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INDUSTRY NEWS • PRODUCTS • OFFERS
December 2018
45% OFF PROREP BASKING SPOT LAMPS
NEWS
Peregrine
REPTILE
2
Chris Jones,
Sales & Marketing Director
With the fi rst Animal Activities Licensing
inspections taking place over the last
couple of months there’s plenty of
speculation and furore occurring on social
media, with many people worrying about
how they can ensure their stores are
compliant. While it is true that sections of
the new legislative guidelines might cause
headaches, in reality, most stores will be
able to become compliant with a little
adjustment to their current set up.
With that in mind, this issue features an
AAL checklist, outlining the legislation’s
requirements for store owners and
managers. We’ve also included a guide
to checking UV lamps written by Frances
Baines, the UK’s leading reptile UVB
specialist. Checking UVB lamps is a
requirement for the new legislation, so
all stores will need to know how to use a
Solarmeter effectively.
We’ve also caught up with US herp legend
Bill Love and we have all the usual industry
news, offers and promotions.
See you all again next year!
P12
P22
P4
P15
P28
Bill Love
A REPTILE
ODYSSEY
P2 Reptile Industry News
P3 REPTA news
P4 Bill Love – a reptile odyssey
P12 Visual appeal – merchandising
P15 AAL checklist – how to comply
P23 Solarmeters – a step-by-step guide
P28 Livestock Department
2
Reptile Industry News
The latest news from the world of reptile keeping
Zoo Med University
Zoo Med have launched a free online training resource for herp retailers
and wholesalers. The course aims to provide a good foundation of
husbandry knowledge to enable staff to properly advise customers about
the best products for their pets.
The content of the course is aimed at those entering the trade, so it isn’t
likely to provide much new information for established specialists, but it’s
certainly a great resource for owners and managers who need to train
new members of staff. The course requires several hours of commitment,
covering topics such as housing, lighting, heating, humidity, substrates and
nutrition. Our fi rst impression of the course content is encouraging. It’s well
organised and covers all of the important bases, providing an off-the-shelf
solution for stores that need to train new staff. There’s even a certifi cate for
successful completion.
The course is free and participants simply register online.
For more information visit: https://training.zoomed.eu
Tell Hicks
Following the awful news about Tell Hicks’ accident last month, the
latest information we have from his close friends is encouraging. Alan
Wilkie is President of the IHS and a good friend of Tell’s. We spoke to
Alan to get an update on Tell’s condition.
“Following the accident Tell wasn’t able to move very much at all. But since
then he has made some promising signs of recovery, although these were
only slight. Within the fi rst few days after the accident he was able to move
his shoulders and lift his arms and had some sensation in his hands and
his legs. From there a decision was made that Tell should have surgery to
attempt to repair the damage caused by the accident, although this was
not without its risks.
After a few delays and cancellations, the surgery fi nal took place on
Wednesday (14th Nov). The surgeon considers the operation to be a success
and he’s pleased with how it went. Tell isn’t on a respirator, he still has his
speech and is able to rest in a sitting position for the fi rst time since his
accident. He’s lost none of the movement he had regained – all of which
is extremely encouraging. He’s out of the woods and the worry about the
potential risks of undergoing the operation are, it seems, behind him.
The prognosis for the future is unclear and doctors can’t offer any
guarantees. However, Tell is surprisingly upbeat – joking with nurses and
visitors and is adamant that he will be back to painting as soon as possible.”
Our best wishes go out to Tell and his family. We’ll keep you posted with
more news when we have it. In the meantime a Go Fund Me page has
been set up to help towards Tell’s care. You can donate here:
www.gofundme.com/fundraiser-in-support-of-tell-hicks
Snakes need to stretch out?
A recent edition of the VetRecord journal has highlighted one of the
most contentious issues surrounding the new Animal Activities Licensing
legislation – namely the minimum sizes prescribed for reptile enclosures.
The legislative guidelines require snake enclosures to be at least two thirds
the body length of the captive animal, a stipulation that has caused great
debate among hobbyists and herpetologists alike.
Martin Whitehead is an associate of the animal rights group Animal
Protection Agency, an organisation with the stated aim of ending the
keeping of reptiles as pets in the UK. Mr Whitehead wrote to the journal
questioning the ethics of the minimum enclosure sizes, stating that there
is no evidence that snakes do well in enclosures of this size. Mr Whitehead
said “I take it as self-evident that the welfare needs of any vertebrate
species include suffi cient space for them to at least be able to stretch out
fully – as for battery chickens.”
The legislation’s guideline
enclosure sizes were infl uenced
by a group of specialist and
special interest veterinarians,
including Tariq Abou Zahar,
a specialist reptile vet and
hobbyist with many years
of experience keeping and
breeding reptiles and a
post-graduate qualifi cation
in zoological medicine.
Tariq responded citing nine
literature references which “do not support the assertion that an enclosure
at least the length of the snake is an essential requirement for meeting an
animal’s welfare needs.” while also explaining how larger enclosures can be
detrimental to welfare in some instances.
Chris Newman from the Reptile and Exotic Pet Trade Association said “It is
interesting that vets are often accredited as an almost irrefutable source
of authority when it comes to animal husbandry, whereas most vets do not
have the required experience or expertise to demonstrate such. Vets are
trained and experienced in the fi eld of animal medicine and treatment and
few have the requisite herpetological or husbandry expertise or experience.
Tariq Abou Zahar is one of the few individuals who have both the veterinary
knowledge and practical husbandry experience to provide a balanced,
informed and accurate appraisal of a reptile’s welfare needs, and so his
council is extremely valuable in cases such as this.”
It should be noted that Martin Whitehead does not hold a qualifi cation in
exotic veterinary medicine.
Tariq Abou Zahar
The latest news from the
Reptiles and Exotic Pet Trade Association –
protecting and supporting the responsible pet trade.
REPTA
Reptile and Exotic Pet Trade Association
3
Chris Newman steps down
as FBH Chairman
After almost twenty years at the helm of the FBH,
REPTA chairman Chris Newman has stepped
down from his position with the Federation of
British Herpetologists. This was an unfunded
position which Chris has executed in tandem
with his role at REPTA, helping to represent
hobbyist keepers in the UK and EU Parliaments
and other stakeholder organisations. Chris issued
the following statement:
“It has been both a privilege and a pleasure to
be at the helm, but it has not been without its
challenges. Now is the time for the next person
to pick up that baton.
