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Everyone’s Talking About…..!

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Getting There First
Mizco fuels accessories market with multiple brands.

Mizco’s Albert Mizrahi

By Nancy Klosek

n consumer electronics, technologies lead and
accessories follow. But to succeed as an accessories supplier in 2012, you need to be more
than merely a quick study on the just-released
newest gizmo. It takes a combination of pro-active
design, an instinct for where consumers’ style sense
is headed, and smart partnerships with high-profile
brands. It also doesn’t hurt to have had some retailing
experience under your belt.
Albert Mizrahi, president and CEO of Mizco
International, believes all of the above have contributed to his company’s 40 percent growth over
the last two years. They are also why he is bullish
about doubling his company’s sales by 2017.
“We understand what drives our business,
and we continue to stay a little bit ahead of the
market,” he said. “We focus on the technologies
and then create, through our R&D process, all
the accessories for them.”

The Travelocity collection

Mizrahi founded Mizco as a photo and
video accessories wholesaler and importer in
1990—after spending 15 years running Brothers
Cameras and Electronics in New York City—in a
6,000-square-foot Brooklyn warehouse. The company now owns a 100,000-square-foot warehouse
in Avenel, N.J., from where it ships more than
1,000 products in multiple brands, operating as
a one-stop shop for a diverse dealer base that
includes national accounts, regional drugstores,
CE and automotive chains, and CE specialists.
“Clearly, our market growth is a direct result of
the success of our multi-brand strategy,” Mizrahi
72

Mizco’s iEssentials

said. “We don’t look at the market as a single
consumer market, but as a series of potentially
huge segments that can be individually matched
with designs tailored to each. In effect, Mizco is
many companies in one, and each of our brands
can stand for one company,”
Mizco’s lines target varied demographics, including Apple and Android enthusiasts, working professionals, baby boomers,
road warriors, urban youth and, at times, a
combination of the above. The company’s
iEssentials brand, for example, focuses on
stands, cases and car and chargers for Apple
iPhones, iPads and iPods. Its DigiPower label
started out with digital camera accessories
but now includes portable power needs with
the JumpStart line. The Cellular Innovations
line offers hundreds of SKUs, including cases,
Bluetooth devices and car chargers; its new
roster of professional-grade mobile phone accessories were issued under the Tough Tested label.

Mizco’s strategic partnership with Travelocity
spawned a line of travel accessories, including
“What’s Your Flavor” Neoprene tablet cases. The
Ecko Unltd. line, in partnership with apparel company Marc Ecko, uses designs from the clothing
line for earbuds and headphones.
While fashion trends drive most of Mizco’s
product designs today, the company plans to
implement more eco-conscious elements, such as
the use of recycled materials, into future lines.
Another emphasis is on developing “omnidevice” accessories, such as cases that fit many
different tablets, and universal micro connectors.
“Those types of products maximize the impact
for the dealer,” he said. “It’s easier for them to
sell an accessory that can be used on a variety of
products.”
There are also some unmet needs in the market that Mizco calls “interactive accessories.” To
meet those needs, the company is planning to
develop another label that uses apps in concert
with accessories, such as headphones that can
monitor blood pressure and other vital signs
via an app while the music listener is working
out. Although release dates for that line have
not been set, Mizco might announce it at 2013
International CES, where the company will have
its largest booth to date, Mizrahi said.
“At this point, we pretty much cover the market and its requirements,” he said. “But there’s
always a new phone or a new camera or tablet
coming into the market, and our intention is to
be there first with the accessory for it. We are
in position for a tremendous amount of growth
going forward.” DS

Ecko Unltd. line
July 2012

www.dealerscope.com

Tablet Sales

of shop because the buying cycle for a tablet
is pretty short from the time you buy your
first to the time you buy your second. It’s the
same with notebook computers, as opposed
to bedding or furniture or a refrigerator,” he
said. “So by engaging in those shorter-cycle
businesses, dealers are getting to see their
customers more. And if you’re getting to see
the customer more, you have the best opportunity to have the top-of-mind awareness
with the consumer when they want to shop
for another product.”
Jim Ristow, executive vice president of
the BrandSource/HES buying group, which
has made most major Android tablet brands
available to its membership since late last
year, also stressed the term “ecosystem”
in addressing the topic of tablet sales and

margin generation. Group membership is
comprised of traditional retailers and custom integrators, and both are using tablets
in different ways.
“Some of the more promotional members
are using some of the OPP (opening price
point) product to help drive traffic and/
or include it as giveaways for promotions.
But some are using them to create branded
ecosystems,” Ristow said. “When they’re
sold as part of not just video but audio and
complete solutions, the packages are very
profitable. Those members understand that
they are selling not just that device but a
market basket. It’s a Trojan horse that opens
the door to opportunities to things like Control4, Sonos wireless whole-home audio and
Apple AirPlay products.” DS

leverages its vendor relationships by
posting YouTube videos that show off a
tablet’s features and benefits. The retailers also use Facebook and other social
media tools, but not necessarily to sell
products. “Social media isn’t about trying to sell something,” Barrett said. “It’s
about getting them excited about whatever
is coming out, about sharing a piece of
knowledge with someone.”
Retailers can approach tablet sales in
the same way the approach notebooks or
gaming software, said Doug Schatz, vice
president of electronics merchandising for
the Nationwide Marketing Group. The
benefit of tablets is that they can jump-start
a buying cycle.
“What they are really about is frequency

Mizco iEssentials 360 Stand

Mizco’s iEssentials 360 Stand for iPad2
($20.00) features a 360-degree rotating display that allows for the iPad2 to be viewed at
any angle. The stand folds up for easy storage
and features a black rubberized finish with an
extra grip on the bottom for stability.

IOGEAR GMP6600P

Kensington K39527

Kensington’s KeyLite iPad2 Bluetoothenabled ultra-slim keyboard folio
($119.99) is designed with liquid- and
dust-proof keys, and features an
iPad-friendly keyboard layout with
several one-touch function keys. The
microfiber case also doubles as a twoposition stand and an automatic wake/
sleep cover. It weighs 10.4 ounces and
will remain charged for 68 hours in
use and in standby for 45 days.
64

Sanus VMA302

IOGEAR’s GearPower high-capacity mobile power station (Model GMP6600P; $79.95)
is a charging solution for tablets and other mobile USB and micro USB devices. Using
lithium-polymer battery technology, it can charge two devices at one time using USB
2.1A and 1A power ports. The 1A port supports most cell phones and smartphones
while the USB 2.1A port takes iPads and other tablet devices. A blue LED battery capacity indicator informs the user of the station’s current power level.

The Sanus VisionMount
VMA302 iPad2 mount adapter
($34.99) can be attached to any
VESA 100-x-100-compatible
Sanus TV mount in the kitchen
or home office. Its custommolded design ensures a snug
fit, while a release tab enables
easy iPad2 removal. A Virtual
Axis 3D cup-shaped faceplate
allows 360 degrees of motion
for both landscape and portrait
viewing. The Virtual Axis 3D
faceplate is compatible with
the following Sanus models:
MF202, MF209, MF215, MC1A
and MD115.
April 2012

www.dealerscope.com

www.picturebusinessmag.com

Today’s Imaging News for Tomorrow’s Imaging Retailer

September 2010

DIGITALGRAPHICS

Mizco Powers Up DigiPower Line: An Interview With Mizco President Maurice Mizrahi

Power to the People
According to the NPD Group’s Retail Tracking Service, DigiPower recently ranked No. 1 in both unit and dollar volume for
digital camera batteries and chargers for all of 2009 as well as for the 12 months ending April 2010. Thus, we thought it
might be a good idea to catch up with this company and find out a little more about what’s making them tick these days.
Company President, Maurice Mizrahi, was gracious enough to spend some time with us and chat about the current state of
the battery and charger market as well as what the future might hold in this ever-evolving category.
PB&ML: Talk to us about the interesting
evolution of Mizco. Give the readers a little
history lesson on the company.
Mizrahi: We established the company 20 years
ago and really come from photo retail tradition.
We opened with lines of bags, tripods, lenses and
such—that’s our roots. Later on we expanded into
cell phone accessories. In 1996 we were one of
first to offer a full line of cell phone accessories.
We then quickly got into power solutions and
actually opened a factory for the manufacture of
battery packs for cell phones.
We saw a need for real power solutions for
consumers and developed a digital camera
powerpack which became the first DigiPower
product in 1999. It was an external solution
that provided 150 shots. It solved a big problem
back then and from that point on we realized
power would always be a major need. After all,
there is only so much power you can put into a
AA battery.
DigiPower was actually responsible for several
firsts back then with the intro of the DPS 4000
powerpack and then the 8000 soon followed.
PB&ML: If you had to sum it up quickly—
the recent run of success at DigiPower in
the battery and charger categories—what is
separating you from the pack in a crowded
field?
Mizrahi: Innovation, that’s the number one
thing that sets us apart, followed closely by value.
A product has to have value to the consumer but

it’s important that the value does not take away
any of the products’ unique features. We also
think about price and value together in the sense
of how the retailer benefits. The product has to
make a margin. We keep that in mind as well
and always produce products with high margin
for dealers.
PB&ML: We are seeing a lot of solar power
chargers come to market of late. Is this the
future in this category? What else might be
in store down the road?
Mizrahi: Our view is there are limitations to solar power. Currently, to charge two AA batteries
might be a 24-hour charge for a small solar panel. For some of the smaller CE devices solar does
work well, sometimes offering two- to three-hour
charges.
Our plan is to go beyond that as we are joining the Wireless Power Consortium (see sidebar).
We plan on working more closely with them as
manufacturers are developing these embedded
chips for mobile devices that will allow the device
to charge on charging pads, a solution that we will
develop, that brings everything together into one
solution—making it a more convenient charging
solution for consumers.
PB&ML: Lots of technology changes happening in the battery category as well. What
can retailers and consumers expect next?
Mizrahi: Lithium-ion is the dominant battery
now and we feel that will continue for a while.

DigiPower Spotlight Product
The DigiPower division of Mizco International (www.mizco.
com) recently introduced its JumpStart Dual—the world’s
first portable AC adapter with built–in rechargeable battery
back-up.
First, JumpStart Dual is a sleekly designed portable AC
adapter that features folding plugs for easy transport. Second, JumpStart Dual is a rechargeable 1700 mAh battery
back-up that will recharge over 500 times! Designed to support mobile phones, MP3 and other
portable devices, JumpStart Dual comes with two USB ports for simultaneously charging two
devices, built-in short circuit, over-charge, and temperature protection; a two-step LED display
that shows both charge status and battery life; power on/light function, an emergency flashlight, and a 5V USB output.

I believe we will continue to see more product that will enhance the user experience. Our
Jumpstart Slim product is a good example of this.
The device weighs only two ounces and is very
thin—shirt-pocket portability. The consumer is
provided with this extra charge whenever they
need it at a very affordable MSRP of $29.99. Very
cool looking little gadget too. I think this market will see a lot more solutions like this moving
forward.
PB&ML: As two “must have” accessories
what tips and tricks can you offer imaging
retailers on how best to display and move
batteries and chargers?
Mizrahi: Display and placement. Retailers need
to display a full selection that shows that they are
servicing different needs. Service the consumer
properly. Set up serious displays. Signage is important too. Make it clear that you’re the place
for this solution. Also, these accessories should
be placed close to the devices that need them.
Makes a statement to the consumer that their
battery and charger accessory solutions are being
taken care of at your location.
PB&ML: This mobile lifestyle we are all living today has been tough for imaging retailers to firmly grasp. What can you tell them
about the future of the mobile life that will
help them better understand their customers’ ever-evolving needs?
Mizrahi: Come out of the darkroom! Imaging
retailers have to understand imaging today. It’s no
longer a standalone industry but is now one that
has evolved to become part of the overall consumer electronics industry. The fact that consumers can now take pictures, and pretty good ones,
with their mobile phones is a good thing. It is
bringing more people into imaging. Photography
is so easy today. Today’s consumer is shopping
in non-traditional stores and today’s imaging retailer can’t survive as a traditional photo store
anymore.
Sell solutions that enhance this mobile lifestyle. All these mobile devices and accessories
are bringing people back in the store again and
again. That’s what our product line is all about.

