Client Contact Bright Sign Announces Reflect View Software Support For Its Network Enabled Digital Signage Media Players

: Brightsign Brightsign Announces Reflectview Software Support For Its Network-Enabled Digital Signage Media Players BrightSign Announces ReflectView Software Support for its Network-enabled Digital Signage Media Players 2010 press_releases s

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Client Contact: Karen Fore Agency Contact: Andy Marken

408-556-9389 408-986-0100

pr@brightsign.biz andy@markencom.com

Digital Signage Expo 2010 Booth #19191

For Immediate Release

BrightSign Announces ReflectView Software Support

for its Network-enabled Digital Signage Media Players

Reflect Systems Customers Can Now Add, Control and Manage BrightSign Units on their Digital

Signage Network for a Reliable and Affordable non-PC Solution without Compromising on Features

LAS VEGAS, NV (February 23, 2010) -- BrightSign announced today that its network-enabled digital

signage controllers, Models HD210 and HD1010, now support Reflect Systems’ ReflectView 5, a leading

enterprise on-premise and SaaS-rich media solution. Known worldwide for setting the standard for

feature-rich, non-PC digital sign and kiosk controllers that are easy to use, BrightSign provides new and

existing ReflectView customers with the reliability of a non-PC digital signage player solution. BrightSign

also packages each of its scalable models with specific features and connectivity options, so customers

only pay for the capabilities they need.

Combined, the ReflectView software and BrightSign controllers provide retailers and network operators

with the ability to integrate and manage all aspects of their digital signage solution--from content

organization to scheduling, updating and monitoring media playback across a few to thousands of

connected devices from a centralized, scalable system. Reflect Systems will be showcasing the

ReflectView/BrightSign digital signage solution during DSE 2010 February 23-25 at Booth #1627 in the

Las Vegas Convention Hall.

Currently powering over 175,000 active displays, the ReflectView software suite is a proven solution that

is used by industry leaders such as Best Buy, GameStop, Target, and Verizon Wireless for delivering in-

store digital media to thousands of locations.

ReflectView’s support for BrightSign controllers was achieved through the collaborative efforts of the

two companies and involved ReflectView Server communicating with BrightSign’s digital signage

controllers.

“Because both companies are committed to delivering turnkey solutions that are scalable and flexible,

the project was a success,” said Jeff Hastings, BrightSign CEO. “With the compatibility tests performed

by both companies, ReflectView users can be assured that the software and media players provide the

performance and reliability they need now and the scalability to upgrade as their needs change.”

"Our goal has always been to maintain an open architecture and to provide flexible solutions for our

clients,” said Rick Mattock, CTO & EVP Operations for Reflect Systems. “We're impressed with the work

BrightSign did to enable integration with ReflectView and pleased that the BrightSign digital sign

controllers offer our customers such a compelling option for their infrastructure needs for HD media and

interactive applications."

Availability, Pricing

BrightSign video players and kiosk controllers are available from the BrightSign Store with prices of

US$399.99 for the HD210 network-enabled dedicated looping media player and US$649.99 for the

HD1010 advanced networked digital sign and kiosk controller interactivity and a complete set of A/V

options and accessories.

About Reflect Systems

Reflect Systems provides digital media software and services for retailers and other organizations using

digital signage and interactive applications. From strategic planning and deployment of networked

solutions to content strategies and tactics, Reflect provides a proven approach to maximizing effective

results for rich media promotions with digital signage, mobile and interactive applications. Reflect

Systems, based in Dallas TX, is privately held. For more information, visit www.reflectsystems.com.

About BrightSign

A division of Roku, Inc. and based in Saratoga, California, BrightSign develops products and software for

digital signage. BrightSign solid-state digital sign controllers set new standards for both stand alone and

networked digital signage applications with their superior video quality, reliability, affordability, ease of

use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For

sales inquiries, please contact Aaron Taylor at ataylor@brightsign.biz or sales@brightsign.biz

# # #

or call 408-

852-9263 in the USA and +44-1223-911842 internationally.

ROKU, BrightSign, BrightAuthor and the ROKU logo are registered trademarks of Roku, Inc. in the United States and other countries. All other trademarks are

trademarks or registered trademarks of their respecttive owners. Specifications subject to change without notice.