Allied Media Kit CLP 2016 V2
2016-02-15
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2016 CLINICAL LAB PRODUCTS media kit Helping clinical lab professionals improve diagnostics and patient care for 46 years Content Meet the Editor … Meet CLP govern the use of those products, the value of new offerings for their current and future business, and how the products can improve patient outcomes. Steve Halasey | Chief Editor 626.219.0199 shalasey@allied360.com In 2016, watch for more of this coverage from CLP, as the publication expands its multimedia reach to provide broader and deeper context about the issues and perspectives that are important to clinical laboratory professionals. With strong participation from sector thought leaders and greater audience engagement, CLP looks to convey more product information in a more meaningful way. In both print and online media, CLP’s compelling editorial package creates an outstanding Steve Halasey became chief editor of Clinical Lab Products in November 2013, backdrop for suppliers, providing advertising and sponsored content opportunities bringing to the publication more than two decades of experience in health that can improve companies’ lead-nurturing capabilities. technology journalism and policy communications, both in print and online. He is well regarded in an international network of contacts that includes business Current members of CLP’s editorial advisory board represent a select group of subject and policy thought leaders, academic and clinical researchers, members of the matter experts with decades of experience and outstanding professional networks: technology development community, and healthcare professionals in a variety of settings. Before joining CLP, he served as vice president for programs for a leading medtech research and education foundation based in Washington, DC. He was previously editor of several well-known trade and business publications serving the medical device and diagnostics industry. Now in its 46th year of publication, CLP is the preeminent product and technology publication for the clinical laboratory community. But in the shifting climate of today’s healthcare environments, representing advanced technologies means doing more than just covering the launch of new products and feature sets. Laboratory buyers also need to understand how new products and services can be integrated with their current offerings, what policies and practices will CLPMAG.COM Ronald A. Blum, PhD Senior Vice President, Marketing and Strategic Business Development, Pathology Inc. William DeSalvo, BS HTL(ASCP) AP System Production Manager, Sonora Quest Laboratories Exec. Board Chair, NSH Quality Management Committee Owner/Consultant, Collaborative Advantage Consulting Craig C. Foreback, PhD Senior Lecturer Emeritus, University of Wisconsin School of Medicine and Public Health Patricia A. Mullenix, BS, MT(ASCP) SH Hematology/Satellite Labs Technical Manager, Memorial Health University Medical Center Rochelle P. Stewart, MBA, CLS, MLS(ASCP) CM, QLC(ASCP), CLC/MT(AMT) Founder, President, and CEO, RPL Laboratory Solutions Inc. P 2 Audience Audience Readers by Title/Job Responsibility 6% Clinical Lab Products enables innovative marketers to leverage print, online, 6% Lab Dir/Administrator/Mgr Pathologist/Physician Chief/Lab Technologist HIS/LIS Director/Manager Section Supervisor/Manager Hospital Purchasing Director/Manager e-newsletter, and interactive opportunities that maximize marketing dollars coverage of critical technological advances, applied products intelligence, and 34% 12% and create results-oriented programs. Clinical Lab Products delivers complete 1% trends affecting the clinical laboratory community. 19% Audience By Distribution 22% E-News Magazine Unique Website Visitors 22,020 41,829 Purchasing Audience General Pathology Chemistry Microbiology Hematology Blood Bank Histology/Cytology Immunology Infectious Disease Toxicology Molecular Biology Coagulation 10,821 17% 10% 7% 7% 6% 3% 1% 1% 0.5% 0.5% 0.2% E-News Breakdown Web Statistics 22,020 Year Avg. Visits Avg. Uniques Avg. Page Views 2014 14,519/MO 10,821/MO 26,780/MO 20,978 21,287 CLPMAG.COM 47% Prime Editorial 3rd Party Web stats: Google Analytics February - April 2015 P 3 Reach | Readership | Results Reach Readership Clinical Lab Products reaches the largest audience of clinical lab professionals Your customers and prospects read CLP