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User’s Guide
Version 2.7.1

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Footage
Hell’s Kitchen - Courtesy of Upper Ground Enterprises/Hell's Kitchen post team.

Media | Distribute User’s Guide • Created 7/27/16 • This document is distributed by Avid in online (electronic) form only,
and is not available for purchase in printed form.

Contents
Using This Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Chapter 1

Media | Distribute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Using the Media Distribute Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Publish to Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Publish to the Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Review and Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Chapter 2

Workflows for Media | Distribute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Media Flow from Ingest to Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Media | Distribute Roles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Using This Guide
This guide is intended for users of an Avid MediaCentral | UX system with the Media | Distribute
feature. This guide describes product features and basic user procedures, such as Media Distribute
multi-platform publishing.

1 Media | Distribute
Media Distribute allows users to publish news stories and audio and video content directly from the
MediaCentral | UX interface to multiple outlets:
•

Corporate and broadcast Web sites and Web content management systems

•

Social media services such as Facebook and Twitter

•

Online video platforms such as YouTube and Brightcove

Before you can use Media Distribute to publish to these services and platforms, you need to
configure profiles in MediaCentral UX for specific targets, such as personal or corporate Twitter or
YouTube accounts. You then create a multimedia package — a collection of text (messages or
stories), images, video, and audio, all associated with a common iNEWS story and Interplay
Production sequence. And you can distribute the package to multiple targets in a single process using
the Media Distribute layout in MediaCentral.
Media Distribute also requires a separate license and installation. For more information on installing
Media Distribute, see your Avid Professional Services representative.

As part of MediaCentral, Media Distribute includes many of the processes described in the Avid
MediaCentral | UX User’s Guide and Avid MediaCentral | UX Administration Guide. For more
information, see your MediaCentral documentation.
See the following topics for more information about Media Distribute:
•

Using the Media Distribute Layout

•

Publish to Social Media

•

Publish to the Web

•

Review and Approval

Using the Media Distribute Layout

Using the Media Distribute Layout
When you have created your system and user profiles, you can create and publish your packages
using the Media Distribute layout in MediaCentral UX. The Media Distribute layout displays
different options when you select Social Message, Web Story, or Packages in the Platform pane.
The following illustration shows the Media Distribute layout with Social Message selected in the
Platform pane. For information on the Web Story and the Packages panes, see “Publish to the Web”
on page 16 and “Review and Approval” on page 33.

You can customize MediaCentral UX by adjusting a layout’s areas and panes. A single area can
contain one or more panes. When an area contains more than one pane, the panes are displayed in a
tabular format, with one pane on top of the others.

Publish to Social Media

Pane or Area

Description

Launch

A pane from which you navigate to various locations. This pane displays remote file
systems, local file systems, and other locations for assets.

Media Distribute An area in which you can select a platform for your package or review and confirm
Creation area
specific packages for the available targets.The options that display in the area change
when you select one of the following panes:
•

Social Message — You use this pane to create packages for publication to social
media sites. You can also schedule packages for delivery at a specific time.

•

Web Story — You use this pane to create packages for publication to Web
Content Management Systems (CMS). The options available in this pane depend
on which Web CMS settings your MediaCentral administrator has configured.

•

Packages — You use this pane to review and approve packages submitted for
publication. The pane also displays a history of packages ready for publication
and already published, which allows you to search all submitted and published
packages.

Media

A pane in which you can view and edit media assets. The controls that are displayed
depend on the selected asset.

Assets

A pane that displays assets. These assets can result from a search or from browsing.
Assets are displayed in a folder hierarchy, if applicable to the assets displayed.

Queue/Story
(iNEWS users
only)

A pane that displays the contents of a queue with the contents of a selected story in
the queue, including the story form and any production cues. It can only be opened
from the Assets pane, and is therefore not listed as part of the Panes menu.

To open the Media Distribute layout, do the following:

Click the Layout selector and select Media Distribute.

To open a new pane:

1. Select the Panes menu.
2. Select the menu option corresponding to the pane you want to open.
The pane you select opens in the active area.

Publish to Social Media
Media Distribute allows you to create your package, including text and media, and then to manage
the flow of assets and metadata through the transcode process and the delivery of the package to
online, mobile, and social media platforms. The integration of these processes with the
MediaCentral UX interface makes publishing your content to multiple outlets simple and efficient.
The workflow for publishing your package to a social media service such as Facebook depends on
whether or not you want to start with an iNEWS story as your source. Working from an existing
story, you can use the Social Message pane to select a profile, modify the content appropriately for a
particular target, edit and add video, and then publish to one or more service.

If your MediaCentral configuration does not include iNEWS, the iNEWS options included in Media
Distribute are disabled.

Publish to Social Media

If you start with media located in Interplay Production, you can use the Social Message pane to select
your profile, create a message to accompany your material, edit and add media content, and then
deliver your message, images, and video to multiple channels in the right format for each platform.

You do not need iNEWS or Interplay Production to publish messages to social media services using
Media Distribute.
You can also schedule the publication of your multimedia package or rundown stories to a social
media service.

Publishing from iNEWS to Social Media
You use the Media Distribute layout to create your package and deliver it to one or more social media
targets. When you publish from iNEWS, you select your story, and then you can add video or an
image, and then either publish your media package or schedule publication for a specific time (see
“Scheduling the Delivery of Content for Publication” on page 15).

You can publish media to Facebook and Twitter from the Social Messages pane.
To prepare an iNEWS story for publishing to a social media or video service:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to open a story in the Queue/Story pane.
a.

Double-click an iNEWS server in the Launch pane.
The folder hierarchy of the iNEWS database displays in the Assets pane.

b. Double-click a queue in the Asset pane.
The queue’s contents open in the Queue/Story pane.
c.

