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Everyone’s Talking About…..! Vendor View Getting There First Mizco fuels accessories market with multiple brands. Mizco’s Albert Mizrahi By Nancy Klosek I n consumer electronics, technologies lead and accessories follow. But to succeed as an accessories supplier in 2012, you need to be more than merely a quick study on the just-released newest gizmo. It takes a combination of pro-active design, an instinct for where consumers’ style sense is headed, and smart partnerships with high-profile brands. It also doesn’t hurt to have had some retailing experience under your belt. Albert Mizrahi, president and CEO of Mizco International, believes all of the above have contributed to his company’s 40 percent growth over the last two years. They are also why he is bullish about doubling his company’s sales by 2017. “We understand what drives our business, and we continue to stay a little bit ahead of the market,” he said. “We focus on the technologies and then create, through our R&D process, all the accessories for them.” The Travelocity collection Mizrahi founded Mizco as a photo and video accessories wholesaler and importer in 1990—after spending 15 years running Brothers Cameras and Electronics in New York City—in a 6,000-square-foot Brooklyn warehouse. The company now owns a 100,000-square-foot warehouse in Avenel, N.J., from where it ships more than 1,000 products in multiple brands, operating as a one-stop shop for a diverse dealer base that includes national accounts, regional drugstores, CE and automotive chains, and CE specialists. “Clearly, our market growth is a direct result of the success of our multi-brand strategy,” Mizrahi 72 Mizco’s iEssentials said. “We don’t look at the market as a single consumer market, but as a series of potentially huge segments that can be individually matched with designs tailored to each. In effect, Mizco is many companies in one, and each of our brands can stand for one company,” Mizco’s lines target varied demographics, including Apple and Android enthusiasts, working professionals, baby boomers, road warriors, urban youth and, at times, a combination of the above. The company’s iEssentials brand, for example, focuses on stands, cases and car and chargers for Apple iPhones, iPads and iPods. Its DigiPower label started out with digital camera accessories but now includes portable power needs with the JumpStart line. The Cellular Innovations line offers hundreds of SKUs, including cases, Bluetooth devices and car chargers; its new roster of professional-grade mobile phone accessories were issued under the Tough Tested label. Mizco’s strategic partnership with Travelocity spawned a line of travel accessories, including “What’s Your Flavor” Neoprene tablet cases. The Ecko Unltd. line, in partnership with apparel company Marc Ecko, uses designs from the clothing line for earbuds and headphones. While fashion trends drive most of Mizco’s product designs today, the company plans to implement more eco-conscious elements, such as the use of recycled materials, into future lines. Another emphasis is on developing “omnidevice” accessories, such as cases that fit many different tablets, and universal micro connectors. “Those types of products maximize the impact for the dealer,” he said. “It’s easier for them to sell an accessory that can be used on a variety of products.” There are also some unmet needs in the market that Mizco calls “interactive accessories.” To meet those needs, the company is planning to develop another label that uses apps in concert with accessories, such as headphones that can monitor blood pressure and other vital signs via an app while the music listener is working out. Although release dates for that line have not been set, Mizco might announce it at 2013 International CES, where the company will have its largest booth to date, Mizrahi said. “At this point, we pretty much cover the market and its requirements,” he said. “But there’s always a new phone or a new camera or tablet coming into the market, and our intention is to be there first with the accessory for it. We are in position for a tremendous amount of growth going forward.” DS Ecko Unltd. line July 2012 | www.dealerscope.com Tablet Sales of shop because the buying cycle for a tablet is pretty short from the time you buy your first to the time you buy your second. It’s the same with notebook computers, as opposed to bedding or furniture or a refrigerator,” he said. “So by engaging in those shorter-cycle businesses, dealers are getting to see their customers more. And if you’re getting to see the customer more, you have the best opportunity to have the top-of-mind awareness with the consumer when they want to shop for another product.” Jim Ristow, executive vice president of the BrandSource/HES buying group, which has made most major Android tablet brands available to its membership since late last year, also stressed the term “ecosystem” in addressing the topic of tablet sales and margin generation. Group membership is comprised of traditional retailers and custom integrators, and both are using tablets in different ways. “Some of the more promotional members are using some of the OPP (opening price point) product to help drive traffic and/ or include it as giveaways for promotions. But some are using them to create branded ecosystems,” Ristow said. “When they’re sold as part of not just video but audio and complete solutions, the packages are very profitable. Those members understand that they are selling not just that device but a market basket. It’s a Trojan horse that opens the door to opportunities to things like Control4, Sonos wireless whole-home audio and Apple AirPlay products.” DS s leverages its vendor relationships by posting YouTube videos that show off a tablet’s features and benefits. The retailers also use Facebook and other social media tools, but not necessarily to sell products. “Social media isn’t about trying to sell something,” Barrett said. “It’s about getting them excited about whatever is coming out, about sharing a piece of knowledge with someone.” Retailers can approach tablet sales in the same way the approach notebooks or gaming software, said Doug Schatz, vice president of electronics merchandising for the Nationwide Marketing Group. The benefit of tablets is that they can jump-start a buying cycle. “What they are really about is frequency Mizco iEssentials 360 Stand Mizco’s iEssentials 360 Stand for iPad2 ($20.00) features a 360-degree rotating display that allows for the iPad2 to be viewed at any angle. The stand folds up for easy storage and features a black rubberized finish with an extra grip on the bottom for stability. s IOGEAR GMP6600P s Kensington K39527 Kensington’s KeyLite iPad2 Bluetoothenabled ultra-slim keyboard folio ($119.99) is designed with liquid- and dust-proof keys, and features an iPad-friendly keyboard layout with several one-touch function keys. The microfiber case also doubles as a twoposition stand and an automatic wake/ sleep cover. It weighs 10.4 ounces and will remain charged for 68 hours in use and in standby for 45 days. 64 Sanus VMA302 s IOGEAR’s GearPower high-capacity mobile power station (Model GMP6600P; $79.95) is a charging solution for tablets and other mobile USB and micro USB devices. Using lithium-polymer battery technology, it can charge two devices at one time using USB 2.1A and 1A power ports. The 1A port supports most cell phones and smartphones while the USB 2.1A port takes iPads and other tablet devices. A blue LED battery capacity indicator informs the user of the station’s current power level. The Sanus VisionMount VMA302 iPad2 mount adapter ($34.99) can be attached to any VESA 100-x-100-compatible Sanus TV mount in the kitchen or home office. Its custommolded design ensures a snug fit, while a release tab enables easy iPad2 removal. A Virtual Axis 3D cup-shaped faceplate allows 360 degrees of motion for both landscape and portrait viewing. The Virtual Axis 3D faceplate is compatible with the following Sanus models: MF202, MF209, MF215, MC1A and MD115. April 2012 | www.dealerscope.com www.picturebusinessmag.com Today’s Imaging News for Tomorrow’s Imaging Retailer & September 2010 DIGITALGRAPHICS Mizco Powers Up DigiPower Line: An Interview With Mizco President Maurice Mizrahi Power to the People According to the NPD Group’s Retail Tracking Service, DigiPower recently ranked No. 1 in both unit and dollar volume for digital camera batteries and chargers for all of 2009 as well as for the 12 months ending April 2010. Thus, we thought it might be a good idea to catch up with this company and find out a little more about what’s making them tick these days. Company President, Maurice Mizrahi, was gracious enough to spend some time with us and chat about the current state of the battery and charger market as well as what the future might hold in this ever-evolving category. PB&ML: Talk to us about the interesting evolution of Mizco. Give the readers a little history lesson on the company. Mizrahi: We established the company 20 years ago and really come from photo retail tradition. We opened with lines of bags, tripods, lenses and such—that’s our roots. Later on we expanded into cell phone accessories. In 1996 we were one of first to offer a full line of cell phone accessories. We then quickly got into power solutions and actually opened a factory for the manufacture of battery packs for cell phones. We saw a need for real power solutions for consumers and developed a digital camera powerpack which became the first DigiPower product in 1999. It was an external solution that provided 150 shots. It solved a big problem back then and from that point on we realized power would always be a major need. After all, there is only so much power you can put into a AA battery. DigiPower was actually responsible for several firsts back then with the intro of the DPS 4000 powerpack and then the 8000 soon followed. PB&ML: If you had to sum it up quickly— the recent run of success at DigiPower in the battery and charger categories—what is separating you from the pack in a crowded field? Mizrahi: Innovation, that’s the number one thing that sets us apart, followed closely by value. A product has to have value to the consumer but it’s important that the value does not take away any of the products’ unique features. We also think about price and value together in the sense of how the retailer benefits. The product has to make a margin. We keep that in mind as well and always produce products with high margin for dealers. PB&ML: We are seeing a lot of solar power chargers come to market of late. Is this the future in this category? What else might be in store down the road? Mizrahi: Our view is there are limitations to solar power. Currently, to charge two AA batteries might be a 24-hour charge for a small solar panel. For some of the smaller CE devices solar does work well, sometimes offering two- to three-hour charges. Our plan is to go beyond that as we are joining the Wireless Power Consortium (see sidebar). We plan on working more closely with them as manufacturers are developing these embedded chips for mobile devices that will allow the device to charge on charging pads, a solution that we will develop, that brings everything together into one solution—making it a more convenient charging solution for consumers. PB&ML: Lots of technology changes happening in the battery category as well. What can retailers and consumers expect next? Mizrahi: Lithium-ion is the dominant battery now and we feel that will continue for a while. DigiPower Spotlight Product The DigiPower division of Mizco International (www.mizco. com) recently introduced its JumpStart Dual—the world’s first portable AC adapter with built–in rechargeable battery back-up. First, JumpStart Dual is a sleekly designed portable AC adapter that features folding plugs for easy transport. Second, JumpStart Dual is a rechargeable 1700 mAh battery back-up that will recharge over 500 times! Designed to support mobile phones, MP3 and other portable devices, JumpStart Dual comes with two USB ports for simultaneously charging two devices, built-in short circuit, over-charge, and temperature protection; a two-step LED display that shows both charge status and battery life; power on/light function, an emergency flashlight, and a 5V USB output. I believe we will continue to see more product that will enhance the user experience. Our Jumpstart Slim product is a good example of this. The device weighs only two ounces and is very thin—shirt-pocket portability. The consumer is provided with this extra charge whenever they need it at a very affordable MSRP of $29.99. Very cool looking little gadget too. I think this market will see a lot more solutions like this moving forward. PB&ML: As two “must have” accessories what tips and tricks can you offer imaging retailers on how best to display and move batteries and chargers? Mizrahi: Display and placement. Retailers need to display a full selection that shows that they are servicing different needs. Service the consumer properly. Set up serious displays. Signage is important too. Make it clear that you’re the place for this solution. Also, these accessories should be placed close to the devices that need them. Makes a statement to the consumer that their battery and charger accessory solutions are being taken care of at your location. PB&ML: This mobile lifestyle we are all living today has been tough for imaging retailers to firmly grasp. What can you tell them about the future of the mobile life that will help them better understand their customers’ ever-evolving needs? Mizrahi: Come out of the darkroom! Imaging retailers have to understand imaging today. It’s no longer a standalone industry but is now one that has evolved to become part of the overall consumer electronics industry. The fact that consumers can now take pictures, and pretty good ones, with their mobile phones is a good thing. It is bringing more people into imaging. Photography is so easy today. Today’s consumer is shopping in non-traditional stores and today’s imaging retailer can’t survive as a traditional photo store anymore. Sell solutions that enhance this mobile lifestyle. All these mobile devices and accessories are bringing people back in the store again and again. That’s what our product line is all about. Maurice Mizrahi Wireless Power Consortium As DigiPower President, Maurice Mizrahi, mentioned in our interview, the company plans on joining the Wireless Power Consortium. We thought bringing the imaging channel up to speed on what the WPC is all about might be a good idea. Among the many initiatives of the WPC, the main goal is to essentially make powering portable electronic devices simpler by offering a standard way to recharge them without wires. As everyone knows, devices such as phones, music players and digital cameras all come with their own power adaptors or chargers. Each brand or model has a different plug, often times incompatible with the others. Currently in place are plans to replace all those plugs with flat-charging panels based on magnetic induction (i.e., just laying a device equipped for wireless recharging on the panel is sufficient to charge it). The consortium’s first goal is to create an international standard for magnetic induction chargers capable of delivering up to 5 watts of power, enough to recharge a mobile phone in the same time as a wired charger. Those plans will be followed with a standard for more power-hungry devices such as laptops, some of which have power adapters capable of delivering around 100 watts. Among the growing list of members are Olympus, LiteOn, Panasonic, Samsung, Best Buy and Texas Instruments. For more information check out www. wirelesspowerconsortium.com. Mizco Powers Up DigiPower Line: An Interview With Mizco President Maurice Mizrahi Power to the People According to the NPD Group’s Retail Tracking Service, DigiPower recently ranked No. 1 in both unit and dollar volume for digital camera batteries and chargers for all of 2009 as well as for the 12 months ending April 2010. Thus, we thought it might be a good idea to catch up with this company and find out a little more about what’s making them tick these days. Company President, Maurice Mizrahi, was gracious enough to spend some time with us and chat about the current state of the battery and charger market as well as