AARP The Magazine TARGETED TO POWERFUL DEMOS SOURCE GfK MRI Fall 2019 AARP MEDIA SOLUTIONS REACH YOUR REP 646.521.2500 advertise@aarp.org 3/20 50-59 EDITION Rate Base 4.25 million Audience 13,323,000 Male/Female 40%/60% Any College 63% Median HHI $76,960 Homeowners 64% Internet Access 94% Median Age 52 60-69 EDITION
AARP MEDIA SOLUTIONS. 2020 Media Kit. AARP THE MAGAZINE. ... APR/MAY Health Special Section Health Your Body Owner’s Manual (50s/60s/70 )
AARP The Magazine TARGETED TO POWERFUL DEMOS SOURCE GfK MRI Fall 2019 AARP MEDIA SOLUTIONS REACH YOUR REP 646.521.2500 advertise@aarp.org 3/20 50-59 EDITION Rate Base 4.25 million
AARP MEDIA SOLUTIONS
2020 Media Kit
AARP THE MAGAZINE
AARP The Magazine is the only lifestyle publication with three age versioned editions that address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
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AARP The Magazine
DELIVERS POWERHOUSE VALUE
1A MEDIA GIANT WITH MASS APPEAL America's most-read magazine, with 37.5 million readers--more than 2X the viewership of Dancing with the Stars and The Voice combined.
3 MUST-READ MAGAZINE 63% read 4 out of 4 issues. Among the top 10 magazines, only Costco Connection has comparable loyalty, while the others range from 34%-43%.
2 #1 IN LONG-TERM GROWTH Nearly 2 million in reader growth over the past 10 years while the remaining top 10 reach magazines declined, on average, by 3 million.
SOURCE GfK MRI Fall 2019; Nielsen week ending 11/26/19
AARP MEDIA SOLUTIONS
Exclusive
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You're
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These Real Cases
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KTHROUGHS A
4 #1 IN BOOMER REACH 20 million Boomers turn to each issue--more than any other MRI-measured magazine.
FALL TRAVEL SPECIAL
FAMILFYI'NSDRYOOOUTRS Ancestry
Vacations
Made Easy Page 62
Plus
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5 MORE INFLUENTIAL 2X more likely to be Influentials than age 18-49.
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SOURCE GfK MRI Fall 2019 AARP MEDIA SOLUTIONS
AARP The Magazine
TARGETED TO POWERFUL DEMOS
Three seamlessly edited age versions of AARP's flagship lifestyle publication provides marketers with up to 80 ways to target today's largest, most powerful consumer segment. Product selection, creative approach and messaging can be customized to maximize impact that speaks directly to them.
50-59 EDITION
Rate Base 4.25 million Audience 13,323,000 Male/Female 40%/60% Any College 63% Median HHI $76,960 Homeowners 64% Internet Access 94% Median Age 52
60-69 EDITION
Rate Base 7.5 million Audience 11,619,000 Male/Female 46%/54% Any College 67% Median HHI $74,655 Homeowners 83% Internet Access 91% Median Age 65
70+ EDITION
Rate Base 10.75 million Audience 12,588,000 Male/Female 38%/62% Any College 57% Median HHI $55,900 Homeowners 83% Internet Access 82% Median Age 75
50-69 EDITION
Rate Base 11.75 million Audience 24,942,000 Male/Female 43%/57% Any College 65% Median HHI $75,865 Homeowners 73% Internet Access 93% Median Age 59
50+ EDITION
Rate Base 22.5 million Audience 37,530,000 Male/Female 41%/59% Any College 63% Median HHI $68,114 Homeowners 76% Internet Access 89% Median Age 65
60+ EDITION
Rate Base 18.25 million Audience 24,207,000 Male/Female 42%/58% Any College 62% Median HHI $63,815 Homeowners 83% Internet Access 86% Median Age 70
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WIKLLEETPHYISOPUILL HEALTHY TO 100?
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5/7/19 2:04 PM
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Editorial disruptor options subject to availability
Editorial content subject to change without notice
AARP The Magazine
EDITORIAL CALENDAR 2020
AARP The Magazine has three editorial editions targeted to different life stages (50-59, 60-69, and 70+) with versioned editorial. Service journalism, compelling storytelling, first-person narrative, and celebrity profiles are presented in a format that encourages readers to reflect, engage and enjoy midlife and beyond.