The FBH has done a great deal. It remains
the only animal keeping sector to have its
own Good Practice Guidelines endorsed by
government and the value of that should not
be underestimated.
Now, more than ever, is time for unity. There are
many challenges ahead and not least of these
being the AAL. The shows may be safe, but are
breeders? Then there’s the slippery slope of the
Invasive Species Regulations and the increasing
list of species being banned from keeping.
Plus the ever present push to implement the
insidious concept of a Positive List – a list of
species that may be kept with everything else
being banned. I urge all hobbyist keepers to
support the FBH. The old adage is true – united
we stand, divided we fall.”
REPTA 2019
Meanwhile Chris’ work with REPTA continues,
the main focus points being the new AAL
legislation and the completion and handover of
the National Centre for Reptile Welfare.
AAL
The guidelines underpinning the AAL require
signifi cant amendments in order for them
to fulfi l their aim of increasing welfare and
reducing unnecessary administrative burdens
for legitimate trade. The next stages of the
process to amend the guidelines relies upon
REPTA being able to highlight where the
guidelines are failing. If your store experiences
any issues relating to the new legislation,
REPTA would like to hear about it. REPTA
can only push for changes to the guideline
document if they have feedback and real life
case-study information from stores about how
the new legislation is affecting them.
You can contact Chris Newman via email at
chris-newman@cviewmedia.com
REPTA membership
An important component of REPTA’s future
engagement with DEFRA with regard to the
AAL involves REPTA becoming a membership
organisation. The City of London Primary
Authority Scheme sets the benchmark for
compliance with the AAL guidelines. In short,
if your local authority attempts to create
unnecessary or prohibitive conditions when
licensing your store, these can be challenged
by presenting the issues before the City of
London’s Primary Authority for adjudication.
In order to access and benefi t from the
Primary Authority scheme REPTA needs to be
a membership organisation. Work is currently
underway to create an affordable membership
scheme which will enable and attract shops
who wish to become REPTA members. Its fi rst
task is to provide support for stores that need to
comply with the new AAL guidelines.
This is already being developed and is close to
completion. See our AAL feature later in this
magazine for more information.
National Centre
for Reptile Welfare
With building work on the NCRW nearing
completion, work now begins to establish the
long-term operational future for the centre by
securing funding and staffi ng to release Chris
from the centre’s daily workload.
The NCRW project was initiated by The Pet
Charity, of which Chris Newman is a trustee,
and relied on funding and support from the
charity, along with donations and funding
from companies within the pet industry. As
a Pet Charity trustee with the experience
and connections to bring it to life, Chris was
appointed as the lead for the NCRW project.
With the development reaching its fi nal
stages the next steps include the handover
of daily operations to an appointed manager
and Chris’s involvement being signifi cantly
reduced – although Chris will still be
involved as a Pet Charity trustee overseeing
the project. We’ll keep you up to date with
progress in future editions of this magazine.
Chris Newman
4
Bill Love
A reptile odyssey
Bill Love’s epic herping history is a dream come true for any
reptile enthusiast. His new autobiography documents his life
in the world of reptiles and reptile keeping. If you haven’t got a
copy yet, we highly recommend you do so.
We caught up with him at his home in Arizona USA to talk
about zombies, pure white rattlesnakes and the golden age of
reptile breeding.
The wonder years
I was fascinated with monster movies when
I was a kid, and Godzilla was a favourite. The
closest I could get to chasing dinosaurs was to
look for reptiles in my local woodlands in New
Jersey. By the early 1970s, when I was 16, my
family had moved to Florida and the number
of herps available to find in my backyard
went from a handful to dozens of different
species. Within six months I’d got my driving
licence and travelled all over Florida looking for
animals. Moving to Florida and getting a car
opened the floodgates for my reptile craze.
Then, one day I saw a classified advert
in a fishing and hunting magazine for the
National Herpetological Society based in
California. In reality, I’m pretty sure it was
just one guy publishing any clippings he
found in the press, but at the back of the
society’s newsletter was a section where
members would list the reptiles they had
available. I sent off dozens of letters in the
mail every week, arranging swaps with other
herpers from other states. I’d get hold of a
field guide from a specific state or area and
make contact with someone in the society
who was based there and could get me the
species I wanted. Soon I was in touch with
reptile enthusiasts from all over the USA and,
predictably, my collection of reptiles just grew
and grew.
Around that time Miami was a major port for
reptile importers and dealers. I’d visit them
as shipments came in to cherry-pick the best
animals, adding non-native species to my
ever growing collection. It was a seminal time
which laid the foundations for the keeping
and breeding of reptiles all over the world,
and lit a fire in me which has never gone out.
Life on the road
By 1976 I was travelling all over the USA
looking for and collecting reptiles. One day
I stopped at the mall to buy a field guide
for whatever area I was in and there, in the
mall, was a reptile exhibition. I chatted for a
while with the people who ran the exhibition
before going off to buy the guide and find
more snakes. A few weeks later the exhibition
came to Florida, so I went along to meet up
with them again. One of the owners of the
exhibition was Kathy, who I later married. But,
before that, I managed to get a job with them
travelling around the USA with the exhibition,
spending the next two years on the road.
5
Bill found this Barbour’s Map Turtle (Graptemys barbouri) that had laid its eggs
where they would get destroyed, so he dug them up and moved them to a safer spot.
To be honest, I don’t think they had too many
applications from other people with reptile
experience who could just up sticks and hit the
road with a trailer full of snakes.
During that time I got to meet some of the most
important herpers in the USA as we visited
zoos and wildlife parks with the show. This was
around the time when keepers and zoos were
starting to breed reptiles more consistently, and
building my list of reptile-expert contacts proved
to be invaluable in the years to come.
Eventually we grew weary of the nomadic
lifestyle so we began looking for ways to work
with reptiles that didn’t involve so much travel.
Tom Crutchfi eld and
Glades Herps
The 1980s were a really busy time for us.
Kathy and I settled down in Florida and set
about building up a decent-sized breeding
project featuring mainly colubrid species.
In the meantime, I went to work for Tom
Crutchfi eld. Crutchfi eld was already one of the
largest and best-known reptile importers and
wholesalers in the USA and I got involved in
everything I could, from unpacking shipments,
housing and maintaining the animals, packing
orders and anything and everything that
needed doing. I spent a few years there at
around the same time that Tom acquired the
infamous Albino Burmese Pythons. He had
two males and a female and had a tough time
attempting to breed them. Eventually he sold
one of the male albinos to Bob Clarke, and
the rest is history.
