ICI Technology ASD-156CE Android Signage Display User Manual ASD 156 V140 no wifix
ICI Technology Shenzhen Co.,Ltd. Android Signage Display ASD 156 V140 no wifix
Users Manual

(√) Preliminary Specification
( ) Final Specification
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PCB No.: M6P V11
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ProductSpecification
AndroidSignageDisplay
AndroidCommercialTablet
Model:ASD‐156E ASD‐156C ASD‐156CE ASD‐156R
NOTE: This equipment has been tested and found to comply with the limits for a Class A
digital device, pursuant to part 15 of the FCC Rules. These limits are designed to
provide reasonable protection against harmful interference when the equipment is
operated in a commercial environment. This equipment generates, uses, and can
radiate radio frequency energy and, if not installed and used in accordance with the
instruction manual, may cause harmful interference to radio communications.
Operation of this equipment in a residential area is likely to cause harmful interference
in which case the user will be required to correct the interference at his own expense.

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Last Modified Date: Thursday, June 11, 2015
Record of Revision
Version Revise Date Page Content Remark
Ver. 1.0 2012.12 First Draft
Ver. 1.1 2014.07 Add Complete Metal Housing model
and capacitive touch screen
Ver. 1.2 2014.08 Add spec of PoE
Ver. 1.3 2014.09 Add more pictures
Ver. 1.4 2014.10 Add more information on 3G

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ur Android-based Signage Display (Commercial Tablet) is designed to enhance the customer
experience and provide the most cost effective solutions for retail POS/POP, commercial,
industrial, and hospitality markets.
Perfect for end-cap displays, kiosks, or as a customer-facing display in retail POS/POP
environments
Utilizes the security of wired OR the convenience of 3G/4G/LET connections
Designed for fixed applications where a rugged mountable Android tablet is desired and where
battery power is not required. Battery is optional and part of a separate base.
Build-in proprietary app automatically starts with the device boot completed.
No back/home/menu system button for the security, to prevent users from accessing Settings or
install other apps or install other apps or install other apps
1. Main Features
Support Web browsing via native browser or dedicated Apps
Dynamic touch screen for complex multi-layer interactive solutions
Updates contents & scheduling over network without disturbing foreground display
Support Power-On Auto Play Function
Full HD(1080P) H.264(AVC), MPEG1/2/4, VC1, 720P RealVideo decoding up to 70Mbps
bitrates
Play High Definition Content on SD Card
Digital 15.6” TFT panel with 1366X768 or 1920X1080 resolution
Support automatically update content of SD Card from USB thumb drive
Multi-language OSD: English/German/French/Spanish/Italian/Russian/Chinese/other
Built-in stereo amplifier
Industrial grade plastic housing
Two mounting options: key-hole slots and VESA 100 (4” x 4”) Uses 4 M4 screws for mounting
Optional Capacitive Multiple Touch Screen
Optional motion sensor (Photo or IR)
Optional Barcode Scanner
Optional Thermal Printer
Optional RFID Reader
Optional 3G/4G built-in Module, support WCDMA, HSPA: UL 5.76 (Mbps)/ DL (14.4 Mbps)
Optional Wired Ethernet and PoE (Power Over Ethernet, IEEE 802.3AT)
O

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Product specification
Product Name: Android Signage Display
Model No.:
ASD-156R Standard Plastic Open Frame and Resistive Touch Screen
ASD-156E Plastic open frame housing, no Touch Screen, built-in Ethernet and PoE
Module
ASD-156C Complete Housing, plastic middle frame, metal back and Capacitive
Touch Screen
ASD-156CE Complete Housing, plastic middle frame, metal back and Capacitive
Touch Screen, built-in Ethernet and PoE Module
CPU: Amlogic 8726-MXS (ARM Cortex-A9 Dual Core) up to 1.5GHz
GPU: ARM Mali-400 Dual Core up to 400MHz (DVFS)
Memory: 1GB DDR3 @ 516MHz
Storage: 4GB (4-16GB optional)
Operating system: Rooted Google Android 4.2.2(Jelly Bean)
2. Input
2.1 Storage Media / Device
SD/SDHC Card
USB Thumb Drive, USB HDD
2.2 Supported Codecs and Formats
Video Codec
H.264 HP@L5.1 up to 1080P@60fps
H.264 MVC up to 1080P@60fps
MPEG‐4 Part 2 ASP@L5 up to 1080P@60fps (ISO 14496)
WMV/VC-1 SP/MP/AP up to 1080P@60fps
AVS JiZhun Profile up to 1080P@60fps
MPEG-2 MP/HL ISO 13818 (1080p)
MPEG-1 MP/HL ISO 11172 (1080p)
RealVideo 8/9/10 up to 1080P@60fps
WebM up to VGA
Multiple languages and multiple formats sub-title video support
Motion-JPEG (VGA)
H.263 (VGA)
Supports *.mov, *.mpg, *.avi, *.mp4, *.rm, *.mkv, *.ts, *.m2ts, *.iso, *.asf container formats
Photo Decoding
Streaming hardware JPEG decoder supporting ISO 10918
Unlimited pixel resolution (100M‐pixel tested)