Maurice Mizrahi

Wireless Power Consortium
As DigiPower President, Maurice Mizrahi, mentioned in our interview, the
company plans on joining the Wireless Power Consortium. We thought
bringing the imaging channel up to
speed on what the WPC is all about
might be a good idea.
Among the many initiatives of the
WPC, the main goal is to essentially
make powering portable electronic
devices simpler by offering a standard
way to recharge them without wires.
As everyone knows, devices such
as phones, music players and digital
cameras all come with their own power adaptors or chargers. Each brand

or model has a different plug, often
times incompatible with the others.
Currently in place are plans to
replace all those plugs with flat-charging panels based on magnetic induction (i.e., just laying a device equipped
for wireless recharging on the panel is
sufficient to charge it).
The consortium’s first goal is to
create an international standard for
magnetic induction chargers capable
of delivering up to 5 watts of power,
enough to recharge a mobile phone
in the same time as a wired charger.
Those plans will be followed with
a standard for more power-hungry
devices such as laptops, some of
which have power adapters capable
of delivering around 100 watts.
Among the growing list of members
are Olympus, LiteOn, Panasonic, Samsung, Best Buy and Texas Instruments.
For more information check out www.
wirelesspowerconsortium.com.

Mizco Powers Up DigiPower Line: An Interview With Mizco President Maurice Mizrahi

Maurice Mizrahi

September 8, 2011

Analysts Down On AT&T Merger Prospects [ PAGE 4 ]
Fasulo: Look
For Quality
Vs. Quantity
of Sony TVs
{ Page 30 }

This Week
In Consumer
Electronics
VOLUME 26, NO. 18

Amid PC Exit Chatter,
HP Still Debuting SKUs
By Doug Olenick
NEW YORK — Hewlett-Packard’s decision
to ponder selling or spinning off its personal
systems group (PSG) has not slowed the flow of
new products into the channel. { PAGE 4 }

Tablet Market Sizzles
With More Debuts
The new dVision projector from DPI (see page 32)
ProMount’s Superflat wall mount is designed to mount a
flat-panel TV just 0.43 inches from the wall. (see page 58)

»
SPECIAL
ISSUE

Mirage’s
two-way MX
S25 and S35
spherical
satellites
(see page
34)

SpeakerCraft’s Nirv networked multi-room-A/V system
can be controlled from an OSD on any connected TV
or from an iPod Touch, iPhone or iPad. (see page 10)

By Joseph
Palenchar &
Doug Olenick
NEW YORK –
The tablet market
refused to take
vacation time as
it headed into the
Labor Day holiday. AT&T unveiled an HTC-made 4G unit, Sony
debuted two SKUs, and HP planned limited
production of TouchPads. { PAGE 10 }

BrandSource Debuts
Mobile App, Expanded
'Expert Warehouse II'
By Steve Smith
NEW YORK
– BrandSource
introduced its own
mobile app and
Expert Warehouse
II distribution operation that, together,
could transform many of its retailers into “catalog
showrooms” presenting more products, categories and services than ever before. { PAGE 4 }

Sony’s “affordably priced” VPL-HW30AES 3D projector.
(see page 44)

SPECIAL CEDIA
PRODUCT SECTION
BEGINS ON PAGE 30

BY THE NUMBERS
RETAILING
PORTABLE DIGITAL DEVICES
CEDIA SPECIAL REPORT
SMALL OFFICE/HOME OFFICE

(From top) NAD’s new M50 Digital Music Player CD player/ripper can be paired with the new M52 Digital Music
Vault hard-drive jukebox and the current M2 amplifier to
reproduce 24-bit/96kHz music. (see page 35)

14
17
28
30
54

DIGITAL IMAGING
ACCESSORIES
MAJOR APPLIANCES
BUSINESS NEWS

Nationwide Partners
With D&H, Debuts Brand

56
58
64
66

By Alan Wolf
GRAPEVINE, TEXAS –
The Nationwide Marketing
Group (NMG) celebrated
its 40th anniversary at its
PrimeTime! buying show
with the introduction of a
Nationwide-exclusive A/V
brand, Allegra, and the
addition of D&H Distributing to its roster of fulfillment partners.

{ PAGE 17 }

VISIT WWW.TWICE.COM/TWICESEPTEMBER8
FOR MORE INFORMATION ON
THE STORIES IN THIS ISSUE.

DIGIPOWER
DIGIPOWER, DIV. OF MIZCO 732-912-2000 www.digipowersolutions.com

PORTABLE BATTERY PACK/CHARGER

The new ChargeCard for smartphones and iPhones is a portable, high-capacity battery pack
and charger that is the size of a credit card, enabling it to be carried in a user’s wallet. Models
for both smartphones and iPhone include a fold-out USB cable and on/off button, and give
users two additional hours of talk time on their device.

UNIVERSAL TABLET/SMARTPHONE CHARGER

The Cross-Brand Tablet Charger features a 3-position Smart Switch to optimally charge all
USB-powered tablets, smartphones, and e-readers from major manufacturers. Providing up
to 2.1 amps of power, its super-compact design features a flip-up power plug and also offers
over-voltage, over-current, and short-circuit protection.

POWER CATEGORIES OFFERED









AC chargers
DC/car chargers
USB chargers
Multi-device chargers
Docking/syncing chargers
Charging cases/bags
Portable power/charging devices
Primary cell batteries

Rechargable standard size batteries
Solar-powered chargers
Wire-free chargers
Specialty batteries (e.g. hearing aid,
watch)
 Device-specific rechargeable
batteries
 Power inverters





4 | JULY 2012 | TWICE GUIDE TO POWER & CHARGING ELECTRONICS

“Retailers want to maximize
impulse sales to today’s timepressed consumers. The more
retailers merchandise a full range
of charging products for every
type of mobile device, complete
with self-explanatory call-outs,
the more guesswork they take
out of the consumer’s decision.
Consumers need to be prompted
to buy since they’re not always
focused on the variety of chargers
available for different applications;
they tend to think only in terms
of the device itself. It’s up to us
as manufacturers and retailers
to make consumers understand
there is no charging device that
does it all. They need a number of
chargers for different applications.
Educate the consumer and you will
be rewarded with multiple charger
sales.”
— Maurice Mizrahi, President

//CELEBRITY//STUDIO//OVER-EAR HEADPHONES//
“Our expansion into the headphone market is a natural evolution where we’ll maintain
our focus on delivering quality products that fit the needs of a diverse consumer base.
Our offerings reflect this with products that incorporate fitness, fashion, functionality
and fun as integral parts of their makeup.”
EVAN STEIN, DIRECTOR OF MARKETING, iHOME AUDIO

R Ecko Unltd.
Exhibit Series
The Ecko Unltd. Exhibit Series line
of art-infused over-the-ear headphones represents the best of what
can happen when art, commerce
and Marc Ecko collide. Available in
five colors (green, blue, red, gray and
Graffiti White), the headphones have
a speaker diameter of 40mm, frequency range of 20-20kHz and a cable
length of 1.2m. www.shopekco.com

R Marley Destiny TTR Headphones
The highly-acclaimed Marley Destiny TTR over-ear noise-isolating
headphones fuse precise and realistic sound with style. Made from
earth-friendly materials including stainless steel, recyclable aluminum
and real leather, the Destiny TTR headphones are as robust as they are
beautiful. They represent the premier headphone from the House of Marley
(MSRP $299.99). www.HouseOfMarley.com

Spider PowerForce Headphone X
This Spider headphone is aimed squarely at lovers of pop, rock and hip hop.
Retailing at $129.99, it competes well with others in the category while offering a more detailed, audiophile-type presentation. Both men’s and women’s
versions come with two cords and a carrying bag. www.spidercable.com

A Special Supplement To TWICE // June 2012

//EAR BUD//SPORT FIT HEADPHONES//
“Bright hues and neon colors are dominating the landscape in the footwear and apparel
markets. As the headphone space continues to expand into an extension of one’s unique
style and aesthetic, these popular trends are certainly carrying over into new headphone
and audio products. We are embracing these trends and integrating them into our line
of headphones and earbuds to complement the functions of our products in an effort to
satisfy the consumer’s desire for unique products that reflect their fashion sensibilities.”
STEVE KOPS, EXECUTIVE VP, SALES, MIZCO’S ECKO DIVISION

iHome iB17 Noise-Isolating Earphones X
Users can enjoy great sound and a great look without distracting background
noise for undisturbed listening. Multi-colored ear tips are included in different sizes which provide added comfort and a secure fit. The high-gloss
metallic finish and multi-color cloth cord let users listen in style. It also has an
inline volume control and travel pouch for added convenience (MSRP $24.99).
www.ihomeaudio.com

“The headphone market is continuing to expand
at a breakneck pace. Consumers are demanding
more than just improved sound; they’re looking
for great style, fit, and comfort. And as rising
ASPs indicate, they’re willing to pay for it.”
ANDREW SIVORI, VICE PRESIDENT,
SONY ELECTRONICS

Marley Jammin and Freedom Collection X
Marley Jammin and Freedom Collection in-ear headphones and ear
buds are available in six earth-friendly styles, multiple colors and
with or without remotes with microphones. Small and compact, they
take on the heaviest bass for best-in-class sound. From colorful to
sleek and sophisticated, prices range from $29.99 to $99.99 MSRP.
www.HouseOfMarley.com

34 A Special Supplement To TWICE // June 2012

//EAR BUD//SPORT FIT HEADPHONES//
R Coby Attitudz Ear Buds
Coby’s spunky new Attitudz earphones with in-ear isolation design match
consumers’ changing “attitudes” with fun colors that reflect a range of personalities.
Eight bold styles come complete with a matching color cord and include: Flirty (pink),
Diva (red), Envy (green), Moody (blue), Stormy (black), Charming (orange), Mysterious
(purple) and Daring (silver). www.cobyusa.com

R Ecko Unltd. Blue
Chain Ear Buds
The innovative design of the Ecko Unltd. Chain Ear Buds
features a beaded dog-tag chain chord. The beaded
encasing protects wiring from ripping and damaging
which often occurs with a standard soft-plastic coating. An attractive feature is the inline microphone and
volume control compatible with iPods, iPhones and
Android smartphones. www.imce.com

Paradigm E2m In-Ear Headphones X
Critically tuned to Paradigm’s reference series loudspeakers,
the audiologist-approved E2m headphones deliver deep
high-definition bass performance. Overall design includes a
built-in microphone, smartphone functionality, quality 8mm
super neodymium drivers and two-piece sealed construction.
www.paradigm.com

“With sales exploding globally, headphones have reached the status of a personal fashion accessory.
Most of this growth can be attributed to the recent influx of celebrity-endorsed products, many
costing well in excess of $100 per unit. At such prices, it is important retailers give consumers
the opportunity to fully experience the design and features of these headphones by openly displaying
them in stores. InVue security solutions are designed to put merchandise in customers’ hands
while giving retailers the confidence that their products are well protected. Openly display and
power up your headphones to receive the best possible advantage to increase sales.”

