MEDIA KIT
2020
PREPARE FOR TAKEOFF
CONTENTS
WELCOME ABOARD
Thank you for considering Air Canada Media. We welcome you to explore our media kit and learn how our unique and diverse offering can help you reach your marketing objectives.
ABOUT AIR CANADA
3
ABOUT AIR CANADA MEDIA
5
OUR AUDIENCE
6
MEDIA CHANNELS
8
DIGITAL
9
IN-FLIGHT ENTERTAINMENT
17
MAPLE LEAF LOUNGE
29
PRINT
33
CONTACT US
39
2
ABOUT AIR CANADA
VOTED BEST AIRLINE IN NORTH AMERICA, AGAIN
Air Canada is Canada's largest airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. In addition, Air Canada is the largest foreign carrier into the U.S. In 2019, Air Canada, together with its Air Canada Express regional partners, carried over 51 million passengers, offering direct passenger service to more than 220 destinations on six continents, Air Canada is a founding member of Star AllianceTM, providing the world's most comprehensive air transportation network.
As Air Canada's leisure airline, Air Canada Rouge provides value and choice to those who love to travel. With flights to over 90 destinations around the world, Air Canada Rouge's team of 1,500 employees and 64 aircraft have served more than 30 million customers since its launch six years ago.
+51M PASSENGERS ANNUALLY
+220 DESTINATIONS
3
Air Canada's extensive global network provides scheduled passenger service directly to
62
Canadian destinations
WE'RE GOING PLACES
101 destinations in Europe, Africa, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America.
1.2M
monthly passengers between Canada and the U.S.
53
US Destinations
Air Canada, Air Canada Rouge and its Air Canada Express regional partners operate on average
1,550
flights per day.
BASED ON A 30 DAY MONTH:
CUSTOMERS
INTERNATIONAL TRANSBORDER DOMESTIC
1, 24 2, 0 0 0 1,222,000 2,083,000
FLIGHTS
INTERNATIONAL TRANSBORDER DOMESTIC
5,300 14,300 26,800
4
ABOUT AIR CANADA MEDIA
WHY AIR CANADA MEDIA?
We bring the same level of engineering, innovation and precision to our media offering as you would expect from a world-class airline.
PREMIUM DEMOGRAPHIC
Air Canada's business travellers are key decision-makers, managers, owners, professionals and executives. This upscale group of frequent flyers have disposable incomes far above the national average.
MASSIVE REACH
Air Canada, Air Canada Rouge and its Air Canada Express regional partners fly over 81 million customers every year. 1 out of 4 Canadians travel with Air Canada at least once per year.
CAPTIVE AUDIENCE
Air Canada's unique media enviroment provides brands with access to a truly captive and engaged audience.
MULTI-CHANNEL TOUCHPOINTS
Upon booking their trip, at the airport, on board and when planning future trips you can influence this exclusive demographic through our robust media selection.
POWERFUL TARGETING
Our first-party data enables your brand to reach its target audience at the right place, at the right time during the travel journey.
5
OUR AUDIENCE
MEET OUR JET SETTERS
48%
52%
73%
have taken a vacation outside Canada in the past 12 months
MILLENNIALS
1982 - 2001
GEN-X
1965 - 1981
BABY BOOMERS
1945 - 1965
SOURCE: Vividata Fall 2019 Survey of the Canadian Consumer
26% 30%
33% are either managers, business owners or professionals
72% of have a university degree or higher
38%
47% have taken at least two vacation trips within Canada
in the past 12 months
26% have taken at least one business trip in the past
12 months
6
OUR AUDIENCE
THEY'VE GOT SPENDING POWER
In total, Air Canada customers have spent -
$339M
on perfume and cologne in the past 12
months.
$93M
on skincare in the past 30 days
$53M
on cosmetics in the past 30 days
$657M
on jewellery in the past 12 months
$188B
on their most recent car purchase.
$16.5B
on vacations outside of Canada in the past 12 months.
$5.5B
on vacations within Canada in the past 12
months.
$1.9B
on home electronics and entertainment products in the past
2 years.
$11.3B
on their credit cards every month.
$2.9B
on furniture in the past 12 months.
$1.4B
in online purchases in the past 30 days.
$1.6B
on women's apparel in the past 12 months.
SOURCE: Vividata Fall 2019 Survey of the Canadian Consumer
7
MEDIA CHANNELS
MULTI-CHANNEL TOUCHPOINTS
HT
A L
T
IN-FLIG INTEGRA
TE D
PRIN EXPERI
ENTIA L
RTNERSHIPS
DIGIT
BRAND PA
8
DIGITAL
REDEFINING AIRPLANE MODE
DIGITAL | DISPLAY ADVERTISING
AIRCANADA.COM
Among the leading Canadian travel sites online, aircanada.com provides news, information and specials to Canadians. This is the place for everything Air Canada. Campaigns rotate on over 20 select high-traffic pages. Influence and engage our travel oriented customers as they navigate their way across the site through responsive ad placements that adapt to all devices.