Select the story in the queue you want to view and click the Story button to display the story
in the bottom half of the Queue/Story pane.

Publish to Social Media

3. Do one of the following:
t

Click the Pane menu in the Queue/Story pane and select Send to Media Distribute.

Click the Social Message pane, and then click Load iNEWS Story.

The Message text box in the Social Messages pane displays the iNEWS story, including all
segments, with all production cues removed and the character count listed below the text box. If
you selected the option to transform iNEWS stories to lowercase in the System Settings, all text
changes to lowercase characters.

Social Message pane: iNEWS story loaded in the Message box; target buttons; Profiles and Video Profiles menus;
selected profile; Attach/Remove Video button; Attach/Remove Closed Captioning button; Load Image buttons;
Scheduler, Load iNEWS Story button

4. (Optional) Add, delete, or modify story text in the Message text box.
Changes you make in the Message text box apply globally to all social media targets you select.
You can also modify the story text for individual targets in the text boxes for those targets.
5. Select a social media target — for example, Facebook. You can select multiple targets.
Settings display in the Social Message tab for each target you select. The text in the Message text
box automatically displays in the message box for each target.
If the story text exceeds the maximum length for a social media target, the story appears
truncated in the message box.

Publish to Social Media

6. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.
Profiles display in the Selected Profiles area.
System profile
System profile with video transcoding
User profile

If you want to delete a profile, click the “x” next to the profile name.

Some profiles used for publishing video in the Social Messages pane include a transcoding
component. This allows you to publish video directly to some platform that are not classified as
online video providers — for example, Facebook.
7. (Optional) In the target message box, edit the text for the applicable platform. For example, you
can edit your story to fit Twitter’s 140-character limit.

n
c

When you embed video in a message, the text of the Web link, the Uniform Resource Locater (URL),
is included in any character limit for the selected platform.
If you add video or an image to a package that you want to publish to Twitter, and you do not
selected a transcoder profile, your Twitter message is restricted to 116 characters. If you add
video or an image to a package for Twitter and you do set a transcoder profile, your Twitter
message is restricted to 100 characters.
8. To add a video to your package, do the following:
a.

Double-click a sequence in the Asset pane or drag the video asset to the Media viewer.
The video asset displays in the Media pane.

b. If you do not want to add the entire video to your package, set In and Out points in the Media
pane and create a subclip and then load the subclip in the Media viewer.

For information on creating sequences, see “Creating a Sequence” in the Avid MediaCentral UX
User’s Guide.
c.

Click the Video Profiles menu, and select a profile. You can select multiple profiles for each
target.
When you publish a package that includes video to a social media platform, the published
content includes a link to the video on the Web site specified in the Video Profile menu.

d. If necessary, add or update any metadata to the profile fields that require information.

Publish to Social Media

Click Attach Video.
The video displays in the Video area of the Social Messages pane and a sequence is
automatically created. The Attach Video button changes to the Remove Video button.

If your video includes closed captioning information, click the Attach Closed Captioning
button.
Closed captioning information is added to the media package, and the Attach Closed
Captioning button changes to the Remove Closed Captioning button. You can remove closed
captioning from your package by clicking Remove Closed Captioning.

9. To add an image to your package, do one of the following:
t

Move the position indicator in the Media viewer to the appropriate frame in your video clip,
and then click Load from Player.

Click Load from local drive, navigate to the image stored on your system that you want to
use, and click Open.

The image displays in the Image area of the Social Messages pane.

You can publish media to Facebook and Twitter from the Social Messages pane.
10. Use the Scheduler area if you want to schedule publication of your package for a specific date
and time. For more information on scheduling rundowns, see “Scheduling the Delivery of
Content for Publication” on page 15.
11. Click Post.
The story is sent for approval and the Social Messages pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.
If your package does not include video and your target uses a user profile — for example, if you
publish the package to your personal Twitter account — the package does not require review or
approval and is posted automatically to your account.

Publishing MediaCentral Assets to Social Media
In addition to creating a media package from an iNEWS story, you can also start directly with media
stored in your MediaCentral environment and then add the text and tags you want for your story.

If your MediaCentral configuration does not include iNEWS, the iNEWS options included in Media
Distribute are disabled.
To prepare a video or image for publishing to a social media service:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to load an asset in the Media pane.
a.

Double-click an Interplay Production server in the Launch pane.
The folder hierarchy of the MediaCentral database displays in the Assets pane.

b. Navigate to a sequence in the Asset pane, and then double-click the asset or drag it to the
Media viewer.
For information on opening media in the Asset pane, see “Navigating the
Interplay | Production Database” in the Avid MediaCentral | UX User’s Guide.
The asset opens in the Media pane.

Publish to Social Media

If you do not want to add the entire video to your package, set In and Out points in the Media
pane and create a subclip and then load the subclip in the Media viewer.

3. Click the Panes Menu button and select Social Message.
The Social Message pane opens.

Social Message pane: Social media target buttons; Profiles and Video Profiles menus with selected profile; Attach/
Remove Video button; Attach/Remove Closed Captioning button; Load Image buttons; video target buttons,
Scheduler

4. In the Message text box, type the text for the applicable platform. The text in the Message text
box automatically displays in the message box for each target.
5. Click Attach Video.
The video displays in the Video area of the Social Messages pane and a sequence is
automatically created. The Attach Video button changes to the Remove Video button.
6. If your video includes closed captioning information, click the Attach Closed Captioning button.
Closed captioning information is added to the media package, and the Attach Closed Captioning
button changes to the Remove Closed Captioning button. You can remove closed captioning
from your package by clicking Remove Closed Captioning.
7. To add an image to your package, do one of the following:
t

Move the position indicator in the Media viewer to the appropriate frame in your video clip,
and then click Load from Player.

