Pharmacy H43739 HR

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Case Study

Pharmacies Improve Network Operations
and Customer Satisfaction
Today’s pharmacies offer an abundant array of medical
and healthcare products, personal care items, household
products, and photo processing services. Most drugstore
chains also have online stores, and some even house
medical clinics to treat common illnesses and minor
injuries. In order to provide the best customer service,
pharmacy retailers need a robust network that can support
fast and secure credit card transactions, efficient back
office systems, and today’s high-bandwidth applications.
In this competitive field, downtime is not an option. Here
are just some of the ways that Hughes Managed Network
Services have helped leading pharmacy chains serve their
customers better.

High Availability Network Enhances the Customer
Experience
One of the nation’s top drugstore chains found that it was
outgrowing its communications system. Bandwidth-hungry
applications such as photo processing, videoconferencing,
and third-party loyalty marketing programs were swamping
the chain’s network capacity across its retail operations—
not to mention making it a struggle to provide suitable
backup for each store. It was time for a new network design.
In addition to solving the bandwidth challenge, the retailer
wanted a network that would ensure that security policies
were tightly controlled while providing flexible, dynamic
allocation of available bandwidth. The company needed
to meet tough security regulations and protect its private
network while enabling third-party applications to run over
the same physical network.

Pulling It Together with a High Availability Network
Enter Hughes High Availability Network, a fully-managed
service that enables the retailer to easily handle its growing
communications requirements. Hughes High-Availability
VPN combines the best of wireline, wireless and satellite
technologies to deliver an integrated, fully-managed network
with unmatched reliability and performance. The two

co-primary, always-on, diverse broadband connections to
each pharmacy ensure the best application performance
possible and that their mission-critical applications will
continue to be available, even if one of the broadband
connections is disrupted.
Today, the retailer’s new High Availability Network delivers
better performance and higher availability, and enables
more advanced applications at its nearly 5,000 retail
locations. The managed network integrates a variety of highspeed wireline technologies (T1, cable, DSL) with Hughes
broadband satellite technology to support critical store
systems, while also providing reliable, redundant backup
protection so that no store suffers downtime.
Although the retailer contacted several vendors, Hughes
was the only supplier that had the ability to tailor the
network with the best broadband technology suited to each
site, as well as provide affordable backup redundancy. In
addition, Hughes met the retailer’s security requirements
while reducing its operating costs and improving the way
the entire network is managed. Hughes is also embedding

Case Study
features such as WAN acceleration, data compression,
and policy-based routing to further boost broadband
performance.

A New Shopping Experience
Today, the pharmacy retailer is using its Hughes High
Availability Network not only to handle its mission-critical
applications and processes—including superb prescription
and photo processing services—but also to enhance the
customer shopping experience. The flexible, highly available
solution enables new interactive shopping capabilities,
easier access to product information, more efficient
prescription ordering, and the ability to take advantage of
in-store and partner promotions—creating a smart drugstore
model that caters to the needs of today’s savvy customer.

Meeting Burgeoning Pharmacy and Photo Service
Demands
Meanwhile, another large pharmacy retailer needed to
improve its network backup and upgrade its network to
deliver rapid, reliable prescriptions and photo services to
its customers. The MPLS solution that had initially met the
retailer’s networking needs was creating new challenges in
bandwidth, cost, and network backup, particularly as new
applications were brought online.
The retailer’s pharmacy application, for example, required
nearly 100 percent uptime and robust backup to reliably
fill customer prescriptions. In addition, a new digital photo
development application would require MPLS bandwidth
expansion at considerable cost.
Internal studies indicated that each location would need at
least 384 kbps to handle the new photo application.
That kind of cost increase multiplied across thousands of
stores was a budget showstopper. Furthermore, it wouldn’t
resolve the backup challenges.

Availability, Flexibility, Resiliency
The retailer turned to Hughes Access Continuity to solve
both its pharmacy backup and photo bandwidth challenges.
Hughes Access Continuity is a fully-managed, secure,
diverse wireless (3G or satellite) backup solution that
completely bypasses primary landline connections and
protects businesses from costly network outages.
Today, the retailer’s Access Continuity network service
complements its existing MPLS network with broadband
satellite technology, resulting in near 100 percent store/
pharmacy availability. And the increased network bandwidth
eliminated the need to upgrade the MPLS network. As a
result, the retailer now enjoys enhanced performance and
higher availability employing a dual path, route-diverse
WAN—all while lowering overall networking costs.
In particular, the upgraded dual path WAN configuration
provides extreme flexibility and resiliency for the company’s
photo and pharmacy applications. This “network within
a network” architecture delivers optimized performance
while delivering the utmost in network availability. Using
automatic failover, selected applications are dynamically rerouted to utilize the alternate transport. Using policy-based
routing, the company is also able to prioritize pharmacy
applications, allocating the necessary bandwidth for
mission-critical applications, as well as leveraging backup
capacity for lower-priority applications.

Getting an Edge on the Competition
Today, with the powerful capabilities of its Hughes
Access Continuity service, the pharmacy retailer offers
customers some of the most advanced pharmacy and
photo development services in the country and has the
required infrastructure to make sure it can satisfy customer
prescriptions 24/7. With its Hughes Access Continuity
Solution, the retailer enjoys enterprise-grade performance,
availability, and reliability—delivering the edge it needs to
stay ahead of the competition.

Proprietary Statement
All rights reserved. This publication and its contents are proprietary to Hughes Network Systems, LLC.
No part of this publication may be reproduced in any form or by any means without the written
permission of Hughes Network Systems, LLC, 11717 Exploration Lane, Germantown, Maryland 20876.

11717 Exploration Lane Germantown, MD 20876 USA

For additional information, please call 1-866-251-2795 or visit enterprise.Hughes.com.

©2011 Hughes Network Systems, LLC. Hughes is a registered trademark of Hughes Network Systems, LLC.
All information is subject to change. All rights reserved.

CS571 JUL 11
H43739



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