MONTHLY UNIQUE VISITORS
AD UNITS
Leaderboard (desktop, tablet) Big Box (mobile)
RATE (NET)
Starting at $35/CPM
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE Seven business days prior to start of campaign
10
DIGITAL | DISPLAY ADVERTISING
AIRPLANE WIFI
Now the world is at our customers' fingertips with onboard Wi-Fi, making it easy to stay on top of work or entertained with uninterrupted access to friends, family, colleagues and clients. To access in-flight Wi-Fi, customers are directed to purchase a package through the Wi-Fi portal on their personal device. The `3rd panel'(right-side) of the Wi-Fi portal landing page acts as a carousel of alternating banners, including advertising. The ad banner can be customized with an image, header, sub-header, and CTA button linked to the advertiser's website. The advertiser's website is whitelisted, which means customers can access the advertiser's website even if they have not purchased a Wi-Fi package.
UP TO
MONTHLY IMPRESSIONS
AD UNITS
Custom Panel
AVG IMPS
178,000/Month*
# OF AIRCRAFT RATE (NET)
271 $8,200/Month
CLOSING DATES
AD CLOSING MATERIAL DUE
One month prior to start of campaign
Whitelist and ad material due one month prior to start of campaign
*Monthly impressions based on a 12 month average. Impressions may vary.
11
DIGITAL | DISPLAY ADVERTISING
ENROUTE.AIRCANADA.COM
With exclusive web content and award-winning stories from Air Canada enRoute magazine, enroute.aircanada.com is a one-stop shop for travellers in the know. Advertisers have the opportunity to deploy ROS digital campaigns or to create unique, effective branded content in collaboration with our editorial team.
Leaderboard (desktop)
AD UNITS
Half Page (desktop/mobile)
Big Box (desktop/mobile)
AVG UV
34,900/Month
RATE (NET)
Starting at $18/CPM
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE Seven business days prior to start of campaign
12
DIGITAL | DISPLAY ADVERTISING
DEALS OF THE WEEK ENEWSLETTER
Air Canada's weekly e-newsletter puts the latest hot offers on flights and hotels--not to mention your message-- on the screens of 2,980,000 subscribers. In addition to a tremendous open rate, Air Canada Deals of the Week creates a direct and instant call to action delivered every week to affluent Air Canada customers.
TOTAL SUBSCRIBERS
CYCLE
Weekly
SUBSCRIBERS* 2,980,000
OPEN RATE
20% -30%
AD UNITS
Big Box (2), Mobile Leaderboard (1)
RATE (NET)
$7,800 (Mobile Leaderboard / All Canada List) $15,600 (Bix Box/All Canada List)
CLOSING DATES
AD CLOSING
Two weeks prior to start of campaign
MATERIAL DUE Seven business days prior to start of campaign
*Subscribers and open rate may vary
GEOTARGETING Toronto Vancouver Montreal National (EN) National (FR) U.S.
SUBSCRIBERS* +766,000 +300,000 +160,000 +2,600,000 +200,000 +380,000
13
DIGITAL | DISPLAY ADVERTISING
ALTITUDE.AIRCANADA.COM
Air Canada Altitude members include the world's most frequent flyers. They are key decision-makers, C-suite, owners, professionals and executives. They primarily represent an upscale group with disposable incomes far above the national average.
The Altitude portal allows members to access their flight status updates, travel perks and special offers online.
UP TO
MONTHLY IMPRESSIONS
CYCLE
Monthly
AD UNITS
Leaderboard
AVG IMPS
430,000/Month
RATE (NET)
$25,750/Month
CLOSING DATES
AD CLOSING
One month prior to start of campaign
MATERIAL DUE Ten business days prior to start of campaign
*Monthly impressions based on a 12 month average. Impressions may vary.
14
DIGITAL | DISPLAY ADVERTISING
ALTITUDE REPORT ENEWSLETTER
Air Canada brings its audience of frequent flyers to you on a monthly basis through its e-newsletter, which is segmented by tier and incorporates two custom ad positions. Delivered to over 174K top-tier Altitude members, the report achieves an outstanding open rate of 82%.
TOTAL SUBSCRIBERS
CYCLE
Monthly
SUBSCRIBERS* 174,220
AD UNITS
Big Box (2)
AVG OPEN RATE* 82%
RATE (NET)
English | $25,375/Month French | $2,450/Month
CLOSING DATES
AD CLOSING
One month prior to start of campaign
MATERIAL DUE Ten business days prior to start of campaign
*Subscribers and open rate may vary
AVERAGE OPEN RATE
15
DIGITAL | DISPLAY ADVERTISING
PROGRAMMATIC
Follow the exclusive Air Canada audience with a targeted programmatic campaign. This provides you with the opportunity to tap into First Party Data and reach your target market across millions of websites using the segmented Air Canada audience.
