High end secrets

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The 5 Key Strategies of Attracting

High-End Clients

How marketing and selling to High-End Clients can

transform your business and your income.

Hi, my name is Robert Middleton, the owner of Action

Plan Marketing. Since 1984 I’ve been working with

Independent Professionals such as management consultants,

business coaches and corporate trainers to help them attract

more clients.

For years, my primary goal was to simply help clients

be better marketers of their services. I helped them get

past the struggle and effort or marketing and implement

marketing strategies and tactics that really worked. But for

years I was missing one of the most important things of all.

I wasn’t paying much attention to the kind of clients

my clients were attracting. That is, whether the clients

they were attracting were ordinary clients or high-end

clients. To make a long story short, what I discovered was

that it didn’t take a lot more work to attract high-end clients.

And when I started to teach my clients to attract high-end

clients, their income shot up as well as their fulfillment in

working with their clients.

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In this five-part report I’m going to explain the most

important secrets to attracting high-end clients. This

could be the most important report you’ll read in your

business this year (sure, everyone says that), but I know it’s

true because when you master the art of attracting high-end

clients, you’ll transform your whole business. You’ll have

more money, more time, and more satisfaction that the

work you’re doing makes a difference.

The first part covers the basics of attracting high-end

clients, how to define high-end clients and the three

essential ingredients of attracting high-end clients.

Part I - Attracting High-End Clients

Everyone wants to attract more clients. But I think it’s

even more important to set your sights on attracting more

high-end clients.

Right now, I’m working with 20 high-end clients through

my Marketing Mastery Program. This transition from “average

clients” to “high-end clients” over the past few years has

transformed my business and my lifestyle.

I define high-end clients in the following three ways:

1. They are “ideal clients.” That is, clients you can really make

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a difference with and whom you love to work with.

2. They are “long-term clients.” These are clients with whom

you can offer programs and services for a year or more.

3. They are “high-paying clients.” They understand the value

you offer and are willing to pay you more than average clients

will.

By attracting a consistent stream of high-end clients you

have several advantages over attracting average clients.

1. Both you and your clients will experience more

fulfillment in working together. This is no small thing. When

the experience of working together is one of partnership and

possibility, your work doesn’t feel like work. It’s more like play.

Working with ideal clients is more fun and productive. Ideal

clients are not resisting you; they’re cooperating with you as you

work with them to make significant changes in their businesses

and lives. You might say they are “sincerely growth oriented” and

will do what it takes, with your expertise and support to produce

results on a very high level.

2. By working long-term you will get to know and

understand the needs of your clients much better. This

often leads to even more long-term work. And of course, you’ll

earn more money than with short-term clients.

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If you could effect substantial change in a few days, the

world would be a very different place. The fact is, it takes

time to change, even if the work you’re doing provides the best

information and service available. When you work with clients

long-term it’s not so that you can earn more (although that’s a

side benefit), it’s because you can do more that will make a long-

lasing impact.

3. When you charge more, you’ll feel that you are being

valued for what you’re worth. You’ll be able to give better

service and make a bigger impact, without feeling you are being

taken advantage of.

The matter of fees is a big issue for many Independent

Professionals. Many are afraid to charge what they are really

worth. They rarely look at the results they produce in contrast to

the difference they make – often to the bottom line. For instance,

if you help a client earn or save a million dollars, that’s worth at

least $100K to a client, not $10K.

So how do you attract more high-end clients?

Well, all the marketing approaches I’ve taught over the

years also apply to attracting high-end clients, but there are a

few steps that you must follow:

1. To attract high-end clients, you need to design high-end

services. It’s like selling a Mercedes instead of a Ford. And you

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need to put in the commitment, time and energy into developing

high-end services and programs that will deliver higher end

results than you offered previously. The good news is that it’s

easier than you think.

Designing and packaging high-end services often starts

with a specific program. The way I start is with a letter that

explains these services in great detail. The elements of these

letters include the following.

a. The name of the service or program, in results-oriented

language. “The Marketing Mastery Program.”

b. A few paragraphs outlining the need for the program. This

talks about what’s missing, not working or currently broken

that the prospect needs to fix.

c. A few paragraphs about what things could be like once

the situation is fixed. I called this the Ultimate Outcome.

d. A few paragraphs about how your service gets a client

from b to c. Stories and case studies are ideal here.

e. Several bullet points of all the benefits and advantages

the client will get when they use this service.

f. A description of the basic structure of the service and how

it’s implemented.

g. A call-to-action to find out more about the service.