Click Load from local drive, navigate to the image stored on your system that you want to
use, and click Open.

The image displays in the Image area of the Social Messages pane.

Publish to Social Media

n
c

You can publish media to Facebook and Twitter from the Social Messages pane.
If you add video or an image to a package that you want to publish to Twitter, and you do not
selected a transcoder profile, your Twitter message is restricted to 116 characters. If you add
video or an image to a package for Twitter and you do set a transcoder profile, your Twitter
message is restricted to 100 characters.
8. Select a social media target — for example, Facebook. You can select multiple targets.
Settings display in the Social Message tab for each target you select.
9. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.
Profiles display in the Selected Profiles area.
System profile
System profile with video transcoding
User profile

If you want to delete a profile, click the “x” next to the profile name.
10. Use the Scheduler area if you want to schedule publication of your package for a specific date
and time. For more information on scheduling rundowns, see “Scheduling the Delivery of
Content for Publication” on page 15.
11. Click Post.
The story is sent for approval and the Social Messages pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.

Scheduling the Delivery of Content for Publication
If you want to deliver your package to a social media platform at a specific time, you can set the date
and time for publication using the Scheduler on the Social Message pane.
If you want to schedule a story that includes an air date, selecting the Scheduled delivery option
automatically fills in the date and time fields of the scheduler. If you sync the story with iNEWS,
Media Distribute picks up any changes made to the air date or story status — for example, if the story
changes from a non-floated story in a rundown queue to a floated story, or if the air date changes. You
cannot schedule a floated story, so a synced rundown story that changes from non-floated to floated
loses its scheduled publication date. If you change the story back to a non-floated story, the sync with
iNEWS is restored.
For more information on scheduled and synced stories, see “Review and Approval” on page 33.

Publish to the Web

To schedule the publication of a media package:

1. In the Scheduler area, select Scheduled Delivery.
The Date text box displays the current date by default.

If the story includes air date data in the story form in iNEWS, the air date automatically displays
in the Date and Time text boxes.
2. (Optional) Click the Date menu and select another date from the calendar. You can also type a
date in the Date text box. Dates must be in the format of mm/dd/yyyy.
3. (Optional) Click the Time menu and select a time. You can also type a time in the Time text box.
As you type, a list of available times appears. You can continue typing or select the appropriate
time from the list.

If you do not select a time, the default time is 12:00 AM. You cannot select a time earlier than the
current time.
4. If you want to sync your story with any changes made to the story in iNEWS, click Sync with
iNEWS. If the air date changes in iNEWS, Media Distribute updates the scheduled date and time
in the Packages pane.

You cannot sync a floated iNEWS story.

Publish to the Web
Media Distribute allows you to create your package and publish it to a corporate or broadcast Web
site. The workflow for publishing your package to the Web depends on whether or not you want to
start with an iNEWS story as your source. If you work from an existing story, you can automatically
add text from the story to your package. If you start with media located in Interplay Production, you
can use the text editor in the Web Story pane to create and modify your message.
When you publish to a corporate Web site, Media Distribute sends your package to your content
management system (CMS). The CMS determines when the media package is published to your
corporate Web page, depending on how your CMS has been configured.

Publishing from iNEWS to the Web
If you want to publish an iNEWS story to a Web site, you can load the story from your iNEWS
queue. This automatically removes production cues, and adds text to some of the fields for your
package. You can then modify your story, select a profile, add a video clip or an image, and send the
story out for approval for publication.
If you selected the option to transform iNEWS stories to lowercase in the System Settings, all text
changes to lowercase characters. You can use the rich text editor in the Web Story pane to modify the
capitalization of text in your story.
If you have configured a WorldNow CMS profile, you can use the Web Story layout to specify a
number of WorldNow categories for your media package. For more information, see “Publishing
MediaCentral Assets to a WorldNow CMS” on page 21.

Publish to the Web

To prepare an iNEWS story for publishing to the Web:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to open a story in the Queue/Story pane.
a.

Double-click an iNEWS server in the Launch pane.
The folder hierarchy of the iNEWS database displays in the Assets pane.

b. Double-click a queue in the Asset pane.
The queue’s contents open in the Queue/Story pane.
c.

Select the story in the queue you want to view and click the Story button to display the story
in the bottom half of the Queue/Story pane.

3. Click the Panes Menu button and select Web Story.
The Web Story pane opens. The options available depend on which Web CMS settings your
MediaCentral administrator has configured.

Web Story pane: Headline, Summary, and Body text boxes; Selected Profiles

4. Click Load iNEWS Story.
The Title and Lead text boxes display the story slug, and the Body text box displays the iNEWS
story, including all segments. If you selected the option to transform iNEWS stories to lowercase
in the System Settings, all text changes to lowercase characters.
5. (Optional) Add, delete, or modify text in the text boxes for the story title or headline and any
other text boxes. The fields requiring text depend on your Web CMS configuration.
The Body text box includes a rich text editor that allows you to edit your content and to format
text to match the styles used on your Web site. You can also use the Source button to view the
HTML markup for your story.

Publish to the Web

If you want to delete a profile, click the “x” next to the profile name.
7. To add a video to your package, do the following:
a.

Double-click a sequence in the Asset pane or drag the video asset to the Media viewer.
The video asset displays in the Media pane.

b. If you do not want to add the entire video to your package, set In and Out points in the Media
pane and create a subclip and then load the subclip in the Media viewer.

You can also add a sequence to your package. For information on creating sequences, see “Creating
a Sequence” in the Avid MediaCentral | UX User’s Guide.
c.