JIM SANKEY, PRESIDENT AND CEO, INVUE SECURITY PRODUCTS

48 A Special Supplement To TWICE // June 2012

ACCESSORIES

Mizco Brings Marc Ecko Line To Market
By John Laposky
NEW YORK — Mizco International has inked an exclusive licensing agreement with Mark Ecko Enterprises for
a line of mobile accessories products.
The first wave of products under the Ecko brand will
include headphones and earbuds, iPhone and iPad cases, as well as power products for handheld devices and
cameras, all incorporating custom design accents created by Ecko.
The first SKUs began limited shipping last week to
dealers, according to Maurice Mizrahi, president of
Mizco’s Digipower division, with a formal product launch
planned at International CES.
Ecko is best known for his *Ecko Unltd and Rhino
clothing brands, and in recent years has expanded his
fashion empire to footwear, watches and even video
games and magazine publishing. He is also currently
developing a home and lifestyle product line.
His roots are as a graffiti artist and painter, and the
designs are based on some of his paintings, which line
the walls of his spacious Manhattan office space. There
Ecko told TWICE that Mizco appealed to him for his entree into the consumer electronics space based on their
“reputation and experience in bringing credible products
to market,” and “their willingness to pledge to evolve the
products, to come in and build it with the proper runway and make sure it’s done the right way. This is not a
one-and-done, we’re in this for the long haul. We want to
expand the brand.”
He said the time was right to try his fashion brand in
CE accessories. “It’s a space that has become democratized. Apple did an amazing job to kind of bust open
the style equation for accessories around mobile devices. It’s evolved quickly. It creates a lot of areas for us to
design accessories to electronics.”
Mizrahi added, “We are thrilled to be able to bring
to market the industry’s first line of Ecko inspired and
branded products. The combination of Marc’s global
brand power and Mizco’s retail marketing power promises to bring this amazing line of products to consumers

By John Laposky
Marc Ecko’s presence should add some character to the accessories market, because the man
is a character. Google his name and he shows
up, Zelig-like, everywhere: talking hip-hop with
Run DMC, shooting a documentary with Lindsey
Lohan, buying Barry Bonds’ record home run ball
and stamping it with an asterisk. He truly went
viral back in 2006 when a fuzzy video circulated
on the web of him (allegedly) tagging Air Force
One with graffiti. It turned out to be a hoax, but it
also proved to be a template for the burgeoning
business of gorilla marketing on the Internet. Go
to www.twice.com/nov8 to see the original video.
And watch for an exclusive interview with Ecko in
an upcoming issue of TWICE.

Mizco’s Maurice Mizrahi and Mark Ecko display some of the first SKUs
of Mizco’s line of Ecko-branded accessories.

in every part of the world. “
The Ecko line will range in retail price points from
$19.99 to $99, the sweet spot for Ecko’s brand demographics, which skew to the young and urban.
Mizco owns and manages a number of other accessories brands, including iEssentials, Digipower, Cellular
Innovations and Travelocity, and they are an approved
Apple partner.
Current Marc Ecko Enterprise brands include: *Ecko
Unltd., Marc Ecko Cut & Sew, Eckored, Avirex, GUnit, Zoo
York, Complex Magazine, Complex.com and Marc Ecko
Entertainment, a video game and multimedia division.

Logitech Adds Solar Keyboard
By John Laposky
FREMONT, CALIF. — Logitech unveiled a solar-powered keyboard that can be powered by indoor light.
The wireless solar keyboard K750, the company’s first light-powered keyboard, has an integrated solar panel and lighted power indicator.
An included solar power app, available for download beginning Nov. 15 on Logitech’s website,
features a lux meter to measure illumination levels
for proper charging and offers at-a-glance information about battery levels and power, complete
with power alerts. Logitech said a fully charged
keyboard will work for up to three months in total
darkness.
The keyboard boasts a 1/3-inch-thick profile
with rounded edges, and Logitech’s Incurve keys,
which are concave to support the shape of a user’s fingertips.
“The keyboard is still the best input device for
typing emails and IMs, updating your Facebook
page or posting responses to your favorite blogs
— and the Logitech wireless solar keyboard K750
is the next big innovation in keyboard technology,”

56 November 8, 2010 www.twice.com

Editor’s
Choice

The K750 is Logitech’s first solar-powered keyboard.

said Denis Pavillard, product marketing VP for
Logitech’s keyboards and desktops. “Plus, with its
PVC-free construction and fully recyclable packaging, it’s designed to minimize its footprint.”
The K750 ships with Logitech’s 2.4GHz wireless
Unifying receiver that offers 128-bit AES encryption.
The keyboard is expected to be available in the
U.S. and Europe this month for a suggested retail
of $79.99.

SteelSeries Adds Online
Ordering With Local
7-Eleven Store Payment
By John Laposky
CHICAGO — Gaming accessories supplier
SteelSeries has inked a deal with PayNearMe,
which will allow gamers to order merchandise
online and pay for them in cash at the closest
7-Eleven store.
With PayNearMe, a consumer places a product order online at SteelSeries’ web shop,
chooses PayNearMe as the payment option,
enters his ZIP code and then chooses the
closest participating 7-Eleven location. The customer is then given
directions on what
to print and where
to pay. After the
customer makes the
payment at 7-Eleven, SteelSeries is
notified of the payment in real time,
and the customers’
order is immediatePayNearMe payments are ac- ly processed and
cepted at more than 6,000
shipped.
7-Eleven locations across the
“With PayNearMe
country.
we can expand our
business to serve our customers who rely primarily on cash for their purchases,” said Bruce
Hawver, CEO, SteelSeries. “We’re now able to
give consumers a simple and secure way to purchase gaming peripherals and accessories with
cash through the convenience of ordering online
and paying for them at a local 7-Eleven store.”
“Gamers who prefer to pay with cash now
have a convenient cash payment option,” said
Danny Shader, CEO, PayNearMe. “PayNearMe
empowers SteelSeries’ customers to take advantage of the benefits of ecommerce without
requiring them to use a credit or debit card.”
PayNearMe payments are accepted at more
than 6,000 7-Eleven locations across the country.

Conspin Debuts Android-Based Universal Remote
By John Laposky
send emails and browse the Internet.
LAS VEGAS — Conspin unveiled a unique uniOptional features allow for the Andi-One to
versal remote control, the Andi-One smart touch
work as a VoIP phone with built-in echo canURC, which merges the functionality of a tablet
celler and noise suppressor, and once the AnPC with a universal remote control.
di-One is in its cradle it can display time and
Running the Android 2.1 operating system,
weather, news and stock quotes, for instance,
the Andi-One allows users to control up to 50
when connected to a Wi-FI network.
devices via RF, IR and Wi-Fi, via a 3.5-inch, 320
The Andi-One can also serve as a wireless
by 480 scratch-proof touchscreen that also
mouse and virtual keyboard to navigate Netflix
runs Android apps.
and other video streaming services viewed on a
The included cradle acts as a battery rechargPC, set-top box or connected TV.
er and a 2-watt dual-speaker stereo system for
It runs more than 100,000 available Android
the Andi-One, as well as for an iPod, iPhone or
applications.
iPad.
The Conspin Andi-One URC is immediately
Using the My Activity starter screen, a user
available through distribution from Tech Data
can auto-discover, register and store virtually
and D&H Distributing with a suggested retail of
any component on the Andi-One’s 2GB internal
$349.99.
memory. Once set-up is complete, the Andi-One
Conspin also debuted last week its Smart
can: group devices by room; switch between Conspin’s Andi-One in its cradle Qwerty CRU 200TQ, a hybrid dual-sided univerdevices, powering them off and on together or
sal remote control that controls both traditional
individually; and control TV channel selection, volume and pic- consumer media, as well as web-connected Smart TV devices
ture functions
that require onscreen keyboard entering to perform such tasks
The most frequently used keys are available in both physical as searching for movies and programs, browsing the Internet,
and virtual form for immediate access.
writing emails, downloading apps, or posting on Facebook and
The remote allows downloads from a service provider of Twitter.
Java-based EPGs to search for movies and programs and can
The Smart Qwerty CRU-200TQ will retail for $ 129.99.

Zagg Inks License Agreement With Logitech
By Lisa Johnston
SALT LAKE CITY — Zagg announced it has signed a
license and distribution agreement with Logitech for the
Zaggmate case with keyboard.
“This new relationship with Logitech allows us to dramatically expand our global market presence and scale
manufacturing capabilities to meet future demand, while
continuing to provide creative and superior solutions for
consumers of mobile devices,” said Robert G. Pedersen II,
president and CEO of Zagg. “Working together, our companies combine strong brand awareness and intelligent
product design with manufacturing and logistics expertise,
and worldwide distribution under the umbrella of the globally recognized Logitech name.”

Under the terms of the agreement, Logitech will manufacture and distribute the Zaggmate case with keyboard,
an iPad case with a Bluetooth keyboard, to their worldwide
distribution channels under the name Logitech Keyboard
Case. Zagg will retain the right to sell the Zaggmate for
both first- and second-generation iPad products on its
website, the company said.
According to Zagg, this will enable the company to provide more products to the global market since keyboard
configurations vary by country. The agreement provides
rights to manufacture and sell the products.
The Logitech Keyboard Case will be available this month
for $99.99. It is constructed of aircraft-grade aluminum
and has a flexible, folding hinge.

Mizco Unveils Platform-Specific Chargers For Smartphones
AVENEL, N.J. — Mizco International’s Digipower division introduced a new generation of platform-specific charging devices
for iPhone, Android and BlackBerry smartphones.
Maurice Mizrahi, president of Digipower, said the products
are the first of their kind to address the specific power requirements of each major smartphone platform.
“Until today, virtually every universal charging device was designed to perform optimally for one smartphone platform and
that’s the iPhone,” Mizrahi said in a release. “These devices
will charge Android and Blackberry phones but not optimally.
In fact, the new Digipower portable chargers we are introducing today will charge Android and BlackBerry smartphones
faster than conventional universal chargers -- and that’s a fact.”
The line includes a home and car kit ($29.99), a home charger ($24.99), a car charger ($19.99), and a combination Power & Sound kit that comes with a set of ear buds ($39.99). The
chargers are offered in black with green for the Android platform, black with white for the BlackBerry platform, and black
with silver for the iPhone platform. All four models are currently
available.

Digipower’s Android home and car chargers

28 April 18, 2011 www.twice.com

twi1109p028.indd 28

4/14/2011 5:15:19 PM

WHEN SELLING THIS >> SELL THESE TOO

CELLPHONE
ACCESSORY GUIDE
Sales of smartphones are expected to be over
450 units worldwide, according to research firm
IDC. Android, Blackberry and the Apple platforms
will dominate in 2011. Accessories go hand-inhand with every purchase.
CASES
FLASH MEMORY
BATTERIES

FACEPLATES
STYLI
CABLES

BLUETOOTH HEADSETS

WI-FI CARDS

HANDS-FREE HEADSETS

WIRELESS KEYBOARDS

CAR CHARGERS

SCREEN PROTECTORS

HOME CHARGERS
TRAVEL CHARGERS

WARRANTIES AND
EXTENDED SERVICE
PLANS

CAR MOUNTS

Plantronics Savor M1100 Bluetooth Headset
The Plantronics Savor M1100 Bluetooth ($99.95) combines
three-mic audio performance and a new online voice service,
Plantronics Vocalyst, to deliver quality audio experiences for conversations, text-to-speech, audio streaming and more. Vocalyst
is a cloud-based voice service integrated with the headset that
enhances the user experience with convenient features and capabilities. By pressing Savor’s dedicated voice button and speaking
commands, users may send and listen to emails and text-tospeech messages, record and listen to reminders, post messages
to Twitter and listen to their streams and listen to the latest news,
finance, sports and weather reports. The Plantronics Vocalyst service is free for a full year (a $24.99 value) for Savor customers.
www.plantronics.com

iSound Portable Power Max USB Charging Device
The Portable Power Max from iSound is a rechargeable 16,000
milliamp backup battery that charges up to five USB-powered
devices simultaneously. With up to 480 hours of power, it
provides a huge backup capacity for your smartphone and
most other USB-charged devices. Weighing 14 ounces, it
travels easily in a purse, briefcase or glove compartment. It
includes a mini/micro USB cable, AC adapter, LED battery
meter, flashlight and travel bag. www.isound.net

