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MEDIA KIT 2021 remedyhealthmedia.com Overview Doctor Discussion Guide encourages patients to open up a dialogue with their prescribing physician and increases scripts HealthCentral Guides provide education, tools and resources to prepare patients to have a more meaningful and productive patient-physician discussion ·Condition-specific editorial content is aligned with sponsor's goals, sourced from leading medical journals and written by Remedy Health Media's award-winning editors ·Targeted distribution to high-value physician office waiting rooms with zero waste (list match available) ·Access to a network of 500,000+ physician offices nationwide addressing key health conditions ·Category exclusivity ·Program verification audit through AAM, an independent, third-party validates distribution ·Third party ROI guarantee available* ·Features empowering and emotional real patient stories ·Doctor Discussion Guide encourages patients to open up a dialogue with their prescribing physician and increases scripts ·Establishes brand credibility via implied endorsement by the patient's trusted physicians ·Self-selected by patients actively looking for health information about their condition ·Print and Digital Synergy: Exclusive Patient Support Center on Remedy Health Media's HealthCentral.com, which reaches millions of unique visitors monthly, features additional content and tools to help patients prepare for their doctor visits Program Verification Audit Remedy Health Media has partnered with Alliance for Audited Media (AAM) to implement independent, third-party verification of our point-of-care HealthCentral Guides. As part of our commitment to advertisers, we provide AAM with complete production and distribution documentation in accordance with AAM's policies and current point-of-care industry standards. Through program audits, Remedy provides advertisers with the assurance that the planning and assessment of point-of-care media programs are done with greater confidence, heightened efficiency and full disclosure of campaign claims. *Crossix, IQVIA, Symphony Program Extensions Inspirational Patient Stories at Point-of-Care in HealthCentral Print Guides Showcase your brand's commitment to patient education with additional program components to increase engagement and reach ·Placement of call to action on display rack ·Spanish language translation ·Overruns for Sales Force use ·Opportunity for integration with a sponsored digital program on HealthCentral Placement of call to action on display rack Digital Sponsorship on HealthCentral.com Spanish Language Translation Available Cómo encaminar su vida a prueba de dolor p.10 + Renovaciones fáciles del menú / Domine sus desencadenantes / Calmantes simples para el estrés ¡Gane una tarjeta de regalo! Más información en la página 3 AnginaUnaGuíadeRemedyHealth de pecho ¡A mover el cuerpo! CONSEJOS DE LOS EXPERTOS PARA ESTAR SANO Y ACTIVO ¡Su GUÍA GRATUITA DE DISCUSIÓN CON EL MÉDICO! Consulte página 4A 9Maneras de disminuir los riesgos de ataques cardíacos Expert Condition Content Doctor Discussion Guide Content MY STORY This nurse practitioner made her way through the migraine remedy maze--and found some furry friends while on her journey. Strider finds joy in spending time with her pets. Posing beside her is Riley, a 3-year-old Lab mix. Creature Comfort Allison Strider, 28, is an accomplished nurse practitioner who's had to fight migraine every step of the way. But that hasn't stopped her from enjoying her life and caring for others, including the multitude of animals she's been living with lately. "There's constant pet therapy at my house," she says, describing the comfort she finds in the company of her dog and 10 cats. But life wasn't always this way for Strider. In fact, she struggled for four years, often with daily migraines, before she found relief. Strider can't pinpoint the exact moment she began having migraines. She says she's always had headaches, and they gradually worsened. But she does know when they became so unbearable that she had to seek help. She was working nights as a nurse and going to graduate school at the University of Alabama at Birmingham (UAB) during the