Xiaomi 1MORE Company Overview English

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1MORE INC.

Hear & Now

1MORE is a consumer electronics company that focuses on acoustic technology research, headphones, smart hardware, and firmware device design.
Official website: www.1more.com

1MORE=Always surpass ourselves
Culture

Advantages

Mission

Vision

Respond to the nature and human being

Innovations to market

Perfect combination and consistent

Most recommended headphone

High efficiency in operation

innovation of acoustics and aesthetics

Long term accumulation of core technologies

Hear & Now

1MORE is devoted to bringing music to life. We believe music is the monologue of
the soul. Through modern excellence in form and function 1MORE delivers sound
that is powerful and pure. When you “hear” our “now” you will be at one with your
music, for the goal of any great technology is to disappear.
Transparency runs through the heart of 1MORE. We over-engineer and over-test
our products to create crystal clear audio with elegant esthetics. We transcend
boundaries in a global alliance of Danish industrial design, Italian sound design,
American brand design, and world-class Chinese design and manufacturing.
1MORE’s global efficiency and scale allows us to offer a level of quality and value
that no other brand can. There may be a mountain of headphone brands. We don’t
simply want to climb that mountain. We want to turn it upside down so everyone
can reach the peak.

1MORE – Turn the mountain upside down

Perceive
Value

Real
Value
1MORE doesn't want to climb
the mountain of headphone brands

But want to turn it upside down,
so everyone can reach the peak

Team

Co-founder and VP of 1MORE

Founder and CEO of 1MORE

Co-founder and VP of 1MORE

Co-founder and VP of 1MORE

Howard Yu

Gary Hsieh

Frank Lin

Channing Zhang

Responsible for supply chain
management , product
development and design, and
marketing;
More than 20 years of
experience in sales and
customer development in ecommerce;
Worked for in Mart, Mitac
Technology, and Foxconn;

Co-founded MAG.Inc , an
international brand of color
displays;
Served at Foxconn for 10 years
and was prized as the youngest
BU to head groups that
manufactured iPods, Kindle ebooks , Foxconn’s picture frame
division, and created the world's
first electronic frame.

Responsible for brand marketing,
sales, and E-Commerce operation
and management;
More than 20 years experience in
hardware and software research
and development in the consumer
electronics industry;
Worked for Foxconn Group;

15 years experience in product design
verification, quality assurance, customer
service support, and plant operations;
responsible for product design, validation,
manufacturing and quality management
for Apple, Sony, Philips, Amazon, Huawei,
Lenovo, and other global brands;
Worked as general manager of domestic
medium-sized enterprises, responsible for
the company's production operations and

Team
Luca Bignardi (Italy)
•Luca Bignardi : world-class music producer
and engineer
•4 time Grammy Award winner
•Luca has worked with these World-class
artists:Andrea Bocelli、Luara Pausini、Vasco
Rossi、Adriano Celentano、Ana Belen、
Anastacia、Alexia、Gianni Morandi;
•Works as 1MORE’s headphone tuner and
sound designer.

Mac Vincent (Canada)
•Former vice president of greater China for
Sennheiser;
•Member of 1MORE brand strategy brain trust.

Dave Russell (USA)
•Former BOD of Gateway.
•Former Executive Vice President, Avalon Capital Group
•Serves on the board of privately held Amazing Mail.com
•Serves on the board of directors of Vizio, Inc., America’s
fastest-growing HDTV and consumer electronics
company.
•Founder and Executive Chairman, Puro Sound Labs LLC
•CEO of 1MORE USA

Manouchehr Fathi (Denmark)
•Founder and Managing Partner, Ominor and CEO of
Vers;
•Held senior operations and engineering roles at
companies including Amdahl, Supermac, Visioneer,
Remedy and Flextronics. Long term cooperation in
Nordic industrial design;
•Executive responsibility for $3B global projects and over
26 year experiences in ID and operation;
•Member of 1MORE brand strategy brain trust.

Alliance Partnership
Trade our key suppliers as strategic alliance partners.
Work together diligently with spirit of Forrest Gump.