monthly to learn how products and available with 62,972 deduped magazine print and digital subscribers, 22,020 technologies increase diagnostic lab efficiencies and improve healthcare! weekly email newsletter subscribers, and over 17,000 average webpage visitors to clpmag.com each month. In our 2015 reader survey, our readership told us CLP delivered information that was most important to them. CLP delivers the information clinical lab professionals need: Current information on laboratory products and technologies 77% 48% Every issue of CLP is well-received by your customers as it provides clinical lab decision makers with timely, compelling content that enables them to improve health care. Issues of CLP are read cover to cover--starting with feature stories on technologies, diseases, and issues impacting the clinical laboratory, through product sections, ending with “Inside Track”. Advertising in CLP guarantees your ad will be seen and responded to! Feature Stories Readers find the importance of lab and tech products: Very Important Critically Importatnt CLPMAG.COM 99 98 92 92 % Legislative and regulatory updates for clinical labs Product Information Tech Guides Inside Track (Q&A) 55% 43% % % % CLP’s Reach and Readership delivers RESULTS! P 4 Reach | Readership | Results Results CLP Readers Take Action CLP’s Reach and Readership Delivers Results! 96% of CLP’s readers take some kind of action after viewing an advertisement including: Decision makers are looking for solutions to increase efficiencies and improve patient care: The best possible time to reach them with your advertising message. Your Customers are looking in CLP for: 87 39 % % 50 34 % New Products and Technologies Opinions of Laboratory Leaders % CLP’s readers are involved in purchasing decisions for their lab! 90 % Identify Suppliers View Advertisements CLPMAG.COM Position yourself in front of the active decisionmakers that read Clinical Lab Products. P 5 PRINT Editorial Calendar JANUARY FEBRUARY MARCH APRIL MAY JUNE Product Spotlight Emerging Technologies 2016 Showcase Product Spotlight Equipment, Labware, Consumables Product Spotlight Chemistry & Integrated Analyzers Product Spotlight Immunoassay Analyzers Product Spotlight Anatomic & Digital Pathology Instruments & Tools Product Spotlight Molecular Diagnostics Tech Guide Standards, Calibrators, Controls Tech Guide Laboratory Information Systems Middleware Tech Guide Urinalysis Tech Guide Microbiology Systems Tech Guide Clinical Chemistry & Integrated Analyzers Tech Guide Immunoassay Analyzers Features: Technology Outlook Laboratory Automation Features: Technology Outlook Mass Spectrometry, Flow Cytometry Features: Technology Outlook Laboratory Information Management Systems Features: Technology Outlook Urinalysis Features: Technology Outlook Infectious Diseases Features: Technology Outlook Chemistry & Integrated Analyzers Features: Trending Genotyping & NextGeneration Sequencing Features: Trending FDA-Regulated Test Development Features: Trending The Value of Diagnostics Features: Trending Informatics & Data Analytics Features: Trending Quality: Risk Management in Action Features: Trending Liquid Biopsies Features: Disease States Emerging Infectious Diseases Features: Disease States Toxicology & Drugs of Abuse Tests & Strategies Features: Disease States Cardiovascular Diagnostics & Testing Features: Disease States Diabetes Diagnostics & Monitoring Features: Disease States Cancer Diagnostics Features: Disease States Women’s Health Bonus Distribution ASM (Boston, 16-20 June) Bonus Distribution ASCLS (Philadelphia, 31 July - 4 August) Bonus Distribution SLAS (San Diego, 23-27 January) Bonus Distribution CLMA (Orlando, 20-23 March) ONLINE Bonus Editorial AACC Show Planner CLPMAG.COM CLP Online Regulation of LDTs CLP Online IQCP CLP Online Antibiotic-Resistant Bacteria CLP Online Lab Week Webcasts CLP Online Advancing Cancer Diagnostics CLP Online AACC Blog Ad Close Date: 11.20.15 Ad Materials Due: 11.24.15 Mail Date: 12.23.15 Ad Close Date: 12.22.15 Ad Materials Due: 12.28.15 Mail Date: 1.26.16 Ad Close Date: 1.26.16 Ad Materials Due: 1.28.16 Mail Date: 2.24.16 Ad Close Date: 2.19.16 Ad Materials Due: 2.23.16 Mail Date: 3.21.16 Ad Close Date: 3.24.16 Ad Materials Due: 3.28.16 Mail Date: 4.22.16 Ad Close Date: 4.18.16 Ad Materials Due: 4.20.16 Mail Date: 5.19.16 P 6 ONLINE PRINT Editorial Calendar CLPMAG.COM JULY AUGUST SEPTEMBER OCTOBER Product