day, carrying a heavy course load. "By my second semester of grad school in 2016, I was taking ibuprofen up to the max so that I could work and study," she recalls. The ibuprofen didn't make the headaches go away, but made them somewhat more tolerable. Still, when Strider sat at her desk at work, she kept ice packs attached to her head with elastic bandages. It didn't take long for all that ibuprofen to take its toll. Strider developed an ulcer. That was when her primary care provider put her on 18 HealthCentral Guide PHOTOS COURTESY OF ALLISON STRIDER migraine medication--a preventive and an acute med--as well as a drug for nausea, which in addition to pain, dizziness, and light-sensitivity, was one of her more prominent symptoms during attacks. A Search for Relief The medications worked well--at first. The migraines lessened in intensity and frequency. But then Strider started her clinical rotations, which meant a new schedule. Her week was split into working days and nights, and her migraines worsened since irregular sleep and lack of sleep are top triggers for her. With her doctor's OK, she began taking more than one dose of the acute drug. She also started taking ibuprofen again, hoping it would help. Looking back, Strider says she waited too long to act, but eventually she told her doctor that the headaches were getting worse and the meds were no longer working. The doctor recommended either a different preventive medication or a referral to a neurologist. "I know how long it takes to get in to see a neurologist," Strider says. "I told him I'd take both." Her doctor added a second preventive medication, and Strider got some relief from the two drugs. But things were still not going well in Three-month-old Abby helps Strider deal with stress--and migraines. At UAB Medical Center, with manager Ashley Lovingood, RN. 2019 when, after an almost yearlong wait for an appointment, she got in to see a neurologist at UAB Medical Center, where she works overseeing outpatient infusion services. Her neurologist added a monthly preventive injection and changed both her acute and nausea medications. Fortunately, Strider has experienced a great deal of relief as a result. Lately, she's had a headache only about once a week--a huge improvement from almost daily migraine attacks. "I'm getting there," she says. "I try to catch them early." Surviving Stressful Times Around the time the neurologist adjusted her meds, Strider was going through a divorce. For most people with migraine, stress can be both a trigger and an effect: Stress brings on episodes, and living with migraine creates stress. "Oh, it definitely worked both ways," Strider says. The divorce "definitely didn't help." The coronavirus made things even worse. "It was very strange going through a divorce during a pandemic," Strider says. "The courts weren't in session, so if we tried to go to court to figure out who got what, it would have been months dragging this out. We weren't even in line to be one of the first cases when the courts reopened. So I agreed to things I normally wouldn't have agreed to, just to get it over with." It was worth it, she says. "Getting that out of the way did help the headaches. I feel so much better now." The coronavirus caused even more trouble at work. "When we started facing COVID at the hospital last spring, we were stressed to the max and super busy, running multiple clinics," she says. "We continued to treat our patients who still needed infusions. We consolidated satellite clinics with our main campus, which is where I am stationed, and started new clinics to help treat our patients more effectively. During the last few months, we have started COVID clinics, a curbside drive-through clinic for injections, and an acute clinic to reduce ER admissions." All of this has made life with migraine even more challenging. But Strider has a built-in reminder-- though it's a very unpleasant one--to HealthCentral Guide 19 BOTOX_LBLN.indd 18 Personal Stories 12/11/20 11:42 AM BOTOX_LBLN.indd 19 12/11/20 11:42 AM Opportunity to Drive to Online Sponsored Content Provides Relevant Context for Your Message HealthCentral Guides are designed to stimulate a more productive conversation between a