At around the same time we became friends
with Rob MacInnes. He was working at Pet
Farm, one of the other big reptile import
businesses and, between us we had a lot of
knowledge and experience under our belts.
We hatched a plan to start a similar business
of our own and, by 1989 Rob and I became
partners to create Glades Herps. Selling cherry-
picked imported reptiles and any captive-bred
animals we could buy, the business became
well-known and successful rather quickly.
Our reptile livestock price list was legendary and
we’d send it out to businesses and keepers all
over the world – which was a mammoth task in
those days before email and the internet. Printed
on our trademark green paper, the list featured
information about the animals we had available.
5000 lists were folded, stapled, put in an
envelope, stamped and addressed by hand – a
process which took several of us 200 hours over
the course of a weekend every month.
The list, by the standards of the day, was
enormous and featured some of the most
sought after animals of the era. You name it, we
probably stocked it at one time or another. In
fact we probably stocked a dozen or more.
Eventually the list would not fi t on one sheet
of paper. However, it wasn’t enough for two
pages, so I fi lled the remaining space on the
page with a column of text I called ‘Shop
Talk’. I’d talk about what we were up to and
answer any questions we might get about the
animals we offered, often adding photographs
to accompany the text. We wanted people to
take the list to read on the toilet and keep
them there until their legs went numb. By all
accounts, it worked!
6
Snowfl ake
In 1975 I got a call from a construction crew who had found a ‘white snake’
on their site. I was expecting a Pygmy Rattlesnake or a young Eastern
Diamondback. Back then, few people had seen albinos or colour morphs and
white snakes were unheard of, so I wasn’t expecting anything other than one of
those typically light-coloured snakes.
The construction workers arrived at my house with a toolbox in which they
had caught the critter. When they opened it I knew straight away that it was
something special – a white, assumedly leucistic, Eastern Diamondback. I
named the animal Snowfl ake.
Snowfl ake turned out to be a female and I raised her to be about fi ve foot
long before bringing in some normal Eastern Diamondbacks to mate her with.
Unfortunately I never managed to get any babies and, ten years later, I sold
Snowfl ake to Tom Crutchfi eld, along with the normal males I had, for around
$2500. The snake lived for around a year and a half and then, for seemingly no
reason, died unexpectedly. The world will have to wait a little longer for a white
Eastern Diamondback Rattlesnake, it seems.
Bill in the mid-1970s with a Nile Monitor and his trusty old Ford Bronco
7
Soon my ramblings on the price list got noticed
by Reptiles magazine and they asked me to
write a column each month. This was 1992 and
I still write that column today.
By 1996 the business was doing great, but
I was getting tired of dealing with people.
I’d stopped enjoying running a business and
wanted to get back to what got me started
in the fi rst place – the animals. I’d come to
realise that writing about reptiles and taking
photos was a lot more fun than running a reptile
business. So I decided to sell our shares in
Glades Herp to Rob.
Writing and photography
I started taking pictures of animals way back
when we were running the touring reptile
exhibition in the 1970s. I still have thousands
of slides taken at zoos and herpetological
collections in each of the local areas we visited.
Back then a friend of mine met an author who
was writing a fi eld guide and was in need of
images of different reptile species, so he put
us in touch. The author used dozens of my
photographs and I netted $1600 – quite a
decent amount of money in those days.
Glades Herps was another fantastic opportunity
to take photographs of reptile species. I had a
small photographic studio there and would spend
hours taking shots of the interesting reptiles
we had in stock over the years. I think having a
good knowledge of reptile behaviour is a huge
advantage if you want to take photographs of
these animals. All too often you see images which
show unnatural behaviour. You see lots of shots
that have obviously been taken just seconds after
a snake has been sheltering under a tub. You can
tell because the snake is still sitting in the same
shape as the tub was. Pictures of animals doing
what comes naturally are much more engaging,
and that’s what I try to do.
My catalogue of images came to great use
when I began writing and presenting for a living.
I’ve written for a great many reptile magazines
over the years, in the USA, UK, Europe and
other parts of the world.
Madagascar and beyond
My company, Blue Chameleon Ventures was
started on the back of my fascination with
Madagascar. It started in the late 1980s
when I met Olaf Pronk, a Dutch national who
became a specialist herpetologist and exporter
in Madagascar. Glades Herp was one of the
fi rst companies in the USA to import from
Madagascar during the early 90s, bringing in
spectacular species that hadn’t been seen in
the hobby for generations. Panther Chameleons,
Parson’s Chameleons, Day Geckos, Leaf-Tailed
Geckos and much more. Snakes were diffi cult
to import because most Malagasy people are
afraid of them, despite the fact that there are no
venomous species there.
We bought in a few shipments and realised
we were onto a good thing, so I arranged to go
over to Madagascar to learn more about the
specifi c habitats these animals came from, and
also to cement our relationship with Olaf Pronk.
The trip was a dream come true for any reptile
keeper – I was fi nding more animals than I
could photograph! Radiated Tortoises, Sanzinia,
Ground Boas and chameleons seemingly
hanging from every tree. I was in heaven!
I immediately started thinking about how
amazing it would be to bring herpers out
to Madagascar to see all of these fabulous
animals in the wild. Few of the herpers I knew
had ever been, and it was obvious they were
missing out. Over the coming years I led 12
trips to Madagascar with tour groups and I’ve
explored most of the country. It was on Olaf’s
recommendation that we went to explore
Ambanja and it was mind blowing to see the
8
Bill in Ambanja, Madagasca, with an
Ambanja Panther Chameleon
9
spectacular chameleons you can fi nd there. I think I put Ambanja on the
map. Sadly, Olaf Pronk is no longer with us. He died just a couple of days
after I sent him my autobiography. He was a great friend of mine and I
often wonder if he read what I wrote about him before he died.
I’ve also been herping in Brazil, Peru, Mexico and many parts of Europe.
I’ve been to Russia three times, Australia four times and, of course, all
over the USA. A few fi eld trips stand out in my mind as being particularly
special. Visiting New Caledonia with Phillipe De Vosjoli in 1997 was one
I’ll always remember. We found countless geckos of all kinds – it was
amazing. Phillipe offered me a few Cresties when we got back to the USA,
but I turned them down because, at the time, I was only really keeping
snakes. Looking back perhaps it wasn’t the best business decision I ever
made, but I guess the money doesn’t matter really.
