Genmar
2016-06-08
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Project Summary
A division of Genmar Holdings, Inc., a world-class
builder of recreational boats, Genmar Yacht Group
has a reputation for exceptional craftsmanship. The
Carver and Marquis brand luxury yachts the com-
pany manufacturers are not only beloved by U.S.
and international customers, but also by the boating
industry. Genmar Yacht Group’s new Marquis 420
Sport Coupé earned the award for best new yacht in
its class and the Marquis 500 Sport Coupé won the
2008 World Yacht Trophy’s Best Interior Design.
The foundation of the Autodesk solution for Digital
Prototyping, Autodesk® Inventor® Professional
software is helping Genmar Yacht Group produce
its winning designs faster than ever before. The
solution reduces costly and time-consuming physi-
cal prototyping by letting Genmar Yacht Group’s
engineers virtually simulate, visualize, and optimize
their designs in the detail design phase. With
Autodesk Inventor, Genmar Yacht Group has also
been able to:
• Developnewmodelswithinbudget
• RelyonDigitalPrototypingandreducecostly
physical prototypes
• Assistindevelopinganunprecedentednumberof
new designs or new models in a single year
• Accomplishmoreworkwithfewerresources
The Challenge
Over the last few years, boating companies have
been challenged. “Declining domestic demand has
heated up the competition between companies,”
notes Michael Krahn, information systems manager
at Genmar Yacht Group. “Many companies have
been downsizing to stay in business.”
Genmar Yacht Group’s approach to staying on top
has been two-fold. Task number one: keep consum-
ers interested. “We’ve got an initiative to produce
fast, beautiful, new boats several times a year,” says
Krahn. “But designing a new yacht model is very
complex—you have to think about aesthetics, place-
ment of components, and engineering for speed
and performance.”
Faced with a shrinking U.S. market, international
expansion is the second part of Genmar Yacht
Group’s formula for success. The company has
partnered with a well-known Italian yacht designer,
Nuvolari Lenard, to develop an internationally ap-
pealing aesthetic that is winning new customers all
overtheworld,includinginRussia,China,Turkey,
Monte Carlo, Italy, and Greece. To respond quickly
to market demand, Genmar Yacht Group needed to
streamline its entire design-to-manufacture process.
Yachts that Dazzle.
Genmar Yacht Group designs winning
yachts with Autodesk Inventor software.
Genmar Yacht Group
Customer Success Story
Autodesk® Inventor®
Autodesk® Productstream®
The digital prototypes
we build in Inventor help
us identify problems on
screen, before anything
goes to manufacturing.
—RickMartin
Detail Design Manager
Genmar Yacht Group
The Solution
Inventor is helping Genmar Yacht Group meet its
goals. The company’s new fully digital yacht design
process is less error-prone, less costly, and faster
than ever. And by generating documentation before
manufacturing, Genmar Yacht Group can start
model production sooner and get to market faster.
Autodesk also helps facilitate model-year changes.
More Ecient Design Process
Autodesk Inventor is improving every aspect of
Genmar Yacht Group’s design process, from import-
ing conceptual designs and conducting design
reviews to making changes and creating bills of
materials (BOMs). Genmar Yacht Group’s engineers
import concept models into Inventor, preserving
all critical data. Then, they detail design everything
else for the manufacturing process—including all
engines, piping, electrical and wood components,
and upholstery—around the imported model using
Inventor.
“Our engineering process involves collaboration with
theconceptualdesigners,”saysRickMartin,detail
design manager at Genmar Yacht Group. “Even
though we use dierent software packages, we col-
laborate easily.”
To seamlessly integrate data throughout the design
workflow, Genmar Yacht Group is transitioning
from a legacy change order management system
to Autodesk® Productstream®, a tool that manages
and securely stores data in a centralized location.
The change order process in Productstream will
improve communication of critical knowledge, and
streamline approvals of design iterations. Through
the software’s notifications feature, team members
will be able to easily incorporate their feedback.