Metallic Machine
Balanced Armature

Supplier

MEMS Microphone

BT Solution
ANC Solution

REVIEWS / MEDIA

“These in-ears boast plenty of
impressive features, but perhaps the
most remarkable thing about them is
the price: At $100, they make others
in their class look embarrassingly
overpriced” Ryan Waniata, Digital
Trends

“A terrific value product that will help
reset the price performance bar for
affordable portable audio.” Eric Neff,
Headphone Guru

“The entire experience is upscale, with
no corners cut: fit, design, audio
performance, packaging and
accessories.” Brad Moon, Forbes

The Triple-Driver's sound is not only
full and warm but nicely detailed.
There's plenty of bass oomph and
definition is decent enough. The
midrange sounds clear and natural;
this is a headphone that will appeal to
audiophiles,” David Carnoy, CNET

[1MORE is] already recognized for
making some of the best audio
products in the world. They’ve been
winning both design and audiophile
awards around the world,” Kevin
Kelleher, Time Magazine

“This in-ear headset performs
well above its pay grade.
1MORE could easily ask for an
extra $50”, Staff, TweakTown

REVIEWS / MEDIA

At around $100, 1More has
destroyed every other headphone
set in or above their price range. I
don’t see myself going back to
wireless for a while. Brian
Wharton, MacSources

Beautiful presentation, clear and
balanced, luxury at an affordable
price, Maruice “MoeDawg,”
Washington,” Head-Fi

“The 1MORE Triple Driver inear headphones can perform,
when optimally fitted, on a
level that wouldn’t be out of
place in a $1,000 in-ear
monitor,” Cliff Wade, Tech
Dissected

“the 1More Triple Driver in-ear
headphones did leave a great
impression on me. I’ve used other
headsets and earbuds that cost more
and still don’t offer the audio quality
on the triple driver,” Chris
DelCastillo, Nerd Reactor

“Its all the little things, like the
immaculate packing, on top of great
sound that makes the Triple Driver a
must have,” Marshall Rosenthal, The
Examiner

CR RANKING

#1

Rated
Headphone
July 2016 Issue

Technology and Products

Technology and Products

Patented
Acoustic
Technology

Fashionable Smart
Devices

Metal Composite Diaphragm

Headphones +tracking

Multi Drivers Headphones

Fashionable audio devices

Subjective Acoustic

ANC Headphones

Smart Hearing Protection

Dual System Compatible

IOT Toys

Music Social Media

IOT Eco System
IOT Headphones

IOT Speaker

Piston Acoustic Technology
Patented Composite Layers of Diaphragm
Patented triple layer diaphragm design allows the listener to hear music as the artist originally intended.
The result is clear treble, immaculate midrange, and powerful bass.

Aero-space metal composite diaphragm (Explosion Fig.)

Meticulous Sound Applied with Triple Drivers
Two balanced armatures and a separate dynamic
driver deliver an extremely powerful yet intimate
listening experience. Together they create a spacious
and transparent feeling of having nothing between
you and your music. Our patented armatures work
together to deliver sizzling highs and can withstand
extremely high input power without distortion. They
have an extended frequency range up to 40,000 Hz to
reproduce high-resolution audio. Frequencies in this
range add “transients”, a sonic quality normally
only heard in live music. The armatures are uniquely

Aerospace-grade metal composite diaphragm
dynamic driver

inset with durable silicone covers for lasting
performance and resilience. Our patented triple layer
driver with aerospace grade metal inside two outer
layers of PET, a resilient polymer, greatly increases
bass and midrange response time, definition, and
fullness.

Patent balanced armature driver

Dual-system intelligent controls
Compatible with iOS and Android
Dual-system intelligent controls are compatible with both Apple iOS and Android
systems, allowing the user to change volume, play/pause, and take calls.

Precise Ergonomic Design
According to the medical canal data of various age sections and different genders,
we designed an average size of ear buds with a more comfortable way to fit in.

Brand Personality

Adventurer
with
Passion

Brand Personality

Pop-Pro:
Popular Profession

Nordic Design Style
Precision Metal Craftmanship

Luca Bignardi
Four Time Grammy Award Winner
Italian Brand Ambassador with a deep passion
for perfecting 1MORE’s sound

Honor List

2014 iF Award

2014 Reddot Award

2015 China Good Design

2016 iF Award

2014 Computex Award

Honor List

2016 iF Award

2015 iF Award

2016 iF Award

2016 iF Award

2015 Reddot
Honorable Mentioned

Media Review

“Rich sound and luxury feel.”

