Microsoft Combinedppt Sansa E200 Combinedppt2

User Manual: Sansa e200

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Nelson Chan
EVP, Consumer
Products Business
and Corporate
Marketing

Agenda

Global Market Share Opportunities
Global Sales Expansion
Key Market Segments and Product Strategies
Branding and Advertising

2

February 23, 2006

Key Markets

Million Units

600
500
400
300
200

CAGR 2005-08
Gaming w. slot or USB
Digital Cameras
USB Drives
Flash Audio Players
Phone Slots

62%
3%
24%
33%
68%

100
0
2004

2005

2006

2007

2008

Sources: Gaming - IDC Jan06 / SanDisk, Flash Audio - Gartner Feb06 , DSCs - IDC Aug05/Feb06,
UFDs - Gartner Feb06, Phone Slots - Strategy Analytics Feb06
3

February 23, 2006

Growing Market Share: Leader in U.S.
Retail Revenue Shares – Cards & UFDs
SanDisk

50%

Lexar

45%

PNY

40%

Sony

35%
30%
25%

Kodak

20%

Fujifilm

15%

Kingston

Memorex

10%
5%

20
05
-0
1
20
05
-0
2
20
05
-0
3
20
05
-0
4
20
05
-0
5
20
05
-0
6
20
05
-0
7
20
05
-0
8
20
05
-0
9
20
05
-1
0
20
05
-1
1
20
05
-1
2

0%

4

February 23, 2006

Source: NPD Group

Europe: Opportunity for Growth in
2006
Retail Revenue Shares – Cards + UFDs
SANDISK

25%

PNY TECH
TRADEBRAND

20%

SONY
FUJIFILM

15%

HAMA
LEXAR

10%

OLYMPUS
DANE ELEC

5%

KINGSTON
UNBRANDED

5

February 23, 2006

Source: GfK (France, Germany, UK)

-1
2
20
05

-1
1
20
05

-1
0
20
05

20
05

-0
9

-0
8
20
05

-0
7
20
05

-0
6
20
05

-0
5
20
05

-0
4
20
05

-0
3
20
05

-0
2
20
05

20
05

-0
1

0%

APAC: Opportunity for Growth
in 2006
All Formats per Brand − Revenue

SANDISK

30%

SONY
KINGSTON

25%

TOSHIBA
OLYMPUS
ADATA

20%

FUJIFILM
TRANSCEND

15%

LG
AIGO

10%
5%

6

February 23, 2006

Source: GfK (China, Korea, Hong Kong, Taiwan, Singapore)

-1
2
20
05

20
05

-1
1

-1
0
20
05

-0
9
20
05

-0
8
20
05

-0
7
20
05

-0
6
20
05

-0
5
20
05

-0
4
20
05

-0
3
20
05

-0
2
20
05

20
05

-0
1

0%

Japan: Opportunity to Lead
In Highly Fragmented Market
All Formats per Brand − Shipments
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%

SanDisk
Buffalo
Hagiwara
Panasonic
I-O Data
Lexar

Source: TSR
7

February 23, 2006

4
Q

3
Q

2
Q

1
20
05
Q

4
Q

3
Q

2
Q

20
04

Q

1

Sony

Flash Digital Audio Players: US
Market Shares
Unit Share

c05

v05

No

O

ct0

5

Samsung
iRiver

-0
5

Se
p

g05

5

Au

l-0
Ju

-0

n05

5

Ju

ay

Ja

De

No

ct0

O

Se

l- 0
Ju

-0
ay

Ju

5
M

r-0
Ap

ar

-0

05
M

b-

Fe

Au

Source: NPD Group

5

0

SanDisk
Creative Labs

M

0

-0

10

Ap
r

10

-0

20

n05

20

c05

30

v05

30

5

40

p05

40

g05

50

5

50

n05

60

5

60

5

70

n05

70

5

90
80

February 23, 2006

Apple
Sony

ar

Creative Labs

05

iRiver

M

Sony

b-

Samsung

80

Ja

8

SanDisk

Fe

90

Apple

De

Revenue Share

Retail Sales and Marketing Strategy

1

Be Everywhere where people will purchase
…with the broadest product offering

2

Own the Store – “Store in Store”
Segment, Differentiate, Promote, Train,
Merchandise

3

9

February 23, 2006

Build the Brand –
Predispose the Customer
to choose SanDisk

Worldwide Sales Structure:
Aggressive Expansion Outside
the US
HQ –
Sunnyvale
Retail/OEM
Direct/
Distribution
CE/Mobile
Photo
Food/Drug
US
Canada
Mexico

„
„
10

Dublin

Retail/OEM

Retail/OEM
CE/Mobile/
Photo
Germany
UK, France
Nordic
S Europe
E Europe
Middle East
Africa
Sales Ops
Field Eng

