Client Contact Bright Sign Announces Reflect View Software Support For Its Network Enabled Digital Signage Media Players


: Brightsign Brightsign Announces Reflectview Software Support For Its Network-Enabled Digital Signage Media Players BrightSign Announces ReflectView Software Support for its Network-enabled Digital Signage Media Players 2010 press_releases s

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DownloadClient Contact  Bright Sign Announces Reflect View Software Support For Its Network-enabled Digital Signage Media Players
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Client Contact: Karen Fore

Agency Contact: Andy Marken

Digital Signage Expo 2010 Booth #19191
For Immediate Release

BrightSign Announces ReflectView Software Support
for its Network-enabled Digital Signage Media Players
Reflect Systems Customers Can Now Add, Control and Manage BrightSign Units on their Digital
Signage Network for a Reliable and Affordable non-PC Solution without Compromising on Features
LAS VEGAS, NV (February 23, 2010) -- BrightSign announced today that its network-enabled digital
signage controllers, Models HD210 and HD1010, now support Reflect Systems’ ReflectView 5, a leading
enterprise on-premise and SaaS-rich media solution. Known worldwide for setting the standard for
feature-rich, non-PC digital sign and kiosk controllers that are easy to use, BrightSign provides new and
existing ReflectView customers with the reliability of a non-PC digital signage player solution. BrightSign
also packages each of its scalable models with specific features and connectivity options, so customers
only pay for the capabilities they need.
Combined, the ReflectView software and BrightSign controllers provide retailers and network operators
with the ability to integrate and manage all aspects of their digital signage solution--from content
organization to scheduling, updating and monitoring media playback across a few to thousands of
connected devices from a centralized, scalable system. Reflect Systems will be showcasing the
ReflectView/BrightSign digital signage solution during DSE 2010 February 23-25 at Booth #1627 in the
Las Vegas Convention Hall.
Currently powering over 175,000 active displays, the ReflectView software suite is a proven solution that
is used by industry leaders such as Best Buy, GameStop, Target, and Verizon Wireless for delivering instore digital media to thousands of locations.
ReflectView’s support for BrightSign controllers was achieved through the collaborative efforts of the
two companies and involved ReflectView Server communicating with BrightSign’s digital signage
“Because both companies are committed to delivering turnkey solutions that are scalable and flexible,
the project was a success,” said Jeff Hastings, BrightSign CEO. “With the compatibility tests performed
by both companies, ReflectView users can be assured that the software and media players provide the
performance and reliability they need now and the scalability to upgrade as their needs change.”
"Our goal has always been to maintain an open architecture and to provide flexible solutions for our
clients,” said Rick Mattock, CTO & EVP Operations for Reflect Systems. “We're impressed with the work

BrightSign did to enable integration with ReflectView and pleased that the BrightSign digital sign
controllers offer our customers such a compelling option for their infrastructure needs for HD media and
interactive applications."
Availability, Pricing
BrightSign video players and kiosk controllers are available from the BrightSign Store with prices of
US$399.99 for the HD210 network-enabled dedicated looping media player and US$649.99 for the
HD1010 advanced networked digital sign and kiosk controller interactivity and a complete set of A/V
options and accessories.
About Reflect Systems
Reflect Systems provides digital media software and services for retailers and other organizations using
digital signage and interactive applications. From strategic planning and deployment of networked
solutions to content strategies and tactics, Reflect provides a proven approach to maximizing effective
results for rich media promotions with digital signage, mobile and interactive applications. Reflect
Systems, based in Dallas TX, is privately held. For more information, visit
About BrightSign
A division of Roku, Inc. and based in Saratoga, California, BrightSign develops products and software for
digital signage. BrightSign solid-state digital sign controllers set new standards for both stand alone and
networked digital signage applications with their superior video quality, reliability, affordability, ease of
use and interactivity. Online information about BrightSign units is available at For
sales inquiries, please contact Aaron Taylor at or or call 408852-9263 in the USA and +44-1223-911842 internationally.
ROKU, BrightSign, BrightAuthor and the ROKU logo are registered trademarks of Roku, Inc. in the United States and other countries. All other trademarks are
trademarks or registered trademarks of their respecttive owners. Specifications subject to change without notice.


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