patient and their physician. Original condition-specific content is reviewed by a Medical Advisory Board and presented in an easy-to-read and understand format. Featured content* aligns with sponsor's goals and target audience Condition Overview Prepping for the Office Visit Doctor Discussion Guide Expert Q&A Treatment & Solutions Condition Management (worksheets, trackers, journals, etc.) Healthy Living Tips & Advice Caregiver Support My Chronic Life--Inspirational Real Patient Stories Profiles of Notable Individuals Medical Illustrations Infographics Print and Digital Integration: Print publication drives to digital Patient Support Center on HealthCentral.com for additional engagement *may include dependent on condition Print & Digital Integration Personal Stories From real patients sharing how they are thriving with their condition to motivate others to take action Magazine Download Digital version of the printed guide for patients to keep as reference Doctor Visit Prep Toolbox Features tools, trackers, advice and journals to help patients prepare for their next appointment and have a more effective and productive doctor-patient dialogue View sample at healthcentral.com/ bladdercancerguide Doctor Discussion Guide: ADVANCED BLADDER CANCER MANAGING STRESS AND TRACKING MOOD Bladder cancer ranks sixth on the list of most common cancers in the United States. Advanced or metastatic bladder cancer differs from earlier stages due to its spread beyond the bladder into other organs and lymph nodes. People diagnosed with advanced stages often work with teams of healthcare professionals including primary care doctors, oncologists, urologists and radiologists. To better understand the progression of your cancer and best evaluate treatment options, you will need to share symptom information with your doctor. Bring a loved one to your appointment so they can help you communicate. Complete this doctor discussion guide to help you have a more productive conversation with your doctor and succeed in planning for the future. What are the different types and stages of bladder cancer? We should all try to avoid stress in our lives, but it's particularly important when you have advanced bladder cancer. Stress can cause your symptoms to worsen and negatively affect your mood, heightening your anxiety level and possibly leading to depression. Tracking your stress triggers and moods every day is one way to take control and make positive changes. You can do so in a journal or by using a mobile app or a text message-based system (like HealthCentral's Mood 24/7). Or, maybe you're more inclined to blog as a way of reflecting on your physical and emotional state. Tracking your mood, and making lifestyle changes based on patterns you find, can help you adopt effective stress-reduction strategies. If you like, you can also share your findings with your doctor and caregiver. MANAGING STRESS AND MOOD With advanced bladder cancer, if you're subjected to extra stress, you may experience some of the following: STRESS RELIEVERS AND MOOD BOOSTERS STAYING SOCIAL Not all mood-boosting or stress-relief strategies are helpful for everyone. But some of the tips below could help improve your day-to-day quality of life. Give them a try, and track your progress in a journal. At present, I am experiencing the following symptoms: (Check all that apply) WITH CANCER · Express your feelings, as opposed to suppressing them. · Prioritize positivity in your daily life. · Seek out hobbies, activities, or new experiences. You might: · Spend time with a friend. frequent urination blood in urine If you've been diagnosed with cancer, you may find that the chal·leAnvgoeidssoeflf-ybolaumrec. ondition make it pain or burning while urinating bladder pain unintentional weightless fatigue bone pain difficulty urinatdiinffgicwuhltentommy abilnatdadienrcfleoeslsefruellationships with friends and family m·emDobne'trssu.gBaructoaitt'ist. cWrhiteincayol ut'oresntoaty loss of appetitein touch with people who are honest, empathetic, and open with yfoeeul--ingaunpdbewati,tdhonw'thporemtenydotuo bcea.n shortness of breexapthress yourself freely. The way in helping you through intimacy and trust you the treatment process. share Here with are a frie·nDdisscaunssdyofaumr ciolyndwitiiollngwoheanlong few ytoipuswtahnat ttow. Itil'sl hyoeulrpcyhooiucekeep extreme fatiguyeour relationships open and positive. when and where to discuss your bladder cancer. · Reassert control over the elements of your life you're able to, such as Since my last appointment, my symptoms have: your outlook. (Circle on scale below) · Do, watch, or listen to something Improved About the Same Gotten Worse that will make you laugh. 