HOW IT WORKS Visitors to Air Canada's websites are tagged with a piece of code (aka cookie). As the web user leaves the Air Canada domain and visits other sites, we target them with your ads. Layer in one or more of the target segments listed below with the Air Canada audience.
TARGET SEGMENTS · Booked Flights by:
· Booking & Return Date · Origin & Destination · Origin Search · Destination Search · Seat Class · Payment Method · Site Edition · Language · Altitude Status · enRoute.AirCanada.com
MEDIA
Display, Mobile, Video, Native & Audio
RATE (NET)
Available Upon Request
CLOSING DATES
AD CLOSING
Three weeks prior to start of campaign
MATERIAL DUE Seven business days prior to start of campaign
16
IN-FLIGHT ENTERTAINMENT
ENTERTAIN, ENGAGE, & INSPIRE
IN-FLIGHT ENTERTAINMENT
MEET OUR SYSTEMS
From Hollywood to Bollywood, TV shows to games and music to podcasts, the Air Canada in-flight entertainment system provides the best-in-class customer experience with the most hours of in-flight entertainment in the Americas. Engage with our captive audience through commercial advertising, banners and branded channels positioned throughout the in-flight entertainment system
UP TO
OVER
MONTHLY IN-FLIGHT BROADCAST IMPRESSIONS*
WATCH THE IN-FLIGHT ENTERTAINMENT SYSTEM ON FLIGHTS OF 3 HOURS OR MORE
HOURS OF CONTENT. MORE THAN ANY OTHER AIRLINE IN THE AMERICAS
Our goal is to make it as easy as possible for advertisers to navigate our in-flight entertainment media offering. Below you'll find a breakdown of each in-flight entertainment system, and how it relates to our fleet. To help you identify which media placement belongs on which system, look for the "System" indicator accompanied with each in-flight entertainment media description.
SYSTEM
THALES KIT 5 AVANT KiT 3 ROUGE
AIRCRAFT
319, 320, 321, 333, 763, E90, E75, CR9 220, 333, 778, 789, 77L, 77H, 77W 737 333, 77H 763, 321, 320, 319
% OF ANNUAL PASSENGERS
51% 33% 10% 4% 2%
*Estimated impressions based on forecasted passenger numbers during peak travel months.
18
IN-FLIGHT ENTERTAINMENT
UP TO
PRE-ROLL COMMERICAL
MONTHLY IMPRESSIONS
Air Canada customers have access to 340+ movies (with complete collections of top movie franchises), a selection of short films and 500+ TV programs each month through the in-flight entertainment system - the most hours of in-flight entertainment in the Americas. Brands have the opportunity to position themselves directly prior to hundreds of hours of quality content through pre-roll advertising. With up to 9 Million monthly in-flight impressions, this captive placement delivers mass reach and high impact for your brand.
SHARE OF BUNDLES 100% 75% 50% 25%
ENGLISH IMPRESSIONS*
RATE (NET) :30s
Up to 8,752,000 $257,600
Up to 6,560,000 $193,200
Up to 4,376,000 $128,800
Up to 2,188,000 $64,400
SHARE OF BUNDLES 100%
50%
FRENCH IMPRESSIONS* Up to 270,600
Up to 135,300
RATE (NET) :30s $12,500
$6,250
*Estimated impressions based on forecasted passenger numbers during peak travel months. Actual impressions vary by month and are not guaranteed.
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 29, 2019 Nov 5, 2019
FEB
Nov 29, 2019 Dec 6, 2019
MAR
Dec 18, 2019 Jan 3, 2020
APR
Jan 24, 2020 Feb 3, 2020
MAY
Feb 26, 2020 Mar 5, 2020
JUN
Mar 30, 2020 Apr 6, 2020
JUL
Apr 27, 2020 May 4, 2020
AUG
May 29, 2020 Jun 5, 2020
SEP
Jun 29, 2020 Jul 6, 2020
OCT
Jul 29, 2020 Aug 5, 2020
NOV Aug 28, 2020 Sep 3, 2020
DEC
Sep 28, 2020 Oct 5, 2020
CYCLE Monthly SYSTEM All Systems (Excluding Rouge**)
**Refer to page 26 for our Rouge pre-roll offering.
19
IN-FLIGHT ENTERTAINMENT
ROAD BLOCK SPONSORSHIP
UP TO
Introduce your brand to every single customer prior to take off on all seatback screen equipped flights. Road Block sponsors receive one of two 30s commercial spots that play immediately following the Air Canada Safety Video. The commercials are broadcast throughout the entire cabin via the personal address system and all seatback screens, which means customers do not require the use of headphones in order to hear the ad.
