Open Organization Book Org Leaders Manual 2 0

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The Open Organization
Leaders Manual

The Open Organization
Leaders Manual
Instructions for building the workplace of the future

Copyright
 !"#$%&''(#
('')*#'+)**&
,+&'-%$'.%
$/0$1$02&.34!$5"60.&!&6$3/53"!
 77)**%7'7,7%7
Colophon
6    081+   3)% +  (
.,39%),:'(%
Version 2.0
0*,
 778)+%7(-7;
 77)%7
 77(((%',9%7
Additional reading
From Jim Whitehurst
<"
)=+!)(>
             <3
+%*>
From the open organization community
 
<3+%*>
!"  # $
  <3+%*>
 %  %$
          "      &
<3+%*>
''   $
( <3+%*>
Contents
 
#(# 
$+ 
)*
$+? @
&+,+
Part 1: Planning & Goal Setting
*A' 
%! 
3(+B 
! ,"
'''',)' 
"&(
0)'+'+C*+* 
%! 
Part 2: Organizational Design & Culture Building
' 
, "!-
D*,' E
) 
&'A+,* 
,'
6+))$+%#'+'-,
' E
, "!-
' 
, "!-
Part 3: Motivation & Engagement
.*'( 
%.
D*(*'*-#
) 
"
668** 
,"
.+(F-+F 
% ,+%
*,(++'' 
"()# 
' 
, "!-
Appendix A The Open Organization Definition
Learn More
&'+ @
5)') E
Preface to the second edition
#(# 
*  +*  '    *#  +    '%
/+*#G+*#,'',*%
+*)'++%&)'
*%''G++'''+)
+%*G+%/+'',+#
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
.
.*+*'*#+'%
/+*#G+*#,'',*%
+*)'++%&)'*
%''G++'''+)+%
  * G+  %  /+''   ,+  #  
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
''G+),+'+*#'+'#8+*
 *+# +''*,*++*%''+
  +    *+  +  'G+*%  1,+'+*    +*
*+,+'+++'++,'+H
0+  )+'  *+*  ''+%  1,+'+*  '  *
12
Organize for Innovation
'?,+%+'*%08+'#+')
*#'++++*,%
1,+'+*)'*,+#++#*%
/*  +  G+  ,#    *  ,,+*  *  ?,+  %
,+',9+%/+''',%$
''+%I+G+**+'#*
+* ',*+*%,+')+'+# '
G++')%++*++'+))
+%      +*  %  /+  +
'G+  )+%  $  +  +    '  'G+#
,+9+*)%)+''G+
*#',')''*%0',%
'++#'+''*#*
*#'G++'%&+'G+
  %  +    9+  ,+%  ''
G+  *+  '#  )+'  G+  '*  #  ''+  *''
++%1)*+'G+'+'+++#
  '  *%  &'G+*  ),+'+*#  +    '*+*
G+#'9+)'#*''++
+*%$**+#)',+9+%
$+'+''*#,,+*G+#*'
+*%&'G+*9+'#**'++%
/    '  0 +1  
/ 2' / 3 +4+
/    +5
 +%  +6 /   
 / +  +
13
Introduction to the second edition
)*
*  +*  '    *#  +    '%
/+*#G+*#,'',*%
+*)'++%&)'
*%''G++'''+)
+%*G+%/+'',+#
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
.
.*+*'*#+'%
/+*#G+*#,'',*%
+*)'++%&)'*
%''G++'''+)+%
  * G+  %  /+''   ,+  #  
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
''G+),+'+*#'+'#8+*
 *+# +''*,*++*%''+
  +    *+  +  'G+*%  1,+'+*    +*
*+,+'+++'++,'+H
0+  )+'  *+*  ''+%  1,+'+*  '  *
'?,+%+'*%08+'#+')
*#'++++*,%
Organize for Innovation
1,+'+*)'*,+#++#*%
/*  +  G+  ,#    *  ,,+*  *  ?,+  %
,+',9+%/+''',%$
''+%I+G+**+'#*
+* ',*+*%,+')+'+# '
G++')%++*++'+))
+%      +*  %  /+  +
'G+  )+%  $  +  +    '  'G+#
,+9+*)%)+''G+
*#',')''*%0',%
'++#'+''*#*
*#'G++'%&+'G+
  %  +    9+  ,+%  ''
G+  *+  '#  )+'  G+  '*  #  ''+  *''
++%1)*+'G+'+'+++#
  '  *%  &'G+*  ),+'+*#  +    '*+*
G+#'9+)'#*''++
+*%$**+#)',+9+%
$+'+''*#,,+*G+#*'
+*%&'G+*9+'#**'++%
/    '  0 +1  
/ 2' / 3 +4+
/    +5
 +%  +6 /   
 / +  +
15
Introduction to the first edition
&+,+
    (%    ?''#  '    
(J+%6*'
''8+*'*
,+'+*%"((+'
*'          '  *    +
+%
.
*+',+
  (# (  '     -''+'  C+    *
*'  -%  K  *      *    
,+## ( ' ** 
(*  )      '    (    C  
(+%+''')
'    *'  '    +  +    
'%&+++J((
+)'C'*''
**%
"()#      '   +#  *  ,  
%/('','*+
**%6((+*',
#)('**+(
%'B,  '*(
#      *        (    
+<'+>%.(''(
 (%6  +'' +
16
Organize for Innovation
B,+*(*#'',#
+,'#'**+(
(-(%6(',(
L*''+''(%
&B+,**#)
)+'  (+  F'F  '  '  *(    )
%6B*)
+(-8,(,?%
"C+'A'
'++''*-+'
*J(%=+(+A',?
B ,+*, )+'*(
*%6A (+*,L#-'# 
','''''*#*-''
%
',*#%
Control
D''+ **
'  '  (#     '   B'
'  )(*B')#
('#*+#,
,'  '')        *  9  *%  6
'+(+#,')''((''
'(()#*#%&
(,'G+L*
     
(%3'G+-')'
,+((CJ+#,+
(?(' ***,
B%6+'+**+
?%$#'
+',+'J%
17
Organize for Innovation
Communication
6+''J(
*  ++    B%  6    '#
()#-B,*
C<(''+>(**,*%
6'?*#('-+*,'#(
'-),%6'')*(*'
',        '#    ,'#
(L#,)''#%D**,
B*(8,#A<
+*+)>'+%
Trust
3'*,++''(
                  *%  6    
,'+*'')'9
'+%&6A
**'  **%  ')  #
A#,-
+#C',(
*+**')')'
+(B%3'
** BA+*' 
*,')+(+
)%
Autonomy
D    (+'  **'   +
'+* (#'
*+')+''(
B%D'+ #A
,,'***,*%K*
)# ' + *',)
18
Organize for Innovation
      +  (   BA  )
*%$#')*+
**,**%6
*',+#,+
+9(*()+
'++*+'%
Empowerment
3'++**
,B%6-('-''#
,'#+' BA+*
'#,)*)(''
*--%*(*##
,+'''(,')(,'%K''(
(,'))'(*'-'
+-)#)'#
9+'+*%2'*'
   B    ,+ '+)#  ( ) ,
' )+'  9 '
+%&B'9
**+#**,*),BA
*+%6,'*
,)+'%$)+'
8,***,%$+#
9+)%
D  +'  ''  )           +
'G+%6G+'C*#+L#
,)''#A%6+(+
  ,#  (  *)  (    )    (    
'''   7   +''  ( ,    -  
'(+'' 
+%
19
Organize for Innovation
4# ' (%"((+(
*   +    '+   +  B% 6  (
,+ (A'#,+ (( '
,%=,-#+,'
*')
B'%&'+)'+*#
+A''  ?  '  +    +    
(B**+#+#
-#((+%D'*)L('*
8+M
.'89:;
&+,+  633B&
/(.3B'0)'*+
'  77"<$
 %1+
20
Part 1:
Planning & Goal Setting
Creating teams that aren't afraid to fail
%! 
++''C+ ,+' *'
G+,+'L,'+'G+
'C*)'%D
,+  '  ,*  JC,'  *#  C*
,('+)+'+('')'%
6+''+')
+'+C**(-(,+
'  <      -    '+)  +'+
-,*'))>%
Step one: Define your business goal
$'#),?,+
'H()#'A+1='A
?+''
&'?'3#)$
#()+*'/ (#*
)+#')+'$
%
$?'#,+,'B
*+A''+*'#**''
,+'
 77(((%%+*%+7N*)B7+7G*%
24
Organize for Innovation
% F&  '    ?     objectF  D    (  
+  O  +'    ,  +  +  -  *O
+',',(+-
*    +*O  D,      )+'B
(+%
% FK    )   reasonsF  DA    ,'*  
,O D( '#(
'++)'M
% FD)+*'qualityFDA
G+'+((('#(
+O
% FK*)+ points of viewFK*()(
  (  +    'O  +*O  8  
OD*O
% F!')      +' environmentF  D  
(+,O
&,+'  G+'-#)
,'+'G+'C*%)
,+'*(+''(*G+
+''+'(''+*(%
6-'(,+'#C*'
FD  (      '  *  ,  
,+%F
/(#+='A?#''(G+
*'-',+'L-
        '-'    )  *    '  '
(G+'*-'
FD  -        ,
,OFLF&A+%F
FDOFLF=+$%F
25
Organize for Innovation
FDA    G+'  +  (    
OFLF:++%F
FDAA(AOFLF#+8%F
FD    (     ,  OFLF)
(%&(%F
"(A+*)(O0+''-C*
()'O
D-G++'#
,+('M6+'*9)
,+'(*)*%&(''(
','%
.A%+?''?)