If your CMS supports video profiles, click the Video Profiles menu, and select a profile. You
can select multiple profiles for each target.

d. If necessary, add or update any metadata to the Web Story fields that require information,
depending on your Web CMS configuration — for example, associated links or alternative
text for graphics.
e.

Click Load from Player.
The video displays in the Video or Image area of the Web Story pane. The position indicator
in the Media viewer determines the video poster frame that appears on your Web page.

(Optional) If you want to use a separate image to display in the Video area as the poster
frame for you video, load a new video in the Media viewer and then click Load from Player.
This allows you to use a poster frame that does not appear in the video for your package.
You can also use a separate image from your local system by clicking Load from local drive.

g. If your CMS supports additional graphics content — for example, branding, header, or Story
Body graphics — you can move the position indicator in the Media viewer and then add the
new image to the appropriate field in the Web Story pane.
h. If your video includes closed captioning information, click the Attach Closed Captioning
button.
Closed captioning information is added to the media package, and the Attach Closed
Captioning button changes to the Remove Closed Captioning button. You can remove closed
captioning from your package by clicking Remove Closed Captioning.
8. Click Send draft.
The story is sent for approval and the Web Story pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.

Publish to the Web

Publishing MediaCentral Assets to the Web
You can also publish your package to a Web site without using an iNEWS story by selecting video
from Interplay Production or Interplay MAM, adding and modifying the text for the story, and
submitting the package for approval.

If your MediaCentral configuration does not include iNEWS, the iNEWS options included in Media
Distribute are disabled.
If you have configured a WorldNow CMS profile, you can use the Standalone Video layout to specify
a number of WorldNow categories for your media package. For more information, see “Publishing
MediaCentral Assets to a WorldNow CMS” on page 21.
To prepare a video for publishing to the Web:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to load an asset in the Media pane.
a.

Double-click an Interplay Production server in the Launch pane.
The folder hierarchy of the MediaCentral database displays in the Assets pane.

If you do not want to add the entire video to your package, set In and Out points in the Media
pane and create a subclip and then load the subclip in the Media viewer.

Publish to the Web

3. Click the Panes Menu button and select Web Story.
The Web Story pane opens. The options available depend on which Web CMS settings your
MediaCentral administrator has configured.

Web Story pane: Selected Profiles; Load/Remove Video buttons; Preview button, Attach/Remove Closed
Captioning button; Load/Remove Image buttons; Load from local drive button

4. Click Load from Player.
The video displays in the Video or Image area of the Web Story pane. The position indicator in
the Media viewer determines the video poster frame that appears on your Web page.
5. (Optional) If you want to use a separate image to display in the Video area as the poster frame for
you video, load a new video in the Media viewer and then click Load from Player. This allows
you to use a poster frame that does not appear in the video for your package. You can also use a
separate image from your local system by clicking Load from local drive.
6. (Optional) Add, delete, or modify text in the text boxes for the story title or headline and any
other text boxes. The fields requiring text depend on your Web CMS configuration.
Some text boxes — for example, the Body or Story Body text box — include a rich text editor
that allows you to edit your content and to format text to match the styles used on your Web site.
You can also use the Source button to view the HTML markup for your story.
7. If necessary, add or update any metadata to the Web Story fields that require information,
depending on your Web CMS configuration — for example, associated links or alternative text
for graphics.

Publish to the Web

8. If your CMS supports video profiles, click the Video Profiles menu, and select a profile. You can
select multiple profiles for each target.
Profiles display in the Selected Profiles area.
System profile
System profile with video transcoding
User profile

If you want to delete a profile, click the “x” next to the profile name.
9. If your CMS supports additional graphics content — for example, branding, header, or Story
Body graphics — you can move the position indicator in the Media viewer and then add the new
image to the appropriate field in the Web Story pane.
10. If your CMS supports closed captioning and if your video includes closed captioning
information, click the Attach Closed Captioning button.
Closed captioning information is added to the media package, and the Attach Closed Captioning
button changes to the Remove Closed Captioning button. You can remove closed captioning
from your package by clicking Remove Closed Captioning.
11. Click Send draft.
The story is sent for approval and the Web Story pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.

Publishing MediaCentral Assets to a WorldNow CMS
If you have configured a WorldNow CMS profile, you can add information corresponding to some of
the fields available in WorldNow. When you publish to the Web, you also have the option of
publishing a Web story using an iNEWS story or a standalone video with a summary added
separately.

If your MediaCentral administrator has configured the WorldNow settings in the System Settings
layout, some options in the Web Story pane display with default values when you load an iNEWS
story or when you attach video or images.

Publish to the Web

To publish a story from iNEWS to WorldNow CMS:

1. Prepare your iNEWS story and open the Web Story pane as described in “Publishing from
iNEWS to the Web” on page 16.
2. Click Web Story.
The Web Story pane displays the WorldNow fields.

3. At the bottom of the Web Story pane, click the Select Profile menu and select your WorldNow
profile.
4. Click Load iNEWS Story.
The Story Headline text box displays the story slug, and the Body text box displays the iNEWS
story, including all segments. If you selected the option to transform iNEWS stories to lowercase
in the System Settings, all text changes to lowercase characters.
5. (Optional) Revise the text in the Story Headline, Section Title, and Story Body text boxes.
6. Click the Content Classification menu, and select one of the categories for your story.

Publish to the Web

7. To add a frame from your video or a separate image as a graphic to the body of your story, do the
following in the Story Body Graphics section:
a.

Move the position indicator in the Media viewer and then click Load from Player. You can
also use a separate image from your local system by clicking Load from Disk.
The image appears in the Story Body Graphics section.

b. In the Assign Image to section, select in which part of the Web story you want your image to
display, add the caption for the image, and select the size and alignment of the image from
the Size menus.
c.

