Salesforce University Guide To Certification 2017 SF
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SALESFORCE MADE SIMPLE A G U I D E T O C E R T I F I C AT I O N PAT H S S TA R T H E R E . G O A N Y W H E R E . 6 ROLES Salesforce Certification is the ultimate benchmark that recognizes the skills, expertise, and real-world know-how of today’s cloud specialists. Are you an Administrator who keeps Salesforce running smoothly, or Developer who builds new apps to customize and extend capabilities? Perhaps you’re an Implementation Expert or Marketing Specialist responsible for ensuring the right solutions are deployed for maximum effectiveness. Or are you an Architect who masterminds high-performance technical frameworks? 25 C E R T I F I C AT I O N S Whatever your role, achieving your goals starts with getting Salesforce Certified. This guide will help you get there. 100+ TRAINING RESOURCES A P P B U I L D E RS A RC H I T E CTS CO N S U LTA N TS D E V E LO P E RS S P E C I A L ISTS ist in Ap pl ic Pl ra Ad to at v rÒ an fo rm ce at io d Ap n Ad D p Ar at m Bu ch a in Ar ild ite ist ch er ct ra ite to Ò Ò D ct rÒ ev ur el e op an m d en Id M tL en an ife tit ag y c em yc an le en d In a A te tD nd cc gr es es D at e ig s io p M ne n lo M a Ar rÒ ym na ob ch ge en ile ite m tD So ct en es ur lu t Sh ig e D tio ne ar D e sig ns es in r g ig Ò n A er an ne rc Ò hi d rÒ Sy t V st ec isi em tu bi re l ity Ar D ch D Co Te es e i t c s ig m ec i h g ne ni m ne tÒ c un rÒ rÒ al ity Ar Fi ch Cl el ou d ite Se ct d rv Co Ò ic n M e su ar Li lta gh ke nt tin tn Ò i g ng Cl Pa Co ou rd ns d ot ul C Co on ta n nt s Sa su ul Ò ta le lta sC nt nt Ò lo Ò ud Se Co Co rv m ns ic m ul e er C ta ce lo nt ud Pl C Ò at l o C fo ud on rm su D ig D lta ita ev Pl CP nt at el l Q D fo Ò op ev Sp rm er el ec op I D ia Ò e M l er ve ist ar l Ò ke op Ò tin er g II Cl M Ò ou ar ke d Em tin g ai Cl Pa lS ou rd pe d ot ci So al Sp ist c ec ia Ò lS ia lis pe tÒ ci al ist Ò A D M I N IST R ATO RS Ad m C E R T I F I C AT I O N TR ACK S ADMINIS TR ATORS ADMINISTRATOR The Salesforce Certified Administrator exam is intended for an individual Recommended Salesforce Experience Time Commitment 6-12 MONTHS 115-125 HRS who has experience performing as a Salesforce Administrator. 6 Digital Learning Courses 8 Instructor-Led Classes 2 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Use our self-guided resources • Join our Success Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Managing users, data, and security • Maintaining and customizing Sales Cloud and Service Cloud apps • Building reports, dashboards, and workflows ADMINISTR ATOR TR ACK SHARPEN YOUR SKILLS PREP AND STUDY Add to your skill set: • Take Administration Essentials for New Admins (ADM201) or Administration Essentials for New Admins Plus Certification (ADM201C) or Administration Essentials for New Admins Evening Course (ADM201E) • Tap into these digital learning courses RELATED CERTIFICATIONS Certified Administrator Certified Advanced Administrator Certified Platform App Builder Get ready for your exam: • Take Certification Preparation for Administrator (CRT101) • Download the Certification Exam Guide PREREQUISITE CERTIFICATIONS None GET CERTIFIED ADVANCED ADMINISTRATOR The Salesforce Certified Advanced Administrator credential is designed for those Recommended Salesforce Experience Time Commitment 12-24 MONTHS 55-65 HRS who have advanced-level experience as a Salesforce Administrator. 2 Digital Learning Courses 2 Instructor-Led Classes 2 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Administration Essentials for • Take Certification Preparation for Advanced • Join our Success Community Experienced Admins (ADM211) • Tap into these digital learning courses Administrator (CRT211) • Download the Certification Exam Guide • Get our Preparation Cheat Sheets EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Administrator • Leveraging the advanced administration capabilities of Salesforce Certified Advanced Administrator • Optimizing and extending Sales Cloud and Service Cloud apps Certified Platform App Builder • Designing advanced reports, dashboards, and business-process automation ADMINISTR ATOR TR ACK PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED ADMINISTRATOR RESOURCES CERTIFIED ADMINISTRATOR Instructor-Led Training UNDERSTAND THE BASICS Watch Our Getting Started Videos Admin Beginner Trailhead Digital Learning P SHARPEN YOUR SKILLS Administration Essentials for New Admins 1.5 Hrs 5 Days (ADM201) 8.75 Hrs Video Reference Materials Communities PREP AND STUDY Certification Preparation for 1 Day Administrator (CRT101) Learn CRM Essentials 4.5 Hrs Administration Essentials for New Admins P Getting Started: Navigating Salesforce 20 Min Plus Certification (ADM201C) P Getting a Head Start with Chatter 33 Min Administration Essentials for New Admins Using Salesforce1 Premier Digital Learning* 5 Days Download the Certification 30 Min Exam Guide 15 Days Evening Course (ADM201E) 3 Min P Getting Started with Managing Data Salesforce Proficiency Pack for P Getting Started with Reports and Dashboards 28 Min Administrators (SPP201) P Getting Started: Administering Salesforce Administrative Essentials for New 28 Min 50 Min Join Our Success Community 30 days, (1-2 hrs/day) 5 Days Admins in Lightning Experience (ADX201) Reporting Fundamentals (RPT101) 1 Day Reporting Fundamentals in Lightning 1 Day Experience (RPX101) CERTIFIED ADVANCED ADMINISTRATOR UNDERSTAND THE BASICS P SHARPEN YOUR SKILLS Admin Intermediate 5 Hrs Admin Advanced 6 Hrs Managing Users and Troubleshooting Login Issues Join Our Success Community Administration Essentials for Experienced Admins (ADM211) Certification Preparation for Advanced 13 Min 5 Days 1 Day Administrator (CRT211) P Administration Essentials for Experienced Admins ADMINISTR ATOR TR ACK PREP AND STUDY *Premier Online Training. Contact us for more information on Premier Success Services. 4.5 Hrs Download the Certification Exam Guide 30 Min APP BUILDERS PL ATFORM APP BUILDER The Salesforce Certified Platform App Builder credential is designed for those who can design, build, and Recommended Salesforce Experience Time Commitment 3-6 MONTHS 60-70 HRS implement custom apps using the declarative customization capabilities of the Force.com platform. 2 Digital Learning Courses 2 Instructor-Led Classes 7 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Declarative Development for Platform • Take Certification Preparation for • Join our Success Community App Builders (DEV402) • Tap into these Trailhead and digital learning courses EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Administrator • Designing the data model, user interface, business logic, and security for custom apps Certified Advanced Administrator • Customizing apps for mobile use • Designing reports and dashboards • Deploying custom apps APP BUILDER TR ACK PREP AND STUDY Certified Platform App Builder Platform App Builder (CRT402) • Download our Certification Exam Guide • Get our Preparation Cheat Sheets PREREQUISITE CERTIFICATIONS None GET CERTIFIED APP BUILDER RESOURCES CERTIFIED PLATFORM APP BUILDER Instructor-Led Training UNDERSTAND THE BASICS Digital Learning P Premier Digital Learning* SHARPEN YOUR SKILLS Quickstart: Build your First App 20 Min Declarative Development for Platform Quickstart: Lightning App Builder 20 Min App Builders (DEV402) Quickstart: Lightning Process Builder 20 Min Certification Preparation for Platform App Data Modeling 5 Days 1 Day Builder (CRT402) 1 Hr 1.5 Hrs Build the Battle Station App 2.5 Hrs Which Automation Tool Do I Choose? 