Sales Ops

„

Yokohama

CE/Mobile/
Photo

Hong Kong
Retail/OEM
CE/Mobile
China
Taiwan
Korea
S Asia
India

Doubling direct sales in EMEA and APAC
(with focus on China)
Added new sales team in Australia
Regional marketing staff in EMEA, APAC and Japan

February 23, 2006

Sales Ops
Field Eng

Sydney
Retail
CE/Mobile/
Photo
Australia
New Zealand

Global Reach: Over 150,000
Storefronts Worldwide
USA, Mexico &
USA, Mexico &
So. America
So. America
51,000+
51,000+

AAFES
Best Buy
Brooks/Eckerd
Circuit City
CompUSA
Wal-Mart
Costco
K-Mart
Musicland
Office Depot
Staples
Sears
Rite Aid
Radio Shack
Meijer/Food
Safeway
Kroger
HEB
MDI
GameStop
Sprint
Verizon
11

February 23, 2006

Canada
Canada
5,000+
5,000+

Bell World
Best Buy
Blacks
Costco
London
Drugs
Radio Shack
Sears
Shoppers
Drug Mart
West Fair
Canada Tire

T Mobile
Carphone
Warehouse
Woolworths
Dixons
Orange
Wal-Mart
Camara
Euronix
FotoSistema
Fotoco
FNAC
Foto Service
Germanos
Internet shops
Knut Leclerc
MakroMarkt
PhotoStation
Pulsat
RIC
Ringfoto
Schlecker

Europe
Europe
51,000+
51,000+

Asia/
Asia/
Pac Rim
Pac Rim
27,000+
27,000+

Best
Coles
Fortress
Broadway
Lotte
Costco
Sunfar
GoMe
SuNing
DahZong
Officeworks
Big W
Harris Tech.
Good Guys
H Norman
Woolworths

48,000 store fronts added in 2005!

Japan
Japan
14,000+
14,000+
Aeon
BIC
Best
Edion
K’s
Kitamura
Kojima
Lawsons
Matsukiyo
Yamada
Yodobashi

20,000+
20,000+ Food
Food&&Drug
DrugStores
Stores
30,000+
30,000+ Mobile
MobileStores
Stores

World Class Customers

12

February 23, 2006

Differentiated and Segmented
Strategy
Core
Digital
Imaging

Emerging High Growth

Personal
Data Storage

Digital
Audio

Mobile
Phones

Gaming

Best
Cruzer® Titanium II
SanDisk

Extreme®

Family

SansaTMe200

Memory Stick
PRO Duo™
Memory Stick
PRO Duo™

Better
SanDisk Ultra® Family

Cruzer®

Micro II

SansaTM c100

miniSD™

MMCmobile™

Good

Blue Family
Cruzer® Micro Skins

SansaTM m200

SD™

microSD™

iNAND™
Cruzer Crossfire™
Shoot & Store™ Family

13

February 23, 2006

Cruzer® Mini

Sansa® e100

Digital Still Camera Market:
Growing Installed Base
DSC Shipments & Installed Base
Installed Base 4 Years

shipments

250
Life Span 4 Years

200
150
100
50
2004

2005

2006

2007

Source: DSCs-IDC Aug ’05/Feb ‘06, Installed Base-SanDisk Estimates
14

February 23, 2006

2008

Card Capacities Increasing

Digital Camera Market
Cards for DSCs Units
M Units
250 NAND Units for DSCs

Average Capacities

Cards for DSCs $ TAM

MB

M$
4,500

DSC NAND $ TAM

2,000

4,000
200

3,500

1,500

3,000

150

2,500
2,000

100

1,000

1,500
1,000

50

500

500
0

0
2004

15

February 23, 2006

2005

2006

2007

2008

Source: Web-Feet Research, Feb ‘06

0

2004

2005

2006

2007

2008

Digital Imaging Segments

Mainstream
Value-Conscious
Professional
Prosumer

16

February 23, 2006

USB Flash Drive Market

USB Drive Market

Average Capacities

M Units
180

M$
3,500

160

UFD Units

140

UFD $ TAM

3,000
2,500

120

2,000

100

2,000

1,500

80

1,500

1,000

60

1,000

40

500

20

0

0
2004

2005

2006

Source: Gartner Feb ‘06
17

MB
2,500

February 23, 2006

2007

2008

500
0
2004

2005

2006

2007

2008

USB Flash Drive Products

New
Product

New
Product

18

February 23, 2006

U3TM – Transforming the USB Market

Transform USB Drives from Today’s ‘Floppy Drive
Replacement’ into a Portable Personal Workspace
Enable a Continuum of Online and Offline Activity
Participate in the Shift from The PC-Centric
Paradigm to Access of Data “Anytime, Anywhere”