Cellular Innovations Tough Tested Rugged Mobile
Phone Cases
Cellular Innovations will be introducing an expanded
Tough Tested Line of Mobile Accessories in May. The
rugged and durable padded canvas cases, available
for $14.99, feature multiple options for securing smartphones with a Velcro-secured flap and snap buckle
closure. In Black, Camouflage or Khaki, the cases
feature a steel belt buckle, complete with karabiner clip
for securing cases to belts. www.mizco.com

44 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES

DESKTOP & NOTEBOOK COMPUTERS

The SwissGear Pegasus Notebook Backpack
This backpack fits most 17-inch notebooks. It contains a SwissGuard computer pocket to protect your notebook and a number of comfort features
including air-flow back padding, shock-absorbing shoulder straps, quick
pocket and case-base stabilizer platform. www.imce.com

DigiPower 4-Port
USB Travel Charger
The DigiPower 4-Port USB
Travel Charger can power
and charge up to four devices
simultaneously. Each port can
provide a charge based on the
need of the device plugged into
the port. Available for $29.99,
the 4-Port USB Travel Charger is
designed for the needs of
connected travelers.
www.mizco.com

Maxell’s Touch Scroll Mouse
This 2.4GHz Wireless Optical Mouse offers consumers the latest in technology with a buttonless
touch scrolling design. The Maxell Touch Scroll
Mouse features a flat, slim and portable design in
four colors: blue, black, white and raspberry. This
ambidextrous mouse is compatible with both PC
and Mac operating systems and includes a USB
nano receiver that is so small it can be left in your
notebook with no interference.
www.maxell.com

50 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES

Mizco Int'l Expands Ecko Headphones Line
By Lisa Johnston
style cord with an in-line mic and controls for use with
AVENEL, N.J. — Marc Ecko and partner Mizco Interna- Apple devices. They come in six colors with a travel bag:
tional announced they are expanding their headphones white, red, blue, black, pink and purple.
offering with the introduction of six ear buds in the Ecko
Finally, the Chain ($39.99) and Zip ($29.99) models are
Unltd. line.
designed to “merge Ecko’s reputation for street-conscious
Ecko and Mizco first teamed up together late last year, fashion with utilitarian function,” Mizco said. The Chain ear
and have introduced
a variety of CE
includproducts,
ing iPhone and iPad
cases and charging
products. The new
ear buds will ship
next month under an
exclusive licensing
agreement with Mizco’s Digipower diviFrom left to right: Stomp, Lace, Chain, Zone and Chaos II
sion, the company said.
Six models were announced:
buds have a beaded, dog-tag chain cord design and come
The Zone ($12.99) ear buds have Ecko’s trademark in four colors, while the Zip have a zipper cord and come in
Rhino logo on the earpieces and come in red, green, pink, six colors. Both have in-line mics and volume controls that
yellow, blue and white. Three ear pieces are included.
are compatible with Apple and Android devices.
The Chaos II ($14.99) also have the Rhino design and
All of the ear buds have 10mm drivers and silicone ear
come in pink, purple, blue, red and black. These feature an tips. All but the Chaos II have frequency ranges of 20Hz
in-line mic and controls for the Apple devices.
to 20,000Hz. The Chaos II’s frequency range is 10Hz to
Also sporting the Rhino are the Stomp ear buds 22,000Hz. The Chain, Zip. Lace and Stomp have imped($19.99), which comes with an in-line mic and controls for ances of 32 ohms; the Zone is 16 ohms and the Chaos II
use with Apple devices and Android smartphones, as well is 18 ohms.
as a travel bag. Six colors are offered.
Mizco and Ecko hinted in a release that a major product
The Lace ear buds ($24.99) feature a nylon, shoelace- lineup will be announced at the 2012 International CES.

CEDIA Briefs
Accell Showing
UltraCat HD Extenders
INDIANAPOLIS — Accell will showcase its UltraCat HD Extenders at
CEDIA Expo.
Accell’s UltraCat HD, a transmitter
and receiver set featuring HDBaseT
technology, can deliver uncompressed
FullHD digital video, audio, 100BaseT
Ethernet, RS232 and IR control signals over a single CAT-5e cable. The
extenders are created to support HD
video applications, supporting all resolutions and video formats, including
1080p, 4K and 3D.
The UltraCat HD Extenders support
cable runs of up to 328 feet and feature
a data-transfer rate of up to 10.2Gbps.
They are the HDCP compliant and compatible with the most recent HDMI High
Speed spec. The extenders support
CEC functionality and provide an Ethernet 10/100BaseTx passthrough, which
is ideal for use with IP-enabled TVs and
components, the company said.
The UltraCat HD Extender featuring
HDBaseT technology is available now
with an suggested retail of $499. Accell is in booth 3204.
The company will also have on display its UltraAV 5x1 HDMI switch as
well as its AVGrip Pro Locking highspeed HDMI cable line.

62 September 8, 2011 www.twice.com

Atlona Offering Range
Of A/V Setup Devices
INDIANAPOLIS — Atlona’s Professional division will display a range of
solutions allowing integrators to create
scalable, customizable solutions for
customers in residential and commercial A/V applications.
New products on display at CEDIA
Expo include the company’s AT-DVI4100SR and AT-HD4-V110SR DVI and
HDMI HDBaseT extender kits. The
units extend DVI and HDMI transmissions up to 350 feet with resolutions
up to 4Kx2K over a single CAT-5/-6/-7
cable, while providing bidirectional RS232, IR and Ethernet pass-through.
Atlona will also show its AT-PRO2HD88M-SR and AT-PRO2HD1616MSR HDBaseT 8x8 and 16x16 HighSpeed HDMI Matrix Switchers. The
high-speed switchers feature eight or
16 HDMI 1.4 inputs and eight or 16
independently switchable twisted pair
outputs to feed eight or 16 separate receiver modules (included).
The units have the ability to equalize,
amplify and reclock the signal to ensure
HDMI-accurate signal transmission
through long cables without quality
loss. Featuring HDBaseT technology,
the switchers extend HDMI sources up
to 330 feet at 4Kx2K resolution over a
single CAT-5/-6-/-7 cable, in addition
to providing analog two-channel stereo, bidirectional RS-232, and zonespecific bidirectional IR passthrough

50 Cent's SMS Audio
Acquires KoNoAudio
By Lisa Johnston
NEW YORK — More news has emerged
from the ever-popular musician-meets-headphones category.
SMS Audio, which has rapper 50 Cent
as its CEO, announced it has acquired the
assets of headphones designer KoNoAudio.
KoNoAudio founder Brian Nohe will become
president of SMS Audio.
A line of wired and wireless headphones
and audio accessories are slated to be introduced in the fall from SMS Audio. Features
will include on-board controls and the ability
for four users to listen to the same wireless
audio from a single source.
In a statement, 50 Cent (Curtis Jackson)
said, “I’m eager for my fans to hear my music the way it was intended — the way it was
mastered in the studio. The acquisition of
KonoAudio will enhance our ability to bring
the absolute, highest-caliber audio products
to the market.”
50 Cent was made part owner of Sleek
Audio during International CES in January,
but the partnership between Sleek and his
G-Unit Brands licensing company was terminated in the spring before any products
came to market.

up to 60 KHz.
Both the Extender kits and the HDMI
switchers support Deep Color, HDCP
and full 3D, while preserving 7.1-channel digital audio, including DTS-HD
and Dolby TrueHD.

Panamax/Furman
Demos Power Products
INDIANAPOLIS — Panamax/Furman
will have on display a series of kiosks
highlighting the company’s line of power-management systems and solutions.
Inside booth 1321 attendees will find
a kiosk devoted to a hands-on demo
station for the company’s BlueBolt remote power- and energy-management
platform.
By combining Cloud-based control
with Panamax/Furman power-management hardware, BlueBolt integrators
can remotely reboot problem components to address customer issues immediately from their smartphone, tablet
or computer, the company said.
With a wide variety of power and energy alerts, integrators can be proactive
on service issues with email notifications when power anomalies occur, and
set up budget alerts for tracking system
energy usage. Integrators can learn
how to use advanced features such as
setting up auto-reboot to automatically
restart network equipment when an Internet connection is lost, as well as how
to integrate power into control and auto-

The BlueBolt energy-management interface

mation systems for maximum functionality, the company said.
Other kiosks will demo BlueBolt energy-management hardware, the company’s power-management audio-performance systems and the company’s
in-wall power-management solutions.

DigiPower’s Universal Charging Dock
Perfect for charging all iDevices, DigiPower’s Universal Charging Dock ($29.99) features an attached four-foot cable for connecting to a wall charger for charging or to a computer for
charging/syncing. The integrated blue LED on the base of the
stand indicates power status, and the wide base provides extra
stability for use with an iPad or when surfing the web, photo
viewing or checking e-mails.

Who We Are

DigiPower Home
and Car Power Kit
The DigiPower Home and Car
Power Kit ($39.99) incorporates
a high level of built-in electronic
safety features to protect valuable
equipment from over-voltage or
short-circuit conditions. They also
feature rapid charging capability
and an extra-long two-meter cable.
Its slim design, high-gloss black
finish and metallic trim complement the design of all iDevices.

The DigiPower and iEssentials Divisions of Mizco
International directly address the primary needs
of iDevice users—Power and Personalization.
According to Maurice Mizrahi, DigiPower President, Apple’s iDevices—in all of their forms— have
become centerpieces in the lifestyles of today’s
consumers. This has created an enormous market demand for portable power products that can
keep these devices running at full capacity, for
longer periods of time. “iPhones, iPods and iPads
are in a class of their own, and we have designed a
complete line of auxiliary battery packs and cases
that completely complement and extend the performance capabilities of the devices themselves.”
Once consumers have the power to ensure
their devices keep running for as long as they
are needed, their concerns turn to personalizing
these devices to meet their distinct style aesthetics—and that’s where Mizco’s iEssentials division comes in. Sam Mizrahi, Mizco Executive Vice
President emphasizes, “The days of plain white or
black earbuds, cases or skins are over. Consumers want to personalize their devices with cases
and covers that reflect their individual tastes.
Retailers need to embrace this movement by
offering products that meet the performance and
style expectations of their consumers.”
Mizco takes seriously the challenge of designing, engineering and manufacturing the next
generation of power products and fashionable
accessories for all iDevices that continue to set
new standards. www.mizco.com

iEssentials iPad Shell Case

Page 18 | Ev rything iPAd, iPhon , iP d & MP3 oo! | A S

ci l Su

eme

The new iEssentials iPad Shell Case features a rotating stand to allow for
multiple viewing positions. Its durable clip adjusts for each user’s desired
view and allows the iPad to be mounted on a wall. The case is available in the
colors smoke, blue, clear and pink to meet the tastes of all consumers.

nt to W E

www

. izco.co

O CAR by Oxygen Audio
The O CAR by Oxygen Audio is the first car stereo
specifically designed and manufactured for fullintegration with the iPhone. It lets users control
all car stereo functions—as well as music library
browsing—using the touch screen of the iPhone.
www.aampofamerica.com

Haier 20-inch Soundbar
Haier’s soundbars boost your TV’s audio performance and enhance the home theater experience.
You can charge and play iPod, iPhone and iPad plus
view content on your TV with the component video
output. The Haier Audio App provides FM tuner,
Internet radio and weather forecasts as well as alarm
clock functionality. Available in 20- and 32-inch sizes
to pair with smaller TVs. http://haieramerica.com

Sony MDR-XB22iP Extra Bass
Earbuds for iPod/iPhone/iPad
Crank the bass and take your music to the streets.
Bringing big bass to the iPod compatibility market,
these Extra Bass earbuds accurately reproduce
powerful and dynamic deep bass sound. A full
function in-line remote provides total control with
volume, track and call controls. Coming this fall
($59.99). www.sony.com/headphones

iLuv ArtStation Pro Speaker System
Winner of a 2011 CES Innovations Award, the ArtStation Pro (iMM514, $169 MSRP) transforms the iPad
into a home entertainment center, enabling users
to easily and comfortably enjoy music, movies and
TV shows. Ideal for parties, family gatherings or
simply for personal enjoyment, the ArtStation Pro
will easily become a user’s main music system.
www.i-luv.com

