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A Publication of

S pring 2009
PAGE

Bridging the
Digital Divide

s

The Power of
Video Creates a
Bright Spot in
the Automotive
Market

s

Marrying Satellite
& Cellular

s

World’s Largest
Sheriff’s
Department
Goes Digital

s

Executive Corner
Cont.

s

Woodcreek
Church Spreads
the Word with
Digital Signage

s

12

A Walk through
National NOC

s

11

Appreciation:
Andrew Werth

s

10

National
Broadband Plan

s

9

Consumer
Broadband Cont.

s

8

SPACEWAY 3:
Fulfilling the
Promise

s

6

Hughes Financial
Corner

s

5

2008 Satellite
Executive of the
Year

s

4

Executive Corner

s

3

Consumer
Broadband: A
Thriving Market

s

2

s

1

Executive Corner

Consumer
Broadband:

Innovation and
Diversity
An Interview with Chairman
and CEO Pradman Kaul

A Thriving Market

During the
past year, the
challenging
economic
environment
created
considerable
upheaval
throughout the world. We caught
up with Hughes Chairman and CEO
Pradman Kaul to get his insight
into how Hughes is weathering
these tough times.
Channels: Considering the volatile
economic conditions worldwide
that are negatively impacting
many companies, how is Hughes
faring in this challenging business
environment?

E

ven during tough economic times, some markets continue to thrive because
they provide an essential product or service—something that people can’t or
won’t do without. Food, health care, and consumer staples easily come to
mind. But there are also some less obvious candidates—broadband by satellite, for
example.
Analysts estimate that there are 10 to 11 million households and over 3.5 million
small businesses in the U.S. that don’t have access to terrestrial broadband service.
Even urban and suburban areas that are otherwise covered by fiber, DSL, or cable
have pockets that contain no landline broadband access. According to a recent study
by the Pew Internet & American Life Project, 62 percent of rural Americans do not
continued on page 4

Hughes
QuickTakes

Pradman Kaul: The Hughes
business model has proven to be
steadfast, as demonstrated by four
more quarters of results that met
or exceeded all financial metrics.
In 2008, we crossed $1 billion in
revenues and achieved a healthy
EBITDA of $155 million; plus we
ended the year with a strong cash
position of over $200 million. All
Hughes employees should be proud
that we’ve now achieved positive
results for ten successive quarters
since going public in 2006, as well
as showing positive growth and
earnings for the past four years.
That said, we must all hold the
line on expenses as 2009 plays out
and be ready to adjust to whatever
market conditions may hit us.
continued on page 11

Details on Page 12

2008 Satellite Executive of the Year
Hughes Chairman and CEO Honored by Via Satellite Magazine

F

or more than two decades, Via Satellite magazine has annually selected
the satellite executive who made a lasting business impact on the global
satellite industry during the previous year. In honoring Hughes chairman and CEO Pradman Kaul as
its 2008 “Satellite Executive of the Year,” Via Satellite cited anticipating the evolution of the satellite
market and maintaining Hughes technology and market leadership as two key accomplishments.
Indeed, 2008 was a year of many achievements for Hughes, including the commercial launch of
service over the SPACEWAY® 3 broadband satellite system and posting a strong series of wins
globally, while surpassing 400,000 subscribers on HughesNet® broadband Internet service in North
America. In recognition, Jason Bates, editor of Via Satellite, commented, “Thanks to Kaul’s leadership
and the acumen of his experienced management team, we are looking forward to what will be
accomplished by Hughes in 2009 and beyond.”

Published quarterly by Hughes Corporate
Communications Department
Eric Gann, Editor
Channels may also be found online at
www.hughes.com. Click on the Channels
Newsletter icon.
Correspondence is invited and should be
directed to:
Arunas Slekys, Vice President,
Corporate Marketing
Email: arunas.slekys@hughes.com
Telephone: (301) 428-5502
Fax: (301) 601-4107
Hughes
11717 Exploration Lane
Germantown, MD 20876 USA
About Hughes

Hughes Financial Corner
Ticker: HUGH (NASDAQ)

Hughes Communications, Inc. announced strong growth and record highs in
revenue and adjusted EBITDA for both the fourth quarter and full year 2008.
Snapshot of Full Year Financial Results
Revenue grew to $1.06 billion, an increase of
9% over 2007, 10% on a constant dollar basis.
Consumer service revenue grew by 21% over
2007 to $323 million; ARPU increased by 5%
over 2007 to $65 and subscriber gross adds
grew by a record 170,000 or 14% over 2007,
with 86,000 subscribers on SPACEWAY® 3 as
of December 31, 2008; total subscriber count
climbed to 433,000 as of December 31, 2008.