what the future might hold in this ever-evolving category. PB&ML: Talk to us about the interesting evolution of Mizco. Give the readers a little history lesson on the company. Mizrahi: We established the company 20 years ago and really come from photo retail tradition. We opened with lines of bags, tripods, lenses and such—that’s our roots. Later on we expanded into cell phone accessories. In 1996 we were one of first to offer a full line of cell phone accessories. We then quickly got into power solutions and actually opened a factory for the manufacture of battery packs for cell phones. We saw a need for real power solutions for consumers and developed a digital camera powerpack which became the first DigiPower product in 1999. It was an external solution that provided 150 shots. It solved a big problem back then and from that point on we realized power would always be a major need. After all, there is only so much power you can put into a AA battery. DigiPower was actually responsible for several firsts back then with the intro of the DPS 4000 powerpack and then the 8000 soon followed. PB&ML: If you had to sum it up quickly— the recent run of success at DigiPower in the battery and charger categories—what is separating you from the pack in a crowded field? Mizrahi: Innovation, that’s the number one thing that sets us apart, followed closely by value. A product has to have value to the consumer but it’s important that the value does not take away any of the products’ unique features. We also think about price and value together in the sense of how the retailer benefits. The product has to make a margin. We keep that in mind as well and always produce products with high margin for dealers. PB&ML: We are seeing a lot of solar power chargers come to market of late. Is this the future in this category? What else might be in store down the road? Mizrahi: Our view is there are limitations to solar power. Currently, to charge two AA batteries might be a 24-hour charge for a small solar panel. For some of the smaller CE devices solar does work well, sometimes offering two- to three-hour charges. Our plan is to go beyond that as we are joining the Wireless Power Consortium (see sidebar). We plan on working more closely with them as manufacturers are developing these embedded chips for mobile devices that will allow the device to charge on charging pads, a solution that we will develop, that brings everything together into one solution—making it a more convenient charging solution for consumers. PB&ML: Lots of technology changes happening in the battery category as well. What can retailers and consumers expect next? Mizrahi: Lithium-ion is the dominant battery now and we feel that will continue for a while. DigiPower Spotlight Product The DigiPower division of Mizco International (www.mizco. com) recently introduced its JumpStart Dual—the world’s first portable AC adapter with built–in rechargeable battery back-up. First, JumpStart Dual is a sleekly designed portable AC adapter that features folding plugs for easy transport. Second, JumpStart Dual is a rechargeable 1700 mAh battery back-up that will recharge over 500 times! Designed to support mobile phones, MP3 and other portable devices, JumpStart Dual comes with two USB ports for simultaneously charging two devices, built-in short circuit, over-charge, and temperature protection; a two-step LED display that shows both charge status and battery life; power on/light function, an emergency flashlight, and a 5V USB output. I believe we will continue to see more product that will enhance the user experience. Our Jumpstart Slim product is a good example of this. The device weighs only two ounces and is very thin—shirt-pocket portability. The consumer is provided with this extra charge whenever they need it at a very affordable MSRP of $29.99. Very cool looking little gadget too. I think this market will see a lot more solutions like this moving forward. PB&ML: As two “must have” accessories what tips and tricks can you offer imaging retailers on how best to display and move batteries and chargers? Mizrahi: Display and placement. Retailers need to display a full selection that shows that they are servicing different needs. Service the consumer properly. Set up serious displays. Signage is important too. Make it clear that you’re the place for this solution. Also, these accessories should be placed close to the devices that need them. Makes a statement to the consumer that their battery and charger accessory solutions are being taken care of at your location. PB&ML: This mobile lifestyle we are all living today has been tough for imaging retailers to firmly grasp. What can you tell them about the future of the mobile life that will help them better understand their customers’ ever-evolving needs? Mizrahi: Come out of the darkroom! Imaging retailers have to understand imaging today. It’s no longer a standalone industry but is now one that has evolved to become part of the overall consumer electronics industry. The fact that consumers can now take pictures, and pretty good ones, with their mobile phones is a good thing. It is bringing more people into imaging. Photography is so easy today. Today’s consumer is shopping in non-traditional stores and today’s imaging retailer can’t survive as a traditional photo store anymore. Sell solutions that enhance this mobile lifestyle. All these mobile devices and accessories are bringing people back in the store again and again. That’s what our product line is all about. Maurice Mizrahi Wireless Power Consortium As DigiPower President, Maurice Mizrahi, mentioned in our interview, the company plans on joining the Wireless Power Consortium. We thought bringing the imaging channel up to speed on what the WPC is all about might be a good idea. Among the many initiatives of the WPC, the main goal is to essentially make powering portable electronic devices simpler by offering a standard way to recharge them without wires. As everyone knows, devices such as phones, music players and digital cameras all come with their own power adaptors or chargers. Each brand or model has a different plug, often times incompatible with the others. Currently in place are plans to replace all those plugs with flat-charging panels based on magnetic induction (i.e., just laying a device equipped for wireless recharging on the panel is sufficient to charge it). The consortium’s first goal is to create an international standard for magnetic induction chargers capable of delivering up to 5 watts of power, enough to recharge a mobile phone in the same time as a wired charger. Those plans will be followed with a standard for more power-hungry devices such as laptops, some of which have power adapters capable of delivering around 100 watts. Among the growing list of members are Olympus, LiteOn, Panasonic, Samsung, Best Buy and Texas Instruments. For more information check out www. wirelesspowerconsortium.com. September 8, 2011 Analysts Down On AT&T Merger Prospects [ PAGE 4 ] Fasulo: Look For Quality Vs. Quantity of Sony TVs { Page 30 } This Week In Consumer Electronics VOLUME 26, NO. 18 Amid PC Exit Chatter, HP Still Debuting SKUs By Doug Olenick NEW YORK — Hewlett-Packard’s decision to ponder selling or spinning off its personal systems group (PSG) has not slowed the flow of new products into the channel. { PAGE 4 } » Tablet Market Sizzles With More Debuts The new dVision projector from DPI (see page 32) ProMount’s Superflat wall mount is designed to mount a flat-panel TV just 0.43 inches from the wall. (see page 58) » SPECIAL ISSUE » Mirage’s two-way MX S25 and S35 spherical satellites (see page 34) SpeakerCraft’s Nirv networked multi-room-A/V system can be controlled from an OSD on any connected TV or from an iPod Touch, iPhone or iPad. (see page 10) By Joseph Palenchar & Doug Olenick NEW YORK – The tablet market refused to take vacation time as it headed into the Labor Day holiday. AT&T unveiled an HTC-made 4G unit, Sony debuted two SKUs, and HP planned limited production of TouchPads. { PAGE 10 } BrandSource Debuts Mobile App, Expanded 'Expert Warehouse II' By Steve Smith NEW YORK – BrandSource introduced its own mobile app and Expert Warehouse II distribution operation that, together, could transform many of its retailers into “catalog showrooms” presenting more products, categories and services than ever before. { PAGE 4 } » Sony’s “affordably priced” VPL-HW30AES 3D projector. (see page 44) SPECIAL CEDIA PRODUCT SECTION BEGINS ON PAGE 30 BY THE NUMBERS RETAILING PORTABLE DIGITAL DEVICES CEDIA SPECIAL REPORT SMALL OFFICE/HOME OFFICE (From top) NAD’s new M50 Digital Music Player CD player/ripper can be paired with the new M52 Digital Music Vault hard-drive jukebox and the current M2 amplifier to reproduce 24-bit/96kHz music. (see page 35) 14 17 28 30 54 DIGITAL IMAGING ACCESSORIES MAJOR APPLIANCES BUSINESS NEWS » » Nationwide Partners With D&H, Debuts Brand 56 58 64 66 By Alan Wolf GRAPEVINE, TEXAS – The Nationwide Marketing Group (NMG) celebrated its 40th anniversary at its PrimeTime! buying show with the introduction of a Nationwide-exclusive A/V brand, Allegra, and the addition of D&H Distributing to its roster of fulfillment partners. { PAGE 17 } VISIT WWW.TWICE.COM/TWICESEPTEMBER8 FOR MORE INFORMATION ON THE STORIES IN THIS ISSUE. DIGIPOWER DIGIPOWER, DIV. OF MIZCO 732-912-2000 www.digipowersolutions.com PORTABLE BATTERY PACK/CHARGER The new ChargeCard for smartphones and iPhones is a portable, high-capacity battery pack and charger that is the size of a credit card, enabling it to be carried in a user’s wallet. Models for both smartphones and iPhone include a fold-out USB cable and on/off button, and give users two additional hours of talk time on their device. UNIVERSAL TABLET/SMARTPHONE CHARGER The Cross-Brand Tablet Charger features a 3-position Smart Switch to optimally charge all USB-powered tablets, smartphones, and e-readers from major manufacturers. Providing up to 2.1 amps of power, its super-compact design features a flip-up power plug and also offers over-voltage, over-current, and short-circuit protection. POWER CATEGORIES OFFERED AC chargers DC/car chargers USB chargers Multi-device chargers Docking/syncing chargers Charging cases/bags Portable power/charging devices Primary cell batteries Rechargable standard size batteries Solar-powered chargers Wire-free chargers Specialty batteries (e.g. hearing aid, watch) Device-specific rechargeable batteries Power inverters 4 | JULY 2012 | TWICE GUIDE TO POWER & CHARGING ELECTRONICS “Retailers want to maximize impulse sales to today’s timepressed consumers. The more retailers merchandise a full range of charging products for every type of mobile device, complete with self-explanatory call-outs, the more guesswork they take out of the consumer’s decision. Consumers need to be prompted to buy since they’re not always focused on the variety of chargers available for different applications; they tend to think only in terms of the device itself. It’s up to us as manufacturers and retailers to make consumers understand there is no charging device that does it all. They need a number of chargers for different applications. Educate the consumer and you will be rewarded with multiple charger sales.” — Maurice Mizrahi, President //CELEBRITY//STUDIO//OVER-EAR HEADPHONES// “Our expansion into the headphone market is a natural evolution where we’ll maintain our focus on delivering quality products that fit the needs of a diverse consumer base. Our offerings reflect this with products that incorporate fitness, fashion, functionality and fun as integral parts of their makeup.” EVAN STEIN, DIRECTOR OF MARKETING, iHOME AUDIO R Ecko Unltd. Exhibit Series The Ecko Unltd. Exhibit Series line of art-infused over-the-ear headphones represents the best of what can happen when art, commerce and Marc Ecko collide. Available in five colors (green, blue, red, gray and Graffiti White), the headphones have a speaker diameter of 40mm, frequency range of 20-20kHz and a cable length of 1.2m. www.shopekco.com R Marley Destiny TTR Headphones The highly-acclaimed Marley Destiny TTR over-ear noise-isolating headphones fuse precise and realistic sound with style. Made from earth-friendly materials including stainless steel, recyclable aluminum and real leather, the Destiny TTR headphones are as robust as they are beautiful. They represent the premier headphone from the House of Marley (MSRP $299.99). www.HouseOfMarley.com Spider PowerForce Headphone X This Spider headphone is aimed squarely at lovers of pop, rock and hip hop. Retailing at $129.99, it competes well with others in the category while offering a more detailed, audiophile-type presentation. Both men’s and women’s versions come with two cords and a carrying bag. www.spidercable.com 18 A Special Supplement To TWICE // June 2012 //EAR BUD//SPORT FIT HEADPHONES// “Bright hues and neon colors are dominating the landscape in the footwear and apparel markets. As the headphone space continues to expand into an extension of one’s unique style and aesthetic, these popular trends are certainly carrying over into new headphone and audio products. We are embracing these trends and integrating them into our line of headphones and earbuds to complement the functions of our products in an effort to satisfy the consumer’s desire for unique products that reflect their fashion sensibilities.” STEVE KOPS, EXECUTIVE VP, SALES, MIZCO’S ECKO DIVISION iHome iB17 Noise-Isolating Earphones X Users can enjoy great sound and a great look without distracting background noise for undisturbed listening. Multi-colored ear tips are included in different sizes which provide added comfort and a secure fit. The high-gloss metallic finish and multi-color cloth cord let users listen in style. It also has an inline volume control and travel pouch for added convenience (MSRP $24.99). www.ihomeaudio.com “The headphone market is continuing to expand at a breakneck pace. Consumers are demanding more than just improved sound; they’re looking for great style, fit, and comfort. And as rising ASPs indicate, they’re willing to pay for it.” ANDREW SIVORI, VICE PRESIDENT, SONY ELECTRONICS Marley Jammin and Freedom Collection X Marley Jammin and Freedom Collection in-ear headphones and ear buds are available in six earth-friendly styles, multiple colors and with or without remotes with microphones. Small and compact, they take on the heaviest bass for best-in-class sound. From colorful to sleek and sophisticated, prices range from $29.99 to $99.99 MSRP. www.HouseOfMarley.com 34 A Special Supplement To TWICE // June 2012 //EAR BUD//SPORT FIT HEADPHONES// R Coby Attitudz Ear Buds Coby’s spunky new Attitudz earphones with in-ear isolation design match consumers’ changing “attitudes” with fun colors that reflect a range of personalities. Eight bold styles come complete with a matching color cord and include: Flirty (pink), Diva (red), Envy (green), Moody (blue), Stormy (black), Charming (orange), Mysterious (purple) and Daring (silver). www.cobyusa.com R Ecko Unltd. Blue Chain Ear Buds The innovative design of the Ecko Unltd. Chain Ear Buds features a beaded dog-tag chain chord. The beaded encasing protects wiring from ripping and damaging which often occurs with a standard soft-plastic coating. An attractive feature is the inline microphone and volume control compatible with iPods, iPhones and Android smartphones. www.imce.com Paradigm E2m In-Ear Headphones X Critically tuned to Paradigm’s reference series loudspeakers, the audiologist-approved E2m headphones deliver deep high-definition bass performance. Overall design includes a built-in microphone, smartphone functionality, quality 8mm super neodymium drivers and two-piece sealed construction. www.paradigm.com “With sales exploding globally, headphones have reached the status of a personal fashion accessory. Most of this growth can be attributed to the recent influx of celebrity-endorsed products, many costing well in excess of $100 per unit. At such prices, it is important retailers give consumers the opportunity to fully experience the design and features of these headphones by openly displaying them in stores. InVue security solutions are designed to put merchandise in customers’ hands while giving retailers the confidence that their products are well protected. Openly display and power up your headphones to receive the best possible advantage to increase sales.” JIM