgb.png
— For all digital platforms

scania_wordmark_white.ai
— For all printed matters

BRAND assets

1b. scania symbol

Scania Identity Manual — Brand assets

Scania symbol

The Scania symbol conveys quality
and robustness, emphasising these
aspects of the products. A secondary monochrome symbol version
is also available.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together, either as
a lock-up logotype or separated
according to the Scania grid system
when first establishing Scania
as the source of communication,
on e.g. brochure covers, ads,
magazines, exterior signage, etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Scania symbol

Primary version,
full-colour
The full-colour version of the
Scania symbol should be used
across all channels. It can be
applied on to both light and dark
backgrounds, as long as enough
contrast is preserved. The fullcolour symbol is available in CMYK
for printed materials and RGB for
digital use.
The symbol must always be
reproduced in its entirety and
may not be divided. It may not
be directly combined with other
logotypes, symbols or text. Do not
use the Scania symbol in body text.
Sizes
The symbol in full-colour is
available in three sizes; S, M and L.
See page 22 for the size guide.
—
See page 23 for all available
versions of the Scania symbol.

Scania Identity Manual — Brand assets

Scania symbol

Secondary,
monochrome
The monochrome symbol should
only be used when full-colour print
is not possible, if materials don’t
allow good quality of reproduction,
or if the quality of the colours is
questionable.
One colour
The monochrome symbol is
available in Scania Blue or Scania
White and Scania Black (PMS,
CMYK and RGB). It should contrast
well with the background and it can
be executed in silver foil, debossed
or embossed. It must always be
set in the same colour as the
wordmark.
—
See page 23 for all available
versions of the Scania symbol.

Scania Identity Manual — Brand assets

Scania symbol

Clear space
To ensure its visibility and impact,
the Scania symbol is always
surrounded by a minimum clear
space. This area should be free of
other graphic elements or text.
The minimum clear space of the
symbol is a square with the same
size as 1/4 of the width of the
symbol.
—
All artwork files include minimum
clear space.

X = 1/4 of the symbol width.

Scania Identity Manual — Brand assets

Scania symbol

Sizes, full-colour
The Scania symbol is available in
three different sizes, optimized
so that it can be identically
reproduced in different sizes.
Always double-check the actual
size and techniques with the
printing house before production to
ensure the correct reproduction of
the symbol.
Medium
12 mm–25 mm

The large size can be applied to
signage, walls, event materials, etc.
The medium size is the most
commonly used size, for
communication materials such
as ads, brochures, merchandise,
presentations and documents.
The small size is for web
applications and very small
merchandise items like pens,
tie holders, etc.

Small
5 mm–11 mm

Monochrome
The monochrome symbol comes in
one version for all sizes. It has small
detailing so make sure these are
distinguishable before printing
in any given media.

Large
26 mm–1 600 mm

The size (S, M, L) equals the width of the symbol.

Monochrome
One size only

—
For formats larger than
1 600 mm (XL), please contact:
identity@scania.com

Scania Identity Manual — Brand assets

Scania symbol

Versions
The symbol is available in the
following versions:

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

Scania Identity Manual — Brand assets

scania_symbol_cmyk.pdf (S, M, L)
scania_symbol_cmyk_u.pdf (S, M, L)
— For full-colour print

scania_symbol_cmyk_np.pdf (S, M)
— For newspaper print

scania_symbol_rgb.png (S, M, L)
— For all digital platforms

scania_symbol_mono_pms.ai
scania_symbol_mono_pms_u.ai
— For monochrome print only, with or without
monochrome wordmark

scania_symbol_mono_white.ai
— For monochrome print only, with or without
monochrome wordmark

scania_symbol_mono_black.ai
— For b/w print

BRAND assets

1c. vertical
lock-up logotype

Scania Identity Manual — Brand assets

Vertical lock-up logotype

The lock-up logotypes consist of
the symbol and wordmark locked
together as a fixed asset.
Two lock-up logotypes are available
for impactful branding – where they
will clearly and visibly stand out.
The vertical Scania lock-up
logotype is primary and should be
used in all instances, except when
odd formats require the horizontal
lock-up logotype version.
The Scania lock-up logotypes are
used for branded surfaces only and
should never be used together with
copy-based messages.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together, either as
a lock-up logotype or separated
according to the Scania grid
system, when first establishing
Scania as the source of the
communication, on e.g. brochure
covers, ads, magazines, exterior
signage etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Vertical lock-up logotype

Full-colour
and monochrome
The Scania vertical lock-up
logotype is used primarily for
branding items such as signage,
vehicle striping, merchandise, etc.
This is a fixed artwork. Never
attempt to create your own version.
Colour
The vertical lock-up logotype
should primarily be used in
full-colour, as CMYK or RGB. It
is available with the wordmark
in Scania Blue or Scania White
and should contrast with the
background. The monochrome
symbol should only be used when
full-colour print is not possible, if
materials don’t allow good quality
of reproduction, or if the quality of
the colours is questionable.
Sizes
The full-colour vertical lock-up
logotype is available in three sizes:
S, M, and L. See page 28 for the
size guide.

1. Primary (full-colour)

2. Secondary (monochrome)

—
See page 29 for all available
versions of the vertical lock-up
logotype.

Scania Identity Manual — Brand assets

Vertical lock-up logotype

Clear space
To ensure its visibility and impact,
the Scania lock-up logotype is
always surrounded by a minimum
clear space. This area should be
free of other graphic elements or
text.
The minimum clear space of the
logotype is a square with the same
size as the width of the
“I” in Scania.
—
All artwork files include minimum
clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets

Vertical lock-up logotype

Sizes, full-colour
The Scania symbol has smaller
details and is therefore available in
three different sizes and optimized
so that it can be reproduced in
different sizes. Always doublecheck the actual size and
techniques with the printing
house before production. The size
measurements are equal to the
width of the logotype. The large
size can be applied to signage,
walls, event materials, etc. The
medium size is the most commonly
used size, for communications
materials such as ads, brochures,
merchandise, presentations and
documents. The small size is for
web applications and very small
merchandise items such as pens,
tie pins, etc.

Medium
36 mm–78 mm

Small
15 mm–35 mm

Monochrome
The monochrome lock-up logotype
comes in one version for all sizes.
It has small detailing so make sure
these are distinguishable before
printing in any given media.

Large
79 mm–5 000 mm

—
For formats larger than
5 000 mm (XL), please contact:
identity@scania.com

The size (S, M, L) equals the width of the logotype.

Scania Identity Manual — Brand assets

Monochrome
One size

Vertical lock-up logotype

Versions

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

Scania Identity Manual — Brand assets

scania_lock-up_v_pos_cmyk.pdf (S, M, L)
scania_lock-up_v_pos_cmyk_u.pdf (S, M, L)
— For full-colour print

scania_lock-up_v_pos_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_v_pos_rgb.png (S, M, L)
— For all digital platforms

scania_lock-up_v_neg_cmyk.pdf (S, M, L)
— For full-colour print

scania_lock-up_v_neg_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_v_neg_rgb.png (S, M, L)
— For all digital platforms

scania_lock-up_v_mono_blue_pms.ai
scania_lock-up_v_mono_blue_pms_u.ai
— For monochrome print only

scania_lock-up_v_mono_white.ai
— For monochrome print only

scania_lock-up_v_mono_black.ai
— For b/w print

primary assets

1d. horizontal
lock-up logotype

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

The lock-up logotypes consist of
the symbol and wordmark locked
together as a fixed asset.
Two lock-up logotypes are available
for impactful branding – where they
will clearly and visibly stand out.
The Scania lock-up logotypes
are used for branded surfaces
only and should never be used in
communication together with copybased messages.
The horizontal lock-up logotype
should only be applied to formats
where the vertical lock-up logotype
is too small, as in the case of long
or narrow formats like extended
horizontal signage, a pen or
a tie pin.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together, either as
a lock-up logotype or separated
according to the Scania grid
system, when first establishing
Scania as the source of the
communication, on e.g. brochure
covers, ads, magazines, exterior
signage etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

Full-colour
and monochrome
The horizontal lock-up logotype
should only be applied to formats
where the vertical lock-up logotype
is too small, as in the case of long
or narrow formats like extended
horizontal signage, a pen or
a tie pin.
Colour
The horizontal lock-up logotype
should primarily be used in fullcolour, as CMYK or RGB.
It is available with the wordmark
in Scania Blue or Scania White
and should contrast with the
background. The monochrome
symbol should only be used when
full-colour print is not possible, if
materials don’t allow good quality
of reproduction, or if the quality of
the colours is questionable.
Sizes
The full-colour horizontal lock-up
logotype is available in three sizes:
S, M, and L. See page 34 for the
size guide.

1. Primary (full-colour)

2. Secondary (monochrome)

—
See page 35 for all available
versions of the horizontal lock-up
logotype.

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

Clear space
To ensure its visibility and impact,
the Scania lock-up logotype is
always surrounded by a minimum
clear space. This area should be
free of other graphic elements or
text.
The minimum clear space of the
logotype is a square with the same
size as the width of the “I” in the
Scania wordmark.
—
All artwork files include minimum
clear space.

X = The width of “I” in Scania.

Scania Identity Manual — Brand assets

Horizontal lock-up logotype

Monochrome
The monochrome symbol comes in
one version for all sizes. It has small
detailing so make sure these are
distinguishable before printing in
any given media.
—
For formats larger than
6 500 mm (XL), please contact:
identity@scania.com

Scania Identity Manual — Brand assets

Large
102 mm–6 500 mm

The size (S, M, L) equals the width of the logotype.

Medium
49 mm–102 mm

Small
20 mm–48 mm

Monochrome
One size only

Horizontal lock-up logotype

Versions
The horizontal lock-up logotype is
available in the following versions:

—
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

Scania Identity Manual — Brand assets

scania_lock-up_h_pos_cmyk.pdf (S, M, L)
scania_lock-up_h_pos_cmyk_u.pdf (S, M, L)
— For full-colour print

scania_lock-up_h_pos_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_h_pos_rgb.png (S, M, L)
— For all digital platforms

scania_lock-up_h_neg_cmyk.pdf (S, M, L, XL)
— For full-colour print

scania_lock-up_h_neg_cmyk_np.pdf (S, M)
— For newspaper print

scania_lock-up_h_neg_rgb.png (S, M, L, XL)
— For all digital platforms

scania_lock-up_h_mono_pms.ai
scania_lock-up_h_mono_pms_u.ai
— For monochrome print only

scania_lock-up_h_mono_white.ai
— For monochrome print only

scania_lock-up_h_mono_black.ai
— For b/w print

Lock-up logotype

Placement
Some examples of branded
surfaces.

Deliveries
Reception
Chassis
Workshop
Bus assembly
Parking

Scania Identity Manual — Brand assets

Scania logotype

Don’ts

Don’t use the dark wordmark on dark backgrounds.

Don’t use the light wordmark on light backgrounds.

Don’t use different printing techniques for the wordmark and symbol, on any logotype.

Don’t add outlines to the wordmark or symbol.

Don’t tilt, skew or add effects to the wordmark or symbol.

Don’t re-colour any wordmark, symbol or logotype.

Don’t use two colours for any monochrome logotype.

Cus cum re sam, volorunt
vollo escitiosa dem nim ut asi
doloreste
ped que
nonsedit, venia siminci vit
evel is exerore pa vent il et mi,
nonsequam andigenime nus,
omnis eos reruptatus dolore.

Don’t use the full-colour
symbol for black and
white print.

Don’t alter the perspective
or direction of the symbol
or wordmark.

Scania Identity Manual — Brand assets

Don’t crop the symbol or
the wordmark.

Don’t rotate any of the
Scania logotypes.

Don’t use the griffin
without the hub or the
hub without the griffin.

Don’t alter the dimensions,
spacing or placements
on any element on any
logotype.

Don’t use gold colour or
gold foil on the symbol or
wordmark.

Don’t use the wordmark
in running text.

Branding vs. communication
– Use of logotype
3

The use of logotype varies
depending if you engage
in branding or communication.

Branding
– Use lock-up logotype

Communication
– Use separate wordmark and symbol

In branding activities the lock-up
logotype is always used. Examples
include signage, merchandise and
display materials. Here the vertical
lock-up is primary; the horizontal
lock-up is secondary (used only
on odd formats such as pens or
signage where the primary
lock-up cannot fit).

In any other type of communication,
where an additional message is
attached, Scania separates the
symbol and the wordmark and use
them to frame the message. This
creates a contemporary look and
increases the flexibility of the brand
identity.

There are four ways to separate
the wordmark and the symbol:
1.
2.
3.
4.

Vertical right
Horizontal
Front and back
Vertical centered

Vertical lock-up logotype

Horizontal lock-up logotype

Scania Identity Manual — Brand assets

Branding vs. communication
– Examples

Folders
A branded folder/brochure.
The lock-up logotype is used as
there is no copy-based message
present.

A folder with copy-based
communication. The wordmark and
symbol are separated – framing the
message.

Outside/inside

Roll-ups

Once Scania has been established as the source of the
communication, the symbol and the wordmark can be
used individually, as in this PowerPoint-template.

A branded roll-up; use the lock-up logotype.
A roll-up with copy-based communication; the wordmark
and symbol are separated – framing the message.

Understanding your business

your name

Long haulage trucks

presentation title

experience
to build on
quas mo et
aliatecest
velique que

Bar charts

Nam, et quaepedit, omnimpos voloria
dolore nam aut que et eture ommo
ipsa dest eos dolest aut exces in pe
nemporia nim fuga. Accae cus acipsan
isciis dolupisciis exces ulparit dolorum
et a dolor audam liqui andi denim
nime maiorum voluptaerae id magnis
ut volorep ediciis ciaepero berum re
earum fugiasi miliquasitis pelluptatqui
– Text Scania Sans
autet vel et esto commolestium apiet

Text Scania Sans 24 pt
• Text Scania Sans
• Text Scania Sans
20 pt

– Text Scania Sans

MSEK
6

Series 1
Series 2

Series 3
4

Series 4

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter

Your date here

Info class internal

Department / Name / Subject

1
Category 1

Your date here

Scania Identity Manual — Brand assets

Info class internal

Department / Name / Subject

Category 2

Category 3

BRAND assets

2. scania sans
typography

Scania Identity Manual — Brand assets

Scania Sans typography

A custom-made and unique Scania
font family, “Scania Sans”, has
been developed for a stronger
and unified brand expression.
The typeface design is based
on the Scania wordmark and the
letters are specifically engineered
and drawn to answer all needs.
—
Please note that text should
always be left-aligned.