Hughes Network Systems, Inc. (HNS) had record
Adjusted EBITDA of $155.4 million for 11%
growth over 2007; Hughes Communications, Inc.
had Adjusted EBITDA of $151.4 million, also a
record.
Snapshot of Fourth-Quarter Results
Revenue grew 2% over fourth quarter 2007,
7% growth on a constant dollar basis; a solid
performance under adverse macroeconomic
conditions.

International VSAT revenue grew by 10% in
2008 over 2007, 14% on a constant dollar basis,
with Europe and Brazil service subsidiaries being
key growth drivers.

Consumer service revenue increased by 16%
over fourth quarter 2007; 42,000 subscriber gross
adds; churn improved to 2.4% from 2.6% in third
quarter of 2008.

New orders of $1.2 billion in 2008. Nonconsumer backlog of $841 million at December
31, 2008 representing 12% growth over
December 31, 2007 backlog.

Strong adjusted EBITDA of $46.4 million for HNS
and $45.2 million for Hughes Communications,
Inc.

Significant new contracts awarded by U.S.
federal, state, and local government agencies,
with 2008 revenue growing to $28 million—a
new and growing market for Hughes products
and services.

New orders of $274 million with key enterprise
orders from ConocoPhillips, Wyndham,
Blockbuster, Tractor Supply, Edward Jones, BP,
Hess, and Barrett Xplore in North America;
Telemar, SCT, PRODAM, SEC Bahia, Primesys,
Telespazio, Nynex, SREI, MPOS, Iseyco, and
WIND in international markets.

* Please note that Q1 2009 financial results will be released on May 7, 2009
visit www.hughes.com/investor.

2

Channels / Spring 2009 / www.hughes.com

Hughes is the global leader in providing
broadband satellite networks and services
for large enterprises, governments, small
businesses, and consumers. HughesNet®
encompasses all broadband solutions and
managed services from Hughes, bridging
the best of satellite and terrestrial
technologies. Its broadband satellite
products are based on global standards
approved by the TIA, ETSI and ITU
standards organizations, including IPoS/
DVB-S2, RSM-A and GMR-1. To date,
Hughes has shipped more than
1.9 million systems to customers in
over 100 countries.
Headquartered outside Washington, D.C.,
in Germantown, Maryland, USA, Hughes
maintains sales and support offices
worldwide. Hughes is a wholly owned
subsidiary of Hughes Communications,
Inc. (NASDAQ: HUGH). For additional
information, please visit www.hughes.com.
Special thanks to our contributors: Kathy
Bell, Mary Belt, Judy Blake, Deepak Dutt,
Ann Edgeington, April Eichmeier, Ryan
Ewer, Eric Gann, Rafael Guimarães, Peter
Gulla, Pradman Kaul, Bill McHargue,
Wayne Richardson, Rob Shultz, Paul
Schwabe, and Arunas Slekys.
© 2009 Hughes Network Systems, LLC.
All Rights Reserved. Hughes, HughesNet,
and SPACEWAY are trademarks of Hughes
Network Systems, LLC. Other trademarks
are the property of their respective
owners.

SPACEWAY 3:

Fulfilling the Promise

T

here’s nothing else like it in orbit. At 10 Gbps throughput,
SPACEWAY® 3 is the world’s highest traffic-carrying, commercial
broadband satellite system and the first to employ onboard
switching and routing. Eight months after celebrating its launch,
Hughes initiated commercial service on SPACEWAY 3 over North
America in April 2008, which transformed the company overnight
into a fully integrated satellite service provider.

keeping residents informed since the onset of the 2008 hurricane season by
streaming real-time news briefings from state and local operations centers.
(See related story in Channels, Winter 2008).
The first SPACEWAY 3 broadband operator in Canada, Barrett Xplore Inc.
of New Brunswick, is operating a gateway earth station and offering
broadband satellite services to the Canadian market under its Xplornet
brand.

With numerous other advances, such as a phased array antenna and
multi-hopping spot beams with frequency reuse, SPACEWAY 3 represents
a significant step forward in satellite technology. HughesNet services now
feature satellite Internet access plans up to 5 Mbps—the highest speed
available. Bandwidth-on-demand and deployment of any combination of
star and mesh private network topologies bring unprecedented capabilities
to the marketplace.

And yet another milestone—Hughes recently launched its Inter-Government
Crisis Network (IGCN), a unique satellite-based solution delivered over
SPACEWAY 3 that enables government agencies to communicate securely
and reliably in preparing for and responding to an emergency, when
terrestrial networks are most vulnerable to failure.