“You never feel like these buds are going to blow you out of the water down low.”

“I was rewarded with a level of dynamic slam, especially in the mid and low bass,
that rivaled any in-ear I’ve used.”

“I was amazed at the quality and range of sound that these produced, from treble
to bass. “

Recommendations

Former CEO of Sennheiser Asia - Marc Vincent
“For ears, eyes and hands, 1MORE product full with sense of quality and taste."

Famous American Producer & Sound Engineer - David Kellogg
“1More is offering something unprecedented- supremely accurate and professionally balanced
earphones that are elegantly designed and incredibly affordable.”

American Senior Reviewer - Ian Scott-Parker
“Nothing seemed to be outside the capabilities of these earphones.”

Current Facts
Quality and Reliability
•
•
•

99% , RMA ratio is less than 0.03%(300 DPPM)
Total tests on products' functional reliability and user's experiences amount to 732 items.
Environmental tests on toxic substances and elements amount to 175 items.
The product yield is above

Sales and Recommendations
•
•
•

3 years amount to 20,000,000 pcs.
Day sale on Nov 11 , 2014 amounts to 200,000 pcs, which is No.1 in headphones of mainland China.
Online recommendations amount to 2,560,000 and five-star rank above 99% by May 10 , 2016.
Total sales in less than
th

th

International Awards
•

Won

10 international design awards in 3 years.

Business Expansions
•
•

18 provincial distributions, 20 T-Mall online shops and 150 offline experiencing stores in mainland of China.
Sales in 5 countries and regions as following: USA, England, Japan, Korea and Taiwan China.

1 MORE Piston Classic (In- Ear)

Metal Composite Diaphragm
A better taste with surging
and melodious sound
Millions of people like the classic style. It’s the
very style we need to extend. we’ve selected
metal composite diaphragm, to allow the metal
clip to have outstanding performance in high
frequency, give you a mellow sound in detail.
PET materials are flexible and soft, which
provide a mellow mid-sound as well as strong
bass. Tie in optimized program, make you feel
more comfortable, balance and shock. Will not
get bored though listen for a period of time.

1MORE Crystal
Piston Earphones
· Swarovski ® elements
· Luxury quality
· Vivi listening experience
· Dual-system intelligent control

1 MORE Active Bluetooth In-Ear Headphones

Nordic minimalist design
Light-luxury fashion
Metal surfaces of the headphones uses more than 20
sophisticated metal processing:
CNC precision carving “disc-like pattern”, preventing
fingerprints and scratches.
High light brushed metal surface and edges using a blast
ing process. The headphone hooks made with
advanced engineering plastic molding and a
metal decorative embellishment is decorated on it.
Metal surface using Anodic oxidation processing, to ensu
re that color always like new-ruby red and the titanium black in your life!

1 MORE Triple-Driver In-Ear Headphones

COMFORTABLE ERGONOMIC DESIGN
Our In-Ear Triple Driver’s have oblique angles that naturally match your
ear canals. They come with seven sets of silicon ear tips and three
sets of memory foam ear tips ensuring a perfect fit. Besides fit, the
silicon enhances lower frequencies while the foam enhances higher
frequencies to satisfy your sonic preferences. The snug fit increases
noise isolation and bass, eliminating the need for unnatural and
unhealthy boosting.

1MORE Over Ear Headphones

Low Profile Black
Hale quality,
comfortable experience

1 MORE Bluetooth Over-Ear Headphones

HIGH QUALITY SOUND IS
MEANINGLESS WITHOUT A
COMFORTABLE FIT
The ear cups of these headphones rotate in four directions,
so that you can customize them to the perfect position for
your ears.
The solid headband is manufactured with shape memory TR90 titanium steel. Incorporating this material in the ergonomic
design allows for the stretching required with everyday use.
TR-90 steel is flexible, lightweight and sweat resistant.

1MORE Capsule In-ear headphones

Let the earbuds lie in your ear
A new way of wearing in-ear headphones. Ultra-Compact yet
comfortable earbuds with ergonomic design
The earbuds are hidden inside the ears, which makes the
headphones more comfortable to wear and less possible to
fall out. What’s more, the earbuds includes silicone covers,
which ensure earbuds stay in during activities.

