Sonic Maximizer BBE 802 The Music Trades Company Story

User Manual: Sonic Maximizer BBE 802

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TOP
GLOBAL
MUSIC
&
AUDIO
SUPPLIERS
SALES
RANKINGS
,>
PERFORMANCE
Q
PROFILES
a
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'a'"
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l-iere:~
a
tip-~top
leaVing
money
on
the
tabl
"Sonic
Maximizers
are
great
P~ofitabl~
restaurants
pump
up
the
average
meal
tab
and
fatten
margin'
because
making
the
sale
is
as
Wlth,lu~clous
dessert
treats.
Profitable
music
dealers
do
it
wi.th
SSE
Sonic
easy
as
the
pushing
a
button.
"
~axlmlzers.
T~eY're
irresist!ble
to
customers
once
they
hear
the
big
Clay
Bailey,
owner
Improvement
In
sound
quality
that
only
a
Sonic
Maximizer
can
provide.
Bailey
Bros.
Music
Montgomery,
AL
It's,
easy
as
pie.
Have
a
Sonic
Maximizer
on
demo
in
every
department:
gUitar,
bass,
keyboards,
recording,
PA
and
OJ.
Don't
let
a
customer
le8v
"I
love
Sonic
Maximizers
because
my
average
sale
goes
the
store
without
a
demo,
and
make
sure
you've
got
good
stock
of
SOil
(,
up
every
time
I
sell
one.
"
Maximizers,
'cause
YOU'll
be
selling
them
like
hotcakes.
Larry
Fischer,
owner
BBE
PROFIT
FACTS:
Metro
Sound
and
Lighting
St.
PaUl,
MN
Sonic
Maximizers
are
the
best
"plus
sale"
item
in
your
store
"It's
the
only
product
I
sell
by
Everybody
is
a
customer
for
a
Sonic
Maximizer
turning
it
off.
It's
so
easy"
Easy
to
demo:
Just
punch
the
"SSE
Process"
button
Evan
Sheely,
owner
Bass
Northwest
and
get
ready
to
ring
the
register
Seattle,
WA
POW~rfUI
national
advertising
and
editorial
coverage
in
major
"BBE
makes
any
gear
sound
musIc
and
pro
audio
magazines.
better,
but
more
importantly,
every
customer
who
walks
~reat
word-of-mouth
references
from
your
customers
help
you
through
my
front
door
is
a
nng
up
even
more
sales
of
SSE
Sonic
Maximizers
potential
BBE
sale.
"
Ryan
Clement,
Manno
r
({)
800-233-8346
Grandma's
MUIlI,:
www.bbesound.com
Albuquerque,
NM
5381
Production
Drive,
Huntington
Beach,
California
92649,
USA
....J,L
__
C.___::..a
l1:........us
at
(~---
IN
AUDIO, A FEEDBACK loop
is
typi-
cally viewed as a situation to be avoided,
but that's precisely the goal at BBE
Sound. Located in Huntington Beach,
California, BBE Sound has created a
unique promotional
feedback'
loop
among its signal processing products for
musicians and studios, its G&L electric
guitar line, and its audio technologies
licensed
to
consumer electronics manu-
facturers whereby the company's brand
image
in
each market compounds and
fortifies its marketing impact in the other
commercial sectors.
A music products industry veteran since
1959, BBE Chairman and CEO John
McLaren left his native Manchester,
England, to work at Steinway Hall in
New York before relocating
to
California
to join Yamaha. After rising over the next
16,
years
to
senior executive vice presi-
dent, in the
1981
he left Yamaha
to
accept a challenging appointment
as
president
ofthe
CBS Musical Instrument
Division, which at the time included
Steinway, Fender, Rhodes and other
illustrious
brand~.
Among the noted
Yamaha executives' who would follow
him were Bill Schultz and Ed Rizzuto.
But within a few years John grew disiJlu-
126
,.
es, lmtlate rentals, or check on an
instrument's repair status directly
through a website portal.
Rycent developments have made it
possible for users to interface AIMsi
with eBay and Amazon, allowing the
dealer to either send product and pricing
information to the website or retrieve
information about products already list-
ed on the site. In response to user
demand, Tri-Tech has also updated its
package with
an
automated phone noti-
fication system to alert customers when
repairs are completed or special orders
have come
in.