DigiPower Boost Elite iPhone Case
The DigiPower Boost Elite seamlessly combines
the protection and grip benefits of a silicone “skin”
case with a high-capacity rechargeable backup
battery. Available in a variety of colors, the Boost
Elite provides up to 11 hours of additional talk time,
8 hours of video playback or 8 hours of Wi-Fi time.
www.mizco.com

Scosche clipSYNC Cable
The clipSYNC features a full-sized USB charge and
sync cable with a built-in, spring-loaded carbineer.
Available in iPod/iPhone and Micro and Mini USB
models, the durable clipSYNC provides consumers
a convenient mobile sync-and-charge solution while
on the go. www.scosche.com

Everything iPAd, iPhone, iPOd & MP3 Too! | A Special Supplement to TWICE | Page 41

*HOT PRODUCT SHOWCASE

Sony RDP-X500iP
Ultra-Premium Speaker Dock
Robust, crisp room-filling sound from a beautiful
package. A built-in subwoofer and S-MASTER digital
amplification work in concert for an unbelievable audio
experience. The modern design includes a retracting
dock and adds to the powerful sound performance.
Available this fall ($299.95). www.sony.com/docks

iEssentials Leather Folio for iPad
The iEssentials Leather Folio is designed for the
consumer looking for a more traditional and upscale
way to cover and protect their iPad. Available in black,
blue, brown and pink, the Leather Folio features a
folding front flap for vertical and horizontal viewing
angles, a soft microfiber interior, holes for a headphone jack, dock connector port, on/off and volume
controls. A magnetic front flap ensures the iPad stays
secure when the cover is closed. www.mizco.com

AmpliTube iRig Guitar
Amp/Effects System
The AmpliTube iRig is the ultimate mobile guitar amp
and effects rig system for iPhone, iPad and iPod touch.
Jam anywhere with world-class guitar and bass tone
right in the palm of your hand. www.ikmultimedia.com
or contact info@navarre.com

Withings Wi-Fi Body Scale
The Withings Wi-Fi Body Scale is a high-tech, elegant
device that measures weight, fat mass and lean mass.
Using the free Withings App, you can keep track of
your health indicators, stay motivated and achieve
your fitness goals faster and more smoothly. It works
with iPhone, iPad as well as Android smartphones
and computers. Visit www.withings.com or contact
info@navarre.com

SOUL SL300 Over-Ear
Noise-Canceling Headphones
The SL300 offers superior noise-cancellation technology
combined with sleek style and professional sound.
The comfortable over-ear design seals in sound and
blocks out ambient noise for a truly private listening
experience. The premium gold or black/white color
combinations add stylish and unique flair ($299, available now). www.soulelectronics.com

Page 42 | Everything iPAd, iPhone, iPOd & MP3 Too! | A Special Supplement to TWICE

iHome, Disney Team For Audio Accessories Line
By John Laposky
RAHWAY, N.J. — iHome unveiled a line
of Disney-licensed audio accessories
products featuring Kermit the Frog, Minnie Mouse, Phineas and Ferb, and Jack
Skellington from “The Nightmare Before
Christmas.”
The new iHome lineup includes noiseisolating earphones, over-the-ear headphones, portable speaker systems and
iPod docking alarm clock speaker systems. Additional products are planned
for 2012, the company said.
The noise-isolating headphone models feature detachable passive ear cushions in a variety of sizes, enhanced bass
response, inline volume control and a
travel pouch. They retail for $14.99.
The over-the-ear headphones feature
padded ear cushions, a padded adjustable headband and in-line volume control. They retail for $24.99.
The portable speaker system connects to any portable audio device with
a 3.5mm headphone jack through a
hard-wired line-in cable. Volume is controlled by the player. It retails for $19.99.
A second SKU, housed in a water-resistant casing with a zipper closure, retails
for $39.99.
The iPod-docking alarm clock speaker system is certified Made For iPod and
features gradual wake and gradual sleep
functions, two independent alarms that
allow wake to music or buzzer, an aux-in

iHome’s Disney line includes earpphone, headphones, portable speaker systems and iPod docking alarm clocks featuring Kermit the Frog, Minnie
Mouse, Phineas and Ferb, and Jack Skellington
from “The Nightmare Before Christmas.”

jack and a backlit LCD display with adjustable dimmer. It also works with any
player with a 3.5mm headphone jack
and retails for $49.99.
“We are excited to collaborate with
Disney on a great new line of audio
products for under $50,” Evan Stein,
iHome’ marketing director, said. “From
Kermit the Frog earphones to a classic
Minnie Mouse dual alarm clock speaker
system, Disney fans will love waking up
and listening to music with some of their

Mizco Launches iEssentials RoboBuds
By Lisa Johnston
AVENEL, N.J. — Mizco International’s
iEssentials division joined the growing
list of headphones manufacturers in the
kid-friendly business.
The RoboBuds line, offered in five
“characters” for $9.99, are designed to
protect sensitive ears from damage by
having a max volume output of 85dB.
The five characters are Phantom,
Streke, Electrika, PowerBot and Crimson-

Robo, each with a robot character on the
cord that slides up and down and serves
as the set’s cord-management system.
“Children are embracing music at
younger and younger ages than ever
before, and that requires manufacturers
to go further than ever before to design
products that can help protect against
unintended damage caused by sudden
increases in music volume,” said Mike
Mizrahi, Mizco’s creative director.

favorite characters.”
The new iHome line featuring Disney
characters can be purchased select
Toys ‘R’ Us, Bed Bath & Beyond and
Barnes & Noble stores, among other
chains. For detailed product information, please visit www.ihomeaudio.com/
disney.

66 December 19, 2011 www.twice.com

SUNRISE, FLA. – Concord Keystone Trading has introduced the
Keystone Eco Booster portable
battery pack for MicroUSB smartphones in the U.S.
The portable Keystone Eco Booster
charges and extends the battery power for smartphones and is the newest
addition to the line of proven power
performers from Concord Keystone, including AmigoCase, Solar/USB Power Pak and other charging units and
accessories, the company said.
The Keystone Eco Booster has a
built-in retractable MicroUSB charging cable so no additional accessory is needed. The Booster has an
adhesive gel pad hidden beneath
a removable protective cover. After
removing the protective cover, the
Booster can be attached neatly to
the back of the smart phone without slippage. The protective cover
for the adhesive gel pad can be relocated to the back of the Booster
to be used as a horizontal or vertical
viewing stand, Concord said.
The Keystone Eco Booster portable offers up to double the battery
life for most MicroUSB smartphones
and is fitted with a battery-check
button and LED status indicator to
show the charge level of the Booster.
The suggested retail is $49.99.

Ivee Talking Alarm Clocks At CES
By Doug Olenick
LOS ANGELES – Ivee will showcase
its latest line of voice-controlled alarm
clocks at International CES next month.
The Ivee Flex and Ivee Digit are
hands-free devices that can understand and respond to 35 and 40, respectively, voice-activated commands.
The Flex features an FM radio that
can be turned on by a voice command
and six sleep sounds designed to help
one relax. It also has a 5-inch LED and
can itself announce the time, date and

MXL Ships iPad Mic

The RoboBuds have a max volume output of 85dB.

Concord Debuts
Battery Pack

EL SEGUNDO, CALIF. – MXL Microphones has started shipping its Tempo
mic for the iPad.
The Tempo is a USB-powered condenser microphone for recording vocals
and other sounds on an iPad using the
iPad Camera Connection kit adapter. It
is also compatible with Windows and
Mac computers. The mic features an integrated headphone output so the user
can monitor a recording directly.
It is available in two color schemes, a
black body with a red grill and a silver
body with a black grill.
It retails for a suggested $79.

temperature.
The Digit has a 3-inch LCD and
three sleep sounds, and it can also announce the time, date and temperature.
Other shared features are multiple
alarm sound, snooze and timer options, and they can be upgraded via
a USB port.
The Flex carries a $59.99 suggested
retail price and the Digit is priced at
$49.99. All are now shipping to Brookstone, Hammacher Schlemmer, Sharper Image and Helloivee.com.

» Web Video
Evolve
iPad Enclosures
are heavyduty
protective iPad
shells,
aimed at the enterprise and business
channels, that are custom-made to
incorporate a logo or promotional
message. Go to www.twice.com/
twicedec19 to watch a video on how
they work.

Lee Comments On
Beats Split
During and after International CES, the CE world
was abuzz with the news
that Monster and Beats
Electronics were ending
their winning partnership.
TWICE spoke with Noel Lee after the
show to get his take on the story and to
clear up a few rumors. See the full story at
www.twice.com/twicejan30.

Mizco Int'l And Ecko
Unveil Updated
Graffiti-Inspired Lines
By Lisa Johnston
LAS VEGAS — The Ecko Unltd. division of Mizco International used International CES to show
off its new CE accessories products.
The Force headphones, which feature 57mm
speaker drivers, are part of the company’s Unltd.
Sound headphones. They come in gold, Graffiti
White and Camo Gray. Features include noise reduction, reinforced construction and frame, max
input power of 100mW, impedance of 32 ohms,
a frequency response of 20Hz to 20kHz and a
satin carrying bag. Suggested retail is $49.99.
The Motion headphones ($29.99) have
40mm drivers, 300mW max input power, 20Hz
to 22kHz frequency range and impedance of
32 ohms. They come in white, red and gold.
The Impact headphones ($24.99) have the
same tech specs as the Force headphones but
with a different design. They come in Graffiti,
Black and Camo Blue.
Ecko also unveiled the over-ear Link wireless
headphones ($99.99), which use Bluetooth
technology. Features include a noise-canceling
microphone; volume, track and call controls; a
rechargeable lithium-ion
battery; and a foldable
design. Play time is listed
at six hours, talk time at
eight and standby time at
100.
The Exhibit series of
headphones
($39.99)
and
iPhone
cases
($19.99) is the result of
a collaboration between
company founder (and
The Exhibit headphones
famed graffiti artist) Marc
Ecko and 11 other graffiti
artists. The cases come in five colors, while the
headphones have 40mm drivers and a frequency range of 20Hz to 20kHz.
All of these headphones (and the Exhibit
iPhone cases) will be available in April.
Beyond headphones, the company launched
its Unltd.Power line at CES. The Power Kits
come with flat tangle-free USB cables, rubbercoated 1-amp home and car chargers, and
power-protection circuitry, according to the
company. Three different SKUs are available:
one for Apple devices, one for BlackBerrys and
Androids, and one for all three.

