APSUStyle Guide
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AUSTIN PEAY STATE UNIVERSITY OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE TAB L E OF CON TE N TS 1 WOR D M AR K VE R TIC A L F u l l Co l o r On e Co l o r 2 3 WOR D M AR K HO R IZO N TA L F u l l Co l o r On e Co l o r 4 5 STA N D ALON E A P On e Co l o r 6 U NI V ER S I TY SE A L F u l l Co l o r / O n e Co l o r 7 U NI V ER S I TY R O P E SE A L F u l l Co l o r / O n e Co l o r 8 U NI T I ND E N TITY 9 F R E E S PACE A N D M IN IMUM REPRODUCTI ON 10 P R O P O R T IO N S 11 T Y P O G R A P HY 12 CO LO R PA L E TTE 13 CO M M O N MISUSE 14 CO N TAC T IN F O R MATIO N 15 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE WOR D M AR K VE R TIC A L - F ul l Color FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds FULL COLOR on black or dark backgrounds 2 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE WOR D M AR K VE R TIC A L - O n e Color ONE COLOR on white or light backgrounds ONE COLOR on red backgrounds ONE COLOR on black or dark backgrounds 3 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE WOR D M AR K HO R IZO N TA L - Full Color FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds FULL COLOR on black or dark backgrounds 4 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE WOR D M AR K HO R IZO N TA L - One Color ONE COLOR on white or light backgrounds ONE COLOR on red backgrounds ONE COLOR on black or dark backgrounds 5 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE STA N D ALO N E - O ne Co l o r ONE COLOR on white or light backgrounds ONE COLOR on red backgrounds ONE COLOR on black or dark backgrounds 6 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE UN I V ER S I TY SE A L The University seal is used predominantly on official documents such as certificates, awards and diplomas. If foil stamped or embossed, silver or gold foil is allowed. N P E AY S T TY I E NIVER E U S SE I ST 1927 TH ONE COLOR on white or light backgrounds 7 ONE COLOR on red backgrounds AT AL OF A U FULL COLOR on white or light backgrounds ONE COLOR on black or dark backgrounds AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE UN I V ER S I TY R O P E SE A L The University seal is used predominantly on official documents such as certificates, awards and diplomas. If foil stamped or embossed, silver or gold foil is allowed. FULL COLOR on white or light backgrounds ONE COLOR on white or light backgrounds 8 ONE COLOR on red backgrounds ONE COLOR on black or dark backgrounds AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE UN I T I D EN TITY Standard Wordmark with Unit Identity Academic Affairs Academic Affairs Academic Affairs Academic Affairs Abbreviated Wordmark with Unit Identity Academic Affairs Academic Affairs Academic Affairs Academic Affairs Logo with Unit Identity – Use for small objects only (pens, pencils, jewelry, etc.). Line is optional. Academic Affairs Academic Affairs 9 Academic Affairs Academic Affairs AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE F R E E S PACE A N D M IN IMUM REPRODUCTI ON To maximize impact, a minimum amount of free space should be maintained around the logo. Free space refers to the absence of any imagery, graphics, folds, text or other elements that may interfere with the impact of the logo. Free space should be the same height as the AP mark as shown above. 1” WIDE 1” WIDE The logo should be reproduced no smaller than 1 inch wide. 10 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE PR OP O R T I O N S HORIZONTAL RECTANGULAR VERSION Unit identy should not exceed the width of “Austin Peay”. Short unit names should be right justified. Academic Affairs Academic Affairs HORIZONTAL STACKED VERSION Unit identity cap height should not exceed x height of “Austin Peay” and width should not exceed the width of the entire wordmark. Short unit names should be right justified. X Academic Affairs X Academic Affairs VERTICAL VERSION Unit identity should not exceed the width of “Austin Peay” and the identity cap height should not exceed the x height of “Austin Peay”. Unit names should be centered. X Academic Affairs 11 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE Academic Affairs T Y P O G R A P HY The University wordmark is created using two font families, Impact and ITC Fenice. Both fonts are intended for the logo/wordmark only and not recommended for use in body copy. The official fonts to be used in University publications and materials developed for marketing, recruitment, fundraising or other communication efforts are Gotham, Garamond Pro and Revolution Gothic. The preferred typography unifies the appearance of all communication and strengthens the University’s brand recognition. GOTHAM – used for headlines, subheads and body copy BOOK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.;:!?)@ ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.;:!?)@ BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.;:!?)@ GARAMOND PRO – used for body copy REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.;:!?)@ ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.;:!?)@ REVOLUTION GOTHIC – used primarily for recruitment pieces REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0 $ % & ( . ; : ! ? ) @ 12 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE 11 . CO LO R IN FOR M AT ION CO LOR PA LE TTE RE D BLACK SI LVER GRAY Pantone 200 Black Pantone 429 Process: Process: Process: C: 0 C: 0 C: 6 M: 100 M: 0 M: 0 Y: 65 Y: 0 Y: 0 K: 15 K: 100 K: 34 Madeira: 1184 Madeira: 1000 Madeira: 1011 HTML: HTML: HTML: C41E3A 000000 ADAFAA The color standards that apply to the Austin Peay logos are detailed above. The color placement and specifications should never be altered. NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual PANTONE® colors. When specifying colors please refer to the The color that apply to thefor Austin Peay Governors identity are detailed above. The color placement and PANTONE® orstandards MADEIRA® number accurate color reproduction. specifications should never be altered. PANTONE® is a registered trademark of PANTONE® Inc. NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or MADEIRA® number for accurate color reproduction. PANTONE® is a registered trademark of PANTONE® Inc. 21 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE 13 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE CO M M ON MISUSE O F LO G OS AND WORDMARKS • Do not combine or add graphics to logos. • Do not box or place logos within shapes. • Do not distort the logos in any way. • Do not apply special effects or outlines to the logos. 14 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE CO NTAC T I N F O R M ATIO N For more information regarding the Austin Peay State University official logos and trademarks, or for specific details regarding use, please contact: APSU PUBLIC RELATIONS & MARKETING OFFICE Browning, Room 206 Box 4567 Clarksville, TN 37044 Phone (931) 221-7459 15 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
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