Another trip that stands out is one where I went to Madagascar, Mauritius
and Round Island with Jim Pether and Tony Jones. We went to a small,
uninhabited island off the north coast of Madagascar for a few days before
fl ying out to Mauritius to visit an Aldabra Tortoise farm, and then caught
a lift in the government’s Military Police helicopter to visit Round Island –
which is supposed to be closed to non-scientifi c visitors, but somehow we
managed to arrange a trip there. If you haven’t heard of Round Island you
should look it up and then you’ll understand how special that trip was.
I’ve recently returned from Paraguay too. I was looking for Tricoloured
Hognose Snakes because Kathy and I breed these in our collection. I found
lots of amazing animals, but didn’t fi nd any of the hognose unfortunately.
Embarrassingly I ended up in hospital there and had to cut the trip short after
being bitten by a small Cat Eyed Snake (Leptodeira annulata). I found it crossing
the road and, knowing they’re not particularly dangerous, I picked it up.
Predictably, it bit me and chewed on my hand for a while. I wasn’t that worried
at the time, but in retrospect I should have stopped it biting. I’m guessing I got
a decent dose because it made me quite ill with neurotoxic effects.
The Loves today
Kathy and I left Florida in 2011 to set up home in Arizona. We felt like
were were ready for a new adventure and we wanted to spend some time
in a different climate. We bought a small property way outside Phoenix
in a place called Apache Junction. We’re still breeding reptiles, focusing
on Tricoloured Hognose snakes. I’m not sure if you see them much in the
UK, although I know there are a few breeders in Europe producing them.
They’re cool pets, and many people believe they’re a colour morph of the
more common Western Hognose. Of course, they’re not related, but they
look like a cross between a Western Hog and a Milksnake.
I think they’re one of the most exciting things in the modern market,
particularly because they offer everything a designer colour morph does,
but they’re like that in the wild. We sell most of ours to breeders who are
looking to set up with this species. I’m always reluctant to say any animal
might be the hobby’s next big thing, but this species is certainly increasing
in popularity in the USA.
Zombie Bill
Not many people know that Kathy and I had small parts in George
Romero’s zombie fi lm ‘Day of the Dead’. You can see me in the
opening minutes of the fi lm coming down the steps out of a bank
following a large alligator. The fi lm crew had hired the gator from
Tom Crutchfi eld and I was recruited as an extra to supervise the
animal on set. I was paid just $1 so that I could be on the books
and therefore covered by the fi lm’s insurance. My fi lm career
lasted for around 10 seconds.
Bill’s book – Reptile Odyssey
I’m lucky to have had quite an adventurous life and have amassed
a few good stories in my time. People were always telling me
I should write a book and, about two years ago, I made a start.
‘Reptile Odyssey – Adventures of a Herp–Oriented Life’ is about
my journey across the herp hobby and industry over the past
50 years. I’m very pleased with how it came out, featuring well
over 200 quality photos. Many friends and acquaintances are
pictured and mentioned, plus oodles of stories of triumph, pain,
embarrassment and humour of a herpetological fl avour. Up and
coming herpers will likely learn a lot from my life, and seasoned
herpers will chuckle and wince at what are bound to be many
analogies in their own lives. Copies ordered directly from Kathy
and I are $29.95 per book, plus postage of $35 per copy for
International Priority Mail to Europe. I will personally sign every
book purchased from me, of course. You can order via PayPal by
using Kathy Love’s email address: kathy@cornutopia.com.
10
PT2595 Mini X-Tall 30 x 30 x 60 cm / 12” x 12 ”x 24” (WxDxH)
PT2606 Small X-Tall 45 x 45 x 90 cm / 18” x 18” x 36” (WxDxH)
PT2608 Medium X-Tall 60 x 45 x 90 cm / 24” x 18” x 36” (WxDxH)
PT2609 Large X-Tall 90 x 45 x 90 cm / 36” x 18” x 36” (WxDxH)
1. Front window ventilation
2. Dual doors – prevent escapes
3. Aqua-terrarium combo – extra deep waterproof bottom
4. Raised Bottom Frame for the Exo Terra Heat Mat
5. High quality stainless steel mesh for optimal ventilation
& UVB penetration
Full Glass Aqua-Terrarium Combo
12
678
35
4
10
9
6. Lockable door for safety
7. Four screen cover locks for security
8. Closable inlets for wires and tubing
9. Background included
10. Background cut-out for wires and tubing
Mini X-Tall
(PT2595)
Small X-Tall
(PT2606)
11
PT2595 Mini X-Tall 30 x 30 x 60 cm / 12” x 12 ”x 24” (WxDxH)
PT2606 Small X-Tall 45 x 45 x 90 cm / 18” x 18” x 36” (WxDxH)
PT2608 Medium X-Tall 60 x 45 x 90 cm / 24” x 18” x 36” (WxDxH)
PT2609 Large X-Tall 90 x 45 x 90 cm / 36” x 18” x 36” (WxDxH)
1. Front window ventilation
2. Dual doors – prevent escapes
3. Aqua-terrarium combo – extra deep waterproof bottom
4. Raised Bottom Frame for the Exo Terra Heat Mat
5. High quality stainless steel mesh for optimal ventilation
& UVB penetration
Full Glass Aqua-Terrarium Combo
12
678
35
4
10
9
6. Lockable door for safety
7. Four screen cover locks for security
8. Closable inlets for wires and tubing
9. Background included
10. Background cut-out for wires and tubing
Mini X-Tall
(PT2595)
Small X-Tall
(PT2606)
We all know the way we lay out our store can have a significant effect on sales, but not enough
independent traders are making the most of this opportunity. That’s why Peregrine recently
hosted an in-store merchandising course in conjunction with MTD, a management training
company that has worked with organisations such as Virgin Atlantic, Amazon, Xerox, Honda UK,
Lloyds TSB, Starbucks, and over 4,500 other companies and local authorities. MTD Senior Sales
Trainer, Scott Rumsey talks us through the basics you need to know.
12
Merchandising is all about psychology
and all good merchandising relies upon us
understanding why customers make the
choices they do. Most of the factors which
influence these choices are subconscious
decisions, executed without any deliberate
or considered thinking, as if the customer is
working on autopilot. Understanding how the
subconscious mind operates is the first step
in knowing how good merchandising can be
used to increase sales.