In addition, now that Genmar Yacht Group can eas-
ily reuse and modify parts created in Inventor and
saved in Autodesk Productstream, there’s less dupli-
cation of eort throughout the design process. “We
open the model, make the change, and everything
updates automatically,” says Martin. “With com-
plete integration, we’re turning around alternatives
and design changes faster than ever.”
Fewer Physical Prototypes
Building physical prototypes for yachts can be ex-
ceedingly expensive and time-consuming, particu-
larly if components are made from exotic wood. “If
we have to mock up a cabinet three times to show
the design intent, we spend unnecessary time and
money.” says Martin.
Because Inventor models are accurate 3D digital
prototypes, Genmar Yacht Group can use Inventor
to validate the form, fit, and function of designs, re-
ducing the need for physical prototypes. “Now, we
know all components will fit before we build,” says
Martin. “The digital prototypes we build in Inventor
help us identify problems on screen, before any-
thing goes to manufacturing. That means fewer calls
from builders trying to figure out why cabinetry
isn’t fitting properly.”
“If errors occur, it can be very costly due to the com-
plexity and the types of exotic wood we use,” says
Martin. “Our digital prototypes let us view every
aspect of the boat, including wood grain color and
direction, so that we know exactly what the product
will look like. There are no unpleasant surprises—we
have full confidence in our digital prototypes.”
Easier Manufacturing
In manufacturing, the production floor sta can eas-
ily view the drawing data they need, including BOM
information. “Our production floor and in-house
metal and wood shops rely heavily on drawing
information,” explains Martin. “With Inventor, we
produce clear drawings with valuable information,
assisting our manufacturing process.”
If there’s a question on the design, people on the
shop floor can pull up the data in a controlled way.
“They always view the correct release data, because
Productstream only lets you access and view the
released version of a design,” continues Martin.
Faster Documentation
With its Autodesk solution, Genmar Yacht Group
is also improving its documentation process. “We
can now produce documentation during the design
process,” explains Martin. By the time the boat is
Images courtesy of Genmar Yacht Group, LLC.
Autodesk, Autodesk Inventor, Inventor, Autodesk Producstream, and Productstream are registered trademarks of Autodesk, Inc., and/or its subsidiar-
ies and/or aliates in the USA and/or other countries. All other brand trademarks belong to their respective holders. Autodesk reserves the right to
alter product oerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in
this document. © 2008 Autodesk, Inc. All rights reserved.
ready for manufacturing, all the documentation is
complete, with all design data stored in Autodesk
Productstream. In addition, the company’s sales and
service department can accommodate customer
requests for changes or boat information by easily
accessing relevant and critical design data through
Productstream.
Productstream will also help Genmar Yacht Group
with model year changes. Martin explains: “By load-
ing our Inventor models with information and mak-
ing them easy to find in Productstream, we hope to
make our yearly model updates more ecient.”
The Result
Autodesk software helps Genmar Yacht Group
produce boats within budget. The company has
also sped its design-to-manufacturing process by
unprecedented levels. “For the first time, we devel-
oped three dierent Marquis yacht models within a
single model year,” says Krahn. “We brought them
to the 2008 Miami International Boat Show and
amazed everyone.”
Genmar Yacht Group’s Marquis 420 Sport Coupé
won best new yacht in its class in Miami. In ad-
dition, the company’s Marquis 500 Sport Coupé
was awarded the 2008 World Yacht Trophy’s Best
Interior Design award at the 2008 International
Festival de Plaisance, Europe’s largest yacht show.
“Some of our high-quality features would not have
been possible if our design process was only per-
formed with physical prototypes, and that is where
Inventor comes in,” Martin concludes. “Thanks to
Inventor, we’ve been able to get our yachts into
production faster and accomplish better designs
with fewer resources.”
For More Information
To find out how Autodesk solutions can help you get
innovative products to market faster, visit
www.autodesk.com/inventor.
Thanks to Inventor, we’ve been able to get our yachts into
production faster and accomplish better designs with fewer
resources.
—RickMartin
Detail Design Manager
Genmar Yacht Group