Just one year after the service launch, more than 128,000 consumer,
business, and government customers are receiving HughesNet® broadband
services over SPACEWAY 3, some of which are critically important in
crisis communications. For example, America’s Emergency Network, a
satellite-based emergency communications service in Florida powered by
HughesNet, employs SPACEWAY 3’s on-demand capability and has been

During its almost 10 years of development, SPACEWAY 3 offered a promise
for the future—the promise of advanced technology, dramatically higher
broadband speeds, and the replacement of a ground-based hub with
a “switch-in-the-sky” that enables communications directly between
terminals in a single hop. As evidenced every day by consumer, enterprise,
and government customers throughout North America, that promise has
indeed been realized.

Channels / Spring 2009 / www.hughes.com

3

Consumer Broadband: A Thriving Market
continued from page 1

have broadband access at home, and as many
as 28 percent said they believe they have no
broadband options at all.1

Appreciation
Andrew Werth, Satellite
Pioneer, Cyclist, and Mentor

M

any people think of Andrew Werth
as a pioneer of the satellite industry.
Indeed, Werth, who died on January 28,
2009, began his satellite career in 1959
at Comsat Labs during the earliest days of
space exploration when the Russian satellite
Sputnik was launched. There he developed
a series of high-performance satellite
modems and was awarded multiple patents
in satellite communications applications.
In 1972, along with several colleagues,
Werth co-founded Digital Communications
Corporation—the company that eventually
became Hughes Network Systems—in a
garage in Gaithersburg, Maryland. As head
of the company’s international division,
Werth spearheaded the sales and marketing
of Hughes satellite networks and products
around the globe, seeing the company rise to
become the leading provider of broadband
satellite solutions on every continent.
Werth was a man of many pursuits—a
renowned cyclist, an accomplished
linguist, and a mentor to budding
satellite professionals. “I was always
impressed by Andy’s boundless energy and
enthusiasm for every task that he took
on,” said Pradman Kaul, Chairman and
CEO of Hughes. “He was a key figure in the
satellite industry and also a terrific person
who was loved by everyone who met him.”
Satellite pioneer, cyclist, mentor—Andy
Werth will be missed by his many friends
at Hughes.

4

In fact, they do. Thanks to Hughes satellite
technology, HughesNet® high-speed Internet
service is available throughout the country. In
2008, HughesNet consumer and small business
subscribers grew by 14 percent—the fastest
yet—to 433,000 subscribers. And as word
travels and people learn about the availability
and benefits of HughesNet, they are signing
up at an average rate of more than 14,000
subscribers per month, based on the results
of late 2008.
“This growth rate directly reflects the
importance of Internet connectivity,” said
Peter Gulla, vice president of marketing for
Hughes North America. “For many households
and small businesses, Internet access is a
necessity. No matter how they use the Web—to
seek information, look for employment, take
classes, shop, or run a small business—people
need to be connected. And satellite is the
only technology that’s capable of delivering
broadband Internet to every household across
the nation regardless of location. The only
requirement is for the antenna to have a clear
view of the southern sky.”
Since the launch of HughesNet service over
SPACEWAY 3 in April, 2008, the company has
used its revolutionary new satellite’s advanced
capabilities to offer even higher speeds at no
1	

additional cost
to subscribers.
HughesNet service
plans now offer the
fastest speeds ever
available via satellite, with downloads starting
at up to 1 Mbps and going as high as 5 Mbps.
There is also an attractive lease option that
enables customers to reduce upfront costs by
paying for equipment on a monthly basis.
For small business customers, Hughes delivers
an enterprise-grade service that provides the
speed and bandwidth to meet the needs of
small and larger businesses alike. For example,
in New Hampshire, educator Joshua Kim uses
HughesNet service to communicate with his
students and teach classes from his home.
In Virginia, Lee Sherbeyn, a rancher and real
estate agent, depends on HughesNet to reach
his customers in both lines of work. An alpaca
farmer, a cotton gin operation, a winery—the
list of small businesses that are discovering
the many benefits of HughesNet is seemingly
endless. Visit www.hughes.com to view videos
of these and other customer success stories.
As is being proven daily, and despite the
economic downturn, broadband Internet
service is an essential requirement for many
consumers and small businesses across America.
Hughes is proud to be leveraging its technology
and product innovations to serve this rapidly
growing market by delivering affordable, highspeed broadband access by satellite—no matter
where people live or work.