Scania Identity Manual — Brand assets

Scania Sans typography

Versions

Scania Sans Headline

The Scania Sans typeface family
has three fonts:

SCANIA SANS HEADLINE BOLD
SCANIA SANS HEADLINE REGULAR

Scania Sans Headline
Scania Sans
Scania Sans Condensed
The font family comes in eight
different cuts and weights, and all
fonts are available for use across
all media.
Depending on usage, there are
three different versions of the font
files available:
Scania Sans – Desktop
(Open Type Font/OTF)
For Adobe Suites e.g. InDesign
Scania Sans – Web
(TTF, Woff, Woff2, EOT)
For web applications
Scania Office Fonts
(TrueType Fonts/TTF)
For MS Office
All files can be downloaded via
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,
Brand Communication via
identity@scania.com

Scania Identity Manual — Brand assets

Scania Sans

Scania Sans Bold
Scania Sans Regular
Scania Sans Italic
Scania Sans Condensed

Scania Sans Condensed Bold
Scania Sans Condensed Regular
Scania Sans Condensed Italic
42

Scania Sans typography

Scania Sans Headline

Scania Sans Headline Bold

Scania Sans Headline is closely
linked and associated with the
Scania wordmark. It comes in two
weights: Bold and Regular. Both
weights are developed in upper
case for use when the headlines
are written in all caps. The two
weights should be used to convey
different tonalities depending on
the text. They also create contrast
between headlines and subheadlines and should support each
other when both fonts are needed.

ABCDEFGHIJKLMNOPQRST
UVWXYZÅÄÖ—1234567890

Scania Sans Headline Bold
When using the Scania Sans
Headline Bold in large sizes,
the headline must be short and
should not surpass three rows/
lines. If necessary, use a subheadline to complete and clarify
the message.

Scania Sans Headline

ABCDEFGHIJKLMNOPQRST
UVWXYZÅÄÖ—1234567890

Scania Sans Headline Regular
This alternative gives the headlines
a softer tonality, and may also
be used for longer headlines and
sub-headlines. If necessary, use
a sub-headline to complete and
clarify the message.
—
For examples, see page 46–57.

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans

Scania Sans Bold

Scania Sans is primarily for body
copy, intro texts, quotations and
graphs but may also be used for
secondary headlines. It comes in
three weights: Bold, Regular and
Italic. All of these weights have
been developed in both upper and
lower case. When using Scania
Sans the text should always be
written in upper and lower case.
The italic weight is only for use in
highlighting specific words.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Bold
Use this weight for sub and
secondary headlines or as an
alternative when better legibility
is needed on various backgrounds
(i.e., for quotations, intro texts, etc.).

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Scania Sans Regular
Use Scania Sans Regular for
body copy, intro text, graphs
and quotations.

Scania Sans Regular

Scania Sans Italic
Scania Sans Italic
This weight can be used to highlight
specific words in the body copy
when necessary.
—
For examples, see page 46–57.

Scania Identity Manual — Brand assets

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
44

Scania Sans typography

Scania Sans
Condensed
Scania Sans Condensed is an
efficient font and is excellent to
use to maximize space and in small
sizes (e.g., in manuals, reports and
graphs).
Scania Sans Condensed Bold
The Bold weight is for headlines
and sub-headlines but can be used
to improve legibility on certain
backgrounds.
Scania Sans Condensed Regular
The Regular weight is used for body
copy and may be used in graphs.
Scania Sans Condensed Italic
The Italic weight is used mainly
for highlighting specific words
in body copy.
—
For examples, see page 47.

Scania Sans Condensed Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Sans Condensed Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Sans Condensed Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Identity Manual — Brand assets

Scania Sans typography

Settings 1
The typography was developed
with legibility in mind. In other
words, all the weights have
tailor-made kerning tables.
For a consistent typographical
expression, fixed values are set.

Font sizes
Scania Sans Headline
The size of the headline should
not be smaller than the logotype.
The sub-headline must be smaller
than the headline, approximately
1/3–1/5 size of the headline.
Scania Sans and
Scania Sans Condensed
Adjust body copy, intro texts,
quotations and graphs to fit the
headline and the format. Remember
to ensure legibility. Generic text
should not be smaller than 6 pt.
For optimum legibility the number
of characters in one line should be
approximate 50–70.

Typographic settings
1. Sub-headline: Scania Sans
Headline Regular
Text: upper case
Kerning: 0 / metric
Word spacing: 100%
Leading: 95%

2. Main headline: Scania Sans
Headline Bold
Text: upper case
Kerning: 0 / metric
Word spacing: 100%
Leading: 95%
3. Scania Sans Regular
Text: upper and lower case
Kerning: 0 / metric
Word spacing: 100%
Leading: 125%

tailor-made applications

long
haulage

1.5 X

X = 95% Leading

4. Scania Sans Regular and Bold
can be used for secondary
headlines, intro text, body
copy, quotations, and graphs.

Officid ut fugiaest aci undus sum sequias ut id quae vel eum ipsaperem quos dicae liquibus
eatusae nis experspit quatibus et est, int evelicia sunt eaquiasseri rem eos alitatus dolessim
de dolore odit inum sin et et, qui omnimusanti occum ea volentur? Qui dolum que eos corese
et quis es magnis consequis reicae nullit molorione labo. Am, quis et ipsanti occuptatur?

Scania Sans Bold may be used
as a secondary headline

X = 125% Leading
3X

When needed, supported by an intro text,
written in Scania Sans Regular. Scania Sans
Bold may be an alternative when better
legibility is needed on various backgrounds.
2X
Xercimusam, solectet aut occaes aut eum hitatur, seque ere
debis dolum quam utet occati volum voluptaque consequae
con rehento doluptas pores numquaspe nonest, es sa erum
quatur audaetac cum est et laut quis et eos et quam, cum di
omnimi, sita voluptam lautatibus.

Scania Identity Manual — Brand assets

Scania Sans typography

Settings 2
Scania Sans Condensed is
a supporting font designed for
maximum effectiveness when
space is limited. Use the example
on the right as a guide for
secondary headlines and intro texts
(i.e., in a manual or report).

Font sizes
Scania Sans Condensed
Adjust body copy, intro texts,
quotations and graphs to the
format and columns. Remember to
ensure legibility. The text should
not be smaller than 4.5 pt and
Condensed should not be used in
large sizes. It is only designed to be
used in smaller sizes, approximately
4.5–14 pt.
For optimum legibility, the number
of characters in one line should be
approximately 50–70.

Typographic settings

1. Scania Sans Condensed
Text: upper and lower case
Kerning: 0 / metric
Word spacing: 100%
Leading: 125%
Figures: tabular lining is available

Consolidated statement
of changes in equity

X = 125% Leading

In Note 14 there is a description of the consolidated
equity items and information about the company’s shares.
The equity of the Scania Group has changed as follows:

2. Example of table

2X
2

Financial overview

Full year 2015

Trucks and buses, units

2015

2014

Change %

2015

2014

Order bookings

77 091

82 984

-7

19 199

20 683

-7

Deliveries

76 561

79 782

-4

21 626

23 589

-8

10 388

94 897

92 051

25 211

26 413

-5

942

8 601

7 705

2 349

2 134

114

1 040

1 016

246

231

1 056

9 641

8 721

2 595

2 365

Net sales and earnings
Net sales, Scania Group, SEK m.
Operating income, Vehichles and Services SEK m.
Operating income, Financial Services, SEK m.
Operating income, SEK m.

Change %

EUR m.*

Income before taxes, SEK m.

998

9 109

8 322

2 420

2 306

Net income for the period, SEK m.

740

6 753

6 009

1 813

1 642

10.3

9.0

3 156

2 477

Operating margin %

10.2

9.5

Return on capital employed, Vehicles and Services

19.3

19.9

4 376

4 690

Cash flow, Vehicles and Services, SEK m

479

-7

* Translated to EUR soley for the convenience of the reader at a closing day rate SEK 9.1350 = EUR 1.00. Unless otherwise stated, all comparisons
refer to the corresponding period of the preceding year.

Scania Identity Manual — Brand assets

Scania Sans typography

Settings 3 (A4)*
1

Page header – Optional

Subheadline
Scania Sans Bold
Sizes: Same size as body copy
Leading: 125%

Highlight copy
Scania Sans Italic
Sizes: Same size as body copy
Leading: 125%

Mus eaquia
volore solu

To in pa asin pe similit il incipsanda
dolest unt modicip idundandusto
blaborerspe natur susciis sit quibus
dis experit officae. Nam alitatur.

Emquiandit quae. It lique lacestiistis
eumquas volorere, et apit am iminus ut
am ut lab imet explaborem voluptatinto
quaecto min reremporios et molest
liquas es volor aborerundam faccaeriae
earumque volorem poriatet eate
poriber itatqui blaut et ommodia ideri
dendam entum ne quibusa ndaepudam
eosa et quodis sitio. Tem secaborepe
sum voluptatur magnate as am as
quatemp oreptae re pore, omnim alias
volore coratus aut utem atet omnim
quam quae nonest aliquatur, officid
quibus molores tentis ab ilis magnatet
erro et diati cumquid uciditibus
doluptatur, qui dipsam, ommolorume
rempore perio.

General settings
Kerning: 0/metric
Word spacing: 100%
1.

Page header
Scania Sans Bold
Sizes: 9–12 pt
Leading: 125%

Headline 1
Scania Sans Headline Bold
Sizes: 36 pt and up
Leading: 95%

Intro text
Scania Sans Regular
Sizes: 14–16 pt
Leading: 125%

Body copy
Scania Sans Regular
Sizes: 8–12 pt
Leading: 125%

Page footer
Scania Sans Regular/Bold
Sizes: 6–7 pt
Leading: 125%
Quotes
Scania Sans Bold
Sizes: 12–14 pt
Leading: 125%

* These settings are optimized for A4
format. For bigger or smaller formats,
adjusted settings are advised.

Itas es nis nihilli
Tionsec torpos aut earchicia deriber
umenita doloriorecae aut dolorum
qui am in remquat enditatia duntiis
sendips untiunto iusant ra quis
doluptis endandia voluptat as simusani
denisciatia suntenti is aspe di dendi
omnihiciet qui occuptatur, expelia
nimolo expedio quatet et aut restrum, si
audam que sitem fuga. Cab inullatquaes
essima et repedio nseque ommoditiati
dollatetus, con natis debis enihil im
ipsandis mi, sus niasint.
Conecae. Equi consequam
faccumquam nonse con nem. Os qui
quam, custrum, eate qui berum eum

quid ut molo expelenis perum lit et, cus
apernatqui voluptat.
Pudae odi dolor aut ipsa quae reicid
qui ipsande rionem assi con nis incias
comniate et re mod qui doloremos es
dessin re ma erferru ptaquaspis eaquis
endis inisquo vel endiam, nulparum
faccupt aquatur sed quis es sa qui
ut abor arum cus aut ius et quo quat
re cusapedi nobit asperer estiunde
demporro tempero te dolor sunto qui
derum num simpos molest, optat.
Itaquis eum ellant dolupta essinim
fuga. Igeni accae conetur? Quis eos
et que veratur maiorerion nitatisit,
nis doluptae vendisimet et utet odit,
cora et ipsum haruptatur audios eum
sit laccum, con nos mosaerro doloreh
endit, nos eos et ad qui dolupta tempor
magnian delecta sequidelique im quae
pre lam sum simi, sum fugia idigentis
alictotaque cus restia voluptatet autem
que comnimagniam explabo. Tis conse
eos si se sam, odic tet eture ommolor
iatquo blab int, sitae res sequas
autesseque nem eium quae. Lecto omni
dit, illuptas et, estium nonsequae et alit
accusapic te ventemposam int eicium
iligendam aborepero blam vel in erem
ea qui dolor aut evelest, volessitam
doluptas qui ipiet es de autet lab inveriti
dolum est, imin porat. Occaecus vide
ventem rerum, occullor audis id quo
dollit magnatus et il ipsant eliqui.

”Omnis ad qui
dolest pos
iunte nestem
et quam
iusam et la
quis andicium
velit, unt
perepra.”

Page footer – Optional

Scania Identity Manual — Brand assets

Scania Sans typography

Headlines
There are three different ways to
use Scania Sans for headlines:

1. Scania Sans Headline Bold

Short and
sweet copy
Branded communication
2. Scania Sans Headline Regular

Longer and elaborate
headlines in Scania
branded materials
3. Scania Sans Bold

For more detailed headlines that require
more information to be included to get
the message across

Non-branded communication,
information, documentation
and editoral.

—
Note: Scania Sans Bold should not be used as primary
headlines in brochures and other branded sales material.

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans
Headline Bold
– Best-in-practice
Scania Sans Headline Bold is
Scania’s main font for headlines.
It can span between 1–3 lines and
may not be set in smaller sizes than
the size of the wordmark.

1. Scania Sans Headline Bold

for a headline
to create interest
When surpassing 3 rows, switch to Scania Sans Headline Regular, and decrease the size

for a headline
to create interest
it should be short
and distinct

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans
Headline Regular
– Best-in-practice
Scania Sans Headline Regular is
an alternative to give headlines a
softer tonality, and may also
be used for longer headlines and
sub-headlines.

2. Scania Sans Headline Regular

for a headline to create
interest it should be
short and distinct
No headline should surpass 4 rows

for a headline to create
interest it should be
short and distinct
and may if necessary
be supported by
secondary headline

Scania Identity Manual — Brand assets

Scania Sans typography

Scania Sans Bold
– Best-in-practice
Use Scania Sans Bold for more
detailed headlines that require
more information to be included to
get the message across.
—
Note: Not to be used as primary
headlines in brochures and other
branded sales materials.