C*''
F63+**''(*A
'(+''-?*)*
##,(
   /&* *- 
')+%"
'  EP  (      ,  ,
%F
Step 2: Ask questions about the goal
/C#  +  * **,  -  G+  ,+
'%4+A'''++
,#,(-
,+G+%
*G+**
")  (  )(      ,+  
CO
"(*'-*++*-*(
,(+*'O
26
Organize for Innovation
&/&*-,
ODO
"('+)'
CO
&+'+#
)( )+ ,   +
O
&  (  +    )    +*  ?'
(    *)    )    )
O
0(++''+*)+'
+O
0(++*8+
(*A''#(*+*
8+-+O
.G+,'M
BG+%=(+*%$
C*',)#+)A+*)(
'+*#A($A%
Step 3: Decide how you're measuring progress
0)*)*,'%&+A)
'B  +  ,+  '#     -    B  
G+,+#++'(-(+*
,','*+*(+%6
+%=+*+++
(+G+%KC*'#(*
'-+''*-,(**
*A)*'+O.'
*++C*M
2+C*',)#(*
 =9>:99 '$
      < ")  (
27
Organize for Innovation
)(,+C
O
%(  ? >  "(  *  '-
*(*
(+*'O
%(  > "(  '    )  
C+'*O
? >>( & + 
'+#)()+,
+O
5+)','
*+*+%$+*8+
)'-CL+-+
+*,'-(8+('''(
,  L        )  *  +
%
Step 4: Experiment
$) +(+C*%6
(G+,)(,
*C*%
.A-G+,)*C
*+
&+'+#
)()+,+
O
.AG+CC*
%
RESTATING THE QUESTION AS A HYPOTHESIS. D
,')  ( '+++ 
)(# '-+
  #  *  +  (''  +%  <$  *
28
Organize for Innovation
*+B@'
+B++++
C*+)%>
KNOW YOUR RISKIEST ASSUMPTIONS. 3'#
-+*(A*-*+
(''+9++
    )  (%  =+  (     F)
+#F      (*O  $    *+''
,'+(+'O$,'+(
(,'+ODA''C*+
,(M
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/C#(*'C*(
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+'*)'-C*#'+
A/B TESTING#**()
    '  ),'L''  ,      +,
8A)&)=#
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)%
CONCIERGE TESTING#*)*
+''  <8+  '-          '>  (  
')')%6'
*++)+*%
&'C*'),
&==#((++
**K)'
(+**(
)%E
@ 77,'%B%*77777)'+(

E 77,'%*%*7(,,7
29
Organize for Innovation
LANDING PAGE#    (,      (  *
F'F*)*#
'**%6''
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'B')*'-
+    )     +    +
)*%3'C*'
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('+(8+(%6?(
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)*F#++
,((%F
VIDEO#    *  +)+'      C'
++%6''*+
)(#'+''#(
+'(%0,C
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(  C   (  ' *  #  
E#''')%
WIZARD OF OZ#*((
  (    > #  ,+
A''*F,+F
''(-%&'C*'Q
%K+/-((*)*
*#(+,+')
*#('-(''
#-#*
(,%
 77,'%,+9%*7+*E(-
((
 77(((%,-'%*7',7)(7'
+7E@@7
30
Organize for Innovation
$+C*'#'AA?+**#(
*'&7=++**(+*
*,'+,+**'%(?)
+)+','+,
%KC*'#(*+?)C*
(+*+'','+(+'#
,'+    (  (  ,'+#      (  *+''
,'+#,'+(,#''((
''(,'+%
DECIDE WHAT TO MEASURE.(
*+'-+++
)++'*#(''
+*,')++*,,
%
NAME YOUR CRITERIA FOR SUCCESS.KC*'#
  P  (      ,      
*(+(,'+,+**'
#(A,(C*%
K    C*'#    +'     *    +
'-'-
(D,')('++
+)(# '-
+#*+(''+%
 6)  + #((''
+&7=++**(+*
*  ,'+    ,  +**  '  )+
'  ,'+        +    
*%
" D(''*+,'-+
',,'+'
+     *     *  +  
'+**'+%
31
Organize for Innovation
       P  *      '  
*(+(,'+,+**'

  6  +  ?  )  +
+#  (  (''  *    +'    '
(++*'
+CC*,%
/C*AHA8+,
M      (  4+  *  (A  )  
,+'(++')*,+'+
''(+C*#'#8+'%
%! %2. 7,
7    %!!$ +7 &3+7   
'!@+
32
Owning your career in an open
organization
! ,"
  (  (  '    '  -  +  (  (
(,(('#(
(+*%D(,??
'9+%$+#+
+ ,#+? +'''+ (- 
'+%6'*
,''+*''+('%
D
6#    '   '   L
'%  &   4 #  (  ')        (
+''8,)+','+*#FP
8,+')+','#?)
  '   EP     +*%F K+*#   FP
('''*'#(,,',(P
EP%F&*B#F+*'*#
+*''8,-%F
&)+**'*
'    *     +    -
*+*9'+*%&(
' ,+* * (A) 
''    #  *+' (-# * <   *>   +
)(F-('(-%F
 77(((%*%*7'7777+?
''8,)+','+*
33
Organize for Innovation
6-(' + ),' +'
,    ?'  +#    '  +#  
'  +#    )    +    #
,+'#*+'('%$)'(
'()%&A*+','
%  &?'  ''  <&$>    *  -('
(-#C*'#,+&$'-+*'+*,'
,%
=+'B9)'+'B
)          -('  (-  *  ''(  (
,'+%  3B        9  
(--*'''+6''#
'#    ++  +  ''  '  
(%K+(*L)')+,'#'
  (  ,'    ''    )*#  
+*-+'')*L'
%:+''(B'#,
-''#-)+'+
,"!*%
$     +#  +  ,'   ,  +'  ))
*&$A''+%=+'*+A'',
(-      B    +  (  '
'#  JC,'#    *,+%  3B  ,+'    
'A'- '- B,+'%
6A*,'#*J+#*L#
* %&8,-('*A'(
?<A?''>%(+-
,'+)*+''*,+O
"(++*(+
BO
34
Organize for Innovation
Know thyself
6,',,**'(+
(  '#  #    '  '%  6 +A  *
'-' ? ++ ,++A'' -((
-*-+%
/(  B'  *'L''    ,+'  
'L,***+
)%3-('*
)'+ #B)'
+++%4+*C
(-'#*(-<'+'-(
  ''+M>    '  8#  ++'  )#  *'
#+*L''C)
+  ,  (  ++'  +%  4+  ,  *  <  >
**  *    +    +  '%  3  B
-+J(%
&*+*JC,'
J+B,+B'+
+,*JC,'J+%/(#
+)+(+(-B
#8+F*)+F*?'%6
(+,*)*++'%
!J+((+'+(-
'+*'+B%
$F(F+#+)F(F+'L
#+++A)B(
  +    ,  *,          (
-('%/(-(' +-('
*%
(+-O
&+*()*'+
+*-#+
35
Organize for Innovation
-(++'?''
8,OR((+,(-+*'
''%&'+
+B++G+'+?''%
6* (J# *'' ( (
(A''(-(9+)+'
%++C*'*,)$+A
((++''C#+*,*
,,''%=++*,
  (  ''-  +#  +  *  ,  ,    
'+''%6***
,+?+(*++L,+
  *+  ' ,*    (  (A)    
(-++''%
6J('')+**-
**-(#(*+)+
#  +A''  )'    +      *)*%
*)*+-'')',+
+''+%)(+'
'#  A '(    ( *(-       C
'%  $  #    (    ,  *')    '
,*('%
D+('O,',(
++''?-''*
++)'('''+
'+*-+%&+
B+',+%
Find support
6(+A+'(-%
4+)*-C'9+
)++%6,(A
'(?++(?'+)
36
Organize for Innovation
*-+#''(
BA'((''?%**()
('-('
+%
$A *'  ( ++' F(+FL+
++G+-''#C#-('')
*'C,'*C+%=+A'(*'
+*,
D    +A  8+    +        C
+  *      (    G+  
(+(,(+(+<+*
  +    A  (-  +>    +
A)'-'
JO
D   +  A  + (  +  (   '
*,+O
D+)(,'
)','+#)+(*O
D+*8,A),)
O
4+A'+-+?+'(+)*
()*'+)+'
')'*%=+'''+A+
(%,+A+'(-
+'#*,+*A
')'*<'->%4+A''8+'
*)'+(-+*##)
L  '  +  '-  +    (   , *
*'+(+++)'
*9%4+A'',+-+
''+ ('')M0A,- '
(-%
37
Organize for Innovation
"A#,*
)
% &)(('+
+%
% .*-(+())
  ,+  +        
++(-+'
)'*'%
% $+  )   )       (
*+'-,+(-<*,+A''?
*',('->%
% $+F4#SF
% &-        *'  G+#  FD  
+-*OF<->%
@% 6-)*M
6)')+#
  +    **+  '    *  )
)%KC*'#+A**
,'  '-  (    #  +'  )'
)+'*+%3
(*H+-+*'#
*+')+)%
6*'+*,'#,+++
''+('' ( +(+A#+
*'*+A'B%4+'-G+
'-#FDA(+'*-**9
*8,OFFD*,'OF&,
(+)%
&* 0A ,  -- <'+'
M>''(+***,C*(9
 77%(-%7(-74P;%%%
38
Organize for Innovation
',*8%6)'L)L
*+C'( 
,*)'++B#(G++
*'')')%6**+
''+'+)+*-((
++''+'+
,-++*)*+*',
)+','  (  +      %  &  ''#  A  9+'  
((+,)+','%
"*9G+++
+'+,-++*)*
SCHEDULE A WEEKLY TEAM MEETING'+
*''()%D((''
'(-OD(+'(-OD+(
'(-O
HAVE CANDID ONE-ON-ONE MEETINGS (  +  *
**,%6''* ( (-*- +'% (
)+','(''',)+','%
HAVE YOUR TEAM USE "STOPLIGHT FEEDBACK" (
'%&-***,+#
(F#FF''(#FF#FF,'+F(,
'',)+*%6'*''(
!F$( 7'
,+SF
4''(F$),+SF
5F$'),+SF
='+F6*MF
/C#'+,-%&*
**,#)*B,-,
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  +  ''(%  F6    (A  (-    (  ,
39
Organize for Innovation
+SF++%3#F60$4*+'+
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,-*<F.+#+
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(-(+*%
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40
Organize for Innovation
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Machines we are not
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41
Organize for Innovation
, "     % 1   
 % .