Source: “Home Broadband 2008,” Pew Internet & American Life Project, July 2008

National Broadband Plan

A

n important component of President Barack
Obama’s recently announced economic stimulus
package, the American Recovery and Reinvestment
Act of 2009, is a National Broadband Plan designed
to increase the availability of broadband nationwide.
The program includes grants to build infrastructure
for both wired and wireless networks. Hughes has
participated actively in various forums presenting the
Satellite Industry Association (SIA) position, namely,
that satellite is the only technology available nationwide, and has an important role to
play in accelerating broadband access in rural and underserved areas.

Channels / Spring 2009 / www.hughes.com

A Walk through the

National NOC

A

s more than 600,000 Hughes
customers in North America go
about their day-to-day activities,
many may be unaware of the
extensive satellite network and control center
thats behind managing their HughesNet®
broadband service. “It’s our job to make
sure the service is always available to our
customers,” said Bill McHargue, assistant vice
president of network services in Germantown,
Maryland. That means McHargue and his
multi-functional team are working
around the clock at the national
Network Operations Center
(NOC), which is the vital nerve
center of North America’s
HughesNet service delivery.
The NOC represents the
culmination of all the blood,
sweat, and tears that go into the
design and development of Hughes
products and solutions—where the goal
is delivering the highest quality of services
possible and enabling customers to unlock the
full benefits of broadband at home and at the
workplace. It’s where Hughes keeps its finger
on the pulse of those services, where services
are managed and monitored, and when they
may occur, where problems are fixed.
Beyond North America, Hughes owns and
operates functionally similar, though smaller,
NOCs strategically located in Griesheim,
Germany, São Paolo, Brazil, and Gurgaon,
India—delivering HughesNet services in Europe,
Brazil, and India.

All in a Day’s Work
A walk through the NOC in Germantown
reveals a bank of consoles and a dazzling wall
of monitors reminiscent of mission control
rooms such as the National Aeronautics and

Space Administration (NASA) Control Center
in Houston. The screens provide an astonishing
array of real-time data showing the health and
welfare of HughesNet services and equipment
at customer sites from as far north as the
Arctic Circle to as far south as Honduras.
More than 70 onscreen graphs indicate when
traffic is normal and when there is a problem.
Visual alarms alert operators when something
is amiss, enabling them to
detect problems and often
solve them before the
customer knows it.
Situational awareness is critical to
communications
monitoring. National
Oceanic and Atmospheric Administration
(NOAA) maps, for example,
enable operators to monitor
the weather. If a major weather system
is going through, say, Indiana, operators use
inbound polling to obtain site locations and
site-down counts to help determine if customers in the region should be alerted.
Equally important, live news feeds keep operators current on news events, which can directly
impact Internet traffic. Because an
emergency or even a highly
anticipated video, book,
or software release can
create spikes in Internet
traffic, operators continually monitor capacity and utilization data,
making recommendations for adjustments to
improve delivery performance, as appropriate.

But it is from the bank of consoles that the
deepest level of information can be retrieved.
At more than 20 consoles, NOC operators
continuously drill down to obtain the most
minute details. Here, aided by audible alarms,
operators can reach any server or piece of
equipment anywhere in the network. They
have complete access and control of the entire
service to ensure that it runs consistently and
meets customer requirements.
The very nature of a NOC means it operates
continuously—365 days a year, 24 hours a day,
seven days a week. Peak times of a typical
day run from 10 a.m. to 10 p.m. ET, with the
center handling primarily business services and
tasks during the day and shifting to a more
consumer-based service in the evening when
people are home using the Internet. In the wee
hours of the morning when things are quiet,
the staff performs maintenance tasks. And at
10:00 a.m., the cycle begins again.
The Service is the Thing
“We are the leading edge of a multi-functional
team that supports service delivery. If we have
a problem, we can literally call on any resource
in the company to help restore service,” added
McHargue.
As Hughes customers go about their
business, they can rest assured that
McHargue and his dedicated
team are keeping the
NOC humming along—in
constant readiness to
ensure the highest quality
of HughesNet service
delivery.

Channels / Spring 2009 / www.hughes.com

5

Bridging the Digital Divide
Bringing Broadband to the Underserved Around the World

I

n less than a decade, broadband has become the great game-changer—creating new opportunities for individuals and businesses,
and improving the delivery of basic public services such as health care and education. In fact, broadband has been growing globally
so fast that it’s easy to forget about the billions of people who can’t get access. But thanks to satellite broadband, which is available
virtually everywhere, more and more people who aren’t served by terrestrial broadband are getting connected every day.
Here is just a snapshot of recent initiatives involving Hughes products and services around the world that are daily bringing more people
and businesses the many benefits of broadband.