3. Scania Sans Bold
PowerPoint slides

Letter template

Text + Large photo 1 – LONG
To omnimpel idita volenti cus experum
quatissi conem faccume vitis audam
fuga. Dem et, quatur, solo to eos volo
quis dit eos inis dolorro volut inumet
exceped iscipidus ut dolupta tibearum,
nit plibus aut que venit, autet aut et alis
esti officit, quianitatus.
Nam, et quaepedit, omnimpos voloria
dolore nam aut que et eture ommo
ipsa dest eos dolest aut exces in pe
nemporia nim fuga. Accae cus acipsan
isciis dolupisciis exces ulparit dolorum
et a dolor audam liqui andi denim
nime maiorum voluptaerae id magnis
ut volorep ediciis ciaepero berum re
earum fugiasi miliquasitis pelluptatqui
autet vel et esto commolestium apiet

2016.05.26
Stockholm
Our reference
Maria Larsson
Your reference
Rasmus Kellerman

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter
Your date here

Info class internal

Rasmus Kellerman
Botvidsgatan 3
126 49 Hägersten
Sweden

Page 1 (3)

Department / Name / Subject

Itatium volo bearuntotate voles
maxima nistion sequident
Qui archil maior sum quae ea pelibus, que molo voluptae dolessumque
id moles evelibusda sunt et vit iusaerum net erest qui sed ut pre most,
susam eost aut ipsunt. Eped ut harcia qui aut alis ut rem facernam utatios
eari dolore quatum et ipiendi is vel illupta quatiumque diaecae ctatemp
eritatemque nobitio nseque sitae nobite moles de pedi dis aut pra
eserchictur, niam doluptate consed ut autae cum sapit que rest aut qui sunt
officae sum eum et volent.

Subheader 1, 10 pt, bold, prefarably not longer than one line
Conet que dolese exerspel int ut ulparciis volorrorrum atures quossim
peditae cuptas ate necepedis nost hillores et repre veniatur maximusto
que vel mincill aborio ipsum imiliquia con cus eumquistem voluptation pre
coribusam ipidelicid moluptiis samus dia illabor rovidis tiorrorerae dolum
estio eostiunt, et lam quiaerumenet odit re, nimolup taspera comnis acerum
net demolle ssequis inctus, volo blaccus soloratet, cum assent ea core, sum
soluptia endis estrum consed est labo. Ut rerrorissin re corum aut explit quo
blacepra eum ut ipis etur, volupta tatur, od eos eturio dolorum eati dicae nus.

Pie charts
10%

Berum es nonsecus estrum reniant quos sequibus dit estrum explit,
explam, ut fuga. Olestem quisit facieni minctust quae sandandi re volorep
erspernam, serrum que ea nimus. Ti utaspero et ex eate disciet a vendand
igendae as quatur, quam voluptae qui a sum alitaqu amendero cus ni ducium
restis ut ratinve liquate plicab inum dolecabore pe nem. Sed quam et lam
is dis eiciur, occatur mo doloreped que asperorerume omnis pa duciendus
ipsuntet maio torera nist porectiur, ipiendisque il idestio ribus.

22%
Categories
Lorem ipsum

28%

Lorem ipsum

Subheader 2, 10 pt, bold, prefarably not longer than one line

Lorem ipsum
Lorem ipsum

Moloren denihicius id mos experum aliqui as eliquod que labore laborepudit
fugia idelest ruptati aturiore inverum ute nem faccusa ntiande sedionsequi
te nis sinihic tecepuda quid quae lia sum que dolut fuga. Nemped moloratet
vendam aut apiciuscia sedia namust, aut exerum ilibuscia que volume
eiuntium voles sint atibusdam fugiaerum soloreperum sinctatet lautemqui
ipsunt, sunte ne dunt volumquas eicimus aborite periate mperibusdae es nis
prehentio vent.

Lorem ipsum
Lorem ipsum
38%

Lorem ipsum
Net sales, products and
services, SEK 92,051 m.

16%

Neserer ionectem atatquo minis same porite venet denimagniet esto
omnis estiossin parcium veliqui od quae ligendel moluptatem dolenem re
nos mintiore, sandam ellores simusandant dolore oditae am, omnim ant

6%
31%
Your date here

Scania Identity Manual — Brand assets

Info class internal

Department / Name / Subject

Scania CV AB
SE-151 87 Södertälje, Sweden
www.scania.com

Phone +46 8 553 810 10 Fax +46 8 553 834 01
Registered in Sweden: No. 123456-7890
Registered Office: Södertälje, Sweden

Scania Sans typography

Short Headlines
Scania Sans
Headline Bold

Intros
Scania Sans
Regular

Subheaders
Scania Sans
Bold

Quotes
Scania Sans
Bold

Large size
1–3 rows

Larger size than
body bopy

Never smaller
than Intros

Smaller than Intros

Rias etur

Que nus porior

mossusci
rercilibus

Cullenis doluptatur arum fuga. Ita nos
as sitis maximilita dolorum eos et as
aute quis arcipis quoditatiur?
Cum quisciis vellecte quam et et omnis
net ut omni vellabor modis molupta
doluptatur acia nonsed modi con
eosam voles eumet rem quam res
voluptios es quatem quideribus.
To quaspis as sequibusant vel et dolore
nimus et ipis a soloriberum, coneste
dolori officid ucimus nat vendeliquo
occusti aut re volorat fugitatetur arunt
deste dolorio. Nam, sint facculparcia
delleni mosande apicimp oremodis
apit fugitate ditem fuga. Itatem hitate
nobit fuga. Consed mod es aut es ex
et quamus maio coreic te magnim
id molorem quisqui del es dolut
quia asiminvere, con reculparum as
estion porrora sequi dolenducid quis
a vidi odigend itist, voluptaquo bea
di sus ni rehenih ilique nus aut eos
endem nihiliti rendit volorru mquatius
porepta tatium ipictem seque pero
intia conseque poria volorun ditiae
essinctecum laut re ventio. Nam vent
essit autemquia dit fugiae ni tet re con
perio. Itatiae as ipsant archilit, seque
modis minctas del int voluptur? Qui
sit dolupis que pelescipsam aut debis
apiende sciant aperovid ut voluptati
to qui volupti onseque niatisquo
cuptas cus andenim oluptat essimpos
mosanihiti quis que omnimus anistio
rumquam, te rem quam sinvenis ut
omnis nimil es nos autem fuga. Ost
eatis aciae isciet, sunt aut re que
nonseris susciistem es aspelen isciis
nonsequias volleni milique velest,
tentibus nonem sum explace pudiciis
erora non consequo doluptat rectas
reicide nitatem ut quamus earunt
estorrorest aliberumquam dolestibus
et et re etur, saecaturiae labo. Os
quis aligendant quis volor sum eum
quas andigen disquaes ente is sedipid
quatiis cilligenda sit officia velibus
dolupta temquaepudam ea des sed
mi, omnimped ullorehente abor sit
moluptat volector minciis adipissimaio
venis simintis accum dolore excea
nonectibus aut maion culluptio te lab
ilis esequis rendis et maioruptas eum
la sum utem quassus anihillam, aut ut
odiatur?
Em experio. Et et volupturerit estiberi
conectus doluptatem sed mo dolore
optaspe rsperio iur as quam fugit aut
latibus solorepedi od quam fuga. Ut
unt. Nis mo blab int optatur rent alis res
qui tora quia quis uteserisque conse
sequostiis consero evel eius nimpere

Natum esequam fugitate nempos si dolor magnimi,
core pla doluptaqui blabore exerum aborpor atquia
cullecatam quae volum ut atur sandis ut dunderibus
esed ut et fugitaeprate volo blatem que iur acid ut.
Apitiunt optat aruptae offictem iumque
endi ium quis everuptat. Officte
mporibus. Ad ut molupta quaturerum
volorer namet, sanissum ea et maios
ressecto quam necae que porrum
volore dolupti oritas aspe initaerores es
autem et aliquid icimincil il ipsa volore
liscia voluptasimo etur adist, id eatum
ipsaper speribus ad ut apicimo lendis
ut init reicidia sequid quam seque et as
dolorro blanisit, conecus pra velliquia
doluptatent quam aut essita culla
vollatiunt, acearup tasimpo ressimusam
conesequid exerum nonsedi ullatem
ea venit et evendan deraecusam ut
dolessunt iumquiam sinveli tiatem
solorit vellaut qui dolo quam ilit harum
si dent. Volore volorecta dolupta
tempos doluptur? Sitem reri di qui
qui tes aspedip idiaspiet, ipsaperis
molestorest, ut la debis doluptibus a
volores enihil ipsant experum hilland
esequae simi, nest, ute voluptatum aut
quam quid untotaq uatemporero event.
Boriori omnist, omnihicabore id
exceperibusa sum estruptatio. Faces
derum de cus eatem aut aperibu
sapiene non re necae maximus est
volor aliquis aditiatem labore rescimus
voluptate perchit.
Et experiam endi ipicius
Nis dolore esequid itatem-porro
doluptis conem a vit es minia alitate
mporro quo tem inveruptat as asi
doluptiae odit vit autem con non evendi
ommos re nullaci tatquo verioreribus
aut aut ad erspicid unt eossimu
scipitae aut explit vitas mincita ssectior
sundem is nulpa sequid quid quo
quatem ulparum nimilic ipienia inum
iliberor maionse rchiciis sust earum

045

qui dolorro moluptam rata velendes
doles ab is doloremposa similla ilibus
et, sum aliqui ut faceperum et acerore
pernam quo eate nulpario verum qui
to im et faccus estint im ulparci psunt,
vidigen emporehenis re pro il iminull
uptatusdaero cupturit antio verionsed
eosam faccatem comnisciae nullign
ienimusape maximil ipsandis con rerum
debitat voluptatia cum aut evellectur
serum estruntium volorep tiaectatem
rerum nisquae proriam rero conem
quasped ut eatur mo ea verum qui
restis repe nonemperat. Dit magnia
sequide stiunt, ute paruptatur?
Ehenihilit, sent maximusdae lab imodit
latusan destibus doluptatibus alit quam
quid qui conemquis aute nobitaquodit
ius accabo. Erit quam que ped et,
vit a simaior emquias et et magni ad
molupid et ut lab iur re, torions equae.
Quid ullantibus sunt, tectibusciis
nonet la et autem remped quaspedit
dolupta sperum quidus et alicilliquae
saerumquatia sedi abo. Et officim acero
et harchit, aliquam, cores magnim qui
od mos endaeseque esciasp eratium
quiatem commos accupta tustium
quo mossusci rercilibus pro issed
magnatibus nam niscipsa volor sit eniet
aut ant. Odio estrum vendis rerrum,
et aut liquod quod eicidebit quunt.
Ditaquo cus sed minus ma conserorest,
si coresec estiam esto volor aut es
a quatae volorit iusdam lacepta sim
rerit res pernate molesciae conetur,
et et latempo riasperum et utem ende
peratib usandan denisit, que serum
is ellam et omnis mincto quodit ut ab
id utatem qui aspisque natassintis
secae doluptae di conet aut fuga. Aqui
officaes ea comnien derores sequatem.

Sundit volorum archit modios

Scania Identity Manual — Brand assets

Dolore
—

Aped: Ommodignihil
Quae: Ipisquos mo
Ehenimp: Eribusam rem
Cus adis: Apienis ipis
Rentore: Scius, ipsa delit quam
que ommo iunt, comnis siminit ea
vendis explis cones ulparum quodi
alit volorat.
Neque: Nonsequam aut harum
debit etusae nobitem alit raturerum
qui tem serit lanihit alit escipsunt.

Sundit volorum archit modios

046

041

Sundit volorum archit modios

Que nus porior

rsperi conet aniam quoditate repello
reriora dusdam delest, tem resequae.
Fugiat unt.
Oluptium, soloristorem sed que
este laciet labo. Xerum entem earupid
quis evellacea arit eum rendiatio et
ratem sequam, torempore sitiberum si
reiustrum fugia accus.
Alicim lab imus nus magnitium
quam excerrumque volorro veria
volum, temporent accus sequiaepra
porit fugiatquiae veleniendit fugiaeris
quissed ma voluptur, occabo. Ellesti
nistiatiant.
Apis am, volorepudae volor repra
natus plibus aut eic temperis et as
rempore voluptatiae volorep eribearum
es estrum quundis comnimus expel
molorem ilis vendigent aliquo molentur,
sediam volupta tempor suntius none
placeriberio quidell estemque conse
sam ratusam veligen ditiis id magnihil
etusa ventem quatio ipsande nimillam
ero magnia doluptatent et quiaest
iuscient. Usandig enderum velectectiur

Ehenda persper natiis rem
rest etur, quasimi lluptas
num eos vitatus.

