APSUStyle Guide
User Manual:
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AUSTIN PEAY STATE UNIVERSITY
OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
TABLE OF CONTENTS
1 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
WORDMARK VERTICAL
Full Color 2
One Color 3
WORDMARK HORIZONTAL
Full Color 4
One Color 5
STAND ALONE AP
One Color 6
UNIVERSITY SEAL
Full Color / One Color 7
UNIVERSITY ROPE SEAL
Full Color / One Color 8
UNIT INDENTITY 9
FREE SPACE AND MINIMUM REPRODUCTION 10
PROPORTIONS 11
TYPOGRAPHY 12
COLOR PALETTE 13
COMMON MISUSE 14
CONTACT INFORMATION 15
WORDMARK VERTICAL - Full Color
2 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds
FULL COLOR on black or dark backgrounds
WORDMARK VERTICAL - One Color
3 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
ONE COLOR on white or light backgrounds ONE COLOR on red backgrounds
ONE COLOR on black or dark backgrounds
WORDMARK HORIZONTAL - Full Color
4 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds
FULL COLOR on black or dark backgrounds
WORDMARK HORIZONTAL - One Color
5 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
ONE COLOR on white or light backgrounds ONE COLOR on red backgrounds
ONE COLOR on black or dark backgrounds
STAND ALONE - One Color
6 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
ONE COLOR on white or light backgrounds ONE COLOR on red backgrounds
ONE COLOR on black or dark backgrounds
T
H
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P
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A
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T
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V
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1
9
2
7
UNIVERSITY SEAL
7 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
FULL COLOR on white or light backgrounds ONE COLOR on red backgrounds
ONE COLOR on black or dark backgroundsONE COLOR on white or light backgrounds
The University seal is used predominantly on
official documents such as certificates, awards
and diplomas. If foil stamped or embossed, silver
or gold foil is allowed.
UNIVERSITY ROPE SEAL
8 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
FULL COLOR on white or light backgrounds ONE COLOR on red backgrounds
ONE COLOR on black or dark backgroundsONE COLOR on white or light backgrounds
The University seal is used predominantly on
official documents such as certificates, awards
and diplomas. If foil stamped or embossed, silver
or gold foil is allowed.
Academic Affairs Academic Affairs
Academic Affairs
Academic Affairs
Academic Affairs
Academic Affairs
Academic Affairs
Academic
Affairs
Academic Affairs
Academic
Affairs
Standard Wordmark with Unit Identity
Abbreviated Wordmark with Unit Identity
Academic
Affairs
Academic
Affairs
Logo with Unit Identity – Use for small objects only (pens, pencils, jewelry, etc.). Line is optional.
UNIT IDENTITY
9 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
To maximize impact, a minimum amount of free
space should be maintained around the logo.
Free space refers to the absence of any imagery,
graphics, folds, text or other elements that may
interfere with the impact of the logo.
FREE SPACE AND MINIMUM REPRODUCTION
Free space should be the same height
as the AP mark as shown above.
The logo should be reproduced no smaller
than 1 inch wide.
1” WIDE
1” WIDE
10 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
Academic Affairs
Academic Affairs
Academic Affairs
Academic Affairs
Academic Affairs Academic Affairs
X
X
X
PROPORTIONS
11 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
HORIZONTAL RECTANGULAR VERSION
Unit identy should not exceed the width of “Austin Peay”.
Short unit names should be right justified.
HORIZONTAL STACKED VERSION
Unit identity cap height should not exceed x height of “Austin Peay” and width should not
exceed the width of the entire wordmark. Short unit names should be right justified.
VERTICAL VERSION
Unit identity should not exceed the width of “Austin Peay” and the identity cap height should
not exceed the x height of “Austin Peay”. Unit names should be centered.
The University wordmark is created using two font families, Impact and ITC Fenice. Both fonts are intended
for the logo/wordmark only and not recommended for use in body copy. The official fonts to be used in
University publications and materials developed for marketing, recruitment, fundraising or other commu-
nication efforts are Gotham, Garamond Pro and Revolution Gothic. The preferred typography unifies the
appearance of all communication and strengthens the University’s brand recognition.
TYPOGRAPHY
12 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
GOTHAM – used for headlines, subheads and body copy
BOOK
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
ITALIC
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
BOLD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
GARAMOND PRO – used for body copy
REGULAR
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
ITALIC
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
REVOLUTION GOTHIC – used primarily for recruitment pieces
REGULAR
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
The color standards that apply to the Austin Peay logos are detailed above. The color placement and
specifications should never be altered.
NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and
style guide may not match the actual PANTONE® colors. When specifying colors please refer to the
PANTONE® or MADEIRA® number for accurate color reproduction.
PANTONE® is a registered trademark of PANTONE® Inc.
COLOR PALETTE
13 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
11. COLOR INFORMATION
21 | AUSTIN PEAY GOVERNORS - OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
RED
Pantone 200
Process:
C: 0
M: 100
Y: 65
K: 15
Madeira: 1184
HTML: C41E3A
BLACK
Black
Process:
C: 0
M: 0
Y: 0
K: 100
Madeira: 1000
HTML: 000000
SILVER GRAY
Pantone 429
Process:
C: 6
M: 0
Y: 0
K: 34
Madeira: 1011
HTML: ADAFAA
The color standards that apply to the Austin Peay Governors identity are detailed above. The color placement and
specifications should never be altered.
NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide
may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or
MADEIRA® number for accurate color reproduction.
PANTONE® is a registered trademark of PANTONE® Inc.
COMMON MISUSE OF LOGOS AND WORDMARKS
• Do not combine or add graphics to logos.
• Do not box or place logos within shapes.
• Do not distort the logos in any way.
• Do not apply special effects or outlines to the logos.
14 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
APSU PUBLIC RELATIONS & MARKETING OFFICE
Browning, Room 206
Box 4567
Clarksville, TN 37044
Phone (931) 221-7459
CONTACT INFORMATION
15 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
For more information regarding the Austin Peay State University official logos and trademarks, or for
specific details regarding use, please contact:
