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page 2

Products & Services
• Commercial Shipping
Over 15,000 ships are tracked using the Fleet Management, Alert Advanced and
Marine Asset Tracker product range.

page 4

• Maritime Administrations
Over 16,000 ships, on behalf of 44 flags, are monitored via Pole Star’s Application Service
Provider (ASP) and LRIT Data Centres (DCs). LRIT Conformance Testing services are offered
to the maritime industry on behalf of over 90 Flag Administrations.

page 10

• Fisheries Solutions
Fisheries authorities, in more than 30 countries and territories, rely on Pole Star’s fisheries
solutions for environmental monitoring of more than 6,000 fishing vessels.

page 12

Distributors

page 14

With an office or distributor at every major shipping center, Pole Star's distribution channel
is unmatched.

Customers: Commercial Shipping

page 15

As a trusted partner to many of the biggest names in the industry, Pole Star offers tracking
services that assist in improving fleet efficiency, and SSAS services for compliance with
security regulations.

Customers: Maritime Administrations

page 16

Over 90 government customers depend on Pole Star to provide the highest level of secure
and reliable service.

Customer/Technical Support

page 17

Board of Directors

page 18

Corporate Information

page 20

1

Contents

Overview
Pole Star Space Applications Limited is a privately owned company headquartered in London,
providing services to the global maritime industry. With five international office locations, and
a network of over 60 distributors, the company aims to be the pre-eminent provider of fleet
management, ship security, LRIT and fisheries monitoring services.

Overview

HISTORY

MARKET PLACE

Pole Star Space Applications Limited is a privately
owned UK company that has been providing tracking
and monitoring services to the global maritime industry
since 1998.

With innovative solutions offered across the maritime
market – to the commercial marine sector, governments,
maritime administrations and fisheries – Pole Star has a
unique understanding of the industry and its customers.

From its headquarters in London, and via a network of
offices located at key international maritime hubs, the
company has earned a reputation as the principal
provider of remote fleet management, ship security,
Long Range Identification and Tracking (LRIT) and
fisheries monitoring services.

In difficult economic conditions, operators must
balance commercial performance against new
environmental standards, ever-stricter pollution
controls and regulatory compliance requirements.
Pole Star offers advanced solutions to optimise
operational performance and efficiency while
maximising cost control across a fleet.

In 2011 Pole Star merged with Absolute/AMTS. The
combined company now monitors approximately
40,000 ships on behalf of 1,250 clients located in
over 90 countries.

PHILOSOPHY
A user-first approach underpins Pole Star’s business
philosophy and drives both operational and technical
strategy, thus ensuring that the company consistently
delivers innovative, robust and reliable products.
Pole Star uses cutting-edge technologies to develop
the most technically advanced, user-friendly products
of their type available. All of the company’s products
are supported 24/7 by a dedicated team of specialists
that offer installation, technical and regulatory support
and training.

PERSONNEL
Pole Star employs a multi-national team of 85 people,
fluent in over 20 languages and located in its offices in
London, Boston, Panama, Hong Kong and Australia.
All staff adhere to strict Quality Assurance practices,
including LRIT Conformance Testing pursuant to
ISO9001:2008 certification.

2

Increased piracy attacks and the threat of terrorist
incidents have focused attention on the need for
effective risk management and reliable Ship Security
Alert Systems (SSAS) that enable operators to plan for
security situations and respond to them rapidly.
Pole Star is committed to enhancing maritime safety
and security. In 2011, the Automated MutualAssistance Vessel Rescue System (Amver), recognised
Pole Star’s contribution to maritime safety with an
award for its invaluable support of this important
maritime search and rescue programme.

FINANCIAL
Pole Star continues to experience strong growth and
sustained profitability.
The company is among Britain’s fastest growing
private technology companies and was ranked in The
Sunday Times Tech Track 100 league table in 2003,
2005, 2006 and 2011.
The company continues to expand whilst actively
examining opportunities that can provide added value
to its customers and enhance future growth.