1 | United States
Hughes estimates that 10 to 11 million
households and over 3.5 million
small businesses in the U.S. do not
have access to terrestrial broadband
services such as DSL or cable—in rural
and ex-urban areas alike. Even urban
areas that are largely covered by terrestrial broadband often contain
many pockets without access. The good news for Americans is that
HughesNet® broadband service by satellite is available nationwide—
in fact, the number of HughesNet consumer subscribers climbed to
433,000 in December 2008.

5 | Maritime Broadband

4 | India
As part of the
Indian government’s
initiative to
bridge the digital
divide, Hughes
Communications
India Ltd., a subsidiary of Hughes, has been
providing satellite broadband terminals and
services since 2007 at rural kiosks across
multiple states in India. Now numbering nearly
11,000, the kiosks are enabling the provision of
numerous e-governance applications and other
services such as pay-as-you-go high-speed
Internet access and online education.

Today, onboard broadband connectivity is a necessity to millions
of cargo ships, tankers, fishing boats, cruise ships, yachts, and
patrol vessels. To meet the growing demand for consistent
coverage in coastal areas around the world, operators like Global
Marine Communications based
in Cyprus are providing satellite
broadband services for the
maritime industry utilizing
the Hughes HN series satellite
broadband system.

2 | Mexico
In Mexico, Hughes is supplying the
Secretariat of Communications and
Transportation with an HN System and
4800 terminals to upgrade the e-Mexico
project—an initiative by the Mexican
government to bring Internet access to
the underserved population of Mexico.

3 | Brazil
The State of Amazonas in Brazil, which covers 1.5 million
square kilometers (930,000 square miles), includes a huge
rainforest and the world’s most voluminous river, presenting
a significant geographical challenge to deliver broadband
service. Hughes has partnered with PRODAM, the state data
processing company, to deliver high-speed Internet service
by satellite to government agencies and the public throughout the state, helping to
connect this resource-rich region to the world.

6

Channels / Spring 2009 / www.hughes.com

6 | Australia
According to Orion Satellite
Systems, a registered
provider of broadband
satellite services under
the Australian Broadband
Guarantee program, there
is an untapped market in
Australia with an estimated
200,000 potential subscribers who have no access to
broadband. Orion aims to help bridge that gap by its
commissioning in 2008 of an advanced HN broadband
satellite system, including the highly bandwidthefficient DVB-S2/IPoS with ACM standard, to provide
broadband Internet access service throughout remote
areas of Australia.

7 | Ethiopia
Back in the early 2000s, the Ethiopian
Ministry of Education and Capacity Building
envisioned the transition of its largely
agricultural economy to a new informationbased economy. Today, operating a
Hughes broadband satellite network,
Ethiopia Telecommunications Company
is providing broadband services to schools, government offices, and
agricultural facilities. Funded in part by the Ethiopian government and
the World Bank, the project is delivering voice, Internet connectivity,
videoconferencing, and distance learning, helping to realize the goal of
transitioning to an information-based economy.

Channels / Spring 2009 / www.hughes.com

7

A subscription-based service that is currently
deployed in 33 states, ABN provides the dealer
with not only quality programming, but also an
effective way to control its environment and
present branding and call-to-action messages
to a captive audience. This helps dealerships
boost sales, improve the customer experience,
and build customer loyalty during what is
typically a 90-minute waiting period.

A

ll cars need to be serviced now
and then—whether it’s a routine
oil change, warranty work, or
body repairs. To customers, the
most difficult part of auto service is often
the time spent in the waiting room with a TV
that drones on with gloomy news or daytime
television programs. To the dealer, that same
TV can create a negative environment for its
best customers—and sometimes even display a
competitor’s ads.
But now, thanks to Automotive Broadcasting
Network™ (ABN), all that is changing. During
a time when the auto industry is experiencing
tough challenges, ABN is bringing a bright spot
to automotive dealerships across the U.S. with
entertaining and informative video content in
waiting rooms and showrooms.
High-Quality Programming
ABN, a private auto retail television network
powered by HughesNet® Managed Digital
Services, has partnered with CBS Television
Network to provide high-quality, familyfriendly programming, including shows such
as 60 Minutes, Entertainment Tonight, and
other programs that are normally not available
during the business day.