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Writing a high-end service letter like this is a bit of an art,

yet those are the key components.

2. Your marketing messages, materials, marketing

strategies and sales processes need to communicate the

message that you offer higher-end services. Perception is

essential. Every impression you make should communicate: “I

offer high quality, pay attention to details, follow-up

professionally and produce great results.”

There are several pieces of marketing material needed for

effectively marketing high-end services. They are actually

the same materials used for marketing average services, just

presented more professionally and targeted to the high-end.

These materials include the following:

a. A professionally designed web site that incorporates

both good design and well-written copy. The main

purpose of this web site is to educate prospects about

your services, and to prove that you are credible and

capable. You need information on who your clients are,

how you work, details on your services (above), case

studies and information about you and your expertise.

Everything needs to be clear in concept and in the

outcomes your clients receive from your services.

b. A good article or report that you can circulate to

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qualified prospective clients. Whenever you meet a

prospect through networking, give a talk or webinar, or

when a person calls you from a referral, a report or article

is the ideal piece of information. It educates without

selling; it increases your credibility and it helps to qualify

the prospect. If they are interested in the article they are

more likely to be interested in your services.

c. Audios or videos. These can give an even better taste of

you and your services than written materials. However

they are harder to produce than written materials, harder

to edit and easier to highlight your weaknesses. You’ll

often need a professional to help you in this area. These

are not absolutely essential, but something you can work

towards developing over time.

d. A questionnaire to provide to prospective clients after

they have committed to meeting with you to explore how

your services can help them. Having a prospect fill out a

questionnaire gets the prospect thinking actively about

their current, situation, goals and challenges.

Questionnaires work for individual clients, leaders in large

corporations and everyone in-between.

3. With a clearly designed high-end program and

professionally designed marketing materials, you have

earned the right to charge more for your services. After all,

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you’ve organized your business to produce higher-end results,

and done it in a way that makes your clients feel like high-end

clients. They feel like they’re at the Ritz Carleton, not the Holiday

Inn, and they’ll be happy to pay fees that give them that

experience.

Marketing and selling high-end services isn’t something

you can transition to overnight, but if you really want a

sustainable business that makes a lot more money and is more

fulfilling, there’s really no other way to go.

Part I Wrap-Up: Attracting more high-end clients is a choice. It

won’t happen accidentally. It needs to be done by design. If you

commit to developing this design and implementing it

consistently, there’s no reason that in a year or less most of your

clients will be high-end clients.

In Part II I’ll explore the mindset required to market and

sell high-end services.

Part II - The High-End Clients Mindset

In the first part I outlined the key things you need to do to

attract more high-end clients. It’s all about packaging your

services at the high-end so that the perception, delivery and

outcomes of your services justify a high-end price tag.

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But I left out the most important part of all – and that’s the

mindset you must have to attract high-end clients.

I’m not talking about abundance thinking or having a

prosperity attitude about making more money. Sorry, but in

my experience those don’t work. If they did, all you’d have to do

is think positive, abundant thoughts about attracting high-end

clients.

And presto-changeo, you’d have more high-end clients

before you knew it. Wow, wouldn’t that be great!

Think all the abundance thoughts you want, affirming that

more clients will flow effortlessly into your life. But underneath all

those prosperity thoughts would be the thoughts you *really*

believed.

Perhaps some of these are familiar to you:

- I’m not ready to attract high-end clients yet

- I don’t have the experience and services to offer

- I’m not the kind of person who makes a lot of money

- If I made a lot of money bad things would happen to me

- Money is the root of all evil (and I want to be good!)

- Good people aren’t focused on making money

- Only greedy, dishonest people are rich

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- It takes too much work to make lots of money

- Making more money will turn me into a shallow person

And if these underlying thoughts are stronger than your

abundance thoughts, you simply won’t take the actions

necessary to attract those high-end clients. Those negative

thoughts will literally neutralize your positive thoughts.

I advocate a very different approach to changing mindsets.

Let me tell you about two participants in my Marketing

Mastery Program from 2010. They were a couple from England

who did high-impact business coaching for corporations.

Their coaching to top executives made a significant

difference to the bottom line of their clients. Their clients

loved working with them and valued their work highly.

And they were charging about half the going rate.

I explored this with them, and an interesting set of beliefs

emerged. They went something like this: “We consider

ourselves, good, honest professionals. If we were to charge more

and make more money we’d be bad, dishonest people.”

Sounds crazy, I know!