Pole Star’s products are the maritime remote asset monitoring and management systems of choice, covering a broad
range of needs from improving fleet optimisation, monitoring environmental and other regulatory compliance to
safety and risk management.

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Under its Purplefinder ® brand, Pole Star develops innovative and reliable systems
that enable its commercial shipping customers to monitor and manage their assets
worldwide. These products provide shipowners and managers with the information
they need to maximise operational performance and safeguard their assets and
crews.

Pole Star operates LRIT data centres for more than 40 Flags, including Panama,
Singapore, the Marshall Islands, Liberia, Australia and Canada, as well as providing
LRIT Conformance Testing and Certification for more than 90 Flags. The company’s
substantial technological resources enable the rapid delivery of superior quality,
innovative products to governments.

Through its Absolute Software™ brand, Pole Star provides Fisheries Vessel Monitoring
Solutions (VMS) to fisheries authorities in more than 30 countries, allowing them to
monitor compliance effectively over large, remote areas. Specialised features include the
calculation of fishing activity and quota data to support environmental programmes for
the sustainable harvesting of fish stocks. Currently monitoring over 6,000 commercial
fishing vessels, operating under 35 flags, and providing catch reporting solutions to an
additional 2,000 vessels, Pole Star’s Vessel Monitoring Solutions are the preferred
choice of fisheries authorities worldwide.
3

Products

PRODUCTS

Commercial Shipping
COMMERCIAL SHIPPING SERVICES
Pole Star has a significant market presence, providing a range of commercial shipping products under its recognised
Purplefinder® brand.
Fleet Management (FM) offers ship monitoring and fleet optimisation tools to more than 6,500 ships, on behalf of
commercial ship owners and operators.
Alert Advanced, Pole Star’s Ship Security Alert System (SSAS), meets or exceeds all requirements of the SOLAS
regulation XI-2/6 and associated performance standards.
Tug and barge operators and oil & gas majors remotely monitor over 1,600 tugs, barges and rigs using Pole Star’s
Marine Asset Tracker (MAT).
Commercial Marine customers include companies from every industry sector:
• Bulk carrier and tanker owners/operators

• Oil & gas majors

• Container lines

• Specialised tonnage including reefer ships
and heavy lift vessels

• Tug and barge operators

• Third party ship managers

• Fishing fleets

• Finance houses

• Cruise ship operators
4

Commercial Shipping

FLEET MANAGEMENT
Monitoring a vessel’s speed and course, as well as its
progress against schedule, can provide commercial
advantages including improved voyage management, fuel
cost savings and ETA adjustments for just-in-time arrival.
Pole Star’s web-based software provides key information
to owners, charterers and other types of organisation with
an operational and financial interest in achieving
maximum vessel optimisation, no matter the ship type or
onboard equipment.
Key features:
• Automatic tracking for continuous vessel monitoring

• Track history for precise off-hire calculations

• View entire fleet on interactive C-Map marine charts

• Manage access to data with secure logins that limit
access to authorised parties

• Provide key data to staff by adding points of interest
• Global weather forecasting and meteorological
information

• Position reports on demand

• Enhanced risk management using geo-zone notifications

• Position reports to email and SMS

• AMVER reporting option

• Create company specific 3D charts e.g. on Google Earth

COMMERCIAL SHIPPING HARDWARE
Pole Star offers a range of hardware options to meet the needs of commercial fleets from basic tracking to SOLAS
Regulation XI-2/6 (SSAS) compliance.
Pole Star is able to integrate Inmarsat-C equipment already installed onboard a ship or supply reliable, dedicated
tracking equipment, such as its FM-IDP for Fleet Management, DSAS Mk2 terminal for Ship Security Alert System
(SSAS) or Iridium products for tracking in Sea Area A4.
During 2013, Pole Star will introduce vessel telemetry capabilities to its existing hardware range to give shore-side
operations staff a more comprehensive view of ship based control systems and improved situational awareness.