FEB/MAR Money Special Section Health Heart Health MoneyLove and Money: Challenges Including
Financial Infidelity & Supporting Parents Financially TravelAmerican River Cruises: A Definitive Poster Graphic Comparing Offerings Ad Close 12/2/19
APR/MAY Health Special Section Health Your Body Owner's Manual (50s/60s/70+):
Maintain Maximum Health in Every Life Stage Brain Health: Dr. Sanjay Gupta Book Excerpt MoneyAll For One: How to Save Using Friends and Family Plans TravelBig Cities on Little Budgets: New York, Chicago, Los Angeles and Las Vegas Ad Close 2/7/20
JUN/JUL Brain Special Section Health New Eyecare Solutions Money Protect Your Savings Living Second Careers of Rock and Rollers Ad Close 4/8/20
AUG/SEP Food Special Section HealthThe Real Rules of Nutrition in Your
50s/60s/70s: A Guide to the Best Food for this Lifestage FoodHow America Eats: A Cultural Take on Diet; Plus, Nostalgic Eats MoneyTen Years After the Layoff: Tight-Knit Group of Workers Who Lost Their Jobs Together in 2010 LivingThe Property Brothers Return with More Insights for Your Home After 50 Ad Close 6/8/20
OCT/NOV Health Special Section HealthVision Insurance and Resources: A Guide
to What's Covered and the Best Medical Facilities LivingVolunteer Sleuths Who Puzzle Out Cold Cases TravelHow to Plan Your First, Second and 10th European Vacation Ad Close 8/7/20
DEC/JAN `21 Tech Special Section Health Medical Mistakes Living Life Made Easier Tech Roundup Money TBA Ad Close 10/8/20
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AARP The Magazine
ADVERTISING LIST
APPAREL/ ACCESSORIES Dream Products Easy Spirit Gravity Defyer Hitchcock Shoes Hotter Shoes Ross Simons Skechers Footwear Stauer
AUTO Avis Budget Group Garmin GM - Chevy Multi
Brand WeatherTech
CONSUMER ELEC/ SERVICES AT&T Wireless Consumer Cellular CPR Global
Technology GreatCall Jitterbug Tracfone Wireless TV Ears ZVOX Audio
FINANCIAL Bok Financial Fidelity Investments JPMorgan Chase North Dakota Dept
of Commerce Street Shares
FOOD/BEVERAGES
Bob's Red Mill California Wine Club Direct Wines Kellogg's Kraft Lean Cuisine Omaha Steaks POM Wonderful Quaker Oats Stouffer's
HEALTH/ WELLNESS
Abbott Diabetes Care Abbott Ensure
Products Alcon Always Discreet Bausch & Lomb
PreserVision Bioderm Bladder Cancer
Advocacy Network Blistex - Tucks Bonro Medical Cochlear Connect America Curel Exact Sciences -
Cologuard EyeMed Vision Care Gilead HIV Gillette Hear USA Inogen One Ireliev Products
Jergens Life Alert Life Walker LifeEar Magni Company Metamucil MobileHelp Regent Labs Respirtech SoClean
Hospital/Treatment Centers
Cancer Treatment Centers
Livingston Hearing Aid Centers
M.D. Anderson Cancer Center
Texas Center for Proton Therapy
Texas Health Resources
Texas Oncology UT Southwestern
Medical Center
HOME/BUILDING
Acorn Stairlift BathWraps DR Power Equipment firstSTREET Generac Power
Systems Harbor Freight Tools Renewal by Andersen
Safe Step Walk-In Tub Sleep Number
INSURANCE Blue Cross Blue
Shield Foremost Centers for Medicare
& Medicaid GEICO Globe Life & Accident The Hartford Mutual of Omaha New York Life Physicians Mutual
Dental Insurance UnitedHealthcare
MISCELLANEOUS Bradford Exchange Carlsbad Chamber
of Commerce GovMint MBI PBS Second to None
PETS PetComfort Petplan
REAL ESTATE Arkansas Retirement Floridian Club
of Sarasota GL Homes
Good Samaritan Society
Kissing Tree The Relocation Center
RESTAURANTS Carrabba's Italian Grill Denny's Outback Steakhouse
RETAIL CVS Pharmacy Walgreens
TRAVEL Cruises/ Transportation American Cruise Lines Blount Small Ship
Adventures Crystal Cruises Grand Canyon
Railway Ponant Cruises St Lawrence Cruise
Lines
Destinations Arkansas State Parks Asheville CVB Chickasaw Cultural
Center Choctaw Casino City of Alamogordo City of Laredo CVB Colorado Springs CVB
Daytona Beach CVB Deming New Mexico Fredericksburg CVB Gallup Conv. &
Visitors Bureau George Bush
Presidential Library Hot Springs Village Houston Museum
District Kohler American Club Las Cruces CVB Oklahoma Tourism San Antonio CVB Santa Fe County South Padre Island
CVB State of AK/DCCED State of CA - Dept of
Insurance Visit Denver Visit Greenville SC West Volusia Tourism
Hotels
Hilton Playa Hotel & Resorts Sandia Resorts &
Casino
Tour Providers
Caravan Tours Collette Tours Go Ahead Tours
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