 ($
        +  .A    <  ,
 
 (7 
$(
&+
42
Setting goals transparently and
collaboratively
"&(
B#)+'*'(-
'B)%D'(
(+-%$(-*''
#((,+*
%D*'+( (-
,++?+%
$
=+(+'',-**J(+
(-),CBA
)#(,'B*)
+''%=#(
''+(+(-,+
),+''(%
'+*-
'+)#+',?%
5'8+**-#
)')* (+  ++
)    +'  )    ?      *%
D+A)+',+#**#
        *+''  *#    ,?      '
''',)'G+''','%
2**$
     +#      (''  C'    ,?  
'',)  '#    +'  *      -
43
Organize for Innovation
'',)%$+A)+'
,+#+,+
-,*'',)+'
%$+A**<*+''
*>#  +    *        )'  +
*A  '',) ',
'*+,',?,%
Why set goals in the open?
'+)*-
F)+**'-,+(
+'?)'',+'%$''(+
,-'-#8++%F
$A'(#'('#
+    -      L  '+C+#  ''#  ,+  
9+ **  + +( +(-
,++,+')#+
*#+*%
D,+*?*'+*#(
'-+ (  )+'#*#  
*    '  +  )  +  '#    (    (''  ,
*,'(%
IT BUILDS NETWORKS. &  +#
F6*+*-*-#
*9)'++'
)(''%F=-(#(A)8+
+')*)+++'
(-',+'C#(
,?,+B%+'
  C+    ,'  C  (-  '  
+  B  ( % DA'' 
',+(-
'++++')#,+',
44
Organize for Innovation
++A'('
*A)L'*++
*%$*)*-'(+*
*J,+#(A))
+'),-**J((
%
IT LEADS TO BETTER RESULTS.D*'
##F3+'
,#,*#,C+#+'
*'  ,  +'%F  D  A  -(  )%
&-('#(-#,
++'*#++
)%$A'',++'#A
?(,,'J+++
'++%!*A+**.+A.(<
      ,-   %      #>  '
G+''(''()'*'F5)
+,''#'',+''(%F$)
,'+?'*+-
*G+-'%
IT STRENGTHENS CULTURE.='++'
#('<',
+*>,+'*',)+'+
*C%6*',)*%&
 #F'',,+'+
#+#,+%F=+$,')AH
    '      '   (  ''  '  +
)+,+%'(<'
',>  ,+    C  (      
<'>%3+,),*+*%
IT CREATES NEW OPPORTUNITIES. 6'',
+',?B#
45
Organize for Innovation
+,#,+',9+
B+(++%
DA*'-')+'((*
+#  ,+    +  (      +  +  
)*% =+ (A  ,'   )?,'  -
,,'')*#(''
*((-(
)*A)%
$  +'+      ,-#   C+  
,''+(%K+'#-
'''',)',)
*'%&+#F6(,+
'+)*-A%4+*
'-(++
*-%F
Approaching transparent and collaborative goal
setting
630K*(-)++'
'''',)'%&'
'*'('',*,
+'(+''+*-*,%$)
'++'+'#''(*
,-'(+%&
30K*(-**+6
*(-++(**+
#(**+ *# ( **+
*%
D)  '    *'  +    <,  
&!6#3R!#*'>#
 77+%*7B7+7
*(-
46
Organize for Innovation
  3         '',)  (%  $  
(#(8#8+'-
+(+'%
START WITH WHERE YOU ARE. =    +  ('
'++#?,+'+(+
%6(+A'',,''*
 +   L#+A)?+
'%
K#,,+'+%.-++
    (  *   +  +  '  )  
+')**#
*'  '    ,8)#  *  D36  '#  +  (
)'*'L''C*'C
'  +    *      '  +  ,+'  +
+++(-''(
,+%
/C#*'%.-+
        B%  .- <( 
++*A+#C*+%6
,*'-('+
B'-,+#(++*
(,#(+(*
(A++%
6'*'+
(+#+*#+*+''
,+)++*)+*
A)%6'*%
$*+++
'A8+)**#
()%6-,+(+*-(
(*+)*###
+*%$))+
47
Organize for Innovation
+'*+,+'+)
*+(-%
ARTICULATE WHERE YOU WANT TO BE. /(    +A)
*(+#+*#+
*+'),') +*,'*
'*A)#+*?
''  (      '    ,
*'+)*%
630K*(- *++'G+
-''*,+%K
C*'
D,'**$')O
D'$)'-**O
DA,+O
D(''$('*O
D+',***(-O
D*'',O
D '-' # # 8# 
+O
D'*O
=(  G+ +A'',,' 
+'+',8)'),+
-''*(*A)%
6+'(+--'-
,-H++
'',)*%
ENGAGE WITH YOUR STAKEHOLDERS./(+)+
(+++'+'
+-'%5M/(A* *(*
,-+%
4++'++()+%!**,
***+''*#
48
Organize for Innovation
 #  F+  )    (      )+  
,  '  #    +  )    (     
%F
$*#+,'**#'#
 '+ -'++
-,'%6')
+,-,,#
F&  G+OF    -  ?  G+    '  *
++',-
D+(+?
,'**O
K*+C#( + 
+O
5)  (  +    +  *A  #  (
+'(,,'+O
D'+-+''+*)+
'O
5(+', *')
+-'++''+'*%
3++'*)'+#)
''-#,'*'*'
% 6  A ) , 9+'  
A  )    ,  ,L8+  -  +  +      
*#+'#*,-%
$  +  A      '    *    +#      
('%2C)++-
(*++'*A *%
.- )+'('H  * +
#F=+'''#++
*'B?**%F
.-C**+)'++'
49
Organize for Innovation
+(#+('#'#
'''9**+%
3+#()*++(+
-'#''+#FD+#
,##-%F&-('+A)
''*(''(
'?''%
REMAIN TRANSPARENT.6'',)'
 * )% :+' +'
'),*G+#+''',
  (  -'    +'  )(%  R
-'*,+)+'
***,+'
?'%4+,,') +
(''*%6
((+,'*#++*
,
%  +&+*(
*'*)#+#+
B+**+
(+-'+*#'
,+#',-%
% + 0*++'
&''" * + *  -
'+'##**(
'*A)%
    )    *'#    *-  +  +
    *  *        +*  
+'%'-# )##,'
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*%      *          
50
Organize for Innovation
-+*'-)'**+
-''%
3**+-,
B%  =  **+  +''  +    ,'  
,,+'+'+F''
'',)'O3A8+((%F
" &(        < 
  B   
'((
3 (+
51
Developing a culture of experimentation
on your team
%! 
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      ,+  #        '
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52
Organize for Innovation
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(+*%F,-
)*'%
F.A'(+*(
,)*+*+
'%F/##L+(++*A
    '    ,'%  4+A''  '  (A  (
(  +  +  %  4+A''  +  -#  
G+'#,+''(+*%
FD''#,)+'U C
 ( '      (V%F  +''
-,+(+***
C*+'+%
6-'-?#'
+)('*'*'%6'
*+)(A+
*#'(**%
$#((')'))
+C*%6)+'-
FD      +*A  ,'*O  ")  +  ,)
OF
FD+OF
53
Organize for Innovation
FD+'+**+,+
+(-OF
F0  +    '      C*     
++'OF
FD+<>)'+OF
(+*)*?-)
O"A*)0A(*
*L8+M
"'+C*
*
% 0A8+*'+%K#
?+,'*%%
% .''++*%
% 3    C  *C#  -    +*  
*+)+ -%$
-#  *  +  +*  ,
*)%
% *'C*+
,(-%&-H()#
-'(?'#,,'
+%<K(
#      C          
'%>$(#,,'''
*+*(''9
,'%  6 -     +  + C*  (
''  '+'% 6  
*B(+''
*-(*%
,,#
#**#
+%
54
Organize for Innovation
% 5          )  6
+''(''+++
%
@% !)(+'*%$++
#+('')+,+
8+(+(%&-
G+MD+'O0+
  +    ,    (  +
'O0+(C*O
0+*O
E% +'(B
L'''C*%
% ',    '%  4+  A    
AK'+D''<,"
-R,A+'+#$$>#
,+',(+'#
(+(+CC
*(+(%
% !M
E+'''*-+'+
-%.*+'(C
*%  &   +  '  C*  ,+  
'C**('%4+*-
--   *)**%  ( +
((*'(''(B
$F'+''(#F*
FD(A-(+'(+C*%F$A+'
+()%
A brief example: Dollar Shave Club
0'')'+,A(*A
B ( ' +#    (
**%6C*)')
55
Organize for Innovation
*+),'*9
'+,))('-'(
+''%D+#-(C*
(-6)*#%
%! %2. 7,
7    %!!$ +7 &3+7   
'!@+
 77(((%++,%*7(O)WQ25G46:$
 77(((%%*7*B7EE7','-'7(
*'+,'')'+,%*'
56
Part 2:
Organizational Design &
Culture Building
Chapter title
, "!-
  #:*D+?