Globalstar

Inmarsat-C

IsatData Pro

Now

Now

Now

GPS Tracking
Telemetry
Availability

5

Commercial Shipping

MARINE ASSET TRACKER
Marine Asset Tracker (MAT) 2.0 is a user-friendly,
low-cost tracking solution for monitoring fleets of tugs,
barges, support and fishing vessels, rigs and other
powered and unpowered marine assets.
A range of ready-to-install Pole Star hardware options
allows operators to choose hardware that meets the
unique needs of each asset in their fleet, while the
advanced web-based application provides access to
unlimited users anytime, anywhere.
Key features:
• HDtrack - High definition reporting
(exclusive to MAT-IDP and MAT-IDP800)

• Overlay high-risk, political, environmental and
operational zones and weather graphics

• Track and manage your fleet in one application

• Programmable geo-zones alert the operator when a
vessel enters or leaves a safe zone

• Choose a specialised hardware option to meet the
unique needs of each asset in a fleet

• Visualise risks and increase situational awareness
with interactive maps

MAT HARDWARE OPTIONS
The MAT range of hardware enables the user to select the unit that meets their specific operational requirements.
For assets with a stable power supply, such as tugs and support vessels, MAT-IDP is the ideal option for routine
tracking. For unpowered assets such as barges, the MAT-GS is powered by 4 x AA batteries and offers up to 3 years
regular reporting.

MAT-GS

MAT-IDP

MAT-IDP800

Beijer

Schedule Reporting
Immediate Position Request
HDtrack
Battery Backup
Internally Powered

*

Messaging
Availability

Now

Now

*
Q2 2013

Q2 2013

* When used in conjunction with Beijer Mobile Data Terminal

6

Commercial Shipping

SHIP SECURITY ALERT SYSTEMS
Ship Security Alert Systems (SSAS) are mandatory on
SOLAS ships over 500gt engaged on international
voyages. Proven in service and installed on thousands of
ships worldwide, Pole Star’s SOLAS XI/2-6 compliant
DSAS and DSAS Mk2 are reliable and robust. Where
SSAS hardware already exists onboard, Alert Advanced
is able to integrate with almost all SSAS hardware on the
market. In combination with the secure web-based Alert
Advanced system, ship operators can manage routine
test and genuine security alerts via a single online
interface regardless of hardware make. A suite of
advanced features, such as user-defined and industry
relevant geo-zones, allow users to effectively manage
and minimise risk.
Key features:
• Manage fleet security using a proven and reliable
• Control distribution of data to designated recipients
• Secure logins to limit access to only authorised parties
• Integrate other major manufacturers’ SSAS hardware

• Use email/SMS/fax for out-of-office notifications Ship
Security Alert System
• Access the system via mobile phone (using Mini Map)
in order to manage fleet security on one system for
alerts, polling and ship positions

SHIP SECURITY REPORTING SYSTEM
Increasing piracy attacks around the world have
refocused the need for a reliable Ship Security Alert
System. In 2009 Pole Star was requested by a number of
Flags and ship operators to develop a counter-piracy
product that could assist naval forces by providing
real-time information on pirate attacks. Timely notification
of an incident is key, thus giving naval forces the maximum
available time to respond. In response, Pole Star launched
the Ship Security Reporting System (SSRS).
SSRS is an innovative counter-piracy service that
enhances the effectiveness of existing SSAS by providing
a link from the ship sending an alert direct, for example,
to the Maritime Security Centre – Horn of Africa (MSCHOA) and UK Maritime Trade Operations (UKMTO) and onward
to EU NAVFOR Somalia – Operation Atalanta and associated participating naval forces responsible for maritime
security in the Gulf of Aden and off the Somali coast.