Home
19

February 23, 2006

Office

Friend’s
House

Business
Center

Internet
Cafe

U3 Fuels Demand for Flash

Increases Average Drive Capacity Usage
Expands the Market Through New Uses
Meets Individual Needs Through Software
Personalization

20

February 23, 2006

Growing the Market and Increasing
Differentiation: Protection Against
Online Fraud

Ideal for Many Online Applications (Banking, Trading,
E-Commerce, etc.)
Uses Highly Secure, Dual-Factor Authentication
Partnering with the Security Industry’s Leaders
RSA & Verisign
Password

Password
+
Crypto-Secret

Request
Authentication
Username
Password

Authenticate
Crypto-Secret

21

February 23, 2006

Growing the Market and
Increasing Differentiation:
Protection for the Enterprise

SanDisk is Partnering with Key Companies to Provide
Highly Secure Enterprise Solutions
Goal − Ensure Sensitive Data Doesn’t “Walk Out the
Door” via an Unsecured USB Drive
Working to Create the Right Solutions PLUS Provide
Methods for Managing Fleets of Devices

Authorized UFD

Remote Device
Administration

Personal UFD

IT Manager
22

February 23, 2006

Gaming Card Market

Gaming Card Market

Average Capacities

M Units

M$
1,200

80
70

Gaming Card Units

1,000

MB
1,000
800

60
50

800

Gaming Card $

40

600

30

400

400

20
200

10

0

0
2004

23

600

February 23, 2006

2005

2006

2007

2008

Source: Web-Feet May ‘05

200
0
2004

2005

2006

2007

2008

New Gaming Consoles

All Major New In-Home Consoles are USB/Card Enabled
Content import, downloads and game saves are primary
drivers
Sony® PS3™
CF, SD, and MS slot
6 USB ports
Microsoft® Xbox 360™
Proprietary memory unit with USB interface
3 USB ports
Nintendo® Revolution
SD slot
2 USB ports
24

February 23, 2006

Gaming – Incremental Store
Fronts and Shelf Space

New
Products

25

February 23, 2006

Gaming In Retail

26

February 23, 2006

Flash-Based Digital Audio Players

Billions

$20
$18
$16
$14
$12
$10
$8
$6
$4
$2
$0
27

February 23, 2006

IDC Sept 2005
Gartner Feb
2006

2004 2005 2006 2007 2008

Flash Audio Player Strategy

Significant Cost Advantage Due to
Vertical Integration
Leverage Established Global Retail Sales
Channels
Rapid global expansion – Europe and Asia

Develop “Cool” Products at Very Attractive Price
Points
“Good, Better, Best” product portfolio
Cards slots for expandability and portability

Own the Market Sweet Spot: $49-$149
Allow Customer Choice
Support of Microsoft PlaysForSure DRM
(RealNetworks, Napster and Yahoo Music)
28

February 23, 2006

TM

Strong Channel Presence

“Own the store” − Educate,
Promote and Merchandise
Promote Media Centers
and “Store Within a Store”
Concepts

“Dramatically Increase In-Store
Adjacencies”
29

February 23, 2006

Building the Brand

Increase Sales in Established and New Markets
~2% of revenues for branding and merchandising

Building Global Brand Awareness
Engaging Grey San Francisco for global advertising and
MetaDesign for brand identity communication

Predispose Consumers to Buy SanDisk
Premium brand at everyday price

30

February 23, 2006

Marketing Objectives

Drive the Brand Globally
Focus on high growth
geographies (EMEA, China, etc.)
Focus Global Marketing Campaigns
on Key Areas
SanDisk brand and products
Digital audio
Mobile (handsets)
High-performance card line (digital
imaging)
Promote Usage of Flash Cards in
Mobile Phones and Drive Retail
Attach Rates
Establish SanDisk Brand in Digital
Audio and Solidify #2 Position
31

February 23, 2006

Summary
Focusing on Multiple High-Growth Markets
Unrivaled Product Lines
Both breadth and depth
Highly segmented and differentiated
Strong new product pipeline and innovation

Drive Global Expansion and Market Share Gain
Exceptional Channel Strength and Coverage
Leveraging Key OEM and Retail Partnerships
Slots Æ Bundles Æ Aftermarket

Investing to Build a Global Consumer Brand
33

February 23, 2006

Yoram Cedar
EVP of Handset
Business and
Corporate
Engineering

Worldwide Mobile Phone Card TAM
1,200

$9,000
$8,000 Mobile Flash Card

1,000

Revenue, $K

$7,000

Million Units

800

$6,000
$5,000

600
$4,000
400

$3,000
$2,000

200
$1,000
-

$0
2004

2005

Total Mobile Phones (000)'s Units

35

February 23, 2006

2006

2007

2008

Mobile Phone Card Slots (000)'s Units

Sources: Phones - Strategy Analytics,
Mobile Revenue - SanDisk, 2006

Total Mobile Card Revenue, $K

Primary Mobile Card Usages
Memory Expansion
Digital audio
Personal images and video recording
Personal data backup
Variety of files (email, presentations…)

Protected Content Storage
Pre-loaded
Downloaded

Mobile User Authentication (Dual Factor
Authentication)
Securely access the enterprise, banking and other
sensitive services
36

February 23, 2006

Applications Are Storage Intensive
Content will follow successful CE Applications

Mobile Market

MobileTV

GPS Phone
Game Phone
Video Phone
Music Phone

PC, CE Markets

PDA Phone

37

Email

February 23, 2006

Camera Phone

Imaging

Music

Video

Game

Map

TV / STB

Application

Worldwide Mobile Card Usage
2005 Retail
Others
13%

Picture
26%

38

February 23, 2006

Music
61%

Source: SanDisk, 2006

Applications Drive Retail Card
Capacity
2500
Others (Games, Maps, …)
2000
Video Clip (Sports,
MusicTV, Comedy, Films)

1500

Digital Music

1000

Personal Picture

500
0

Personal Video
2005

2008

Digital Rights Management (DRM) Solutions Expected to Accelerate Consumption
39

February 23, 2006

Source: Usage from SanDisk Estimates, Q1’06

Evangelize to Grow Mobile TAM

Leverage Relationships with Mobile Phone
Ecosystem
Provide Leading Technical Expertise for Rapid
Adoption and Time-to-Market
Drive Content Security Solutions
Support OEM Æ Support Retail

40

February 23, 2006

Mobile Phone Ecosystem
Partnership to Drive Market Adoption

ASSP,
OS

41

February 23, 2006

Security

Content and
Service
Providers

Mobile
Operators

Handset
Vendors

microSD Adoption Accelerating

Flash Card Adoption in Handsets
450
400
Number of Models

350
300
microSD

250

miniSD
SD

200

All Others

150
100
50
0
Q304

Q404

Q105

Q205

Q305

Q405

Source: SanDisk, 2006
42

February 23, 2006

Overwhelming Adoption of SDTM
Formats

43

February 23, 2006

Source: SanDisk, 2006

Manufacturer

2005

Nokia

RSMMC, miniSD, microSD

Motorola

SD, miniSD, microSD

Samsung

RSMMC,SD, miniSD, microSD

Siemens/BenQ

RSMMC, SD, microSD

LG

miniSD, microSD

SEMC

MS Pro Duo

PMC

miniSD

Alcatel

miniSD

NEC

miniSD, microSD

Kyocera

miniSD, microSD

Sharp

SD, miniSD

Sagem

miniSD, microSD

Philips

SD

Mitsubishi

MS Duo, miniSD

Sanyo

miniSD

SD format adopter

OEM Business
Customers and Strategy for Growth

Added Value and Functionality
Customization
Security and DRM
Collaboration on Future Designs
Design know-how
Custom solutions
All Relevant Form Factors
Embedded Solutions as Needed
Retail Strength

44

February 23, 2006

Retail Business

Most Comprehensive Mobile Card Line Up

Partner with Retailers and Market
Drivers to Increase Adoption Rates
In-Store education
Joint promotion
Customized content (e.g.,
Verizon VCast)
35k Storefronts and Growing
Broad Product Offering
All major form factors

45

February 23, 2006

Poised for Mobile Growth

Huge Addressable Market
Projected $7B TAM in 2008

Technology and Product Leadership
Pioneer of mobile cards
Right solutions to satisfy and grow market

Channel Strength
Right customers; Right channels

46

February 23, 2006

New Technologies for
Emerging Markets

Third Generation Flash Cards
TrustedFlashTM Technology
Accelerating Consumption of Storage/Capacity

9 Card-Based Content Protection and
Digital Rights Management (DRM) Solution
9 State-of-Art Security Architecture
48

February 23, 2006

Content Goes Mobile
TrustedFlash Technology

Mobile Content TAM
Projected for 2007

Music – $ 9B
Games – $ 5B
Video – $ 10B

Source: Arc Group, IDC, iSuppli, Strategy Analytics, Gartner

49

February 23, 2006

Portability
Ease of Use
Flexibility
Increased Security

Mobile User Authentication
(Dual-Factor Authentication)
TrustedFlash Technology
Mobile Enterprise
Authenticate employees to provide
VPN access

Credentials are stored in
card tamper-resistant area

No key fob required

Mobile and PC Banking
Authenticate users to banks for
secure access through PC and mobile
On-Line Users:*
2005
2010