Type a description of the image in the Description text box and add a copyright credit, if
appropriate.

d. Click Attach Image.
The selected image appears in the Attached Images section, with the part of the Web story
listed.

(Optional) If you want to add more images, repeat these steps. You can add up to five images
for the Story Body Graphics section.

8. To add a video for your story, do the following in the Video section:
a.

Load a video clip in the Media pane, and then click Add Video.
The video appears in the Video section, and the metadata fields are filled with the
appropriate information.

b. Type a headline for the video in the Headline text box, and select where you want the
headline to appear.
c.

Type a title for the section the video appears in your Web story.

d. Click the Content Classification menu, and select one of the categories for your story.
e.

Select the options to mark the clip for use in a commercial and to enable closed captioning.
You can remove closed captioning by clicking Remove Closed Captioning.

9. If you want to add links to relevant Web pages to your story, do the following in the Associated
Links section:
a.

In the Link Name text box, type the name of the link to appear in your Web story.

b. In the Link Addr text box, add the URL for the link you want to add, and then click Add
Link.
10. Click Send draft.
The story is sent for approval and the Web Story pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.

Publish to the Web

To publish a story media packages to WorldNow CMS:

1. Prepare your video and open the Web Story pane as described in “Publishing MediaCentral
Assets to the Web” on page 19.
2. Click Standalone Video.
The Web Story pane displays the WorldNow fields.

3. At the bottom of the Web Story pane, click the Select Profile menu and select your WorldNow
profile.
4. To add a video for your story, do the following in the Video section:
a.

Load a video clip in the Media pane, and then click Add Video.
The video appears in the Video section, and the metadata fields are filled with the
appropriate information.

b. Type a headline for the video in the Headline text box, and select where you want the
headline to appear.
c.

Type a title for the section the video appears in your Web story.

d. Click the Content Classification menu, and select one of the categories for your story.
e.

Select the options to mark the clip for use in a commercial and to enable closed captioning.
You can remove closed captioning by clicking Remove Closed Captioning.

5. In the Summary Text section, do the following:
a.

Type the text you want to accompany your video. The Summary Text section provides you
with a rich text editor to style and edit your summary.

b. Select the appropriate option to use the summary as abridged text or as an SEO description.

WorldNow has a 500-character limit for text in the Summary Text section.

Publish to the Web

6. Click Send draft.
The story is sent for approval and the Web Story pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.

Publishing MediaCentral Assets to thePlatform
If you have configured a profile for thePlatform, you can add information corresponding to some of
the fields available in thePlatform mpx system.
When you select a publishing profile in the thePlatform pane, any custom categories that have been
defined in thePlatform CMS and in the profile settings are automatically loaded in the pane.
To publish a story media packages to thePlatform:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to load an asset in the Media pane.
a.

Double-click an Interplay Production server in the Launch pane.
The folder hierarchy of the MediaCentral database displays in the Assets pane.

If you do not want to add the entire video to your package, set In and Out points in the Media
pane and create a subclip and then load the subclip in the Media viewer.

Publish to the Web

3. Click the Panes Menu button and select thePlatform.
thePlatform pane opens.

4. Load a video clip in the Media pane, and then click Add Video.
The video appears in the Video section, and the metadata fields are filled with the appropriate
information.
5. If your video includes closed captioning information, click the Attach Closed Captioning button.
Closed captioning information is added to the media package, and the Attach Closed Captioning
button changes to the Remove Closed Captioning button. You can remove closed captioning
from your package by clicking Remove Closed Captioning.
6. (Optional) If you want to use a separate image to display in the Video area as the poster frame for
you video, load a new video in the Media viewer and then click Load from Player. This allows
you to use a poster frame that does not appear in the video for your package. You can also use a
separate image from your local system by clicking Load from local drive.
7. Click the Select Profile menu and select your thePlatform profile.
The category options defined by your publishing profile load in thePlatform pane.

Publish to the Web

8. Set the options you want to use for your published video package in the supplied fields.
thePlatform supports custom fields, and the options that display in thePlatform pane depend on
your configuration. The following options represent some of the standard media fields for
thePlatform. For more information, see help.theplatform.com.
Option

Description

Ad Policy

The ID of the AdPolicy associated with the content. This value is a Uniform
Resource Identifier (URI) associated with the ad policy that specifies how you
want ads to be applied to your content.

Approved

Whether the video is approved for playback

Available Date

The date that the video is available for playback

Tags

The metadata tags that you want to associate with the story and the video

Name

Loaded by default when you load the video or select Reload Metadata. You can
change the name displayed for the video.

Comments

Loaded by default when you load the video or select Reload Metadata if the
Comments field in Interplay Production contains text. You can modify the
comments displayed for the asset.

Video ID

Loaded by default when you load the video or select Reload Metadata if a video
ID has been assigned to your asset.

9. Click Save.
The package is saved for publication to your CMS. If the package has been set to auto-approval,
the CMS publishes the package depending on the details of your configuration.

Publish to the Web

Publishing MediaCentral Assets with the Distribution Pane
You can use the Distribution pane to publish media packages to some of the platforms supported by
Media Distribute. For Media Distribute v2.7, the following platforms are supported:
•

Twitter

•

Facebook

•

Flickr

•

YouTube

•

Vimeo

•

Amazon S3

You cannot attach closed captioning to your video in the Distribution pane. If you want to include
closed captioning, or if you need to publish to different platforms — for example, Brightcove or
Kaltura — you can use the Social Message pane.
You can also schedule your publication date and time, and you can configure an e-mail account to
receive notifications when Media Distribute completes the publishing operation.
To publish media packages with the Distribution pane:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Do the following to load an asset in the Media pane.
a.