7

Commercial Shipping

LRIT CONFORMANCE TESTING
The Long Range Identification and Tracking (LRIT)
regulation requires operators of ships regulated by
SOLAS contracting governments and engaged on
international voyages, including passenger ships, cargo
ships over 300gt, and Mobile Offshore Drilling Units
(MODUs), to provide a compliant terminal for the
transmission of LRIT information.
Pole Star is the world leader in LRIT testing and, to date,
has completed more than 40,000 LRIT tests on behalf
of global ship operators. Pole Star is an Authorised
Testing ASP for over 90 Flags and provides operators
with a convenient, secure and easy-to-use web-based
testing platform, allowing them to initiate a test and review its progress at any time.
Once tested, Pole Star is authorised to issue Conformance Test Reports (Certificates) on behalf of most Flags.

LRIT CONFORMANCE HARDWARE
Inmarsat C equipment already installed on the majority of ships is frequently used for LRIT compliance. Where the
existing onboard equipment is not suitable or a stand-alone solution is required, Pole Star recommends the installation
of a dedicated LRIT terminal for optimal performance.
Pole Star currently offers two solutions dedicated to LRIT shipboard equipment needs. These are the SkyWave DMR-800
LRIT and the Thrane and Thrane SAILOR mini-C LRIT terminal. Reliable, simple and secure, these Pole Star hardware
solutions have been developed to meet the needs of the ship operator requiring flexible installation.

Isat M2M

Inmarsat-C

Now

Now

Iridium LRIT

GPS Tracking
Schedule Reporting
Immediate Position Request
Availability

8

Now

LRIT Conformance Test Reports (Certificates) are the only proof of LRIT compliance. The document, which is issued
on completion of a successful test, is a mandatory requirement for radio surveys and inspection. This document is
required to be kept onboard the ship.
To date, Pole Star has issued nearly 25,000 Certificates on behalf of over 90 Flags. Standard processing time is three
days, but to assist ship operators with urgent requirements, Pole Star offers a Fast Track service, which allows for the
Certificate to be issued within 24 hours.

9

Commercial Shipping

LRIT CONFORMANCE TEST REPORTS

Maritime Administrations
LONG-RANGE IDENTIFICATION & TRACKING (LRIT)
Pole Star offers a comprehensive end-to-end LRIT service that consists of the most cost-effective and expandable
Data Centre solution available. The company operates Data Centres on behalf of over 40 Flag administrations,
monitoring more than 16,000 ships, including those of Panama, Singapore, Liberia, and the Marshall Islands – the
largest fleets in the International Maritime Organisation’s LRIT network.
The LRIT regulations apply to the following ship types engaged on international voyages:
• All passenger ships, including high speed craft
• Cargo ships, including high speed craft of 300 gross tonnes and above
• Mobile offshore drilling units

10

Pole Star has provided ship tracking services to
governments and the industry for more than 10 years.
The company was the first to establish a demonstration
National Data Centre during the LRIT prototype stage.
Flags appointing Pole Star as their Data Centre provider
will be supported by a professional and committed ASP
dedicated to the provision of the most sophisticated and
technically advanced schedule of LRIT services. Pole Star
personnel attend all IMO Maritime Safety Committee
meetings and LRIT working groups and are well placed
to monitor and implement any amendments relating to
LRIT regulation.
As a result of its unrivalled breadth of experience, Pole Star understands the entire range of managerial, technical and
financial compliance measures necessary to enable a Flag to meet its international obligations.
Key features:
• Data Centre provider and manager for 44 Flags

• 24/7 multilingual support

• Authorised Service Provider for over 90 Flags

• 14 year record of robust security, system availability
and data confidentiality

• More than 16,000 ships monitored

• Proven managerial and technical expertise

• Sophisticated web-user interface with advanced
LRIT and fleet management functions

• Shipboard equipment compliance testing and
certification in conjunction with the ship operator

Communications
Satellite Provider

Application Service Provider
Data Centre

IDE*

IDE*

Flag State Registry
Benefits from LRIT include:
• Improved Registry Services
• Enhanced Ship Security Alert
System (SSAS)