SANKEY, PRESIDENT AND CEO, INVUE SECURITY PRODUCTS 48 A Special Supplement To TWICE // June 2012 ACCESSORIES Mizco Brings Marc Ecko Line To Market By John Laposky NEW YORK — Mizco International has inked an exclusive licensing agreement with Mark Ecko Enterprises for a line of mobile accessories products. The first wave of products under the Ecko brand will include headphones and earbuds, iPhone and iPad cases, as well as power products for handheld devices and cameras, all incorporating custom design accents created by Ecko. The first SKUs began limited shipping last week to dealers, according to Maurice Mizrahi, president of Mizco’s Digipower division, with a formal product launch planned at International CES. Ecko is best known for his *Ecko Unltd and Rhino clothing brands, and in recent years has expanded his fashion empire to footwear, watches and even video games and magazine publishing. He is also currently developing a home and lifestyle product line. His roots are as a graffiti artist and painter, and the designs are based on some of his paintings, which line the walls of his spacious Manhattan office space. There Ecko told TWICE that Mizco appealed to him for his entree into the consumer electronics space based on their “reputation and experience in bringing credible products to market,” and “their willingness to pledge to evolve the products, to come in and build it with the proper runway and make sure it’s done the right way. This is not a one-and-done, we’re in this for the long haul. We want to expand the brand.” He said the time was right to try his fashion brand in CE accessories. “It’s a space that has become democratized. Apple did an amazing job to kind of bust open the style equation for accessories around mobile devices. It’s evolved quickly. It creates a lot of areas for us to design accessories to electronics.” Mizrahi added, “We are thrilled to be able to bring to market the industry’s first line of Ecko inspired and branded products. The combination of Marc’s global brand power and Mizco’s retail marketing power promises to bring this amazing line of products to consumers By John Laposky Marc Ecko’s presence should add some character to the accessories market, because the man is a character. Google his name and he shows up, Zelig-like, everywhere: talking hip-hop with Run DMC, shooting a documentary with Lindsey Lohan, buying Barry Bonds’ record home run ball and stamping it with an asterisk. He truly went viral back in 2006 when a fuzzy video circulated on the web of him (allegedly) tagging Air Force One with graffiti. It turned out to be a hoax, but it also proved to be a template for the burgeoning business of gorilla marketing on the Internet. Go to www.twice.com/nov8 to see the original video. And watch for an exclusive interview with Ecko in an upcoming issue of TWICE. Mizco’s Maurice Mizrahi and Mark Ecko display some of the first SKUs of Mizco’s line of Ecko-branded accessories. in every part of the world. “ The Ecko line will range in retail price points from $19.99 to $99, the sweet spot for Ecko’s brand demographics, which skew to the young and urban. Mizco owns and manages a number of other accessories brands, including iEssentials, Digipower, Cellular Innovations and Travelocity, and they are an approved Apple partner. Current Marc Ecko Enterprise brands include: *Ecko Unltd., Marc Ecko Cut & Sew, Eckored, Avirex, GUnit, Zoo York, Complex Magazine, Complex.com and Marc Ecko Entertainment, a video game and multimedia division. Logitech Adds Solar Keyboard By John Laposky FREMONT, CALIF. — Logitech unveiled a solar-powered keyboard that can be powered by indoor light. The wireless solar keyboard K750, the company’s first light-powered keyboard, has an integrated solar panel and lighted power indicator. An included solar power app, available for download beginning Nov. 15 on Logitech’s website, features a lux meter to measure illumination levels for proper charging and offers at-a-glance information about battery levels and power, complete with power alerts. Logitech said a fully charged keyboard will work for up to three months in total darkness. The keyboard boasts a 1/3-inch-thick profile with rounded edges, and Logitech’s Incurve keys, which are concave to support the shape of a user’s fingertips. “The keyboard is still the best input device for typing emails and IMs, updating your Facebook page or posting responses to your favorite blogs — and the Logitech wireless solar keyboard K750 is the next big innovation in keyboard technology,” 56 November 8, 2010 www.twice.com » Editor’s Choice The K750 is Logitech’s first solar-powered keyboard. said Denis Pavillard, product marketing VP for Logitech’s keyboards and desktops. “Plus, with its PVC-free construction and fully recyclable packaging, it’s designed to minimize its footprint.” The K750 ships with Logitech’s 2.4GHz wireless Unifying receiver that offers 128-bit AES encryption. The keyboard is expected to be available in the U.S. and Europe this month for a suggested retail of $79.99. SteelSeries Adds Online Ordering With Local 7-Eleven Store Payment By John Laposky CHICAGO — Gaming accessories supplier SteelSeries has inked a deal with PayNearMe, which will allow gamers to order merchandise online and pay for them in cash at the closest 7-Eleven store. With PayNearMe, a consumer places a product order online at SteelSeries’ web shop, chooses PayNearMe as the payment option, enters his ZIP code and then chooses the closest participating 7-Eleven location. The customer is then given directions on what to print and where to pay. After the customer makes the payment at 7-Eleven, SteelSeries is notified of the payment in real time, and the customers’ order is immediatePayNearMe payments are ac- ly processed and cepted at more than 6,000 shipped. 7-Eleven locations across the “With PayNearMe country. we can expand our business to serve our customers who rely primarily on cash for their purchases,” said Bruce Hawver, CEO, SteelSeries. “We’re now able to give consumers a simple and secure way to purchase gaming peripherals and accessories with cash through the convenience of ordering online and paying for them at a local 7-Eleven store.” “Gamers who prefer to pay with cash now have a convenient cash payment option,” said Danny Shader, CEO, PayNearMe. “PayNearMe empowers SteelSeries’ customers to take advantage of the benefits of ecommerce without requiring them to use a credit or debit card.” PayNearMe payments are accepted at more than 6,000 7-Eleven locations across the country. Conspin Debuts Android-Based Universal Remote By John Laposky send emails and browse the Internet. LAS VEGAS — Conspin unveiled a unique uniOptional features allow for the Andi-One to versal remote control, the Andi-One smart touch work as a VoIP phone with built-in echo canURC, which merges the functionality of a tablet celler and noise suppressor, and once the AnPC with a universal remote control. di-One is in its cradle it can display time and Running the Android 2.1 operating system, weather, news and stock quotes, for instance, the Andi-One allows users to control up to 50 when connected to a Wi-FI network. devices via RF, IR and Wi-Fi, via a 3.5-inch, 320 The Andi-One can also serve as a wireless by 480 scratch-proof touchscreen that also mouse and virtual keyboard to navigate Netflix runs Android apps. and other video streaming services viewed on a The included cradle acts as a battery rechargPC, set-top box or connected TV. er and a 2-watt dual-speaker stereo system for It runs more than 100,000 available Android the Andi-One, as well as for an iPod, iPhone or applications. iPad. The Conspin Andi-One URC is immediately Using the My Activity starter screen, a user available through distribution from Tech Data can auto-discover, register and store virtually and D&H Distributing with a suggested retail of any component on the Andi-One’s 2GB internal $349.99. memory. Once set-up is complete, the Andi-One Conspin also debuted last week its Smart can: group devices by room; switch between Conspin’s Andi-One in its cradle Qwerty CRU 200TQ, a hybrid dual-sided univerdevices, powering them off and on together or sal remote control that controls both traditional individually; and control TV channel selection, volume and pic- consumer media, as well as web-connected Smart TV devices ture functions that require onscreen keyboard entering to perform such tasks The most frequently used keys are available in both physical as searching for movies and programs, browsing the Internet, and virtual form for immediate access. writing emails, downloading apps, or posting on Facebook and The remote allows downloads from a service provider of Twitter. Java-based EPGs to search for movies and programs and can The Smart Qwerty CRU-200TQ will retail for $ 129.99. Zagg Inks License Agreement With Logitech By Lisa Johnston SALT LAKE CITY — Zagg announced it has signed a license and distribution agreement with Logitech for the Zaggmate case with keyboard. “This new relationship with Logitech allows us to dramatically expand our global market presence and scale manufacturing capabilities to meet future demand, while continuing to provide creative and superior solutions for consumers of mobile devices,” said Robert G. Pedersen II, president and CEO of Zagg. “Working together, our companies combine strong brand awareness and intelligent product design with manufacturing and logistics expertise, and worldwide distribution under the umbrella of the globally recognized Logitech name.” Under the terms of the agreement, Logitech will manufacture and distribute the Zaggmate case with keyboard, an iPad case with a Bluetooth keyboard, to their worldwide distribution channels under the name Logitech Keyboard Case. Zagg will retain the right to sell the Zaggmate for both first- and second-generation iPad products on its website, the company said. According to Zagg, this will enable the company to provide more products to the global market since keyboard configurations vary by country. The agreement provides rights to manufacture and sell the products. The Logitech Keyboard Case will be available this month for $99.99. It is constructed of aircraft-grade aluminum and has a flexible, folding hinge. Mizco Unveils Platform-Specific Chargers For Smartphones AVENEL, N.J. — Mizco International’s Digipower division introduced a new generation of platform-specific charging devices for iPhone, Android and BlackBerry smartphones. Maurice Mizrahi, president of Digipower, said the products are the first of their kind to address the specific power requirements of each major smartphone platform. “Until today, virtually every universal charging device was designed to perform optimally for one smartphone platform and that’s the iPhone,” Mizrahi said in a release. “These devices will charge Android and Blackberry phones but not optimally. In fact, the new Digipower portable chargers we are introducing today will charge Android and BlackBerry smartphones faster than conventional universal chargers -- and that’s a fact.” The line includes a home and car kit ($29.99), a home charger ($24.99), a car charger ($19.99), and a combination Power & Sound kit that comes with a set of ear buds ($39.99). The chargers are offered in black with green for the Android platform, black with white for the BlackBerry platform, and black with silver for the iPhone platform. All four models are currently available. Digipower’s Android home and car chargers 28 April 18, 2011 www.twice.com twi1109p028.indd 28 4/14/2011 5:15:19 PM WHEN SELLING THIS >> SELL THESE TOO CELLPHONE ACCESSORY GUIDE Sales of smartphones are expected to be over 450 units worldwide, according to research firm IDC. Android, Blackberry and the Apple platforms will dominate in 2011. Accessories go hand-inhand with every purchase. CASES FLASH MEMORY BATTERIES FACEPLATES STYLI CABLES BLUETOOTH HEADSETS WI-FI CARDS HANDS-FREE HEADSETS WIRELESS KEYBOARDS CAR CHARGERS SCREEN PROTECTORS HOME CHARGERS TRAVEL CHARGERS WARRANTIES AND EXTENDED SERVICE PLANS CAR MOUNTS Plantronics Savor M1100 Bluetooth Headset The Plantronics Savor M1100 Bluetooth ($99.95) combines three-mic audio performance and a new online voice service, Plantronics Vocalyst, to deliver quality audio experiences for conversations, text-to-speech, audio streaming and more. Vocalyst is a cloud-based voice service integrated with the headset that enhances the user experience with convenient features and capabilities. By pressing Savor’s dedicated voice button and speaking commands, users may send and listen to emails and text-tospeech messages, record and listen to reminders, post messages to Twitter and listen to their streams and listen to the latest news, finance, sports and weather reports. The Plantronics Vocalyst service is free for a full year (a $24.99 value) for Savor customers. www.plantronics.com iSound Portable Power Max USB Charging Device The Portable Power Max from iSound is a rechargeable 16,000 milliamp backup battery that charges up to five USB-powered devices simultaneously. With up to 480 hours of power, it provides a huge backup capacity for your smartphone and most other USB-charged devices. Weighing 14 ounces, it travels easily in a purse, briefcase or glove compartment. It includes a mini/micro USB cable, AC adapter, LED battery meter, flashlight and travel bag. www.isound.net Cellular Innovations Tough Tested Rugged Mobile Phone Cases Cellular Innovations will be introducing an expanded Tough Tested Line of Mobile Accessories in May. The rugged and durable padded canvas cases, available for $14.99, feature multiple options for securing smartphones with a Velcro-secured flap and snap buckle closure. In Black, Camouflage or Khaki, the cases feature a steel belt buckle, complete with karabiner clip for securing cases to belts. www.mizco.com 44 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES DESKTOP & NOTEBOOK COMPUTERS The SwissGear Pegasus Notebook Backpack This backpack fits most 17-inch notebooks. It contains a SwissGuard computer pocket to protect your notebook and a number of comfort features including air-flow back padding, shock-absorbing shoulder straps, quick pocket and case-base stabilizer platform. www.imce.com DigiPower 4-Port USB Travel Charger The DigiPower 4-Port USB Travel Charger can power and charge up to four devices simultaneously. Each port can provide a charge based on the need of the device plugged into the port. Available for $29.99, the 4-Port USB Travel Charger is designed for the needs of connected travelers. www.mizco.com Maxell’s Touch Scroll Mouse This 2.4GHz Wireless Optical Mouse offers consumers the latest in technology with a buttonless touch scrolling design. The Maxell Touch Scroll Mouse features a flat, slim and portable design in four colors: blue, black, white and raspberry. This ambidextrous mouse is compatible with both PC and Mac operating systems and includes a USB nano receiver that is so small it can be left in your notebook with no interference. www.maxell.com 50 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES Mizco Int'l Expands Ecko Headphones Line By Lisa Johnston style cord with an in-line mic and controls for use with AVENEL, N.J. — Marc Ecko and partner Mizco Interna- Apple devices. They come in six colors with a travel bag: tional announced they are expanding their headphones white, red, blue, black, pink and purple. offering with the introduction of six ear buds in the Ecko Finally, the Chain ($39.99) and Zip ($29.99) models are Unltd. line. designed to “merge Ecko’s reputation for street-conscious Ecko and Mizco first teamed up together late last year, fashion with utilitarian function,” Mizco said. The Chain ear and have introduced a variety of CE includproducts, ing iPhone and iPad cases and charging products. The new ear buds will ship next month under an exclusive licensing agreement with Mizco’s Digipower diviFrom left to right: Stomp, Lace, Chain, Zone and Chaos II sion, the company said. Six models were announced: buds have a beaded, dog-tag chain cord design and come The Zone ($12.99) ear buds have Ecko’s trademark in four colors, while the Zip have a zipper cord and come in Rhino logo on the earpieces and come in red, green, pink, six colors. Both have in-line mics and volume controls that yellow, blue and white. Three ear pieces are included. are compatible with Apple and Android devices. The Chaos