Harumquo
ium inciatiu
Tenis dendio, 25 %
Dolorpos, 34 %
Eturia volorest, 28 %
Liquasperunt, 9 %
Aut prepudi, 4 %

numenduntur, cuptus. Nust re omnis
dolendusda sapidit atquaspel iliquatum
qui aliqui re in pelest fugitio que sit
impossi tatiorero ea volo voloreicati
rerit que sed ut aut voluptatquat fugit
ea aut earumet molorro dita vellabo.
Nequatus.
Udandam aut earum asperor ectinve
nihitatur? Quia volorepudam quis
nobitatem harum apisqui as eum voles
aceptae latum repedi dolorum es eatum
atatiati occusamus.
Eratatem qui volent idem quam erae
conseditas voluptas et labor molupitat
delibusandam hiciend igendusti
doluptatio doleni doluptas acculpario
tem quis sit eum fuga. Et velique plaut
et is voluptatatia quos raest vit iunt.
Uda veniatia aliquas eliquas aut
magnihilicte int elest quat harcia
incidebis dolescia voluptibea volupta
temquassequi adionse conserum,
ullacca boriber atius. Et ut assi inctis
ipsa sit voluptat voluptat dolorer ferisci
isciist velitaquae optatibust, sinum

”Everum disquid quidus. Ut lam sit quae. Itaerum re vel
iligenis aliquos ere eos mollaces illes aciunto tatetur
sunt es ad molor sin post apellup tiusam aceate
quaspello omnisi nobitatecae non nulliti.”
sedistio. Itae nus mil ma dolorume
ex eaque natio tet volectem illuptatis
es aspiet miliqui omnihit lique conet
voluptas vellam volorrovit ide laut min
et faccatur alit, culparcita quassuntem
et vernati onempor ibeatii sitions
endent ium suntorest et asiti incto
blautendae cor sitatus ex eum, qui
optassimpor asimaximus, cus aut
maionecerio et optat.
Ferae plit, ut et que parciento
verfercia dolum quidit maxime voluptur,
sit ut eos etur sit percit aut qui tem
doluptaspid quo etur? Ovidi omnimaio
quibus.
Obis sunt que lab id quae.
Genducimin et offic temquos et re
con porro tem que il magnis nobitior
autem vollestrum remolut quae. Hit aut
et quibusam inctatisim nihillam, sitat
facese et faccum quatur, voleceation
corum ad quia plaut re, omnim quia
estibusanda conet reptate ntotatinti
quatem faccatum, quiandu citatur?
Bor rem. Ehenitas velicaeculpa
cuptatiis eseque odictibusam

fugitat eniaspe od ma denis accabore
ero quo estotate plabores aut aliquat
aecatem et et voluptatur, to endictem
dollaborio. Itate nonsequi dis sum fugia
vendipite voluptatate inum aliciusani as
maximollorum exeribus.
Laborem si nis sequam, esti nos
ipsam aliquosandae parchita ne
que dolore eiciet labore nulparum
que peratiumque pore eni ut atum
remodit inctur, to ea sit qui volupta
taquis voluptatur solupta ea volorecus
dendi nisqui incit, to experov itaerrum
fugiatur? Qui odio. Et quam, omnis
ullesedignim quam, sunt intiaernatio
voluptiatur, quam nate nia et aut essunt
dem quametur, quid ut et est acid ut
eritam estrum quo eium reperum fuga.
Ciis ut res ipit quas ut omnimus quam
ut lame maio. Ut imetum non eos se
vollumqui idi sequi sam faceatis et
invera vel ilicienis paritibea duci officia
quatur, sin plita vita ipicium harcia sitis
rati doluptature iunti quasit et lam qui
offictus, num quiam adis re, sapiet, con
remporiae dolupie ndiore rem fuga.

Sundit volorum archit modios

042

Scania Sans typography

Long Headlines
Scania Sans
Headline Regular

Subheaders
Scania Sans
Bold

Large size
1–4 rows

Example of when and how
to use Scania Sans Bold
as a sub headline

Rias etur

Erum quis sit

Officabore ni ut volupid
eos aut aut mod quis

occulpa nat
Henis alit quiatur
faciaes estemod

Ducidias
velenissitat

047

Sundit volorum archit modios

Scania Identity Manual — Brand assets

Molent qui corerundipis earci
dolor sequi sita et quam doluptas
enis enis rerio. To exceriatium
facipsam, odi doluptat aut fugitias
debis utemquisciis nulpa voluptis
earum voluptatur simi, cum
harumene renihil iquata cus et
latis sum dolupicit pre senis vent
de noste nostium volupta nobis
illuptat quam ex estecab illis aut
vellorro con pa dolupta quunt. Si
omnis ani omnim quiat. Estiat. Nam
corestruptae nimus, sa nonserum
quae verferatur simolorunt
pratatecti aut apis perum
rehendunt eaquamusam sam, is
molesto coribea voloressum sunto

doluptate velis veris atur asimolor
anienis cipsum quaectotatia cum
volori deriore ptatusc iatemquis
estium quias dolori odis eosandias
deremol orepers persped
molor reperecabor accullis
dersperum quodit undit quiant,
comnim fugiani enihilia coreribus
quibusam adiorem essit rerio in
re qui del ipsamenima dolo ipit
volupta quaerfe runtibea sequo
omnitatiorem quatur re, tem aut aut
et est, cum at. Vit ea sere el incieni
sitatur anis dit, sedit accuptatum
il ma deleniate vent qui corit hicia.
Optame magnissint int venimilibust
estiandaeped quostru ptatatur?

Dolupicabor reptur magnate
asitempe adias corehendamus
dita dendicim repudi inciuntur.
Us inciam aut quasit litatem
invel ipsanda doluptat ut
exerro te que nitinim et ditis
seque lit enim quas maxim
fuga. Saped quisquate
sitionem renimen ihitium et
officit, voloreicab incto eum
imi, qui as ad qui vendempor
reptaecero doluptatur?
Quis dolo totatureptas
enissed et oditium fugitas
aut odis et et repernamus,
officatae quibusdaecus aut
im eum eum audigendus et
ipsapero maiore labo. Nequo
blaccuptiae pore volore,
nisitae conseca borepro
vidunditam reptate nobit
re inverio rectis eos seque
exero bla non explat.
Ed erferuptatem re
optatios volorit audam,
soluptae idel magnia
consequi remporae. Peri tem
sum dis aut quam inci dus
a sinctusam, tet quo ipsus
aut pa sinisqui int estempe
rspeliquia sanist, quate ne
sam quatecatur?
Uciuntur re con cupti
doloritatis sus as rem
quatem quae mos nam
et liquasperum sandicae
conseque porae remodit et
rererum nullacculpa sim et
alibust oreprei ctissus, non
repersped eliquia volupti
utem excestius.
Bearciis dis demquidesed
estisquamus estiaerumet

Dolore
—

Sundit volorum archit modios

048

029

Tis ut vel ipsant

eaquodit, aut quisci ommost
latum rernatquia vera ventem
id quo bearum quosam, ut
explita tendita taquatum
ipsandamus mi, saernatum
netur, opti adis sum vendell
uptatem rem faccumquam
repersp ereprae. Nequiae
perovid quid et is apel il
mo conseque pellanti in
con non porum nos aut
voloreste voluptia nonserum
niendicit quibus, secearum
nossin nonsece rspieni
hictaqu iducium lacepta
temporp orehenis sum
abori sequid qui odis eum,
nonsequam vitint omnis
maio et etur sitem quam
earchic idesequo et ero min
re laborias qui dolutae ctiam,
cus aut labo. Itat re custrum
volestrunt.
Ducidias doles delicatiis
excestibus ut mi, quis ut rere
exerupis enia soluptatatur
anis volo blaborepero intiis
dolori rehenis excesec
aborere et eum facea et que
voluptatur sint fugia ipsunte
mpernatia voluptatem nis et
volorum quas aut volecea
runtia quiaeru ntioria sit
quid maionse dignihicto
qui isciis ex et quundem
et a vitinusaeri auditen
daecus ex eos iur ad que
odiat. Volupta sae. Musant
quos sequoss untium ent
eum delit repereped quis

enis perspernam faccuptis
quis cumquo cus alissin
velenissitat eatas dolorru
ptistiat volorecessed quatem
si toratur? Cus, conse
pellautem atiam, et aut
essequi rate pra dis eat rem
fuga. Ut que solestio dolorep
erferchil mo molupistiis
dendiciis ut doluptassit
doluptatur aborere
hendionseque laborum
labor accae preperis mi, nus
etus doleculpa volendita
consequ asperis mil idis as
nobis elluptam nus verehent
am que volent ad que into
volectem quam, sam harum
nonet dita volesse volupta
voluptium qui tem qui
od eum esti aut dolo eos
dolecatem solorem ad qui
rerspe officate essum que
que velicit rentur, ommolorro
et fugia dolorum aliqui
doluptium exeris re et adition
comniae ptaquis del ipsus.
Simillestis dolupta tibus
Ed uta venis dolupta tibus,
commodi tiustru ptatem.
Et laborem autecta tecume
dolut latur, corehendaes
maios aribust eveliqu
iatusam nient as restectotate
vendit opti rehendi
onsequam sin res plaborum
quam eatur mo dollorro omni
tem quo cuptaspedi non
pelis excea voluptate pel int.

Tis ut vel ipsant

030

Scania Sans typography

Glyph overview
Upper case

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Case-sensitive forms

Lower case

abcdefghijklmnopqrstuvwxyz

Currency, mathematical operators

Proportional, mono figures

1234567890
Superscripts, fractions, ordinals

Scania Sans accented
– Standard Western
– Latin

Punctuation

()[]{-–—‹›«»¿¡
€$¢£¥ ¼ ½ ¾ % ‰ µπ
+−±×÷=≠≈<>
¼½¾°

ÀÁÂÃÄĀĂÅĄÆĆČĊÇĎĐÈÉÊĚËĒĖĘ
ĞĠĢĦÌÍÎÏĪİĮĶĹĽĻŁŃŇÑŅŊÒÓÔÕÖŌŐ
ØŒŔŘŖŚŠŞȘŤŢȚŦÙÚÛÜŪŮŰŲẀẂ
ŴẄỲÝŶŸŹŽŻÐÞàáâãäāăåąæćčċçď
đèéêěëēėęğġģħìíîïīiįķĺľļłńňñņŋòó
ôõöōőøœŕřŗśšşșťţțŧùúûüūůűųẁẃŵ
ẅỳýŷÿźžżðþ fi fl ß
.,:;…-–—_!?¡¿‘’“”‚„’”‹›«»/|\()[]{}•·#
&@©®™*¶§

Scania Identity Manual — Brand assets

Scania Sans typography

Replacement fonts

Helvetica Neue (Mac)

When technical restrictions or
special glyphs for languages
limits the use of the Scania Sans
typeface, the following replacement
fonts are recommended:

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Latin languages:
Helvetica Neue – Mac computers
Arial – PC computers
For other languages, please
use a font as similar as possible
to Helvetica Neue or Arial, as a
suggestion any of the fonts below:
Arabic, Cyrillic, Greek, Hebrew
and Vietnamese scripts:
Helvetica World/Linotype – Mac
Arial – PC
Chinese
MS JhengHei or MS Sim Hei

Arial (PC)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%

Japanese
MS Gothic
Thai
MS Sans Serif

Scania Identity Manual — Brand assets

Scania Sans typography

Don’ts

headline too tight
headline too wide

different weights
alternating colours

Don’t use too little or too much tracking and/or word spacing for any typography.

Don’t mix weights or colours for any typography.
Intros and body copy may highlight specific words or phrases, by making them italic.

subheadline too close

very cool effects
and gradients

correct headline
subheadline too far away

Don’t place typographic elements too close or too far away from each other.

headlines may never
surpass three rows.
choose scania sans
headline regular
instead.
Don’t let headlines surpass three rows when set in Scania Sans Headline Bold. For longer
headlines, use a subheadline to devide the message, or choose Scania Sans Headline
Regular, set in smaller size.
Scania Identity Manual — Brand assets

Don’t add any kind of effects or gradients to any typographic element.

Ad qui cum fuga. Ita consequi re
vendel id que as sequat officiis
es a doluptiam, culleni hiliquis
doloreh endante dunt aditati
rerum que derunt ducima corat
milia aut quiamust, ommolliqui

ipsa non recae rae. Etusam aut.

Ad qui cum fuga. Ita consequi re
vendel id que as sequat officiis
es a doluptiam, culleni hiliquis
doloreh endante dunt aditati
rerum que derunt ducima corat
milia aut quiamust, ommolliqui
dusae velesenis debis diatem et
aut omnima precto cone rectet
porissequunt occust, ut vendi
alignat expligent, nimint la consecti
ipsa non recae rae.

Don’t use too little or too much
leading for any typography.

Don’t justify, center or right align any copy. Only headlines and
subheadlines may be centered for specific stretched formats.

dusae velesenis debis diatem et
aut omnima precto cone rectet
porissequunt occust, ut vendi
alignat expligent, nimint la consecti

BRAND assets

3. scania coloUrs

Scania Identity Manual — Brand assets

Scania colours

Introduction
The Scania brand colours are
derived from the Scania symbol and
wordmark and effectively establish,
represent and communicate the
brand.
Scania Blue and Scania White
should mainly be used for text and
backgrounds.
Scania Red is represented by the
griffin in the Scania symbol. It must
be used with great care and only as
a highlight or accent colour, never
to steal attention from the griffin.
Red can also be associated with
warning signs and negative results
(e.g. red numbers in a table).

Scania Blue

Scania Silver

Blue is the colour of stability.
It stands for authority, truth,
tradition and trust.

Silver is the colour of purity.
It stands for premium, engineering
and represents metal and ingenious
engineering.

White

Scania Red

White is the colour of light.
It is associated with perfection,
goodness, honesty,
and things that are new.

Red is the colour of commitment.
It stands for power, heat, love,
energy, fighting spirit – and pride.

Silver is used as metallic PMS or
silver foil. Never simulate silver in
digital applications or in print.
—
Colour books/swatches as
ASE-files, may be ordered
from Scania CV AB, Brand
Communication via
identity@scania.com

Scania Identity Manual — Brand assets

Scania colours

Brand colours
and primary
supporting colours
The Scania brand colours are
supported by primary supporting
colours and a secondary colour
palette. All Scania colours must
be represented as outlined by the
colour codes in this manual, and
never in any other tint (%) or hue.
The primary supporting colours in
grey offset the brand colours and
form the primary background of the
colour scheme.
When using coloured text, always
use the same colour throughout.
Please find all neccessary colour
values to the right. There might be
variations in colour reproduction
depending on the printer, light
conditions and material. For this
reason it is advisable to use colour
proofs as references and to always
order test prints to ensure the
desired colour match.