Layout, circulation
and image
Understanding how people move around a shop
is an important consideration when planning
the layout of your store and where we might
position certain products. Naturally, everyone
has different motivations when they enter a
retail space, but here are some things you
should consider when designing or amending
your shop floor layout:
Inside your shop
• 90% of people turn right when entering
a store
• Customers slow down when they see
reflective surfaces
• Customers prefer to face and walk forward
• Customers want to move freely, without
brushing up against other shoppers
• Men move faster down aisles than women
• Consumers will not notice much until they
start to slow down, usually 15 feet after they
enter the store
• Customers want shops to be logically
organised, clustering similar products
together
• Customers won’t want to walk the whole
aisle unless there is some significant
motivation to do so
Outside your shop
• Does your shop have curb appeal? Does it
pull people in from outside?
• Is it obvious what your shop sells?
• Does the exterior reflect the quality you are
aiming for in the interior?
• Is the area immediately in front of your shop
well maintained? Are there weeds, litter or
graffiti nearby?
Speed bumps
Typically, when people enter a shop, they walk
several feet before they start to process all
the information in front of them. This means
customers can miss crucial offers or information
if it is positioned just inside the door. Many stores
employ techniques to slow customers down,
using merchandising ‘speed bumps’. For reptile
retailers these speed bumps could be:
• Bioactive reptile displays
• Aquatic or water displays
• High-impact branding
• Displays just inside the door to create a
physical barrier that forces customers to
slow down and navigate around it
The Power Wall
We know that 90% of customers turn right
upon entering a shop, so it makes sense to
optimise our store to take advantage. This
space is technically referred to as the ‘Power
Wall’ and should be optimised within a few
feet after they have slowed down on the right
side of the shop. It’s the ideal space to position
promotional branding and key high-profit
products you want to sell.
High and low yield areas
High yield areas are parts of your store where
customers are most likely to walk through. As a
result, customers are more likely to buy items
which are displayed in these areas. But it’s not
just about the footprint of your store, it’s also
important to think about the shelf levels which
are most likely to attract the eye.
Shelves at eye and chest levels are
considered optimal high yield spaces where
you should locate products you want to sell
high volumes of, especially if they are in a
part of your store where you get lots of foot
traffic. Shelves at hand level should ideally
be stocked with products which are linked to
those at eye level.
Low yield areas are, obviously, the opposite –
places where customers are less likely to walk
or look. As a result, they are less likely to
buy items which are displayed in these areas,
but there’s still ways you can merchandise
these areas to maximise their potential. For
example, products at knee level should be
bulk items, with clear visible pricing on the
top of the item.
Visual appeal
An introduction to in-store merchandising
Movement
Our brains are designed to notice
movement so it is worth considering
this in your merchandising plans
• The movement of water is attractive
and can create a feeling of calm
• Information videos played on a loop
will catch the eye
• Mechanical point of sale displays
can also achieve this aim
13
Logical layout
Grouping relevant products together makes it
easier for potential customers to locate what
they need and creates a positive shopping
experience. And when this happens, they are
more likely to make a purchase.
Labelling and signposting is really useful in
this respect. It’s worth asking yourself if people
could navigate your shop if you were busy
with another customer. Providing signage that
highlights products in categories can help
massively. These might be labels such as:
• Nutrition
• Heating
• Lighting
• Décor
• Livefoods
Maximise your till area
Positioning products near the till is
a great way to grab residual sales
as people wait in the queue. These
products are ideally valued between
£1–£5 and you’ll be surprised at how
much these small sales can add to your
profi ts at the end of the year.
First impressions count
Customers will form a lasting impression of
your store as they enter. High standards of
housekeeping are essential. Your sales and till
counter should be clean and easy to access.
Dust and grime gives the impression of poor
welfare and a badly run business, which drives
customers away.
You should also ensure shelves are regularly
restocked. It’s important to top them up
throughout the day, not just at the end of the
day, as gaps in shelves can have negative
associations. It should go without saying that
products on display should be undamaged and
clearly labelled, ideally with pricing.
Freshen up
Repeat customers will form habits when visiting
your shop and may start to overlook offers you
wanted to show them. Changing the displays
around will make the customers notice new
things, especially if they have to look for a
product they buy regularly. Of course, doing
this too often is just annoying, but refreshing
the store will not only enhance the customer’s
shopping experience, but likely enhance your
profi ts too.
Rachel Blackburn
Northampton Reptile Centre
“I found the course extremely useful. We like
to think we know how to create an attractive
shelf or display, but the course helped us
to understand how the customer perceives
things. We already have plans on how we can
use what I learned in the store to change our
merchandising to make it better.
One really good thing about the course was
the workbooks which were provided. These
were really comprehensive and gave us
something we could later refer to. It also
meant we could concentrate on what the
trainer was saying instead of having to take
loads of notes. I’ve spent some time relaying
what I learned to my colleagues, so they can
use the techniques I learned too.”
Tom Hillier
Southampton Reptiles
“The course was really interesting and I
learned a lot. We’ve started to put it into
practice in the store and we’re seeing a
difference already. It was also really useful to
speak with other stores to fi nd out what they
are doing and what works for them.”
Want to know more?
Peregrine runs regular training courses.
Next course: 13 February 2019
Price: £225 for fi rst delegate
£125 for additional
members of staff
To book contact Andy Fahy on
01279 438453
1515
AAL checklist
What you’ll need in order to comply
Ideally every store will have read the AAL
guidelines and have a good idea of the
requirements. However, the document is a
rather onerous read and contains ambiguities
which could cause confusion. The Reptile and
Exotic Pet Trade (REPTA) have been working with
DEFRA to clarify the situation and defi ne the
requirements more exactly.
Here’s a list of the things you’ll need in order
to be compliant with the new requirements.
Please note that these requirements are
currently under review and will likely change in
the future. We’ll endeavour to keep you up to
date through this magazine.
Written operational procedures
Guideline requirements:
We looked at the administrative requirements of the AAL guidelines in last
month’s edition, including a list of the written procedures you will require.
(We’ve included this list again here.)
What you need to do:
The list of procedures in the table opposite might look extensive and
seem like a large workload. While most stores will already have standard
procedures for processes such as ‘cleaning enclosures’ and ‘feeding’ etc,
many won’t have these procedures detailed in the form of a document,
and the task of writing procedures that will comply with your inspectors’
interpretations of the guidelines might be diffi cult. Some will require no
more than a few lines to record what you do day to day.