30 Min Build a Suggestion Box App 2 Hrs Order of Execution of a Save 15 Min P Building Applications with Force.com Part 1 3 Hrs 1 Hr P Building Applications with Force.com Part 2 3.5 Hrs Join Our Success Community *Premier Online Training. Contact us for more information on Premier Success Services. Video Reference Materials Communities PREP AND STUDY Process Automation Who sees What? APP BUILDER TR ACK Trailhead Cheat Sheet: Formulas 30 Min Cheat Sheet: Business Process Automation 20 Min Cheat Sheet: Security for Admins 30 Min Download the Certification Exam Guide 30 Min ARCHI TEC T JOURNE Y SALESFORCE ARCHITEC T JOURNE Y SA L ES FO RC E A RC H I T ECT J O U R N EY YOUR JOURNE Y TO THE SUMMIT The Salesforce Architect Journey is a framework to help you acquire expertise as you chart your way to Salesforce Domain Architect, and the coveted Salesforce Certified Technical Architect credentials. You progress by building your skills and knowledge in specific domains, accumulating specialized domain Salesforce certifications along the way. The framework is well-served by our library of robust, free, selfdirected training guides, which are aligned to each certification. Technical Architect Certified Technical Architect** Domain Architect Certified Application Architect* Certified Data Architecture and Management Designer Certified Sharing and Visibility Designer Specializations Certified Development Lifecycle and Deployment Designer Certified Identity and Access Management Designer Certified Platform Developer I Certified Integration Architecture Designer Certified Platform App Builder Certified Platform Developer I Certified Community Cloud Consultant (Optional) Related Certification Certified System Architect* Certified Mobile Solutions Architecture Designer (Optional) Certified Administrator (Optional) * Credential earned upon completion of exams within the specializations tier, no additional exam requirements. ** Credential earned upon successful completion of the Domain Architect tier and Review Board. APPLICATION ARCHITEC T The Salesforce Certified Application Architect credential is designed for those who have a deep understanding Recommended Salesforce Experience Time Commitment 5+ YE ARS 100+ HRS of native Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and appropriate sharing mechanisms. CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Join our Success Community • Use our self-directed training guides • Download the Certification Exam Guide OVERVIEW Once all four prerequisites have been completed successfully, the Salesforce Certified Application Architect certification will be granted. ARCHITEC T TR ACK SHARPEN YOUR SKILLS RELATED CERTIFICATIONS You should consider earning both your Salesforce Certified System Architect and Application Architect credentials. By earning these credentials, you’ll take a big step toward preparing to become a Salesforce Certified Technical Architect. Application Architect PREREQUISITE CERTIFICATIONS Data Architecture and Management Designer Sharing and Visibility Designer System Architect Platform Developer I Technical Architect Platform App Builder GET CERTIFIED DATA ARCHITECTURE AND MANAGEMENT DESIGNER The Salesforce Certified Data Architecture and Management credential is designed for those who assess the architecture environment and requirements to design sound, scalable, and high-performing solutions on the Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS Force.com platform as it pertains to enterprise data management. CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Data Architecture • Download the Certification Exam Guide • Join our Success Community and Management Designer Resource Guide EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Awareness of platform-specific design patterns and key limits • Understanding of large-data-volume considerations, risks, and mitigation strategies ARCHITEC T TR ACK RELATED CERTIFICATIONS • Understanding of LDV considerations with communities • Able to design a data and sharing model that supports an LDV environment • Understanding data-movement best practices in an LDV environment • Understanding strategies to build an optimized and high-performing solution Certified Development Lifecycle and Deployment Designer Certified Integration Architecture Designer Certified Data Architecture and Management Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED DEVELOPMENT LIFECYCLE AND DEPLOYMENT DESIGNER The Salesforce Certified Development Lifecycle and Deployment credential is designed for those who assess their architecture environment and requirements, and then implement management solutions on the Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS Force.com platform that meet those requirements. CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Development • Download the Certification Exam Guide • Follow these Trailhead trails and Digital Learning courses Lifecycle and Deployment Designer Resource Guide • Join our Success Community EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Awareness of Salesforce and third-party app development lifecycle tools Certified Integration Architecture Designer • Experience with project and development lifecycle methodologies • Understanding test-plan design and evaluating effectiveness Certified Data Architecture and Management Designer • Experience providing requirements traceability through the project’s lifecycle ARCHITEC T TR ACK Certified Development Lifecycle and Deployment Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED IDENTIT Y AND ACCESS MANAGEMENT DESIGNER The Salesforce Certified Identity and Access Management credential is designed for those who assess the architecture environment and requirements and design sound, scalable and high-performing solutions on the Force.com platform that meet the Single Sign-on (SSO) requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Identity and • Download the Certification Exam Guide • Join our Success Community Access Management Designer Resource Guide EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Able to describe provisioning and deprovisioning related to SAML, Oauth, and OpenID Connect Mobile Solutions Architecture Designer • Understanding configuration requirements of delegated authentication • Understanding of how trust is established between an Identity Provider and a Service Provider Sharing and Visibility Designer • Understanding Cconfiguration requirements of SAML • Awareness of when to use IDP initiated vs. service provider initiated ARCHITEC T TR ACK • Able to determine the general identity federation capabilities that are available for a given project Identity and Access Management Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED INTEGR ATION ARCHITEC TURE DESIGNER The Salesforce Certified Integration Architecture credential is designed for those who assess the architecture environment to design sound and scalable technical solutions on the Force.com platform that meet end-to-end integration requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Integration • Download the Certification Exam Guide • Join our Success Community Architecture Designer Resource GET CERTIFIED Guide • Data Integration Specialist Superbadge EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Experience holding a technical architect role on multiple complex deployments or equivalent knowledge through participation and exposure to these types of projects ARCHITEC T TR ACK RELATED CERTIFICATIONS • Thorough understanding of web services in general and SOAP and REST specifically; understanding of the basic workings of HTTP/S • Understanding the different Force.com APIs and able to design solutions using the appropriate API • Understanding data migration considerations, design trade-offs, and common ETL tools • Experience with common integration patterns used on the Force.com platform Certified Development Lifecycle and Deployment Designer • Understanding patterns and mechanisms to secure integrations such as TLS for HTTP Certified Data Architecture and Management Designer Certified Integration Architecture Designer PREREQUISITE CERTIFICATIONS None MOBILE SOLUTIONS ARCHITEC TURE DESIGNER The Salesforce Certified Mobile Solutions Architecture Designer credential is designed for those who assess the architecture environment and requirements and design and implement sound and scalable mobile solutions on the Force.com platform that meet those requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Mobile Solutions • Download the Certification Exam Guide • Join our Success Community Architecture Designer GET CERTIFIED Resource Guide EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Understanding the Salesforce1 app and its configuration and customization options • Describing the differences between Salesforce1, Native, HTML5 and Hybrid mobile architectures • Describing how mobile solution capabilities can be enhanced via connected devices (e.g., Wearables, iBeacons) • Defining how a customer can choose between Salesforce1 solution and a Customer Mobile Solution ARCHITEC T TR ACK • Identifing key potential pain points in a mobile solution and the ability to recommend key mitigation strategies for each • Understanding of the Salesforce Mobile SDK to leverage salesforce data, provide offline capabilities and perform push notifications Identity and Access Management Designer Sharing and Visibility Designer Mobile Solutions Architecture Designer PREREQUISITE CERTIFICATIONS None SHARING AND VISIBILIT Y DESIGNER The Salesforce Certified Sharing and Visibility credential is designed for those who assess the architecture environment and requirements and design sound, scalable, and high-performing technical solutions on the Force. com platform that meet sharing and visibility requirements. Recommended Salesforce Experience Time Commitment 5+ YE ARS 90+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Sharing and • Download the Certification Exam Guide • Join our Success Community Visibility Designer Resource Guide EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Creation of criteria based and ownership based sharing rules • Understanding of org wide defaults • Understanding of various types of licenses ARCHITEC T TR ACK PREP AND STUDY RELATED CERTIFICATIONS • Able to describe the fundamental concepts around role hierarchy • Articulate how Profile configuration impacts a security and sharing model • Understanding of Apex Sharing is and when it should be used Identity and Access Management Designer Mobile Solutions Architecture Designer Sharing and Visibility Designer PREREQUISITE CERTIFICATIONS None GET CERTIFIED SYSTEM ARCHITEC T The Salesforce Certified System Architect credential is designed for those who focus on factors such as testing, Recommended Salesforce Experience Time Commitment 5+ YE ARS 100+ HRS governance, and integration to other external systems. CERTIFICATION PATH START UNDERSTAND THE BASICS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Join our Success Community • Use our self-directed training guides • Download the Certification Exam Guide OVERVIEW Once all four prerequisites have been completed successfully, the Salesforce Certified System Architect certification will be granted. ARCHITEC T TR ACK SHARPEN YOUR SKILLS RELATED CERTIFICATIONS You should consider earning both your Salesforce Certified Application Architect and Application Architect credentials. By earning these credentials, you’ll take a big step toward preparing to become a Salesforce Certified Technical Architect. System Architect Application Architect GET CERTIFIED PREREQUISITE CERTIFICATIONS Development Lifecycle and Deployment Designer Identity and Access Management Designer Integration Architecture Designer Technical Architect Platform Developer I TECHNICAL ARCHITEC T The Salesforce Certified Technical Architect credential is designed for those with broad knowledge across multiple development platforms, drawing on their skills in assessing customer architecture to design secure, high-performance technical solutions on the Force.com platform. Recommended Salesforce Experience Time Commitment 8+ YE ARS 200+ HRS CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Download the Free Technical • Download the Certification Exam Guides • Follow these Trailhead trails and Digital Learning courses Architect Resource Guide GET CERTIFIED • Join our Success Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Designing a technical architecture solution that may span multiple platforms and include integration and authentication across systems ARCHITEC T TR ACK RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS • Managing the development lifecycle to ensure the delivery of highly secure solutions that are optimized for performance and built to scale Data Architecture and Management Design Platform Developer I Development Lifecycle and Deployment Designer Sharing and Visibility Designer • Articulating design considerations, trade-offs, benefits, and recommendations for a technical architecture Identity and Access Management Designer Application Architect Integration Architecture Designer System Architect Mobile Solutions Architecture Designer Technical Architect Platform App Builder Application Architect System Architect ARCHITEC T RESOURCES CERTIFIED DATA ARCHITECTURE AND MANAGEMENT DESIGNER Instructor-Led Training UNDERSTAND THE BASICS Best Practices for Deployments with Large Data Volumes Managing Large Data Volumes Extreme Force.com Data Loading 1 hr 52 min Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials SHARPEN YOUR SKILLS PREP AND STUDY Data Architecture and Management 10+ days Download the Certification Exam Guide Communities 30 min Designer Resource Guide 3 min Part 1: Tune Your Data Model Join our Success Community CERTIFIED DEVELOPMENT LIFECYCLE AND DEPLOYMENT DESIGNER UNDERSTAND THE BASICS P