The company
is
in the
process
of
setting up touch-screen capa-
bilities and an automated system to con-
tact customers by text message.
"Our software could not have become
what it
is
today without feedback from
every single cLlstomer who has come
onboard," says Acton. "When someone
suggests a new feature, chances are
someone else could use it too. More
often than not we add that feature and it
just
makes our product that much more
attractive."
(800) 670-1736
www.aimsi.biz
BBE
SOUND,
INC.
A leading audio innovator's diversification is helping to build a global,
cross-market brand.
technology.
Developed by inventor Bob Crooks, the
technology addressed the phase and
amplitude distortion inherent to loud-
speakers. Crooks' circuit automatically
compensated for these problems, allow-
ing speakers to more faithfully repro-
duce amplified sound.
"I
went to hear a
demonstration
of
the circuit, not expect-
ing much," John recalls, "but the clarity
and detail in the sound made the hairs
on
my neck stand up, As a musician, 1knew
immediately that this was something
special."
By then the company had already con-
sumed nearly all
of
the venture capital
funds originally invested, but John took
over the company in 1985, renamed it
BBE Sound to better distinguish it from
the Barcus Berry company, and invested
his own money while raising additional
outside capital. John's son, Dave, who
joined BBE in 1993 and
is
now execu-
tive vice president, recalls,
"It
was a
tough period,
as
the company didn't
have a chip small enough for licensing
and there was only a home audio proces-
sor sold through a direct mail campaign
with ads in the back
of
aUdiophile mag-
azines." John reasoned that the people
who would embrace the technology's
concept were musicians, so he had the
device repackaged into two rack-mount
models, With his extensive network
of
contacts
in
m.i"
he was able to get the
products established fairly quickly,
By 1987 there was finally a single-
channel chip ready to be licensed. With
dogged persistence John convinced
Aiwa, then a part
of
Sony, to incorporate
the BBE High Definition Sound circuit
BBE's new D82 Sonic Maximizer plug-in
for
computer recording applications.
sioned with the parent company's appar-
ent lack
of
passion and dedication to its
m.i. businesses, and
on
his 50th birthday
he quit CBS. Following a brief interlude
of
publishing the McLaren Report, an
industry newsletter, John was introduced
to
Barcus Berry Electronics. A spin-off
of
the original Barcus Berry transducer
manufacturer, the company was formed
in 1984 to license sound enhancement
BBE has a fast-growing line
of
gui-
tar effects pedals.
MUSIC
TRADES
APRIL
2009
~
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into its mini-component stereo systems.
Per John's advice, Aiwa marketed the
feature aggressively
in
its print and tele-
vision advertising, stressing that BBE
technology, used by musicians and sound
professionals around the world, was now
available
to
consumers
in
home audio.
Aiwa's sales, profits, and stock price
soared,
and
its annual report cited BBE
High Definition Sound as a major con-
tributor
to
the company's turnaround.
Consumer electronics companies licens-
ing BBE sound improvement technology
now include Alpine, Clarion, JYC,
Samsung,
LG,
Panasonic, Sony, Philips,
Pioneer, Sanyo, Sharp, and Toshiba. Its
semiconductor partners who produce
chip devices incorporating BBE tech-
nologies include Mitsubishi, Sanyo,
Toshiba, and Yamaha, among others.
"With the launch
of
the BBE 802 and
402 Sonic Maximizers, the sales effort
desperately needed more muscle," John
recalls. "In 1988 Rob Rizzuto came on
board and put his relentless drive and
charisma to work, quickly ramping up
sales. Dealers and reps thought
of
the
Sonic Maximizer as a marvelous, but
esoteric, device, but Rob showed them
how
it
could
be
one
of
the easiest high-
margin add-on sales a dealer can make."
Rob's success, however, presented chal-
lenges
of
another sort. "The technology
was still
in
its infancy," Dave explains,
"and the early pro m.i. units had some
performance and reliability issues."
Fortunately,
in
1990 Paul Gagon, who
brought engineering experience from
CBS and Fender, came
on
board and dra-
matically improved the products."
Though sales were growing, so were
expenses. Faced with the difficulty
of
supporting the company with just two
products, John pushed for expansion.