To alleviate the worry and workload involved in producing these, REPTA
has been working with DEFRA to compile a series of compliant documents
which all shops can use. Some can be downloaded and stored away until
your inspector decides they need to see them. Others will be templates
which you can use to develop procedures which may be specifi c to your
store – emergency plans and the like. These documents will be available to
download for free from the REPTA website.
The documents are designed to be suitable for a wide range of
circumstances and so, by necessity, are quite broad and basic in their
instructions. By working with DEFRA and local authorities REPTA can be
as confi dent as is possible that the procedures they have produced will be
accepted as compliant by AAL inspectors.
has been working with DEFRA to compile a series of compliant documents
which all shops can use. Some can be downloaded and stored away until
your inspector decides they need to see them. Others will be templates
which you can use to develop procedures which may be specifi c to your
store – emergency plans and the like. These documents will be available to
download for free from the REPTA website.
The documents are designed to be suitable for a wide range of
circumstances and so, by necessity, are quite broad and basic in their
instructions. By working with DEFRA and local authorities REPTA can be
as confi dent as is possible that the procedures they have produced will be
accepted as compliant by AAL inspectors.
16
A4.1
A5.5
A6.1
A6.2
A9.1
A5.5/K
A9.1
A9.1
A9.1
A9.1
A9.1
A9.3
A9.4
A9.5
A9.6
A9.9/A9.10
A10.1
K
K (cleaning)
Written guidance for venomous animal incident
Cleaning process
Live feeding process
Feed monitoring process
Feeding and watering
Cleaning process
Transport
Disease control
Monitoring health
Escape/death
Closure
Isolation
Isolation/mites
Waste disposal
Sick animal procedure
Medicine record
Emergency plan
Dechlorinating water for aquatic amphibians
Treating amphibian water for chytid
AAL SECTIONPROCEDURE DOCUMENTS
K (temp)
K (light)
B2.1
Temperature monitoring
Vet to agree euthenasia and authorise staff A9.12
UV lamp maintenance
Livestock register
17
Record keeping
Guideline requirements:
The guidelines require checks to be made and records to be kept detailing
the measurable aspects of reptile husbandry in your store. The list
below highlights the different checks and records you will need to keep.
Unfortunately there is an enormous amount of misinformation and hysteria
regarding AAL record keeping in the trade at the moment. Many believe that
the guidelines require stores to RECORD lots of information on a regular
basis, whereas, in most cases, the guidelines only ask that these husbandry
parameters be MONITORED. Hopefully this section will clear up any confusion.
Free templates
REPTA has conferred with key local authorities to produce a
series of templates which can be used to simplify and organise
the necessary record-keeping requirements of the AAL. In most
cases, all that is required is a tick in a box to show that you have
completed the necessary checks. These documents will soon be
available via the REPTA website.
What you need to do:
1 Temperature records
An earlier draft of the guidelines required that stores should regularly
monitor and record temperatures in every enclosure. Thankfully this
requirement was changed and is now only necessary to achieve the
higher standards. To comply with the minimum standards stores must
simply monitor temperatures in their enclosures. Once a week all
enclosures must be checked and the temperatures compared to the
desired temperature range. Any temperatures which are outside the
desired parameters must be noted and any corrective action recorded.
Noting the difference between checking temperatures and recording
temperatures is important as some stores have misinterpreted the
guidelines and believe they need to record data every time they are
asked to check. This is not the case. If the temperature in an enclosure
has been as you expected for some time you will only need to record
the fact that you have checked the temperatures with a tick in a box.
Any anomalies must be recorded. For example, if a heat lamp has
blown and the temperature has dropped, only then must you record
that incident, along with the action you took to rectify the situation.
2 UV lamp records
The guidelines require stores to check and record the UVB readings
of any newly installed lamps. You’ll also need a documented process
to show that lamps are checked regularly to ensure they are emitting
the correct levels of UVB. Again, a tick-box template is available from
REPTA to ensure stores are compliant with these requirements. In
order to achieve this you’ll need a UVB meter. A suitable meter is
available from Peregrine.
3 Livestock records
A record of each animal entering and leaving your premises is also
required by the new guidelines, causing some concern for reptile
stockists particularly. The guidelines were seemingly developed with
cats and dogs in mind – animals which are easily microchipped
and tracked. However, most reptiles cannot be chipped and are
often stocked in much higher numbers due to their smaller size.
This makes tracking individual animals much more diffi cult so
the tracking documents for reptiles and amphibians need only be
species specifi c. For example, instead of tracking individual Anolis,
retailers should record how many were purchased, when they were
sold and to whom. You should also record any veterinary treatments
and mortality. This could all be done using a single table on one
document, but the regulations also allow stores to keep their
livestock register as separate documents, such as purchase
invoices and sales receipts.
Recording data
Those stores aspiring to the (almost impossible to achieve)
higher standards will need to measure and record temperatures,
anomalies and remedial actions three times a week. While this
may be an onerous task if it is done manually, technology might
help. There is a wide range of data logger devices available
which can constantly monitor temperatures and log them
electronically. While this may save time, there is of course a
cost and individual shops will have to weigh up the benefi ts of
spending money on such systems.
And remember, if you keep your records digitally on computer,
phone, tablet or other digital recording device, you must backup
these records to an external hard, drive or fl ash drive.
A6.2
K5
A9.1v
A9.9
A9.12
K (temp)
K (light)
Feed monitoring
Snake feeding
Health & welfare checks (daily/weekly/quarterly)
Medicine administered
Records of euthenasia
Temperature deviation
New UV lamp test
AAL SECTIONRECORDING KEEPING
1818
4 Feeding and watering records
Although most stores will already be keeping feeding records for
snakes, you’ll now need to show that you monitor feeding for lizards,
chelonian and amphibians too. You’ll also need to keep watering
records. Again, these can mostly be achieved using a tick-box form
as the legislation only requires that you record the fact that you have
done it. Any animal that you suspect of not feeding correctly should be
isolated for observation and treatment if required.
5 Staff training records
Evidence of staff training is also a requirement of the
new licensing guidelines. Of course, staff training is
an important part of how you run your store, so it’s
most likely you have a system in place to do this
already, albeit informally. The new guidelines
require that you record the fact that your staff
have been trained and have read the written
operating procedures. REPTA have developed a
useful tick-box template you can use to record
when your staff have read those documents.