8

The ABN service also provides interesting
vehicle profiles, called Walk Arounds, which
showcase the latest model cars offered by the
manufacturers the dealer represents. And Tech
Tips are engaging spots on practical topics,
such as how to know when to replace tires,
the importance of tightening the gas cap, and
how to get the best gas mileage. Dealerships
can even create their own content with
spots that highlight offerings such as on-site
detailing services or a special deal on service,
parts, or auto body work, which can drive
incremental revenue.
Satellite: The Ideal Transport
To distribute its ground-breaking broadcast
service, ABN is using HughesNet Managed
Digital Media Services, a turnkey solution
that includes design, broadband transport
for content distribution, hardware, software,
installation, and maintenance. ABN selected
satellite as the ideal transport because of its
cost-effective multicast capability coupled
with its ability to reach every dealership in
the country. In addition, as a managed service,
HughesNet takes the network management
burden off of ABN, enabling the company to
focus on its core business—broadcasting.

Channels / Spring 2009 / www.hughes.com

“The CBS viewing experience is the perfect
platform for ABN’s unique business proposition
because we are supplying rich content that
is sure to engage the dealership visitor,” said
George Schweitzer, president, CBS Marketing.
“In turn, ABN is providing an excellent new
outlet for CBS video programming and
expanding our reach in an area we consider
significant—the fast-growing digital ‘out-ofhome’ media category.”
The Customer Experience
Jerry Daniels, ABN founder and CEO, likens the
auto dealership experience to a theme park
where nothing happens by accident. Message,
theme, offerings—and therefore the customer
experience—are all controlled by the park.
“Attitude is everything,” said Daniels. “By
controlling what customers see and experience,
ABN helps auto dealerships create a positive
customer experience and, at the same time,
take advantage of a built-in opportunity to upsell goods and services.”
Now, with ABN’s innovative broadcasting
solution delivered over HughesNet, customers
who wait for their cars to be serviced can
watch quality programming that makes the
time seem to go by faster—and who knows?
They might just check out the latest models
for sale, or even heed that helpful reminder to
check the windshield wipers.

�

&

arrying

Satellite Cellular
Why GSM Backhaul via Satellite is Generating So Much Excitement

W

ith over four billion
users worldwide, the
cellular phone market
has exploded into the largest
telecom market on the planet.1
Now, telecom operators are seeking
out new markets to find “the next
billion” subscribers. Meanwhile,
whole towns and villages,
particularly in developing countries,
are located in remote areas that
have no cellular connectivity.

But thanks to GSM backhaul over
satellite, which carries cellular
traffic over a satellite connection, cellular operators and this largely
untapped market are finding each other. GSM backhaul is a hot topic
in Brazil, for example, where the federal government has created
incentives for operators to provide service to remote areas. In exchange
for granting spectrum and licenses to deliver lucrative 3G voice, data,
and video services in urban locations, the government is making it
mandatory for operators to also provide cellular service in remote areas.

service, which is expected to begin in May, will provide cell phone
access to approximately half a million consumers and businesses in the
northeastern region of Brazil. This important milestone, which is creating
a great deal of excitement for the people who live and work in remote
Brazilian towns, will bring cellular service to these areas for the first time.
“In Brazil, GSM backhaul over satellite is a triple-win solution,” said Delio
Morais, president of Hughes Network Systems Americas. “Operators
can grow their businesses and build revenue while complying with
their universal service obligations. The government is furthering its
policy to increase the penetration of technology—in this case, cellular
connectivity—throughout the country. And people in remote areas can
improve communication to the outside world and enrich their lives.”
GSM backhaul over satellite also holds enormous promise in other parts
of the world including Russia, the Middle East, and Africa. It may just
hold the key to reaching the next billion cellular users.

Today, Hughes, a leading satellite service provider in Brazil, is providing a
satellite based GSM backhaul solution to top Brazilian cellular operators
TIM and Vivo for a combined 79 base transceiver stations (BTS). The
1	

International Telecommunications Union, “Measuring the Information
Society—The ICT Development Index.” 2009, Chapter 2 ICT Market Overview

Channels / Spring 2009 / www.hughes.com

9

World’s Largest Sheriff’s
Department Goes Digital
Helius, a Hughes Company, Provides L.A. County Law Enforcement Agency
with an Advanced Communications System

S

heriff Lee Baca of the Los Angeles County
Sheriff’s Department believes in cuttingedge technology to help his deputies do
their jobs. That’s why it’s no surprise that the
largest sheriff’s department in the world is in the
vanguard when it comes to implementing digital
communications in a law enforcement agency.

information instantly, providing training that’s
convenient for a staff constantly on the move,
and serving as a digital message board to share
our department philosophy as well as news and
announcements.”