Introduction to the Force.com SHARPEN YOUR SKILLS 1 hr Development Lifecycle Introduction to Application Development Lifecycle PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min and Deployment Designer 20 min Resource Guide Lifecycle Management Planning Your Production 20 min Deployment Join our Success Community CERTIFIED IDENTITY AND ACCESS MANAGEMENT DESIGNER SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Architect Core Resources 4.25 days Digging Deeper Into OAuth 2 hrs Login Flows 2 hrs Identity and Access Management Designer Resource Guide Join Our Success Community ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services. PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min ARCHITECT RESOURCES CERTIFIED INTEGRATION ARCHITECTURE DESIGNER Instructor-Led Training 10 min Platform Integration Integration Workbook Digital Learning P Premier Digital Learning* SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Integrating with the Force.com Trailhead Integration Architecture Designer Video Reference Materials Communities PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` Resource Guide 2 min 1 hr Data Integration Specialist 8-15 hrs Superbadge Join our Success Community CERTIFIED MOBILE SOLUTIONS ARCHITECTURE DESIGNER SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Architect Core Resources 4.25 days App Cloud Mobile Overview 1.5 hrs Lightning Experience Development 20 min Mobile Solutions Architecture PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` Designer Resource Guide Join Our Success Community CERTIFIED SHARING AND VISIBILITY DESIGNER SHARPEN YOUR SKILLS UNDERSTAND THE BASICS Architect Core Resources 4.25 days Introducing SOAP API 2 hrs Introducing Apex 2 hrs Designing Record Access for 2 hrs Sharing and Visibility Designer Resource Guide Enterprise Scale Sharing Architecture 1.5 hrs Join Our Success Community ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services. PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` ARCHITECT RESOURCES CERTIFIED APPLICATION ARCHITECT CERTIFIED SYSTEM ARCHITECT CERTIFIED TECHNICAL ARCHITECT Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Success Community Self-Directed Training Guides UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Success Community Self-Directed Training Guides UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Technical Architect Resource Guide 90+ days Download the Salesforce Certified Architect Core Resources Best Practices for Deployments 4.25 days 15 min with Large Data Volumes Integration Patterns and Practices Communities PREP AND STUDY 10+ days Download the Certification Exam Guide PREP AND STUDY 10+ days Download the Certification Exam Guide 30 min` 30 min Technical Architect Exam Guide Download the Salesforce Certified 30 min 30 min` 30 min Development Lifecycle and Deployment Designer Exam Guide Download the Salesforce Certified 30 min Integration Architecture Exam Guide Download the Salesforce Certified Data 30 min Architecture and Management Exam Guide Download the Salesforce Certified Identity and 30 min Access Management Designer Exam Guide Download the Salesforce Certified Sharing 30 min and Visibility Designer Exam Guide Download the Salesforce Certified Mobile Solutions Architecture Designer Exam Guide ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services. 30 min CONSULTANT S COMMUNIT Y CLOUD CONSULTANT The Salesforce Certified Community Cloud Consultant credential is designed for those who have experience implementing and consulting on the Salesforce Communities applications in a customer-facing role. Recommended Salesforce Experience Time Commitment 2-5 YE ARS 30-40 HRS 0 Digital Learning Courses 2 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Expand Your Reach with Communities • Take Certification Preparation for • Join our Success Community • Take Get Started with Communities (ADM271) EXAM OVERVIEW • Understanding how to customize navigation to given requirements in a template-based Community. • Describing how to set up a custom domain for a Community. • Determining the steps to install and set up Lightning components. • Determining the steps to configure and set up Knowledge within a Community. • Understanding the steps to set up Community dashboards and insights. • Explaining Community moderation features. IMPLEMENTATION E XPERT TR ACK • Download the Certification Exam Guide RELATED CERTIFICATIONS Here are some examples of the concepts you should understand to pass the exam: Community Cloud Consultants (CRT271) Certified Marketing Cloud Consultant Certified Community Cloud Consultant PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED FIELD SERVICE LIGHTNING CONSULTANT The Salesforce Certified Field Service Lightning credential is designed for individuals who have proven experience with the administration and configuration of a Salesforce application and is capable of consulting with customers on Field Service operations. Recommended Salesforce Experience Time Commitment 2-5 YE ARS 40-80 HRS 0 Digital Learning Courses 1 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Implementing Field Service Lightning • Download the Certification Exam Guide • Join our Success Community EXAM OVERVIEW • Determine how to build work order processes, parameters and templates • Troubleshoot, escalate, and resolve cases based on field service scenarios IMPLEMENTATION E XPERT TR ACK (FSL201) RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: • Apply procedural concepts to setup entitlement process for work order objects • Determine how to manage and track asset installation, movement, and/or decommission GET CERTIFIED PREREQUISITE CERTIFICATIONS Certified Sales Cloud Consultant Certified Administrator Certified Community Cloud Consultant Certified Service Cloud Consultant Field Service Lightning Consultant MARKETING CLOUD CONSULTANT The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and implement Salesforce Marketing Cloud Email app tools, providing solutions to execute both tactical and strategic email campaigns. Recommended Salesforce Experience Time Commitment 12 MONTHS 40-50 HRS 0 Digital Learning Courses 3 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Check out our Personalize Your Customer Journeys • Download the Certification Exam Guide • Join our Success Community GET CERTIFIED with Marketing Cloud • Take Journey Builder 101 (JB101) • Take Marketing Cloud Connect Essentials (MCC201) • Take Marketing Cloud Implementation Workshop (MCI101) EXAM OVERVIEW RELATED CERTIFICATIONS Here are some examples of the concepts you should understand to pass the exam: • Incorporating different tools such as content areas, portfolio, segmentation, automation, tracking and analytics • Configuring account setup and administration IMPLEMENTATION E XPERT TR ACK • Defining and executing email-data interactions • Making data-driven decisions to optimize customer solutions • Troubleshooting and solving platform issues Certified Marketing Cloud Email Specialist Certified Marketing Cloud Consultant PREREQUISITE CERTIFICATIONS Certified Marketing Cloud Email Specialist PARDOT CONSULTANT The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Pardot