SOLAS Class Ship
Fitted with LRIT Transmitter
(Inmarsat-C, Iridium, Isat M2M)

LRIT conformance
test report

* Via the International Data Exchange

Coastal States (travelling ships up to 1000 nm)
Benefits from LRIT include:
• Enhanced Maritime Domain Awareness
• Improved Drug/Immigration Enforcement
• Improved Ship Safety

Port States (ships declaring intent to enter port facility)
Benefits from LRIT include:
• Improved Maritime Security
• Enhanced pre-arrival Screening
• Arrival & Departure Scheduling

11

Maritime Administrations

DATA CENTRE/ASP SERVICES

Fisheries Solutions
FISHERIES SOLUTIONS
Under the Absolute Software™ brand, Pole Star provides fisheries monitoring services to over 35 countries and
Regional Fisheries Management Organisations — covering in excess of 50 million square miles of fishing territory
worldwide. The company’s depth of experience in this field is unmatched and demonstrated by the provision of the
most complete series of vessel and catch monitoring products available. Pole Star can provide organisations with the
entire spectrum of surveillance, management and enforcement needs.
Pole Star offers a full range of Fisheries Solutions, including:
• Vessel Monitoring Systems (VMS)

• Quota management systems

• Electronic logbooks (e-Forms)

• Fish stock traceability reporting

• Electronic catch reporting

• Catch documentation systems

12

Fisheries Solutions

VESSEL MONITORING SYSTEMS
Pole Star’s solutions for VMS offer far more than simple
GPS tracking, providing state-of-the-art alerting functions
and actionable intelligence on vessel behaviour. Many
fisheries regulations incorporate limits on the total
number of fishing days per area, and Pole Star provides
rule-based systems to monitor compliance automatically.
GPS track information is combined with electronic
logbook reports filed by operators and observers to
provide the most accurate and up-to-date picture of
vessel activity.

ELECTRONIC LOGBOOKS
Eliminating the need for labour intensive paper logbooks,
Pole Star’s electronic logbook (e-Logbook) offers the
potential to better manage catch data and produce
traceability documentation. The e-Forms electronic logbook
package is fully integrated with leading Inmarsat and
Iridium based VMS terminals, and is engineered to be
compact in size and inexpensive to update over satellite
connections. In many cases, Pole Star can provide the
e-Logbook with weather and safety information via
satellite, thus improving situational awareness and safety.

FISHERIES HARDWARE
Pole Star’s fisheries hardware is tailored to meet the requirements of each administration, providing such features
as alert reporting and redundant power supply management. Pole Star can supply tracking equipment with an
optional touch screen e-Logbook, which provides real-time catch entry with automatic transmission via the VMS.

Globalstar

Thuraya SF2500

IsatData Pro

Beijer

GPS Tracking
Two-way Communication

*

Messaging/Electronic Logbook
Voice
Availability

Now

Q2 2013

Now

Q2 2013

* When used in conjunction with Beijer Mobile Data Terminal
13

Distributors

GLOBAL DISTRIBUTOR NETWORK
With a distributor at every major shipping centre, in addition to its five international offices, Pole Star has an
unmatched global presence in the market.
Pole Star’s distributors are selected for their professionalism, technical ability, and shared ethos and work ethic. They
deliver a high level of service to customers in their own time zone and language. Shipping is 24-hour industry, and
Pole Star’s extensive distributor network ensures the global reach necessary to satisfy customers at any time,
anywhere in the world.
Unexpected breakdowns of regulatory equipment, such as SSAS and LRIT hardware, can have costly consequences
including delays or detention. Pole Star’s network of 60+ distributors and Approved Service Centres can provide
spare parts, maintenance and repair services, ensuring its customers can continue to trade uninterrupted.
Pole Star’s distributors represent the best marine service providers in the industry and by working in partnership,
Pole Star and its distributors are able to strengthen their brands and drive growth.

