Analytics In A Big Data World Bart Baesens The Essential Guide To Science And Its Applicati

Bart%20Baesens%20Analytics%20in%20a%20Big%20Data%20World%20The%20Essential%20Guide%20to%20Data%20Science%20and%20its%20Applicati

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Analytics in a Big Data World
Wiley & SAS Business Series
Contents
Preface
Acknowledgments
CHAPTER 1 Big Data and Analytics
- EXAMPLE APPLICATIONS
- BASIC NOMENCLATURE
- ANALYTICS PROCESS MODEL
- JOB PROFILES INVOLVED
- ANALYTICS
- ANALYTICAL MODEL REQUIREMENTS
- NOTES
CHAPTER 2 Data Collection, Sampling, and Preprocessing
- TYPES OF DATA SOURCES
- SAMPLING
- TYPES OF DATA ELEMENTS
- VISUAL DATA EXPLORATION AND EXPLORATORY STATISTICAL ANALYSIS
- MISSING VALUES
- OUTLIER DETECTION AND TREATMENT
- STANDARDIZING DATA
- CATEGORIZATION
- WEIGHTS OF EVIDENCE CODING
- VARIABLE SELECTION
- SEGMENTATION
- NOTES
CHAPTER 3 Predictive Analytics
- TARGET DEFINITION
- LINEAR REGRESSION
- LOGISTIC REGRESSION
- DECISION TREES
- NEURAL NETWORKS
- SUPPORT VECTOR MACHINES
- ENSEMBLE METHODS
- MULTICLASS CLASSIFICATION TECHNIQUES
- EVALUATING PREDICTIVE MODELS
- NOTES
CHAPTER 4 Descriptive Analytics
- ASSOCIATION RULES
- SEQUENCE RULES
- SEGMENTATION
- NOTES
CHAPTER 5 Survival Analysis
- SURVIVAL ANALYSIS MEASUREMENTS
- KAPLAN MEIER ANALYSIS
- PARAMETRIC SURVIVAL ANALYSIS
- PROPORTIONAL HAZARDS REGRESSION
- EXTENSIONS OF SURVIVAL ANALYSIS MODELS
- EVALUATING SURVIVAL ANALYSIS MODELS
- NOTES
CHAPTER 6 Social Network Analytics
- SOCIAL NETWORK DEFINITIONS
- SOCIAL NETWORK METRICS
- SOCIAL NETWORK LEARNING
- RELATIONAL NEIGHBOR CLASSIFIER
- PROBABILISTIC RELATIONAL NEIGHBOR CLASSIFIER
- RELATIONAL LOGISTIC REGRESSION
- COLLECTIVE INFERENCING
- EGONETS
- BIGRAPHS
- NOTES
CHAPTER 7 Analytics: Putting It All to Work
- BACKTESTING ANALYTICAL MODELS
- BENCHMARKING
- DATA QUALITY
- SOFTWARE
- PRIVACY
- MODEL DESIGN AND DOCUMENTATION
- CORPORATE GOVERNANCE
- NOTES
CHAPTER 8 Example Applications
- CREDIT RISK MODELING
- FRAUD DETECTION
- NET LIFT RESPONSE MODELING
CHURN PREDICTION
- Churn Prediction Models
- Churn Prediction Process
RECOMMENDER SYSTEMS
- Collaborative Filtering
- Content‐Based Filtering
- Demographic Filtering
- Knowledge-Based Filtering
- Hybrid Filtering
- Evaluation of Recommender Systems
- Examples
WEB ANALYTICS
- Web Data Collection
- Web KPIs
- Turning Web KPIs into Actionable Insights
- Navigation Analysis
- Search Engine Marketing Analytics
- A/B and Multivariate Testing
SOCIAL MEDIA ANALYTICS
- Social Networking Sites: B2B Advertisement Tools
- Sentiment Analysis
- Network Analytics
BUSINESS PROCESS ANALYTICS
- Process Intelligence
- Process Mining and Analytics
- Coming Full Circle: Integrating with Data Analytics
NOTES
About the Author
INDEX

Analytics In A Big Data World Bart Baesens The Essential Guide To Science And Its Applicati

Bart%20Baesens%20Analytics%20in%20a%20Big%20Data%20World%20The%20Essential%20Guide%20to%20Data%20Science%20and%20its%20Applicati

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