II ($14.99) also have the Rhino design and All of the ear buds have 10mm drivers and silicone ear come in pink, purple, blue, red and black. These feature an tips. All but the Chaos II have frequency ranges of 20Hz in-line mic and controls for the Apple devices. to 20,000Hz. The Chaos II’s frequency range is 10Hz to Also sporting the Rhino are the Stomp ear buds 22,000Hz. The Chain, Zip. Lace and Stomp have imped($19.99), which comes with an in-line mic and controls for ances of 32 ohms; the Zone is 16 ohms and the Chaos II use with Apple devices and Android smartphones, as well is 18 ohms. as a travel bag. Six colors are offered. Mizco and Ecko hinted in a release that a major product The Lace ear buds ($24.99) feature a nylon, shoelace- lineup will be announced at the 2012 International CES. CEDIA Briefs Accell Showing UltraCat HD Extenders INDIANAPOLIS — Accell will showcase its UltraCat HD Extenders at CEDIA Expo. Accell’s UltraCat HD, a transmitter and receiver set featuring HDBaseT technology, can deliver uncompressed FullHD digital video, audio, 100BaseT Ethernet, RS232 and IR control signals over a single CAT-5e cable. The extenders are created to support HD video applications, supporting all resolutions and video formats, including 1080p, 4K and 3D. The UltraCat HD Extenders support cable runs of up to 328 feet and feature a data-transfer rate of up to 10.2Gbps. They are the HDCP compliant and compatible with the most recent HDMI High Speed spec. The extenders support CEC functionality and provide an Ethernet 10/100BaseTx passthrough, which is ideal for use with IP-enabled TVs and components, the company said. The UltraCat HD Extender featuring HDBaseT technology is available now with an suggested retail of $499. Accell is in booth 3204. The company will also have on display its UltraAV 5x1 HDMI switch as well as its AVGrip Pro Locking highspeed HDMI cable line. 62 September 8, 2011 www.twice.com Atlona Offering Range Of A/V Setup Devices INDIANAPOLIS — Atlona’s Professional division will display a range of solutions allowing integrators to create scalable, customizable solutions for customers in residential and commercial A/V applications. New products on display at CEDIA Expo include the company’s AT-DVI4100SR and AT-HD4-V110SR DVI and HDMI HDBaseT extender kits. The units extend DVI and HDMI transmissions up to 350 feet with resolutions up to 4Kx2K over a single CAT-5/-6/-7 cable, while providing bidirectional RS232, IR and Ethernet pass-through. Atlona will also show its AT-PRO2HD88M-SR and AT-PRO2HD1616MSR HDBaseT 8x8 and 16x16 HighSpeed HDMI Matrix Switchers. The high-speed switchers feature eight or 16 HDMI 1.4 inputs and eight or 16 independently switchable twisted pair outputs to feed eight or 16 separate receiver modules (included). The units have the ability to equalize, amplify and reclock the signal to ensure HDMI-accurate signal transmission through long cables without quality loss. Featuring HDBaseT technology, the switchers extend HDMI sources up to 330 feet at 4Kx2K resolution over a single CAT-5/-6-/-7 cable, in addition to providing analog two-channel stereo, bidirectional RS-232, and zonespecific bidirectional IR passthrough 50 Cent's SMS Audio Acquires KoNoAudio By Lisa Johnston NEW YORK — More news has emerged from the ever-popular musician-meets-headphones category. SMS Audio, which has rapper 50 Cent as its CEO, announced it has acquired the assets of headphones designer KoNoAudio. KoNoAudio founder Brian Nohe will become president of SMS Audio. A line of wired and wireless headphones and audio accessories are slated to be introduced in the fall from SMS Audio. Features will include on-board controls and the ability for four users to listen to the same wireless audio from a single source. In a statement, 50 Cent (Curtis Jackson) said, “I’m eager for my fans to hear my music the way it was intended — the way it was mastered in the studio. The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.” 50 Cent was made part owner of Sleek Audio during International CES in January, but the partnership between Sleek and his G-Unit Brands licensing company was terminated in the spring before any products came to market. up to 60 KHz. Both the Extender kits and the HDMI switchers support Deep Color, HDCP and full 3D, while preserving 7.1-channel digital audio, including DTS-HD and Dolby TrueHD. Panamax/Furman Demos Power Products INDIANAPOLIS — Panamax/Furman will have on display a series of kiosks highlighting the company’s line of power-management systems and solutions. Inside booth 1321 attendees will find a kiosk devoted to a hands-on demo station for the company’s BlueBolt remote power- and energy-management platform. By combining Cloud-based control with Panamax/Furman power-management hardware, BlueBolt integrators can remotely reboot problem components to address customer issues immediately from their smartphone, tablet or computer, the company said. With a wide variety of power and energy alerts, integrators can be proactive on service issues with email notifications when power anomalies occur, and set up budget alerts for tracking system energy usage. Integrators can learn how to use advanced features such as setting up auto-reboot to automatically restart network equipment when an Internet connection is lost, as well as how to integrate power into control and auto- The BlueBolt energy-management interface mation systems for maximum functionality, the company said. Other kiosks will demo BlueBolt energy-management hardware, the company’s power-management audio-performance systems and the company’s in-wall power-management solutions. DigiPower’s Universal Charging Dock Perfect for charging all iDevices, DigiPower’s Universal Charging Dock ($29.99) features an attached four-foot cable for connecting to a wall charger for charging or to a computer for charging/syncing. The integrated blue LED on the base of the stand indicates power status, and the wide base provides extra stability for use with an iPad or when surfing the web, photo viewing or checking e-mails. Who We Are DigiPower Home and Car Power Kit The DigiPower Home and Car Power Kit ($39.99) incorporates a high level of built-in electronic safety features to protect valuable equipment from over-voltage or short-circuit conditions. They also feature rapid charging capability and an extra-long two-meter cable. Its slim design, high-gloss black finish and metallic trim complement the design of all iDevices. The DigiPower and iEssentials Divisions of Mizco International directly address the primary needs of iDevice users—Power and Personalization. According to Maurice Mizrahi, DigiPower President, Apple’s iDevices—in all of their forms— have become centerpieces in the lifestyles of today’s consumers. This has created an enormous market demand for portable power products that can keep these devices running at full capacity, for longer periods of time. “iPhones, iPods and iPads are in a class of their own, and we have designed a complete line of auxiliary battery packs and cases that completely complement and extend the performance capabilities of the devices themselves.” Once consumers have the power to ensure their devices keep running for as long as they are needed, their concerns turn to personalizing these devices to meet their distinct style aesthetics—and that’s where Mizco’s iEssentials division comes in. Sam Mizrahi, Mizco Executive Vice President emphasizes, “The days of plain white or black earbuds, cases or skins are over. Consumers want to personalize their devices with cases and covers that reflect their individual tastes. Retailers need to embrace this movement by offering products that meet the performance and style expectations of their consumers.” Mizco takes seriously the challenge of designing, engineering and manufacturing the next generation of power products and fashionable accessories for all iDevices that continue to set new standards. www.mizco.com iEssentials iPad Shell Case Page 18 | Ev rything iPAd, iPhon , iP d & MP3 oo! | A S ci l Su l IC T eme pp a pe T O e e The new iEssentials iPad Shell Case features a rotating stand to allow for multiple viewing positions. Its durable clip adjusts for each user’s desired view and allows the iPad to be mounted on a wall. The case is available in the colors smoke, blue, clear and pink to meet the tastes of all consumers. nt to W E m m www . izco.co O CAR by Oxygen Audio The O CAR by Oxygen Audio is the first car stereo specifically designed and manufactured for fullintegration with the iPhone. It lets users control all car stereo functions—as well as music library browsing—using the touch screen of the iPhone. www.aampofamerica.com Haier 20-inch Soundbar Haier’s soundbars boost your TV’s audio performance and enhance the home theater experience. You can charge and play iPod, iPhone and iPad plus view content on your TV with the component video output. The Haier Audio App provides FM tuner, Internet radio and weather forecasts as well as alarm clock functionality. Available in 20- and 32-inch sizes to pair with smaller TVs. http://haieramerica.com Sony MDR-XB22iP Extra Bass Earbuds for iPod/iPhone/iPad Crank the bass and take your music to the streets. Bringing big bass to the iPod compatibility market, these Extra Bass earbuds accurately reproduce powerful and dynamic deep bass sound. A full function in-line remote provides total control with volume, track and call controls. Coming this fall ($59.99). www.sony.com/headphones iLuv ArtStation Pro Speaker System Winner of a 2011 CES Innovations Award, the ArtStation Pro (iMM514, $169 MSRP) transforms the iPad into a home entertainment center, enabling users to easily and comfortably enjoy music, movies and TV shows. Ideal for parties, family gatherings or simply for personal enjoyment, the ArtStation Pro will easily become a user’s main music system. www.i-luv.com DigiPower Boost Elite iPhone Case The DigiPower Boost Elite seamlessly combines the protection and grip benefits of a silicone “skin” case with a high-capacity rechargeable backup battery. Available in a variety of colors, the Boost Elite provides up to 11 hours of additional talk time, 8 hours of video playback or 8 hours of Wi-Fi time. www.mizco.com Scosche clipSYNC Cable The clipSYNC features a full-sized USB charge and sync cable with a built-in, spring-loaded carbineer. Available in iPod/iPhone and Micro and Mini USB models, the durable clipSYNC provides consumers a convenient mobile sync-and-charge solution while on the go. www.scosche.com Everything iPAd, iPhone, iPOd & MP3 Too! | A Special Supplement to TWICE | Page 41 *HOT PRODUCT SHOWCASE Sony RDP-X500iP Ultra-Premium Speaker Dock Robust, crisp room-filling sound from a beautiful package. A built-in subwoofer and S-MASTER digital amplification work in concert for an unbelievable audio experience. The modern design includes a retracting dock and adds to the powerful sound performance. Available this fall ($299.95). www.sony.com/docks iEssentials Leather Folio for iPad The iEssentials Leather Folio is designed for the consumer looking for a more traditional and upscale way to cover and protect their iPad. Available in black, blue, brown and pink, the Leather Folio features a folding front flap for vertical and horizontal viewing angles, a soft microfiber interior, holes for a headphone jack, dock connector port, on/off and volume controls. A magnetic front flap ensures the iPad stays secure when the cover is closed. www.mizco.com AmpliTube iRig Guitar Amp/Effects System The AmpliTube iRig is the ultimate mobile guitar amp and effects rig system for iPhone, iPad and iPod touch. Jam anywhere with world-class guitar and bass tone right in the palm of your hand. www.ikmultimedia.com or contact info@navarre.com Withings Wi-Fi Body Scale The Withings Wi-Fi Body Scale is a high-tech, elegant device that measures weight, fat mass and lean mass. Using the free Withings App, you can keep track of your health indicators, stay motivated and achieve your fitness goals faster and more smoothly. It works with iPhone, iPad as well as Android smartphones and computers. Visit www.withings.com or contact info@navarre.com SOUL SL300 Over-Ear Noise-Canceling Headphones The SL300 offers superior noise-cancellation technology combined with sleek style and professional sound. The comfortable over-ear design seals in sound and blocks out ambient noise for a truly private listening experience. The premium gold or black/white color combinations add stylish and unique flair ($299, available now). www.soulelectronics.com Page 42 | Everything iPAd, iPhone, iPOd & MP3 Too! | A Special Supplement to TWICE iHome, Disney Team For Audio Accessories Line By John Laposky RAHWAY, N.J. — iHome unveiled a line of Disney-licensed audio accessories products featuring Kermit the Frog, Minnie Mouse, Phineas and Ferb, and Jack Skellington from “The Nightmare Before Christmas.” The new iHome lineup includes noiseisolating earphones, over-the-ear headphones, portable speaker systems and iPod docking alarm clock speaker systems. Additional products are planned for 2012, the company said. The noise-isolating headphone models feature detachable passive ear cushions in a variety of sizes, enhanced bass response, inline volume control and a travel pouch. They retail for $14.99. The over-the-ear headphones feature padded ear cushions, a padded adjustable headband and in-line volume control. They retail for $24.99. The portable speaker system connects to any portable audio device with a 3.5mm headphone jack through a hard-wired line-in cable. Volume is controlled by the player. It retails for $19.99. A second SKU, housed in a water-resistant casing with a zipper closure, retails for $39.99. The iPod-docking alarm clock speaker system is certified Made For iPod and features gradual wake and gradual sleep functions, two independent alarms that allow wake to music or buzzer, an aux-in iHome’s Disney line includes earpphone, headphones, portable speaker systems and iPod docking alarm clocks featuring Kermit the Frog, Minnie Mouse, Phineas and Ferb, and Jack Skellington from “The Nightmare Before Christmas.” jack and a backlit LCD display with adjustable dimmer. It also works with any player with a 3.5mm headphone jack and retails for $49.99. “We are excited to collaborate with Disney on a great new line of audio products for under $50,” Evan Stein, iHome’ marketing director, said. “From Kermit the Frog earphones to a classic Minnie Mouse dual alarm clock speaker system, Disney fans will love waking up and listening to music with some of their Mizco Launches iEssentials RoboBuds By Lisa Johnston AVENEL, N.J. — Mizco International’s iEssentials division joined the growing list of headphones manufacturers in the kid-friendly business. The RoboBuds line, offered in five “characters” for $9.99, are designed to protect sensitive ears from damage by having a max volume output of 85dB. The five characters are Phantom, Streke, Electrika, PowerBot and Crimson- Robo, each with a robot character on the cord that slides up and down and serves as the set’s cord-management system. “Children are embracing music at younger and younger ages than ever before, and that requires manufacturers to go further than ever before to design products that can help protect against unintended damage caused by sudden increases in music volume,” said Mike Mizrahi, Mizco’s creative director. favorite characters.” The new iHome line featuring Disney characters can be purchased select Toys ‘R’ Us, Bed Bath & Beyond and Barnes & Noble stores, among other chains. For detailed product information, please visit www.ihomeaudio.com/ disney. 