BF)**+
,+%FKD+#+++
B,'++''(#
'*#+,**+++
(-+%
$
=+(-(A*+'''''%
$#$A'''C'*'**+
'BAC,+'C'
(B(+' (,+' **+ 
?'%$A''(''$A)'
'*(B)'L,+$
'',')A,(()
%
The crazy idea
D('+/#((8+*
%  D  '  +  C    +  8%  3+
,+*'('&*+''*)'+
8-((#+*$'*-#C
*+'#'+#  +% D )
,-+*8(''#++*
,+,**+%
59
Organize for Innovation
6*(9%D+'A+*F
+F'+'%'(('-F#F
F)'+F#(''#F%F/,+%
3+#(#
/9(+(*)(
<#('--('()M>%$
**+*  (-    +#  (        
+%  $  #  (      +  L  *-  
+#((-#++'*'+
,+%
3)#(A))*'A'%&
,-++**+%
6(/+#(,+'+
(+8+(*#,+'
3<,+(A()('>%D
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60
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61
Organize for Innovation
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 3A+%
6++))'%4+)
+'?#+',%&*#+
))+*,+''L)
?%
=+'**+9*%
&  )        +  *  G+-  +        C
*#+('',)*''
+''')'+++',%$A'8+
-*%!+'-*(-%
=+      9M  6+  *%  $  +A    '    
')(**+#**,''(%
A COMMUNITY ISN'T STRICTLY A MARKETING CHANNEL.$A
' 9*'% 4+ **+A C
62
Organize for Innovation
+'<$-***+
**''>%4+A)+*
**+H*-#***
+%$**+#**+
*'**,**,#+C*-%
CLARIFY THE RELATIONSHIP AS SOON AS POSSIBLE. D
B,+'**++
8ODO)'#((''
**+O&*+'+**+A
C+%4+A-
'    )   *     -    +A  *-
**)'+9%0A')
%$+#(/)**+
  9#  +      ,   *  </>%
/A,+*'''(#'+
#)*#+*#''%
D  +       +  )+    +   )'*  
/)<9'#**+)#
#>%**+*)*
*-/),*++'%&/)
,?  *+'  *   +      *  
)    %  6  *    /)      (
++*+(-(
**+*-/),+%=+
*(-**+#
,+'+5.)#/)'
(''+,%6A)++'L)(%
COMMUNITY MANAGERS AREN'T SOLELY RESPONSIBLE FOR
THE COMMUNITY.5'+(
,'(-(**+%**+
*)')***'
,'#)')9**,**+
63
Organize for Innovation
+)%4#++'**+*
+A+,+,+'**+%$+',
+''*  'L*        '    '
,(#'''%=+
B+**+
*%KC*'#$''*,)*
*+*)*
**+%&+''#+8,#$*+
')',''**'
)      **+H  $A*    -    '*    '
,(**+*%$A*''*'
*%
/C#'A+(+B+' <
(+')**+%$A''C'?)-
G+*%
1. Be welcoming
4+ +', ( *A?C 
**+'#,+''-('
(++%6)-((
?A)8+%K''(?)
(*%!)(
,('*(*%
$***+#C*'#$('*#
($9*(*('*('-
* '  + *')D  +
(-OD+O
4+(+',*B(*'+
'  )  ,)  *  (*%  4+  (    '
  +A) )    A #  ,+  '    +  
 77**+%)%77(-'('*(
**,8+'@7
64
Organize for Innovation
,+*# ')#*%+'#'
*    *''    #    '    )  ,-  
-+%
4+A+'+''%
*,+*'%@6++',*
*+A#+A,',#++
+'+#+**+)#*#)'+%E
3+&*,)'*+'
+-',C*'#,+*,'#,'+)#
,+''+#(+#,'+'%
6A8+')+'H')*)'
%
2. Be inclusive
4+))*(''
%$A*(+*B+8%$
'A'#(A,+%6A,
,'**'**+%
4+),+''++
)*''',C*'%D+
+'*(+('*'+
)+'+'**+L+)')
+'%
$+/)**+##()*
'+')('F0A,-
+  G+%  *  '  (''  '  *  )  +
G++-%F$A)(+'+'#'+
@ 77**+%)%77)*,+7
E
E 77**+%)%77+,+)
*))'+7
 77**+%)%7G
65
Organize for Innovation
"A    <'>  +'  6    F!6KF  
,%F!KXXXXXX+'F(%$A
'+)%$+''< '#A'''
'-'-G+%$((*
  +*    *'  '+   )  *  '-  
?*%+#-**L,+*+
'%
3. Listen to your community first, then speak
6)9+'%6+'' %4+('',
*+*+'%0A
%=*,+*%=
)++*-++**+
'*%
.'+%4++'+*
*+  (    ++''  '  +    (  
9)'C'%(*
+A''+)%
K#**,+',(+
(+++*'*%6
))('**+++
'8%6) ? %6# +
),*+#)''#
''%
&*(*+''#$'(
+G+**-
D(A ' #((  
*%D(A*((
)%
!**,)*+'*%
 77(%*7*-7+7@@@@E
66
Organize for Innovation
4. Be transparent
4+A''  ,  *   -  + +  )%  4+
+'''+*(-
        ,*  *  %  3(#  
,++''+(#
(''''-)')%
+(6(-+'+%((+
(-  #    -  '  +    +  '  )
*%&-''**+**,*%
"A( %$ +'
)***)#'-
")''+,+*''+,'),'
),
")''+G+C
+,')'*'+*
'*
-+''*
+''G+
%% %  '' * (+', ' ','%=+
A+%
6''#  *+      )'*    +  
+,+-
#'+(
+%6,()'+*
+A'')'*+#
,+*'(,-('')
-('**+%
D++**+'*0+)
+G+# ,+# #)'*
+#  **+  BL''  )M D
 77**+%)%7
67
Organize for Innovation
+5"+,8+--+##+''
G+#    '  +9%  6  *  )'    '
'( +G+#  C*'#  '
(**++%6+',)')
)(%
)+,'%)'%D)+G+
'(,)%
5. Lead the support, at least at the beginning
&*#+*+-)+G+#
-G+((
+'%6A,?C(,
++*'-%
=+  ( ''  +  G+     +#
A'%6+**+(%
$A(*+,''+%
4+A,'('('%$)')
,*'%"A*'''
+?''?'%0#
+A'',+*
''G+#'('',*'
'
'''-C?'#'
*'B(
/(*(''''-A)+''#
A'',-9#(
)
  #  (A)       B   ,?
*'(**+'A
)?%&)+%
3  B  <   '>  )    )
(**+''+'
68
Organize for Innovation
(B**,%+'
?+(A%
Taking
&$A)'*#++(+'A,(
(+  ),**+ ++ 
+  %    'A  +  (      ,  C'
(+B+'C)*)
*'%4+A'',,'-,?
(''-+,+C')'L,%
.A)(C,?%
1. Innovation
F3)F+(*
*'',-+*+
*%&*#(A8+'-(
%D)#(#+**+%
4+*-(F,()
)'%F4+A'(C)
 +(# ) 9 )( +
+    '%  "(  *  +'  +)      
*''  *  <'-  />  O  DA  ''  +#  +
#+L('+**+#(-+
*)'#(9
#,-+#-''#%
,')('++'*
)+'*HA,
+%4+**++',)
%D**+#+''')(
'')%
 77(((%%*7+7G+7%.+;+'
69
Organize for Innovation
2. Research
&  **+    ,  +    +    )'+,'
+%
K#'+)F)()'*%F&
-C+:9&(#
)*()')(+
+%$')'#()(-
    (#    +  ,  +'  ,+  
A)'+,+(++''+(%
0)')(-+(*++
'',%&**+,)'
,-''*+%5
)'(-'('*+%
$#-)+**+
*+('%
/*(+#**'(-
  * '%  & **+    (     
*'(-(*%
#**+,,)+++
,-L'(      +A    '
(%$*)+,-#*
,++%$A ,%6**+
'G++)'+,',-%!)'