With a wealth
of
guitar industry experi-
ence
in
the company, John had several
conversations with Leo Fender about
buying G&L Musical Instruments in
nearby Fullerton. "Each time we got
close to doing a deal," recalls John, "Leo
backed off, confiding, 'This
is
what
keeps me alive.'" Following Leo's death
in 1991, his wife, Phyllis, sold G&L to
BBE because she believed BBE would
help G&L achieve the level
of
success
Leo had dreamed
of.
Today, Phyllis
remains honorary chair
of
G&L.
"For years Leo had been injecting cash
to keep G&L going," Dave recalls.
"Though we were thrilled at the opportu-
nity,
it
was a daunting challenge because
we couldn't continue to absorb the loss-
es
as
Leo
had.
We
had
to
move fast." But
with diligence and marketing savvy,
G&L became a success for BBE Sound
on many levels. BBE gained sales vol-
ume and strength with reps and dealers
because G&L guitars were sold largely
through the same distribution channels
as
BBE's m.i. products.
Economies
of
scale were realized in
everything from electronic components
to advertising space. Also, having a
glamorous guitar company helped accel-
erate the popularity
of
BBE Sonic
Maximizers among artists. Dave
explains, "G&L's fine instruments natu-
rally attract artist endorsements, which
provides opportunities to introduce more
artists to the BBE products. This further
enhances the reputation
of
our brand and
the technologies we license to the con-
sumer electronic industry. Today, mil-
lions
of
musicians and sound profession-
als around the world love what BBE
does for their sound, and these people
have wide spheres
of
influence.
Undoubtedly, the synergy with G&L has
played an important role."
Dave adds, "Managers at consumer
electronics companies appreciate that
BBE
is
immersed
in
the music commu-
nity, building beautiful instruments that
inspire musicians, making equipment
that heightens the thrill
of
live perform-
ances and captures more nuance and
detail
in
recorded works. By the nature
of
our activities, the message heard by
the licensees
is,
'Who would know more
about sound than these people?'''
This "validation by association" is
reciprocal. As many
of
the world's lead-
ing
consumer electronics manufacturers
have licensed BBE technology, BBE's
credibility
is
strengthened
in
pro audio
and m.i. markets. Recognizing
the
huge
potential in this "feedback loop," BBE's
goal
is
to
achieve a level
of
brand recog-
nition comparable to what Ray Dolby
accomplished with his noise reduction
technology. "The difference," John adds,
"is that BBE technologies can be used
CONSUMER
ELECTRONICS
COMPANIES
ARE
IMPRESSED
THAT
BBE
IS
IMMERSED
IN
THE
MUSIC
COMMUNITY,
BUILDING
BEAUTIFUL
INSTRUMENTS
WHICH
INSPIRE
MUSI-
CIANS,
MAKING
EQUIP-
MENT
THAT
HEIGHTENS
THE
THRILL
OF
LIVE
PERFORMANCES
anywhere there
is
amplified sound. The
market potential
is
limitless."
BBE has also begun seeing
its
develop-
ment
of
products for consumer electron-
ics lead to promising products for the
m.i. market. Recently it began licensing
a new technology designed
to
improve
the quality
of
compressed MP3 audio.
"MP3 compression removes 'pixels'
from the audio picture," Dave explains.
"We've developed BBE MP technology
that examines what's left after
MP3
com-
pression and generates additional infor-
mation to replace the missing material,
making the sound richer
and
fuller. This
technology will
be
of
particular interest
to the growing number
of
mobile and
nightclub DJs who are working with
MP3." He adds that today's car Ilidio
market
is
influenced
by
hip-hop
'ulllll
,
"
so the DJs and remix artists
wh<
II l
BBE sound enhancement processors
w;
II
be
significant
to
the brand's car audit,
licensees.
Several years ago BBE's managemenl
team resolved to grow the BBE brand
in
the m.i. market by venturing into
areal';
that,
in
Dave's words, "are a significant
departure from BBE's high-tech prod-
ucts. For example, an analog guitar pedal
is
very old technology. We've got this
team with
so
much personal experience
with pedals that once
we
came to terms
with our high-tech brand doing low-tech
products, a torrent
of
creativity was
unleashed." Having solved technological
challenges that hampered
an
effort
in
the
early '90s to produce a Sonic Maximizer
pedal, BBE introduced a successful foot
pedal version called the Sonic Stomp in
2005, opening the door for the company
to
develop a full range
of
effects pedals.
L0 L
LA
R
rIc
KU rs
r::,
/'~~
/
/i
.
