5 Keys To Unlocking Clinic Profitability Byline V2

2015-07-08

: Pdf 5-Keys-To-Unlocking-Clinic-Profitability-Byline-V2 5-Keys-to-Unlocking-Clinic-Profitability-Byline-v2 07 2015 rehabpub uploads wp-content

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5"Keys"to"Unlocking"Clinic"Profitability"
By#Dan#Morrill#
#"$%&'()*"+'+,-("%-"(.,"/01)23-'+%-)(,4"5%*+"The#Grand#Budapest"Hotel"6-&'*&,0")"1)**"('")2+0"5'2"(.,"
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0%(?)(%'-0@":,80"0,2&,")0")"(.,+,"(.2'?>.'?("(.,"5%*+;")0"(.,"+)%-"1.)2)1(,20"A'?2-,8"%-")-4"'?("'5".'(,*"
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$2'5%()D%*%(8"<.%*,"1'-(%-?%->"('"0,2&,"8'?2"$)(%,-(0"%-"(.,"D,0("<)8"$'00%D*,@"J,2,")2,"5%&,"=,80"5'2"
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1."Develop";;"and"follow"through"with";;"a"marketing"plan.""
H,%->"4?DD,4")"1'++?-%(8C0"KD,0(3=,$("0,12,(K"%0")"5*)((,2%->"+'-%=,2;"%+$*8%->")"1,2()%-"*,&,*"'5"
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,55,1(%&,"$.80%1)*"(.,2)$8"D?0%-,00;"(.,"1'++?-%(8"-,,40"('"?-4,20()-4"(.,"G?)*%(8")-4"&)2%,(8"'5"
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+)2=,(%->"2,G?%2,0"1'-0%0(,-18")-4"$,20%0(,-1,@"/55%1,0"<%**"52,G?,-(*8"0()2(")"0'1%)*"+,4%)"$2'>2)+"
<%(."(.,"D,0("'5"%-(,-(%'-0"'-*8"('"*,("%("5)**"D8"(.,"<)80%4,"%-"(.,"5)1,"'5"'(.,2"4)83('34)8"'D*%>)(%'-0@"65"
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2."Clearly"identify"your"differentiators."
I.,"0,2&%1,0")-4"0$,1%)*%N)(%'-"8'?2"(.,2)$%0(0"'55,2"4,5%-,"(.,"&)*?,"(.)("8'?2"'55%1,"4,*%&,20@"I.,0,"
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'-,3'-3'-,"1)2,Q"60"%("1'-&,-%,-(*8"*'1)(,4"-,)2",F$2,00<)80"'2"$?D*%1"(2)-0$'2()(%'-Q"#2,"8'?"'$,-"'-"
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3."Understand"and"utilize"key"business"metrics.""
6("0,,+0"D)0%1;"D?("'5(,-"$.80%1)*"(.,2)$8"'55%1,0"4'-C("=-'<")0"+?1.")D'?("(.,%2"5%-)-1%)*0")0"8'?C4"
(.%-=@"H?("%(C0"12?1%)*"('".)&,")"$2,1%0,"?-4,20()-4%->"'5",&,28(.%->"52'+"8'?2"5%F,4"('"&)2%)D*,"1'0(0"('"
.'<"G?%1=*8"%-0?2,20"2,%+D?20,"8'?")5(,2"D%**%->@"
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)2,"?0?)**8")"$.80%1)*"(.,2)$8"'55%1,C0"D%>>,0(",F$,-0,;"D?("%(C0"12?1%)*"('",F)+%-,".'<"+?1."8'?"$)8"
%-4%&%4?)*"(.,2)$%0(0"1'+$)2,4"('"<.)("(.,8"D2%->"%-@""
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)11,$("$''2"%-0?2)-1,"$*)-0")-4"*)2>,"4%01'?-(0"5'2"(.,%2"0,2&%1,0"+)8"-'("D,")D*,"('"0?2&%&,@""I.,2,5'2,;"
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12,)(%&,"<%(."(2,)(+,-(;"0?1.")0"?0%->"0?$,2&%0,4"0?$$'2("0()55"('"%+$2'&,"$)(%,-(",F$,2%,-1,")-4"
<'2=5*'<;")0")**'<,4"D8"2?*,0")-4"2,>?*)(%'-0@""L)=,"0?2,"8'?"?-4,20()-4",)1."$)(%,-(C0"%-0?2)-1,"
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4."Get"a"leg"up"on"customer"service"through"surveys."
7?2&,80".,*$">%&,"8'?"4,()%*,4"%-0%>.("%-('"<.)("8'?2"$)(%,-(0"(.%-=")D'?("8'?2"0,2&%1,0")-4".'<"8'?"
1)-"0,2&,"(.,+"D,((,2@"V'"'-,"<)-(0"('"D,"1)?>.("D,.%-4"(.,"1?2&,"<.,-"%("1'+,0"('"1?0('+,2"0,2&%1,@"
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5."Equip"your"staff"to"sell"your"services."
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I,)1."(.,+".'<"('"()*=")D'?("8'?2"D?0%-,00;")0"<,**")0".'<"('",F$*)%-"('"1?0('+,20"?$52'-("(.,"1'0(0;"
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'5"2,(?2-%->"('"8'?2"$2%'2"5?-1(%'-"*,&,*@K"
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1'**,1("4)();"?-4,20()-4"8'?2"D?0%-,00"+,(2%10")-4")-)*8N,"(.,2)$%0(0C"'?(1'+,0@"#("(.,",-4"'5"(.,"4)8;"
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?-*'1=%->"$2'5%()D%*%(8;"2%>.("%-"8'?2"$'1=,(@"
Dan#Morrill#is#the#Co7Founder#and#CEO#of#TheraOffice,#the#only#EMR#and#practice#management#software#
designed#by#physical#therapists#to#be#highly#adaptable#to#your#unique#business.#For#more#information#
and#to#request#a#free#demo,#visit#www.TheraOffice.com.”#

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