C = Coated paper
U = Uncoated paper
NP = Newspaper print

Scania Identity Manual — Brand assets

Scania Blue

Scania White

Scania Red

Scania Silver

PMS 282 C
PMS 282 U
CMYK C 100_90_13_62
CMYK U 100_90_5_55
CMYK NP 100_90_0_50
RGB 4_30_66
HEX #041E42
NCS S 7020-R70B
RAL 5013

PMS White C
PMS White U
CMYK C 0_0_0_0
CMYK U 0_0_0_0
RGB 250_250_250
HEX #FAFAFA
NCS S 0500-N
RAL 9003

PMS 2035 C
PMS 2035 U
CMYK C 0_100_90_3
CMYK U 0_100_80_0
RGB 214_0_28
HEX #D6001C
NCS S 1085-Y90R
RAL 3028

PMS Silver C
FOIL Kurz Alufin Satingloss
RAL 9006

Scania Light Grey

Scania Medium Grey

Scania Dark Grey

Scania Black

PMS Cool Grey 3 C
PMS Cool Grey 3 U
CMYK C 8_5_7_16
CMYK U 8_5_7_16
RGB 200_201_199
HEX #C8C9C7
NCS S 2000-N
RAL 7047

PMS Cool Grey 7 C
PMS Cool Grey 7 U
CMYK C 20_14_12_40
CMYK U 20_14_12_40
RGB 151_153_155
HEX #97999B
NCS S 4500-N
RAL 7004

PMS Cool Grey 11 C
PMS Cool Grey 11 U
CMYK C 56_47_41_46
CMYK U 56_47_41_46
RGB 83_86_90
HEX #53565A
NCS S 7500-N
RAL 7015

PMS Black C
PMS Black U
CMYK C 0_0_0_100
CMYK U 0_0_0_100
RGB 0_0_0
HEX #2D2926
NCS S 9000-N
RAL 9005

Scania colours

Secondary colours
Scania’s secondary colour palette
is designed to be used to vary or
highlight content.
Orange communicates news,
innovation and power. The greens
and beige are natural colours
that reinforce Scania’s image as
a grounded, reliable organization,
and a leader in the shift towards a
sustainable transport system.
Please find all neccessary colour
values to the right. There might be
variations in colour reproduction
depending on the printer, light
conditions and material. For this
reason it is advisable to use colour
proofs as references and to always
order test prints to ensure the
desired colour match.

Scania Orange

Scania Beige

Scania Pale Green

Scania Green

PMS 166 C
PMS 166 U
CMYK C 0_75_100_0
CMYK U 0_60_95_0
RGB 227_82_5
HEX #E35205
NCS S 1080-Y60R
RAL 2004 (exhibition engines)
RAL 2002 (standard engines)

PMS 7502 C
PMS 7501 U
CMYK C 15_24_49_3
CMYK U 15_24_49_3
RGB 206_184_136
HEX #CEB888
NCS S 2020-Y10R

PMS 5635 C
PMS 5645 U
CMYK C 40_15_35_10
CMYK U 40_15_35_10
RGB 148_165_150
HEX #94A596
NCS S 4010-G10Y

PMS 350 C
PMS 350 U
CMYK C 80_21_79_64
CMYK U 80_15_80_55
RGB 44_82_52
HEX #2C5234
NCS S 7020-G10Y

C = Coated paper
U = Uncoated paper

Scania Identity Manual — Brand assets

Scania colours

Contrast

Scania Black

Scania White

Scania Blue

Scania Dark Grey

Scania Black

Scania White

Scania Blue
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Silver
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Dark Grey
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Orange
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Medium Grey
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Beige
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Light Grey
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania
Pale Green
background

Scania White
background

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania Green
background

Scania Identity Manual — Brand assets

Scania Blue

Scania Dark Grey

Aniandiot et
Officitel quis
del idustiora
poremporuc

Scania colours

Do’s
Financial
overview
Trucks and buses, units
Page header

Do’s
Full
year 2015
2015

2014

Change %

2015

2014

77 091

82 984

-7

19 199

20 683

76 561

79 782

-4

21 626

23 589

10 388

94 897

92 051

25 211

26 413

942

8 601

7 705

2 349

2 134

114

1 040

1 016

246

231

1 056

9 641

8 721

2 595

2 365

9 109

8 322

2 420

2 306

Scania Red is only used for
important or specific
753highlighting
6 009
12
details and information.

1 813

1 642

10,3

9,0

Page header

Order bookings

this is

this is headline 2

Stage
IV – Tier 4f 1
headline

Don’ts
Q4

INDUSTRIAL ENGINES

Ique sitatat autae volore corerum
harum iducipsus, con pliaes eoste
dessitiam ipienis as ipsuntem
quis endemqui ullabo. Tur aute
nihit, si dolecatur sit a si dolum et
quas magnate modit, quat venihil
laceritecus minum resequi dendand
aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt.
Eriorum eniminctem ditiosae
num sam quis ni velicae natquam
enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam
reiusda venis ea seque officae
storepedis doloreri qui conem
volorum con evelest, omnimilles
exceat volutat iaspel et am lam rem
dolut dolorem. Nam, tendis es sed
ulparchita imperupis cus suntur
a porerep eliassit quos dellaboris
maximin num, storepedis nectae.
Ut et quae nimusam soluptur, et
volupti nctoratet aliat.
Ut ese quametus ius aut re,
qui quodis digentur alit, cus
dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a
nones numqui corehendes nihitii
squunti umquissum sum que
volorro eossitate qui illesto rrorit

Deliveries

Technical specifications 2016

Volupta nobiscienime que plaut aut min nonsequid
magniet lati nonsequis aut fugiate eos ea distotate sitiatiur?
Qui occaboressim qui doluptae. Ita aborerit resto ium volum
quoditiaes di corumqu iatium facienet ad moluptatur maione
vel ipiet illatia estrumtis di quiam, sandit dolesci dolupta
tectatem sin num nobiscienis eatus. By Name Namesson

Net sales and earnings
Ique sitatat autae volore corerum harum
iducipsus, con pliaes eoste dessitiam ipienis as
ipsuntem quis endemqui ullabo. Tur aute nihit,
si dolecatur sit a si dolum et quas magnate
modit, quat venihil laceritecus minum resequi
dendand aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt. Eriorum
eniminctem ditiosae num sam quis ni velicae
natquam enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam reiusda
venis ea seque officae storepedis doloreri qui
conem volorum con evelest, omnimilles exceat
volutat iaspel et am lam rem dolut dolorem.
Nam, tendis es sed ulparchita imperupis cus
suntur a porerep eliassit quos dellaboris
maximin num, nectae. Ut et quae nimusam
soluptur, et volupti nctoratet aliat.

Net sales, Scania Group, SEK m.
Another subheadline
Um repudiatet, que pereicil ma int maio blabore
storesequi quodis aut quuntia incimod quam re
nonecae ped ut verovit et quas esto et landisi
necto venes aut et laboritatem lignihillam
accum ini repediam quatiust, cus assimus
eosantia volupta nobiscienime que plaut
aut min nonsequid magniet lati nonsequis
aut fugiate eos ea distotate sitiatiur? Qui
occaboressim qui doluptae. Ita aborerit resto
ium volum quoditiaes di corumqu iatium
facienet ad moluptatur maione vel ipiet illatia
estrum non nullaccatis di quiam, sandit dolesci
dolupta tectatem sin num nobiscienis eatus
ad mil mod quam nempe nos evelessit que
la doluptassi? Porecestis quatemque qui
veliquatium volorro vidus.
Faceperum quias et endis cullame ndenihi
lliquia porem volorehenis adis aut essequaspit
lacest unto doluptas dolupta tiostor estibus por
arum non net laudit, que et enectae.

lab in erum et, sum voluptat earit,
sequiatem dolorae sequi blacepe
ribus, comnihilit est laudigent dolut
ommodignihil ipisquos mo et aped
quae. Ehenimp eribusam rem cus
adis apienis ipis rentore scius, ipsa
delit quam que ommo iunt, comnis

”Mod molla pel imos
simusam eosincium
doluam maximin
essequaspit.”

EUR m.*

siminit ea vendis explis cones
ulparum quodi alit volorat emodit
mod maio. Neque nonsequam aut
harum debit etusae nobitem alit
raturerum qui tem serit lanihit alit
escipsunt id exped qui berumet
que esequo corit ab ipisis ea seque
officae storepedis doloreri qui conem
volorum con evele alita nobitia que
dit labo. Et quidunt vendis dolupta
turita doloreriti aliqui doluptatis nem.
Uga. Udia sit, ne voleseq uatiaecto
omnisquid que cupiciendi de nos
atint et moditius. Um repudiatet,
que pereicil ma int maio blabore.

Operating income, Vehichles and Services SEK m.

This is headline 3

Facts

2016

Share capital

Other
contributed
capital

Hedge
reserve

Currency
translation
reserve

Retained
earnings

Total Scania
share holders

Total Equity

2,000

1,120

-2,410

36,345

37,055

37,112

942

951

Equity, 1 Jan

Operating income, Financial Services, SEK m.
Subheadline
Ut ese quametus ius aut re, qui quodis digentur
alit, cus dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a nones numqui
corehendes nihitii squunti umquissum sum que
volorro eossitate qui illesto rrorit lab in erum
et, sum voluptat earit, sequiatem dolorae sequi
something italic blacepe ribus, comnihilit est
laudigent dolut ommodignihil ipisquos mo et
aped quae. Ehenimp eribusam rem cus adis
apienis ipis rentore scius, ipsa delit quam que
ommo iunt, comnis siminit ea vendis explis

—
Aped: Ommodignihil
Quae: Ipisquos mo
Ehenimp: Eribusam rem
Cus adis: Apienis ipis
Rentore: Scius, ipsa delit
quam que ommo iunt, comnis
siminit ea vendis explis cones
ulparum quodi alit volorat.
Neque: Nonsequam aut
harum debit etusae nobitem
alit raturerum qui tem serit
lanihit alit escipsunt.

Operating income, SEK m.
019

Exchange differences on translation

942

Change in value related to cash flow hedge
recognised in other comprehensive incom

-23

Cash flow reserve transferred to
operating income

-23

—

Tax attributable to items recognised in
other comprehensive income
Total other comprehensive income

—
682

2,000

1,120

Page footer

-1,329

718

973

-2,284
6,019

6,019
—

—

,1,437

40,080

41,745

41,801

Dividend to Scania AB shareholders
Equity, 21 Dec

718

-18

Net income for the year

Page footer

Income before taxes, SEK m.

-1,320
6,009

020

998

Use support and secondary colours as background plates or to create
elements,
as charts,
Netgraphic
income
for thesuch
period,
SEKtables
m. and illustrations.

740

Operating margin %
40

10,2

9,5

4 376

4 690

It should be used scarcely to
ensure it does not steal attention
19,3from the Scania
19,9symbol.

50
Return on capital employed, Vehicles
and Services

Cash flow, Vehicles and Services,
SEK m
30

479

-7

3 156

Change %

headline
-7
-8

headline
-5

headline
10
5

headline
10

Don’t use unapproved colour combinations, to avoid insufficent contrast.

2 477

* Translated to EUR soley for the10 convenience of the reader at a closing day rate SEK 9.1350 = EUR 1.00. Unless otherwise stated, all comparisons
refer to the corresponding period of 2010
the preceding
year.
2011
2012
2014
2016

Scania Identity Manual — Brand assets

BRAND assets

4. scania grid system

Scania Identity Manual — Brand assets

Scania grid system

Both the Scania wordmark
and symbol must be used to
identify Scania as the source of
communications. In the Scania
grid system, the wordmark and the
symbol work in conjunction.
There are two options: vertical
placement (top and bottom) and
horizontal placement (left and
right).

Please note!
First impressions last. The symbol
and the wordmark must always
be presented together when first
establishing Scania as the source
of the communication, such as on
brochure covers, ads, magazines,
exterior signage etc.
Once Scania has been established
as the source, the symbol and the
wordmark can be used individually.

This usage should always be
supported by text/copy and it
is used for all communication
materials (ads, brochures, product
information, documents, etc.).

Scania Brand Identity Manual – Brand assets

Scania grid system

Landscape grid
— Step 1
1.5 X

For the landscape grid, the
wordmark is 1/6 of the width of the
format. The wordmark and symbol
are applied in conjunction, with
the wordmark on the right bottom
corner or left upper corner. The
symbol is always placed in the right
upper corner. The text/copy must
be left-aligned.
This usage of the wordmark and
symbol is included in all Scania grid
templates.

X
1

6/6

Scania Identity Manual — Brand assets

Scania grid system

Landscape grid
— Step 2
Adding a message on the twelvecolumn text grid.
For grid settings, see illustrations.
The tone of voice is impactful and
therefore Scania Sans headline is
set in a large point size.
Scania Sans Headline Bold is
used for headlines and for a shift
in tonality Scania Sans Headline
Regular is to be used.
The subheadline can be placed
above or underneath the headline,
depending on the message, with
a proportional size of 1/3–1/6
to Headline Bold, depending on the
format and length of message.

The top and right margin are
adjusted to align with the center
and bottom of the griffin’s crown.

For top left corner placement,
the wordmark is center-aligned
with the symbol.

In A3 format (420 × 297 mm) the landscape grid consists of 12 columns with 5 mm gutter.
In A4 format (210 × 297 mm) the landscape grid consists of 12 columns with 3.75 mm gutter.

Scania Identity Manual — Brand assets

Scania grid system

Landscape grid
— Step 3
Add an image or background colour,
along with desired copy.
Very light image backgrounds or
light-coloured backgrounds require
Scania Blue typography and all
other images and colours are set
with white typography.
See next page.
—
Please note:
Multicoloured typography
is not allowed.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS
Est, te reserumquam verume sunt
moloremped modioriosa cum que
dolumquat endigent eat que volorepel
ipsum exceperion pra volupti onsecus
asperum arcim quatur, sapientur
sequi omnisquis et dolorpo ritatum
quaspe et eumentore, tet est incia
quam que doloribus ut ad ut facessum
ne conet ut eiuscil ipidi blaudae sunt
laut aut eaquamus escium fuga. Ut
haritat usdae. Nam simpos molupta
nem alibus earum fugitis ipsunt et pa
sus doluptatur sinctibus mo im quas

eosae. Neque mi, a plignis moloresciis
sinction el maionse pro molesto
raeperro officte cus aut hil endae veri
autem re con nis non pratassit omnia
qui simini doluptatur rem rerum enim
re pererna tibus. Pudandit, nusdam
consecturi beritat omniatur? Rum ipic
te doluptaturia volorion renditatio.
Atet acest, conse ommodi samus
unt.Tur? Qui quiae intota cus verita
porepratem nectent es dolo quam
facestetur? Qui doloria quiani remquis
et qui as dunt placcumquia invel.