','
~
"/
the
Straight
Truth
About
Pickups
by
Jason
Lollar
The"magic"found
in
some
(but
not
all)
classic
vintage
pickups
was
created
by
accident.
Don't
let
anyone
tell
you
different.
And
over
time,
some
pretty
stellar
accidents
happened.
The
only
way
to
recreate
that
magic
is
to
study
more
than
a
few
exceptional
examples
of
all
the
classic
pickup
types,
while
acquiring
a
thorough
understanding
of
exactly
what
materials
were
used
and
precisely
how
each
pickup
was
constructed
and
wound.
Only
then
is
the
"magic"
repeatable,
if
you
are
willing
to
spend
the
time
and
money
required
to
chase
the
dragon.
I
am.
I
personally
design
and
wind
over
30
different
pickup
models,
including
all
the
vintage
classics,
many
obscure
works
of
art
known
only
to
lap
and
pedal
steel
players
like
Robert
Randolph,
and
even
a
few
of
my
own
designs
that
never
existed
in
the
past.
I
invite
you
to
call
or
visit
our
web
site
to
obtain
a
free
catalog.
Lollar
GUi~ffi
PO
Box
2450
VashOlllsland,
WA
98070
(206)
463·9838
¥N1\'I.ioliargUl~rs.com
MUSIC TRADES APRIL 2009
MUSIC TRADES APRIL 2009
128 129
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The line now includes
15
products, and
more are nearly ready for market.
Meanwhile, BBE's range
of
high-tech
products continues
to
grow.
In response
to
the substantial migration
of
recording
industry from hardware
to
software,
BBE recently introduced the D82 Sonic
Maximizer, the company's latest plug-in
version
of
its signature 482i. And the
company
is
close
to
launching a suite
of
sound enhancement plug-ins employing
some
of
the DSP codes developed for the
licensing program. "Without revealing
too
much," says Dave, "BBE will soon
be
introducing "a proliferation
of
plug-
ins."
As has been the case since John
McLaren took BBE's helm
in
1985,
the
dynamic "feedback loop" among the
company's multifaceted interests contin-
ues to fuel growth and innovation.
(714) 897-6766
www.bbesound.com
B.G.
FRANCK
BICHON
Building
a
recession-proof
business
around
high-fashion
accessories
QUITE POSSIBLY THE ONLY manu-
facturer
to
elevate musical accessories
to
a fashion statement, BO Franck
Bichon occupies prime territory in one
of
the industry's most recession-proof
segments. In the weeks leading up to
Musikmesse 2009, the Lyon, France-
based company was looking to main-
tain its advantage with a number
of
new products and
an
aggressive game
plan. "Our answer
to
the global reces-
sion
is
to stay on the attack: more
shows, more advertisement, action on
FaceBook, new packaging, and new
products for now and 201Q," says
founder and President Franck Bichon.
Nearly
25
years since launching its
stylish small goods line, BG
is
carrying
over its artistic concept into new pack-
aging to be showcased in Frankfurt.
"You buy with your eyes," says
Franck. "Just as you can be attracted
to
a person before knowing him or her,
the same
is
true
of
packaging.
You
aim
to be the most eye-catching and the
best-looking." With a space-saving
design, BG's new packaging allows
dealers
to
stock, for instance, twice
as
many
of
its instrument swabs in a
given footprint. All packaging can
be
opened and reclosed without damaging
it, allowing customers
to
examine the
product for quality before they buy.
Supplementary dealer materials have
also been updated and distilled, with
product information expressed
in
easy-
to-understand charts and bullet points.
"Simplicity is actually the hardest
thing to
do
in
design and marketing,"
says Franck. "There
is
always so much
to show,
to
say! But with this 'less
is
more' approach, dealers
don't
need to
waste time sifting through longwinded
explanations to find the model they
Franck Bichon
want
to
stock."
Among the BG products slated to
appear at Musikmesse are new microfi-
bre "cozies" used to protect instru-
ments from
dust-either
for musicians
who leave their instruments on a stand
between sets or practice sessions, or
for dealers who want to ward
off
dust
collection on the merchandise when
they close their stores at night or over
weekends. New instrument warmers in
silk and polar fleece insulate instru-
ments from extreme temperatures and
shocks.
