Capstone Instructions

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In recent years, there has been a massive rise in the usage of dating apps to find love. Many of these apps use
sophisticated data science techniques to recommend possible matches to users and to optimize the user
experience. These apps give us access to a wealth of information that we've never had before about how different
people experience romance.
In this capstone, you will analyze some data from OKCupid, an app that focuses on using multiple choice and
short answers to match users.
The dataset provided has the following columns of multiple-choice data:
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body_type
diet
drinks
drugs
education
ethnicity
height
income
job
offspring
orientation
pets
religion
sex
sign
smokes
speaks
status

And a set of open short-answer responses to :
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essay0 - My self summary
essay1 - What I’m doing with my life
essay2 - I’m really good at
essay3 - The first thing people usually notice about me
essay4 - Favorite books, movies, show, music, and food
essay5 - The six things I could never do without
essay6 - I spend a lot of time thinking about
essay7 - On a typical Friday night I am
essay8 - The most private thing I am willing to admit
essay9 - You should message me if…

Introduction
In this capstone, you will create a presentation about your findings in this OkCupid dataset.
The purpose of this capstone is to practice formulating questions and implementing Machine Learning
techniques to answer those questions. We will give you guidance about the kinds of questions we asked, and the
kinds of methods we used to answer those questions. But the questions you ask and how you answer them are
entirely up to you. We're excited to see what kinds of different things you explore. Compared to the other
projects you have completed this far, we are requiring few restrictions on how you structure your code. The

project is far more open-ended, and you should use your creativity. In addition, much of the code you write for
later parts of this project will depend on how you decided to implement earlier parts. Therefore, we strongly
encourage you to read through the entire assignment before writing any code.

Load in the DataFrame
The data is stored in profiles.csv. We can start to work with it in dating.py by using Pandas, which we have
imported for you with the line:
import pandas as pd

and then loading the csv into a DataFrame:
df = pd.read_csv("profiles.csv")

Explore the Data
Let's make sure we understand what these columns represent!
Pick some columns and call .head() on them to see the first five rows of data. For example, we were curious
about job, so we called:
df.job.head()

You can also call value_counts() on a column to figure out what possible responses there are, and how many
of each response there was.

Visualize some of the Data
We can start to build graphs from the data by first importing Matplotlib:
from matplotlib import pyplot as plt

and then making some plots!
For example, we were curious about the distribution of ages on the site, so we made a histogram of the age
column:
plt.hist(df.age, bins=20)
plt.xlabel("Age")
plt.ylabel("Frequency")
plt.xlim(16, 80)
plt.show()

Try this code in your own file and take a look at the histogram it produces!

Formulate a Question

As we started to look at this data, we started to get more and more curious about Zodiac signs. First, we looked
at all of the possible values for Zodiac signs:
df.sign.value_counts()

We started to wonder if there was a way to predict a user's Zodiac sign from the information in their profile.
Thinking about the columns we had already explored, we thought that maybe we could classify Zodiac signs
using drinking, smoking, drugs, and essays as our features.

Augment your Data
In order to answer the question you've formulated, you will probably need to create some new columns in the
DataFrame. This is especially true because so much of our data here is categorical (i.e. diet consists of the
options vegan, vegetarian, anything, etc. instead of numerical values).
Categorical data is great to use as labels, but we want to create some numerical data as well to use for features.
For our question about Zodiac signs, we wanted to transform the drinks column into numerical data. We used:

drink_mapping = {"not at all": 0, "rarely": 1, "socially": 2, "often": 3, "very often": 4, "desp
all_data["drinks_code"] = all_data.drinks.map(drink_mapping)

These lines of code created a new column called 'drinks_code' that mapped the following drinks values to these
numbers:
drinks

drinks_code

not at all

0

rarely

1

socially

2

often

3

very often 4
desperately 5
We did the same for smokes and drugs.
We also wanted some numerical data about the short answer essays. We combined them all into one string, took
out the NaNs, and then created a new column called essay_len:

essay_cols = ["essay0","essay1","essay2","essay3","essay4","essay5","essay6","essay7","essay8","
# Removing the NaNs
all_essays = all_data[essay_cols].replace(np.nan, '', regex=True)
# Combining the essays
all_essays = all_essays[essay_cols].apply(lambda x: ' '.join(x), axis=1)
all_data["essay_len"] = all_essays.apply(lambda x: len(x)))

We also created a column with average word length and a column with the frequency of the words "I" or "me"
appearing in the essays.

Normalize your Data!
In order to get accurate results, we should make sure our numerical data all has the same weight.
For our Zodiac features, we used:

feature_data = all_data[['smokes_code', 'drinks_code', 'drugs_code', 'essay_len', 'avg_word_leng
x = feature_data.values
min_max_scaler = preprocessing.MinMaxScaler()
x_scaled = min_max_scaler.fit_transform(x)
feature_data = pd.DataFrame(x_scaled, columns=feature_data.columns)

Use Classification Techniques
We have learned how to perform classification in a few different ways.
• We learned about K-Nearest Neighbors by exploring IMDB ratings of popular movies
• We learned about Support Vector Machines by exploring baseball statistics
• We learned about Naive Bayes by exploring Amazon Reviews
Some questions we used classification to tackle were:
• Can we predict sex with education level and income??
• Can we predict education level with essay text word counts?

Use Regression Techniques
We have learned how to perform Multiple Linear Regression by playing with StreetEasy apartment data. Is there a
way we can apply the techniques we learned to this dataset?
Some questions we used regression to tackle were:
• Predict income with length of essays and average word length?
• Predict age with the frequency of "I" or "me" in essays?
We also learned about K-Nearest Neighbors Regression. Which form of regression works better to answer your
question?

Analyze the Accuracy, Precision and Recall
After you have trained your model and run it, you will probably be curious about how well it did.
Find the accuracy, precision, and recall of each model you used, and create graphs showing how they changed.
For our question of classifying Zodiac signs, one graph we produced showed classification accuracy versus k (for

K-Nearest Neighbors):

The accuracy we would expect from predicting a Zodiac sign by randomly selecting one would be 1/12, or 0.0833.
Our model did not significantly outperform this number. We were unimpressed.

Create your Presentation
We want to see:
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at least two graphs containing exploration of the dataset
a statement of your question (or questions!) and how you arrived there
the explanation of at least two new columns you created and how you did it
the comparison between two classification approaches, including a qualitative discussion of simplicity,
time to run the model, and accuracy, precision, and/or recall
• the comparison between two regression approaches, including a qualitative discussion of simplicity, time
to run the model, and accuracy, precision, and/or recall
• an overall conclusion, with a preliminary answer to your initial question(s), next steps, and what other
data you would like to have in order to better answer your question(s)

Good luck!



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