66 December 19, 2011 www.twice.com SUNRISE, FLA. – Concord Keystone Trading has introduced the Keystone Eco Booster portable battery pack for MicroUSB smartphones in the U.S. The portable Keystone Eco Booster charges and extends the battery power for smartphones and is the newest addition to the line of proven power performers from Concord Keystone, including AmigoCase, Solar/USB Power Pak and other charging units and accessories, the company said. The Keystone Eco Booster has a built-in retractable MicroUSB charging cable so no additional accessory is needed. The Booster has an adhesive gel pad hidden beneath a removable protective cover. After removing the protective cover, the Booster can be attached neatly to the back of the smart phone without slippage. The protective cover for the adhesive gel pad can be relocated to the back of the Booster to be used as a horizontal or vertical viewing stand, Concord said. The Keystone Eco Booster portable offers up to double the battery life for most MicroUSB smartphones and is fitted with a battery-check button and LED status indicator to show the charge level of the Booster. The suggested retail is $49.99. Ivee Talking Alarm Clocks At CES By Doug Olenick LOS ANGELES – Ivee will showcase its latest line of voice-controlled alarm clocks at International CES next month. The Ivee Flex and Ivee Digit are hands-free devices that can understand and respond to 35 and 40, respectively, voice-activated commands. The Flex features an FM radio that can be turned on by a voice command and six sleep sounds designed to help one relax. It also has a 5-inch LED and can itself announce the time, date and MXL Ships iPad Mic The RoboBuds have a max volume output of 85dB. Concord Debuts Battery Pack EL SEGUNDO, CALIF. – MXL Microphones has started shipping its Tempo mic for the iPad. The Tempo is a USB-powered condenser microphone for recording vocals and other sounds on an iPad using the iPad Camera Connection kit adapter. It is also compatible with Windows and Mac computers. The mic features an integrated headphone output so the user can monitor a recording directly. It is available in two color schemes, a black body with a red grill and a silver body with a black grill. It retails for a suggested $79. temperature. The Digit has a 3-inch LCD and three sleep sounds, and it can also announce the time, date and temperature. Other shared features are multiple alarm sound, snooze and timer options, and they can be upgraded via a USB port. The Flex carries a $59.99 suggested retail price and the Digit is priced at $49.99. All are now shipping to Brookstone, Hammacher Schlemmer, Sharper Image and Helloivee.com. » Web Video Evolve iPad Enclosures are heavyduty protective iPad shells, aimed at the enterprise and business channels, that are custom-made to incorporate a logo or promotional message. Go to www.twice.com/ twicedec19 to watch a video on how they work. Lee Comments On Beats Split During and after International CES, the CE world was abuzz with the news that Monster and Beats Electronics were ending their winning partnership. TWICE spoke with Noel Lee after the show to get his take on the story and to clear up a few rumors. See the full story at www.twice.com/twicejan30. Mizco Int'l And Ecko Unveil Updated Graffiti-Inspired Lines By Lisa Johnston LAS VEGAS — The Ecko Unltd. division of Mizco International used International CES to show off its new CE accessories products. The Force headphones, which feature 57mm speaker drivers, are part of the company’s Unltd. Sound headphones. They come in gold, Graffiti White and Camo Gray. Features include noise reduction, reinforced construction and frame, max input power of 100mW, impedance of 32 ohms, a frequency response of 20Hz to 20kHz and a satin carrying bag. Suggested retail is $49.99. The Motion headphones ($29.99) have 40mm drivers, 300mW max input power, 20Hz to 22kHz frequency range and impedance of 32 ohms. They come in white, red and gold. The Impact headphones ($24.99) have the same tech specs as the Force headphones but with a different design. They come in Graffiti, Black and Camo Blue. Ecko also unveiled the over-ear Link wireless headphones ($99.99), which use Bluetooth technology. Features include a noise-canceling microphone; volume, track and call controls; a rechargeable lithium-ion battery; and a foldable design. Play time is listed at six hours, talk time at eight and standby time at 100. The Exhibit series of headphones ($39.99) and iPhone cases ($19.99) is the result of a collaboration between company founder (and The Exhibit headphones famed graffiti artist) Marc Ecko and 11 other graffiti artists. The cases come in five colors, while the headphones have 40mm drivers and a frequency range of 20Hz to 20kHz. All of these headphones (and the Exhibit iPhone cases) will be available in April. Beyond headphones, the company launched its Unltd.Power line at CES. The Power Kits come with flat tangle-free USB cables, rubbercoated 1-amp home and car chargers, and power-protection circuitry, according to the company. Three different SKUs are available: one for Apple devices, one for BlackBerrys and Androids, and one for all three. Headphones Headline International CES By Lisa Johnston as oncoming traffic. LAS VEGAS — It was headphones in the news The AfterShokz Mobile headphones add an inand on the minds of many at the 2012 Interline microphone, so incoming calls automatically national CES, with dozens of manufacturinterrupt music and simultaneously activate the ers introducing new models and updating microphone. their lines. The AfterShokz Game headphones are enTWICE has rounded up just some of gineered for gamers or those who use VoIP. the companies that were there. More All three models are sweat and water resiscan be seen online at www.twice.com tant, and have in-line controls and a lifetime and in the Jan. 10 print issue. warranty. Both the Sport and Mobile headAfterShokz launched its “ear-free” phones have a standard 3.5mm connector, headphones during the show, which and the AfterShokz Game has a USB conare designed to rest outside of the nector and an extended 9-foot cord. wearer’s ears to prevent hearing damThey are currently available for the folage. lowing prices: AfterShokz Sport, $59.95; Three models are available: AfterAfterShokz Game, $69.95; and AfterShokz Shokz Sport, AfterShokz Mobile and Mobile, $69.95. AfterShokz Game. Bell’O announced just prior to CES that it “Unlike conventional headphones and was entering the headphones market with a line ear buds that use the eardrums to transmit of in-ear models under its new Bell’O Digital brand. sound, Aftershokz headphones rest comSix models will be available: BDH220, fortably in front of the ear and utilize bone The Street by 50 DJ headphones BDH440, BDH640, BDH643, BDH650 from SMS Audio conduction technology to transmit sound and BDH653. The ear buds will feature through the listener’s cheekbones to the tangle-free cords, three sizes of ear cushinner ear, bypassing the eardrum completely,” the com- ions, and in-line volume control and microphone. They’ll pany said. be available this spring at prices ranging from $9.99 to The AfterShokz Sport headphones are designed for $39.99. active users. Since AfterShokz headphones rest outside Fanny Wang used CES to show off its updated (continued on page 44) the ear, users are able to also hear ambient noises, such iLuv Intros Kindle Fire Dock, Charging Solutions By Lisa Johnston connector. The iCB27 version can be used with Galaxy LAS VEGAS — iLuv Creative Technology expanded its Tab and Galaxy S smartphones. CE accessories lines with new charging products and Pricing for the cables start at $19.99. sync cables, and it introduced what the company is callThe company also launched its MyPower line of powing the first audio dock designed for Amazon’s Kindle er and charging solutions meant for the “world-traveling line. consumer.” Pricing for these cables start at $19.99. The iMM375 features the robotic arms of the comThe DreamTraveler iAD301 is a travel-size combinapany’s MyBot OmniFit technology. This allows the dock tion power strip with surge protection, USB charger for to adjust for the width of the Kindle Fire or Kindle Touch, Apple devices, and a slide-out charging dock. It can or it can be used with any depower up to six devices at vice that uses a 3.5mm audio once with its three grounded port. outlets, two USB ports and The iMM375 also charges one USB charging dock, iLuv the Kindle while it’s plugged said. in. Suggested retail is The RockWall iAD710 is a $69.99. dual-port USB wall charger Speaking of charging, that can simultaneously quickiLuv introduced several new charge an iPad and an iPhone/ charging and syncing cables iPod. It features a swiveling as part of its MyLink line. base that allows it to be conThe retractable CuteSync nected to an outlet strip on the iCB12 is billed as an ultrafloor, an outlet on the wall or portable sync and charge folded closed. It can also accable that can fit on a The RockWall iAD710 charger can connect to an outlet strip on the commodate various internakeychain. It has an Apple floor or on the wall. tional plug adapters. connector and a MicroUSB The DualPin iAD610 dualconnector, as well as a flipport USB charger is meant for out USB connector. iLuv said it was designed to expose use in cars. It features a total of 15.5 watts and can only one connector at a time, thus avoiding any potential quick-charge an iPad and iPhone simultaneously. It also syncing errors incurred by connecting two devices at has a head that can swivel at a 30-degree angle. once. The MobiSeal car charger comes in two versions. The The Mini CuteSync iCB9 is similar to the CuteSync, iAD530 is meant for use with MicroUSB devices, and but it’s only meant for use with Apple devices. the iAD540 version works exclusively with Galaxy tabThe DualJack iCB17 is a combination sync and charge lets and smartphones. cable that has an Apple connector and a MicroUSB All of iLuv’s new products will be available in May. www.twice.com January 30, 2012 43 twi1203p043p044.indd 43 1/26/2012 3:17:27 PM WWW.MIZCO.COM iEssentials 360 Stand The new iEssentials 360 Stand for iPad 2, available for $20, features a 360-degree rotating display that allows the iPad 2 to be displayed at any angle. The compact stand folds up for easy storage and features a black rubberized finish with extra grip on the bottom for security and stability. WHO WE ARE iEssentials Universal Neoprene Tablet Cases The Universal Neoprene Tablet Cases are available in zipper and sleeve models. The Zipper Case features a zipper pocket for storage of cables and other accessories while the Sleeve Case (pictured) features a fold-over closure and is reversible. Both are available in 7- and 10-inch sizes, for $9.99 and $14.99 respectively. DIGIPOWER Cross-Brand Charger DIGIPOWER’s Cross-Brand Tablet and Smart Phone Charger features a simple three-position Smart Switch that allows it to optimally charge USB-powered tablets from major manufacturers such as Apple, Samsung, HTC and BlackBerry. The ultra-compact charger also charges USB-powered smart phones with maximum charging efficiency and is available at retailers and online for $29.99. PAGE 10 | A TWICE RETAIL GUIDE TO EVERYTHING “i” Mizco International fulfills the needs of every consumer with its five strong and clearly differentiated brands—DIGIPOWER, iEssentials, Cellular Innovations, *ecko unltd. and Travelocity. With a wide range of mobile device accessories available in virtually every style, Mizco has the perfect product for every consumer, whether they want to express their own unique style or need super-rugged, heavy-duty device cases and headphones that can withstand anything thrown at them. While other manufacturers create products for one type of consumer, Mizco designs products for at least five different types of consumers, which are addressed through each of the various brands. According to Mizco President/CEO Albert Mizrahi, “The iPad 2 wasn’t made for one type of consumer and neither are Mizco’s iPad 2 accessories. By offering consumers multiple brands that feature highly-individualized accessories, we provide our retailers the opportunity to sell the most personalized solutions to their consumers — to the benefit of all of us.” www.mizco.com COOL PRODUCT SHOWCASE iHome iD50 App-enhanced Bluetooth Dual Alarm Clock Radio Speakerphone for iPad/iPhone/iPod The iD50 is a dual alarm AM/FM clock radio for iPad/iPhone/ iPod that charges those devices and lets users wake and sleep to either one. Consumers can also pair Bluetooth-enabled devices to stream audio. The iD50 features EQ controls, SRS TruBass and Reson8 sound technology for an exceptional audio experience. www.ihomeaudio.com Klipsch Mode M40 Headphones As the company’s first-ever active noise-cancelling (ANC) headphone model, the Klipsch Mode M40 employs only the best in personal audio technology. The headphone provides listeners upwards of 45 hours of ANC on a single AAA battery. Available in a bourbon finish with blazed copper accents, the Klipsch Mode M40 is a statement product exuding nothing but fashion and luxury. www.klipsch.com JBL OnBeat Xtreme The OnBeat Xtreme is a complete high-performance audio system that pairs with virtually any Bluetooth-enabled smart phone or tablet for highquality wireless playback of your music, movies and games. www.jbl.com iLuv Vibro II The Vibro II is a high-fidelity alarm clock dock that lets consumers wake to their iPhone or iPod, radio, the Shaker or any combination with the Shaker. When placed under a pillow, the Shaker’s smooth, rhythmic vibrations are guaranteed to wake even the heaviest sleeper or the hearing impaired. www.i-luv.com Ion Audio iLP Turntable Conversion System for iPad/iPhone/iPod touch Bring your customer’s vinyl music back to life with Ion Audio’s turntable conversion system. Using a built-in dock, your customers can transfer music directly from their records to an iPad/iPhone/iPod using the included EZ Vinyl and Tape Converter app. www.petra.com Veridian Healthcare iHealth Monitoring Solution A solution of innovative, mobile personal healthcare products that make it simple and easy to test, track, graph and securely share health information utilizing the Apple iOS mobile platform. Blood Pressure Monitor (BP3) and Digital Scale (HS3) are sold separately. www.dandh.com Ecko *UNLTD.ESSENTIALS iPad 2 FOLIO Ecko’s *UNLTD.ESSENTIALS new line of sleek, stylish iPad 2 FOLIO cases—designed specifically for the iPad 2—are available for $39.99 in shiny and matte textures. Both models feature a secure magnetic cover with auto-sleep and wake features, a soft, scratch-resistant nano-fiber lining, a dual FaceTime and keyboard stand, interior pockets for business cards and cutouts for full access to all ports and buttons. www.mizco.com PAGE 30 | A TWICE RETAIL GUIDE TO EVERYTHING “i” WHEN SELLING THIS >> SELL THESE TOO APPLE iPOD/iPHONE ACCESSORY GUIDE Apple’s iPhone remains the gold standard in the smartphone space and the company holds a commanding share of digital media player sales. Your customers want the latest accessories to complement the Apple lifestyle. CASES HEADPHONES SPEAKER DOCKS BOOMBOXES CABLES BATTERY PACKS SONIC ENHANCEMENTS SPORTS BANDS FM RECEIVERS FM TRANSMITTERS REMOTES BLUETOOTH TRANSMITTERS WRAPS iHome iP76 LED Color-Changing Tower Stereo Speaker System with Bluetooth The world’s first color-changing Bluetooth tower speaker system delivers three feet of pure excitement, color and rocking sound. Charges and plays iPhone or docking iPod. Adjustable LED cabinet color features color fade, favorite color, pulse to music and strobe effect. Auto-pairing and -linking feature makes Bluetooth setup simple and fast. www.ihomeaudio.com iEssentials’ iPhone Cases The new iEssentials cases for the iPhone 4/4S feature a hard outer shell for extra protection and allow full access to all controls and ports. The Kick-It Case features a sturdy built-in kickstand that allows the phone to stand in the vertical or horizontal position. The Wallet Case is designed with a built-in slot that holds up to three creditcard sized items. The Shell-Holster Combo combines the protection of a fitted case with the convenience of a holster. www.mizco.com Fanny Wang 3000 Series Over-Ear Wangs These headphones are specially engineered to actively eliminate over 95% of ambient noise. Two microphones measure noise levels from inside the ear cup; an additional two microphones are used to measure ambient outside noise. Using these measurements, a canceling signal is generated so you can listen to your music in complete isolation. www.dandh.com 18 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES COMPUTERS Netgear Powerline 500 Nano Netgear’s Powerline 500 Nano converts any electrical outlet in your customers’ homes into a high-speed network connection. It offers plug-and-play setup and top speeds, all in a small form factor. It’s geared for connecting a single device such as game console, Blu-ray player, Smart TV, HD set-top box, network DVR, PC, and other devices to the home network router and the Internet. www.netgear.com iEssentials’ Cables To-Go iEssentials’ Cables