Secrets Of Practice Profitability Part 2 Syllabus
2014-06-04
: Pdf Secrets Of Practice Profitability Part 2 Syllabus Secrets_of_Practice_Profitability_Part_2_Syllabus 6 2014 pdf
Open the PDF directly: View PDF 
.
Page Count: 19
| Download | |
| Open PDF In Browser | View PDF |
Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 “Achieving Growth through Marketing with the 5 Ways Formula” Blomgren Advisory Group LLC Business Advisor - Brian Blomgren Principal in Blomgren Advisory Group; Business Owner and Business Coach since 2004 EXPERIENCE Advised over 100 small businesses over 10 years; 10+ years in Healthcare; Leadership in Fortune 20 corp RESULTS 5 years top business coaching franchise in world; clients on average have 45% CAGR when on program for more than year RECOGNIZED in publications such BusinessWeek, Catalyst Magazine, Atlanta Business Chronicle COMMUNITY Past Radio Show Host – The Business Hour 1620AM – Radio Sandy Springs; Board Member Christian Leadership Concepts EDUCATION Industrial Engineering – Georgia Tech, MBA – Emory, Goizueta Business School FAMILY Wife – Debbie, Children – Hannah, Benjamin Vision and Mission Personal Mission To Live by Faith, Be Known by Love, to Be a Voice of Hope My Business Vision Transformation of the health of our communities through market driven business enterprise Suwanee Dental Care Smiles people love that bring light and hope to people of all nations Your Vision and Mission ?? 1 Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 Setting Your Future … Set up Your Reticular Activating System (RAS) ... It’s the N W COMPASS E S for your brain ... (or GPS) Where you want to be Where you are today 2 Working with Your Action Coach Brought to you by your ACTION International Business Coach Looking for Business Growth… 6/4/2014 Ownership Accountable Responsible Blame Excuses Denial To Make Sure You Get the Most Out of Your Learning ... I KNOW 3 Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 Definition of a Successful Business A Commercial, Profitable, Enterprise that Works without YOU ... (The Owner) Six Steps Business Model Diversification Freedom Happiness Time Cash Stability Investor Synergy Team Leverage Niche Mastery M A S S I V E R E S U L T S Multiplication or Acquisition Well Oiled Machine Leadership Development Systematize for Efficiency Predictable Cash Flow From Chaos to Control Combining Definition of a Business with the 6 Steps Approach … Over and over again … All the Time … Without YOU … That Works … Profitable … A Commercial, Enterprise … 4 Working with Your Action Coach Brought to you by your ACTION International Business Coach Creating Your Niche 6/4/2014 ... To say it another way… You will need to … 5 Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Avg $$$ Sale = Revenues x Margin = Profits Let’s put in some numbers ... Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Avg $$$ Sale = Revenues x Margin = Profits 200 x 25% = 50 x 2 x $5000 = $500,000 x 25% = $125,000 With just a 10% increase ... 220 Number of Leads 200 x x x Conversion Rate 25% 27.5% = = = No. of Customers 50 61 x x x No. of Transactions 2 2.2 x x x Avg $$$ Sale $5000 $5500 = = = Revenues $500,000 $732,050 x x x Margin 25% 27.5% = = = Profits $125,000 $201,314 6 Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 For Fun… a 100% increase Number of Leads 200 400 x x x Conversion Rate 25% 50% = = = No. of Customers 50 200 x x x No. of Transactions 2 4 x x x Avg $$$ Sale $5000 $10,000 = = = Revenues $500,000 $8,000,000 x x x Margin 25% 50% = = = Profits $125,000 $4,000,000 Niche = Predictable Cashflow The Rule of 10 by 10 ... 