TP LINK Backgrounder January 2012
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TP-LINK Technologies Co., Ltd. | 117 N Sunset Ave. | City of Industry, CA 91744 | Phone: 1-866-225-8139 | support.usa@TP-
LINK.com
www.TP-LINK.com
Key TP-LINK Stats
Number of Offices Worldwide: 25 (as of January, 2012)
Headquarters: Hi-tech Industrial Park, Shenzhen China
Number of Employees: 12,000 (as of January, 2012)
Year Founded: 1996
Company Overview: TP-LINK is a global provider of SOHO networking products and the World's No.1 provider
of WLAN and Broadband CPE devices, with products available in over 100 countries to
tens of millions of customers. Committed to intensive R&D, efficient production and
strict quality management, TP-LINK continues to provide award-winning networking
products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print
Servers, Media Converters and Network Adapters for Global end-users.
Product Overview: Wireless routers & adapters, wireless access points, outdoor wireless access points, 3G
routers, ADSL modem router, Powerline products, IP cameras, print servers, SOHO
routers, SOHO switches, SMB broadband routers, SMB switches
Current Markets Served: TP-LINK products are available in over 120 countries, with 336 distributors:
North America: 11 Distributors in 2 countries
Europe: 136 distributors in 43 countries
Asia, Mid-East and Africa: 110 distributors in 41 countries
Latin America: 79 distributors in 16 countries
Sales Figures: Global sales 2011: (FOB) $950 million USD
Annual Average Growth Rate: 39.3% over the last 7 years
Global Sales Volume 2010: 54.6 million units
Daily Sales Volume 2010: 216,000 units
Media Contact: Daniel Beach, Global Communications Manager dan.beach@tp-link.com
More Information: www.tp-link.com
Competitive Differentiators: In-House Manufacturing: unlike other networking companies, TP-LINK owns its own
manufacturing facilities with no outsourcing.
Original Developer: complete control of firmware source code; production uniformity
and performance stability.
Best Quality/Price: RMA rate less than 1%; best operational cost control.
e-tail, Retail and Distributor Support: dedicated account managers and product
engineers.
R&D Investments: more than 8% of annual sales revenues
TP-LINK Technologies Co., Ltd. | 117 N Sunset Ave. | City of Industry, CA 91744 | Phone: 1-866-225-8139 | support.usa@TP-
LINK.com
www.TP-LINK.com
TP-LINK Founders and Leadership Bios
Cliff and Jeffrey Chao co-founded TP-LINK in 1996 with Cliff at 32 and Jeffrey at 28. The young brothers began
from scratch with the company’s first ISA-bus 10Mbps LAN card as one of the first SOHO and SMB networking
companies in Mainland China. Since becoming China’s number one SOHO networking company in 2002, TP-LINK
now boasts a product line ranging from wireless routers and access points, outdoor wireless, 3G routers, ADSL
modem routers, Homeplug adapters, to PoEs, IP cameras, SMB switches, and VPN routers and are now available
in over 100 countries worldwide.
Cliff Chao studied at Zhejiang University and directs the company’s China operations, while Jeffrey Chao, who
graduated from Shanghai Jiaotong University with a Master’s degree in Computer Sciences, directs Global
operations. Both brothers continue to dedicate a great deal of their time to product development and other
aspects of the company to realize their dream of making TP-LINK the number one SOHO and SMB networking
company in the world.
About TP-LINK
TP-LINK is a global provider of SOHO networking products and the World's No.1 provider of WLAN and Broadband CPE
devices, with products available in over 100 countries to tens of millions customers. Committed to intensive R&D, efficient
production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless,
ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global
end-users.
Visit us at www.tp-link.com.
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Press Contact: pr@tp-link.com
