Allied Media Kit CLP 2016
2015-11-10
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2016
CLINICAL
LAB
PRODUCTS
MEDIA
KIT
Helping clinical lab
professionals improve
diagnostics and patient
care for 46 years
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Meet the Editor … Meet CLP
Steve Halasey became chief editor of Clinical Lab Products in November 2013,
bringing to the publication more than two decades of experience in health
technology journalism and policy communications, both in print and online. He
is well regarded in an international network of contacts that includes business
and policy thought leaders, academic and clinical researchers, members of the
technology development community, and healthcare professionals in a variety
of settings. Before joining CLP, he served as vice president for programs for a
leading medtech research and education foundation based in Washington, DC.
He was previously editor of several well-known trade and business publications
serving the medical device and diagnostics industry.
Now in its 46th year of publication, CLP is the preeminent product and
technology publication for the clinical laboratory community. But in the shifting
climate of today’s healthcare environments, representing advanced technologies
means doing more than just covering the launch of new products and feature
sets. Laboratory buyers also need to understand how new products and services
can be integrated with their current oerings, what policies and practices will
Content
Steve Halasey | Chief Editor
626.219.0199
shalasey@allied360.com
govern the use of those products, the value of new oerings for their current and
future business, and how the products can improve patient outcomes.
In 2016, watch for more of this coverage from CLP, as the publication expands its
multimedia reach to provide broader and deeper context about the issues and
perspectives that are important to clinical laboratory professionals. With strong
participation from sector thought leaders and greater audience engagement, CLP
looks to convey more product information in a more meaningful way. In both
print and online media, CLP’s compelling editorial package creates an outstanding
backdrop for suppliers, providing advertising and sponsored content opportunities
that can improve companies’ lead-nurturing capabilities.
Current members of CLP’s editorial advisory board represent a select group of subject
matter experts with decades of experience and outstanding professional networks:
Ronald A. Blum, PhD
Senior Vice President, Marketing and Strategic Business Development, Pathology Inc.
William DeSalvo, BS HTL(ASCP)
AP System Production Manager, Sonora Quest Laboratories
Exec. Board Chair, NSH Quality Management Committee
Owner/Consultant, Collaborative Advantage Consulting
Craig C. Foreback, PhD
Senior Lecturer Emeritus, University of Wisconsin School of Medicine and Public Health
Patricia A. Mullenix, BS, MT(ASCP) SH
Hematology/Satellite Labs Technical Manager, Memorial Health University Medical Center
Rochelle P. Stewart, MBA, CLS, MLS(ASCP) CM, QLC(ASCP), CLC/MT(AMT)
Founder, President, and CEO, RPL Laboratory Solutions Inc.
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Prime
Editorial
3rd Party
Lab Dir/Administrator/Mgr
Pathologist/Physician
Chief/Lab Technologist
HIS/LIS Director/Manager
Section Supervisor/Manager
Hospital
Purchasing Director/Manager
Audience
Clinical Lab Products enables innovative marketers to leverage print, online,
e-newsletter, and interactive opportunities that maximize marketing dollars
and create results-oriented programs. Clinical Lab Products delivers complete
coverage of critical technological advances, applied products intelligence, and
trends aecting the clinical laboratory community.