They both believed this to their core, so I explored that

belief with them. “Where do you think that belief might have

come from?” I asked. They told me they were brought up in

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relatively poor households where their parents kept telling them

how bad and dishonest rich people were.

I remarked that this was a great message to justify being

poor!

And with a little more conversation they clearly saw how

they had taken on this belief, with little real evidence to back

it up. So we explored this belief in more depth and they realized a

few things:

a. This belief was simply not true. No solid proof at all.

When they believed it, it became almost impossible for them

to ask for higher fees from their clients. It was just

unthinkable. It actually made them feel like bad people.

b. They noticed when they did the thought exercise: “How

would you set your fees if you could no longer attach to that

belief?” they told me immediately, “We’d double our rates!”

c. And with a little more exploration into their poverty-

related beliefs and creating an action plan for increasing

their rates, they took the plunge and did it.

And they didn’t need “abundance/prosperity thinking.”

Instead, they started to think realistically:

“People who make more money are not necessarily bad,

dishonest people, and if we raise our rates there’s no reason to

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think we’ll change as people.” And, “We really are under-

charging for our services in this marketplace, which makes us

look less valuable than we really are. Time to raise our rates!”

So they doubled their rates, didn’t feel bad or dishonest about

it and got virtually no pushback from their clients.

Happy end to story!

My guess is that you have a similar story, but not

necessarily with a happy ending yet. Perhaps you’re not

charging enough, haven’t packaged your services on the high

end, or your services are not designed to produce measurable

results, etc. But most of all, even if you’ve done all of that, you

need to ruthlessly examine your disempowering mindsets about

money and realize how these beliefs are only undermining you.

When you replace constrictive beliefs about money, with

expansive beliefs, everything changes. It’s as if you have

been hypnotized into believing that you simply can’t earn the kind

of money that would make you financially independent. Well, in

my experience, that’s just not true. If you are producing great

results for your clients, you should be rewarded handsomely.

Part II Wrap-Up: I want to assure you that this is something

you can do. With a transformation of your mindset, and a few

changes in the way your present, market and sell your services,

it’s not only possible, but predictable that you can start attracting

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higher end clients who will love working with you.

In the next part we explore why it’s so important to take

responsibility for producing results for your clients if you

want to gain a reputation for offering outcome-producing, high-

end services.

Part III - Client Results are Your Responsibility

If a client hires you as a coach, consultant or trainer and

the client doesn’t get the results they expected, who’s to blame?

You are!

After all, they hired you to produce results. But all the time,

I hear excuses like the following.

• “Well, they were responsible for doing the actual work – and

they didn’t follow through.”

• “It’s hard to measure something like this - there are so

many variables.”

• “Given the scope of the job, it wasn’t realistic that they’d get

the kind of results they expected.”

• “Well, my clients just don’t have the budget to pay for the

more in-depth programs I’d like to offer that would produce

the results we want.”

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All of this absolves you of responsibility. And in my humble

opinion this is no more than professional negligence and

ignorance of how business actually works.

Let me answer each of these and explain the role of “high-end

programs and services” in all of this.

1. “Well, they were responsible for doing the actual work –

and they didn’t follow through.”

Yes, they were responsible for doing the actual work but

you didn’t set things up to make sure the work actually happen.

You didn’t provide the support and follow-up necessary to get the

results they wanted and needed.

Look, clients will resist change. That’s a given. So you need to

package your services to take that into account. You need to be

able to offer more information, support and resources, if required.

One client I worked with wouldn’t do any assignments I

gave him. He couldn’t keep his promises and rarely completed

any of the work I gave him. Instead of blaming him, I talked to

him three times a week and outlined very specific step-by-step

actions he could take. I also worked with him on changing his

mindset.

Ultimately he got his work done. Not only that, he produced

exceptional results, and started to attract more high-end clients.

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2. “It’s hard to measure something like this - there are so

many variables.”

It’s hard to measure because you didn’t try or require it

from the client. Are you in business to help clients improve their

situation or are you in business to go through a process?

If clients are paying you to perform a process to check off

a box, they’re idiots. Don’t work for them. Find clients who are

committed to producing results - and charge them a premium.

Great clients are open to measurement and accountability.

Make this a keystone of your all services and programs. And then

take the initiative to make things happen and measure success.

3. “Given the scope of the job, it wasn’t realistic that

they’d get the kind of results they expected.”

Then why did you agree to the scope if it couldn’t produce

results? Can you imagine that a doctor would say to you, “Well,

OK, I know this operation is not in your budget, so we’ll just do

half an operation. You can sew yourself up and save quite a bit.”