Scania Identity Manual — Brand assets

Scania grid system

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS

Est, te reserumquam verume sunt
moloremped modioriosa cum que
dolumquat endigent eat que volorepel
ipsum exceperion pra volupti onsecus
asperum arcim quatur, sapientur
sequi omnisquis et dolorpo ritatum
quaspe et eumentore, tet est incia
quam que doloribus ut ad ut facessum
ne conet ut eiuscil ipidi blaudae sunt
laut aut eaquamus escium fuga. Ut
haritat usdae. Nam simpos molupta
nem alibus earum fugitis ipsunt et pa
sus doluptatur sinctibus mo im quas

Scania Identity Manual — Brand assets

Scania grid system

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS

maximise
fuel efficiency
and minimise
emissions now
Pis enis voluptatibus etasble officae
percitiusto volo volorro modis quatur,
comnient qui simagni magnatiiscid
min corrumquiam nobis provid eos
debitasperum expla dendist faciunt
aspiet volorento tem esequas et
eic tem ate si into quatur am imus
ellecae rionsec turepuditium nobit es
ma imporen dusandi oriatur? Ima et
facerfereium sit as eiur saepellabo.
Arit eventes sinctas aut accumet
facestotatur am quasit quia dolo
minusam facearupta nos aperum
repernat.
Cae comnimus in re nonsedi
gendae sa velluptis et la ipid unt
preperum quam am seque intempo
ressequos erum facerum senisimus
autempe dipsae perchicidem.
Escienime volor maximpo rendit
debit ipsapid quist invel intionsed

www.scania.com

Scania Identity Manual — Brand assets

que doluptam cus quianducient laut
rererum re, sintem ad eosanimperum
quundam et qui to dolores tisimol
estium antiani stinihi cipsam quatum
harchic tempor mi, voloritatur
aut quiate cus et andam seque
comniment, occum qui ommodis velit
lam fugit ipsam eum audia porunt.
Cum earchictat. Gia aut omnis
nonsequostem sit qui ab illaut quo
velenih icillum simporum remporior
simostrum invende lesequamus quam
vollum earibus el es et quae volumen
tianihil id ex estium doluptae volent
voluptatist, odit, cum utem quunt a
que pratiorro doluptaes inisci oditibe
rferior issimil et velis ullabo. Citiore
laut quatintur? Atiasitatur aditatem
net parciisque volupti nobit verum de
laccae. Nam aut ommo coneceatist as
cus, volupta tumquidel et andebiscit,

nonescipsam eos deseque parum
rehenia acearcimus renihiliquos
verum volorepe occum sum harum
ressedis perat aspid ex es denduciet
exercia dent.
Ritatur abor aditionet liquas est
occusam qui rerum que ommodit
intiaep roratatae que plia veliquidem
cullorrum sitatia consequatiam qui
vollest etusda que parum ipsuntius
dolupitatis rectur?
Dam sum vit quam exeritamusam
fugiassimin explaut labo. Les magnam,
qui non ped estenitiam, tem esequo
dolori diorectat ut adi dus pliquam
litatur assecus aut quaspelisi corere
illo optam aditibus, nestionseque si
nos eaque nus poreribus quam nihiliq
uatur, optae. Et ium int fugiati aerciet
re sunt quam qui aditior ruptint
usandant molorep ratur?

www.scania.com

Scania grid system

Portrait grid
— Step 1

1.5 X

For the portrait grid, the wordmark
is 1/4 of the width of the page. The
wordmark should be placed on the
right bottom corner or left upper
corner and the symbol must always
be placed in the right upper corner.
The text/copy must be left-aligned.
This usage of the wordmark and
symbol is included in all Scania grid
templates.

X
1

4/4
Scania Identity Manual — Brand assets

Scania grid system

Portrait grid
— Step 2
Next, add a message to the twelvecolumn text grid.
For grid settings, see illustrations.
Scania Sans Headline is set in a
large point size and only exists in
upper case, to ensure a clear and
impactful tone of voice. The tonality
can then be varied by shifting
between the bold and regular
weights.
The subheadline can be placed
above or underneath the headline,
depending on the message, with
a proportional size of 1/3–1/6
to Headline Bold, depending on
the format and length of message.
Placement of text is flexible on the
vertical axis for best contrast over
the image.

The top and right margins are
adjusted to align with the center
and bottom of the griffin’s crown.

For top left corner placement,
the wordmark is center-aligned
with the symbol.

In A4 format (210 × 297 mm) the portrait grid consists of 12 columns with 3.75 mm gutter.

Scania Identity Manual — Brand assets

Scania grid system

Portrait grid
— Step 3
Add an image or background colour,
along with desired copy.
On very light image backgrounds
or light-colour backgrounds use
typography in Scania Blue and on
all other images and colours the
typography should be set in white.
—
Please note: Multicolour typography
is not allowed.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS
Veliquid ulloruptatem commolupti asit
et que dolor aut quunda dolorro tempos
aut eveliqu assedipienis voluptat ea
dolorisquam et eum fuga. Ed mos atiis
volenescium reiundelique pedionse
solupta is el iminvel laboribus, ut
aliquist, consedic tem faccus asperit
alitio berumquiae consequi voluptiorum
est, istiorum que prehent ureperferum

conem fugia. Imagnim nossim qui quam
eribus, cumet aliqui bearum que in
repudi cumquamus mod magnat pore
endit voluptum aut qui sentur? Lent
quodi cus asperio totaquae verum in eos
re, ne des aut ad que num is dit, santia
quibera con etur aspe nimi, ut ut in et
quos aut essinciendi oditissime vendusci
mincius andion corrovid quossit.

See more on scania.com/xxxx

Scania Identity Manual — Brand assets

Scania grid system

Portrait grid
— Examples
Placement of text is flexible on the
vertical axis for best contrast and
placement over an image.

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS
TAILOR-MADE APPLICATIONS

Scania Identity Manual — Brand assets

WE UNDERSTAND
YOUR BUSINESS

Veliquid ulloruptatem commolupti asit
et que dolor aut quunda dolorro tempos
aut eveliqu assedipienis voluptat ea
dolorisquam et eum fuga. Ed mos atiis
volenescium reiundelique pedionse
solupta is el iminvel laboribus, ut
aliquist, consedic tem faccus asperit
alitio berumquiae consequi voluptiorum
est, istiorum que prehent ureperferum

See more on scania.com/xxxx
scania.com/infrastructure

See more on scania.com/xxxx

Scania grid system

WE UNDERSTAND
YOUR BUSINESS
maximise
fuel efficiency
and minimise
emissions now
Dam et autet ra qui dipit evel id
maioreribus is et maio min rerferuptus,
si debit mi, suntibername porum quia
pos dendis as sum doluptas dit et explita
tiaepti aepudae prehendel int. Igentem
faccum asperiaepudi dolupta venis
volenda a non renihilla doloren ditatem
et ut as doluptatur maximi.

See more on scania.com/xxxx

Scania Identity Manual — Brand assets

Et aut odi rerferatios as dolores trumet
autem et quam, voles eaqui ne dolupta
tendipsus aspid modit autatqu untium
ant abo. Nequatur as audae volorem
quam nonsequas seque si blabore verchil
iquibus, natur aut veruntore eum quatur,
officid erati dolupta tempore restiorporem
eatempe litium veliae voluptio moloratem
esed molupta ernate peratet fugiae velleni
aspiti dolupti busdaes audae ma voluptas
res nimi, quodit perchicabo.
Nam, ipsapel ignihil eum voluptate
autatem experia dolupta tempera
dollestrum is dolupta num rerori sitaspi
squamus, temquae adiciamus et,
ipsuntiis ant verchillicil exero eiundel
iminullati nonsed miliquunt odita exceser
ehenemolore abo. Nemquiat volorep eribus
ea se coria coritas et et optatur, cuscimi
nctaspis ariberatur, od molum rem rerovid
uciisciis nostinciunt, odiaspe llique ipsam
niet int et poribus as asinvel estrum et,
eatem il ea dolupta dendest officimet laut
mollor ma sit ad et re experum, utenis
exerionet, cullique vellorrum, officiet
autemporum fugia parciet, sit adiosae vidi
quoditat aditio que aceaquos nat et re

See more on scania.com/xxxx
scania.com/infrastructure

cusciligenis nonse nonet aut at.
Caerfer atquis rem autaqui que comniti
ommoluptat et atecusam atem este volorro
velles imus conse volupti volessunt odi
dellaborenis dolupta numque erument
quam hilla dolupta tureped molor atiberum
rendit, consequ aessunt ecatur, illabo.
Nempelia voluptu rerspisciis inveles
ut velignit fugiat qui ommolup tisquia
veligendam quis maiori omni aniendae
moluptas inctect atiatin con natis animi,
con nis quate voluptatius dolorernam
quis sed quam hillupturio que nustia sed
qui corem lab ipis doluptur si consequ
idipsum lam audite pligend ignamus,
sinciet offictibus dolore, cupidel liquid quat
facepudae laut est venimo mos eaquo tem
qui doluptibea is accaece rspernam aspis
dolorepel mi, quam, sam reicips undandem
veligent ulpa nos dusanim peritatium lis
eos alitam hiliquosant.
Vid molorent antinctem reperi con por
a sa pereiunt vollesc imperibernam enis
ex explaut aut omnitat ut etur, solorit pos
derum la nonseque nient, verehen dantium
fugit, simposs equam, serchitat volupta con
rem aut eumet pliquat iaectas verovitatur.

See more on scania.com/xxxx

Scania grid system

Portrait grid
— Left & right page ads
Due to the center fold of magazines,
the grid for full-page ads with bleed
is adjusted to counteract the fold.
1. For a left page ad with full bleed,
the symbol and wordmark are inset
to the second right margin.
2. For a right page ad with full bleed,
all copy is inset to the second left
margin.
TAILOR-MADE APPLICATIONS

TAILOR-MADE APPLICATIONS

WE UNDERSTAND
YOUR BUSINESS

See more on scania.com/xxxx

Scania Identity Manual — Brand assets

conem fugia. Imagnim nossim qui quam
eribus, cumet aliqui bearum que in
repudi cumquamus mod magnat pore
endit voluptum aut qui sentur? Lent
quodi cus asperio totaquae verum in
eos re, ne des aut ad que num is dit,
santia quibera con etur aspe nimi, ut
ut in et quos aut essinciendi oditissime
vendusci mincius andion quossit.

See more on scania.com/xxxx

Scania grid system

Brochure grid
For brochure covers, a three-row
system is applied. The image should
span 2/3 of the cover and the top
1/3 row is left as a placeholder
for text.

The wordmark and symbol are
applied in conjunction, with the
wordmark on the left upper corner.
For top left corner placement,
the wordmark is center-aligned
with the griffin. The symbol is
always placed in the right upper
corner. The text/copy must be
left-aligned.
The subheadline can be placed
above or underneath the headline
depending on the message with
a proportional size of 1/3–1/6 to
Headline Bold, depending on the
format and length of the message.

THE SCANIA V8 TRUCK RANGE

R 730
Power in style

Scania Identity Manual — Brand assets

Scania grid system

Brochure grid spreads
Page header

Page header

For all brochure spreads, the inner
and outer margins are adjusted to
equal width.

this is
headline 1

this is headline 2
Ique sitatat autae volore corerum
harum iducipsus, con pliaes eoste
dessitiam ipienis as ipsuntem
quis endemqui ullabo. Tur aute
nihit, si dolecatur sit a si dolum et
quas magnate modit, quat venihil
laceritecus minum resequi dendand
aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt.
Eriorum eniminctem ditiosae
num sam quis ni velicae natquam
enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam
reiusda venis ea seque officae
storepedis doloreri qui conem
volorum con evelest, omnimilles
exceat volutat iaspel et am lam rem
dolut dolorem. Nam, tendis es sed
ulparchita imperupis cus suntur
a porerep eliassit quos dellaboris
maximin num, storepedis nectae.
Ut et quae nimusam soluptur, et
volupti nctoratet aliat.
Ut ese quametus ius aut re,
qui quodis digentur alit, cus
dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a
nones numqui corehendes nihitii
squunti umquissum sum que
volorro eossitate qui illesto rrorit

Ique sitatat autae volore corerum harum
iducipsus, con pliaes eoste dessitiam ipienis as
ipsuntem quis endemqui ullabo. Tur aute nihit,
si dolecatur sit a si dolum et quas magnate
modit, quat venihil laceritecus minum resequi
dendand aecesedi vent, archili quaspeles
accustibust, ad earcium, quunt. Eriorum
eniminctem ditiosae num sam quis ni velicae
natquam enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam reiusda
venis ea seque officae storepedis doloreri qui
conem volorum con evelest, omnimilles exceat
volutat iaspel et am lam rem dolut dolorem.
Nam, tendis es sed ulparchita imperupis cus
suntur a porerep eliassit quos dellaboris
maximin num, nectae. Ut et quae nimusam
soluptur, et volupti nctoratet aliat.
Subheadline
Ut ese quametus ius aut re, qui quodis digentur
alit, cus dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a nones numqui
corehendes nihitii squunti umquissum sum que
volorro eossitate qui illesto rrorit lab in erum
et, sum voluptat earit, sequiatem dolorae sequi
something italic blacepe ribus, comnihilit est
laudigent dolut ommodignihil ipisquos mo et
aped quae. Ehenimp eribusam rem cus adis
apienis ipis rentore scius, ipsa delit quam que
ommo iunt, comnis siminit ea vendis explis

019

Scania Identity Manual — Brand assets

Page footer

cones ulparum quodi alit volorat emodit mod
maio. Neque nonsequam aut harum debit
etusae nobitem alit raturerum qui tem serit
lanihit alit escipsunt id exped qui berumet
que esequo corit ab ipis alita nobitia que dit
labo. Et quidunt vendis dolupta turita doloreriti
aliqui doluptatis nem. Uga. Udia sit, ne voleseq
uatiaecto omnisquid que cupiciendi de nos.
Another subheadline
Um repudiatet, que pereicil ma int maio blabore
storesequi quodis aut quuntia incimod quam re
nonecae ped ut verovit et quas esto et landisi
necto venes aut et laboritatem lignihillam
accum ini repediam quatiust, cus assimus
eosantia volupta nobiscienime que plaut
aut min nonsequid magniet lati nonsequis
aut fugiate eos ea distotate sitiatiur? Qui
occaboressim qui doluptae. Ita aborerit resto
ium volum quoditiaes di corumqu iatium
facienet ad moluptatur maione vel ipiet illatia
estrum non nullaccatis di quiam, sandit dolesci
dolupta tectatem sin num nobiscienis eatus
ad mil mod quam nempe nos evelessit que
la doluptassi? Porecestis quatemque qui
veliquatium volorro vidus.
Faceperum quias et endis cullame ndenihi
lliquia porem volorehenis adis aut essequaspit
lacest unto doluptas dolupta tiostor estibus por
arum non net laudit, que et enectae.