Audience By Distribution
Web Statistics
Audience
Purchasing Audience
Year Avg. Visits Avg. Uniques Avg. Page Views
2014 14,519/MO 10,761/MO 26,780/MO
E-News
Magazine
Unique Website Visitors
E-News Breakdown
Readers by Title/Job Responsibility
Web stats: Google Analytics February - April 2015
22,020
10,821
41,829
34%
19%
1%
22%
12%
6%
6%
22,020
20,978
21,287
General
Pathology
Chemistry
Microbiology
Hematology
Blood Bank
Histology/Cytology
Immunology
Infectious Disease
Toxicology
Molecular Biology
Coagulation
47%
17%
10%
1%
7%
1%
3% 0.5%
7%
0.5%
6%
0.2%
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ONLINE
Editorial Calendar
Ad Close Date: 11.20.15
Ad Materials Due: 11.24.15
Mail Date: 12.23.15
Ad Close Date: 12.22.15
Ad Materials Due: 12.28.15
Mail Date: 1.26.16
Ad Close Date: 1.26.16
Ad Materials Due: 1.28.16
Mail Date: 2.24.16
Ad Close Date: 2.19.16
Ad Materials Due: 2.23.16
Mail Date: 3.21.16
Ad Close Date: 3.24.16
Ad Materials Due: 3.28.16
Mail Date: 4.22.16
Ad Close Date: 4.18.16
Ad Materials Due: 4.20.16
Mail Date: 5.19.16
MARCH
JANUARY FEBRUARY APRIL JUNE
MAY
PRINT
Product Spotlight
Anatomic & Digital Pathology
Instruments & Tools
Tech Guide
Clinical Chemistry &
Integrated Analyzers
Features:
Technology Outlook
Infectious Diseases
Features: Trending
Quality: Risk Management
in Action
Features: Disease States
Cancer Diagnostics
Bonus Distribution
ASM (Boston, 16-20 June)
CLP Online
Advancing Cancer Diagnostics
Product Spotlight
Molecular Diagnostics
Tech Guide
Immunoassay Analyzers
Features:
Technology Outlook
Chemistry & Integrated
Analyzers
Features: Trending
Liquid Biopsies
Features: Disease States
Women’s Health
Bonus Distribution
ASCLS (Philadelphia,
31 July - 4 August)
Bonus Editorial
AACC Show Planner
CLP Online
AACC Blog
Product Spotlight
Emerging Technologies
2016 Showcase
Tech Guide
Standards, Calibrators,
Controls
Features:
Technology Outlook
Laboratory Automation
Features: Trending
Genotyping & Next-
Generation Sequencing
Features: Disease States
Emerging Infectious Diseases
Bonus Distribution
SLAS (San Diego,
23-27 January)
CLP Online
Regulation of LDTs
Product Spotlight
Equipment, Labware,
Consumables
Tech Guide
Laboratory Information
Systems
Middleware
Features:
Technology Outlook
Mass Spectrometry,
Flow Cytometry
Features: Trending
FDA-Regulated Test
Development
Features: Disease States
Toxicology & Drugs of
Abuse Tests & Strategies
CLP Online
IQCP
Product Spotlight
Chemistry & Integrated
Analyzers
Tech Guide
Urinalysis
Features:
Technology Outlook
Laboratory Information
Management Systems
Features: Trending
The Value of Diagnostics
Features: Disease States
Cardiovascular
Diagnostics & Testing
Bonus Distribution
CLMA (Orlando, 20-23 March)
CLP Online
Antibiotic-Resistant Bacteria
Product Spotlight
Immunoassay Analyzers
Tech Guide
Microbiology Systems
Features:
Technology Outlook
Urinalysis
Features: Trending
Informatics & Data Analytics
Features: Disease States
Diabetes Diagnostics
& Monitoring
CLP Online
Lab Week Webcasts
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Ad Close Date: 5.23.16
Ad Materials Due: 5.25.16
Mail Date: 6.24.16
Ad Close Date: 6.21.16
Ad Materials Due: 6.23.16
Mail Date: 7.21.16
Ad Close Date: 7.27.16
Ad Materials Due: 7.29.16
Mail Date: 8.25.16
Ad Close Date: 8.22.16
Ad Materials Due: 8.24.16
Mail Date: 9.22.16
Ad Close Date: 9.22.16
Ad Materials Due: 9.26.16
Mail Date: 10.21.16
Ad Close Date: 10.26.16
Ad Materials Due: 10.28.16
Mail Date: 11.28.16
JULY AUGUST SEPTEMBER OCTOBER
Lab Stories
NOVEMBER DECEMBER
Editorial Calendar
ONLINE PRINT
Product Spotlight
AACC Exhibitor Showcase
Tech Guide
Anatomic & Digital Pathology
Instruments & Tools
Features:
Technology Outlook
Immunoassay Kits
& Instruments
Features: Trending
Omics in the Clinical Lab
Features: Disease States
Sexually Transmitted