Insanity, right? But that’s exactly what we do when we agree to

do a project or service that simply won’t produce the results you

want. “You want three days of training to transform your

leadership. Err… ok we can do that!”

NO, YOU CAN’T!!!!!!!

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4. “Well, my clients just don’t have the budget to do pay

the for the more in-depth programs I’d like to offer.”

Sounds reasonable, right? The thing is, you forget that you are

not selling coaching, consulting or training. Those are just

processes, remember. No, you are selling results, tangible

outcomes that make a measurable difference. And that’s worth a

whole lot more.

So in your sales process you need to spend a lot of time

exploring with your prospects what they REALLY want.

Nobody goes into enough depth here. It’s all superficial. “We

want to increase sales.” OK, next question. No, you need to go

much deeper than that:

Why do they want to increase sales? What will it mean to

them if they do? What will it mean to them if they don’t? And

why are they having such a hard time increasing sales? What’s

underneath that? Do they want to change that as well?

When you have listened and understood the deepest

yearnings of a potential client and demonstrated that you can

help them fulfill those longings, you have a prospect that will pay

you to help them produce those results.

What you need to do.

Now I’m not saying you won’t bump into idiot prospects

who want miracles from you without doing their part or

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suggesting a project that has virtually no chances of success. And

many prospects say they want huge results but have a small

results budget.

But you don’t have to work for them!

If you want to grow your business, you need successes

that are measurable, that make a real difference to your

clients. And you need to be paid what you are worth. If you don’t,

what foundation are you building your business on?

This is why I feel it makes sense to focus ALL your

marketing efforts on attracting high-end clients.

A high-end client is a great client that understands what it

takes to produce a result and is willing to invest in that

result. They are also willing to take the time necessary to

produce a result. They know big change doesn’t come instantly.

Finally, they are willing to pay fees considerably higher than

ordinary clients.

If you attract clients like this, you’ll not only produce

results you’re proud of, you’ll get more word-of-mouth

business, attracting the attention of even more high-end clients.

And one high-end client is usually worth 4 or 5 ordinary clients.

Oh, yeah and your income will increase pretty dramatically

as well. Would that be OK with you? I hope so!

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Part III Wrap Up: You don’t produce the results you could in

your business because you are not working on projects that have

the remotest possibility of producing those results. So you blame

your clients. Instead, take responsibility for attracting high-end

clients who will gladly pay you to work with them to produce

results at a whole new level.

In Part IV I’ll explore how you can attract better clients by

offering more value. And more value doesn’t always mean

more time and expense on your part.

Part IV - Earn More by Adding More Value to

Your Services

One of the biggest issues in attracting higher-end clients is

how to actually add value to your services.

After all, getting high-end clients isn’t just about charging

more. You need to offer more so that you can increase the

chances that your clients will get much better results.

The first thing I ask is, “If budget was not a consideration,

what service or program would you offer your clients that could

virtually guarantee that they would produce the results they

wanted?”

It’s an important question, because you’re now thinking

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from a high-end mindset, not a limited, low-budget mindset.

What people come up with are various ways they would

support their clients in producing results beyond what they are

offering their clients now.

So, if you’re a coach, perhaps you’re meeting with a client

once a week for about an hour, and that’s it. What else could

you add to this? Some of these will take a little more time on

your part, and some simply add value. By the way, this same

process applies to consultants, trainers and other professional

service businesses.

Here’s are some that I and my clients have offered:

1. Unlimited contact and answers by email, with response

within 24 hours or sooner.

2. Additional, short phone sessions, as needed. Just let them

know the hours you are available.

3. Actual written feedback on various materials, from

reports and articles to scripts, proposals, etc.

4. Links to online content of yours, including articles,

podcasts and videos.

5. An interactive Forum for all your clients to share ideas

amongst themselves.

6. Weekly email blasts on various topics that are more in-

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depth than your regular eZine.

7. A requirement that your clients send you a report before

each session. This saves you time on the call and enables

you to get to the most important issues more quickly.

You must always have the mindset that the coaching that you

offer is much more than a one-hour meeting a week. Remember,

you are committed to outcomes, not processes.

And, of course, in the promotion for your services on your

website, you would outline all these extras they would get with

your coaching, where you emphasize that you are committed to

their success and will do just about anything in your power to

help them succeed.

The next question is: “How do I prevent my clients from taking

advantage of me if I give them so much more service, access and

information?”

