99d BrandGuide CS6 Brand Style Guide

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Page Count: 11

BRAND & STYLE GUIDE
01 Welcome
Brand guidelines
dependable
dynamic
durable
Tech Soft 3D’s commitment to help others rise to the top
started the day our organization was born. Our company
is comprised of seriously talented industry veterans who
have retained the energy, drive and dynamism of a
start-up. Our brand and tone relfect these values.
A comprehensive resource library can be found at:
style.techsoft3d.com
www.techsoft3d.com
+1 541 385 3000
marketing@techsoft3d.com
3D
02 Logo
Brand guidelines
Primary logo, used where color is permitted. White logo, for use on dark backgrounds.
Royal logo, for use when constrained to a single color. Symbol only is acceptable where the full logo is not possible.
Symbol only is acceptable where the full logo is not possible.
Symbol only is acceptable where the full logo is not possible.
03 Logo usage
Brand guidelines
Please allow adequate spacing at all times.
Do not break the proportions of the logo.
Do not change the alignment of the logo.
Light
AaBb
Bold
AaBb
Regular
AaBb
04 Typography
Brand guidelines
Open Sans
Primary font
ABCDEFGHIJKLMNOPQRSTUVW
abcdefghijklmnopqrstuvw
1234567890
05 Typography
Brand guidelines
Din Neuzeit
Light
AaBb
Headline font
ABCDEFGHIJKLMNOPQRSTUVW
abcdefghijklmnopqrstuvw
1234567890
06 Brand Color
Brand guidelines
SKY
HEX 0090D0
R 0 G 155 B 222
C 76 M 25 Y 0 K 0
SLATE
HEX 58585B
R 85 G 86 B 90
C 65 M 57 Y 52 K 29
ROYAL
HEX 006098
R 0 G 96 B 152
C 100 M 62 Y 18 K 2
SILVER
HEX 979898
R 153 G 153 B 154
C 43 M 35 Y 35 K 1
07 Product Color
Brand guidelines
IN PROGRESS
08 Glossary
Brand guidelines
RGB
(Red, Green, Blue) color mode is for anything that is
computer-based design. This includes websites,
apps, banner ad and any other design created for
electronic use.
CMYK
(Cyan, Magenta, Yellow, Black) color mode is used
for print design. This includes logos, business cards,
stationary, illustration, packaging and any other
designs used for print.
Vector
Vector images are made up of points, lines, and
curves that can be infinitely scaled without any loss
in image quality.
Raster
Raster images are made up of a set grid of dots
called pixels, where each pixel is assigned a color
value. Unlike a vector image, raster images are
resolution dependent. When you change the size of a
raster image, you shrink or stretch the pixels
themselves, which can result in a significant loss of
clarity and produce very blurry images.
Lossless
Lossless image formats capture all of the data of
your original file. Nothing from the original file, photo,
or piece of art is lost—hence the term “lossless.” The
file may still be compressed, but all lossless formats
will be able to reconstruct your image to its original
state.
Lossy
Lossy image formats approximate what your original
image looks like. For example, a lossy image might
reduce the amount of colors in your image or analyze
the image for any unnecessary data. These clever
technical tricks will typically reduce the file size,
though they may reduce the quality of your image.
09 Glossary
Brand guidelines
JPEG/JPG
JPEG is a lossy raster format that stands for Joint
Photographic Experts Group, the technical team that
developed it. This is one of the most widely used
formats online, typically for photos, email graphics
and large web images like banner ads. JPEG images
have a sliding scale of compression that decreases
file size tremendously, but increases artifacts or
pixelation the more the image is compressed.
EPS
EPS is an image format that stands for Encapsulated
PostScript. Although it is used primarily as a vector
format, an EPS file can include both vector and raster
image data. Typically, an EPS file includes a single
design element that can be used in a larger design.
PNG
PNG is a lossless raster format that stands for
Portable Network Graphics. Think of PNGs as the
next-generation GIF. This format has built-in
transparency, but can also display higher color
depths, which translates into millions of colors. PNGs
are a web standard and are quickly becoming one of
the most common image formats used online.
AI
AI is a proprietary vector image format that stands for
Adobe Illustrator. The format is based on both the
EPS and PDF standards developed by Adobe. Like
those formats, AI files are primarily a vector-based
format, though they can also include embedded or
linked raster images. AI files can be exported to both
PDF and EPS files (for easy reviewing and printing),
and also JPEG, PNG, GIF, TIFF and PSD (for web
use and further editing).
PDF
PDF stands for Portable Document Format and is an
image format used to display documents and graphics
correctly, no matter the device, application, operating
system or web browser. Because it is a near universal
standard, PDF files are often the file format requested by
printers to send a final design into production. Both Adobe
Photoshop and Illustrator can export straight to PDF,
making it easy to start your design and get it ready for
printing.
BRAND GUIDELINES
www.techsoft3d.com
+1 541 385 3000
marketing@techsoft3d.com
A comprehensive resource
library can be found at:
style.techsoft3d.com

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