Infections
Bonus Distribution
AACC (Philadelphia,
31 July-4 August)
CLP Online
AACC Blog
Product Spotlight
Hematology, Blood Banking
& Biorepositories
Tech Guide
Point-of-Care Assays
& Analyzers
Features:
Technology Outlook
Anatomic & Digital Pathology
Features: Trending
Quality: IQCP Case Studies
Features: Disease States
Allergy, Asthma, &
Autoimmune Diseases
Bonus Distribution
NHS (Long Beach, 16-
21 September)
Next Gen Dx (Washington, DC)
Bonus Editorial
Corporate Proles
CLP Online
IQCP
Product Spotlight
New Products Showcase
Tech Guide
Molecular Diagnostic
Instruments
Features:
Technology Outlook
Point-of-Care Assays
& Instruments
Features: Trending
Precision Medicine
Features: Disease States
Sepsis, Healthcare-
Associated Infections
CLP Online
Infectious Diseases
Product Spotlight
Lab Automation
Tech Guide
Hematology Analyzers
Features:
Technology Outlook
Molecular Pathology
Features: Trending
Blood Banking &
Biorepositories
Features: Disease States
Antibiotic-Resistant Bacteria
Bonus Distribution
AACC Emerging Technologies
AMP (Charlotte, 10-
12 November)
Bonus Editorial
Lab Stories
CLP Online
Advancing Tools for Pathology
Product Spotlight
Software, Information
Technologies
Tech Guide
Lab & Patient Safety Products
Features:
Technology Outlook
Hematology
Features: Trending
Clinical Lab Trends for 2017
Features: Disease States
Flu & Respiratory Diseases
CLP Online
Molecular Pathology
2017 CLP Buyer’s Guide
Bonus Editorial
Corporate Proles
CLP Online
Clinical Lab Trends for 2017
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Take advantage of trackable results by advertising on clpmag.com! Be in
front of Clinical Lab Products online audience when they are actively online
consuming our content. Clinical Lab Products online audience is engaged!
10,761 average unique visitors per month
28,780 average page views per month
Coming into our site either through search engines or by clicking through on a
specic story they’ve seen in one of our e-mail newsletters, our online audience
is proven to be engaged with our content as you can see by the numbers.
You also benet from Run-of-Site advertising campaigns. Since site visitors
are coming in through literally hundreds and thousands of links in any given
month from search engines and specic articles, a Run-of-Site delivery of your
campaign ensures that your ads are running on as many pages as possible
for visibility, branding or driving trac to a specic area of your own site.
Inventory is limited so make sure to reserve your ad positions early!
Website Advertising Opportunities
Leaderboard
Medium
Rectangle
Medium
Rectangle
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E-Newsletter
Recipients of Clinical Lab Products Editorial and Product E-Newsletters are hungry
for timely industry and product information. With open rates that average 20%,
Your advertising message will be in front of the most elite group of lab directors
and technologists who want to stay on top of their game!
CLP Prime Weekly E-Newsletter
CLP Prime is a weekly e-newsletter for the clinical laboratory community, produced
by the editors of Clinical Lab Products magazine. CLP Prime helps lab professionals
to keep abreast of news and trends aecting clinical laboratories, including
regulatory and reimbursement issues, business and industry trends, company and
product news, and the latest research shaping the eld of laboratory medicine.
The Top Ten Monthly E-Newsletter
Site analytics give us the added capability to see the 10 most popular stories
of the last month and we publish these Top 10 stories in its own dedicated
e-newsletter. You benet from being associated with the most important
stories of the last month. And since we already have the stats, open rates can
go above 20% ensuring high visibility of your brand.