Headphones Headline International CES
By Lisa Johnston
as oncoming traffic.
LAS VEGAS — It was headphones in the news
The AfterShokz Mobile headphones add an inand on the minds of many at the 2012 Interline microphone, so incoming calls automatically
national CES, with dozens of manufacturinterrupt music and simultaneously activate the
ers introducing new models and updating
microphone.
their lines.
The AfterShokz Game headphones are enTWICE has rounded up just some of
gineered for gamers or those who use VoIP.
the companies that were there. More
All three models are sweat and water resiscan be seen online at www.twice.com
tant, and have in-line controls and a lifetime
and in the Jan. 10 print issue.
warranty. Both the Sport and Mobile headAfterShokz launched its “ear-free”
phones have a standard 3.5mm connector,
headphones during the show, which
and the AfterShokz Game has a USB conare designed to rest outside of the
nector and an extended 9-foot cord.
wearer’s ears to prevent hearing damThey are currently available for the folage.
lowing prices: AfterShokz Sport, $59.95;
Three models are available: AfterAfterShokz Game, $69.95; and AfterShokz
Shokz Sport, AfterShokz Mobile and
Mobile, $69.95.
AfterShokz Game.
Bell’O announced just prior to CES that it
“Unlike conventional headphones and
was entering the headphones market with a line
ear buds that use the eardrums to transmit
of in-ear models under its new Bell’O Digital brand.
sound, Aftershokz headphones rest comSix models will be available: BDH220,
fortably in front of the ear and utilize bone The Street by 50 DJ headphones BDH440, BDH640, BDH643, BDH650
from SMS Audio
conduction technology to transmit sound
and BDH653. The ear buds will feature
through the listener’s cheekbones to the
tangle-free cords, three sizes of ear cushinner ear, bypassing the eardrum completely,” the com- ions, and in-line volume control and microphone. They’ll
pany said.
be available this spring at prices ranging from $9.99 to
The AfterShokz Sport headphones are designed for $39.99.
active users. Since AfterShokz headphones rest outside
Fanny Wang used CES to show off its updated
(continued on page 44)
the ear, users are able to also hear ambient noises, such

iLuv Intros Kindle Fire Dock, Charging Solutions
By Lisa Johnston
connector. The iCB27 version can be used with Galaxy
LAS VEGAS — iLuv Creative Technology expanded its Tab and Galaxy S smartphones.
CE accessories lines with new charging products and
Pricing for the cables start at $19.99.
sync cables, and it introduced what the company is callThe company also launched its MyPower line of powing the first audio dock designed for Amazon’s Kindle er and charging solutions meant for the “world-traveling
line.
consumer.” Pricing for these cables start at $19.99.
The iMM375 features the robotic arms of the comThe DreamTraveler iAD301 is a travel-size combinapany’s MyBot OmniFit technology. This allows the dock tion power strip with surge protection, USB charger for
to adjust for the width of the Kindle Fire or Kindle Touch, Apple devices, and a slide-out charging dock. It can
or it can be used with any depower up to six devices at
vice that uses a 3.5mm audio
once with its three grounded
port.
outlets, two USB ports and
The iMM375 also charges
one USB charging dock, iLuv
the Kindle while it’s plugged
said.
in. Suggested retail is
The RockWall iAD710 is a
$69.99.
dual-port USB wall charger
Speaking of charging,
that can simultaneously quickiLuv introduced several new
charge an iPad and an iPhone/
charging and syncing cables
iPod. It features a swiveling
as part of its MyLink line.
base that allows it to be conThe retractable CuteSync
nected to an outlet strip on the
iCB12 is billed as an ultrafloor, an outlet on the wall or
portable sync and charge
folded closed. It can also accable that can fit on a The RockWall iAD710 charger can connect to an outlet strip on the commodate various internakeychain. It has an Apple floor or on the wall.
tional plug adapters.
connector and a MicroUSB
The DualPin iAD610 dualconnector, as well as a flipport USB charger is meant for
out USB connector. iLuv said it was designed to expose use in cars. It features a total of 15.5 watts and can
only one connector at a time, thus avoiding any potential quick-charge an iPad and iPhone simultaneously. It also
syncing errors incurred by connecting two devices at has a head that can swivel at a 30-degree angle.
once.
The MobiSeal car charger comes in two versions. The
The Mini CuteSync iCB9 is similar to the CuteSync, iAD530 is meant for use with MicroUSB devices, and
but it’s only meant for use with Apple devices.
the iAD540 version works exclusively with Galaxy tabThe DualJack iCB17 is a combination sync and charge lets and smartphones.
cable that has an Apple connector and a MicroUSB
All of iLuv’s new products will be available in May.

www.twice.com January 30, 2012 43

twi1203p043p044.indd 43

1/26/2012 3:17:27 PM

WWW.MIZCO.COM

iEssentials 360 Stand
The new iEssentials 360 Stand for iPad 2, available for $20, features a 360-degree
rotating display that allows the iPad 2 to be displayed at any angle. The compact
stand folds up for easy storage and features a black rubberized finish with extra
grip on the bottom for security and stability.

WHO WE ARE
iEssentials Universal Neoprene Tablet Cases
The Universal Neoprene Tablet Cases are available in zipper and
sleeve models. The Zipper Case features a zipper pocket for storage
of cables and other accessories while the Sleeve Case (pictured)
features a fold-over closure and is reversible. Both are available in
7- and 10-inch sizes, for $9.99 and $14.99 respectively.

DIGIPOWER Cross-Brand Charger
DIGIPOWER’s Cross-Brand Tablet and Smart Phone Charger features a simple three-position Smart Switch that allows it to optimally charge USB-powered tablets from major manufacturers
such as Apple, Samsung, HTC and BlackBerry. The ultra-compact
charger also charges USB-powered smart phones with maximum
charging efficiency and is available at retailers and online for $29.99.

PAGE 10 | A TWICE RETAIL GUIDE TO EVERYTHING “i”

Mizco International fulfills the needs of
every consumer with its five strong and
clearly differentiated brands—DIGIPOWER,
iEssentials, Cellular Innovations, *ecko
unltd. and Travelocity. With a wide range
of mobile device accessories available in
virtually every style, Mizco has the perfect
product for every consumer, whether they
want to express their own unique style or
need super-rugged, heavy-duty device
cases and headphones that can withstand
anything thrown at them. While other manufacturers create products for one type
of consumer, Mizco designs products for
at least five different types of consumers,
which are addressed through each of the
various brands.
According to Mizco President/CEO Albert
Mizrahi, “The iPad 2 wasn’t made for one
type of consumer and neither are Mizco’s
iPad 2 accessories. By offering consumers
multiple brands that feature highly-individualized accessories, we provide our retailers
the opportunity to sell the most personalized solutions to their consumers — to the
benefit of all of us.” www.mizco.com

COOL PRODUCT SHOWCASE
iHome iD50 App-enhanced Bluetooth Dual Alarm Clock
Radio Speakerphone for iPad/iPhone/iPod
The iD50 is a dual alarm AM/FM clock radio for iPad/iPhone/ iPod that
charges those devices and lets users wake and sleep to either one.
Consumers can also pair Bluetooth-enabled devices to stream audio.
The iD50 features EQ controls, SRS TruBass and Reson8 sound technology for an exceptional audio experience. www.ihomeaudio.com

Klipsch Mode M40 Headphones
As the company’s first-ever active noise-cancelling (ANC) headphone
model, the Klipsch Mode M40 employs only the best in personal audio
technology. The headphone provides listeners upwards of 45 hours of
ANC on a single AAA battery. Available in a bourbon finish with blazed
copper accents, the Klipsch Mode M40 is a statement product exuding
nothing but fashion and luxury. www.klipsch.com

JBL OnBeat Xtreme
The OnBeat Xtreme is a complete high-performance audio system that
pairs with virtually any Bluetooth-enabled smart phone or tablet for highquality wireless playback of your music, movies and games. www.jbl.com

iLuv Vibro II
The Vibro II is a high-fidelity alarm clock dock that lets consumers wake
to their iPhone or iPod, radio, the Shaker or any combination with the
Shaker. When placed under a pillow, the Shaker’s smooth, rhythmic
vibrations are guaranteed to wake even the heaviest sleeper or the
hearing impaired. www.i-luv.com

Ion Audio iLP Turntable Conversion System
for iPad/iPhone/iPod touch
Bring your customer’s vinyl music back to life with Ion Audio’s turntable
conversion system. Using a built-in dock, your customers can transfer
music directly from their records to an iPad/iPhone/iPod using the
included EZ Vinyl and Tape Converter app. www.petra.com

Veridian Healthcare iHealth Monitoring Solution
A solution of innovative, mobile personal healthcare products that make
it simple and easy to test, track, graph and securely share health information utilizing the Apple iOS mobile platform. Blood Pressure Monitor
(BP3) and Digital Scale (HS3) are sold separately. www.dandh.com

Ecko *UNLTD.ESSENTIALS iPad 2 FOLIO
Ecko’s *UNLTD.ESSENTIALS new line of sleek, stylish iPad 2 FOLIO
cases—designed specifically for the iPad 2—are available for $39.99 in
shiny and matte textures. Both models feature a secure magnetic cover
with auto-sleep and wake features, a soft, scratch-resistant nano-fiber
lining, a dual FaceTime and keyboard stand, interior pockets for business
cards and cutouts for full access to all ports and buttons.
www.mizco.com

PAGE 30 | A TWICE RETAIL GUIDE TO EVERYTHING “i”

WHEN SELLING THIS >> SELL THESE TOO

APPLE iPOD/iPHONE
ACCESSORY GUIDE

Apple’s iPhone remains the gold standard in the
smartphone space and the company holds a commanding
share of digital media player sales. Your customers want
the latest accessories to complement the Apple lifestyle.
CASES
HEADPHONES
SPEAKER DOCKS
BOOMBOXES
CABLES
BATTERY PACKS
SONIC ENHANCEMENTS

SPORTS BANDS
FM RECEIVERS
FM TRANSMITTERS
REMOTES
BLUETOOTH
TRANSMITTERS
WRAPS

iHome iP76 LED Color-Changing Tower
Stereo Speaker System with Bluetooth
The world’s first color-changing Bluetooth
tower speaker system delivers three feet of
pure excitement, color and rocking sound.
Charges and plays iPhone or docking iPod.
Adjustable LED cabinet color features color
fade, favorite color, pulse to music and
strobe effect. Auto-pairing and -linking feature makes Bluetooth setup simple and fast.
www.ihomeaudio.com

iEssentials’ iPhone Cases
The new iEssentials cases for the iPhone 4/4S feature a
hard outer shell for extra protection and allow full access
to all controls and ports. The Kick-It Case features a
sturdy built-in kickstand that allows the phone to stand
in the vertical or horizontal position. The Wallet Case is
designed with a built-in slot that holds up to three creditcard sized items. The Shell-Holster Combo combines the
protection of a fitted case with the convenience of a holster. www.mizco.com

Fanny Wang 3000 Series Over-Ear Wangs
These headphones are specially engineered to actively
eliminate over 95% of ambient noise. Two microphones
measure noise levels from inside the ear cup; an additional two microphones are used to measure ambient
outside noise. Using these measurements, a canceling
signal is generated so you can listen to your music in
complete isolation. www.dandh.com

18 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES

COMPUTERS
Netgear Powerline 500 Nano
Netgear’s Powerline 500 Nano converts any electrical outlet in your customers’ homes into a
high-speed network connection. It offers plug-and-play setup and top speeds, all in a small form
factor. It’s geared for connecting a single device such as game console, Blu-ray player, Smart
TV, HD set-top box, network DVR, PC, and other devices to the home network router and the
Internet. www.netgear.com

iEssentials’ Cables To-Go
iEssentials’ Cables To-Go are made with a
tangle-free, braided nylon cord, and allow you to
get the most out of your digital devices without
forcing you to spend your valuable time untying
knots. The 3.3-foot cords also come with a cable
clip that prevents the cord from falling off your
desktop. The cables are available in 3.5mm to
RCA, 3.5mm AUX, Micro USB, Mini USB, iPhone/
iPod, and Mini HDMI. www.mizco.com

CODi Mobile Max Notebook Carrying Case

Einstein MIMOBOT

Designed for 17-inch notebooks, the Mobile Max is
spacious enough to accommodate business tools
while doubling as an overnight bag. Weighing in
at a mere 7.85 pounds, with four distinct, spacious
compartments, this case is compact enough to fit
in overhead compartments and under the seats of
most regional airplanes. www.dandh.com

The first in a brand-new series of
MIMOBOT flash drives from Mimoco
honoring iconic figures in history, “The
Legends of MIMOBOT Series,” is none
other than the most influential physicist
of the 20th Century—Albert Einstein!
Navarre 1-800-728-4000

Manhattan Stealth Touch Mouse
It’s the first mouse that features all “touch” technology—no buttons to click or
wheels to scroll. Exclusive Curve-Touch technology recognizes preprogrammed
fingertip movements when it’s used as a desktop or presenter mouse, allowing everything to be controlled with a simple tap, swipe or slide of a fingertip.
www.mahattan-products.com

42 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES

HOUSEWARES

nonfoods for profit

Heading for

By Nora Caley

The annual Housewares Show promises a wide
selection of new merchandise. Here is a sample
of what may fit in supermarkets.

