Dennys HR

2013-01-24

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Denny’s
Denny’s Franchise Owner
Saves Time and Money with HughesNet
Every time Denny’s updated its menu, franchise
owner Joe Terrell spent about a day entering
new pricing, items, and back-office codes into
his restaurant’s system. “And then I’d spend
the next month going in and out of the system
to correct mistakes,” he explains. Just when
everything seemed to be in place, new updates
would come from corporate and the process
started all over again.

HughesNet® encompasses
all broadband solutions
and managed services from
HUGHES, for large enterprises,
governments, small businesses,
and consumers. HughesNet
solutions and services are
marketed directly by Hughes
and its authorized resellers and
distributors throughout North
America, Europe, India, and
Brazil. In all other regions of
the world, Hughes products and
services are available from a
growing family of value-added
providers and resellers.

Menu updating is just one of the challenges Terrell eliminated
when he updated his system with Denny’s “Technology
Refreshment Package,” which includes a broadband managed
IP service from HUGHES, IBM point-of-sale (POS) and backoffice terminals from Agilysys, POS Software from XPIENT,
labor scheduling software from MenuLink, and installation
service from Spartan Computer Systems.
Terrell is among the first of Denny’s 300 franchise owners
to take advantage of this technology package, designed
to improve communications, operational efficiencies, and
transaction speeds; reduce expenses associated with electronic
payments; and enhance customer service.
Benefits are derived from a direct network connection between
Terrell’s Illinois-based restaurant and Denny’s corporate offices
in South Carolina. That broadband connection, from Hughes,
allows him to receive quarterly updates to the complete menu.
Denny’s multicasts the menu across the HughesNet Optimized
Network service to reach 550 corporate-owned restaurants, and
to any franchises that deploy the technology upgrade package.
“I was the second franchise owner to sign up,” says Terrell.
“And I’m encouraging everyone to adopt it. The first and
most immediate benefit came from the menu downloads. The
Denny’s menu is quite large and even on DSL, the updates
can take hours. Using the Hughes managed service and the
Technology Refreshment Package, it’s automatic and fast. I’m
not only saving hours of my personal time, but I’m cutting

Denny’s

down on human error and eliminating pricing
mistakes that were coming out of my pocket.”
However, restaurant owners and managers aren’t
the only ones benefiting from the new solution.
Customers are reaping the benefits too.

Improved Customer Service
Terrell’s franchise used dial-up before installing
the HughesNet service at his restaurant in
Mokena, Ill., just 30 miles south of Chicago.
“With the HughesNet service, we are saving
at least one minute per customer credit
transaction,” Terrell explains. “Our team

“I’m not only saving hours of my personal
time, but I’m cutting down on human error
and eliminating pricing mistakes that were
coming out of my pocket.”

members swipe customer credit cards and before
they hand them back, they’re processed. On
Sundays that makes a big difference when we
have a full restaurant. Often, all our customers
decide to leave at the same time. If a customer
is tenth in line, that’s up to 10 to 15 minutes
of his time that I can be saving, which everyone
appreciates. We have also experienced fewer
dropped transactions and customers can pay with
a debit card more easily with the new technology
upgrade package.”
With his old system, Terrell’s debit card
customers were automatically charged an extra
20 percent due to a system glitch that prohibited
cashiers from running debit cards twice to
account for tips. Banks would hold the extra
charge for five to seven days before releasing the
funds, and at least once a month Terrell received
customer complaints of overdrawn accounts.
“Now I can run the cards through just once
without any problems. I haven’t had a single
customer complaint since installing the system.”
An added bonus for Terrell—his old dial-up
transactions cost four cents per swipe, and 35
percent of his customers pay with cards. Over

the course of a year, that is 78,000 transactions.
By eliminating those costs by using HughesNet
managed network services, Terrell estimates he
stands to save more than $3100 per year.

Streamlined Operations
Terrell’s complete solution includes a point of
sale register and two input terminals for placing
and managing orders. The system also includes
an application that enables Terrell to better train
his new employees. The program teaches them
everything from entering and voiding an order, to
cashing out a customer, to changing the guest
counts. When he places the system in training
mode, new servers can place orders, experiment
on the register, and make mistakes without
interfering with daily operations.
There is also a back-office system from MenuLink
that runs payroll, time, daily balancing, menu
usage, and monitors labor costs. “Right now, if
I want to know if servers are selling beverages,
I can get sales by the hour, day, week or year,”
Terrell says. “This real-time information lets me
better motivate my servers and identify areas
where we can improve sales.”

“With the HughesNet service, we are saving
at least one minute per customer credit
transaction.”

Future Opportunity
Looking to the future, Terrell hopes to move
a Wi-Fi service onto his HughesNet service.
He currently pays $100 a month to offer free
Wi-Fi to his customers. He sees an opportunity to
reduce that expense, if he can connect a wireless
router to his satellite network and make the
necessary security adjustments.
So far, Terrell says the ROI has been worth the
investment. “It’s a step up in technology for us.
It makes it a lot easier for us to do our jobs and
reduces the amount of time a manager spends
in the back office. And I love that credit cards
can go through a lot more quickly. All in all, the
advantages I’ve seen thus far have been worth the
investment and the opportunities for the future
are even more exciting.”

hughes.com

Denny’s

About Hughes Network Systems

“All in all, the advantages I’ve seen thus far
have been worth the investment and the
opportunities for the future are even more
exciting.”

Hughes Network Systems, LLC (HUGHES)
is the global leader in providing broadband
satellite networks and services for enterprises,
governments, small businesses, and consumers.
HughesNet encompasses all broadband
solutions and managed services from Hughes,
bridging the best of satellite and terrestrial
technologies. To date, Hughes has shipped more
than 1.2 million systems to customers in over
100 countries. Its broadband satellite products
are based on the IPoS (IP over Satellite) global
standard, approved by the TIA, ETSI, and ITU
standards organizations. Headquartered outside
Washington, D.C., in Germantown, Maryland,
USA, Hughes maintains sales and support
offices worldwide. Hughes is a wholly owned
subsidiary of Hughes Communications, Inc.
(OTCBB:HGCM).

For additional information about Hughes’ products and services,
please call a Hughes representative today at 1-866-240-3875 or
visit our Website at www.hughesnet.com.

www.hughesnet.com
©2007 Hughes Network Systems, LLC. Hughes and HughesNet are registered trademarks
of Hughes Network Systems, LLC. All information is subject to change. All rights reserved.
CS501 OCT 07

11717 Exploration Lane

Germantown, MD 20876 USA



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