Also new this year are BO Propacks,
kits containing a bundle
of
related BO
accessories. Fifteen different Propack
concepts have been
introduced-
MUSIC TRADES APRIL 2009
including a "Best
Of'
collection for
each
version-each
of
which repre-
sents a 15% discount on the individual
purchase
of
the products it contains.
"BO
is
always full
of
new projects, but
we must also focus on existing lines,"
says Franck. "In these economic times,
accessories are what dealers turn to."
Plans for a wave
of
products
to
be
released for BO's 25th anniversary
in
2010 have been kept close
to
the vest,
although the company has prean-
nounced a new classical sax mouth-
piece
design-to
be pre-introduced at
the World Saxophone Congress in
Bangkok this
July-and
new "DIVA"
hybrid.
reeds. Both products were
developed
by
Franck's father, wood-
wind expert Serge Bichon. "DIVA
is
a
unique concept, mixing natural fiber
(no cane) and synthetic material," says
Franck. "We are offering
an
alternative
between natural cane and synthetic
reeds."
This year marks the start
of
a mer-
chandising campaign highlighting the
company's distinctive interlocking
"BO" logo. Where other companies
propagate their names and logos with
complimentary pens and keychains,
BG features musically relevant give-
aways including sample pad driers and
glass cleaners made from the microfi-
bre used
in
BO's instrument swabs and
care cloths. In a particularly luxurious
offering, the company will hand out
branded scarves
in
the designer-quality
silk used in its swabs, key covers, and
instrument cushions.
"Why should we offer pens when we
don't sell pens?" says Franck. "The
only things we offer
as
giveaways are
products that musicians can buy later
in shops. When musicians carry our
130
TOP
GLOBAL
MUSIC
&
AUDIO
SUPPLIERS
SALES
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,>
PERFORMANCE
Q
PROFILES
a
o.~g
'a'"
'a'""
'~"'"
\.)v
••
' " .
C.
II
ttl-l
ow
about
a~~E
with
that?"
.'"'.
'"~o
a
·a·
.\Q
o
••
,.
,"
'N
aUT V
CHANNEL
A
1()(,)r~IOUn
I'llllf~~
DBEPROCESS
til!
t{J~l)rJrCJLJR
PH()lI"~
CHANNELS
POWER
l-iere:~
a
tip-~top
leaVing
money
on
the
tabl
"Sonic
Maximizers
are
great
P~ofitabl~
restaurants
pump
up
the
average
meal
tab
and
fatten
margin'
because
making
the
sale
is
as
Wlth,lu~clous
dessert
treats.
Profitable
music
dealers
do
it
wi.th
SSE
Sonic
easy
as
the
pushing
a
button.
"
~axlmlzers.
T~eY're
irresist!ble
to
customers
once
they
hear
the
big
Clay
Bailey,
owner
Improvement
In
sound
quality
that
only
a
Sonic
Maximizer
can
provide.
Bailey
Bros.
Music
Montgomery,
AL
It's,
easy
as
pie.
Have
a
Sonic
Maximizer
on
demo
in
every
department:
gUitar,
bass,
keyboards,
recording,
PA
and
OJ.
Don't
let
a
customer
le8v
"I
love
Sonic
Maximizers
because
my
average
sale
goes
the
store
without
a
demo,
and
make
sure
you've
got
good
stock
of
SOil
(,
up
every
time
I
sell
one.
"
Maximizers,
'cause
YOU'll
be
selling
them
like
hotcakes.
Larry
Fischer,
owner
BBE
PROFIT
FACTS:
Metro
Sound
and
Lighting
St.
PaUl,
MN
Sonic
Maximizers
are
the
best
"plus
sale"
item
in
your
store
"It's
the
only
product
I
sell
by
Everybody
is
a
customer
for
a
Sonic
Maximizer
turning
it
off.
It's
so
easy"
Easy
to
demo:
Just
punch
the
"SSE
Process"
button
Evan
Sheely,
owner
Bass
Northwest
and
get
ready
to
ring
the
register
Seattle,
WA
POW~rfUI
national
advertising
and
editorial
coverage
in
major
"BBE
makes
any
gear
sound
musIc
and
pro
audio
magazines.
better,
but
more
importantly,
every
customer
who
walks
~reat
word-of-mouth
references
from
your
customers
help
you
through
my
front
door
is
a
nng
up
even
more
sales
of
SSE
Sonic
Maximizers
potential
BBE
sale.