,-    +  *#  ,+    +      
)'*A(-+*-%
4+'''#'#'%
&  #  **+ '  +   *
(8%4+A-(''+##
    + *A  9%  6 **+#  ()#
%&-+**+%
 77**+%)%77*
70
Organize for Innovation
3. Perspective
**+,'*'-*')
+*+# '*
(-#*' 'B( +A+
''%
.* 9C*'% D( '+ /
)#('%D('')
''((
/)*.+C+
#      *''  9    *+*
%
6()%&(A)'
('%
D''B(++(%/((-(
/)8+.+C+H+''#D(
+*8%$A8+*''9*+*
H+''#)'*+''/)
'+%3+**+'++''++
+'-*++A%
4. Development
$+**+''#**+
,('*++)'*%
6#?''#),+%$
#$-*)',+****+
,?#A( F ,+%F 0?'%
=+,++')','('('#
''((- -('<)
 77**+%)%77*)+**+7
@
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Organize for Innovation
,,*>+'(
#(-#'*)<))''
*+'#+>%'*8+
,+H ?C,+##  )* 
-('%
=+**+A8+%$'
  +  '-  (  +# K&I#  +  +
*#      +%  "(  *+  (+'        +''
'++ )9'+O &/
)#(L-+**+**,%
5. Marketing
**+'+*','%3+*''
$'*#C*'#(A','*
-%6**++%KC*'#(
+*)+'(+'(
'-+,'(+'-'+%
6  **+  '    +    B  +  ?  /
)#L''%
&**+''+B
''*-)((*+*-
<(5''F,'*-F>%@
**+++*A*)
' '* * , ,+ ' F(#F*
,**,',**,%6**+('',
*+*#(+B
8(('''%
 77**+%)%77(
 77**+%)%77)'
E7@
@ 77(((%%*7'-7;;;;,;(;'
72
Organize for Innovation
$#**+'B
*+*'**,,'#
,)')*,*')#
('%
6. Loyalty
&(+,+?)**+
-C%'')+*
+,*'%
I+*'#**+'+,+',''%$A
*+*9+'')+'+A
'+*%$**+#+A
,+'('#((*(+'
+*<+*M>%
Conclusion
3'+')(-(*
*+    '(   *    )    -L-  
',',(***+%
&$(+'A,(+$A*
* (,-% 0) 
**#)'+#  '' 
+A)%++**,'
+?'-*+%=+#+'-
(**+,'#+A''''''(
9%
&**0)--)
)#F*'**+((
**+*-
 ,+'%FE & $A) **+
A*'C+*-*HF**+F
E 77*C+,%*7'7**+,+'7
73
Organize for Innovation
A    9  *  % D  **+    
+,+'#*+*
)+*+%
&  /  (  C    )  '  %  &  
*''*# (+' ) ))  +'(
)(++**+%/)%
**+*''+,+*
)*?'%$?*-%$
*'''#)*,'#
*-*',',(+*%
&*-+(''*%
**+)*('''((%!**,
%
,2 ( 
 $' + ( 
 ' ! <
( +:9(7
'% % ("-+
 77+%*7B777(,+'
**+
74
What it means to be an open leader
) 
 ' * C
,(-%=
6A')'#,+(
'+ +#*'
*+%&+A,'L+A
)'BL+
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(++#+,+'+'+
#*))+B%
Context shapes culture
+'+***++'
-  *  +'%  F+'+        ,-#F
$A) '%=+$A*+'''-
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='B##**-
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 77+%*7777+'+
,-7
75
Organize for Innovation
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%
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+(''#*)#*(
),(-%
+'+,(*%
Learn to share
$)'B#F-('(%F=+
B#(''(,+)
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,+'C'B
,(BA*
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(#'*L,+#
#,'*','*(%
.-('(%
6  ,'*  '    ,+  *  +*L
 -* + LA  * (
76
Organize for Innovation
(+B%=+((
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*-!"*+*+L,)
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)'+,'*'B%
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*'*'+''*
+'%D$A*'-,+9
(-  ( '+#
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+('')%
$+#A,+%&!"#(
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','%D-*C'*
'#      '    (    -    #    ,
#C+%
D)'-,+()+++
,''-'-%KC*'#(A)+A*
    C'      A    C+    +
,)#*+'?'*
,++,+%6+A*+)
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Develop your EQ
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( -B*') % &
'A*'',(-)')
77
Organize for Innovation
8++',''-#
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#)+),-%6,
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L''(*
'+#,+''++
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G+  '   ,   +  (    BA  *
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++-(A*+''#,+
'  A  (    ,   '    #  ,+
'*-8+'*(
'  8+%  6  (#   A  C+ *')
'*,)*)-(#
)**+%
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L+  CL  '    ,'    '  
B*''#,+*+A
*  *  C    )    )    
%
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AC%*'''''
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78
Organize for Innovation
Be a catalyst, not a commander
0<*(>)
'*'++'(
+,'+)+'%
.    )'  B    **%
6,,*#*
'*-++*)'%
.B'%
*''+'#(
     *C+#  -   +) %  6    
''''B%6
C)''((<)+
>+'%&,+,')#+'
'#+'*('')','+
'+''%
$  (A     =    ' *  '  ,
*## %**
'''',)'++'(
*<F$8+'''(#F>%+#
*'*,+#)**
#-,-%=+#
*+#,+A)'
-((A,%
'##,')
)L--'
',LB('''B,+'%
.',*'('
+*#''#-(,%
D++,#,'+''*9+'
,**%B,
*#  (  +   '    
,++*8,'*-B'
79
Organize for Innovation
(J+#'*+,','
-''#'# +'+' '  '
'+%  K  *  #        *      
*-L+ *,
L*J+')%
4,''*(,
**%  #      0  +  '  *  +
(++*''#(+-+
*''O$+A'-*#(+-%
'C*(
(A)'+%
A checklist
A-'*-
'B%='G+
WILLINGNESS C+*

APPRECIATION '',
(),'
SENSITIVITY*#*#
'*-+B
KNOWLEDGE'(#,+(

BELIEF   +  (''  '  +*
)+'(-'
TRUST+)
''#+A(''+(
**')C
',(-%
)   %4 7A
  $
7 633B+
80
An open leader's guide to better
meetings
,'
)'$,+*
$A'')&*-,'+
'*,*+''+*,'
*,+*,*+*L
'+'%6G+)
D**(O
3,+#''*,
C* *  %K <
*>#*)'%
/)'#  )'  '  (  *'#
#-'#+*#'#
*+)'+%&()''+
*+'%.(''#*+)'
'')+,''%
(A9,(+*
)'+,'O$#$A''C'(((
')' C*'
(*%
Successful meeting basics
"'*-''%$+
''#  ++''  C  )    ,  9)    
*%'A(,9)*%
81
Organize for Innovation
"%4+*A
',(*'G+FD(*OF
&+A)+''*#+A''
(*%$)'
*?+'%$+A*
('<C*'#-'''
*E%*%()(->#
-    *%  4+  (      ,+  +
')+,'*+
*C%
&'*'#-<*+>*
#    +  )    '    (  )      *
+#+''*-#%
&#?'++'*$
%$'#*''
   ''(   7  7  7
7%=+?(*
+'*%**
'+
0'+<*)>
6**<'>
0*-<>
.<)'*'>
=*<>
3<'>
0'<'>
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82
Organize for Innovation
$#$A'',J+*
%  &+'    *  '  '  +  *  +
*L*+*+'
+***<(+A''+#(
+A''+#(+A'')#>%**'
*,*')%KC*'#
***,'#,*#
*-%
&+A)?*+A'#
*)%&'
+C%$+A*
'##-()G+OD''
  *  ,  O  -  +    C  
'')%
&*##  *
')-**<>'
'(  +    *%    C  ,  ),''    
(%
&'#++')
*+A'-'%.AC*(%
Daily standups
0'+*'&'
)'**'%6A,*()'
',8
% D-*''+
% D-G++
% !-7,'-
6+'*+%
5)*A#*+
*  )    G+    (  -  +  
+%KC*'#  +# ***,*
(-*'(-G++<*>
83
Organize for Innovation
,+<>%.-(#-<*>*',,+
'%6-G+*+
)(-C+%
6+*C''C*'*
(''6'',',(+,'
'')')%6*+')+,'%D
8+ *+) #8'G+-'*,'
**%
$+A8'#*
,''+%69
''('-(C'(***,
*%)),+*(#
A'+))G+'+
,+'%$?'''',##
$,+'(-+'+%$A)'
+#$')*+*
)'()*+'(-
*%
Team meetings
0'++,%6**
,%+**-
*<#'*>+
%
$    B#  *      ,  **  
%6**+
***% 6 9+'- +
,'%('G+,+
*A,'+)
  *         +  *  *
%
6**<'-''*>,%2
'A*-*'A)*
84
Organize for Innovation
''#* +'*
#**+#+'*%/(*
**,'*%&,***,
+G+-'%&+A''),?(
)','(+**A''''
'%
Decision-making
6**+ 
*-*-%$?,
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85
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86
Organize for Innovation
%F$*#C'
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      G+    ('*%  4+  (    
'*,++A-*B
%6*'+'+-#
'    +#    +  *    
*'*+%
.*  *  ' )
J)(-,G+%$+
B,J)#+-'(+
-()9)()%
4+((+9+*,*
)%6*'+*',
*%D'**'#
*')*,-('%
0+++'
*#''(+(-)%3)'***,
?*'*(+++#'
#-*%$+
'',+'(-'+'*
#***,)*++
%
D),'#''*(
'B%6)'+''(
B(%
Brainstorming
**+),'*(-++
*''+%*
(-*)(((-%
$''#  +A''  )  )  ''      
**(,*%=+)),
    *  *# $  ?    +   ''  )  9)
87
Organize for Innovation
,*'*++'
**+%&'#++',',+G+
'-
D''+O
D-O
"(*-
++O
=**G+*(-+
**+(-%4+-'
*(?(-*'%0
  ''      *  )','#  +  *  )  '
*( ?C*'   ,
* %4+ '*(-
,'**%
$*#+A''('*'*-
(-++,+
')*%+G+)
'+(,*%
D' ) '#  ' *)  +
(+**'#')
))',%
&*#'--9, 
*      '    +%  6  '  
,'''***,)')+
%!**,'A')%C)
'-H+*-+G+*
)*+'(%4+ A
('-#F$A'''--Y$A,C%F
4+(),+*,
*%0)+'
,+*%
88
Organize for Innovation
0'(8#
,*+'C%&#
+***'+(-(
  *%  4+  *  (''    ?  '      
+*-%
One-on-ones
3  *  '    '  )  #
  ''(  *    )    ')    ,-  
G+-)'L+'*'((-
F''#'F*%*''(*-
      *  '  (  +  ()  (A
(-')%*+'')
(A #+  * 
)#  -  (  %
6*,'#',+*+
++'(-%
6++#'
-  '   G+    '%  C'   (  '  
*,*'*-((A,'-
*A(-(G+**%=
-G+)(*#
+A?'*,++***,L
'-
D      (-    ,   (-  
O
D,'*')O
"(((-O
D)+,'-
*-O
$    #  ()#      *  '
+''*'-%
89
Organize for Innovation
)'*9'%=+
'#++'  *+' *
''(
PRIORITIES AND RISKS. K  *    *
**,#A-
(''#,+''%'(
)9F$A)''F),+
'  *') *  -%  6     D-  
-%8,)')(-A*,++
+%*-++A
+-%
ROADBLOCKS AND LEARNING.3#
)  +  *  *)  +  (-  (L
* -(,+  
(%)#(A'(
+'())((
8%D(-((*
(#'',) *# ((
'**-(*%
6*+,'*(
*#G+-***,
,+%KC*'#('*
*    ,  ,'   ( ) G+     
*#++%D'(*,
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*%&+'(A-((+
'-'-#+*,''*+
+,'%
Delegations
0'*+(''*
  ''    % =+    '  +
*'0''(*(
90
Organize for Innovation
++L ,+'# (#      $
'(% 6+  +  ,'#  #  '
,*''*,'L#'*'
'LB)(%&''
*-'9+' %$+-
     '#   +  ,')   +  
++***,+,'%
D'(-#+A'', '***,
*-   +(
( *  ' (-     (-     -  '%
D+B+(*
+*#'-,+(-*' A (
%4+(,#,++-(
(+**0 (+
+'%
&'#+*)'%$+
*')')
<?)'+')>#+-
%D* +# ***, 
,(A*)++
%
% 4+*+++
BC
% (-,'-?