COULD IT FINALLY BE TRUE? Is the worst over for the much-maligned housewares
category and can retailers look forward to an uptick in sales on everything from kitchen
gadgets to microwaves and refrigerators?
The answer, according to many suppliers attending
this month’s International Home + Housewares Show
in Chicago, is a definite maybe. A large number of
suppliers say that the improving economy is helping to
spur demand in the more expensive end of the housewares market. At the same time, many note that the less
expensive end of the category, including many of the
products that sell at supermarkets, have always fared
relatively well, despite the rough economic conditions.

Optimism is high. According to Perry Reynolds,
vice president of marketing and trade development for
the International Housewares Association, exhibition
space at the upcoming show at McCormick Place is
sold out for most categories, and the number of registered buyers will be higher this year than last year. The
show, which will take place March 10 to 13 will attract
an estimated 60,000 attendees and 2,000 exhibitors.
Reynolds says those figures point to the fact that conwww.groceryheadquarters.com

March 2012 87

nonfoods for profit
sumers are ready to spend on updating their
homes, a positive thought that he acknowledges sounds familiar. “There were probably false
dawns, false excitement to some degree over
the past couple of years,” he says. “Suppliers
were cautiously optimistic last year, yet they
are very optimistic this year.”
He points to what he calls a free flow of new
products as another example of overall optimism. This year’s show will feature 30,000
new items, including merchandise from 400
new exhibitors. “If we find room for them that
number will grow some more,” Reynolds says.
“Entrepreneurs are finding access to capital
and bringing products to market.” Also new
this year, the IHA will present awards for innovation.
Among the attendees will be approximately 15,000 U.S. buyers and 6,000 international
buyers. All hope to find decorative items,
kitchen accessories, and other products that
will update their housewares assortments.
Here is a look at what some housewares companies plan to showcase at this year’s event.

Wahl Clipper Corp.
One trend that is helping
boost sales in personal
care items is the fact that
people are cutting their
hair at home, and not just to
save money, says Steven Yde,
director of marketing for Wahl
Clipper Corp., based in Sterling,
Ill. “We see a marked increase in
haircut bonding, which is moms
and dads cutting their children’s
hair, even adult children,” he says. “It provides
a way for families to share an intimate bonding experience while feeling good about saving money and interacting, as opposed to noninteracting activities such as watching TV or
going to a sporting event together.”
Wahl Clipper will highlight the Fade
Pro, a combined fading and balding clipper. Wahl also has a new Total Care oil
for conditioning personal care appliances,
such as clippers, trimmers and shavers. The
company will also feature its new Complete
Hair Cutting Book.
88 March 2012

www.groceryheadquarters.com

HOUSEWARES

Mizco International
People want to take their smartphones and
tablets with them when they travel and
sometimes that travel involves being around
pools and beaches. To protect those devices,
Mizco International, based in Avenel, N.J., is
extending its Travelocity line with the Waterproof Series of cases. The cases are available
in sizes for tablets, smartphones, cameras
and e-readers.
David Strumeier, executive vice president
of sales and marketing of the Travelocity
division of Mizco, says grocery retailers are
merchandising the cases on clip strips near
the sun block and sun protection items. “It’s
a very easy sale to create in a grocery store,”
he says. “They are impulse items and they
are priced in Travelocity brand
prices, and Travelocity
screams value.”

ations by Good Cook line. The 3-D cookie
cutters can make cookies to be assembled
into a gingerbread house or a standing
Christmas tree, say officials for the Rancho
Cucamunga, Calif.-based company. The
3-D bakeware is a two-piece baking mold
that turns a cake mix into a solid edible
Christmas ornament. Also in the Sweet Creations line is a collection of holiday cookie
and cake pop molds, clamshell type molds
that form cake batter into cake pops that the
home baker can decorate.
Also new from Good Cook is the Peanut
Butter and Jelly Tool, which features a soft
silicone, angled tip to scoop and spread jam
or jelly. The opposite end has a serrated blade
shape to scrape the peanut butter and then
cut the sandwich in half.
The newest addition to Good Cook’s
TOUCH kitchen helpers is a baster with
built-in functions. There is a cleaning wand
that uses a squeegee concept instead of a
bristle brush, a silicone basting brush tip, and
parts designed to fit neatly into the baster itself for storage.

Candle-lite

Cool Gear
International
Cool Gear International will feature 25 new
hydration products, including barware, single
and double wall water bottles, glass bottles,
coffee mugs, food storage, travel accessories,
lunch bags and filtration products.
“During these challenging economic
times, consumers are value and quality conscious, both in hydration and food storage,”
says Hank Roth, executive vice president for
the Plymouth, Mass.-based company. “Ease
of function, design, quality and brand name
are important.”

Bradshaw
International
Bradshaw International
will highlight four Good
Cook products at the show.
First is the 3-D series in the Sweet Cre-

The newest candles
from Candle-lite reflect various themes,
says Mark Cunningham, vice president
of sales and marketing for the Cincinnatibased company. What they have in common,
though, is the filled jar format. “The filled
glass product segment is the best vehicle to
deliver fragrance,” he says.
Among the candles the company will present at the show are the Fresh Fruit collection,
10 colors and fragrances designed to conjure
the smells of a farmers market. The scents
include Apple, Lime, Mango, Plum, and others, and are available in 18-ounce jars with
decorative lids.
The Escape collection offers six fragrances
that offer a spa feel. “It’s somewhat inspired
by the aromatherapy category,” Cunningham
says. “It’s geared to appeal to a broader audience, to capture some of the under 35 consumer group.” The Escape candles are avail-

GM REPORT

nonfoods for profit

Reclaiming

GENERAL
MERCHANDISE
With dedicated focus,
supermarkets can regain
lost market share from
the profitable general
merchandise category.
By Craig Levitt

volve or perish.

It is a basic business tenet. No longer can a retailer be
defined as a food store, mass merchant or drugstore. As
the lines of retail continue to blur, traditional grocers have
the opportunity to regain a former stronghold—general
merchandise (GM) sales.
Industry observers say many grocers
have already made inroads within GM.
“For those that continue to make a commitment to GM, and that doesn’t always
mean space, but an intelligent approach
to the category, they are faring very well,”
says Mark Deuschle, vice president, business development, chief marketing officer
for Colorado Springs, Colo.-based Global

Market Development Center (GMDC).
In today’s environment, a retailer cannot be everything to every shopper. To get
the most out of GM sales, there are some
categories that grocers should pay closer
attention to than others. Products that
pertain to food are a perfect fit, say observers. “Why would a grocer give up on
household kitchen gadgets or cookware,”

says Deuschle. “If there ever was a more
natural fit… food storage, food preparation, those are all categories where grocery
should dominate.”
Products that satisfy a trip mission, such
as those geared toward baby and pet are
also areas that should garner grocers’ attention. For categories not quite as logical,
it is often incumbent on manufacturers to
generate consumer interest, because most
retailers likely will not. Observers say almost any category can provide value and
be a traffic driver if managed properly—
but retailers have to want it to work.
“I am absolutely convinced that for supermarkets, with the right category, and
with the right attention from the retailer
and the manufacturer, with that many
www.groceryheadquarters.com

May 2012 125

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file:///Users/eric/Desktop/_-hh2.html[5/3/12 6:18:11 PM]

nonfoods for profit

NONFOODS NEWS

iPhone-atics
MIZCO IS INTRODUCING A
LINE OF IPHONE CASES UNDER
ITS IESSENTIALS BRAND. Of-

ficials at the Avenel, N.J.-based
company say the new products
are compatible with the iPhone
4/4s, and features products with
hard outer shells that provide
extra protection and complete
access to all ports and controls.
“This new line of iPhone
cases builds upon Mizco’s
core belief that the mobile
device is only the beginning of
a long term consumer experience. With this new line, the
case itself is only the beginning, as each new design offers
users added functionality, be
it a way to easily store credit
or business cards with their
device, or added protection, or
a stand to easily view photos
or videos,” says Mizco International president and CEO Albert
Mizrahi. “The team at iEssentials
is wholly dedicated to ensuring
that every mobile device user
can personalize their device in
any way conceivable, by making
sure all of our products feature
not only colorful, stylish designs
but unique features that expand
the purpose of something as
simple as a case.”
The new iEssentials WalletCase is designed with a built-in
slot that holds up to 3 credit-

162

card sized items, giving mobile
device users the opportunity
to carry their most important
cards and iPhone in one slim
solution. Featuring a hard outer
shell with a no-slip grip, this
multi-purpose case provides a
snug fit, ensuring that the cards
will never fall out. The wallet
case is available in green, pink,
blue and black, giving consumers
a variety of colorful choices.
The Kick-It Case is designed
with a sturdy built-in kickstand
that folds in and out, allowing
users to stand their phone in
the vertical or horizontal position. Available in black, red, grey
and blue, the Kick-It Case allows
complete access to the camera,
in addition to all ports and controls, letting users take pictures
without having to remove the
slim and compact case.
The Shell and Holster Combo
is available in red and black,
and combines the protection of
a fitted case with the convenience of a holster. Featuring a
textured, impact-resistant shell,
the case also includes a durbale
holster with microfiber lining
and a multi-directional belt clip,
making it as simple as possible
for the user to keep their phone
safe while on the go.
For more information, visit
www.mizco.com.

May 2012

www.groceryheadquarters.com

258 • HWB • March 15-28, 2010

HOMEWORLD BUSINESS® • STORAGE & ORGANIZATION
Mizco’s new Travelocity-branded travel organization
line includes from far left a Travel Neck Wallet,
3-piece Cube Organizer and Cellphone Case.

Mizco Organization Line Takes Off With Travelocity-Licensed Line
By Lisa CowLey
associate eDitoR

CHICAGO – Mizco International,
known for its electronics accessory
products, will bring to market a complete line of Travelocity-licensed travel
products at the International Home +
Housewares Show, here.
“One of the reasons we were chosen for licensing is that our accessories are very high-quality,” said
Stephen Mannoia, vp/sales/Travelocity Travel Products Division at
Mizco. The Travelocity line is mutually beneficial, as it will allow Mizco
to enter travel and luggage retailers
with a “highly identifiable” brand,
he said. The Travelocity website receives approximately eight million
hits per week and has 10 million
participating members searching
for travel, said Mannoia, coupled
with Travelocity’s print, television
and radio ad campaigns featuring the signature gnome icon,
which Mizco is utilizing on luggage tags.
Mizco’s Travelocity line’s
initial launch will include 36 SKUs, with
plans to expand once
or twice annually, fol-

258R_HW031510.indd 1 258
258_HW031510.indd

lowing market trends, he said. The line
is competitively priced with a suggested
$6.99 to $29.99 range, said Mannoia.
Instead of coming out with a “good,
better, best” approach with two
or three of the same item, “Mizco
came up with one quality item at

Mizco’s Travelocity
travel assortment
will include Gnome
leather luggage
tags.

a competitive price,” he said.
The line will appeal to a wide range of
retailers that carry travel products, from
airport stores to big box chains. “Mizco
will offer very flexible
merchandising
solutions for the retailer.

We will be offering programs to them,
such as sales discounts and promotional
funding, and a full range of point-ofpurchase displays,” said Mannoia.
Travel organization products will
include a nylon Travel Organizer, designed to keep compact items such as
identification, credit cards, money and
passport together; Three-piece Cube
Organizers, designed to keep clothing organized for easy access upon arrival at the destination; a nylon Travel
Neck Wallet, designed to keep quick
access items needed for travel worn
around the neck or on the waist; Passport Holder; which is featured in a
wallet style including pockets for storing money, dedicated credit card and
ID slots and an inner pocket dedicated to protecting the passport;
and a Rugged Cell Phone Pouch,
engineered to fit popular models of cell phones, which feature
belt and carabiner clips. Other
travel items in the line will include
Gnome and leather luggage tags,
micro bead pillows, luggage straps,
TSA-approved locks, and charger
kits for cell phones, gaming devices
and iPods, etc.
Mizco’s Travelocity line will be
available for shipping by late April/
early May, said Mannoia.