This will also be available along with all of
the other necessary templates from the REPTA
website. Informal and external training should also
be recorded as this all shows your staff are constantly
increasing their knowledge.
Equipment you will need
The AAL guidelines require stores to measure, monitor
and sometimes record the UV output of all installed
lamps, along with the temperatures of each enclosure.
This can be done using max/min thermometers, and
a Solarmeter 6.5 or 6.5R.
The two different Solarmeter models are identical
except for the packaging. The 6.5R is packaged
and branded specifi cally for reptile use and
includes a useful explanatory leafl et. The 6.5 is
branded and marketed for use when monitoring
exposure to sunlight in order to avoid the issues
associated with sunburn.
For more information see the feature on P23
from the UK’s leading reptile UV specialist,
Frances Baines.
A4.3
A5.2
Written training policy
Written procedure for room too hot/cold
AAL SECTIONTRAINING REQUIREMENTS
19
Qualifi cations for higher standards?
Guideline requirements:
Unless you are aspiring to the higher standards in a bid to attain a higher
star-rating for your store, you’ll not need to acquire a qualifi cation – which
is a great relief to the many store owners with extensive knowledge and
experience. However, some stores will aspire to a higher star-rating and an
OFQUAL recognised qualifi cation is desirable, but is not mandatory.
What you need to do:
The training courses and qualifi cations which are currently available and
accepted by DEFRA are OFCOM regulated, but most are outdated and
largely lacking in any signifi cant training for reptiles or fi sh, for example.
REPTA and OATA (The Ornamental and Aquatic Trade Association) are
currently developing qualifi cations to satisfy the requirements for the AAL’s
higher standards. Watch this space for more news.
The good news is that the requirements for qualifi cations is now an
optional, rather than a mandatory requirement. The latest edition of
the guidelines has seven mandatory requirements and six optional
requirements, of which the store must satisfy 50% of the optional
requirements on the list. (That’s essentially seven mandatory and three
optional requirements to satisfy.)
How Peregrine can help
By the time you read this magazine Peregrine will have
launched its series of AAL briefi ng sessions to help
stores become informed about the new guidelines and
get up to speed with what they’ll need to do. The exact
requirements are, at the moment, rather fl uid and subject
to change as the legislation beds in. But the courses will offer
a sound insight to the effects the legislation will have on your
business based on the latest information and interpretation. We
will of course also keep you up to date with any changes via the news
section in this magazine.
This legislation and associated guidelines are the biggest shift the industry
has seen in almost 70 years and we feel it is important to support our
stores while the industry gets to grip with the changes.
Some reassurance
The new guideline document is enormous, onerous, detailed and often
ambiguous, and it is insanely diffi cult to get to grips with the new
conditions required by the guidelines. Calling them ‘guidelines’ is, in fact,
something of a misnomer as the conditions are mandatory. So it is no
wonder many shops are worried that they will not be able to meet all of the
conditions, despite their best efforts to understand the document.
There has been plenty of worry expressed on social media that established
and respected stores might be refused a licence if they are not 100%
compliant, and there have even been rumours of local authority inspectors
threatening to withhold licences if non-compliance occurs.
However, shops should not worry. There will undoubtedly be a ‘bedding
in’ period where stores and inspectors alike get to grips with the new
legislation and a grace period will be granted to those stores which need
more time to get their house in order. This quote from a spokesperson at
the City of London is a reassuring read:
“Our aim as inspectors is to ensure compliance with the new conditions,
and where possible to work with businesses to bring them into compliance.
Most stores have a good track record of compliance and it is unlikely an
inspector would refuse to license them if the store didn’t reach the new
minimum standards immediately. Instead, they would ideally agree on a
plan of action and a deadline during which they would make the changes
necessary to become compliant. It is anticipated that at this stage where a
store has been licensed under the old regime, there should be no refusal
to license a store based on the new conditions in these early stages unless
welfare is compromised and animals are suffering or will suffer if their
circumstances do not change.”
Retailers should always remember that local authorities are public servants
and they must comply with their own set of standards and guidelines. If you
feel that you have been unfairly treated then you have the right to appeal and
your local authority must follow the correct appeal procedure. As a last
resort you can also request the Primary Authority adjudicates via
REPTA’s Primary Authority scheme.
20
A9.4
B3.2
Information on disease risk/parasites
Care sheet for all species sold
AAL SECTIONINFORMATION AVAILABILITY
A1.2
A10.4
B3.5
Licence details need to be on website
Key holder availability
Need to state country of origin on price list
21
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22
Solarmeters
A step-by-step guide
22
The new Animal Activities Licensing guidelines require all stores to monitor the output of all UVB lamps used in their vivariums. Reptile
UVB specialist, Frances Baines, talks us through how to use the Solarmeter – the most widely used and recognised UV index meter.
Here the 6.5 and 6.5R measure the same reptile lamp at the same
distance. As expected, the readings are identical. In the lefthand image
you can see the illustrated scale is not relevant for reptile keeping so be
sure to ignore if you are using a Solarmeter 6.5.
About the Solarmeter
There are two models of the Solarmeter – the 6.5 and the 6.5R.
The ‘R’ stands for ‘reptile’, but these are exactly the same meter.
The 6.5R is simply branded for use with reptiles and comes
with an instruction leafl et which provides information that reptile
keepers will fi nd useful.
The 6.5 is marketed for people measuring human tanning lamps
and sun exposure. If you have a 6.5 you should ignore the ranges
you see shown in the illustrated table above the reading window.
The meter runs on a single 9V battery in the compartment at the
back of the meter. With average weekly use, the battery may last
up to three years or more.
What UV level does the animal need?
Very few fi eld studies have measured UV levels experienced by
wild reptiles in their native micro-habitats. The UV an animal
experiences varies widely depending upon the time of day it is
active and its behaviour at that time.
A pioneering series of UV recordings by a team of herpetologists
following wild reptiles (Ferguson et al. 20101), led the authors to
categorise each species into one of four basic UV exposure ‘zones’
depending on their typical behaviour and habitat.
The British and Irish Association of Zoos and Aquaria have
published guidelines, using these ‘Ferguson Zones’ to suggest
suitable UV levels for a very wide range of other species, based on
their similar behaviours and habitats.