The way you do that is by charging much more for your

services!

There’s a direct correlation here. If you are charging $500 per

month, it may feel that you are giving more than you’re getting.

But if you charge $1000 or $1500 or more, then you won’t

have a problem giving your clients more value.

Also, in my experience, I enjoy working with clients at this

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level much more. It’s more fun, fulfilling and exciting. My clients

feel they have a real partner in me who will do whatever it takes

to help them get results.

It all starts with valuing yourself and your services. If you

can really make a substantial difference with your clients, then

you’ll never worry that you’re charging too much. You can just

put your attention on your clients and do the work you need to do

in order to produce great results.

Another big issue that often stops people: “How can I really

communicate to my prospect that I’m worth more than the

average coach.”

Simple: Actual client results. You want to make every single

client you work with into a documented success story. You need

to write down the situation of the client before you started

working with them and track their progress over time, showing

the gains they have made.

Then turn these into written case studies and show them to

your potential clients. This is very powerful proof that you can

produce the results you said you could. And ultimately, this can

justify higher fees.

Finally: “What if I don’t have any impressive success

stories yet?” Well, you can only start where you are. Put all

your efforts now into going the extra mile to make a measurable

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difference with each and every client you have - even if they’re

not perfect clients.

Before too long you’ll have a number of case studies. And

you can add more and better ones as you continue to work with

new clients. Again, this work will give you more evidence and

validation that you can charge higher fees.

Part IV Wrap Up: You’ll ultimately make a lot more money in

your business if you offer more value - not just for the sake of

doing more - but because this value helps your clients get better

results. Commit to that and you’ll experience a change that will

rock your world.

Part V – An Action Plan for Getting High-End

Clients

To summarize what we’ve covered so far in this report:

1. What exactly are high-end clients and what do you need to

do to consistently attract more of them to your business.

2. The mindset necessary to attract high-end clients and why it

has nothing to do with “abundance thinking.”

3. Why you must take responsibility for the results your clients

produce and why this is key to attracting high-end clients.

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4. How to increase the perception, delivery and outcomes of

your service to more than justify the high-end price tag.

The fifth and final part will give you a step-by-step action

plan for enrolling clients into your high-end programs.

Presentations are the key!

My favorite way of enrolling high-end clients is through

some kind of presentation. This can be a talk at a professional

group or conference, a webinar, or a teleclass.

You actually don’t sign-up clients for your high-end

services through speaking; you pre-sell them on your concepts

and programs and then follow up with them.

For my Marketing Mastery Program, I do a series of

teleclasses to introduce the ideas in the program. I don’t sell, I

educate. And in fact, I let people know that the program won’t be

open for enrollment until mid-January.

If you are offering a high-end service or program for

groups, this is a good approach, but you can also offer high-end

services to either individuals or companies.

Speaking is also the most effective way I know to qualify

prospects for your program. After you give your talk, you get

cards (by offering an article) and in some cases offer what I call a

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“Strategy Session.”

For instance, your talk might be about how to increase

profitability in software firms. Your strategy session would be

called a “Software Profitability Strategy Session.” You offer it at

the end of the talk or teleclass as follows:

“I hope you’ve gotten some useful ideas from my talk today

that will help with the profitability of your software company.

Can I see a show of hands of those who are committed to

increasing the profitability of your company by 10% or more in

the next year?

“OK, great. For those people, I want to offer something that

will help you achieve that goal more quickly. I call it a

‘Software Profitability Strategy Session.’ This session is valued

at $750 and we can make it available for up to five people in

the audience today. In this session we look at your current

situation, explore your specific profitability goals, and also the

challenges that may prevent you from increasing your

profitability.

“If you’d like to take advantage of this session, all you need to

do is write on the back of your card, “Strategy Session” and

hand it to me at the end of the talk, and I’ll be in touch with

you about the session and send your more information.

“OK, who would like to take advantage of that session? (Get a

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show of hands.) Great, just hand the cards into me and I’ll be

in touch with you right away.”

If you are doing this on a teleclass or webinar you do it very

much the same, except that you ask them to send you an email

letting you know if they are interested in a strategy session. You

don’t have the added advantage of people raising their hands, but

it still works quite well.

Strike while the iron is hot! After you get the cards or emails,

you follow up by the next day at the latest. You want to send

them an email inviting them to take advantage of the Strategy

Session. It might go something like this:

Dear Jean,

Thanks for attending my talk on profitability for software

companies. I hope you got some useful ideas. And thanks for

also requesting a strategy session.