Rapid, coordinated communications is critical
in law enforcement. And when it’s for a large,
mobile workforce—one that serves over 10 million
residents within a 4,752 square-mile area—it
presents a significant challenge. Conventional
thinking and technologies wouldn’t provide the
networking coverage and performance the
L.A. County Sheriff’s Department was seeking
to communicate with its diverse staff of 18,000
deputies and professional personnel.

Training—On Demand
The system’s on-demand training capability
will enable the department to provide training
whenever it’s needed on a variety of topics, such
as how to escort an inmate, or guidelines on
conducting a high-speed pursuit. Eliminating the
scheduling problems associated with classroom
training, on-demand training also enables the
department to track employee compliance of
mandatory courses.

Digital Newspaper
So today, the department is in the process of
installing the Helius digital communications
system—one of the first of its kind to be deployed
by a law enforcement agency in the U.S. The
department selected the Helius system for its
unique combination of digital signage, ondemand training, and internal communications
in an affordable, all-in-one package. As part of
the flexible Helius solution, the county will be
deploying video screens in high-traffic areas at
23 stations and 10 correctional facilities.
According to Sgt. Steve Strange, Administrative
Services Division, “We needed a way to efficiently
communicate key messages to our staff. What
we got was a state-of-the-art system that does
that and much more—conveying command

As a “digital newspaper,” the system will
keep personnel informed and make this vast
organization feel smaller and more intimate,
publishing department-wide news, periodic
messages from the Sheriff, and announcements
about events like fundraisers or a downed
officer’s memorial ride. But much more than
a social tool, the system will provide critical
information that helps officers do their jobs,
such as crime bulletins, information about
suspects, and push-pin maps targeting areas
where crimes may have been committed. In
addition to delivering department-wide content,
local command staff at each station will be able
to publish content that directly relates to that
station or locale.

Inmate Orientation
The Correctional Services Division employs the
system’s digital signage in its processing center
to orient new inmates, ensuring that they are
informed of jail rules and the availability of
medical and mental health services. “The Helius
system assists us with maintaining compliance of
state regulations by displaying the length of time
each inmate is in the processing center,” said Sgt.
Scott Ponder, Correctional Innovative Technology
Unit. “Looking forward, we plan to extend the
digital signage to inmate housing areas for both
information and entertainment.”
“We know that we’re just scratching the surface
in leveraging this powerful system,” said Sgt.
Rich Pena, Sheriff’s Headquarters Bureau. “Part of
the beauty of the Helius system is its ease of use
and multi-purpose capabilities, which we plan to
exploit in many other ways such as integrating
our learning management system (LMS) and
adding videoconferencing.”

10

Channels / Spring 2009 / www.hughes.com

It’s safe to say that the Los Angeles County
Sheriff’s Department, led by Sheriff Baca and
backed by cutting-edge technology like the Helius
digital communications system, will continue
to lead the charge in helping law enforcement
personnel stay well informed as they serve and
protect their communities.

Executive Corner
continued from page 1

Channels: How do you account for this success amid the turmoil?
Kaul: Besides driving innovation of broadband technologies and products,
we have a thriving service business. In 2008, recurring service revenue
from a growing base of repeat customers in North America, Europe, India,
and Brazil exceeded our product revenues and is growing at a faster rate.
This diversity in products and services around the globe sets Hughes apart
from the competition and keeps us strong.
Channels: Hughes is known as a longtime innovator, and SPACEWAY® 3
was well recognized as a breakthrough technology last year. What’s the
latest business status?
Kaul: Launching commercial service on SPACEWAY 3 last April turned
Hughes overnight into a fully integrated satellite service provider. And its
positive effect on our bottom line is beginning to show. We now have over
128,000 HughesNet subscribers in North America on SPACEWAY 3 and
are rapidly expanding our service offerings that exploit its high capacity,
onboard switching, and bandwidth-on-demand capabilities. For example,
we now offer consumers the highest speed satellite Internet plans
available in North America—up to 5Mbps. Plus, we can deliver instant
networking such as the Inter-Government Crisis Network for emergency
preparedness and response. All this good news means we’re now very
busy planning the next even higher-capacity satellite system.
Channels: Speaking of governments, what is Hughes doing in the U.S.
government sector?