Double-click an Interplay Production server or Interplay MAM database in the Launch pane.
The folder hierarchy of the MediaCentral database displays in the Assets pane.

b. Navigate to a in the Asset pane, and then double-click the asset or drag it to the Media
viewer.
For information on opening media in the Asset pane, see “Navigating the
Interplay | Production Database” and “Navigating the Interplay | MAM Workspace” in the
Avid MediaCentral | UX User’s Guide.
The asset opens in the Media pane.
c.

If you do not want to add the entire video to your package, set In and Out points in the Media
pane and create a subclip and then load the subclip in the Media viewer.

Publish to the Web

3. Click the Panes Menu button and select Distribution.
The Distribution pane opens.

4. (Optional) Click Load iNEWS Story.
The General text box displays the iNEWS story, including all segments. If you selected the
option to transform iNEWS stories to lowercase in the System Settings, all text changes to
lowercase characters.
5. (Optional) In the General text box, type the text you want to include with your package. The text
in the General text box automatically displays in the Message or Description text box for each
target. It also appears in the Body text box for e-mail notifications.

Publish to the Web

6. Click Load from Player.
The video displays in the Video area of the Distribution pane. The Attach Video button changes
to the Remove Video button.
7. To add an image to your package, do one of the following:
t

Move the position indicator in the Media viewer to the appropriate frame in your video clip,
and then click Load from Player.

Click Load from local drive, navigate to the image stored on your system that you want to
use, and click Open.

The image displays in the Image area of the Distribution pane.

If you add video or an image to a package that you want to publish to Twitter, and you do not
selected a transcoder profile, your Twitter message is restricted to 116 characters. If you add
video or an image to a package for Twitter and you do set a transcoder profile, your Twitter
message is restricted to 100 characters.
8. Click the opener for a social media target — for example, Facebook. You can select multiple
targets.
Settings display in the Distribution tab for each target you select.

Review and Approval

9. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.
Profiles display in the Selected Profiles area.
System profile
System profile with video transcoding
User profile

If you want to delete a profile, click the “x” next to the profile name.
10. For each target, select the kind of asset you want to publish. Some targets only support certain
kinds of assets.
11. (Optional) For each target, edit the Title, Message, or Description for your package.
12. If you want to schedule publication of your package for a specific date and time, click the opener
for the Scheduler section. Specify a date and time, and select the option for Scheduled delivery.
13. If you want to receive an e-mail notification when your media package is published, click the
opener for the E-mail section and do the following:
a.

Click the Profiles menu and select an e-mail profile. You can select multiple profiles to
include more recipients in the e-mail notification.
Profiles display in the Selected Profiles area. If you want to delete a profile, click the “x”
next to the profile name.

b. Type a subject line in the Subject text box.
c.

(Optional) Edit the text in the Body text box.

14. Click Post.
The story is sent for approval and the Distribution pane clears all fields. For information on
approving stories for publishing, see “Review and Approval” on page 33.

Review and Approval
Most media packages created in the Social Messages and Web Story panes require approval before
they can be published, although packages published to personal accounts might not require approval.
You can view all of the packages submitted for approval in the Packages pane.
When you publish to a corporate Web site, Media Distribute sends your approved package to your
content management system (CMS). The CMS determines when the media package is published to
your corporate Web page, depending on how your CMS has been configured.

You must have an Media Distribute Producer role to approve stories. You can use other roles to view
the messages displayed in the Packages pane, but you cannot approve packages without an Media
Distribute Producer role.
Scheduled media packages are marked with a schedule icon. If you schedule a story from a rundown
queue and set the story to sync with iNEWS, the story is marked with a Sync icon. The synced story
automatically picks up any updates made to the story in iNEWS. If a scheduled rundown story is
synced with iNEWS, and then the story status changes from non-floated to floated, the Sync icon

Review and Approval

changes to a Broken Sync icon, since floated stories cannot be scheduled. If you change the floated
story back to an unfloated story, the sync is restored and the icon changes back to the Sync icon. If
the air date of a synced story changes, the Schedule Date in the Packages pane updates to reflect the
new air date.
Schedule icon
Sync icon
Broken Sync icon

The Packages pane allows you to do the following:
•

View and sort a list of all packages submitted for publication. You can also delete packages from
the list.

•

Filter the list based on a range of dates, or filter the list by users, status, and online service or
platform.

•

Select a package to edit, allowing you to modify the story or the associated video.

•

Approve and publish packages to any available target.

•

Recall a package scheduled for delivery before the scheduled date.

Reviewing Media Packages
Before publishing a package, your Media Distribute Producer can review and edit the package to
prepare it for publication.

You must have an Media Distribute Producer role to approve stories.

Review and Approval

To view the submitted packages:

1. Click the Layout selector and select Media Distribute.
The Media Distribute layout opens.
2. Click the Panes Menu button and select Packages.
The Packages pane opens and displays all packages and their profiles.

Packages pane, listing all media packages: Filter Content button; Refresh button; Delete button; Collapse button,
Scheduled delivery icon; Sync icon

3. If you want to view only a list of the packages, click the Collapse button. To expand the list, click
the Expand button next to the package you want to view.
4. To refresh the list to see newly submitted packages, click the Refresh button.
5. To sort the list, click the Sort arrow at the top of each column in the Packages pane.
6. If you want to review or edit one of the packages, do the following:
a.

In the item listing you want to review, click Edit.
The selected package opens in either the Social Messages pane or the Web Story pane.

b. Make the changes you want, and then click Update.
The application saves your changes and opens the Packages pane.
To filter the list of messages:

1. Click Filter Content.
The Add Criteria menu displays.

Filter Content button with filter criteria: User and User text box; Date and Date Range slider; Status and Add Status
menu; Target and Add Service menu; Search button

Review and Approval

2. Do one of the following:
a.

To filter by user name, select User, and then type in an MediaCentral user name.

b. To filter by the creation date, select Date and then adjust the Date slider to specify a range of
dates.
c.