To-Go are made with a tangle-free, braided nylon cord, and allow you to get the most out of your digital devices without forcing you to spend your valuable time untying knots. The 3.3-foot cords also come with a cable clip that prevents the cord from falling off your desktop. The cables are available in 3.5mm to RCA, 3.5mm AUX, Micro USB, Mini USB, iPhone/ iPod, and Mini HDMI. www.mizco.com CODi Mobile Max Notebook Carrying Case Einstein MIMOBOT Designed for 17-inch notebooks, the Mobile Max is spacious enough to accommodate business tools while doubling as an overnight bag. Weighing in at a mere 7.85 pounds, with four distinct, spacious compartments, this case is compact enough to fit in overhead compartments and under the seats of most regional airplanes. www.dandh.com The first in a brand-new series of MIMOBOT flash drives from Mimoco honoring iconic figures in history, “The Legends of MIMOBOT Series,” is none other than the most influential physicist of the 20th Century—Albert Einstein! Navarre 1-800-728-4000 Manhattan Stealth Touch Mouse It’s the first mouse that features all “touch” technology—no buttons to click or wheels to scroll. Exclusive Curve-Touch technology recognizes preprogrammed fingertip movements when it’s used as a desktop or presenter mouse, allowing everything to be controlled with a simple tap, swipe or slide of a fingertip. www.mahattan-products.com 42 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES HOUSEWARES nonfoods for profit Heading for By Nora Caley The annual Housewares Show promises a wide selection of new merchandise. Here is a sample of what may fit in supermarkets. COULD IT FINALLY BE TRUE? Is the worst over for the much-maligned housewares category and can retailers look forward to an uptick in sales on everything from kitchen gadgets to microwaves and refrigerators? The answer, according to many suppliers attending this month’s International Home + Housewares Show in Chicago, is a definite maybe. A large number of suppliers say that the improving economy is helping to spur demand in the more expensive end of the housewares market. At the same time, many note that the less expensive end of the category, including many of the products that sell at supermarkets, have always fared relatively well, despite the rough economic conditions. Optimism is high. According to Perry Reynolds, vice president of marketing and trade development for the International Housewares Association, exhibition space at the upcoming show at McCormick Place is sold out for most categories, and the number of registered buyers will be higher this year than last year. The show, which will take place March 10 to 13 will attract an estimated 60,000 attendees and 2,000 exhibitors. Reynolds says those figures point to the fact that conwww.groceryheadquarters.com March 2012 87 nonfoods for profit sumers are ready to spend on updating their homes, a positive thought that he acknowledges sounds familiar. “There were probably false dawns, false excitement to some degree over the past couple of years,” he says. “Suppliers were cautiously optimistic last year, yet they are very optimistic this year.” He points to what he calls a free flow of new products as another example of overall optimism. This year’s show will feature 30,000 new items, including merchandise from 400 new exhibitors. “If we find room for them that number will grow some more,” Reynolds says. “Entrepreneurs are finding access to capital and bringing products to market.” Also new this year, the IHA will present awards for innovation. Among the attendees will be approximately 15,000 U.S. buyers and 6,000 international buyers. All hope to find decorative items, kitchen accessories, and other products that will update their housewares assortments. Here is a look at what some housewares companies plan to showcase at this year’s event. Wahl Clipper Corp. One trend that is helping boost sales in personal care items is the fact that people are cutting their hair at home, and not just to save money, says Steven Yde, director of marketing for Wahl Clipper Corp., based in Sterling, Ill. “We see a marked increase in haircut bonding, which is moms and dads cutting their children’s hair, even adult children,” he says. “It provides a way for families to share an intimate bonding experience while feeling good about saving money and interacting, as opposed to noninteracting activities such as watching TV or going to a sporting event together.” Wahl Clipper will highlight the Fade Pro, a combined fading and balding clipper. Wahl also has a new Total Care oil for conditioning personal care appliances, such as clippers, trimmers and shavers. The company will also feature its new Complete Hair Cutting Book. 88 March 2012 www.groceryheadquarters.com HOUSEWARES Mizco International People want to take their smartphones and tablets with them when they travel and sometimes that travel involves being around pools and beaches. To protect those devices, Mizco International, based in Avenel, N.J., is extending its Travelocity line with the Waterproof Series of cases. The cases are available in sizes for tablets, smartphones, cameras and e-readers. David Strumeier, executive vice president of sales and marketing of the Travelocity division of Mizco, says grocery retailers are merchandising the cases on clip strips near the sun block and sun protection items. “It’s a very easy sale to create in a grocery store,” he says. “They are impulse items and they are priced in Travelocity brand prices, and Travelocity screams value.” ations by Good Cook line. The 3-D cookie cutters can make cookies to be assembled into a gingerbread house or a standing Christmas tree, say officials for the Rancho Cucamunga, Calif.-based company. The 3-D bakeware is a two-piece baking mold that turns a cake mix into a solid edible Christmas ornament. Also in the Sweet Creations line is a collection of holiday cookie and cake pop molds, clamshell type molds that form cake batter into cake pops that the home baker can decorate. Also new from Good Cook is the Peanut Butter and Jelly Tool, which features a soft silicone, angled tip to scoop and spread jam or jelly. The opposite end has a serrated blade shape to scrape the peanut butter and then cut the sandwich in half. The newest addition to Good Cook’s TOUCH kitchen helpers is a baster with built-in functions. There is a cleaning wand that uses a squeegee concept instead of a bristle brush, a silicone basting brush tip, and parts designed to fit neatly into the baster itself for storage. Candle-lite Cool Gear International Cool Gear International will feature 25 new hydration products, including barware, single and double wall water bottles, glass bottles, coffee mugs, food storage, travel accessories, lunch bags and filtration products. “During these challenging economic times, consumers are value and quality conscious, both in hydration and food storage,” says Hank Roth, executive vice president for the Plymouth, Mass.-based company. “Ease of function, design, quality and brand name are important.” Bradshaw International Bradshaw International will highlight four Good Cook products at the show. First is the 3-D series in the Sweet Cre- The newest candles from Candle-lite reflect various themes, says Mark Cunningham, vice president of sales and marketing for the Cincinnatibased company. What they have in common, though, is the filled jar format. “The filled glass product segment is the best vehicle to deliver fragrance,” he says. Among the candles the company will present at the show are the Fresh Fruit collection, 10 colors and fragrances designed to conjure the smells of a farmers market. The scents include Apple, Lime, Mango, Plum, and others, and are available in 18-ounce jars with decorative lids. The Escape collection offers six fragrances that offer a spa feel. “It’s somewhat inspired by the aromatherapy category,” Cunningham says. “It’s geared to appeal to a broader audience, to capture some of the under 35 consumer group.” The Escape candles are avail- GM REPORT nonfoods for profit Reclaiming GENERAL MERCHANDISE With dedicated focus, supermarkets can regain lost market share from the profitable general merchandise category. By Craig Levitt E volve or perish. It is a basic business tenet. No longer can a retailer be defined as a food store, mass merchant or drugstore. As the lines of retail continue to blur, traditional grocers have the opportunity to regain a former stronghold—general merchandise (GM) sales. Industry observers say many grocers have already made inroads within GM. “For those that continue to make a commitment to GM, and that doesn’t always mean space, but an intelligent approach to the category, they are faring very well,” says Mark Deuschle, vice president, business development, chief marketing officer for Colorado Springs, Colo.-based Global Market Development Center (GMDC). In today’s environment, a retailer cannot be everything to every shopper. To get the most out of GM sales, there are some categories that grocers should pay closer attention to than others. Products that pertain to food are a perfect fit, say observers. “Why would a grocer give up on household kitchen gadgets or cookware,” says Deuschle. “If there ever was a more natural fit… food storage, food preparation, those are all categories where grocery should dominate.” Products that satisfy a trip mission, such as those geared toward baby and pet are also areas that should garner grocers’ attention. For categories not quite as logical, it is often incumbent on manufacturers to generate consumer interest, because most retailers likely will not. Observers say almost any category can provide value and be a traffic driver if managed properly— but retailers have to want it to work. “I am absolutely convinced that for supermarkets, with the right category, and with the right attention from the retailer and the manufacturer, with that many www.groceryheadquarters.com May 2012 125 -2 file:///Users/eric/Desktop/_-hh2.html[5/3/12 6:18:11 PM] nonfoods for profit NONFOODS NEWS iPhone-atics MIZCO IS INTRODUCING A LINE OF IPHONE CASES UNDER ITS IESSENTIALS BRAND. Of- ficials at the Avenel, N.J.-based company say the new products are compatible with the iPhone 4/4s, and features products with hard outer shells that provide extra protection and complete access to all ports and controls. “This new line of iPhone cases builds upon Mizco’s core belief that the mobile device is only the beginning of a long term consumer experience. With this new line, the case itself is only the beginning, as each new design offers users added functionality, be it a way to easily store credit or business cards with their device, or added protection, or a stand to easily view photos or videos,” says Mizco International president and CEO Albert Mizrahi. “The team at iEssentials is wholly dedicated to ensuring that every mobile device user can personalize their device in any way conceivable, by making sure all of our products feature not only colorful, stylish designs but unique features that expand the purpose of something as simple as a case.” The new iEssentials WalletCase is designed with a built-in slot that holds up to 3 credit- 162 card sized items, giving mobile device users the opportunity to carry their most important cards and iPhone in one slim solution. Featuring a hard outer shell with a no-slip grip, this multi-purpose case provides a snug fit, ensuring that the cards will never fall out. The wallet case is available in green, pink, blue and black, giving consumers a variety of colorful choices. The Kick-It Case is designed with a sturdy built-in kickstand that folds in and out, allowing users to stand their phone in the vertical or horizontal position. Available in black, red, grey and blue, the Kick-It Case allows complete access to the camera, in addition to all ports and controls, letting users take pictures without having to remove the slim and compact case. The Shell and Holster Combo is available in red and black, and combines the protection of a fitted case with the convenience of a holster. Featuring a textured, impact-resistant shell, the case also includes a durbale holster with microfiber lining and a multi-directional belt clip, making it as simple as possible for the user to keep their phone safe while on the go. For more information, visit www.mizco.com. May 2012 www.groceryheadquarters.com 258 • HWB • March 15-28, 2010 HOMEWORLD BUSINESS® • STORAGE & ORGANIZATION Mizco’s new Travelocity-branded travel organization line includes from far left a Travel Neck Wallet, 3-piece Cube Organizer and Cellphone Case. Mizco Organization Line Takes Off With Travelocity-Licensed Line By Lisa CowLey associate eDitoR CHICAGO – Mizco International, known for its electronics accessory products, will bring to market a complete line of Travelocity-licensed travel products at the International Home + Housewares Show, here. “One of the reasons we were chosen for licensing is that our accessories are very high-quality,” said Stephen Mannoia, vp/sales/Travelocity Travel Products Division at Mizco. The Travelocity line is mutually beneficial, as it will allow Mizco to enter travel and luggage retailers with a “highly identifiable” brand, he said. The Travelocity website receives approximately eight million hits per week and has 10 million participating members searching for travel, said Mannoia, coupled with Travelocity’s print, television and radio ad campaigns featuring the signature gnome icon, which Mizco is utilizing on luggage tags. Mizco’s Travelocity line’s initial launch will include 36 SKUs, with plans to expand once or twice annually, fol- 258R_HW031510.indd 1 258 258_HW031510.indd lowing market trends, he said. The line is competitively priced with a suggested $6.99 to $29.99 range, said Mannoia. Instead of coming out with a “good, better, best” approach with two or three of the same item, “Mizco came up with one quality item at Mizco’s Travelocity travel assortment will include Gnome leather luggage tags. a competitive price,” he said. The line will appeal to a wide range of retailers that carry travel products, from airport stores to big box chains. “Mizco will offer very flexible merchandising solutions for the retailer. We will be offering programs to them, such as sales discounts and promotional funding, and a full range of point-ofpurchase displays,” said Mannoia. Travel organization products will include a nylon Travel Organizer, designed to keep compact items such as identification, credit cards, money and passport together; Three-piece Cube Organizers, designed to keep clothing organized for easy access upon arrival at the destination; a nylon Travel Neck Wallet, designed to keep quick access items needed for travel worn around the neck or on the waist; Passport Holder; which is featured in a wallet style including pockets for storing money, dedicated credit card and ID slots and an inner pocket dedicated to protecting the passport; and a Rugged Cell Phone Pouch, engineered to fit popular models of cell phones, which feature belt and carabiner clips. Other travel items in the line will include Gnome and leather luggage tags, micro bead pillows, luggage straps, TSA-approved locks, and charger kits for cell phones, gaming devices and iPods, etc. Mizco’s Travelocity line will be available for shipping by late April/ early May, said Mannoia. ™ 2/24/10 3/1/10 4:16:15 2:34 PM 258 • HWB • March 15-28, 2010 HOMEWORLD BUSINESS® • STORAGE & ORGANIZATION Mizco’s new Travelocity-branded travel organization line includes from far left a Travel Neck Wallet, 3-piece Cube Organizer and Cellphone Case. Mizco Organization Line Takes Off With Travelocity-Licensed Line By Lisa CowLey associate eDitoR CHICAGO – Mizco International, known for its electronics accessory products, will bring to market a complete line of Travelocity-licensed travel products at the International Home + Housewares Show, here. “One of the reasons we were chosen for licensing is that our accessories are very high-quality,” said Stephen Mannoia, vp/sales/Travelocity Travel Products Division at Mizco. The Travelocity line is mutually beneficial, as it will allow Mizco to enter travel and luggage retailers with a “highly identifiable” brand, he said. The Travelocity website receives approximately eight million hits per week and has 10 million participating members searching for travel, said Mannoia, coupled with Travelocity’s print, television and radio ad campaigns featuring the signature gnome icon, which Mizco is utilizing on luggage tags. Mizco’s Travelocity line’s initial launch will include 36 SKUs, with plans to expand once or twice annually, fol- 258R_HW031510.indd 1 258 258_HW031510.indd lowing market trends, he said. The line is competitively priced with a suggested $6.99 to $29.99 range, said Mannoia. Instead of coming out with a “good, better, best” approach with two or three of the same item, “Mizco came up with one quality item at Mizco’s Travelocity travel assortment will include Gnome leather luggage tags. a competitive price,” he said. The line will appeal to a wide range of retailers that carry travel products, from airport stores to big box chains. “Mizco will offer very flexible merchandising solutions for the retailer. We will be offering programs to them, such as sales discounts and promotional funding, and a full range of point-ofpurchase displays,” said Mannoia. Travel organization products will include a nylon Travel Organizer, designed to keep compact items such as identification, credit cards, money and passport together; Three-piece Cube Organizers, designed to keep clothing organized for easy access upon arrival at the destination; a nylon Travel Neck Wallet, designed to keep quick access items needed for travel worn around the neck or on the waist; Passport Holder; which is featured in a wallet style including pockets for storing money, dedicated credit card and ID slots and an inner pocket dedicated to protecting the passport; and a Rugged Cell Phone Pouch, engineered to fit popular models of cell phones, which feature belt and carabiner clips. Other travel items in the line will include Gnome and leather luggage tags, micro bead pillows, luggage straps, TSA-approved locks, and charger kits for cell phones, gaming devices and iPods, etc. Mizco’s Travelocity line will be available for shipping by late April/ early May, said Mannoia. ™ 2/24/10 3/1/10 4:16:15 2:34 PM in home HFN Home Furnishings News • 333 Seventh Ave., New York, NY 10001 No Place L ike 646-274-3525 Fax 646-674-0102 Gnome Mizco International is going places with Travelocity. The Avenel, N.J.