1 MORE Bluetooth Over-Ear Headphones

Premium packing

Only for showing, not included
in Headphones selling

1 MORE Triple-Driver In-Ear Headphones

Retro
packing

8 pairs of ear
plugs

Aviation plug 、Metal
clips

Triple Driver Lightning In-Ear Headphones
This Triple Driver Earphones with Aluminum finishing provides
luxurious metallic feel
Patented iron-ring structure, more balanced with tri band
Enthusiast wire design, fashionable

ANC Lightning In-Ear Headphones
Effectively isolating external noise for better listening experience
Ergonomic design, comfortable fitting
Patented iron-ring speaker design, high definition
listening experience

Global Media Recommendations

Elmoremagazine

“I was amazed at the quality and range of sound that these
produced, from treble to bass. The sound transitions between
different genres of music and then to a podcast or audiobook
without a reduction of clarity.”
——Elmoremagazine

http://www.elmoremagazine.com/2016/01/thingamajigs/ser
ious-listening-a-review-of-1more-usa-headphones

David Kellogg

“1More is offering something unprecedented- supremely accurate
and professionally balanced earphones that are elegantly designed
and incredibly affordable.”
——David Kellogg
http://usa.1more.com/blogs/news/114192647-a-music-producer-s-review-of1more-s-triple-driver-in-ear-headphones

David Kellogg

has been a career sound engineer and music producer

for 25 years. At various studios including his own, Droptone, he has worked with
producers such as Butch Vig (Garbage, Nirvana) and artists such as Lenny Kravitz,
Jimmy Cliff, Talib Kweli, and Beres Hammond.

CNET

“It was akin to listening to headphones plugged into a tube
amplifier, everything was just a little prettier and nicer sounding
with the Triple Driver.”
——Steve Guttenberg

http://www.cnet.com/news/this-100-in-ear-headphone-has-a-rich-sound-and-luxury-feel/

Theheadphonelist

“The only truly high-performance fashion in-ear I’ve tried.”
——Theheadphonelist

http://theheadphonelist.com/headphone_review/1more-design-crystalpiston-in-ear-earphone-review/

Neowin

“The lows, mids and highs were all well balanced... Songs with heavy bass
didn't disappoint, and female vocal was still extremely enjoyable. ”

——Neowin

http://www.neowin.net/news/introducing-the-1more-piston-a-pair-ofin-ear-monitors-we-cant-fault

E-earphone (Japan)

“【本日解禁!】那个高性价比的耳机回归啦!”
—— E-earphone

http://www.e-earphone.jp/blog/?p=44408

Mynavi News (Japan)

“中国1MORE、性价比非常高的铝製耳机 , 采用防振系统”

—— Mynavi News

http://news.mynavi.jp/news/2016/05/20/223/

AV Watch (Japan)

“ 2,980円就能买到铝制耳机。e☆イヤホン发售1moreの新品「Piston
Classic」 “

—— AV Watch

http://av.watch.impress.co.jp/docs/news/20160520_758338.html

FNZOO (Taiwan)

“比较出彩的还是要数这货的线控相当精美,造型也做得相当漂亮,这
超越了我以前看过不少国内品牌的线控设计。“

—— FNZOO

https://fnzoo.com/article/info/48597.html

igao7 (Taiwan)

“这款百元级的耳机有超出了这个价格的发挥,虽然无法和高端耳机相比
,但无论是高音、中音还是低音,与三百元左右的耳机都不相上下。“

—— igao7

http://www.igao7.com/news/201603/TTYWpJG3l90W9cmQ.html

In Ear Kopfhorer (Germany)

“Die Firma 1More, welche auch hinter der Entwicklung der sehr
beliebten Xiaomi Piston 3 und Xiaomi Hybrid steckt, bringt mit dem 1More
Triple Driver E1001 einen preislich erschwinglichen Hybrid In-Ear Kopfhörern
mit 3 Schallwandlern heraus. “

—— In Ear Kopfhorer

http://www.inearkopfhoerer-tests.de/testberichte/1more-triple-driver-im-test/



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