To filter by the current status of the packages, select Status and then choose a status from the
Add Status menu.

d. To filter by online, mobile, and social media platforms, select Target and then choose an
output from the Add Target menu.
3. Click the Search button.
The Packages pane displays the filtered list of media packages.

Approving and Publishing Media Packages
Users logged in to MediaCentral with as an Administrator or with a Media Distribute Producer role
can approve and publish packages.You can publish packages to multiple targets from the Packages
pane.
To review and approve media packages:

1. Click the Panes Menu button and select Packages.
The Packages pane opens and displays all packages and their profiles.

Packages pane, listing all media packages: Refresh button; Edit/View button; Approve/Publish button

2. To approve and publish the package to an online target, do one of the following:
t

To publish an unscheduled package, click Publish.

To approve a scheduled package, click Approve.

The status displays as Published or, for scheduled packages, Approved. When a scheduled
package is published, the status changes from Approved to Published.

Review and Approval

If the package contains video content, the status indicates the mixdown and transcode process
before publishing it to your target. Mixdown and transcode processes must complete before a
scheduled package can be published.

Final approval of a package for publication usually is governed by settings and permissions in your
corporate CMS.
3. If you want to cancel a package scheduled for delivery, click Recall.
The status displays as Pending and the Recall button changes to the Approve button. You can
approve the package or remove it from the list of packages in the Packages pane.

Deleting Media Packages
Only users logged in to MediaCentral as an Administrator can delete packages from the Packages
pane. If you want to delete only some of the packages, you can first filter the list of media packages.
To remove packages from the Packages pane:

1. Click the Panes Menu button and select Packages.
The Packages pane opens and displays all packages.

2. (Optional) To filter the list of packages, do the following:
a.

Click Filter Content.
The Add Criteria menu displays.

Review and Approval

b. Select one of the following:

To filter by user name, select User, and then type in an MediaCentral user name.

To filter by the creation date, select Date and then adjust the Date slider to specify a
range of dates.

To filter by the current status of the packages, select Status and then choose a status
from the Add Status menu.

To filter by online, mobile, and social media platforms, select Target and then choose an
output from the Add Target menu.

Click the Search button.
The Packages pane displays the filtered list of media packages.

3. Click the Delete button.
All displayed packages are removed from the Packages pane.

2 Workflows for Media | Distribute
The following topics provide an overview of the workflows possible in Media Distribute in an
Interplay | Production environment that includes Avid iNEWS.
•

Media Flow from Ingest to Publication

•

Media | Distribute Roles

Media Flow from Ingest to Publication
Interplay | Production and MediaCentral | UX Workflow
MediaCentral UX delivers workflow tools for media professionals using either Avid iNEWS or
Interplay Production, or both. You can add different media formats to your projects, create and edit
sequences, add rich media to your iNEWS stories, and then send the finished product directly to a
playout device.

News Show
1

2
3

Capture
Server

Ingest operator

Interplay
Database
Show Producer

iNews
server

Interplay Capture
Workstation

Story

1
Studio
Recordings

1
1

4
Video editor

Avid Storage
AirSpeed 5000

Tapes

Avid Editing Client
SEND TO
PLAYBACK

1
1

4
Journalist

Avid Editing Client

MediaCentral UX
1
1

1
File ingest
A/V

Material flow tapes , forms ...

AirSpeed 5000
Media File flow

Metadata flow

An ingest operator brings in media using the standard ingest process in Interplay Production.

A video creator puts together sequences (either using MediaCentral UX or an Avid editing
application).

Media Flow from Ingest to Publication

A journalist or a producer creates an iNEWS rundown and writes scripts with production cues.

When finished, packages are sent to air (using the Send to Playback features of MediaCentral UX).

Media | Distribute Content Creation and Distribution
Media Distribute allows users to publish news stories and audio and video content directly from the
MediaCentral UX interface to multiple outlets, including corporate and broadcast Web sites, social
media services, and online video platforms. The workflow described here covers both the content
creation within Media Distribute and the distribution process for publication to the Web and social
media sites.

Material and edits

Stories

Avid Storage

Interplay
Database

iNews
server

MediaCentral UX with
Media Distribute
Social media producer
7
9

Journalist

Publish to CMS
Review &
Approval

MediaCentral Server
With Media Distribute

Publish to
Social media

OVP

H.264
3rd Party Transcode

Video

11
Social media
Social message

Story
12
Web CMS
Story

Web Story
13

Review &
Publish

Media Distribute Producer

Users create Web and social media content using an iNEWS story as baseline.

Journalists, editors, and producers enrich Web and social media content with Interplay Production
video assets.

Media | Distribute Roles

When the iNEWS stories with their associated media are finished, journalists or producers create Web
packages in MediaCentral UX and send them to a Web-based Content Management System (CMS).
Packages can contain the following:
•

Text

•

Pictures (created from a video frame)

•

Links to video, stored on the Online Video Platform (OVP) by Media Distribute.

Social media packages can also be created for publication, containing the following:
•

Text

•

Links to video, stored on OVP

The Media Distribute Producer reviews and approves all packages before publication. The producers
can also edit the story before final approval.

The publication process sends video content to a supported third-party transcoder in the background,
which reformats the video (into selected format configured in Transcoding Profile for the customer’s
OVP for the Web CMS or social media sites.

The producer sends the package with all the appropriate components to media distribution sites — for
example, Twitter or Facebook.

The package is sent to a Web CMS and can include the following:

A Media Distribute Producer reviews, modifies and publishes the Web story.