Leaderboard
Leaderboard
Leaderboard
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E-Newsletter
Leaderboard: 728 x 90, gif, jpg, 45kb
Specs
Program Features
Weekly E-Newsletter
• Leaderboard - Zone 1 .................................................................... $2,925 month
• Leaderboard - Zone 2 .................................................................... $2,625 month
• Leaderboard - Zone 3 .................................................................... $2,375 month
• Leaderboard - Zone 4 .................................................................... $2,150 month
• Leaderboard - Zone 5 .................................................................... $1,925 month
Top Ten
• Leaderboard - Zone 1 .................................................................... $3,000 month
• Leaderboard - Zone 2 .................................................................... $2,000 month
• Leaderboard - Zone 3 .................................................................... $1,000 month
Leaderboard - Zone 1
Leaderboard - Zone 2
Leaderboard - Zone 3
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E-Blast
E-blasts oer an excellent channel to reach your customers—our
readers—in an e-mail from CLP that contains your sole message and
content. Our e-mail list is opt-in, providing you with reach to clinical
laboratory professionals that are interested in learning more about
solutions for their lab. It’s 100% yours timed to meet your specic needs
for product launches or special oers that have limited time-frames
before the oer expires.
Multisponsor emails also available that allow you to deliver the same
messaging at a lower rate while sharing space with other sponsors.
Available dates are limited so please contact Drew Thornley
(West) at dthornley@allied360.com or Cheryl Hackos (East)
at chackos@allied360.com for open inventory.
Program Features
Third Party ..................................$300/CPM | $200 production charge
• Client-provided materials (fully coded HTML or static image)
• 3rd-party preference list
Multisponsor ................... $400 per listing | $100 production charge
• Client Logo and URL link
• Client-provided materials
• Sent to editorial preference list
• 300 to 500 words from editorial must be included
(highlighting pertinent information to e-blast)
Specs
Additional Materials Needed
• Click-through URLs
• E-mail append list for test and nal distribution
• Please identify who is responsible for nal approval
• .ZIP le with HTML, images, back-up test and distribution list and preferred
method of asset provision
Dimensions File Size Format
Image 800x600 200k max Static jpg or gif
HTML 800x600 200k max Incline CSS only
SPECIAL INSTRUCTIONS: Full URL for all links and image source les
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Digital Edition
The Digital Edition of Clinical Lab Products is the digital replica of our print
edition. It is hosted on our website and archived with promotional mailings
each month which drive readers to the digital edition. As the Digital Edition
sponsor you will gain high visibility and impact around reader-engagement
because you are the rst thing a reader sees. From the moment a reader
opens the Digital Edition, you are positioned as a leader in the industry and
ahead of your competition.
Full Page: See rates & specs page
Leaderboard: 728 x 90, gif or jpg, 45kb
Banner Ad: 940 x 60, gif or jpg, 45kb
Specs
Program Features
Primary Sponsorship ........................................... $2,500 issue/edition
• Single or multiple issue sponsorship or digital edition
• Left-hand page facing the digital edition front cover
• Leaderboard (728x90) on two separate e-blasts for each edition
• Trac driver promotional items on website and weekly e-newsletters
• Sponsorship recognition on digital edition promotion ad in print
Digital Ad Link .........................................................$150/$100 additional
• Live link on ad and in Ad Index
Banner Ad .................................................................................$350/per unit
• Rotating Banner Ad that will appear above the digital edition (max 3)
Enhanced Digital Ad
• Substitute the print ad with one designed with the digital format in mind
• Place unique buttons and calls for action that will drive interaction with your ad
• Your ad can be linked to any URL (max 4)
Enhanced Digital Ad Extras
• Basic Enhancement Link ............................................... $150 | $100/additional
• Digital Call for Action Ad (7.875x10.75 PDF) ................................................. $500
• Digital Call for Action Spread (15.75x10.75 PDF) .....................................$1,000
• Multimedia Add On (YouTube or Vimeo formats only):
- Audio .................................................................................. $175 | 2 minutes
- Video ................................................................................... $200 | 2 minutes
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Tablet Edition
Overview
Our tablet editions oer enhanced features such as slide shows, podcasts,
videos, and much more that make reading the latest issue truly interactive
and unique.
