Investor's Eye Sep30_11.pmd DPG110/120 BAJCORP 20110930

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September 30, 2011

Index
 Stock Update >> Bajaj Corp
 Viewpoint >> Rupa & Co

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investor’s eye

stock update

Bajaj Corp

Ugly Duckling

Stock Update

Price target revised to Rs142

Event: acquisition of property for Rs75 crore for its corporate office

Company details
Price target:

Rs142

Market cap:

Rs1,563 cr

52 week high/low:

Rs146/73

NSE volume:
(No of shares)

42,263

BSE code:

533229

NSE code:

BAJAJCORP

Sharekhan code:

BAJAJCORP

Free float:
(No of shares)

2.2 cr

Bajaj Corp Ltd (BCL) has acquired Uptown Properties and Leasing Pvt Ltd (Uptown)
for Rs75 crore (including liabilities of Rs49.5 crore). Uptown owns a building in
Worli (Mumbai) with a built-up area of 33,600 square feet. The sole reason behind
the acquisition is to develop a corporate office on the acquired plot to bring in all
the scattered divisions at various locations under one roof to improve the
operational efficiencies.
Expensive acquisition compared to recent deals
Judicious utilisation of free cash on the books to expand its product range or to
grow inorganically was one of the key triggers in the stock and the market was
enthused by the recent launch of the cooling hair oil, Kailash Parbat, which was in
line with the stated strategy.
However, the move to spend a substantial chunk of this cash on non-yielding assets
such as property, that too at a premium, would dilute its earnings and is seen as a
de-rating factor by us. More so, since the company would have to spend additional
Rs15-20 crore on either refurbishing the existing property or rebuilding a new
structure.

Shareholding pattern

Others
5%

FIIs
5%

Buy; CMP: Rs104

Domestic
institutions
4%

Valuation corrects in response to move

Promoters
86%
Price chart

To factor in the deal, we have downgraded our earnings estimates by 1.6% and
2.4% for FY2012 and FY2013 respectively. The BCL stock has already reacted
negatively to the announcement of the property deal and factors in the negative
implication of the same at the current market price. Going forward, any initiative
on the company’s part to expand its limited product portfolio or strengthen its
core business would be the key upside trigger for the stock.
At the current market price the stock trades at 13.4x its FY2012E earnings per
share (EPS) of Rs7.8 and 11.1x its FY2013E EPS of Rs9.5. We maintain our Buy
recommendation on the stock with the price target of Rs142 (15x FY2013E earnings

150
140
130
120
110
100
90
80
70
60

Valuation table

Sep-11

Jun-11

Mar-11

Sep-10

Dec-10

Particulars

Price performance
(%)

1m

3m

Absolute

4.1

4.1

Relative
to Sensex

2.3

16.1

6m 12m
31.7 -14.3

Net sales (Rs cr)

0.9

FY2010

FY2011

FY2012E

FY2013E

244.4

294.9

359.4

464.2

550.4

Operating profit (Rs cr)

51.3

97.7

108.9

126.2

153.5

Adjusted PAT (Rs cr)

46.8

83.9

103.1

115.5

139.7

EPS (Rs.)

3.2

5.7

7.0

7.8

9.5

OPM (%)

21.0

33.1

30.3

27.2

27.9

PE (x)

33.0

18.4

15.0

13.4

11.1

2.1

4.4

4.3

3.3

2.8

Market Cap / sales (x)
EV/EBIDTA (x)

49.0

FY2009

9.2

13.2

13.3

8.8

6.5

RoE(%)

181.4

211.0

49.2

26.8

26.6

RoCE(%)

204.9

256.2

59.2

33.7

33.5

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investor’s eye

stock update

as against 16x earlier due to the not so judicious use of
free cash on the books).

decline by 334 basis points YoY and the operating profit
margin (OPM) to decline by 192 basis points YoY in
Q2FY2012. However, with a higher other income YoY, we
expect the bottom line to grow by 29% YoY to Rs25.7 crore
during the quarter.

Aiming for an acquisition: The company is looking to
carry out an acquisition in the personal care segment in
either the domestic market or the international market.
The acquisition could be of a brand or of an entity with a
decent portfolio of brands that suits BCL’s existing product
portfolio. After paying for the acquisition of Uptown, the
company would have cash of around Rs325 crore in
balance. This combined with debt (if required) can be
utilised for a strategic buy-out.