in a customer-facing role, designing and implementing solutions that meet customers’ business requirements and contributing to their long-term success. Recommended Salesforce Experience Time Commitment 12 MONTHS 15-25 HRS 7 Digital Learning Courses 1 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Tap into these digital learning courses • Check out our self-guided resources and digital learning courses • Take Certification Preparation for Pardot • Join our Success Community EXAM OVERVIEW Here are some examples of the concepts you should understand to pass the exam: • Download the Certification Exam Guide RELATED CERTIFICATIONS Certified Pardot Specialist • Managing users, prospects, and data • Maintaining and customizing the Salesforce Integration • Building emails, forms, and automation tools IMPLEMENTATION E XPERT TR ACK Consultant (CRT160) Certified Pardot Consultant PREREQUISITE CERTIFICATIONS Certified Pardot Specialist GET CERTIFIED SALES CLOUD CONSULTANT The Salesforce Certified Sales Cloud Consultant credential is designed for those who have experience implementing Sales Cloud in a customer-facing role, successfully designing and implementing solutions Recommended Salesforce Experience Time Commitment 2-5 YE ARS 40-50 HRS that are maintainable and scalable. 8 Digital Learning Courses 3 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Sales Cloud Administration: Products, Quotes, Orders, and Collaborative Forecasts (ADM251) • Use our self-guided resources • Take Certification Preparation for Sales Cloud • Join our Success Community EXAM OVERVIEW Here are some examples of the concepts you should understand to pass the exam: • Designing Sales and Marketing solutions to meet business requirements • Designing apps and interfaces that maximize user productivity • Managing data and design analytics to track key Sales Cloud metrics IMPLEMENTATION E XPERT TR ACK RELATED CERTIFICATIONS Certified Service Cloud Consultant Certified Sales Cloud Consultant Consultant (CRT251) • Download the Certification Exam Guide PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED SERVICE CLOUD CONSULTANT The Salesforce Certified Service Cloud Consultant credential is designed for those who have experience implementing Service Cloud in a customer-facing role, successfully designing and implementing maintainable Recommended Salesforce Experience Time Commitment 2-5 YE ARS 30-40 HRS and scalable solutions that meet customer business requirements. 5 Digital Learning Courses 2 Instructor-Led Classes 2 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Tap into these Trailhead and Digital Learning courses • Take Service Cloud Administration (ADM261) • Take Certification Preparation for Service • Use our self-guided resources • Join our Success Community EXAM OVERVIEW • Download the Certification Exam Guide RELATED CERTIFICATIONS Here are some examples of the concepts you should understand to pass the exam: Certified Sales Cloud Consultant • Designing contact center solutions that make use of cases, knowledge base, and portals Certified Service Cloud Consultant • Designing interaction channels and building interfaces to maximize agent productivity • Managing data and design analytics that track key industry metrics IMPLEMENTATION E XPERT TR ACK Cloud Consultant (CRT261) PREREQUISITE CERTIFICATIONS Certified Administrator GET CERTIFIED CONSULTANT RESOURCES CERTIFIED COMMUNITY CLOUD CONSULTANT Instructor-Led Training Trailhead Digital Learning UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Success Community Expand Your Reach with P Premier Digital Learning* Video Reference Materials Communities PREP AND STUDY 9 hrs 40 mins Communities Certification Preparation for Community 1 day Cloud Consultants (CRT271) Get Started with Communities 1 day Download the Certification Exam Guide 30 min (ADM271) CERTIFIED FIELD SERVICE LIGHTNING CONSULTANT CERTIFIED MARKETING CLOUD CONSULTANT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Success Community Implementing Field Service Lightning PREP AND STUDY 3 days 30 min (FSL201) UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Success Community Personalize Your Customer PREP AND STUDY 2 hrs 55 mins Journeys with Marketing Cloud Journey Builder 101 (JB101) Marketing Cloud Connect 1 day 4 days Essentials (MCC201) Marketing Cloud Implementation Workshop (MCI101) IMPLEMENTATION E XPERT TR ACK Download the Certification Exam Guide *Premier Online Training. Contact us for more information on Premier Success Services. 3 days Download the Certification Exam Guide 30 min CONSULTANT RESOURCES CERTIFIED PARDOT CONSULTANT Instructor-Led Training UNDERSTAND THE BASICS Digital Learning P Premier Digital Learning* SHARPEN YOUR SKILLS Video Reference Materials Pardot: Overview 1.4 hrs P Pardot: Automating Business Process 1.5 hrs Certification Preparation for P Pardot: Administrative User 35 min P Pardot: Connectors 1.2 hrs Pardot Consultant (CRT 160) P Pardot: Managing Content 1.5 hrs Tracking Opt-in by Country 10 min Download the Certification Exam Guide P Pardot: Lead Generation 1.8 hrs Submissions vs. Conversions P Pardot: Lead Qualification 1.1 hrs Content Reporting Pardot Permission-Based Marketing Policy 1 min Maintaining Compliance While Maintaizning Lead Generation 2 min Prospect Lifecycle Reporting 15 min Introduction to Forms 1 min Individual Prospect Lifecycle Report Overview 10 min Geting Started with Email Authentication 1 min Advanced Email Analytics Overview 20 min Salesforce Connector Introduction 1 min Wistia Connector Overview 10 min Data.com Connector 10 min 10 min 5 min 10 min Conversions Reporting 5 min Landing Page Reporting 5 min Filters Overview 10 min Prospect Audits Overview 10 min FullContact Social Profile Lookup Connector Overview Form Reporting Overview 10 min Webex Connector Overview 10 min Why Can’t I Log In? 10 min Testing with Email Flow 10 min Email Reporting 15 min Automated Lead Scoring and Grading 20 min 5 min Handling Opportunities in Pardot 15 min Salesforce Campaigns Overview 10 min Getting Started with Email Flow 10 min Salesforce Connector Setup Guide The Complete Guide to Lead Nurturing Join Our Success Community 5 min 20 min Pardot Campaigns vs. Salesforce Campaigns 2 min Automation Rules vs. Completion Actions 2 min Automation Rules vs. Segmentation Rules 2 min *Premier Online Training. Contact us for more information on Premier Success Services. Communities PREP AND STUDY P Getting Started with the Salesforce Connector IMPLEMENTATION E XPERT TR ACK Trailhead 5 Days (3 hrs/day) 30 min CONSULTANT RESOURCES CERTIFIED SALES CLOUD CONSULTANT Instructor-Led Training UNDERSTAND THE BASICS Trailhead Digital Learning Implementing Sales and Marketing 1.5 hrs Implementation Guide: P Setting Up and Building Communities 50 min A Guide to Sharing Architecture P Setting Up Collaborative Forecasts 45 min Implementation Guide: P Configuring Salesforce for Outlook 29 min Campaign Management P Getting a Head Start with Chatter 32 min Implementation Guide: P Getting Started with Data.com 16 min Deploying Territory Management Getting Started with Work.com 3 min Implementation Guide: Using Salesforce 1 2 min Implementing Person Accounts Getting Started Using Sales Cloud Premier Digital Learning* SHARPEN YOUR SKILLS P P P Join Our Success Community Reference Materials Communities PREP AND STUDY 15 min Certification Preparation for Sales Cloud 1 day Consultant (CRT251) 40 min Preparing for the Certified Sales Cloud 4 min Consultant Exam 1 hr Download the Certification Exam Guide 30 min 30 min Implementation Guide: International 29 min Video 15 min Organizations: Using Multiple Currencies Decision Guide: Territory Management Sales Cloud Administration: Products, 20 min 1 day Quotes, Orders, and Collaborative Forecasts (ADM251) Sales Cloud Training For Sales Managers 1 day in Lightning Experience (SLX201) CERTIFIED SERVICE CLOUD CONSULTANT UNDERSTAND THE BASICS P Implementing Case Management SHARPEN YOUR SKILLS Keep Customers Happy with 2.2 hrs Across Channels Implementing Salesforce Knowledge 1.6 hrs Service Cloud Administration P Setting Up and Building Communities 50 min (ADM261) P Getting Started using Service Cloud 34 min 2 hrs P Administration Essentials for the Service Cloud Join Our Success Community IMPLEMENTATION E XPERT TR ACK 11 hrs 30 mins Service Cloud P Service Cloud Basics PREP AND STUDY *Premier Online Training. Contact us for more information on Premier Success Services. Certification Preparation for Service 1 day Cloud Consultant (CRT261) 2 days Preparing for the Certified Service Cloud 6 min Consultant Exam 57 min Download the Certification Exam Guide 30 min DE VELOPERS COMMERCE CLOUD DIGITAL DE VELOPER The Salesforce Certified Commerce Cloud Digital Developer credential is designed for those who have Recommended Salesforce Experience Time Commitment 3-6 MONTHS 75-85 HRS knowledge and skills in using Commerce Cloud to develop an eCommerce solution. 0 Digital Learning Courses 4 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Join our Success Community • Take Getting Started with Demandware (GEN 001) • Download the Certification Exam Guide • An Xchange Community username and • Take Demandware Platform Architecture Overview (DEV 001) password is needed to access the • Take Developing for Digital I (DEV 101) Exchange Community. • Take Developing for Digital II (DEV 201) To obtain access to the Xchange Community, please contact your Commerce Cloud Account Manager. EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Commerce Cloud Digital Developer • Troubleshoot file synchronization issues between UX Studio and the sandbox environment Certified Platform Developer I • Work with the product data model to manage products, their categorization, and associated inventory • Modify site search preferences and settings to enable searching for a specified product attribute • Create a custom object type to store a custom data type DEVELOPER TR ACK Certified Platform Developer II PREREQUISITE CERTIFICATIONS None GET CERTIFIED PL ATFORM DEVELOPER I The Salesforce Certified Platform Developer I credential is designed for those who have knowledge, skills, Recommended Salesforce Experience Time Commitment 3-6 MONTHS 75-85 HRS and experience building custom declarative and programmatic apps on the Force.com platform. 4 Digital Learning Courses 2 Instructor-Led Classes 8 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Take Programmatic Development Using Apex and Visualforce (DEV450) • Take Certification Preparation for • Tap into these Trailhead and Digital Learning courses • Download the Certification Exam Guide • Follow these Salesforce Trailhead trails Platform Developer I (CRT450) • Get our Preparation Cheat Sheets • Tap into these digital learning modules EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Platform Developer I • Design the data model, user interface, business logic, and security for custom apps Certified Platform Developer II • Customizing apps for mobile use • Designing reports and dashboards • Deploying custom apps DEVELOPER TR ACK Commerce Cloud Digital Developer PREREQUISITE CERTIFICATIONS None GET CERTIFIED PL ATFORM DEVELOPER II The Salesforce Certified Platform Developer II credential is designed for those with advanced skills and Recommended Salesforce Experience Time Commitment 2-4 YE ARS 35-45 HRS knowledge in the programmatic capabilities of the Force.com platform and data-modeling practices. 2 Digital Learning Courses 0 Instructor-Led Classes 8 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY Learn at your own pace: Add to your skill set: Get ready for your exam: • Use our self-guided resources • Tap into these Trailhead and Digital Learning courses • Download the Certification Exam Guide • Tap into these Trailhead and Digital Learning courses • Get our Preparation Cheat Sheets • Join our Success Community EXAM OVERVIEW RELATED CERTIFICATIONS Here are examples of the concepts you should understand to pass the exam: Certified Platform Developer I • Designing, developing, testing, and deploying programmatic solutions that are maintainable and re-usable Certified Platform Developer II • Following Apex design patterns and object-oriented programming best practices DEVELOPER TR ACK Commerce Cloud Digital Developer PREREQUISITE CERTIFICATIONS Certified Platform Developer I GET CERTIFIED DEVELOPER RESOURCES Instructor-Led Training CERTIFIED COMMERCE CLOUD DIGITAL DEVELOPER CERTIFIED PLATFORM DEVELOPER I P Premier Digital Learning* SHARPEN YOUR SKILLS Join Our Success Community Getting Started with Demandware An Xchange Community username (GEN001) and password is needed to access the Demandware Platform Architecture Exchange Community. Overview (DEV001) To obtain access to the Xchange Community, please contact your Commerce Cloud Account Manager. Developing for Digital I (DEV101) 5 days Developing for Digital II (DEV201) 5 days Developer Beginner Visualforce Basics Data Modeling DEVELOPER TR ACK Digital Learning UNDERSTAND THE BASICS UNDERSTAND THE BASICS P Trailhead Programmatic Development Using Build a Conference 1 hr Quickstart Apex 20 min Management App Quickstart: Lightning Components 30 min Build a Visualforce App Quickstart: Visualforce 15 min Guide to Limits 2 min Order of Execution of a Save 6 min Development Lifecycle management 1.5 hr Get Started with Visualforce 3 days P Apex 22 min *Premier Online Training. Contact us for more information on Premier Success Services. Communities Download the Certification Exam Guide 30 min` 3 days PREP AND STUDY Certification Preparation for Platform 5 days Apex and Visualforce (DEV450) 2.5 hrs Reference Materials PREP AND STUDY SHARPEN YOUR SKILLS 15.75 hrs Video 1 day Developer I (CRT450) 3.7 hrs 50 min 5.75 hrs Cheat Sheet: Apex Code 15 min Cheat Sheet: Visualforce 10 min Download the Certification Exam Guide 30 min P Creating Lightning Components P Visualforce Controllers 1 hr 2 hrs DEVELOPER RESOURCES Instructor-Led Training CERTIFIED PLATFORM DEVELOPER II UNDERSTAND THE BASICS Digital Learning P Premier Digital Learning* SHARPEN YOUR SKILLS Video Reference Materials Communities PREP AND STUDY Developer Intermediate 18 hrs Lightning App with SLDS 50 min Cheat Sheet: Lightning UI 10 min Visualforce Basics 2.5 hrs Visualforce with SLDS 50 min Cheat Sheet: Rest API 12 