7 Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 Total new patients Conversion Rate #1 Leads New Patient Exams Marketing Strategy #6 Patient Referrals Marketing Strategy #5 Building Signage Marketing Strategy #4 – Social Media Marketing Marketing Strategy #3 Print Advertising Company: Year: Marketing Strategy #2 Direct Mail Marketing Strategy #1 Search Engine Measuring Lead Source Week of - 5 0 0 0 0 0 5 5 100% 3 Week of - 4 1 2 0 0 0 7 7 100% 4 Week of - 3 0 0 3 2 2 10 7 70% 6 Week of - 0 Week of - 0 Totals Averages / Wk 12 1 2 3 2 2 22 19 86% 13 4.00 0.33 0.67 1.00 0.67 0.67 7.33 6.33 86% 4.33 Lead Capture System Every initial potential patient interaction must capture reason for them seeking to contact your practice Have Lead Capture worksheet with all important information especially for call back Train staff on process through a communication script (i.e. before I can answer your question, could I get a little information about you?) Review lead source results in weekly staff meeting Improving Lead Generation Understand your strategy first and build knowledge Trial and Error to increase learning High Level of Activity to create momentum Test and Measure through campaign management Calculate return on investment per strategy Leverage lead generation through alliances Over 280 strategies from Solstice Dental Advisors 8 Working with Your Action Coach Brought to you by your ACTION International Business Coach Let’s put in some numbers ... 6/4/2014 5 Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Avg $$$ Sale = Revenues x Margin = Profits 4 200 x 25% = 50 x 2 x $5000 = $500,000 x 25% = $125,000 2 3 1 Six Steps Business Model Diversification Freedom Happiness Time Cash Stability Investor Synergy Team Leverage Niche Mastery M A S S I V E R E S U L T S Multiplication or Acquisition Well Oiled Machine Leadership Development Systematize for Efficiency Predictable Cash Flow From Chaos to Control Resources Order The Book and Get a Bonus e-Book only at 100NewPatientsAMonth.co m 9 Working with Your Action Coach Brought to you by your ACTION International Business Coach 6/4/2014 Brian Blomgren for Coaching with Solstice Dental Advisors Brian@blomgrenadvisory.com 404-925-7618 Blomgren Advisory Group LLC 10 6/4/2014 Digital Storytelling Your Practice Brought to Life Community • • • • • • Blogs Facebook Twitter Pinterest LinkedIn YouTube 1 6/4/2014 www.facebook.com/MarketingTheMilliionDollarPractice Facebook • • • • 1 billion users Your community resides here Meet them where they are 15 minutes a day or less Facebook • • • • Create business fan page Maximize opportunity High quality images or designs Ask patients to ‘like’ your fan page – Will you talk to me? – Create ‘Like’ Promotions 2 6/4/2014 Facebook • Posting – Communicate Daily – Test days of week and time of day – Dr.’s • Hand off to a trusted team member 3 6/4/2014 Facebook • What to post? – Blog articles – Photos and Videos – Fun or inspirational quotes – Ask questions – Relevant articles from AGD, AACD, Suppliers, etc.. 4 6/4/2014 Facebook • 3rd Party Applications – Contest and Promotions – Fan offer 5 6/4/2014 6 6/4/2014 YouTube • • • • We are visual people Produce high quality video Connect emotionally Be yourself – Even if you don’t think you’re qualified – People prefer authenticity YouTube • What type of videos? • 4 types – About Us – Testimonial – Guest Interview – Fun Videos 7 6/4/2014 YouTube • What type of videos? – Testimonial • Your patients in the office YouTube • Is it worth my time? – Social proof for your practice – Reveals the heart behind the mask – People remember what they see not what they read – Search Engines Like Video Content Risk Produces Reward • • • • Everyone Has A Story Step Into The Unknown Do Life With Your Community Give And Receive 8 6/4/2014 Digital Storytelling • Facebook, YouTube and Video Content – Focus Your Efforts Here – Be Consistent – Give Yourself Time • Marathon Territory Resources Order The Book and get a bonus ebook Only at 100NewPatientsAmonth.com Tyler Williams Live • High Performance Coaching – Via Phone Call or Skype – 30 Minute Complimentary Session – tyler@tylerwilliamslive.com 9
Source Exif Data:
File Type : PDF File Type Extension : pdf MIME Type : application/pdf PDF Version : 1.4 Linearized : No Page Count : 19 Creator : PDFMerge! (http://www.pdfmerge.com) Producer : iText® 5.5.0 ©2000-2013 iText Group NV (ONLINE PDF SERVICES; licensed version) Modify Date : 2014:06:04 16:06:57-04:00 Create Date : 2014:06:04 16:06:57-04:00EXIF Metadata provided by EXIF.tools