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Support scaling, rotation and transition effects
Audio Decoding
Support MP3, AAC, WMA, RM, FLAC, OGG Vobis, AC3*, DTS* format
5.1 Or 7.1 down-mixing
I2S and SPDIF/IEC958 digital output (optional)
*need license
3. Output
3.1 Stereo Audio Output
Line Out: 3.5mm Stereo Jack
Speaker Out: 4pin 2.0mm Stereo 3W (8Ω)
3.2 Multi-channel Audio Output
Standard Toslink Port: 5.1 or 7.1 in RAW format
4. Jack and Connector
4.1 Supported Connections
1x 12 Key IR Remote control with virtual mouse support
1x Single Channel LVDS port, support up to 1366*768 resolution
1x Dual Channel LVDS port, support up to 1920*1080 resolution
1x eDP port, support up to 1920*1080 resolution
1x 10/100M RJ45 Ethernet Port (optional)
2x Standard High-speed USB 2.0 Host ports can support USB Thumb Drive, USB HDD, USB
Camera, USB Mouse/Keyboard, USB Joystick, etc.
2x On-board USB Host port, support Infrared Touch Panel, SAW Touch Panel, USB Camera,
USB 3G/4G Modem, etc.
3x RS-232 Serial Port, can support thermal printer and communicate with other devices.

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4.2 Jacks and Connectors on board

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5. Environment
Operating Temperature:
-20 to +40℃
Operating Humidity:
80% max, relative humidity, non-condensing
6. Electrical Characteristics
Item Symbol Condition Min. Typ. Max. Unit Remark
Supply Voltage Vcc GND = 0 9 12 15 V
Supply Current Icc V
cc = 12 <1200 mA
For PoE enabled Models:
Input:37V-57V from PoE Switch
Output:12V/1.5A/18W
Datarate:10/100Mbps, 100 Meters on CAT5 cable
PoE Pin Pair:12+/36- and/or 45+/78-
PoE Protocol:IEEE 802.3AF/AT

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7. Mechanical
7.1 Overall Dimension
Dimension ASD-156W/R/E ASD-156C/CE Unit
Length 393.9 383.1 mm
Width 220.7 242.8 mm
Thickness 29.0 31.8 mm
7.2 Mechanical Drawing
Model A: ASD-156W/R/E
Plastic Open frame

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Model B: ASD-156C/CE
Plastic Complete Housing with Capacitive Touch Screen and VESA mounting hole
Drawing T.B.D

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8. LCD Panel
The following items are characteristics summary on the table at 25℃ conditions:
Model A: ASD-156W/R
Item Specification Unit
Module Size 359.5 (H) × 223.8(V) ×3.8(D) mm
Active Area 344.2 (H) × 193.5(V) (15.6” diagonal) mm
Bezel Opening Area 349.58(H) x198.29 (V) mm
Pixel Number 1366 x R.G.B. x 768 pixel
Pixel Pitch 0.252 (H) x 0.252 (V) mm
Display Colors 262,144 color
Brightness 200 cd/m2
Contrast Ratio 500:1 Typ. -
Response Time 16 Ms
View Angle
Up 15 Deg.
Down 35 Deg.
Left 45 Deg.
Right 45 Deg.
Power Consumption 3.7 Watt
Weight 440 g
LED Life time 12,000 Hours

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Model B : ASD-156E/C/CE
Item Specification Unit
Module Size 359.5 (H) × 223.8(V) ×4.2(D) mm
Active Area 344.2 (H) × 193.5(V) (15.6” diagonal) mm
Bezel Opening Area 349.58(H) x198.29 (V) mm
Pixel Number 1920 x R.G.B. x 1080 pixel
Pixel Pitch 0.17925 (H) x 0.17925 (V) mm
Display Colors 262,144 color
Brightness 300 Typ./ 270 Min. cd/m2
Contrast Ratio 800:1 Typ. -
Response Time 16 ms
View Angle
Up 85 Deg.
Down 85 Deg.
Left 85 Deg.
Right 85 Deg.
Power Consumption 6.2 Watt
Weight 400 g
LED Life time 15,000 Hours
Note: We have others panel with different view angle, resolution and brightness as option, please contact
our sales for more information.

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Model B: ASD-156C/CE
Front:
Back: