Best_Of_Mizco_Editorial_Flipbook Best Of Mizco Editorial Flipbook

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Everyone’s Talking About…..!
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In consumer electronics, technologies lead and
accessories follow. But to succeed as an acces-
sories supplier in 2012, you need to be more
than merely a quick study on the just-released
newest gizmo. It takes a combination of pro-active
design, an instinct for where consumers’ style sense
is headed, and smart partnerships with high-profile
brands. It also doesn’t hurt to have had some retailing
experience under your belt.
Albert Mizrahi, president and CEO of Mizco
International, believes all of the above have con-
tributed to his company’s 40 percent growth over
the last two years. They are also why he is bullish
about doubling his company’s sales by 2017.
“We understand what drives our business,
and we continue to stay a little bit ahead of the
market,” he said. “We focus on the technologies
and then create, through our R&D process, all
the accessories for them.”
Mizrahi founded Mizco as a photo and
video accessories wholesaler and importer in
1990—after spending 15 years running Brothers
Cameras and Electronics in New York City—in a
6,000-square-foot Brooklyn warehouse. The com-
pany now owns a 100,000-square-foot warehouse
in Avenel, N.J., from where it ships more than
1,000 products in multiple brands, operating as
a one-stop shop for a diverse dealer base that
includes national accounts, regional drugstores,
CE and automotive chains, and CE specialists.
“Clearly, our market growth is a direct result of
the success of our multi-brand strategy,” Mizrahi
said. “We don’t look at the market as a single
consumer market, but as a series of potentially
huge segments that can be individually matched
with designs tailored to each. In effect, Mizco is
many companies in one, and each of our brands
can stand for one company,”
Mizco’s lines target varied demograph-
ics, including Apple and Android enthusi-
asts, working professionals, baby boomers,
road warriors, urban youth and, at times, a
combination of the above. The company’s
iEssentials brand, for example, focuses on
stands, cases and car and chargers for Apple
iPhones, iPads and iPods. Its DigiPower label
started out with digital camera accessories
but now includes portable power needs with
the JumpStart line. The Cellular Innovations
line offers hundreds of SKUs, including cases,
Bluetooth devices and car chargers; its new
roster of professional-grade mobile phone acces-
sories were issued under the Tough Tested label.
Mizco’s strategic partnership with Travelocity
spawned a line of travel accessories, including
“What’s Your Flavor” Neoprene tablet cases. The
Ecko Unltd. line, in partnership with apparel com-
pany Marc Ecko, uses designs from the clothing
line for earbuds and headphones.
While fashion trends drive most of Mizco’s
product designs today, the company plans to
implement more eco-conscious elements, such as
the use of recycled materials, into future lines.
Another emphasis is on developing “omni-
device” accessories, such as cases that fit many
different tablets, and universal micro connectors.
“Those types of products maximize the impact
for the dealer,” he said. “It’s easier for them to
sell an accessory that can be used on a variety of
products.”
There are also some unmet needs in the mar-
ket that Mizco calls “interactive accessories.” To
meet those needs, the company is planning to
develop another label that uses apps in concert
with accessories, such as headphones that can
monitor blood pressure and other vital signs
via an app while the music listener is working
out. Although release dates for that line have
not been set, Mizco might announce it at 2013
International CES, where the company will have
its largest booth to date, Mizrahi said.
“At this point, we pretty much cover the mar-
ket and its requirements,” he said. “But there’s
always a new phone or a new camera or tablet
coming into the market, and our intention is to
be there first with the accessory for it. We are
in position for a tremendous amount of growth
going forward.” DS
72
July 2012
|
www.dealerscope.com
Vendor View
Ecko Unltd. line
Mizco’s iEssentials
The Travelocity collection
Getting There First
Mizco fuels accessories market with multiple brands.
By NaNcy KloseK Mizco’s Albert Mizrahi
Tablet Sales
64
April 2012
|
www.dealerscope.com
leverages its vendor relationships by
posting YouTube videos that show off a
tablet’s features and benefits. The retail-
ers also use Facebook and other social
media tools, but not necessarily to sell
products. “Social media isn’t about try-
ing to sell something,” Barrett said. “It’s
about getting them excited about whatever
is coming out, about sharing a piece of
knowledge with someone.”
Retailers can approach tablet sales in
the same way the approach notebooks or
gaming software, said Doug Schatz, vice
president of electronics merchandising for
the Nationwide Marketing Group. The
benefit of tablets is that they can jump-start
a buying cycle.
“What they are really about is frequency
of shop because the buying cycle for a tablet
is pretty short from the time you buy your
first to the time you buy your second. It’s the
same with notebook computers, as opposed
to bedding or furniture or a refrigerator,” he
said. “So by engaging in those shorter-cycle
businesses, dealers are getting to see their
customers more. And if you’re getting to see
the customer more, you have the best op-
portunity to have the top-of-mind awareness
with the consumer when they want to shop
for another product.”
Jim Ristow, executive vice president of
the BrandSource/HES buying group, which
has made most major Android tablet brands
available to its membership since late last
year, also stressed the term “ecosystem”
in addressing the topic of tablet sales and
margin generation. Group membership is
comprised of traditional retailers and cus-
tom integrators, and both are using tablets
in different ways.
“Some of the more promotional members
are using some of the OPP (opening price
point) product to help drive traffic and/
or include it as giveaways for promotions.
But some are using them to create branded
ecosystems,” Ristow said. “When they’re
sold as part of not just video but audio and
complete solutions, the packages are very
profitable. Those members understand that
they are selling not just that device but a
market basket. It’s a Trojan horse that opens
the door to opportunities to things like Con-
trol4, Sonos wireless whole-home audio and
Apple AirPlay products.” DS
IOGEAR GMP6600P
IOGEAR’s GearPower high-capacity mobile power station (Model GMP6600P; $79.95)
is a charging solution for tablets and other mobile USB and micro USB devices. Using
lithium-polymer battery technology, it can charge two devices at one time using USB
2.1A and 1A power ports. The 1A port supports most cell phones and smartphones
while the USB 2.1A port takes iPads and other tablet devices. A blue LED battery capac-
ity indicator informs the user of the station’s current power level.
Kensington K39527
Kensington’s KeyLite iPad2 Bluetooth-
enabled ultra-slim keyboard folio
($119.99) is designed with liquid- and
dust-proof keys, and features an
iPad-friendly keyboard layout with
several one-touch function keys. The
microfiber case also doubles as a two-
position stand and an automatic wake/
sleep cover. It weighs 10.4 ounces and
will remain charged for 68 hours in
use and in standby for 45 days.
Mizco iEssentials 360 Stand
Mizco’s iEssentials 360 Stand for iPad2
($20.00) features a 360-degree rotating dis-
play that allows for the iPad2 to be viewed at
any angle. The stand folds up for easy storage
and features a black rubberized finish with an
extra grip on the bottom for stability.
Sanus VMA302
The Sanus VisionMount
VMA302 iPad2 mount adapter
($34.99) can be attached to any
VESA 100-x-100-compatible
Sanus TV mount in the kitchen
or home office. Its custom-
molded design ensures a snug
fit, while a release tab enables
easy iPad2 removal. A Virtual
Axis 3D cup-shaped faceplate
allows 360 degrees of motion
for both landscape and portrait
viewing. The Virtual Axis 3D
faceplate is compatible with
the following Sanus models:
MF202, MF209, MF215, MC1A
and MD115.
s
s
s
s
Mizco Powers Up DigiPower Line: An Interview With Mizco President Maurice Mizrahi
www.picturebusinessmag.com
Today’s Imaging News for Tomorrow’s Imaging Retailer
&
September 2010
DIGITALGRAPHICS
Power to the People
According to the NPD Group’s Retail Tracking Service, DigiPower recently ranked No. 1 in both unit and dollar volume for
digital camera batteries and chargers for all of 2009 as well as for the 12 months ending April 2010. Thus, we thought it
might be a good idea to catch up with this company and find out a little more about what’s making them tick these days.
Company President, Maurice Mizrahi, was gracious enough to spend some time with us and chat about the current state of
the battery and charger market as well as what the future might hold in this ever-evolving category. Maurice Mizrahi
PB&ML: Talk to us about the interesting
evolution of Mizco. Give the readers a little
history lesson on the company.
Mizrahi: We established the company 20 years
ago and really come from photo retail tradition.
We opened with lines of bags, tripods, lenses and
such—that’s our roots. Later on we expanded into
cell phone accessories. In 1996 we were one of
first to offer a full line of cell phone accessories.
We then quickly got into power solutions and
actually opened a factory for the manufacture of
battery packs for cell phones.
We saw a need for real power solutions for
consumers and developed a digital camera
powerpack which became the first DigiPower
product in 1999. It was an external solution
that provided 150 shots. It solved a big problem
back then and from that point on we realized
power would always be a major need. After all,
there is only so much power you can put into a
AA battery.
DigiPower was actually responsible for several
firsts back then with the intro of the DPS 4000
powerpack and then the 8000 soon followed.
PB&ML: If you had to sum it up quickly—
the recent run of success at DigiPower in
the battery and charger categories—what is
separating you from the pack in a crowded
field?
Mizrahi: Innovation, that’s the number one
thing that sets us apart, followed closely by value.
A product has to have value to the consumer but
it’s important that the value does not take away
any of the products’ unique features. We also
think about price and value together in the sense
of how the retailer benefits. The product has to
make a margin. We keep that in mind as well
and always produce products with high margin
for dealers.
PB&ML: We are seeing a lot of solar power
chargers come to market of late. Is this the
future in this category? What else might be
in store down the road?
Mizrahi: Our view is there are limitations to so-
lar power. Currently, to charge two AA batteries
might be a 24-hour charge for a small solar pan-
el. For some of the smaller CE devices solar does
work well, sometimes offering two- to three-hour
charges.
Our plan is to go beyond that as we are join-
ing the Wireless Power Consortium (see sidebar).
We plan on working more closely with them as
manufacturers are developing these embedded
chips for mobile devices that will allow the device
to charge on charging pads, a solution that we will
develop, that brings everything together into one
solution— making it a more convenient charging
solution for consumers.
PB&ML: Lots of technology changes hap-
pening in the battery category as well. What
can retailers and consumers expect next?
Mizrahi: Lithium-ion is the dominant battery
now and we feel that will continue for a while.
I believe we will continue to see more prod-
uct that will enhance the user experience. Our
Jumpstart Slim product is a good example of this.
The device weighs only two ounces and is very
thin—shirt-pocket portability. The consumer is
provided with this extra charge whenever they
need it at a very affordable MSRP of $29.99. Very
cool looking little gadget too. I think this mar-
ket will see a lot more solutions like this moving
forward.
PB&ML: As two “must have” accessories
what tips and tricks can you offer imaging
retailers on how best to display and move
batteries and chargers?
Mizrahi: Display and placement. Retailers need
to display a full selection that shows that they are
servicing different needs. Service the consumer
properly. Set up serious displays. Signage is im-
portant too. Make it clear that you’re the place
for this solution. Also, these accessories should
be placed close to the devices that need them.
Makes a statement to the consumer that their
battery and charger accessory solutions are being
taken care of at your location.
PB&ML: This mobile lifestyle we are all liv-
ing today has been tough for imaging retail-
ers to firmly grasp. What can you tell them
about the future of the mobile life that will
help them better understand their custom-
ers’ ever-evolving needs?
Mizrahi: Come out of the darkroom! Imaging
retailers have to understand imaging today. It’s no
longer a standalone industry but is now one that
has evolved to become part of the overall con-
sumer electronics industry. The fact that consum-
ers can now take pictures, and pretty good ones,
with their mobile phones is a good thing. It is
bringing more people into imaging. Photography
is so easy today. Today’s consumer is shopping
in non-traditional stores and today’s imaging re-
tailer can’t survive as a traditional photo store
anymore.
Sell solutions that enhance this mobile life-
style. All these mobile devices and accessories
are bringing people back in the store again and
again. That’s what our product line is all about.
DigiPower Spotlight Product
The DigiPower division of Mizco International (www.mizco.
com) recently introduced its JumpStart Dual—the world’s
first portable AC adapter with built–in rechargeable battery
back-up.
First, JumpStart Dual is a sleekly designed portable AC
adapter that features folding plugs for easy transport. Sec-
ond, JumpStart Dual is a rechargeable 1700 mAh battery
back-up that will recharge over 500 times! Designed to support mobile phones, MP3 and other
portable devices, JumpStart Dual comes with two USB ports for simultaneously charging two
devices, built-in short circuit, over-charge, and temperature protection; a two-step LED display
that shows both charge status and battery life; power on/light function, an emergency flash-
light, and a 5V USB output.
Wireless Power Consortium
As DigiPower President, Maurice Miz-
rahi, mentioned in our interview, the
company plans on joining the Wire-
less Power Consortium. We thought
bringing the imaging channel up to
speed on what the WPC is all about
might be a good idea.
Among the many initiatives of the
WPC, the main goal is to essentially
make powering portable electronic
devices simpler by offering a standard
way to recharge them without wires.
As everyone knows, devices such
as phones, music players and digital
cameras all come with their own pow-
er adaptors or chargers. Each brand
or model has a different plug, often
times incompatible with the others.
Currently in place are plans to
replace all those plugs with flat-charg-
ing panels based on magnetic induc-
tion (i.e., just laying a device equipped
for wireless recharging on the panel is
sufficient to charge it).
The consortium’s first goal is to
create an international standard for
magnetic induction chargers capable
of delivering up to 5 watts of power,
enough to recharge a mobile phone
in the same time as a wired charger.
Those plans will be followed with
a standard for more power-hungry
devices such as laptops, some of
which have power adapters capable
of delivering around 100 watts.
Among the growing list of members
are Olympus, LiteOn, Panasonic, Sam-
sung, Best Buy and Texas Instruments.
For more information check out www.
wirelesspowerconsortium.com.
Mizco Powers Up DigiPower Line: An Interview With Mizco President Maurice Mizrahi
Power to the People
According to the NPD Group’s Retail Tracking Service, DigiPower recently ranked No. 1 in both unit and dollar volume for
digital camera batteries and chargers for all of 2009 as well as for the 12 months ending April 2010. Thus, we thought it
might be a good idea to catch up with this company and find out a little more about what’s making them tick these days.
Company President, Maurice Mizrahi, was gracious enough to spend some time with us and chat about the current state of
the battery and charger market as well as what the future might hold in this ever-evolving category. Maurice Mizrahi
PB&ML: Talk to us about the interesting
evolution of Mizco. Give the readers a little
history lesson on the company.
Mizrahi: We established the company 20 years
ago and really come from photo retail tradition.
We opened with lines of bags, tripods, lenses and
such—that’s our roots. Later on we expanded into
cell phone accessories. In 1996 we were one of
first to offer a full line of cell phone accessories.
We then quickly got into power solutions and
actually opened a factory for the manufacture of
battery packs for cell phones.
We saw a need for real power solutions for
consumers and developed a digital camera
powerpack which became the first DigiPower
product in 1999. It was an external solution
that provided 150 shots. It solved a big problem
back then and from that point on we realized
power would always be a major need. After all,
there is only so much power you can put into a
AA battery.
DigiPower was actually responsible for several
firsts back then with the intro of the DPS 4000
powerpack and then the 8000 soon followed.
PB&ML: If you had to sum it up quickly—
the recent run of success at DigiPower in
the battery and charger categories—what is
separating you from the pack in a crowded
field?
Mizrahi: Innovation, that’s the number one
thing that sets us apart, followed closely by value.
A product has to have value to the consumer but
it’s important that the value does not take away
any of the products’ unique features. We also
think about price and value together in the sense
of how the retailer benefits. The product has to
make a margin. We keep that in mind as well
and always produce products with high margin
for dealers.
PB&ML: We are seeing a lot of solar power
chargers come to market of late. Is this the
future in this category? What else might be
in store down the road?
Mizrahi: Our view is there are limitations to so-
lar power. Currently, to charge two AA batteries
might be a 24-hour charge for a small solar pan-
el. For some of the smaller CE devices solar does
work well, sometimes offering two- to three-hour
charges.
Our plan is to go beyond that as we are join-
ing the Wireless Power Consortium (see sidebar).
We plan on working more closely with them as
manufacturers are developing these embedded
chips for mobile devices that will allow the device
to charge on charging pads, a solution that we will
develop, that brings everything together into one
solution— making it a more convenient charging
solution for consumers.
PB&ML: Lots of technology changes hap-
pening in the battery category as well. What
can retailers and consumers expect next?
Mizrahi: Lithium-ion is the dominant battery
now and we feel that will continue for a while.
I believe we will continue to see more prod-
uct that will enhance the user experience. Our
Jumpstart Slim product is a good example of this.
The device weighs only two ounces and is very
thin—shirt-pocket portability. The consumer is
provided with this extra charge whenever they
need it at a very affordable MSRP of $29.99. Very
cool looking little gadget too. I think this mar-
ket will see a lot more solutions like this moving
forward.
PB&ML: As two “must have” accessories
what tips and tricks can you offer imaging
retailers on how best to display and move
batteries and chargers?
Mizrahi: Display and placement. Retailers need
to display a full selection that shows that they are
servicing different needs. Service the consumer
properly. Set up serious displays. Signage is im-
portant too. Make it clear that you’re the place
for this solution. Also, these accessories should
be placed close to the devices that need them.
Makes a statement to the consumer that their
battery and charger accessory solutions are being
taken care of at your location.
PB&ML: This mobile lifestyle we are all liv-
ing today has been tough for imaging retail-
ers to firmly grasp. What can you tell them
about the future of the mobile life that will
help them better understand their custom-
ers’ ever-evolving needs?
Mizrahi: Come out of the darkroom! Imaging
retailers have to understand imaging today. It’s no
longer a standalone industry but is now one that
has evolved to become part of the overall con-
sumer electronics industry. The fact that consum-
ers can now take pictures, and pretty good ones,
with their mobile phones is a good thing. It is
bringing more people into imaging. Photography
is so easy today. Today’s consumer is shopping
in non-traditional stores and today’s imaging re-
tailer can’t survive as a traditional photo store
anymore.
Sell solutions that enhance this mobile life-
style. All these mobile devices and accessories
are bringing people back in the store again and
again. That’s what our product line is all about.
DigiPower Spotlight Product
The DigiPower division of Mizco International (www.mizco.
com) recently introduced its JumpStart Dual—the world’s
first portable AC adapter with built–in rechargeable battery
back-up.
First, JumpStart Dual is a sleekly designed portable AC
adapter that features folding plugs for easy transport. Sec-
ond, JumpStart Dual is a rechargeable 1700 mAh battery
back-up that will recharge over 500 times! Designed to support mobile phones, MP3 and other
portable devices, JumpStart Dual comes with two USB ports for simultaneously charging two
devices, built-in short circuit, over-charge, and temperature protection; a two-step LED display
that shows both charge status and battery life; power on/light function, an emergency flash-
light, and a 5V USB output.
Wireless Power Consortium
As DigiPower President, Maurice Miz-
rahi, mentioned in our interview, the
company plans on joining the Wire-
less Power Consortium. We thought
bringing the imaging channel up to
speed on what the WPC is all about
might be a good idea.
Among the many initiatives of the
WPC, the main goal is to essentially
make powering portable electronic
devices simpler by offering a standard
way to recharge them without wires.
As everyone knows, devices such
as phones, music players and digital
cameras all come with their own pow-
er adaptors or chargers. Each brand
or model has a different plug, often
times incompatible with the others.
Currently in place are plans to
replace all those plugs with flat-charg-
ing panels based on magnetic induc-
tion (i.e., just laying a device equipped
for wireless recharging on the panel is
sufficient to charge it).
The consortium’s first goal is to
create an international standard for
magnetic induction chargers capable
of delivering up to 5 watts of power,
enough to recharge a mobile phone
in the same time as a wired charger.
Those plans will be followed with
a standard for more power-hungry
devices such as laptops, some of
which have power adapters capable
of delivering around 100 watts.
Among the growing list of members
are Olympus, LiteOn, Panasonic, Sam-
sung, Best Buy and Texas Instruments.
For more information check out www.
wirelesspowerconsortium.com.
BrandSource Debuts
Mobile App, Expanded
'Expert Warehouse II'
Amid PC Exit Chatter,
HP Still Debuting SKUs
By Steve Smith
NEW YORK
– BrandSource
introduced its own
mobile app and
Expert Warehouse
II distribution opera-
tion that, together,
could transform many of its retailers into “catalog
showrooms” presenting more products, catego-
ries and services than ever before. { PAGE 4 }
By Doug Olenick
NEW YORK — Hewlett-Packard’s decision
to ponder selling or spinning off its personal
systems group (PSG) has not slowed the flow of
new products into the channel. { PAGE 4 }
VISIT WWW.TWICE.COM/TWICESEPTEMBER8
FOR MORE INFORMATION ON
THE STORIES IN THIS ISSUE.
This Week
In Consumer
Electronics
VOLUME 26, NO. 18
Nationwide Partners
With D&H, Debuts Brand
September 8, 2011
By Alan Wolf
GRAPEVINE, TEXAS –
The Nationwide Marketing
Group (NMG) celebrated
its 40th anniversary at its
PrimeTime! buying show
with the introduction of a
Nationwide-exclusive A/V
brand, Allegra, and the
addition of D&H Distribut-
ing to its roster of fulfillment partners. { PAGE 17 }
Tablet Market Sizzles
With More Debuts
By Joseph
Palenchar &
Doug Olenick
NEW YORK –
The tablet market
refused to take
vacation time as
it headed into the
Labor Day holi-
day. AT&T unveiled an HTC-made 4G unit, Sony
debuted two SKUs, and HP planned limited
production of TouchPads. { PAGE 10 }
Fasulo: Look
For Quality
Vs. Quantity
of Sony TVs
{ Page 30 }
Analysts Down On AT&T Merger Prospects [ PAGE 4 ]
The new dVision projector from DPI (see page 32)
»
BY THE NUMBERS 14
RETAILING 17
PORTABLE DIGITAL DEVICES 28
CEDIA SPECIAL REPORT 30
SMALL OFFICE/HOME OFFICE 54
DIGITAL IMAGING 56
ACCESSORIES 58
MAJOR APPLIANCES 64
BUSINESS NEWS 66
SPECIAL
ISSUE
ProMount’s Superflat wall mount is designed to mount a
flat-panel TV just 0.43 inches from the wall. (see page 58) »
(From top) NAD’s new M50 Digital Music Player CD play-
er/ripper can be paired with the new M52 Digital Music
Vault hard-drive jukebox and the current M2 amplifier to
reproduce 24-bit/96kHz music. (see page 35)
»
Mirage’s
two-way MX
S25 and S35
spherical
satellites
(see page
34)
»
»
SpeakerCraft’s Nirv networked multi-room-A/V system
can be controlled from an OSD on any connected TV
or from an iPod Touch, iPhone or iPad. (see page 10)
»
Sony’s “affordably priced” VPL-HW30AES 3D projector.
(see page 44)
SPECIAL CEDIA
PRODUCT SECTION
BEGINS ON PAGE 30
twi1118p001.indd 1twi1118p001.indd 1 9/1/2011 4:35:31 PM9/1/2011 4:35:31 PM
“Retailers want to maximize
impulse sales to today’s time-
pressed consumers. The more
retailers merchandise a full range
of charging products for every
type of mobile device, complete
with self-explanatory call-outs,
the more guesswork they take
out of the consumer’s decision.
Consumers need to be prompted
to buy since they’re not always
focused on the variety of chargers
available for different applications;
they tend to think only in terms
of the device itself. It’s up to us
as manufacturers and retailers
to make consumers understand
there is no charging device that
does it all. They need a number of
chargers for different applications.
Educate the consumer and you will
be rewarded with multiple charger
sales.”
— Maurice Mizrahi, President
DIGIPOWER
DIGIPOWER, DIV. OF MIZCO 732-912-2000 www.digipowersolutions.com
4 | JULY 2012 | TWICE GUIDE TO POWER & CHARGING ELECTRONICS
UNIVERSAL TABLET/SMARTPHONE CHARGER
The Cross-Brand Tablet Charger features a 3-position Smart Switch to optimally charge all
USB-powered tablets, smartphones, and e-readers from major manufacturers. Providing up
to 2.1 amps of power, its super-compact design features a fl ip-up power plug and also offers
over-voltage, over-current, and short-circuit protection.
AC chargers
DC/car chargers
USB chargers
Multi-device chargers
Docking/syncing chargers
Charging cases/bags
Portable power/charging devices
Primary cell batteries
Rechargable standard size batteries
Solar-powered chargers
Wire-free chargers
Specialty batteries (e.g. hearing aid,
watch)
Device-specifi c rechargeable
batteries
Power inverters
POWER CATEGORIES OFFERED
PORTABLE BATTERY PACK/CHARGER
The new ChargeCard for smartphones and iPhones is a portable, high-capacity battery pack
and charger that is the size of a credit card, enabling it to be carried in a user’s wallet. Models
for both smartphones and iPhone include a fold-out USB cable and on/off button, and give
users two additional hours of talk time on their device.
18 A Special Supplement To TWICE // June 2012
//CELEBRITY//STUDIO//OVER-EAR HEADPHONES//
R Ecko Unltd.
Exhibit Series
The Ecko Unltd. Exhibit Series line
of art-infused over-the-ear head-
phones represents the best of what
can happen when art, commerce
and Marc Ecko collide. Available in
five colors (green, blue, red, gray and
Graffiti White), the headphones have
a speaker diameter of 40mm, fre-
quency range of 20-20kHz and a cable
length of 1.2m. www.shopekco.com
R Marley Destiny TTR Headphones
The highly-acclaimed Marley Destiny TTR over-ear noise-isolating
headphones fuse precise and realistic sound with style. Made from
earth-friendly materials including stainless steel, recyclable aluminum
and real leather, the Destiny TTR headphones are as robust as they are
beautiful. They represent the premier headphone from the House of Marley
(MSRP $299.99). www.HouseOfMarley.com
Spider PowerForce Headphone X
This Spider headphone is aimed squarely at lovers of pop, rock and hip hop.
Retailing at $129.99, it competes well with others in the category while offer-
ing a more detailed, audiophile-type presentation. Both men’s and women’s
versions come with two cords and a carrying bag. www.spidercable.com
“Our expansion into the headphone market is a natural evolution where we’ll maintain
our focus on delivering quality products that fit the needs of a diverse consumer base.
Our offerings reflect this with products that incorporate fitness, fashion, functionality
and fun as integral parts of their makeup.”
EVAN STEIN, DIRECTOR OF MARKETING, iHOME AUDIO
“Bright hues and neon colors are dominating the landscape in the footwear and apparel
markets. As the headphone space continues to expand into an extension of one’s unique
style and aesthetic, these popular trends are certainly carrying over into new headphone
and audio products. We are embracing these trends and integrating them into our line
of headphones and earbuds to complement the functions of our products in an effort to
satisfy the consumer’s desire for unique products that reflect their fashion sensibilities.”
STEVE KOPS, EXECUTIVE VP, SALES, MIZCO’S ECKO DIVISION
34 A Special Supplement To TWICE // June 2012
//EAR BUD//SPORT FIT HEADPHONES//
iHome iB17 Noise-Isolating Earphones X
Users can enjoy great sound and a great look without distracting background
noise for undisturbed listening. Multi-colored ear tips are included in dif-
ferent sizes which provide added comfort and a secure fit. The high-gloss
metallic finish and multi-color cloth cord let users listen in style. It also has an
inline volume control and travel pouch for added convenience (MSRP $24.99).
www.ihomeaudio.com
Marley Jammin and Freedom Collection X
Marley Jammin and Freedom Collection in-ear headphones and ear
buds are available in six earth-friendly styles, multiple colors and
with or without remotes with microphones. Small and compact, they
take on the heaviest bass for best-in-class sound. From colorful to
sleek and sophisticated, prices range from $29.99 to $99.99 MSRP.
www.HouseOfMarley.com
ANDREW SIVORI, VICE PRESIDENT,
SONY ELECTRONICS
“The headphone market is continuing to expand
at a breakneck pace. Consumers are demanding
more than just improved sound; they’re looking
for great style, fit, and comfort. And as rising
ASPs indicate, they’re willing to pay for it.”
48 A Special Supplement To TWICE // June 2012
//EAR BUD//SPORT FIT HEADPHONES//
R Coby Attitudz Ear Buds
Coby’s spunky new Attitudz earphones with in-ear isolation design match
consumers’ changing “attitudes” with fun colors that reflect a range of personalities.
Eight bold styles come complete with a matching color cord and include: Flirty (pink),
Diva (red), Envy (green), Moody (blue), Stormy (black), Charming (orange), Mysterious
(purple) and Daring (silver). www.cobyusa.com
R Ecko Unltd. Blue
Chain Ear Buds
The innovative design of the Ecko Unltd. Chain Ear Buds
features a beaded dog-tag chain chord. The beaded
encasing protects wiring from ripping and damaging
which often occurs with a standard soft-plastic coat-
ing. An attractive feature is the inline microphone and
volume control compatible with iPods, iPhones and
Android smartphones. www.imce.com
JIM SANKEY, PRESIDENT AND CEO, INVUE SECURITY PRODUCTS
“With sales exploding globally, headphones have reached the status of a personal fashion accessory.
Most of this growth can be attributed to the recent influx of celebrity-endorsed products, many
costing well in excess of $100 per unit. At such prices, it is important retailers give consumers
the opportunity to fully experience the design and features of these headphones by openly displaying
them in stores. InVue security solutions are designed to put merchandise in customers’ hands
while giving retailers the confidence that their products are well protected. Openly display and
power up your headphones to receive the best possible advantage to increase sales.”
Paradigm E2m In-Ear Headphones X
Critically tuned to Paradigm’s reference series loudspeakers,
the audiologist-approved E2m headphones deliver deep
high-definition bass performance. Overall design includes a
built-in microphone, smartphone functionality, quality 8mm
super neodymium drivers and two-piece sealed construction.
www.paradigm.com
56 November 8, 2010 www.twice.com
Mizco Brings Marc Ecko Line To Market
By John Laposky
NEW YORK — Mizco International has inked an exclu-
sive licensing agreement with Mark Ecko Enterprises for
a line of mobile accessories products.
The first wave of products under the Ecko brand will
include headphones and earbuds, iPhone and iPad cas-
es, as well as power products for handheld devices and
cameras, all incorporating custom design accents cre-
ated by Ecko.
The first SKUs began limited shipping last week to
dealers, according to Maurice Mizrahi, president of
Mizco’s Digipower division, with a formal product launch
planned at International CES.
Ecko is best known for his *Ecko Unltd and Rhino
clothing brands, and in recent years has expanded his
fashion empire to footwear, watches and even video
games and magazine publishing. He is also currently
developing a home and lifestyle product line.
His roots are as a graffiti artist and painter, and the
designs are based on some of his paintings, which line
the walls of his spacious Manhattan office space. There
Ecko told TWICE that Mizco appealed to him for his en-
tree into the consumer electronics space based on their
“reputation and experience in bringing credible products
to market,” and “their willingness to pledge to evolve the
products, to come in and build it with the proper run-
way and make sure it’s done the right way. This is not a
one-and-done, we’re in this for the long haul. We want to
expand the brand.”
He said the time was right to try his fashion brand in
CE accessories. “It’s a space that has become democ-
ratized. Apple did an amazing job to kind of bust open
the style equation for accessories around mobile devic-
es. It’s evolved quickly. It creates a lot of areas for us to
design accessories to electronics.”
Mizrahi added, “We are thrilled to be able to bring
to market the industry’s first line of Ecko inspired and
branded products. The combination of Marc’s global
brand power and Mizco’s retail marketing power prom-
ises to bring this amazing line of products to consumers
in every part of the world. “
The Ecko line will range in retail price points from
$19.99 to $99, the sweet spot for Ecko’s brand demo-
graphics, which skew to the young and urban.
Mizco owns and manages a number of other acces-
sories brands, including iEssentials, Digipower, Cellular
Innovations and Travelocity, and they are an approved
Apple partner.
Current Marc Ecko Enterprise brands include: *Ecko
Unltd., Marc Ecko Cut & Sew, Eckored, Avirex, GUnit, Zoo
York, Complex Magazine, Complex.com and Marc Ecko
Entertainment, a video game and multimedia division.
SteelSeries Adds Online
Ordering With Local
7-Eleven Store Payment
By John Laposky
CHICAGO — Gaming accessories supplier
SteelSeries has inked a deal with PayNearMe,
which will allow gamers to order merchandise
online and pay for them in cash at the closest
7-Eleven store.
With PayNearMe, a consumer places a prod-
uct order online at SteelSeries’ web shop,
chooses PayNearMe as the payment option,
enters his ZIP code and then chooses the
closest participat-
ing 7-Eleven loca-
tion. The custom-
er is then given
directions on what
to print and where
to pay. After the
customer makes the
payment at 7-Elev-
en, SteelSeries is
notified of the pay-
ment in real time,
and the customers’
order is immediate-
ly processed and
shipped.
“With PayNearMe
we can expand our
business to serve our customers who rely pri-
marily on cash for their purchases,” said Bruce
Hawver, CEO, SteelSeries. “We’re now able to
give consumers a simple and secure way to pur-
chase gaming peripherals and accessories with
cash through the convenience of ordering online
and paying for them at a local 7-Eleven store.”
“Gamers who prefer to pay with cash now
have a convenient cash payment option,” said
Danny Shader, CEO, PayNearMe. “PayNearMe
empowers SteelSeries’ customers to take ad-
vantage of the benefits of ecommerce without
requiring them to use a credit or debit card.”
PayNearMe payments are accepted at more
than 6,000 7-Eleven locations across the country.
Marc Ecko’s presence should add some charac-
ter to the accessories market, because the man
is a character. Google his name and he shows
up, Zelig-like, everywhere: talking hip-hop with
Run DMC, shooting a documentary with Lindsey
Lohan, buying Barry Bonds’ record home run ball
and stamping it with an asterisk. He truly went
viral back in 2006 when a fuzzy video circulated
on the web of him (allegedly) tagging Air Force
One with graffiti. It turned out to be a hoax, but it
also proved to be a template for the burgeoning
business of gorilla marketing on the Internet. Go
to www.twice.com/nov8 to see the original video.
And watch for an exclusive interview with Ecko in
an upcoming issue of TWICE.
By John Laposky
Editor’s
Choice
»
ACCESSORIESACCESSORIES
By John Laposky
FREMONT, CALIF. — Logitech unveiled a solar-pow-
ered keyboard that can be powered by indoor light.
The wireless solar keyboard K750, the compa-
ny’s first light-powered keyboard, has an integrat-
ed solar panel and lighted power indicator.
An included solar power app, available for down-
load beginning Nov. 15 on Logitech’s website,
features a lux meter to measure illumination levels
for proper charging and offers at-a-glance infor-
mation about battery levels and power, complete
with power alerts. Logitech said a fully charged
keyboard will work for up to three months in total
darkness.
The keyboard boasts a 1/3-inch-thick profile
with rounded edges, and Logitech’s Incurve keys,
which are concave to support the shape of a us-
er’s fingertips.
“The keyboard is still the best input device for
typing emails and IMs, updating your Facebook
page or posting responses to your favorite blogs
— and the Logitech wireless solar keyboard K750
is the next big innovation in keyboard technology,”
said Denis Pavillard, product marketing VP for
Logitech’s keyboards and desktops. “Plus, with its
PVC-free construction and fully recyclable pack-
aging, it’s designed to minimize its footprint.”
The K750 ships with Logitech’s 2.4GHz wireless
Unifying receiver that offers 128-bit AES encryption.
The keyboard is expected to be available in the
U.S. and Europe this month for a suggested retail
of $79.99.
Logitech Adds Solar Keyboard
Mizco’s Maurice Mizrahi and Mark Ecko display some of the first SKUs
of Mizco’s line of Ecko-branded accessories.
The K750 is Logitech’s first solar-powered keyboard.
PayNearMe payments are ac-
cepted at more than 6,000
7-Eleven locations across the
country.
28 April 18, 2011 www.twice.com
Conspin’s Andi-One in its cradle
Conspin Debuts Android-Based Universal Remote
By John Laposky
LAS VEGAS — Conspin unveiled a unique uni-
versal remote control, the Andi-One smart touch
URC, which merges the functionality of a tablet
PC with a universal remote control.
Running the Android 2.1 operating system,
the Andi-One allows users to control up to 50
devices via RF, IR and Wi-Fi, via a 3.5-inch, 320
by 480 scratch-proof touchscreen that also
runs Android apps.
The included cradle acts as a battery recharg-
er and a 2-watt dual-speaker stereo system for
the Andi-One, as well as for an iPod, iPhone or
iPad.
Using the My Activity starter screen, a user
can auto-discover, register and store virtually
any component on the Andi-One’s 2GB internal
memory. Once set-up is complete, the Andi-One
can: group devices by room; switch between
devices, powering them off and on together or
individually; and control TV channel selection, volume and pic-
ture functions
The most frequently used keys are available in both physical
and virtual form for immediate access.
The remote allows downloads from a service provider of
Java-based EPGs to search for movies and programs and can
send emails and browse the Internet.
Optional features allow for the Andi-One to
work as a VoIP phone with built-in echo can-
celler and noise suppressor, and once the An-
di-One is in its cradle it can display time and
weather, news and stock quotes, for instance,
when connected to a Wi-FI network.
The Andi-One can also serve as a wireless
mouse and virtual keyboard to navigate Netflix
and other video streaming services viewed on a
PC, set-top box or connected TV.
It runs more than 100,000 available Android
applications.
The Conspin Andi-One URC is immediately
available through distribution from Tech Data
and D&H Distributing with a suggested retail of
$349.99.
Conspin also debuted last week its Smart
Qwerty CRU 200TQ, a hybrid dual-sided univer-
sal remote control that controls both traditional
consumer media, as well as web-connected Smart TV devices
that require onscreen keyboard entering to perform such tasks
as searching for movies and programs, browsing the Internet,
writing emails, downloading apps, or posting on Facebook and
Twitter.
The Smart Qwerty CRU-200TQ will retail for $ 129.99.
By Lisa Johnston
SALT LAKE CITY — Zagg announced it has signed a
license and distribution agreement with Logitech for the
Zaggmate case with keyboard.
“This new relationship with Logitech allows us to dra-
matically expand our global market presence and scale
manufacturing capabilities to meet future demand, while
continuing to provide creative and superior solutions for
consumers of mobile devices,” said Robert G. Pedersen II,
president and CEO of Zagg. “Working together, our com-
panies combine strong brand awareness and intelligent
product design with manufacturing and logistics expertise,
and worldwide distribution under the umbrella of the glob-
ally recognized Logitech name.”
Under the terms of the agreement, Logitech will manu-
facture and distribute the Zaggmate case with keyboard,
an iPad case with a Bluetooth keyboard, to their worldwide
distribution channels under the name Logitech Keyboard
Case. Zagg will retain the right to sell the Zaggmate for
both first- and second-generation iPad products on its
website, the company said.
According to Zagg, this will enable the company to pro-
vide more products to the global market since keyboard
configurations vary by country. The agreement provides
rights to manufacture and sell the products.
The Logitech Keyboard Case will be available this month
for $99.99. It is constructed of aircraft-grade aluminum
and has a flexible, folding hinge.
Zagg Inks License Agreement With Logitech
Mizco Unveils Platform-Specific Chargers For Smartphones
AVENEL, N.J. — Mizco International’s Digipower division intro-
duced a new generation of platform-specific charging devices
for iPhone, Android and BlackBerry smartphones.
Maurice Mizrahi, president of Digipower, said the products
are the first of their kind to address the specific power require-
ments of each major smartphone platform.
“Until today, virtually every universal charging device was de-
signed to perform optimally for one smartphone platform and
that’s the iPhone,” Mizrahi said in a release. “These devices
will charge Android and Blackberry phones but not optimally.
In fact, the new Digipower portable chargers we are introduc-
ing today will charge Android and BlackBerry smartphones
faster than conventional universal chargers -- and that’s a fact.”
The line includes a home and car kit ($29.99), a home char-
ger ($24.99), a car charger ($19.99), and a combination Pow-
er & Sound kit that comes with a set of ear buds ($39.99). The
chargers are offered in black with green for the Android plat-
form, black with white for the BlackBerry platform, and black
with silver for the iPhone platform. All four models are currently
available. Digipower’s Android home and car chargers
twi1109p028.indd 28twi1109p028.indd 28 4/14/2011 5:15:19 PM4/14/2011 5:15:19 PM
44 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES
WHEN SELLING THIS >> SELL THESE TOO
CELLPHONE
ACCESSORY GUIDE
Sales of smartphones are expected to be over
450 units worldwide, according to research firm
IDC. Android, Blackberry and the Apple platforms
will dominate in 2011. Accessories go hand-in-
hand with every purchase.
CASES
FLASH MEMORY
BATTERIES
BLUETOOTH HEADSETS
HANDS-FREE HEADSETS
CAR CHARGERS
HOME CHARGERS
TRAVEL CHARGERS
CAR MOUNTS
FACEPLATES
STYLI
CABLES
WI-FI CARDS
WIRELESS KEYBOARDS
SCREEN PROTECTORS
WARRANTIES AND
EXTENDED SERVICE
PLANS
Cellular Innovations Tough Tested Rugged Mobile
Phone Cases
Cellular Innovations will be introducing an expanded
Tough Tested Line of Mobile Accessories in May. The
rugged and durable padded canvas cases, available
for $14.99, feature multiple options for securing smart-
phones with a Velcro-secured flap and snap buckle
closure. In Black, Camouflage or Khaki, the cases
feature a steel belt buckle, complete with karabiner clip
for securing cases to belts. www.mizco.com
iSound Portable Power Max USB Charging Device
The Portable Power Max from iSound is a rechargeable 16,000
milliamp backup battery that charges up to five USB-powered
devices simultaneously. With up to 480 hours of power, it
provides a huge backup capacity for your smartphone and
most other USB-charged devices. Weighing 14 ounces, it
travels easily in a purse, briefcase or glove compartment. It
includes a mini/micro USB cable, AC adapter, LED battery
meter, flashlight and travel bag. www.isound.net
Plantronics Savor M1100 Bluetooth Headset
The Plantronics Savor M1100 Bluetooth ($99.95) combines
three-mic audio performance and a new online voice service,
Plantronics Vocalyst, to deliver quality audio experiences for con-
versations, text-to-speech, audio streaming and more. Vocalyst
is a cloud-based voice service integrated with the headset that
enhances the user experience with convenient features and capa-
bilities. By pressing Savor’s dedicated voice button and speaking
commands, users may send and listen to emails and text-to-
speech messages, record and listen to reminders, post messages
to Twitter and listen to their streams and listen to the latest news,
finance, sports and weather reports. The Plantronics Vocalyst ser-
vice is free for a full year (a $24.99 value) for Savor customers.
www.plantronics.com
50 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES
DESKTOP & NOTEBOOK COMPUTERS
The SwissGear Pegasus Notebook Backpack
This backpack fits most 17-inch notebooks. It contains a SwissGuard com-
puter pocket to protect your notebook and a number of comfort features
including air-flow back padding, shock-absorbing shoulder straps, quick
pocket and case-base stabilizer platform. www.imce.com
DigiPower 4-Port
USB Travel Charger
The DigiPower 4-Port USB
Travel Charger can power
and charge up to four devices
simultaneously. Each port can
provide a charge based on the
need of the device plugged into
the port. Available for $29.99,
the 4-Port USB Travel Charger is
designed for the needs of
connected travelers.
www.mizco.com
Maxell’s Touch Scroll Mouse
This 2.4GHz Wireless Optical Mouse offers con-
sumers the latest in technology with a buttonless
touch scrolling design. The Maxell Touch Scroll
Mouse features a flat, slim and portable design in
four colors: blue, black, white and raspberry. This
ambidextrous mouse is compatible with both PC
and Mac operating systems and includes a USB
nano receiver that is so small it can be left in your
notebook with no interference.
www.maxell.com
62 September 8, 2011 www.twice.com
Mizco Int'l Expands Ecko Headphones Line
By Lisa Johnston
AVENEL, N.J. — Marc Ecko and partner Mizco Interna-
tional announced they are expanding their headphones
offering with the introduction of six ear buds in the Ecko
Unltd. line.
Ecko and Mizco first teamed up together late last year,
and have introduced
a variety of CE
products, includ-
ing iPhone and iPad
cases and charging
products. The new
ear buds will ship
next month under an
exclusive licensing
agreement with Miz-
co’s Digipower divi-
sion, the company said.
Six models were announced:
The Zone ($12.99) ear buds have Ecko’s trademark
Rhino logo on the earpieces and come in red, green, pink,
yellow, blue and white. Three ear pieces are included.
The Chaos II ($14.99) also have the Rhino design and
come in pink, purple, blue, red and black. These feature an
in-line mic and controls for the Apple devices.
Also sporting the Rhino are the Stomp ear buds
($19.99), which comes with an in-line mic and controls for
use with Apple devices and Android smartphones, as well
as a travel bag. Six colors are offered.
The Lace ear buds ($24.99) feature a nylon, shoelace-
style cord with an in-line mic and controls for use with
Apple devices. They come in six colors with a travel bag:
white, red, blue, black, pink and purple.
Finally, the Chain ($39.99) and Zip ($29.99) models are
designed to “merge Ecko’s reputation for street-conscious
fashion with utilitarian function,” Mizco said. The Chain ear
buds have a beaded, dog-tag chain cord design and come
in four colors, while the Zip have a zipper cord and come in
six colors. Both have in-line mics and volume controls that
are compatible with Apple and Android devices.
All of the ear buds have 10mm drivers and silicone ear
tips. All but the Chaos II have frequency ranges of 20Hz
to 20,000Hz. The Chaos II’s frequency range is 10Hz to
22,000Hz. The Chain, Zip. Lace and Stomp have imped-
ances of 32 ohms; the Zone is 16 ohms and the Chaos II
is 18 ohms.
Mizco and Ecko hinted in a release that a major product
lineup will be announced at the 2012 International CES.
From left to right: Stomp, Lace, Chain, Zone and Chaos II
By Lisa Johnston
NEW YORK — More news has emerged
from the ever-popular musician-meets-head-
phones category.
SMS Audio, which has rapper 50 Cent
as its CEO, announced it has acquired the
assets of headphones designer KoNoAudio.
KoNoAudio founder Brian Nohe will become
president of SMS Audio.
A line of wired and wireless headphones
and audio accessories are slated to be intro-
duced in the fall from SMS Audio. Features
will include on-board controls and the ability
for four users to listen to the same wireless
audio from a single source.
In a statement, 50 Cent (Curtis Jackson)
said, “I’m eager for my fans to hear my mu-
sic the way it was intended — the way it was
mastered in the studio. The acquisition of
KonoAudio will enhance our ability to bring
the absolute, highest-caliber audio products
to the market.”
50 Cent was made part owner of Sleek
Audio during International CES in January,
but the partnership between Sleek and his
G-Unit Brands licensing company was ter-
minated in the spring before any products
came to market.
50 Cent's SMS Audio
Acquires KoNoAudio
Accell Showing
UltraCat HD Extenders
INDIANAPOLIS — Accell will show-
case its UltraCat HD Extenders at
CEDIA Expo.
Accell’s UltraCat HD, a transmitter
and receiver set featuring HDBaseT
technology, can deliver uncompressed
FullHD digital video, audio, 100BaseT
Ethernet, RS232 and IR control sig-
n
als
o
ver
a s
ingle
C
AT-5e
c
able.
T
he
extenders are created to support HD
video applications, supporting all reso-
lutions and video formats, including
1080p, 4K and 3D.
The UltraCat HD Extenders support
cable runs of up to 328 feet and feature
a data-transfer rate of up to 10.2Gbps.
They are the HDCP compliant and com-
patible with the most recent HDMI High
Speed spec. The extenders support
CEC functionality and provide an Ether-
net 10/100BaseTx passthrough, which
is ideal for use with IP-enabled TVs and
components, the company said.
The UltraCat HD Extender featuring
HDBaseT technology is available now
with an suggested retail of $499. Ac-
cell is in booth 3204.
The company will also have on dis-
play its UltraAV 5x1 HDMI switch as
well as its AVGrip Pro Locking high-
speed HDMI cable line.
Atlona Offering Range
Of A/V Setup Devices
INDIANAPOLIS — Atlona’s Profes-
sional division will display a range of
solutions allowing integrators to create
scalable, customizable solutions for
customers in residential and commer-
cial A/V applications.
New products on display at CEDIA
Expo include the company’s AT-DVI4-
100SR and AT-HD4-V110SR DVI and
HDMI HDBaseT extender kits. The
units extend DVI and HDMI transmis-
sions up to 350 feet with resolutions
up to 4Kx2K over a single CAT-5/-6/-7
cable, while providing bidirectional RS-
232, IR and Ethernet pass-through.
A
tlona
w
ill
a
lso
s
how
i
ts
A
T-PRO-
2HD88M-SR and AT-PRO2HD1616M-
SR HDBaseT 8x8 and 16x16 High-
S
peed
HDMI
Matrix
Switchers.
The
high-speed switchers feature eight or
16 HDMI 1.4 inputs and eight or 16
independently switchable twisted pair
outputs to feed eight or 16 separate re-
ceiver modules (included).
The units have the ability to equalize,
amplify and reclock the signal to ensure
HDMI-accurate signal transmission
through long cables without quality
loss. Featuring HDBaseT technology,
the switchers extend HDMI sources up
to 330 feet at 4Kx2K resolution over a
s
ingle
C
AT-5/-6-/-7
c
able,
i
n
a
ddition
to providing analog two-channel ste-
reo, bidirectional RS-232, and zone-
specific bidirectional IR passthrough
up to 60 KHz.
Both the Extender kits and the HDMI
switchers support Deep Color, HDCP
and full 3D, while preserving 7.1-chan-
nel digital audio, including DTS-HD
and Dolby TrueHD.
Panamax/Furman
Demos Power Products
INDIANAPOLIS — Panamax/Furman
will have on display a series of kiosks
highlighting the company’s line of pow-
er-management systems and solutions.
Inside booth 1321 attendees will find
a kiosk devoted to a hands-on demo
station for the company’s BlueBolt re-
mote power- and energy-management
platform.
By combining Cloud-based control
with Panamax/Furman power-manage-
ment hardware, BlueBolt integrators
can remotely reboot problem compo-
nents to address customer issues im-
mediately from their smartphone, tablet
or computer, the company said.
With a wide variety of power and en-
ergy alerts, integrators can be proactive
on service issues with email notifica-
tions when power anomalies occur, and
set up budget alerts for tracking system
energy usage. Integrators can learn
how to use advanced features such as
setting up auto-reboot to automatically
restart network equipment when an In-
ternet connection is lost, as well as how
to integrate power into control and auto-
mation systems for maximum functional-
ity, the company said.
Other kiosks will demo BlueBolt en-
ergy-management hardware, the com-
pany’s power-management audio-per-
formance systems and the company’s
in-wall power-management solutions.
CEDIA Briefs
The BlueBolt energy-management interface
twi1118p062.indd 62twi1118p062.indd 62 9/1/2011 4:25:05 PM9/1/2011 4:25:05 PM
Page 18 | EVERYTHING iPAD, iPHONE, iPOD & MP3 TOO! | A SPECIAL SUPPLEMENT TO TWICE
WWW.MIZCO.COM
Who We Are
The DigiPower and iEssentials Divisions of Mizco
International directly address the primary needs
of iDevice users—Power and Personalization.
According to Maurice Mizrahi, DigiPower Presi-
dent, Apple’s iDevices—in all of their forms— have
become centerpieces in the lifestyles of today’s
consumers. This has created an enormous mar-
ket demand for portable power products that can
keep these devices running at full capacity, for
longer periods of time. “iPhones, iPods and iPads
are in a class of their own, and we have designed a
complete line of auxiliary battery packs and cases
that completely complement and extend the per-
formance capabilities of the devices themselves.”
Once consumers have the power to ensure
their devices keep running for as long as they
are needed, their concerns turn to personalizing
these devices to meet their distinct style aesthet-
ics—and that’s where Mizco’s iEssentials divi-
sion comes in. Sam Mizrahi, Mizco Executive Vice
President emphasizes, “The days of plain white or
black earbuds, cases or skins are over. Consum-
ers want to personalize their devices with cases
and covers that reflect their individual tastes.
Retailers need to embrace this movement by
offering products that meet the performance and
style expectations of their consumers.”
Mizco takes seriously the challenge of design-
ing, engineering and manufacturing the next
generation of power products and fashionable
accessories for all iDevices that continue to set
new standards. www.mizco.com
DigiPower Home
and Car Power Kit
The DigiPower Home and Car
Power Kit ($39.99) incorporates
a high level of built-in electronic
safety features to protect valuable
equipment from over-voltage or
short-circuit conditions. They also
feature rapid charging capability
and an extra-long two-meter cable.
Its slim design, high-gloss black
finish and metallic trim comple-
ment the design of all iDevices.
DigiPower’s Universal Charging Dock
Perfect for charging all iDevices, DigiPower’s Universal Charg-
ing Dock ($29.99) features an attached four-foot cable for con-
necting to a wall charger for charging or to a computer for
charging/syncing. The integrated blue LED on the base of the
stand indicates power status, and the wide base provides extra
stability for use with an iPad or when surfing the web, photo
viewing or checking e-mails.
iEssentials iPad Shell Case
The new iEssentials iPad Shell Case features a rotating stand to allow for
multiple viewing positions. Its durable clip adjusts for each user’s desired
view and allows the iPad to be mounted on a wall. The case is available in the
colors smoke, blue, clear and pink to meet the tastes of all consumers.
O CAR by Oxygen Audio
The O CAR by Oxygen Audio is the first car stereo
specifically designed and manufactured for full-
integration with the iPhone. It lets users control
all car stereo functions—as well as music library
browsing—using the touch screen of the iPhone.
www.aampofamerica.com
Haier 20-inch Soundbar
Haier’s soundbars boost your TV’s audio perfor-
mance and enhance the home theater experience.
You can charge and play iPod, iPhone and iPad plus
view content on your TV with the component video
output. The Haier Audio App provides FM tuner,
Internet radio and weather forecasts as well as alarm
clock functionality. Available in 20- and 32-inch sizes
to pair with smaller TVs. http://haieramerica.com
Sony MDR-XB22iP Extra Bass
Earbuds for iPod/iPhone/iPad
Crank the bass and take your music to the streets.
Bringing big bass to the iPod compatibility market,
these Extra Bass earbuds accurately reproduce
powerful and dynamic deep bass sound. A full
function in-line remote provides total control with
volume, track and call controls. Coming this fall
($59.99). www.sony.com/headphones
iLuv ArtStation Pro Speaker System
Winner of a 2011 CES Innovations Award, the ArtSta-
tion Pro (iMM514, $169 MSRP) transforms the iPad
into a home entertainment center, enabling users
to easily and comfortably enjoy music, movies and
TV shows. Ideal for parties, family gatherings or
simply for personal enjoyment, the ArtStation Pro
will easily become a user’s main music system.
www.i-luv.com
DigiPower Boost Elite iPhone Case
The DigiPower Boost Elite seamlessly combines
the protection and grip benefits of a silicone “skin”
case with a high-capacity rechargeable backup
battery. Available in a variety of colors, the Boost
Elite provides up to 11 hours of additional talk time,
8 hours of video playback or 8 hours of Wi-Fi time.
www.mizco.com
Scosche clipSYNC Cable
The clipSYNC features a full-sized USB charge and
sync cable with a built-in, spring-loaded carbineer.
Available in iPod/iPhone and Micro and Mini USB
models, the durable clipSYNC provides consumers
a convenient mobile sync-and-charge solution while
on the go. www.scosche.com
EVERYTHING iPAD, iPHONE, iPOD & MP3 TOO! | A SPECIAL SUPPLEMENT TO TWICE | Page 41
Page 42 | EVERYTHING iPAD, iPHONE, iPOD & MP3 TOO! | A SPECIAL SUPPLEMENT TO TWICE
Sony RDP-X500iP
Ultra-Premium Speaker Dock
Robust, crisp room-filling sound from a beautiful
package. A built-in subwoofer and S-MASTER digital
amplification work in concert for an unbelievable audio
experience. The modern design includes a retracting
dock and adds to the powerful sound performance.
Available this fall ($299.95). www.sony.com/docks
iEssentials Leather Folio for iPad
The iEssentials Leather Folio is designed for the
consumer looking for a more traditional and upscale
way to cover and protect their iPad. Available in black,
blue, brown and pink, the Leather Folio features a
folding front flap for vertical and horizontal viewing
angles, a soft microfiber interior, holes for a head-
phone jack, dock connector port, on/off and volume
controls. A magnetic front flap ensures the iPad stays
secure when the cover is closed. www.mizco.com
AmpliTube iRig Guitar
Amp/Effects System
The AmpliTube iRig is the ultimate mobile guitar amp
and effects rig system for iPhone, iPad and iPod touch.
Jam anywhere with world-class guitar and bass tone
right in the palm of your hand. www.ikmultimedia.com
or contact info@navarre.com
Withings Wi-Fi Body Scale
The Withings Wi-Fi Body Scale is a high-tech, elegant
device that measures weight, fat mass and lean mass.
Using the free Withings App, you can keep track of
your health indicators, stay motivated and achieve
your fitness goals faster and more smoothly. It works
with iPhone, iPad as well as Android smartphones
and computers. Visit www.withings.com or contact
info@navarre.com
SOUL SL300 Over-Ear
Noise-Canceling Headphones
The SL300 offers superior noise-cancellation technology
combined with sleek style and professional sound.
The comfortable over-ear design seals in sound and
blocks out ambient noise for a truly private listening
experience. The premium gold or black/white color
combinations add stylish and unique flair ($299, avail-
able now). www.soulelectronics.com
*
HOT PRODUCT SHOWCASE
By John Laposky
RAHWAY, N.J. — iHome unveiled a line
of Disney-licensed audio accessories
products featuring Kermit the Frog, Min-
nie Mouse, Phineas and Ferb, and Jack
Skellington from “The Nightmare Before
Christmas.”
The new iHome lineup includes noise-
isolating earphones, over-the-ear head-
phones, portable speaker systems and
iPod docking alarm clock speaker sys-
tems. Additional products are planned
for 2012, the company said.
The noise-isolating headphone mod-
els feature detachable passive ear cush-
ions in a variety of sizes, enhanced bass
response, inline volume control and a
travel pouch. They retail for $14.99.
The over-the-ear headphones feature
padded ear cushions, a padded adjust-
able headband and in-line volume con-
trol. They retail for $24.99.
The portable speaker system con-
nects to any portable audio device with
a 3.5mm headphone jack through a
hard-wired line-in cable. Volume is con-
trolled by the player. It retails for $19.99.
A second SKU, housed in a water-resis-
tant casing with a zipper closure, retails
for $39.99.
The iPod-docking alarm clock speak-
er system is certified Made For iPod and
features gradual wake and gradual sleep
functions, two independent alarms that
allow wake to music or buzzer, an aux-in
jack and a backlit LCD display with ad-
justable dimmer. It also works with any
player with a 3.5mm headphone jack
and retails for $49.99.
“We are excited to collaborate with
Disney on a great new line of audio
products for under $50,” Evan Stein,
iHome’ marketing director, said. “From
Kermit the Frog earphones to a classic
Minnie Mouse dual alarm clock speaker
system, Disney fans will love waking up
and listening to music with some of their
66 December 19, 2011 www.twice.com
Mizco Launches iEssentials RoboBuds
By Lisa Johnston
AVENEL, N.J. — Mizco International’s
iEssentials division joined the growing
list of headphones manufacturers in the
kid-friendly business.
The RoboBuds line, offered in five
“characters” for $9.99, are designed to
protect sensitive ears from damage by
having a max volume output of 85dB.
The five characters are Phantom,
Streke, Electrika, PowerBot and Crimson-
Robo, each with a robot character on the
cord that slides up and down and serves
as the set’s cord-management system.
“Children are embracing music at
younger and younger ages than ever
before, and that requires manufacturers
to go further than ever before to design
products that can help protect against
unintended damage caused by sudden
increases in music volume,” said Mike
Mizrahi, Mizco’s creative director.
Ivee Talking Alarm Clocks At CES
By Doug Olenick
LOS ANGELES – Ivee will showcase
its latest line of voice-controlled alarm
clocks at International CES next month.
The Ivee Flex and Ivee Digit are
hands-free devices that can under-
stand and respond to 35 and 40, re-
spectively, voice-activated commands.
The Flex features an FM radio that
can be turned on by a voice command
and six sleep sounds designed to help
one relax. It also has a 5-inch LED and
can itself announce the time, date and
temperature.
The Digit has a 3-inch LCD and
three sleep sounds, and it can also an-
nounce the time, date and temperature.
Other shared features are multiple
alarm sound, snooze and timer op-
tions, and they can be upgraded via
a USB port.
The Flex carries a $59.99 suggested
retail price and the Digit is priced at
$49.99. All are now shipping to Brook-
stone, Hammacher Schlemmer, Sharp-
er Image and Helloivee.com.
The RoboBuds have a max volume output of 85dB.
Concord Debuts
Battery Pack
SUNRISE, FLA. – Concord Key-
stone Trading has introduced the
Keystone Eco Booster portable
battery pack for MicroUSB smart-
phones in the U.S.
The portable Keystone Eco Booster
charges and extends the battery pow-
er for smartphones and is the newest
addition to the line of proven power
performers from Concord Keystone, in-
cluding AmigoCase, Solar/USB Pow-
er Pak and other charging units and
accessories, the company said.
The Keystone Eco Booster has a
built-in retractable MicroUSB charg-
ing cable so no additional acces-
sory is needed. The Booster has an
adhesive gel pad hidden beneath
a removable protective cover. After
removing the protective cover, the
Booster can be attached neatly to
the back of the smart phone with-
out slippage. The protective cover
for the adhesive gel pad can be re-
located to the back of the Booster
to be used as a horizontal or vertical
viewing stand, Concord said.
The Keystone Eco Booster por-
table offers up to double the battery
life for most MicroUSB smartphones
and is fitted with a battery-check
button and LED status indicator to
show the charge level of the Booster.
The suggested retail is $49.99.
iHome, Disney Team For Audio Accessories Line
favorite characters.”
The new iHome line featuring Disney
characters can be purchased select
Toys ‘R’ Us, Bed Bath & Beyond and
Barnes & Noble stores, among other
chains. For detailed product informa-
tion, please visit www.ihomeaudio.com/
disney.
iHome’s Disney line includes earpphone, head-
phones, portable speaker systems and iPod dock-
ing alarm clocks featuring Kermit the Frog, Minnie
Mouse, Phineas and Ferb, and Jack Skellington
from “The Nightmare Before Christmas.”
MXL Ships iPad Mic
EL SEGUNDO, CALIF. – MXL Micro-
phones has started shipping its Tempo
mic for the iPad.
The Tempo is a USB-powered con-
denser microphone for recording vocals
and other sounds on an iPad using the
iPad Camera Connection kit adapter. It
is also compatible with Windows and
Mac computers. The mic features an in-
tegrated headphone output so the user
can monitor a recording directly.
It is available in two color schemes, a
black body with a red grill and a silver
body with a black grill.
It retails for a suggested $79.
»»Web VideoWeb Video
Evolve
iPad En-
closures
are heavy-
duty
protec-
tive iPad
shells,
aimed at the enterprise and business
channels, that are custom-made to
incorporate a logo or promotional
message. Go to www.twice.com/
twicedec19 to watch a video on how
they work.
twi1125p066.indd 66twi1125p066.indd 66 12/15/2011 4:30:56 PM12/15/2011 4:30:56 PM
www.twice.com January 30, 2012 43
Lee Comments On
Beats Split
During and after Interna-
tional CES, the CE world
was abuzz with the news
that Monster and Beats
Electronics were ending
their winning partnership.
TWICE spoke with Noel Lee after the
show to get his take on the story and to
clear up a few rumors. See the full story at
www.twice.com/twicejan30.
By Lisa Johnston
LAS VEGAS — iLuv Creative Technology expanded its
CE accessories lines with new charging products and
sync cables, and it introduced what the company is call-
ing the first audio dock designed for Amazon’s Kindle
line.
The iMM375 features the robotic arms of the com-
pany’s MyBot OmniFit technology. This allows the dock
to adjust for the width of the Kindle Fire or Kindle Touch,
or it can be used with any de-
vice that uses a 3.5mm audio
port.
The iMM375 also charges
the Kindle while it’s plugged
in. Suggested retail is
$69.99.
Speaking of charging,
iLuv introduced several new
charging and syncing cables
as part of its MyLink line.
The retractable CuteSync
iCB12 is billed as an ultra-
portable sync and charge
cable that can fit on a
keychain. It has an Apple
connector and a MicroUSB
connector, as well as a flip-
out USB connector. iLuv said it was designed to expose
only one connector at a time, thus avoiding any potential
syncing errors incurred by connecting two devices at
once.
The Mini CuteSync iCB9 is similar to the CuteSync,
but it’s only meant for use with Apple devices.
The DualJack iCB17 is a combination sync and charge
cable that has an Apple connector and a MicroUSB
connector. The iCB27 version can be used with Galaxy
Tab and Galaxy S smartphones.
Pricing for the cables start at $19.99.
The company also launched its MyPower line of pow-
er and charging solutions meant for the “world-traveling
consumer.” Pricing for these cables start at $19.99.
The DreamTraveler iAD301 is a travel-size combina-
tion power strip with surge protection, USB charger for
Apple devices, and a slide-out charging dock. It can
power up to six devices at
once with its three grounded
outlets, two USB ports and
one USB charging dock, iLuv
said.
The RockWall iAD710 is a
dual-port USB wall charger
that can simultaneously quick-
charge an iPad and an iPhone/
iPod. It features a swiveling
base that allows it to be con-
nected to an outlet strip on the
floor, an outlet on the wall or
folded closed. It can also ac-
commodate various interna-
tional plug adapters.
The DualPin iAD610 dual-
port USB charger is meant for
use in cars. It features a total of 15.5 watts and can
quick-charge an iPad and iPhone simultaneously. It also
has a head that can swivel at a 30-degree angle.
The MobiSeal car charger comes in two versions. The
iAD530 is meant for use with MicroUSB devices, and
the iAD540 version works exclusively with Galaxy tab-
lets and smartphones.
All of iLuv’s new products will be available in May.
iLuv Intros Kindle Fire Dock, Charging Solutions
The RockWall iAD710 charger can connect to an outlet strip on the
floor or on the wall.
Mizco Int'l And Ecko
Unveil Updated
Graffiti-Inspired Lines
By Lisa Johnston
LAS VEGAS — The Ecko Unltd. division of Miz-
co International used International CES to show
off its new CE accessories products.
The Force headphones, which feature 57mm
speaker drivers, are part of the company’s Unltd.
Sound headphones. They come in gold, Graffiti
White and Camo Gray. Features include noise re-
duction, reinforced construction and frame, max
input power of 100mW, impedance of 32 ohms,
a frequency response of 20Hz to 20kHz and a
satin carrying bag. Suggested retail is $49.99.
The Motion headphones ($29.99) have
40mm drivers, 300mW max input power, 20Hz
to 22kHz frequency range and impedance of
32 ohms. They come in white, red and gold.
The Impact headphones ($24.99) have the
same tech specs as the Force headphones but
with a different design. They come in Graffiti,
Black and Camo Blue.
Ecko also unveiled the over-ear Link wireless
headphones ($99.99), which use Bluetooth
technology. Features include a noise-canceling
microphone; volume, track and call controls; a
rechargeable lithium-ion
battery; and a foldable
design. Play time is listed
at six hours, talk time at
eight and standby time at
100.
The Exhibit series of
headphones ($39.99)
and iPhone cases
($19.99) is the result of
a collaboration between
company founder (and
famed graffiti artist) Marc
Ecko and 11 other graffiti
artists. The cases come in five colors, while the
headphones have 40mm drivers and a frequen-
cy range of 20Hz to 20kHz.
All of these headphones (and the Exhibit
iPhone cases) will be available in April.
Beyond headphones, the company launched
its Unltd.Power line at CES. The Power Kits
come with flat tangle-free USB cables, rubber-
coated 1-amp home and car chargers, and
power-protection circuitry, according to the
company. Three different SKUs are available:
one for Apple devices, one for BlackBerrys and
Androids, and one for all three.
The Exhibit headphones
Headphones Headline International CES
By Lisa Johnston
LAS VEGAS — It was headphones in the news
and on the minds of many at the 2012 Inter-
national CES, with dozens of manufactur-
ers introducing new models and updating
their lines.
TWICE has rounded up just some of
the companies that were there. More
can be seen online at www.twice.com
and in the Jan. 10 print issue.
AfterShokz launched its “ear-free”
headphones during the show, which
are designed to rest outside of the
wearer’s ears to prevent hearing dam-
age.
Three models are available: After-
Shokz Sport, AfterShokz Mobile and
AfterShokz Game.
“Unlike conventional headphones and
ear buds that use the eardrums to transmit
sound, Aftershokz headphones rest com-
fortably in front of the ear and utilize bone
conduction technology to transmit sound
through the listener’s cheekbones to the
inner ear, bypassing the eardrum completely,” the com-
pany said.
The AfterShokz Sport headphones are designed for
active users. Since AfterShokz headphones rest outside
the ear, users are able to also hear ambient noises, such
as oncoming traffic.
The AfterShokz Mobile headphones add an in-
line microphone, so incoming calls automatically
interrupt music and simultaneously activate the
microphone.
The AfterShokz Game headphones are en-
gineered for gamers or those who use VoIP.
All three models are sweat and water resis-
tant, and have in-line controls and a lifetime
warranty. Both the Sport and Mobile head-
phones have a standard 3.5mm connector,
and the AfterShokz Game has a USB con-
nector and an extended 9-foot cord.
They are currently available for the fol-
lowing prices: AfterShokz Sport, $59.95;
AfterShokz Game, $69.95; and AfterShokz
Mobile, $69.95.
Bell’O announced just prior to CES that it
was entering the headphones market with a line
of in-ear models under its new Bell’O Digital brand.
Six models will be available: BDH220,
BDH440, BDH640, BDH643, BDH650
and BDH653. The ear buds will feature
tangle-free cords, three sizes of ear cush-
ions, and in-line volume control and microphone. They’ll
be available this spring at prices ranging from $9.99 to
$39.99.
Fanny Wang used CES to show off its updated
The Street by 50 DJ headphones
from SMS Audio
(continued on page 44)
twi1203p043p044.indd 43twi1203p043p044.indd 43 1/26/2012 3:17:27 PM1/26/2012 3:17:27 PM
PAGE 10 | A TWICE RETAIL GUIDE TO EVERYTHING “i”
WWW.MIZCO.COM
WHO WE ARE
Mizco International fulfills the needs of
every consumer with its five strong and
clearly differentiated brands—DIGIPOWER,
iEssentials, Cellular Innovations, *ecko
unltd. and Travelocity. With a wide range
of mobile device accessories available in
virtually every style, Mizco has the perfect
product for every consumer, whether they
want to express their own unique style or
need super-rugged, heavy-duty device
cases and headphones that can withstand
anything thrown at them. While other man-
ufacturers create products for one type
of consumer, Mizco designs products for
at least five different types of consumers,
which are addressed through each of the
various brands.
According to Mizco President/CEO Albert
Mizrahi, “The iPad 2 wasn’t made for one
type of consumer and neither are Mizco’s
iPad 2 accessories. By offering consumers
multiple brands that feature highly-individ-
ualized accessories, we provide our retailers
the opportunity to sell the most personal-
ized solutions to their consumers — to the
benefit of all of us.” www.mizco.com
iEssentials 360 Stand
The new iEssentials 360 Stand for iPad 2, available for $20, features a 360-degree
rotating display that allows the iPad 2 to be displayed at any angle. The compact
stand folds up for easy storage and features a black rubberized finish with extra
grip on the bottom for security and stability.
iEssentials Universal Neoprene Tablet Cases
The Universal Neoprene Tablet Cases are available in zipper and
sleeve models. The Zipper Case features a zipper pocket for storage
of cables and other accessories while the Sleeve Case (pictured)
features a fold-over closure and is reversible. Both are available in
7- and 10-inch sizes, for $9.99 and $14.99 respectively.
DIGIPOWER Cross-Brand Charger
DIGIPOWER’s Cross-Brand Tablet and Smart Phone Charger fea-
tures a simple three-position Smart Switch that allows it to opti-
mally charge USB-powered tablets from major manufacturers
such as Apple, Samsung, HTC and BlackBerry. The ultra-compact
charger also charges USB-powered smart phones with maximum
charging efficiency and is available at retailers and online for $29.99.
PAGE 30 | A TWICE RETAIL GUIDE TO EVERYTHING “i”
COOL PRODUCT SHOWCASE
iHome iD50 App-enhanced Bluetooth Dual Alarm Clock
Radio Speakerphone for iPad/iPhone/iPod
The iD50 is a dual alarm AM/FM clock radio for iPad/iPhone/ iPod that
charges those devices and lets users wake and sleep to either one.
Consumers can also pair Bluetooth-enabled devices to stream audio.
The iD50 features EQ controls, SRS TruBass and Reson8 sound tech-
nology for an exceptional audio experience. www.ihomeaudio.com
Klipsch Mode M40 Headphones
As the company’s first-ever active noise-cancelling (ANC) headphone
model, the Klipsch Mode M40 employs only the best in personal audio
technology. The headphone provides listeners upwards of 45 hours of
ANC on a single AAA battery. Available in a bourbon finish with blazed
copper accents, the Klipsch Mode M40 is a statement product exuding
nothing but fashion and luxury. www.klipsch.com
JBL OnBeat Xtreme
The OnBeat Xtreme is a complete high-performance audio system that
pairs with virtually any Bluetooth-enabled smart phone or tablet for high-
quality wireless playback of your music, movies and games. www.jbl.com
iLuv Vibro II
The Vibro II is a high-fidelity alarm clock dock that lets consumers wake
to their iPhone or iPod, radio, the Shaker or any combination with the
Shaker. When placed under a pillow, the Shaker’s smooth, rhythmic
vibrations are guaranteed to wake even the heaviest sleeper or the
hearing impaired. www.i-luv.com
Ion Audio iLP Turntable Conversion System
for iPad/iPhone/iPod touch
Bring your customer’s vinyl music back to life with Ion Audio’s turntable
conversion system. Using a built-in dock, your customers can transfer
music directly from their records to an iPad/iPhone/iPod using the
included EZ Vinyl and Tape Converter app. www.petra.com
Veridian Healthcare iHealth Monitoring Solution
A solution of innovative, mobile personal healthcare products that make
it simple and easy to test, track, graph and securely share health infor-
mation utilizing the Apple iOS mobile platform. Blood Pressure Monitor
(BP3) and Digital Scale (HS3) are sold separately. www.dandh.com
Ecko *UNLTD.ESSENTIALS iPad 2 FOLIO
Ecko’s *UNLTD.ESSENTIALS new line of sleek, stylish iPad 2 FOLIO
cases—designed specifically for the iPad 2—are available for $39.99 in
shiny and matte textures. Both models feature a secure magnetic cover
with auto-sleep and wake features, a soft, scratch-resistant nano-fiber
lining, a dual FaceTime and keyboard stand, interior pockets for business
cards and cutouts for full access to all ports and buttons.
www.mizco.com
WHEN SELLING THIS >> SELL THESE TOO
APPLE iPOD/iPHONE
ACCESSORY GUIDE
Apple’s iPhone remains the gold standard in the
smartphone space and the company holds a commanding
share of digital media player sales. Your customers want
the latest accessories to complement the Apple lifestyle.
CASES
HEADPHONES
SPEAKER DOCKS
BOOMBOXES
CABLES
BATTERY PACKS
SONIC ENHANCEMENTS
SPORTS BANDS
FM RECEIVERS
FM TRANSMITTERS
REMOTES
BLUETOOTH
TRANSMITTERS
WRAPS
iHome iP76 LED Color-Changing Tower
Stereo Speaker System with Bluetooth
The world’s first color-changing Bluetooth
tower speaker system delivers three feet of
pure excitement, color and rocking sound.
Charges and plays iPhone or docking iPod.
Adjustable LED cabinet color features color
fade, favorite color, pulse to music and
strobe effect. Auto-pairing and -linking fea-
ture makes Bluetooth setup simple and fast.
www.ihomeaudio.com
iEssentials’ iPhone Cases
The new iEssentials cases for the iPhone 4/4S feature a
hard outer shell for extra protection and allow full access
to all controls and ports. The Kick-It Case features a
sturdy built-in kickstand that allows the phone to stand
in the vertical or horizontal position. The Wallet Case is
designed with a built-in slot that holds up to three credit-
card sized items. The Shell-Holster Combo combines the
protection of a fitted case with the convenience of a hol-
ster. www.mizco.com
Fanny Wang 3000 Series Over-Ear Wangs
These headphones are specially engineered to actively
eliminate over 95% of ambient noise. Two microphones
measure noise levels from inside the ear cup; an addi-
tional two microphones are used to measure ambient
outside noise. Using these measurements, a canceling
signal is generated so you can listen to your music in
complete isolation. www.dandh.com
18 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES
COMPUTERS
Netgear Powerline 500 Nano
Netgear’s Powerline 500 Nano converts any electrical outlet in your customers’ homes into a
high-speed network connection. It offers plug-and-play setup and top speeds, all in a small form
factor. It’s geared for connecting a single device such as game console, Blu-ray player, Smart
TV, HD set-top box, network DVR, PC, and other devices to the home network router and the
Internet. www.netgear.com
Manhattan Stealth Touch Mouse
It’s the first mouse that features all “touch” technology—no buttons to click or
wheels to scroll. Exclusive Curve-Touch technology recognizes preprogrammed
fingertip movements when it’s used as a desktop or presenter mouse, allow-
ing everything to be controlled with a simple tap, swipe or slide of a fingertip.
www.mahattan-products.com
42 | THE OFFICIAL TWICE/CEA GUIDE TO ACCESSORIES
iEssentials’ Cables To-Go
iEssentials’ Cables To-Go are made with a
tangle-free, braided nylon cord, and allow you to
get the most out of your digital devices without
forcing you to spend your valuable time untying
knots. The 3.3-foot cords also come with a cable
clip that prevents the cord from falling off your
desktop. The cables are available in 3.5mm to
RCA, 3.5mm AUX, Micro USB, Mini USB, iPhone/
iPod, and Mini HDMI. www.mizco.com
CODi Mobile Max Notebook Carrying Case
Designed for 17-inch notebooks, the Mobile Max is
spacious enough to accommodate business tools
while doubling as an overnight bag. Weighing in
at a mere 7.85 pounds, with four distinct, spacious
compartments, this case is compact enough to fit
in overhead compartments and under the seats of
most regional airplanes. www.dandh.com
Einstein MIMOBOT
The first in a brand-new series of
MIMOBOT flash drives from Mimoco
honoring iconic figures in history, “The
Legends of MIMOBOT Series,” is none
other than the most influential physicist
of the 20th Century—Albert Einstein!
Navarre 1-800-728-4000
www.groceryheadquarters.com
march 2012
87
The answer, according to many suppliers attending
this month’s International Home + Housewares Show
in Chicago, is a definite maybe. A large number of
suppliers say that the improving economy is helping to
spur demand in the more expensive end of the house-
wares market. At the same time, many note that the less
expensive end of the category, including many of the
products that sell at supermarkets, have always fared
relatively well, despite the rough economic conditions.
Optimism is high. According to Perry Reynolds,
vice president of marketing and trade development for
the International Housewares Association, exhibition
space at the upcoming show at McCormick Place is
sold out for most categories, and the number of regis-
tered buyers will be higher this year than last year. The
show, which will take place March 10 to 13 will attract
an estimated 60,000 attendees and 2,000 exhibitors.
Reynolds says those figures point to the fact that con-
HOUSEWARES nonfoods for profit
COULD IT FINALLY BE TRUE? Is the worst over for the much-maligned housewares
category and can retailers look forward to an uptick in sales on everything from kitchen
gadgets to microwaves and refrigerators?
Heading for
By Nora Caley
The annual Housewares Show promises a wide
selection of new merchandise. Here is a sample
of what may fit in supermarkets.
88
march 2012
www.groceryheadquarters.com
nonfoods for profit HOUSEWARES
sumers are ready to spend on updating their
homes, a positive thought that he acknowledg-
es sounds familiar. “There were probably false
dawns, false excitement to some degree over
the past couple of years,” he says. “Suppliers
were cautiously optimistic last year, yet they
are very optimistic this year.”
He points to what he calls a free flow of new
products as another example of overall op-
timism. This year’s show will feature 30,000
new items, including merchandise from 400
new exhibitors. “If we find room for them that
number will grow some more,” Reynolds says.
“Entrepreneurs are finding access to capital
and bringing products to market.” Also new
this year, the IHA will present awards for in-
novation.
Among the attendees will be approximate-
ly 15,000 U.S. buyers and 6,000 international
buyers. All hope to find decorative items,
kitchen accessories, and other products that
will update their housewares assortments.
Here is a look at what some housewares com-
panies plan to showcase at this year’s event.
Wahl Clipper Corp.
One trend that is helping
boost sales in personal
care items is the fact that
people are cutting their
hair at home, and not just to
save money, says Steven Yde,
director of marketing for Wahl
Clipper Corp., based in Sterling,
Ill. “We see a marked increase in
haircut bonding, which is moms
and dads cutting their children’s
hair, even adult children,” he says. “It provides
a way for families to share an intimate bond-
ing experience while feeling good about sav-
ing money and interacting, as opposed to non-
interacting activities such as watching TV or
going to a sporting event together.”
Wahl Clipper will highlight the Fade
Pro, a combined fading and balding clip-
per. Wahl also has a new Total Care oil
for conditioning personal care appliances,
such as clippers, trimmers and shavers. The
company will also feature its new Complete
Hair Cutting Book.
Mizco International
People want to take their smartphones and
tablets with them when they travel and
sometimes that travel involves being around
pools and beaches. To protect those devices,
Mizco International, based in Avenel, N.J., is
extending its Travelocity line with the Water-
proof Series of cases. The cases are available
in sizes for tablets, smartphones, cameras
and e-readers.
David Strumeier, executive vice president
of sales and marketing of the Travelocity
division of Mizco, says grocery retailers are
merchandising the cases on clip strips near
the sun block and sun protection items. “It’s
a very easy sale to create in a grocery store,”
he says. “They are impulse items and they
are priced in Travelocity brand
prices, and Travelocity
screams value.”
Cool Gear
International
Cool Gear International will feature 25 new
hydration products, including barware, single
and double wall water bottles, glass bottles,
coffee mugs, food storage, travel accessories,
lunch bags and filtration products.
“During these challenging economic
times, consumers are value and quality con-
scious, both in hydration and food storage,”
says Hank Roth, executive vice president for
the Plymouth, Mass.-based company. “Ease
of function, design, quality and brand name
are important.”
Bradshaw
International
Bradshaw International
will highlight four Good
Cook products at the show.
First is the 3-D series in the Sweet Cre-
ations by Good Cook line. The 3-D cookie
cutters can make cookies to be assembled
into a gingerbread house or a standing
Christmas tree, say officials for the Rancho
Cucamunga, Calif.-based company. The
3-D bakeware is a two-piece baking mold
that turns a cake mix into a solid edible
Christmas ornament. Also in the Sweet Cre-
ations line is a collection of holiday cookie
and cake pop molds, clamshell type molds
that form cake batter into cake pops that the
home baker can decorate.
Also new from Good Cook is the Peanut
Butter and Jelly Tool, which features a soft
silicone, angled tip to scoop and spread jam
or jelly. The opposite end has a serrated blade
shape to scrape the peanut butter and then
cut the sandwich in half.
The newest addition to Good Cook’s
TOUCH kitchen helpers is a baster with
built-in functions. There is a cleaning wand
that uses a squeegee concept instead of a
bristle brush, a silicone basting brush tip, and
parts designed to fit neatly into the baster it-
self for storage.
Candle-lite
The newest candles
from Candle-lite re-
flect various themes,
says Mark Cunning-
ham, vice president
of sales and marketing for the Cincinnati-
based company. What they have in common,
though, is the filled jar format. “The filled
glass product segment is the best vehicle to
deliver fragrance,” he says.
Among the candles the company will pres-
ent at the show are the Fresh Fruit collection,
10 colors and fragrances designed to conjure
the smells of a farmers market. The scents
include Apple, Lime, Mango, Plum, and oth-
ers, and are available in 18-ounce jars with
decorative lids.
The Escape collection offers six fragrances
that offer a spa feel. “It’s somewhat inspired
by the aromatherapy category,” Cunningham
says. “It’s geared to appeal to a broader audi-
ence, to capture some of the under 35 con-
sumer group.” The Escape candles are avail-
www.groceryheadquarters.com
may 2012
125
Industry observers say many grocers
have already made inroads within GM.
“For those that continue to make a com-
mitment to GM, and that doesn’t always
mean space, but an intelligent approach
to the category, they are faring very well,”
says Mark Deuschle, vice president, busi-
ness development, chief marketing officer
for Colorado Springs, Colo.-based Global
Market Development Center (GMDC).
In today’s environment, a retailer can-
not be everything to every shopper. To get
the most out of GM sales, there are some
categories that grocers should pay closer
attention to than others. Products that
pertain to food are a perfect fit, say ob-
servers. “Why would a grocer give up on
household kitchen gadgets or cookware,”
says Deuschle. “If there ever was a more
natural fit… food storage, food prepara-
tion, those are all categories where grocery
should dominate.”
Products that satisfy a trip mission, such
as those geared toward baby and pet are
also areas that should garner grocers’ at-
tention. For categories not quite as logical,
it is often incumbent on manufacturers to
generate consumer interest, because most
retailers likely will not. Observers say al-
most any category can provide value and
be a traffic driver if managed properly—
but retailers have to want it to work.
“I am absolutely convinced that for su-
permarkets, with the right category, and
with the right attention from the retailer
and the manufacturer, with that many
GM REPORT nonfoods for profit
volve or perish.
It is a basic business tenet. No longer can a retailer be
defined as a food store, mass merchant or drugstore. As
the lines of retail continue to blur, traditional grocers have
the opportunity to regain a former stronghold—general
merchandise (GM) sales.
E
With dedicated focus,
supermarkets can regain
lost market share from
the profitable general
merchandise category.
By Craig Levitt
Reclaiming
GENERAL
MERCHANDISE
-2
file:///Users/eric/Desktop/_-hh2.html[5/3/12 6:18:11 PM]
162
May 2012
www.groceryheadquarters.co
M
nonfoods for profit NONFOODS NEWS
MIZCO IS INTRODUCING A
LINE OF IPHONE CASES UNDER
ITS IESSENTIALS BRAND. Of-
ficials at the Avenel, N.J.-based
company say the new products
are compatible with the iPhone
4/4s, and features products with
hard outer shells that provide
extra protection and complete
access to all ports and controls.
“This new line of iPhone
cases builds upon Mizco’s
core belief that the mobile
device is only the beginning of
a long term consumer experi-
ence. With this new line, the
case itself is only the begin-
ning, as each new design offers
users added functionality, be
it a way to easily store credit
or business cards with their
device, or added protection, or
a stand to easily view photos
or videos,” says Mizco Interna-
tional president and CEO Albert
Mizrahi. “The team at iEssentials
is wholly dedicated to ensuring
that every mobile device user
can personalize their device in
any way conceivable, by making
sure all of our products feature
not only colorful, stylish designs
but unique features that expand
the purpose of something as
simple as a case.”
The new iEssentials Wallet-
Case is designed with a built-in
slot that holds up to 3 credit-
card sized items, giving mobile
device users the opportunity
to carry their most important
cards and iPhone in one slim
solution. Featuring a hard outer
shell with a no-slip grip, this
multi-purpose case provides a
snug fit, ensuring that the cards
will never fall out. The wallet
case is available in green, pink,
blue and black, giving consumers
a variety of colorful choices.
The Kick-It Case is designed
with a sturdy built-in kickstand
that folds in and out, allowing
users to stand their phone in
the vertical or horizontal posi-
tion. Available in black, red, grey
and blue, the Kick-It Case allows
complete access to the camera,
in addition to all ports and con-
trols, letting users take pictures
without having to remove the
slim and compact case.
The Shell and Holster Combo
is available in red and black,
and combines the protection of
a fitted case with the conve-
nience of a holster. Featuring a
textured, impact-resistant shell,
the case also includes a durbale
holster with microfiber lining
and a multi-directional belt clip,
making it as simple as possible
for the user to keep their phone
safe while on the go.
For more information, visit
www.mizco.com.
iPhone-atics
HOMEWORLD BUSINESS
®
•
STORAGE & ORGANIZATION
CHICAGO – Mizco International,
known for its electronics accessory
products, will bring to market a com-
plete line of Travelocity-licensed travel
products at the International Home +
Housewares Show, here.
“One of the reasons we were cho-
sen for licensing is that our acces-
sories are very high-quality,” said
Stephen Mannoia, vp/sales/Trav-
elocity Travel Products Division at
Mizco. The Travelocity line is mutu-
ally beneficial, as it will allow Mizco
to enter travel and luggage retailers
with a “highly identifiable” brand,
he said. The Travelocity website re-
ceives approximately eight million
hits per week and has 10 million
participating members searching
for travel, said Mannoia, coupled
with Travelocity’s print, television
and radio ad campaigns featur-
ing the signature gnome icon,
which Mizco is utilizing on lug-
gage tags.
Mizco’s Travelocity line’s
initial launch will in-
clude 36 SKUs, with
plans to expand once
or twice annually, fol-
lowing market trends, he said. The line
is competitively priced with a suggested
$6.99 to $29.99 range, said Mannoia.
Instead of coming out with a “good,
better, best” approach with two
or three of the same item, “Mizco
came up with one quality item at
a competitive price,” he said.
The line will appeal to a wide range of
retailers that carry travel products, from
airport stores to big box chains. “Mizco
will offer very flexible
merchandising solu-
tions for the retailer.
We will be offering programs to them,
such as sales discounts and promotional
funding, and a full range of point-of-
purchase displays,” said Mannoia.
Travel organization products will
include a nylon Travel Organizer, de-
signed to keep compact items such as
identification, credit cards, money and
passport together; Three-piece Cube
Organizers, designed to keep cloth-
ing organized for easy access upon ar-
rival at the destination; a nylon Travel
Neck Wallet, designed to keep quick
access items needed for travel worn
around the neck or on the waist; Pass-
port Holder; which is featured in a
wallet style including pockets for stor-
ing money, dedicated credit card and
ID slots and an inner pocket dedi-
cated to protecting the passport;
and a Rugged Cell Phone Pouch,
engineered to fit popular mod-
els of cell phones, which feature
belt and carabiner clips. Other
travel items in the line will include
Gnome and leather luggage tags,
micro bead pillows, luggage straps,
TSA-approved locks, and charger
kits for cell phones, gaming devices
and iPods, etc.
Mizco’s Travelocity line will be
available for shipping by late April/
early May, said Mannoia.
™
Mizco Organization Line Takes Off With Travelocity-Licensed Line
258 • HWB • March 15-28, 2010
Mizco’s new Travelocity-branded travel organization
line includes from far left a Travel Neck Wallet,
3-piece Cube Organizer and Cellphone Case.
By Lisa CowLey
associate eDitoR
Mizco’s Travelocity
travel assortment
will include Gnome
leather luggage
tags.
258R_HW031510.indd 258 2/24/10 4:16:15 PM
258_HW031510.indd 1 3/1/10 2:34 PM
HOMEWORLD BUSINESS
®
•
STORAGE & ORGANIZATION
CHICAGO – Mizco International,
known for its electronics accessory
products, will bring to market a com-
plete line of Travelocity-licensed travel
products at the International Home +
Housewares Show, here.
“One of the reasons we were cho-
sen for licensing is that our acces-
sories are very high-quality,” said
Stephen Mannoia, vp/sales/Trav-
elocity Travel Products Division at
Mizco. The Travelocity line is mutu-
ally beneficial, as it will allow Mizco
to enter travel and luggage retailers
with a “highly identifiable” brand,
he said. The Travelocity website re-
ceives approximately eight million
hits per week and has 10 million
participating members searching
for travel, said Mannoia, coupled
with Travelocity’s print, television
and radio ad campaigns featur-
ing the signature gnome icon,
which Mizco is utilizing on lug-
gage tags.
Mizco’s Travelocity line’s
initial launch will in-
clude 36 SKUs, with
plans to expand once
or twice annually, fol-
lowing market trends, he said. The line
is competitively priced with a suggested
$6.99 to $29.99 range, said Mannoia.
Instead of coming out with a “good,
better, best” approach with two
or three of the same item, “Mizco
came up with one quality item at
a competitive price,” he said.
The line will appeal to a wide range of
retailers that carry travel products, from
airport stores to big box chains. “Mizco
will offer very flexible
merchandising solu-
tions for the retailer.
We will be offering programs to them,
such as sales discounts and promotional
funding, and a full range of point-of-
purchase displays,” said Mannoia.
Travel organization products will
include a nylon Travel Organizer, de-
signed to keep compact items such as
identification, credit cards, money and
passport together; Three-piece Cube
Organizers, designed to keep cloth-
ing organized for easy access upon ar-
rival at the destination; a nylon Travel
Neck Wallet, designed to keep quick
access items needed for travel worn
around the neck or on the waist; Pass-
port Holder; which is featured in a
wallet style including pockets for stor-
ing money, dedicated credit card and
ID slots and an inner pocket dedi-
cated to protecting the passport;
and a Rugged Cell Phone Pouch,
engineered to fit popular mod-
els of cell phones, which feature
belt and carabiner clips. Other
travel items in the line will include
Gnome and leather luggage tags,
micro bead pillows, luggage straps,
TSA-approved locks, and charger
kits for cell phones, gaming devices
and iPods, etc.
Mizco’s Travelocity line will be
available for shipping by late April/
early May, said Mannoia.
™
Mizco Organization Line Takes Off With Travelocity-Licensed Line
258 • HWB • March 15-28, 2010
Mizco’s new Travelocity-branded travel organization
line includes from far left a Travel Neck Wallet,
3-piece Cube Organizer and Cellphone Case.
By Lisa CowLey
associate eDitoR
Mizco’s Travelocity
travel assortment
will include Gnome
leather luggage
tags.
258R_HW031510.indd 258 2/24/10 4:16:15 PM258_HW031510.indd 1 3/1/10 2:34 PM
hfnmag.com
84 HFN /September 2011
in home HFN
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WAREHOUSING SERVICES +
WAREHOUSING SERVICES +
                
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Contact George gmbtoo@aol.com
SEEKING SALES REP
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For more information: Shari Levenson 646.274.3511 or slevenson@macfad.com
MIZCO INTERNATIONAL IS GOING PLACES WITH TRAV-
elocity. The Avenel, N.J.-based company recently expanded its rela-
tionship with the travel website with the introduction of a series of
accessories, including the Travelocity Roaming Gnome.
“When Travelocity joined forces with Mizco in January 2010 it
marked the first time this iconic travel brand had ever joined forces
with a marketer of high-quality mobile technology and travel ac-
cessory products,” said David Strumeier, vice president of sales
and marketing. “The product line has proven itself in a retail en-
vironment with many of our partners. Today, we are expanding
our business partnership with the introduction of a new premium
line. This product line features a wider array of both technology
and non-technology related accessory products.”
Other products in the line include the Gnome Travel Comfort
headphones, Travel Book Mark and Book Lights,
Travel Tech Kit and International Travel Tech
Kits. Each is available in a version
for iPhones/iPods and a second for
other types of smartphones. Travel
Tech accessory bags are also being
offered.
“These products offer retailers
an opportunity to make incremen-
tal dollars,” Strumeier says. “The
Travelocity name is one of the most
highly recognized and regarded
consumer brand names in business
today. It is a brand that stands for
advocacy, innovation and fun. Our
relationship with Travelocity now
brings these attributes to the prod-
uct category.”
Strumeier says the line is being supported by in-store
signage and dedicated racks and displays. He says that a line of
Travelocity Food-to-Go products, featuring containers and storage
units, will be introduced early next year. n
No Place L ike
Gnome
Mizco’s
Travelocity
accessories
with packag-
ing featuring
the famous
gnome.
mizco.com
hfnmag.com
68 HFN /March 2012
ATTENDEES AT THE INTERNATIONAL HOME + HOUSEWARES SHOW WILL SEE the signs of a remark-
able comeback.
A featured presentation at the show will be the Japan Pavilion Tohoku, which at this year’s show will be dedi-
cated to 10 manufacturers from the three prefectures in Northeast Japan that were the hardest hit by last year’s
earthquake and tsunami: Iwate, Myagi and Fukushima. Their product categories range from wood and lacquer
creations to cast-iron cookware and glassware.
The pavilion will be sponsored by the Japan External Trade Organization (JETRO), the Japanese govern-
ment’s trade arm. A coincidence about the pavilion is that March 11, the second day of the show, will be the
first anniversary of the disaster, which killed more than 15,000 people and cost hundreds of billions of dollars in
property damage.
Atsushi Semimoto, executive director of business development and public relations with JETRO New York, said,
“Despite the scale of the disaster, all of our exhibitors have shown the courage to pick their lives back up, re-energize
their companies and look to new markets.”
Visitors to the pavilion will see much more aside from the evidence of the manufacturers’ return from the di-
saster. They will also view examples of Japanese craftsmanship in housewares. As a joint statement from JETRO
and the International Housewares Association, owner and producer of the show, stated, “Made in Japan” home
furnishings are known for their elegant simplicity, sophisticated design and detailed craftsmanship.
The Tohoku region, for which the pavilion is named, has a particularly deep history in craftsmanship. The
statement noted that Japan is known for the Mingei design movement, which focuses on Japanese folk craft and
the beauty of everyday objects. n
The Sun Rises Again
Above: Asahi Kensou’s wooden sake set is an example of
Japanese Mingei design in wood. Below: This red lacquer
glass from Wired Beans is one of the sophisticated prod-
ucts that will be seen at the Housewares Show. jetro.org
The Japan Pavilion at the International Home +
Housewares Show will spotlight manufacturers from
the earthquake region By DaviD Gill
Mizco Broadens Travelocity
Line at Housewares Show
MIZCO EXPANDED ITS TRAVELOCITY-BRANDED TRAVEL
and technology accessories at the International Home + House-
wares Show.
The new ready-to-go in-store product programs include the
Power to Go free-standing tower of portable power solutions,
the Waterproof Series of waterproof cases and bags, the Travel
Tablet Case Series of neoprene cases, and an expanded series of
Microbead Plush Travel Pillows.
Available for immediate delivery, the new Travelocity Pow-
er To Go merchandiser
display includes a 3-in-
1 charger, AC|DC
converter, USB travel
charger, USB car char-
ger, stereo hands-free
headset, three-port
travel outlet, travel tech
case, Samsung and LG
compatible car charger,
Apple-licensed iPhone car
charger and more.
The Travelocity Wa-
terproof Series includes
a universal cell phone case, an iPad case, a tablet case, and a
camera case, all featuring watertight closures, control access
through clear window, an adjustable neck or shoulder strap, and
built-in UV protection.
The Travelocity Travel Tablet Case Series features travel
friendly, form-fitted neoprene cases in SKUs designed to fit all
7-8 inch and 9-10 inch models of tablets and provide complete
protection against damage.
The newly expanded Travelocity Microbead Plush Travel Pil-
low line builds upon the established popularity of Travelocity’s
travel pillows. n
HOUSEWARESessentials
Mizco is expanding its
Travelocity-branded offerings.
28 HFN /March 13, 2012 hfnmag.com
housewarestuesday
Capstone
Capstone Industries’ Eco-i-Lite collection
of multi-function LED lights with induction
charging technology adds three new power
failure lights, in 3, 5
and 10 LED versions.
capstoneindustries.com
|
miscellaneous
Continued from page 26
Something
for Everyone
Umbra
Designer Alan Wisniewski
wanted to add an element of hu-
mor into his Take 5 clock design,
which focuses on an important
time of the day for most people:
5 o’clock, happy hour, or quitting
time. umbra.com
Mizco
Mizco is expanding its Travelocity-branded travel and mobile technology accessories with a Micro-
bead Plush Travel Pillow and numerous cases for tablets, cell phones and cameras. mizco.com
Oasis Concepts
Oasis’ line of folding
kitchen islands grows
with a country-style rect-
angular island, model#
KK-3009QP. It has a solid
hardwood butcher block
style top with two solid
hardwood shelves. oasis-
concepts.com
Leifheit
In its Art Style personal scale
collection, Leifheit debuts four
high-tech digital scales, which
include coffee and cream
colors and leather textures.
leifheitus.com
© 2010 ILOUNGE, INC.
KEY TIPS FOR BUYING APPLE DEVICES
THE WORLD’S BEST ACCESSORIES
100 ESSENTIAL IOS APPS
100 TOP IPOD, IPHONE + IPAD GAMES
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SHUTTERBUG AUGUST 2011 — THIS YEAR’S TOP GEAR! • Vol. 40 — No. 10 — Issue 491 • www.shutterbug.com
shutterbug.com
+ FOCUS ON LENSES!
Reviews & Our Most Intriguing Optics
THIS YEAR’S
EXCLUSIVE INTERVIEW! GRAHAM NASH
AUGUST 2011 TOOLS, TECHNIQUES & CREATIVITY
TOP GEAR!
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$4.99
DISPLAY UNTIL 5/24/11
A SOURCE INTERLINK MEDIA PUBLICATION • SIM HOME TECH SERIES
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Photos © 2010, Jim Z uckerman, A ll Rights Re serverd
VOLUME 10 GET GREAT IMAGES WITH YOUR DIGITAL CAMERA!
photographic.com
IN YOUR HOM E
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SHUTTERBUG JULY 2011 — NATURE & OUTDOOR PHOTOGRAPHY • Vol. 40 — No. 9 — Issue 490 • www.shutterbug.com
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PLUS
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TOP GEAR ON THE GO! PHOTO BACKPACKS & SLING BAGS
JULY 2011 TOOLS, TECHNIQUES & CREATIVITY
© Josh Miller Photography
48 July 2011 SHUTTERBUG
ROUNDUP: C.A. Boylan
TOOLS
DIGIPOWER, a division
of Mizco International,
has introduced the highly
portable TC-55 Digital
Camera Travel Charger,
which is designed for use
with all models of Canon,
Nikon, Sony, Olympus, Fuji,
Kodak, Casio, Panasonic,
and Samsung digital
cameras. Simply glance at
the package to find the
right TC-55 unit for your
camera. It features built-in
IntelliCharge technology
that allows you to easily
insert the camera battery into the slot and begin
charging. The TC-55 can also be used to charge
other mobile devices and has a suggested retail
price of $49.95.
Contact: www.mizco.com.
Covering The
Photo Beat
Digicams, Cases, And A Travel Charger
New Nikon COOLPIX Cameras
DIGIPOWER TC-55 Digital Camera
Travel Charger
Nikon recently introduced eight new COOLPIX digital cameras.
Among them is a superzoom model, the COOLPIX P500, which offers a
12.1-megapixel CMOS sensor, a 36x optical zoom lens, and EXPEED C2
dual image processors. Available in black or red, this model has an
MSRP of $399.95. The P300 offers 12.1 megapixels with a 4.2x
wide-angle lens, backside illumination CMOS sensor, high ISO
sensitivity, and user-controlled shooting modes. Available in black,
it has an MSRP of $329.95. For more information on these and other
new COOLPIX models, please visit the Nikon website.
Contact: www.nikonusa.com.
Pelican Micro Cases
Crafted from durable, high-impact, heat- and chemical-resistant
polymer, Pelican’s 1015 Micro Case features an internal rubber liner
that acts as both a seal and shock absorber, and its easy-open polymer
latch and stainless steel hinge ensures the case will stay closed when
dropped. Additionally, two loops at either end of the case make it easy
to secure the 1015 to a belt loop or backpack. The 1015 Micro Case
is available in clear with a black or yellow liner or solid black with a
yellow liner.
Created for iPod touch and smartphone users, the i1015 Case
features a clear lid and external headphone jack.
Contact: www.pelican.com.
More on page 50
6
OCTOBER 2011 sE-GEAR #/,,%'%)335%#/..%#4!4777%'%!2#/-
eBlast
SIM Cards for Unlocked
iPhone 4 Owners
Previously, you could only use an iPhone on
T-Mobile if it was an older model that sup-
ported the normal sized SIM card. In order
to use the most recent iPhone, the iPhone 4,
T-Mobile customers needed to use a micro SIM
card, which T-Mobile did not offer at the time.
Recently, T-Mobile began selling the micro SIM
card for use on any GSM (locked or unlocked) or
iPhone 4 (unlocked) phone on T-Mobile’s network.
While the micro SIM will allow you to use your
iPhone 4 on T-Mobile, we must warn you that you
will only experience 2G EDGE speeds, instead of
operating on T-Mobile’s 3G network. The micro
SIM cards retail for $9.99, but are currently avail-
able for free online.
Travelocity Branded
Mobile Accessories
If you’re one of those always on-the-go people and
you happen to also have a thing for Gnomes, Mizco
International (www.mizco.com) has a deal just for
you. The company has released their new Platinum
Series of Travelocity branded travel and mobile
technology accessories (that prominently feature
the famous Roaming Gnome) and the line includes
Roaming Gnome Travel Comfort Bud headphones,
Travel Book Mark and Book Lights, Travel Tech Kit and
International Travel Tech Kits, each in two versions
for iPhone/iPod or Smartphone users, and Travel Tech
Accessory Bags, among other items.
HP TouchPad Offers
Movies
Just a few weeks after the TouchPad was
released in the U.S., HP has rolled out the option
to buy and rent movies on the tablet. Going into
the App Catalog on the HP TouchPad will now give you
the option to get movies and TV shows through the HP
MovieStore without even having to get another app.
The HP MovieStore is powered by RoxioNow, and
seems to have a good sized collection. Although it’s
called the HP MovieStore, there are a few TV shows
available for purchase. Those shows include Chuck,
One Tree Hill, and Fringe, among others. We would
expect the movie selection to be a bit larger than the TV selection, but even a small TV selection is
nice to have.
The LG Optimus 3D, also known as the LG Thrill 4G in the Unit-
ed States, was one of the first glasses-free 3D smartphones to
be introduced. The device was just released last month for only
$99 on contract with AT&T. Staying true to the tradition of constant
hardware updates, LG has hinted that a follow-up to the LG Optimus
3D is already planned.
Pocket-lint reports that Dr. Henry Noh, one of the people responsible
for the original Optimus 3D, said the next Optimus 3D phone will be
about 6 or 7mm thick.
“Everyone knows that’s this [LG Optimus 3D] is now the slimmest
and sexiest phone on the street,” Noh said. “We want to make it a little
slimmer.”
“Next year, all the phones are going to be as thin as, let’s say, 6mm,”
Noh said. “You throw in 3D, and because of the thickness and stuff, it
becomes 7mm. But I bet you 90 percent of the population won’t know
the difference.”
LG’s Slimmer 3D Optimus
HEAD PHONES/EARBUDS
+ headphone/earbud mania
By Nancy Klosek
We present Part II of our look at the lat-
est headphone/earbud releases as this
market’s incredible evolution contin-
ues with models tailored to every spe-
cific need, style and trend imaginable.
Once again we’ve rounded up a very cool and
equally wide array of the latest headphones and
earbuds that also address a wide range of bud-
gets. As we explained lat month, a lineup that’s
sure to be music to anyone’s ears…so listen up!
Music
Latest HeadpHone/earbud reLeases Have you
ready to spring into tHe warmer weatHer.
MAXELL WILD THINGS
With its Wild Things line of animal print earbuds
($9.99 each), Maxell has “flipped” the earbud hous-
ing and pattern colors and designed the cables using
a different coordinating color. Models include Pink and
Black Zebra; Purple and Green Leopard; Green and
Yellow Leopard; and Purple and Yellow Zebra.
MIZCO ECKO
Ecko unltd. has released the second generation of
UNLTD.SOUND over-the-ear stereo headphones with
the introduction of three models in a variety of col-
ors. The iPhone/iPod compatible FORCE is available
in Graffiti White, Gold and Camo Gray. The stereo
headphones feature mega bass, noise reduction,
reinforced construction and frame, and a satin carry
bag. Specifications include a 57mm speaker diam-
eter, a max input power of 100mW, impedance of 32
OHMS, frequency response of 20-20K Hz, a 3.5mm
plug, and a cable length of 1.2m.
MONSTER INSPIRATION
Inspiration is Monster’s first over-ear noise-can-
celing headphone ($279.95). It sports an angled,
plush ear cup, and is designed with extra-wide
interchangeable headbands in a variety of colors
and materials. The headphones are available with
either a titanium or pearl white finish, as well as in
a silver limited-edition version.
PARADIGM
SHIFT E3m
Paradigm’s SHIFT E3m earbud ($129)
has been tuned to the company’s
high-end Reference Signature
loudspeakers. They are made from
one-piece CNC precision-machined
aluminum, and feature an in-line
remote/mic, 8mm super-neodymium
drivers, 105dB sensitivity and a
frequency response range of 8Hz to
19kHz. The E3m is available in black
or white with three sizes of tips, a
tangle-resistant 1.2-meter cord and
padded travel case.
SOL REPUBLIC TRACKS
SOL Republic’s on-ear Tracks headphones ($99.99) fea-
ture an interchangeable/modular design. Available in black,
white or red, these headphones offer swappable Sound
Track headbands and detachable cables with full mic/re-
mote control, as well as Sound
Engine drivers that are
detachable and upgrad-
able. The headbands
are made of a propri-
etary polymer called
FlexTech, for added
durability that will
withstand twisting,
bending and dropping.
A 90-degree-angle
plug adds to their rug-
gedness, and the ex-
tra-wide ear cushions
are also lightweight—a
design that reduces
pressure on the ear for
comfort during longer
listening sessions.
to Your
Ears
Part
Deux
WICKED
AUDIO SOLUS
WickedAudio’s Solus on-ear headphones
($100) are available in a black/red dual-
color design and have a thick, braided
cord for greater durability. They also come
with a built-in volume control and a DJ
switch that allows users to switch from
DJ to stereo sound in either or both ears.
www.technologytell.com
18 technologytell.com Spring 2012 College Guide Spring 2012 College Guide technologytell.com 19
8 technologytell.com Spring 2012 College Guide
Tech&Tell
College
Netflix Ready
for Amazon
Streaming
Service
Amazon already has
a steady flow of
streaming video
customers, but it may be
preparing to offer another service that may
give Netflix a lot more competition. Currently,
Amazon Prime subscribers can get access to
Amazon’s library of streaming video content at
no extra cost. In the future, Amazon may create
a standalone streaming video service that any-
one can subscribe to.
Content executives recently told the New
York Post Amazon isn’t quite sure how much
it will charge for its new video service. Netflix
however has an idea on how Amazon’s new
service is going to set customers back. In a let-
ter to shareholders, Netflix noted Amazon may
try to undercut them.
“We expect Amazon to continue to offer their
video service as a free extra with Prime domes-
tically but also to brand their video subscription
offering as a standalone service at a price less
than ours,” the letter reads.
Netflix defended itself against Amazon and
Hulu Plus by praising its much larger, commer-
cial-free library of content.
Google’s Public Weather Alerts
It’s always a good idea to be
aware of severe weather con-
ditions before they hit your
area. If the local news station
doesn’t interrupt programming
to bring you up-to-the-minute
updates, you have a few other
options. Searching the internet
for weather info is the first al-
ternative that comes to mind. Google wants to make that search
easier with a new Google Maps feature called Public Alerts.
Public Alerts is designed to pull down important weather infor-
mation from the US National Oceanic and Atmospheric Admin-
istration, the National Weather Service and the US Geological
Survey. Since there is likely some kind of severe weather event
going on at any time in the United States, Google only provides
you with alerts for the area you search for. However, Google has
set up a page that displays all the active alerts around the coun-
try. The alerts include weather events such as tornado warnings,
high wind warnings and severe thunderstorm warnings.
Travelocity Ramps Up
Mobile Accessories
Mizco Inter-
national
introduced
a series of new
mobile accessories
under their Trav-
elocity branded
product line. Their
new ‘Power To
Go’ line includes
a 3-in-1 charger,
AC|DC converter,
USB travel charger,
USB car charger,
stereo hands-free
headset, three-port
travel outlet, travel tech case, Samsung and LG compatible car charger,
Samsung and LG compatible travel charger, Apple licensed iPhone car
charger, Apple licensed iPhone travel charger, mini and micro compatible
car charger, mini and micro compatible travel charger, mini compatible
car charger, mini compatible travel charger, micro compatible car charger,
and a micro compatible travel charger.
The Travelocity “Waterproof Series” includes a universal cell phone
case, an iPad case, a tablet case, and a camera case, all featuring water-
tight closures, control access through clear window, an adjustable neck
or shoulder strap, and built-in UV protection
The Travelocity “Travel Tablet Case Series” features travel friendly,
form-fitted neoprene cases designed to fit all 7-8” and 9-10” models of
tablets and provide complete protection against damage.
The newly expanded Travelocity “Microbead Plush Travel Pillow” line
builds upon the established popularity of Travelocity’s travel pillows. The
line features ultra-soft fleece lined pillows that provide a snug fit around
the neck for maximum support, and thousands of polystyrene micro-
beads for comfort and relaxation in six colors including Black Polka-dot,
Pink Polka-dot, Houndstooth, Zebra, Cheetah, Color Hearts.
NASA: Highest Res Image of Earth
NASA has released a brand new Blue Marble
photograph, which it says is the highest
resolution photo of Earth ever taken.
The image, dubbed Blue Marble 2012, is
actually an update of a similar image that
was taken in 2002 that has been the de-
fault background for the iPhone since the
first one. The new image was taken with
NASA’s new Suomi NPP satellite. To get
the image the satellite took multiple passes
around the planet on January 4, 2012. Those
passes were then compiled in the wonder
8000 x 8000 photo you can find here. NASA also has other resolutions on
it’s Flicker page, like the 640 x 640 one above and the 1024 x 1024 version
that’s perfect for your iPad.
www.technologytell.com
124 | 2011 INTERNATIONAL CES DAILY | JANUARY 7/9, 2011 | ACCESSORIES
LAS VEGAS —  e  rst wave
of Marc Ecko-inspired consumer
electronics accessories made
their debut today at Internation-
al CES.
e line, manufactured by
Mizco International’s Digipower
division, is topped by seven in-
ear and over-the ear headphones
under the Unltd. Sound label
ranging in retail price from $9.99
to $59.99.
At the top of the line, the new
Force collection of over-the-ear
headphones carry a suggested
retail of $59.99 and are avail-
able in gold, Gra ti White, and
Camo Gray.  e iPod/iPhone
compatible stereo headphones
feature noise reduction, mega
bass, reinforced construction and
frame, and a satin carry bag. Per-
formance speci cations include
a 38mm speaker diameter, impedance of 32
ohms, maximum input power of 200mW,
and frequency response of 10Hz to 22kHz.
Ecko Unltd Shares Details Of First Accessories Line
LAS VEGAS — Digital health solu-
tions are in abundance at the show,
and a variety of vendors are offering
products for the hearing impaired
and general hearing health.
Silent Call has been provid-
ing alerting devices for more than
25 years for people who are hard of
hearing, deaf, or deaf and blind. Its
line of products include smoke and
fire detectors; carbon-monoxide
detectors; and telephone, doorbell
and baby-cry alert products, among
many others.
Audiovox will showcase two
“personal sound amplifier devic-
es,” rechargeable over-the-counter
alternatives to in-ear hearing aids.
The RCA-brand Symphonix is a be-
hind-the-ear earpiece that adjusts
amplification based on frequency
and input levels. The small footprint
of the Acoustic Research Person-
al Sound Amplifier is designed to
eliminate the stigma of wearing a
hearing device. The one-size-fi ts-all
earpiece has a manual volume con-
trol on its curve.
Both will ship in the spring at a
suggested retail of $299. Audiovox
is in adjoining booths in the Central
Hall, 10406 and 10418.
Etymotic Research is showing
its EB series of electronic BlastPLG
ear plugs.
The EB15 is for users who oper-
ate some or most of the time around
continuous loud noise such as ma-
chinery and military vehicles and
also need protection against gun-
fi re and explosions.
The EB1 is for hunters who want
to hear naturally and be protected
from sudden firearm blasts when
there isn’t time to insert hearing pro-
tection.
“The EB15 circuitry is confi gured
with adaptive attenuation to become
a 15dB earplug when noise levels put
the user at increased risk for hear-
ing damage,” said Dr. Mead Killion,
founder of Etymotic Research. Both
versions allow the user to hear nat-
urally, as though there were noth-
ing in the ears. When no loud noise
is present, the EB15s return to natu-
ral hearing levels.
Suggested retails are $449/pair for
the EB1 and $499/pair for the EB15. In-
cluded with each pair is an assortment
of ready-fi t ear tips, a fi lter removal tool
and extra wax fi lters, a headband for
wind-noise reduction, and a six-month
supply of batteries. CES
Vendors Offer
Tech Solutions
For Hearing Help
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Motion headphones from
Sound Unltd.
LAS VEGAS — Acell is introducing
a variety of audio/video and computer
accessories during International CES
at booth 20325.
The Accell HD-AV Center, a trans-
mitter and receiver set featuring HD-
BaseT technology, can send uncom-
pressed FullHD digital video, audio,
100BaseT Ethernet, power, RS232 and
infrared control signals over a single
CAT-5e cable. The HD-AV is optimized
for high-defi nition video applications,
supporting all resolutions and video
formats, including 1080p, 4K and 3D.
The Center can support long cable runs
of up to 328 feet.
PowerSquid power outlet multipli-
er and surge protectors easily convert
one grounded outlet into fi ve ground-
ed, adapter-ready outlets. The varying
lengths of the PowerSquid’s arms pro-
vide increased reach and fl exibility and
the built-in surge protection defends
connected devices against power surg-
es, protecting sensitive electronics, and
will also stop sending power to the con-
nected devices if the surge protection
is no longer functioning, the compa-
ny said.
The SuperSpeed USB 3.0 standard
offers increased performance en-
hancements to the current high-speed
USB standard. Featuring a 5Gbps sig-
naling rate, it offers a 10 times perfor-
mance increase over high-speed USB,
as well as improved power effi ciency.
USB 3.0 is backward compatible with
the USB-enabled devices currently on
the market.
The UltraRun USB 3.0 long-length
cables by Accell are available in both
USB A to B and USB A to Micro B con-
fi gurations in 20-foot lengths.
Suggested retails and shipment in-
formation are available during CES. CES
Accell Debuts Varied
CE Accessory Line
Accell HD-AV Center
PowerSquid power outlet
e headphones have a
3.5mm gold plated plug, and a
1.2-meter cable.
Next in the line is the new
Rage series of iPod/iPhone-
compatible stereo headphones
featuring built-in noise reduc-
tion. Available for a suggested
retail of $49.99 in Camo
Green, Ecko Red and silver,
these over-the-ear headphones
also come with mega bass,
reinforced construction and
frame, as well as a satin carry
bag.
Rage performance speci ca-
tions include a 38mm speaker
diameter, 32 ohms of imped-
ance, maximum input power of
200mW, 10Hz to 22kHz
frequency response, a
3.5mm gold plated plug
and a 1.2-meter cable.
Available at a suggested retail of $39.99 is
the new Motion series of over-the-ear stereo
headphones featuring passive noise reduc-
tion. Available in white, red or gold, the head-
phones have a compact foldable construction
and a lightweight frame.
Performance speci cations include a
40mm speaker diameter, 32 ohms of imped-
ance, 300mW of maximum input power, a
frequency response range of 20Hz to 20,000
Hz, a 3.5mm plug and a 1.2-meter cable.
ey also ship with a satin carry bag.
Next up is the over-the-ear Pulse stereo
headphones, with built-in passive noise re-
duction. ey feature enhanced bass and a
smooth, glossy  nish available in black, red,
Camo Green and gold.
Performance specs include a 40mm speak-
er, 32 ohms of impedance, 300mW of maxi-
mum input power and a 20Hz to 20,000 Hz
frequency response range.
e economy-priced over-the-ear Impact
collection comes in Gra ti, black and Camo
Blue.  ese $24.99 iPod/iPhone compatible
stereo headphones feature a 40mm speaker
diameter, impedance of 32 ohms, 300mW
of maximum input power and a frequency
response range of 20Hz to 22kHz.
For in-ear headphone enthusiasts, the line
includes two models: Bolt and Chaos. Both
are available in white, red or black and are
iPod and iPhone compatible. For its sug-
gested retail of $19.99, Bolt headphones come
with a strong durable nylon cord, a satin carry
bag and three silicone gel caps.  ey feature
onboard volume control and passive noise
reduction, and a 3.5mm gold-plated stereo
connector.
e $9.99 Chaos line deliver deep bass and
a clear sound, Mizco said.
e entire headphones line is available for
immediate delivery to dealers, according to
Digipower president Maurice Mizrahi.
Today’s introduction of the new
Unltd. Sound product line is the  rst wave of
products to be introduced over the next six
months. By summer 2011, the headphones
will be joined by the Unltd. Power series of
portable power solutions for digital imaging
products and the Unltd. Essential series of
Ecko-inspired smartphone accessories. CES
Chaos in-ear headphones
!"#$%&$'(')*+,'-&./&0'+*-&
%1&"22%3+,"%2
Breaks new ground for in-store merchandising
support for wireless retailers and expands line of talk
2 Bluetooth® headsets.
By: Michelle James
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Albert Mizrahi, President & Chief Executive Officer of Mizco International
HFBLU-CK2
HFBLU-2PK
!" !#
understands the unique challenges these companies face in
fixing and returning handsets to customers. The engineering,
manufacturing, and logistical support infrastructure we have
created now enables us to offer a two-part guarantee that should
provide our refurbishing clients with unmatched peace of mind.”
According to Mizrahi, Cellular Innovations is now guaranteeing
that every battery pack order will
be delivered within 7-10 days of
receipt of the customer purchase
order — regardless of the order’s
size or composition. “Our state-
of-the-art manufacturing center
in Shenzhen, China can produce
3-million battery packs per month.
What’s more, we can produce more
than 2,000 battery pack types, all
CE approved and all compliant
to the original manufacturer’s
standards— something no other
company can duplicate,” Mizrahi
asserted. “And 100% of the battery packs we deliver feature
fresh battery cells and private label and bar code programs
custom designed to meet the needs of each company we work
with. The combination of production capacity, exclusive
use of fresh battery cells, SKU range, CE approval, original
manufacturer compliance and customizable private labeling and
bar coding makes Cellular Innovations the high volume, low cost
leader in replacement battery packs.”
Taking the 7-10 day delivery guarantee one step further,
Cellular Innovations is also offering a blanket 100% customer
satisfaction warranty that assures customers of a 0 failure rate
on all battery packs. If for any reason a customer is dissatisfied
with their product upon delivery they can return it to Cellular
Innovations — no questions asked. “No one else in this industry
is ready or willing to back up their
assurance of quality with this kind
of guarantee and we believe our
ability and willingness to do so will
resonate loudly with our handset
repair customers.”
Mizrahi asserted that Cellular
Innovations is able to provide this
blanket guarantee because of the
quality of its on-site engineering
and sales teams. Indeed, Cellular
Innovations has just appointed
industry veteran Jay Lee to the
position of Vice President of OEM
Engineering. Mr. Lee immediately assumes responsibility
for managing all OEM engineering and support programs for
Cellular Innovations as well as overseeing manufacturing at
the Shenzhen manufacturing center. Prior to joining Cellular
Innovations, Jay Lee held senior engineering and sales positions
at Battronix Company Ltd., Universal Power Group, and
SaeHan Enertech USA.
Cellular Innovations’ Guaranteed 7-10 Day Battery
Pack Delivery Program And 100% Customer
Satisfaction Warranty Is a Smash Success With
Refurbishers
Our state-of-the-art manufacturing
center in Shenzhen, China can
produce 3-million battery packs per
month. What’s more, we can produce
more than 2,000 battery pack types,
all CE approved and all compliant to
the original manufacturer’s standards
— something no other company can
duplicate
The groundbreaking battery
pack guaranteed 7-10
day delivery program and
100% customer satisfaction
warranty introduced by Mizco
International’s (www.mizco.
com) Cellular Innovations
Division at CTIA 2010 has
generated an immediate and
powerful response from cell phone refurbishers
all across the country and, indeed, from around
the world, reports Isaac Mizrahi, Executive Vice President
of the Cellular Innovations Division, underscoring the
industry’s need for a reliable replacement battery pack
partner.
“We knew there was a tremendous market need for this
kind of a program,” Mizrahi explained, “but we had no
idea that the response would be so immediate and so
great. Frankly, our factories are firing on all cylinders to
keep up with customer demand.”
Underscoring its
commitment to raise
the bar for quality
and reliability in the
growing and expanding
cell phone handset
repair market, Mizco
International’s (www.
mizco.com) Cellular
Innovations Division introduced the
industry’s first guaranteed 7-10 day
battery pack delivery program backed by a 100% customer
satisfaction warranty at CTIA 2010 in Las Vegas, Nevada.
When he announced the unprecedented two-part
customer guarantee program at CTIA 2010 Mizrahi
pointed to several critical components that enabled
the Cellular Innovations division to offer such a high
level of quality assurance to its customer base. “For 20
years Cellular Innovations has been meeting the needs
of handset repair companies. No other company better
BATTERY PACK
12 13
For more information please call (310) 358-1920 or email
anita@usconnections.net. Visit usconnections.net.
Mizco
The DIGIPOWER Division of Mizco International has
introduced a new generation of “platform specific” charg-
ing devices for iPhones, Android, and Blackberry smart-
phones. This all-new line up is the first of its kind to address
the specific power requirements of each major smartphone
platform, and features a Home & Car Kit that retails for
$29.99, a Home Charger that retails for $24.99, a Car Char-
ger that retails for $19.99, and a combination Power &
Sound Kit featuring a set of ear bud headphones that retails
for $39.99. Available for immediate delivery, each platform
is identified by the following color combinations: Black w/
Green for the Android platform, Black w/ White for the
Blackberry platform, and Black w/ Silver for the iPhone
platform. www.mizco.com
Global Warranty Group
Warranty Programs that Deliver
Global Warranty Group is North America’s largest dealer
based, third party administrator of insurance backed handset
replacement programs to over 8,000 independent wireless
retail locations. GWG is also a leading developer and admin-
istrator of product warranty and extended service contract
programs to the consumer electronics, consumer appliances
and computer industries throughout the United States and
Canada. The Company maintains a state of the art call and
customer support center and an extensive network of over
25,000 servicers providing in-home service, carry-in service
and depot repair. For more information, please visit
www.globalwarrantygroup.com or call 1-877-681-8244.
US Connections
Add Verizon Wireless to
your product line today
U.S. Connections is the leading master agent and national
business distributor for Verizon Wireless with specializing
in the VAD program. The company aims to provide
customers with the finest service, supported by highly
knowledgeable sales and technical personnel. U.S.
Connections utilizes a vigorous recruitment of Solution
Providers to initiate its market penetration by offering
efficient tools to assist the organization’s target for signifi-
cant growth and profitability.
Fashion designer, mulmedia arst, and
technology entrepreneur Marc Ecko has
placed his unique sense of design and
style on a groundbreaking new line of
*ECKOUNLTD. earbud headphones that fuse
together fashion and funcon in unprecedented
new ways. Through an exclusive licensing
agreement with Mizco Internaonal, this line
allows retailers a brand new opportunity to
merchandise headphones not just on their sonic
quality, but now on the fashion likes of their
consumers. Available immediately for the Holiday
season, all models in the *ECKOUNLTD. line carry
suggested retail prices of between $12.99 to
$39.99.
The “Zone” earbuds feature the iconic *ecko Rhino
on the outer surface of the earpieces. Available
for $12.99, in red, green, pink, yellow, blue and
white, the earbuds include a one-meter cable
compable with iPods, iPhones and Android
smartphones and three sizes of ear-piece gels.
“Chaos II”, available for $14.99, in purple, pink,
blue, red, and black, features the *ecko Rhino
on the outer surface of the earpieces, a 1 meter
cable, inline microphone, controls for the iPod,
iPad and iPhone, and three sizes of ear-piece gels.
Available for $19.99, the “Stomp” earbuds feature
the iconic Ecko Rhino on the outer surface of the
earpieces. Available in red, blue, white, pink, purple
and black, the earbuds feature a at 1.2-meter
cable with an inline microphone and controls
compable with iPods, iPads, iPhones and Android
smartphones. The earbuds include a convenient
travel bag, and three sizes of ear-piece gels.
The “Lace” earbuds, available for $24.99, feature
a nylon, shoelace style cord, available in white,
red, blue, black, pink and purple. The earbuds
feature an inline microphone, controls for iPods,
iPads and iPhones, three sizes of ear gels and a
convenient travel bag.
The new “Chain” and “Zip” earbuds merge Ecko’s
reputaon for street-conscious fashion with
ulitarian funcon. Featuring a beaded, dog-
tag chain cord design, the “Chain” earbuds are
available for $39.99 in blue, pink, red and black.
The “Zip” earbuds feature a funconing zipper
cord, and are available in red, gold, blue, white,
pink and purple, for $29.99. Both styles of earbuds
feature an inline microphone and volume control
compable with iPods, iPhones, and Android
smartphones, as well as a convenient travel bag
and three sizes of ear-piece gels.
Mizco offers new line, immediately available for holiday retail
MIZCO International
(www.mizco.com)
officially launched
their 2012 marketing program
with the introduction of more
than 100 new mobile technology
accessory products at CES
2012, along with a prediction
by MIZCO President and
CEO Albert Mizrahi that the
year ahead will offer nothing
but unlimited opportunities
for increased sales and profits,
both for the company and its
retail partners. “Our fortunes,
and those of our partners are
directly tied to the fortunes of
the mobile device manufacturers
and their fortunes have never
ever looked better or brighter.”
After growing by more than 40%
over the last two years, MIZCO
International expects to double
its sales by pursuing a strategy
of designing truly innovative,
high value added tech accessory
products that are distributed
through five strong and
clearly differentiated brands by
2017: DIGIPOWER®, Cellular
Innovations®, iESSENTIALS®,
Ecko Unltd.®, and Travelocity®.
In fact, the company is now one
of the fastest growing accessory
manufacturers in the industry
and its DIGIPOWER® line
of portable power solutions
remains the number one selling
line, according to NPD.
“Accessories allow consumers
to individualize their mobile
device to reflect their own
unique personality,” Mizrahi
stresses. “We believe in the
integrity of individual brands
when it comes to meeting
our customers’ needs and our
success in solidifying the power
and appeal of each of our five
brands is what is our annual
revenue growth with a multiple
that our competitors cannot
match.”
According to Mizrahi, most
accessory manufacturers pursue
a single brand marketing
strategy and miss opportunities
as a result. “An Ecko Unltd.®
consumer” is very different from
a Travelocity® consumer. They
both share a love for mobile
technology products, but their
personalities require accessory
offerings that feature different
designs, colors, and materials.
Diverse Brand Identity
are Key to MIZCO’s
Continuing Success
“We tell our retail partners that we
sell to at least five different types of
consumers and our five brands allow
them to profitably sell to each and
every one of them. When you car ry
MIZCO’s brands, you have the potential
to quintuple your base of sales and no
other accessory manufacturer can make
this promise.”
The company’s iESSENTIALS® brand appeals the millions and millions of
Apple enthusiasts looking to fully dress up their Apple computers, iPhones®,
and iPads®. The Cellular Innovations brand appeals to working professionals
seeking to expand and enhance the functionality of their technology products
at home and at the office. DIGIPOWER®, which remains the number one selling retail
line of portable power solutions, appeals to true power fanatics who demand more and
more juice to stay connected to their devices. Travelocity® is the brand for an enormous
and slightly older audience of travel enthusiasts who wear their adventures like a badge
of honor. Finally, ecko unltd®. speaks to young urban-minded creative consumers who
always want to make an edgy statement about every part of their lifestyle.
DIGIPOWER® will debut an entirely new generation of portable power
solutions, including the world’s first in-car wireless charger. Travelocity®
will introduce a high-impact, multi SKU retail merchandising concept
called ‘Power to Go.’ The iESSENTIALS® brand will unveil a whole
new series of colorful accessories for the iPad 2 and iPhone®. Cellular Innovations will
expand its extremely successful line of ToughTested™ accessories with the introduction
of new professional grade in-vehicle chargers, over-the-ear Bluetooth® headphones,
mobile phone cases, silicone cases, and a universal goose-neck in-vehicle mount for
GPS devices and smartphones.
“The purchase of a mobile device is just the
beginning of a long term sales relationship
with the consumer,” Mizrahi concluded.
“By offering consumers multiple brands
that feature highly individualized accessory
offerings we are literally providing our
retailers with the opportunity to sell
multiple solutions to their consumers — to
the benefit of all of us.”
t CES 2012, MIZCO’s commitment to innovation
and brand differentiation is evident everywhere. For
starters, recognizing the uniquely distinct character of
its Ecko Unltd.® brand, the company is spinning the
brand off into its own booth that is a complete reflection
and expression of the unique vision of Marc Ecko, who
was very involved in the design of every element of
the exhibit. At CES, Ecko Unltd.® will unveil a whole
new line of speakers and earbud headphones that fuse
together fashion and performance like never before.
A
The Travelocity
line of mobile
tech accessories
provide superior
protection,
storage and
charging solutions
for business and
leisure travelers.
iEssentials unveils a new series of
cases, stands and accessories for
the iPad 2 and new tablet devices.
The Ecko UNLTD.
SOUND line of
powerful, stylish
mobile audio
products delivers
the unique design
influence of
Marc Ecko.
DIGIPOWER introduces the
world’s first in-car wireless
charging solution, as well
as an at-home model.
Mobile tech accessories feature over-the-ear headphones,
chargers, and smart phone cases
New MIZCO Tough Tested™
MIZCO has expanded its award-winning “Tough
Tested™” line of heavy-duty, professional grade
mobile technology accessories to include a
new over-the-ear Bluetooth® Earpiece, a complete range
of Smartphone Cases, and a Pro Car Charger. The new
products are all designed, engineered, and manufactured
to meet the exacting usage requirements of professional
drivers and consumers looking for a line of mobile device
enhancements that feature a rugged, heavy-duty design
that can handle any abuse, from drops to dings, that
everyday use might throw at them.
According to MIZCO Executive Vice President Sam
Mizrahi, “In creating the Tough Tested product line, we
incorporated the testimonials of professional drivers and
contractors who spend long hours on the road, using their
devices in the most extreme circumstances. Over the
last year of marketing the Tough Tested series, we found
that the same approach to design and manufacturing
has a broad appeal to general consumers who push their
mobile devices to the limit in their every day use. As
a result, our newly expanded Tough Tested product line
is equally at home on the road in a professional’s rig as
they are at home in a family minivan!”
Drawing on the success and features of the over-
the-head Tough Tested LYTE COMM 737 and PRO
BOOM 747 Bluetooth headsets that were introduced
last year, the line now features a miniature, over-the-
ear Tough Tested Bluetooth Earpiece. The earpiece
features a flexible and adjustable ear clip for the user’s
comfort, as well as a rubberized, heat-retardant finish.
Perfect for life on the road, the earpiece also features
10x noise cancelling technology, which reduces
background noise by producing frequencies opposite to
any external sounds such as wind and passing traffic,
making them silent. The earpiece features the latest
2.1 Bluetooth software, seven hours of talk-time, 200
hours of standby power, and includes Home, Car and
USB charging solutions.
The new Tough Tested Pro Car Charger features a
12-foot-long, high-gauge cord, that allows drivers to
charge and use their smartphones and USB devices
from anywhere in their vehicle. The high-gauge cord
has been tested for ten pounds of weight resistance, to
ensure its strength and durability. Finished with a heat
retardant, rubberized coating, the Pro Car Charger
is available in models for the iPhone/iPod as well as
micro-USB and mini-USB, allowing for easy on-the-
go charging of all current phone models, GPS devices,
and other mobile tech products. The Pro Car Charger
features a 30-minute quick charge, and a 3-light charge
indicator (power, charging and fully charged).
Tough Tested has also recently launched a complete
range of Smartphone Cases, all made to endure the
heaviest usage. Made of rugged and durable padded
canvas, the Tough Tested Rugged Smartphone Cases
feature multiple options for ensuring phones are secure
in the case, including a Velcro-secured flap and snap
buckle closure. Offered in Black, Digital Camouflage,
Classic Camouflage or Khaki, the cases feature a steel
belt buckle, complete with karabiner clip for securing
cases to belts, pockets and more. The Workman
Holster Case features a leather case that mounts
onto a work belt and fits all smartphones. The Tough
Tested Rubberized Impact Case features extra-thick
and durable black silicone to absorb the impact for
dropped phones and fits the iPhone4 and most popular
smartphones on the market today. For the ultimate in
smartphone protection, Tough Tested has introduced
the Duro Protection Case, featuring three layers of
protection. The case is composed of an inner protective
hard plastic shell with screen protector, a rubber shock
absorbing middle layer, and an outer hard, protective
shell that has a rotating belt clip holster.
Tough Tested has also brought to market a new
Universal Gooseneck Mount windshield mount for
smartphones, GPS devices, and satellite radio devices.
The mount steadies the devices against shocks and
vibrations generated by the vehicle’s movement while
on the road.
The new products join the best-selling LYTE COMM
737 and PRO BOOM 747 Bluetooth headsets that
feature 10X noise canceling technology, DSP dual mic
technology, background noise reduction, and a 180-
degree flex boom mic. Each model also delivers up to six
hours of talk time and 250 hours of standby time. The
headsets also incorporate a boom mic, adjustable mic
stem, adjustable headband, call waiting, 3-way calling,
voice activated dialing, one-touch call answer/end, as
well as a USB Travel Charger and USB Cable.
W D MW D M
!
All Wireless All The Time
®
www.WirelessWeek.com
2012 Integrated
Media Planning
Guide
• Editorial Coverage and Reach
• Editorial Calendar
• Print Advertising Rates
• Electronic Media
• Website Rates
• Enewsletter Rates
Wireless Week’s Show Daily
•
March|25|2010
49
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BY ANDREW BERG
Mizco International,
a New Jersey-based
supplier of wireless
mobile phone head-
sets, accessories, as well as imag-
ing and iPhone power solutions, is
set to deliver on a game-changing
guarantee that could have impli-
cations for the refurb business.
According to Mizco, it is
introducing the industry’s first
guaranteed seven-to-10 day
battery pack delivery program,
which is backed by a 100 percent
customer satisfaction warranty.
Isaac Mizrahi, executive vice
president of Mizco’s Cellular
Innovations brand, pointed to
several critical components that
enable the division to offer such
assurances.
“The engineering, manufac-
turing and logistical support
infrastructure we have created
now enables us to offer a two-
part guarantee that should
provide our refurbishing clients
with unmatched peace of mind,”
Mizrahi said in a statement.
Effective immediately,
Cellular Innovations is guaran-
teeing that every battery pack
order will be delivered within
seven to 10 days of receipt of
the customer purchase order
— regardless of the order’s size
or composition.
“Our state-of-the-art manu-
facturing center in Shenzhen,
China, can produce 3 mil-
lion battery packs per month.
What’s more, we can produce
more than 2,000 battery pack
types, all CE approved and all
compliant to the original man-
ufacturer’s standards — some-
thing no other company can
duplicate,” Mizrahi asserted.
Taking the seven-to-10 day
delivery guarantee one step fur-
ther, Cellular Innovations is also
offering a blanket 100 percent
customer satisfaction warranty
that assures customers of a zero
failure rate on all battery packs.
If for any reason a customer is
dissatisfied with their product
upon delivery, he or she can
return it to Cellular Innovations
with no questions asked.
Additionally, Mizco has
expanded its line of Bluetooth
headsets. Mizco announced the
addition of seven new mod-
els to its 2010 line-up, some
incorporating A2DP stereo
audio streaming, remote music
controls and background noise
canceling functions as standard
features.
All of the new Mizco head-
sets are on display at Mizco’s
booth on the CTIA show floor
this week. L
Mizco Offers
Guarantee, Expands
Portfolio
Mizco has expanded its line of
Bluetoot h headsets.

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