APSUStyle Guide

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AUSTIN PEAY STATE UNIVERSITY
OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

TAB L E OF CON TE N TS

1

WOR D M AR K VE R TIC A L
F u l l Co l o r
On e Co l o r

2
3

WOR D M AR K HO R IZO N TA L
F u l l Co l o r
On e Co l o r

4
5

STA N D ALON E A P
On e Co l o r

6

U NI V ER S I TY SE A L
F u l l Co l o r / O n e Co l o r

7

U NI V ER S I TY R O P E SE A L
F u l l Co l o r / O n e Co l o r

8

U NI T I ND E N TITY

9

F R E E S PACE A N D M IN IMUM REPRODUCTI ON

10

P R O P O R T IO N S

11

T Y P O G R A P HY

12

CO LO R PA L E TTE

13		

CO M M O N MISUSE

14

CO N TAC T IN F O R MATIO N

15

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

WOR D M AR K VE R TIC A L - F ul l Color

FULL COLOR on white or light backgrounds

FULL COLOR on red backgrounds

FULL COLOR on black or dark backgrounds

2

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

WOR D M AR K VE R TIC A L - O n e Color

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds

ONE COLOR on black or dark backgrounds

3

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

WOR D M AR K HO R IZO N TA L - Full Color

FULL COLOR on white or light backgrounds

FULL COLOR on red backgrounds

FULL COLOR on black or dark backgrounds

4

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

WOR D M AR K HO R IZO N TA L - One Color

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds

ONE COLOR on black or dark backgrounds

5

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

STA N D ALO N E - O ne Co l o r

ONE COLOR on white or light backgrounds

ONE COLOR on red backgrounds

ONE COLOR on black or dark backgrounds

6

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

UN I V ER S I TY SE A L

The University seal is used predominantly on
official documents such as certificates, awards
and diplomas. If foil stamped or embossed, silver
or gold foil is allowed.

N P E AY S
T

TY

I

E

NIVER
E U
S

SE

I
ST

1927

TH

ONE COLOR on white or light backgrounds

7

ONE COLOR on red backgrounds

AT

AL OF A
U

FULL COLOR on white or light backgrounds

ONE COLOR on black or dark backgrounds

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

UN I V ER S I TY R O P E SE A L

The University seal is used predominantly on
official documents such as certificates, awards
and diplomas. If foil stamped or embossed, silver
or gold foil is allowed.

FULL COLOR on white or light backgrounds

ONE COLOR on white or light backgrounds

8

ONE COLOR on red backgrounds

ONE COLOR on black or dark backgrounds

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

UN I T I D EN TITY

Standard Wordmark with Unit Identity

Academic Affairs

Academic Affairs

Academic Affairs

Academic
Affairs

Abbreviated Wordmark with Unit Identity

Academic Affairs

Academic Affairs

Academic Affairs

Academic
Affairs

Logo with Unit Identity – Use for small objects only (pens, pencils, jewelry, etc.). Line is optional.

Academic
Affairs

Academic
Affairs

9

Academic Affairs

Academic Affairs

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

F R E E S PACE A N D M IN IMUM REPRODUCTI ON

To maximize impact, a minimum amount of free
space should be maintained around the logo.
Free space refers to the absence of any imagery,
graphics, folds, text or other elements that may
interfere with the impact of the logo.

Free space should be the same height
as the AP mark as shown above.

1” WIDE

1” WIDE

The logo should be reproduced no smaller
than 1 inch wide.

10

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

PR OP O R T I O N S

HORIZONTAL RECTANGULAR VERSION
Unit identy should not exceed the width of “Austin Peay”.
Short unit names should be right justified.

Academic Affairs

Academic Affairs

HORIZONTAL STACKED VERSION
Unit identity cap height should not exceed x height of “Austin Peay” and width should not
exceed the width of the entire wordmark. Short unit names should be right justified.

X

Academic Affairs X

Academic Affairs

VERTICAL VERSION
Unit identity should not exceed the width of “Austin Peay” and the identity cap height should
not exceed the x height of “Austin Peay”. Unit names should be centered.

X

Academic Affairs

11

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

Academic Affairs

T Y P O G R A P HY

The University wordmark is created using two font families, Impact and ITC Fenice. Both fonts are intended
for the logo/wordmark only and not recommended for use in body copy. The official fonts to be used in
University publications and materials developed for marketing, recruitment, fundraising or other communication efforts are Gotham, Garamond Pro and Revolution Gothic. The preferred typography unifies the
appearance of all communication and strengthens the University’s brand recognition.

GOTHAM – used for headlines, subheads and body copy
BOOK

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
ITALIC

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
BOLD

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
GARAMOND PRO – used for body copy
REGULAR

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
ITALIC

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
REVOLUTION GOTHIC – used primarily for recruitment pieces
REGULAR

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1 2 3 4 5 6 7 8 9 0 $ % & ( . ; : ! ? ) @ 		
12

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

11 . CO LO R IN FOR M AT ION

CO LOR PA LE TTE

RE D

BLACK

SI LVER GRAY

Pantone 200

Black

Pantone 429

Process:

Process:

Process:

C:

0

C:

0

C:

6

M:

100

M:

0

M:

0

Y:

65

Y:

0

Y:

0

K:

15

K:

100

K:

34

Madeira: 1184

Madeira: 1000

Madeira: 1011

HTML:

HTML:

HTML:

C41E3A

000000

ADAFAA

The color standards that apply to the Austin Peay logos are detailed above. The color placement and
specifications should never be altered.
NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and
style guide may not match the actual PANTONE® colors. When specifying colors please refer to the
The color
that apply
to thefor
Austin
Peay Governors
identity are detailed above. The color placement and
PANTONE®
orstandards
MADEIRA®
number
accurate
color reproduction.
specifications should never be altered.
PANTONE® is a registered trademark of PANTONE® Inc.
NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide
may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or
MADEIRA® number for accurate color reproduction.

PANTONE® is a registered trademark of PANTONE® Inc.

21 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE

13

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

CO M M ON MISUSE O F LO G OS AND WORDMARKS

• Do not combine or add graphics to logos.
• Do not box or place logos within shapes.
• Do not distort the logos in any way.
• Do not apply special effects or outlines to the logos.

14

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

CO NTAC T I N F O R M ATIO N

For more information regarding the Austin Peay State University official logos and trademarks, or for
specific details regarding use, please contact:
APSU PUBLIC RELATIONS & MARKETING OFFICE
Browning, Room 206
Box 4567
Clarksville, TN 37044
Phone (931) 221-7459

15

AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE



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