Spotlight AACC Exhibitor Showcase Product Spotlight Hematology, Blood Banking & Biorepositories Product Spotlight New Products Showcase Lab Stories Product Spotlight Lab Automation Tech Guide Anatomic & Digital Pathology Instruments & Tools Tech Guide Point-of-Care Assays & Analyzers Tech Guide Molecular Diagnostic Instruments Tech Guide Hematology Analyzers Tech Guide Lab & Patient Safety Products Features: Technology Outlook Immunoassay Kits & Instruments Features: Technology Outlook Anatomic & Digital Pathology Features: Technology Outlook Point-of-Care Assays & Instruments Features: Technology Outlook Molecular Pathology Features: Technology Outlook Hematology Features: Trending Omics in the Clinical Lab Features: Trending Quality: IQCP Case Studies Features: Trending Precision Medicine Features: Trending Blood Banking & Biorepositories Features: Trending Clinical Lab Trends for 2017 Features: Disease States Sexually Transmitted Infections Features: Disease States Allergy, Asthma, & Autoimmune Diseases Features: Disease States Sepsis, HealthcareAssociated Infections Features: Disease States Antibiotic-Resistant Bacteria Features: Disease States Flu & Respiratory Diseases Bonus Distribution AACC (Philadelphia, 31 July-4 August) Bonus Distribution NHS (Long Beach, 1621 September) Next Gen Dx (Washington, DC) Bonus Distribution AACC Emerging Technologies AMP (Charlotte, 1012 November) Bonus Editorial Corporate Profiles Bonus Editorial Lab Stories NOVEMBER DECEMBER Product Spotlight Software, Information Technologies 2017 CLP Buyer’s Guide Bonus Editorial Corporate Profiles CLP Online AACC Blog CLP Online IQCP CLP Online Infectious Diseases CLP Online Advancing Tools for Pathology CLP Online Molecular Pathology CLP Online Clinical Lab Trends for 2017 Ad Close Date: 5.23.16 Ad Materials Due: 5.25.16 Mail Date: 6.24.16 Ad Close Date: 6.21.16 Ad Materials Due: 6.23.16 Mail Date: 7.21.16 Ad Close Date: 7.27.16 Ad Materials Due: 7.29.16 Mail Date: 8.25.16 Ad Close Date: 8.22.16 Ad Materials Due: 8.24.16 Mail Date: 9.22.16 Ad Close Date: 9.22.16 Ad Materials Due: 9.26.16 Mail Date: 10.21.16 Ad Close Date: 10.26.16 Ad Materials Due: 10.28.16 Mail Date: 11.28.16 P 7 Website Advertising Opportunities Take advantage of trackable results by advertising on clpmag.com! Be in front of Clinical Lab Products online audience when they are actively online consuming our content. Clinical Lab Products online audience is engaged! Leaderboard 10,761 average unique visitors per month 28,780 average page views per month Medium Rectangle Coming into our site either through search engines or by clicking through on a specific story they’ve seen in one of our e-mail newsletters, our online audience is proven to be engaged with our content as you can see by the numbers. You also benefit from Run-of-Site advertising campaigns. Since site visitors are coming in through literally hundreds and thousands of links in any given month from search engines and specific articles, a Run-of-Site delivery of your campaign ensures that your ads are running on as many pages as possible for visibility, branding or driving traffic to a specific area of your own site. Inventory is limited so make sure to reserve your ad positions early! CLPMAG.COM Medium Rectangle P 8 E-Newsletter Recipients of Clinical Lab Products Editorial and Product E-Newsletters are hungry for timely industry and product information. With open rates that average 20%, Your advertising message will be in front of the most elite group of lab directors Leaderboard and technologists who want to stay on top of their game! CLP Prime Weekly E-Newsletter CLP Prime is a weekly e-newsletter for the clinical laboratory community, produced by the editors of Clinical Lab Products magazine. CLP Prime helps lab professionals to keep abreast of news and trends affecting clinical laboratories, including regulatory and reimbursement issues, business and industry trends, company and product news, and the latest research shaping the field of laboratory medicine. The Top Ten Monthly E-Newsletter Leaderboard Leaderboard Site analytics give us the added capability to see the 10 most popular stories of the last month and we publish these Top 10 stories in its own dedicated e-newsletter. You benefit from being associated with the most important stories of the last month. And since we already have the stats, open rates can go above 20% ensuring high visibility of your brand. CLPMAG.COM P 9 E-Newsletter Program Features Leaderboard - Zone 1 Weekly E-Newsletter • Leaderboard - Zone 1..................................................................... $2,925 month • Leaderboard - Zone 2..................................................................... $2,625 month • Leaderboard - Zone 3..................................................................... $2,375 month • Leaderboard - Zone 4..................................................................... $2,150 month • Leaderboard - Zone 5..................................................................... $1,925 month Top Ten Leaderboard - Zone 2 • Leaderboard - Zone 1..................................................................... $3,000 month • Leaderboard - Zone 2..................................................................... $2,000 month • Leaderboard - Zone 3..................................................................... $1,000 month Specs Leaderboard: 728 x 90, gif, jpg, 45kb Leaderboard - Zone 3 CLPMAG.COM P 10 E-Blast E-blasts offer an excellent channel to reach your customers—our readers—in an e-mail from CLP that contains your sole message and Specs content. Our e-mail list is opt-in, providing you with reach to clinical laboratory professionals that are interested in learning more about solutions for their lab. It’s 100% yours timed to meet your specific needs for product launches or special offers that have limited time-frames before the offer expires. Multisponsor emails also available that allow you to deliver the same messaging at a lower rate while sharing space with other sponsors. Available dates are limited so please contact Drew Thornley (West) at dthornley@allied360.com or Cheryl Hackos (East) at chackos@allied360.com for open inventory. Program Features Third Party...................................$300/CPM | $200 production charge • Client-provided materials (fully coded HTML or static image) • 3rd-party preference list Multisponsor.................... $400 per listing | $100 production charge Dimensions File Size Format Image 800x600 200k max Static jpg or gif HTML 800x600 200k max Incline CSS only SPECIAL INSTRUCTIONS: Full URL for all links and image source files Additional Materials Needed • Click-through URLs • E-mail append list for test and final distribution • Please identify who is responsible for final approval • .ZIP file with HTML, images, back-up test and distribution list and preferred method of asset provision • Client Logo and URL link • Client-provided materials • Sent to editorial preference list • 300 to 500 words from editorial must be included (highlighting pertinent information to e-blast) CLPMAG.COM P 11 Digital Edition The Digital Edition of Clinical Lab Products is the digital replica of our print edition. It is hosted on our website and archived with promotional mailings each month which drive readers to the digital edition. As the Digital Edition sponsor you will gain high visibility and impact around reader-engagement because you are the first thing a reader sees. From the moment a reader opens the Digital Edition, you are positioned as a leader in the industry and ahead of your competition. Program Features Primary Sponsorship............................................$2,500 issue/edition • Single or multiple issue sponsorship or digital edition • Left-hand page facing the digital edition front cover • Leaderboard (728x90) on two separate e-blasts for each edition • Traffic driver promotional items on website and weekly e-newsletters • Sponsorship recognition on digital edition promotion ad in print Specs Digital Ad Link.......................................................... $150/$100 additional • Live link on ad and in Ad Index Full Page: See rates & specs page Leaderboard: 728 x 90, gif or jpg, 45kb Banner Ad: 940 x 60, gif or jpg, 45kb Banner Ad..................................................................................$350/per unit • Rotating Banner Ad that will appear above the digital edition (max 3) Enhanced Digital Ad • Substitute the print ad with one designed with the digital format in mind • Place unique buttons and calls for action that will drive interaction with your ad • Your ad can be linked to any URL (max 4) Enhanced Digital Ad Extras • Basic Enhancement Link................................................ $150 | $100/additional • Digital Call for Action Ad (7.875x10.75 PDF).................................................. $500 • Digital Call for Action Spread (15.75x10.75 PDF)......................................$1,000 • Multimedia Add On (YouTube or Vimeo formats only): - Audio................................................................................... $175 | 2 minutes - Video.................................................................................... $200 | 2 minutes CLPMAG.COM P 12 Tablet Edition Overview Program Features Our tablet editions offer enhanced features such as slide shows, podcasts, DFT (Designed for Tablet)...........................................$600 total videos, and much more that make reading the latest issue truly interactive • Submitted digital focused unit • Created ad can be viewed at 100% on tablet and unique. • Includes digital call to actions that increase engagement • Advanced URL link creation - up to 4 links with features Specs • Full ownership of screen EFT (Enhanced for Tablet)................................ Starts at $1,100 • Custom ad creation for the tablet • Advanced interactive features including slideshows, videos, scrolling content Full Page: See rates & specs page Leaderboard: 728 x 90, gif or jpg, 45kb Advertiser Logo: 125 x 125, gif or jpg, 45kb • Includes digital call to actions that increase engagement • Advanced URL link creation - up to 4 links with features • Multipage options - 3 advanced features and links per page* • Full ownership of screen *additional charges may apply CLPMAG.COM P 13 Feature Report $17,000 total | promoted for 6 months When you have the need to capture full lead information, a Feature Report can meet this goal! In addition to lead generation a Feature Report is also a thought-leadership opportunity that positions your brand around solving an industry challenge or issue. Produced by Clinical Lab Products ensures that the content won’t be perceived as an “advertisement” written by the sponsor. Co-branded content written by our editors creates more credibility, therefore is more successful in lead-generation and positioning the sponsor as a thought leader in the industry. We gate the content with a registration form on our site in The Resource Center. Then we create a full marketing campaign to drive traffic for Program Features Production time frame – 12 weeks from signed insertion date • Promotional traffic drivers across platforms • Accessible on the website for 3 months • Customized registration page • Sponsorship recognition on report cover • One full-page 4-color ad within the report • Lead retrieval options include daily, weekly, or monthly reporting Specs registrations that become leads for you. Full contact information for you to be able to follow-up with and start the lead nurturing process. Page Count: 8 min. Sponsorship benefits from a Feature Report are numerous. Feature Reports are Size: 8.5 (w) x 11 (h) - high res pdf or original art exceptional programs for branding, promoting the sponsor as a subject matter Images: 6-8 - 4 (w) x 6 (h), 300 dpi or 2000 px (w) expert, generating leads, and provide great leave-behinds for your sales team Advertiser Logo: 300 dpi, eps, jpg or for use at trade shows. Additional Materials Needed • Logo with URL link • Up to three custom registration questions (optional) • Title suggestion – we will review with editorial and refine as needed to optimize for SEO • Three to five key bullet point themes that are relevant to the title • Point of contact for interview (name, phone, and e-mail) • Charts, figures, analyst reports, photos, etc to provide context (optional) CLPMAG.COM P 14 Webcast 60 minutes | $10,000 total | promoted 4 months 30 minutes | $6,000 total | promoted 4 months the moderator and panel visually with educational slides as well as interact Program Features directly through Q&A. This higher level of interactivity gives the sponsor • Live or recorded, audio plus PowerPoint presentation Webcasts are highly engaging platforms that allow attendees to interact with elevated benefits of branding and direct contact with the attendees. Sponsors • Custom-developed webcast will be moderated by Chief Editor also benefit from the multiple marketing efforts we put in place with e-mail • Customized registration page and web promotions to drive registrations and attendees to the live event as • Marketing traffic driving campaign well as attendees to the archived