min Process Automation 1.5 hrs Build a Geolocation App 1.2 hrs Cheat Sheet: Soap API 12 min Securing Your User’s Identity 20 min Build a Conference 3.6 hrs Cheat Sheet: Security for Developers 6 min Compound Fields 1.5 min Management App Cheat Sheet: Search and Query Optimization 8 min A Guide to Sharing Architecture 36 min Visualforce Performance Best Practices for Deployments 1 min 1.5 min with Large Data Volumes Order of Execution of a Save DEVELOPER TR ACK Trailhead P Integrating with SOAP API P Introduction to the REST API 6 min 1 hr 45 min *Premier Online Training. Contact us for more information on Premier Success Services. Download the Certification Exam Guide 30 min SPECI ALISTS CPQ SPECIALIST The Salesforce Certified CPQ Specialist credential is designed for individuals who have experience implementing the Salesforce CPQ solution. Recommended Salesforce Experience Time Commitment 6-12 MONTHS 15-25 HRS 0 Digital Learning Courses 2 Instructor-Led Classes 0 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses • Join our Success Community EXAM OVERVIEW SHARPEN YOUR SKILLS Add to your skill set: • Take Salesforce CPQ Admin Essentials for New Administrators (CPQ201) • Take Salesforce CPQ Admin Essentials for Experienced Administrators (CPQ211) PREP AND STUDY Get ready for your exam: • Download the Certification Exam Guide • Review Knowledge Base Study Materials RELATED CERTIFICATIONS PREREQUISITES: Here are examples of the concepts you should understand to pass the exam: • Build solutions to support business process • Generate renewal and amendment quotes • Troubleshoot and solve basic platform issues • Configure user permissions, record types, and page layouts CPQ Specialist Marketing Cloud Email Specialist Pardot Specialist MARKETING SPECIALIST TR ACK None GET CERTIFIED MARKETING CLOUD EMAIL SPECIALIST The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices — including message Recommended Salesforce Experience Time Commitment 6-12 MONTHS 15-25 HRS design, subscriber and data management, inbox delivery, and external integrations. 9 Digital Learning Courses 3 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses • Join our Success Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Building relational data models • Sending emails via Email app sending methods MARKETING SPECIALIST TR ACK SHARPEN YOUR SKILLS PREP AND STUDY Add to your skill set: Get ready for your exam: • Personalize Your Customer Journeys with Marketing Cloud • Take Essentials for Marketing Cloud Email Marketers (EEB101) • Take Content Builder Essentials for the Digital Marketer (EML101) • Download the Certification Exam Guide RELATED CERTIFICATIONS PREREQUISITES: • Building complex email automations • Running reports of email-tracking data •T roubleshooting and solving basic platform issues • Having a general knowledge of email marketing terminology and best practices Certified Marketing Cloud Social Specialist Certified Marketing Cloud Email Specialist None GET CERTIFIED MARKETING CLOUD SOCIAL SPECIALIST The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate knowledge, skills, and experience using the components of Social Studio for post creation, management and Recommended Salesforce Experience Time Commitment 6-12 MONTHS 10-20 HRS analysis of conversations, and reporting. 1 Digital Learning Courses 1 Instructor-Led Classes 1 Trailhead CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses • Join our Success Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Designing workflows to support business processes and reporting requirements PREP AND STUDY Add to your skill set: Get ready for your exam: • Take Social Studio 101 (SS101) • Download the Certification Exam Guide • Personalize Your Customer Journeys with Marketing Cloud RELATED CERTIFICATIONS • Building strategic social media • Troubleshooting and solving basic platform issues processes, incorporating different tools like Publish, Engage, and • Having a general knowledge of Analyze social media terminology MARKETING SPECIALIST TR ACK SHARPEN YOUR SKILLS Certified Marketing Cloud Email Specialist Certified Marketing Cloud Social Specialist PREREQUISITES: None GET CERTIFIED PARDOT SPECIALIST 18 The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Recommended Salesforce Experience 3-6 MONTHS Time Commitment Digital Learning Courses 1 Instructor-Led Classes 0 Trailhead 20-30 HRS CERTIFICATION PATH START UNDERSTAND THE BASICS Learn at your own pace: • Tap into these digital learning courses SHARPEN YOUR SKILLS Add to your skill set: Get ready for your exam: • Tap into these digital learning courses • Take Certification Preparation for Pardot Specialist (CRT150) • Join our Success Community EXAM OVERVIEW Here are examples of the concepts you should understand to pass the exam: • Designing workflows to support business process and reporting requirements • Being familiar with native integrations and the options MARKETING SPECIALIST TR ACK PREP AND STUDY • Download the Certification Exam Guide RELATED CERTIFICATIONS PREREQUISITES: available to deploy connectors and manage those processes • Building marketing assets like email templates and forms • Troubleshooting and solving basic platform issues Certified Pardot Specialist Certified Pardot Consultant None GET CERTIFIED SPECIALIST RESOURCES Instructor-Led Training CERTIFIED CPQ SPECIALIST Trailhead Digital Learning UNDERSTAND THE BASICS SHARPEN YOUR SKILLS Join Our Success Community Salesforce CPQ Admin Essentials for P Premier Digital Learning* Video Reference Materials Communities PREP AND STUDY 2 days New Administrators (CPQ201) Salesforce CPQ Admin Essentials for Download the Certification Exam Guide 30 min Review Knowledge Base Study Materials 1-2 days 4 days Experienced Administrators (CPQ211) CERTIFIED MARKETING CLOUD EMAIL SPECIALIST UNDERSTAND THE BASICS P Paste Plain Text and HTML into SHARPEN YOUR SKILLS 7 min Content Area Boxes Personalize Your Customer PREP AND STUDY 2 hrs 55 mins Email: Send Classifications 18 min Essentials for Marketing Cloud Email P Email Approvals 30 min Marketers (EEB101) P Email: Dynamic Content P Drag-and-Drop Segmentation for P Data Extensions P Automation 101: Getting Started 6 min 14 min 9 min with Automation Studio Email Automation: Triggered Emails P Reports 101 30 min Journeys with Marketing Cloud P P Download the Certification Exam Guide Content Builder Essentials for the 2 days 1 day Digital Marketer (EML101) Marketing Cloud Connect Essentials 4 days (MCC201) 7 min 31 min Join Our Success Community CERTIFIED MARKETING CLOUD SOCIAL SPECIALIST UNDERSTAND THE BASICS P Social Studio 101 Join Our Success Community SHARPEN YOUR SKILLS 1.3 hrs Personalize Your Customer 2 hrs 55 mins Journeys with Marketing Cloud Social Studio 101 (SS101) MARKETING SPECIALIST TR ACK PREP AND STUDY *Premier Online Training. Contact us for more information on Premier Success Services. 