No dedicated token required
270M
1B

e-Commerce
Authenticate buyers to merchants for
both mobile and PC e-commerce

50

February 23, 2006

* Source: Diversinet, 2005

TrustedFlash Value
Proposition

Consumer: Can Own Content and Play on Multiple
Devices
Content Owner/Distributor: Content Safely Stored
on Card
MNO: Consumers can Seamlessly Upgrade
Handsets
Handset Manufacturer: No Need to Design-in
Costly Security and Tamper Resistance – Zero
Liability for Content Protection

51

February 23, 2006

TM

TrustedFlash Technology in a Card
TM

Demonstrating power
of TrustedFlash technology

CTIA Innovative Product 2005
CES Innovations 2006

Disney’s Best of CES 2006

52

February 23, 2006

Education
TrustedFlash Technology

54 million K-12 Students in
the US
17 Million College Students
Need for Simple, Portable
Distribution of Textbooks and
Classroom Materials
Positive Feedback from
Several Beta Sites
Evaluating Cruzer Freedom

53

February 23, 2006

Judy Bruner
EVP and CFO

Agenda

Financial Review
Modeling our Future Success
Revenue drivers
Fab capacity and investments
Gross margin factors

Target Financial Model

56

February 23, 2006

Revenue Growth
-----$2.3B----License/
Royalty

----$1.78B---Product

----$1.08B----

----$541M----

57

Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4

2002

2003

2004

2005

February 23, 2006

IP Leadership: License
and Royalty Revenue
-----$239M----$ in Millions
-----$174M---------$97M--------$48M------

58

Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4

2002

2003

2004

2005

February 23, 2006

Consistent Gross Margins
50%
45%
40%

44%
41%
38%

35%
30%

34%

40%
35%

42%

40%

36%
32%

32%

42%

41%
35%

36%

37%

44%
40%

37%
34%

32%

37%
34%

29%

25%
20%
15%

Total GM%

10%

Product GM%

5%

59

February 23, 2006

40
5
Q

30
5

Q

20
5
Q

10
5
Q

40
4

Q

30
4
Q

20
4

Q

10
4
Q

40
3
Q

30
3

Q

20
3
Q

Q

10
3

0%

Excellent Gross Margin in 2005
Reflects 90nm Cost Structure & Effective Fab 3
Transition
45%
40%
35%

38.6%
34.9%

34.7%

30%
25%

42.2%

40.6%

35.5%
31.9%

28.5%

20%
15%
10%
5%
0%

2002

2003
Total GM%

60

February 23, 2006

2004

2005

Product GM%

2005 Record Operating
Income and Margin
13 Consecutive Quarters 20%+
$ in
Millions

% of
Revenue

$700
$600

24%

24%

25%

$577

$500

28%

23%

18%
$400

$419

13%

$300
$200

8%

$257

3%

$100
$0
61

February 23, 2006

-2%

2003

2004

2005

EPS $2.00, Up 39% Y/Y
$ per
Share

$2.00

$2.00

$1.44
$1.02
$1.00

$0.00
62

February 23, 2006

2003

2004

2005

Strong Balance Sheet

Cash & Short-term investments
Accounts Receivable (DSO = 44)
Inventory
(Turns = 5.4)
Other current assets
Total Current Assets
PP&E
Note Receivable, FlashVision
Investment in FlashVision
Investment in Flash Partners
Other non-current assets
Total Assets
Current Liabilities
Non-current Liabilities
Total Liabilities
Stockholders' Equity
Total Liabilities & Stockholders' Equity
Operating Lease Guarantees - Fabs
63

February 23, 2006

January 1, 2006
$ millions
1,698
329
332
217
2,576
211
62
161
42
68
3,120
571
25
596
2,524
3,120
278

Cash up $375M Y/Y

Focus area for reduced
cycle time & increased
flexibility

Significant Cash Flow
From Operations
$ Millions
$600

$481

$500
$400
$300

$273
$228

$200
$100
$0
64

February 23, 2006

2003

2004

2005

Revenue per Employee
Increasing Productivity
1200

1083

3

1000

876

$2.4M

599

$2.2M

1.5

$1.6M

400

1

200

0.5
0

0
2002

2003
Ending headcount

65

February 23, 2006

2

2004

2005

Revenue $ per Employee

$ millions

Headcount

2.5

751

800
600

3.5

Modeling our Future Success

Revenue Drivers
Markets
Elasticity
TB growth and pricing

Fab Capacity and Investment
Gross Margin Factors

66

February 23, 2006

Revenue Base Diversifying
End Markets as a % of Revenue

2003
Imaging
75%
USB
3%
Mobile Handset
4%
Digital Audio
Gaming
Other Products
9%
License and Royalty
9%

67

February 23, 2006

2004
65%
13%
6%
1%
5%
10%

2005
52%
12%
13%
6%
3%
4%
10%

Portfolio of Markets at Different Stages

Terabyte Growth by End Market

2003

2004

2005

Imaging

226%

130%

119%

USB

1178%

909%

142%

Mobile Handset

Year 1

316%

916%

Year 1

791%

Digital Audio
Gaming

68

Year 1

Industrial/Other

146%

24%

-16%

Total

238%

167%

166%

February 23, 2006

Strong Elasticity
Retail Capacity vs. Price per MB
% Quarterly
Change

Average Retail Capacity per Card

40%
30%
20%

+8%

10%
0%
(10%)
(20%)

-13%

Price per MB

(30%)
(40%)

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2002
Retail Channel Only
69

February 23, 2006

2003

2004

2005

Elasticity
Capacity & Unit Growth Æ MB’s Sold
% Quarterly
Change

Seasonality also a factor

120%
100%
80%

Megabytes Sold

60%
40%
20%
0%

Price per MB

(20%)
(40%)

Q1

Q2

Q3

2002
All Channels
70

February 23, 2006

Q4

Q1

Q2

Q3

2003

Q4

Q1

Q2

Q3

2004

Q4

Q1

Q2

Q3

2005

Q4

TB Growth Forecasted to Accelerate in 2006
Fueled by Fab 3 Supply, Market Demand

Terabytes Sold

ASP per MB

ASP per MB

Terabytes Sold

+180-190%

+166%
+167%

2001
71

February 23, 2006

+233%

+238%

2002

2003

2004

2005

2006

Revenue Growth Forecast

Actual
2002 - 2005
CAGR

Actual
2005
Growth

Projected
2005 - 2008
CAGR

What we said last year
for 2004 - 2007
CAGR

Terabyte Growth

189%

166%

130 - 170%

100 - 150%

ASP per MB Decline

44%

52%

40 - 50%

35 - 45%

Total SNDK Revenue Growth *

62%

30%

25 - 40%

25 - 35%

* Projected Revenue CAGR includes NAND Products, License & Royalty and 3D Products

72

February 23, 2006

More on Revenue Growth

Nand Products

Revenue
2005
$2067M

3D Products *
License & Royalty

$239M

Total

$2306M

Revenue
2006
MB +180-190%
ASP/MB -(50-55%)

Revenue
CAGR
~ 25% - 40%

2005 - 2008

$60 - 90M

~ 50% - 75%

2006 - 2008

~$350M

~ 30% - 40%

2005 - 2008

~ 25% - 40%

2005 - 2008

* 2005 3D Revenue not included in SNDK

73

February 23, 2006

Planning for Fab Capacity and
Capital Investment
TB Growth CAGR 2005 - 2008
130%

Fab “4” needed 1st H 2009

150%

Fab “4” needed 2nd H 2008

170%

Fab “4” needed 1st H 2008

All Scenarios Assume 70% Captive/30% Non-captive Model

74

February 23, 2006

2005 SanDisk Fab Investment
Significant Funding from FP Working Capital

($ in millions)
Capital Investment
Flash Partners
FlashVision
SNDK owned Equipment at FlashVision
Total Capital Investment

Payment
SNDK Cash
FP/FV Working Capital
Operating Leases - Flash Partners

Impact on SNDK Balance Sheet
Investment & Notes Receivable - Flash Partners
Investment & Notes Receivable - FlashVision
Capital Equipment

End of Year Operating Lease Guarantee
Flash Partners
FlashVision
Total Operating Lease Guarantee
75

February 23, 2006

Analyst Day
Last Year
Actual 2005 Forecast 2005
519
90
39
648

470
80
50
600

95
328
225
648

360
240
600

22
34
39
95

230
80
50
360

203
75
278

Fab 3 Investment
2006 Investment Reflects Accelerated Ramp

($ in millions)
Gross SNDK Capital Investment
Less: Flash Partners Working Capital
Net SNDK Investment
Source of Funding - Net Investment
SNDK Cash Investment in FP
Operating Leases/Other Financing
Source of Funding - Total Investment
Funding by SNDK Cash or FP Working Capital
Funding by Leases or Other Financing
Total SNDK Capital Investment

Actual
2004
23
0
23

Cumulative
Last Years'
Forecast
Forecast
Actual Committed
thru
thru
2005
2006
2006
2006
519
1,200
1,742
(1)
1,253
(272)
(200)
(472)
(2)
(100)
247
1,000
1,270
1,153

23
0
23

22
225
247

Forecast
500
500
1,000

23
0
23

294
225
519

700
500
1,200

545
725
1,270
1,017
725
1,742

563
590
1,153
58%
42%

(1) Capital Investment by SNDK up from last year's forecast due to acceleration of Fab 3 expansion
to 70,000 wafers/month (SNDK's share 50%) expected by March 2007, up from 48,750 w/m
(2) Flash Partners working capital contributions greater than previously forecasted
This is SanDisk's share of FP working capital
76

February 23, 2006

663
590
1,253

53%
47%

Potential Future Fab & Capex Investment
Assumes Fab 3 at capacity of 100K w/m by end of 2007
($ in millions)
Capital Investments
FlashVision Investment
Fab 3 Investment
Potential Fab "4" Investment
Total Gross SNDK Fab Venture Investment

Actual
2004
33
23

Actual
2005
91
519

Forecast
2006
1,200

56

610

SNDK owned fab equipment- FV
Non-Fab Capex Investment
Total SNDK Capex Investments

63
63
126

39
95
134

200
200

300
300

500
500

102
1,158
1,260

Total SNDK Capital Investments (Fab & Capex)

182

744

1,400

1,800

2,400

6,526

200
150

350

450

1,328
375

182
0

328
225
191
0

1,050

1,450

1,950

4,823

Funding
Fab Ventures Working Capital
Committed Operating Leases *
SanDisk Cash spent
Remaining Funding Required

* Committed Operating Leases = SanDisk's 50% share of 85B Yen
77

February 23, 2006

1,200

Potential
2007
2008 5 YrTotal
124
1,100
700
3,542
400
1,200
1,600
1,500
1,900
5,266

Fab and Capex Financing Strategy
Potential Expansion Suggests Funding Requirement of
Approximately $4.8B for 2006-2008
Strategy Remains 50% Cash and 50% Other Financing
50% Cash Funding
Cash flow from operations a significant source
Maintain minimum cash balance of $1B
50% Other Financing
Diversification of funding sources & maturities
Operating lease financing remains high priority − attractive
cost of capital
78

February 23, 2006

Fab 3 ROI
Return = Gross Margin Delta of Captive vs. Non-captive,
After Tax
Investment = Capital Provided to Flash Partners
Projections Analyzed Through 2010
Pricing Assumed to Follow Forecasted Cost Reduction
No Industry Downturn Factored In
ROI
0% operating leases
25% operating leases
50% operating leases
79

February 23, 2006

~35% ROI
~50% ROI
~90% ROI

-5%

80
February 23, 2006
A
R
M
S
TM
ic
ro

R
am
bu
s

A
M
D

In
te
l
X
ili
nx

Le
xa
r

65%

K
od
ak
M
ic
ro
n
In
fin
eo
n
C
S
yp
ili
co
re
ss
n
S
to
ra
ge

-15%
TI

N
V
ID
IA
S
an
D
is
Q
k
ua
lC
om
M
m
-S
ys
te
m
s
M
ot
or
ol
B
a
ro
ad
co
m

ROIC

SanDisk Producing Strong ROIC

ROIC Last Four Quarters

55%

45%

35%

25%

15%

5%

Key Gross Margin Drivers
Technology Transitions
300mm vs. 200mm Wafer Mix
Captive vs. Non-Captive Mix
Fab Start-up Costs & Fab Ramp-Up
Non-memory Cost Reduction
Average Capacity of Card Sales
Product Line Mix
ASP/MB converging for leading form factors
Flash memory as % of BOM
MP3 devices – lower margin %, higher margin $

81

February 23, 2006

Captive & Non-Captive Gross Margins

82

Captive Gross Margin

2003
~40%

2004
~42%

2005
~45%

Non-Captive Gross Margin

~19%

~13%

~18%

Non-Captive Mix

26%

35%

35%

License/Royalty GM Contribution

6%

7%

7%

Total Gross Margin

41%

39%

42%

February 23, 2006

Planning for Strong Growth

Revenue $ in billions

7
6
5
4

25% CAGR

3

40% CAGR

2
1
0
2002

2003

2004

2005

2006

2007

No Industry Downturn Assumed
83

February 23, 2006

2008

Scaling the Infrastructure
Requires Targeted Investments

Investing in Systems
Application upgrades/replacements
Automation of manual processes
Network speed, redundancy, security

Organization
Raising the bar
International
Design centers, fab operations, local sales support

Process Re-engineering & Cycle Time Reduction
Supply chain – assembly & test
Customer fulfillment
Etc.
84

February 23, 2006

Target Financial Model – Non-GAAP
Non-GAAP
Annual
Target Model
2006 - 2008

Non-GAAP
Annual
Guidance
2006

Last Years'
Target
Model
2005 - 2007

2004
$1,777M

2005
$2,306M

65%

30%

25 - 40% CAGR

Total Gross Margin

38.6%

42.2%

35 - 42%

R&D

7.0%

8.4%

7 - 9%

7 - 9%

S&M

5.1%

5.3%

5 - 6%

5 - 6%

G&A

2.9%

3.4%

3 - 4%

3%

Oper Expenses

15.0%

17.2%

15 - 18%

17 - 18%

15 - 18%

Oper Income

23.6%

25.0%

20 - 24%

22 - 24%

20 - 24%

37%

37%

Revenue
Revenue Growth

Tax Rate

25 - 35% CAGR
39 - 42%

35 - 40%

35%

Non-GAAP excludes: stock compensation and acquisition related charges for in-process R&D and amortization of intangibles
Reconciliation to ‘GAAP Target Model for 2006-2008’ and ‘GAAP Guidance for 2006’ included in Appendix
85

February 23, 2006

Stock Compensation Strategy

(in millions)

Shares Outstanding
Incentives Issued 2005 - gross
Incentives Issued 2005 - net
Stock Incentives Outstanding

End of
2005
188.2
6.5
5.7
20.4

% of Shares
Outstanding
3.4%
3.0%
11%

2006
Reduced size of new hire and annual grants; believe
market is doing the same
Given significant growth in new hires, including
Matrix, expect incentive issuance to remain at
approximately 3-3.5%
See Appendix for estimated impact on GAAP results
86

February 23, 2006

Growth & Profitability
Last Four Quarters
50%

QCOM

40%

INTC
ALTR

Operating Margin

30%

SNDK

XLNX
TXN
RMBS

20%

BRCM

ARM

NVDA

10%
FLSH

-20%

-10%

0%
IFX

STM
EK
0%

MU
10%

AMD
20%

30%

CY
-10%
SSTI
-20%
Y-o-Y Revenue Growth
87

February 23, 2006

40%

50%

60%

Summary

Attractive and Consistent Business Model
Fab Investments Providing Strong Returns
Planning for Projected Growth
Diversifying revenue base
Diversification of funding sources
Scaling the infrastructure

88

February 23, 2006

Appendix

GAAP Financial Guidance − 2006

Non-GAAP

2006
Adjustments
(1)

Total Gross Margin

39% - 42%

1%

Operating Expenses

17% - 18%

$145 - $175

Operating Margin

22% - 24%

5% - 7%

Tax Rate

(1)

35%

GAAP
38% - 41%

(2)

(3)

21% - 24%
15% - 19%
>35%

(4)

Estimate of stock compensation & acquisition related intangible amortization to be included in cost of sales

(2)

Includes stock compensation of approximately $100 million, in-process research and development of $30 to $50
million related to the Matrix acquisition and amortizaton of acquisition related intangibles of $15 - 25 million
(3)

Reflects estimate of impact on operating margin of stock compensation, in-process R&D and amortization of
acquisition related intangibles expected in cost of sales and operating expenses
(4)

90

Effective GAAP tax rate will reflect the non-deductibility of in-process R&D and incentive stock option expense
February 23, 2006

GAAP Target Model

Annual Target Model 2006 - 2008
Non-GAAP Adjustments
GAAP
(1)

Total Gross Margin

35% - 42%

1%

Operating Expenses

15% - 18%

4% - 6%

Operating Margin

20% - 24%

5% - 7%

(2)

(3)

34% - 41%
19% - 24%
13% - 19%

(1)

Estimate of stock compensation & acquisition related intangible amortization to be included in cost of
sales

(2)

Includes stock compensation, acquisition related in-process research and development, and
amortizaton of acquisition related intangibles
(3)

Reflects estimate of impact on operating margin of stock compensation, in-process R&D and
amortization of acquisition related intangibles expected in cost of sales and operating expenses

91

February 23, 2006

Q&A

3-5 Year Outlook
Flash Markets Expected to Grow
3X-4X (>$30B). In Five Years,
Primarily Handsets and CE
Investing to Meet Market
Challenges and Growth
Opportunities to Become
Consumer Branded Powerhouse
in Next Five Years
Uniquely Positioned to Meet
Competition Challenges and
Capitalize on Massive Global
Consumerism in Coming Decade
Creating Shareholder Value
93

February 23, 2006

SanDisk, the SanDisk logo, Store Your World in Ours, Cruzer,
SanDisk Extreme and SanDisk Ultra are trademarks of
SanDisk Corporation, registered in the United States and other
countries. Cruzer Crossfire, gruvi, the gruvi logo, Sansa, and
Shoot & Store are trademarks of SanDisk Corporation.
SanDisk Corporation is an authorized licensee of SD. The
PlaysForSure logo is a trademark or registered trademark of
Microsoft Corporation in the United States and/or other
countries. Memory Stick PRO Duo is a trademark of Sony
Corporation. PSP and PlayStation are registered trademarks
or trademarks of Sony Computer Entertainment, Inc. (SCEI).
Skype and the Skype logo are trademarks of Skype
Technologies S.A. U3 and the U3 smart logo are trademarks
of U3, LLC.
Other brand names mentioned herein are for identification
purposes only and may be trademarks of their respective
holder(s).
© 2006 SanDisk Corporation. All rights reserved.



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