event with all of the registration and attendee • Lead-retrieval options include daily, weekly, or monthly reporting contact information given to you as leads. • Archived for 3 months Webcasts can be multi-sponsored, single sponsored or custom. Regardless, Specs sponsors benefit from months of lead-generation and branding to the archived event to keep your lead nurturing efforts supported for an extended period of time. Advertiser Logo: 300 dpi, eps, jpg Webcast programs require minimum of 3 months lead time for development, marketing, and registration. Event date will not be set earlier than 90 days from receiving the signed contract. CLPMAG.COM P 15 Video Showcase $2,000 per video | posted for 1 year $1,000 set up fee for editorial involvement Telling your story with short videos is a highly engaging way to draw an audience into your message. So you’ve created a video, now what? You need to drive traffic to it and we’ve got your audience! For videos already in the public domain, we will keep the video with open Program Features Production time frame - 4 weeks from signed insertion date • Video URL link or embedded YouTube link hosted in Resource Center • Promotional traffic drivers across platforms access on our site. For videos that are not available in the public domain, we gate the video for registration making the video a lead-generation platform for you. In either case, we create multiple e-mail and web promotions to drive traffic to your video so you gain that added visibility from our audience. Specs Video: YouTube or Vimeo formats only Short Description: 200 words max *Artwork supplied from our sister company, The Hearing Review. CLPMAG.COM P 16 Dedicated Communities $5,000 month (min. 6 months) | $5,000 set up fee As marketers you are constantly challenged to drive more new customers Content development We facilitate the creation of a community where all content to your sites. How do you really take an aggressive step in growing your is consumer-oriented and industry specific. This could include Clinical Lab Products audience on your site beyond running banner campaigns in multiple places? editorial content, Q&A, government and regulators content, your branded content, Consolidate your efforts with a partnership with the leading media brand, blogs, industry experts, and interactive industry expert blogs. Clinical Lab Products. Analytics Reports containing the micro site ranking with the other sections of the Create a niche community dedicated exclusively to the category of your choice! With this community-style platform, readers can log on to find out information on product news, new research, educational articles, and much more! Focused effort A community takes your multiple banner campaigns across multiple sites and focuses your efforts in one place. Efficiency. Content marketing As publishers, we’ve been in the content marketing business for the clinical lab market for over 20 years. We leverage this expertise for your audience engagement and your community! Expert content. website and daily site traffic for the micro site. Program Features Production time frame - 4 weeks from signed insertion date • Link from site homepage • Interactive link/ad with the monthly digital edition • Promotional traffic drivers across platforms Specs We leverage all of our platforms to drive traffic and engagement Our content is published in e-mail, social media and other dedicated marketing channels that you don’t have time to maintain, we do it for you! You have more time to do the rest of your job! Advertiser Logo: 150x140 with URL 300 dpi, eps, jpg Leaderboard: 728 x 90, gif or jpg, 45kb Linking back to your site increases your audience and reach By having literally hundreds of ways of linking back to your site, we create a constant funnel of traffic to your corporate site. Your goal is accomplished! CLPMAG.COM P 17 Buyer’s Guide Our Buyer’s Guide summarizes and highlights the companies serving the market. The guide is published every year and hosted throughout the year on the web. This is a resource that purchasing decision-makers will refer to throughout the year. Program Features • Company logo and display ad call out, plus one of the following: • Featured Listing - Enhanced...................................................... $450/per listing - Short company profile • Advertorial Profile - 1/4 Page...................................................... $635/per listing - Expanded company profile and one image • Advertorial Profile - 1/2 Page.................................................. $1,140/per listing - Expanded company profile and one image • Advertorial Profile - Full Page..................................................