If video was added to the story in Media Distribute, a link to the video sent to the OVP by Media
Distribute is embedded in the package in the Social Message and Web Story panes in MediaCentral
UX.

Media | Distribute Roles
In MediaCentral UX, a role is a set of features, privileges, and layouts that are assigned to a user by a
MediaCentral administrator. The roles for the Media Distribute workflow include the following:
•

Advance Journalist — creates video sequences, combines them with iNEWS stories, and then
sends them to air, social media, and Web CMS.

•

Media Distribute Producer — reviews and approves Web and social media packages prior to
posting, and views final posts from the link created in the Packages pane.

Media | Distribute Roles

Advance Journalist
In this role, a reporter creates both the text and video elements for the story which get published to
various social media and Web site platforms. The Advance Journalist can complete this workflow
entirely within MediaCentral UX, again using the Media Distribute layout.

If the reporter has already created the story using the Video layout, then the reporter should switch to
the Media Distribute layout to enable the social media publishing part of the workflow.

Material and edits

Stories

Interplay
Database

iNews
server

MediaCentral UX with
Media Distribute

Publish to
Social media

Journalist

The Advance Journalist writes the story within the Story pane of MediaCentral UX, and then uses the
Media and Sequence panes to build the video associated with the story. When the story is complete,
the journalist saves the assets and, if necessary, sends it to playback.

Once the video is complete, the journalist publishes it to social media or to a Web site. In the Media
Distribute layout, the Advance Journalist enables the Social Message and Web Story panes.
To publish to social media, such as Twitter or Facebook, the initial workflow mirrors that of the
Journalist role, except this time the Advance Journalist also adds video content. The Advance
Journalist chooses a profile (multiple profiles can be used), and then adds video, which can be
previewed if necessary.

When you publish to Twitter, the text of the tweet itself is truncated to accommodate the link to
the video clip.

Media | Distribute Roles

The journalist chooses an OVP — for example, YouTube or Brightcove — and provides any
additional information, such as tags or categories, for the video provider's site to help Web users find
the story.
Then the journalist clicks Post to forward the item for approval by the social media producer. As
before, the item does not get posted until the Media Distribute Producer approves it.
For publishing to a Web site, the journalist uses the Web Story pane. The journalist can choose to load
the iNEWS story to automatically, which moves the text from the Story pane to the Message text box.
This is the text that eventually is published to the Web site, although the text of the story typically
changes depending on whether it is designed for broadcast or for a Web site.
The journalist must give the story a Title and a Lead. The Message text box provides a full text editor
for creating new text for the story or modifying existing text. Links to related Web sites can be added,
if necessary.
The journalist can add video and select images from the video feed for the Web content. Adding a
poster frame or image entails scrolling through the video content to get the right image, and then
clicking the Update Poster Frame or the Add Image buttons. These provide images for the story on
the Web page.
When the story is complete, the journalist clicks the Send Draft button to submit the story to the
Media Distribute producer for approval. The item does not get posted to the Web site until the
appropriate team member approves it.

Media Distribute Producer
The Media Distribute Producer reviews all content submitted for social media or Web publication.
The Media Distribute Producer can be multiple people or a single person, depending on the size and
scale of the organization.

1
Review &
Approval

MediaCentral UX with
Media Distribute

Media Distribute
producer

Social media
2
Publish

Story
Web CMS

MediaCentral Server
With Media Distribute
OVP

Story
Video

Media | Distribute Roles

For this role, the Media Distribute Producer uses the Packages pane of the Media Distribute layout.
This allows the producer to review content created by reporters in the MediaCentral UX Advance
Journalist roles.
The Media Distribute Producer can sort the content in the Packages pane by clicking any of the
column headers. For example, to view the most recent content the producer can refresh the view and
click the Create Date column.
Items submitted for approval appear with a description of “Pending.” The producer then reviews the
item by clicking the View button, which shows the producer that the content has been submitted. The
producer can then choose to make changes to the content (by performing some of the tasks as the
Advance Journalist role) and resubmit it for approval.

The producer selects Publish to approve the content. The publishing operation triggers the
background transcoding processes required for video publication to the OVP. The producer can
monitor the progress of the action c by refreshing the view.
For social media messaging, the producer posts messages after the transcode process completes.
Once the producer posts the message, it can be viewed by clicking the link posted in the Packages
pane.
For Web publication, this step submits the item to the Media Distribute producer for final publication
within the customer's own Web CMS.
If the story includes video, a link to the video published to the OVP is embedded in the Social
Message and Web Story panes.

Index

Advance Journalist 42

News Producer 43

Combined Messages pane 33

Deleting packages 37

Review and approval
deleting packages 37
Roles
Advance Journalist 42
News Producer 43

Layouts
Media Distribute 8

Social Message pane 9

W
M
Media Distribute
Advance Journalist 42
approving media packages 36
Combined Messages pane 33
Content creation and distribution workflow 40
deleting packages 37
described 7
Interplay Production and MediaCentral UX workflow
39
News Producer 43
publishing from iNEWS to social media 10
publishing from iNEWS to the Web 16
publishing from Interplay Production to social media
13
publishing from Interplay Production to the Web 19
publishing from Interplay Production to WorldNow
21, 25, 27
publishing media packages 36
review and approval 33
reviewing media packages 34
roles 41
social media 9
Social Message pane 9
Web stories 16
Web Story pane 16
workflows 39
Media Distribute layout 8

Web Story pane 16
WorldNow
publishing from Interplay Production to WorldNow
21, 25, 27

Avid

Technical Support (USA)

Product Information

75 Network Drive
Burlington, MA 01803-2756 USA

Visit the Online Support Center
at www.avid.com/support

For company and product information, visit us on the web at www.avid.com

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