1 2 3 4 5 · Play with a friend's pet. · Go on short walks. · Join a book or movie group. · Listen to podcasts. · Do small art projects. · Try acupuncture or massage therapy. · Meditate or pray. · Try aromatherapy. Increased inflammation in the gastrointestinal tract, leaving you more susceptible to infection Worsening symptoms Depression (feelings of hopelessness, being overwhelmed, and not in control) Denial or guilt Anger, fear, worry, and distress Loneliness A desire to push others away to protect them Obsessive fixation on small details If you have any symptoms of depression or anxiety, speak to your doctor about possible treatment options. You may also want to seek out support groups, either through online bladder cancer communities or in-person groups. WITH YOUR PARTNER OR SPOUSE: Redefine intimacy: It doesn't have to mean sex. Hold hands, spend time together, and be affectionate with each other. Seek out couples who have been through cancer together: Reach out via web forums or support groups. Ask them about what went right, and learn from their experience. Take a breath: Cancer may put a strain on your relationship. When you're feeling anger, sadness, or tension, give yourself a moment to regroup. WITH YOUR YOUNG CHILDREN: Speak the truth: Don't sugarcoat your cancer diagnosis. Explain how you're feeling so they can empathize and understand. Prepare them by telling them about your prognosis and your treatment. Spend time with them: Pursue activities that involve the whole family, and adjust them to your optimal activity level -- whether it's reading, watching TV, or going on walks together. Seek professional help: You may find that a therapist can help you communicate more effectively with your kids, especially when the therapist has experience working with people who have cancer. By addressing your own fears and expectations, you'll show your children how to do the same. Sources: Cancer.gov; Cancer Treatment Centers of America; Mayo Clinic; NIH.gov WITH FRIENDS: This information should not be construed as medical advice or advice on individual health matters, which should be obtained directly from a healthcare professional. Copyright © 2018 by Remedy Health Media, LLC. All rights reserved. Don't be afraid to accept help: HeaIaflpftprihoeinnCdtmseoenfnfttesrr, tacoolot.akckome yemoalus/,tboordlcaolecdatondrse' rcancerguide the house, let them! Reach out to those close to you for assistance when you need it. Keep communication open and honest: Not every day will be positive. Don't pretend to feel better or be happier than you really are. Keep the conversation in your court: You can talk about cancer when you want to. Should you want to keep the conversation cancer-free, let your friends know. You are in charge here. Make new friends: Join a cancer support group where you'll meet others facing the disease. You may find that you can bond over shared cancer experiences. Sources: Cancer.gov; Cancer.net; DanaFarber.org; NIH.gov This information should not be construed as medical advice or advice on individual health matters, which should be obtained directly from a healthcare professional. Copyright © 2018 by Remedy Health Media, LLC. All rights reserved. HealthCentral.com/bladdercancerguide Sample Online Tools Exclusive Digital Patient Support Center Drive targeted and primed patients to engage with additional content designed to help patients have a more meaningful and productive doctor visit. ·With a HealthCentral Guide program sponsor receives--at no extra cost--a Patient Support Center on Remedy's flagship website HealthCentral.com. Remedy's network reaches 20 million unique visitors monthly ·Patient Support Center features HealthCentral Guide content and Doctor Visit Prep Tools: ·Doctor Discussion