MONTHLY IMPRESSIONS
CYCLE
Monthly
AD UNIT
30s Video
IMPRESSIONS* Up to 3,600,000
SYSTEM
All Systems (Excluding Rouge)
RATE (NET)
$195,000
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 17, 2019 Oct 24, 2019
FEB
Nov 18, 2019 Nov 23, 2019
MAR
Dec 7, 2019 Dec 14, 2019
APR
Jan 16, 2020 Jan 23, 2020
MAY
Feb 14, 2020 Feb 21, 2020
JUN
Mar 17, 2020 Mar 24, 2020
JUL
Apr 16, 2020 Apr 23, 2020
AUG
May 17, 2020 May 24, 2020
SEP
Jun 17, 2020 Jun 24, 2020
OCT
Jul 17, 2020 Jul 24, 2020
NOV Aug 17, 2020 Aug 24, 2020
DEC
Sep 16, 2020 Sep 23, 2020
*Estimated impressions based on forecasted passenger numbers during peak travel months. Actual impressions vary by month and are not guaranteed.
20
IN-FLIGHT ENTERTAINMENT
CHANNEL SPONSORSHIP
A channel sponsorship allows advertisers to target their pre-roll commercials to specific TV and movie categories on select in-flight entertainment systems. Channel sponsors receive a 30s pre-roll spot which plays immediately prior to TV and movie content in one of the following categories New Releases, Comedy, Drama, Action, Documentary, Food, and Sports.
CATEGORIES New Releases (Movies) Comedy (Movies & TV) Action (Movies & TV) Drama (Movies & TV) Documentry (Movies & TV) Food (TV) Sports (TV)
IMPRESSIONS* Up to 800,000 Up to 380,000 Up to 120,000 Up to 100,000 Up to 40,000 Up to 10,000 Up to 8,000
RATE (NET) $35,000 $20,000 $10,000 $10,000 $5,000 $5,000 $5,000
CYCLE AD UNIT SYSTEM
Monthly 30s Pre-Roll Kit 3 & Kit 5
*Estimated impressions based on forecasted passenger numbers during peak travel months. Actual impressions vary by month and are not guaranteed.
Refer to page 18 (Pre-Roll Commerical) for closing dates
BRANDED CHANNEL
Make your long-form video content available on the in-flight entertainment system through your very own branded channel. As part of a branded channel, advertisers receive a channel dedicated to their video content, an exclusive 30s pre-roll advertisement which plays immediately prior to their content, and a logo channel button (on select systems). Content restrictions apply.
CYCLE AD UNIT SYSTEM RATE (NET)
Monthly Dedicated Channel + 30s Pre-Roll All Systems (Excluding Rouge) $10,000
CLOSING DATES
AD CLOSING*/ MONTH TEXTUAL META
DATA DUE
IMAGE/VIDEO MATERIAL DUE
JAN
Oct 11, 2019
Oct 25, 2019
FEB
Nov 11, 2019 Nov 27, 2019
MAR
Dec 11, 2019
Dec 27, 2019
APR
Jan 10, 2020
Jan 27, 2020
MAY
Feb 11, 2020
Feb 27, 2020
JUN
Mar 11, 2020 Mar 27, 2020
JUL AUG SEP OCT NOV
Apr 10, 2020 May 11, 2020 Jun 11, 2020 Jul 10, 2020 Aug 11, 2020
Apr 27, 2020 May 27, 2020 Jun 26, 2020 Jul 27, 2020 Aug 27, 2020
DEC
Sep 11, 2020
Sep 25, 2020
*Air Canada approval required prior to ad closing.
21
IN-FLIGHT ENTERTAINMENT
HOMEPAGE BANNER
The Kit 3 in-flight entertainment system features a variety of menu categories (zones) made up of interactive banners for customers to explore. Advertisers have the opportunity to engage with customers through their very own custom banner in select zones. These banners can click-through to the advertiser's video or custom microsite, and can be targeted by route and class. Only available to three advertisers per month.
CYCLE
Monthly
AD UNIT
Custom Banner + Video or Custom Microsite
CATEGORIES Main Menu (Zone 2), Watch & Listen, Shop, Travel
SYSTEM
Kit 3
RATE (NET) Available Upon Request
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 29, 2019 Nov 5, 2019
FEB
Nov 29, 2019 Dec 6, 2019
MAR
Dec 18, 2019 Jan 3, 2020
APR
Jan 24, 2020 Feb 3, 2020
MAY
Feb 26, 2020 Mar 5, 2020
JUN
Mar 30, 2020 Apr 6, 2020
JUL
Apr 27, 2020 May 4, 2020
AUG
May 29, 2020 Jun 5, 2020
SEP
Jun 29, 2020 Jul 6, 2020
OCT
Jul 29, 2020 Aug 5, 2020
NOV Aug 28, 2020 Sep 3, 2020
DEC
Sep 28, 2020 Oct 5, 2020
22
IN-FLIGHT ENTERTAINMENT
HOMEPAGE CAROUSEL
The homepage of the Avant and Kit 5 in-flight entertainment system is comprised of 3 interactive panels. The `3rd panel' (right-side) acts as a carousel of alternating content, including advertising. Advertiser panels can be customized with their own image, header, sub-header, and CTA button. The CTA button can click-through to a video, full page image, or product page (on select systems). Target your ads by route and class. Only available to 4 advertisers per month.