”Mod molla pel imos
simusam eosincium
doluam maximin
essequaspit.”
siminit ea vendis explis cones
ulparum quodi alit volorat emodit
mod maio. Neque nonsequam aut
harum debit etusae nobitem alit
raturerum qui tem serit lanihit alit
escipsunt id exped qui berumet
que esequo corit ab ipisis ea seque
officae storepedis doloreri qui conem
volorum con evele alita nobitia que
dit labo. Et quidunt vendis dolupta
turita doloreriti aliqui doluptatis nem.
Uga. Udia sit, ne voleseq uatiaecto
omnisquid que cupiciendi de nos
atint et moditius. Um repudiatet,
que pereicil ma int maio blabore.

This is headline 3
Facts

2016

Share capital

Other
contributed
capital

Hedge
reserve

Currency
translation
reserve

Retained
earnings

Total Scania
share holders

Total Equity

2,000

1,120

-2,410

36,345

37,055

37,112

942

951

Equity, 1 Jan

Exchange differences on translation

942

Change in value related to cash flow hedge
recognised in other comprehensive incom

-23

Cash flow reserve transferred to
operating income

-23

—

Tax attributable to items recognised in
other comprehensive income
Total other comprehensive income

—

682

718

-18

973

-2,284

-1,329

-1,320

6,019

6,019
—

—

-18

,1,437

40,080

41,745

41,801

Net income for the year
Dividend to Scania AB shareholders
Equity, 21 Dec

2,000

1,120

Page footer

6,009

020

Scania grid system

Photos
Brendan Austin

Words
Pui-Wing Tam

Performance

volume cargo

Stage IV – Tier 4f

long haulage
trucks

Technical specifications 2016

INDUSTRIAL ENGINES

Us inciam aut quasit litatem invel
ipsanda doluptat ut exerro te que
nitinim et ditis seque lit enim quas
maxim fuga. Saped quisquate sitionem
renimen ihitium et officit, voloreicab
incto eum imi, qui as ad qui vendempor
reptaecero doluptatur? Quis dolo
totatureptas enissed et oditium fugitas
aut odis et et repernamus, officatae
quibusdaecus aut im eum eum
audigendus et ipsapero maiore labo.
Nequo blaccuptiae pore volore, nisitae
conseca borepro vidunditam reptate
nobit re inverio rectis eos seque exero
bla non explat.
Ed erferuptatem re optatios volorit
audam, soluptae idel magnia consequi
remporae. Peri tem sum dis aut quam
inci dus a sinctusam, tet quo ipsus
aut pa sinisqui int estempe rspeliquia
sanist, quate ne sam quatecatur?
Uciuntur re con cupti doloritatis
sus as rem quatem quae mos nam et
liquasperum sandicae conseque porae
remodit et rererum nullacculpa sim et
alibust oreprei ctissus, non repersped
eliquia volupti utem excestius.
Bearciis dis demquidesed
estisquamus estiaerumet eaquodit,
aut quisci ommost latum rernatquia
vera ventem id quo bearum quosam, ut
explita tendita taquatum ipsandamus
mi, saernatum netur, opti adis sum
vendell uptatem rem faccumquam
repersp ereprae. Nequiae perovid quid
et is apel il mo conseque pellanti in con
non porum nos aut voloreste voluptia
nonserum niendicit quibus, secearum
nossin nonsece rspieni hictaqu iducium
lacepta temporp orehenis sum abori
sequid qui odis eum, nonsequam vitint
omnis maio et etur sitem quam earchic
idesequo et ero min re laborias qui
dolutae ctiam, cus aut labo. Itat re
custrum volestrunt.
Ducidias doles delicatiis excestibus
ut mi, quis ut rere exerupis enia
soluptatatur anis volo blaborepero
intiis dolori rehenis excesec aborere
et eum facea et que voluptatur sint
fugia ipsunte mpernatia voluptatem
nis et volorum quas aut volecea
runtia quiaeru ntioria sit quid maionse

the shift
037

Understanding your business

Scania Legend

November 2016

Scania Legend

November 2016

Ceatqui conem fuga. Et autatur site ium fugitae
sit autem es et duci volorer spellibus sequi
delendunt, cus derferita de vollacera consed
que voluptatem cus, cone nis ma eum aribearciis
dollaborem quibus, sam, quam si cus. Agnam
essed que num imil evelles voluptam unt voluptat
aliquid eliquas estemque eture quidelit ut asit vel
iduciisim id et aut omnia sitatem. Rat doluptas
dolut audis invendi verio.

038

Scania R 480

025

dignihicto qui isciis ex et quundem et
a vitinusaeri auditen daecus ex eos
iur ad que odiat. Volupta sae. Musant
quos sequoss untium ent eum delit
repereped quis enis perspernam
faccuptis quis cumquo cus alissin
velenissitat eatas dolorru ptistiat
volorecessed quatem si toratur?
Cus, conse pellautem atiam, et aut
essequi rate pra dis eat rem fuga.
Ut que solestio dolorep erferchil mo
molupistiis dendiciis ut doluptassit
doluptatur aborere hendionseque
laborum labor accae preperis mi, nus
etus doleculpa volendita consequ
asperis mil idis as nobis elluptam nus
verehent am que volent ad que into
volectem quam, sam harum nonet dita
volesse volupta voluptium qui tem qui
od eum esti aut dolo eos dolecatem
solorem ad qui rerspe officate essum
que que velicit rentur, ommolorro et
fugia dolorum aliqui doluptium exeris re
et adition comniae ptaquis del ipsus.
Uptatecabo. Debitis vid qui tem
esequi qui quis aligenias sequi
conestrum eumque porero que sitassu
mquati ommo iligendandis eum que
vel magnam ium as dollupt atium, test,
occupta turent expel mos non et asimin
rem volendae pro omnimincta dolupta
venis sunt labore.

Ut que solestio dolorep erferchil mo molupistiis
dendiciis ut doluptassit doluptatur aborere
hendionseque laborum labor accae preperis.

Simillestis dolupta tibus
Ed uta venis dolupta tibus, commodi
tiustru ptatem. Et laborem autecta
tecume dolut latur, corehendaes
maios aribust eveliqu iatusam nient
as restectotate vendit opti rehendi
onsequam sin res plaborum quam eatur
mo dollorro omni tem quo cuptaspedi
non pelis excea voluptate pel int.
Epta volesciur, nos quiam que veligni
sciurio repratemquos cum niae int quod
utatur am, sin coressit autemo est aliae
nonsequae nis qui apiti dis rehent pa
cum dolupta ectiur, num qui voluptatum
ressinum fugit, consero eates eos
endicaese por aditiam, tem imi, nulpa
quos re nis inullam, aciti dolorerro
iliquatur?
At es nessimi, qui doluptas sit que
velessunt ex eatus ma acia autem. Xim

Scania Legend November 2016

Safety

026

Safety

The truck that takes you
farther, faster, easier

IMPRESSIVE
PERFORMANCE
fuel transport

experience
to build on

maximise
your
capacity

Unsafe is
unthinkable
Am esequos voluptam iducian dissinctur, sum
restrunti debitis sit, te sit haria non conet volupie
ndiscia nim reicata temporest andae consequatur,
officae iducianti te deliquas qui officatur.

029

Scania Identity Manual — Brand assets

Scania Legend

November 2016

Swept volume
16.4 litre
Maximum power
520 hp (382 kW) at 1900 r/min
Maximum torque
2700 Nm between 1000-1300 r/m
Engine
PTO 600 Nm
Flywheel
PTO 2000 Nm Euro 6 technology
EGR and SCR
Fuel system
XPI extra-high-pressure injection
Gearboxes
12-speed range-splitter

Apitiunt optat aruptae offictem iumque
endi ium quis everuptat. Officte
mporibus. Ad ut molupta quaturerum
volorer namet, sanissum ea et maios
ressecto quam necae que porrum
volore dolupti oritas aspe initaerores es
autem et aliquid icimincil il ipsa volore
liscia voluptasimo etur adist, id eatum
ipsaper speribus ad ut apicimo lendis
ut init reicidia sequid quam seque et as
dolorro blanisit, conecus pra velliquia
doluptatent quam aut essita culla
vollatiunt, acearup tasimpo ressimusam
conesequid exerum nonsedi ullatem
ea venit et evendan deraecusam ut
dolessunt iumquiam sinveli tiatem
solorit vellaut qui dolo quam ilit harum
si dent. Volore volorecta dolupta
tempos doluptur? Sitem reri di qui

qui tes aspedip idiaspiet, ipsaperis
molestorest, ut la debis doluptibus a
volores enihil ipsant experum hilland
esequae simi, nest, ute voluptatum aut
quam quid untotaq uatemporero event.
Boriori omnist, omnihicabore id
exceperibusa sum estruptatio. Faces
derum de cus eatem aut aperibu
sapiene non re necae maximus est
volor aliquis aditiatem labore rescimus
voluptate perchit. Itatem-porro doluptis
conem a vit es minia alitate mporro
quo tem inveruptat as asi doluptiae
odit vit autem con non evendi ommos
re nullaci tatquo verioreribus aut aut
ad erspicid unt eossimu scipitae aut
explit vitas mincita ssectior sundem is
nulpa sequid quid quo quatem ulparum
nimilic ipienia inum iliberor.

Scania Legend

November 2016

030

035

Scania Legend November 2016

036

Scania grid system

Biodiesel engines
With five Scania Euro 6 engines running up to
100% on biodiesel, ranging from 320 to V8 580
hp, Scania offers a wide range of sustainable alternatives. Also, all other Scania diesel engines
run perfectly on up to 10% added biodiesel.

THE SCANIA V8 TRUCK RANGE

R 730
Power in style

keep moving

forward
Scania Legend October–November 2016

091

Technical specification

Ma sed ute esequiberis
maiora ni ut aut ipiende
nobita conectiorum
faccatiunt opti blaciti
nosaperioria deribus et
ullaut fugit alibuscim hil
mod ma earibus autatque
es vid quae nobit es doles
nonsedi citions endusa.

tailor-made applications

long-haulage trucks
Understanding your business

Cerume
Sedis sinvenis eos aut fugia in res dendipsant
aut et quibus ulliquatibus mos eaque prae
voloressit explabo repudae strupta turios
volorrorem aut intotati doluptiae consecus.

093

Scania Identity Manual — Brand assets

Scania Legend

Shifting Gears

Cerume
Sedis sinvenis eos aut fugia in res dendipsant
aut et quibus ulliquatibus mos eaque prae
voloressit explabo repudae strupta turios
volorrorem aut intotati doluptiae consecus.

Ebit estem qui aut quidunt volupta quae sit
et es modigentiur? Quis quunt. Agnis sim qui
cume nus eveliquibus excerio. Nem sit rersperum sed mint rem simodita vel inciis eos
quo es alibus ipsam ellacit labo. Et quundam
fugia vit aliquo volupta tureprem aut eic tem
aut molorit mo et liquam labo. Catqui adiciat
odiat prem arumque parumquo cum faccae
volorunt perum inci occus.
Harchit aut rectasit aut aut ressunt
fugitibus, que plis ipsunt, same sim aliatia
cus nones sitiunt. Eperibus elia volor acipsa
que doluptaspiti dem que simporu mquidus,
oditis poressequi net alit ent. Ria doloreiur?
Offic tem dolorro vitiis rem voluptassi volup-

ta voluptae voluptaspid quae et quo duntota
volupta eritiorunt laudae. Ut rem quidus
modiatem. At occumquas sint.
Cest, ipidios incil illique cum aut estionsed et quo et eum que que con eumquam
lab ilibusa ndipis aut hicipsandam quiati tes
doloria nis eos doluptatecea corum explaborum hit porpore peribusantet mo quiaept atiusae voloreh endunt, que ne ipsum
aut fugiam eligeniendel ersperum suntiis
moditae velibearum duntur se platureicto
torecesedit ut lit aditatur, am ullibus, si bea
soles as et et pratus andigen ecturerio. Ratio es ex etum iliquam essita pliquo odipsunt
essit velende lecaerum veliquis et faceaqui

092

optaeri aut et iuntionsedis ero odistio. Nam
ut expereruptam eum dolorro et est laut faci
qui aut fuga. Da delissi nonsent quibusam,
aperum dis dolorate peris dolo temporeces
as eossit dolorepti vollatiist fuga. Namene
natas dolorem dolupta tiumquam haritae
prat exeris volor saperuptium a pa cullacc
aepellam labore, od ma id ut as ad ut qui
dolo quis repero officti te poreped evendicipsa dolor soluptur?
Us etur, net, sania nobit qui sin coris aut
expedit mo qui tes eum et et ende nulpa et
fuga. Nam experae et autas aliquo quatio
esteceprero con none solutas siminci ra sint
quibusapelis sequas et elistrumquas.

Cerume
Sedis sinvenis eos aut fugia in res dendipsant
aut et quibus ulliquatibus mos eaque prae
voloressit explabo repudae strupta turios
volorrorem aut intotati doluptiae consecus.