The full guidelines can be downloaded from:
www.jzar.org/jzar/article/view/150/89
(Baines et al. 20162)
1 Ferguson, G.W., Brinker, A.M., Gehrmann, W.H., Bucklin, S.E., Baines,
F.M. and Mackin, S.J., 2010. Voluntary exposure of some western
hemisphere snake and lizard species to ultravioletB radiation in
the fi eld: how much ultravioletB should a lizard or snake receive in
captivity?. Zoo biology, 29(3), pp.317-334.
2 Baines, F., Chattell, J., Dale, J., Garrick, D., Gill, I., Goetz, M., Skelton,
T. and Swatman, M., 2016. How much UV-B does my reptile need?
The UV-Tool, a guide to the selection of UV lighting for reptiles and
amphibians in captivity. Journal of Zoo and Aquarium Research, 4(1),
p.42. Download from: https://www.jzar.org/jzar/article/view/150/89.
23
Before you start
1 Ensure that the UV lamp has been on for at least 30 minutes
and is fully warmed up.
2 For each vivarium, decide upon a position where you will
always take your readings. This should be the closest position
the reptile can get to the lamp. With basking species, this
should also be the place where the reptile basks since the UV
and basking heat need to overlap.
Ideally you should take the reading at ‘reptile height’ to
measure the UVI the animal’s back will receive. The reading at
this point should be within the suggested optimum range for
that species.
UV lamps are often positioned behind a mesh screen, usually
when arboreal snakes and lizards are housed in glass
terrariums. In these circumstances it is necessary to measure
the UVI extremely close to the mesh, at the closest position
the animal can get to the lamp. The UVI at this point must be
within the safe maximum exposure level for the species.
Taking a reading
1 Aim the sensor at the UV lamp. Be sure not to touch the
sensor with your hand or hold it against the surface of the
lamp, mesh screen or other hard surface.
2 Press the on/off button and keep it pressed down. The meter
only stays on while the button is depressed.
3 Look at the LCD display. It gives the amount of UV reaching
the sensor in UVI units.
• 00.3 is UVI 0.3 – very low
• 03.0 is UVI 3 – good for many basking species
• 13.5 is UVI 13.5 – dangerously high
4 Using very slow, small movements, tilt the meter to scan for
the best alignment in your chosen position. You are looking
for the angle which will give you the highest reading on the
display. This is the reading you should record.
5 Record your reading. If you are monitoring a lamp for decay,
repeat your readings from this same position, weekly or
monthly as appropriate.
Most lamps will lose a noticeable proportion of their UVB in
the fi rst few weeks during the ‘burning-in’ period, after which
time lamps from a reliable manufacturer should only decay
very slowly over their expected lifespan.
Replace the lamp only when its UVI reading falls below the
desired level at the reptile’s basking position.
The UVI reading directly under the mesh must be within the animal’s
appropriate range on the Ferguson scale.
Make sure you take measurements at the basking position which is
closest to the lamp.
24
ZONE 1
Crepuscular or shade dweller,
thermal conformer
INTERMEDIATE
BETWEEN ZONE 1 AND 2
ZONE 2
Partial sun/ occasional basker,
thermoregulator
INTERMEDIATE
BETWEEN ZONE 2 AND 3
ZONE 3
Open or partial sun basker,
thermoregulator
INTERMEDIATE
BETWEEN ZONE 3 AND 4
ZONE 4
Mid-day sun basker,
thermoregulator
Crested Gecko
Leopard Gecko
Tokay Gecko
Burmese Python
Green Tree Python
Milk Snake
Reticulated Python
Fiji Banded Iguana
Corn Snake
Carpet Python
Australian Water Dragon
Emerald Tree Monitor
Green Anole
Monkey-tailed Skink
Pygmy Chameleon
Ornate Box Turtle
Red Foot Tortoise
Boa Constrictor
Red-tailed Ratsnake
Garter Snake
Western Hognose Snake
Blue-tongued Skink
Chinese Water Dragon
Panther Chameleon
Common Musk Turtle
Black and White Tegu
Frilled Lizard
Standing’s Day Gecko
Yemen Chameleon
Indian Star Tortoise
Leopard Tortoise
Spotted Turtle
Diamond Python
Bearded Dragon
Bosc or Savannah Monitor
Green Iguana
Painted Turtle
Red-eared Slider
Sulcata Tortoise
Chuckwalla
Uromastyx
Rhinoceros Iguana
SUNBEAM METHOD
UVI maximum 4.5 – 8.0 in basking zone, with
gradient to zero in shade
(In practice, max UVI 3-4 is likely to be safe and
suffi cient for all species)
SHADE METHOD
No basking zone
Maximum UVI 1.0 with gradient to zero in shade
OR
SUNBEAM METHOD
UVI maximum 1.1 – 3.0 in basking zone,
with gradient to zero in shade
SUNBEAM METHOD
UVI maximum 1.1 – 3.0 in basking zone,
with gradient to zero in shade
SUNBEAM METHOD
UVI maximum 2.9 – 7.4 in basking zone,
with gradient to zero in shade
(In practice, max UVI 3-4 is likely to be safe and
suffi cient for all species)
SHADE METHOD
No basking zone
Maximum UVI 0.7 with gradient to zero in shade
FERGUSON ZONE SPECIES SUGGESTED UVB
Examples of Ferguson Zone allocations
2525
26
27
28
Livestock Department
The most diverse reptile livestock list in Europe
Did you know?
Our latest livestock list is emailed to stores each Monday,
but we update our online list as new animals arrive. So be
sure to check our website for the most up-to-the-minute
livestock availability.
Sinaloan Milksnake (Lampropeltis triangulum sinaloae)
Bredl’s Python (Morelia bredli)Congo Frog (Hymenochirus curtipes)
Green Paddy Frog (Hylarana erythraea)
29
Sinaloan Milksnake (Lampropeltis triangulum sinaloae)
Dead Leaf Mantids (Deroplates dessicata)
Nosy Faly Panther Chameleon (Furcifer pardalis)
Giant African Train Millipede (Archispirostreptus gigas)
Don’t miss out!
• Follow us on Facebook to see the
latest arrivals
• Sign up to our weekly livestock
highlights email
• Make sure you get our weekly
livestock list by email every Monday
at 8am
• Check our website. It’s updated
constantly and is the most up-to-
the-minute account of Peregrine’s
livestock availability.
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