Specs
Program Features
DFT (Designed for Tablet) ..........................................$600 total
• Submitted digital focused unit
• Created ad can be viewed at 100% on tablet
• Includes digital call to actions that increase engagement
• Advanced URL link creation - up to 4 links with features
• Full ownership of screen
EFT (Enhanced for Tablet) ............................... Starts at $1,100
• Custom ad creation for the tablet
• Advanced interactive features including slideshows, videos, scrolling content
• Includes digital call to actions that increase engagement
• Advanced URL link creation - up to 4 links with features
• Multipage options - 3 advanced features and links per page*
• Full ownership of screen
*additional charges may apply
Full Page: See rates & specs page
Leaderboard: 728 x 90, gif or jpg, 45kb
Advertiser Logo: 125 x 125, gif or jpg, 45kb
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Feature Report
When you have the need to capture full lead information, a Feature Report
can meet this goal! In addition to lead generation a Feature Report is also
a thought-leadership opportunity that positions your brand around solving
an industry challenge or issue. Produced by Clinical Lab Products ensures
that the content won’t be perceived as an “advertisement” written by the
sponsor. Co-branded content written by our editors creates more credibility,
therefore is more successful in lead-generation and positioning the sponsor
as a thought leader in the industry.
We gate the content with a registration form on our site in The Resource
Center. Then we create a full marketing campaign to drive trac for
registrations that become leads for you. Full contact information for you to be
able to follow-up with and start the lead nurturing process.
Sponsorship benets from a Feature Report are numerous. Feature Reports are
exceptional programs for branding, promoting the sponsor as a subject matter
expert, generating leads, and provide great leave-behinds for your sales team
or for use at trade shows.
Page Count: 8 min.
Size: 8.5 (w) x 11 (h) - high res pdf or original art
Images: 6-8 - 4 (w) x 6 (h), 300 dpi or 2000 px (w)
Advertiser Logo: 300 dpi, eps, jpg
Specs
$17,000 total | promoted for 6 months
Program Features
Production time frame – 12 weeks from signed insertion date
• Promotional trac drivers across platforms
• Accessible on the website for 3 months
• Customized registration page
• Sponsorship recognition on report cover
• One full-page 4-color ad within the report
• Lead retrieval options include daily, weekly, or monthly reporting
Additional Materials Needed
• Logo with URL link
• Up to three custom registration questions (optional)
• Title suggestion – we will review with editorial and rene as needed to optimize for SEO
• Three to ve key bullet point themes that are relevant to the title
• Point of contact for interview (name, phone, and e-mail)
• Charts, gures, analyst reports, photos, etc to provide context (optional)
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Webcast
Webcasts are highly engaging platforms that allow attendees to interact with
the moderator and panel visually with educational slides as well as interact
directly through Q&A. This higher level of interactivity gives the sponsor
elevated benets of branding and direct contact with the attendees. Sponsors
also benet from the multiple marketing eorts we put in place with e-mail
and web promotions to drive registrations and attendees to the live event as
well as attendees to the archived event with all of the registration and attendee
contact information given to you as leads.
Webcasts can be multi-sponsored, single sponsored or custom. Regardless,
sponsors benet from months of lead-generation and branding to the archived
event to keep your lead nurturing eorts supported for an extended period of time.
Specs
60 minutes | $10,000 total | promoted 4 months
30 minutes | $6,000 total | promoted 4 months
Program Features
• Live or recorded, audio plus PowerPoint presentation
• Custom-developed webcast will be moderated by Chief Editor
• Customized registration page
• Marketing trac driving campaign
• Lead-retrieval options include daily, weekly, or monthly reporting
• Archived for 3 months
Advertiser Logo: 300 dpi, eps, jpg
Webcast programs require minimum of 3 months lead time for development,
marketing, and registration. Event date will not be set earlier than 90 days
from receiving the signed contract.