Guide ·Interactive Tools: quizzes, assessments, slideshows, etc. ·Opportunity to include: Brand Coupons/Native Content* ·Digital content focuses on further prepping patients to have a more productive dialogue with their physician and provides steps to take after their visit *may incur additional costs Digital Program Sponsorship Extension Real Patient Story Digital Sponsorship on HealthCentral.com Real Patient Story at Point-of-Care in HealthCentral Print Guide Reaching patients online and at point-of-care Extend the reach and provide cross platform synergy for your sponsored digital program on HealthCentral.com through a condition specific HealthCentral Guide distributed in high-value physician offices. HealthCentral's emotionally charged, inspirational stories profile a real patient's journey from diagnosis through moments of despair and lost hope; to empowerment as they take control of their health and thrive with their condition. Content from a print HealthCentral Guide can be featured in a digital program within a sponsored content collection including: ·HealthCentral Guide content and Doctor Visit Prep Tools: ·Doctor Discussion Guide ·Interactive Tools: quizzes, assessments, slideshows, etc. ·Opportunity to include: Brand Coupons/Native Content* ·Digital content from the HealthCentral Guide focuses on further prepping patients to have a more productive dialogue with their physician and provides steps to take after their visit Engaging Patients Patients can access Brand's digital program on HealthCentral.com using their own device for magazine download and tools by scanning the QR code on the display rack or magazine cover Doctor Discussion Guide at Targeted Point of Care Offices: Encourages patients to open up a dialogue with their prescribing physician and increases scripts 9 Tips for Easing Migraine Pain p.24 Latest Treatments My Chronic Life Lessen Your Stress Chronic Migraine Do Allergies Trigger Migraines? p. 22 Scan for More Info BOTOX_COVER_REAL.indd 1 2/26/21 3:49 PM Guides can be sealed closed for patients to take with them, giving patients confidence that nobody else touched the magazine Editorial Expertise Editorial Team Julia Savacool HealthCentral Executive Editor Julia has been covering health, fitness, and wellness as a writer and editor for more than two decades. At HeathCentral, she heads up new content development for both digital and print, and produces five newsletters. She is the former Articles Director of Fitness magazine and Deputy Editor at Marie Claire. Savacool's stories have won the United Nations Friends of the World Food Program Media Award, the NARAL Pro-Choice Media Award, and the Los Angeles Commission on Assaults Against Women Humanitarian Award for domestic violence coverage. Linda Roman HealthCentral Guides Editor Linda is responsible for developing content for the HealthCentral Guides with a focus on bringing accurate, informative and reader-friendly articles to patients with chronic health conditions. She is an experienced project manager with a proven record of producing engaging print and digital publications. Linda has held editorial positions at Remedy Health Media, Consumer Reports, RN magazine, the New York Times Syndicate, and Reader's Digest magazine. Editorial Reviewed by Leading Experts From Top Institutions* Baylor University Medical Center Cleveland Clinic Duke University School of Medicine Erickson School of Aging, University of Maryland Fox Chase Cancer Center Johns Hopkins Ciccarone Center for the Prevention of Heart Disease Johns Hopkins University School of Medicine Josline Diabetes Center Mayo Clinic Montefiore Medical Center, Albert Einstein College of Medicine NYU Langone Health UCLA Jules Stein Eye Institute University of California Diabetes Center University of Chicago Medicine University of Michigan Comprehensive Depression Center Vanderbilt University School of Medicine *Small Sampling History of ROI Delivery & Renewals with Key Partners Jimmy Carter's Inspiring Recovery page 7 Win a $100 + Find Support / Manage Side Effects / Eat Well & Stay Active Gift Card! Details on page 3 Melanoma Advanced A Remedy Health Guide Breakthroughs in Treatment page 6 + Manage Side Effects / Find Support / Learn