™

2/24/10
3/1/10
4:16:15
2:34 PM

258 • HWB • March 15-28, 2010

HOMEWORLD BUSINESS® • STORAGE & ORGANIZATION
Mizco’s new Travelocity-branded travel organization
line includes from far left a Travel Neck Wallet,
3-piece Cube Organizer and Cellphone Case.

Mizco Organization Line Takes Off With Travelocity-Licensed Line
By Lisa CowLey
associate eDitoR

258R_HW031510.indd 1 258
258_HW031510.indd

Mizco’s Travelocity
travel assortment
will include Gnome
leather luggage
tags.

™

2/24/10
3/1/10
4:16:15
2:34 PM

in home

HFN

Home Furnishings News • 333 Seventh Ave., New York, NY 10001

No Place L ike

646-274-3525 Fax 646-674-0102

Gnome

Mizco International is going places with Travelocity. The Avenel, N.J.-based company recently expanded its relationship with the travel website with the introduction of a series of
accessories, including the Travelocity Roaming Gnome.
“When Travelocity joined forces with Mizco in January 2010 it
marked the first time this iconic travel brand had ever joined forces
with a marketer of high-quality mobile technology and travel accessory products,” said David Strumeier, vice president of sales
and marketing. “The product line has proven itself in a retail environment with many of our partners. Today, we are expanding
our business partnership with the introduction of a new premium
line. This product line features a wider array of both technology
and non-technology related accessory products.”
Other products in the line include the Gnome Travel Comfort
headphones, Travel Book Mark and Book Lights,
Travel Tech Kit and International Travel Tech
Kits. Each is available in a version
for iPhones/iPods and a second for
other types of smartphones. Travel
Tech accessory bags are also being
offered.
“These products offer retailers
an opportunity to make incremental dollars,” Strumeier says. “The
Travelocity name is one of the most
highly recognized and regarded
consumer brand names in business
today. It is a brand that stands for
advocacy, innovation and fun. Our
relationship with Travelocity now
brings these attributes to the product category.”
Strumeier says the line is being supported by in-store
signage and dedicated racks and displays. He says that a line of
Travelocity Food-to-Go products, featuring containers and storage
units, will be introduced early next year. n

Classified Advertising 646-274-3511
hfnmag.com

Volume 85 • Number 9 • September 2011

Editorial
Duke Ratliff Editor-in-Chief 646-274-3538
dratliff@hfnmag.com
Allison Zisko Managing Editor/Tabletop Editor 646-274-3537
azisko@hfnmag.com
Michael A. Gambardella Group Art Director 646-274-3583
mgambardella@hfnmag.com
David Gill Senior Editor 646-274-3574
dgill@hfnmag.com
Andrea Lillo Fashion Editor 646-274-3576
alillo@hfnmag.com

Advertising
Seth Mendelson Vice President, Group Publisher & Editorial Director
646-274-3507 smendelson@hfnmag.com
Steve Werner Associate Publisher, National Sales 847-991-1548
swerner@hfnmag.com

Mizco’s
Travelocity
accessories
with packaging featuring
the famous
gnome.
mizco.com

Southeast Region
Marty Magly Associate Publisher 919-303-1962
mmagly@hfnmag.com

NEW England/Mid-atlantic Region
Natalie Filtser Associate Publisher 646-274-3763
nfiltser@hfnmag.com

Midwest/ West Coast Region
Joseph Sgammato Associate Publisher 646-274-3791
jsgammato@hfnmag.com

Classified/operations
Shari Levenson Manager 646-274-3511
slevenson@macfad.com

Dennis Respol Director of Manufacturing 212-979-4864
drespol@macfad.com
Robert Alvarez Production Supervisor 212-979-4883
ralvarez@macfad.com
Brian McTigue Circulation Manager 212-979-4813
bmctigue@macfad.com

For more information: Shari Levenson 646.274.3511 or slevenson@macfad.com

Seeking Sales Rep

WAREHOUSING SERVICES +
Peter Callahan Chairman and CEO

SALES REPS

WAREHOUSING SERVICES +

Good Deal
Production/Totally Today
Seeking commission sales reps.
Need good experience in
Housewares environment, need
skill on communication.
DEALOK@AOL.COM

Leading tableware/giftware company can provide all of your order
fulfillment and warehousing needs; including customer service,
inventory mgt., purchasing, EDI, general accounting, AR, AP,
office space and more.
Reduce cost and give your brand the personal care it deserves. Our
team has 25 + years experience.
Contact George gmbtoo@aol.com

Jeffrey A. Schaeffer Vice Chairman
Carolyn Callahan President and COO
Anna Blanco Senior V.P. Administration/Treasurer
Gerard J. Cerza, Jr. Senior V.P. Finance and CFO
Seth Mendelson Senior Vice President
Pete Lachapelle Vice President

Visit the Classified Section Online at hfnmag.com
84 HFN /September 2011

Craig Rexford Vice President

hfnmag.com

essentials

HOUSEWARES

The Sun Rises Again

The Japan Pavilion at the International Home +
Housewares Show will spotlight manufacturers from
the earthquake region By David Gill

ATTENDEES AT THE INTERNATIONAL HOME + HOUSEWARES SHOW WILL SEE the signs of a remarkable comeback.
A featured presentation at the show will be the Japan Pavilion Tohoku, which at this year’s show will be dedicated to 10 manufacturers from the three prefectures in Northeast Japan that were the hardest hit by last year’s
earthquake and tsunami: Iwate, Myagi and Fukushima. Their product categories range from wood and lacquer
creations to cast-iron cookware and glassware.
The pavilion will be sponsored by the Japan External Trade Organization (JETRO), the Japanese government’s trade arm. A coincidence about the pavilion is that March 11, the second day of the show, will be the
first anniversary of the disaster, which killed more than 15,000 people and cost hundreds of billions of dollars in
property damage.
Atsushi Semimoto, executive director of business development and public relations with JETRO New York, said,
“Despite the scale of the disaster, all of our exhibitors have shown the courage to pick their lives back up, re-energize
their companies and look to new markets.”
Visitors to the pavilion will see much more aside from the evidence of the manufacturers’ return from the disaster. They will also view examples of Japanese craftsmanship in housewares. As a joint statement from JETRO
and the International Housewares Association, owner and producer of the show, stated, “Made in Japan” home
furnishings are known for their elegant simplicity, sophisticated design and detailed craftsmanship.
The Tohoku region, for which the pavilion is named, has a particularly deep history in craftsmanship. The
statement noted that Japan is known for the Mingei design movement, which focuses on Japanese folk craft and
the beauty of everyday objects. n

Above: Asahi Kensou’s wooden sake set is an example of
Japanese Mingei design in wood. Below: This red lacquer
glass from Wired Beans is one of the sophisticated products that will be seen at the Housewares Show. jetro.org

Mizco Broadens Travelocity
Line at Housewares Show
MIZCO EXPANDED ITS TRAVELOCITY-BRANDED TRAVEL
and technology accessories at the International Home + Housewares Show.
The new ready-to-go in-store product programs include the
Power to Go free-standing tower of portable power solutions,
the Waterproof Series of waterproof cases and bags, the Travel
Tablet Case Series of neoprene cases, and an expanded series of
Microbead Plush Travel Pillows.
Available for immediate delivery, the new Travelocity Power To Go merchandiser
display includes a 3-in1 charger, AC|DC
converter, USB travel
charger, USB car charger, stereo hands-free
headset, three-port
travel outlet, travel tech
case, Samsung and LG
compatible car charger,
Apple-licensed iPhone car
Mizco is expanding its
charger and more.
Travelocity-branded offerings.
The Travelocity Waterproof Series includes
a universal cell phone case, an iPad case, a tablet case, and a
camera case, all featuring watertight closures, control access
through clear window, an adjustable neck or shoulder strap, and
built-in UV protection.
The Travelocity Travel Tablet Case Series features travel
friendly, form-fitted neoprene cases in SKUs designed to fit all
7-8 inch and 9-10 inch models of tablets and provide complete
protection against damage.
The newly expanded Travelocity Microbead Plush Travel Pillow line builds upon the established popularity of Travelocity’s
travel pillows. n

68 HFN /March 2012

hfnmag.com

tuesday |

housewares

miscellaneous
Umbra

Something
for Everyone

Designer Alan Wisniewski
wanted to add an element of humor into his Take 5 clock design,
which focuses on an important
time of the day for most people:
5 o’clock, happy hour, or quitting
time. umbra.com

Continued from page 26

Oasis Concepts

Oasis’ line of folding
kitchen islands grows
with a country-style rectangular island, model#
KK-3009QP. It has a solid
hardwood butcher block
style top with two solid
hardwood shelves. oasisconcepts.com

Mizco

Mizco is expanding its Travelocity-branded travel and mobile technology accessories with a Microbead Plush Travel Pillow and numerous cases for tablets, cell phones and cameras. mizco.com

Leifheit

In its Art Style personal scale
collection, Leifheit debuts four
high-tech digital scales, which
include coffee and cream
colors and leather textures.
leifheitus.com

Capstone

Capstone Industries’ Eco-i-Lite collection
of multi-function LED lights with induction
charging technology adds three new power
failure lights, in 3, 5
and 10 LED versions.
capstoneindustries.com

28 HFN /March 13, 2012

hfnmag.com

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IN YOUR HOME
OR THE CLASSROOM

JULY 2011

TOOLS
ROUNDUP: C.A. Boylan

Covering The
Photo
Beat
Digicams, Cases, And A Travel Charger
New Nikon COOLPIX Cameras
Nikon recently introduced eight new COOLPIX digital cameras.
Among them is a superzoom model, the COOLPIX P500, which offers a
12.1-megapixel CMOS sensor, a 36x optical zoom lens, and EXPEED C2
dual image processors. Available in black or red, this model has an
MSRP of $399.95. The P300 offers 12.1 megapixels with a 4.2x
wide-angle lens, backside illumination CMOS sensor, high ISO
sensitivity, and user-controlled shooting modes. Available in black,
it has an MSRP of $329.95. For more information on these and other
new COOLPIX models, please visit the Nikon website.
Contact: www.nikonusa.com.

DIGIPOWER TC-55 Digital Camera
Travel Charger
DIGIPOWER, a division
of Mizco International,
has introduced the highly
portable TC-55 Digital
Camera Travel Charger,
which is designed for use
with all models of Canon,
Nikon, Sony, Olympus, Fuji,
Kodak, Casio, Panasonic,
and Samsung digital
cameras. Simply glance at
the package to find the
right TC-55 unit for your
camera. It features built-in
IntelliCharge technology
that allows you to easily
insert the camera battery into the slot and begin
charging. The TC-55 can also be used to charge
other mobile devices and has a suggested retail
price of $49.95.
Contact: www.mizco.com.

July 2011 SHUTTERBUG

Pelican Micro Cases

Crafted from durable, high-impact, heat- and chemical-resistant
polymer, Pelican’s 1015 Micro Case features an internal rubber liner
that acts as both a seal and shock absorber, and its easy-open polymer
latch and stainless steel hinge ensures the case will stay closed when
dropped. Additionally, two loops at either end of the case make it easy
to secure the 1015 to a belt loop or backpack. The 1015 Micro Case
is available in clear with a black or yellow liner or solid black with a
yellow liner.
Created for iPod touch and smartphone users, the i1015 Case
features a clear lid and external headphone jack.
Contact: www.pelican.com.

Best_Of_Mizco_Editorial_Flipbook Best Of Mizco Editorial Flipbook

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