-based company recently expanded its relationship with the travel website with the introduction of a series of accessories, including the Travelocity Roaming Gnome. “When Travelocity joined forces with Mizco in January 2010 it marked the first time this iconic travel brand had ever joined forces with a marketer of high-quality mobile technology and travel accessory products,” said David Strumeier, vice president of sales and marketing. “The product line has proven itself in a retail environment with many of our partners. Today, we are expanding our business partnership with the introduction of a new premium line. This product line features a wider array of both technology and non-technology related accessory products.” Other products in the line include the Gnome Travel Comfort headphones, Travel Book Mark and Book Lights, Travel Tech Kit and International Travel Tech Kits. Each is available in a version for iPhones/iPods and a second for other types of smartphones. Travel Tech accessory bags are also being offered. “These products offer retailers an opportunity to make incremental dollars,” Strumeier says. “The Travelocity name is one of the most highly recognized and regarded consumer brand names in business today. It is a brand that stands for advocacy, innovation and fun. Our relationship with Travelocity now brings these attributes to the product category.” Strumeier says the line is being supported by in-store signage and dedicated racks and displays. He says that a line of Travelocity Food-to-Go products, featuring containers and storage units, will be introduced early next year. n Classified Advertising 646-274-3511 hfnmag.com Volume 85 • Number 9 • September 2011 Editorial Duke Ratliff Editor-in-Chief 646-274-3538 dratliff@hfnmag.com Allison Zisko Managing Editor/Tabletop Editor 646-274-3537 azisko@hfnmag.com Michael A. Gambardella Group Art Director 646-274-3583 mgambardella@hfnmag.com David Gill Senior Editor 646-274-3574 dgill@hfnmag.com Andrea Lillo Fashion Editor 646-274-3576 alillo@hfnmag.com Advertising Seth Mendelson Vice President, Group Publisher & Editorial Director 646-274-3507 smendelson@hfnmag.com Steve Werner Associate Publisher, National Sales 847-991-1548 swerner@hfnmag.com Mizco’s Travelocity accessories with packaging featuring the famous gnome. mizco.com Southeast Region Marty Magly Associate Publisher 919-303-1962 mmagly@hfnmag.com NEW England/Mid-atlantic Region Natalie Filtser Associate Publisher 646-274-3763 nfiltser@hfnmag.com Midwest/ West Coast Region Joseph Sgammato Associate Publisher 646-274-3791 jsgammato@hfnmag.com Classified/operations Shari Levenson Manager 646-274-3511 slevenson@macfad.com Dennis Respol Director of Manufacturing 212-979-4864 drespol@macfad.com Robert Alvarez Production Supervisor 212-979-4883 ralvarez@macfad.com Brian McTigue Circulation Manager 212-979-4813 bmctigue@macfad.com For more information: Shari Levenson 646.274.3511 or slevenson@macfad.com Seeking Sales Rep WAREHOUSING SERVICES + Peter Callahan Chairman and CEO SALES REPS WAREHOUSING SERVICES + Good Deal Production/Totally Today Seeking commission sales reps. Need good experience in Housewares environment, need skill on communication. DEALOK@AOL.COM Leading tableware/giftware company can provide all of your order fulfillment and warehousing needs; including customer service, inventory mgt., purchasing, EDI, general accounting, AR, AP, office space and more. Reduce cost and give your brand the personal care it deserves. Our team has 25 + years experience. Contact George gmbtoo@aol.com Jeffrey A. Schaeffer Vice Chairman Carolyn Callahan President and COO Anna Blanco Senior V.P. Administration/Treasurer Gerard J. Cerza, Jr. Senior V.P. Finance and CFO Seth Mendelson Senior Vice President Pete Lachapelle Vice President Visit the Classified Section Online at hfnmag.com 84 HFN /September 2011 Craig Rexford Vice President hfnmag.com essentials HOUSEWARES The Sun Rises Again The Japan Pavilion at the International Home + Housewares Show will spotlight manufacturers from the earthquake region By David Gill ATTENDEES AT THE INTERNATIONAL HOME + HOUSEWARES SHOW WILL SEE the signs of a remarkable comeback. A featured presentation at the show will be the Japan Pavilion Tohoku, which at this year’s show will be dedicated to 10 manufacturers from the three prefectures in Northeast Japan that were the hardest hit by last year’s earthquake and tsunami: Iwate, Myagi and Fukushima. Their product categories range from wood and lacquer creations to cast-iron cookware and glassware. The pavilion will be sponsored by the Japan External Trade Organization (JETRO), the Japanese government’s trade arm. A coincidence about the pavilion is that March 11, the second day of the show, will be the first anniversary of the disaster, which killed more than 15,000 people and cost hundreds of billions of dollars in property damage. Atsushi Semimoto, executive director of business development and public relations with JETRO New York, said, “Despite the scale of the disaster, all of our exhibitors have shown the courage to pick their lives back up, re-energize their companies and look to new markets.” Visitors to the pavilion will see much more aside from the evidence of the manufacturers’ return from the disaster. They will also view examples of Japanese craftsmanship in housewares. As a joint statement from JETRO and the International Housewares Association, owner and producer of the show, stated, “Made in Japan” home furnishings are known for their elegant simplicity, sophisticated design and detailed craftsmanship. The Tohoku region, for which the pavilion is named, has a particularly deep history in craftsmanship. The statement noted that Japan is known for the Mingei design movement, which focuses on Japanese folk craft and the beauty of everyday objects. n Above: Asahi Kensou’s wooden sake set is an example of Japanese Mingei design in wood. Below: This red lacquer glass from Wired Beans is one of the sophisticated products that will be seen at the Housewares Show. jetro.org Mizco Broadens Travelocity Line at Housewares Show MIZCO EXPANDED ITS TRAVELOCITY-BRANDED TRAVEL and technology accessories at the International Home + Housewares Show. The new ready-to-go in-store product programs include the Power to Go free-standing tower of portable power solutions, the Waterproof Series of waterproof cases and bags, the Travel Tablet Case Series of neoprene cases, and an expanded series of Microbead Plush Travel Pillows. Available for immediate delivery, the new Travelocity Power To Go merchandiser display includes a 3-in1 charger, AC|DC converter, USB travel charger, USB car charger, stereo hands-free headset, three-port travel outlet, travel tech case, Samsung and LG compatible car charger, Apple-licensed iPhone car Mizco is expanding its charger and more. Travelocity-branded offerings. The Travelocity Waterproof Series includes a universal cell phone case, an iPad case, a tablet case, and a camera case, all featuring watertight closures, control access through clear window, an adjustable neck or shoulder strap, and built-in UV protection. The Travelocity Travel Tablet Case Series features travel friendly, form-fitted neoprene cases in SKUs designed to fit all 7-8 inch and 9-10 inch models of tablets and provide complete protection against damage. The newly expanded Travelocity Microbead Plush Travel Pillow line builds upon the established popularity of Travelocity’s travel pillows. n 68 HFN /March 2012 hfnmag.com tuesday | housewares miscellaneous Umbra Something for Everyone Designer Alan Wisniewski wanted to add an element of humor into his Take 5 clock design, which focuses on an important time of the day for most people: 5 o’clock, happy hour, or quitting time. umbra.com Continued from page 26 Oasis Concepts Oasis’ line of folding kitchen islands grows with a country-style rectangular island, model# KK-3009QP. It has a solid hardwood butcher block style top with two solid hardwood shelves. oasisconcepts.com Mizco Mizco is expanding its Travelocity-branded travel and mobile technology accessories with a Microbead Plush Travel Pillow and numerous cases for tablets, cell phones and cameras. mizco.com Leifheit In its Art Style personal scale collection, Leifheit debuts four high-tech digital scales, which include coffee and cream colors and leather textures. leifheitus.com Capstone Capstone Industries’ Eco-i-Lite collection of multi-function LED lights with induction charging technology adds three new power failure lights, in 3, 5 and 10 LED versions. capstoneindustries.com 28 HFN /March 13, 2012 hfnmag.com KEY TIPS FOR BUYING APPLE DEVICES THE WORLD’S BEST ACCESSORIES 100 ESSENTIAL IOS APPS 100 TOP IPOD, IPHONE + IPAD GAMES CASH VALUES FOR YOUR OLD DEVICES APPLE HISTORY + JARGON EXPLAINED AND MUCH, MUCH MORE © 2010 ILOUNGE, INC. L IA EC SP LEARN CREATIVE TIPS FROM THE PROS A HOW-TO GUIDE FOR Exposure, Lighting, EVERY PHOTOGRAPHER Special Effects & More! EXPERT PHOTO TECHNIQUES — 2011/2012 EXPOSURE: TOOLS: • CREATIVE SPOT METERING OPTIONS • GET GREAT SKY SHOTS – DAY & NIGHT • SUPER TELE PRIMER • DIGITAL INFRARED CAMERAS • POST EXPOSURE PROCESSING IN-CAMERA EFFECTS: MOTION MAGIC: FLORALS SCENICS & SPORTS! TOOLS & TECHNIQUE: • MASTERING UMBRELLA LIGHTING • TABLETOP SHOTS ON A BUDGET © Lindsay Adler $5.99 – 2011 ANNUAL – DISPLAY UNTIL 12/20/11 SIM HOME TECH SERIES EXCLUSIVE INTERVIEW! GRAHAM NASH TOP GEAR ON THE GO! PHOTO BACKPACKS & SLING BAGS VOLUME 10 GET GREAT IMAGES WITH YOUR DIGITAL CAMERA! AUGUST 2011 photographic.com EASY SETUPS! US $5.99 CAN $6.99 DISPLAY UNTIL 5/24/11 A SOURCE INTERLINK MEDIA PUBLICATION • SIM HOME TECH SERIES Locations, Prep, Pro Tips & Biz TOOLS, TECHNIQUES & CREATIVITY THIS YEAR’S TOP GEAR! CAMERAS, LENSES, PRINTERS & MORE PLUS WE TEST Adobe Elements 9 Epson Stylus Pro 4900 Paul C. Buff PLM v.2 Rogue FlashBenders © Josh Miller Photography shutterbug.com © Steve Bedell + FOCUS ON LENSES! Reviews & Our Most Intriguing Optics shutterbug.com $4.99 Photos © 2010, Jim Zuckerman, All Rights Reserverd TOOLS, TECHNIQUES & CREATIVITY SHUTTERBUG AUGUST 2011 — THIS YEAR’S TOP GEAR! • Vol. 40 — No. 10 — Issue 491 • www.shutterbug.com STEP-BY-STEP GUIDES! SHUTTERBUG JULY 2011 — NATURE & OUTDOOR PHOTOGRAPHY • Vol. 40 — No. 9 — Issue 490 • www.shutterbug.com IN YOUR HOME OR THE CLASSROOM JULY 2011 TOOLS ROUNDUP: C.A. Boylan Covering The Photo Beat Digicams, Cases, And A Travel Charger New Nikon COOLPIX Cameras Nikon recently introduced eight new COOLPIX digital cameras. Among them is a superzoom model, the COOLPIX P500, which offers a 12.1-megapixel CMOS sensor, a 36x optical zoom lens, and EXPEED C2 dual image processors. Available in black or red, this model has an MSRP of $399.95. The P300 offers 12.1 megapixels with a 4.2x wide-angle lens, backside illumination CMOS sensor, high ISO sensitivity, and user-controlled shooting modes. Available in black, it has an MSRP of $329.95. For more information on these and other new COOLPIX models, please visit the Nikon website. Contact: www.nikonusa.com. DIGIPOWER TC-55 Digital Camera Travel Charger DIGIPOWER, a division of Mizco International, has introduced the highly portable TC-55 Digital Camera Travel Charger, which is designed for use with all models of Canon, Nikon, Sony, Olympus, Fuji, Kodak, Casio, Panasonic, and Samsung digital cameras. Simply glance at the package to find the right TC-55 unit for your camera. It features built-in IntelliCharge technology that allows you to easily insert the camera battery into the slot and begin charging. The TC-55 can also be used to charge other mobile devices and has a suggested retail price of $49.95. Contact: www.mizco.com. 48 July 2011 SHUTTERBUG Pelican Micro Cases Crafted from durable, high-impact, heat- and chemical-resistant polymer, Pelican’s 1015 Micro Case features an internal rubber liner that acts as both a seal and shock absorber, and its easy-open polymer latch and stainless steel hinge ensures the case will stay closed when dropped. Additionally, two loops at either end of the case make it easy to secure the 1015 to a belt loop or backpack. The 1015 Micro Case is available in clear with a black or yellow liner or solid black with a yellow liner. Created for iPod touch and smartphone users, the i1015 Case features a clear lid and external headphone jack. Contact: www.pelican.com. More on page 50 eBlast HP TouchPad Offers Movies SIM Cards for Unlocked iPhone 4 Owners ust a few weeks after the TouchPad was released in the U.S., HP has rolled out the option to buy and rent movies on the tablet. Going into the App Catalog on the HP TouchPad will now give you the option to get movies and TV shows through the HP MovieStore without even having to get another app. The HP MovieStore is powered by RoxioNow, and seems to have a good sized collection. Although it’s called the HP MovieStore, there are a few TV shows available for purchase. Those shows include Chuck, One Tree Hill, and Fringe, among others. We would expect the movie selection to be a bit larger than the TV selection, but even a small TV selection is nice to have. reviously, you could only use an iPhone on T-Mobile if it was an older model that supported the normal sized SIM card. In order to use the most recent iPhone, the iPhone 4, T-Mobile customers needed to use a micro SIM card, which T-Mobile did not offer at the time. Recently, T-Mobile began selling the micro SIM card for use on any GSM (locked or unlocked) or iPhone 4 (unlocked) phone on T-Mobile’s network. While the micro SIM will allow you to use your iPhone 4 on T-Mobile, we must warn you that you will only experience 2G EDGE speeds, instead of operating on T-Mobile’s 3G network. The micro SIM cards retail for $9.99, but are currently available for free online. J Travelocity Branded Mobile Accessories P f you’re one of those always on-the-go people and you happen to also have a thing for Gnomes, Mizco International (www.mizco.com) has a deal just for you. The company has released their new Platinum Series of Travelocity branded travel and mobile technology accessories (that prominently feature the famous Roaming Gnome) and the line includes Roaming Gnome Travel Comfort Bud headphones, Travel Book Mark and Book Lights, Travel Tech Kit and International Travel Tech Kits, each in two versions for iPhone/iPod or Smartphone users, and Travel Tech Accessory Bags, among other items. I LG’s Slimmer 3D Optimus he LG Optimus 3D, also known as the LG Thrill 4G in the United States, was one of the first glasses-free 3D smartphones to be introduced. The device was just released last month for only $99 on contract with AT&T. Staying true to the tradition of constant hardware updates, LG has hinted that a follow-up to the LG Optimus 3D is already planned. Pocket-lint reports that Dr. Henry Noh, one of the people responsible for the original Optimus 3D, said the next Optimus 3D phone will be about 6 or 7mm thick. “Everyone knows that’s this [LG Optimus 3D] is now the slimmest and sexiest phone on the street,” Noh said. “We want to make it a little slimmer.” “Next year, all the phones are going to be as thin as, let’s say, 6mm,” Noh said. “You throw in 3D, and because of the thickness and stuff, it becomes 7mm. But I bet you 90 percent of the population won’t know the difference.” T 6 OCTOBER 2011 s E-GEAR #/,,%'% )335% #/..