*',%
% $)(-*'-
*'%
% &-*')(-*
'%
 77+%*7B77E7+'
91
Organize for Innovation
% 2  +  -('      ,+  
+****#'',,
'%
@% +(#G+'
#'%
E%   C    +  +#  
?*+,+(*'A
+(-'(((-
'%
&'(++'**
(            (-%  D      
'#+A'%$'#+)
-+()(-G++%
Performance reviews
  B  )    +'      
*  )(%  $''#  *  '  '  
**+  *  ,-    *,-  
*+%
$**'(
'#  *'          +)  ,-
G+(*)
*%  6  *  )(  <(    '+  
+*>*(*'()
,',+*?''F
F*%
*)( **+(#
*)(*+,+(
,-%=*#)*'*+
(**%C'*+
+,****'A+
*,+)+%$A
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),''** %1,'***
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&'#+-(+*
+%$++,
(  +  -      ),'  ***#  -    '?%
4+'***H+''
(***A*
94
Organize for Innovation
#')*C'#
*'*(-%
39*++'()+'
,'  (      ,+          
J)+%&+#**''
'''*
*%=+$+#,+)
'*),++
(+%6#()#'+
  A  '+'  (  +  (    '  *  +  
-'G+,+(-+
''*'*%
All hands
&''*  +  B
A'')%$A'
+%
$+A''*#'-('
B?+(G+
)A*%6-,+'
B)(+''
'+(*,'(
)*,*'*%
3  '  ,       )%  5  
')')$)'(B
--B-
')  %  K'    G+(    
*%
&'-*B(-,)+'
*''*%&-'B*'
*(')',(-,'+
*%  D  +  )  +,*#          
B*)'(#-,'%
95
Organize for Innovation
*,'  *  *    *  '  +    )
('*%6'-(*(''
('**C%
&+))*'(-
  *    B#    (      ,  C*'  
'%&# - ,'  +,'
%4+(* +  )
*'*%
&+A+,(!%
Conclusion
*  '       +  ,-    *#
'' * F*  +-F <  (>% $   
)(*,*-++'
%$+A?*,+*#
')'+(+9
++*%4+A''?'+(''
C+''%
/    '  0 +1  
/ 2' / 3 +4+
/    +5
 +%  +6 /   
 / +  +
96
To survive Industry 4.0, leaders should
think beyond the digital
, "!-
E!"+'++)+'
*      ,+      +%  
<P>'')'*
'(B+*+
+%
6
6AG+B-
'-*(-+(-#)'+
#*'*#'
) L  (# 
B'+'+%$A'<+)+
* > ( *+ ' 
',+'(' %
4#+*(-L+*B')
#  +        *-#  %L(''
#,++'*)%
=+(A)'*'*(*(-
  )A)'''*(*
(-''#+9
(''+'%+'#+*
,+')L
 77(((%%*77,'7'E+
+'++)+'
 77,%777(B'+'+
97
Organize for Innovation
 -,)'+)
*'*%
=+((''F'*F
A8+'LA'#%D(#(
++B%
#$A''C'('+'
    **    L  C'  (  +
*B+(*
,'(%
New rules of engagement
$A*'(+
 )(A'' C% $A*#
#((-,+)'+'
+B'*,*(*'
L,)-''
' ,*J+  ' - 
(%
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,C# !  "      3  :*  D+    FD
+(8'''#++''
'#  ,+    *+  *      (    (  *
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*    (    (-  *+  C*     7
7(%
$:*A#:R'
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'-((+)
*O  $  *        ,    *
**+(
 77(((%,%*7)7E77E78'
,+(*'%*'
98
Organize for Innovation
'-+#'#*
,('%
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''+)9+,'F'''
,++$+%FL,)
'++%6+)A?'
(B''*')
-'''(-)'*+'%6
+),*
-''%
&E
@*'''''+'  (-
H*-+'+
5Q,(-@
(*P(-
'''('',EP+(-,@
=+'''+B(+
'''''*O3
+' A''+
  +O  D'  '''      
#'A,'''((
*+B%&('
A,+''')'*#R
(,+7
((%
 77(((%'%*77*70'7','70+*7
&,+0'7C*'''+)%
 77(((%(%7-7777*'''
'+',7
@ 77(((%,%*77(-7@777(-
(+-((7[E@
99
Organize for Innovation
&   *    + B
  #        *   L  
** < #%$+
C+*'+,+
+#+A''*-**)*
'*'*%
The speed of innovation
D'))+'
%  K++  5  .  *  ( (''   *
,(
*%E&')('','(
  (  <  #    (''  ,    +>%  6  9)'
+#(,-'
'*%
6+*F'
*FF*'%FD
((+***)'+*
'*+')%'+'
%''+)'+%/(,+*'
  *%  /(  *-   %  D        
','*-'*+'*L(
''*#''+
'++('%
$  )+  #         ''
''( )     $
%      )')    +  
''#'  $
%**
E 77(((%++%*7++-7
 77,%,'%*%*7777*
,7
100
Organize for Innovation
,+'C+*''+#' 
'' D9E(%3B
),,')'',+
  'L(    ,    '  '  
,'+%D'
C  ,+( ' +' ('
)'-+'',%
6+)*-#*)
B'*'#*'
8+(-+)++(++
',-    F*'F  ,+  %  6+  ,  '#
(+B#'#*(,
(#  +  *+ ,    -('   (  '  ?'
(A*,-'')%$
)<8++))>#'B'-
*+,-,H(,
+A'%
+ H
,+#          '  *  (-  
#('''',+
+%)'
# ( *+ ,*%D*+ ) 
-'',*'#'+*(
()''('+#
+*#+,+%
6*  ,    '  G+    (  
(( ,+''# BL#
(''(((*(+'
101
Organize for Innovation
++'%D)$+%#(
*(#*)%
"+*  %"+*   %&'
 )'' (+' ,
,'*+,+%
6*((-%3+9
*-'(-   G+'+*
*'+8+%
An inclusive, holistic approach
6*+(-#,+*
'    B'  *  *+    ,  F'
*F'%"()#+,+''
#*#(',*
(++##'%0'
*#'+'#(,+*'
L'''#)')*(
'%=+A)%
6'+','%6*
'L),C%
K  C*'  4+A)  ,,'  (-    8  (
*(*)%6*)
-#G+%3(+#
))#'(',,+'%&
)#+'-'+*((,F(
,'-F*)L+'
)*%<&*$OM>
 77(((%,%*77,*7@777(
)*++')'+7
[@@E
 77+%*7B777)
+
102
Organize for Innovation
3*,(&'-*
#+*),)8+'')+
A+%$+%6*)#(
+'-*O$,'+*%4+A
-#F1''#,+'A'-,+
''''(%F$''+J#
++*A+('L*
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<**>**
+(%$+(-.0!#(A))
 '    +* ?'%
6++*LF'+#F
+(''L)'A),+)
<,'>*B+
%D*,('*)'
*#    (    )  ,+  ''(  
B*+(
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*+:-*G+,+
-''#,
,'+:A)'+,+'''
,9)9%&&''A-''
B ' ($ -*
+)#*+
+'**%&**'A
-''9)','#(''+
%
6(''')''
++'BL'-A,+)'+
8%$)*(),+'
,  +%  6-  #      *
103
Organize for Innovation
 +'?''*8(-#)  *
*+'*,'%
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('','#**#A)
B'*(
(F+()F),+
+(%
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)  ,+    )'+      )  #  #
*B#+%),
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*  *+  ,            '-    +
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7'
  (+.$
    7      7 
'+
104
Chapter title
, "!-
*  +*  '    *#  +    '%
/+*#G+*#,'',*%
+*)'++%&)'
*%''G++'''+)
+%*G+%/+'',+#
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
.