Pole Star office

14

Distributor location

Customers: Commercial Shipping

SERVING THE BIGGEST NAMES IN THE INDUSTRY
Over 1,250 commercial customers representing a wide range of companies from sectors such as, Oil & Gas,
Logistics & Freight, Container Lines and Cruise Lines.

15

Customers: Maritime Administrations

Services provided:

Algeria

••

Antigua & Barbuda

•
Australia •••
Bahamas •
Bahrain ••
Bangladesh ••
Barbados •
Belgium ••
Belize •••
Bermuda ••
Bolivia ••
Brazil •

Argentina

• LRIT Data Centre

••

•
Brunei Darussalam ••
Canada •••
Cape Verde ••
Cayman Islands ••
Chile •
China •
Cook Islands •••
Croatia •
Curacao •
Cyprus •
Denmark •
Dominica ••
Ethiopia ••
Egypt •
Estonia •
Faroe Islands ••
Falkland Islands •
British Virgin Islands

Federated States of Micronesia

••
Finland •
France •
Fiji

••
••
Ghana ••
Gibraltar •
The Gambia
Germany

••

• LRIT Conformance Testing

•
••
Honduras •
Hong Kong •
India •
Indonesia •
Ireland •
Isle of Man ••
Israel •
Italy ••
Jamaica ••
Japan ••
Jordan ••
Kenya ••
Kiribati •
Korea •
Kuwait ••
Latvia •
Liberia ••
Lithuania •
Luxembourg •
Madeira •
Malaysia •
Maldives •
Malta •
Marshall Islands •••
Mexico •
Montenegro ••
Mozambique ••
Myanmar •
Namibia ••
Nauru •
The Netherlands •
New Zealand •••
Nigeria ••
Niue •
Norway ••
Oman ••

••
•••
Panama •••

Greece

Pakistan

Guyana

Palau

* Includes high-seas monitoring under regional fisheries management treaties.

16

• Fisheries Management*

•••
•••

Papua New Guinea
The Philippines

•
•
Qatar ••
Romania •
Russia •
Poland

Portugal

St. Kitts and Nevis

•

St. Vincent and the Grenadines

Samoa

•

••
••
Sierra Leone ••
Singapore ••
Slovak Republic •
Slovenia •
Solomon Islands •
South Africa •••
Spain ••
Sudan •
Sweden ••
Switzerland •
Taiwan •
Thailand •
Tokelau •
Tonga ••
Trinidad and Tobago •
Turkey •
Tuvalu •
Ukraine •
United Arab Emirates ••
United Kingdom •
United States •
Uruguay •
Vanuatu ••
Saudi Arabia

The Seychelles

•

With teams in London, Hong Kong, and Panama, Pole Star
offers comprehensive customer support from key global
shipping centres. The company places a strong emphasis
on internal training to empower its front line support
team. The result is a dedicated team of multilingual
specialists that can handle customer enquiries efficiently
and professionally.
The support team provide one-to-one product training to
all new customers, either in person or remotely via
screen sharing software. Pole Star’s training programme
enables its customers to start realising the full benefits
of its products immediately.
Since its inception, the company has aimed to provide the highest standard of customer service, and this has played
a key role in sustaining Pole Star’s high levels of customer loyalty. Customers regularly remark on the outstanding
service they receive from Pole Star.

TECHNICAL SUPPORT
Pole Star’s technical support team operates from three
continents on a 24/7 basis, providing network and
system monitoring, technical support and systems
integration. As experts in their field and possessing many
years of experience in satellite communications
technologies, Pole Star’s technical support team are
uniquely qualified to offer specialised support for the
company’s systems and customers.
The team monitors the satellite networks and Pole Star’s
systems via a bespoke live monitoring tool that allows
technicians to identify and resolve potential issues
quickly, thus minimising impact on services to the
customer. The team also assists the research and development team, ensuring product releases enter into operation
seamlessly from the testing phase. Working closely with customer support, the technical team handle escalated
customer issues and provide Pole Star’s customers with knowledgeable technical support.