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 29, 2019 Nov 5, 2019
FEB
Nov 29, 2019 Dec 6, 2019
MAR
Dec 18, 2019 Jan 3, 2020
APR
Jan 24, 2020 Feb 3, 2020
MAY
Feb 26, 2020 Mar 5, 2020
JUN
Mar 30, 2020 Apr 6, 2020
JUL
Apr 27, 2020 May 4, 2020
AUG
May 29, 2020 Jun 5, 2020
SEP
Jun 29, 2020 Jul 6, 2020
OCT
Jul 29, 2020 Aug 5, 2020
NOV Aug 28, 2020 Sep 3, 2020
DEC
Sep 28, 2020 Oct 5, 2020
CYCLE AD UNITS SYSTEM RATE (NET)
Monthly Custom Panel + Video, Full Page Image OR Product Page (on select systems) Avant & Kit 5 Available Upon Request
23
INFLIGHT ENTERTAINMENT
FOOD & DRINK BANNER
Customers can now browse all menu options through the `Food & Drink' page on the Kit 5 in-flight entertainment system. The `Hero Banner' located at the top of the page acts as a carousel of alternating food and drink content, including advertising. Advertiser banners can be customized with their own image, header, body, and CTA button. The CTA button can clickthrough to the advertiser's product page. Only available to three advertisers per month.
CYCLE AD UNIT SYSTEM RATE (NET)
Monthly Custom Banner + Video or Full Page Image Kit 5 Available Upon Request
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 29, 2019 Nov 5, 2019
FEB
Nov 29, 2019 Dec 6, 2019
MAR
Dec 18, 2019 Jan 3, 2020
APR
Jan 24, 2020 Feb 3, 2020
MAY
Feb 26, 2020 Mar 5, 2020
JUN
Mar 30, 2020 Apr 6, 2020
JUL
Apr 27, 2020 May 4, 2020
AUG
May 29, 2020 Jun 5, 2020
SEP
Jun 29, 2020 Jul 6, 2020
OCT
Jul 29, 2020 Aug 5, 2020
NOV Aug 28, 2020 Sep 3, 2020
DEC
Sep 28, 2020 Oct 5, 2020
24
IN-FLIGHT ENTERTAINMENT
SUB-MENU BANNER
Customers can access the full range of categories available on the Avant in-flight entertainment system through the expanding menu. The`Entertainment' sub-menu contains an advertiser `Header Image'. This can be customized with the advertiser's own image, header, sub-header, and CTA button. The CTA button can click through to a video, full page image, or product page. Target your ads by route and class. Only available to one advertiser per month.
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 29, 2019 Nov 5, 2019
FEB
Nov 29, 2019 Dec 6, 2019
MAR
Dec 18, 2019 Jan 3, 2020
APR
Jan 24, 2020 Feb 3, 2020
MAY
Feb 26, 2020 Mar 5, 2020
JUN
Mar 30, 2020 Apr 6, 2020
JUL
Apr 27, 2020 May 4, 2020
AUG
May 29, 2020 Jun 5, 2020
SEP
Jun 29, 2020 Jul 6, 2020
OCT
Jul 29, 2020 Aug 5, 2020
NOV Aug 28, 2020 Sep 3, 2020
DEC
Sep 28, 2020 Oct 5, 2020
CYCLE AD UNIT SYSTEM RATE (NET)
Monthly Custom Banner + Video or Poster Image Avant Available Upon Request
25
INFLIGHT ENTERTAINMENT
CITY GUIDE LISTING
On select in-flight entertainment systems, customers have the opportunity to browse a diverse collection of carefully curated city guides that provide them with an insider's recommendation of where to eat/drink, visit, shop and stay in their destination of choice. Sponsored listings provide your restaurant, bar, attraction, store or hotel seamless integration into the travel itinerary of Air Canada customers. To maximize your exposure, sponsored listings also appears on the enRoute magazine website.