Outlook and valuation: To factor in the deal, we have
downgraded our earnings by 1.6% and 2.4% for FY2012
and FY2013 respectively. The BCL stock has already
reacted negatively to the announcement of the property
deal and factors in the negative implication of the same
at the current market price. Going forward, any
initiative on the company’s part to expand its portfolio
or strengthen its core business would be the key upside
trigger for the stock.

Q2FY2012 to be another good quarter: The company
has yet to feel the heat of the current inflationary
situation and expect its strong volume growth to sustain
in the coming quarters. For Q2FY2012, we expect the
company’s top line to grow by 29% year on year (YoY) to
Rs105.0 crore with a sales volume growth of around 18%
YoY. The prices of the key raw materials such as liquid
paraffin and glass bottles remained firm during the
quarter. Hence, we expect the gross profit margin to

At the current market price the stock trades at 13.4x its
FY2012E EPS of Rs7.8 and 11.1x its FY2013E EPS of Rs9.5.
We maintain our Buy recommendation on the stock with
the price target of Rs142 (15x FY2013E earnings as against
16x earlier due to the not so judicious use of free cash on
the books).

The author doesn’t hold any investment in any of the companies mentioned in the article.

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investor’s eye

viewpoint

Rupa & Co
Viewpoint

Good brands + strong distribution reach < Valuation

CMP: Rs152

We attended the analyst meet of Rupa & Co (Rupa). We
present below the key takeaways from the meet. Amongst
the listed innerwear players we continue to like Page
Industries.

brands Rupa, Frontline, Jon and Air are in the basic and
mid premium categories while brands like Euro, Macro
Man and Macro Man M Series target the premium and
super premium categories.

Present in fast growing underpenetrated men’s innerwear segment

Strong distribution reach—deep and wide
The company sells its products through multi-brand
outlets, hosiery stores and national chain stores. It does
not have any exclusive outlets at present. It has an
enviable distribution network, serving one lakh retail
outlets through a strong network of 950 distributors.

India’s domestic branded innerwear market is currently
valued at Rs13,000 crore (CRISIL estimate) of which men’s
innerwear segment is worth close to Rs5500 crore. The
men’s segment has grown at a compounded annual growth
rate (CAGR) of 12.7% over the last four years and is
expected to grow at 17.3% for the next three years.
Further, the penetration of brands is abysmally low in
India, providing huge opportunity for branded players to
encash on the strong consumer wave.

All set to focus on high-end premium and super
premium category
Amongst the three listed innerwear players, Rupa earns
relatively lower operating profit margin (OPM) in the band
of 10-11% vs 18-19% enjoyed by the peers Page Industries
and Lovable Lingerie. This is largely due to the fact that
the company is present in mainly mass and basic segments
because of which it has to compete with unbranded/
regional players. Its margins are therefore low. In an effort
to enhance its margins, productivity and move up the
value chain the company is now focusing on the premium

Largest men’s innerwear company with bouquet of brands
Rupa is the largest men’s innerwear player by volume (in
FY2011, it sold 168 million pieces). It has presence across
the value chain with products in categories ranging from
basic to mid premium, premium and super premium
(entered into the last category recently). Its flagship

Business comparison
Particulars

Page Industries

Lovable Lingerie

Rupa & Co

Brands

Jockey

Daisy Dee, Lovable

Rupa: Frontline, Thermocot, Rupa
Macro Man, Macro Man M Series,
Euro and Bumchums

Brand status

Exclusive licencee; pays royalty
@ 5% sales

Owned

Owned

Positioning

Premium to mid premium

Premium

Largely basic and mid premium
(80%)

Category

Largely men’s (85% share), ventured
into women's in 2005

Women

Largely men’s; >98%, entered the
women's segment recently

Market share

25%

30%

-

Competitors

Hanes, Chromosome, Fruit of the loom

Triumph, Enamour,
Amante

VIP, Amul, Lux and regional players
in basic; Jockey in premium

Channel mix

MBOs, EBOs, Hosiery, and national
chain stores

MBOs, EBOs, national
chain stores

MBO’s, hosiery,
national chain stores

Distributors

400

100

950

Retail reach

20,000

8,500

100,000

EBOs

72

-

-

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Financial comparison

and super-premium brands like Macro Man, Macro Man M
Series and Euro.