17

Customer/Technical Support

CUSTOMER SUPPORT & TRAINING

Board of Directors

Michael Jankowski

Chairman

Following a period as a Fulbright fellow, Michael Jankowski completed his postgraduate study at the London School of Economics.
He then began working in the City of London in the fields of investment management, stock broking, research and investment
banking, with stints at Postel (now Hermes), Simon & Coates, Credit Suisse First Boston, Manufacturers Hanover and ICAP.
In addition to his role at Pole Star, Michael is a non-executive director of a public company and chairman of a pension fund. He is
married with four children and is active in projects ranging from sports to the arts.

Peter Cowling

Non-executive Director

Peter Cowling has over 40 years experience in international shipping. He started his career with Galbraith Pembroke and Ben Line
before joining Wallem in 1969. He was chairman of the Hong Kong branch of the Institute of Chartered Shipbrokers in 1976-77
and 1983-85, chairman of the Hong Kong Shipowners Association 1992-93 and Wallem Group managing director 1987-95.
He is currently a fellow of the Institute of Chartered Shipbrokers, vice chairman of the International Maritime Forum, director of the
London Steam Ship Owners Mutual Insurance Association Ltd, and director of Wallem Ltd. In addition, he is a member of the
steering committee of the London Shipping Law Centre, a member of the General Committee of Lloyds Register and the British
committees of ABS, GL and RINA. He was elected to the Pole Star board in 2002.

Iain Hayes

Vice President, Asia Pacific

Iain Hayes has more than 20 years experience developing and applying technology for global communications and real-time GPS
systems. He specialises in the development of integrated GPS technology for global wireless terrestrial and satellite access
communication infrastructure projects.
Based in Asia, Iain has managed and participated in projects in the Asia Pacific region, Australia, New Zealand, America and
Europe for governments, multinational corporations and industrial customers. Iain is responsible for business development,
including the identification of strategic alliances and the delivery of all projects undertaken in the Asia Pacific region.

Simon Henson

Chief Financial Officer

Simon Henson has worked in finance for over 12 years, primarily in the fields of commerce and industry. He was educated at
Bristol University and started his career within audit & assurance at PricewaterhouseCoopers where he gained his ACA qualification.
Simon was group finance manager of City Inn Hotels (now Mint Hotels), where he completed a £500m refinancing project,
managed a forensic accounting investigation and provided the financial management for the opening of the City Inn Manchester
hotel. As finance director of Aspinal of London, the online retailer, he coordinated the opening of two stores. He also worked as
European head of finance at DBM Inc, a US based career consultancy firm.
Simon joined Pole Star in November 2009 as head of finance and was promoted to the board in October 2010. Since joining, he
has focussed on improving management reporting, credit control and internal controls.

Colin Hook

Non-executive Director

Colin Hook was educated at the Royal Military Academy Sandhurst and Emmanuel College, Cambridge, where he was awarded
an honours degree. He has worked in the city for more than 40 years primarily in the fields of asset management, mergers and
acquisitions and, in the last decade, venture capital.
From 1994 to 1997 he was chief executive of Ivory and Sime plc. He is currently chairman of the Income & Growth VCT plc. Until
September 2010, he was also the chairman of Matrix Income and Growth 4 VCT plc. He first became involved with Pole Star in
1998.

18

Business Development Director

Director of Business Development Julian Longson earned a BSc in Environmental Science from Newcastle University, and went
on to graduate from the UK's Cranfield Institute of Technology with an MSc in Applied Remote Sensing (specifically the application of satellite earth observation techniques to environmental modelling).
His 25 year career spans the satellite earth observation and satellite communications business with a range of international and
private organisations based in the UK, US, Canada and Italy. He has been with Pole Star since it was created in 1998.