Because I have a very busy schedule, I can only offer a limited

number of these sessions, valued at $750, on a complimentary

basis. Let me tell you more about the session.

In the session, which is by phone, and typically lasts 90

minutes, we will cover the following.

1. Your current situation, including discussion of your

profitability and other relevant company issues.

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2. The goals and vision for your company. Where do you want

to go with your business in the next few years?

3. The challenges you are facing in growing your profitability

and what you need to do to overcome those challenges.

4. A discussion of next steps and an action plan to move your

company towards profitability.

In order to schedule this session, I ask that you fill out the

questionnaire below and send it back to me. The more

completely you fill this out, the more I can help you. Please

send it back to me within one week or less to ensure that I can

fit you in.

This little email script (of course, altered for your

situation) is like a magic recipe for getting appointments with

qualified prospects. Get the attention of prospects through a talk,

follow up with this email and you’ll have an over-abundance of

highly qualified prospects to speak to about your services.

Here’s a sample questionnaire:

Software Profitability Strategy Session Questionnaire

1. What is the current profitability of your company, both in

total profits and as a gross and net percentage of total

sales?

2. What are the measures you have taken up to now to

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increase your profitability? What has work and not worked?

3. What is the ultimate profitability goal for your company?

4. Are you ready in the next few months to commit the time,

energy and resources to increasing your profitability?

5. If you increased the profitability and reached your

profitability goal, what would it mean to a) your company

and b) you personally. Please be as specific as possible.

6. What else would you like to say about your business and/or

your profitability that would be useful for me know before

the strategy session.

- Of course, your questionnaire will be different, depending

on your clientele. The point is to get the prospect involved

before the strategy session so it isn’t just another sales

conversation.

Conducting the Strategy Session

I can’t go into all the details of the Strategy Session here,

but I will outline the main parts briefly as a guide:

1. State the purpose of the session, which is always an

outcome: “…to help you increase your software company’s

profitability.”

2. Ask about the current situation of the company, using the

answers to the questionnaire as a guide. Go deeper and try to

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really understand what is working and not working. Don’t talk

about solutions or tell any stories during this part of the meeting.

3. Learn about the goals and vision of the company (or

individual). Go really deep here. This is what they are buying

from you - the transformed future. So you need to get them to

articulate it as clearly as possible. You might use a story or two

here of clients with similar aspirations.

4. Discuss their challenges. What is preventing them from

getting their goals? Is it lack of clarity, a lack of strategy or plan,

lack of skills, a non-supportive environment or other issues? This

is a good time to tell a few stories of clients who had similar

challenges and overcame them.

5. Present your services. If it’s a bigger company, you’ll want

to present them more generally and then do a proposal. For

smaller companies or individuals where you offer a fixed

program, present the outcomes, benefits and structure of the

program in detail. You can tell stories here as well.

6. Make your call-to-action. My favorite is when you ask the

client to sell you on the value of your program: “Jean, can you let

me know why you think this program is a fit for you?” Never talk

about the price until you know it’s something they want to do.

With bigger companies, don’t give the price until *after* you’ve

presented a first draft of the proposal.

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If you follow the recommendations in this report on

attracting high-end clients, you’ll attract a whole lot more of

them!

Part V Wrap UP: Attracting high-end clients is the key to

success in your business. When you attract more high-end

clients you not only make more money (often a LOT more

money) you have more fun, produce bigger results for your

clients and feel you are making a real difference. What could

be better than that? Make it a priority in your business to

learn how to do this to the very best of your ability.

About the Author

I’m Robert Middleton and I’ve been

working with Independent

Professionals on their marketing since

1984. I’ve helped thousands of

professionals to make them better

marketers of their services, through

individual coaching and consulting, workshops and manuals,

and programs conducted by teleconference and online.

I’m the author of the InfoGuru Marketing Manual, the

WebSite ToolKit, and the Action Plan Marketing Club. My

weekly eZine, More Clients, now goes out to more than

40,000 small business owners all over the world.

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30

My experience is that I’ve never met a person who

couldn’t be a better marketer by taking the time to learn

and practice my seven proven strategies for attracting more

clients.

A New Approach to Marketing Professional Services

If you’re open to a new and successful approach to

marketing your professional services, I invite you to check

out the Action Plan Marketing Club that instills the

practices and skills to attract as many ideal clients as you’ll

ever need.

All the best for great marketing,

Robert Middleton

Action Plan Marketing

31

High End Secrets

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