Kaul: Our selection on the U.S. General Services Administration’s (GSA)
SATCOM-II vehicle and as an important player on the Networx contract
team last year is beginning to bear fruit. For example, the Government
Education and Training Network (GETN) selected Hughes to provide an
interoperable network that enables federal agencies to share distance
learning programs. Hughes is also delivering a fully managed Interactive
Video Tele-training Network, which reaches more than 1,650 offices of
the Social Security Administration (SSA). We’re also confident that Rick
Lober, our new head of Defense and Intelligence Systems, and his team
will soon be successful in generating business with our SOTM (satcomon-the-move) and related broadband solutions for the military.
Channels: What are you doing in other parts of the world?
Kaul: Internationally, Hughes is continuing to help close the digital divide
and bring broadband to rural communities on every continent. Recent
wins are in Brazil, India, Australia, Ethiopia, and Mexico. The Mexican
government, for example, is using Hughes technology to bring Internet
access to its underserved population. In India, a public-private partnership
is bringing distance learning and government programs to rural locations.
(For more information, see related article “Bridging the Digital Divide” in
this issue of Channels.)
Channels: How do you see the road ahead—in 2009 and beyond?
Kaul: From technologies, to products, to services, Hughes is all about
broadband. Our proven business strategy of innovation and diversity has
held strong in both good times and bad, and our continued success is
rooted in executing that strategy. I have every confidence that with the
support of our top-notch customers, shareholders, and employees, we
will.

Spreads the Word
with Digital Signage

W

oodcreek Church, a Bible-based
fellowship church located near
Dallas in Richardson, Texas is no stranger
to technology. With a rapidly expanding
membership base, Woodcreek was
already using podcasts and a monthly
e-newsletter to further the reach of
its message. Now, with the opening
of a huge new facility, Woodcreek
is taking advantage of cutting-edge
digital technology to deliver live
broadcasts of worship services via the
Helius MediaSignage solution to its
1,500-member congregation.

Using a central Web interface, church
administrators can target specified
information to different screens.
“Helius technology has helped us better
communicate with and meet the needs
of our congregation,” said Scott Winn,
Outreach Pastor at Woodcreek Church.
Woodcreek also has future plans to take
advantage of the Helius system to reach
its congregation through pre-recorded
broadcasts and videos.
Digital—the new wave in communications
is becoming almost mainstream as it
shows up everywhere—from work, to play,
and even to church.

Channels / Spring 2009 / www.hughes.com

11

Presorted
First Class Mail
U.S. Postage

PAID

Germantown, MD
Permit No. 4413

11717 Exploration Lane
Germantown, MD 20876 USA

n Broad Sky Now a Reseller of HughesNet
Business Solutions
Business customers of Broad Sky Networks, a
leading reseller of business-class Internet
communications services in North America,
now have access to high-speed data services
throughout the U.S. using HughesNet®
broadband satellite business solutions.
HughesNet is available nationwide, bringing
companies in rural and ex-urban areas access
to cost-effective broadband via satellite, where
DSL or cable is not available and T1 access is
prohibitively expensive. And for those
businesses that have terrestrial broadband as
their primary service, HughesNet offers a truly
path-diverse disaster recovery solution in the
event their landline connection fails.
n HN Broadband Satellite System
Selected in Argentina
SPTI-Boldt Group Argentina, a major
telecommunications service provider, has
selected the Hughes HN broadband satellite

system, including HN7700S and HN7740S
broadband routers, to support a variety
of customers in Argentina. The operator
will use the HN System, which features
highly bandwidth-efficient DVB-S2/ACM
technology, to provide broadband IP services
for lottery, government, and corporate
programs in Argentina.
n DeCa Commissaries to Rely on
HughesNet High Availability VPN Service
E&E Enterprises Global, Inc., a leader in
telecommunications and information
assurance services, has been selected by the
U.S. Defense Commissary Agency (DeCA) to
deliver a HughesNet high-availability network
solution to support 270 DeCA commissaries
worldwide. Together, E&E Enterprises Global
and Hughes will provide a turnkey commercial,
off-the-shelf (COTS) managed terrestrial and
satellite broadband network solution that will
ensure the continuity of vital DeCA business
functions. This includes point of sales, debit

and credit card transaction authorizations,
product ordering, and payroll and personnel
management.
n Bantel Provides Broadband
Services in Latin America
Operating a Hughes HN System NOC in
Miami, Bantel Telecom, a subsidiary of
Telecomunicaciones Bantel C.A., is now
providing Ku-band broadband services to
the Caribbean, Central America, Colombia,
Venezuela, Guyana, and Surinam. The HN
System, which operates with the full range of
the latest HN7000S, HN7700S, and HN7740S
satellite terminals, enables Bantel to provide
its customers with higher availability, panregional coverage, and a direct connection to
Internet points of presence (POPs) in the U.S.
The company is also exploring the possibility
of providing video broadcasting services
to enterprises, including digital signage
applications.



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