About Clinical Trials Lung Cancer Advanced A Remedy Health Guide Allergy Tests: The Info You Need Now pg. 8 + Top Treatment Tips / Make Your Home a Haven / Know Your Triggers 5 Key Questions to Ask Your Doctor 7 Tips for Caregivers Corinna: `Build your support team.' p. 3 +Aging Well With Diabetes · STkhiniCnakrePToipssi·tiQv&eA! With an Expert AllergiesA Remedy Health Guide 5KEY QUESTIONS TO ASK YOUR DOCTOR Stay Strong! Diabetes TYPE 2 THE LATEST TREATMENT BREAKTHROUGHS EXPERT TIPS ON MELANOMA_COVER_SELECT!.indd 1 5/26/16 2:33 PM EATING WELL & Feel Your Best! Steve: 'My wife is my rock.'p.12 STAYING ACTIVE Have a +The Latest Treatments · Q&A With an Oncologist · Eating Well Sneeze-Free ADVANCED Bladder LUNG_COVER_REV2.indd 1 5/20/16 5:47 PM Cancer What You Should Know About From Stage IV to Remission p.12 +Research News · Survivor Stories · Expert Tips · Cannabis for Cancer? ADVANCED Kidney Cancer RMD_ALLERGIES_COVER_04.indd 1 Season 2/13/14 2:30 PM The 5 Stages Of Bladder Cancer p. 5 9 A Prof's Slumber Tips: Yoga and CatsQfop.u1r2eYsotuiorns + Q&A With an Expert Lincoln's Sleep Habits Can We Talk? Doc p. 15 Insomnia DIAB_COVER.indd 1 3 Ways to Meditate Yourself to Sleep p. 16 3/6/19 3:04 PM Combination Therapies Take Center Stage p. 4 BC-COVER-try.indd 1 6/8/18 11:03 AM KC-COVER_REAL.indd 1 7/10/19 10:06 AM GILEAD: 2 PROGRAMS MERCK 7programs INSOM_COVER_SELECT.indd 1 4/23/19 4:59 PM 5 years of renewals (1 Spanish) Live Without Pain p.10 + Manage Your Meds / Make Over Your Menu / Stay Motivated / Take Action Angina A Remedy Health Guide Get Heart Healthy! EXPERT TIPS ON EATING RIGHT & STAYING ACTIVE Your Free DOCTOR DISCUSSION GUIDE! See page 4A 7Ways to Help Your Doctor Help You Latest Treatment Options page 12 + Find Support / Mind Your Mood / Know Your Rights / Sleep Well Hepatitis C ARemedyHealthGuide 9Self-Care Strategies 2 Docs Answer 8 Migraine Questions p. 22 + Treatment Rundown E Butterbur: Yes or No? E Allergies and Headaches Chronic Migraine Answers to Your Migraine Questions p. 22 Treatment Rundown+Is It the Weather?+Allergies and Headaches Chronic Migraine 3 Migraine Advocates SShuapreerpTohweierrs p. 18 Is the Pandemic Giving You Migraines? p. 22 Virtual Visit Prep Tips+Losing Weight for Less Pain+Treatment Update Chronic Findingthe Positive Side Migraine of Living With Migraine p.18 The Stress-Relieving Power of Pets p. 18 Scan for More Info Is Pandemic Stress a Migraine Trigger? p. 22 Pregnancy & Migraine Myths + Your Treatment Options + Virtual Visit Prep Tips Chronic Migraine BOTOX_COVER_REAL_B.indd 1 6/4/20 8:00 AM Scan for More Info BOTOX_COVER_SELECT.indd 1 9/1/20 9:54 AM Scan for More Info The Mood-Boosting Benefit of Pets p.18 BOTOX_COVER_REV.indd 1 12/11/20 10:58 AM RHG_ANGINA_COVER.indd 1 3/1/16 3:10 PM HEPC_COVERS.indd 1 Be Prepared! MUST-KNOW INFO FOR YOUR DOCTOR VISIT 6/2/16 3:18 PM BIOGEN 4 years of renewals Running Marathons to Beat MS p. 12 Music for Your Mind+Are Vaccinations Safe?+Benefits of a Second Language RELAPSING Multiple Sclerosis Making Music With MS p. 12 What's Your Risk of Getting COVID-19?+Best of the MS Blogs+Treatment Roundup RELAPSING Multiple Sclerosis The Benefits of Being Mindful p. 2 Grow Your Support Network on Social Media p. 16 TYSABRI_COVER_REAL.indd 1 Learning to Thrive With MS p.12 How to Deal With `Cog Fog' + Blood Pressure Alert + Your Rx Options RELAPSING Multiple 6/5/20 3:13 PM Sclerosis Conquer Cold Weather Challenges p.3 TYSABRI_COVER..indd 1 9/11/20 9:57 AM ALLERGAN 6 years of renewals Serene Branson's `Viral' Migraine p. 18 +News You Can Use · Q&A With a Neurologist · How to Ease Into Apps Migraine 4 Fall Migraine Triggers and How to Beat Them p. 22 Serene Branson's `Viral' Migraine p. 18 +News You Can Use · Q&A With a Neurologist · How to Ease Into Apps Migraine MIG_COVER_REAL.indd 1 4 Fall Migraine Triggers and 6/26/19 1:24 PM How to Beat Them p. 22 MIG_COVER_REAL.indd 1 6/26/19 1:24 PM AMGEN 3 years of renewals TYSABRI_COVER_REAL.indd 1 12/9/20 1:22 PM Specifications Print Ad Size Trim: Single Page: 7-7/8" x 10-1/2" Spread: 15-3/4" x 10-1/2" Copy and layout should be designed so that ad can be positioned on either a right or left-hand page. 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