1 day Download the Certification Exam Guide 30 min SPECIALIST RESOURCES CERTIFIED PARDOT SPECIALIST Instructor-Led Training UNDERSTAND THE BASICS Digital Learning P Premier Digital Learning* SHARPEN YOUR SKILLS Pardot: Overview 1.4 hrs P Pardot: Lead Generation 1.8 hrs P Pardot: Campaigns 10 min P Creating Forms 10 min P Pardot: Administrative User 35 min P Adding Form Fields 10 min P Building with Email Flow 10 min P Styling Forms 10 min P Email Preference Center 10 min P Adding Post Submission Actions 10 min P Unsubscribe Page 10 min P Deploying Forms 10 min P Testing Emails with A/B Testing 10 min P Progressive Profiling 10 min P Sending with Email Flow 10 min P Creating Dependent Fields 10 min How Are Prospects Scored 10 min P Pardot: Automating Business Process 1.5 hrs Visitors Report 5 min P Pardot: Nurturing Campaigns How Does Pardot Track Activities? 7 min Drip Program Overview Drip Program Reports 2 min Reviewing Prospect Audits 10 min Filtered Activities in Pardot 4 min Performing a Prospect Audit 4 min Drip Program Sample Templates Drip Program FAQ Getting Started with the Salesforce Connector Campaign Cohort Report 10 min Handling Opportunities in Pardot Campaign Reports Summary 10 min Set Pardot to Only Create Contacts in Salesforce What User Type Should I Select? 8 min Grant Support Access to Account 4 min Content Report 5 min Creating Layout Templates for Landing Pages Forms Report Cont. Next Page 10 min 20 min 2 min 1 hr 1 min 10 min 2 min 10 min 3 min 15 min 1 min Salesforce Campaigns 10 min Tracking Opt-Ins by Country 10 min Conversion Report 5 min Salesforce Connector Setup Guide 5 min Salesforce Connector Introduction 1 min Cont. Next Page *Premier Online Training. Contact us for more information on Premier Success Services. Video Reference Materials Communities PREP AND STUDY P How Are Prospects Converted From Visitors? MARKETING SPECIALIST TR ACK Trailhead Certification Preparation for Pardot Specialist (CRT150) Download the Certification Exam Guide 2 days 30 min MARKETING CLOUD RESOURCES CERTIFIED PARDOT SPECIALIST Cont. Instructor-Led Training UNDERSTAND THE BASICS Form Troubleshooting and FAQ’s What’s the Difference Between a Submission and a Conversion? Digital Learning P Premier Digital Learning* SHARPEN YOUR SKILLS 20 min 2 min Prospect Actions 10 min Link Tracking in Emails 10 min Getting Started with Email Flow 10 min Reporting with Email Flow 15 min Lead Qualification Overview 1 min Introduction to Forms 1 min Testing with Email Flow 10 min Email Overview 1 min Email Tools 3 min Building a Great Email 2 min Getting Started with Email Authentication 1 min Pardot Permission Based Marketing Policy 1 min Pardot Campaigns vs. Salesforce Campaigns 2 min Automation Rules vs. Completion Actions 2 min Automation Rules vs. Segmentation Rules 2 min Completion Actions vs. Dynamic Lists 2 min Join our Success Community MARKETING SPECIALIST TR ACK Trailhead *Premier Online Training. Contact us for more information on Premier Success Services. Video Reference Materials Communities G E T S TA R T E D O N Y O U R S A L E S F O R C E C E R T I F I C AT I O N P AT H . S A L E S F O R C E . C O M/C E R T I F I C AT I O N
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File Type : PDF File Type Extension : pdf MIME Type : application/pdf PDF Version : 1.7 Linearized : No Language : en-US XMP Toolkit : Adobe XMP Core 5.6-c015 84.159810, 2016/09/10-02:41:30 Create Date : 2017:06:16 13:38:46-04:00 Metadata Date : 2017:06:16 13:52:28-04:00 Modify Date : 2017:06:16 13:52:28-04:00 Creator Tool : Adobe InDesign CC 2017 (Macintosh) Instance ID : uuid:4f738d44-432f-5c46-a6f3-d4f7e71375b1 Original Document ID : xmp.did:ba41d984-b0d3-4553-b38a-5ef56c583d70 Document ID : xmp.id:307876ad-b7af-492c-9910-bd2fab7eab9e Rendition Class : proof:pdf Derived From Instance ID : xmp.iid:221e55cd-be9a-45f5-9acd-34573fe0c125 Derived From Document ID : xmp.did:c963c824-7c27-4ddf-8c39-f15c311510e8 Derived From Original Document ID: xmp.did:ba41d984-b0d3-4553-b38a-5ef56c583d70 Derived From Rendition Class : default History Action : converted History Parameters : from application/x-indesign to application/pdf History Software Agent : Adobe InDesign CC 2017 (Macintosh) History Changed : / History When : 2017:06:16 13:38:46-04:00 Format : application/pdf Title : Salesforce University Guide to Certification Description : Your Guide To Earning a Salesforce Certification Creator : Salesforce University Subject : Salesforce Certification, Salesforce Certified, Salesforce Certified Administrator, Administrator Exam, Salesforce Certified Advanced Administrator, Advanced Administrator Exam, Salesforce Certified App Builder, App Builder Exam, Salesforce Certified Platform Developer I, Platform Developer I Exam, Salesforce Certified Platform Developer II, Platform Developer II Exam, Salesforce Certified Sales Cloud Consultant, Sales Cloud Consultant Exam, Salesforce Certified Service Cloud Consultant, Service Cloud Consultant Exam, Salesforce Certified Marketing Cloud Consultant, Marketing Cloud Consultant Exam, Salesforce Certified Marketing Cloud Email Specialist, Marketing Cloud Email Specialist Exam, Salesforce Certified Marketing Cloud Social Specialist, Marketing Cloud Social Specialist Exam, Salesforce Certified Pardot Consultant, Pardot Consultant Exam, Salesforce Certified Pardot Specialist, Pardot Specialist Exam, Salesforce Certified Technical Architect, Technical Architect Exam, TA Exam, Salesforce Certified Development Lifecycle and Deployment Designer, Development Lifecycle and Deployment Designer Exam, Salesforce Certified Integration Architecture Designer, Integration Architecture Designer Exam, Salesforce Certified Data Architecture and Management Designer, Data Architecture and Management Designer Exam Producer : Adobe PDF Library 15.0 Trapped : False Page Count : 49 Author : Salesforce University Keywords : Salesforce, Certification;, Salesforce, Certified;, Salesforce, Certified, Administrator;, Administrator, Exam;, Salesforce, Certified, Advanced, Administrator;, Advanced, Administrator, Exam;, Salesforce, Certified, App, Builder;, App, Builder, Exam;, Salesforce, Certified, Platform, Developer, I;, Platform, Developer, I, Exam;, Salesforce, Certified, Platform, Developer, II;, Platform, Developer, II, Exam;, Salesforce, Certified, Sales, Cloud, Consultant;, Sales, Cloud, Consultant, Exam;, Salesforce, Certified, Service, Cloud, Consultant;, Service, Cloud, Consultant, Exam;, Salesforce, Certified, Marketing, Cloud, Consultant;, Marketing, Cloud, Consultant, Exam;, Salesforce, Certified, Marketing, Cloud, Email, Specialist;, Marketing, Cloud, Email, Specialist, Exam;, Salesforce, Certified, Marketing, Cloud, Social, Specialist;, Marketing, Cloud, Social, Specialist, Exam;, Salesforce, Certified, Pardot, Consultant;, Pardot, Consultant, Exam;, Salesforce, Certified, Pardot, Specialist;, Pardot, Specialist, Exam;, Salesforce, Certified, Technical, Architect;, Technical, Architect, Exam;, TA, Exam;, Salesforce, Certified, Development, Lifecycle, and, Deployment, Designer;, Development, Lifecycle, and, Deployment, Designer, Exam;, Salesforce, Certified, Integration, Architecture, Designer;, Integration, Architecture, Designer, Exam;, Salesforce, Certified, Data, Architecture, and, Management, Designer;, Data, Architecture, and, Management, Designer, Exam Warning : [Minor] Ignored duplicate Info dictionaryEXIF Metadata provided by EXIF.tools