%#4 !4 777% '%!2#/- HEAD PHONES/EARBUDS + headphone/earbud mania Music Ears to Your W www.technologytell.com By Nancy Klosek e present Part II of our look at the latest headphone/earbud releases as this market’s incredible evolution continues with models tailored to every specific need, style and trend imaginable. Once again we’ve rounded up a very cool and equally wide array of the latest headphones and earbuds that also address a wide range of budgets. As we explained lat month, a lineup that’s sure to be music to anyone’s ears…so listen up! MONSTER INSPIRATION Inspiration is Monster’s first over-ear noise-canceling headphone ($279.95). It sports an angled, plush ear cup, and is designed with extra-wide interchangeable headbands in a variety of colors and materials. The headphones are available with either a titanium or pearl white finish, as well as in a silver limited-edition version. Part Deux PARADIGM SHIFT E3m Latest Headphone/Earbud releases have you ready to Spring into the warmer weather. Paradigm’s SHIFT E3m earbud ($129) has been tuned to the company’s high-end Reference Signature loudspeakers. They are made from one-piece CNC precision-machined aluminum, and feature an in-line remote/mic, 8mm super-neodymium drivers, 105dB sensitivity and a frequency response range of 8Hz to 19kHz. The E3m is available in black or white with three sizes of tips, a tangle-resistant 1.2-meter cord and padded travel case. SOL REPUBLIC TRACKS WICKED AUDIO SOLUS WickedAudio’s Solus on-ear headphones ($100) are available in a black/red dualcolor design and have a thick, braided cord for greater durability. They also come with a built-in volume control and a DJ switch that allows users to switch from DJ to stereo sound in either or both ears. 18 technologytell.com Spring 2012 College Guide SOL Republic’s on-ear Tracks headphones ($99.99) feature an interchangeable/modular design. Available in black, white or red, these headphones offer swappable Sound Track headbands and detachable cables with full mic/remote control, as well as Sound Engine drivers that are detachable and upgradable. The headbands are made of a proprietary polymer called FlexTech, for added durability that will withstand twisting, bending and dropping. A 90-degree-angle plug adds to their ruggedness, and the extra-wide ear cushions are also lightweight—a design that reduces pressure on the ear for comfort during longer listening sessions. MIZCO ECKO Ecko unltd. has released the second generation of UNLTD.SOUND over-the-ear stereo headphones with the introduction of three models in a variety of colors. The iPhone/iPod compatible FORCE is available in Graffiti White, Gold and Camo Gray. The stereo headphones feature mega bass, noise reduction, reinforced construction and frame, and a satin carry bag. Specifications include a 57mm speaker diameter, a max input power of 100mW, impedance of 32 OHMS, frequency response of 20-20K Hz, a 3.5mm plug, and a cable length of 1.2m. MAXELL WILD THINGS With its Wild Things line of animal print earbuds ($9.99 each), Maxell has “flipped” the earbud housing and pattern colors and designed the cables using a different coordinating color. Models include Pink and Black Zebra; Purple and Green Leopard; Green and Yellow Leopard; and Purple and Yellow Zebra. Spring 2012 College Guide technologytell.com 19 Tech&Tell College www.technologytell.com Netflix Ready for Amazon Streaming Service A mazon already has a steady flow of streaming video customers, but it may be preparing to offer another service that may give Netflix a lot more competition. Currently, Amazon Prime subscribers can get access to Amazon’s library of streaming video content at no extra cost. In the future, Amazon may create a standalone streaming video service that anyone can subscribe to. Content executives recently told the New York Post Amazon isn’t quite sure how much it will charge for its new video service. Netflix however has an idea on how Amazon’s new service is going to set customers back. In a letter to shareholders, Netflix noted Amazon may try to undercut them. “We expect Amazon to continue to offer their video service as a free extra with Prime domestically but also to brand their video subscription offering as a standalone service at a price less than ours,” the letter reads. Netflix defended itself against Amazon and Hulu Plus by praising its much larger, commercial-free library of content. Google’s Public Weather Alerts I t’s always a good idea to be aware of severe weather conditions before they hit your area. If the local news station doesn’t interrupt programming to bring you up-to-the-minute updates, you have a few other options. Searching the internet for weather info is the first alternative that comes to mind. Google wants to make that search easier with a new Google Maps feature called Public Alerts. Public Alerts is designed to pull down important weather information from the US National Oceanic and Atmospheric Administration, the National Weather Service and the US Geological Survey. Since there is likely some kind of severe weather event going on at any time in the United States, Google only provides you with alerts for the area you search for. However, Google has set up a page that displays all the active alerts around the country. The alerts include weather events such as tornado warnings, high wind warnings and severe thunderstorm warnings. 8 technologytell.com Spring 2012 College Guide NASA: Highest Res Image of Earth NASA has released a brand new Blue Marble photograph, which it says is the highest resolution photo of Earth ever taken. The image, dubbed Blue Marble 2012, is actually an update of a similar image that was taken in 2002 that has been the default background for the iPhone since the first one. The new image was taken with NASA’s new Suomi NPP satellite. To get the image the satellite took multiple passes around the planet on January 4, 2012. Those passes were then compiled in the wonder 8000 x 8000 photo you can find here. NASA also has other resolutions on it’s Flicker page, like the 640 x 640 one above and the 1024 x 1024 version that’s perfect for your iPad. Travelocity Ramps Up Mobile Accessories M izco International introduced a series of new mobile accessories under their Travelocity branded product line. Their new ‘Power To Go’ line includes a 3-in-1 charger, AC|DC converter, USB travel charger, USB car charger, stereo hands-free headset, three-port travel outlet, travel tech case, Samsung and LG compatible car charger, Samsung and LG compatible travel charger, Apple licensed iPhone car charger, Apple licensed iPhone travel charger, mini and micro compatible car charger, mini and micro compatible travel charger, mini compatible car charger, mini compatible travel charger, micro compatible car charger, and a micro compatible travel charger. The Travelocity “Waterproof Series” includes a universal cell phone case, an iPad case, a tablet case, and a camera case, all featuring watertight closures, control access through clear window, an adjustable neck or shoulder strap, and built-in UV protection The Travelocity “Travel Tablet Case Series” features travel friendly, form-fitted neoprene cases designed to fit all 7-8” and 9-10” models of tablets and provide complete protection against damage. The newly expanded Travelocity “Microbead Plush Travel Pillow” line builds upon the established popularity of Travelocity’s travel pillows. The line features ultra-soft fleece lined pillows that provide a snug fit around the neck for maximum support, and thousands of polystyrene microbeads for comfort and relaxation in six colors including Black Polka-dot, Pink Polka-dot, Houndstooth, Zebra, Cheetah, Color Hearts. 124 | 2011 INTERNATIONAL CES DAILY | JANUARY 7/9, 2011 | ACCESSORIES Ecko Unltd Shares Details Of First Accessories Line LAS VEGAS — Te first wavee Te headphones have a of Marc Ecko-inspired consumerr 3.5mm gold plated plug, and a electronics accessories madee 1.2-meter cable. their debut today at InternationnNext in the line is the new al CES. Rage series of iPod/iPhoneTe line, manufactured byy compatible stereo headphones Mizco International’s Digipowerr featuring built-in noise reducdivision, is topped by seven inntion. Available for a suggested ear and over-the ear headphoness retail of $49.99 in Camo under the Unltd. Sound label el Green, Ecko Red and silver, ranging in retail price from $9.999 these over-the-ear headphones to $59.99. also come with mega bass, At the top of the line, the new w reinforced construction and Force collection of over-the-ear ar frame, as well as a satin carry headphones carry a suggested d bag. retail of $59.99 and are availlRage performance specificaable in gold, Graffiti White, and d tions include a 38mm speaker Camo Gray. Te iPod/iPhonee diameter, 32 ohms of impedcompatible stereo headphoness ance, maximum input power of feature noise reduction, megaa 200mW, 10Hz to 22kHz bass, reinforced construction and Motion headphones from frequency response, a Sound Unltd. frame, and a satin carry bag. Per3.5mm gold plated plug formance specifications include and a 1.2-meter cable. a 38mm speaker diameter, impedance of 32 Available at a suggested retail of $39.99 is ohms, maximum input power of 200mW, the new Motion series of over-the-ear stereo and frequency response of 10Hz to 22kHz. headphones featuring passive noise reduc- Accell Debuts Varied CE Accessory Line LAS VEGAS — Acell is introducing a variety of audio/video and computer accessories during International CES at booth 20325. The Accell HD-AV Center, a transmitter and receiver set featuring HDBaseT technology, can send uncompressed FullHD digital video, audio, 100BaseT Ethernet, power, RS232 and infrared control signals over a single CAT-5e cable. The HD-AV is optimized for high-definition video applications, supporting all resolutions and video formats, including 1080p, 4K and 3D. The Center can support long cable runs of up to 328 feet. PowerSquid power outlet multiplier and surge protectors easily convert one grounded outlet into five grounded, adapter-ready outlets. The varying lengths of the PowerSquid’s arms provide increased reach and flexibility and the built-in surge protection defends connected devices against power surges, protecting sensitive electronics, and will also stop sending power to the connected devices if the surge protection is no longer functioning, the company said. The SuperSpeed USB 3.0 standard offers increased performance enhancements to the current high-speed USB standard. Featuring a 5Gbps signaling rate, it offers a 10 times performance increase over high-speed USB, as well as improved power efficiency. USB 3.0 is backward compatible with the USB-enabled devices currently on the market. The UltraRun USB 3.0 long-length cables by Accell are available in both USB A to B and USB A to Micro B configurations in 20-foot lengths. Suggested retails and shipment information are available during CES. CES Accell HD-AV Center PowerSquid power outlet Chaos in-ear headphones tion. Available in white, red or gold, the headphones have a compact foldable construction and a lightweight frame. Performance specifications include a 40mm speaker diameter, 32 ohms of impedance, 300mW of maximum input power, a frequency response range of 20Hz to 20,000 Hz, a 3.5mm plug and a 1.2-meter cable. Tey also ship with a satin carry bag. Next up is the over-the-ear Pulse stereo headphones, with built-in passive noise reduction. Tey feature enhanced bass and a smooth, glossy finish available in black, red, Camo Green and gold. Performance specs include a 40mm speaker, 32 ohms of impedance, 300mW of maximum input power and a 20Hz to 20,000 Hz frequency response range. Te economy-priced over-the-ear Impact collection comes in Graffiti, black and Camo Blue. Tese $24.99 iPod/iPhone compatible stereo headphones feature a 40mm speaker diameter, impedance of 32 ohms, 300mW of maximum input power and a frequency response range of 20Hz to 22kHz. For in-ear headphone enthusiasts, the line includes two models: Bolt and Chaos. Both are available in white, red or black and are iPod and iPhone compatible. For its suggested retail of $19.99, Bolt headphones come with a strong durable nylon cord, a satin carry bag and three silicone gel caps. Tey feature onboard volume control and passive noise reduction, and a 3.5mm gold-plated stereo connector. Te $9.99 Chaos line deliver deep bass and a clear sound, Mizco said. Te entire headphones line is available for immediate delivery to dealers, according to Digipower president Maurice Mizrahi. Today’s introduction of the new Unltd. Sound product line is the first wave of products to be introduced over the next six months. By summer 2011, the headphones will be joined by the Unltd. Power series of portable power solutions for digital imaging products and the Unltd. Essential series of Ecko-inspired smartphone accessories. CES Vendors Offer Tech Solutions For Hearing Help LAS VEGAS — Digital health solutions are in abundance at the show, and a variety of vendors are offering products for the hearing impaired and general hearing health. Silent Call has been providing alerting devices for more than 25 years for people who are hard of hearing, deaf, or deaf and blind. Its line of products include smoke and fire detectors; carbon-monoxide detectors; and telephone, doorbell and baby-cry alert products, among many others. Audiovox will showcase two “personal sound amplifier devices,” rechargeable over-the-counter alternatives to in-ear hearing aids. The RCA-brand Symphonix is a behind-the-ear earpiece that adjusts amplification based on frequency and input levels. The small footprint of the Acoustic Research Personal Sound Amplifier is designed to eliminate the stigma of wearing a hearing device. The one-size-fits-all earpiece has a manual volume control on its curve. Both will ship in the spring at a suggested retail of $299. Audiovox is in adjoining booths in the Central Hall, 10406 and 10418. Etymotic Research is showing its EB series of electronic BlastPLG ear plugs. The EB15 is for users who operate some or most of the time around continuous loud noise such as machinery and military vehicles and also need protection against gunfire and explosions. The EB1 is for hunters who want to hear naturally and be protected from sudden firearm blasts when there isn’t time to insert hearing protection. “The EB15 circuitry is configured with adaptive attenuation to become a 15dB earplug when noise levels put the user at increased risk for hearing damage,” said Dr. Mead Killion, founder of Etymotic Research. Both versions allow the user to hear naturally, as though there were nothing in the ears. When no loud noise is present, the EB15s return to natural hearing levels. Suggested retails are $449/pair for the EB1 and $499/pair for the EB15. Included with each pair is an assortment of ready-fit ear tips, a filter removal tool and extra wax filters, a headband for wind-noise reduction, and a six-month supply of batteries. CES Albert Mizrahi, President & Chief Executive Officer of Mizco International By: Michelle James !"#$%&$'(')*+,'-&./&0'+*-& %1&"22%3+,"%2 Breaks new ground for in-store merchandising support for wireless retailers and expands line of talk 2 Bluetooth ® headsets. 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