Scania Legend

October–November 2016

094

Scania grid system

Odd formats
For odd formats (e.g. digital
banners), specific layouts are
applied. The wordmark and symbol
must still be used in conjunction
with text/copy applied between.
The symbol may never be placed
under the Scania wordmark.

1.5 X

4/4

Horizontal placement
The symbol is right-aligned and the
wordmark is left-aligned.
The text/copy is left-aligned.
The headline is set in Scania Sans
Headline Regular when placed
close to the Scania wordmark.
Vertical placement
The wordmark and symbol are
centered, top and bottom.
The text/copy is also centered.
Square placement
For odd formats, there is also a
square grid, which is a common
banner format. The wordmark
and symbol are centered, top
and bottom. The text/copy is
centered. Odd formats may require
customised grids and sizing.
The clear space of the wordmark
should be maintained.

1. Horizontal grid for odd formats
The size of the wordmark is
1/4 of the width of the format.

1.5 X

2. Vertical placement for odd formats
The size of the wordmark
is 2/3 of the width of the format.
3. Square grid for odd formats
The size of the logotype is
2/5 of the width of the format.
X = The height of “I” in Scania wordmark.

5/5
Scania Identity Manual — Brand assets

3/3
81

Scania grid system

Odd formats

one short headline
Full banner 468 × 60 px

The headline is set in
Scania Sans Headline
Regular when placed close
to the Scania wordmark.

headline
bold
for very
short
copy

Extreme formats may
require headlines on more
than three rows.

For extremely small
formats, where no copy/
message can be added,
use the lock-up logotype.

headline bold
for very
short copy

Square button 125 × 125 px

Scania Identity Manual — Brand assets

Mid page unit 300 × 250 px

Skyscraper 160 × 600 px

Scania grid system

How to scale
The Scania grid is available as
vertical and horizontal templates in
A4 (210 × 297 mm / 297 × 210 mm).
A4–A0
Formats larger than A4, uses the
scaling principle described here.
A4–A5
Formats between A4 and A5, uses
the same dimensions and sizes for
the wordmark, symbol and margins,
as the A4 Grid.
A6
For A6, and formats alike,
the wordmark is 1/5 of the width
of the spread.

Vertical A4 (210 × 297 mm)
This is the root/default format.

Scania Identity Manual — Brand assets

New format (240 × 300 mm)

Step 1
Scale the grid proportionally,
to fit the width of the new format.

Step 2
Adjust the height of the grid, to fit the
new format.

Scania grid system

A5 – Example
Use the same dimensions and
sizes for the wordmark, symbol
and margins, as the A4 Grid.
This example applies 6 columns
with 3.75 mm gutter, instead of 12.
This setting is optional.

Tem secaborepe

remquaest imusam aut molecusam

Pudae odi dolor aut ipsa
quae reicid qui ipsande
rionem assi con nis incias.

Mendit fugiti
sita net qui

myRum que vid
ut am es maion

To in pa asin pe il incipsanda dolest unt
modicip idundandusto blaborerspe natur
susciis sit quibus dis experit officae.
Emquiandit quae. It lique lacestiistis
eumquas volorere, et apit am iminus ut
am ut lab imet explaborem voluptatinto
quaecto min reremporios et molest
liquas es volor aborerundam faccaeriae
earumque volorem poriatet eate poriber
itatqui blaut et ommodia ideri dendam
entum ne quibusa ndaepudam eosa
et quodis sitio. Tem secaborepe sum
voluptatur magnate as am as quatemp
oreptae re pore, omnim alias volore
coratus aut utem atet omnim quam quae
nonest aliquatur, officid quibus molores
tentis ab ilis magnatet erro et diati
cumquid uciditibus doluptatur, qui dipsam,
ommolorume rempore perio.
Body Subheader 8 pt
Tionsec torpos aut earchicia deriber
umenita doloriorecae aut dolorum qui
am in remquat enditatia duntiis sendips
untiunto iusant ra quis doluptis endandia
voluptat as simusani denisciatia suntenti

is aspe di dendi omnihiciet qui occuptatur,
expelia nimolo expedio quatet et aut
restrum, si audam que sitem fuga. Cab
inullatquaes essima et repedio nseque
ommoditiati dollatetus, con natis debis
enihil im ipsandis mi, sus niasint.
Conecae. Equi consequam faccumquam
nonse con nem. Os qui quam, custrum,
eate qui berum eum quid ut molo
expelenis perum lit et, cus apernatqui
voluptat.
Pudae odi dolor aut ipsa quae reicid
qui ipsande rionem assi con nis incias
comniate et re mod qui doloremos es
dessin re ma erferru ptaquaspis eaquis
endis inisquo vel endiam, nulparum
faccupt aquatur sed quis es sa qui ut abor
arum cus aut ius et quo quat re cusapedi
nobit asperer estiunde demporro tempero
te dolor sunto qui derum num simpos
molest, optat. Itaquis eum ellant dolupta
essinim fuga. Igeni accae conetur? Quis
eos et que veratur maiorerion nitatisit, nis

A6 – Example
For A6, and formats alike, the
wordmark is 1/5 of the width of
the spread.
This example applies 6 columns
with 3.75 mm gutter, instead of 12.
This setting is optional.

Tem secaborepe

At aliqui dis doluptat eosandit
officil ea ipsam audam, coris aut
eiciliqui voluptate

Eriti in explit faccupt

atempore minis
opellit ero et

Andantiscimi
cus dolupta
Con conserum nis dolum audam, quat vella
prorit, essum volupta net adipsam ratio maio
magnis saereius reptati dolor aut quatus.
Luptat ut dendae lat evendit
volore aut exeror molorit
liatatu sandict atemoditios
excestiunt ommo eumquidit
landit verum sitasitaquam
dolupta tiorio que autet, te lam
aspit vel moluptatur, ex elestio
ero venimus soluptionem a
vel ipis nullaut possum sequi
berspiendis illoris sim idigenis ad
es apid ut ut endi nis cor reped
quis sint ut dolorem que dolorum
int acidios ex et, simpelite
volorro tem quis volorat offic to
odi nem etur, suntia comnisq
uibustem dolorent in et eate
quidis recta cuscillitasi nonserro
corit molore, consed eictempor
aboritatum faccab incitas esto

is in coribus dellestempor aut
ullis mos ad quiatam, cum et
recuptata nonsent iumentectae.
At aliqui dis doluptat eosandit
officil ea ipsam audam, coris
aut eiciliqui voluptate mos
doluptatem fugit, quaspicae
vollesti omni sunto doluptat dem
aut quod magnis essumquiam
eum qui odis dit, natia quiate
pel exerspe dionsequi coruntia
suntiorem. Hic te exerunt vendic
totati unt docculpa volestia
dolorro riaepudit et eliqui
consequo tem qui cumquodis
consequ ideribus dus, occum,
aut earuntur?
Nusa eiundit iorisqui debis
mos a quid ma volesequid ma

5/5
Scania Identity Manual — Brand assets

Scania grid system

Powerpoint template
The Scania powerpoint template
is designed to bring the Scania
brand to life, and to help all Scania
communicators present and share
both brief and detailed information
with internal as well as external
audiences.

Agenda
1.
your name

your name

presentation title

presentation title
on two rows

Luptataspis vel ipsae

2. Nonseculpa nonet lam fugit,
vernati umquia dolupid
3. Eum fugias restinv entur?
4. Sedic tet odis volupta que
cusanis moluptiore vendem
5. Puda est eiuribu stiscius
6. Quamusae

User instructions:
Your date here

1. Scania tab: Inside the template
a unique Scania tab is available
where approved images can
be inserted directly to your
presentation from the Scania
database.
2. Text: The template is designed
using the Scania Sans font
family as default. If you are
to share the powerpoint with
someone not having the Scania
Sans font installed on the
computer, use the replacement
font mode (to switch to Arial).
Avoid changing fonts or text size
in text blocks.
3. Headline: Always try to use
short headlines for clear and
concrete communication
4. Colour: Use the default colour
palette included in the template
and avoid using other colours.
Please refer to the colour
section in the Scania identity
manual for more information
about the use of colour.

Scania Identity Manual — Brand assets

Text + Large photo 1

Info class internal

Department / Name / Subject

Photos x 3

• Text Scania Sans
• Text Scania Sans

chapter divider

• Text Scania Sans
– Text Scania Sans 20 pt
– Text Scania Sans

optional subheading

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter
Your date here

Pie charts

Info class internal

22%

• Text Scania Sans

1. The first chapter 2. The second chapter 3. The third chapter 4. The fourth chapter 5. The fifth chapter 6. The sixth chapter

Department / Name / Subject

Text Scania Sans 24 pt

Categories
Lorem ipsum
28%

• Text Scania Sans

Lorem ipsum
Lorem ipsum

• Text Scania Sans

Lorem ipsum
Lorem ipsum

– Text Scania Sans 20 pt
– Text Scania Sans

Lorem ipsum
38%

Lorem ipsum

Your date here

Info class internal

Department / Name / Subject

MSEK
6

Series 1
Series 2

Series 3
4

Series 4

Net sales, products and
services, SEK 92,051 m.

16%

Category 1

Category 2

Category 3

31%
Info class internal

• Text Scania Sans

Bar charts
10%

Your date here

• Text Scania Sans

Department / Name / Subject

Your date here

Info class internal

Department / Name / Subject

Important! Always save your
powerpoint as a pdf when
presenting at other computers,
where Scania Sans may not be
installed (otherwise the font will not
be displayed correctly).

Scania grid system

Internal
communication
To make sure that information and
documents intended for internal
use are not spread outside the
Scania organisation, internal
and external communication
are separated through different
templates. The internal templates
are intended for information
– professionally printed or as
computer printouts – where the
recipient is internal within the
Scania organisation, such as
the head office, distributors and
dealers.
All internal templates are printed on
white background only. Headlines
are set in Scania Sans Bold and in
upper and lower case. All pages
features a section at the top of the
page where information about the
document, responsible department
and date should be stated.
The internal templates may be
used for newsletters, handbooks,
instructions, etc.

For internal use only – Issued by Department xxx

Headline in Scania
Sans Bold 36 pt

Issue date

The following
templates are
available in A4 and
A5 portrait formats:

InDesign
– Sheet/Newsletter
– Cover
– Folder, spread and
– Folder, single-page
Word
– Sheet/Newsletter
– Folder, single-page

For internal use only – Issued by Department xxx

Issue date

Headline Scania Sans Bold 18 pt
Ur, sit, voluptur rem ullorepero eos
molori consequ odiorporem. Gitatium
volum fugiam, omnientin earum ani
nobis eius endelli quatin cus ium
ipsaperum reria voluptusci a veni corem
eum harume nihicip sapiciusam comnis
magnis ma dendigendis endae num
facias sit qui acea quis eatibus dendeli
tiorion pa sunt ipis aut aut as elicium
quos aut hilit, num aut re sectia quam
quam quis dolor as magnim con restio
officim renis et doluptatem hilibust et
quis verovit iorion re consed quis eum
quo inima ditatesciene volor aut quiae.
Assed utest occuptionem nobitiam
et omnis doluptatur molupisciae.
Exceped ignihil ipsunto reprovidi di
derferor aut abo. Nequame est eum
re vernam ad ulpa volest, volupid quo
tem quat alit illiat es eos nobitio. Itatet
ium ex ex exerum hilitem fugia solores
nonsenti dolum dente cus ex eosapiet
laborat iasperioris es si doluptate non
necae nistrum eosanihillut et occaepe
simolupta anditatem comnitatum el init
remque solupta tiorum vid quam venet
aut re denti aceptas re pa velluptiis
aut inciis dusant am quo occulpa rcipit
molorero quibusam venet ommolor
estiorem qui simpore, quiatibus quam
iliquia naturerum eosam quis nation
comnis ipsandigent di consequis re
laboribus, ni culpa sinctur susam, con
consed que pratest dolupit mi, niatiatet
quam re omniae od mo doluptate
pratur?
Eruptatem aperatibus ius remperi
onseque andis excerro maio. Et
parchitio. Sam, sam et, omnitam qui
temperf eruptae voluptatias provid
mo blab il iur aut hillorem. Veles sum
accullat quatur, quae pro volor maximin
nimus dunti corem custis mint magnis
rem etur?

Molorrum utempel iciatem quis arciet
lacesed et dolupta volor sin exceperum
que dolor autem et laut volupta
tusdaerem. Itatem dit maximporio cus,
qui dene nos alitat et.

Molorrum utempel iciatem quis arciet
lacesed et dolupta volor sin exceperum
que dolor autem et laut volupta.

Hitatium fuga

Cit, torepero intempo ribusandio
excepel mo consedi taquia.

Scania Identity Manual — Brand assets

Scania grid system

Don’ts

Don’t place the symbol in any other
corner than the top right.

Don’t enlarge the wordmark
or symbol beyond the correct
proportions. See page 66–84
for correct proportions.

Scania Identity Manual — Brand assets

Don’t increase or decrease the
margins beyond the correct
proportions. See page 66–84
for correct proportions.

Don’t place the wordmark in any
other corner than bottom right
or top left.

Don’t use lock-up logotypes
for communication material.

Don’t place the wordmark or
symbol anywhere other than the
defined corners.

BRAND assets

5. image style

Scania Identity Manual — Brand assets

Image style

Scania’s image style is set to bring
us closer to the customers, the
vision and the people.
The images are dramatised, using
natural light with depth of field and
high-level realism. This way Scania
is ”present” and shows that the
customers and every bit of their
business are understood.
Two perspecitves may be used
to illustrate our awareness of the
big picture, as well as our exact
attention to detail:
— A holistic view
— A detailed view

Scania Identity Manual — Brand assets

Image style

Holistic view

Detailed view

The bigger picture: we understand your business,
your challenge, your industry.

Closer to the subject, the product and the application:
perfection is in the details, down to the last bolt.

Scania Identity Manual — Brand assets

Image style

Scania Identity Manual 201609

Navigation menu

Versions of this User Manual:

Views

Navigation