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Video Showcase
Telling your story with short videos is a highly engaging way to draw
an audience into your message. So you’ve created a video, now
what? You need to drive trac to it and we’ve got your audience!
For videos already in the public domain, we will keep the video with open
access on our site. For videos that are not available in the public domain,
we gate the video for registration making the video a lead-generation
platform for you.
In either case, we create multiple e-mail and web promotions to drive trac
to your video so you gain that added visibility from our audience.
Video: YouTube or Vimeo formats only
Short Description: 200 words max
Specs
$2,000 per video | posted for 1 year
$1,000 set up fee for editorial involvement
Program Features
Production time frame - 4 weeks from signed insertion date
• Video URL link or embedded YouTube link hosted in Resource Center
• Promotional trac drivers across platforms
*Artwork supplied from our sister company, The Hearing Review.
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Content development We facilitate the creation of a community where all content
is consumer-oriented and industry specic. This could include Clinical Lab Products
editorial content, Q&A, government and regulators content, your branded content,
blogs, industry experts, and interactive industry expert blogs.
Analytics Reports containing the micro site ranking with the other sections of the
website and daily site trac for the micro site.
Program Features
Production time frame - 4 weeks from signed insertion date
• Link from site homepage
• Interactive link/ad with the monthly digital edition
• Promotional trac drivers across platforms
Dedicated Communities
As marketers you are constantly challenged to drive more new customers
to your sites. How do you really take an aggressive step in growing your
audience on your site beyond running banner campaigns in multiple places?
Consolidate your eorts with a partnership with the leading media brand,
Clinical Lab Products.
Create a niche community dedicated exclusively to the category of your choice!
With this community-style platform, readers can log on to nd out information
on product news, new research, educational articles, and much more!
Focused eort A community takes your multiple banner campaigns across
multiple sites and focuses your eorts in one place. Eciency.
Content marketing As publishers, we’ve been in the content marketing
business for the clinical lab market for over 20 years. We leverage this expertise
for your audience engagement and your community! Expert content.
We leverage all of our platforms to drive trac and engagement Our content
is published in e-mail, social media and other dedicated marketing channels
that you don’t have time to maintain, we do it for you! You have more time to
do the rest of your job!
Linking back to your site increases your audience and reach By having literally
hundreds of ways of linking back to your site, we create a constant funnel of
trac to your corporate site. Your goal is accomplished!
Advertiser Logo: 150x140 with URL 300 dpi, eps, jpg
Leaderboard: 728 x 90, gif or jpg, 45kb
Specs
$5,000 month (min. 6 months) | $5,000 set up fee
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Buyer’s Guide
Our Buyer’s Guide summarizes and highlights the companies serving the
market. The guide is published every year and hosted throughout the year
on the web. This is a resource that purchasing decision-makers will refer to
throughout the year.
Program Features
• Company logo and display ad call out, plus one of the following:
• Featured Listing - Enhanced ..................................................... $450/per listing
- Short company prole
• Advertorial Prole - 1/4 Page ..................................................... $635/per listing
- Expanded company prole and one image
• Advertorial Prole - 1/2 Page ................................................. $1,140/per listing
- Expanded company prole and one image
• Advertorial Prole - Full Page .................................................$2,564/per listing
- Extended company prole and two images
Specs
Short Description: 50 words max
Expanded Description:
- 1/4 Page: 115 words max
- 1/2 Page: 225 words max
Extended Description: 525 words max
Advertiser Logo: 300 dpi, eps, jpg
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Your Content, Our Reach
We can host your content on our website in the Resource Library to help you
gain exposure and provide you with valuable lead data. By letting us host
your Whitepaper, Case Study, Product Catalogs, Webinars, Podcast and many
other types of les, you are added to a vast medical library that focuses on
your industry. We can leverage our multi-level platform to drive exposure to
you content and in return, delivery the quality leads to help your ROI.