Andrew Peters

Chief Executive Officer

Andrew Peters has worked in technology and telecommunications for over 25 years specialising in business transformation,
general management, mergers and acquisitions. He was CEO of Deutsche Telekom UK from 2000 to 2003, CEO of Telefonica
UK from 2004 to 2005 and Divisional Director of COLT from 2006 to 2009.
Prior to joining Pole Star, Andrew was an advisor to a number of private equity firms and engaged in fundraising for privately held
companies. Andrew has also contributed to a number of corporate social responsibility initiatives including being a founding
member of London First’s Partnership in Policing initiative and a member of the Education Leadership team at Business in the
Community.

John Ramsauer

Chief Operating Officer

John Ramsauer earned a BS in Finance & Investments from Babson College. In his present role, John overseas the world’s largest
LRIT National Data Centre and manages key relationships with customers in both the private and government sector.
John has over 29 years experience in the information technology and worldwide shipping industry. He is a frequent advisor to
public and private sector entities on maritime matters, specifically in the areas of Maritime Domain Awareness (MDA), monitoring
control & surveillance (MCS), fisheries Vessel Monitoring Systems (VMS) and Long Range Identification and Tracking (LRIT). He
became involved with Pole Star in 2011.

Robert Unsworth

Non-executive Director

Robert Unsworth, FCA, BA (Econ) joined the Pole Star board as a non-executive director in September 2012. He is a graduate
Chartered Accountant and currently an investment manager with Consensus Business Group responsible for a diverse UK and
international investment folio, and the part time CFO for Energy Technique plc, the AIM listed manufacturer. Other recent
non-executive director appointments include the international property company, Chesterton, and the small AIM listed media
company, Twenty plc.
Robert graduated from Manchester University and before moving into industry, gained substantial M & A experience, both national
and international, with the accountant KPMG. He has since held a number of CFO roles in a wide cross section of sectors including
health care, property, support services, and manufacturing. He has been actively involved in many corporate transactions,
including flotations, fund raisings, acquisitions and disposals.

19

Board of Directors

Julian Longson

Corporate Information

OFFICES
Registered Office:

Bankers:

c/o Rayner Essex LLP

Barclays Corporate

Tavistock House South

7th Floor, United Kingdom House

Tavistock Square

180 Oxford Street

London WC1H 9LG

London W1D 1EA
United Kingdom

Head Office:
Compass House, 4th Floor

Legal Advisors:

22 Redan Place

Pinsent Masons LLP

London W2 4SA

30 Crown Place

United Kingdom

Earl Street

Tel: +44 20 7313 7400

London EC2A 4ES
United Kingdom

United States of America:
101 Federal Street, 19th Floor

Auditors:

Boston, MA 02110

Rayner Essex LLP

Tel: +1 617 800 9367

Tavistock House South
Tavistock Square

Panama:

London WC1H 9LG

City of Knowledge, No 221

United Kingdom

Panama, Republic of Panama
Tel: +507 301 5748

Company Secretary:
CR Secretaries Ltd

Hong Kong:

41 Chalton Street

1708 Harcourt House

London NW1 1JD

39 Gloucester Road

United Kingdom

Wan Chai, Hong Kong
Tel: +852 2520 0951

COMPANY REGISTRATION NUMBERS

Australia:
Level 2, ITAMS Building

Pole Star Space Applications Ltd.

Innovation Campus

Pole Star Data Centre Services Ltd.

University of Wollongong

Absolute Software Inc.

03-0469315

Wollongong, NSW 2522

Absolute Maritime
Tracking Services Inc.

1376513-1-622831

Tel: +61 2 4221 5284

20

3505279
07084984

For more information
www.polestarglobal.com
sales@polestarglobal.com

Copyright © Pole Star 2013, all rights reserved. All Trademarks are the property of their respective owners. Due to our policy of continuous
improvement Pole Star reserves the right to vary features, pricing or product availability without notice. Version 4, February 2013.



---

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