.*+*'*#+'%
/+*#G+*#,'',*%
+*)'++%&)'*
%''G++'''+)+%
  * G+  %  /+''   ,+  #  
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
''G+),+'+*#'+'#8+*
 *+# +''*,*++*%''+
  +    *+  +  'G+*%  1,+'+*    +*
*+,+'+++'++,'+H
0+  )+'  *+*  ''+%  1,+'+*  '  *
105
Organize for Innovation
'?,+%+'*%08+'#+')
*#'++++*,%
Suspendisse potenti
1,+'+*)'*,+#++#*%
/*  +  G+  ,#    *  ,,+*  *  ?,+  %
,+',9+%/+''',%$
''+%I+G+**+'#*
+* ',*+*%,+')+'+# '
G++')%++*++'+))
+%      +*  %  /+  +
'G+  )+%  $  +  +    '  'G+#
,+9+*)%)+''G+
*#',')''*%0',%
'++#'+''*#*
*#'G++'%&+'G+
  %  +    9+  ,+%  ''
G+  *+  '#  )+'  G+  '*  #  ''+  *''
++%1)*+'G+'+'+++#
  '  *%  &'G+*  ),+'+*#  +    '*+*
G+#'9+)'#*''++
+*%$**+#)',+9+%
$+'+''*#,,+*G+#*'
+*%&'G+*9+'#**'++%
Suspendisse potenti
$  G+  +    +  ),+'+*  9+%  1)*+  )
+G+*?,+G+8+%*+*
'*%     G+*    * ' +* )'+   
'+'%2++%)+''+%I+G++*
'+*'+G+'%K+*+%
106
Organize for Innovation
/    '  0 +1  
/ 2' / 3 +4+
/    +5
 +%  +6 /   
 / +  +
107
Part 3:
Motivation & Engagement
Let engagement lead the way
%.
('-,+$'L'$
L(A  '-  ,+  )'  '  +  
)    +#  #  '  '+#  (,  '#
'B#(')+
,'      $      +%  6  $    '-  
*''++''*
'+,'%
D
&    *    '%    ?''#  
'$'%
' 3$
'  +
6A,'3.)
<3.>*B''K+%$+(-
'##-'''#(*
,+'**(-
'8,+#$'#*
      )    ,    ''    ,+
**+%  D  )  '  *  +    ('  
(#??#
''8%
3.***'')
*H'+'(-#+
 77'%7
110
Organize for Innovation
'  +  <3!>#    )*#    (#
#(<K73>#)+
  #    *%  K  C*'#    #  B''A
5','    <    *    ,+    
8>'+8**+'-
!+
8
!5=
$*
D-(
&(+)''-L
'',(*,
A*('L(A''(
*+''+A
'(B'''%D,')
(*)+(-,'(
A( %D
,    '  (  +O  D  -    )  
,*+OD'C
?*O$(-
)*#*'(O
0',+*'+()*
*OD++,+'+
*#        +  G+,'    O
D*+)'+C+'
+**+O0'F+#F
-#+(8*)\
4O
6+("(''(+A
*'+ , +*
)+(-+*O
111
Organize for Innovation
6(G+#(,+'
C<$>''F+*F<>%6
*,,*'*+*'
?-*+'(+*
(''()+'+
+*(3.**%
6 '++*'++'
*%K*#(*-,+(*
)+(-%
D  (    '    '  ?  '+'  (  
'  )'*    +      (  B
#8#**+%D'(*)+
* *-+(***+**,A
%
6(()''+
%$A'((A)'
((*C%D,''(*'
*'# + )' C +G+
+  B    '  +      *
('+**+%
Project DNA
3+(*6'*$
C<6$>%$E#)*B''K+
)'6$,-(
'    +  *'  '    (  *'    
*  '%  18  '-    =  5'  '  
(-B''+'("*.,%6
112
Organize for Innovation
'C(''-(**
)',5+(%
66$+*9,
,)')*%*
+',+*,6$#
  )  *  -    '  *    
*',%
66$+,+9-
*
% OWNING: & -,'')+' 
B    *  $  '#  '-
'+($'*
8
% LEADING:&-(B''
$'+# '-*
)
% CONTRIBUTING:&-+B''A
$'(-#'-#8
,+#    *'  B''    
'*
% ENDORSING:&-B''A$
  '  (-#  '-      
'-+'*
% OBSERVING:&-',+B''A
$  '  (-#  '-  )    *
(,**'%
&OBSERVING**)*
 #(' LEADING  OWNING * ,
(+''(%=')
 6*'*'#)5+(A
*
77+(%7',7*;;7C%*'
113
Organize for Innovation
*)*#)*+'-
*%
66$'*+
#,+)3.**(-C*+
((--*
*  (  (    -    +  '  '  
')*+3.*
+5','BK%3+(-'(
*B''A3$)*#(C'
,  F  , F      **+  
)'+C8% 3-'*
*****,AC(
  )#  (-    (-#  (,  '
#3.K*(-#
B''A(-*$'
+%
Developing a Mountain of Engagement
D''((-
)'+%6'#*+'*'(
)'''*''8**+
-*9''#
'  '  *  %  D      ,  ''(   *'
#+**
*++%3 +-((
*  *  *#  +    (-    *)  *  
,9'(,(*%
 77*+*%*7*B'')7
 77*B'%'7'
 77'%7777
114
Organize for Innovation
K(-FD(B
+')(+(--**
**,A  )    **B      (A  )'-
**(#',G+'*''%
D?*8*'-3 .#@  5','
#E 3*# BK# (''
'),'(-'-)'++'+*#*
    '  *  #      '
#-%
6(- F .-
''(#('9*'
+')((-%KC*'#**
,#'<>#('<B>
BK%*'*''(+'*
+#(#','%
/C#(-'7 7
(  F D+

% LEADING: &+'H(*
',)
(  '+*    ''        *#
#,A(-%
% COLLABORATING:&+'H(
  '  )'*  +  +  (
)+#''B#
%
@ 77*B'%'7'7
E 77*B'%'7','
 77%*B''%7,'7*
 77*B'%'7*B
115
Organize for Innovation
% PARTICIPATING:&+'H(9
**+**')'
*  +  +  (      )  
+'T'++%
% ENDORSING:&'(+'H(
*('('',
      (-  (    (
**%
% LEARNING: &  '(+  'H (   
+  '-    ++'+*      ,-
<'-('##
)(>('+++
+%
&#(- " 4$
F
K+    (      (  *    ''+  +
%
 :
!4A"47%%#GH+9'("
116
Organize for Innovation
3(+)+'B#(-
         F $  
#  (  )'    +**  +*  <K+  >  
'+,C*'##
**+)'+C*(
+(')'*%
 8
. (!4"47%%#GH+9'("
$*+*#(C*(*+''
'(+*+A'%KC*'#
  (  ''      *  *  +'
'   +   '#  (  * +,'     
(+*(
-,(*%
D(-(
D(-( A(- 9
+%
"(*) * *
+-,(*%
117
Organize for Innovation
"((**B((B
    ) *     ')'  
*(+)'*+'
(*%
D**#(-+') 
   F5)+#'#
#  (      +    *    
PARTICIPATING# COLLABORATING#   LEADING ')'    
%D'(,'(('#*
+*#*'*#*)
+'*'-3.#5','
#    BK%  D  (    -  (  
('-(+'+*+
*#''((
',*+
*  '  **  <!>  '%  &'+  (A
++  ,+  (  +      PARTICIPATING
')'?'#(-(-*,+
8+*)+H(A''(*
*?*)+(,%
K+*#  (  A  *'       '-
6$H#(''()+'A+
(  ?  **+    )    '  
+ 9'*(+%
KC*'#(*))')(
* ) COLLABORATING ')'(
*PARTICIPATING')'%
=)*+*
  +   #  (   *(  *      
**  (  +      '+    (  **+#
B#8+$'%
&((%
118
Organize for Innovation
DA''(*'-
3.#5','#*#
BK(*)9#'(
,(*#*('+*'++
( $ '8 ++% 3+
G+F
D'++**+#B#8
*,*(
*L+#)*#(L(
< G+>('''++
(#(#(*(+,
  *( +  +
%
6+**B#G+(-+')
(')'
D(O
"('(+O
"(*(,#+#
*O
D    +  +    *  <>
'-'-O
"(*('B*-*
++'O
D+'(++O
D(((''O
Early experiments
K#G+-++'''('''(#
'#+')''##+
++%D'(+'
)'B''A%
 77(((%*B''%727)7(,7
119
Organize for Innovation
.A-'-*''(A)
A*(3.*+?
'<">%D(,)+
(*''+*L+L(
(G+)'((*+
%
$'-#(*'
*(+,(:+:+##(+

@P  *  *  +    2    <2>
    F)+'F    +  < (  (
)>%
@P*'*
')'+%
@P5','%
@P+3.
*%
P+*
'%
*'-'+(
?*+
*2*+2(
+)' '+)#','
*  )  **+    +  **%
D'+'-
**+(2(*()
9)'+9')('
**%
?*      +    
PARTICIPATING **
')',','
120
Organize for Innovation
,*-    (   COLLABORATING 
LEADING*%
C*    *'    9  ,
(  +    +  
*',#(''+
?)#''+
)%
$)(8L'-)'
3.K*(-L
(*%
D''-*''
(*'**(++
**%D++*
@P'(*
3.  *     PARTICIPATING ')'  
"%
EP**+
2%
E@P5','%
P+3.
*%
EP +*
'%
P''*%
P 5','  3
.%
EP5','
*'%
P3.