"
Ryan
Clement,
Manno
r
({)
800-233-8346
Grandma's
MUIlI,:
www.bbesound.com
Albuquerque,
NM
5381
Production
Drive,
Huntington
Beach,
California
92649,
USA
....J,L
__
C.___::..a
l1:........us
at
(~---
IN
AUDIO, A FEEDBACK loop
is
typi-
cally viewed as a situation to be avoided,
but that's precisely the goal at BBE
Sound. Located in Huntington Beach,
California, BBE Sound has created a
unique promotional
feedback'
loop
among its signal processing products for
musicians and studios, its G&L electric
guitar line, and its audio technologies
licensed
to
consumer electronics manu-
facturers whereby the company's brand
image
in
each market compounds and
fortifies its marketing impact in the other
commercial sectors.
A music products industry veteran since
1959, BBE Chairman and CEO John
McLaren left his native Manchester,
England, to work at Steinway Hall in
New York before relocating
to
California
to join Yamaha. After rising over the next
16,
years
to
senior executive vice presi-
dent, in the
1981
he left Yamaha
to
accept a challenging appointment
as
president
ofthe
CBS Musical Instrument
Division, which at the time included
Steinway, Fender, Rhodes and other
illustrious
brand~.
Among the noted
Yamaha executives' who would follow
him were Bill Schultz and Ed Rizzuto.
But within a few years John grew disiJlu-
126
,.
es, lmtlate rentals, or check on an
instrument's repair status directly
through a website portal.
Rycent developments have made it
possible for users to interface AIMsi
with eBay and Amazon, allowing the
dealer to either send product and pricing
information to the website or retrieve
information about products already list-
ed on the site. In response to user
demand, Tri-Tech has also updated its
package with
an
automated phone noti-
fication system to alert customers when
repairs are completed or special orders
have come
in.
The company
is
in the
process
of
setting up touch-screen capa-
bilities and an automated system to con-
tact customers by text message.
"Our software could not have become
what it
is
today without feedback from
every single cLlstomer who has come
onboard," says Acton. "When someone
suggests a new feature, chances are
someone else could use it too. More
often than not we add that feature and it
just
makes our product that much more
attractive."
(800) 670-1736
www.aimsi.biz
BBE
SOUND,
INC.
A leading audio innovator's diversification is helping to build a global,
cross-market brand.
technology.
Developed by inventor Bob Crooks, the
technology addressed the phase and
amplitude distortion inherent to loud-
speakers. Crooks' circuit automatically
compensated for these problems, allow-
ing speakers to more faithfully repro-
duce amplified sound.
"I
went to hear a
demonstration
of
the circuit, not expect-
ing much," John recalls, "but the clarity
and detail in the sound made the hairs
on
my neck stand up, As a musician, 1knew
immediately that this was something
special."
By then the company had already con-
sumed nearly all
of
the venture capital
funds originally invested, but John took
over the company in 1985, renamed it
BBE Sound to better distinguish it from
the Barcus Berry company, and invested
his own money while raising additional
outside capital. John's son, Dave, who
joined BBE in 1993 and
is
now execu-
tive vice president, recalls,
"It
was a
tough period,
as
the company didn't
have a chip small enough for licensing
and there was only a home audio proces-
sor sold through a direct mail campaign
with ads in the back
of
aUdiophile mag-
azines." John reasoned that the people
who would embrace the technology's
concept were musicians, so he had the
device repackaged into two rack-mount
models, With his extensive network
of
contacts
in
m.i"
he was able to get the
products established fairly quickly,
By 1987 there was finally a single-
channel chip ready to be licensed. With
dogged persistence John convinced
Aiwa, then a part
of
Sony, to incorporate
the BBE High Definition Sound circuit
BBE's new D82 Sonic Maximizer plug-in
for
computer recording applications.
sioned with the parent company's appar-
ent lack
of
passion and dedication to its
m.i. businesses, and
on
his 50th birthday
he quit CBS. Following a brief interlude
of
publishing the McLaren Report, an
industry newsletter, John was introduced
to
Barcus Berry Electronics. A spin-off
of
the original Barcus Berry transducer
manufacturer, the company was formed
in 1984 to license sound enhancement
BBE has a fast-growing line
of
gui-
tar effects pedals.
MUSIC
TRADES
APRIL
2009
~

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