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 17, 2019 Oct 24, 2019
FEB
Nov 18, 2019 Nov 23, 2019
MAR
Dec 7, 2019 Dec 14, 2019
APR
Jan 10, 2020 Jan 17, 2020
MAY
Feb 7, 2020 Feb 14, 2020
JUN
Mar 11, 2020 Mar 18, 2020
JUL
Apr 9, 2020 Apr 17, 2020
AUG
May 8, 2020 May 15, 2020
SEP
Jun 10, 2020 Jun 17, 2020
OCT
Jul 10, 2020 Jul 17, 2020
NOV Aug 12, 2020 Aug 19, 2020
DEC
Sep 10, 2020 Sep 17, 2020
CITIES
BEIJING BRISBANE CALGARY CASABLANCA COPENHAGEN DELHI DUBAI DUBLIN FRANKFURT H A L I FA X
HONG KONG INCHEON LONDON MADRID MELBOURNE MONTREAL MUMBAI MUNICH OT TAWA PARIS
QUEBEC CITY SANTIAGO SÃO PAULO SHANGHAI SYDNEY TEL AVIV TOKYO TORONTO VANCOUVER
CYCLE AD UNITS SYSTEM RATE (NET)
Annual Sponsored Listing Avant, Kit 3, Kit 5 & enRoute Website $18,000
26
INFLIGHT ENTERTAINMENT
AIR CANADA ROUGE PRE-ROLL COMMERCIAL
Air Canada Rouge passengers flying Premium Economy are offered a complimentary iPad to enjoy for the duration of their flight. iPads are pre-loaded with a wide selection of movies, TV shows, custom content, destination info and curated music playlists in our ongoing effort to elevate the passenger experience. Advertisers have the opportunity to engage with this premium audience through a commercial spot which plays prior to select movie content. This exclusive placement is available to only one advertiser per month, giving your brand 100% SOV.
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Oct 29, 2019 Nov 5, 2019
FEB
Nov 29, 2019 Dec 6, 2019
MAR
Dec 18, 2019 Jan 3, 2020
APR
Jan 24, 2020 Feb 3, 2020
MAY
Feb 26, 2020 Mar 5, 2020
JUN
Mar 30, 2020 Apr 6, 2020
JUL
Apr 27, 2020 May 4, 2020
AUG
May 29, 2020 Jun 5, 2020
SEP
Jun 29, 2020 Jul 6, 2020
OCT
Jul 29, 2020 Aug 5, 2020
NOV Aug 28, 2020 Sep 3, 2020
DEC
Sep 28, 2020 Oct 5, 2020
AD UNITS
Up to 60s Pre-Roll Video
IMPRESSIONS* UP TO 35,000/Month
# OF AIRCRAFT 36 (Boeing 767-200, Airbus A321-200)
RATE (NET)
$27,000/Month
UP TO
MONTHLY IMPRESSIONS
*Estimated impressions based on forecasted passenger numbers during peak travel months. Actual impressions vary by month and are not guaranteed.
27
WHERE AIR CANADA ROUGE FLIES
28
MAPLE LEAF LOUNGE
AN ELEVATED EXPERIENCE
MAPLE LEAF LOUNGE
MEET OUR LOUNGE GUEST
Time is a rare luxury, especially for the busy and sophisticated traveller. Air Canada Maple Leaf Lounges are a premium environment where Air Canada's most valued customers go to escape the bustling airport activity. This exclusive, serene retreat is the perfect opportunity to reach and interact with this affluent audience.
TIME IN LOUNGE
93%
OF LOUNGE VISITS ARE OVER 30 MINUTES
WEALTH
86%
EARN A HOUSEHOLD INCOME OVER $100,000 A YEAR
OCCUPATION
79%
ARE PROFESSIONALS OR HOLD SENIOR MANAGEMENT POSITIONS
GENDER
78%
ARE MALE AND 22% ARE FEMALE
AUDIENCE AGE
68%
ARE BETWEEN THE AGES OF 25 AND 54
Our 25 award-winning Air Canada Maple Leaf Lounges cater to every need of the affluent traveller, through an unrivalled level of service, luxury, style, quality entertainment and world-class amenities. These exclusive lounges see more than 4.5 million visitors annually.
Locations include Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John's, New York (LaGuardia), New Jersey (Newark), Los Angeles, London (Heathrow), Paris and Frankfurt.
30
AREA SPONSORSHIP
Integrate your product or service into the Air Canada Maple Leaf Lounge by sponsoring a zone. Whether it's a private area, gallery or business centre, this is an opportunity to gain maximum exposure with our audience.
RATE (NET) Starting at $10,000/Month
MAPLE LEAF LOUNGE
DEMO/SAMPLING
MAGAZINE DISTRIBUTION
Extend your circulation and put your consumer or trade publication in front of our most affluent customers. The magazine credenzas are located in prominent areas to ensure maxmium visability for your brand and magazine.
RATE (NET) Starting at $500/Week
Bring your brand to life and let our customers experience it in an interactive and engaging way through product sampling or demonstration.
RATE (NET) Starting at $2,500/Day
31
MAPLE LEAF LOUNGE
VIDEO NETWORK
The Video Network consists of three captivating 4K television screens in our highest traffic Maple Leaf Lounges. Positioned in the most prominent areas, lounge patrons can enjoy a 60 minute loop of Air Canada editorial content, partner content, and advertising. Ads can be targeted by lounge.
· YYZ DOMESTIC Located facing the entrance of the dining area, thereby reaching all guests accessing the food & beverage area.