*'%
"(*-+')(*),
(  *    (    +  *  
121
Organize for Innovation
**+''*%$(
*'*
G+*O&)
5','+(
 *OD*)
*+''3.*OD*-*,
5','3.+'(
O
DBK5','*
+' 'C# ( +
G+(('*'
*'+(G+'-%
A story of engagement
.-,-'(*(
)+3.*#(+9(
*+*(
C%=(+#)
(*EP(P%6+*,'(''
-(+*)*,
+'',,,+,'%
"()#,(
*    3.  **  ,( PARTICIPATING <,  
*>COLLABORATING<,**>#
((,','*G+-'(--
*,(+%=
'  *        *  '  )'
*    +    +  #  (  ,+  
('''',
,-+EP%"()#(+)'
(    *#    +*,    ,-  (    P
(('-*(+
*@%
122
Organize for Innovation
*('++*,
 3 .*%= ++
++-+''-()
**#(+
'-',+(-?+'A%D
  '    (  *    +,*    '  
BK+C5','-(
+-'+*
(3.*%
,,**A,?+
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making, intent is everything
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125
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+')')'*-#
)'*',)
%=+'%&D+
6  3  3B#        '#    '%
6A'**:+*%
$A'(*+,'*L(''
(?C%
In need of meritocracy
D*-9*-#
)  *''  *    *-  #    
+'')'((-%$A)
')'#''*#
C*'% 6(,,'C
#,+*''+*,C
        *%  *    ++'
'-*' -'',' <''# 
(>%*-+*
+'#('**)')'
  9%  D      *  ( -  , #  
    *  *  (+'A  (-  +  
*'%
$'#()#$A)*++
*,'  (-  )*%  I+  *'#    *
+A'(+''G+'?#
(+'''9A+,++'#
+''* ( ) ,  *
*%&*A'*+''',+'
*%
126
Organize for Innovation
Peer projects can begin at parties
:*'(+*#(
+%$*('*
+G+'?,$*,)%6''#'
+','#'''+
<*'>%6*('*)
 -*)<F-F> ,
,A('*%K*#'
-%6*-)+*
')#,('+,#*
*        A  (-  %  &  '' 
)+*')#(,-%
$*C#+++'C,
+(A'-*)*%6,
+G+'?  *  *'        '#
*A'-( -(
  (-  (  )%  D  '  )  
+*#    (  *  +''  *)  +    *#
+  ,      A  '#  9    )+'
%&*#*-,+**,A
*+(?(
+'  + *% &*( ( A) '  
#C<,+*>*,
?(,'+'%!8++
'   *-  #     *    +
(*')%
D      +#  G+#    #
'8,+# (
+,A+'''+8+--
+%68+(*'
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127
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'%6'''8C'
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Meetings in the bars at night
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Finding a balance
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
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128
Organize for Innovation
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'=9 +:H(7
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129
The Tao of project management
,"
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6
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Connect the right people
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132
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Trust your team
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133
Organize for Innovation
Be effortless
6
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()>%
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134
Organize for Innovation
Be a culture coach
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''%=+(G+
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+      *  +'    9    *)
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136
Organize for Innovation
(A)  +          '  (  (-    (
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*(%
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137
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you"
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Praise and progress—in public
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138
Organize for Innovation
(  '  *  *    *      (-%  *
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*(*%
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(*)*
*'*%
6  *  ,+'    +'+    +  
*(-  (    *%  &  )  ,
*  *  *,'  (      
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139
Organize for Innovation
&    '      B#    
*C'+'
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'$))-(*B
(M
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Not about you
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140
Organize for Innovation
0,9+'%=+'#,
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  0      5(    ,'    #+
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141
More engaging meetings begin with
trustful relationships
"()# 
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'+#'-'#+'
*'#%=++('**
 +''#,+'+*'#%$
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'*')#)%
&''G+--L-
',)+','%6++*'
*+''*%=+++
''%  $  +  -  '    F+  +      A#F
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.A'-)G+'-*
')            +    ,+'  +  ')'  
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1. Are you for real?
*  ,  (  'A      ?%
K*#A(-(*
 ('- ('', C'( + '*
A,('-%6(,,''
142
Organize for Innovation
++*#,
8)#  %#      )'+#  -(    +    
''*)#+
('+'***%
 (  ((
( A  <((A7( $
(+#('
+
2. Are you safe?
K(  * +   ('-
*,+%D'(+(''+
*,(+ ,+L(# ('
    ,'*')    ,*    (''  +
','*L+,''
(('',C'(8,
,+)#''F'',%F(*
+**+*,')#'++
#*CF,-F(''+
G+'++%
D*(''+(  +(
+'*))'((H,''
('',J('()*'
''*%DC'(
8+C#
+,-+('('',
'' - +,''+*'  %K
,'**#'+
C    ,'        (  
  **+    ,)'  *    *
?*%
143
Organize for Innovation
 ( $
 ' '7(
 (+
3. Are you consistent?
3'*-
)-''%
,'  '    ,  *  ')'    '    
,')*L'*
''%
)'+,',)#
    '    )    (  ,'  +
(-(+(''%&,+#+
, +,)('''','*
    *-    ,+  (      ?'
+'+%
    (     
7'7(
+
4. Can they depend on you?
*('++,
+(%$)'+'
*-*B,(G+#
F$,*((
''(-*+((-,''+#
(,8+()(
(OF'+ ''(+  'A
*)*%$+
,'''(++-***C<(
+(*>#-(''+
')+(**++
144
Organize for Innovation
(''--+***'(
*%
     (     
7(
7
 +
5. Do you know your stuff?
")-''C+*
+,'A+%4+-(+
'%&*('+*'(+A
#(#'+#,)'*#
)'+(''*-)9+'*-++<M>
'*(+'+'C%)
*,'*,**
*-''%
$+(+#,*<
>#'''++()
+<)+''*''+>#-*
  '    +      #  )'+#  #
*#%+-''-('+A''
'9)+%
 ( ( 7
( <      ' 
+
6. Does the buck stop with you?
D*'C('8#A
''+-%'+(-('-')
('(8,L,+*
+*  +'*  ,'      +      
*%$A*'-,++'*F+'FF,'*F
145
Organize for Innovation
*(<(('+#+*>%
$A*'-,+%*+*'
,''+-787*+#
(),+*,
J+%$++*(#+*,,'
(-'''')'%
4+(('''+)'
,'%
 (  $
'( 7
((A$L3 
( 'L''$
' +
7. Do people believe that your intent is to help?
6'+%
'''L
,)#+),'#'-''(+#)
'--('(L+
'',*%$(*
(',(+**#-+
('(A
')%=,''#A,+
%
'( (
7('(
( '$
'7(A( 
 ( (
( '+
146
Organize for Innovation
Bottom line
6+(*,#*'%
2*+''*+)+
+    )  )     '  +  ,+'    +
()'-L,(*%
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-''#FF$++C$-(+
(+#,+$?+**,+(,
+C'#+#$
+'++,'#F()
((+%!
*'- ( G+'-# FD  + 
**(++*OF
''(+-+'A
+*%
(M3)*#,+L(#
*L(''(%
"()# J%. K$
7  7 ' 7   '   
'     '(  '  $
        +  .      &  
!5( 
 
 %(1 #7   '
*(717  $ 7.(+
147
Chapter title
, "!-
*  +*  '    *#  +    '%
/+*#G+*#,'',*%
+*)'++%&)'
*%''G++'''+)
+%*G+%/+'',+#
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
.
.*+*'*#+'%
/+*#G+*#,'',*%
+*)'++%&)'*
%''G++'''+)+%
  * G+  %  /+''   ,+  #  
,'+%0++''**)
+*%+''*#''++#*''
)+%0+*+++G+*'+)
+'%+%
''G+),+'+*#'+'#8+*
 *+# +''*,*++*%''+
  +    *+  +  'G+*%  1,+'+*    +*
*+,+'+++'++,'+H
0+  )+'  *+*  ''+%  1,+'+*  '  *
148
Organize for Innovation
'?,+%+'*%08+'#+')
*#'++++*,%
Suspendisse potenti
1,+'+*)'*,+#++#*%
/*  +  G+  ,#    *  ,,+*  *  ?,+  %
,+',9+%/+''',%$
''+%I+G+**+'#*
+* ',*+*%,+')+'+# '
G++')%++*++'+))
+%      +*  %  /+  +
'G+  )+%  $  +  +    '  'G+#
,+9+*)%)+''G+
*#',')''*%0',%
'++#'+''*#*
*#'G++'%&+'G+
  %  +    9+  ,+%  ''
G+  *+  '#  )+'  G+  '*  #  ''+  *''
++%1)*+'G+'+'+++#
  '  *%  &'G+*  ),+'+*#  +    '*+*
G+#'9+)'#*''++
+*%$**+#)',+9+%
$+'+''*#,,+*G+#*'
+*%&'G+*9+'#**'++%
Suspendisse potenti
$  G+  +    +  ),+'+*  9+%  1)*+  )
+G+*?,+G+8+%*+*
'*%     G+*    * ' +* )'+   
'+'%2++%)+''+%I+G++*
'+*'+G+'%K+*+%
149
Organize for Innovation
/    '  0 +1  
/ 2' / 3 +4+
/    +5
 +%  +6 /   
 / +  +
150
Appendix A
The Open Organization Definition
Nam auctor neque
1,+'+*)'*,+#++#*%
/*  +  G+  ,#    *  ,,+*  *  ?,+  %
,+',9+%/+''',%$
''+%I+G+**+'#*
+* ',*+*%,+')+'+# '
G++')%++*++'+))
+%      +*  %  /+  +
'G+  )+%  $  +  +    '  'G+#
,+9+*)%)+''G+
*#',')''*%0',%
153
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+,+++(-#**#
  '        ,-  %  5
+%*7B7+7,-
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+%
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3+**+(##*,
+''  C  +    +    *    
,-%  *      (((%%*7*'*7'7
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DA)  '    ,-  (    )  **  '
#  +A((*
,?*'*,+(+)'+
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)(-#3+%*+,',+
('(((-#*#
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++%*7%
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B' 'O 4+* , ',' 3
3B&*,*<*+%
*7+7B*,*>%  
+-('+CL8++,%*7
B*,%
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