Particulars

Page

Top line FY11

Raw material sensitivity high: Its basic products constitute
around 40% of its overall top line. Thus Rupa’s margins
and volumes are most sensitive to the vagaries of the
raw material prices (cotton yarn), as the brands/products
compete with the regional/unbranded players. Thus any
sharp movement leads to a constant revision in the price
of the final product and in the margin.

Rupa

492

104

639

36.7

20.1

22.2

Operating profit (FY11)

93.0

19.5

66.8

Operating profit CAGR (FY08-11) (%)

36.1

38

31.2

Operating profit margin (%)

19.1

18.70

10.5

Net profit (Rs cr)

58.6

14.1

32

Net profit CAGR (FY08-11) (%)

34.9

53.1

40.0

0.9

-

1.1

Sales CAGR (FY08-11) (%)

Debt equity

We prefer Page Industries: Amongst the listed innerwear
players, we continue to be bullish on Page Industries,
given its superior growth levels, brand equity strength
(which is creating strong entry barrier for new players),
enviable margins, return ratios (best in the industry,
averaging 45-48%), and proactive management approach
(it has now entered the swimwear and sportswear
categories by bagging the exclusive Speedo licence for
Indian operations).

Lovable

RoCE (%)
RoE (%)
Market cap
PER (x)
EV (x)

47

22

22

52.7

17

22

2,827.0

749

1264

48.3

53.1

39.5

2,942.2

749

1282

EV/EBITDA (x)

31.6

38.4

19.2

No of pieces sold (mn pcs)

62.7

8.7

168

Realisation per piece

78.4

119.6

38.0

9.3

16.2

1.9

Profit per piece

The author doesn’t hold any investment in any of the companies mentioned in the article.

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Sharekhan Stock Idea
Emerging Star

Evergreen

Axis Bank (UTI Bank)
Cadila Healthcare
Eros International Media
Greaves Cotton
IL&FS Transportation Networks
IRB Infrastructure Developers
Max India
Opto Circuits India
Patels Airtemp India
Thermax
Yes Bank
Zydus Wellness

Housing Development Finance Corporation
HDFC Bank
Infosys
Larsen & Toubro
Reliance Industries
Tata Consultancy Services

Apple Green
Apollo Tyres
Bajaj Auto
Bajaj FinServ
Bajaj Holdings & Investment
Bank of Baroda
Bank of India
Bharat Electronics
Bharat Heavy Electricals
Bharti Airtel
Corporation Bank
Crompton Greaves
Divi's Laboratories
GAIL India
Glenmark Pharmaceuticals
Godrej Consumer Products
Grasim Industries
HCL Technologies
Hindustan Unilever
ICICI Bank
Indian Hotels Company
ITC
Mahindra & Mahindra
Marico
Maruti Suzuki India
Lupin
Piramal Healthcare (Nicholas Piramal India)
PTC India
Punj Lloyd
Sintex Industries
State Bank of India
Tata Global Beverages (Tata Tea)
Wipro

Ugly Duckling
Ashok Leyland
Bajaj Corp
CESC
Deepak Fertilisers & Petrochemicals Corporation
Federal Bank
Gayatri Projects
Genus Power Infrastructures
India Cements
Ipca Laboratories
ISMT
Jaiprakash Associates
Kewal Kiran Clothing
NIIT Technologies
Orbit Corporation
Polaris Software Lab
Pratibha Industries
Provogue India
Punjab National Bank
Ratnamani Metals and Tubes
Selan Exploration Technology
Shiv-Vani Oil & Gas Exploration Services
Subros
Sun Pharmaceutical Industries
Torrent Pharmaceuticals
UltraTech Cement
Union Bank of India
United Phosphorus
V-Guard Industries

Cannonball
Allahabad Bank
Andhra Bank
IDBI Bank
Madras Cements
Phillips Carbon Black
Shree Cement

Vulture’s Pick
Mahindra Lifespace Developers
Orient Paper and Industries
Tata Chemicals
Unity Infraprojects

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