· YYZ TRANSBORDER (CANADA/US) Located across from the Business Centre and highly visible to main lounge patrons.
· YVR DOMESTIC Located next to the dining area thereby highly visible to guests accessing the food and beverage area and main lounge seating area.
CYCLE AD UNITS AVG VISITORS RATE (NET)
Monthly 15s, 30s & 60s (No Sound) 137,900/Month $10,600/Month (3 Lounges | 30s)
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Dec 2, 2019 Dec 9, 2019
FEB
Jan 8, 2019 Jan 15, 2019
MAR
Feb 5, 2020 Feb 12, 2020
APR
Mar 6, 2020 Mar 13, 2020
MAY
Apr 7, 2020 Apr 14, 2020
JUN
May 8, 2020 May 15, 2020
JUL
Jun 5, 2020 Jun 12, 2020
AUG
Jul 9, 2020 Jul 16, 2020
SEP
Aug 7, 2020 Aug 14, 2020
OCT
Sep 7, 2020 Sep 14, 2020
NOV Oct 8, 2020 Oct 15, 2020
DEC
Nov 6, 2020 Nov 13, 2020
32
PRINT
STORIES THAT TRAVEL
PRINT
ENROUTE MAGAZINE
Air Canada enRoute is an award-winning travel publication that speaks directly to its on-the-go readership.
Featuring prominent Canadian and internationally recognized writers, photographers and illustrators, the magazine is a point of reference in the Canadian market. Read by the country's top business decision-makers and influencers, Air Canada enRoute is considered a benchmark among in-flight publications, featuring interviews with influential people, carefully curated travel tips and recommendations, and engaging and thought-provoking features that showcase the best of Canada and the world.
In addition to being available in the seatback pocket of every Air Canada, Air Canada Rouge and Air Canada Express aircraft, enRoute is also distributed in Air Canada Maples Leaf Lounges and in 20+ luxury hotels across the country.
CYCLE CIRCULATION READERSHIP
DISTRIBUTION
Monthly
105,500/Month
1,794,000
Air Canada Air Canada Rouge Air Canada Express Maple Leaf Lounges 20+ Luxury Hotels
OVER MONTHLY READERS
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BASIC DEMOGRAPHICS:
55% 45%
is the average age of our readers
EDUCATION & EMPLOYMENT:
77%
University or higher
44%
Managers, owners, professionals, executives
AFFLUENCE:
$73,130
is the Average Personal Income
SOURCE: Vividata Fall 2019 Survey of the Canadian Consumer
$109,780
is the Average Household Income
44%
Vacation trip inside Canada
46%
Vacation trip outside Canada
took atleast one business trips (past 12 months)
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HOW WE COMPARE
In 2019, enRoute Magazine continued to out perform many of Canada's most notable publications in the categories that matter to you most. Don't take our word for it - refer to the data below.
MANAGER, PROFESSIONALS & OWNERS
INDEX
774,000 162
502,000 161
341,000 137
701,000 115
194,000 120
481,000 102
HHI $150+ INDEX
445,000 204
276,000 193
190,000 166
369,000 132
123,000 166
253,000 117
AVG HHI
$109,780
$106,868
$98,721
$95,257
$100,969
$88,821
INTENT TO PURCHASE/LEASE VECHICE N12M
INDEX
278,000 139
174,000 133
126,000 120
272,000 106
86,000 127
221,000 112
PROFESSIONALS INDEX
204,000 154
109,000 126
91,000 131
149,000 88
44,000 98
126,000 97
SOURCE: Vividata Fall 2019 Survey of the Canadian Consumer
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RATES & DUE DATES
RATE CARD (NET)
QUANTITY 1X
IFC SPREAD $43,980
IBC
$22,445
OBC
$24,580
SPREAD
$36,565
FULL PAGE $19,390
3X $42,310 $21,595 $23,650 $35,180 $18,665
6X $41,515 $21,180 $23,205 $34,515 $18,310
12X $39,580 $19,330 $22,070 $32,905 $17,460
CLOSING DATES
ISSUE
INSERT CLOSING
AD CLOSING/ MATERIAL DUE
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Nov 11, 2019 Nov 25, 2019 Dec 6, 2019 Dec 20, 2020 Jan 16, 2020 Jan 29, 2020 Feb 14, 2020 Mar 2, 2020 Mar 16, 2020 Mar 30, 2020 Apr 15, 2020 Apr 30, 2020 May 15, 2020 Jun 1, 2020 Jun 16, 2020 Jun 30, 2020 Jul 16, 2020 Jul 29, 2020 Aug 18, 2020 Sep 1, 2020 Sept 15, 2020 Oct 1, 2020 Oct 19, 2020 Nov 2, 2020
THEME CALENDAR
Our thematic editorial approach makes it easy for brands to align their advertising with content pillars
that matter to them the most.
JANUARY FEBRUARY
MARCH APRIL MAY JUNE JULY
AUGUST SEPTEMBER
OCTOBER NOVEMBER DECEMBER
GOALS ESCAPES SPORTS PHOTOGRAPHY LEISURE INNOVATION OLYMPICS MUSIC FASHION ARCHITECTURE FOOD & DRINK TBD
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BISTRO & ROUGE MENU
Customers on most Air Canada and Air Canada Rouge flights over 90 minutes within North America and to/from sun destinations receive an in-flight menu -- a popular go-to item for all in-flight meals and snacks. This is an exclusive opportunity for four advertisers per month, including one ad placement on the outside back cover (Air Canada flights) and for two advertisers per month (Rouge fleet).
CLOSING DATES
MONTH AD CLOSING MATERIAL DUE
JAN
Nov 18, 2019 Nov 18, 2019
FEB
Dec 10, 2019 Dec 10, 2019
MAR
Jan 17, 2020 Jan 17, 2020
APR
Feb 14, 2020 Feb 14, 2020
MAY
Mar 16, 2020 Mar 16, 2020
JUN
Apr 17, 2020 Apr 17, 2020
JUL
May 14, 2020 May 14, 2020
AUG
Jun 17, 2020 Jun 17, 2020
SEP
Jul 17, 2020 Jul 17, 2020
OCT
Aug 17, 2020 Aug 17, 2020
NOV Sep 15, 2020 Sep 15, 2020
DEC
Oct 16, 2020 Oct 16, 2020
VOLUME 18 / 04
CYCLE CIRCULATION AD UNITS RATE (NET)
Monthly
85,000 (Air Canada flights) 35,000 (Air Canada Rouge flights)
Four full page positions available monthly (Air Canada flights) Two full page positions available monthly (Rouge flights)
$16,995 (Air Canada flights) $4,719 (Rouge flights)
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CONTACT US
TORONTO 60 Bloor Street West, Suite 601 Toronto, ON, M4W 3B8 Telephone: 416.350.2425 | Fax: 416.350.2440
TRACY MILLER National Sales Director 416.350.2434 | tracy.miller@bookmarkcontent.com
KAREN KELAR Director of Brand Alliance 416.434.9617 | karen.kelar@bookmarkcontent.com
BOYD MICKLE Senior Manager, National Accounts & Channel Development 416.350.2437 | boyd.mickle@bookmarkcontent.com
RYSIA ADAM Senior National Account Manager 416.350.2448 | rysia.adam@bookmarkcontent.com
NATALIE MACLEOD-HOPE Senior National Account Manager 416.350.2433 | natalie.hope@bookmarkcontent.com
MARJORIE CALLAGHAN Senior National Account Manager 416.875.8199 | marjorie.callaghan@bookmarkcontent.com
MARY SHAW Senior Ad Production Manager 416.350.2426 | mary.shaw@bookmarkcontent.com
STEPHEN GERAGHTY Ad Production Manager 416.350.2435 | stephen.geraghty@bookmarkcontent.com
FABIAN LINTON Ad Operations Coordinator 416.350.2456 | fabian.linton@bookmarkcontent.com
SUSAN PERLANSKI Advertising Sales Assistant 416-350-2430 | susan.perlanski@bookmarkcontent.com
QUÉBEC AND EASTERN CANADA 500, rue St. Jacques O, Suite 1510 Montreal, QC, H2Y 151
MIDDLE EAST Tiffany Tower 33rd Floor, Cluster W, JLT, Dubia, PO Box 62615 United Arab Emirates
EDOUARD BERTHIER Sales Director, Middle East +971 (0) 44 234 704 | edouard.berthier@spafax.com
GENEVIÈVE CHESNAY Senior National Account Manager 514.503.1747 | genevieve.chesnay@bookmarkcontent.com
WESTERN CANADA JENNIFER WOOLCOMBE Senior Account Manager, Western Canada 778.892.2075 | jennifer.woolcombe@bookmarkcontent.com
UNITED STATES 3 Columbus Circle, 18th Floor New York, NY, 10019 USA
MARY RAE ESPOSITO Media Sales Director, NYC 646.278.6876 | maryrae.esposito@spafax.com
ASIA KAZ LIM Sales Director, Asia kaz.lim@spafax.com
SOUTH AMERICA Av. Pdte. Kennedy 5757, Of-1601A Las Condes, Región Metropolitana, Chile,
FRANCISCO AZOCAR Director of Sales francisco.azocar@bookmarkcontent.com
MEXICO RICARDO TURNER rturner@myp.com.mx
LONDON The Pumphouse, 13-16 Jacob's Well Mews London, UK, W1U 3DY
MERLE STEIN Senior Sales Manager, UK +44 20 7906 2097 | merle.stein@spafax.com
TULLIA VITTURI DI ESTE-LOCHRA Sales Director, Europe tullia.vitturi@spafax.com
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