$2,564/per listing - Extended company profile and two images Specs Short Description: 50 words max Expanded Description: - 1/4 Page: 115 words max - 1/2 Page: 225 words max Extended Description: 525 words max Advertiser Logo: 300 dpi, eps, jpg CLPMAG.COM P 18 Pay Per Lead Advertiser Rate $25/per lead* *100 lead purchase minimum Your Content, Our Reach We can host your content on our website in the Resource Library to help you gain exposure and provide you with valuable lead data. By letting us host your Whitepaper, Case Study, Product Catalogs, Webinars, Podcast and many Don’t have a whitepaper, featured report or specs data charts? other types of files, you are added to a vast medical library that focuses on Allied 360 can help you develop multiple types of documents for hosting your industry. We can leverage our multi-level platform to drive exposure to starting at $700/page (2 page min). you content and in return, delivery the quality leads to help your ROI. Program Features • Hosting of multiple documents or files over the life of the program • Ongoing promotion of content and visitor data capture until the program Specs leads are met • Specialized website sections dedicated to specific content types with lead capture • Lead data capture will provide you with name, company and contact point Text based documents: Preferred: max size 8.5 (w) x 11 (h) – print quality pdf (address, phone, e-mail)* Document Title: 100-150 characters *min requirement of one valid contact point Document Overview: 200 words or less • Lead data report delivered to advertiser weekly Contact E-mail: e-mail for report delivery • Specialized marketing campaign that leverages multiple products to drive traffic to your content and identify the highest value leads Multimedia files: please contact us for specs • Prepayment of program prior to live date CLPMAG.COM P 19 Rates & Specs Print SPREAD 1/3 VERT. Preferred Positions FULL PAGE 1/2 PAGE HORIZONTAL Full Color Ad Size Spread Full Page 1/4 PAGE Premium: Premium Placement................................ $700 Color Rates: Spot Color............................................. $500/1,000 Live Area Trim Size Bleed Size 1x 3x 6x 12x 24x 19.75 x 12.75 20 x 13 20.25 x 13.25 $14,100 $13,850 $13,690 $13,260 $12,780 9.75 x 12.75 10 x 13 10.25 x 13.25 $7,400 $7,275 $7,195 $6,980 $6,740 1⁄2 Page Horizontal 8.75 x 5.75 - - $4,375 $4,315 $4,250 $4,160 $4,035 1⁄3 Page Vertical 2.75 x 11.5 - - $3,465 $3,400 $3,375 $3,310 $3,225 1⁄4 Page Vertical 4.25 x 5.625 - - $2,940 $2,900 $2,870 $2,820 $2,755 Online Desktop/Tablet Dimensions Mobile Dimensions Supported File Types Max. File Size Animation Gif. Max. Length Max. Number of Frames Leaderboard 728 x 90 320 x 50 jpg, gif 45 kb 30 sec 3 $1,500 Medium Rectangle 300 x 250 300 x 100 jpg, gif 45 kb 30 sec 3 $1,000-1,500 Bottom Banner 940 x 60 300 x 50 jpg, gif 45 kb 30 sec 3 $1,000 Interstitial 640 x 480 - jpg, gif 45 kb - - $3,000 Rates/mo Design Guidelines: For high resolution devices, please provide double-sized ad units with your standard ad creatives. Ad unit content must be clearly distinguishable from normal webpage content (i.e., ad unit must have clearly defined borders and not be confused with normal page content). Materials must be submitted 10 days prior to campaign start. SEND AD MATERIALS TO: sarah wall 913.955.2776, Fax 913.647.6108, swall@allied360.com FILE UPLOAD LINK: anthemcloud.egnyte.com/ul/FbcUW3JXy9 CLPMAG.COM P 20 Contact Business & Sales Drew Thornley Cheryl Hackos Publisher Associate Publisher dthornley@allied360.com chackos@allied360.com 760.657.2003 603.878.6060 Editorial Steve Halasey Elaine Sanchez Wilson Chief Editor Associate Editor shalasey@allied360.com ewilson@allied360.com 626.219.0199 908.421.3860 Corporate Headquarters Clinical Lab Products 4303 W 119th St, Leawood, KS 66209 913.894.6923 f. 913.894.6932 clpmag.com Production Eli Patterson Lisa Morgan Sarah Wall Creative Manager Art Director Advertising Coordinator epatterson@allied360.com lmorgan@allied360.com swall@allied360.com 913.955.2728 913.955.2744 913.955.2776 CLPMAG.COM P 21
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