Program Features
• Hosting of multiple documents or les over the life of the program
• Ongoing promotion of content and visitor data capture until the program
leads are met
• Specialized website sections dedicated to specic content types with lead
capture
• Lead data capture will provide you with name, company and contact point
(address, phone, e-mail)*
*min requirement of one valid contact point
• Lead data report delivered to advertiser weekly
• Specialized marketing campaign that leverages multiple products to
drive trac to your content and identify the highest value leads
• Prepayment of program prior to live date
Pay Per Lead
Specs
Advertiser Rate $25/per lead*
*100 lead purchase minimum
Text based documents: Preferred: max
size 8.5 (w) x 11 (h) – print quality pdf
Document Title: 100-150 characters
Document Overview: 200 words or less
Contact E-mail: e-mail for report delivery
Multimedia les: please contact us for specs
Don’t have a whitepaper, featured report or specs data charts?
Allied 360 can help you develop multiple types of documents for hosting
starting at $700/page (2 page min).
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Full Color Ad Size Live Area Trim Size Bleed Size 1x 3x 6x 12x 24x
Spread 19.75 x 12.75 20 x 13 20.25 x 13.25 $14,100 $13,850 $13,690 $13,260 $12,780
Full Page 9.75 x 12.75 10 x 13 10.25 x 13.25 $7,400 $7,275 $7,195 $6,980 $6,740
1⁄2 Page Horizontal 8.75 x 5.75 - - $4,375 $4,315 $4,250 $4,160 $4,035
1⁄3 Page Vertical 2.75 x 11.5 - - $3,465 $3,400 $3,375 $3,310 $3,225
1⁄4 Page Vertical 4.25 x 5.625 - - $2,940 $2,900 $2,870 $2,820 $2,755
Desktop/Tablet
Dimensions
Mobile
Dimensions Supported File Types Max. File Size Animation Gif.
Max. Length
Max. Number
of Frames Rates/mo
Leaderboard 728 x 90 320 x 50 jpg, gif 45 kb 30 sec 3 $1,500
Medium Rectangle 300 x 250 300 x 100 jpg, gif 45 kb 30 sec 3 $1,000-1,500
Bottom Banner 940 x 60 300 x 50 jpg, gif 45 kb 30 sec 3 $1,000
Interstitial 640 x 480 - jpg, gif 45 kb - - $3,000
DESIGN GUIDELINES: For high resolution devices, please provide double-sized ad units with your standard ad creatives. Ad unit content must be clearly distinguishable from normal web-
page content (i.e., ad unit must have clearly dened borders and not be confused with normal page content). Materials must be submitted 10 days prior to campaign start.
Rates & Specs
Print
Online
SPREAD
1/3 VERT.
1/4 PAGE
FULL PAGE
1/2 PAGE
HORIZONTAL
PREFERRED POSITIONS
Premium:
Premium Placement ............................... $700
Color Rates:
Spot Color ............................................ $500/1,000
SEND AD MATERIALS TO: SARAH WALL 913.955.2776, FAX 913.647.6108, SWALL@ALLIED360.COM
FILE UPLOAD LINK: anthemcloud.egnyte.com/ul/FbcUW3JXy9
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Contact
Corporate Headquarters
Clinical Lab Products
4303 W 119th St, Leawood, KS 66209
913.894.6923 913.894.6932
clpmag.com
Roger Buckley
VP Media/Marketing Services
rbuckley@allied360.com
972.216.5104
Drew Thornley
Publisher
dthornley@allied360.com
760.657.2003
Cheryl Hackos
Associate Publisher
chackos@allied360.com
603.878.6060
Business & Sales
Steve Halasey
Chief Editor
shalasey@allied360.com
626.219.0199
Elaine Sanchez Wilson
Associate Editor
ewilson@allied360.com
908.421.3860
Editorial
Eli Patterson
Creative Manager
epatterson@allied360.com
913.955.2728
Lisa Morgan
Art Director
lmorgan@allied360.com
913.955.2744
Sarah Wall
Advertising Coordinator
swall@allied360.com
913.955.2776
Production
